How to Stop Relying on Banks, Cut Taxes, and Control Your Wealth Like the Rich | Jayson Lowe

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When you implement the infinite banking concept and you do it the way that my late mentor

intended, and you make it ridiculously simple and you don't sensationalize it, you become all four characters in the financial play.

You're the depositor, you pay premium.

You're the borrower.

You're the one accessing policy loans.

You're the banker because you control the repayment schedule.

That's money on demand on your terms.

You're the banker.

Yep.

You're the bank owner because when the insurance company produces a divisible surplus called positive net income, that divisible surplus must be distributed to the owners of the company.

And in this case, we're dealing with a mutual life insurance company.

There are no stockholders to participate in that.

So when you become all four characters in the financial play,

what a peaceful, stress-free way of life that is financially.

Yeah.

Right.

And it's not Nelson, he never said, hey, I want you to be the bank.

He didn't want anybody to become a bank in the conventional sense of the word.

He wants you to control the banking function as it relates to your needs because someone must do that.

What is up, the Science of Flipping Family?

I am back with another incredible guest.

For us real estate investors, what Jason Lowe has to say on this episode is going to be incredibly impactful because you need to control your money.

You need to know how to borrow money and you need to know how to invest your money.

Best of all, you need to understand how to not pay taxes.

Jason Lowe, Ascendant Financial, is here with us.

What is up, buddy?

How you doing, Justin?

It's great to be with you.

Hell yeah.

Excited to have you.

As a real estate investor for 18 years and making a ton of money and understanding taxes and understanding how to borrow money the right way and how to invest my money.

I mean, this is such a poignant episode.

I'm super excited about getting rocking and rolling with you.

So

speaking about what Ascendant Financial does as a whole, let's start there, what you do, what Ascendant does.

What is the totality of what you guys do?

And then I'm going to bring it granular into the trenches.

That's a great question.

You know, we've been working with

people across America, people across Canada since 2008.

So we've been, you've been a real estate investor the past 18 years.

Did I hear that right?

Yeah.

And we've been serving real estate investors the past 16 years.

Hell yeah.

And a few common traits come up.

We haven't met one yet that doesn't want access to capital on demand on their terms.

And so that's what we serve.

$5.

Can I get five dollars?

Okay, there you go.

You just got it.

But through the infinite banking concept, that's what we've been specializing in all this time.

And real estate investors love it because they get to control how they borrow capital, how they invest it.

They get to repay loans on their terms, not someone else's.

They get their money working for them instead of the banks.

The banks and the government are the last two entities that real estate investors want their money working for.

There's no doubt.

And one of the things, just from my own understanding, and you're the expert, but like even just how the banks, when you do have your savings account and how they basically are arbitraging your money to go get a better return.

And so like, you know, the banks aren't exactly ideal.

And, you know, I, I don't ever live my life cash heavy, partly because I'm a real estate investor.

I know how to flip money.

But let's talk a little bit about the banking system, if you will, and your thoughts on it and, and maybe give some suggestions on how people should look at the banking system.

Cause I, I just know how to flip money too fast for me to keep a whole lot in the bank.

But what is your thoughts given the financial, you know, in the banking system?

Well, I would say first and foremost, banks are not your friend.

I mean, let's be honest.

They're just not.

And they create money where no money existed before.

That would be like me pouring you a glass of whiskey, drinking it myself and charging you for it.

It doesn't make any sense.

That's a great analogy.

It doesn't make any sense.

But the fundamental truth is, is that your money must reside somewhere.

And through the infinite banking concept, there's no better place to have it reside than in the form of dividend paying life insurance contracts where you essentially become the banker as it relates to your needs.

You get ready access money on demand.

The real estate investors, Justin, that I work with, they owe a lot of money.

And so whether they're flipping or whether they're buying multifamily, they're in a long-term buy and hold scenario,

they owe a lot of money.

And when a ready access opportunity of a high caliber shows up, the real estate investor either has to joint venture to raise capital to take advantage of it.

That takes time.

But if you can pounce on high caliber opportunities when they track you down, then that creates a significant advantage for you in building your wealth.

And you don't have to have money flow through the banking system, which is exactly what's been creating the financial mess.

that we find ourselves in.

