Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!

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Welcome back to the Marketing Sec up everybody. This is Russell Brunson.
Welcome back to, uh, the marketing secrets podcast. This is episode number four in our Q and a series, the last episode.
And, um, this, uh, again, these Q days came from selling online events. So if you haven't, uh, we use selling online event every couple of months.
Uh, the last, the December one just finished recently. And so we had so many of you guys who were on there who enjoyed it.
And yeah, we, I think we're going to be running it back one more time in January for those who weren't able to make it for the Christmas holiday. So if you haven't registered, you haven't been part of it, make sure to go to slungonline.com and go, go join the event.
So on day number four of Slung Online, we have a Q&A session where people can pay to be a fly on the wall or they can actually pay to get their questions answered. And so I thought it'd be fun to share with you some of these questions that came through.
And so the last couple episodes we've been sharing is this one, we start talking about just different businesses like wedding, entertainment, MLM, e-commerce, and then different types of funnels and webinars and things like that used for different types of businesses.

We talk a lot about power storytelling and framing objections.

We talk about just other ways to build funnels and a bunch of other cool stuff.

So I hope you enjoy this episode of the Q&A show.

Man, the time you're listening to this is probably Christmas.

So if you're listening to Christmas Day, Merry Christmas.

Hopefully you and your family are having a great time. And I'm excited for the new year.
We have some really cool things coming up for the podcast with you guys. So I appreciate you guys listening and being part of our show.
So with that said, we're jumping to Q&A show. Have a Merry Christmas and we'll talk to you guys all again soon.
In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online.

This show is going to show you how to start, grow, and scale a business online.

My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.

All right.

Who's next?

Who is next, Clayton?

All right.

I apologize for pronunciation on this one.

Inescu Bogdan.

Inescu.

Do we say it right?

Say your name for us so we don't say it wrong. Yeah, it's Bogdan.
We weren't even close. Yeah, no problem.
That's okay. Botan, how are you? Thank you.
Thank you so much. I've been watching these days your presentation.
Awesome, as always. And I want to congratulate you on all the things that you did these days.
I know it's very hard work because I also did the film faculty

and I also had a post-production studio.

And I know the job and the people behind

all that you did these days.

Oh, yeah.

So congrats for that.

Thank you.

So I'm going to try to tell you very quickly about my business.

I have a wedding entertainment agency.

I'm also a musician.

So I create bands from

zero and I sell

the groom and the bride, the couple,

everything related

about the

entertainment services like DJ

band, soundstage equipment,

all the things that they need

to do the entertainment

for the wedding. And I sell

packages between 8,000

and 10,000 euros.

Okay, so I know the market very well. to do the entertainment for the wedding.
And I sell packages between 8,000 and 10,000 euros.

Okay, so I know the market very good.

I've been doing this for 15 years.

Right now I have five bands, my own brands, each band.

So I signed a contract with every people in the band and I have ownership of the whole team.

So my question is, I did ads. So I'm running ads since 2013.
It used to be a quick and easy lead. So it was like about 10 bucks a lead.
Right now I'm at about 200 bucks a lead because the price, the market is flooded with the beginner bands that just got into Facebook and Meta and Google ads and they're doing it wrong. And Facebook wants to take all your money, of course, if you don't know what to do.
And right now I'm switching to content, lots of content. And I was really thinking about doing a webinar.
But here are a few things that crossed my mind. So my ideal client has a very short time between the moment that he's searching for the band and the moment that he decides who's the band.
They do some research, but if they say, okay, let's have a band, about 14 days, and they choose the band. So I don't have time to nurture and to do email marketing a lot.
So would you think it's a good idea to do a webinar like how to choose the perfect the perfect band for your wedding but

to do it like once a week because their their time is very short on decision and would you pitch the price or would you pitch just hints of price range and at the end if they qualify like book a meeting because we do the selling on Zoom, one-on-one.

And our closing rate is very nice.

It's about 70% at a 10K price range. But my problem now is the lack of qualified leads.
Gotcha. Because the cost is getting bigger and bigger.
Yep. And we thought that a webinar would solve this.
Yeah. Okay.
So what I would say is, first off, yes, I have a lot of people that own business like that where it's like the buying window is very, very short. So I think the goal would be to get a spot where you have an evergreen, either an evergreen webinar is happening in real time, so they can come and they do just in time webinar or even a video sales letter where they're, where you're presenting the same one to many presentation, right? Both those, both those would work, but you need something that's like, cause I, I'm thinking like it's been 20 years since I got married or 25 years, whatever.
But like we would have been like Googling, finding booking next thing. Right.
So it's definitely like a fast thing. It's not like a, I'm going to go spend time.
So I think you got to be able to like, as soon as it pops up, like in real time, like be able to execute. So I would say either it's an auto webinar or a VSL.
But first you got to learn the pitch, right? So I'll probably do a webinar for a little while just to like, to get learning, knowing this quick as possible, you have to get that thing evergreen because that's the only way it's going to last, especially if you're doing content, right?

Because content is great, but it's short-lived, right? It moves down through the feed quickly. So you got to be able to go from content to DM me for the web class, for the VSL, about whatever, like as fast as possible to get them from content to thing because, again, you've got very short attention spans on those.
But that's what I'd be trying to do. And at the end, would you pitch the price or would you just say book a call and let's find out if you are a fit for us? Book a call, yeah.
If you're converting 70% on a call, this will increase your close rate too because it's going to give all the stuff ahead of time to lift it. But I would do book a call.
So when we do book a call off a webinar, basically we do the same structure of the webinar. We do the origin story, three secrets, but then usually instead of doing a 30 minute stack and close, you're just like a, it's a five to 10 minute, um, small version where they offer is the call, right? So it's like, Hey, this is the call.
This is why. So you're kind of pitching it.
And the first thing to call you need this second thing. So you're pitching the value stack of the call, not of the offer.
Um, and it's usually a lot shorter. In fact lot of guys go on webinar to book a call.
The entire thing is usually shrunk from like 90 minutes down to about 45 minutes. It's much more short form because it's just faster.
And then pushing the call to do the thing. There's a guy too that's doing this, has done it for years.
He's been in our coaching and stuff. He does it for shipping cars.
Like you think, oh, that's going to be a quick decision. You're going to look up, you're going to go on, I don't know, you ship or something like that.
And then to go choose, you're going to, he does a webinar to show you why, Hey, you should always book the top. You should never pay the driver.
You should never do this. It's like a 15, 20 minute webinar book to call.
And this guy's done millions of dollars doing that exact same thing. It's cool.
Cause it makes, it makes him like the authority because no one else knows you shouldn't pay the driver. You should, you know, I think sending the band, like, Hey, like, hey, here's the five ways bands are going to screw you if you're booking for your wedding.
Like, number one, they're going to try this. Don't pay them directly.
And it's like, yeah, like, oh, like it's the fear. It's like Joe Polish used to have in his carpet cleaning stuff.
It was like, like the five things or the 10 things that the carpet cleaners are going to do that will actually like ruin you or whatever. It's like it creates all these like fears where it's like, oh, and then they'd only hire Joe.
Cause like, well, he's the guy told me about these issues.

