192. Dana White: New $7.7 Billion Dollar UFC Paramount Deal and 3-Year Health Review!

Gary said, give me 13 weeks and I'll change your life.

Nobody could fix anything that was wrong with me.

I probably was going to die within years.

A lot of what we did was not fancy multi-million dollar equipment.

A lot of it was keto reset diet, getting into a routine, dietary lifestyle changes.

It didn't take 13 weeks, it took six.

And it started to feel so good that you become addicted to feeling that good.

And look at this guy.

He's like TKO.

He started slap.

He just signed his deal with Paramount, which is all over the news right now.

Streaming is on the rise.

So these streaming services are realizing they all need live sports.

Everything that I'm doing in my life and in my business, literally none of this would be happening had I not finally connected with you three years ago.

This deal that you just did, I mean, the fact that it's going to be so impactful.

I think about where you were when we started and where you are now to say, once you feel this good, you never, ever want to go back.

I'll say it again for all you people that think it's a crocker shoot and all you guys in the industry and you're out there criticizing

oh this is amazing dude welcome back dana white uh

you know you stopped by the house today in my in miami and i was like we got to go do a three-year anniversary recap because

yeah i mean we were just sitting in there having breakfast and he starts going through my original numbers and what they meant three years ago.

And, you know, I'm out here dropping my daughter off at college.

We just announced our new rights deal this week.

PowerSlap is off the charts.

Seven and a half billion dollar rights deal.

I'm going into the Canelo Crawford fight on September 13th.

Noche the same night.

And the list goes on and on with the business.

And literally none of this would be happening had I not finally connected with you three years ago.

Thank you, man.

That means a lot to me.

That's a fact.

It's a fact.

And it really does.

I mean, for for there, there were a lot of naysayers out there, like, is he's going to sustain it?

Or he's just taking steroids or

I love naysayers.

The naysayers get me up in the morning.

You know, when we sold the UFC in 2016, everybody said, oh, they overpaid.

The UFC peaked and all this bullshit.

It just,

and I said this before, and I'll say it again.

You know, everywhere I go, I end up saying, well, Gary Breca said, well, Gary Breca said.

And everybody thinks I'm some paid puppet.

And,

you know, definitely not.

You are a paid puppet.

Exactly.

Not only am I not paid to do this, I paid to do this.

He paid for an IV today.

But I say it all the time.

Gary Brecka,

everything.

That is said about this thing, this guy, everything that I say, it's all real.

I started this journey three years ago.

Carrie Kasom, a good friend of mine, was terrorizing me to meet Gary.

And she's like, he's going to change your life.

I didn't want to meet him.

I wasn't into this.

I didn't believe in any of this.

I believed in modern medicine.

Now I am the complete opposite.

Like I say all the time, if I break my arm, I'm going to see a doctor.

If something's wrong with me health-wise, I'm calling Gary Brecca.

I'm getting Gary on the phone.

There's just so much more that I could say on how legit this guy is and the things that he's capable of doing.

And I'm just, listen, I'm lucky I met you, man.

I'm lucky I met you.

That means a lot.

Because after you rip through this thing again and tell everybody what it really meant.

And even me and my wife, when we talk about that you said, you know, you probably had 10 years to live, we don't agree with you.

We think that I probably had less.

Yeah.

We think that I probably had less than 10 years to live.

I was in

really, really bad shape, man.

And I think I don't mean in bad shape.

Like, oh, I couldn't work out.

I was in bad shape.

Literally, my health was at a critical point that I probably was going to die within years.

Yeah.

Yeah, I believe that.

And we've had a journey with some of your family members.

I won't mention them, but

older female members in your family,

uncles of yours.

I mean, we've had some really interesting

health journeys in Lyme disease and other conditions that are now

in the world.

Yeah, I just saw that Justin Timberlake came out publicly and said that,

you know, he's been battling Lyme disease.

Now, my cousin,

my cousin

was,

you know, he's in his 60s and he was starting to have a lot of problems.

