The Buffalo Mentality: Facing Challenges and Choosing Your Hard | Cole Taylor | EP 48

Speaker 1 In life, we go through tough stuff. Everybody does.
We talked about this a little bit.

Speaker 1 And, you know, whether we chose it or not, we are given opportunities as the way I look at it, those things that we face.

Speaker 1 And with the pain that I've gone through in life, I believe I was getting an opportunity like everybody else is to make a decision of what to do with that pain.

Speaker 1 Do I use this as fuel for me that's going to motivate me to accomplish more in spite of this? Or is it going to be something that derails me and I couldn't do it because of this?

Speaker 1 So I think I was given those opportunities with, you know, losing my mom, losing my dad, losing grandparents, and like so many people in a short period of time. That was devastating as a young kid.

Speaker 1 And I was given that opportunity. Like, what am I going to do with what I've been given?

Speaker 2 What is up, the entrepreneur DNA family? This episode is going to be fire because I have a close friend here in the building today. He was extremely fat to extremely fit.

Speaker 2 And not only that, he took his mindset and his ability to grow himself into business. And now he has built an empire with over 50,000 clients within his business empire.
My boy Cole Taylor is here.

Speaker 1 Let's go. Let's go.
Let me be here. Let's go.

Speaker 2 I'm fired up about this. First of all, you've had a travel day from hell.
So let's start there. What kind of mental fortitude

Speaker 2 do you need to get through that day?

Speaker 1 Man, I think God gives me opportunities to practice the things I teach.

Speaker 2 That's right.

Speaker 1 There's no doubt. Ah, man, just sitting on a tarmac for an hour and a half.
No big deal.

Speaker 2 Fun.

Speaker 1 Did the AC at least work?

Speaker 1 For the first 10 minutes, it did not. So I was still sweating.
Finally, they shut the plane off and restarted it. There you go.
And then the Uber ride here should have taken like 25, 30 minutes.

Speaker 1 It took an hour and a half. So yeah, we made it.
Nobody deal with Miami. You just make it happen.
That's right. Let's go.

Speaker 2 Well, dude, I think let's even start there, right?

Speaker 2 Like, I think there's a lot of people in life, whether it is the, we want to talk about your finished journey and people's fitness versus or even the business side, there's a lot of people that want things that they want and can achieve and should deserve and do deserve, but then they limit their ability to kind of weigh through the pain.

Speaker 2 Yeah. I mean, even to the point of like

Speaker 2 traveling to get here for you, regardless if it was like direct and never had a delay, still a far travel, but you wanted to be on here. You made it happen.

Speaker 2 Talk to that point about people, right? In your own personal journey, but also to like people's willingness to get through some of the pain to get to where they want to go.

Speaker 1 I don't think anything in life that we really want ever comes easy.

Speaker 1 And most people that you meet that have accomplished a ton of incredible things, it's because it's come on the back end of a lot of intense suffering, honestly. Yeah.

Speaker 1 Like building an incredible business takes a lot of stress, takes a lot of work. Building a body that you're proud of takes a lot of stress, a lot of work.
No doubt.

Speaker 1 But in my opinion, it's just as much stress to not have those things.

Speaker 1 You know, you heard the phrase, choose your hard.

Speaker 1 That's right. Being fat is hard.
Being shredded is hard. Like which, which one do you want to choose? And so I think when people start to recognize that, that life's going to be hard either way.

Speaker 1 I can just choose a different path. It gives you a powerful perspective versus like avoiding pain.
One of my favorite favorite analogies is the buffalo versus the cow.

Speaker 1 When the storm comes in, a buffalo actually runs towards the storm and runs right into it and shortens the time delay between when they hit the pain.

Speaker 1 It actually is a lot shorter too, and it's easier to go through. Cows run away and so they suffer for longer.
And then, as the storm hits them, they're still suffering.

Speaker 1 You're and so you know, that perspective always is something that I carry with me. It's like, if someone's grainful, let's just chase it.
Yeah, let's chase the pain.

Speaker 1 It makes it easier because it's like ripping the bandaid off. Like, Like, I'd rather choose my pain than let it chase me down.

Speaker 2 Yeah, I mean, I can even sit here and think today in my own businesses and I run multiple businesses, but like there's even moments right now, right?

Speaker 2 As the economy was changing, I've had to make decisions that I've just like, I would rather rip this band-aid off now and deal with it and fix it now. Yeah.

Speaker 2 Or, right, like instead of another analogy is like death by a million paper cuts, right?

Speaker 2 I would rather just be done with it and then move on.

Speaker 2 And I'd love that. I've never heard the Buffalo and the Cal analogy, but same idea, right?

