The Science of Flipping

The 2 Things That Actually Get You Deals (Not Another $20K Course)

March 28, 2025 24m

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Full Transcript

I've been doing this podcast since 2013, and I want to keep giving you the secret sauces, what to say, how to say it, the strategy, the techniques. Right now, the secret sauce is to get in front of as many people as possible by calling them, having conversations, and figuring out what is their motives of having interest to sell.
Welcome back, the Science Flipping family, to another solo dolo episode. Today I have something really important to tell you guys about your journey in success or toward success here in the real estate investing space.
And so bear with me because I really want you guys to have long term success, not just short term success. So I'm going to map out really what it's going to take for you guys to find your way to create income and cash flow with active income, and then also to start building out some wealth along the way.
So one thing I have seen after well over a decade of teaching people and over 18 years of actively doing this business is I have seen too many people who come into this space thinking that because they pay to coach 10, 15, 20, $25,000, they're going to have rapid success. Well, I hate to break it to you, but 99% of the time, that is not the case.
There is success and you can have success, but just because someone is teaching you doesn't mean you're going to immediately find that success. Now, let me break that down in two separate segments for you.
For the better part of a decade, I was one of those coaches who went out and charged 10, 15, 20, $25,000 for coaching. Since January, 2025, I have actually changed that.
If you go check out REILive.co, REILive.co, it is actually a membership community that every day we go live two to three hours a day, calling homeowners, calling agents, analyzing deals and making offers. And it's only $200 a month is $200 a month because I decided I wanted real success from my members and not just to get rich off of them, but to get rich with them.
So in REI live, we do JV splits. everything is 50-50.
It's $200 a month and we have six calls a week, two to three hours a day, really doing deals. Now that is a big difference between how I've been a coach for over a decade.
For over a decade, I've been charging $5,000, $10,000, $15,000, $20,000, $25,000 for coaching. Now coaching teaches you what to do.
It gives you the game book. It gives you the plan.
It gives you exactly the recipe and the ingredients, but you still need to be able to make the dish. And that is what I'm speaking to.
That component is where I find more people get frustrated in roughly 99% of the real estate investing people who with interest who are aspiring to be a real estate investor, they quit, they give up. Because just because you have the recipe, just because you have the ingredients in the kitchen, it doesn't mean you're going to make a great meal.
You need to put it in the right order. You need to be able to, uh, you know, have the right measurements, et cetera.
Right. And so what I've really done and what I really believe in, uh, now more than ever is this idea of being able to take massive action so that you can find that level of success.
And I didn't want to be the guy that just told you what action I wanted to do it with you. So moving forward, if you have any interest in REILive.co, REILive.co, become a member, join us.
We are literally doing calls each and every day, two to three hours a day, analyzing, comping, making offers live in real time. Now I say that not just to plug that because honestly, $200 a month isn't some massive financial needle mover for me, but it is because I've learned one thing, the amount of success I'm getting from the members in this community, and we have about a hundred, um, versus the amount of success that I have seen others get by paying myself or others, other coaches, is drastically different.
I'm seeing members get success within the first week, two weeks, or even a month. They get their first deal.
They get the first check. And that creates certainty.
And that creates confidence. The challenge is, if you have improper expectations and you're expecting that, especially because you cut a big check, especially because you spend 10 grand, 15, 20 grand to some coach, but then they aren't doing it with you and they're just telling you what to do.
Again, it's like giving you the ingredients and giving you the recipe, but you don't know the measurements and you don't know what order you should be putting these ingredients and what order you should be baking the goods, right? And them not doing it with you, that is where it breaks. So now let's get to this level of success.
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Success is a journey, right? And so for you listening that might be a little bit newer or never done a deal, I would tell you most people don't give themselves enough runway to actually be successful. Instead, they start judging themselves on the amount of success they find immediately, like within 30 days.
And they start thinking to themselves whether this can happen, whether you're doing the right thing, whether it's working. The secret to that is if you have someone doing it with you, you don't have to wonder whether it is working.
You won't have to wonder whether you're doing the right thing. It just is getting done.
You will see it. Now, the mistakes, the challenges, the offers being rejected, the hearing no's, the canceled deals, that is all part of the journey towards your success.
Now, for some of you, I don't know everyone's success level, like, or what they want, um, or what they would define, I should say, what success is for them. I can tell you, most people, if you're aspiring, if you're trying to get your first deal, most people would find success to be able to get a deal, your first deal.
Um, and so in that sense, then it really is a function of, you need to understand, are you actually doing the thing that can get you the deal? So I would ask you audit what you're doing, how many phone calls to homeowners or agents are you making? And then how many offers are you giving? There's really only one thing that can get you a deal and that's the offer. So if I ask you how many phone calls you're making, I'm not asking you to go be a cold caller.
I'm not asking you to turn your business into cold calling. What I am doing is I'm saying, Hey, you got to have some people to talk to.
You got to talk to some people, agents or homeowners. And then you need to make that offer.
The offer is the thing that's going to help you find that success. And so if you're sitting there saying, oh, I paid so-and-so 20 grand, I paid so-and-so five grand, I paid so-and-so eight grand, but I'm not finding success, then the thing I'll ask you is, are you actually doing the thing that they are telling you to do? Are you actually calling the homeowner? Are you actually calling

