Stop Thinking Small: The Real Way to Build Wealth with Multifamily Syndications | Adam Williams

Your business is one of a kind, so your website should be too. With Wix, it's easy, almost too easy to create a website that's perfectly yours.
Just tell AI what kind of site you want to build or choose from thousands of templates. Change whatever you want, whenever you want, and get everything you need to start running your business your way.
No matter what you sell or what you aspire to be, you can do it all yourself on Wix. What's up, Science Flipping Podcast fam? I'm back with a very special guest.
He is a business partner of mine, one of my best friends, a true real estate genius. He's been doing this for a little bit longer than I have started in 2004.
He's flipped hundreds of homes and he has moved from the single family asset into apartments and is now flipping apartments. And I need to know what the hell he's up to.
Adam Williams. Hey man, thank you for having me.
Matter of fact, you actually came out here to Scottsdale to do this, which is rare. Cause usually I have to come to Miami to see you.
So it's a treat to have you here, man. Dude, this is phenomenal.
I'm in your studio for all the watchers. I'm in his studio.
If you're in Scottsdale, it's an incredible studio here.

Listen, we've known each other a long time.

Yeah.

You've done a very good amount of single family assets, and now you're moving yourself into the apartment space.

You've done several already.

You're a doer, which we're going to talk about,

because I think there's a difference between why you've reached success

and why others maybe haven't.

But talk to me about the general idea behind single family assets and apartments and why you've chosen to essentially move into a different direction. Yeah, I mean, when I found this game, like I grew up around real estate, right? My dad had a couple like single family rental homes, not a lot.
He was not like super successful in the game, but from being a tiny little kid, I remember he had a couple of rental homes, maybe three or four little shitty rental homes and a little five unit building that he had had since he was like a late teenager he kind of got in the game early and so i went in and i remember like helping him move furniture out and helping him go collect rents and all those things as a little kid but it was very very lower class class type properties, right? Really like slumlord almost. And so with that comes a very dirty and gross.
And like, I remember like moving a chair out of a place and cockroaches scattering everywhere as a kid, right? And it's just freaks you out. So I was really turned off from real estate as a kid.
And he kept telling me as I was a teenager and getting into my early twenties, you got to get into real estate. You got to get into real estate.
I was always an entrepreneur, but I was struggling trying to figure out like what business I could generate real income at. And my dad would always tell me, you got to get into real estate.
You got to get into real estate. I was like, dad, I don't want to deal with cockroaches and going at 2am to collect rent.
Cause that's the only time they have it and all the things. But I was in my late twenties and I got invited over to a buddy's house for a Halloween party.
And I pulled up to this house and it was the biggest house I'd ever seen. It like wrapped around the whole corner.
It was like, I was just like mind blown. Right.
And here I like, I was running a decent little marketing company at the time, but I walked in and met the kid who owned this house who was way younger than me, by the way, I was probably 26, 27. Kid was 18.
No way. And I'm instantly like, what do you do? And how can I get involved? Right.
And he goes on to tell me, you know, I own a mortgage company, but that's not how I make my money. I invest in real estate.
So this thing just kept popping up. Right.
And so I went to long story short, cause that's a whole nother, we could go on about this story for 45 minutes, but I went to meet him him at his office the next week because that's what he told me to come do if i was serious about getting involved and found out what he was doing was he was buying and flipping single family homes okay and so that's how i got in the game and this is when this was in 2004 2004 i am old but uh but but i did very well with him we struck partnership. We did 252 single family residences in just under three years.
But I, what I realized was about a year and a half into that, like, I'm like you, man, I don't want to do anything super small or take a hundred years to get there. Yeah.
And I'm, I was looking at like, okay, this is cool. We're making money, but how can, how do the guys get 10,000 units? Yeah.
Right. It's taken me a year and a half to get, you know, a hundred, 150.
Yeah. I'm never going to get to 10,000.
I'm going to be a hundred years old. Right.
And so I started studying apartments and multifamily and how the whole game worked. And what I found that was so brilliant about it and why to answer your question, I quickly moved from single to multi was a number of reasons.
But the main reason is single family investing, whether you own rentals, whether you own a couple of Airbnbs, whether you're a flipper, whatever it is, all great ways to make money, but you can't really operate it like a business. A single family residence, there's a lot of emotion tied to it.
You've got renters, you know, you've got a lot of risk with multifamily. It's all operated as a business.
It's just numbers. That's it.
It's how much cashflow is that asset spitting off every single month. And that's how you value what it's worth.
That's right. And so I quickly found that instead of flipping one house at a time or two houses at a time, we could go flip 200 at a time.
And now I could get there and was just very lucky. Fast forward, lucky enough to partner with an amazing operator, started our own, my wife and I started our own private equity firm, LFS Capital, parted with an amazing operator.
And now, um, I mean, with them, we have over 11,000 doors. That's incredible.
So, and so that journey is not a straight line. Oh God.
No. And I think that's what I think most people need to hear also is 2004 to 2025.
It's not a straight line to find, Oh, 11,000 doors, billions under asset and whatnot. But talk to us about like the idea of that journey for a little bit, right? Like what does it take to get to a place where you can have extreme clarity, understanding where I'm going to go for the next decade.
I'm going to put my head down. I'm going to go do it.
How do you get there? Cause a lot of, you know, that, that age old, um, it's like iconic. It's a drawing of like a squiggly line to success, right? That's the reality.
Right. And so how do you get to that point where you all of a sudden you do have a straight line? I know exactly what I'm going to do.
And I'm going to go crush it for a decade. I actually I painted this.
I'm not an artist by any means, but there's a painting in my house that I actually painted. It's the only one.
Yeah. Everything else.
Somebody else did. I painted this painting and I'm actually pretty proud of it.
It's called I get Vince to get a picture of it and send it over to you so you could put it on there it's called abundance i called it and it's a pretty large painting and

