Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!

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Speaker 3 What's up everybody this is Russell Brunson welcome back to uh the marketing secrets podcast this is episode number four in our q a series the last episode and um

Speaker 3 this uh again these q dates came from a selling online event so if you haven't uh we use selling online event every couple months uh the last the december one just finished recently and so we had so many of you guys who were on there who enjoyed it and um yeah we i think we're gonna be running it back one more time in january for those who weren't able to make it for the christmas holidays so if you haven't registered you haven't been part of it make sure to go to sellingonline.com and go join the event.

Speaker 3 So on day number four of Selling Online, we have a Q ⁇ A

Speaker 3 session where people can pay to be a fly on the wall or they can actually pay to get their questions answered.

Speaker 3 And so I thought it'd be fun to share with you guys some of these questions that came through. And so

Speaker 3 the last couple episodes, we've been sharing these. This one,

Speaker 3 we start talking about just different businesses like wedding, entertainment, MLM, e-commerce,

Speaker 3 and then different types of funnels and webinars and things like that used for different types of businesses. We talk a lot about power storytelling and framing objections.

Speaker 3 We talk about just other ways to build funnels and a whole bunch of other cool stuff. So I hope you enjoy this episode of the Q ⁇ A show.

Speaker 3 Man, the time you listen is probably Christmas. So if you're listening on Christmas Day, Merry Christmas.
Hopefully you and your family are having a great time. And I'm excited for the new year.

Speaker 3 We have some really cool things coming up for the podcast with you guys. So

Speaker 3 I appreciate you guys listening and being part of part of our show. So with that said, we're jumping the q a show have a merry christmas and we'll talk to you guys all again soon

Speaker 3 in the last decade i went from being a startup entrepreneur to selling over a billion dollars in my own products and services online this show is going to show you how to start grow and scale a business online my name is russell brunson and welcome to the marketing secrets podcast

Speaker 6 all right who's next who is next clayton all right i apologize for pronunciation on this one inescu bogdon inescu do we say it right say your name first so we don't say it wrong Yeah, it's Bogdan.

Speaker 4 We weren't even close. Yeah,

Speaker 4 that's okay. Botan, how are you?

Speaker 7 Thank you. Thank you so much.
I've been watching these days, your presentation, awesome as always.

Speaker 7 And I want to congratulate you on all the things that you did these days. I know it's very hard work because I also did the film faculty and I also had a post-production studio.

Speaker 3 And I know the job and the people behind all that you did these days.

Speaker 7 So congrats for that. Thank you.

Speaker 7 So, I'm gonna try to tell you very quickly about my business. I have a wedding entertainment agency.
I'm also a musician. So, I create bands from Xero and I sell the groom and the bride, the couple,

Speaker 7 everything related about the

Speaker 7 entertainment services, like DJ band, sound stage equipment, all the things that they need to do the entertainment for the wedding. And I sell packages between 8,000 and 10,000 euros.

Speaker 7 Okay, so I know the market very good.

Speaker 7 I've been doing this for 15 years. Right now, I have five bands,

Speaker 7 my own brands, each band. So I signed a contract with every people in the band, and I have the ownership of the whole team.
So, my question is: I did

Speaker 7 ads, so I'm running ads since 2013.

Speaker 7 It used to be a quick and easy lead, so it it was like about 10 bucks a lead. Right now, I'm at about 200 bucks a lead because the price, the market is flooded with the beginner bands that just

Speaker 7 got into

Speaker 7 Facebook and Meta and Google Ads, and they're doing it wrong. And Facebook wants to take all your money, of course, if you're not knowing, if you don't know what to do.
And

Speaker 7 right now, I'm switching to content, lots of content.

Speaker 7 And I was really thinking about doing a webinar.

Speaker 7 But

Speaker 7 here are a few things that cross my mind. So my ideal client

Speaker 7 has a very short time

Speaker 7 between the moment that he's searching for the band and the moment that he decides who's the band.

Speaker 7 They do some research, but if they say, okay, let's have a band, about 14 days and they choose the band.

Speaker 7 So I don't have time to nurture and to do email marketing a lot. So, would you think it's a good idea to do a webinar like how to choose

Speaker 7 the perfect band for your wedding, but to do it like once a week because their time is very short on decision? And would you pitch the price, or would you pitch just hints of price range?

Speaker 7 And at the end, if they qualify, like

Speaker 7 book a meeting, because we do the selling on zoom one-on-one and our closing rate is very nice it's about 70%

Speaker 7 nice at a 10k

Speaker 7 price range but my problem now is the lack of qualified leads

Speaker 7 gotcha because the cost is getting bigger and bigger yep and we we thought that a webinar would solve this

Speaker 4 yeah okay

Speaker 3 so

Speaker 3 what I would say is first off yes I um I have other I have a lot of people doing business like that where it's like the buying window is very, very short.

Speaker 3 So I think

Speaker 3 the goal would be to get a spot where you have either an Evergreen webinar that's happening in real time so they can come and they do a just-in-time webinar, or even a video sales letter where you're presenting the same one-to-many presentation, right?

Speaker 3 Both those would work, but you need something that's like

Speaker 3 because I'm thinking like it's been 20 years since I got married or 25 years, whatever, but like we would have been like googling, finding, booking, next thing, right?

Speaker 3 So it's definitely like a fast thing. It's not like a I'm going to go spend time.
So I think you've got to be able to, like, as soon as it pops up, like in real time, like, be able to execute.

Speaker 3 So I would say either it's an auto webinar or a VSL.

Speaker 3 But first, you got to learn the pitch, right?

Speaker 3 So I probably do a webinar for a little while just to get it learning, knowing that as quick as possible, you have to get that thing evergreen because that's the only way it's going to last, especially if you're doing content, right?

Speaker 3 Because

Speaker 3 content's great, but it's short-lived, right? It moves down through the feed quickly. So you got to be able to go from content to

Speaker 3 DM me for

Speaker 3 the web class or for the VSL about whatever like as fast as possible to get them from content to thing because again you're you've got very short attention spans on those but that's what I'd be looking at that's what I'd be trying to do

Speaker 7 and at the end would you pitch the price or would you just say

Speaker 3 book a call and let's find out if you're fit for a closer call yeah if you're if you're converted 70% on a call this will increase your close rate too because it's gonna it's gonna give all the the stuff ahead of time to lift it um but I would do book a call so when we do book a call off of off a webinar basically do we do the same structure of the webinar we do we do the origin story three secrets but then usually instead of doing a 30 minute stack and close you just like a it's a five to ten minute um

Speaker 3 small version where they offer is the call right so it's like hey this is the call this is why so you're kind of pitching like and the first thing call you're gonna get that second eat so you're pitching the value stack of the call not of the offer and it's usually a lot shorter in fact

Speaker 3 a lot of you guys go and go and webinar to book a call it's the entire thing is usually like shrunk from like 90 minutes down to about 45 minutes like it's much more short form because it's just faster and then pushing to the the call to do the thing.

Speaker 5 There's a guy too that's doing this, has done it for years. He's been in our coaching and stuff.
He does it for shipping cars. Like you think, you know, oh, that's going to be a quick decision.

Speaker 5 You're going to look up, you're going to go on, I don't know, you ship or something like that, and then to go choose you're going to, he does a webinar to show you why, hey, you should always book the top.

Speaker 5 You should never pay the driver. You should never do this.
It's like a 15, 20 minute webinar, book to call, and this guy's done millions of dollars doing that exact same thing.

Speaker 3 It's cool because it makes him like the authority because no one else knows you shouldn't pay the driver.

Speaker 3 You shouldn't, you know, I think think same with the band, like, hey, here's the five ways bands are going to screw you if you're booking for your wedding. Like, number one, they're going to try this,

Speaker 3 and it's like, yeah, like, oh, like, it's the fear. It's like Joe Paul used to have in his carpet cleaning stuff.

