The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30

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Speaker 5 What's up, everybody? This is Russell and back by Popular Demand. We are bringing back a Q ⁇ A episode.
As you guys know, inside of One Funnel Away, well, maybe you don't know.

Speaker 5 Inside the One Funnel Away Challenge, by the way, if you go to onefunnelaway.com, you can sign up for free if you are an active ClickFunnels member.

Speaker 5 We do Q ⁇ A's every single week, and I used to post them a lot more often. Nowadays, I've been posting a lot less.
We'll probably start posting more of those on the One Funnel Away podcast.

Speaker 5 But this week was so good. So many cool things.
So many things would benefit you guys.

Speaker 5 We had a chance to go deep with the VIPs, and it was,

Speaker 5 I thought it was awesome. So I want to drop it here on the podcast.
And so that's the game plan. So you have a chance to listen to some Q ⁇ A with me and our OFA VIPs.

Speaker 5 And by the way, if you haven't joined the One Funnel A challenge yet, we literally just redid the entire thing. It is insane.

Speaker 5 It doesn't matter if you want to do e-commerce or the expert business, you dive in there. We're going to help you get your funnel done and launched and live.

Speaker 5 It is completely free if you're an active ClickFunnels member. So if you already got a ClickFunnels account, boom, just go log in, lock it out for 30 days and go and do it.
It'll change your business.

Speaker 5 It'll change your life. If you don't have an account yet, then now is the time to go.
And if you go to onefunnelaway.com, you'll get a free trial there and then jump into the training.

Speaker 5 And on Friday, jump on and do some Q ⁇ A with me. I do Q ⁇ As almost every Friday whenever I'm in the office.
And so you have a chance to get your questions answered if you're one of our VIPs.

Speaker 5 So go into that right now. And with that said, I hope you guys enjoyed this episode of of the QA Show here on the One Fun Away Challenge.
All right, talk to you soon.

Speaker 4 This is the Russell Brunson Show.

Speaker 7 Good morning, good evening, good afternoon, rock stars. So good to be back with you all today.

Speaker 7 Ah, great to be Friday, because you know what that means. It's lunch with Russell Day.
Do me a favor, put your hands together, get excited with me. Let's bring up Mr.
Russell Brunson.

Speaker 7 How are we doing, Russell?

Speaker 5 I'm doing so good, Dante.

Speaker 9 How are you feeling today? I am amazed.

Speaker 7 It's my favorite day of the week. That's an easy question.

Speaker 7 But Russell, I thought we could start this out just by talking a little bit about one-to-many presentations. You're the man when it comes to those.
And this is the new track in OFA.

Speaker 7 So could you just kind of fill us in on one-to-many presentations? What's the mindset? And what should we really be looking at for the next four weeks?

Speaker 5 Yeah.

Speaker 5 Well, I'm excited because we updated the expert side of OFA to do this because the reality is if I I look at the rest of my entire business, what we're doing with all of our students at every level, from like, you know, selling online event to the Prime Mover coaching program to my inner circle, to my even my Atlas group I met with the last two days, like the thing we all focus on is creating one-to-many presentations, like mastering them, tweaking them, changing them, increasing them, scaling them.

Speaker 5 Like, it's kind of the core thing. And in the past, OFA didn't necessarily go as deep into those.
We spent more time on some other stuff.

Speaker 5 And so we thought, let's make this more congruent with what we're teaching at every other level. And so, what one-to-many presentations are,

Speaker 5 it's funny because how many guys are good salespeople? You're great selling one-on-one. If you are, raise your hand.
If you're like, I'm a great salesperson, okay.

Speaker 5 I'm the worst salesperson on the planet. Okay.
Introverted Russell. If you get in a conversation with one-on-one and you want me to sell you something, I'd be like, hey, you should buy this thing.

Speaker 5 And then if you're like, no, I'm like, you just have it for free. It's cool.
Like, I'm the worst that it scared. It makes me very, very nervous.

Speaker 5 But people who are great salespeople, what they can do is they can have a conversation with somebody. And in that process, they find out their concerns.

Speaker 5 They can change the presentation and you resolve the concerns and you sell something, right? Online, it's much more difficult to do that because you're not having a one-on-one conversation, right?

Speaker 5 We are sending a whole bunch of traffic through a funnel and the goal of every funnel is just one thing and one thing only, which is to deliver a sales presentation, right?

Speaker 5 And so you have to look at it differently. How do you speak to the masses when you don't have the ability to resolve concerns? Right.
And this is how I kind of got started, man, 20 some odd years ago.

Speaker 5 I started going to seminars and watching really good speakers and I started learning how to do it. And I got, and some of you you guys have probably seen the video clips of me initially.

Speaker 5 I was like really, really, really bad, but I learned how to do it, right? And learned how to craft a presentation where there could be 100 people in the room.

Speaker 5 I could give a presentation and I can get 30 of them to run to the back and give me the money, right?

Speaker 5 Or if there's a thousand people in the room and get three to 400 people. If there's 10,000 people, right?

Speaker 5 And when I learned how to do that first, then when we started coming online, I realized that the same psychology of giving a presentation, you know, in a big, huge event room is the same psychology of a webinar or a challenge or a video sales or anything else, right?

Speaker 5 No matter what it is I'm selling, the sales principles of one-to-many selling are the same. And so we thought the best way to serve you guys, honestly, would be focusing on that.

Speaker 5 Because if you can learn that skill set and then plug it into a funnel, and obviously for the OFA, we're going to be focusing mostly on the webinar funnel because I think

Speaker 5 like when I'll send down one of the questions I get asked a lot of podcasts is Russell, if you lost everything, what would you do? And it's like, I know every funnel probably more than anybody.

Speaker 5 Like I'm obsessed with them. Like I've funnel hacked a billion funnels.

Speaker 5 Like if I was to like start over from scratch, honestly, and I own and I and I had to be successful, I would build a webinar funnel. It's the most simple of all the funnels.

Speaker 5 It's literally two pages in an order form. So three pages and then a presentation.

Speaker 5 And so we thought for the OFA, let's make the tweaks because the last couple cohorts, it was a little more complicated. I was like, this is going to be simpler.
It's the simplest funnel.

Speaker 5 And we focus on what really matters, which is creating a really good presentation and then

Speaker 5 selling whatever it is you're going to offer. And so that's what they are.
Learning this skill set will be the most valuable thing I believe you can possibly learn.

Speaker 5 Honestly, the funnel side is actually easy. Like learning how to present and make a present, like to sell something is the key.

Speaker 5 And it's the key to get people to buy from you, to follow you, to continue to follow from you.

Speaker 5 You know, we built our entire, the entire ClickFunnels movement on the back of some really good one-to-many presentations.

Speaker 5 And so that's what we're going to focus on because that's what I think is the most valuable thing we could possibly give to you guys.

Speaker 5 And so hopefully we've had a chance to dive in this week and start going through it to kind of start, you know, learning about it. But it's, it's my favorite.
So I'm excited about it.

Speaker 7 It's it's awesome. If you guys haven't, I know most of you probably have not made it through.
You're in your week one right now. So technically, you shouldn't have made it through.

Speaker 7 You might not even be there yet. But it is.

Speaker 7 I agree, Russell. I took perfect webinar secrets way, way, way back in the day.

Speaker 5 And

Speaker 7 it's funny. Sonia was just asking, you know, how do you speak, Dante? If I want to do these things like you and Russell do, how do you do that?

Speaker 8 And I gave her the exact same advice you just gave.