the whole bottom of the painting is black and it has this thin like creamy kind of white line

and then above that about a quarter of its gold and i think of it like that right like you're going

through this black muddy like no clarity like just this is where everybody gives up this is where

I'm not sure. and I think of it like that, right? Like you're going through this black, muddy, like no clarity, like just, this is where everybody gives up.
This is where dreams go to die, right? And entrepreneurship's interesting because you get punched in the face over and over and over and over and over again while you're in this, your plan that you thought of, that thing you drew on the napkin, that vision you had of driving Lambos and sailing on yachts with a hot chick that's not how it ends up right and so you're going through this muddy part and that's where most people give up but if you can get to where that little line is in vision and you can punch through that it just gets so much easier on the other side that's that clarity that you start to get and you have to give yourself enough runway runway. Right.
So initially everyone starts out, I want to go make money. I want to make some, again, Lambo, boat, whatever.
But then you have to understand what is the purpose I'm doing this all for and get some clarity around that. And, and listen, there's a lot of really hyper successful people that you and I both know that are in their twenties.
Right. I would argue they're hyper successful financially in the cashflow business and in the sense of like making money.
Yeah. I believe most of the people that I surround myself with that you do that

clarity, that little gold line, you start to get there in your late thirties. You start to really

understand what am I doing it all for? Money's fine. It's all fun.
You've made a lot of money.

I made a lot of money, but then there's what's it all for? And if there's not a bigger purpose

of what you're going to fight for, that's where it fades away.