Therefore he knows how to not have these issues. I, so I have to give him the money.

Yeah. The five ways to avoid having a bridezilla, you know what I mean? Like that is the day you want to go a hundred percent smooth, right? It might be worth 15 minutes to pick the right man.

Would you do the, uh, uh, pre-qualification of the leads in the webinar, like, uh, doing some,

Thank you. man would you do the uh pre-qualification of the leads in the webinar like doing some little seeds in their minds of the price range that they should be doing for sure book call yeah i'd almost be i'd almost like play off of that just like there's three types of people people are looking for the brother's band to come out for 100 bucks versus this versus this like like we're not your brother's band this is good thing, but we're also, you're not hiring a symphony.
It's going to cost you, you know, it's not going to be insane, but I almost like, almost like, like there's three types of weddings. There's the backyard wedding.
You're looking at a hundred bucks. There's like, I wanted something that's going to last my life.
It's like, you know, 10 to 15 grand or there's like the queen of England at 150,000. So I would have the expense of those.
So you have the contrast of the, the different ones but i'll do a little bit of positioning yeah for sure for sure thank you very much awesome thanks give him a round of applause great question once again so many diversity in the businesses it's like the coolest thing in the world but but listen the framework works first the same for everybody yeah like i think it's so funny anytime and you've had this over and over and over where people are like well it won't because of X, Y, and Z. It's like, well, hold on.
Let's just start thinking how instead of this false belief and just letting that tape play over and over. It was funny.
Recently, someone told me the same thing. It was for this event.
They didn't register. They messaged me.
I would do this, but I sell B2B, so it doesn't work. Exactly.
So you're saying B2B, there's no humans on the other side. This is human psychology.
It works. As long as you're selling the humans, it works.
Maybe if you're selling the cats or dogs, I don't have animals, but I would assume it'd be similar. I don't know.
Usually the human buys for them. Yeah.
Yeah. Yeah.
It's human psychology. So it, it, it works.
And also, in fact, it's been really cool. I've seen people over the years who like have used the perfect webinar to speak at churches.
The other things were just like, like I would speak before and I would just like say stuff. And now it's like, I have a framework for speaking, speaking to kids, speaking at churches, schools.
Like Cody Sanchez, I showed you guys two days ago. She did a PhD firm for big, you know, like it's human psychology.
It's ways. Anyway.
So yeah, it's, it always works. Love it.
Okay. Clayton, who we got next? Next up, we have AXA Yox.
AXA, how are you? Hi, I'm fine, and I'm waiting for the doctors to give me the shot because I cannot even imagine that this is happening. And the funny thing is, yesterday I was supposed to have the webinar.
I got the mentor. I was preparing everything, and then I was like, I'm really very sorry.
I have to postpone because i have the other seminar and i can never miss on this seminar so that's kind of yeah where i am at the moment i'm preparing my seminar uh the webinar and now i learned so many things that i'm going okay i have to redo complete webinar from zero and just include everything that i learned unbelievable but i will with a bit different question, and maybe I will have the time for the second one. So I'm also in MLM business, and it relates to the stem cells because the stem cells is very, very, like the modern, whatever, it's very hot at the moment.
But it's a bit different product, so it's not the shot which is kind of banned in the majority of the country. So it's the new product which the genius person created.
So if I am the person, because I remember that you relate for five minutes just to describe if the person is in the networking, this type of business business. If I'm the person, I start from zero.
Like you said that we need to create the landing page and then to go step by step. So what would be the recommendation? Like how to start, how to talk to people? Because whenever it comes to health, there are so many people who are skeptical and you have to really go through the bias that they have, how to help them, because the results and the testimonials are unbelievable what's happening.
Yeah. So what's the question then? I want to make sure I understand that right.
Like, as the person who enters the MLM business, the multi-level marketing, and when you deal with something which relates to stem cells and the health, so how to build from scratch to scale and help people. Now, is this your company or are you a distributor of the company? I'm a distributor.
Cool. So are you asking about how you should do this or the people down below you on your team? No, no, no.
Once I learn, I will teach cool so this is my again i love network marketing i've been in multiple companies i've won ferraris like i i love network marketing so i don't want to speak negative so but the thing i've learned is it's really hard to get it was always hard for me to get my downline to do the thing so what i did is i just would create a killer webinar making the offer giving the presentation i'd set that up and then i would basically when someone joined my team i would give them a copy of that webinar. So they didn't have to go learn a webinar and learn to pitch it and learn how to do all kinds of stuff.
They just leveraged mine. In fact, I set up where it's just like they could promote mine.
And then, um, so what I would do is, um, how do I explain this? So I would do the webinar. Um, at the end of the webinar, I wouldn't just say, go to russell.com to go buy the thing, right? I would say, hey, whoever sent you to this webinar, they're going to follow up with you to show you how to get started, right?

And so it made it work.

I did the whole presentation.

So what my team would do is they would then promote the webinar.

They'd be like, hey, my friend is doing a webinar about stem cells.

You've got to come check us out.

Then they would have me do the entire presentation.

At the end of it, I would say, get a hold of the person who sent you this webinar.

They're going to walk you through the next steps.

I'd go through the offer stack, but I wouldn't let them buy.

I would just say, here's everything you get.

And then the person would go back.

And so this is would go back. And so the distributor didn't have to learn how to speak and sell and all that kind of stuff.
All they'd do is get somebody on my webinar, and then after the webinar was done, call a person back and then enroll them in the program. And that's why I got actual duplication inside the companies.
Does that make sense? Yeah, that makes sense. and how to talk to people, especially to lizard that we have in our brain that keeps like repeating that, uh, it could have the negative, uh, effects or blah, blah, blah.
So how to particularly transfer the message to the, to the masses because the results are unbelievable. Yeah.
I'm a fan of stem cells. I, I 100% understand.
I think there's, I i have it actually here so it's kind of the patch which you stack and it activates your own stem cell so that's that's the beauty of the technology that you said will you send me some i want to try it out will you send me some sign me up i'm in shiny object i think the biggest thing is like so so if i was if that was a fear so back to lizard so if i was if i was a fear i should have been right right I think if you're is like, so, so if I was, if that was a fear, so back to lizard roots, if I was, if I was a fear, I'm trying to be right.