Just look no further than the central banking system.

It's a horrible mess.

Yeah.

And the people that I talk to, they say, you know, I feel like there's something fundamentally wrong out there financially.

Sure.

I just can't quite put my finger on it.

Sure.

That's

courtesy of the central banks.

How do you like that unicorn

band-aid my daughter put on me?

Anyways, I digress for all you guys listening to that.

So what is the better play?

Well, the better play is to pay premium into high cash value, dividend paying life insurance contracts.

You become a co-owner of the life insurance company the moment that you initiate a contract.

You've got a guaranteed death benefit, which matters.

We've had to deliver a disproportionate number of death benefit claims to families, and we've never had a grieving family say that they had hoped the check was for less or that it was taxable.

And you get contractually guaranteed daily buildup of cash value that you can borrow against without interrupting any of its ongoing compounding on demand on your terms.

So if you know that there's a place that your money can reside where you can contribute almost unlimited sums, you pay no tax on the daily buildup, zero tax, you get ready access capital on demand on your terms, you pay no tax on the death benefit proceeds, you've got no government hovering over that asset with a giant knife and fork waiting to consume it.

How much of your capital do you not want residing there?

Right.

I mean, I would tell you guys, as someone who who does own multiple policies myself, so I'm very well aware of, Jason, what you're talking about, right?

Yeah.

I think one of the things that people need to understand is compounding interest.

If people aren't even thinking about compounding interest, it's like the eighth wonder of the world or whatever it is, right?

I mean, that's, it's just incredible.

But being able to borrow money

that essentially doesn't have an interest rate on it is so valuable for us real estate investors, right?

Because you mentioned almost every real estate investor you've ever talked to has debt, right?

Has a lot of loans, is borrowing a lot of money.

Well,

because leverage is good in our space, right?

If you're borrowing

cash for everything, I would tell you not to.

But when you can borrow your own money, essentially borrow against your insurance policy and have no dedicated interest payment.

Now, if you pay yourself interest, smart idea,

but you don't have the bank's interest laying on top of it, that deal becomes infinitely more profitable.

Right.

A thousand percent.

If you and I got together with

another real estate investor and we were presented with the very same high caliber opportunity and that outside real estate investor had to borrow capital from the books of someone else's bank to participate in that opportunity, A, that's great.

They got to achieve the objective.

They got to participate in the opportunity.

Whereas you and I, we request a policy loan from the life insurance company to participate in the very same investment opportunity.

You and I are going to come out ahead all day, every day.

The other real estate investor can't compete because the other real estate investor has no ongoing compounding of capital.

My cash value and your cash value continues rising daily while the real estate investment is appreciating in value.

And we used the life insurance company's money to capitalize it and when you when you contrast that with any other way of financing a project

any real estate investor that we work with would never say to you gosh you know i i wish it would have taken longer for me to get access to capital for that opportunity and man i i just don't feel like i'm taxed enough and gosh i wish it was just even more stressful to i mean i mean the other part is tax-free right and in but what i'd also say like i'll bring it down to the super lame insurance maybe you're not acquiring assets to hold.

Like, you could do this with anything.

You can buy a car.

Oh, yeah.

Like the car interest rates right now, I just bought a brand new Range Rover.

Right.

I got, I guess, a good interest rate for what the economy is offering right now.

Right.

Yeah.

Yeah.

So I got like 6% on a car.

I was like, I don't love it.

But, you know, I had 4% on my Range Rover before that.

But I say that to just say like, well, because I used my life insurance policy, I have no interest rate.

I have to pay myself back.

Now I can pay myself back with an interest rate and be a smart investor to, hey, if I'm borrowing money, I should pay the money, but I don't have to.

And my money is still compounding.

That's the point you're trying to drive home right there, Jason.

I borrowed

it and it's still compounding.

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well and i would ask you uh and you can attest to this we didn't discuss this before the show but i'll just ask you we'll just jam on this for a second yeah so just name one institution that uses compound interest

life insurance

life insurance companies okay that's the certainly certainly one institution.

Any other that you can think of?

Banks.

Banks.

That's the most frequent response that we get.

Banks don't use compound interest.

They either charge it or they pay it.

So the only way for your money to compound is for it to sit still.