Thank you. That's where we come in.
At MotivatedSellers.com, we specialize in helping real estate investors connect with homeowners who are ready to sell fast all over the nation. Our platform is laser-focused on quality over quantity, using cutting-edge digital marketing and partnerships with the biggest tech and AI leaders to deliver exclusive leads in real time.
Not shared, not recycled, not cold. No babysitting cold callers, no junk data clogging your CRM.
Just motivated sellers directly in your inbox, phone, CRM, ready to make the deal. Over 2,000 active investors are already scaling their business with us.
From newcomers to industry pros, our system is simple, scalable, and built for serious closers. Ready to stop chasing and start closing? Go to MotivatedSellers.com to learn more about pricing, our amazing return policy, claim your territory, and get your first leads flowing today.
Motiv only have like 30 seconds. Go to Bombas.com and use code AUDIO for 20% off your first purchase.
That's B-O-M-B-A-S.com and use code AUDIO at checkout. No one knows your business better than you.
So who better to create your website than, well, you? Wix's website builder puts it all in your hands. Create a beautiful website just by talking with AI or choosing from thousands of templates.
Customize every detail with simple drag-and-drop tools and get everything you need to start running business your way. Build more, think bigger, and do it all yourself on Wix.
Go to Wix.com. And now, a next level moment from AT&T Business.
Say you've sent out a gigantic shipment of pillows, and they need to be there in time for International Sleep Day. You've got AT&T 5G, so you're fully confident, but the vendor isn't responding, and International Sleep Day is tomorrow.
Luckily, AT&T 5G lets you deal with any issues with ease, so the pillows will get delivered and everyone can sleep soundly, especially you. AT&T 5G requires a compatible plan and device.
Coverage not available everywhere. Learn more at att.com slash 5G network.
Did you know Tide has been upgraded to provide an even better clean and cold water? Tide is specifically designed to fight any stain you throw at it, even in cold. Butter? Yep.
Chocolate ice cream? Sure thing. Barbecue sauce? Tide's got you covered.
You don't need to use warm water. Additionally, Tide Pods let you confidently fight tough stains with new Coldzyme technology.
Just remember, if it's got to be clean, it's got to be tied. Well, that's exactly right.
And the two things that you said there, number one, putting these false timelines, which are just complete BS anyways, like I can say, I want to be here in one year. I want to be here in 10 years.
Okay, cool. Great.
But if you tie yourself to that and that's your end all be all, well, what if you don't get there? Like you're just going you're just going to give up. Yeah.
No, you're going to keep, hopefully you're going to keep going. The second thing, and that's what you have to do.
Most people do give up. They're like, Oh, I didn't work in two years.
I'm out. Right.
Well, good luck. Then you're just going to start something new and that's going to fail in two years and start something new.
And then you're going to be 50 and you've never done anything. Yeah.
But the second thing and more important is this, this sense of like purpose, like why? Right. And, and I mean, I have two kids.
So people say my family, my kids and all that's my purpose. My wife and I are very, uh, into our, we're very in animals.
So like our dog rescues and stuff like that, that we support. Um, and until I started, like I pinned it, I have a notes thing on my, on my phone, like everybody does.
And I have my goals in, in my purpose and my, in my clarity on there that I review every single morning while I'm eating my breakfast. And that evolves too, right? That's not just doesn't stay the same all the time, but it's because I'm constantly putting it back into my mind.
Like, thank you so much, God. I'm so grateful to have this amazing opportunity in front of me today.
Right. I don't ever ask for anything.
Right. I just thank for the opportunity.
And here's what I'm going after yeah even when i got kicked in the nuts yesterday because i still get kicked in the nuts we all do hard oh yeah who said it um who was saying not too long ago i watched um who's the guy with the beard that everybody knows our sela no not for sela the guy that did this created school oh hermosi hermosi yeah he said being an entrepreneur this is the thing about being an entrepreneur that most people that are just starting out don't understand being an entrepreneur is like getting punched in the face every single day for two years straight just to get a glimmer of hope and get kicked in the nuts the next day yeah i mean and it's so true it's so true right whatever level now you said something about um first of all you talked about kind of writing it out and reviewing it every day. So I do something similar.
There's a five minute journal you can get on Amazon. Every morning I write out what I'm grateful for, what's going to make today a great day.
What did I learn yet? So every morning I have this ritual to do that, but you said something about it changes over time. It does.
And I think that's where, you know, we can talk about Ellevest, right? And what Ellevest is today and where it came from,

because this is your company.

I'm a minority owner in it, but you run it.

But it literally, people have this vision

of what their end goal is.

And they think it is this like,

that there's no iterations of how to get there

or what it will ultimately be.

