From Humble Beginnings to Business Success with Ismael Valdez

I think my rule of thumb is: you got to be between $20 to $25 million.

You got to have a structured management system inside the operation that's producing profit in order for you to even think about adding a second trade or adding a second, third location.

It's hard, man.

Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.

Now, your host, the home service millionaire, Tommy Mello.

Before we get started, I wanted to share two important things with you.

First, I want you to implement what you learned today.

To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.

So I asked the team to take notes for you.

Just text notes, N-O-T-E-S to 888-526-1299.

That's 888-526-1299.

And you'll receive a link to download the notes from today's episode.

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I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states.

Just go to elevateandwin.com forward slash podcast to get your copy.

Now, let's go back into the interview.

All right, guys, welcome to the Home Service Expert.

Today, I got a great friend of mine, Ishmael Valdez, who

just really, really smart guy.

I would never bet against him.

In fact, he called me up and he said, hey, I'm doing this thermostat stuff.

And he asked, you know,

we're like with a group of a lot of guys.

Chad Peterman, Aaron Gaynor, Cristiano, Hoffman.

The list goes on and on.

And I was like, dude, I'm in.

And then he said, all right, wire me the money.

And it showed up the next day.

And because I'll never bet against you.

I mean, you're a lion.

Thank you, man.

Thank you.

Ishmael is the founder and CEO of Next Gen Air Conditioning.

You know, he's traded that, but he's still got a lot of money in it.

He's building an empire called Nuve.

It's not only a thermostat, but he's doing a lot of stuff going forward with it.

He's for developing the crap out of it.

It's an amazing, amazing thing he's building.

And he's helping out a lot of home service companies.

So why don't we just start with, I know your story, but it's an up-and-coming story of how you started the business.

You used to work in...

Well, first of all, you came into this country with nothing.

Yep, yep.

Tell us a little bit about that and then just starting as a sitting in a warehouse selling parts.

Dude, I think we should start right there, Tommy.

Look, I was born in Mexico.

My family's from Michael Can, Mexico.

We were born over there, raised over there.

I got here when I was six years old.

We got smuggled in here at a very young age.

My dad was, you know, a really, really hard worker, just like most of our parents are.

And my journey started at Howard Industry, man.

My journey started at Howard Industry.

I was there for seven years,

which people that don't know what Howard Industry is, it's like a Ferguson's AC Pro.

It's a supply house for AC contractors where, you know, most of these mom and pop shops would go in there and pick up their material, their equipment, and then they would go out there and install it and, you know, and make a profit off of it, hopefully.

So I was there for seven years, seven years, Tommy.

I built a ton of relationships there.

I think that's what gave me a kickstart into the industry and kind of what got me to

accelerate these growths on these companies.

You know, my first project was Home Comfort USA.

I know many people think that NextGen was my first project.

My first project was Home Comfort USA.

We had 162 employees.

We did a little bit over $21 million in revenue in four years.

And that took me four years to do.

Out of the 161 employees, I think I recruited 150 of them for that operation.

You know, a couple years after that, after we were already at 21 mil,

Ken, which was the old CEO, not Ken Goodrich.

Ken Astar was the CEO.

We parted ways just, you know, he had had some financial issues and then i started next gen man you and you guys know my next gen story we had a successful exit in 2022 may 5th of 2022 tommy may 5th of 2022 and i it's crazy it's been three years and i don't know i don't know if you remember but i'm the group message that we have i sent out i had my i got my license in

2016 february So it may, my journey at NextGen was six years and four months when we, from the day we started to when we sold it for a ton of money.

So yeah, you you're definitely a student and I don't think people understand that.

I mean who have been your best mentors?

Dude,

I don't think I have mentors, bro.

I think I have more of a more of like competitive brothers.

Yeah, no, it's a better explanation.

Like most people have mentors.

Like a lot of people have mentors.

I don't think I've ever had a mentor that like has sat down with me and has poured in time with me.

Tom Howard.

Tom Howard was a was a competitive mentor too.

Competitive partner on it.

He came in obviously in 2019 when things were going south and obviously he helped me a ton.

But I think what's driven me to the heights that I'm in and all the projects that I'm involved with and all the companies that we're trying to try trying to grow is I am super competitive to a level where

I look for brothers and I look for friends and I look for companions.

that are going to be just as competitive.

And I think that's why me and you get along so much because you are one freaking competit people look let me tell you something there's one thing people don't know about tommy because he hides it super good because obviously he's super polished and he's not he's never he's not always been that way but tommy is hands down one of the most competitive people in the freaking industry there is no doubt about it he's not a loudmouth like i am i promise you he's not but Dude, you drive me nuts, man.

Like, I'm trying to keep up with your energy.

I'm trying to keep up with, obviously, like the business side of it.

Yeah, no, it's good, man.

That's what we do.

We were on a bus right after Pantheon.

I feel like this was five years ago.

Yep.

And we were going back and forth.

Are you ever going to sell?

And you're like, why wouldn't you sell?

And I'm like, I'm not selling.

Then all of a sudden, COVID happened.

And dude, the multiple went bam, bam, bam, bam.

And Tom Howard came out and he's like, dude, I don't know if this is going to stay like this.

He's like, this doesn't make sense.

Guys are getting 15, 17, 19, 20.

And at the time, look, Keegan was one of the best home service companies.

I went out the best home services.

I think he got eight or nine.

So I'm thinking in my mind at the time when I was talking to you, maybe we get 10, 12.

Why?

And then it just went boom, boom, boom.

And like pigs get slaughtered, hogs get slaughtered, pigs get fat or something like that.

So it was like, and it was the best decision I ever made, but you were like, first you're like, I'm never going to sell.

Then you're like, I'm going to do a deal.

Me and you went back and forth.

And we both, I mean, mine was in 2022 as well.

Yep.

Yep.

I remember.

And you know, I got, I'm always in the right place at the right time.

And that's probably because I put myself in the right rooms.

But, you know, you came in one day and I was like, dude, you were like, it looked like a muscle shirt, but it was just that normal shirt.

And you're like, yeah, dude, get your fat ass in shape.

And I was like, because I am competitive.

You are, bro.

And I go.

And people don't know that.

If I have a son, I was like, all right, dude.

I went all in and I just started working on it.

Good job.

Good job.

And I feel so much better.

And you're like, dude, you're like, you're better than this.

You could do this.

And really,

it sparked a lot for a lot of people.

And

and i just know like man he's busy as hell he's running around with four daughters yep and he's still doing it so if you're a great dad and uh you make the time and uh

you know you you were there every day looking at every yelp review in meetings all the time same thing you're doing at nuve yeah man if i had to give you three things it's competition competitive marketing and recruiting.

And I'd also add one thing is ripping off and duplicating.

Like you are really good at just, you pay attention and you're like, I like that.

And you just own it.

That's the one thing that business owners need to do a little bit more, Tommy, is that

the smaller mom and pop shops, there is so many freaking things that are accessible to them now between social media, between Chat GPT and Gronk and all these AI platforms that can literally spit out a payment plan for you now.