Speaker 1 I think most people that don't have what they want in life, it's because they avoid pain. They're not willing to choose it.

Speaker 1 And then they just live in this constant mediocrity, which to me is worse pain than ripping the bandaid off.

Speaker 1 And so I'd rather wake up and choose something painful that is moving me in the positive direction than avoid painful things that are going to keep me away from it.

Speaker 2 Now, some things are uncontrollable, like a delay

Speaker 2 in an hour in Miami. Yeah.
And some of that is just Miami and some is bad timing, accident, et cetera.

Speaker 1 I think the cool part about it is when you choose painful things, like for me, I'm training for an ultra marathon. I've got 100 miler in 90 days.

Speaker 2 Wait, but haven't you done that before?

Speaker 1 I've attempted it on not enough training, and I made it 79 miles. 79.
79 miles.

Speaker 2 So I don't care if you never attempt it again. You get all my applaud and all of my admiration because that is insane.
Yeah.

Speaker 1 But for me, I get asked all the time, well, you just really like running. And I'm like, no, I hate running.
Yeah. Why do you do? And it's like same people, most people cold plunge.

Speaker 1 It's because I can choose something painful that I know is going to make me better. And then when stuff like today happens, you're just like, whatever.

Speaker 1 My, my 25-mile run I had to do this weekend was a lot harder than me sitting on this tarmac waiting on this plane. Like it's also perspective.

Speaker 2 100%. Right.
And this is the perspective that I think a lot of people miss in business and even in health, right?

Speaker 2 Is the idea of like, is it really that bad?

Speaker 2 Now, today, great example, right? We had a reschedule.

Speaker 2 Fine, but at the end of the day, is it really that bad? No. Not really.
Relative to what real problems are.

Speaker 1 I'm not going to think about this past tomorrow, probably. Yeah.
Only to remember that I had a door. Right.

Speaker 2 Yeah. And so I think people need some perspective.
And you and I both do a lot of personal coaching.

Speaker 2 And I think, you know, you really lay into this with a lot of your, you know, students and your community is like, put some perspective on what you actually think is going to be hard.

Speaker 2 Because in reality, it's not. Relative to all the other things that could be hard.

Speaker 1 100%.

Speaker 1 And I think for me, what's given me a lot of that perspective, and I think a lot of people have been through stuff like this, is when you lose family members and go through extremely tough situations that you have no control.

Speaker 1 Like for me, I've lost every single family member except one

Speaker 1 from health complications. And so I look at scenarios in life like today, and I'm like, I've gone through significantly worse than that.
And I think most people in life have.

Speaker 1 Like, they've gone through divorce, they've gone through losing a job, their career crashing, stock market, whatever it is, they've gone through painful stuff.

Speaker 1 If you remember, like, hey, I've made it through that, nothing else really compares to that.

Speaker 2 That's right.

Speaker 2 So talk, talk to us a little bit about your fitness journey, right? And I think this is pivotal because you're on the other side of like going from really overweight to extremely fit. Yeah.

Speaker 2 But I also want to talk to the middle guy, the guy or girl who's like, maybe not extreme on both sides,

Speaker 2 but really is like, man, to kind of get to where I want to go, talk to that journey for yourself and what you think people need to really understand.

Speaker 1 Yeah. So the first piece, my journey was I played division one football.

Speaker 1 I finished playing and then I did the typical post-athlete thing where it's like, I hate working out, I'm done, I'm gonna keep shoving my face.

Speaker 1 And I gained like 50 pounds over two years, which I out of 5'11 frame, you know,

Speaker 1 5'11, 220, 230 is really where I got to. I'm about 215 now, and it's significantly different body composition.
Yeah, yeah.

Speaker 1 But I got to where I was like, oh my gosh, like I feel my fat rolling over my sides and people start to make comments.

Speaker 1 And so, I mean, I'm, you know, it was not obese by any means, sure, but, you know, overweight for my size, according to the, you know, doctors

Speaker 2 or whatever. Body fats and

Speaker 1 still obese according to that, but it looks a lot different now. That's right.
But I got to the point where I'm just like, okay, I can't do this anymore.

Speaker 1 Not only I hated what I saw in the mirror, but I felt awful. You feel gross all the time.
You feel tired.

Speaker 1 I'm sure people in here that aren't paying or listening to this, that aren't paying attention to their nutrition, they feel like that sometimes. Yeah, I just, I'm groggy.

Speaker 2 I feel like. Well, dude, I go to you as a friend, and we had dinner a month ago or wherever.

Speaker 2 We were in Boston, right? Yeah. Yeah.
And I'm like, hey, bro.

