135. Lauryn & Michael Bosstick: The Unfiltered Truth About Running a Business With Your Spouse

Michael and I have extreme clarity on what we stand for and what you can expect from our show is it is for people who want to be the best version of themselves. We're lucky to get the information.
We're learning the same way that people listening are learning. You guys have become major influencers in the wellness space.
I feel like you guys have given a lot of practical advice. I'm not a human biologist and because I'm not a doctor I should stop talking because I don't have the credentials.
I mean look I don't have the credentials either. I'm not a physician.
That's the biggest attack that I get. I would say you have the credentials.
We have a lot of different health professionals on and having you on was really interesting. The nutrient deficient part is not talked about enough and I've never had someone come on the show and talk about it like you.
That's my next layer of what I'm doing. What nutrients am I missing and how can I figure that out? Your journey didn't start as a health and wellness journey.
A large part of it has morphed into a health and wellness journey. What were some of the tipping points for you? One, we want to be an example to each other, but two, for our kids, there's a journey where we realize we are not the healthiest versions of ourselves.
We're not doing the things that we should be doing. And we have access to people like yourself and others that are sharing this information why not implement it at a greater level and be an example stop being the tugboat and be the lighthouse you guys met when you were like 12.
12. your advice to couples starting a business and going into business together you want to have bad health problems and bad financial outcomes pick the woman.
If you run a business with anyone. Hey guys, welcome back to the Ultimate Human Podcast.
I'm your host, human biologist Gary Brekka, where we go down the road of everything anti-aging, longevity, biohacking, and everything in between. And as you just heard, I have some very special guests on the podcast today.
Actually, I'm very special guests on their podcast, which has turned into my podcast. That's perfect.
The next time I expect to be in your hyperbaric chamber, though. Oh, I can't wait.
Okay. So welcome to the podcast, Lauren and Michael Bostic.
Thank you for doing this, making the trip. Yeah, I'm really pumped that we came here, man.
And like the energy is so good in here and you guys have a great studio and I'm so psyched. I'm sad because my wife Sage should have been with me because she was actually the one that turned me on to you guys.
Cause she- Uh oh. Hi Sage.
Hi Sage. We want you and Sage to come back on our show and do a him and her situation.
We'll do another one. We'll do another one.
Yeah, we totally would love to do that because she's like, see, babe, they're building a business together, too. And they talk about the real shit.
And, you know, we built a business together. She was a real estate agent.
I was a human biologist. And we decided we'd start this longevity clinic.
And we don don't find a lot of couples that and you guys met when you were like 12. 12 right um and we don't find a lot of couples first of all that met when they're 12 um and that have started and built businesses together that are just very real and authentic and visceral about that journey as a couple it's the most thing ever.
And you really have to know what you're signing up for. But I always say this, it's the most rewarding thing at the same time.
And I think it can be simultaneously two things, but it is challenging. Yeah, I agree with you.
It's like, if you said, would you do it all over again? I kind of have to like, think about it, right? Yeah, give me a few nights. If you you said are you happy that you did it i'm like i'm absolutely happy that we did it yes you know what i find like to be more problematic in a relationship is sometimes like you'll go to dinner with couples will say like i don't want to talk about business at this specific time or these are the times when you can approach with these things or not i think both of our personalities are so type a, like we want to be able to talk about all of it all the time.
Like, you know, sometimes we're not talking about the business, obviously, but I would find it to be very restrictive to not talk about something we're so passionate about, like all the time with our significant other. You know what I mean? Yeah, I agree.
But you know, there's a notion that you can separate business from your personal life. And we found that to be completely false, right? I mean, if you have a great you have a great day at home if you have a really crappy day at the office i think though with what all three of us do and i would imagine sage is like this too i think with everything we do we're constantly working in wellness and relationship it's like even even in the morning when you're doing your morning routine you integrate work into it by meditating on the work like it kind of all never shuts off when you're an entrepreneur.
You kind of learn to meld it together. And you said on our show, you said when I am traveling, I still bring the breath work.
I still you still bring certain tools with you. And I think you do that with we kind of mix all the things together and make it all work for us throughout the day yeah because you you come from not very similar backgrounds I mean I saw I saw you guys on Ed Milet's podcast I know he's been on yours a bunch of times he's a huge fan of Ed Milet um there was a story that he told uh from stage one time and it just resonated so much with me it was about his father that was that was an alcoholic and the question he kept asking him as a child.
And he kept asking his dad if he was ever going to drink again. And his dad said, I don't know, son, but I know I'm not going to drink for one more day.
And of all the stories he's told, that one stuck with me the most because it's such a metaphor for life to start thinking about things. And I think too often we often we think way too far down the road like where is this going to end up and like you know we're way too far down the road instead of just thinking about what's what's right in front of us and just trying to trying to get through the day and I know that like health is just a sequence of habits and being consistent but people that are really obese think I'm never going to look like that guy, so I'm not going to try.