Ellevest today may not be the same Ellevest in 10 years. It just may not.
It might, but it might not. There's iterations and people don't give themselves the opportunity to understand the iterations in business or in life.
And they don't give themselves enough grace to iterate. They think they're failures if they have to change from this vision that they put out there, right? That like, oh, it's going to be this thing.
And if they don't do it the exact way that they have in their head, they feel like they're failing or whatever the case is. All of the successful people iterate.
I'm going to use Grant Cardone as an example. What did you originally think of or hear of Grant Cardone? What was he initially when he first? He was a car salesman and then he started training other car sales into sales.
Car dealers. What do you think about Grant Cardone today? Who is a real estate guy? Real estate guy.
Yeah. Iteration.
Yeah. He's done well along the way, but he has changed how it got him to where he is.
That's exactly right. So let's talk about LFS.
Let's talk about what we're doing with LFS, what your mission is, but then also that iteration and how you had to find that within yourself along business trajectory. A hundred percent.
Yeah. With Ellevest, which look, we're a relatively new company.
We started this just under three years ago. So although I've been investing in real estate.
Years ago, what have you been able to do in three years? A decent amount. I've been investing in real estate for nearly 21 years.
I'd been investing in other people's syndications. I'd been investing in other operators and sponsors.
So I've known this business for two decades. Right.
And been in it. But I started to see, like, what did I like about the things I was investing in? How did I feel they were doing a great job? How did I feel they could do a better job? What were the things I just hated? Because, you know you know every operator is different every fund's different um and so i felt like we could build what my ultimate vehicle would be and and when we set out to build it i think the biggest thing and you talk about evolution of like ideas and stuff and we're still in our infancy stage that's why i preface with, but we've already iterated a dozen times in just under three years.
Right. And now my big, what I wake up every single morning and I come into this office and I do is I focus on how can I educate more people on how to build wealth with this multifamily investment syndication vehicle.
That's it. If I focus on that and that alone, everything else seems to fall into place.
And I don't charge for it. I'm not, you know, none of that.
I just give away as much education. I know you do this.
You give away a ton of education, help people as much as you can, and then I want them to come do deals with us. Yeah.
Right? And it's why you and I hit it off so well. I hired you as a coach, and then we started doing deals.
We've done, what, nine or ten deals together now? Some singles, some multifamily. Now you're here with me and Ellevest.
We're doing some more stuff together. That's right.
But the evolution is crazy. I mean, that's a perfect example.
I hired you as a coach, literally paid, I don't know, 10, 12 grand to coach with you. Yeah.
We hit it off, became fast friends. You're like, holy shit, this guy actually does what he says he's going to do.
I started doing, now we're partners on deals. But we never knew that in the beginning.
And now you're an equity owner in my company, which is awesome. And I'm sure 10 years from now, we'll be doing three other things that we're not even thinking of.
But when we talk about the evolution, what's so eye-opening to me that I think most, especially people just getting started out in business don't quite know yet. And it's not their fault.
It's just that you're right. It's maturity.
It's it's it's no, it's doing it for well enough. Everything around us is constantly evolving, right? You're evolving as a human, you're growing, your family is evolving, whether you have a wife, a husband, children, whatever, whatever may be people around you, right? Relatives are getting older and dying, right? Like it's, everything is evolving.
And then the world around us is evolving, especially some people aren't in real estate. If you're in tech, I was having this conversation with one of my venture guys the other day, who's an investor in some of our deals.
And he's like, the crazy thing right now about all these tech entrepreneurs is by the time they get the idea out of their head onto a napkin, somebody else has already built it three times. It's just, everything is evolving so rapidly right now.
If you're not willing to be fluid in anything you're doing, just give it up and go get a job. But you also have to go.
What you brought up is, is what I see all the time. People want to perfect their, what, let's just use LFS as an example.
What is LFS going to be? And you do this brainstorming, mind mapping. Maybe you hire a consultant to map out the entire organization, da, da, da.
Meanwhile, you have a guy that literally comes in, says, I'm going to go invest in apartment buildings, not really know what I'm doing. I'm going to raise some capital.
I'm going to make some calls. I'm going to do the thing.
Might do it a little bit wrong to start, but just went and did. And what I appreciate about what you've done is, is you and I've done deals more in the single family space, an apartment already.
And you just said, dude, I have a different vision of what I want to be doing and I'm going. And as recent as two weeks ago, you're with me in Miami.
You iterated again. You brought to me like, here's this new way.
We're going to do this new thing. I mean, there's these iterations, but you go, you don't wait around.
You don't perfect. You don't make sure everything is perfect before you move.
You start running. Well, you have to, because you know, this whole, and I know it's cliche, this paralysis analysis, it's a real deal.
Oh yeah. People will sit there and run this idea they have through their brain a million times and never do it what does that do for you they're wasting your time i heard a guy say uh we're gonna try some shit we're gonna learn some shit we're gonna try some new shit yeah and that's it but if you don't try some shit if you just think about shit you ain't getting shit you're doing nothing no doubt right you gotta try go out and try.
When we started Ellevest, I had known by being an investor what I thought I wanted this world to look like. Right.
But when you go become an owner of a private equity firm and create these funds to invest tens of millions of dollars in real estate. Yeah.
It's a whole different animal. I'm learning, you know, SEC regulation.