And so the banks want your capital and they want it for a long time because they get to obviously.

They flip it.

Thank you.

You took the word right out of my mouth, which aligns perfectly with the show.

That's right.

Banks are in the flipping business, but they're not dealing with tenants at three o'clock in the morning with a busted water heater.

That's right.

They're flipping capital.

We're doing the same thing.

And if I just bring it right down to the you and me level, fundamental truth, our money must reside somewhere.

Can you and I agree on that?

Of course.

Yeah.

And so what better place to have it reside than within the attributes of what we're describing?

And when you pay that premium into that policy and it produces cash value and you can borrow against it on demand

does that take away any of your options as a real estate investor it amplifies your options it totally does i i'm even thinking about like right now we just bought a fix and flip and i think we got 11 loan on this fix and flip now hard money is a very common thing for all of us on here uh

if you just go and take that same amount of money because we run our economics basically we don't want to flip a property without making 50 grand net after cost fees blah blah blah okay but we underwrite it for six months and six months of 11%

interest on a

essentially we're paying two grand a month.

So times six is 12 grand.

I just turned a $50,000 profit into a $62,000 profit because I borrowed the money from myself.

So I want everyone listening here, you know, a lot of people here like, I don't have money or I don't know.

Well, do you have a savings account?

Do you have a self-directed IRA?

Or, you know, because self-directed IRA, sure, you don't pay interest unless you take your money out before the the the age that you cannot pay interest right and you take your profits out in this case like for me because i'm so familiar with it like you can take your money out monthly

every month that you put money in you can take your money back out

right uh and so i'm saying that because as a flipper it's just easy capital right you like it's as easy to use as like three clicks of a button on your computer can i can i share an example with you that tends to really resonate yeah of course So when I first began my journey with the infinite banking concept, so this was back in July of 2008,

you could still get 40-year amortizations on mortgages.

I was an active real estate investor in both the United States and Canada.

And up in Canada, you could get a 40-year amortization schedule on a mortgage.

So we bought a residence.

The mortgage was about $426,000.

And we thought, wow, this is terrific.

Interest rates were below 3%,

40-year amortization schedule.

We're standing on top of the world.

That was in April of that year.

I got introduced to this concept in July of that year.

We got rid of the conventional bank seven years later.

So 33 years ahead of schedule.

And we did it in a ridiculously simple way.

We paid premium into high cash value, dividend paying life insurance policies on my wife and I, and then our four kids.

We borrowed against that ever-increasing accumulation, which can't go backward, by the way.

So you have several policies.

There hasn't been a single day where your cash value has gone backward.

We borrow against that accumulation without interrupting its daily growth.

We pay off the conventional bank, but we now have a policy loan balance, but we don't have any debt owed in the form of a mortgage.

So the payment that we would have otherwise been contractually bound to continue sending to someone else's bank, I say that again, someone else's bank for the remaining 33 years of that 40-year amortization schedule, we're changing the process of who's getting the payments and who's getting the money.

The first person I called was this gentleman here, my late mentor, the late R.

Nelson Nash.

He wrote the best-selling book titled Becoming Your Own Banker.

This book is self-published.

It sold more than 575,000 copies per week for a reason.

The process works.

So he developed it, pioneered it, engineered the process.

He was the first person I called.

And given that he lived and worked in Birmingham, he had this, you know, southern drawl.

And I called him and said, I said, Nelson, you're not going to believe it.

I got rid of the conventional bank 33 years ahead of schedule.

And he said, take a seat, boy.

And I sat down and he said,

You want to be an honest banker, don't you?

I said, yes, sir, I do.

He said, well, I need you to finish the original loan schedule.

And I said, what do you mean?

He said, you've got to change the process of who's getting the remaining 33 years of payments.

Otherwise, your expenses are going to rise to find that new surplus cash flow, aren't they?

I said, yeah.

And he said, well, get to work.

And we've been continually replenishing our family's money pool.

But

here's the thing that people need to understand.

You used the example earlier about a car.

Such a great example.

You can either pay cash for it, lease it, finance it, or steal it.

Most people don't do that.

Probably not going to steal it.

But when you pay cash, lease, or finance, every single one of those methods is a permanent transfer of money away from you.

Just think about it.

