153. Patrick Bet-David: Fixing America’s Health Crisis and Biohacking Your Business

When I started talking about politics on PPD Podcast, it was scary. Like, whoa! And then all of a sudden, the level of people that came out because you had the brass to talk about things that matters to them, it's very important.
Bobby Kennedy and Donald Trump, these two guys from polar opposite ends of the spectrum get together. Find this sliver and have agreement, this Make America Healthy Again movement.
Highest rates of childhood cancer. There's no such thing as Democratic or Republican children.
There's children. And you look at the state of our nation right now, we're the sickest, fattest, most diseased ridden nation in the world.
How is it that people are so myopic and not see the message that he's driving? You're going to have people that want to have nothing to do with you if you choose a side. There are certain shifts that happen in business and in life.
If you're not able to adjust with that shift and you're too afraid, you'll be left behind. We made a very, very conscious decision.
We said, we're teaching people how to better their lives. If we're not doing that for ourselves, then how authentic is our message? As long as you talk about what you believe in and you do it enough times, the right people will find you and learn how to use you.
For someone like me who actually wants to put higher power of my platform and my voice behind it, do you go all in because this is something that you believe in? That's a good question. By far, Gary, the most important thing is.
Hey, guys, welcome back to the ultimate human podcast i'm your host human biologist gary brecca where we go down the road of everything anti-aging biohacking longevity and everything in between and today as you can tell i'm in a different studio um i actually thought i was walking into an airplane hangar so i was this dude's got an airplane. He shoots the podcast in his hangar because we're right next to the private FBO here.
But this is a guest that I've wanted to have on for a long time. I actually connected with him face to face for the first time at a UFC fight.
Dana White introduced us backstage and we agreed to get together. It was a hard time lining our schedules up, but now it's finally happened.
I could not be more excited. Welcome to the podcast, Patrick Pitt-David.
It's great to be here, man. Dude, it's great to be here.
We just shot your podcast with me. Two and a half, which by the way, was absolutely sick.
Everybody in the back is just talking still about how to podcast. I drank hydrogen water for the first time.
Yes, you did. How do you feel? I feel great.
It drops your inflammation. It gives your brain that break that it needs.
It kind of wakes you up. It's almost like caffeine, but it's non-stimulatory.
I'm a huge, huge fan of hydrogen gas, hydrogen tablets in your water. I'm going to go 30 days.
I'm committing to it. 30 days.
All right. I'm going to send you 60 day supply.
You go 30 days and you let me know honestly what you think after that 30 days. I definitely will.
I promise you it's such a game changer. There are so many directions that we could go on this podcast.
I mean, I've actually been a fan of yours quite a while. I love the authenticity in your message.
I love how direct you are. You're an incredible interviewer.
I mean, it was one of the best podcasts that I've ever been on because I felt like you really drew out of me what the audience wanted to hear. One of the common themes that I find runs through all of my podcasts, you know, and I interview some of the brightest minds in longevity, aging, bio-optimization, whatever you want to call it, is that they solve some kind of major problem in their life.
And because of that, they're so passionate, they're so driven, they sort of find God's purpose for them in some kind of event in their life. And there was a tipping point.
A lot of times it's, you know, they had Lyme disease and they couldn't get help from the modern medical system and they fixed it themselves. Or they overcame drug or alcohol addiction, and now they're one of the biggest proponents and biggest voices in drug and alcohol addiction.
In your case, you have this big, booming business voice, and I'd like to know, for my audience that doesn't know you, what is your story, your message, your purpose, and how did you figure that out? So you know how comedians sometimes when you read their story, whether it's Kevin Hart or Joe or Chappelle or any of these guys, they had a tough upbringing. Oh, yeah.
The way they cope with it is through fun and laughter, right? Let's just laugh at everything. Steve Harvey.
Steve Harvey, a lot of these guys, right? And you're like, wow, no wonder. You have to laugh because pressures are so high.
There's nothing to look forward to. For me, when you're asking about like a driver, what moved me, you know, it wasn't drugs.
It wasn't any of that stuff. It was, we were poor.
We lived in a country that we couldn't say anything. We were frightened of living in Iran.
I lived there for 10 and a half years. We escaped six weeks after Khomeini died.
He died June 3rd, 89. We left July 15th of 89.
We went to Germany. I lived at a refugee camp.
We're escaping control, right? We're escaping dictatorship. We're escaping tyranny.
And then we're in Germany. And then we come to the States here.
And it was a dream to come down here. So it's like, oh my God, finally we are free.
So that feeling of freedom, I didn't experience it until we were on that Lufthansa flight leaving Iran and the pilot and the flight attendant says, you can officially order alcohol. That was the moment that I felt free because we're past the board.
How old were you then? I was 10 years and seven months, nine months. Wow.
Yeah. When they said that, I'm like, oh, my God, what is this? We landed in Germany.
First time in my life, I had pineapple and I had, you know, banana because that was rich man's fruit. If you had pineapple and bananas in Iran, you were rich.
Wow. And then we came down here and, you know, I joined the Army after high school.
I was in the Army for a few years, three years. I got out.
I wanted to be a bodybuilder. I saw you were in the Airborne.
I was. I was at Airborne.
Best decision I made, by the way. For me, I really needed my military.
Drill sergeants put me in my place. Drill sergeant Green and Drill sergeant Pertl.
I was able to find Pertl on Facebook, but not Green. They put me in my place.
It was very, very good for me to be in the military. Then I got out.
I said, I want to win Mr. Olympia.
So I went to the Mr. Olympia and I started asking the guys, all these Aaron Baker, Cormier, all these guys, what do I need to do to compete? What do I need to put in my body? And then I have to go in there.
We're very honest about it with me. I'm like, dude, I'm six, four and a half.
I'm tall. Most of these guys are five, five, eight, five, nine.
And bodybuilding, you can't be too tall. If you are, you have to be 350, 400 off season.
That's too much weight on my heart. My dad had heart attacks.
So I'm like, I'm not doing bodybuilding. I got out of bodybuilding.
I started working on Morgan Stanley Dean with her day before nine 11, went into financial services, eventually started my own insurance company, grew it from 66 agents to 50,000 agents. And I sold it two and a half years ago.
And, uh, part-time I started a media company, then consulting from it. And now we have this whole playground here that we're building.
Yeah. I mean, and you've got a true media platform.
You know, some people think of it just as a podcast. I actually just joined your Manect, which is pretty incredible.
It's just a way for you to have more and deeper, meaningful connection with your audience, because I'm always trying to amplify my message. And I was really fascinated by this app that you've developed because it allows people to have direct connectivity to you and allows you to kind of scale your voice.
So I appreciate that. But so what is the, what is the impact, the direction? What is the, the, the meaning behind all of this? I mean, in a perfect world, is Patrick Beck David going to train entrepreneurs, inspire entrepreneurs to build better businesses? You know, what's the objective of what you're building here? That's a good question.
So for me, you know, we've, I've made money and I've made money. I've had exits, I've had eight figure exits, and then we had our multi nine figure exit, which was life changing.
So when you have a life changing situation like that, I didn't buy a new car when I sold my business. I didn't buy a new house.
I was already living in my house. There's nothing that I bought which was significant to change my lifestyle, right? Yes, you know, minority owner of the Yankees.
At two rounds that I was able to buy into, great. So spring training right now, I'm talking to the COFO of Yankees to see when I'm going to be going to be there to see the games and the players and all this stuff.
That happened. A few things that happened.
But for me, I want to go on a 40-year run. When I watch the insurance industry and what I was in, I got four kids.
I got a 13-year-old, 11-year-old, 8-year-old girl, 3-year-old girl. So two boys, two girls.
I want to build something that later on selfishly I want my kids to want to be in business with me. Or they start a company that is within the holding company.
They're working somewhere. I want the family to be close.
This has always been a dream of mine. I love that, man.
The same way. Yeah, when I was watching you with your son doing 100, you said, how many miles did he run? 180 miles? 184 miles.
That's insane to me when I'm watching, you know, 24 years old doing what he's doing and going around Antarctica, you're saying minus 48 degrees. And I'm watching a picture of you and him with arms next to each other.
That's the juice of life. Oh, right.
That's the juice of life. So, you know, business allows you to do that.
So indirectly, my pastor talks about there's seven mountains to climb. Dudley Rutherford in life, in business.
He says one mountain is business,