Well, you might not look like that tomorrow, but if you did these small things every day, you could get there. But what was interesting about the podcast that I thought when he was interviewing you guys was not only that you guys met at such a young age, but you were a bartender.
You were kind of a serial entrepreneur. And now you have this amazing podcast.
And I would call you, you know, very impactful influencers. I mean, I sometimes don't like to use the term influencer, but I think you guys have built an amazing community.
And can you talk a little bit about the journey from, for my audience that doesn't know you, from bartender to really building this community, not just being an influencer, but the community you guys built together? Michael and I met when we were 12 on the playground. I thought she was a substitute teacher.
She came out fully developed. And I said, be only.
She was fully developed and you were small, right? I was 12 years old, Gary. I hadn't even hit puberty, I don't think.
And we sort of had this chemistry at 12 years old, which is wild to look back on. It was really intense chemistry, not just romance, but also just friendship.
And we dated from 12 to 15 and separated, went our separate ways, but always kept in touch and kind of maintained that chemistry. It would be one of those things in high school where we know we were never together and we would always like we'd be with other people but then there'd be like that one random night at a high school party we'd both be at the same place and then yeah something would happen again and then we'd not see each other there's always a string of connection but i mean the chances that you guys didn't go to different towns we did like we did we did we left i went to arizona for a while left his ass.
I made him chase me for like nine years. Good for you.
No, no, no. He had to work for it.
I went to the Harvard of the desert, the University of Arizona. He studied biology.
I was great on. I was a human biologist.
Oh, good. I studied anatomy.
No, he did not. No, he's joking.
Okay, he's joking. I was joking.
I was getting really excited. And partied and ran around and then somehow reconnected over, I don't know, mutual friend's birthday party or something ever since then we've been together.
So it was just like this weird connection that we had since we were kids. And I would always tell her that she was the love of my life and all that.
It's cheesy as it sounds. Like since he was 12.

But for whatever reason.

Yeah.

So we got back together and I was a bartender and Michael was, like you said, doing all different kinds of endeavors.

I've always worked for myself and I was trying all these different things.

Serial entrepreneur.

Yeah, I was like in aviation at one point.