Every payment you make is someone else's passive income.

That's right.

So if you can redirect where that financial money, where that energy is flowing to, inside of an entity that you own and you control, if you can do that with property, if you can do it with vehicles, if you can do it with what we do, like my premiums are 1.56 million a year.

We have 77 policies in our family banking system.

We practice this process as a family.

Think about this.

When you were growing up, stop me when I'm wrong.

Did you ever hear your parents or somebody close to your family say, Justin, someday you're going to wake up and you're going to move out and you're going to start your own family.

You're going to have your own bills.

You're going to have your own financial obligations.

You'll truly understand what financial responsibility is.

We've all heard that growing up.

The wealthy don't speak that way.

The wealthy circle the wagons around the family.

I want the mortgages, the loans, the business investments, the real estate investments, the cars, the property, the appliances.

I want all of that money for those things flowing back to the family banking system, not onto the books of someone else's bank.

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There used to be very little visibility and control in Treasury.

Today, JP Morgan Payments delivers real-time dashboards and control at your fingertips.

That's the power of clarity.

That's JP Morgan Payments.

Copyright 2025, JP Morgan Chase and Company, All Rights Reserve, JP Morgan Chase Bank, and a member FDIC.

Deposits held in non-U.S.

branches are not FDIC insured.

Non-deposit products are not FDIC insured.

This is not a legal commitment for credit or services.

Availability varies.

Eligibility determined by JPMorgan Chase.

Visit jpmorgan.com/slash payments disclosure for details.

We thought about calling it the wonderful workflow wizard for big businesses battling ballooning budgets.

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So what real estate investors tell us, we love the fact that you coach us on how to do that.

If If you went on to a job site and you're at one of your flip projects and you handed the best tool to get a job done to somebody who doesn't know how to use the tool, they're not only going to break the damn tool, they're not going to turn out any good work with the tool.

So that's why you need a really good coach that can be your infinite banking guide.

And that's what we are to send in financial.

And we're the best at what we do, bar none.

And I am bragging when I say that.

Like, we are the best at this.

Barnum.

Yeah.

It's such a tool that, like, you got to really, I mean, what you even said about your personal home, right?

And what you're talking about is really what I believe in is be the best banker.

Like, just because you're not paying Bank of America, you should be paying yourself back, right?

Now I would make an argument.

Give yourself a little interest rate because the thing that people probably don't know, so I want you to clarify it and I know it, but sure.

When your money is out, you're guaranteed interest.

It's just a lower amount.

When your money's money's full in the account, the amount goes up.

Is that correct?

No.

The interest rate varies.

So there's a steady, my understanding, there's a steady 6% or so that I'm earning.

When I pull the money out on a loan, that goes down to about 1% still working.

There's a 6% total.

So maybe I'm wrong.

So clarify that for me.

Yeah, happy to do that.

And thank you for bringing that up.

That's something that we get asked around interest rates and growth.

In the United States, the cash value of the policy is contractually guaranteed to match the death benefit by age 121 of the life insured.

It's age 100 up in Canada.

So every single day that you're aging, your cash value is rising.

Every premium that you pay, the death benefit permanently increases.

The premiums can never go up, but the death benefit is ever increasing.

Every dividend that gets declared, which once it's it's declared once a year, is contractually guaranteed to be paid.

It can't be repossessed.

It can't lose value.

That permanently increases the death benefit of the policy.

So Justin, if you never borrowed against the ever-increasing cash value of your policy, it is going to continue growing uninterrupted.

Correct.

When you borrow against...

your ever-increasing cash value, it is going to continue growing uninterrupted.

It is not the policy loan that is affecting the growth of the cash value.

It's you aging daily.

That's the difference.

And when we hear people use language like,

I've got my money, $1 doing the job of two, or this is the secret that the wealthy don't want you to know.

And

but, you know, forgive my language, but that's all just a bunch of bullshit.

You're paying premium into an insurance contract and you become a co-owner of a life insurance company that's never failed to produce a divisible profit.

And you're dealing with people who cared enough to ensure their own lives.

That's the pool of owners that you're dealing with.

What a great group of people to be in business with.

Yeah.

And when you borrow capital in the form of a policy loan,

The cash value of the policy continues rising uninterrupted, as I've mentioned.