one mountain is family, one mountain is church, one mountain is military, one mountain is media. He's breaking down these seven mountains.
He says the most important and powerful mountain, yet the hardest one to climb is media. He says, because if you want to make true impact and be able to go to the masses, you have to go through media because it's zero to a million.
Church is 0 to 20,000, 0 to 3,000, 0 to 200, right?

But this is 0 to a million. Church is zero to 20,000, zero to 3,000, zero to 200, right? But this is zero to a million with media.
And I said, interesting. I never thought about it that way.
So I said, let me start creating content part-time. I did.
And then later on, in 2017, one of our viewers called Mario, sent an email saying, I'd like to get into an engagement with Pat and we want to hire him as a consultant. I'm like, we don't run a consulting firm.
He says, but I said, let's just go back and give him a dollar amount. Let them walk away, because we don't even know how to take the payment right now.
He goes back. He says, $5,000 an hour.
He says, great. We'd like to book him for three hours.
And I'm like, really? He said, yes. I said, Mario, what do they want from me? He says, honestly, I don't know, but they want to come.
I said, okay, let me find out what this goes. So it comes in.
Naturally, I like doing needs analysis. What's needs analysis? How long have you been married? How did you guys meet? Who were you in high school? What sport did you play? Were you the captain? Were you the 4.0 GPA? Were you better relationship with mom or dad? Dad wasn't there.
What happened with mom? Did mom remarry? I'm curious. I'm doing needs analysis.
So I start doing needs analysis on him and his business. And at the end, I said, okay, this is mine.
I got 30 minutes. I learned about your business.
What questions you got for me? He starts asking questions. And by the time it was done, I said, I think we made this guy $10 million today.
Great. Let's see what happens.
Follows up. Boom.
Follows up again. Boom.
Follows up again. Yeah.
We're actually making direct making direct impact we don't need any equity there is no commitment from you to us like hey give us 10 we'll do this I don't want any of that stuff because that gets us in in different kind of relationships so eventually that led into 10 people calling 20 people calling then value tim and started growing and we ended up getting I don't know how many youtube subscribers we got right now, 10 plus million subscribers between PPD Podcasts and Valuetainment. I saw that, man.
You guys are just absolutely killing it. And then I started talking and I took a few risks.
One of the risks was I started, you know, talking about politics four and a half years ago. And everybody said, big mistake, don't do it.
Big mistake, don't do it. Big mistake, don't do it.
I said, look, I started talking politics at 41, 42 years old, 41 and a half years old. I said, the reason why I did is because when I was creating content at content at 35, my audience was 20 to 35 years old.
OK, so they're now aging with me. If they're aging with me and you're 41, 42, what questions are you asking? Where do I put my kids in school? How do I raise them do I raise them taxes I'm paying who do I vote for what's going on with you asking the important questions in life so I said look I have an opinion let's talk about it and then next thing you know that grew and so and then that led to you know us building a business now the holding company with Manect you're talking about Manect earlier to me the biggest thing with Manect is when I think about my life, I think about the amount

of times I networked and I met people.

There was a guy that was the most incredible networker.

Gary, I've never seen anybody work a room the way this guy worked a room.

We'd go into a room and he'd go boom, and boom, boom, boom, and then boom, boom, and

then we're meeting the owner, we're in the private room in the back, and I'm like, wait

a minute, we just, how the hell did this guy get from this guy to this guy who do you know so do you know this person I said there's power in networking so I took some of the stuff that he had with networking and I started looking at tools back in the days you know AOL chat or beep or big brick phones and then it became email and social media and MySpace and friendster and facebook and youtube and all this stuff and then you look at the response rate and i i i realized at one point when i'm talking to my lawyer he charged me uh i had a seven minute call with the guy he built me for 30 minutes and i said listen we had a seven minute call it's not a 30 minute call why are you charging me up he says because minutes roll up i said not to 30 minutes minutes roll up. They don't roll up to 30 minutes.
Anyways, I said, listen, we had a seven minute call. It's not a 30 minute call.
Why are you charging me up? He says, because minutes roll up. I said, not to 30 minutes.
Minutes roll up. They don't roll up to 30 minutes.
Anyways, I said, what do you charge by the minute? He says, no lawyer charges by the minute. I said, I'm going to build an app or a website where I get to pay people by the minute.
So do you have a minute to connect? Let's Manect. And that's how Manect started.
Ah, that's how Manect started. Purely.
So I get to pay you. Yeah.
Imagine how many people want to ask you a question. They get to pay for it because they're respecting your time.
You can't get back to all the emails. You can't get back to all the DMs.
You can't get back to all the answers on Twitter. You simply cannot.
You have billions of eyeballs that you're getting right now. But on Manect, somebody can say, Gary, I value your time.
I have this question. What do you think I ought to do? These are my levels.
Here's what I'm thinking. Can we do a 15 minute call? And if the person wants to pay for it, they can't, but they're respecting your time.
So the speed of zero to getting in contact with somebody like you accelerated through my neck. So all of these things together, feeding each other, turn into the holding company that we have.
Wow. Cause you know, it's, it's, you know, I've always said that the information that I have doesn't belong to me.
I've always felt that God revealed his purpose for me, to me. And that was to take the ultra complicated, make it simple and communicate to the masses.
And, you know, to really get a message to the masses, to really try to make an impact on humanity. And I've struggled with, you know, how do I scale this message? You know, initially I thought you can't do it through one on just simple one on ones because there's so many, only so many.
So selfishly, I'm going to I'm going to hijack my own podcast here for a second. Get some get some business advice.
You know, you know, my wife and I, we founded our little company about nine years ago, we took over a bankrupt vitamin shop in Strip Mall. And we had this dream of building a functional medicine clinic, which turned out, you know, came to fruition.
And I also started The Ultimate Human. You know, it's a podcast.
You're on it right now. But I want to amplify my message to the masses.
And I don't really know anything about social media. You know, I have a social media team, but like you'll see when I post, I misspell things, I tag the wrong people.
Like I just, I don't get it, you know? And so it's not my forte, but the message is my forte. What advice would you give to someone like me that's continuing to try to amplify the message to build the community? I mean tell me i should start like a network marketing company i mean i i don't want to take advantage of people to get the message but i want to amplify it as much as possible yeah so i think uh the the least important thing is the social media team and the how-to that's the least important if you want protein to build lean muscle, but without the caloric impact or need to cut, you need Perfect Amino.
It's pure essential amino acids, the building blocks of proteins, in a precise form and ratio that allows for near 100% utilization in building lean muscle and no caloric impact. So we build protein six times as much as whey, but without the excess body fat we normally get during bulking.
This is the new era of protein supplementation, and it's real. If you want to build lean muscle without having to cut, you need Perfect Amino.
Now let's get back to the Ultimate Human podcast. My social media team is standing in the room.
They love it. And I'm telling you right now, that's the least important thing.
And I know they're, they're probably sitting there thinking, come on, what are you thinking about all this? Let me explain to you why. And then this will make sense.
So for example, if you have a message, the audience will find you. And this is kind of how it works.
Yesterday we have a 28 year old kid here, man here, who he became known on social media when he was a 17-year-old

kid.