Right.

I think a big part of it's just every one time there's something new people get, get fearful about it.

Right.

So I would even show like, Hey, over time, like when this came out, people, and I would find different things that they nowadays are like, Oh yeah, this makes total sense.

Right.

Like, here's this thing that happened in the sixties.

People were scared of it.

Now it's like, it doesn't make, of course it's, of course this makes sense.

This is what we all need to do.

And then in the 80s,

this came out and people were so scared,

but then of course it makes sense now,

right?

And since those are the same ways,

on the cutting edge.

And some of you guys may be scared

because of whatever,

right?

But this is the reality.

This was actually happening.

And then show me,

let me show the results

and what happens and da,

da,

da,

da,

da,

right?

So it's just showing them like examples in history

where something was scary when it was new,

but it turned out to be the greatest thing in the world. And then this is the new cutting edge in the front of, like, this is the stuff that's working today.
And a lot of people are scared and they're missing out on these benefits that will change their life forever. Right.
And so those are the kinds of things I would try to do to rewrite that is just show them historically how this has been true. And then now today, how this is true.
And like, don't miss out on this thing because you'd be missing out on, on, you know, the health and the healing and all the kind of stuff because of that. One of the biggest things too, is we teach this once again, tie back to the framework is the, how to do what they desire most, right? Without what they fear the most.
And so I'm sure you can draw on that and come up with that. And that can be exactly how you're going to, as a hook, invite them into this webinar.

Oh, that's great.

And can I have the second question?

Because I kind of found a completely new thing to talk about, which is absolutely not talking how to find the why and why your why doesn't work. So I'm trying to start with TEDx talk because once you start to bring something on the market you have short time to scale and to become kind of the expert on something am I doing the correct thing like to make the TEDx talk and once you become kind of the expert on that then you scale up versus to try to bring the idea on the market and then somebody just copies and because they have the bigger market or the followers then they just scale it faster than you do.
It's like a chicken or egg. Am I doing fine? Yeah, I think, I mean, a TED talk can be a great way to give credibility but the reality is like credibility is just something we craft on our side.
I remember like going, when I got into Dan Kennedy's mastermind and his world back in the day. And, um, and I looked at all the people in the, in the room and like everyone had the thing that like, I'm the number one real estate expert in Cincinnati, Ohio, who blah, blah, blah, blah.
And it was like, I was like, so how'd you become number one? Like, I just said I was, and then I go and like, they just like, they just gave themselves a credit. Like most credibility credibility is not real, right? Like, what's my credibility?

Like, I got a C in my marketing class in high school or college, sorry, and I had a 2.3 GPA.

That's my real credibility, right?

So what's the manufacturer credibility that I give you guys?

Like, you know, like.

You're the stem cell guru.

Yeah.

Like, you're the first person that I ever heard about stem cell patches.

You're like, I'm the one who introduced to Russell Brunson stem cell patches. Like, who's Russell Brunson? It doesn't matter.
I'm going to use that. Roll the tape.
You know what I mean, though? But, like, that's the reality. It's just, like, it's all just, I think we keep thinking, like, we're waiting for somebody to, like, unite us an expert.
Like, step into it. Like, you're an expert.
Like, you know more than I do. So, boom, you're ahead of me.
So, like, you're ahead of the market. Like when I first started teaching funnels and started teaching things, like step into it.
Like you're an expert. Like, you know more than I do.
So boom, you're ahead of me. It's like you're ahead of the market.
Like I, like when I was first started teaching funnels or teaching things, like I was a 23 year old kid looking back now, like I didn't know anything back then, but I knew more than everybody else I was talking to about it. So like I became the expert right now.
Fast forward 20 years later, I'm like, wow. Like, you know, but if I would have waited until 23 to now I'm an actual expert, like I never would have had anything.
I was just excited by it. So they're talking about it.
And people started positioning me as an expert. I'm like, cool.
I'm the number one dude in the world teaching this stuff right now because I'm the only dude in the world teaching this right now. Right? Like there you go.
And so you just kind of like, I think sometimes we're waiting for somebody to, to night us as an expert and just like, Hey, you are congratulations. You're an expert.
Go, go, go change the world. I remember in fact, my Tony- I am the expert for the patches.
I remember my favorite- Awesome. One of my favorite Tony Robbins stories.
Tony wanted to learn NLP. And so he got excited.
And NLP's Neurologistic Program, for those who don't know, which is a super fascinating study you should all geek out on because it ties directly to what we're all doing here with Fundamentally Selling. But he told this story.
He went to this NLP practitioner course. It was like a six-week course.
He traveled there. He was just to live this place for six weeks.
And day number two, he was like on fire. Like, this is amazing.
Let's change people's lives. Like, let's go out right now and help people.
And they're like, you can't. You're not certified yet.
He's like, but I have a thing to change people's lives. Like, but you're not certified yet.
He's like, so he got annoyed. So he like left the events there, walked across.
I think it was like an IHOP or a Holiday Inn or something. And he started grabbing people.
He was like, let me do my NLP on you. He's like, fix it.
And like change people's lives legitimately. He went back.
He's like, hey guys, last time I went to IHOP and I changed all these people's lives. They're like, you're not certified yet.
They're like, but I have a skill set to change people's lives. And then they kicked him out of the program, which is crazy.
Now, if you read almost any NLP book to this day, they're like in the introduction of the book. They're like, there's this guy named Tony Robbins who made NLP famous.
Tony never got his certification, by the way. But he's the one who now they all reference.
Oh, this guy named Tony Robbins, he uses NLP. It's like he got kicked out of the program because you guys wouldn't let him actually use it.
But he's now the guy who made it famous in the world, right? And so, yeah, just go do it. It works too.
It works on Jack Black on jack black shallow how i have the permission i have the permission from russell brunson and one other thing too i i joke about this chicken the egg thing do you think that you're more likely to get a ted talk right now or once you have some case studies and like some results oh i'm absolutely i already submitted for the tedx. So if I'm not getting in January, then I'm starting off.
Yeah. There you go.
Well, don't wait until January either. You just start doing this.
It's just going to qualify you even more. Go walk to the Hall of Day Inn and change some people's lives.
Slap some Patches on it. Denny's.
Waffle House. Oh, that's awesome.
That's absolutely, yes. I'm going to do that i have to give her a hand great job fantastic oh i love it this is like day four of the event raleigh tires it's like you're getting the truth now though yeah i mean you were the whole time this is like so hopefully that's all right with you guys acoustic version i love it if you've been following me for any amount of time you I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how.
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Clayton, who we got next? All right. We got Jonathan Mitchell up here.
Jonathan, welcome back. Hello, hello, hello.
My gosh, I love it. Just the golden nuggets and so much levity.
Love your group, Russell. All right.
So the question I have, the follow-up questions, and by the way, the last question will be about creating movements. As I indicated, so in the new YouTube ad campaign, okay, once we optimize our current YouTube campaign, we do plan to launch a second YouTube ad campaign to offer access to our new free school community, and training starts to increase our email list to first-gen families.
We'll then run webinars to enroll these members to our coaching program. So my first question is, in the new YouTube ad campaign, can you suggest how we can present our offer for our free school community and training? Yeah, super easy.
So check this out. Hangoutwithrussell.com.
That is our, where we drive people for school. That video, hangoutwithrussell.com is also our ad.
Right now it's costing us $10. Wait, is John here? I think it's $10, $5.
It's costing us $5 to get somebody to register for our school group right now. It's that video is the ad, which pushes to hangoutwithrussell.com.
We're averaging $5 per registrant. And then the school group, the goal of the school group is to get people to the selling online event.
And so that's the funnel for us, right? Which is crazy because right now it costs us, to get someone to register for this event right now, what was the price? It was like one? It was over $100. It's like almost like one.
It's under $200 but over $100, yeah. So for us to get a registration for the selling online event, it costs us again, it's like 150 or something ish.
Right. So right now it's costing us $5.
Get some of the school group. So we're doing the math right now.
We're trying to run it this next month to see, but we'll find out. So it'll be $5 per register.
So if we get how many, what's five into 150, what's the math on that? A hundred people. It's 30, 30 people.
Yeah. Okay.
So 30 people. So if we get one out of 30 people who join the school, if they join us in the Selling Online event, it's actually cheaper for us now than to drive ads directly to the Selling Online event.
So obviously, they're different funnels. But that's the metrics and the math right now that we're playing with this month currently.
So we just started testing that like a couple weeks ago. And it's like, this is crazy.
It's costing us five bucks to get to school. It's going to join us in school.