Speaker 7 So I want you guys to know this is the way. This is the way.
Just do what Russell says. It's what everybody else has done.
It's It's what I did. I promise.
Do it. Implement.

Speaker 7 Implement every single day. And like we just said, unabashedly, we don't step through

Speaker 7 fear.

Speaker 8 We step through faith here at ClickFunnels.

Speaker 5 One thing I say too is like, as you're learning this skill set,

Speaker 5 this will cross over in a lot of other areas of your life as well. Like

Speaker 5 I have people all the time messaging me like, hey, I had to give a talk in church and I've never spoken before. I had to teach a lesson.
And so I just got the perfect webinar.

Speaker 5 I taught the perfect webinar. I just structured my talk in the perfect webinar.
And like, when the thing was done, people were going crazy, you know? And like

Speaker 5 Eric Thane, who's

Speaker 5 in our community, and I think we have some training from him inside the members area too, but he started taking my perfect webinar and shrunk it down to a 90 second and does it organically with reels.

Speaker 5 But it's like it's understanding like human psychology, right? So if you understand psychology, you can use it in your sales presentations, in your webinars, in your YouTube videos.

Speaker 5 Like understanding and learning this will help you to speak anywhere you're doing. And if you're in the expert track, obviously you're probably wanting to speak.
You probably want to sell.

Speaker 5 You probably want to train. You want to teach.
You want to change people's lives.

Speaker 5 So all like this skill set that you're going to be learning through it weaves into all the things you're doing, not just the sales presentation, although the sales presentation obviously is the focal point that gets people to follow you.

Speaker 5 So it's the most important one. But yeah.

Speaker 6 Awesome.

Speaker 7 Man, well, I'm excited for this. I see HK has a question in the Q ⁇ A.
So if you guys have questions, please do put those in the Q ⁇ A. But Pamela's hand up.

Speaker 7 She's been hanging out and waiting, and she is ready to come up and talk. So, Pamela, let's bring you up.

Speaker 10 So Russell, first of all, congratulations to you and just all of your, the lives that you've impacted. It's not just, of course, how successful you are financially, but it's just

Speaker 10 the impact that you've made in my life. And I've been in Prime Movers for the last month and a half and it's just been incredible.
And just the little tweaks.

Speaker 10 So I want to hurry because I know we don't have much time, but I also want to thank Dante.

Speaker 10 Russell, you have a gym. I know you already know this, but Dante is absolutely amazing.
I don't say that, Dante, to sweeten you up, but you are.

Speaker 10 And how you give to each person no matter what, until you can't give anymore, until they're done. That's when you're done.
So thank you for that. So I am flying my plane.

Speaker 10 It's already flying, but I'm trying to create a stealth. stealth like you've created your stuff in

Speaker 10 right and so i am a business coach a coach coaches and i have created a one-stop shop academy. That one-stop shop academy is basically $5,000, $49.97.
And then I have a membership that's $47 a month.

Speaker 10 So I am doing my best to combine both my prime mover, you know, the fountain head training and also the click funnels.

Speaker 10 What I decided I wanted to do is do my first click funnel make it for the membership. And so that's what I'm working on now.

Speaker 10 But I'm really trying to figure out how do I merge to without being overwhelmed because I'm holding classes

Speaker 10 and I'm also doing the webinar. I was doing the webinar before I came into Prime Mover.
So I said, now I need to create the perfect webinar.

Speaker 10 And in my webinar, originally, I was selling them into a call with me. But after your training, I tweaked just the first few slides and I got up the nerve to sell.

Speaker 10 I got the first sale that I had from selling live. And I said, my God, thank you, Lord.
So I got to keep going because I'm only through the first

Speaker 10 three slides, right?

Speaker 10 So I thank you for that. And so how do I, what do, what do you, I guess, I don't know if this is the best use of your time,

Speaker 10 Russell, but again, I'm trying to merge the two, creating the first funnel and working through my fountain head, right?

Speaker 10 So I'm a little overwhelmed, just, I'm just being honest.

Speaker 5 Okay. Well, as fountain heads, you know, the six modules, I think module four or five, they start building out the funnel.
So step one is like creating the offer.

Speaker 5 Step two, then is creating the presentation. And then step three is then building the funnel and launching it.
So it's all built into that.

Speaker 5 If you're just kind of following the steps, what module are you in

Speaker 5 there right now?

Speaker 10 I am,

Speaker 10 I'll be honest. I've been, I did one, I did two, I did some of three, and that's as far as I've gotten in between, you know, still running my cohort and still, you know, managing my membership.

Speaker 10 So it's just been a little overwhelming.

Speaker 6 Okay.

Speaker 5 Um, how do you do your fulfillment right now? That's like that's what's overwhelming you. Are you are you doing live calls or how do you fulfill?

Speaker 10 So I do the so I do the well, in terms of the fulfillment, in terms of the webinar. So I do the webinars, I do the emails, and do I do, then I do follow-up calls afterwards.
Is that what you mean?

Speaker 5 But then if somebody buys, are you also then doing fulfillment when they buy?

Speaker 10 Yes.

Speaker 5 And what does that look like?

Speaker 10 That looks like them going to my website, them purchasing, and then they get an email with their agreement. They sign that.
Then they get their welcome packet, and then we schedule their orientation.

Speaker 5 Okay. And is it they get a bunch of calls? Is it a membership site? Is it like, what are they actually buying?

Speaker 10 Right. So they get a membership, well, the site, right? So we have a portal that.

Speaker 10 all of the training is in and then we also meet on monday nights i meet with them personally on monday every monday okay Tom?

Speaker 5 Okay, so sounds like

Speaker 5 your problem's overwhelmed. So you're trying, because it's trying to do all the things, right? Is it just you in the business? Are you running by yourself?

Speaker 10 Pretty much yes.

Speaker 10 I do have someone who volunteers.

Speaker 5 Okay.

Speaker 5 So, I mean, for me, it's just like, you know, I have the same five days a week everybody else has. And so it's like, I just got to figure, you know, I got to block things out.

Speaker 5 So for me, especially when we're going click funnels, you know, my number one driver, because, you know, I'm the salesperson, whatever, is like, I need to be doing the webinars.

Speaker 5 And so that was like the number one thing and so

Speaker 5 but then you got to drive traffic you know so there's a lot of things so ideally I mean

Speaker 5 the the first part of this is like as you start like making sales it's reinvesting those into people that can help you right into a team because if you're like trying to learn how to run ads plus you're trying to learn how to do the webinar plus you're trying to do the fulfillment like it can it can definitely get overwhelming

Speaker 5 I would even look at like the people who are already in your community, people who have bought from you, like there's probably someone in there who's like a rock star, who, who knows marketing, who's obsessed with you.

Speaker 5 And if you're like, hey, I want, I'm looking for somebody who can be a part-time assistant or can do whatever. There's probably someone that can help you with some of that stuff.

Speaker 5 And I'd be looking for that.

Speaker 5 Because the biggest thing, entrepreneurs, like when we first get started in this business and we're starting to do stuff, like we're doing everything, right? We're juggling 45 different things.

Speaker 5 And it's a lot of skill sets to learn and to manage at the same time. And it's hard.

Speaker 5 But at first, we have to, right? I was the same way. At first, I had to.
It was me doing everything. And so I learned copywriting.
I learned website design. I learned graphic design.

Speaker 5 I learned, you know, I had had to learn all the things. But as soon as I started making money, as soon as I did, like, I wasn't like cashing up checks and buying anything.