I go on this motorcycle trip every year and

half of his face got paralyzed.

That side of his body wasn't working either, his hands.

And as we were leading up to the trip, I said, I'm not going to, listen, I'm no doctor, but I said,

he's having a stroke or a heart attack or something.

So I flew him out to the Mayo Clinic.

They did all the tests on him and they couldn't figure out what was wrong with him.

He spent three days in their cardiac unit.

Exactly.

And again, no bullshit.

Fuck what I lie for.

We were at a bar in Tennessee and he was getting, you know, worse and worse and worse.

I said, I called my assistant and I said, call Gary Breca right now.

Send David's blood work to Gary Breca

and ask him to look at it for me.

I shit you not.

In 30 minutes, Gary calls me.

I'm still at the bar.

He says, yeah, this is plain as day.

Your cousin has Lyme disease.

That's what he has.

He has Lyme disease.

And how, you know, he's from the Northeast and, you know, how he couldn't.

Gary sent over a protocol while we're on vacation on this motorcycle ride.

Within three days, my cousin David started looking better, feeling better, completely cured him.

It's not even an issue for my cousin now.

This is one, like he said, there's been several things in my family.

This is one of 15 to 20 Gary Brecca stories I could tell you.

I'll say it again for all you people that think it's a crocker shit and all you guys that think you're the fucking in the industry and, you know, you look like you're on a bunch of fucking steroids

and you're out there criticizing.

Don't do it.

Don't do it.

Don't hook up with Gary.

Don't do it.

Call your doctor and good luck to you.

Anyway.

So I just, you know, it's our three-year anniversary almost to the month.

And, you know, you're on the heels of one of,

I think, one of the biggest deals in pay-per-view and media history.

I want to get your comments on that too, because I wonder if you think that.

you know, pay-per-view is dead.

But before we get into that, I want to just go through your labs.

I want to just talk about the condition for people that understand labs.

You know, we put these on the, on, you were very, you were very truthful about these in the beginning.

You were like, fuck it, throw it on.

You know, so

the only reason that I am is because I'm trying to tell people, you know, yeah, you're 50 or whatever your age is.

My legs, I could barely put my shoes on.

My legs were in pain all the time.

I had sleep apnea beyond belief.

I used to throw up almost every night, choking, waking up, gasping, coughing, you know, and I have access

to the best health care in the world.

I can literally fly other places and meet new doctors and do things.

Nobody could help me.

Nobody could fix anything that was wrong with me.

It was either a new set of pills or a new mask for the CPAP machine and

all that bullshit.

Yeah.

So we.

And I wanted to share that with people to let people know

there's other alternatives and you can feel great.

My life over the last three years, everything that I'm doing in my life and in my business, I'm about to head out on another motorcycle trip.

Yeah, I'm flying all over the place.

I'm literally not going to be home this entire month, but none of this, none of this would be happening right now if it wasn't for you.

Dude, I'm so deeply appreciative of that.

And I want people to hear this message because a lot of what we did was not fancy multi-million dollar equipment.

A lot of it was keto reset diet, getting into a routine,

eating whole foods when you came off of a keto diet, basic supplements, methylated multivitamins, trimethylglycine to bring down homocysteine, and just watching mainly what went in his mouth.

Yes, there was red light therapy and PEMF and cold punches and saunas and that kind of thing, but that's widely available to the public.

You can actually take a cold shower, you can throw.

uh you know water in a tupperware container put it in your freezer and put it in your tub and make your make yourself a cold plunge and you can actually get memberships to places that have red light therapy beds you do not need to spend a hundred grand on a red light therapy bed and i I, and I know a lot of the criticism that you and I get for the journey that we've been on is that this is only for rich people.

This is only for the elite.

And the majority of what he did, grounding, breathwork, sunlight,

a whole food diet, you know, a 10-week keto reset, getting into a routine, not missing a workout, steady state cardio, taking things like hydrogen water and perfect aminos and just basic supplementation that you could get for $60, $90, $100 a month at online or on Amazon from plenty of reputable places.