And we don't know the numbers yet on what percentage of the school people join us on selling online, but that's the metric of the funnel. So next month we'll be optimizing that really heavily.
So that's what I would do. Just copy us there.
Hangoutwithwrestle.com. Make your version of it.
Got it. Got it.
So I just reread the script that the marketing agency gave us for the video ads. I noticed that their framework contains the hook, two secrets, obviously strategies and an offer.
But I noticed there's no story. So I didn't when I read it.
OK, I recorded. There's no story.
So when I rerecrecord the video ads for the second campaign, should I use my origin story even though it will increase the duration of the video ad?

Yeah. So it always depends on like where the ad is running.
Like for Instagram, you're trying to

do a 60 second ad, it's going to be a faster version. But if you're on YouTube, you can do,

I mean, some of our best converting ads for this event even like five minute video ads,

it's like five minutes of me telling the story, teaching, stuff like that. So you can go longer form in ads and it still works.
In fact, a lot of times nowadays, longer form video ads with more content in them are doing better for us. So for sure you can do that.
The final question, and this is the one that is the dearest to my heart. One of our missions is to counter the Supreme Court's ruling that banned the use of race in admissions.
This year, enrollment of minority students dropped significantly at the elite colleges. Our goal is to counter that.
We know the framework of doing this for over 15 years. How would you suggest to build a movement around that? so the political side is hard for me because I have a belief that politics and government can't do anything.
So I feel like they're the worst run business in the world. So like trying to affect change there I don't think is even possible.
So the question is like how do you affect it on the other side? I think it's creating people, right? It's you developing people who can get in and do the things.

Like that's what I'd be focusing on because I think you could kill yourself trying to create something that's going to create a movement that will change governments.

I don't think it will – I don't know.

That's not the intention at all.

We're building – we're built for over a decade of young people who are going to continue to get into like the most elite colleges.

So we have the framework, the mindset training, everything. I think you lean into that story.
Now you have a thing. In the expert secrets, I call it title of liberty.
Here's the title of liberty. Here's the thing that you're going to rally.
It becomes a rallying call for you guys. I would leave my message like, did you know that on this date, the Supreme Court did this?

And this is why we should be angry

and this is why we should care.

And this is why now we gotta step up

and like, you know, and like show you

it's decreased because of this.

Like, we're not gonna let that happen.

Our people are different.

Like, come into our community,

come into our tribe.

And like, in our tribe,

we've got X amount of people

that are getting admitted

and that kind of stuff.

And like, using this whole us versus them,

like, that would be the play.

Because again, it's not gonna change there,

but now you can use that as this rallying call

to get the people to come to you

so then you can help them.

And now you're in you can use that as this rallying call to get the people to come to you. So then you can help them.
And now you have a metric of like, Hey, as a whole, it's, you know, admissions have gone down this percentage, uh, in the country, but our people have gone up like Stacy Martino does this really well in the marriage, in the marriage industry. Right? Like, like if you look at the divorce rate across the country, it's this, but inside of our program, it's this, right? And that's the thing you're trying to show.
That's really cool, actually. I would tell that story a hundred times over and get people angry and riled up and motivated to beat the odds.
I love that. It's like the elite colleges' enrollments have dropped, but in our community, okay, they've actually increased.

We've got even more kids getting our kids with those dream colleges.

Love that.

Thank you.

Very cool.

Love it.

Awesome.

Thanks, Jonathan.

Give me a hand.

Cool.

Let's go with the new person.

Who we got, Tayton?

All right.

We have Pat Goetz here.

Pat, how are you?

How's it going?

Hey, I'm doing good, Russell. you uh for uh hosting this online event man uh uh the the knowledge and golden nuggets you guys gave through this whole event was amazing uh i uh was not expecting as much uh from you guys that you guys did so uh Thank you very much.
So I got a huge mission I'm on.

I'm actually a First Nation Algonquin native

that's actually becoming the youngest chief

of my reservation.

So I built this company,

Hunting for Greatness, the native ways,

and it's to promote, reconnect humans back to Mother Nature,

promoting our heritage and culture to the world.