His name is Nicolas Ferreira, okay?

He posted a video last week on Instagram.

In Portuguese, I want to show you how many likes it got, but before I do, I want you

to guess how many likes and how many views this video got.

Just take a wild guess how many likes it got on Instagram. Okay.
Just take a wild guess. What do you think it is? How many likes it got? This guy's, he just posted a video on Instagram.
Just posted a video on Instagram. This guy's a congressman in Brazil.
He's a congressman. He's a congressman in Brazil, the youngest congressman, 28 years old.
Okay. And he posted a message.
How many likes you think it got? I'm going to show it to you right now. 150,000.
Okay. I want you to see this.
Look at my phone here. Look at my phone over here.
How many likes is that? 8.8 million? 8.8 million likes. Look how many comments.
Can you show the comments, Rob? 880,000 comments. What? That video got.
Look at the number of views it got. 327 million views.
Holy cow. By the way, it is the most viewed video on Instagram in 2025.
What? This is the power. So watch this.
And it's in Portuguese. I mean, the Portuguese distribution.
That's the point. It's a smaller distribution than what we have.
I'm in Brazil with him, in Brasilia, the capital. We're walking around with him.
You can't go anywhere without people stopping this guy. No one knew who this guy was like this.
Why has he exploded? Because today, if you have a message, the audience will find you. Ron Paul told me maybe one of the most profound things when I interviewed him seven, eight years ago.
I said, Ron, you're a person that delivers babies. How did you go from being this guy to now end the Fed, economy, libertarian, all? How did that happen? He says, when I'm delivering babies, one day there's a speaker about finance, and a friend invites me to go listen to him.
So I go listen to him. When I listen to him speak, this guy's phenomenal.
He starts recommending me books. Every single time he speaks, I order all the books.
One by one by one, I'm reading the books. And I go back a month, two months, three months, six months.
He says, eventually, I am so obsessed. I cannot get this information out of my mind.
I said, so what did you do? He says, so I went back to ask the guy a question. I said, hey, all this info, I'm a doctor.
I'm a gynecologist. I give birth to babies, but I can't stop thinking about all this stuff you do.
What do I do with all this information? The guy gave him the most profound advice. He said, let me tell you how the world works.
As long as you talk about what you believe in and you do it enough times, the right people will find you and learn how to use you. Wow.
What happened to Ron Paul? Doge, the Department of Government and Governmental Efficiencies, may be an idea that Ron Paul came up with many years ago. Think about it.
Think about what his son does. Think about what happened to him writing a book and the Fed.
He's one of the most influential politicians in the last 10, 20 years. This guy ends up raising $6 million on MySpace in 24 hours, breaks the record for $6 million before he ran for president.
I think this is an 0403. Ron Paul is who we're talking about.
Where am I going with this? You have a message and the audience keeps finding you and we're going to come to you to find a message. Then the next part is, all right, the more you can monetize this message, the more you can reach others.
So how do you do that? Do I turn that into a business? Do I turn that into a show? Do I turn that into a consulting firm? Do I turn that into a product line? What do I turn that into? So now you said network marketing, right? For me, with insurance, when I was at Bally's, I watched what Bally's did. Then I went to Morgan Stanley.
I watched what Morgan Stanley did. Then I went to Transamerica World Financial.
I watched what they did. I'm like, oh, my God.
I love this, the combination of all these different companies, what they're doing. Network marketing, the most basic thing about network marketing is that you get to take a product and sell it for less and use a percentage of it to pay override.
That's one of the ways of getting to the consumer. Another way is ads.
Another way is social media. Another way is direct sales.
That business model is different. But by far, Gary, the most important thing is the message being a message that resonates with the world.
And you have a way of delivering it. And you know how to do it.
Yeah, I appreciate that so much. You know, I usually don't go into the business on my podcast, but I built this course.
And I was like, you know, should I just sell this course or should I build a community and give it away? And I think that people, what I realize is that if you're trying to make an impact on people's lives, you can't just educate them. And you can't just inspire them.
You have to educate them and inspire them to take some kind of action, make, make a transformation. Like I talk about taking control of your morning routine and talk about, you know, uh, sleep habits, bookending your sleep, you know, all of these things that were practical advice that people can, can educate, can utilize for free.
And I think I've gotten known for that. Um, you know, sort of like the poor man's solution to optimal health.
And it's really started to resonate. I built a VIP community that I charged $97 a month for, and it's exploding right now because I take large amounts of my time and I pour it into this community.
But as the community grows, it doesn't take more of my time, you know. And so that's the way that I've, I've been trying to scale.
And I know there's a lot of, uh, you know, people that I respect in this industry that are on the same, um, mission that I am to change the face of humanity that really need this kind of advice from you, because none of us, you know, we're, we're scientists and biohackers and, and, you know, longevity researchers and, and, and what have you, but we don't have, uh, you know, the skill set and the social media to really try to amplify our message. I normally don't go down the political bandwagon, but I want to, because you're so unabashedly not afraid of politics, I've got to open up this door with you.
You know, Bobby Kennedy and Donald Trump, maybe two of the most initially polar opposite human beings on the opposite political ends of the spectrum, find this sliver where they overlap and have agreement, this Make America Healthy Again movement. Highest rates of childhood cancer in recorded history.
We're the sickest, fattest, most diseased nation in the world. We're ranked 66th in the world in life expectancy.
These two guys from polar opposite ends of the spectrum get together, right? Bobby Kennedy's family basically disowns him. His entire party turns against him when he was inaugurated.
What was it? Not a single Democrat even voted for him. I actually found that to i went to the inauguration and i also went to the maha ball and i was there with bobby kennedy the day that i posted this picture 47 000 people instantly stopped following me on instagram i had 47 000 people delete but you're kidding me instantly it was like a straight cliff now i had 153 000 pick it up afterwards but i had 43 000 people stop following me and It was like a straight cliff.
Now I had 153,000 pick it up afterwards, but I had 43,000 people stop following me. And I was talking to the team and I was like, what did I do wrong? Like, you know, trust me, I'm not at the extreme ends of the spectrum.
I'm not pushing any specific agenda. I never get political online.
But I was like, what is it that makes people so myopic that like, what side of the fence are you on? He's trying to reduce the rates of childhood cancer, trying to clean up the food supplies, trying to get the corruption out of our nutritional research. You know, how do you watch and listen to that man? Now, if you want to talk about what he thinks about big oil and green energy, I get it.
You know, or, you know, transgender women in sports. These are like hot topics, you know, abortion.
We're talking about the nation's children. He says things like there's no such thing as Democratic or Republican children.
There's children. And you look at the state of our nation right now, ranked 66th in the world in life expectancy, spending the most amount of money of any other civilized nation in the world.
How is it that people are so myopic that they can actually hate this person for being politically

affiliated with somebody else and not see the message that he's driving?

Yeah.

So, I mean, a part of that is normal.

You know, I remember when everybody, when I started talking about politics on PBD podcast,

I'm like, look, I want to talk current events.

I got some questions.

I got some thoughts.

If you like it, great.

If you don't like it, let's see what happens.

You know what happened?

Initially, I took a massive dip initially.