There is so many things that these guys could be doing.

And look, like you said, I'm not here to reinvent the wheel.

I'm not by any means.

I'm not smarter than any of those uh of those contractors out there um dude i if i hear something if i see something when i was doing shop tours like you right we me and you are probably the kings of shop tours yeah i've i've gone to every

year your early early days yeah you showed up in your little hoverboard the hoverboard and then i got one because i was like dude i got the i got a bigger one yeah and i was obsessed with it then i'm like i gotta get my steps man go everywhere on that thing yep so that dude dude that's the one thing i learned when i was doing these shop tours i would come to your facility i would come to land I went to all these facilities.

And all I would do, and this is a huge, a huge, a huge pointer for you guys, okay?

When you guys go to these shop tour facilities, stop taking a million notes and trying to implement everything today, today, today, or get all excited and go back to the shop and be like, okay, where do I start?

Everybody in the industry, everybody, every shop does one thing really, really, really good.

Right?

Like the one thing I could tell you about Tommy's facility, they're training from the time they get somebody from the streets to the time they put a level four technician or whatever, whatever levels you got, Tommy.

They could grab somebody from the streets making 20 bucks an hour.

Their first year at A1, they're going to make $100,000, $80,000 to $100,000 all day long.

All they have to do is have the hard work ethic.

Yes or no?

Okay.

After that, they put them on this journey to getting them to making two, three, four $100,000.

That to me is the one key strength that you have.

Obviously, the second string that I see in your operations,

your call center.

But back to the thing about the contractors, guys, when you guys are going out there and doing

your shop tours and you guys are reaching out to me, wondering who you should visit,

go to each facility and just enjoy the freaking moment, man.

Enjoy the moment that you're spending with Tommy.

Enjoy the moment that you're spending with, if you get to go to Aaron Gaynors and Chad Peterman's and all these guys, enjoy the moment and take one thing, one thing.

Yeah, well, the implementation most people fail at.

And I'll tell you this, I've started bringing my team with me.

We went to Morris Jenkins.

We went to AnyHour.

And I told these guys, I said, by the way, before we go in there, you guys are going to get super excited.

I said, you realize we're more profitable than all these guys.

Like, literally at the bottom line.

And I said, so let's not change everything.

Let's decide.

One of the things we were really impressed by Morris Jenkins is seven days a week till midnight and the way they got their parts delivered.

One of the things that we were super impressed by Any Hour.

is their uniforms and the way they work together.

And we took so we took certain things, but they had so much stuff.

And I go, guys, do you know what we do really great?

Like, let's just be clear on what we do very great.

But there's, and then a lot of small companies come in and then they look at this.

And it's a good dream to have, but they got to know how to walk before they run and crawl before they walk.

100%.

And so, you know, my biggest, I say my biggest thing I've done is I probably look at 10 softwares a month.

And we are the early adopters of the guys, the founders I know that actually I could get behind.

Just like you, Nuve wasn't going to be a great product without a guy running without pushing it and like sitting through the pain of the weekends and the nights and showing up every day and dealing with the clients.

And now you got this whole Nuve best practices where if you're a part of the network, you're going to coach them.

You're going to get the top entrepreneurs in the home service industry to coach.

I just was on a coaching or whatever you call it.

That mentoring call, by the way, and I don't mean to interrupt you, Tommy, but that mentoring call that you got, that you did for our Nuvet Networks people, blown away.

Everybody from that call was DMing and texting and emailing Elva.

Hey, can I get Tommy's information?

Hey, thank you for that.

Thank you for that.

So I appreciate that.

I enjoy doing that stuff just because Ken Haynes, Ken Goodrich, Leland, Keegan, I could go on and on.

They opened their doors for me.

You opened your doors.

Look, Peterman opened his doors.

There's not a company around that if I didn't ask.

This is before I was anybody.

This is when I first got on Service Titan.

Tom Howard with his backpack.

We're both there.

Darius Slivers became a good friend.

And I'm like, how many people opened their doors for me?

And so people are like, well, how do you make money doing this?

I'm like, dude, this is called paying it forward.

People did it for me.

I would knock, they would answer.

And if anybody knocks, I try to help out everybody.

It's just what I've learned is it's the 80-20.

20% of them you want to work with because they're actually doing the work.

They're putting their head down.

They actually take you seriously.

And, you know, we started Home Service Freedom because I started Vertical Track.

And all of a sudden it's filled with plumbers and HVAC and roofers.

And they're like, this is a garage door only.

So we started HSF and, you know, all we teach people how to do is like book the phone calls, protect your Yelp, do these simple things, get a good brand.

And most of them, once they learn, they start printing money.

They don't even know how to budget.

You know, you and I, I see our weak points, HR,

not the hiring part, but financing.

You know, like, dude, I'd never read pivot tables and I wasn't good at reading the financials and like making sure we were, I was such a visionary.

I'm like, I don't care if we make profit.

Grow, grow, grow.

And then I learned profit's important.

Exactly.

It is.

And that's later in life that like I've learned because I'm like, growth, growth, growth, growth.

We could get profit later and it worked out for us, but usually it doesn't.

Usually people go.

So I got a question for you on that.

Should people scale their business the top line as fast as they could and then work on the bottom line?

Or should you be profitably year over year as a small person, as a small contractor, and grow, you know, 10, 20, 30%, whatever the status?

I got a rule of thumb.

And it depends on how much money you have in the bank, but my rule of thumb is if you're not growing 10%, focus on,

if you're not profitable at 10%.

Now, listen, A1's doing 25%.

But if you're in a growth mode, when you work out, this is my best analogy.

Are you working out to get lean?

Are you working out to gain muscle?

When you're making out, you want revenue when you're getting muscle.

Of course.

And the best people that work out, in the offseason, they're putting on muscle.

Amen.

So I think the deal should be you need revenue, but you need profit.

Profit is what saves you when you get sued or saves you a car accident or saves saves you from a slow season.

Yes.

And everybody, they spend everything they got.

And then the CPA calls and says, you owe a million dollars.

You're like, how's that possible?

I don't have any money.

Like, this is just normal taxes.

We use gap accounting.

You owe money.

And I used to get these phone calls and be like, man.

And then I learned these private equity guys figured out a way to do both.

They could get revenue and profit.

But I would say, look, when you're smaller, you're learning.

Revenue is important.

I mean, you want growth, but profit's what pay the bills, man.

I mean, profit, and a lot of people aren't looking at the numbers when they're not profitable.

I agree.

You start cutting certain things.

You know, the guys that are not getting reviews, that are getting warranty calls, that aren't showing up for training.

A lot of people that I know, they're so afraid to top grade.

And that's probably one of your strong points, too.

You're able to, you know.

keep the good people and let go of the bad people that create they don't leave they don't they they won't leave because they've got equity in the business and they see there's something in the outcome for them and that's that's something i learned too you bring up um you bring up private private equity, Tommy.

Another question I've got, and I know a lot of our listeners, and I know you're invested in, and I'm invested in it too.

Is private equity good or bad for the industry, Tommy?