Because I'm from Canada, and Canada, the indigenous, is the foundation of our country. Like, that's the original people and everything.
And so I've spent the last four years building my funnels, building my business and everything up.

and I've hired like, I wish I would have found you prior to me doing all this other stuff because it's cost me a lot of money and took me a lot of time to actually find people that were good at making the funnels and stuff. And so my stage I'm at right now is I have the funnels, but like after going through your course, I've learned so much more that needs to be implemented in with the funnels and then the one-to-many presentation.
So I'm now trying to build everything up to what I've learned from your online course. And with me having the funnels and the only thing I need to do right now is work on the webinar the one-to-many presentation what would your advice be right now for me to focus on and just get get all the things together tied and get it working for it because I do have the base the foundation I just missing that piece now on the webinar.
And I just want to make sure I nail this perfectly to get it out there. Cool.
So that's awesome. First off and super cool mission and everything.
I love it. I would say a couple of things is number one is it's something I build a bunch of other stuff.
Don't stress that right now. Sometimes I get people come to my world and like've learned so much.
And they're trying to fix, like, all the past stuff right out of the gate. And then they get so overwhelmed in that that it's just like, oh.
And then it just kind of fizzles away, right? So I would say it's like go back and fix those things later. Like, focus right now on, like, the new thing that's going to be the driver that's going to fit.
Then learn it in a way where you can, like, perfect it, right? So, and again, the process I would follow if I would use the same process to take everybody through the primary foundation program, right? Step number one is like, okay, what's the offer that we can, that we need to create. It's going to be the one to many offer.
That's going to crush, right? That's module number one. It's like figuring that out and getting the offer.
It's like, Hey, this is the offer. It's going to be this price point.
It's going to fit. This is the new opportunity we're introducing to people.
This is going to be the first thing. Right.
So, uh, Russell, I do have offer and that with it. So I'm on that next stage prior to the offer.
So I already have my offer. I already have what my mission is all about in that.
Now it's to perfect your webinar, your one--to-many presentation. Cause like this was the first time I've actually even heard about this process, right? Very cool.
Well, and then step two, the module two then is like going through and like creating the thing, right? So it's like for me, and we talked about this in the training, like module number one, the whole thing is we're just creating the offer stack slide. Like that's the end deliverable from the entire first event.
Second event is all about figuring out the head, like the hook for the presentation and the three secrets, right? So by the time the first two modules are done, excuse me, you only have, what, four slides, five slides done? Yeah. It's basically five slides.
Those five slides drive the entire rest of the thing, right? So it's like you're building a house. It's the foundation.
It's the things like that. Now we have that.
And then after that, every module after that, it's like, okay, origin story, building the origin story, building out slides. Okay, now it's secret number one, building it out, building out slides.
So instead of like taking and like filling in the details, and then by the time it's done, you've got the presentation, then it's creating the funnel, the launch presentation, and then it's off to the races. And so that's kind of the steps in the process, but that's the structure.
You know what I mean? So we've got the offer now.

It's just going through and like building the presentation around it and then,

and then roll it out and launch it, man.

All right.

Thanks, Russell.

Greatly appreciated, man.

Thanks, Pat.

Let's give him a round of applause.

Yeah.

Very cool.

All right, Clayton.

Here we go.

So cool.

Next up, we have Whitney Prude.

Whitney. welcome back.
Thank you. Am I unmuted? Yeah, I got you.
All right. Okay.
So my next question is just follow up to what I was asking previously. So when you said in terms of my weight loss offer, instead of narrowing someone into a coaching program to have, you know, $200 offer, $150 offer, like what do those offers look like in like companies that you've seen that have been successful to break even on the front end before they're, you know, enrolling people into their higher ticket, like coaching offers? Yeah.
So Caitlin's, so what Caitlin's was, and again, top of my head, I don't remember specifically. It was basically, so she had the app.
It was an app that they created through. I think Goodberry was the company.
And basically in the app, it gave them recipes, workout plans, a couple of things like that, right? And so the app was $27 a month if you signed up for a free trial for seven days and $27 a month. So when they got to the webinar afterwards, it was like, hey, you get lifetime access to the app.
So that was the big thing, lifetime access to the app. And then they were just figuring out, everything else was digital things.
It was like, I can't remember, but there was like 10 different bonuses. Like one was an e-book, one was a recipe book, one was like a workout plan.
Like there are all the different things that someone would want in the weight loss market, like all the deliverables of something like that.

Um, another good one.

If you,

if you look at,

um,

fit to fat to fit,

drew,

drew,

uh,

Manning,

drew Manning.

I think drew Canola.

Yeah.

Drew Manning.

So drew Manning is fit to fat to fit.com.

I think.

And he's the guy who like gained a bunch of weight,

then lost it,

then gained it.

Uh,

but his same thing,

his,

uh,

his old offers a ketogenic offer.

So it was like,

here's the ketogenic weight loss plan. Then there's the ketogenic recipes and the ketogenic, there's all the things you would need to be able to like get that first result.
But it's like, we're handing it to you. And then you kind of do it on your own.
Right. Cause look at like the progression of offers.
Like I look at my world, like the first offer I sell someone typically is a book, which is like, here's a book, go read it. You're on your own.
Right. And that's like, okay, the next level, like moving up a value ladder, the second level is like, cool.
Um, if you want more help, then we've got the home study course, which is like, now it's like there's videos and interaction, more case studies and taking the next level. Right.
Next level then is like group coaching. And then, and then a one-on-one coaching, the mastermind.
So we're taking them up, uh, a thing like that. So typically like that offer is like, here's a bunch of cool things, like, but you're on your own.
Good luck. Hopefully you can go to execute on it.
And then what most people do is they get it, they go through part of it, but then like, I need accountability. I need coaching.
I need, and like, so it solves the, it's gives them the, the information they need. But then the next thing you're selling is typically accountability.
It's coaching. It's, it's the next, the next level of it.
Right. Okay.
So like with mine, when I bring them into my coaching program, we'll customize like a nutrition plan for them. So we don't want to do that in the front end offer.
The front end is just like, Hey, here you jump in, like you can track in the app. Here's some workouts.
Here's like a meal plan, some recipes, like go figure it out. Yep.
The front end is more generic. Here's all the stuff you need.
Good luck. Back ends are more customization, accountability, coaching, stuff like that.
Okay. And so then I have one other question for you.
So I mentioned that I had published a book and you have like this book, Suno, where you do like book for free, but you pay shipping, whatever. Like, what are the logistics of that? Like, how do you even, if you have to like pay for the book itself, but then shipping, you know, like how, how does this even work that you even, even break even? Yeah.
Good question. So, um, so the logistics is like, everyone always asks me, what's the book, what's the print on demand book producer you use? And there's like, there's no good print on demand book publishing Print-on-demand, they charge you $30 a book to print-on-demand, right? So what happens is you end up going and you buy 1,000 copies or 500 copies or something, right? So you print a bunch of them.
And there's a lot of sites you can do that. Amazon's got Crate Space.
There's 48hrbooks.com. You can do it.
There's a company that you hire, and they print 1,000 or 500 of them or 100 of them. And you ship them to, like, well, you ship them to yourself, and you can ship them out.
There's shipping warehouses. You can ship them to who will ship them, right? So there's the book cost.
But, again, the book funnel, you don't – like, the book you lose money on. So if you look at any of our book funnels, it's like when someone registers, they buy the book for $7.95 shipping and handling.
But it costs me that much just to print the book, right? Yeah. And ship it, right? So you lose money to the addition.
And then there's an order form bump, usually for like an audio book or a course about the book or something. There's another upsell usually for $97 to $197 where there's something else, right? So there's different offers that try to get you to break even.
One thing that we're shifting all of our book funnels to right now, we've had some guys in our inner circle that are crushing it with this. But like this challenge right now, this challenge is going to become the upsell for most of my book funnels.
So I'm going to buy the dot-com secrets book. And then the first upsell will be like, hey, how would you like VIP access to the selling online challenge? Right.
And they sell that as the thing that they say, no, that'll downgrade just general mission tickets. And that'll be the offers inside of our funnel because they buy the book.
Now they're going to come to an event where we can make the next offer. So it's always looking like, how do you create a funnel in a way where it monetizes itself, but it sets them up for whatever the next thing is you're going to try to sell them as well.
You know what I mean? Yeah. So, so a book is basically just a flashy object to get people in and you're making all of your money on the one-time offers.
A hundred percent. Yeah.
My, my, there's not money in books, but there is like, you get customers, right? People raise their hand, they come in, especially people who read books. People who read books are the best buyers because they've spent so much time with you, right? That we talked about earlier, like someone watches eight hours of your videos, they're more likely to buy.
If they spend three days reading your book, they're more likely to buy. So it is good in that, in like turning somebody into a customer.
But there's not money in the front end at all. Yeah.
The money comes in the