Speaker 5 I was like, okay, I need help. And I'm like, which part of this do I hate the most? I was like, I hate,

Speaker 5 you know, whatever. So like, I hired a programmer that was like, I got stressed out by support.
So I hired someone to do support.

Speaker 5 And then you start kind of replacing those people, which gives you, takes them off more and more time so you can focus on your unique ability.

Speaker 5 And my guess, my assumption are for most people at Expert Business, our unique abilities are two things.

Speaker 5 Number one, we got to be the one who delivers a presentation to sell, and we got to be the one who fulfills right because

Speaker 5 it that's harder to find somebody eventually you know eventually you can you can you see how we do it in prime mover we've got coaches and facilitators and stuff but it takes a while to get to there and so like I would say the most important things you can be doing is like I would say if I was here I'd say I'm gonna do a webinar every Thursday I'm doing a fulfillment call every Monday and those are your two the two things that are blocked out right and then you got to dedicate time obviously to work on the webinar I'm assuming you're probably good at what you do so I'm assuming you don't prep as much for your fulfillment is that that correct?

Speaker 10 No.

Speaker 5 Yeah. So I would say, you know, if it was me, I'd be blocking out every day, two hours working on the webinar, and every Thursday I'm delivering a webinar.

Speaker 5 And then, so it gives you an hour to, you know, or maybe it's, again, if you're going through the prime mover, maybe it's like you're doing one day a week where it's this webinar day where I'm going through the

Speaker 5 virtual trading. I'm working on and trying to get that ready and then just getting it ready for the next week.
You just keep improving upon the webinar every single week.

Speaker 5 But it just comes out of blocking those things out. And then it's like, hey, now how am I going to fill the webinar? Like, and do you have, I don't know, do you have a list right now?

Speaker 5 Do you have a following? Do you have anything right now?

Speaker 10 We have about 1,500. And I was doing ads, but I stopped them because something crazy happened where it automatically jumped to like $27 or something per person.

Speaker 10 I didn't understand it. So I just stopped it and said, let me just keep with my

Speaker 10 training with you and until I get to that point.

Speaker 5 So if you look at the Wealth Twins did

Speaker 5 in Primur program, they had the list, the same. I think they had like 2,500 personal lists.

Speaker 5 So each week while they were learning this webinar, they would email like 250 people from the list and just invite them, get them on the webinar, and then they had a chance to do it.

Speaker 5 And then they afterwards, because they didn't know, you know, why is my offer not converting? So they would ask the people, like, why didn't you buy? Like, oh, you're looking for this.

Speaker 5 So they tweak the offer. The next week, they did it to the next 250 people.
And then the next two.

Speaker 5 So it took them like, I don't know, two, two and a half, three months before they hit the entire list. And then at that point, they started back over to the first part again.

Speaker 5 And they have some time just to keep testing this amongst their own little audience there and learn it out. And that gives you a chance to like really perfect the presentation.

Speaker 5 And then hopefully in that window, you've made a bunch of sales. Now it's like, hey, now we can invest money in ads.
We can hire somebody who runs ads for this. Or maybe it's focusing more on organic.

Speaker 5 Or maybe, again, I don't know if you read Traffic Seekers book. There's a lot of ways to get traffic.
And it's not always paid ads is the best.

Speaker 5 Like we didn't buy our first paid ad in ClickFunnels for two years.

Speaker 5 The first two years was me just networking with people who had customer lists and doing joint ventures where they would promote the webinar.

Speaker 5 We split the money 50-50, you know, and so there's a lot of different ways to do it.

Speaker 5 I think for right now, if I was you, I would try to simplify things and just say, okay, I'm going to email, you know, a fifth of my list this week.

Speaker 5 And Thursday, I'm doing the webinar, and I'm gonna get as far as I can, and I'm doing my best. And May, I got a call, but that's easy.
But the next week, all I'm doing is focus on the webinar.

Speaker 5 I'm gonna email the next 200 people on my list. I'm gonna be going through the training, get as much as I can to make the webinar a little bit better this time.

Speaker 5 I'm gonna pitch it again and just keep doing that until that presentation is rock-salt and keeps converting. Does that make sense?

Speaker 10 That makes sense because right now I've been marketing to those who signed up for the ads, which is like 800-some people or close to a thousand.

Speaker 10 So, I just every week, because I've been doing this webinar every week since January.

Speaker 10 So I guess that's okay. Yeah.
No, you're saying break it down even further, though.

Speaker 5 Well, just be emailed the same list every week. Eventually, they've seen the same ad every week for you know what I mean? Yeah, yeah.
So it's like, um,

Speaker 5 yeah. Do you, how'd you build your list initially?

Speaker 10 It was the ads that helped that really. It was organic, let me say that.
And then when I started running ads during the summer, it started picking up. So we have a little over 1500 now.

Speaker 6 Okay.

Speaker 5 Organically, where where were you doing organic organic social media so linkedin instagram facebook which one's been the most successful for getting customers for you

Speaker 10 facebook has i would say okay

Speaker 6 organically

Speaker 10 organically yes that and just because i've been in industry for such a long time i guess it should be more i know but you know that and then my my clients they refer other people to so okay so i say then i would pick one so like because you start getting, I mean, you need to have an organic presence to start keep bringing leads in and new, like it bring new blood in.

Speaker 5 So, I'd only focus on one. So, I wouldn't focus on LinkedIn and Instagram and TikTok and Facebook.

Speaker 5 If Facebook's the best one, I would shut everything else and just focus on that one platform and just start going live there, just talking about like, I'm creating this presentation and checking.

Speaker 5 I found out I found this really cool thing and then share an idea. Like, if you guys want to register, check it over here.

Speaker 5 And the next day, like, okay, I'm working on my presentation for this week and I was doing some research. And, like, so-and-so said this cool thing.
It's amazing.

Speaker 5 You're gonna, I'm so excited for the webinar this week. And just keep like doing that free organic stuff.
Just like it's seeding what you're doing. It's showing your excitement.

Speaker 5 It's showing your energy. And it'll start growing.
And that'll start getting people coming back to you. You know what I mean?

Speaker 10 Yes.

Speaker 5 But that's what I've been doing because while you're in this testing process, you got the list you have right now, but also it's just doing organic stuff.

Speaker 5 Don't worry about, you know, the ad game is a whole new game you got to learn, but I wouldn't focus on that right now. I'd focus on just doubling down in one spot.
You may be doing something fun with

Speaker 5 your clients who do refer people and like, and, you know, do a call, especially with them and ask them to refer people and you'll pay them half the money if anyone buys and like you know there's a lot of little things like that you can start doing that don't cost any money um to kind of leverage the resources you you currently have thank you so very much i appreciate that lots of great gems thank you no worries yeah well good luck and keep us in the loop as you keep going will do i'm looking aiming for that to comic club not aiming it that's my goal this year that's awesome i love it

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Speaker 7 Hey, girl, I'm curious, man.

Speaker 7 You and Todd and all the partners, you guys have been able to magnetically attract the right people to be in this business, right?

Speaker 7 And I'm just curious, like, for me, I found you eight years ago at 12 o'clock at night, searching for how do I bring leads into my real estate business, right?

Speaker 7 And then I found you, I listened to you, I did the thing, it worked, and that changed my life. And then I said, I don't like being a realtor.

Speaker 7 I'm not trying to drive soccer moms around all night, but this world, this is what I like. So, cool, that's my story.
It worked out for me. Do you have like,

Speaker 7 do you have a go-to method for, or do you have a go-to strategy on like, how do you, how do you get the right people into your world then to take the next steps with you?