Speaker 2 I'm feeling a little soft right now. I just had a baby and blah, blah, blah.
Right. And so you're kind of saying, did I need some extreme makeover? Oh, my.
No. No.

Speaker 2 But even for the middle ground people who just don't feel like they're performing at top level, like that's the people I want to talk to.

Speaker 2 Because I think there's a lot of people watching this and listening. There's hundreds of thousands right now, right? 100%.

Speaker 2 They need to realize.

Speaker 2 What you realized, right? Perform at your optimal level starts with first your mindset, in my opinion, right? Yep.

Speaker 1 But also like the fitness component. Yeah, so our health program talks about three big pillars.
It's mindset, meals, and movement. First off, it starts with the mindset.

Speaker 1 And for me, it's not how do I try to lose weight. It's let's step back and ask who do I need to become first.
It's not what do I need to do. Who do I need to be?

Speaker 1 And for us, it's if I can become an athlete, if I can believe that's who I am, athletes train. They don't try to lose weight.
If I'm an athlete, I'm training to perform better.

Speaker 1 And as a byproduct, I look better. And so we instill this mindset of I'm not just trying to lose weight.
I'm not trying to accomplish some physical goal. This is who I am.

Speaker 1 So this is what I do. And as a byproduct, my meals are now shaped in a way to how do I fuel my body to perform? It's not I'm starving myself or doing this crash diet to try to get a fast result.

Speaker 1 It's how do I fuel myself to perform at optimal levels? Same thing with training. It's not like, how do I do three hours of cardio a day and kill myself?

Speaker 1 It's like, no, how do I train to feel really good? And that might be different for different people. Some people, it's a little cardio.
Some people, it's strength training.

Speaker 1 Some people, it's more mobility and yoga. Like there's different ways to get there.

Speaker 1 But if I can get my body trained and fueled in a way that makes me feel and perform good, like an athlete, I end up looking good as well.

Speaker 1 Because we talk about the mindset principle of your outer world reflects your inner worlds. I think it's the same thing with our health too.

Speaker 1 If I can get the internal, you know, metabolism, get my hormones optimized, I can get it fueled properly, it ends up looking really good too.

Speaker 1 And so most of the people that are in that middle ground, they're like, I'm not that bad. I'm like, man, you don't know how much you're missing when everything's fully optimal.

Speaker 1 There's like significant brain performance increase, your energy levels. Like even for me, like this may sound crazy to some people.

Speaker 1 One of our tests told me that sweet potatoes and broccoli don't sit well with my gut bacteria. And I was like, wait, those are great foods.

Speaker 1 And the doctor was like, they are healthy, good foods, but your body just doesn't process them well. And it's not optimal for you.

Speaker 1 And so even just changing things like that significantly felt better mental performance-wise, less groggy, more energy, less bloat, probably, right?

Speaker 2 Bloated, right?

Speaker 2 Where can people go to like even test? I mean, there's a lot of companies.

Speaker 1 Who do you even suggest?

Speaker 1 We have a couple that our doctor orders, depending on there's like a food sensitivity test that we add to our blood panels there's a couple different gut health tests i think you know i don't have any affiliation with this company but if you just want like a quick and easy one viome makes some pretty good ones.com yeah we don't use those anymore because we have i know biorehacks here in miami is a pretty well-known one we order those for like basically the way our membership works is like as people are paying monthly they just get tests that costs and our doctor orders it for them yeah so different ways to do it uh you just basically you you want to find something that will actually tell you interpretation not just information like you should get a chart that says, here's what your data points are, but unless you have someone to guide you through it, it doesn't really help you.

Speaker 2 There's no doubt.

Speaker 1 You need to make sure how do I actually apply this stuff?

Speaker 2 Yeah, I mean, I'm big on the healthcare because my age race. I'm 43.
You're a young Thundercat. I get it.
But, you know, so I went through the whole scanning of the body, the MRI at

Speaker 2 peak performance and so,

Speaker 2 peak longevity, sorry. But it's because I actually want to know what's going on inside.
Yeah.

Speaker 2 And I think there's a big disconnect with people who are like, oh, I want to look like Cole and be ribbed and shredded because, and I just saw you did a a before and after photo and you're jacked and you know it's great yeah but that's the superficial side of just running at a peak performance right byproduct yeah and for for i think most people they need to start taking side taking um seriously inside right which starts with the mental but also like what is going on inside your body like belly yeah health yeah right hormones gut health like you know to me the worst possible scenario is you get shredded and look incredible but you still die young because you're not out there

Speaker 2 yeah it's not any better and they're they're out there You physically look amazing, and he died at 48. And you're like,

Speaker 2 how'd that happen? He didn't look inside. Yep.