This is my best answer.

Is

the money will flow into anything, making money.

There's a lot of baby boomers out there.

They need to make money.

There's a lot of pension funds.

They go into real estate.

They go into dental offices.

They go into emergency rooms.

They will invest in, they'll invest in a candy shop.

So to say

private equity is a fancy way for investors.

Yep.

And to say, but they're very good at what they do.

They've created a really good platform where they take 2% of operating and 20% of the net and they raise capital.

And it's like, look, you make more money in private equity than you do in the stock market, even the S ⁇ P 500, but it's locked up for five years.

But the fact is, people are like, private equity is bad, private equity is bad.

The investors are always going to get into every industry.

They just thought blue collar guys were stupid.

They were like, I agree.

There's no, like, they figured out we were lucky.

And then we made it through 2009, 10.

We made it through COVID.

And then they realized there's really good operators in these industries.

And that's why they're here.

And everybody hates it because there's good, bad, and the ugly.

Yep.

And I would say this:

I know what was good for you.

You got a Rolls-Royce.

I know it was good for you.

I'm from Roddy.

It was good.

And look, and I know this.

I know they're more sophisticated.

They taught me about how raising capital, they taught me about you shouldn't have a 6% ARR or not ARR, 6% accounts receivable AR.

And now it's 0.3%.

They looked at my stuff because they're financial wizards, but they can't do what me and you could do.

Of course.

They go in and screw up a lot of companies.

Yes, they do.

Because they don't got the EQ.

They don't have relationships with people.

They try to cut their way to the top, but that's not every company.

That's not.

A lot of them let you take the guys out.

A lot of them say invest in what you want.

Just be healthy.

Of course.

Just don't go too fast to growth because we need to make sure we've got a plan.

And we're not big planners.

We're like, let's go all in.

So they taught me to slow down a little bit.

I've seen all these comments online of like, oh, private equity came in my region and they ruined our our region and now they're spiking up ppc and you know they're investing in all this marketing and all this and i'm like sitting there like guys

you guys should be proud you guys should be happy that private equity is in your space you guys should be happy that they're in in your region why what was your exit strategy you have no way of exiting at all exactly and not to mention when a one goes into a market what everybody's kind of realized is, man, everything's easier.

Like they're at the top of the market.

They've really trained the customer about a premium company.

And so they get branded correctly.

Exactly.

They answer their phones on weekends.

They show up and they're like, we're still cheaper than A1.

Yep.

And so all of a sudden, they double their company when A1 goes in.

And so, you know, and they should be excited, man.

There's no reason for anybody to talk bad about private equity.

Look, like Tommy said, there's good and bad private equities out there.

And, you know, some of them are sharks.

They're just here for money.

Some of them actually care about the operators inside

the operations and the systems.

But listen stop worrying about him stop worrying about him if i if there's private equity in your sector i promise you that's a good thing why because they're priced out properly they're marketing properly so you guys should be using that to make sure that you guys are are

are leading that way you know what i'm saying you learn a lot you could learn a lot and all of a sudden you become ultra profitable uh here's one thing i've learned losers

Focus on winners.

Amen.

And winners focus on winning.

Yes, sir.

And so many losers I know, all they do is get into

a room and they complain and then they bitch and then they say the prices and the tariffs.

I'm like, you know what I say?

Good.

I'm like, because this is going to get rid of so much competition.

Yes, sir.

Nobody's going to be able to keep up because they were complaining that they couldn't hire guys.

Then now they're complaining they can't get leads.

Then they're complaining about now PEs here.

Then they're complaining.

They've always, it's the same people that always have an issue.

Every time any of that happens, anybody walks into my office that works for me, I'm like, good.

They're like, what do you mean, good?

They're like, did you realize they just doubled our prices?

Good.

They doubled everybody's prices.

Who cares?

You know how much harder it's going to be for them than us?

We're trained for this.

We're trained for battle time.

And you build enough value to be able to charge for that.

So look, it's talking about losers.

There's a ton of losers in the industry, Tommy.

Well, the deal is, I have this philosophy.

Whoever doesn't make it in the real world teaches.

You know why we started HSF?

Because I'm still in the battlegrounds, man.

I'm still in here fighting.

I know what's happening.

I know what macro microeconomics are going on.

And look, there's a lot of people.

There's some funky deals going on.

And it's almost, it's like you could, but they're really good sales guys.

They can sell a dream.

And there's a lot of them out there in a lot of industries.

Trust me, you don't think it's in roofing.

You don't think it's in pest control.

Everywhere.

They exist in every industry.

It's just, you know, certain people, they fall in love with the dream.

They go on the private plane, whatever this looks like, and they sign their life away.

And unlike you, I'm not a big fan of like, look, I'm not behind closed doors like you are.

You talk to these guys more than I do.

I don't know who's been ripped off or not.

Like, I don't get into that because I'm too focused, but they come to you for in confidence.

And for me, I'll listen to their story, but I'm not the one that went through their Q of E.

I'm not the one.

I've been through a lot of owners that tried to sell that were lying about ad backs that did a lot of shady stuff too.

So just as many crooks are out there trying to teach guys to take advantage, there's a lot of owners that lie about their numbers.

They make stuff up.

I've been through deals where their financials weren't even close to what they were reporting.

So I think there's bad actors in every so what would you do?

Put yourself as a contractor, right?

Everybody wants the five to $10 million contractors because they know they're a couple tweaks away to getting them to 20, 25 mil.

And that's where you could get a good profitable flip, right?

So you're a five, 10 million dollar contractor.

What are you doing?

And these guys keep approaching you.

And obviously, whether you're in a good or bad spot and you're looking for help, what are the top three questions that you're asking these gurus in the industry, Tommy, without calling any names or bashing on them?

What are the top three things

that you're asking to be able to make sure, hey, this is the right mentor for me or this is the right leader for me?

Or yeah, I'm interested in it, right?

Well, number one is there's a way to prep if you're ever looking to make something.

And a lot of people don't do this and they lose out on a lot of value.

Number one is getting audited financials.

Number two is doing your own quality of earnings that you're prepared.

Number three is having service titan.

I got to tell you, when somebody's on house call parole or a jobber, that's okay.

And I get it, but you're going to get devalued because you don't look like an affluent business person.

I mean, you just don't.

Everybody gets you, every platform will get you in the home service industry on service titan.

You got to be on the right payroll software.

Like there's certain things you just have to do.

So prep first.

Secondly, is when all these different PE companies approached me, I went and flew out to see who they worked with, what their success story.

And I looked at their financials.

They opened up the doors to me.

Tell me all about your success stories.

What's the good, bad, and the ugly?

And you better tell me some bad and ugly.

Because if you don't have ugly, what?

They're lying.

Of course.

And that, but, but the track record, like when I work with a vendor, I want to talk to 10 people you've worked with.

And I want to hear from a couple of people that you either stopped working with or they fired you.

And that's the fact is I flew out to so many businesses that worked with Cortec, and they told me they're very hands-on.

They're going to tell you no.

They're going to expect you to be super humble.