That's what moved the needle for him.

There was no steroids.

There was no trisepatide, semaglotide, retacher tide, none of these fancy GLP-1 inhibitors.

And it's actually the opposite.

When you say steroids, yeah, I'm on testosterone replacement therapy.

And I always was.

I was on it for a long time.

I was taking the wrong kind, taking the wrong dosage, and he actually dropped my dosage of what I was taking.

And I never felt better with the way that Gary did it.

The guy that I was with before fucked me all up.

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Now let's get back to the ultimate human podcast.

Yeah, we went from a single injection every two weeks to multiple injections a week and spread out a lower dosage, brought your estrogen down.

But just going through some of the labs here,

you know, so that so the day we met, hematocrit, which is a measure of blood viscosity, tells you how close is your blood to water, how close is your blood to motor oil.

Your blood was very much like motor oil.

It was over 51 on a LabCorp lab, which means that the blood was getting to be like the viscosity of olive oil.

When we looked at the kidney function, it was early stage renal failure, you know, with a filtration rate in

the high 40s, low 50s.

This is an indication of early stage, you know, kidney failure.

The triglycerides, which we keep going back to, fasted, were 764.

I just want to say now the triglycerides are 79.

Total cholesterol, 190.

EGFR is in the 90s, meaning the filtration rate of the kidneys has dramatically improved.

There was a lingering Epstein-Barr viral infection.

That's gone.

One of the hallmark labs that I talk about a lot, and one of the reasons why I wanted to put Dana back on this podcast and talk about where we are three years from when we started, was his homocysteine.

This is an amino acid that's in everybody's blood.

It's in your blood listening to this podcast.

It's in mine.

It's in his.

When this amino acid rises, it can irritate the lining of the arteries and cause arterial constriction and drive blood pressure up.

At the time, Dana White was what was called a brittle hypertensive, and you were on beta blockers and ACE inhibitors.

These are lower blood pressure-lowering medications.

We used a simple amino acid called trimethylglycine to metabolize this homocysteine out of the bloodstream.

As the homocysteine came down, your blood pressure, if you remember, returned to normal.

And it's still normal, and you're not on blood pressure meds.

I just want to say we're three years.

Not on any meds.

And

homocysteine, for the record, guys, is seven.

His hemoglobin A1C, the three-month average of your blood sugar,

was over six, 6.4.

You're a full-blown diabetic at 7.0.

You're an insulin-dependent diabetic.

He was unaware of that.

Hemoglobin A1C right now, maintained by diet, 5.3.

So when you just look, when I look through these labs and

his vitamin D3 level was in the low 20s, it's now between 60 and 80 nanograms.

His thyroid hormone T3 was in the hypothyroid range.

We did not put him on thyroid meds.

We put him on methylated vitamins.

Why?

Because methylation is the precursor for deiodinization of the thyroid in the liver.

You cannot deiodinize T4 into T3 without things like selenium and selenocysteine and selenomethionine.

And these come from the process of methylation.

So basic supplementation, dietary and lifestyle changes.

And look at this guy.

He's like,

TKO, he started SLAP.

He just signed a seven-plus billion dollar deal with with Paramount, which is all over the news right now.

By the way, the final market that I want to just talk about is insulin.

He was hyperinsulinemic with insulin level above 32.

His insulin is now 9.

So,

and I want to be clear without Tirzepatide, Majaro, Wagovi, Ozempic, and without the GLP1s.

I have nothing against the GLP-1s, but this was not a massive pharmaceutical intervention.

This was the absence of pharmaceuticals and and getting back to the basics.

The amount of supplements that I take a day now are less than the amount of pills I took back then.

Wow.

Yeah.

I didn't know that.

Wow.

Yeah.

I mean, I knew that you were on a lot.

You were on stuff from an ears, all kinds of ones.

And I was on thyroid meds back then, too.