I was in real estate at one point. I had an agency.
just always trying different things some successful some not successful but always working for myself started bartending decided to launch the blog the skinny confidential while i was going to san diego state i there was always something missing for me and what i've realized now is i was missing the entrepreneur piece yeah no, like there wasn't like a class or something at this time. There was nothing that could tell me like you're an entrepreneur.
But you felt it. I felt it, but I didn't know what it was.
I didn't know how to articulate it because there's this before Instagram. I had no idea.
And so I was like, what if I took what these sororities are doing and put it online? Because they're charging $800 a month. What if I could do this online? What if I could do it for free? And what if I didn't just make it about me? What if I made it about other people's morning routines and tips and tricks? Yeah.
14 years ago, I launched the blog again. No Instagram.
This didn't exist. Yeah.
That's just blogs. That's all you have.
Just blogs. And it launched as like a resource, the Skinny Confidential.
And now 14 years later. How did it get out there? I think that it was.
How do people start following it? I think that it was different. I think that it was disruptive.
I started talking about Botox and boob implants and health and wellness and supermodels and all these different things. Whereas at the time it was just one person blogging about their nail polish or their dress they were wearing it was like a different perspective i i think it was very honest and in your face and it wasn't afraid to tell the truth on topics that people found to be taboo this is botox at this time no one was even like they weren't even touching it now i mean everyone talks about right internet was very like a lot of the creators at the time they called them bloggers at the time this is the force it was it was very safe and sterile i would say vanilla in a lot of ways yeah boring and so i think she came in and also it was like the shock jock you heard it was just like yeah i was like very like honest and what seven years in he was like hey we should start a podcast yeah and i was like let's literally take exactly what i'm doing and talk on a mic and that's sort of where the him and her show came and through that he saw space he saw white space and uh started dear media yeah so we produce about 100 shows outside of ours we have ours but so you're managing that many yeah yeah so what we i mean what i would say is the trojan horse into media for us was audio, but really I just call them shows now.
They're audio, they're video, they're live. We invest in commerce businesses and run them through the platform that we've built.
Is that what's going on in this other room? Yeah. There's a lot of people out there that seem very busy.
Yeah. This is the Texas office.
About half the company's out here. Then we have some in LA, another office there, and then some in New York as well.
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Now let's get back to the Ultimate Human podcast. I wanna back up for a second because you told a really interesting story on Ed's podcast, or maybe it was a different podcast you were on, but you talked about a night when you were bartending and an older, very successful gentleman came in.
And I think he was sort of passing some judgment on you. And he's like, hey, what are you going to do with your life? And you brought up the fact that you wanted to start this blog.
And he laughed in your face and told you you can never make any money doing that. And at the time, you know, as a bartender, you got this real, I forget the business that you said he started, but he was a very successful guy, very prominent guy.
The inventor—one of the inventors of the airbag. Okay, so the inventor of the airbag, right? So you couldn't have had a lot of people around you saying, this is how you do it.
This is the path that you take. You didn't have mentors sort of laying out the pathway for you like a lot of people do now.
And I think, especially for women, I mean, and then you bring your idea up and you share it with somebody who you know, you know, you probably respect because he's successful, he's an older guy, and he actually just trashes your idea. And I want to go back to that moment because you didn't start with a lot of mentorship or a lot of guidance.
It's not like you had a parent that was, you know, brazed the trail for you with their business and you took this business over. You sort of just saw this opportunity, went out and took it.
I want to get back to where you grew it into the podcast and when you started to come together as a couple. But I want to talk a little bit about why you decided not to quit at that time, why you didn't take that advice.
It's funny. I look back on, on the bartending and I, I remember using it to my advantage, meaning I was in this bar where it was all these very rich, successful men and I used it as a moment to multitask.
So yes, I was making money and building my blog on the side. But I also was using all of these guys in the bar as like, I'd get advice from this guy.
And then this guy, I had another guy friend that was there that was like, you can't lead with your looks. You need to have like an actual tangible business.
And then I had this airbag guy giving me his advice. And I sort of, when you say I didn't have mentors, weirdly enough, looking back, I had all these little micro mentors.
And then I also at the same time was like learning to multitask, make drinks, be on stage. When you're a bartender, you're on stage.
You better bet your ass that if you're giving the guy at the end not enough attention, he's not going to tip as well. So I'm learning how to manage all these men that are successful and make sure I'm getting the tips I need to get while also picking up experience from them and advice.
And so I think if you're in a spot right now, like I was when I was bartending, instead of thinking I have nothing and I don't, I don't know what I can do, use the environment to your advantage and see how you can work it. Because truly I learned more bartending and being on stage as a bartender than I learned in college.
Yeah. And I can honestly say that I went for four years and I learned so many skills, multitasking, learning about different people, listening.
That's a good one. Reading people's energy.
Reading people's energy. What what do they need and i just think that