And I said, fine, I could be all that.

And they taught me a lot.

And they were really worried.

They said, dude, I'll be honest with you.

They told me this.

They said 10 companies have called us and asked me what it was like to work with Tommy Mellow.

Everybody wanted to see if they could tame the beast and they're like but you just sit there you listen you ask great questions and you do exactly and they don't tell me what to do they just say have you ever thought about it this way or why is this ar or what can we do about this or have you ever thought about renegotiating with this guy because your cost of goods is out of control and that's what they do that's what a great partner does but they said we didn't buy a one we bought you And they did buy, they did buy Luke.

They bought, trust me, they bought Travis Rackley.

They bought our team.

But the deal is, is if I stop showing up if i start taking vacations and just disappear you know these guys are loyal to me too so the founder leaves we know what that we know it's not a good situation we know what that leads into right anything that's complex that i can't go explain to my significant other that's like well i get an earn out here they're gonna add this back they're gonna do this that's always makes me fishy like first of all it should be a very very easy easy earn out yeah and it should be i getting a lot of cash up front yep and it should be what's my upside or what what upside have you done this with before?

Like, where have you done this before?

Is this your first rodeo?

And a lot of people are taking other people's credit.

You know, whether you worked for Ken Goodrich or whether you worked, a lot of people work for a lot of people.

And, you know, Ken's, there's so many guys I know that have worked for Ken.

And Ken's a beast.

Dude, Ken is probably one of the most respectable operators out there.

And there's a lot of scumbags out there talking bad or trying to take credit for what he did.

It's, it's no different from one of your guys saying, oh, I built A1 or one of my guys saying, oh, because of me, next gen happened.

And I've heard stories like that about me.

I've heard stories like that about you, about Ken Goodridge.

Look, at the end of the day, guys, the CEO, the operator, the guy, the guy with the vision is the most important part of the piece, whether people want to see it or not.

So I hate these scumbags out there that are always like, oh, I built Ghetto and I built next gen and I built this.

It's like, no, we didn't.

Look, I don't even say that.

I've never heard you say, because of me, A1 said.

Oh, no.

I've never heard of it.

You're only as strong as your team.

You're not as strong as your weakest link.

In fact, I needed to step back and say, look,

I am fireable now that I work for private equity.

I mean, those are the facts.

And I just say, guys, you know, I'm the driver for sure.

But my biggest goal, there's a great book by.

Oh, what's it called?

Not Built to Sell.

That's John Warlow.

There's a great book called Built to Last by Jim Collins.

And this idea should be, if I were to leave the company, it would do better because I put all the right people in place.

Now, if somebody comes in and starts firing everybody and gets rid of all my installers and does all the crazy stuff, it cuts to the marketing, that's not good.

But what I'd ask them to do, if you're going to let me go, can you give me six months as a consultant to make sure we're leaving this in great hands?

Because this is, my face is on the side of this.

Of course.

Amen.

I want this thing to live on because there's a lot of families.

If there's 900 employees that are taking care of three people, there's 3,600 people we're taking care of.

So can you please, like if I did something bad, let's, God forbid, I got in a very bad car accident and something bad happened.

You're not operating.

We need you to be be out because it's too bad publicity.

I would ask, could I work from a distance just to make sure that these families are taken care of?

I got a good question for you.

And Aaron Gaynor put this on our group chat.

Which is with what you're saying.

Something bad happens to you.

God forbid nothing happens to Tommy.

Obviously,

we all appreciate what you do in the industry, Tommy.

But God forbid something happens to you and the new CEO is walking in.

What do you tell that CEO?

About your company, about, hey, this is what you need to focus on.

What's that five, 10 minute conversation?

I mean, it's a very quick conversation of, look, there's a lot of people that I entrust in this business.

The most one is Luke and my CFO, Adrian.

And I go, they understand how I run stuff, but what's going to happen is you're going to change the culture to your culture because now you're running the show.

And all I'd ask is, listen, these guys know how to run without me.

So give them a lot of latitude.

Let them do what they do best.

Where I do my best, where you're going to have to fill in for it, is there's certain vendors that I've got 10 year plus relationships and I give them everything to make the decisions, but I hold them accountable.

And I'd say, listen, here's what you need to do.

A great leader, you need to rally the troops.

You need to get them excited.

You need to see what's in it for them.

You need to make sure their families are taken care of.

You need to make sure if they want weekends, they're going on the trips they want to, they're buying their first house.

Because if you start to extract money from this company, they will be gone in a New York second.

In fact, there's, and I don't say this with any pride.

There's at least 40 people a month that reach out to me to say, if you were ever to step down, I'm going, if you decided to be a garbage man, we're going with you to do garbage and i'm like yeah but i want you i don't want you to be loyal to me necessarily i want you to be loyal to this company unfortunately tommy that is one responsibility that carries with you for being a great leader same thing with me you know i stepped down as ceo of nextion a couple years ago and and um there was people that told me the same thing Hey, Shma, if you ever leave or if you ever step down or if whatever the case is, like, I don't think I could be here.

And, you know, unfortunately, I had to step down.

I had to, you know, I had other visions in mind, like my my project NUVA, that I couldn't.

Yeah, well,

when I went to your shop, first of all, you were feeding everybody.

You had a truck there every day.

I was there.

People were winning raptors.

You go give out.

You had every guy walking in.

You were throwing cash to.

Somebody had a hard time.

You were figuring out a way to make it work.

And one of the things that I think that,

look, this is not because you're Spanish speaking, but I will say everybody gets students in California.

What they figured out was Ishmael came from where we came from.

He takes care of us.

And if one guy screws it up for us and they sue because of a mistake, a clerical error on a payroll, then all of us go down.

And I think they kind of self-governed each other.

And that's why you didn't, you know, I'm sure you got sued in California a couple of times, but nothing that took down the ship.

Nothing, man.

Nothing.

And I'm super proud of that because that culture that I built there was people saw me serving them every day, day in, day out.

I would show up to the shop at 5, 6 a.m.

Every day for, you know, six and a half years, seven years, I would show up and the reason why we didn't get any lawsuits the reason why we weren't any legal troubles the reason why is because people would see me there and you know five six in the morning I'm packing up the installer's truck I'm grabbing you know the Yetis filling them with eyes

you're taking care of them of course and you paid more and and also like you understood like look we're gonna get this but

I feel like they didn't feel like you were just chasing the dollar.

Although, listen, everybody wants to make money for their families and you want to set up your daughters.

Of course.

But there's an idea of like, dude, if I sat on the top of the mountain alone with a magnum bottle of champagne, like that was

the end of my career.

It's pretty lonely, man.

It's pretty.

Did you ever think that this was going to happen to us, Tommy?

You know, me and you are probably, and I mean this in the most humble, respectful way.

Me and you are probably some of the most influential voices in the industry.

Did you ever think like, man, one day this is going to happen?

Hey, guys, hope you're loving today's episode.

Let me ask you something tough, but important.

What would you do if your phone stopped ringing tomorrow?