It was scary.

You're like, whoa.

Yeah.

What just happened?

That's what happened to me with that picture.

That was weird.

And then all of a sudden, Gary,

the level of people that came out

because they felt that you had the brass to talk about things that matters to them. They're like, let me just tell you, I used to follow your business content.
But the fact that you went over here, I'm like, what is he doing with this stuff? I respect the fact that you're talking about because I'm going through right now. It's very important.
When people stop me now, they don't stop me for the business content. They don't stop me now for entrepreneurship.
They don't stop me. They stop me purely for what we talk about on PPD Podcast.
I can't even tell you how much that is right now. I'm not even kidding with you.
It's a very different thing that happened. However, so let's go through it.
So in life, you're either going to find people that are interested in wanting to improve and entertain other ideas. You know what? Let me see what he has to say.
Let me see what he has to say. Let me see what he has to say.
You're going to have people that want to have nothing to do with you if you choose a side. Okay.
And you're going to have those that are going to be with you no matter what, your ride or dies. Your ride or die community is always going to be the smallest community.
Okay. The people that want to have nothing to do with you can change their mind

years later.

They may start off saying, man, I can't stand what he has to say.

And you know what?

He's growing on me.

You know what?

I like the guy.

I like the guy.

It's kind of what happens, right?

I don't go away.

I have the same message over and over again.

So the part with the audience is that's their choice,

what they're going through.

Also, sometimes as we're growing, you know,

we're living our lives and certain things happen, there are certain shifts that happen in business and in life. If you're not able to adjust with that shift and you're too afraid, you'll be left behind.
For example, look at Bobby Kennedy. What's he doing now? He's got probably one of the top three biggest jobs in the world.
I think it's fair to say in our administration. And he's up against some of the biggest well-funded.
Enemies, Big Pharma, all these other guys, media, they're not going to like what he has to do. If he decides to not allow Big Pharma to advertise on media companies and we become like the other countries except for New Zealand, they're going to be like, what are you doing? He has a lot of solid enemies, and he knows.

He lost his family that no longer wanted

to talk to him. But what happens

if he ends up... Marty kind of abandoned him.

Abandoned him already. But watch who he

won, though. He won a big

portion of the country

that's sitting there saying, you know what?

When I took that shot, I also kind of

feel weird right now.

Because the level of intensity and criticism was very high when he first wrote that book about Fauci. Who is this guy? Who do you think you are? You're an environmental lawyer.
Stay in your lane. You're not a doctor.
He's a doctor. We have to listen to him.
We're like, yeah, maybe they're right. Maybe you have to listen to him.
And then you read the book. You're like, whoa, what did he do? And who used to take this? LZT? You know, is it LZT? I think it's LZT, drug for AIDS.
And then Magic Johnson used to take it. And what else? He's the reason why they couldn't sell it at a discount.
Like even a couple of days ago when Trump was talking, what did Trump say a couple of days ago? He says, why is Ozempic, you know, $88 in UK, but it's $1,200 here in the States? He's asking those questions. Yeah.
So now Trump's not a guy that wakes up in the morning studying the health and supplements and vitamins. That's not his space.
He's a real estate. He's media, right? Yeah.
But now he's sitting there and asking a basic question. So a basic question like that carries a lot of weight because the average person can understand.
Wait, how much is Ozempic in Europe? $88. Why is it $1,200 here? I don't know.
I want to know. Great, let's go pursue it, right? So Bobby took the risk of asking the question that a lot of people were willing to ask.
And because of that, he gained a lot of loyal followers that are with him now. And what did that influence do to him? It got him in the White House with the second or the third biggest job we have.
Yeah. You know, I noticed that he's actually surrounding himself with a really solid team.
You know, none of us in this space have an official role in the government. But what I appreciate about him is that he's asking the questions and also from the opponents, right? The pro vaccine, the anti vaccine.
He's asking from, you know, pharmaceutical companies to chemical manufacturers to grain suppliers to farmers. and he's sitting him down and he's saying, you know, what we're doing is not working.
How do we fix this? And when people cannot defend their position, very often they'll use tonality or threats or they'll just, you know, you find that when you back somebody into a corner on facts or on the science that's non non-defensible. You know, one of the things I've watched him do is slowly expose the lack of scientific research, rigorous scientific research that the vaccines should go through, just like every other pharmaceutical intervention.
And then when you start to put the pieces of the puzzle together, wow, if you get on the vaccine schedule, that is a multi hundred billion dollar win. And if you get physicians like pediatricians to insist that the children stick to this vaccinated schedule, even though most of the time they're not looking at the research and saying, well, I wonder, you know, this hepatitis B vaccine, what's the chance of, you know, hepatitis B? Oh, it's sexually transmitted.
It's by IV drug use. We're just going to give it to the babies in the first few days or weeks of life.
What's their risk of having a sexually transmitted disease or engaging in intravenous drug use? Zero, right? We're vaccinating very often against zero risk. And I think that he's exposing that.
And for someone like me who actually wants to put the entire power of, of my platform and, and, and my voice behind it, um, if you were in my shoe, do you go all in because this is something that you believe in that you? It's a good question. That's a, that's a, you know, that's a personal decision, but I'll tell you, and I'll break it down for you why I think it's a personal decision.
For me, the greatest experiences in life come with very high level of risk. So what are the most riskiest decisions we'll ever make in life? Marriage.
Very risky, especially in America. I made a really good choice of mine.
Very risky, right? Some of us got lucky. Some don't.
Some can do everything right. You marry a girl that you met at church and you've known her for seven years at church and everything, and it still doesn't work yet.
And you're miserable and you're not happy. And it's not working out.
But what's the alternative risk? Staying single. That's a bigger risk.
Why is staying single bigger risk? Who are you going to come and talk to about your victories, about your challenges, about your issues? What are you building? You're building nothing. It's a solo team.
The high of a life being solo is not a high life of building something with a unit. Second risk, kids, how risky is it? Very.
You're sending them to school. What they're going to be fed, what they're going to be brainwashed, what they could potentially happen.
At any time, you're always thinking what they're doing. They're traveling.
Are they good? Are they safe? For every kid that you have, you're always in two different places at the same time. So I'm either here and I've got a kid.
I'm at another place. You've got four kids.
You have five places at any given time. What is she doing? What is he doing? How are we taking care of them? What's going on with this? That's a risk, but flip it.
I can't imagine. Like my wife and I had three kids, and at one she's like, I want to have a fourth.
And we ended up having Brooklyn or fourth is Brooklyn. I can't imagine life without Brooklyn.
I'm telling you, I can't imagine life never metting, having met Brooklyn. I can't, I can't imagine what life would look like without it.
Right. So kids is risky running a business, super risky, creating a podcast, having an opinion, Super risky.
Every one of these things are extremely risky, right?