Speaker 3 It was like, like, the five thing, the 10 things that the carpet cleaners are going to do that will actually ruin you. Or whatever.

Speaker 3 It creates all these fears where it's like, oh, and then they'd only hire Joe because, like, well, he's the guy who told me about these issues. Therefore, he knows how to not have these issues.

Speaker 3 That's why I have to give him the money.

Speaker 5 Yeah, the five ways to avoid having a bridezilla.

Speaker 4 You know what I mean?

Speaker 5 Like, that is the day you you want to go 100% smooth, right?

Speaker 5 It might be worth 15 minutes to pick the right man.

Speaker 7 Would you do the

Speaker 7 pre-qualification of the leads in the webinar, like

Speaker 7 doing some little seeds in their minds of the price range that they should be doing for book call?

Speaker 3 Yeah, I would almost be, I'd almost like play off of that. Just like there's three types of people.
People are looking for the brothers band to come out for $100 versus this versus this.

Speaker 3 Like, we're not your brother's band. This is going to be a good thing, but we're also you're not hiring a symphony, it's gonna cost you, you know, it's not gonna be insane.

Speaker 3 But I almost like, almost like, like, there's three types of weddings: there's the backyard wedding, you're looking at a hundred bucks.

Speaker 3 There's like, I wanted something that's gonna last us my life, it's like you know, 10 to 15 grand, or there's like the Queen of England at $150,000.

Speaker 3 So, like, I would have the expense of those, so you have the contrast of the different ones.

Speaker 7 But do a little bit of positioning, yeah, for sure, for sure.

Speaker 8 Thank you very much.

Speaker 4 Awesome. Thanks a lot.
Give him a round of applause.

Speaker 5 Great question.

Speaker 3 Once again, so many diversity in the businesses, it's like the coolest thing in the world.

Speaker 5 But listen, the framework works.

Speaker 3 Works the same for everybody, yeah.

Speaker 5 Like, I think it's so funny anytime, and you've had this over and over and over, where people are like, well, it won't work for me because of X, Y, and Z.

Speaker 5 It's like, well, hold on, let's just start thinking how instead of this, you know, false belief and just letting that tape play over and over.

Speaker 3 It was funny. I had recently someone told me the same thing.
It was for this event. They didn't register.
They messaged me.

Speaker 3 They're like, I would do this, but I sell, I think it was, I sell B2B, so it doesn't work. I was like, if you're saying B2B, that there's no humans on the other side.
Like, who there is?

Speaker 3 I'm like, this is human psychology. It works.
As long as you're selling the humans, it works. Maybe if you're selling the cats, the dogs, I don't have animals, but I would assume it would be similar.

Speaker 5 Usually the human buys for them.

Speaker 3 Yeah.

Speaker 3 Yeah, it's human psychology. So it works in all cities.
In fact, it's been really cool. I've seen people over the years who have used the perfect webinar to speak at churches, the other things.

Speaker 3 I would speak before and I would just say stuff. And now it's like I have a framework for speaking, speaking to kids, speaking at churches, schools.

Speaker 3 Like Cody Sanchez, I showed you guys two days ago. She did pitch a PE firm for big, you know, like it's it's human psychology.
It's ways anyway, so yeah, it's it always works love it Kate Clayton.

Speaker 5 Who we got next?

Speaker 6 Next up, we have Axa Yachts.

Speaker 4 Axa, how are you?

Speaker 12 I'm fine, and I'm waiting for the doctors to give me the shot because I cannot even imagine that this is happening.

Speaker 12 And the funny thing is, yesterday I was supposed to have the webinar.

Speaker 12 I got the mentor, I was preparing everything, and then I was like, I'm really very sorry, I have to postpone because I have the other seminar, and I can never miss on this seminar.

Speaker 12 So that's kind of yeah, where I am at the moment.

Speaker 12 I'm preparing my seminar, the webinar, and now I learned so many things that I'm going, okay, I have to redo complete webinar from zero and just include everything that I learned. Unbelievable.

Speaker 12 But I will go with a bit different question, and maybe I will have the time for the second one. So I'm also in MLM business

Speaker 12 and it relates to the stem cells because the stem cells is very, very like the modern whatever it's very hot at the moment. But it's a bit different product.

Speaker 12 So it's not the shot which is kind of banned in the majority of the countries. So it's the new product which the genius person created.

Speaker 12 So if I am the person, because I remember that you relate for five minutes just to describe if the person is in the networking,

Speaker 12 this type of

Speaker 12 business. If I'm the person, I start from zero.
Like you said that we need to create the landing page and then to go step by step. So, what would be the recommendation?

Speaker 12 Like, how to start, how to talk to people?

Speaker 12 Because, whenever it comes to health, there are so many people who are skeptical, and you have to really go through the bias that they have, how to help them, because the results and the testimonials are unbelievable.

Speaker 4 What's happening?

Speaker 3 Yeah. So, the quet.
So, what's the question then? I don't make sure I understand that right.

Speaker 12 Like, as the person who enters the MLM business, the multi-level marketing, and when you deal with something which relates to stem cells and the health, so how to build from scratch to like scale and help people.

Speaker 3 Now, is this your company, or are you a distributor of the company?

Speaker 12 I'm distributor.

Speaker 3 Cool. So, are you asking about for you how you should do this, or like the people down below you on your team?

Speaker 4 No, no, no.

Speaker 12 Once I learn, I will teach everyone.

Speaker 4 Cool.

Speaker 3 So this is my, again, I love network marketing. I've been in multiple companies.
I've won Ferraris. I love network marketing.
So I don't want to speak negative.

Speaker 3 But the thing I've learned is it's really hard to get, it was always hard for me to get my downline to do the thing.

Speaker 3 So what I did is I just would create a killer webinar, making the offer, giving the presentation.

Speaker 3 I'd set that up, and then I would basically, when someone would join my team, I would give them a copy of that webinar.

Speaker 3 So they didn't have to go learn a webinar and learn how to learn how to do all kinds of stuff. They just leveraged mine.
In fact, I set it up where it's just like they could promote mine. And then,

Speaker 3 so what I would do is, how do I explain this? So, I would do the webinar.

Speaker 3 At the end of the webinar, I wouldn't just like go to russell.com to go buy the thing, right? Like, I would say, hey,

Speaker 3 whoever sent you this webinar, they're going to follow up with you to show you how to get started.

Speaker 3 And so, it made it where I did the whole presentation. So, what my team would do is they would then promote the webinar.
They'd be like, hey, my friend is doing a webinar about stem cells.

Speaker 3 You got to come check us out. Then it would have me do the entire presentation.
The end of it, I would say, call it, you know, get hold of the person who sent you this webinar.

Speaker 3 They're going to walk you through the next steps. I'd go through the the offer stack, but I wouldn't let them buy.
I'd just say, here's everything you get, and then the person would go back.

Speaker 3 And so the distributor didn't have to learn how to speak and sell and all that kind of stuff.

Speaker 3 All they do is get somebody on my webinar, and then after the webinar is done, call the person back and then enroll them in the program. And that's why I got actual duplication inside the companies.

Speaker 3 Does that make sense?

Speaker 12 Yeah, that makes sense. And how to talk to people, especially to lizard that we have in our brain that keeps like repeating that it could have the negative effects or blah, blah, blah.
So

Speaker 12 to particularly transfer the message to the masses because the results are unbelievable.

Speaker 3 Yeah, I'm a fan of stem cells, so I 100% understand.

Speaker 12 I have it actually here, so it's kind of the patch which you start and it activates your own stem cells. So, that's the beauty of the technology that you have.

Speaker 3 Will you send me some? I want to try it out. Will you send me some?

Speaker 10 Sign me up. Absolutely.

Speaker 4 Tiny objects.

Speaker 10 Give me any idea. Just send.