I was on a bunch of shit that made me feel terrible.

And,

you know, like you said, I'm three years into this thing and I'm addicted, addicted to cold plunging.

I never used to like to do sauna now i do the sauna i do the red light i do all that stuff i've i've been very uh hardcore and regimented i let's just say this when gary when i first met gary gary said give me 13 weeks and i'll change your life and i was and he's like it's going to be hard i said no it won't when i set up my mind i'll i'll you know 13 weeks it didn't take 13 weeks it took six and and it started to feel so good that you become like addicted to to feeling that good so i was hardcore for a long time now I jump in and out of keto.

Like I'm going to Chicago this weekend for the fight and I'm going to wreck Chicago.

I'm going to, I'm going to.

Somebody's going off of keto.

Yeah, yeah.

I'm going to, I'm going to go, I'm going to eat some food in Chicago.

And then, you know, when I get back, I just jump back on my routine and do my thing.

So I might, and my weight might fluctuate like this, but my health doesn't.

It's, it's, uh, it's incredible.

Yeah.

Since I got you in the seat, I'd be remiss if I didn't ask you about this deal.

I mean, this has got to be one of the biggest deals in pay-per-view and media history.

Um,

and I hear all kinds, I was just reading about it online, and people are like, This is the end of pay-per-view.

You know, this that side of media is dead.

Like, what?

What pay-per-view isn't dead?

Yeah, the business is alive and strong.

I'm doing a pay-per-view this Saturday, yeah.

Um, but what's happening is that uh, cable television is going in satellite and streaming is on the rise.

Uh, I mean, Netflix stock is higher than it's ever been

and they're killing it.

But, you know, if there's a new show that I like called Mobland, and I've already watched it, it's nine episodes.

I could watch that in a couple of days, or I can watch it two years from now.

It's always going to be there.

Yeah.

Destination TV is live sports.

So these streaming services are realizing they all need live sports.

So the battle is on for everybody to get what they're going to get.

And

I think the pay-per-view is still a good business as live.

But for our fans now, instead of paying, you know, I saw a thing yesterday was like $1,035 to be a UFC fan and get all the content.

Now it's like $104.

I know it's a great UFC fan.

My son gets an $80 pay-per-view sometimes twice in a month.

He watches every single UFC pay-per-view religiously.

And he's 24 years old.

Love you, Cole.

Yeah, love you too, Cole.

He's not exactly hemorrhaging cash.

And he was like, dude, this is the greatest thing to happen to the fans ever.

It's like, this was the biggest, best move for the fans to be able to see this.

It's great for the sport.

It's great for the fans, and it's definitely good for the fighters.

It's a win-win-win for everybody.

Yeah, because fighters used to get a percentage.

Some of them would get a percentage of pay-per-view, right?

But now there's

figure that all out mathematically, you know, and

yeah, every time we do a new rights deal, fighter pay goes up and up and up.

So it's good for everybody.

But I think about the three-year journey that we've been on, on, what you've accomplished in the last three years.

I mean, first of all, Slap, I feel like, came out of nowhere.

It did.

And you and the Fertita brothers, I think, you know, took another trip around the sun with that one.

And just,

did you just call them up one day and say, hey, you guys want to run it again?

Yeah.

Literally what I did, I said, listen, you're not going to believe this, but I'm into the slapping thing.

Want to do it again?

Did Lorenzo say you're out of your freaking mind?

No, he said, how much money do you need?

Yeah, the last one went pretty well.

That's awesome, man.

So slap has been taken off.

TKO, I feel like the Canelo fight is probably the biggest fight.

I feel like,

again,

I wouldn't call myself a boxing fanatic, but I'm a sports fan.

I'm a huge fan of the UFC.

I'm a fan of boxing.

I feel like boxing got sort of jokish there for a while almost.

There's just seemed to be a lot of these fights with older fighters, fighting YouTubers, things like that.

Well, they had the

like the

fights everybody wanted to see never got made.

That was the problem.