I'm working with just completely like upside down from what an investor experiences, right, in this business as a passive investor. So no matter what you're looking to do, real estate, start a business, whatever, like if you see a pretty girl and you're single and you want to get with that girl and you keep thinking about it, but you never ask her on a date you're probably not going to get with the girl this is why i was so successful as a single man yeah i'm not shared hi my name is just right i get you to go say hi i just uh i had to look at my phone real quick while doing this interview because i wrote down a note someone sent me something that i thought was so impactful which goes to this there's something called the three c's of success and i've never heard that before and i was like what so he sends me this thing and it's talking about you have to make a choice and you've heard me say this the number one law of success is decide what you want so you have to make a choice right to give yourself a chance yeah which is the second you take a chance on it to change your life or to change where you're going yeah so make a choice to give yourself a chance to make change that's right and so if you're sitting here watching this and watching adam and by the way all everyone follow adam follow elevest um we'll put everything in the the comments um or where can they find you on instagram aw invests aw invests yeah uh also L Ellevest Capital.
But the point of making the choice is that's how you give yourself a chance to succeed and change the trajectory. And I thought that was so impactful because that's what people lack.
Well, it's so impactful because most people don't make a choice. Right.
They have an idea. They have a want.
But they never make a choice. Draw that line in the sand and jump over that line and say, I'm in it now.
Yeah. I'm going.
Yeah. Right.
What's the worst that can happen? The same shit happens to you and I all the time. It's going to happen anyway.
Eat shit sandwiches. Yeah.
Or, you know, the other side of this is it won't happen to you, but you have to be okay with living a pretty mediocre life at best. Right.
Yeah. And well, and life's getting more and more expensive, right? To live a very basic life now is very expensive.
So I don't care if, well, I don't want fancy cars. I don't want a fancy house.
Cool. No worries.
Not for everybody, but even a very basic life is extremely expensive and getting more and more expensive. And I don't know anybody that wants to eat top ramen every single meal for the rest of their life.
No, it's great pennies to pay rent. No.
Well, and people need to know how to invest. And that's why even the apartment we're talking about today, tonight we're having an event.
You guys will hear this afterwards. But we're having a small little get-together.
I think 30, 40 people will be here in the office. We're talking about a 248-door property in Dallas.
Yep. Massive discount.
This thing sold in 2022. We're buying it 2025 at a 30% discount from their price.
Yep. Um, but people need to understand how to invest because if life is getting more expensive, they need to know how to take their money and make their money work for them.
Well, and that's what happened to me. So I, you know, over and above the real estate stuff, I'm just an entrepreneur.
I've been building businesses since I could crawl, right? Like I built a ton of businesses and a lot in the marketing space, the call center space, you name it. We did it in that arena for about a good 20 years.
And what I found was a lot of those I failed at, right? A lot of those I failed at. But when I had success, which I did, for some reason, every seven years, I knock one out of the park.
When I had success and made a bunch of money. We're about seven years right now, right? Okay.
When I had success and made a bunch of money in those businesses, I needed a vehicle to take that active income and put it into so that money could start working for me. That's right.
And where I made a lot of mistakes early on in my first success where I was like was like oh my god i went and made you know a couple million bucks and i thought that was all the money in the world which it is not because if you don't keep making it that shit goes fast um what what happened was i went and i found like my buddy had an idea for a business so i invested into his deal and then this guy had something that sounded fancy that i could make a bunch of money so So I invested in his deal and that shit went away because none of it worked out. My second go around, I was already investing in real estate and doing the real estate deals.
But my second big win where I was like in one of my businesses where I made some money is when I really started investing in the syndication stuff. And this is exactly what we teach people now with Ellevest.
Our ideal client is either the high W2 income earner. You work a job.
You don't have to be an entrepreneur. You don't have to own a business.
There are guys that work jobs, guys and gals that make, you know, 500 grand a year all day long. If you're a high income earner for a W-2 job and, or you own your own business and you do very well financially, let's just use easy numbers for just number's sake.
Say you make a million bucks a year, right? You should be keeping your expenses to about 20% of that, if you can, right? And I know life's expensive and we all like fancy shit, but if you can keep your expenses to about 20% of that, you're gonna have some tax liability, you're gonna have some things. Whatever's left over, you should be shoving into these multifamily real estate deals.
These multifamily real estate syndications. And the reason is I call it, I'm going to talk about this tonight at our event.
I call it the fuel and the gas tank, your active income that you're going to work to earn every single day or running your business turn every day is the fuel. That's the gas.
This is the gas tank and you need the fuel to fill up the gas tank. But once get that gas tank really really full and you're able to do this and shove that couple hundred grand two three four five hundred grand every single year year over year over year into this gas tank and watch these things start to compound we're talking about syndicating and being a part of an equity owner in 150 doors 250 doors 350 doors at a time And then we get in, we have a very strict business model where we get in, we acquire the property, we execute our business plan and renovate all the units, increase the rents up to market rent for the new class A units that we've now created for the workforce housing.
And then we're selling off that deal. That's why I say flipping apartments instead of flipping houses.
We're in and out of these as fast as we can. Our average hold time right now is 17.7 months.
So we do not hang on to these deals. We get in, we do the business plan, we get out, right? Take a property we bought for 33, 34 million bucks, put about 8, 10 million into it.
We're looking to sell it for 65 million. It's wild.
Quick, right? You can't do that in single family. But as a one guy, I'm not going to go write a $30 million check and then another 10 million to renovate.
That's just, I'm not going to do that. But we can syndicate these deals together so you, Justin, can just keep running your business, doing what you do to create that gas, to create that active income, and then take whatever portion, move it into this gas tank, right?