Speaker 1 Right. You got to both.

Speaker 2 Well, and so you're really big and you've built an incredible empire, right?

Speaker 2 And so let's talk a little bit about the business side of this: you've taken this three-pronged approach, which is the mental, which is the food, and then the actual exercise, right?

Speaker 2 And you've built a 50,000-person empire, which is really impressive. I applaud you.
But talk into that. Like,

Speaker 2 why would people go seek out coal and what's delivered?

Speaker 1 Yeah, the difference for us is two things: is one is we make all of our decisions based off of data. So, it's not just a typical fitness company.

Speaker 1 There's a ton of, I have tons of friends that run incredible personal training and nutrition companies that get amazing results.

Speaker 1 But for us, and for me, with my background of losing so many family members from health complications, to me, it wasn't enough to just fix the external, which a lot of times, to their defense, when you fix the external, it helps a lot of internal stuff as well.

Speaker 1 You lose a lot of weight, you're going to get healthier. That's right.
But for me, I didn't want to stop there. So, everything we do is data-driven.

Speaker 1 And so, not only do we we have a trainer, it's doctors and nutritionists as well.

Speaker 1 We're actually looking at that data and saying, what does your body specifically need from your DNA, your gut health, your food sensitivities, your hormones?

Speaker 1 And so that's, that's one big piece for us is all that testing data. And we even use whoops to track people's sleeps and recovery.
And so it becomes more human optimization than really even fitness.

Speaker 1 And like I said, fitness becomes a byproduct of that. That's one.

Speaker 1 And then second is because I would say 90 plus percent of our clients are entrepreneurs, the focus needs to be on performance, but also the focus needs to be on how do I make this fit my schedule?

Speaker 1 And I'm not a fitness guy. I'm a business guy that's trying to use fitness as a tool.

Speaker 1 They need a program that's structured that.

Speaker 1 And so we actually run ours more like a concierge service than anything of, hey, if we're going to give you a meal plan, why don't we just send you the meal prep that fits that?

Speaker 1 Or at least send you groceries to your house so you don't have to think about it. Or your supplements, let's send those to you.
Testing, we'll coordinate it all for you.

Speaker 1 So, you know, on top of hands-on coaching, it becomes like, let's just do the logistics for you. Done for you.

Speaker 1 As long as you, yeah, you know, obviously I can't eat their food for them or be at their body, but as long as they can commit to a couple hours a week of movement and they eat what we send, they get incredible results.

Speaker 1 So it's

Speaker 1 time efficient, but then they also get way better results because it's data-driven.

Speaker 2 You brought up eating so far a lot in 10 minutes.

Speaker 2 That's a huge component. You and I have had this conversation, right? You can't outwork out a bad diet.

Speaker 2 Talk about that. Yeah, it was huge.
Especially for me, right?

Speaker 1 Just thinking about what I just went through, right?

Speaker 1 Yeah, most people are convinced that if they work out hard enough, oh, I get to eat bad because of this, which is, there's a little bit to that because you can earn some extra calories or whatever.

Speaker 1 But to me, like eating good is not a tool to just look good. Like every single thing I put in my body is fuel.
And for me, like I don't use fitness as a, I just want to look good.

Speaker 1 It's, I got to perform well for my family, for my business, the people I care about. Like this is a, my body's a weapon.
That's right. It could be an anchor if I read it right.
For sure.

Speaker 1 And so for me, like nutrition is 100% fuel. It's how much fuel am I giving my body to make it run?

Speaker 1 But if I'm giving it high quality, premium fuel to let it run like a race car, or am I going to give it junk fuel? And I feel bad.

Speaker 1 And so like, I think when people start to see that perspective of this is the fuel that I'm putting in my body, and I'll perform based off of this, that's right, it totally changes the perspective.

Speaker 1 Because I'm not trying to starve myself to lose weight, although sometimes some people really need to do that if they're super.

Speaker 2 Well, yeah, so talk to that. Like, I know you don't know the listener, and it is very

Speaker 1 subjective, right?

Speaker 2 You would advise me differently.

Speaker 2 But let's just talk a little bit about some concepts, right? I have another good friend in the fitness space and similar kind of space, mental fitness, but he is really bought in.

Speaker 2 And it's not whether you agree or disagree, but like he is so eyeballs deep in the the one day one meal a day fast yeah and I mean he is just running at a 200%

Speaker 2 he's like dude it's the way for me sure and I would argue right what's your kind of belief system and I know it's all subjective yeah or method how do you look at dieting not dieting like sure fast I'm just saying like yeah with the overall methodology to me I approach things probably from a much more broad perspective than most people that are all gung-ho about a certain method.