that the mentors is in the micro moments and so that moment right there to me with that guy who told me i'm never going to make money blogging was a moment that actually is pivotal because it propelled me to sort of almost prove him wrong not just him but like the that energy wrong right and I think that that i i knew that i needed to find a way out of there and make my own money and forge independence so the bar the bartending to me i always say this to people it's a great way to build a business because i would go at night and then during the day i would build the business so when people are like i can't i work nine to five my advice is stop working nine to five go get a bartending job and do what you want to do on the side and do your side hustle and work towards that. There's a lot of ways to get creative.
I think a really important way to be when you're starting a business is to be resourceful. She's also not being so forthright in the sense that she had a day job teaching pure bar and Pilates.
She would bartend at night, she would go to school, and then you would blog until like two in the morning. And I watched her do this for years at a time when people said, what the hell's a blog? How are you gonna make money? The term influencer and podcast, all this didn't even exist.
And it was at a time, like now fast forward, people make a huge living doing this kind of thing. And obviously we've built a business on it, but this was also at a time when a lot of brands are like, why would I pay? How do I pay? What do I like? There was not money in the space, right? Like you were lucky to get a banner ad for a month on your website, which, you know.
But Gary, you know this and this is being talked about more and more. You have to create value before you ask for money.
I totally agree with that. If you could do that and you're listening and you have an idea, create the value before you ask for the money.
It's same with if you're an employer at a job. People who are like, I want a raise, I deserve a raise.
That's not the way to go about it. Create the value, build the value, then ask for the raise.
The reason I bring that up is I think if you look at the platform now, and obviously you just came on the