Into these deals.

We do all the work over here.

Our investors don't have to do anything.

They get their monthly distributions all the way along.

And when we exit that property, the smart ones, 92% of our investors, 1031 into the

next deal.

And so now you're just building your wealth over time.

And you look back 10, 12, 15 years, you've taken whatever you've done and you've double

it about every three to five years.

Yep.

Thank you. over time and you look back 10, 12, 15 years, you've taken whatever you've done and you've doubled it about every three to five years.
It doubles about every three to five years on average. So not only are you building your net worth, but you're building your passive income because we do monthly distributions.
So you're, you may only be getting when you first start a thousand bucks a month, nothing exciting, right? But if that doubles every three to five years, and now it's two, and now it's four, and now it's 8,000, and now it's 16,000, and now it's 32,000. You fast forward 15 years, you're 32,000 a month before you get out of bed.
And there's ways to mitigate taxes on that and have most of that, if not all of it, tax-free. I don't know anything else that does that.
Yeah. Right? As many of you know, I'm constantly on the move, juggling multiple businesses, traveling, and ensuring I get my morning workouts in.
Staying fresh isn't just a preference. It's a necessity.
But let's face it, after back-to-back meetings, juggling two kids at home, and the hustle and bustle of everyday life, body odor can become an issue. But here's the deal.
Mando has revolutionized how I stay fresh. This isn't just another deodorant.
It's clinically proven to control odor better than a shower alone with soap. My favorite scent, bourbon leather.
It's fresh, is subtle, and doesn't clash with my clone. And I was surprised by how well the solid stick works, even after an intense morning workout.
Mando's starter pack is perfect for the new customer. It comes with a solid stick deodorant, cream tube deodorant, two free products of your choice like a mini body wash or a deodorant wipe and free shipping.
As a special offer for listeners and new customers, you get $5 off a starter pack with our exclusive code.

That equates to over 40% of your starter pack.

Use code COLBY at shopmando.com.

That is S-H-O-P-M-A-N-D-O dot com.

Please support our show and tell them we sent you. Smell fresher, stay drier, and boost your confidence from the head to the toe with Mando.
No one knows your business better than you. So who better to create your website than, well, you? Wix's website builder puts it all in your hands.
Create a beautiful website just by talking with AI or choosing from thousands of templates. Customize every detail with simple drag-and-drop tools and get everything you need to start running business your way.
Build more, think bigger, and do it all yourself on Wix. Go to Wix.com.
And now, a next-level moment from AT&T Business. Say you've sent out a gigantic shipment of pillows, and they need to be there in time for International Sleep Day.
You've got AT&T 5G, so you're fully confident, but the vendor isn't responding and International Sleep Day is tomorrow. Luckily, AT&T 5G lets you deal with any issues with ease, so the pillows will get delivered and everyone can sleep soundly, especially you.
AT&T 5G requires a compatible plan and device. Coverage not available everywhere.
Learn more at att.com slash 5G network. Did you know Tide has been upgraded to provide an even better clean and cold water? Tide is specifically designed to fight any stain you throw at it, even in cold.
Butter? Yep. Chocolate ice cream? Sure thing.
Barbecue sauce? Tide's got you covered. You don't need to use warm water.
Additionally, Tide Pods let you confidently fight tough stains with new Coldzime technology. Just remember, if it's got to be clean, it's got to be Tide.
Well, the reason why I love real estate in a general sense, apartments more so because they're technically easier to have tax write-offs. Yeah.
But one of the, real estate gives you a tax write-off, real estate gives you income, real estate gives you what I call bankability. And that's riding the ride up to gain the equity to be able to do things like pull out more mortgages or refi and go buy another property.
It gives you bankability. And I think all people need to understand.
And then you have the, what I call like the profit where you exit and you have this big payday, right? There's four really great things that you can do with real estate. People just need to be educated.
So a lot of this is new to a lot of investors. Syndication, what is that? I can't afford to buy this $15 million.
How do I do this? So what are people looking for? Like what makes a good syndication? Why is Ellevest and why is this opportunity good and protecting people's downside? Because there's a lot of people out there that don't understand it. They don't even know what to look for.
Yeah. Syndication simply means that we all pool our money together to buy a larger asset together.
So we pull in money from various investors, guys and gals that are like the client that I just talked to you about. You know, they're running their business, they're working their job, they have this income that they know they need to move in a passive income strategy.
I invest in every deal alongside our investors. So we put our money together, the operator brings their capital in, and we go buy this $30 million asset.
Adam's not going to write a $30 million check, right? But together with a couple hundred of us, we can. So that all goes into one entity.
We have an LLC, right? The fund, and then the LLC goes and acquires the property. Now we execute the business plan.
We sell it. Everybody gets their principal back, plus their profit, plus their cashflow along the way.
And that's basically a syndication. They're equity owners of the deal.
So you get all the tax write-offs. You get all the stuff that we own.
You're not just an investor. You're not just a bank.
This is not a debt fund. We're equity funds.
So you can say, I own a piece of that 600-unit building right there. Right? And you do.
I do a piece of a 548 building in Houston, Texas. That's it.
And I do. I'm a very small owner of it because it's a $100 million piece of property, but I own it.
You're an equity owner in it. Yeah.
And, and, and that's really what it is. Now you have to be careful in some sense, because as an investor in these deals, and we won't get too deep into the limited partner, you know, limited partner and general partner.
Well, and by the way, guys hit up Adam right now. If you're already having questions, go find them in Instagram, hit them up, ask me, hit me up at, Hey, you guys were talking about this thing.
Follow us and then start engaging with us, right? Because the unclarity of what might be going through your mind may give you a prowess analysis. Stop, get some clarity from Adam, get some clarity from me about these type of deals.
Yeah. They can book a call with my office and I'll get on a zoom with them.
If they're here in Scottsdale, we can meet for in person. Like I, I love meeting with investors.
So, but here's the thing about the whole thing. I don't want to get too complex because, you know, it seems really complex and it is, but my definition of success is finding simplicity on the other side of complexity, right? So it's really complex, but that's why you have Ellevest Capital.
That's why we have the operator. That's why we have a team between us and the operator of over 300 employees that handle all the complexity.
That's why we have two teams of attorneys for security. So you don't have to do any of that.
as an LP or an investor in these deals, you literally have to evaluate the deal. Take a