Speaker 5 Yeah, that's interesting. I think,

Speaker 11 I mean,

Speaker 5 the overarching strategy is like any of you guys, me, me and Click, as a visionary, we cast a vision, right?

Speaker 5 And people,

Speaker 5 they see a vision, they want to plug in, right? So it's like when we launched the ClickFunnels movement a decade ago, it was like, we were cast the vision, and here's the thing.

Speaker 5 And I was talking about time and we were sharing it. And from that, we attract a lot of people to us.

Speaker 5 And what's interesting when people get attracted to me or to my world, it's not always people who are going to become like, they want to go launch their own business, make a billion dollars, right?

Speaker 5 They're people who like are entrepreneurial, but for whatever reason, maybe they want to be, we call them entrepreneurs.

Speaker 5 Like, they don't want the risk of maybe starting something else, but they love this idea and the concept. They want to do it inside of, you know, what we're doing, which is amazing.

Speaker 5 It's like, we've got, I don't know, 350, 400 people. And I would say the majority of the team that we have, as you know, Dante, are very entrepreneurial.
Everyone's got side hustles.

Speaker 5 Everyone's here, but they also like the stability and security of having having a job. And so I love hiring entrepreneurial people

Speaker 5 who are entrepreneurs because

Speaker 5 like, I don't know, you guys are, we're entrepreneurs. Like we get more done in a day than most humans get done in a year.

Speaker 5 And so it's like, I'd rather have a whole bunch of them than a whole bunch of non-entrepreneurial people. Right.

Speaker 5 And so I think that's a big part of it. And sometimes we just open up.
In fact, I remember

Speaker 5 a couple of times, like I remember the first time we opened up customer support roles. People that applied were people who are using the platform.
They had success, but they just, and they loved it.

Speaker 5 They just wanted to serve and be part of the mission. They, like, they, like, I just want to help these people because I, like, I'm these people, but I love it.
And they just wanted help.

Speaker 5 And, and I was confusing at first. I'm like, I'm like, you're trying to build a funnel.
Why would you want to be support? Like, because I just love this mission and this vision.

Speaker 5 Like, I want to help everybody do this. And, and that's what they wanted more than like them launching their own brand.
They loved supporting people who are launching and so on and so forth.

Speaker 5 And so, um, I would say, like, so many of our great hires and people who have been here for a long time who are like the needle movers didn't necessarily come from a help wanted ad, they came from people who are in our community already.

Speaker 5 And when we opened up opportunities, they came in. I mean, a good example on the coaching side of our business: Bill Allen is someone who he built a hugely successful real estate coaching company.

Speaker 5 He's been in my highest, he paid $250,000 a year to be my highest level mastermind.

Speaker 5 And then I opened an opportunity for, I was looking for someone to be a CEO and he put his business on the side and came over to me. And I'm like, why are you doing this?

Speaker 5 I think you have a hugely successful business. You pay me more per year to be my mastermind than I'm going to pay you.
to be the CEO of our company. He's like, I just, I love this community.

Speaker 5 I'm going to be part of this. Like, this is more exciting than my business.
I'm like, it doesn't make any sense to me.

Speaker 5 But like, that's how I think you get the the right people: you cast a really cool vision and you create opportunities within your business for them to grow and develop.

Speaker 5 And, um, and that's how you find that they're great people.

Speaker 5 So, I always tell people when they're getting the first few hires, especially, it's like, go to your existing fan base and community because most of those people, there's just people there who are following you because they're obsessed with what you do.

Speaker 5 And if there's an opportunity for them, they would drop everything to do that because they just love the mission and the vision.

Speaker 5 So, I think it's casting a hardcore vision and it'll attract your customers, but also attract your entrepreneurs as well

Speaker 7 that is awesome all right this so glad fridays are back this is amazing it's so good to be back in zoom i get to see your guys faces this is i agree i miss zoom i didn't like the other one as much so man not a chance this is this is the stuff right here okay so hey i want to hop over uh to hk hk had a fantastic question

Speaker 7 And I don't know why it's not letting me spotlight you, HK, but hey, feel free to unmute and let's talk about it. I'll read HK's question why they get set up.

Speaker 7 They said, I have a high-ticket coaching program, $1,999.

Speaker 7 I did some webinars, but no sales. My question, during the webinar, should I share the price of the coaching or should I ask to book a call to discuss the one-on-one? What are your best practices?

Speaker 5 Good questions. Okay, so a couple things.
Number one, have you gone through the perfect webinar training that's inside of the One Funaway Challenge?

Speaker 5 If not, go through there because you'll learn how to structure the script. So, yes, 100% of the time, I always share the price when I'm doing my presentation.

Speaker 5 As far as pushing to a call versus just doing a straight sale, so this is something what I found

Speaker 5 because both work. Typically, it's like, do you want to have a sales team or do you want to be taking phone calls? Me personally, I am scared to death.

Speaker 5 My number one fear, it's funny, like most people's number one fear is like speaking, public speaking. My number one fear is calling someone on the phone.
I hate it.

Speaker 5 It's why I make, you guys, Dante, like, I don't talk on the phone. I can do Voxer because I, like, I hate phone calls.

Speaker 5 Um, and so, like, I've tried to build a business where you don't need phone calls. And so we've sold everything up from, you know, a thousand dollar offers to $10,000 offers

Speaker 5 to literally a million dollar offer with a presentation and no salespeople. So

Speaker 5 there's a false belief people have, like, just sell, you know, sell over a certain price, but you have to have the phone. You don't.
You just have to get really good at presenting.

Speaker 5 But some people love having calls. They love doing phone calls.
And that's you and your personality, then yeah, drive it to a phone call.

Speaker 5 If you drive to the phone call, you're not necessarily saying the price.

Speaker 5 You would would do a little bit more of a blind offer, and you can push to a phone call and do the phone call, but you're at $2,000, which is realistically, it's not a high ticket.

Speaker 5 That's a mid to lower ticket. $2,000 is an easy price point to sell on a webinar direct.
One little secret ninja hack, and then I'll open it back up if you ask me any fault questions.

Speaker 5 We did this on our selling online challenge. We're selling a $10,000 offer without a call center.

Speaker 5 And so, what we do, we used to push just directly to someone go pay 10 grand or a payment plan, but we made a shift 60 days ago that changed the game for us.

Speaker 5 We had people put down a 900, like a $1,000 deposit to lock in their space where if they don't lock in their space for a certain time, they lose the ability to have lifetime access.

Speaker 5 So there's some urgency and scarcity, but they put it on down payment and then on the next page, then they pick a payment plan or whatever. But that got people to move quickly.

Speaker 5 So my next $2,000 webinar I'm crafting at right now, I'm going to do something very similar where it's like it's a $2,000 offer, but right now you got to go do a $100 deposit or $200 or something like that.

Speaker 5 Because that gets people to move, gives them urgency and scarcity. It takes away like, oh, okay, do I need to call my bank? Do I have to talk to my spouse?

Speaker 5 It's like, I need to get the unlimited bonus. So go lock it in really quick, you know, boom.

Speaker 5 And then on the next page, they can then call your wife, call a credit card company, move things around, but it gets people to move quickly.

Speaker 5 For example, again, on selling online on a traditional day, like day of the pitch, we would sell on average

Speaker 5 like 30 people by day number one.