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On June 23rd, I'm hosting a live webinar where I'll walk you through exactly how my top performers turn one job into 20 new leads before they even leave the driveway.

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Join our Facebook group, The Home Service Expert, and watch for the announcement.

All right, back to the episode.

You know, when I was a kid, I used to listen to my mom and dad argue about bills, and I just decided I need to remove money from, this will never happen to my family.

They'll never get a divorce.

My dad cheated on my mom.

He drank a lot, but he was the best dad ever.

And I'll golf with my dad two days ago.

And I said, man, I'm like,

I'm glad I didn't.

My dad's a mechanic.

He ran transmission shops.

He did a great job.

He took care of me.

But I'm like, I found a niche.

I made a lot of mistakes.

I'm an overnight success of two decades.

But I didn't know.

I didn't know what multiples or arbitrage was.

I didn't understand how to build a business.

I wanted this.

I was pre-dental.

I went to school.

I took anatomy, physiology, biochemistry, organic, like you name it.

I took advanced calculus.

I mean, can you imagine me as an orthodontist?

I would be like, dude, so like, I don't know, but I think, you know, I'm pretty spiritual.

And I think God has a plan.

And I think he hasn't even begun to use me yet for what I'm meant to do.

I'm not a dad yet.

I'm not, I was put on this earth to be a father.

For sure you were.

So

I can't wait to see that version of you, by the way.

My best things haven't, you know, God forbid, if I do something bad happen, which, you know, tomorrow's not promised, that's something I've learned.

I do believe my legacy is going to be my family.

But,

you know,

I can't be sure because, you know, all I could do is marry Brie and start having babies.

But,

you know, I wanted to grow up in a great, the hard part is when you have this much money.

Yep.

And I say this with the most humble,

I want my, my kids, I want them to fight.

I want them to go through, not exactly what I went through, definitely not what you had to go through.

I mean, but at the same time, I don't want them to be like, dude, yeah, come to this 50,000 square foot house and they're friends and they're driving first class on private.

Like, I want to figure out how to instill.

Yeah, that's just such a hard thing.

And I don't know.

How do you, how do you manage that?

I'm, I'm in that midst right now where my daughters know they have a good life in it.

And I can tell they have that little attitude of like, hey, you know, but then I also look, my number one thing with my daughters, and I'll give you this as a humble friend to you, Tommy, is I am a mirror of what I want my daughters to see every day.

So if you ever see me around my daughters, bro, I am serving them.

I am.

picking up napkins.

I am picking up plates for them.

I'm grabbing the thing.

I'm grabbing clothes for them.

I was at a, I finally took them out to San Diego to this new resort in San Diego, which had a bunch of water slides and everything.

And there was four couples in back of us in a cabana.

And it was my daughters and myself.

They were just chilling.

And the guy comes up to me after like five, six hours of looking at me.

And he said, hey, man, you haven't sat down for more than one minute.

You've been.

grabbing towels, grabbing food, you know, putting sun lotion.

Are you going to sit down and enjoy your vacation?

And I'm like, nah, man, not when you have four daughters.

I want them.

I want them to i want them to to to see how they should be treated every single day for their life and that's the way i i i parent my girls well no well that's good it's going to be hard for anybody to date them because you're going to be a tough critic and you know if you have you know if i have a boy it's you treat a woman right that's what my dad taught me i mean look he made mistakes in his life but i you know what everybody does we all do and i don't hold him i don't know what it battles he was going through a lot of demons everybody has that so i just figured dude i only cared about money just because I saw ripping my family apart.

And then I started seeing fitness and faith and family and future self.

And

the finance kind of,

what is the only thing you could really delegate?

You can't delegate your fitness.

You can't delegate your faith.

You can't delegate family.

No.

You can't delegate learning.

No.

You can't delegate fun.

No.

You could delegate finance, believe it or not.

You could get great people on your team.

Yep.

And they'll pay for yourself.

And you build the machine.

And look, I go out of town.

I'm taking my dad on a golf trip next week.

Good for you, man.

And it's with all my cousins.

I'll be gone for a week, and then I got to go to Milwaukee for a management meeting.

Do you think that I'll log into service titan and everything's going to fall apart?

No.

Do you think I could be gone for three months and they won't skip a beat?

They won't skip a beat.

Our whole team goes to Mexico for a week.

All of my C-squeeze, my managers.

My top 40 technicians in the company and installers leave for a week.

You know what's funny

is all the other other guys think they're getting the best jobs now, and we hit the same exact numbers.

They're like, now that they're gone, we're getting the good jobs, which is a fallacy.

Of course, it is.

But it's crazy to me because you would think your top 40 producers, your whole management team.

Is gone for a week.

We don't lose a thing.

Of course.

And guys, look at what he just said.

This is, I don't want you guys to skip what he just said because this is the type of competition that you guys are against in the garage door industry.

This is the type of competition.

Tommy is taking 40 of his top technicians to Cabo, his executives, his managers, everybody for a week, paying for everything, housing, food, everything.

And they're having a blast.

You posted a bunch of videos

on your pinnacle trip that you do every year.

And guys, this is exactly what I'm telling you.

And this is exactly what I mean.

the way you recruit the top people is doing stuff like Tommy does.

He pays the best.

He trains the best.

He treats them the best.

I guarantee you, if I talk to one of your technicians that just started a month ago, Tommy, they know exactly the pathway to getting to being a top, a top performer who.

Yeah, and they all got my cell phone number.

And the other thing is that they got a chance to get equity in the business.

And the other thing is I teach these guys to be killers and ask for everything.

Amen.

They ask for everything, which means when I teach them that, they're going to ask me for more.

Of course.

So the top guys that make more money than I do of a salary basis and with commissions and whatnot.

They literally, you can't teach them to be lions and then say, they say, what's next for me?

Where could I do more?

How do I make more money?

And I'm like, and I got to always be coming up up with ways and new strategies for them to get on the bottom.

That keeps you on your toes, though.

That keeps you on your toes.

It's like they always want more.

And guess what?

I always want more.

Would you rather somebody say, I'm just fine in the corner, but they're not, they're not trying?

Yep.

So you teach it.

I always say this, look, you can't teach a guy to say, hey, listen, I want you to go hard.

I want you to ask for everything.

But hey, listen, when you run these home warranty calls, don't ask for anything.

You got to have specialists, you know?

So you got to understand exactly.

You can't teach them to be one way to one thing, one way to another.

If it's a little old lady, treat her differently.

You got to go in and don't treat treat rich people or poor people or white people or Mexican people.

Everybody's the same.

Give them all the options and let them choose.

Amen.

And that's one thing that you guys got to learn as contractors is that it's okay for them to make more money than you.

Look, at the beginning stages of next-gen air conditioning, when I was growing it, dude, I wasn't, I was paying myself $2,000 a week just to be able to pay my bills and my rent.

And my, you know, I think we had a Mercedes, I used Mercedes back in the day.

And some of the sales guys were pulling in five, six, seven, eight thousand, ten thousand dollar checks a week.