next thing you sell them. Sure.
Okay. Thank you.
Yep. Thanks, Wendy.
All right, Clayton,

let's keep it going, brother. All right.
Next up, we have Clive back. Clive.
Thank you for

the follow-up. My question is, when I want to win a two-coma club award, like you talked

the Five. Thank you for the follow-up.
My question is, when I want to win a 2-Colup Award, like you talked about the guys, the financial guys, that won the 2-Colup Award, but in order to win that award, people have to pay me money through the funnel, but I just offer a free consultation because we get the money from the insurance. And when I do this webinar, do I have to scale it in that way so I can feed my employees because I have 50 employees in my company? So those are the two questions because I cannot win because I just want to.
Yes, this is the first question. I'm sorry.
I know how that works. Yeah.
Right. So I think it's sometimes hard.
Like the funnel is the top of funnel. Right.
And sometimes in that funnel, it comes down to a book, a call or a one to one conversation. So the way we usually handle like the two comic club award is if somebody think of like you're in front of a jury or something, can you explain how this customer came through that funnel? Excuse me.
So if it does go book to call, you can just show, Hey, here's the registrations for the webinar. We booked a call.
We'll usually just ask for some of those, but it does have to go through a click funnels page. So it's, it's pretty easy to do.
We have a whole application that that's not unique, but it does have to come through the phone. And the other thing you think about like with, with Brad and Ryan and those guys, like they sell a course on the front end.
Cause it's not just, I'm selling financial services. Like I'm teaching you guys how to like rise up and live free.
Like that's their mission. That's their thing.
So it's like, it's more than just financial services. It's one component of what they're selling.
So people are buying in, they're buying into this movement, this product, this course. And inside the course, they do teach financial services, and they sell insurance and other things like that, right? Like I know Garrett Gunderson.
He's got a coaching program. I paid him $25,000.
$25,000, he acts with him and his team, and then you get with the team, and the team's like, cool, you got to buy financial services here. And you set up your ESOP through here, and they just connect you to all different pieces.
But you're paying them for access to all the other financial services they have. And so there's other ways like that where you monetize it up front, and then the back end become all the financial services too.
Okay, so I understand it right that they sell a coaching, and maybe can use also these clients for also for the consultation because that would answer my follow-up question. I could reduce my ad costs because I can sell them also some valuable knowledge with the teaching product, with the information product.
Is that right? And the second question is, you talked about copy the webinar. For example, if I have 50 employees and I have also some manager and stuff, how can I feed them? Should I copy my webinar or should everything go through my webinar, which I have to do it actively to feed my employees? Because my goal is also to feed my employees because I'm not alone.

Yeah, I wouldn't teach.

I mean, to teach all your employees how to do their own webinars would be a nightmare.

Yeah.

I say you do the webinar and you're pushing people to the next step, and then that's where

I'm assuming they come in and they're coaching or helping or doing fulfillment, right?

Okay.

Okay.

Yeah, perhaps they can be the ones that are taking the phone call.

When somebody books a call, are they all going directly to you?

Thank you. doing fulfillment, right? Okay.
Okay. Yeah, perhaps they can be the ones that are taking the phone call.

When somebody books a call, are they all going directly to you?

The idea is I create leads so my coworkers can call them and do the consultation.

Another thing you do is simply a round robin, right? If you do book to call, then it goes and you have a list of people who want to book a call.

Then they can call them back or whatever and just round robin it. Yeah.
Put them on a calendar. It's like, yeah, all the calendars together.
Yeah. And just feed them evenly.
But if somebody's closing better, you figure that part out. But that's pretty easy with a book to call.
Yes. And the frequency is like depending on how much clients I get in one webinar.
For example, I live in Switzerland and maybe for somebody in that niche, it's possible,

I don't know, to create 2000 people for a webinar.

But I think somewhere is the gap and I have to figure out where is the gap.

And from then on, I should figure out what is the frequency because of my employee, because

you know what I mean?

Yeah, I think volume to your webinar, though, like if can't feed that webinar, obviously you could do it less frequent. You know what I mean? But there's also power in just doing it over and over and over.
So that's kind of another chicken and the egg thing. Yeah.
And what kind of funnel would you recommend me for that? Webinar funnel. Webinar funnel.
Yeah. Okay.
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Should we go to the new person? I saw a new one come in. I want to make sure that they get theirs answered as well.
Yes, let's do that. So next up we have Jason.
Jason, what's up? Hey. Am I on mute? I am not on mute.
Look at that. Hey, guys.
First of all, just want to say thank you. I'm a little bit newer to this community.
I've been following you, Russell, for probably four or five years, and I've always wanted to get into this, but I was really into my other business. I had an Amazon agency that I did for 12 years, and I just sold that a couple years ago.