When you repay that policy loan with interest,

that extra interest

is

a direct contributor to the net earnings of the insurance company that you co-own.

So, Justin, if you and I owned a Publix grocery store together, would we ever buy our food from Walmart?

Never.

Because we want our grocery store to be profitable.

We want our grocery store to have more money to go buy.

more groceries and sell to more captive customers, right?

So when people are introduced to the infinite infinite banking concept in a way that sensationalizes it, like you can get rich buying cars, you can get rich buying real estate, you can get rich just being your own bank.

That's nonsense.

That's sensationalizing the message.

It's ridiculously simple.

Somebody has to perform the banking function in your life.

There are no exceptions to that, period.

And your money's got to reside somewhere.

The person that should be controlling that function of banking in your life should be you.

And it's very simple to do.

And you should have a good coach that can help guide you so that when you have a system of policies in place, you're not creating a scenario where you're not only not turning out any good work with the tool, but you may end up inadvertently breaking the damn tool.

And so you've got to have a good coach and a guide to help you along.

Speaking of that, where can they find you guys

ascended financial?

What's the fastest way that they can find you?

There are two forks in the road.

So the the first fork in the road is go directly to ascendedfinancial.com.

That's our website.

It's a treasure trove of great resources.

But if your listeners, as I mentioned to you before we got on, if they text the word bank, so if they text the word bank to 813-793-7921, that's 813-793-7921.

We will courier directly to them at no cost.

No, hey, you got to pay the shipping or any of that stuff.

We'll courier to them what we call a banker's vault.

And it's a box of resources, including this number one best-selling book.

It's a 92-page read, including

one of our best-selling quarterly books titled Don't Spread the Wealth, access to our private Facebook community, access to all of our resources,

pre-recorded webinars, live events, our wealth accelerator package, all of that on the house at no charge.

Have you ever heard someone give you the advice to give away your best stuff for free?

Absolutely.

We live and breathe that.

We walk that walk.

And so that is just our token of gratitude to your listeners for investing a little bit of their time and making the right decision to text the Word Bank to that number.

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We thought about calling it the wonderful workflow wizard for big businesses battling ballooning budgets.

But that felt like it was trying a little hard.

So we just call it the Enterprise Browser.

It drives productivity up, IT costs down, and helps you stay more secure than ever.

It's like a wonderful workflow wizard for big businesses battling ballooning budgets.

Yeah, you get the idea.

The Enterprise Browser from Island.

Let's be honest, most HR platforms aren't exactly a joy to use.

Deal's different.

It's AI native, keeps you compliant, and grows with your team, whether you're five people or 50,000.

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Now, let me ask, as a fix and flipper.

Yeah.

You take a loan from your insurance.

Yes.

Round number, 100 grand.

Yeah.

You profit.

You make 20 grand.

You have 120 grand.

Does all the 120 grand have to go back to insurance or can I keep the 20 grand and just repay the hundred grand?

You can repay as little or as much as you'd like.

When you access the trick question, I was wondering how you were going to answer it because I need an answer.

Yeah, yeah, no,

please trick away.

Ask me anything that you'd like, but you're in a position of total control as it relates to the repayment schedule of your loans.

The only reason why that is true is because the insurance company itself guarantees the collateral for the loan.

And when you borrow the capital, you're not

triggering any reporting to Equifax or TransUnion.

It's a private loan between you and the life insurance company that you co-own.

You have all the gold.

You make all the rules.

And real estate investors tell me that gives them a lot of breathing room when they have projects that run over budget, that run over schedule, that would otherwise create some very tense scenarios where they either have to repay a hard money lender.

and they're on the hook for that, or they've got to repay someone else's bank and their project hasn't been flipped yet.

It's not done.

It's not generating positive cash flow.

The life insurance company doesn't have a lien on the real estate.

They place a lien on the death benefit for the loan balance.

And so that puts the real estate investor in a position of total and absolute control.

What a peaceful, stress-free way of life it is when you get the banks out of your life.

I mean, it's, I'm

what I wanted you guys to really hear by me asking that question, him giving the answer.

The money is coming from the insurance, right?

It's a lean against your insurance policy.

So God bless it.