And I'm like, God, most most contractors though tommy are not okay with that they're like well how could the sales guy be making more and how could this technician be making more and i'm like guys they don't they don't understand their enterprise value they don't understand what they're trying to build exactly they don't even understand if to not have a plan to sell or at least understand how your business is valued is such a mistake that i was in for so long and so it wasn't we were in for so long yeah i didn't know what i but but literally like the lights started turning on and you hear about this exit this exit and then you build it in a certain way that it could be sold even if you don't plan on selling but there's certain guys that are like i'm never going to sell and i'm like you know because i do believe that literally people lose their dna when they sell a lot of people most people do but i'm like you know you think i'd be sitting on a golf course of course i want to go golfing but you think i'm going to disappear into the bahamas i will keep there is more opportunity look

It was Ken Goodrich that called me up.

He said, dude, I would do a deal.

And here's why.

You are one of the smartest guys I know in home service, but you don't know shit about raising capital.

You don't understand how to use debt.

You don't understand what an LP is.

And he's like, dude, when you learn that with what you know of all of this, he goes, you're half of it.

But this other half, if you could just be a sponge, he goes, it's going to be nutty.

He goes, do you know how to do a deal?

Do you understand adbacks?

Do you understand quality of earnings?

And at the time, I just.

barely could scratch the surface.

Now I'm like, huh.

I'm like, let's like, like I was, Core Tech, I called them every day and I I was like, so you guys are in the Middle East right now raising debt.

They're like, yeah, we just got a pension fund and here's how it works.

And so I would call them.

I'd invite them to spend the night at my house.

And I'd ask that, all I would do is they're like, ask a question.

They go, dude, it's 11 at night.

Like, I got to go to bed.

And I'm like, one more question.

One more question.

And a lot of people are like, they're just like, they got it all.

You know, the dumbest people in the world think they know everything.

Amen.

And the billionaires I know are the, they, they sit there.

They'll talk to a guy.

They'll talk to a server for 20 minutes and ask them why they work there, what their goals are.

Do they have kids?

I've noticed that too.

And they ask the best questions and they've learned.

They're always learning.

Every time there's been a real issue with this company, it's been me.

And it was so easy to point my fingers.

I let that happen.

I let the guys not drive safely.

I knew they weren't driving safely, but they were top producers.

And I let them, God forbid, something bad happened.

You know how many times that happens in every company?

You know,

it's a top producer.

It's bringing in revenue.

And you've done it.

I've fired four top producers.

And I put up with a lot.

A lot of them.

We've put up with a lot.

We've had it.

Because we were ignorant too.

Well, you let it happen and then the whole tribe

gets very disheartened.

And then you let that person go and you're like, man, I should have done that six months ago.

And there's a fear, though, because there was one point in my career where if I lost this one guy, I'm like, I don't know if I'm going to be able to pay the bills.

And Adam walks in and he goes, I'm firing him.

And I look at him and I go,

okay.

And I was so scared because I'm like, dude, what happens when these marketing bills come in?

I got a truck payment.

I got this stuff.

And I was so worried.

And you'd be shocked, dude.

He goes, he's so disrespectful to you and me.

He

rolls his eyes when he comes in.

He misses meetings.

And he thinks he knows everything.

And the whole place is watching them do that too.

And I said, you're right.

So let's do it.

And we didn't skip a beat.

And then that's why I was like, fine.

Nobody's untouchable.

Nobody.

At what point, Tommy, did you go from, did you go from,

or do you still remember when you were, you know, struggling to when you were already, you know, thriving?

Do you still remember that point where you were, like you said, struggling to pay the bill, struggling to pay payroll?

I'll tell you one story.

You know, me and Keegan have known each other a long time.

And Keegan goes, Would you mind if I came down to your shop and just checked, checked it out?

And this is

2018, 2019, somewhere in there.

Yep, same.

And

I go, yeah.

And he's pretty smart guy.

Like, he, he's really good at understanding financials.

I met him once, by the way.

So he, yeah.

And he goes, he goes, hey, can I just see every market?

Can you put it out on this conference table?

And can you put it out?

So my CFO goes there.

He grabs the balance sheet of the PL.

And Keegan goes out there with a highlighter.

It just starts highlighting.

He's doing his thing.

And he looks up at me with disgust.

And he goes,

you need to close these four markets today.

And I'm telling you, Ishmael, I don't care if it was GC, Jesus Christ, I would have not closed those.

And he goes, you're bleeding and you're going to go under.

And I go, Keegan, it's just bad management.

I could fly out there.

I could do this.

I could do this.

He goes, Tommy,

close these today and offer your guys a relo package today.

And I'm like, but, but, but he's like,

now.

And I was like,

so I closed down Atlanta, Dallas, Houston, and Tampa the next day.

And I started printing money like nothing I've ever seen before.

And look, I've had a lot of people do that for me, though.

Al Evie came in.

I've had a lot of people.

Aura didn't let anybody on service tonight outside of HVAC Planning Electrical.

We were the first company.

And he goes, why would I let a garage company?

And my father does HVAC.

Like, this is what we're focused on.

I said, you bet on me.

I promise you, I will have more technicians.

And he goes, Tommy, I can't do that.

15 minutes later, he goes, you know what?

Effort.

He goes, I'm going to send you 10 success managers.

This was 2017.

And we didn't have a price book or anything.

We had to come up with it.

And we're working with Matt Ruhl and all these freaking, you know what I mean?

You know, Matt.

And

why did that happen?

Why did he bet on us?

Like a lot of people, like, it's crazy.

Yeah, but it's just like,

obviously, I believe in Jesus and he's opened up a lot of doors.

Of course.

And I feel like literally, I could tell you this.

I feel like I'm in the early stages.

Like so many people are like, what are you going to do?

How much, why do you keep going?

Like, what do you mean?

You're just getting it.

People say, what's the finish line?

How much money is enough?

My mom had asked.

Not about money.

How much is the enough?

And I said, mom, I go, do you think Tiger Woods mom asked him when you won four majors?

Four majors, you got to be done, right?

You hit the grand slam.

I'm like, this is what I live for.

Like, I don't get in a room and talk about sports.

I don't get in a room and talk about like.

Do we talk about

business?

How do we freaking,

how do we help each other?

And in a way, it's an obsession.

It is.

And I was with a guy yesterday and he goes, you know who's the most successful people?

The people that get obsessed, where they can't sleep, where they're just, they're going to go all in.

And he goes, there's seasons of life.

I don't know if you ever heard of Russell Brunson, but he, Russell Brunson, ClickFunnels.

He was sitting right where you are.

And he goes, Tommy, the obsession.

But he goes, when I go home, I'm a different Russell.

I walk in, I breathe in my car and I go, new Russell, I'm Russell dad.

But he goes, look, there were places where I had to be obsessed with different things.

And I think a lot of people are trying to be so balanced and trying to get to know the things they suck at.

I never want to become a good CFO.

I'm not.

I want to become a great marketer and continue to become the best marketer.

I want to be great at sales.

I want to be a great leader.

You want to be a great father?

Yeah, those are the things.