look at it, say, Hey, I like this. I like this.
I like this. Hey, I got a question about that.

Get all your questions answered. You literally have to evaluate the deal, take a look at it, say, hey, I like this.
I like this. I like this.
Hey, I got a question about that. Cool.
Get all your questions answered. If you have a team that you want to run it by, maybe your CPA or your legal advisor or whatever, run it by them, get their questions answered.
And then you sign the docs and you wire your funds in. You're not doing the work on these deals.
You're back at your job or running your business, making your money, more fuel for the gas tank. I think everyone needs to understand their money needs to make money.
If you're an income earner, if you have money in an IRA, by the way, it should be a debt IRA, right? Meaning an old job. If you have money in your savings account, if it's just sitting, you guys have to understand what Adam's talking about here.
This is a way for you to literally make money while you sleep in multiple different verticals, right? So if you include the tax benefits, the tax write-offs, if you include the actual income every month, you include the upside of the exit, your actual return becomes pretty darn staggering. Oh yeah.
If you've got money sitting in a bank account, it's dying. Every single day you're losing purchasing power.
I was just on a phone a guy he invested in fund 59 we're now on fund 60 uh he pulled all of his and i'm not saying you should or shouldn't do this this is just what he did he pulled it was like 450 grand out of an old uh 401k that he had moved it all over to self-directed and he's splitting it up between four deals yeah right and he's like look i'm just done relying on the market and these ups and downs and the crazy swings. And somebody says something and I lose 15% on these guys.
I'm just done. Yeah.
You know? And he's like, look, there's risk in everything. These deals are not risk-free.
Neither is anything you'll do in your entire life. But in my opinion, in my experience, they're on the lowest end of the risk spectrum as possible.
As long as you have a good operator, a good solid team that's running the deals. Look, we're 60th acquisition, 11,000 units, never lost an investor dollar, never missed a debt payment.
So you want to bet on a horse. It doesn't have to be us, but bet on a horse like that.
Yeah. Right.
Go out and do your diligence on that operator that you're going to put. You're wiring this guy or a hundred grand.
Yeah. Right.
Or 200 grand or 500 grand or whatever it is. You got to bet on the right horse like anything.
You got to meet with them. You got to understand who they are, what their track record is, what they've done, what's their, you know, resume.
That's right. That is absolutely it.
How can, um, how can people like, I think people think that like they don't deserve or they can't get into a big space like this. I mean, what, what, what can you say to the people sitting there? Like, Adam, I don't, I don't know.
Like, I don't know if apartments are for me or maybe I should do a single family asset. What can you tell that person? Like, this is a better reason to go into this way and you can do it through me, through Justin, through us.
Talk to the person that might be thinking smaller rather than thinking the way they should be thinking. Well, everybody does that, right? That's one of the things I'm going to talk to.
And I'm actually doing a side-by-side comparison at our event tonight. I have people all the time that come in and they're like, hey, I've been running my business for 20 years.
I make good money. I wanted to get into real estate.
I thought I should go buy this Airbnb or I should go buy this single family

rental. And so I went and I put 30% down and, uh, you know, I got this house in Anthem,