And I'm finally done with them and uh retired for you know six months or so and I was going crazy and uh and so I got all these ideas and I got three new businesses that I'm um planning and and anyway I I need some direction man honestly that's like um i'm obviously a little bit new to this um i'm i'm also in utah i actually went to high school with ben care so that was super cool to see yeah yesterday oh what's that the viewmont high right yeah viewmont Hi, dude. Class of 2000.
Um, anyway, so I have, um, basically three businesses. I have this nature's approach business.
That's like, it's, it's a hot and cold rice packs kind of generic. One of my clients gave it to me.
Um, but I'm not like super into that, but it's a good business that sells well on Amazon Amazon. And I'm trying to figure out how to sell it off of Amazon.
And I'm trying to like figure out how do I use what you're teaching to do that, to do that off of Amazon. And I'm just confused about that.
It's not really my passion, but it sells well. I've tried some different things off of Amazon, and everything's failed.

My website sucks, all that.

So I don't know what to do there.

My second business, I'll just tell you these real quick.

My second business I'm just about to launch is called Little Links.

It's a little youth golf club.

It's an oversized, like, massive golf club, and we are producing our first first 4,000 units and I'll have them in the next couple of months. And the idea was, it's for like ages two to six.
And the idea was to mainly sell it on Amazon. But like this has opened up my mind to a new possibility of like, teaching parents, because I always have parents like you get your boys into golf we're a big golfing family i have five kids three boys that are competitive golfers and so like i feel like maybe that's a way i don't know if there's a big market for that that's one of my questions like how do i find if that's a really good market i want to teach little kids like through videos how to like just the basics the fundamentals i have a six-year-old that is legit prodigy he's so good he wins all these tournaments and so i'm thinking about getting him on there and like teaching the kid the parents like how to get their kids into golf it's just different um so i'm really passionate about that one i love i love that i'm excited to do I love golf.
Do you have a specific question around that one, Jason? What? Do you have a specific question around the golf one? Maybe we can focus on that one real quick. Well, one of them is like I know a lot of this is around training, and I have a product.
And I know I've seen, you know, you can, maybe this is like super basic, but everything I've heard so far is about like training people and coaching people and like how to do that and not just like a physical product. I'm planning on designing a lot of products for kids and, you know, getting them out there.
Do I assume there's funnels for that. Yeah, for sure.
I'll jump in. I got, I got two ideas for you.
So number one, especially like on the rice rack, rice pack business, anytime you're trying to migrate from Amazon to a funnel, um, the person who's the best in the world in our community of that is Trey Llewellyn. And he's inside your ClickFunnels account.
There's, uh, he's, he has, uh, there's a, there's a, there's two One Funnel Way challenges. One's for e-com and one's for experts.
So I teach the expert one, Trey teaches e-com. It's a 10-day challenge that's just, like you can log in and just watch 10 days worth of videos and then you do Q&A calls every Tuesday.
And he's the best in the world at e-com. So I was like, have you or some of your team plug into that and just go watch Trey's 10 videos, plug in.
But he's the best on the planet, e-com funnels. So like Rice Pack, all that kind of stuff, he'll show you how to blow those up really, really big.
So that'd be like for those kind of businesses. For the kids, sports, like that kind of thing, 100%.
Like I think there's an e-com version where you could just sell the thing. But I do think that there's a bigger business where, again, especially if you're going to be developing other products for that market and for those things, like 100% I'd be focusing on how do we build a movement? How do we build an offer? How do we build something that's helping parents and kids or something around that, right? And then creating presentations where you can get people coming in on the coaching side, and then inside of that world, then you have all these other offers, physical products that help facilitate that, right? So, I mean, without knowing too much more, I wouldn't know exactly how it all fits together yet, but that'd be, that'd be what we're trying to figure out.
Right. How do we turn this into a movement around if it's parents and kids, if it's what's the commonality amongst the products that you want to develop, you know, like what's the movement we create around that.
And then from there it's like, okay, now we know that now what's the offer that gets those people in what's the presentation, bring them in. And you have a really unique thing.
Like we have the same thing when I bought, uh, Brandon and Caitlin's lady boss business, right? They have the info product coaching that like brings people in the world. But then the majority of money came from the supplements they were selling to these people.
Right. So there's like the physical products that fed into the info coaching business.
And like that yin yang is what gave so much profitability to that company. Okay.
And how do I, how do I figure out if there's really a big demand for that? Like getting your kid into golf. Like it's been really hard for me.
I've spent the last 10 years, like figuring out like what to do, what not to do, but like, how do I really figure out if that, if there's a good market for that? A lot of it comes down to like, uh, you know, it's like Russell Brunson, one-on-one funnel hacking. Like what are other, like what's the market look like? So I know the golf market's amazing for a lot of things, but I've never seen like for kids, you know, so I think I'd be going out there.
I create, look in the golf market, what's happening with other people doing something similar. They're not, you know, and that's how I'd be kind of going out initially is just like testing the water.
The last thing, I got to get this out there. The third opportunity is, and I especially want to tell you guys because we're both members of the church, Mormon, if you will.
It's about genealogy. I'm actually just a sales rep for this guy, but he does professional research for basically, mostly for a member of the church, but really anyone that wants to do genealogy.
And it's like totally new. I don't know if you've ever heard of that before, but I became a client myself about a year ago.
And it's been totally amazing. And I got to be able to talk to you more about this because I wrote yesterday that I will sell Russell Brunson this genealogy professional research.
And I thought, like, how do I create a funnel and a perfect webinar for that? Like, that's, I would love to sell that one to many. And it's starting to come together.
But, like, it's so niche-y, right? You got to be, like, pretty much a member of the church. Like, I just don't know, like, is that too niche-y? Like, do I just have to trial and error? Like, what do you think? Could you say, I mean, genealogy is not just a church thing.
Is there a bigger market? I don't know what the offer actually is. The offer is, you give them some names.
Well, the offer is basically professional research. You're paying, like, just an hourly rate to have them clean up all your lines.
All your, they go into FamilySearch. They up, uh, basically up to, you know, 12 generations.
And then they start doing, um, uh, original research where they're finding new names, new ancestors, and, and then go in, you know, they, they reserve them and you go do temple work. And it's been totally amazing.
Like, I love it, but I am not that good at it. So I hired them to do it and they found hundreds of names and it's been an amazing experience.
But yeah, so the offer is that bigger ticket. I like they just pay like on a quarterly basis however much research they want done.
And then you meet with them every quarter and you basically go over the results. That's cool.
I mean, it's the same, it's the game, same game plan, right? It's just, it's figuring out what's the offer look like right in webinar. It comes back to the framework Chris keeps saying, right.
Um, you know, the, the Mormon LDS market is a huge market with a lot of money. So it's like, you don't have to, I mean, it's a niche, but that's what we want.
We want niches, right? So we can target the people. And I think you create a presentation that shows that, like helping people understand the value in it.
And then, you know, creating a desire. That's the whole game, right? Creating a desire.
What do they need? What do they want? And then reverse engineering. Like, what's the offer going to be? Cool.
What are the false beliefs we've got to break? You know, everything we talked about, it's just reverse engineering and plugging into that offer. So it's the same process.
So I would say for you, as you said you jumped into the program already, I would look at that. Picking either the kid one or that one.
Pick one just to learn the whole process on. Because if you try to do two at once, it's going to be twice as complex to try to figure out.
Pick one. It doesn't really matter if it's the genealogy one.
Cool. It's like just do the process once because you're going to go through the process once

and you'll learn it and then it works.