I want to be in the best shape of my life.

And really what I want to do is when I'm sitting on my deathbed, I never want to have to wonder, I wish I could have gone harder.

I wish I could have tried more.

I wish I could have, like, I want to say I went all in on everything I did.

And if I could do that, then I consider life a big win.

Amen.

Amen.

Look, I want to get back to the location thing because that's one thing that we always, that we as operators always struggle with, Tommy, is when, at what point do you go to a different market?

Do you open up a micro location?

Do you open up a second location?

Because most of these guys, look, I know they're all asking.

I've mentored a million guys, Tommy, on these.

What are you doing?

Just send the California alone now.

I know you had different locations.

We had six operational locations with warehousing and installers, technicians, sales guys in there.

And then we had three micro locations just to be able to lead generate on them.

So Paul, and we talked about that.

I remember when I told you, like, you got to do that.

But Paul Kelly is going to do over 300 million in Phoenix.

Yep.

Right.

You know, here's the coolest thing about being where you live.

You go to church there, your kids grow up there.

Your best friends live there.

You know, all your neighbors.

If you don't own that market, you think it's going to be easy to go to the next one?

But most contractors think they own the market at 2 million, Tommy.

Most contractors actually, I've had contractors say, Ishmael, I'm already, I already dominate where I'm at.

I'm in Dallas, Texas, and I already dominate.

I'm like, how much revenue are you doing?

$7 million.

I'm going to open up one in Houston.

I'm like, there is millions of people in Dallas, Texas.

What about guys?

Exactly.

Doing over 100 million.

Exactly.

So at what point, my question is, you got to own, own the market.

So they're like, look, what's the armpit of California?

24 million.

What's the armpit, though?

What's the armpit of California, Fresno?

Yeah, exactly.

And how much does Tom Hauer do?

50 mil, probably.

50 mil.

So the idea is people always blame their market.

They always say this.

Yes.

Let me tell you this.

If I was in Sedona,

you got Flagstaff.

I'd say, look, that's a smaller market.

I probably got to hit a major metro if I want to get to like the tens and tens and tens of millions.

But here's what I find.

When I went to Tucson, I was taking my best guys from Phoenix and sending them to Tucson.

And I was robbing Peter to pay Paul.

And I was trying to grow too fast.

And this idea of like, you need to make a lot of profit.

You need to be at 22% profit before you're going to go.

And it needs to be millions and millions of dollars of profit.

Of course.

And then you move slowly.

Somewhere where you get to with an hour to two.

How much do you sustain that 20% plus profit before you go into a different market?

Do you just, you know, after you go to the market?

How much, how much money do you got in the bank?

So look, look, at the end of the day, here's the deal.

Own your market, get the reviews, get multiple locations.

Like, Like, you should be at least $20 million before even thinking about that.

That's what I said.

I think my rule of thumb is you got to be between $20 to $25 million.

You got to have a structured management system inside the operation that's producing profit in order for you to even think about adding a second trade, adding a second trade, or adding a second, third location.

It's hard, man.

It's not easy running multi-location shops.

And then the other thing is like, people don't understand the difference between home service and home improvement, like discretionary versus indiscretionary money.

Like if you're window washing or painting or doing water systems versus your pipe breaks, your air conditioner goes out, your garage door is busted.

Like when the market really gets bad, and it eventually always does, which gets great,

those companies, they struggle so bad.

And I think people need to realize the reason why we get a premium is because we're demand-driven.

We're a premium.

So we can't have AI answering the phone.

Yeah, if you got a landscape company that everybody's calling you weekly to mow your lawn, you can have AI answer that at the dentist's office.

But trying to do AI when you're busted and your pipe just broke,

certain people are like, I'm just going to get AI to answer the phone.

I'm like, yeah, good.

Tell me how that goes.

So tell me about it.

Tell me about it.

Because look, there's been a ton of talk of when CSRs are going to get out of the operation, right?

Service Titan's working on their own.

I know there's a ton of good companies out there that are that are doing the AI, the customer service.

I love Service Titan.

And I will tell you that I think AI needs the assistance of humans and vice versa for the next 18 months to two years.

And I think it it needs to learn from the humans and then we're going to learn from the AI and it's going to be a symbiotic.

Do you start now though?

Do you start if you're a $10 million shop and you're, you know, you got 10, five CSRs inside of the operation, do you start doing that?

Well, the AI will listen to the calls and the disposition of the calls and they'll start scoring your calls and they'll start

they'll start kind of coaching your team.

Yep.

But I would never, I would, where AI is right now, if we did a quick phone call and you said, thank you for calling A1 Garage Draw service and you said, hey, my garage drawer spring break, how much would it cost?

I go, Oh,

very good.

What's your address?

And it's still, it's not there yet.

It's just not there.

Yep.

And if you start now, people say start nights and weekends, you're still throwing money away.

Have an after-hours call center first.

It's just not there.

NVIDIA is coming out in a year.

It's going to be so much further.

So be a little bit patient.

Make sure you pick the right companies.

I mean, you can look at a guy like Sebastian.

That dude is on the road.

He's got a great team.

Like, he's a go-getter.

Like, I go, I get behind people that are go-getters that are like you.

Of course.

Like, I would have never, like, dude, Tom Howard said it was a long shot.

He goes, there's one guy on the planet that could work this out.

He goes, Ishmael Veldas.

And dude, nobody in the beginning would have bet.

I mean, dude, it was a lot.

And I got to tell you, you were like investing in like house cleaning and like sushi bars.

And then you're like, I'm going to go all in on this.

And dude, you had some, like, nobody knows this, but you came to my house and you were almost in tears.

You got a freaking fucking.

You had some things go wrong, which everybody does.

And they built you.

You're stronger.

And that business is going to be worth it.

I mean, you text me in Aura and why all the time.

And you're so competitive.

And you're like, who's going to be a billionaire?

And I love that.

But, you know, here's the deal.

I always say, look, how do I, what do I do to help the people around me the most?

And, you know, for me, money is just this tool.

That when we go to Idaho, you got a place out there.

When we do stuff, like, I'm building a pretty big place.

Right now, I got six guys staying with me.

You know what I mean?

Like, you stay with me.

You're more than welcome.

You left a car at my house for a month.

Yep.

But like, the idea is I'm not doing this to say, look at my house.

I'm doing this to say this is a sanctuary of fun and relationships.

So we could do that.

We're going to work together.

I mean, I lived in a thousand square foot apartment for four years.

Tom Howard used to go sleep on the couch.

and whiteboard with me till 11 at night and I'd be back out there at five in the morning.

And I wasn't embarrassed.

I had it at other houses.

It's not that my possessions don't,

they're not who I am.

But yes, I like nice things.

I want to be able to get to a place faster and in comfort.

Like it was selfish of me not to have a driver at a certain point.

Of course.

Give me 12 hours of life.

Dude, I told you about a driver, about a shit.

You told me about this stuff.

You got into great shape.

Like, you doing certain things definitely have pushed me.

I mean, you've been a positive influence, and it's a lot.

I will say.