Speaker 1 I gotta look at two things. One One is what does the individual actually need? That's why I'm so passionate about testing.

Speaker 1 It's like we, even with our DNA testing, we'll find that some people respond better to higher carb diets than they do higher fat diets, which my friend just found that out.

Speaker 1 Which is crazy because so many people do keto or carnivore. I don't care to hate on those necessarily, but some people really like they're not

Speaker 2 optimizing our actual

Speaker 1 body struggle to process fat material. And so if you get a high fat diet, you're going to be suboptimal.
So one, for me, it's always what does my body specifically need based off of testing?

Speaker 1 Like there's so many out there. There's blood type diets, DNA can look at it.

Speaker 1 Our, you know, our hormones and gut health can tell us specific things, but customization should be like, don't do a fad, do exactly what you need based off of data.

Speaker 1 And then two is like, what can I actually sustain? Like to me, doing things like keto or carnivore, unless you're cool with like only eating that forever, to me, that's not a sustainable.

Speaker 1 If I got to find not only what does my body need, but what can I stick to? And so if you're like, you know, the one meal a day, most of the guys I know that do that, they feel incredible with that.

Speaker 1 But if you can't stick to it and you feel incredible two days and then then you ruin it and you're on, like, that's actually not any better. You might as well find something you can stick with.

Speaker 1 That's right. And so I think customization based off of your specific body's testing.
And then, two is like, find something you can actually stick with.

Speaker 1 And if it's like, even if it's optimal for you, I'd rather slightly suboptimal that you can actually stick to and then, you know, versus it's perfect, but I fall off every week.

Speaker 2 Well, this is a little of what I, you know, 75 hard. Yeah.
Right. And we all love it and et cetera.
My only downside is you and I are in similar masterminds. We're part of similar networks.

Speaker 2 We're speaking on similar stages, all this other stuff. Yeah.

Speaker 2 Every single person I've ever seen go on and finishes it. Well, maybe they don't, but even when they finish it,

Speaker 2 75 days later, they are like Zach, right? And you go,

Speaker 2 yeah, I can appreciate the mental fortitude to get, like, I started something, I finished it, it was really fucking hard. Good for me.
I love that. Good for them.

Speaker 2 But then it's just not even sustainable. No.
Right? Like, I'm like,

Speaker 2 most people aren't going to sustain that for the rest of their lives.

Speaker 2 I mean, that's what you're talking about. It's like, why would you create a diet that isn't sustainable?

Speaker 1 Yeah. Find something you can actually stick with for the long term because it's not about, like, if you approach it as a quick fix, you'll get a quick result and you'll fall off.

Speaker 1 But that's why we focus so much on identity. And this is the same thing when you're growing a business too, is not just what behaviors do I need to change, what beliefs do I need to change.

Speaker 1 That's right. The belief modification leads to behavior modification.
If I believe something different, then I behave in a certain way.

Speaker 1 But if you try to just change behaviors, eventually you will revert back. Because that's what happens day 76 and 75 hard is I did different actions, but I didn't actually become a different person.

Speaker 2 So 76 is they drink a lot, they eat pizza.

Speaker 2 They just, and

Speaker 2 that probably turns them into just a melon for the next four days. Yeah.

Speaker 1 What's actually worse about when you do those aggressive diets, if you don't sustain it, because you went so hard for so long between your metabolism and your stress levels, you're actually like, because you'll lose muscle mass in that typically, unless you do it right, which very few people do, if you lose muscle mass and you increase

Speaker 1 stress significantly, you actually crush your metabolism. And so when people gain the weight back, they're less muscle, but more fat.

Speaker 1 And so they've actually dampened their metabolism. So next time when they try to lose weight, it's actually harder.
And then they repeat the process.

Speaker 1 And so like, maybe you burned 2,500 calories a day naturally before. Then the next time it's 2,4,300, next time it's 2,200.

Speaker 1 And so when you start to see how the metabolism adapts, you're like, this is dangerous. I'd rather just do it.

Speaker 1 slow and steady and my metabolism stays healthy and I don't destroy my hormones versus setting myself to fail.

Speaker 1 And that's why people get, you know, if they've done this for years, they get, you know, late 40s and they've tried 50 diets and it's like, why I'm eating a thousand calories a day and I'm still not losing weight.

Speaker 1 All right.

Speaker 2 So let's talk to the entrepreneur right now that you can, you know, most entrepreneurs right now are kind of saying, okay, I can improve. Yeah.
How do you talk to that entrepreneur right now?

Speaker 2 What are, what are the questions you're going to ask them to think about to improve, right? I think we all should be improving, but sure. Talk to the entrepreneur for us.
Yeah.