If you were to borrow 100 grand and die the next day, your life policy is just 100 grand lighter than it would have paid out.

Right.

And so I want you to understand what he's saying is there is no bank leaning the property.

There is no personal guarantee that you have to say, I'm willing to repay this.

You technically don't ever.

have to repay it.

The difference would be is if you don't repay it, then the day you do pass, because it's inevitable, you're a hundred grand light on that policy.

Plus accrued interest on that loan balance.

Right.

Plus accrued interest.

Yeah.

And, you know, what's interesting is that people,

again, I can only speak to, because we interact, as you can imagine, with

thousands of people every year.

And we hear some common things from people who have been introduced to the concept out there in the marketplace.

And they're leaning toward an either or scenario.

Like, should I invest in real estate or should I put money into dividend paying life insurance contracts?

This is not an either or discussion.

Regardless of what you're choosing to buy, like you mentioned, you can do this with anything that you would otherwise pay cash, lease, or finance.

The money's got to come from somewhere.

supply source.

And if you're borrowing capital from someone else's bank, you wouldn't do that without every intention of repaying it.

So this is about the infinite banking concept being a lifestyle, not a financial plan.

And when you borrow capital from the life insurance company, you shouldn't be borrowing it to begin with unless you have a plan to repay it.

Being in control of a repayment schedule can be a downside too from a human condition standpoint.

No doubt.

And so that's why, again, I can't emphasize enough, just make sure that you're working with a guide, somebody who can sit down with you and say, Justin, let me give you a sample size of 100 reviews from existing clients sharing their experience with me.

That should give you a pretty good indicator of my proficiency.

And then I've got

a demonstrated track record of being a good coach.

And at Ascendant, we've got thousands.

hang out with Uncle Google for a little while and check out all the experiences that people are sharing.

When you say coach, I come from the coaching space in real estate, right?

So I coach newer investors.

They break into the industry, get their first several deals, et cetera, right?

So my definition of coach may or may not be similar to you.

When you are a coach to these individuals, what did they get with that coaching?

Real simple.

So as a coach, we're responsible to you, not for you.

And we do quarterly group coaching sessions with clients who can parachute into those sessions.

They're networking with like-minded individuals who are practicing this process.

They're learning a variety of different methods of how to integrate that into their business, their family.

So it's a very, very strong community of people who implement this and practice this in their daily lives.

We do annual family banking events that we invite our clients to.

These are incredible events.

Clients are bringing their spouses, their kids, their key people in their companies.

We do breakout sessions.

We coach them by actually coaching them and we show them the way.

And then it's up to them to do the work and to do the work for their family, their business, for whatever it is that they're implementing the infinite banking concept to achieve.

But we make it remarkably clear the

two most important words in the title of this book are right here.

Your own.

Your own.

Becoming your own banker.

We don't want people to develop a dependence on us.

We want people to develop independence so they don't have to rely upon a conventional bank for anything other than the convenience of debit.

Yeah.

What a stress-free way of life that is.

Well, I think people are going to love this, and I want everyone to reach out to Jason and go to Ascendant Financial and text the number.

Say the number one more time.

Text bank to what is the phone number?

Yeah, text the word bank to 813-793-7921.

That's 813-793-7921.

You're probably going to have a lot more questions as you're listening to this.

You'll probably get off this episode, or if you're watching this on YouTube, you'll probably stop watching and then walk around your house and be like, man, this is really cool.

And then what about that?

And what about this?

And what about this?

That is why I want you to reach out to Jason and his team because the reality is, as investors, we think in a very liter, well, I don't want to say linear, but

we think in a

historically taut,

right?

Meaning, you borrow money at a certain percent, you pay it monthly, you repay the loan, and you keep the profits.

We also work with self-directed IRAs and 401ks.

The difference there, the people that do profit from it, they can't necessarily keep the profits and put it in their pocket because they will get taxed on it.

To Jason's point, again, this breaks you out of that model.

There is no, if you make the example I gave, you use this policy, you borrow 100 grand, you make 20 grand, let's just say you're an okay banker and you hit your 100 grand back.

You're not a great banker, you're an okay banker, you have the money back, but you kept the 20 grand.

You're not getting paid, you're not getting taxed on the 20 grand in the traditional, you're getting taxed income-wise, right?