Speaker 3 I think the biggest thing is like, so if I was, if that was a fear, so back to lizard roots. If I was, if that was a fear, I'm trying to rewrite, right?

Speaker 3 I think a big part of it is just every one time there's something new, people get fearful about it, right?

Speaker 3 So I would even show, like, hey, over time, like, when this came out, people, and I would find different things that they nowadays are like, oh, yeah, this makes total sense, right?

Speaker 3 Like, here's this thing that happened in the 60s, and people are scared of it. Now it's like, doesn't make it, you know, of course, it's, of course, this makes sense.

Speaker 3 This is what we all need to be doing. And then in the 80s, this came out, people were so scared, but then, of course, it makes sense now, right? And Sim cells are the same way.

Speaker 3 It's on the cutting edge. And some of you guys may be scared because of whatever, right? But this is the reality.
This is what's actually happening. And then let me show the results and what happens.

Speaker 3 And da-da-da-da-da. So it's just showing them like examples in history where something was scary when it was new, but it turned out to be the greatest thing in the world.

Speaker 3 And then this is the new cutting edge in the front of it. Like this is the stuff that's working today.

Speaker 3 And a lot of people are scared and they're missing out on these benefits that it'll change their life forever, right?

Speaker 3 And so those are the kind of things I would try to do to rewrite that is just show them historically how this has been true. And then now today how this is true.

Speaker 3 And like don't miss out on this thing because you'll be missing out on

Speaker 3 the health and the healing and all the kind of stuff because of that.

Speaker 5 One of the biggest things too is we teach this once again tie back to the framework is the how to do what they desire most

Speaker 5 without what they fear the most. And so I'm sure you can draw on that and come up with that and that can be exactly how you're going to as a hook right invite them into this webinar.

Speaker 12 Oh, that's great. And can I have the second question? Because I kind of found a completely new thing to talk about, which is absolutely not talking how to find the why and why your why doesn't work.

Speaker 12 So I'm trying to start with TEDx talk because once you start to bring something on the market you have short time to scale and to become kind of the expert on something.

Speaker 12 Am I doing the correct thing like to make the TEDx talk and once you become kind of the expert on that then you scale up versus to try to bring the idea on the market and then somebody just copies and and because they have the bigger market or the followers, then they just scale it faster than you.

Speaker 4 Chicken or egg. Am I doing faster?

Speaker 3 Yeah, I think, I mean, a TED Talk can be a great way to give credibility, but the reality is, like, credibility is just something we craft on our side.

Speaker 3 I remember going, when I got into Dan Kennedy's mastermind in his world back in the day, and

Speaker 3 I looked at all the people in the room, and like everyone had a thing that, like, I'm the number one real estate expert in Cincinnati, Ohio, who blah, blah, blah, blah.

Speaker 3 And it was like, I was was like so how did you become number one?

Speaker 3 They're like I just said I was and they're like oh and like they just like they just gave themselves a credibility like most credibility is not real profession.

Speaker 3 Like what's my credibility like I got a seat in my marketing class in high school or in college sorry and I had a 2.3 GPA that's my real credibility right so what's the manufacturer credibility that I give you guys like

Speaker 4 you know like you're the stem cell guru.

Speaker 3 Yeah like for all like you're the first person that I ever heard about stem cell patches. You'd be like I'm the one who introduced to Russell Brunson's Brunson's stem cell patches.

Speaker 3 Like, who's Russell Brunson? Like, it doesn't matter.

Speaker 4 I'm going who you'll then.

Speaker 4 Roll the tape.

Speaker 3 You know what I mean, though? But, like, that's the reality. Just like, like,

Speaker 3 it's all just, it's, I think we keep thinking, like, we're waiting for somebody to, like, unite us an expert. Like,

Speaker 3 like, step into it. Like, you're an expert.
Like, you know more than I do. So, boom, you're ahead of me.
So, like, you're ahead of the market. Like,

Speaker 3 when I first started teaching funnels or teaching things, like, I was a 23-year-old kid. Looking back now, I didn't know anything back then.

Speaker 3 But I knew more than everybody else I was talking talking to about it, so I became the expert.

Speaker 3 Now, fast forward 20 years later, I'm like, wow.

Speaker 3 But if I would have waited until 23, now I'm an actual expert, I never would have had anything. I was just excited by it, so I started talking about it, and people started positioning me as an expert.

Speaker 3 I'm like, cool, I'm the number one dude in the world teaching this stuff right now, because I'm the only dude in the world teaching this right now, right? Like, there you go.

Speaker 3 And so, you just kind of, like, I think sometimes we're waiting for somebody to knight us as an expert. It's just like, hey, you are, congratulations, you're an expert.
Go. Go, go, change the world.

Speaker 3 I remember, in fact, my favorite.

Speaker 12 I'm the expert for the patches.

Speaker 4 I remember my favorite.

Speaker 3 One of my favorite Tony Robbins stories.

Speaker 3 Tony wanted to learn NLP. And so he's got excited.
And NLP's Neuro-Lingistic Program, for those who don't know, which is a super fascinating study.

Speaker 3 You should all geek out on it because it ties directly into what we're all doing here with one of any sewing. But he told this story.
He went to this NLP practitioner course.

Speaker 3 It was like a six-week course. He traveled this just to live this place for six weeks.
And day number two, he was like on fire. Like, this is amazing.
Let's change people's lives.

Speaker 3 Like, let's go out right now and help people. And they're like, you can't.

Speaker 3 you're not certified yet He's like but I have a thing to change people's lives like but you're not certified yet He's like so he got annoyed So he like left the events there walked across the street I think it was like to an IHOP or a holiday or something and he started grabbing people He's like let me do NLP on you fix the and like changing people's lives legitimately went back He's like hey guys last I went to IHOP and I changed all these people's lives like you're not certified yet They're like but I have a skill set to change people's lives and then they kicked him out of the program Which is crazy now if you read almost any NLP book to this day They're like in the introduction of the book they're like there's this guy named Tony Robbins who made NLP famous Tony never got his certification by the way but he's one who now they all reference oh this guy named Tony and Tony Robbins like he uses NLP it's like he got kicked out of the program because you guys wouldn't let him actually like to use it and but he's now the guy who like made it famous in the world right and so

Speaker 3 Yeah, just go do it. It works too.

Speaker 5 It works on Jack Black, Shallow House.

Speaker 4 I have the permission.

Speaker 12 I have the permission from Russell Brunson.

Speaker 10 You have permission.

Speaker 5 And one other thing, too, I joke about this chicken and the egg thing. Do you think that you're more likely to get a TED talk

Speaker 5 right now or once you have some case studies and like some results?

Speaker 4 Oh, I'm absolutely.

Speaker 12 I already submitted for the TEDx talk. So if I'm not getting in January, then I'm starting off.
Yeah,

Speaker 12 yes.

Speaker 5 Well, don't wait till January either. You just start doing this.
It's just going to qualify you even more.

Speaker 3 Go out to the holiday inn and change the people's lives. Slap some

Speaker 4 patches and

Speaker 4 waffle house.

Speaker 5 Oh, that's awesome.

Speaker 12 That's absolutely. Yes, I'm going to do that.

Speaker 4 Give her a hand. Great job.

Speaker 5 Fantastic.

Speaker 3 Oh, I love it. This is like day four of the event.
Raleigh Tyres is like.

Speaker 5 You're getting the truth now, though. Yeah, I mean, you were the whole time.

Speaker 3 Hopefully, that's all right with you guys.

Speaker 5 Acoustic version.

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Speaker 1 does it

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Speaker 5 Clayton, who we got next?

Speaker 6 All right, we got Jonathan Mitchell up here.

Speaker 4 All right, welcome back.

Speaker 10 Hello, hello, hello. My gosh, I love it.
Just the golden nuggets and so much levity. Love your group, Russell.

Speaker 7 All right, so

Speaker 10 the question I have, the follow-up questions, and by the way, the last question will be about creating movements.