the agent? And then secondly, are you making the offer? Now, some of you may not be doing this

because of one big catastrophic pain point, and that's fear. And I think we all can recognize

many people, the vast majority have some level of fear that goes along with taking action. That same thing, that fear, is actually why you need to do it.
Because the fear is made up in your own head. Right? The analogy is false evidence appearing real.
you create this fear of hearing no or getting hung up on or someone cussing you out or whatever this fear may be rejection. And so you get timid, right? The other fear is I'm not doing it right.
I don't want to look stupid. I don't want to sound dumb.
That's the other side of this fear.

And this is again, without overly trying to plug it, although I believe in it so much, I feel obligated to keep telling you, this is why I created REILive.co is I want to remove that fear and embed certainty and embed confidence by doing it with you. You don't have to wonder what to say.
you don't have to see if you're comping it right. You don't have to figure out, am I underwriting the remodel correctly? I'll just do it with you.
That is why I created it. Because that fear, you pay a coach 10 grand, 15, 20 grand, the fear or uncertainty paralyzes people.
And then they don't do the simple two things that they need to do to go get a deal. First, make the call.
Second, make the offer. Those are the two simple things that you need to do to go get a deal.
That's it. It's as simple as that.
But your fear of uncertainty, your fear of, are you doing it right? Your fear of getting hung up on your fear of someone cussing you out your fear of uncertainty, your fear of are you doing it right, your fear of getting hung up on, your fear of someone cussing you out, your fear of looking silly or stupid, that paralyzes you. And so I'd encourage you, it is one step at a time.
So if you're not a part of REILive.co, I tell you, join it. Check it out, join it, be a part of this community.
It's a game changer. But secondly, if you do have a coach, if you have paid someone, then you need to do the one thing each and every day.
So I call it the big six. Okay.
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Visit qualityskip.com now. So the big six are three non-negotiables and three most importants.
and every night, yes, I said night, you want to write down your big six. You want to write down the three non-negotiables that you absolutely 100% must do tomorrow.
Okay? It is not negotiable. By definition, that is why I'm telling you to name it that way.
Okay. And then you also want to write down your three must do's.

And if you do that, you have a shot at actually achieving some of them the very next day.

Okay.

The very next day you can wake up and you can say, Hey, how am I going to get these deals?

How am I going to make these offers?

Who do I need to call to make the offers, et cetera. Okay.
so it makes it a lot easier for you to be able to do those things. And then once you're able to do that, then it's one at a time.
Do not overcomplicate this. Do not take, you know, every agent or your entire list of sellers and try to call them in a given day.
Do not think you

need to, you just need to go out and perform. And that is one call at a time.
And here's, here's a little secret tip that, that I've encouraged people to do that do have this level of fear, uncertainty. Um, one of the things that I encourage you guys to do is make a call or two to the homeowners or agents, have the conversations, mess it up, do your best, and then say, okay, and go take a break.
Go grab a cup of coffee, go take a tea break, a pee break, go do something to get refreshed. Whether the calls went great or the calls went terrible, go get refreshed.
Now, when I say make a call or

two, what I'm saying is go have one or two conversations. Don't just stop at making two

calls and go take a break, have one or two conversations, then come back and do it again.