But what is the flip side? If you start kind of talking about what you believe in and you ask the question in a respectful way, what ends up happening? See, when I think about guys who continuously won, there's a lot of people that will go viral for one year and everybody that you're thinking, this guy's going to go viral for the rest of his life. No, that's not how this works.
Then some will go viral for five years. And after five years, they flatline.
It's a lot of social media influencers. They flatlined.
Some may go decade and then they flatline, right? I think there's only three performers that have a number one hit in four different decades. I think it's Ray Charles.
I think it's Sting and maybe one other person that has a number one hit in four different. You know how hard that is to do? Four decades? Four decades of a number one hit.
You have to find a way to entertain a new generation. Your music is only good for that generation.
Now you're doing it to this guy. Holy shit.
So what is the hardest thing that artists have to do? Recreating yourself. Dude, that is not easy to do.
You want me to recreate yourself? Yeah. What does recreation mean? Recreation means the old you is not good enough for this next level.
Are you willing to go through that pain? It's not easy. It's a very difficult thing to go through, to say, I was good for that level, but I am not good for this next level.
And then you recreate and you're going through the grind of not being that good and you're getting, boom, and then you're like, boom, I'm good enough for this level. And not only am I great for this level.
Now do you want to go to the next level? Oh, here we go again. So this concept of recreating ourselves is a very difficult thing to go through.
and when I went through it four years ago trust me everybody was because I hadn't sold my insurance company yet so everyone's like listen you go through this route and all of a sudden half your company agents leave they're all 1099 they don't have to stay here selling insurance right they can go to any other company but we took the risk and all of a sudden millions showed up that were interested.

And when we had to talk, we were like, whoa, where did you guys show up out of nowhere?

Yeah, we're interested.

Really?

Yeah.

Why?

We're just interested.

I didn't go to school for this.

I don't have a 40 degree for this.

But we relate to it because we're like you as well.

Okay.

And we kind of feel that you're fair with your ability to reason and you're delivering your message.

Okay, cool.

Okay, sounds good. Well, good to meet you.
Boom. And then there's that relationship.
And then you got to do it again and again and again. And sometimes we think the success that got us here, you know, it's always going to be there.
It's not, man. This thing like this goes if you get too comfortable.
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You know what I found that wasn't, um, widely available when we started our

business, you know, my, my wife and I, who was, who was actually just my girlfriend at the time when we, when we started our business, I, you know, I left the insurance industry and I wanted to start this wellness practice. I remember I went home and I talked to my girlfriend and say, she actually just moved in with me.
And, um, and I told her I quit my job and I wanted to start a functional wellness practice.

And much to my surprise, she was all in, right? And I told her I quit my job and I wanted to start a functional wellness practice.

And much to my surprise, she was all in. Right.
And she was a real estate agent. I was human biologist.
Neither of us had opened a wellness clinic. We still needed to get a doctor.
We had to build this business. But we actually were on board the deck of the ship together.
And I wish that I had a mentor that was giving me advice on going into business as a couple. I mean, there's a couple in the other room that's going through it right now.
And I feel like I've become sort of a side marriage counselor because I'm like, we literally went through everything that was supposed to tear you apart and somehow made it out the other side. But I'd be really curious to do your advice too, because I feel like a lot of entrepreneurs are the solo entrepreneur, right? Either the man or the woman, but they're the solo entrepreneur, meaning they don't have their partners, not their spouse.
Their partners are other men and women, and they're on this trajectory. And I think some ways, this is my myopic view of it, and that's actually more destructive to the relationship than trying to do something together.
What are your thoughts? What would be your advice to couples starting out in business together? Yeah, I mean, listen, it's, first of all, if it's by choice is the most important, it can't be by force. Meaning, do you want to be in business with us? Do you want to do this together? I do, great.
Versus, I need your help, how come you never helped me? That's not gonna work, okay? So if it's by choice, that choice that's filter number one number two then there's got to be parameters created on what the relationship's like at work and then what we do at home there's got to be respect if we disagree with something we call each other up privately not publicly don't disagree with me publicly do it privately undermine me every time you do. Don't disrespect me and treat me like another person because you're not happy about the performance.
Please do that to me privately. No problem.
So those things are things to kind of understand that you have to, you know, go through individually where you create a certain guideline. Next, if it's project driven and you can find a way that, you know, the level of accountability is coming from a vision that we're in pursuit of, that is a better way of going because, hey, babe, we're doing this for this.
We're doing this for this. We're doing this for this.
We're doing this for this. At first, it normally starts off being an emotional partnership, excitement.
We're going to change the world. We're going to work together, babe.
It's going to it's gonna be great it's gonna be awesome and then when money comes in and then it gets logical accounting IRS taxes technology logic logic logic logic then it's like it's just a business and you lose the sizzle and it's just a business partner that you go to sleep with you know and Trump talks about. He says, you know, Melania used to have a man.
If I can find this clip, Trump explained it in a very, very good way. Really? Oh, my God.
Was he in business with his first wife? Oh, first wife. You have to see how he explained this.
The way he explained it about his first marriage, he says, Melania used to have a very gentle side about herself. And he says, I gradually watched her lose it.
You have to see this, by the way. If I can find this clip, Rob, and I text it to you, maybe I've texted it to you before.
I think I just found it. Is this the one? Oh, man, you have to see this.
Because he explains, saying she used to be tender, she used to be easygoing, she used to be soft, and she lost it the moment she started doing business with me. She would tell me what to do, she would tell me this, and she would tell me that, and she would tell me this.
And it was very important for us to not go through that, and I missed it. So the first marriage didn't work out.
So a part of that, I mean, if I can find this, if I don't find it, it is what it is, I'll show it to you another time. Yeah, we'll find it and I'll link it in the show notes if we can find it.
So, you know, he explains that part. But I think in marriage, if you can create those guidelines and you buy into a vision together and a dream together, and then you still find a way to have your date night, you still find a way to get away, and you still find a system.
Like we have a system. If we're at dinner, these things are a way.
Everybody, even our crew here, if we go to dinner together, we were where yesterday or two days ago. I don't know where we were.
We were in DC. If we're in DC, everybody at dinner sets their phone aside and we talk, we look at each other.
We don't look at our phones, nothing. Everybody sets their phones aside.
So creating certain systems where the connection is there. I think that's the fighting chance.
Because for me, I enjoy being in business. My wife's office is right next to mine.
She's in the office every day. She's in the office today.
If you come to my, after we're done here, we go to the other building and I'll show you the hangar. The other property is a real office.
Yeah. And you'll see where it's at.
I saw the logo right in the lobby. Yeah.
It's very, very hard. But 10 out of 10 times, I would prefer this way than a way where the wife stays home, she goes to the spa all day, tennis classes and all this other stuff.
And I see her at night. I couldn't do that.
Yeah, I couldn't do that. Some people can do it.
I like this. I like us working together.
I enjoy it. You know, I know that, you know, what was interesting was we felt like we were actually starting to age while we were building an anti-aging clinic.
Because just like exactly what you said, you know, it was all about the mission and the vision, and it still is. And then there's bills and there's payroll and there's inventory and there's vendors and there's a lease and there's responsibilities.
And you have to keep your credit up and your bank account's going down and the expenses are going up and you've got employees that are relying on you. You don't really understand all of the answers.
Like, how do I make people walk through the door? How do I get the phone to ring? And if you have a bad day at the office, you have a bad day at home. If you have a good day at the office, you have a good day at home.
I think the two are interconnected. I think people that say you can separate business from pleasure, especially if you're in business with your spouse or your private life from your business life.
I think they're lying to you. I think you're probably going down the wrong path.
But one of the things that we did was we made a very, very conscious decision. We said, this is the industry that we're going to serve, you know, and we're teaching people how to their lives and be live healthier, happier, longer, more fulfilling lives.
If we're not doing that for ourselves, then how authentic is our message? And we made a conscious decision to begin to put ourselves first. I mean, militant about our diet, militant about our sleep.
We actually started taking time for date nights. We started taking time for, um, you know, uh, we started scheduling travel into, into the calendar.
What if anything have you done during your career, um, to care for yourself? Do you have any biohacking trips? Do you have tips? Do you have any particular wellness habits that you do to Keep your mind sharp, your body sharp? Yeah. So, such a good, so for me, I think when I broke down the basic systems, everything in my brain needs to be very simple for me to understand it.
I need to simplify everything. So to me, there's four keys to success.
You got to outwork your peers, but that's not enough. You got to out improve, but that's not enough.
You got to out strategize, but that's not enough. And the last one, which is the most important one is you got to outlast.
Most people are not going to last. Most people will burn out.
Most people get tired. Most people will give up.
Most people like, you know, Trump's being interviewed by Lex Friedman. And he's asking a question.
He says, what does it take to run for president? What does it take to do this? He says, look, I have a lot of friends that are richer than me, but they don't know how to speak from stage.