Speaker 10 As I indicated,

Speaker 10 so in the new YouTube ad campaign,

Speaker 10 okay, once we optimize our current YouTube campaign, we do plan to launch a second YouTube ad campaign to offer access to our new free school community and training so as to increase our email list to first-gen families.

Speaker 10 We'll then run webinars to enroll these members to our coaching programs.

Speaker 10 So my first question is in the new YouTube ad campaign, can you suggest how we can present our offer for our free school community and training?

Speaker 3 Yeah,

Speaker 3 super easy. So check this out.
HangoutWithRussell.com. That is our where we drive people for school.
That video, hangoutrussell.com, is also our ad. Right now it's costing us $10.

Speaker 3 Wait, is John here? I think it's $10. $5.

Speaker 3 dollars it's costing us five dollars to get someone to register for our school group right now it's that video is the ad which pushes to hangout with wrestle.com costs we're averaging five dollars per per registrant and uh and then the school group the goal of the school group is to get people to the selling online event and so that's the that's the funnel for us right so it's cost which is crazy because right now it costs us what to get someone to register for this event right now what was the price it was like one it was over a hundred it's like almost like one uh it's under 200 but over 100 yeah so for us to us to get a registration for the selling online event it costs us again it's like 150 or something ish right so right now it's costing us five dollars against someone in the school group so we're doing the math right now we're trying to run it this next month to see um but we'll find out so it'll be five dollars for registration so if we get how many what's five into 150 what's the math on that

Speaker 3 a hundred people 30 30 people yeah yeah so 30 people so if we get one one out of 30 people who join the school if they join us in the selling online event it's actually cheaper for us now than to drive ads directly to the selling online event so obviously they're different funnels but that's the metrics and the math right now that we're playing with this month currently.

Speaker 3 So, we just started testing that like a couple weeks ago, and it's like, this is crazy. It's costing us five bucks to get to school.
It's going to join us in the school.

Speaker 3 So, and we don't know the numbers yet on how many, what percentage of school people join us on Selling Online, but that's the metric of the funnel.

Speaker 3 So, next month we'll be optimizing that really heavily. So, that's what I would do.
Like, just copy us there. HangoutsRussell.com, make your version of it.
And

Speaker 3 yeah. Got it.

Speaker 10 Got it.

Speaker 10 So,

Speaker 10 I just reread the script that the marketing agency gave us for the video ads.

Speaker 10 I noticed that their framework contains the hook, two secrets, overseas strategies, and an offer, but I noticed there's no story. So I didn't, when I read it, okay, I recorded, there's no story.

Speaker 10 So when I re-record the video ads for the second campaign, should I use my origin story

Speaker 10 even though it will increase the duration of the video ad?

Speaker 3 Yeah.

Speaker 3 So it always depends on where the ad is running. If you're Instagram, you're trying to do a 60-second ad, it's going to be a faster version.

Speaker 3 But if you're on YouTube, you can do, I mean, some of our best converting ads for this event even like five-minute video ads. It's like five minutes of me telling the story, teaching, stuff like that.

Speaker 3 So

Speaker 3 you can go longer four-minute ads, and it still works. In fact, a lot of times nowadays, longer-form video ads with more content in them are doing better for us.
So for sure, you can do that.

Speaker 10 The final question, and this is the one that is the dearest to my heart.

Speaker 10 One of our mission is to counter the Supreme Court's ruling that banned the use of race in admissions.

Speaker 10 This year, enrollment of minority students dropped significantly at the elite colleges. Our goal is to counter that.
And we know the framework has been doing this for over 15 years.

Speaker 10 How would you suggest to build a movement around that?

Speaker 3 So the political side is hard for me because I have a belief that politics and government can't do anything. So I feel like they're the worst-run business in the world.

Speaker 3 So like trying to affect change there, I don't think is even possible. So, the question is, how do you affect it on their side? I think it's creating people, right?

Speaker 3 It's you developing people who can get in and do the things. Like, that's what I'd be focusing on.

Speaker 3 Because I think you could kill yourself trying to create something that's going to create a movement that'll change governments. I don't think it'll have to be a lot of fun.

Speaker 10 That's not the intention at all. Okay, we're building, we've built for over a decade young people

Speaker 10 who are going to continue to get into like the most elite colleges. So, we have the framework, the mindset training, everything, you know.

Speaker 3 I think you lean into that story. Like now you've got, like now you have a thing, right? This like this, in the expert secrets, I call it title liberty.
Like here's the title of liberty.

Speaker 3 Here's the thing that you're going to rally. It becomes a rallying call for you guys, right? So I would leave my message.
Like, did you know that on this date, the Supreme Court did this?

Speaker 3 And this is why we should be angry. And this is why we should care.
And this is why now we've got to step up and like, you know, like show you is decreased because of this.

Speaker 3 Like, we're not going to let that happen. Our people are different.
Like, come into our community, come into our tribe.

Speaker 3 And in our tribe, we've got X amount of people that are getting admitted and that kind of stuff, and like using this whole us versus them, like, that would be the play.

Speaker 3 Because, again, it's not going to change there, but now you can use that as this rallying call to get the people to come to you so then you can help them.

Speaker 3 And now, you have a metric of like, hey, as a whole, it's you know, admissions have gone down this percentage

Speaker 3 in the country, but our people have gone up. Like, Stacey Martino does this really well in the marriage industry, right?

Speaker 3 Like, if you look at the divorce rate across the country, it's this, but inside of our program, it's this, right? And that's that's that's the thing you're trying to show.

Speaker 3 That's really cool, actually.

Speaker 4 I love that. I would lean into that.

Speaker 3 I would tell that story a hundred times over and get people angry and riled up and

Speaker 3 motivated to beat the odds.

Speaker 10 I love that.

Speaker 10 The elite colleges enrollments have dropped, but in our community, okay, they've actually increased. We've got even more kids getting okay to dream college.

Speaker 4 Love that.

Speaker 3 Thank you. Very cool.
Love it.

Speaker 5 Awesome. Thanks, Jonathan.

Speaker 5 Give me a hand. Cool.
Let's go with the new person. Who we got, Clayton?

Speaker 4 All right.

Speaker 1 We have Pat Goetz here.

Speaker 4 Pat, how are you? How's it going?

Speaker 11 Hey, I'm doing good, Russell.

Speaker 14 Thank you for hosting this online event, man.

Speaker 11 The knowledge and golden nuggets you guys gave through this whole event was amazing.

Speaker 11 I

Speaker 11 was not expecting as much from you guys that you guys did. So thank you very much.
Thank you.

Speaker 11 So

Speaker 11 I got a huge mission I'm on. I'm actually a First Nation Algonquin native that's actually becoming the youngest chief of my reservation.

Speaker 11 So, I built this company, Hunting for Greatness, the Native Ways, and it's to promote, reconnect humans back to Mother Nature, promoting our heritage and culture to the world.

Speaker 11 Because I'm from Canada, and Canada, the Indigenous, is the foundation of our country. Like, that's the original people and everything.

Speaker 11 And so, I've spent the last four years building

Speaker 11 my funnels, building my business and everything up.

Speaker 11 And I've hired, like,

Speaker 11 it's, I wish I would have found you prior to

Speaker 11 me doing all this other stuff because it's cost me a lot of money and took me a lot of time to actually find people that were good at making the funnels and stuff. And so, my

Speaker 11 stage I'm at right now is I have the funnels, but like after going through your course, I've learned so much more that needs to be implemented in with the funnels and then the one-to-many presentation.

Speaker 11 So, I'm now trying to build everything up

Speaker 11 to what I've learned from your online course, and with me having the funnels, and the only thing I need to do right now is work on the webinar, the one-to-many presentation.

Speaker 11 What would your advice be right now for me to focus on and just get

Speaker 11 all the things together tied and get it working for it? Because I do have the base, the foundation. I'm just missing that one piece now on the webinar.