Speaker 1 To me, any area of life that I want to improve in, whether I call them four Fs, four pillars of life, faith, family, fitness, and finance, it's my internal man, whether it's mindset, emotions, could be spirituality.

Speaker 1 For me, it's a relationship with God. It could be family, his, you know, in relationship with a significant other.
It could be spouse, could be, you know, friendship, any kind of sort of relationship.

Speaker 1 Fitness is obviously my body, my health, and then finances. Like if I'm ever setting goals in those areas, it's the same path, same questions every time.

Speaker 1 And I always encourage people, if they want to grow in an area, you ask these questions is where am I now? Let's get clear off of what is my current situation.

Speaker 1 Because I believe I can't can't fix what I won't face. If I don't get clear on where I am now, if I try to hide it, I can't heal it.

Speaker 2 You look in the mirror and you lie to yourself. Yeah, you can't heal it.

Speaker 1 It's not that bad. Well, of course, you're not going to grow because you can't be honest.
That's not what's really happening. So, one is, where am I now? Yeah.
Two is where do I want to be?

Speaker 1 And actually getting clarity of legitimate, tangible goals. I read a study recently that was like over 90% of people don't actually set goals.

Speaker 1 And then only like 5% of those actually write them down. And when you compare those two, like those 5% accomplish like 10x more than everybody else.
Like it's wild numbers.

Speaker 1 But if you get clarity of like data-driven targets, it significantly increases your ability to accomplish things. So where am I now? Where do I want to be?

Speaker 1 But the thing we talked about next, which really is the magic, is not what do I need to do? It's who do I need to become? So what identity do I need to embody for that to be reality?

Speaker 1 If I want to get my business to 20 million next year, instead of saying like, first off, what tactics do I need? It's like, no, who do I need to be for that to be reality?

Speaker 1 Because a business is a reflection of me. Like, if I don't show up well, it doesn't matter what tactics our team takes because I'm driving this thing.
For me, it's always who do I need to be?

Speaker 1 Because if I change the beliefs or I change the identity, the activity becomes a byproduct of that. And so if I want to lose 20 pounds, it's not what's my diet.
That's a secondary thing.

Speaker 1 It's who do I need to be? How do I become an athlete? How do I believe I'm a healthy person? So it's where am I now? Where do I want to be? Then who must I become?

Speaker 1 Then from there, it's how do I actually just implement the standards?

Speaker 2 Where are the X's and O's?

Speaker 1 What are the X's and O's after that?

Speaker 1 But most people forget that part three and then never actually, even if they reach their goal, like I finished 75 hard, hard, but never actually sustain it because they didn't become a different person.

Speaker 2 I say it similar. So I have five laws of success, but the first one is a combination of what you just said.
So decide what you want and then decide who you need to be to get it. Love it.

Speaker 2 So it's one sentence, right? Yeah. Because it does no good to say, I want a six-pack if you're going to go eat donuts and drink Coca-Cola every day.

Speaker 2 Then don't make that decision of what you want.

Speaker 2 And then change it. No one's going to judge you.
The thing I, you know, coaching, a lot of people, the thing I see even just in business is people aren't authentic with themselves.

Speaker 2 They won't actually say what it is, right?

Speaker 2 They'll say, yeah, I want to make a million dollars and I'm going to become this really driven business person, but they know damn well they're not going to sacrifice Netflix and chill time.

Speaker 2 They're not going to sacrifice the weekends and drinking on the weekends so their Monday rolls out a little bit slower. They're not willing to sacrifice, although they say they are.

Speaker 2 How can someone break that? Like, what would you advise someone to just say, just wake up, like be honest with yourself?

Speaker 1 Yeah. So, I mean, I think once you start to to legitimately ask the questions of who am I and who do I want to be, to me, that gives me a different mental framework to look at things.

Speaker 1 I think people just forget the identity piece. Like even if they talk about, oh, yeah, I want to be an athlete.
It's like, no, no, no.

Speaker 1 Like, sit down and actually ask yourself what that would look like for you. What standards would that require for me? What environment do I need to put myself in?

Speaker 1 Like, do I need to change where I live, who I'm around? Like, what, what, how do I dress? Like, what does this actually mean for me? And what is that going to change for my life?

Speaker 1 Most people don't go deep enough for that and won't commit to that that process.

Speaker 1 And so they, they, again, they try to rely on this discipline of habits to, to get them somewhere and they just continue to neglect that internal piece.

Speaker 1 So anytime I talk to somebody that's like, man, I've set these goals. I really believe I want to be this person.
I just can't motivate myself to do it.