Speaker 5 We shifted to this $1,000 deposit. In the last cohort, we sold 120 people on day number one.
So it was like whatever 4x sales by just tweaking the way the offer was.

Speaker 5 Now, I've never done it yet on a $2,000 offer, but 1 million percent my next one I'm doing, I'm doing it that way because it works so efficiently and so effectively.

Speaker 5 So, anyway, there's a couple ideas. Um, and so if you have any follow-up questions that I can see your face, I'd love to love to hear them.

Speaker 7 Well, I do. The bait, the bait for that, Russell, is lifetime access and the unlimited bonuses.
Is that right?

Speaker 6 Yep, cool. Yeah, all right.

Speaker 13 Thank you, Russell, for sharing all of that. And

Speaker 13 also giving confidence. This is not a high ticket.
This is a mid-ticket. Okay.

Speaker 13 I was thinking

Speaker 13 this is something people will not pay for. So my first webinar, I actually did after doing the training, then looking at the videos inside the community.

Speaker 13 And I tried to craft the webinar based on that. I think I did it fine because when I did the first webinar, I had almost 18 people showing up, showed up.
And this webinar took almost hour and a half.

Speaker 13 And I had almost everybody till the end.

Speaker 13 Nobody buy it. I thought, okay, then what's happening? I don't know what's going on.
So hence, I asked this question.

Speaker 13 So I think I like the way this you mentioned, maybe a small deposit and maybe rest later on. I'll try that and see it.

Speaker 9 You had 18 people on, as I said?

Speaker 6 Yes.

Speaker 5 So a couple of things to think about is the sample size is small. So it's hard to know if it's converting or not, because 18 people

Speaker 5 is too small of a sample size. So like, oh, we're converting 10% or 1%, you know.

Speaker 5 But what I would do at this small scale, and this is, and Dante can confirm this, but in Trey's calls, what Trey has everyone do in the e-comm side is he hasn't called their customers.

Speaker 5 And so, what I would do is I would call those 18 people and just be like, hey, thanks for your webinar. I appreciate you.
Like, give me your feedback. I'm kind of new to this.

Speaker 5 I want to get your feedback. And then specifically, ask them, like, I'm curious, like, why you didn't buy it.
Like, I'm not pushing you guys. I'm curious so I can fix the offer.

Speaker 5 Like, what is it you're actually looking for?

Speaker 5 We had the Well Twins do that in the Prime Mover program, and their customers literally were just like, oh, I didn't want because this. And told them a couple of things, like, huh?

Speaker 5 So they changed their offer, and now they're crushing with it.

Speaker 5 So it's just, it's just asking that that specific question and sample size isn't huge 18 people if you're like me and you're scared of the phone have somebody else do it because you don't have to be the one who actually does it but if you're uncomfortable like i would just call the 18 people and ask them that question because right now you're at the phase where you've got to figure out the offer right like a one-to-one presentation is all about step one is like getting the right offer step two creating the right presentation and step number three is driving the traffic and so you know you've got some traffic there not a ton yet presentation we have no idea if it's good or not so i come back to phase number one which is like hey we got to figure out if the offer is right first.

Speaker 5 And so, I call those 18 people, find out what they buy, what like what they were actually looking for, like if the offer, like, if how could I have structured differently?

Speaker 5 We'd be more interested in it, and they'll just tell you flat out, like, well, you know, I did this or whatever the thing might be. And so, that'd be my next phase for you.

Speaker 5 What market are you in, by the way?

Speaker 13 So, uh, I'm in technology, and I help people land a technology job basically who are coming from a different background. And this is basically from whatever they are doing to a six-figure job.

Speaker 13 This is a first six-figure job.

Speaker 5 Oh, cool. Yeah.
So, $2,000 for six-figure opportunities is very low ticket, right? Because it's like, you give me two, you're going to get 100.

Speaker 5 You know what I mean? Like, so I think a big part too is making sure that your presentations

Speaker 5 scripted.

Speaker 5 And again, I just keep going back to the perfect webinar training inside of OFA, but like, as you go through, like, learning how to script it correctly, because by the time it's done, the feeling you want them to have is like, I give this guy two grand and I'm going to go to 100 grand.

Speaker 5 Like, that's the cheapest 100 grand I ever made, right? You're selling money at a discount.

Speaker 5 Like that's what in all webinars I'm trying to do, no matter what market I'm in, it's like you're selling money at a discount.

Speaker 5 So I need them to believe that the money they give me is way less than what they're gonna get back. Because if they do that, it's like they have to give you money, right?

Speaker 5 If you walk up to someone on the street, like, give me $2,000, I'll give you $100,000. Like everybody 100% of time would say yes to that, right?

Speaker 5 So the crafty of the presentation, the entire goal of the presentation is to get the person to believe that

Speaker 5 they're getting money at a discount, right? And you can weave that into any market, right?

Speaker 5 Like we've done it in the alcohol addiction space, done it in the marriage relationship space where you're like, but I'm not selling a business opportunity. It doesn't matter, right?

Speaker 5 Someone gives you $2,000 for a marriage consulting course. They're not spending half of everything they own on getting divorced, right? Someone gives them $5,000 to help overcome alcohol addiction.

Speaker 5 They're not, you know, getting in a car wreck and killing, like you're looking at all like the cost of inaction, what it looks like.

Speaker 5 And if you can make the argument that way, then people are like, oh, yeah, like, of course I would give you, like, I'd be an idiot not to give you this money.

Speaker 5 And so, like, that's the, that's the magic you're trying to, the feeling you're trying to create through the presentation. That's what the perfect webinar will teach you how to do.

Speaker 5 It's like keep going back and tweaking that presentation.

Speaker 5 But I'd say, step number one, for you, I focus on the offer, call those 18 people, find out what they didn't buy, and step number two, then update the presentation of the offer based on that.

Speaker 5 And just keep thinking, like, how do I make them feel like this is getting money at a discount? Because

Speaker 5 that's when they have to buy from you. You know what I mean?

Speaker 13 Sure. Thank you.
And one last question. Like, when you say 18 is a lower number.
So

Speaker 13 what kind of numbers you have seen, like people joining webinars, how much conversion do we see usually in webinars? Because this is all organic.

Speaker 13 I did not run ads to bring these people into my webinar.

Speaker 13 I created a Facebook group, which is like 4,500 people so far. And I have an email list of 2,000-ish.

Speaker 13 And these people basically come from there. These are all, they know me.
They came through that.

Speaker 13 I just want to understand like next time if I target a webinar, so what's the number of people I should target?

Speaker 5 And then basically, what's the conversion rate you have seen in webinars cool um there's a couple different numbers again it changes industry by so it's not a hard set number but I look for is when I want to when I want a presentation when I get to the stack and the close I want 10% of people who are there to buy so if I if I get to the spot where I'm transitioning to sell I always look at the number if there's if there's a hundred people at least 10 should buy if there's a thousand people a hundred should buy um so that's kind of the the metric we're looking at there i'm trying to reverse engineer because based on per registrant

Speaker 5 i'm trying trying to get better now. Like with selling online, we do it all based on per registrant.

Speaker 5 So someone who's buying $100 tickets selling online, we get 5.5% of the people who buy that to buy the $10,000

Speaker 5 upsell. In a webinar, if we're at 10% there, our show up rates like 25%, it's 104.
So you're looking at 10, like 2.5. So it would be like 2.5% of registrants would buy your offer.
I think that's...

Speaker 5 I think, you know, two and a half to three percent of registrants, I think that ends up being what should buy. My math might be wrong on that, but I think I'm right.