Yano's

ringy, like Gaynor and I became really close.

Like that group, we've got.

Hoffman's a genius.

Like, there's nobody,

I wouldn't say there's anybody in there that I'm not like that.

Like, I'm not happy.

And I got to say, you, I didn't know Hoffman.

I didn't know Peterman very well.

I knew Gaynor.

And just all of a sudden, I know you do other groups too, but all of a sudden you threw that together.

And the cool thing about it is we give each other everything.

Oh, yeah.

Screenshots of what our revenue is, what our top guys are.

If I ever want to talk to somebody's top guy, I'll fly them out here.

Yep.

We ask for advice on the group.

We hold each other accountable.

So that's one of the cool things that we built on.

And these are friends for life man And the deal is is like the problem is we're such big builders We're so like we're always in the midst of something and plus there's kids coming and like you guys got kids, but we are like I got this grand idea that like we're gonna do some cool stuff like you you've done some cool investments with some of these guys already.

Yep.

Um real quick, I got to run here, brother, but uh talk to me about Nuve a little bit because literally like

Look, I don't care if anybody uses Nuve.

I got behind it because I think it's damn good and I think it's it's the leading tech.

And I know you're not the guy back there doing the software and like making all the innovations.

You got ideas because you understand what it's like to be a business owner that's doing 100 million.

So you built Nuve in a way

you got sick of paying all these companies for marketing.

And you want to own the customer.

So I think there's still a lot of skeptics out there.

Yeah, look, Nuve was a product,

a project that was brought to me three years ago.

And I've been pouring my heart into it because I saw a huge, huge gap in our industry, Tommy, where customers have

the same behavior every time they need an air conditioning, just like the way they have the same behavior every time they need a garage door, right?

They go to the garage door, they press the button, it sounds weird or it doesn't open, and what do they do?

They grab their phone, they go on Google.

So stickers work, but they never really worked for HVAC.

The thermostat to be locked out, to be able to check the unit before the heat.

My business isn't seasonal like yours.

It's like the smartest freaking thing in the world.

And now you sent a text message the other day and it was like, you're telling them the health of everything, the air quality, like the crazy stuff, the innovations you guys are making.

And like, I think you're better than Nest.

I think you're better for the contractor.

I think that this potentially is a multi, multi-multi-billion dollar company.

It is.

And look at some of the innovation that we're working on.

And there, we brought a Carfax report for the AC units that we're actually going to be monitoring, you know, repairs.

We're going to be monitoring investments into maintenances.

We're going to be monitoring usage to the hour.

I said, Happy Mother's Day the other day at the thermostat.

Like, dude, that's super cool.

My dad's got one at his house.

It just looks so good.

It's like so much.

It's got the little glow.

You could change the colors on it.

Like anybody that doesn't at least try one out, I just think it's foolish.

Like for what it does.

And the ROI is going to prove itself out to be like.

like 300% of what they were making.

And we just hired our first messaging engineer.

We just hired our first AI engineer.

Like we are developing this product faster than what most products are going to get developed to.

People are already buying Echo Bee's, Honeywell's, and Google's for $200, $250.

Ours is priced around the same price, but it has so many features like the messaging, like starting the unit for the first time.

We're able to start units from all over

the cities and states from your office.

We were never able to do that.

We're able to monitor.

We're able to see if anything's wrong with the unit before it happens.

So imagine you're calling your customer time, hey, we're on our way to fix your unit.

And they're like, well, what do you mean?

Oh, we've noticed that

we've been monitoring it and we know that something's going to, we need to replace something in it.

So we're going to go out there and we're going to make sure that your unit's running efficiently.

Or the air, the air, the

chaser filters or whatever.

And you know the age, like, dude, you built something for the contractor, which is so much better.

And I just feel like when people really realize what you have, there's not a company around, you know, because I'll tell you this, you're rough around the edges.

You tell people like it is.

Some people don't like that.

Yep.

But they don't understand the product and they don't understand the value of the long term.

There's a lot of people that either go all in with you or they're like, oh, Ishmael.

And the same thing with me.

I mean, yesterday somebody made a post about me.

They're like, I'm so sick of seeing this guy.

There was 80 people that said like good things about me.

So he took it down.

But I'm like, look, I always try to stay in between because, look, I don't want anybody to try to take down my company because too many employees will get hurt.

So I try to really guard myself of what I'm going to say.

You're a lot more outgoing.

You're like, come on, bring it.

You're like, I'll take on any fight.

You'll go against everybody.

I'm just a little more sensitive just because I want to be very sensitive to the people that I work with.

Dude, I'm more, I'm more, anything that we can do to protect our contractors you already know how i feel about them right yeah you're you're really doing a good job of that dude and uh what we're gonna do me and you uh we're gonna do like you've already got like a best practices group that you like if you're part of nuve they get coached every single week by the top players in the industry that's priceless

it is priceless yep so

If somebody wants to get a hold of you, Ishmael, how do they do it?

Look, go on nuvehome.com if you want to learn about our product.

Our products, you know, over 400 contractors have already joined us in the short seven-month journey.

We got over 10,000 units already active, 15,000 units deployed in our first seven months.

We're the fastest-growing company out there right now.

If you guys go on Nouvet Home, you guys could learn about the product.

If you guys want to know about the mentoring, newvethome.com, my social media, Ishmael Valdez, CEO on Facebook and Instagram.

More than happy to help you guys with anything, man.

Yeah, and look, I mean, Ishmael, I think he'll get you a unit if you want one.

If you're serious and moving it.

All my HVAC contractors, i will ship you a unit brand send it out to you the same day and you it'll have your logo have full functionality on it so you could try it call us back when you want to place your first order yeah dude i just think he he's helped so many people last thing ish um we talk about a lot of stuff i'll let you close this out look man i'm super how the the one thing that i'm still grateful for is having friends like you tommy having friends like travis and all the all these guys that that were still the best the best dude such good people man they're such they're the biggest hearts in the world it dude the best part about the group that we have, Tommy, is that nobody's looking for anything from you.

Nobody's looking for anything from me or from each other.

We're all just looking to help each other win.

And that's the best part about the group.

So

I'll leave it off with

you guys should be looking for that same group that motivates you to get up, that holds you accountable for all your goals, and that actually makes you a better person, both physically, mentally, and spiritually.

So thank you for having me, Mr.

Thanks, man.

I appreciate you flying out, dude.

You're a busy guy.

Let's go, baby.

Hey, there.

Thanks for tuning into the podcast today.

Before I let you go, I want to let everybody know that Elevate is out and ready to buy.

I can share with you how I attracted a winning team of over 700 employees in over 20 states.

The insights in this book are powerful and can be applied to any business or organization.

It's a real game changer for anyone looking to build and develop a high-performing team like over here at A1 Garage Door Service.

So, if you want to learn the secrets to help me transfer my team from stealing the toilet paper to a group of 700-plus employees rowing in the same direction, head over to elevateandwin.com forward slash podcast and grab a copy of the book.

Thanks again for listening, and we'll catch up with you next time on the podcast.