Speaker 1 And it's like, because you're not focusing enough on this internal identity.

Speaker 1 If you have a committed to being a certain person, because for me, The reality is I don't want to wake up and work out any day.

Speaker 1 Like there's like 99.9% of the time, I do not feel like waking up early and working out. But because I've committed to, I'm an athlete, this is already who I am.

Speaker 1 there's standards that i have off of that and so when the alarm goes off i'm like this is just who i am like there's no negotiation anymore and people aren't willing to take their standards to that level yeah they just want like to talk about it and most people get enough feedback from others when they talk about their goals and who they want to be that it fulfills that void enough to not really do anything yeah that's why i don't really tell people a lot of my goals unless it's an accountant they're like hey i'm running 100 mile and i'm telling you all that i'm doing this i'm going to bring you along the journey yeah most people i just tell them like once it's done because i don't want to ruin the satisfaction of just telling people about it.

Speaker 1 I want to commit to the work and then get the reward when I've done it. Most people just want to talk about it and don't actually commit to the identity changes required.

Speaker 2 I think as a coach, also, like, well, first I want to ask you, do you have anything that people could kind of like get from you to just

Speaker 2 get going? Yeah. Right.
Whatever these things are. I think that the hardest part for any of us, and I just think back to college, so I use the analogy.
Like, I was an English major.

Speaker 2 The hardest part of the paper was getting started.

Speaker 2 I would sit there day after day and procrastinate that I had this 15-page paper.

Speaker 2 yeah once i got that first paragraph out like i could run for three or four pages in no time but that getting started so do you have something that someone can where do they go to get that it's the start that stops most people yeah nobody ever actually gets

Speaker 1 into the starting line that's right uh yes so we have a our health company's got an incredible resource that we've put together it basically summarizes all that we've learned over helping the 50 000 plus people we served of you know what's the best way to eat to fuel your body how do i train to fuel my body what's what supplements do most people need?

Speaker 1 And so basically, it puts all this stuff together, including testing recommendations in a way that you can customize for yourself.

Speaker 1 So it's got calculators, it's got meal plan templates, it's got workouts in there, it's got testing recommendations, something

Speaker 1 there's like this whole breakdown of what most coaches honestly charge a couple thousand dollars for. Yeah, so that someone has zero excuse to not get started.

Speaker 1 And so I'd love to give anybody listening this access to this. I'm sure we could put it the link in the show notes, but if somebody's listening, this, you can just go to my page, which is coal360.com.

Speaker 1 Okay. Coal360.
And there's a section that if you you click coaching, it pops down and it says download a free plan, essentially. Correct.
And so you can download it there.

Speaker 1 And again, like it'll, it'll give you everything you need.

Speaker 1 And the only thing you would need on top of that is if you actually wanted to get testing from there, but everything in that resource will give you all that you need to lose the weight, gain the muscle, whatever you need to get started.

Speaker 1 Wow, that's a lot.

Speaker 2 That's a huge gift, right? I thought you were going to maybe give like an e-book.

Speaker 2 Also, like if they can't find that, just go follow you on Instagram and just DM you or go to Facebook for sure.

Speaker 1 Cole Taylor. Yeah, Cole David Taylor.

Speaker 2 Cole David Taylor at Instagram.

Speaker 2 By the way, any of you entrepreneurs, just go grab that. I mean, that is ridiculously.
I mean, literally, people charge three, four, five grand for what you're giving away. Yeah.

Speaker 1 And we've, honestly, that's a

Speaker 1 law that I've learned that I've really leveraged in business is reciprocity. So business owners listening to this, like, I'll give you kind of the inside flip of that.

Speaker 1 One, like, that's going to be incredible value for you. And you guys are, you should get amazing results.
Like, that's the same program that I follow. And it's the calculations and numbers that I use.

Speaker 1 But what happens is people lose 20, 30 pounds over a couple of months. They're like, dang, like, this is awesome.
What else can I get from them?

Speaker 1 And then they'll come to us for testing and the more detailed stuff. That's right.
And so business. But you gave your best stuff away.

Speaker 2 I mean, Alex Ramose says it all the time. Give it away for free because the reciprocity.
It's that damn good. What am I going to get if I pay for it? Totally.
Right. Yeah.

Speaker 2 I think, but you are that guy. I mean, you have always been a go-giver.
You're big in the church. That is who you are.

Speaker 2 And that's another component, right? Whether people want to, I just think people need to believe in or have an idea of like, this is for us.

Speaker 2 We were given this, even the troubles, even the delayed flight. Like, this stuff is given to us.
And I, and that goes into the fitness side, right?