Speaker 13 No, and thank you very much, Russell. And first of all, like, not first, last of all, thank you for taking my call.
I never thought that

Speaker 13 this is like, I'll be able to speak to you. I saw some, I was in a different platform originally.

Speaker 6 I took some of the courses there.

Speaker 13 I never got to speak to anybody there.

Speaker 13 I thought, man, this is all full scam. And when I saw this VIP community coming in, I just uh basically joined like right away when I saw that.

Speaker 13 I have some, I'm on vacation for two weeks. I thought, this is the best use of my time.
I'll use this time.

Speaker 9 I'll talk to you guys.

Speaker 13 And I was still not sure that will I speak to somebody, but I am speaking to you guys. I spoke to Dante.
He spoke, he gave me amazing advice. Thank you, Dante.
And I'm speaking to you today.

Speaker 13 So this is not a scam. And this is an amazing community you have created.
Thank you.

Speaker 5 Well, thank you.

Speaker 11 We appreciate that.

Speaker 11 Where are you at? Where do you live right now?

Speaker 13 I'm in Canada.

Speaker 5 Canada. Okay, cool.

Speaker 5 Very cool. Great to meet you.
And hopefully, we'll see you on more calls.

Speaker 9 Yeah, thank you.

Speaker 6 Awesome.

Speaker 7 All right, let's pull that down and let's hop over to Sarah.

Speaker 10 Hi,

Speaker 10 so happy to see you again. And thank you for everything you gave to Funnel Hacking Live and everything.
I was so glad to come. And it was a special moment.
So moving. All right.

Speaker 6 So fun.

Speaker 10 And also, a couple of days ago, when I was

Speaker 10 so

Speaker 10 overwhelmed and

Speaker 10 with emotions, I watched the

Speaker 10 OFA evolution and the old one when you talk about all your bumps and everything. So helping, actually.
And, you know, Dante, you said what helps, what give,

Speaker 10 well, personally, what I love in what you do...

Speaker 10 Sorry, I moved.

Speaker 10 Russell, is you're authentic too. So we can relate to you there to be yourself.
So that was really

Speaker 10 helping for me to not to keep the mask and try to be very professional, but also to dare to be oneself.

Speaker 6 Very helping.

Speaker 5 Yeah, thank you. I appreciate that.

Speaker 10 I wanted to ask you a question about

Speaker 10 how to, I've been following you for since 2020. I've

Speaker 10 worked a lot of things you give.

Speaker 10 And

Speaker 10 I'm still following the track of results first.

Speaker 10 So it took me time to get the results and to be sure to have great testimonials and the path and everything to be set up so that the new clients would have the things to be very easily and I would

Speaker 10 market everything and know exactly what it brings because before I didn't exactly know. So it took me some time.

Speaker 10 And you know, you said in the channel, in the funnel, we have to finish the bridge and stop starting every bridge, even yours.

Speaker 6 Not easy.

Speaker 10 And I've realized it's hard for me to sell one too many.

Speaker 10 I really suck at it.

Speaker 10 I'm more at ease when I speak to just one person and I tell her exactly what she needs because with the script, you listen to their problems and you know what in your offer, what stock you can make for them exactly at this time.

Speaker 10 First, this and that.

Speaker 10 When I try to do a one-to-many presentation,

Speaker 10 it's hard for me to do it in one time. So I've tried, but I kind of sabotage and do not very clear.

Speaker 10 So I wanted to, I was wondering if it was okay, I mean if you could help me to do that if I do two steps, for example, if in the first part I do the demonstration and everything, the four stories,

Speaker 10 backstory and everything. And then in the second time,

Speaker 10 I meet them and I close or I make them a video cell

Speaker 10 where there is the stack recorded already because when I do it live, I take very much time. It

Speaker 10 takes me two or three hours. They stay, but

Speaker 10 and I feel like here now I'm gonna talk to them and I'm gonna try to make them buy and I lose the thing.

Speaker 10 And if you have advice on that, and if it's okay if I could respect the webinar and everything, but do it in

Speaker 9 another way.

Speaker 5 What's the price point of what you're selling?

Speaker 5 What's the price point of what you're selling?

Speaker 10 It used to be 4,000 euros. Now I'm just doing

Speaker 10 the first step. So it's going to be

Speaker 10 500 or

Speaker 10 1,000.

Speaker 10 And then they come.

Speaker 10 Because when they are here and when they worked with me, it's easy. I just say, do you want to go further? And they say, yes, and it's okay.
It's easy later. But the first step was complicated.

Speaker 5 She said to me, you go to the stack and the clothes it takes you three hours through the stack and the clothes

Speaker 10 i no it took me less but i was just teaching very much and then

Speaker 5 um give me you're breaking the rules of the perfect webinar you're making it not perfect by teaching

Speaker 10 no i was teaching through the stories but um

Speaker 5 yeah so it's interesting i um We just finished my Atlas meeting, so it's our highest level. And we have someone in the group who's very similar to you.

Speaker 5 She's amazing, and she loves her people and she just wants to help them. And every time she tries to sell, she's like in the middle of the sales pitch.
And then she's like,

Speaker 5 and she's like, like burns it to the ground and just like serves everybody and like just helps them all. And then they're all fixed and then they don't need to buy anything afterwards.

Speaker 5 And then she's like, my conversions aren't working. And so we've tried for like a long time to like get her to do the thing and she just can't do the thing.
And so

Speaker 5 literally, this is our conversation yesterday with her was like, okay, how about this? What if we give you for your webinar, we bring in an MC or host, right? The host then introduces you.

Speaker 5 You do the whole thing. We get to teach and share the story, all the stuff you love.
And then the MC picks back up and does the stack and the clothes.

Speaker 5 And she's like, that would be the greatest thing ever.

Speaker 5 So I would say, do you have a business partner or a friend or somebody

Speaker 5 or someone in the community who you can find who likes selling? And just be like, hey, I want to do a partnership. I'll pay you.
3% of all sales or 5% of all sales or something.

Speaker 5 And all you need to do is intro me. I'm going to do the magic and then stacking the clothes.
You're going to do the stacking the clothes. I'm just going to sit there and watch you.

Speaker 5 And then you'll get a a royalty of every sale. I have a friend who built a $10 million a year business and he didn't want to do webinars.

Speaker 5 And so he hired a webinar promoter who's just a guy who's really good at webinars. And the guy wrote a webinar and he would get 10% of all the sales.

Speaker 5 And that guy did hundreds and hundreds of webinars. And my friend just sat back behind the scenes collecting cash.

Speaker 5 And the other guy was doing the webinars and he was happy as can be because he just showed up, did a 90-minute presentation, got 10%, didn't have to do fulfillment, didn't have to do traffic.

Speaker 5 He just got to do, and like he was so happy.

Speaker 5 And so there's a lot of people who just like literally just want to to sell stuff all day and they love it and they're so excited and so like i would find some like that and

Speaker 5 and again inside of my communities like most of them are in there hanging out talking about this stuff right so there's probably some ohfa right now who's like i don't have a product but like i love this selling stuff like i was like find someone who can take that part away from you because you don't need a new two step you lose every time you add a step to a funnel there's more friction so you lose people every single step and right now you got their attention they've been there for 90 minutes they love you to like that hey we're gonna do one of the webinar later it's like duh like they want to give you their money.

Speaker 5 You just got to ask it for them, you know? And so I wouldn't do a two-part, but I would find somebody maybe to help you with that part.