Speaker 11 And I just want to make sure I nail this perfectly to get it out there.

Speaker 4 Cool.

Speaker 3 So that's awesome. First off, and super cool.
Mission and everything. I love it.

Speaker 3 I would say a couple of things. Number one is it's similar.
I build a bunch of other stuff. Don't stress about it right now.

Speaker 3 Sometimes I get people come to my world and they're like, I've learned so much. And they're trying to fix like...

Speaker 3 all the past stuff right out of the gate and then they get so overwhelmed in that that it's just like oh and then they it just kind of fizzles away right so i would say it's like go back and fix those things later.

Speaker 3 Like, focus right now on like the new thing that's gonna be the driver that's gonna fit that, then learn it in a way where you can like perfect it, right?

Speaker 3 So, and again, the process I would follow if I would use the same process to take everybody through the Prime Minister Foundation program.

Speaker 3 Like, step number one is like, okay, what's the offer that we could that we need to create? It's gonna be the one-to-many offer that's gonna crush, right? That's module number one.

Speaker 3 It's like figuring that out and getting the offer. It's like, okay, this is the offer, it's gonna be this price point, it's gonna fit.
This is the new opportunity we're introducing to people.

Speaker 3 This is gonna be the first thing, right?

Speaker 11 So, Russell, I do have already my offer and that uh with it

Speaker 11 uh

Speaker 11 so I'm like I'm on that like next stage uh prior to the offer so I already have my offer I already have like

Speaker 11 what I'm like my mission is all about and that now it's to

Speaker 11 perfect your webinar like your one-to-mini presentation because like this was the first time I've actually even heard about this process right very cool well and then step two the module two then is like going through and like creating the thing, right?

Speaker 3 So it's like for me, and we talk about this during the training, like module number one, the whole thing is we're just creating the offer stack slide.

Speaker 3 Like that's the end deliverable from the entire first event. Second event is all about figuring out the head, like the hook for the presentation and the three secrets, right?

Speaker 3 So it's create, so by the time first two modules are done, excuse me, you only have what, four slides, five slides done? Yeah. It's basically five slides.

Speaker 3 Those five slides drive the entire rest of the thing, right? So

Speaker 3 it's like you're building house, it's the foundation, it's the things like that. Now we have that.

Speaker 3 And then after that, every module after that, it's like, okay, origin story, building the origin story, building out slides. Okay, now it's secret number one: building it out, building out slides.

Speaker 3 So instead of like taking it and like filling in the details, and then by the time it's done, you've got the presentation, then it's creating the funnel to launch the presentation, and then it's off to the races.

Speaker 3 And so

Speaker 3 that's kind of the steps in the process. But

Speaker 3 that's the structure, you know what I mean? And so we've got the offer now, it's just going through and like building the presentation around it, and then rolling it out and launching it, man.

Speaker 11 All right. Thanks, Russell.
Greatly appreciated, man.

Speaker 4 No worries. Thanks, Matt.

Speaker 5 Let's give him a round of applause.

Speaker 3 Yeah, very cool.

Speaker 4 All right, Clayton, who we got? So cool.

Speaker 6 Next up, we have Whitney Prude.

Speaker 5 Whitney, welcome back.

Speaker 15 Thank you. Am I unmuted?

Speaker 4 Yeah, gotcha.

Speaker 15 All right. Okay.
So my next question is just a follow-up to what I was asking previously.

Speaker 15 So when you said in terms of my weight loss offer, instead of nurling someone into a coaching program to have like, you know, a $200 offer, $150 offer, like, what did those offers look like?

Speaker 15 And, like, companies that you've seen that have been successful to break even on the front end before they're, you know, enrolling people into their higher ticket, like, coaching offers.

Speaker 3 Yeah, so Kaylin's, so what Kaylin's was, and again, top my head, I don't remember specifically.

Speaker 3 It was basically, so she had the app. It was like, it was an app that they created through, I think Goodberry was the company.

Speaker 3 And basically, in the app, it gave them like recipes, workout plans, a couple things like that right and so the app was $27 a month if you signed up for a try like it was a free trial for seven days and twenty seven dollars a month so when the when they got to the webinar afterwards it's like hey you get lifetime access to the app so that was the big thing lifetime access to the app and then they were just figuring out other everything else was digital things so it's like um

Speaker 3 uh i can't remember but there's like ten different bonuses like one was an e-book one was a recipe book one was a um like a workout plan like they're all the different things that someone would want in the weight loss market like all the deliverables of something like that another good one if you if you look at um

Speaker 3 fit to fat to fit drew drew uh manning drew manning i think drew canola yeah drew manning so drew manning is fit to fattofit.com i think and he's the guy who like gained a bunch of weight then lost it then gained it

Speaker 3 uh but it's the same thing his was uh his old offer is a ketogenic offer so it's like here's the ketogenic weight loss plan then there's the ketogenic recipes and there's a ketogenic so just all the things you would need to be able to like get that first result but it's like we're handing it to you and then you kind of do it on your own right because you look at like the progression of offers.

Speaker 3 Like I look at my world, like the first offer I sell someone typically is a book, which is like, here's a book, go read it, you're on your own, right?

Speaker 3 And it's like, okay, the next level, like moving up a value ladder. The second level is like, cool.

Speaker 3 If you want more help, then we've got the home study course, which is like, now it's like there's videos and the interaction, more case studies, and taking the next level, right?

Speaker 3 Next level, then it's like group coaching and then

Speaker 3 one-on-one coaching, then Masterminds. So we're taking them up a thing like that.
So typically that offer is like, here's a bunch of cool things,

Speaker 3 but you're on your own. Good luck.
Hopefully you can go to execute on it.

Speaker 3 And then, what most people do is they get it, they go through part of it, and then they're like, I need accountability, I need coaching, I need, and like, so it solves the, it gives them the information they need, but then the next thing you're selling is typically accountability, it's coaching, it's it's the next the next level of it, right?

Speaker 15 Okay, so like with mine, when I bring them into my coaching program, we'll customize like a nutrition plan for them. So, we don't want to do that in the front end offer.

Speaker 15 The front end is just like, hey, here you jump in, like, you can track in the app. Here's some workouts, here's like a meal plan, some recipes.
Like, go figure it out.

Speaker 3 Yep. The front end is more generic.
Here's all the stuff you need. Good luck.

Speaker 3 Back ends are more customization, accountability, coaching, stuff like that.

Speaker 4 Okay.

Speaker 15 And so then I have

Speaker 15 one other question for you. So I mentioned that I had published a book, and you have like this book funnel where you do like

Speaker 15 shipping book for free, but you pay shipping, whatever. Like, what are the logistics of that?

Speaker 15 Like, how do you even, if you have to like pay for the book itself, but then shipping, you know, like, how, how does this even work that you even break even?

Speaker 3 Yeah, good question. So

Speaker 3 the logistics is like, everyone always asks me, what's the book, what's the print-on-man book producer you use? And there's like, there's no good print-on-demand book publishing guy.

Speaker 3 Like, print-on-demand is way, like, they charge you 30 bucks a book to print on demand, right? So what happens is you end up going, you buy a thousand copies or 500 copies or something, right?

Speaker 3 So you print a bunch of them. And there's a lot of sites you can do it at.
Like Amazon's got Create Space. There's 48HRBooks.com.
You can do it. There's a company like that you hire, and

Speaker 3 they print 1,000 or 500 or 100 of them. And you ship them to like, well, you ship them to yourself, and you can ship them out.

Speaker 3 There's shipping warehouses, you can ship them to who will ship them, right? So there's the book cost.

Speaker 3 But again, the book funnel, you don't like the book you lose money on.

Speaker 3 So if you look at any of our book funnels, it's like when someone registers, they buy the book for $7.95 shipping handling, but it costs me that much just to print the book, right?