I have a lot of friends that are more successful than me in this,

but they can't handle the negativity from the media.

I have a lot of friends, but they got tired.

I have a lot of friends, and he's just kind of breaking it down.

The guy's 78 years old, just campaigned,

one of the most complicated campaigns of all time.

Facing 900 years in prison.

And the guy is working tirelessly. The average 25-year-old watches this and says, how the hell are you able to do something like this? So that's the outlasting part.
And eat McDonald's and drink Diet Coke. And he eats McDonald's.
But that defies my luggage. So that's his biohacking.
But that's his biohacking. His biohacking is McDonald's.
Don't take biohacking devices from that. The best picture is with him and Bobby Kennedy on the plane.
Oh, dude, it killed me. And they're eating McDonald's Big Mac.

And Bobby's got this face like, he's looking like this.

Like, I can't believe I'm doing this right.

Yeah, yeah.

I was like, who was the aide that posted that?

That dude needs to be fired.

Actually, that was the best because it's showing the fact,

because Trump's got the biggest smile on his face.

Can we see that? Can you zoom in?

Look at the smile on his face.

And Bobby's like, I cannot believe I'm doing this, right?

It's funny.

It's hilarious, right?

But the point when you're asking him.

Oh, he's got a full soda there, too.

Yeah, he's got the whole thing.

Oh, Bobby, you're killing it.

Listen, he got caught.

They're seeing him there.

But you're asking him about biohacking.

This is my basic rule.

Since I was 14 years old, I've trained three times a week. Simple.
I go to the gym. I'm going to move my body and exercise three times a week since I was 14 years old.
Now, from 14 to 25, it was six days a week because I was trying to compete to beat Mr. Olympia.
Now, it's three days a week. Now, I do four or five, but my goal, no matter what, I'm doing my three systems.
Basic stuff I don't touch. I don't touch anything with cigarettes.
I don't do any drugs. I'll smoke a cigar a month.
When it comes down to drinking, I'll have a glass of wine or old fashioned per month is what I'll do. I don't drink any soda.
I stay away from food late at night that's going to get my belly to, you know, blow up. I, I move my body regularly.
I don't do energy drinks, uh, like, you know, what do you call it? Monster. And I don't drink any coffee.
The last time I had coffee, I was 25 years old. I haven't drank coffee since then.
We hired a chef that came and opened up our, uh, pantry and went through all food that we didn't need. About two years ago is the last time any one of our kids had cereal.
We got rid of all the cereal. We got rid of so many different things with the kids.
And my wife gets credit for this because my wife will go read the books to say, hey, we can't do this. We can't eat this.
We can't do that. And so we made a commitment to that.
So if you look at my vitamins wise, I'm actually not good at taking vitamins. Sincerely, I'm terrible at it because I got 19 of them.
18 of them, take this, take that. I'm like, dude, so many different things.
I'm like, I'm not even interested in taking so many. So I'll take it one day.
I'll miss it three days. But it's probiotics, basic, basic stuff.
That's been the story of my life to get to where I'm at today. And sleep-wise, I'm probably not going to be the guy that's going to, you're going to sit there and say, well, Pat gets all the sleep on this.
I'll go have many nights where I'm getting four to six hours of sleep when I'm driving and, you know, hard charging, going through it. But once a week, I got to fill up the gas tank.
So once a week, I'll get my eighth, if I'm able to, because my kids don't wake me up. But that's what's worked for me.
I am not at the levels of some other guys. You see what they're doing.
That's not me. But the most basic principles for me has worked for me since I was 14 years old, three days a week.
You know, I love the fact that you're constantly talking about your wife and your kids and how your greatest success in life is actually having your family around. You're actually building the business with the family legacy in mind at the inception, not figuring out how to create a legacy after you've already built the enterprise.
I've also heard you talk a lot about the impact of social media on your kids, most of the time referring to your daughters. What are some of the things that you do to kind of limit their exposure to social media or kind of curtail what they're going on without being the bad dad,

you know, the big Grinch. It is tough.

And I've talked to my wife, my nanny, and my dad.

And I tell them, I'll have serious conversations with them.

I said, guys, please do me a favor.

I don't mind being the bad guy.

Just prevent me from always being the bad guy.