Or they got made too late.

And, you know,

I'm not saying that I'm the guy that's going to come in and fix, but I'm going to give it a shot.

I'm going to give it a shot.

I mean, I have less than zero arrogance about thinking that I'm going to fix boxing because this thing's so broken, but I'm going to give it a shot.

Yeah.

No, and I think the fans are looking forward to it, Dana.

And

this deal that you just did, I mean, the fact that it's going to be so impactful for the for the fans,

I think about where you were when we started and where you are now.

I'm not taking zero credit for that.

You put in the effort, but there's somebody listening to this right now that just hasn't flicked that switch.

It just either doesn't believe it or has an excuse not to start and just,

you know, wants to, wants somebody to peel back the layers of the onion and promise them that it's going to work out.

And this is why I sat down with Dana three years later to say, this is sustainable.

You know, I've had many, many a client like Dana that says, once you feel this good, you never, ever want to go back.

And even if you fall off the wagon badly and you go on a, you know, a bender, whatever a bender is for you, it's food or it's, you know, drink an alcohol party with your friends or whatever your bender is.

It's about having the knowledge on how to fix it and get back on your routine and get your life back together.

Cause I say it all the time.

We were just in Italy for 10 days.

Pizza pasta bread every day.

I ate twice a day.

And that's like, all right, now it's time to get back on the wagon.

Now, before, when I was all busted up and, you know, you go see a doctor and they're just throwing pills at you and pills and pills and you never feel good and you feel like shit.

And I'm telling you, everybody got some bad news for you.

50?

50 is a whole nother animal.

When you turn 50, man, the wheels start coming off the bus and it's just, you can get away with that shit when you're younger.

When you get into your 50s, you can't.

And

not just me, friends of mine that I've brought to you.

And we're all good now.

I mean, all my friends that I've brought to Gary that are over 50 that I went to school with, we're all good, man.

We all feel great.

We all feel young.

We're all still doing what we love to do.

And

I imagine that some people that don't have the access to even good health care start to feel a sense of hopelessness.

Like,

you know, I can't stop this sleep apne.

I can't stop snoring.

You know, my legs hurt.

My this, my that.

I'm telling you right now, this guy can fix everything.

He can fix all your problems.

He really is a wizard.

It's, it's, it's unbelievable.

And

I hope Gary outlives me because I don't, I don't, I don't want to understand.

I don't want to live in a world where I can't call Gary Brecca when I'm fucked up.

I created a monster because every, you know, how often this guy texts me, can I drink this?

Can I eat this?

What do you think of of this

that's junk that's junk that's okay so true man but i created a monster this guy flies cold plunges around the world and leaves them in hotels all over the world if you want to present if you're one of the beneficial like doorman that gets to actually stock his room you probably have a coal plunge i literally everywhere i go a coal plunge is set up in my room everywhere i was just on the boat i was on a boat in in italy and uh they rented a really nice coal plunge on the boat and uh i don't it's like the old american express uh commercials i don't go leave home without a cold plunge you know i was staying randomly at the peninsula hotel in new york and um i check in and a few minutes after i check in there's a knock on the door and he introduced himself he said hey i'm the general manager of the hotel samir the greatest

the greatest gm of any hotel any

is unbelievable yeah and he goes i know that you're a good friend of mr white i just wanted to let you know he has a cold plunge here and and uh he said you're welcome to use it and they brought it into my room and cold plunge the whole time I was there.

They took it out.

Yep.

I was like, Dana's not fucking around, dude.

That was

great.

I know you're tight on time, man.

I appreciate you sitting down and wrapping this up.

It's it's it's a beautiful friendship we developed, and I love being on the journey with your family.

I love you.

Thanks for changing my life, brother.

You're welcome, man.

And thank you for saving my life, however you want to call it.

Yeah, you're welcome.

It's been a great journey with your family, and uh, I'm looking forward to another three years.

Me too, brother.

We'll sit down again in three years, guys.

And as always, guys, that's just science.