Speaker 3 And ship it, right? So you lose money to traditionally. And then there's an order form bump, usually for like an audio book or a course about the book or something.

Speaker 3 There's another upsell, usually for $97 to $197, where there's something else, right? So there's different offers that try to get you to break even.

Speaker 3 One thing that we're shifting all of our book funnels to right now, we've had some guys in our inner circle that are crushing it with this, but like this challenge right now, this challenge is going to become the upsell for most of my book funnels.

Speaker 3 So someone will buy the dot-com secrets book, and then the first upsell will be like, hey, how would you like VIP access to the selling online challenge? Right. And they've selled out as a thing.

Speaker 3 If they say no, that'll downgrade just general mission tickets. And that'll be the offers inside of our funnel because they buy the book.

Speaker 3 Now they're going to come to an event where we can make the next offer.

Speaker 3 So it's always looking like, how do you create a funnel in a way where it monetizes itself, but it sets them up for whatever the next thing is you're going to try to sell them as well?

Speaker 3 You know what I mean?

Speaker 15 Yeah, so a book is basically just a flashy object to get people in, and you're making all of your money on the one-time offers.

Speaker 4 100%, yeah.

Speaker 3 There's not money in books,

Speaker 3 but there is like you get customers, right? People raise their hand, they come in, especially people who read books.

Speaker 3 People who read books are the best buyers because they've spent so much time with you, right? Like we talked about earlier, like someone watches eight hours of your videos, they're more likely to buy.

Speaker 3 If they spend three days reading your book, they're more likely to buy. So it is good in that in like turning somebody into a customer, but there's not money in the front end at all.
Yeah,

Speaker 3 the money comes

Speaker 3 the next thing you sell them.

Speaker 15 Sure.

Speaker 4 Okay.

Speaker 15 Thank you.

Speaker 4 Yep. Thanks, Wendy.

Speaker 5 All right, Clayton, let's keep it going, brother.

Speaker 6 All right. Next up, we have Clive back.
Clive.

Speaker 9 Thank you for the follow-up. My question is, when I want to win Two Comma Club Award,

Speaker 9 like you talked about the guys, the financial guys that won the Two Comma Club Award,

Speaker 9 but

Speaker 9 in order to win that award, people have to pay me money through the funnel. But I just offer a free consultation because we get the money from the insurance.

Speaker 9 And

Speaker 9 when I do this webinar,

Speaker 9 do I have to scale it in that way so I can feed my employees? Because I have 50 employees in my company. So those are the two questions because I cannot win, because I just wanna...

Speaker 9 Yes, this is the first question. I'm sorry.

Speaker 4 I can see that works for ideas, right?

Speaker 5 So I think this is sometimes hard. Like the funnel is the top of funnel, right? And sometimes in that funnel, it comes down to a book-a-call or a one-to-one conversation.

Speaker 5 So, the way we usually handle like the two comic club award is if somebody think of like you're in front of a jury or something. Can you explain how this

Speaker 3 customer came through that funnel?

Speaker 5 Excuse me.

Speaker 5 So, if it does go book to call, you can just show, hey, here's the registrations for the webinar we booked a call.

Speaker 5 We'll usually just ask for some of those, but it does have to go through a ClickFunnels page. So, it's pretty easy to do.

Speaker 5 We have a whole application that's not unique, but it does have to come through the front end.

Speaker 3 And the other thing you think about, like with Brad and Ryan and those guys, like they sell a course on the front end because it's not just I'm selling financial services, like I'm teaching you guys how to rise up and live free.

Speaker 3 Like that's their mission, that's their thing. So it's like it's more than just financial services.
It's one component of what they're selling.

Speaker 3 So people are buying in, they're buying into this movement, this product, this course.

Speaker 3 And inside the course, they do teach financial services and they sell insurance and other things like that, right?

Speaker 3 Like I know

Speaker 3 Garrett Gunderson, he's like, he's at a coaching program. I paid him $25,000, $25,000.

Speaker 3 You get access to him and his team, and then you give the team, the team's like, cool, you got to buy financial services here. And

Speaker 3 you set up your ESOP through here,

Speaker 3 and they just connect you to all the different pieces. But you're paying them for access to all the other financial services they have.

Speaker 3 And so there's other ways like that where you monetize it up front, and then

Speaker 3 the back end become all the financial services too.

Speaker 9 Okay, so I understand it right that they sell a coaching and maybe they can use also these clients also for the consultation? Because that would answer my follow-up question. I could reduce my ad cost

Speaker 9 because I can sell them also some valuable knowledge with that teaching product, with the information product. Is that right?

Speaker 9 And the second question is...

Speaker 9 You talked about copy the webinar. For example, if I have 50 employees and I have also some manager and stuff, how can I feed them?

Speaker 9 Should I copy my webinar or should everything go through my webinar, which I have to do it actively to feed my employees? Because my goal is also to feed my employees because I'm not alone.

Speaker 3 Yeah, I wouldn't teach. I mean, to teach all your employees how to do their own webinars would be a nightmare.

Speaker 3 I say you do the webinar, you're pushing people to the next step, and then that's where I'm assuming they come in and they're coaching or helping or doing fulfillment, right?

Speaker 9 Okay, okay.

Speaker 5 Yeah, perhaps they can be the ones that are taking the phone call. When somebody books a call, are they all going directly to you?

Speaker 9 The idea is I create leads so my coworkers can call them and do the consultation.

Speaker 5 Another thing you do is it's simply a round-robin, right? If you do book to call,

Speaker 5 then it goes and you have a list of people who want to book a call, then they can call them back or whatever and just round-robin it.

Speaker 3 Yeah. Put them on a calendar that's like, yeah, all the calendars together.

Speaker 5 Yeah, and just feed them evenly. But if somebody closes better, you figure that part out.
That's pretty easy with book to call.

Speaker 9 And the frequence is like depending on how much clients I get in one webinar.

Speaker 9 For example, I live in Switzerland, and maybe for somebody in that niche, it's possible, I don't know, to create 2,000 people for a webinar. But I think somewhere is the gap.

Speaker 9 And I have to figure out where is the gap. And from then on, I should figure out what is the frequency because of my employees.

Speaker 9 You know what I mean?

Speaker 5 Yeah, I think volume to your webinar, though like if you can't feed that webinar obviously you could do it less frequent yeah i mean but there's also power in just doing it over and over and over so

Speaker 9 um that's kind of another chicken and the egg thing yeah and what kind of funnel would you recommend me for for that webinar funnel webinar funnel yeah okay thank you very much was helpful very awesome thanks man all right should we go to the new person I saw a new one come in.

Speaker 5 I want to make sure that they get theirs answered as well.

Speaker 6 Yes, let's do that. So next up, we have Jason.

Speaker 3 Jason, what's up?

Speaker 4 Hey,

Speaker 4 what's up?

Speaker 10 I am not on mute. Look at that.

Speaker 4 Hey, guys.

Speaker 10 First of all, just want to say thank you.

Speaker 10 I'm a little bit newer to this community. I've been following you, Russell for probably four or five years, and I've always wanted to get into this, but I was really into my other business.

Speaker 10 I had an Amazon agency that I did for 12 years, and I just sold that a couple years ago.

Speaker 10 I'm finally done with them and

Speaker 10 retired for six months or so.

Speaker 4 And I was going crazy.

Speaker 10 And

Speaker 10 so I got all these ideas, and I got three new businesses that I'm

Speaker 10 planning. And

Speaker 10 anyway,

Speaker 10 I need some direction, man. Honestly, that's like

Speaker 10 I'm obviously a little bit new to this.

Speaker 10 I'm also in Utah. I actually went to high school with Ben Kerr.
So that was super cool to see.

Speaker 4 Yeah, Viewmont.

Speaker 3 What's that? The Viewmont High, right?

Speaker 10 Yeah, Viewmont High, dude. Class of 2000.