Don't always call me to be the bad guy. They're not going to take a shower.
They're not getting up. They're not doing this.
Why don't you find a better way to do this? You better wait until your father comes home. My mom used to say that my whole life growing up.
I hated it. And I don't want to be that all the time.
I'm very comfortable being it, but I don't want to be that all the time. So what does it mean to do? Our kids, you know, I have a know, I have a 13 year old, 11 year old son, eight, three year old daughter, right? Every one of my 13 year old sons all have cell phones, smartphones.
Every one of my 11 year old all have cell phones except for one. The eight year old, most of them have cell phones except for two or three.
And then obviously three year old is a three year old. None of my kids have a cell phone and all this is 13.
13. They don't have a single cell phone.
Not a smartphone, not a cell phone, nothing. They don't have anything.
And so they're not accustomed to what it is to have a cell phone. It's very intentional.
I read a book called, what is the name of the book, Rob? The one, what is the name of the book that has to do with cell phones and women and kids and girls that I always talk about? What is the name of that book? It was written by Jonathan Haidt. The moment you see it, you're going to be like, I can't believe it.
Anxious Generation. Anxious Generation.
Anxious Generation. Have you ever read that? No, but I believe just in the title I'm going to love it.
Let me tell you, you will not be able to put this book down. I can't tell you how many times I've driven parents to read this book.
He breaks down all these systems. What's the overview of it, say, right there? Go La Lola? Yeah.
The Anxious Generation, how the... No, go to the right because he's trying to read it.
The Anxious Generation, how the great rewiring of childhood is causing an epidemic of mental illness. I absolutely agree with that.
You're gonna love this book. Argues that the spread of smartphones, social media, and overprotective parenting have led to rewiring of childhood.
Man, I believe in that so much. You know what's so crazy is when I was growing up, it was funny.
We were actually allowed in the house. My parents wanted me to leave in the morning and come home in the afternoon or the evening.
I mean, I had to be home by sundown. I mean, I lived on a farm.
My parents owned 12 acres in the middle of a 300-acre tobacco farm. So it was woods, farms, streams.
You couldn't get it. In what city? South of Annapolis, Maryland, in Southern Maryland.
It was in Upper Marlboro, which is where Marlboro cigarettes came from. And all these, there were just thousands of acres of tobacco.
I actually grew up cutting tobacco, which is the hardest labor you'll ever do in your life. And, but Maryland was one of the only flammable forms of tobacco.
Now I never smoked tobacco, never chewed tobacco. But I cut it as a crop when I was a kid growing up, which, by the way, if you ever cut tobacco, you will know one thing about the rest of your life.
You do not want to cut any more tobacco. I don't give a rest behind how much money you can make doing this.
I mean, you cut it in August. You walk through these 100-acre fields from one end to the other with a machete, chopping these plants, right, pushing it over, chopping it, pushing it over, chopping it, pushing it over, chopping it.
You plant the plants by hand, putting them single-handedly into this wheel that spins them around and sticks them into the ground. In August, you then have to take this tobacco, these sticks of tobacco plants, which will be about 60 or 65 pounds.
You put four or five plants on there. And you put them on a wagon, you drive it into the barn, and then you climb up in the barn rafters and you straddle these barn rafters.
Now, mind you, you're like four or five stories, six stories off the ground. These were not built by certified OSHA engineers, right? There was no one with an engineering degree.
It was just your neighbor with a hammer. And you're up against these tin roofs, and you literally have to pull these 65-pound sticks up and hang them, pull it up, hang it, pull it up, and hang it.
You hang one row, then you hang the next row until you get down to the base of the barn. And then it sits in there and dries, you know, because it's green when it starts, and it brown and they tie it up and all this stuff i don't know how we got on that subject but hardest labor i would ever do no you anxious generation your parents ask you to go out and play and come back like go out don't come until sunday i would leave the house that's what he talks about in the book yeah i'll come home night i mean we're the last generation you and i that are even going to remember what it was like to grow up without cell phones and without iPads.
I remember being overseas and just putting random coins of different sizes into a payphone, listening for that funny little tone. And then, you know, some French voice, I was in Paris, some French voice to tell me I had a dial tone.
And I didn't know how much time I had on the phone with my parents because it would just shut off, right? If you didn't put enough coins in. I remember that as well.
Yeah. No, but the book breaks it down.
And one of the things he says is he says, don't drop off your kids by school. He says, drop them off 10 minutes away and let them walk.
Yeah. He says, when your kids are 16, 17 years old and you've given them cell phones, guess what? At eight o'clock at night, get a safe, like a gun safe.
And everybody at eight o'clock go go put your phones in that safe. That's great.
The systems, he explains systems. So to me, on the parenting side and the discipline, our kids are required to read 10 pages every day.
They read every day. At six years old, you're required to read 10 pages.
Now, of course, it starts off with basic books, and it works your way up. This is the David House.
This is the David House. The currency in our house is reading.
That's the currency. You want to make money? Great.
The currency in our house is reading. And that became a culture that they all do it.
If you can do it right with the first one, the other three is going to be easy. The challenge is starting strong with the first one.
I don't know how much of this is going to work in the next 40 years. We'll find out.
But my oldest is obsessed with politics and Muay Thai. He loves kickboxing.
It's actually good that he can defend his political position. Yeah.
It's great. What did you say? He's going to kick you in the head.
He's going to kick you in the head. The 11-year-old is sports, and the 8-year-old loves baking and stuff like that.
And the 3-year-old, she can do whatever she wants to do at this point. But it's important.
Family parenting is exciting. It's fun to do, but we'll see if we'll get it right in 30, 40 years.
Okay. I'll have you back on the podcast in 30, 40 years.
I look forward to it. And we'll follow up on this.
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You know, I find myself involved in the journey of so many entrepreneurs. I mean, there's sort of two times that they plead for me to come into their life.
One is, you know, they're on their journey and something about their current state of health is interrupting their business journey. And they're usually not paying attention to it.
Beforehand, they're paying attention once something becomes serious. You know, they went and got a cardiac exam.
They found they had a blockage or they could diagnose with an autoimmune condition or they just look in the mirror one day and they're like, holy cow, I'm 48, 50 pounds overweight.

I don't even know how I slowly got here.

And they'll solicit my help

and we'll go on this journey together.

But interestingly, as my message has grown

and the caliber of people I interact with has grown,

a lot of the entrepreneurs

that I'm starting to find in my sphere are people that have actually had a big exit and now struggle with finding a purpose. And so I wonder if you might talk about that.
Like everybody talks about the journey. Nobody actually talks about the post journey, right? It's like, how do you find validity? And how do find...
It's two years ago, I'm hosting my Valk Conference. It's a conference we host every year.
We had The Rock at the event this last year at Palm Beach Convention Center. We had Tom Brady at the previous one and then we'll do the next one at Gaylord.
I think I saw Tom talk at your... Right, and then we're doing Gaylord Orlando this September.
We'll have 12,000 people there in September. But two years ago, I won the events.
I'm walking around. Everybody gets this 200-page playbook that everybody fills in.
It's very intense. So I see one guy is not filling nothing out.
I said, what are you doing, bro? I said, you bought a pretty expensive ticket here. What are you doing here? I said, fill out the stuff.
He said, I really need to talk to you. I said, go ahead.
Tell me what's going on. He says, Pat, I sold my business a year and a half ago for a hundred million dollars.
Never made this kind of money before. I've been married to my wife for 25 years.
I said, where are you going with this? He says, I've gotten addicted to cocaine and I've been with a lot of girls while I've been married to my wife. And she has no clue.
I said, trust me. She knows.
I said, I'm telling you, she doesn't know. I said, I'm telling you, she knows.
Okay. Because if it's a lot and you're doing drugs, she's going to see the, you know, the, the behavior.
When I've always seen you like this and you're calibrating around here and all of a sudden you're here, there's something that's going on. Yeah.
And you're not coming home on Friday night. Yeah.
You're going to be like, something's going on. This is not the pattern that you've always had.
I said, how'd you get here? He said, my entire MO was to become rich, and I finally did it. And I just, afterwards, I was lost.
I was like, what do I do? I said, how did you get into the cocaine and all this other stuff? He said, well, I started making the kind of money, so we bought a house, and then this guy invites me over to his house. They got a late poker night.
And when I'm going to this late poker night stuff, the guy starts snorting cocaine after 12 o'clock, one o'clock. They just said, try one bump.
I did. And I just got so caught up.
And they would bring girls that night because the wives would be out. And I'm like, whoa, what is going on? And then it turned into a thing.
And I just, I can't stop. I said, okay.
When I was 27, 28 years old, every year I had three goals in place that I wanted to hit and I would hit it.

First one was paying off $49,000 of debt,

sending my sister on a nice honeymoon and getting my dad to go to Hawaii.

Next one, three, next one, three.

When I hit a quarter million dollar income, I didn't have the next three.

And it was a flat year for me.

I barely grew my income a little bit that year, but it was flat.

Nothing exponentially grew.

So I'm like, huh, what is your next three? You didn't have any. So then I realized, by far, one of the most important things for me is to make sure I'm always identifying my next.
So a lot of times when people reach a milestone, this is why most Mr. Olympia champions, after they stop bodybuilding, they get divorces.
Most professional athletes, after they stop playing, they get divorces. This is a very common pattern because you've been in the hunt, you've been fighting, you've been a warrior, you've been this, you've been that, and all of a sudden you're home.
You got money in the bank, you got the cars, and you're home. Now who's your enemy? Your wife's the enemy.
You haven't had an enemy. So now you're picking on your wife.
Dude, that's not your enemy. Get out there and do something.
This whole concept of, I want to get rich and I want to stay home and I want to spend time with my wife and kids. God didn't create you and I that way.
Never. This is a new 50 year old thing about, I want to stay home and I want to raise my kids.
God didn't expect that from men.

What are you doing?

Go out there and fight. I had a guy that came up and said, well, you know, I'm a great coach and that's what I want to do.
And I'm like, dude, your kid is a couple months old. But, you know, when you're in it, you're trying to be a good father.
You're trying to be a good husband. You don't know if you're making a right decision or not.
Men were created to be on the front lines, battle, building something, fighting for something.

That's what we were created to do.