It doesn't work.

It doesn't matter.

Now you have the skill set.

You can do it over and over again.

And, you know, genealogy is like very much like at least a tangible like you know what it is.

The other one seems more fuzzy still like I don't really know how this fits in.

So maybe do the genealogy one and just go through the process,

go through the modules, creating everything through there,

and just roll out and just see what happens.

And I'd be up for buying that.

I want to buy it for two reasons actually. I have all my old dead authors.'ve bought all their books and I want to do genealogy on all of them.
So you're going to upgrade me on like a 500 pack of all my favorite people. So mission accomplished.
You sold Russell. Let's go.
Yes. Perfect.
We'll see you then. Thanks.
All right. Clayton, should we take this one new one? Yes, let's do it.
All right. So next up, we have Chef Sagar.
Chef, how are you? Hey, Rasa. Thank you so much for all the amazing value that you have provided.
Yeah, I was a chef until 2017. And after and after that i burned my bridges i logged in with my old account so i still show a chef okay so first thing um i ever learned building online and something was on click funnel so that was the first platform i ever used and stick with that since then so So just to give you a little bit of background and context.
So I started my online journey with affiliate marketing and running Facebook ads. And then I saw all the gurus are making more money with teaching the programs.
So I started to build my own program. Then I sold a couple of that.
Then iOS 14 changes, et cetera, happened. And I realized that I was not making enough money.
So I stopped teaching that. Then I look for public speaking myself.
And I did that. Then I started running public speaking courses.
I have been doing them virtually. And I'm going to do them in person from next October.
No, sorry, this October. And in terms of creating online courses and selling, I've been doing things on and off.
I've done two over that high, not high ticket, I mean mid ticket price, which is $3,000. But I realized that with ad cost and conversion, I wasn't really converting a lot of people.
So I want to pick your brain here. So making courses and teaching people how to sell programs, I have two ideas and I'm in a bit of conundrum.
The first one is make a low ticket offer with which I already built the funnel etc. $34 product with order bump one time upsell and then second OTO and then once they've gone through the small ticket program then you know upgrade to the $10,000 program which is high ticket or just stick to the high ticket model you know, upgrade to the $10,000 program, which is high ticket, or just stick to the high ticket model, you know, do the webinar, which I found like for me, it was turning out to be expensive.
I would do everything by myself. Just have one VA to help me with this.
Or could I do something like in a school community, put my all people from public speaking leads and online course lead together, give massive value over there and then upgrade them. So, or it could be like I focus only on speaking part of it and teach people how to do webinars because I do webinars.
I've been doing them for a while. Or take that side of the business, something of that sort.
So how would you? What makes you the most money right now? Public speaking does. Like actually doing public speaking or teaching public speaking?

Teaching public speaking.

Okay.

How much do you charge for that?

So my basic level program is a $497 US.

That's the beginner level.

And then $197, which is $2,000 for the higher ticket one.

Cool.

So this is what entrepreneurs like to do.

We have this thing called ADD, where we do something and it's successful, and then we move to something else.

Thank you. you know, the higher ticket one.
Cool. So this is what entrepreneurs like to do.
We have this thing called ADD where we do something and it's successful and then we move to something else. And I don't know, I do the same thing.
So I understand it. So this is not a dish on all of us, but we have this problem.
And what's crazy is like, if we just stop everyone's phone, like what's working? And then we just like shift all folks back on that. It would probably work even better.
Cause right now we have one thing that's working and then you have like eight other ideas for things and all of those are great. So like school group's great, this is great, like all of them are great, they all could do good.
But we do all of them, then none of them become great, they all just kind of drop, right? And so I'd be like, if something's working, we're getting traction right now, it's like cool, put on blinders, shut everything off and let's just focus on public speaking and let's see how much we can grow that. Again, back when I first launched Entrepreneurs Circle, everyone came in, almost every single person in the circle had eight businesses or 10 businesses or whatever.
And so when I forced everyone to do the very first show, I'm like, you gotta pick one baby and kill all the rest. They're like, what? But I love all my babies.
I'm like, I know, I get it. I'm the same way.
We're gonna kill all the rest, focus on one baby and one baby only. And then, and so I tried to get everyone like focus on creating a webinar,

creating an offer, one of many presentation and let's launch it. And so they would all do that.

We spent all the focus and everyone create an offer webinar. They launch it and then they come back like, I made a hundred grand on my webinar.
What's next? I was like, cool. You're not allowed

to do anything else until that webinar has made at least a million dollars. It's like, but what

about, I'm like, stop. You have something that works.
Just focus on that until it's made at

least a million dollars. Then we'll have the conversation.
And they would find me to find

me to finally go back and they do that. They get a point where they did the webinar, got it to a million bucks.
They come back, okay, who made a million bucks, what's next? I'm like, now you're going to take that webinar and get it to $10 million. But I'm like, no, you have something that's working.
If you've proved to make a million dollars, I say if you'll do $10 million, if you just keep focusing on it. And it's like this weird thing we want to keep, as soon as we're like, okay did it what's the next thing it's like just focus on the thing so i would say you've got something that's working like until that thing makes a million dollars don't do anything else just optimize tweak optimize tweak optimize tweak and when it makes a million dollars then you're gonna ask the same question i'll tell you to do that till you get to 10 million um and again i'm taking my own advice here like we literally just killed like five businesses last month i'm like i do the same thing new businesses in.
Stop, Russell, stop. Just focus on the thing that's working.
So, um, that's what, that's what I would say for you for sure. Okay.
Thanks Russell. That makes my focus very clear because, um, I had different coaches and, you know, um, I've been trying to do multitasking and, you know, I like to build it, then test it a little bit and then burn shitload of money and then try another one.
And then another one in this market that are like heaps of models. Yeah.
Yeah. So I was telling you that to you, but I was telling it to everybody else because everyone here has got to say, everyone's like, Oh no, I got to kill my babies too.
Like this was not just for you. This was for everybody.
So everybody that's the advice. Let's give Chef Round of applause.
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