Speaker 2 You are in a position to make yourself better, but it also goes into business.

Speaker 2 Yeah, um, talk a little bit about your belief system and why that's been able to achieve fat to extremely fit, 100 miler, but also

Speaker 2 essentially broke to building rather big empire with 50,000 clients and speaking on stages.

Speaker 2 And literally, you're flying from here to Michigan to back to Florida and people like literally want coal in their life. Like talk about the mindset and the belief of all that.
Yeah.

Speaker 1 To me it starts with

Speaker 1 in life we go through tough stuff. Everybody does.
We talked about this a little bit and you know whether we chose it or not we are given opportunities as the way I look at it

Speaker 1 things that we face. And with the pain that I've gone through in life, I believe I was getting an opportunity like everybody else is to make a decision of what to do with that pain.

Speaker 1 Do I use this as fuel for me that's going to motivate me to accomplish more in spite of this or is it going to be something that derails me and I couldn't do it because of this so I think I was I was given those opportunities with you know losing my mom losing my dad losing you know grandparents and like so many people in a short period of time that was you know devastating as a young kid and I was given that opportunity like what am I going to do with what I've been given and like you said to me I saw it as an opportunity of this happened not just to me but happened for me

Speaker 1 and I think the cool next step that comes from this and this a lot of this has been through you know growth and incredible relationships and friends and mentors, but also a relationship with God that's so deep that I've been able to experience and sift through some of this stuff.

Speaker 1 But I think the next level of, instead of just saying it happened to me, it's happened for me. The next piece is actually happened through me.
It's now I'm going to use this as a gift.

Speaker 1 All this pain, all this loss for me turned into thousands of people getting served in a certain way.

Speaker 1 So I think anybody listening to this, the mindset I've built my life on is like, My whole life is a gift that I've been given to now give to others. And for me, that comes from God.

Speaker 1 Like I've been given given incredible gifts of a new family, adopted family. I've been given a life that I, you know, I can live.

Speaker 1 For me, I believe a life after death of something that I've couldn't have earned, that I've been received and a gift of salvation.

Speaker 1 Like I've been given all these amazing things that I didn't deserve, even though I've gone through pain, like that pain is actually a gift that's allowed to serve me too.

Speaker 1 And so I would challenge you, if you've gone through tough stuff, which we all have, is to recognize it didn't just happen to you. It happened for you.
That's the first gift you can recognize.

Speaker 1 But if you allow it to do what it should, it'll actually happen through you. We can use that same thing to serve people and make an impact at a different level.

Speaker 2 Yeah, I think people, I don't want to call everyone selfish that don't serve, but the reality is everyone has some sort of zone of genius.

Speaker 2 And for them to hide that from the world is to some extent selfish, for lack of a better way of saying it, right?

Speaker 2 And whether you need to be at your level, my level, and some others that have a platform, or if it's just like you're brilliant at the thing,

Speaker 2 let that come out, right? In one way or another, right? Whether it's at a job or social events or whatever, I think it is imperative as people and entrepreneurs, right?

Speaker 2 Like make sure your zone of genius is heard by others to that it's through you to deliver it. People need to hear it, see it, feel it, touch it, right?

Speaker 1 Yeah, the world needs what you have. And I believe you need to give that too.
Like I'm not my best if I'm not giving out of my gifts. I'm the same way.
That lights you on fire.

Speaker 1 And I don't think you can truly live a fulfilled, purposeful life if you're not. letting that stuff come through you and you're giving as well.

Speaker 1 You know, there's always that phrase, like, it's better to give than receive.

Speaker 1 That sounds like a cute platitude, but you feel so much better when you impact someone's life than someone gives you something. There's no doubt.
But I'm using my gifts at my best.

Speaker 1 That's when I'm most alive.

Speaker 2 Bro, if you guys are listening to this man, follow him right now. I mean, this is just a snippet of what I've been able to get out of him.

Speaker 2 He is dynamic. You're incredible.
You are a server. You're huge in the business space.
You are massive in the fitness space. You built an empire.

Speaker 2 I couldn't be more honored to have you on this episode, dude.

Speaker 1 Thank you, bro. Appreciate it.
Yeah.

Speaker 2 Go get his free gift. Again, go follow him, Cole David Taylor, on Instagram.
Go to the website. What's the website?

Speaker 1 Cole360.com.

Speaker 2 Cole60.360. Go to coaching, scroll down, find it.
That's totally free, by the way.

Speaker 2 Or hit him up on Instagram, and it will be in the show notes if you're watching this on YouTube. So, guys, appreciate you.

Speaker 2 If this made an impact at all, just one single thing, make sure you share it with two friends. See you guys on the next episode.