The moment, I don't care how much money you got, the moment you stop doing that, you're

going to break some shit.

Normally, the first thing you break is your family.

Wow.

So first thing you break.

We have to be in the arena.

It doesn't matter how much money, cars, fame, everything you got. Nothing.
If you're still able to bring value to a certain community, society, company, keep doing it. It'll be one of the worst things you can do to stop.
Wow. That is incredible advice.
So I know you, this is a lot of what you talk about your sales training at Mar-a-Lago when you have this big sales training. What do you think, I mean, because you've been doing this so long, I mean, what do you think creates true sales leadership? I know that you try to build sales leaders, but I think a lot of what emerges in businesses, there are certain characteristics that are inherent in a person and and and what I've found is that business just draws those out right I mean it sort of amplifies like they say you know money you know draws out the person I was there I saw Bill Cosby years ago had a funny little stand-up thing and he and he And he talked about his buddy was like, yeah, you should smoke weed.
And he goes, why should I smoke weed? He goes, because it enhances your personality. And Bill Cosby goes, what if you're an asshole? It was just kind of funny because it's so true.
You know, you don't want to enhance that. So, you know, I feel like there's it's certainly drawn out things in me, like it's reeled my purpose to me and I'm so passionate about what I do and I really feel fulfilled and I've seen the same come out in my wife, but what draws out sales leadership? Like what, what creates true sales leaders? Good question.
So for me, when it comes down to this great sales leaders, there's three skills. There is the one-on-one skills, guys who are very good one-on-one, where you can sit down with one of your guys and talk to them and get the best out of them.
What are you going through? I notice your activity is down. What are you driving for? What are you going after? How are you doing with calls? Let's role play.
Tell me how you ask this question. How do you ask for referrals? How do you overcome that objection? One-on-one and you're able to tug their heart

when you're talking to them, but it's a one-on-one. Nobody else is in the room.
It's a very special,

it's by far the most important skillset, the one-on-one skillset. Then you have the one-to-few.

So one-to-five, one-to-ten, one-to-twenty, that's one-to-few. And then you have one-to-many,

one-to-hundred, one-to-a-thousand. That's a different skill set.
Most people think the skill set that matters the most is the one too many. It's not.
The most important skill set of a great sales leader is one to one. Really? By the way, it is not even close.
Because if you're not good at one to one, you won't be good at one too few and you will never get a chance to be good at one too many. You have to get very good good at one-to-one, you won't be good at one-to-few, and you will never get a chance to be good at one-to-many.
You have to get very good at the one-to-one, where you can sit down, nobody is around, and you're able to look at the person eyeball to eyeball, kneecap to kneecap, and they can sit there and say, I think this guy cares about me. He's asking the right questions.
He's triggering certain behaviors that I'm not doing. He is challenging me, but I feel like he's coming from a good place I'm willing to go out there and improve this sounds good to me so then knowing the drivers knowing the markers knowing what moves this type of personality versus that type of a personality understanding that some people are driven by madness they want to compete they want to break records some people are driven by uh checklists what is the next thing I need to do so you always have to give them a checklist some people are driven by lifestyle cars dreams some people are driven by a checklist.
What is the next thing I need to do? So you always have to give them a checklist. Some people are driven by lifestyle, cars, dreams.
Some people are driven by purpose. We're correcting an injustice.
We're going to save people. You know, we're going to change people's lives.
Those things is knowing how to poke. And some of the best leaders know how to poke better than others.
And so the one-on-one skill set, I mean, is that like something that people inherently have? How do you develop it and how do you raise their level of confidence? Or, you know, I'll tell you, for example, my son and I launched this company, Hydrogen Tablets, and we actually are going on stage this week in front of 5,500 people. For me, it's not an issue at all.
You know, I'm actually looking forward to seeing the crowd. I'm really looking forward to engaging with them.
I'm really looking forward to adding value to them. He is crippled with fear about walking on that stage and addressing the crowd.
Yes. Okay.
Now, he is an unbelievable communicator. He is incredibly intelligent.
He's physically fit. You know, he's an athlete.
He's well-spoken. He's super articulate.
And he's good at the one-on-one. In fact, I actually take a lot of business advice from him.
And he's my middle child. Let me tell you.
The best speakers in the world are the ones who they can get on stage and talk to a thousand people but they're able to talk to them as if they're one person hmm if you really want to persuade and influence people talk to a massive audience as if there's only one person in the room don't say you guys you talk to one person make it seem like you're having a cup of coffee with the person

if you can do that you'll persuade you'll connect wow if you go up there trying to think you're

speaking to a massive audience they're not paying attention to you just go talk as if you're talking

to one person that the best speakers on stage are the ones that you all of a sudden you you're like

you know what happens like it's in a movie where everybody disappears it's just you and the other person in the room now there's 5,000 people in the room but there's not 5,000 people in the room the way you see it no one is there it's just locked in wow because that person is speaking to me what's the biggest thing in debates they say the best guys that were the best debates were the ones that understood.

Go like this.

What do you mean?

Talk to the camera.

The people at the house that are sitting there, go straight to the camera.

Don't think always with the audience that's in their debate.

Go straight to the one-on-one.

Go straight to the audience that you're talking one-on-one.

If you can do that, the voter will say, yeah, that's the best debaters.

I'm sitting at home, I'm having dinner with my wife and kids, and all of a sudden I see you're making eye contact. Baby's talking to us, look at him.
So if your son can just focus on one person, you're talking to one person at that place. And if you can speak as if you're talking to one, you'll talk to everybody.
I love that, man. I'm actually going to hopefully get this video to him in time because I think the world, him and his fiance, they've really built this business together and they deserve that time to be recognized for it.
You know, my daughter, his older sister has no fear of public speaking. And, you know, my youngest hasn't had a chance to do it yet either, but I would really want to see my son, you know, step into that role, conquer that fear.
Cause it's, it's right up there with deep water and sharks and fear of heights and everything else. I guarantee you none of the people in the audience have ran 185 miles in five days.
No, that's true. So whatever he's going to tell, he's got moral authority to talk about it.
Patrick, I could go on and on and on, man, um, with you for hours and hours and hours. I super appreciate you coming on the podcast today.
I wind down all of my, this is like a new angle for my audience too. Normally we're just hardcore into the biohacking, anti-aging, longevity.
I think this is going to really resonate incredibly well with my audience because everybody has the same fears and aspirations. But I end every podcast by asking my guests the same question.
There's no right or wrong answer to this question.

But what does it mean to you to be an ultimate human?

What does it mean to be an ultimate human?

It's a trademark.

So if... It's a trademark.

I was about to say something that we talked about on my podcast. I know, I know.
I'm just going to keep it civil here. No, what I would say is the following.
If to me, I am 75 years old and I have all the success and everything, I don't care what I have. If my kids still want to be around me and their kids want to be around me, I am an ultimate human.
If I'm able to use my God-given abilities to make anywhere I go a better place, whether it's city, company, country, church, directly or indirect impact, I'm an ultimate human. If I'm able to make my parents proud, whether they're here with me or not, just to be able to amplify the last name, the heritage where I come from, I'm an ultimate human.
Wow. That's how I view that.
That's amazing. I think all the other stuff is, you know, it's secondary.
Those three is what matters to me.

That's amazing. Patrick, appreciate you, brother.
Where can my audience find you if they want to

find out more about you? I mean, we're all, you can go to PBD Podcast, Valuetainment, or you can

download the app Manect and ask any questions for me or Gary on Manect, M-I-N-N-E-C-T, Manect.

You got it, brother. Until next time, guys, Esther Saenz.