Speaker 5 Because that, yeah, you did the part, they broke the false beliefs, made them fall in love with you, made them want the thing. You just got to ask for the offer.

Speaker 5 And if you don't feel comfortable, totally, it's okay to get somebody else to do that too.

Speaker 6 Okay. I'll try that.

Speaker 5 Do you know anyone potentially that might be able to do that right now that you can think of?

Speaker 10 No, not really, but I'm going to search. I'm going to try to see.
Yeah.

Speaker 5 Yeah. Anyone here that's watching right now on the call who's like, I'm a pitch person.
I just want to pitch stuff, but I don't really, I'm not ready in my business yet.

Speaker 5 If any of you guys raise your hand, like, like, let's.

Speaker 10 Yeah, actually, I'm French, so they have to speak French too.

Speaker 5 The other thing you can do is I had another friend who he

Speaker 5 had a really thick, like, New York accent. And he did the webinar, and he came off like,

Speaker 5 I shouldn't say this, but he came off like a thug, like a gangster, and nobody was buying it.

Speaker 5 But he had the script was right, the offer was right, but it's just like, and so he literally hired a voiceover artist in the UK with a very nice UK accent to reread his cell script and that webinar crushed for him.

Speaker 5 So you could even like script it out,

Speaker 5 do it perfectly, whatever, and then and then,

Speaker 5 again, do a voiceover, hire somebody. You know, anyway, there's a lot of ways to skin the cat if you're resourceful.
You know what I mean?

Speaker 10 What about, I mean, you, recently you've been

Speaker 10 using yourself by putting a video of one of the previous stuff you've done inside of, for example,

Speaker 10 online

Speaker 10 selling online or the

Speaker 10 FHL Encore.

Speaker 10 Maybe I could do that.

Speaker 9 I mean,

Speaker 6 it's when I'm just with them.

Speaker 10 I just want to be with them, but I'm okay to do my stack and everything.

Speaker 10 If they're just one of of them and I'm talking to them, or if it's pre-recorded, maybe.

Speaker 5 And that's a great idea. 100%.
That's going to be better than you not doing it or pushing another call. And just tell me, hey, guys, I hope you enjoyed this webinar so far.

Speaker 5 A lot of you guys want to go the next step. I don't feel comfortable trying to sell you, so I made a re-recorded video to explain what the special offers.
You guys go for watches, real quick.

Speaker 5 All right, check this out. In fact, okay, story time from Russell.

Speaker 5 Joe Paulish went to a Dan Kennedy event selling a Gary Halbert course, and Gary had passed away. And so then John hired

Speaker 5 John Benson to write a VSL. So he did a stage presentation and he's like, John Benson wrote a video to explain what Gary, the late Gary Halbert's offer was.

Speaker 5 And then Joe literally sat on a chair and they clicked play on the video and it crushed. It like, I think most of the, I ran back and bought it.

Speaker 5 So yes, I think that would be a very resourceful way to do it. That could be amazing.
Yes, I love it.

Speaker 10 Okay. I'm going to be able to

Speaker 5 master the the time too so okay then you can tighten it you can cut it out you can like yeah yeah have someone else edit it pull out all the stuff that you're weaving in there that you shouldn't be

Speaker 5 great thank you so much yeah good luck in the future that sounds amazing That was great question there.

Speaker 7 What a cool answer. Man, I have some new stories I hadn't heard.

Speaker 9 That gets me

Speaker 6 told those before.

Speaker 6 Yeah.

Speaker 7 Man, a couple more weeks of this. I'm going to be in trouble telling too many stories.

Speaker 7 Hey, we're

Speaker 7 almost to one o'clock, but we got Christopher here. Let's grab Christopher.

Speaker 5 Christopher's driving. Don't get in a wreck, man.

Speaker 12 Hey, Russell, how are you, bro?

Speaker 5 Doing so good.

Speaker 11 Good.

Speaker 12 So I am in the process of starting my business. It's going to be an anti-anxiety type business, helping people get through anxiety and stuff like that.

Speaker 12 So I'm trying to focus on, you know, a few key areas. I kind of started with a book, and I want to get together a

Speaker 12 course and a community.

Speaker 12 But I just, you know, there's only so much time I have. So I wanted to know what I should maybe concentrate on first and,

Speaker 12 you know, where to go from there.

Speaker 5 Great question. Great question.

Speaker 6 So

Speaker 5 I love books more than anybody on this earth, but books are

Speaker 5 obviously writing a book takes a long time. There's fast shortcuts nowadays, but also like book funnels are great

Speaker 5 as like a number two funnel.

Speaker 5 Like they push, you know, like selling a book, we don't make a lot of money in our book funnels, but they're great to like break even, to push them now into a webinar funnel.

Speaker 5 We're going to make money. You know what I mean?

Speaker 5 If I was you, I would go straight for the jugular. Like the webinar funnel is great because number one, it'll start building, it'll start building a list when people register.

Speaker 5 Number two, they have a chance to spend 90 minutes with you, which is what builds the community and builds the rapport. And then on the back end, you sell the course.

Speaker 5 But I would not create the course yet.

Speaker 5 Okay. This is the problem people make is they want to create a course and they spend six months creating a course and then they create the wrong thing.

Speaker 5 So instead, instead, I would, you know, through all of it, it's the same process. It's like, all right, figure out what the offer is going to be.

Speaker 5 Don't create it yet, but figure out what the offer is going to be, create the presentation, then launch it and start selling it. When we launched ClickFunnels,

Speaker 5 the core offer was a six-week or eight-week course, a six-week course called Funnel Hacks that I had not had not created yet.

Speaker 6 Right.

Speaker 5 And so like, we just talked about it. I was like, excuse me, live training starts in four weeks.
And the next week is like, it starts in three weeks.

Speaker 5 Then the next week starts in two weeks, you know, and then we sold a whole bunch of people. And then when I started teaching, it was great because there was an audience.

Speaker 5 And then when I spelt that, is then I was like, here's module number one. What questions do you guys have? And they told me all the questions.

Speaker 5 And I would just, the training was just me answering the questions. And I looked at the genius, even though I was just answering their questions.

Speaker 5 And like, that's, that's the easier path to do it 100%. You know what I mean?

Speaker 12 So they're not going to be looking for, you know, six modules up front. You know, I can kind of like break like, all right, just say that this is what it is.
This is the course. And then kind of.

Speaker 6 gear it's like

Speaker 5 live training live training was starting june 1st it's going to be amazing just like college like my daughter's signed for college right now, and we're paying for it. And her class is until August.

Speaker 6 But I said, I paid for it right now.

Speaker 6 Okay.

Speaker 12 All right. So I'll concentrate on the first portion of my course and, you know, get that going.
And then I guess the best way to push that would be through ads or do you think social media?

Speaker 5 Depends.

Speaker 5 So that's a loaded question. It depends on you and like your resources.
Like I tell people, if you have more money than time, ads.

Speaker 6 If you have more time than money, social.

Speaker 5 so I don't know you well enough to know which one's better but or if the the other one is like finding partners like you know doing

Speaker 5 finding somebody who's their audience is struggling with anxiety and having them promote the webinar you know that that's I mean that's honestly my preferred is finding partners

Speaker 5 because it's the easiest and the fastest way to make money but you gotta be somebody who wants to network, which is also, you know, so it's kind of depends on

Speaker 5 which path is most likely you think sounds the best for you.

Speaker 12 I probably want to get this going quicker than

Speaker 12 social media would probably allow.