Speaker 10 Anyway, so I have

Speaker 10 basically three businesses. I have this nature's approach business that's like,

Speaker 10 it's hot and cold rice packs. Kind of generic.
One of my clients gave it to me.

Speaker 10 I'm not like super into that, but it's a good business. It sells well on Amazon.
And I'm trying to figure out how to sell it off of Amazon and I'm trying to like figure out how do I use your

Speaker 10 use what you're teaching to to do that to do that off of Amazon and I'm I'm just confused about that it's it's not really my passion

Speaker 10 but it sells well I've tried some different things off of Amazon and everything's failed my website sucks all that so I don't know what to do there.

Speaker 10 My second business, I'll just tell you these real quick. My second business I'm just about to launch is called Little Links.
It's a little youth golf club.

Speaker 10 It's an oversized, like massive golf club, and we are producing our first 4,000 units, and I'll have them in the next couple of months. And the idea was, it's for like ages two to six, and the idea

Speaker 10 was to mainly sell it on Amazon.

Speaker 10 But like, this has opened up my mind to a new possibility of like teaching parents because I always have parents like how did you get your boys into golf we're a big golfing family I have five kids three boys that are competitive golfers and so like I feel like maybe that's a way I don't know if there's a big market for that that's one of my questions like how do I find if that's a really good market I want to teach little kids like through videos how to like just the basics the fundamentals I have a six-year-old that is legit prodigy he's so good he wins all these tournaments and so I'm thinking about getting him on there and like teaching the kid, the parents, like how to get their kids into golf.

Speaker 10 It's just different.

Speaker 10 So I'm really passionate about that one.

Speaker 10 I love that. I'm excited to do that.
I love golf.

Speaker 5 Do you have a specific question around that one, Jason?

Speaker 5 What? Do you have a specific question around the golf one? Maybe you can focus on that one real quick.

Speaker 10 Well, one of them is like, I know this is a lot of this is around training, and I have a product. And I know I've seen, you know, you can,

Speaker 10 maybe this is like super basic, but everything I've heard so far is about like training people and coaching people and like how to do that and not just like a physical product.

Speaker 10 I'm planning on designing a lot of products for kids and,

Speaker 10 you know, getting them out there. But I assume there's funnels for that?

Speaker 3 Yeah, for sure. I'll jump in.
I got two ideas for you. So, number one, especially like on the

Speaker 3 rice pack business, anytime you're trying to migrate from Amazon to a funnel, the person who's the best in the world in our community of that is Trey Llewellyn.

Speaker 3 And he's inside your ClickFunnels account, there's

Speaker 3 he's he has a, there's a, there's two one funnel away challenges, one's for e-comm and one's for experts. I teach the expert one, Trey teaches e-comm.
It's a 10-day

Speaker 3 challenge that's just like you can log in, just watch 10 days worth of videos, and then you do those QA calls every Tuesday. And he's the best in the world at e-commerce.

Speaker 3 So I would like have you or some of your team plug into that and just go watch Trey's 10 videos, plug in. But he's the best on the planet, E-com funnels.
So, like, rice pack, all that kind of stuff.

Speaker 3 He'll show you how to blow those up really, really big. So, that'd be like for those kind of businesses.
For the kids, sports, like that kind of thing, 100%.

Speaker 3 Like, I think there's an e-comm version where you could just sell the thing, but I do think that there's a bigger business where, again, especially if you're going to be developing other products for that market and for those things, like 100%, I'd be focused on how do we build a movement, how do we build an offer, how do we build something that's helping parents and kids or something around that, right?

Speaker 3 And then creating presentations where you could get people coming in on the coaching side, and then inside of that world, then you have all these other offers, physical products that help facilitate that, right?

Speaker 3 So I mean, without knowing too much more, I wouldn't know exactly how it all fits together yet. But that'd be what we're trying to figure out, right?

Speaker 3 How do we turn this into a movement around if it's parents and kids, if it's what's the commonality amongst the products that you want to develop?

Speaker 3 You know, like, what's the movement we create around that? And then from there, it's like, okay, now we know that. Now, what's the offer that gets those people in?

Speaker 3 What's the presentation to bring them in? And you have a really unique thing. We have the same thing when I bought Brandon and Caitlin's lady boss business, right?

Speaker 3 They have the info product coaching that brings people in the world, but then the majority of money came from the supplements they were selling to these people, right?

Speaker 3 So there's like the physical products that fed into the info coaching business, and that yin yang is what gave so much profitability to that company.

Speaker 10 And how do I figure out if there's really a big demand for that? Like getting your kid into golf? It's been really hard for me. I've spent the last 10 years figuring out

Speaker 10 what to do, what not to do, but

Speaker 10 how do I really

Speaker 10 figure out if there's a good market for that?

Speaker 3 A lot of it comes down to like, you know, this is like Russell Brunson 101, funnel hacking. Like, what are other, like, what's the market look like?

Speaker 3 So, I know the golf market's amazing for a lot of things, but I've never seen like for kids, you know, so I think I'd be going out there and I'd create look in the golf market, what's happening?

Speaker 3 Are there people doing something similar? They're not, you know, and that's how I'd be kind of going out initially is to start testing the water.

Speaker 10 The last last thing, I got to get this out there. The third opportunity is, and I especially want to tell you guys, because we're both members of the church,

Speaker 10 Mormon, if you will, it's about genealogy. I'm actually just a sales rep for this guy, but he does professional research

Speaker 10 for

Speaker 10 basically mostly for the members of the church, but really anyone that wants to do genealogy. And it's like totally new.

Speaker 10 I don't know if you've ever heard of that before, but I became a client myself about a year ago, and it's been totally amazing.

Speaker 10 And I got to be able to talk to you more about this because I wrote yesterday that I will sell Russell Brunson this

Speaker 10 this genealogy professional research.

Speaker 10 And I thought, how do I create a funnel and

Speaker 10 a perfect webinar for that?

Speaker 10 I would love to sell that one to many, and it's starting to come together. But

Speaker 10 it's so nichey, right? You got to be like pretty much a member of the church.

Speaker 10 I just don't know, like, is that too niche? Like, do I just have to trial and err it? Like,

Speaker 4 what do you think?

Speaker 3 Could I mean, genealogy is not just a church thing.

Speaker 3 Is there a bigger market?

Speaker 3 I don't know what the offer actually is. The offers,

Speaker 3 you give them some names.

Speaker 10 Well, the offer is basically professional research. You're paying, like, just an hourly rate to have them clean up all your lines,

Speaker 10 all your, they go into family search, they clean up basically up to, you know, 12 generations, and then they start doing

Speaker 10 original research where they're finding new names, new ancestors, and and then going, you know, they they reserve them and you go do temple work. And it's been totally amazing.

Speaker 10 Like, I love it, but I'm not that good at it. So I hired them to do it, and they found hundreds of names, and it's been an amazing experience.
But

Speaker 10 yeah, so the offer is that bigger ticket item. Like they just pay, like, on a quarterly basis,

Speaker 10 however much research they want done.

Speaker 10 And then you meet with them every quarter, and you basically go over the results.

Speaker 3 That's cool. I mean, it's the same, it's the same game plan, right? It's just figuring out what's the offer look like, writing a webinar.
It comes back to the framework Chris keeps saying, right?

Speaker 3 You know, the Mormon LDS market is a huge market with a lot of money. So it's like, you don't have to, I mean, it's a niche, but that's what we want.
We want niches, right?

Speaker 3 So we can target the people. And I think you created a presentation that shows that, like helping people understand the value in it.
And then, you know, creating a desire.

Speaker 3 That's the whole game, right? Creating a desire, what do they need, what do they want,

Speaker 3 and then reverse engineer it. Like, what's the offer going to be? Cool.
What's the what are the false beliefs we got to break?

Speaker 3 You know, everything talked about just it's just reverse engineering and plugging into that offer. So it's the same the same process.