And as you have that repetition and you keep coming back and doing one or two conversations,

okay, go take a break. You break up the monotony, you break up in your own head of the uncertainty and you actually can kind of audit what you said, how you said it, what they said, how they responded and what you could have done better.
And if you do that every day, it'll start to remove this fear, this fear of unknown, making mistakes, being judged, getting hung up on, you'll remove it all. Okay.
And that will be some of the best tactical strategies you guys can start adhering to. If you can do that one simple thing, you'll actually start making more phone calls and making more offers.
Now, the next thing is this level of success, right? If you don't give yourself enough runway to make these calls, meaning if you just say, okay, let me see what happens in, you know, 30 days, 60 days, 90 days, you may never achieve the level of success. How do I know that? Because it took me nine months to get my first deal, nine.
So if I would have given up any day before I got my first deal, I would have been a failure. I would have quit.
It's the only way to fail. But if I just said, I'm going to make this happen no matter what, no matter when, then I can find a certain level of success.
And that is what it's going to take is to remove your own self-limiting belief around the time, right? Your self-limiting belief, if that's the right way of saying it is, you know, I need to be successful by the first 30 days, 60 days, 90 days, or I'm a failure, or this doesn't work, or the coach sucks, or the economy, or the interest rates. But if you give yourself enough runway, then that also gives you enough chances to reiterate.
Iterations, what's going to really help you here. Adaptations, innovations.
These are three really big words because the market can change and shift. For those of you who have been around for long enough, you realize the last decade has been amazing minus the last maybe 18 months.
If you were fogging a mirror, if you were breathing, you were able to make money in the last decade, right? But now things have changed in the last 18 months. Now we need to pivot.
Now we have to change what we're doing and how we're doing it. And so we're innovating, we're adapting, right? We are trying to, uh, uh, figure out what is going to be the best runway.
So you might be asking, well, Justin, what is the best running? Well, not giving up and talking to more and more people. Some of you and most of you probably don't have much of a marketing budget.
So I'd encourage you to be talking to agents and or virtually driving for dollars, right? Drive around, do it virtually over Google maps or physically get in your car and drive around, find those properties that are maintenance deferred, right? And if you can find enough fortitude to innovate, to adapt, right? To experiment and keep going to figure out what does work in today's economy, to figure out what does work in today's financial place. And then what you are good at, how much time do you have? How many calls did you make? Again, you need to be measuring your output.
Don't criticize yourself. If you're not actually doing the work, don't criticize the coach and don't criticize anything.
Look in the mirror, right? If you can look in the mirror, you might realize like, I'm actually not making the amount of calls I need to be making. Right? That's the challenge is that.
And so I want you to go out today, this week, this month, this year, and really look at what your ability to push forward is. And then give yourself enough runway to fail and get back up and keep going, fail, get back up and keep going.
And if this is hair on fire and you need to be successful in the next 30 days, you're going to have a really big challenge that you won't be able to fulfill. Because there has been no overnight success.
Not one person you've ever looked up to, listened to, built this thing in 30 days, 60 days or 90 days. They've built it over time.
And if you give yourself enough time, you will ultimately be successful. If you don't quit, give up, or make really stupid decisions.
There's mistakes, right? You might lose some money on some deals. All those things might happen.
But you need to give yourself enough time to be ultimately successful. I'll give you a great example.
I've lost millions of dollars in a couple real estate dealings over the last 18 years. Millions.
I've just made tens of millions of dollars more over that same time. So are there mistakes? 100%.
Is anyone invincible to making those mistakes? Absolutely not. Are you going to make mistakes? Absolutely.
So then the question is, do you have the fortitude to keep going, to keep adapting and innovating? And if you do, then you're going to keep finding the way to be successful. For all of those out there who say, Justin, just give me some tactical things from this podcast right now and start calling realtors.
Realtors have motivated sellers. Don't question me.
Just go do it because your job now is to find a number that works for you and works for the seller, but the seller's motivated. Okay.
You just need to be a good negotiator and need to be able to show value and figure out the right seller who has enough motivation. That's what you need to go do today.
Secondly, I tell you, go become a member of REILive.co. We do this each and every day, two to three hours a day.
We call these agents, we call the homeowners, we negotiate homeowners we negotiate the deals we comp the deals you don't have to do it you don't have to second guess it is a comfortable place for you to learn and do deals i'd highly encourage you guys to check out reilive.co if this is giving you a little bit of help on your mindset on the thought process of what it's actually going to take to be successful, then I'd like you to share this with two of your friends. If this can help someone break into this industry in real estate investing, if you feel like this is something that has helped you, then I would like to say you are obligated to share this because I want to keep pouring into each and every one of you.
I've been doing this podcast since 2013 and I want to keep giving you the secret sauces, what to say, how to say it, the strategy, the techniques. Right now, the secret sauce is to get in front of as many people as possible by calling them, having conversations, and figuring out what is their motives of having interest to sell.

And I choose realtors right now for most of you. Now, if you have a marketing budget,

you could obviously lean into that, but for those that don't, then I would tell you,

you need to be able to be smart about it and start working with agents. So again,

I appreciate you guys. If this helps share with two people and we will see you on the

next episode of the science of flipping peace.