Speaker 12 So I'd like to put some money into it to

Speaker 12 kind of get it going a little quicker.

Speaker 12 You know, I don't know if partnering up with someone is

Speaker 12 kind of what I want to do, but

Speaker 5 there's pros and cons with that.

Speaker 6 Yeah. Yeah.

Speaker 5 I'd almost recommend that there's a lot of agencies.

Speaker 5 It's almost like finding an agency. And agencies are kind of a crapshoot, though.

Speaker 5 Cause, like, I've had someone who, like, there's an agency running someone's ads, and they're the person who's doing a hundred grand a month is killing, and then someone else uses the same agency, and it doesn't work.

Speaker 5 So, there's like, it's not like a perfect science, right?

Speaker 6 Um,

Speaker 5 you know, but if that's the case, like something like that is usually easier. You could find someone to partner with.
I mean, you know, I think you go into their community.

Speaker 5 There's a lot of really solid people.

Speaker 12 Yeah, maybe I'll reach out in the community and, you know, see if anybody's, you know, interested in, you know, kind of helping out and you know getting a little kick with your anxiety product are you focusing on this any like specific niche at all or just kind of anxiety as a whole

Speaker 12 uh just i think it's anxiety as a whole you know it's basically more for you know the father who has you know new family you know work you know a career you know is trying to juggle everything um you know i kind of went through it myself so

Speaker 12 you know i kind of want to give back and you know help other people out with my experiences and stuff so you know that's kind of the niche I don't know if it is one, but you know, that's kind of my customer.

Speaker 5 I think it's great.

Speaker 5 Having a focal sub-niche like that's way better than just anxiety as a whole because it's harder, but now that you know that, then I'd be looking also because again, the partnership stuff is so, I mean, it's free money, it's the easiest of all the ways.

Speaker 5 But looking at, like, hey, who else is selling to that, right? Who else is selling not an anxiety coach program, but a coaching program for those specific people?

Speaker 5 Because you can come in and it's easy because we've done deals with people where

Speaker 5 top of my head, like

Speaker 5 business structuring, for example, right? Where it's like,

Speaker 5 I help a lot of people start businesses. We have a really cool company that does business structuring.
And so, like, I can promote them.

Speaker 5 It doesn't fight my stuff, but it helps my people be more successful, right? There's people like they're starting for a coaching program, but they have anxiety, so they're not being successful.

Speaker 5 So it's like, you come in, like, hey, can I do a webinar for your people? I'm going to help them get out of anxiety. Number one, so they'll be more successful what you're selling them anyway.

Speaker 5 And then number two, we'll split the money 50-50. You know, it's just an easy, it's an easy yes for a lot of people.
And then that's just fast.

Speaker 5 And then you find someone with the list of, you know, 30,040, 50,000 people, they promote it day one, you're crushing a huge webinar, and then you know, it's like,

Speaker 6 yeah,

Speaker 11 that's my

Speaker 5 personal that's the way I do it always. Like when we first start, we don't buy ads the first, I mean, we don't buy ads the first two years of ClickFunnels.

Speaker 5 I just went and found everybody who had a customer list that might want a funnel, and then I was doing webinars with those people splitting the money 50-50, and that was my personal favorite way.

Speaker 6 But that's awesome. I love that.

Speaker 12 Yeah, it makes it makes a lot sense, a lot more sense now, the way you're putting it.

Speaker 9 Yeah, right, because that person's gonna go, man. Huh?

Speaker 7 Those people, Christopher, they're incentivized for you to close because that's how they make the commission, right? So they're introducing you to the community.

Speaker 7 They're saying, hey, my great friend Christopher, who helps in this, and now the community, without you saying a word, looks at you with higher status. You're elevated above them.
Then go do the JVs.

Speaker 7 50-50 split, then take that. You know, Russell, how much money, like, as he's talking, it's so clear.
It has to start with JVs.

Speaker 7 Reach out, get the people with the list, take that, run it into ads to make the fire because he wants fast, right? We don't don't want social media. We don't want a slow burn.

Speaker 7 So I'm just curious, Russell, if you were to do that, how much monies would you allocate to ads? Or what you're, sorry, what percentage of your 50?

Speaker 5 I wouldn't put any money in ads.

Speaker 9 You would just keep running JV?

Speaker 5 So I'm a big believer in using house money. So even like, think about selling online challenge about seven months ago.
Very first selling online challenge, I promote my list.

Speaker 5 We didn't buy any ads, right? Crushed it, made a bunch of money. I took some of that money, reinvest in ads for round number two.
But I've never spent money. I reinvest the house's money, right?

Speaker 5 So, what I would do is, same thing. I would do a JV partnership.

Speaker 5 I would try to do as many as I could, two, three, four, and then from the revenue, I take a percentage of that, and then I would, then I would run one specifically just for ads, and then I play with house money as opposed to paying with, you know what I mean?

Speaker 7 Right. And what would that percentage be? You took a small percentage, but what is that? Is that 5%, 15%, 30%?

Speaker 5 Um,

Speaker 5 I don't know if I'd know the percentage off top. I mean, it would be, it would be a lot of it.

Speaker 12 I'd be, I mean, at least, yeah, I mean, at least you want to put as much of it into it as possible, right?

Speaker 5 Yeah, yeah, for sure.

Speaker 5 So, but that's the easy way. Like, that's, yeah.

Speaker 5 Um, and the other thing that Dante had alluded to, but like traffic from JV Parter out-converts traffic from cold ads, too, because they're coming with an existing relationship, and so it's yeah, it's a warm, it's a warm, yeah, yeah, so it always makes it easier.

Speaker 5 So, that's the that's the path that I always go after.

Speaker 5 In fact, I would, we have a new thing we're working on that, like when it goes live, you'll see it will spend the first four or five months, and all I'm doing is lining up webinars, and that's all we're doing and eventually we'll revest some of that back into ads right now it's like let's just let's get the low hanging fruit I have a joke in inner circle because um people come in a circle they had had had made at least a million dollars to be in in the group right so they all had some success um and they're all there and they're trying to figure out how to scale and they have all these ideas and half the times I'm like they're like stepping over this big pile of cash to go chase another big pile of cash I'm like you guys there's a big huge pile of cash right in front of you grab that first take it off and then because like some of the guys like they're they're running ad campaigns for a new webinar they haven't emailed a list i'm like why are you doing that like well we don't want to i'm like email your list promote it get the big pile of cash take it off the table then go chase the colder traffic with ads like right they always want to like step over the pile of cash to go hopefully make this thing over here that might scale better it's like grab the pile of cash first then go scale right that makes that makes sense it makes a lot of sense yeah awesome thanks so much russell i appreciate everything man and looking forward to really you know getting forward in this endeavor taking on awesome man great to meet you and good luck on the path.

Speaker 5 It's gonna be fun.

Speaker 6 Thanks, bro. See you soon.
Thanks, bro.

Speaker 6 Awesome.

Speaker 9 All right. Well, man, we are.
Oh, look at that. One o'clock on the money.
That's right on the dot.

Speaker 5 Like we planned this or something.

Speaker 7 Yeah, Russell. Hey, thanks so much for being with us today.
That was an awesome kickstart to OFA. But, Russell, thank you so much, man.
We appreciate you more than you even know.

Speaker 5 Thanks, Dante. You're awesome, man.
And good luck, everybody. Have some fun building some funnels.
The best job in the world. Have a good time with it.
Thank you, bro.

Speaker 6 Thanks, everybody.

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