Speaker 3 So I would say for you, as you said you jumped into the program already, I would look at that, like picking, picking either the kid one or that one. Like pick one just to learn the whole process on.

Speaker 3 Because you're trying to do two at once, it's going to be like twice as complex to try to figure out. Like pick one.
It doesn't really matter just if it's if it's the genealogy one, cool.

Speaker 3 It's like just do the process once because you're going to go through the whole process once and you'll learn it, and then it works, doesn't work, doesn't matter.

Speaker 3 Now, you now you have the skill set, you can do it over and over again. And you know, genealogy is like very much like at least a tangible, like you know what it is.

Speaker 3 The other one seems more fuzzy, still, like, I don't really know how this fits in.

Speaker 3 So, maybe do the genealogy one and just go through the process, go through the modules, creating everything through there, and this roll out and see what happens. And I'd be up for buying that.

Speaker 3 I want to buy it for two reasons, actually. I have all my old dead authors, I'm buying all their books, and I want to do genealogy on all of them.

Speaker 3 So, you're going to upgrade me on like a 500-pack of all my

Speaker 3 favorite people. So, mission accomplished, you sold Russell.

Speaker 4 Let's go.

Speaker 10 Yes.

Speaker 4 Perfect. We'll see you then.
Thanks, Jason.

Speaker 4 All righty.

Speaker 5 Clayton, should we take this one new one?

Speaker 6 Yes, let's do it. All right.
So, next up, we have Chef

Speaker 6 Sagar.

Speaker 3 Chef, how are you?

Speaker 8 Hey, Russell.

Speaker 8 Thank you so much for all the amazing value that you have provided.

Speaker 11 Yeah, I was a chef

Speaker 8 till 2017, and after that, I burned my bridges I logged in with my old account so still so

Speaker 8 show a chef okay so first thing I ever learned

Speaker 8 building online in something was on click funnel so that was the first platform I ever used and stick with that since then

Speaker 8 so just to give you a little bit of background and context so I started my

Speaker 8 online journey with affiliate marketing and running Facebook ads and then I saw all the gurus are making more money with teaching the programs.

Speaker 8 So, I started to build my own program, then I sold a couple of that, then iOS 14 changes, etc., happened, and I realized that I was not making enough money, so I stopped teaching that.

Speaker 8 Then, I looked for public speaking myself, and I did that. Then, I started running public speaking courses.

Speaker 8 I have been doing them virtually,

Speaker 8 and I'm gonna do them in person from next October. No, sorry, this October.

Speaker 8 And

Speaker 8 in terms of creating online courses and selling, I've been

Speaker 8 doing things on and off. I've done two cohorts at a high, not high ticket, I mean mid-ticket price, which is 3,000 bucks.

Speaker 8 But I realized that with ad cost and conversion, I wasn't really converting a lot of people. So I want to pick your brain here.

Speaker 14 So

Speaker 8 making courses and teaching people how to sell programs, I have two ideas, and I'm in a bit of a conundrum.

Speaker 11 The first one is

Speaker 8 make a low-ticket offer with which I already built the funnel, etc.

Speaker 8 $34 product with order bump,

Speaker 8 one-time upsell, and then second

Speaker 8 OTO.

Speaker 8 And

Speaker 8 then, once they've gone through the small ticket program, then

Speaker 8 you know, upgrade to the $10,000 program, which is high-ticket, or just stick to the uh high ticket model um you know do the webinar which I found like for me it was turning out to be expensive um I would do everything by myself um just have one VA to help me with this

Speaker 8 or could I do something like in a school community put my all people from public speaking leads and online course lead together give give massive value over there and then upgrade them.

Speaker 14 So,

Speaker 4 or or

Speaker 8 it could be like I focus only on speaking part of it and teach people how to do webinars because I do webinars, I've been doing them for a while.

Speaker 8 Okay, or take that side of the

Speaker 8 business, something of that sort. So,

Speaker 3 how would you what makes you the most money right now?

Speaker 8 Public speaking does.

Speaker 3 Like, actually, doing public speaking or teaching public speaking?

Speaker 8 Teaching public speaking.

Speaker 3 Okay, how much do you charge for that?

Speaker 8 So my basic level program is a 497

Speaker 8 US. That's the beginner level.

Speaker 8 And then 1997, which is 2000 for

Speaker 8 the higher ticket one.

Speaker 3 Cool. So this is what entrepreneurs like to do.
We have this thing called ADD, where we do something and it's successful and then we move to something else.

Speaker 3 And I don't know, I do the same thing, so I understand it. So this is not a diss on all of us, but we have this problem.

Speaker 3 And what's crazy is like, if we just stop every once in a while and be like, what's working? And then we just shift all our focus back on that, it would probably work even better.

Speaker 3 Because right now, we have one thing that's working, and then you have eight other ideas for things, and all of those are great.

Speaker 3 So, like, school groups are great, this is great, like, all of them are great, they all could do good. But if we do all of them, then none of them become great, they all just kind of drop, right?

Speaker 3 And so, I'd be like, if something's working, we're getting traction right now, it's like, cool, put on blinders, shut everything off, and this is just focus on the public speaking, and let's see how much we can grow that.

Speaker 3 Again, back when I first launched my inner circle, everyone came in, almost every single person in the inner circle had eight businesses or ten businesses or whatever.

Speaker 3 And so when I forced everyone to do the very first year, I'm like, you got to pick one baby and kill all the rest. They're like, what, but I love all my babies.
I'm like, I know, I get it.

Speaker 3 I'm the same way. We got to kill all the rest, focus on one baby and one baby only.

Speaker 3 And then, and so I tried to get everyone like focus on creating a webinar, creating an offer, one minute presentation, and let's launch it. And so they would all do that.

Speaker 3 We spent all the focus, and everyone created an offer, a webinar, they launch it, and then they'd come back, like, I made 100 grand on my webinar. What's next? I was like, cool.

Speaker 3 You're not allowed to do anything else till that webinar has made at least a million dollars. Like, but what if I want to do it? I'm like, stop.
You have something that works.

Speaker 3 Just focus on that till it's made at least a million dollars. Then we'll have the conversation.
And they would fight me and fight me. Finally, go back and they do that.

Speaker 3 They get to the point where they did the webinar, got to a million bucks. They come back.
Hey, I made a million bucks. What's next?

Speaker 3 I'm like, now you're going to take that webinar and get it to $10 million.

Speaker 3 But I wanted to, like, I want, I'm like, no, like, you have something that's working. If you've proven to make a million dollars, I say people do $10 million if you just keep focusing on it.

Speaker 3 And it's like this weird thing we want to keep, as soon as we're like, okay, we did it, what's the next thing? It's like, just focus on the thing. So, I would say, you've got something that's working.

Speaker 3 Like, until that thing makes a million dollars, don't do anything else.

Speaker 3 Just optimize, tweak, optimize, tweak, optimize, tweak. When it makes a million dollars, then you're gonna ask the same question.
I'll tell you to do that till you get to 10 million.

Speaker 3 And again, I'm taking my own advice here. Like, we literally just killed like five businesses last month.
I'm like, I do the same thing. I keep bringing new businesses in.
Stop, Russell. Stop.

Speaker 3 Just focus on the thing that's working. So

Speaker 3 that's what I would say for you for sure.

Speaker 8 Okay. Thanks, Russell.
That makes my focus very clear because I had different coaches, and you know, I've been trying to do multitasking.

Speaker 8 And I like to build and then test a little bit and then burn a shitload of money and then try another one and then another one. And in this market, there are like heaps of models.

Speaker 3 I was telling that to you, but I was telling it to everybody else because everyone here has got the same, everyone's like, oh no, I got to kill all my babies, too.

Speaker 3 Like, this was not just for you, this was for everybody. So, everybody, that's the advice.

Speaker 5 Let's give Chef Random applause.