Because it's still income.

But you got to think outside the box there.

That 20 grand is still going to be your company's income as a fix and flipper.

But you're just reframing this, right?

So the last thing I wanted to point out to a lot of people out there are concerned about raising private money.

Right.

I've done a really good job raising money through people that have retirement accounts, right?

Because their money really isn't making them any money.

This is a next level layer of it.

I have done a really good job in the last call at four years, five years now since COVID, where there's enough people that understand the model that people are like, can I use my insurance money?

That's what they're saying to me when talking about investing with me.

And I say, absolutely.

A thousand percent.

Yep.

Is raising capital from money that's already in the insurance.

And by the way, it's not theirs.

It's the insurance company's money.

That's right.

It's not even their money.

It's the insurance company's money.

Right.

That's right.

And so, guys, if you're thinking about raising capital, if you're trying to figure out where to find it, thinking no one has it, you need to be talking to Jason and their team because this is the next level of raising money, right?

Is so again, historically speaking, we're taught find people that have

retirement accounts.

But now I, at least, am talking about this.

I'm talking about, hey, there's a lot of people out there now.

This is gaining traction.

This isn't a little known secret anymore.

And people like Jason are at the forefront of that.

He's a thought leader.

He's out there.

Ascendant Financial is out there.

They're there for your help.

And so do you see that

a little bit or frequently that people are using it as lenders as well?

And they're taking their

insurance money and lending it out.

Absolutely.

And we amplify that intentionally.

So within our client community, so we have a program that we've named Lend to Profit.

Lend the number two profit.

There's typically two parties to the transaction.

And within the community, our clients can engage with one another and say, hey, we've got a high caliber opportunity.

Do we want to joint venture on it?

Do we want to pool capital together?

And what, again, what a great group of people to be aligned with in that type of transaction because you know for certain they're life insured.

And so you've got some indemnification there, God forbid, if the unthinkable happened.

And you know that you can close on a transaction quickly because.

When you contact the life insurance company to get access to capital, they're asking you two questions.

Do you want us to electronically deposit the money into your account or mail you a check?

There's no income verification, credit check, personal guarantees, letters of credit, any of that additional underwriting that's typically involved with borrowing capital, even from a hard money lender.

This is ready access capital on demand on your terms.

And so I love that you touched on that because our lend to profit program is nothing short of awesome.

Oh, guys, you have to go talk to jason i mean him and i could probably go down rabbit holes that might get a little little confusing for most he's obviously the expert but i know enough i have several policies this this works in all assets right it works for all reasons like i used the car example i know we're talking about real estate but like it's as simple as that like you want to go you know the new range rover isn't cheap and i'm like okay well if the bank's quoting me what's considered to be a good interest rate right now but i have capital sitting my insurance policy why wouldn't i just be my own bank right right Because there's no real reason to pay the interest rate.

And if I'm going to pay an interest rate, why wouldn't I pay myself the interest rate?

Does this make sense to everybody?

I hope they understand.

There's,

have you ever heard the Shakespeare quote?

How does it go?

The world is a stage and most people are

actors thereon, something to that effect.

Something I've heard

stage and everyone in it are actors thereon.

Yeah.

And the way that my late mentor, God rest his soul, I miss him.

I think about him every single day.

I was just blessed beyond the definition of good fortune to have spent such quality time with him.

And he would often use an analogy that was so ridiculously simple.

He said, you know, if we were to examine 99%

of the American population

and we were to take a look at

What percentage of that population understand,

A, that there are characters in a financial play, or B, that there's even a financial play going on.

You've got the depositor, the borrower, the banker, and the bank owner.

Ridiculously simple.

You earn money, regardless of the source, W-2, interest income, rental income, dividend income.

That money flows onto the books of someone else's bank.

You're the depositor.

You're the borrower.

You're always working with borrowed money, even when you pay cash for things.

You withdraw money from your savings account, you pay cash, you're permanently giving up the opportunity to earn interest on that money, not only for the rest of your life, but for every generation that comes after you.

You're the borrower.

When you need access to money to finance something, you've got to do that on someone else's terms, not yours.

The banker decides who gets access to capital.

The bank owner is the character in the play that makes most of the money, understandably so.

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