Arizona, and you know, I'm renting it out for 2,500 a month. And I say, Oh, that's awesome.
What's your cashflow on that cashflow? I pay a hundred dollars every month to have a house. Right.
Okay. So let's get this straight.
You took and put 30% down on probably a $500,000 house, right? So you took a massive chunk of your savings and you put it into this rental house, right? You put your own credit on the line, right? Then it took you probably a month or two to get a tenant in there, right? And this, you had to do no repairs. You got a tenant in there and you're not even breaking even.
And that tenant hasn't moved out. You haven't lost any rental income from it being vacant, right? With with a single family residence if that tenant moves out and it takes you one two three months to get a new tenant in there how much have you lost three four five years of cash flow yeah in two months god forbid a hvac goes out and costs you 12 grand or a roof needs completely redone at 20 grand or this or that or all the i did 252 of these things yeah I know what a pain in the ass you've done oh my god thousands of these yeah with an apartment building I don't put my credit on the line I don't have to sign on the loan I don't have to put a down payment down and I don't even know if five tenants move out 10 tenants move out 20 tenants move out I don't even feel it I don't a phone call when an HVAC needs repaired.
I don't get a phone call when a toilet needs replaced or plunged. I get zero.
You know what I get? I get a financial report every single month in my email and in my investor portal. And I get a ACH sent to my bank account and my cash flow.
And when the deal is getting ready to be sold three, four, five years down the line, I get an email that says, Hey, we're getting ready to sell this deal. You're getting $186,000 on the hundred grand you invested.
Would you like us to send that to you, to your bank account? Or would you like us to send that to a qualified intermediary so you can 1031 into the next deal we're going to do? And Oh, by the way, here's the next deal. It's, it's really brilliant.
That's the difference. I mean, it's being a part of these, right? It's something that, um, I think you got to treat it like a business.
I don't think, but people need to treat this like a business, right? So if you don't have to work in your business and you can just be an investor in your business, almost an angel investor, but it's your business because it's run like that. It removes the frustration, removes the headaches.
And that's where I think people think they need to start small. Um, and it's true right and by the way one of the things that people think is i don't have enough money you think that because you just don't know right you actually don't know the reality of it right and that's where i would tell people make sure you're reaching out to adam make sure you're reaching out to me get some clarity behind this because a confused mind can't make a decision but what's even worse is someone who just doesn't know anything yeah and won't give themselves a chance right they don't make a decision, but what's even worse is someone who just doesn't know

anything and won't give themselves a chance, right? They don't make a choice. They don't give themselves a chance to make the change that you really deserve, which is wealth accumulation, higher income, most likely being able to quit your job and move on to better things.
What I will say about this business, about the whole multifamily syndication, this is not a get rich quick scheme. No, it is not.
This is a long-term wealth building blueprint. You will become wealthy beyond your wildest dreams for sure, but it will take 15, 20, 25, 30 years of time and compounding to do that heavy lifting.
But during that time, you don't have to do any additional work that's the beauty of it you just focus on what you're already doing in your job your business whatever you're doing to earn that fuel to keep filling up that tank and if you do that long enough and you bet on the right operator you're gonna have you're not gonna be worried about retirement that's right right yeah if you go to flip houses or, or buy a couple of single family rentals here in Airbnb, you know, you might do okay. I'm not saying that that's a complete no-go.
People make money doing it. Totally.
But I don't see it as a long-term wealth building strategy. Yeah.
I just, well, not until economies of scale. I mean, listen, you have 700 single family assets.
It's a different, it's this equivalent of an apartment, right? Or two, right? But it would have taken me 10 years to get 700 single families. I've done 600 units so far this year.
Right. And we're just coming out of Q2.
And I'll tell you, there's more headaches in dealing with 700. Like I bought 56 last year.
Yeah. And the headaches have been massive, right? Turning those into single.
I want to be you. Right.
And so think about the framing and like, okay, what's an easier path to be able to create the same type of agenda, right?

That's where the iteration can come in to say, my biggest mistake is obviously, and I've said this time and time again, not getting into rentals soon enough.

And I didn't need to be me or you when I first started.

I could have just bought one.

Single family, like get into the game. Right.

And that's what I would encourage everybody. And I'd encourage you to follow AW invest, uh, follow L of S capital, go to the website.
We have a pretty cool event tonight. We're going to be teaching more of this kind of stuff.
And this was awesome. Justin, I, anytime you want to get back and just talk about this stuff, my number one goal, it's my mission.
It's the top thing on that note that I told you about. My mission is to help as many people as I can learn this stuff

because this will change your family for generations to come.

If you learn it, implement it, and then your kids see it,

and then their kids see it, and so on and so forth.

So, man, anytime I can come on here and chat with you, love it, brother.

This has been a blast, dude.

Thank you very much.

We'll do this again.

If this was pretty cool and you might think a couple people need to hear about this, maybe even about the deal, share this with two of your friends. We'll see you on the next episode.

and now a next level moment from AT&T business say you've sent out a gigantic shipment of pillows and they need to be there in time for international sleep day you've got AT&T 5G so you're fully

confident but the vendor isn't responding and international sleep day is tomorrow luckily

AT&T 5G lets you deal with any issues with ease so the pillows will get delivered and everyone can confident, but the vendor isn't responding. An international sleep day is tomorrow.
Luckily,

AT&T 5G lets you deal with any issues with ease, so the pillows will get delivered and everyone can sleep soundly, especially you. AT&T 5G requires a compatible plan and device.

Coverage not available everywhere. Learn more at att.com slash 5G network.