show and be able to speak to people like yourself and others, sometimes people will come to us and say like, oh, I can't believe you had so-and-so. And I'm like, yeah, but did you see it was episode 748? Yeah.
It wasn't the overnight success. People say that to us all the time.
You blew up overnight. I'm like, well, it took 22 years and then I blew up.
The brand, the Skinny Confidential was started in 2009. And the podcast that we produced was started in 2016.
And we didn't pull a single dollar out of that podcast until 2018. And then it was.
So the reason I mentioned this is because for what we do and the people we speak to in the communities that we're building, I think sometimes people see the end result of something. I'm sure with you as well.
And they're like, how do I do that quick? What's the hack? Like, what was the moment? I'm like, well, it's just a lot of repetition, slow and steady over long periods of time with consistency and honestly, like no way around it. A lot of hard work.
It's similar to a health journey, right? Yeah. I mean, and you also have to love it.
Like you have to have a passion for it because, or else you're just not going to stick with it. I totally agree.
I mean, if you don't have a passion and a purpose for it, you really need to find something else. Like I, I feel like I would otherwise do what I do for free.
I just somehow monetized it, which is like the greatest blessing. You could tell that you're so passionate about it.
You could tell you wake up with the pep in your step. You love it.
But it's funny because I really do. Yeah.
I can see it. If I put like the dear media executive hat on the moments where my eyes glaze over and I like tune out of a conversation, someone will come to me and be like, I'm going to be the next Joe Rogan and tell me how I make money doing this.
And then I'll think about doing it. I'm like, first of all, if your first question is, I need to make money before I do it.
And you're going to be someone who's at the top of the heap. I'm like, let's rewind.
This is very competitive. It's hard.
And it's going to take a long time likely before you see anything. And I think when people come to the realization like, oh, this is not just like easy and I can't just create a post or do a podcast or create a YouTube video and make millions of dollars.
It's like, no, you got it. It's a lot of repetitions.
I totally agree. And I think, you know, from my perspective, and I don't purport to know anywhere near as much as you guys do about the market but i sort of see the days of the just straight influencer um are kind of numbered like i feel like the people that are out there building communities um you know of like-minded interest where they actually feed their community you got to give without the expectation of receipt and then some of your community is like well they'll buy product or service that you're endorsing and that's enough to keep the lights on and make a good living.
Um, but if you're not providing, you know, that value, uh, then your audience is going to go somewhere else. And it's, and it's not easy to, to create a community.
So for, so for people that are, you know, um, building businesses, whether or not it's a blog or a social media empire, how did you guys go about creating the community that you've done? You come together. The Skinny Confidential has been around for over a decade.
But now you guys have turned this into a business and you've built a true community. What's that transition like? Because I've heard you talk about how you correct people all the time and say I'm not an influencer like I'm don't just give me an affiliate link and I'm just going to push your product and and and dang it for money I have to believe in it um it has to serve my community I mean what are some of those values what are some of the steps that people can do maybe outside of social media if they're just building a business what have you learned on this trajectory to say, how does a community just come about? I think the first step to a community is that you have to stop focusing on what you don't have.
So if you have 10 followers, you need to serve those 10 followers. Like there's a hundred thousand of them and they will go out and they will tell 10 people each.
So now let's say you have a followers. Then you need to serve the 100.
Where people make a mistake right now is everyone wants more, more, more. You need to focus on what you have and tend to that.
That's the really big fundamental difference that I see. I also think you need to stay really true to who and what you stand for.
Michael and I have extreme clarity on what we stand for and what you can expect from our show is it is for people who want to be the best version of themselves. So if you're going to come make fun of like someone's morning routine, this isn't the show for you.
We don't have a community that's, you know, trolling. That's not the community we have.
We have people who are genuinely there to better their own lives, not to be me, not to be Michael, not to be Gary, to better their own life, little habits and takeaways. So we're very clear on who the audience is.
I remember when I started the blog, I actually did a poster board. I named the girl that was reading the blog.
I put how old she was. I put her nail polish color, what she's listening to on the way to work.
I'm very, um, in tune with, with who is listening. And I think how you can do that is you can get in your DMS, you can talk to people, you can engage, do a lot of live events, do things where you're really listening to the consumer.
When I meet someone who is following along, I don't talk. I don't need to talk.
They've heard me on a mic. I listen.
I ask questions. I think it's really just trying to serve them in a really organic way.
The way about everything is, you know, if you look at any of our businesses, especially like we're sitting in the Dear Media office, I don't, we don't have a marketing department. There's no marketing team.
We don't spend money on marketing. There's no like head of, you know, there's no CMO or there's nothing like that.
The way that we've always thought about everything is if you serve an audience or a community with stuff that they find valuable, that then they can share to enhance other people's lives in their circles, that they will do the marketing in the word of mouth for you. And that is, to me, the most powerful form of marketing to begin with.
And so I think people building a business, they've spent all this time and energy trying to figure out how to market something to build, you know, to build more sales or more revenue. all this.
And it's like, if you just continue to serve your customer and your audience and make sure that they feel valued time and time again, and they're okay knowing that you're building a business and you're financially gained from, but that you're also putting their interests first. And then the rest of the stuff kind of takes care of itself.
And I think, you know, Lauren and I are very self-aware knowing we're not for everybody. We don't try to be for everybody.
Youian Michaels came on our show. I'm sure you've met and know.
And she said something that I thought was so profound. It's like, love her or hate her, you know exactly who she is.
Yes. And that's how we try to do everything.
It's like, we know that some people are going to tune in first time and say, why are these people talking like this? Why are they cussing? Why are they talking about these times? They're going to tune out and write a bad review and never come back. We're not trying to win that person over.
We're trying to not only win, but keep the people that are there and resonate with the message that are being served with the content or the information that we're providing and enhancing their lives and leaving as a better version of themselves. And I think that's what's over the years built the businesses.
I think another thing just to add to that that I think is so important is with the person who's listening to me, they're the hero. I'm not the hero.
I'm the guide. That's a very big difference.
So what I want is I want Sally in Virginia to go on our Mel Robbins page. We shared Mel Robbins podcast today.
And I want her sending Mel Robbins podcast to all the friends. She's the influencer.
I'm not the influencer. She's influencing her friends and family.
She's the hero sharing the content. So I create content where the person who's receiving it feels like they're empowered to go tell all their friends and family.
And that's a really big difference than making Lauren Bostick the hero. I can only talk about myself for so long.
You can only hear my morning routine for so long before it, there has to be something bigger than the person behind it. I think that's a really important thing or there's not longevity.
I mean, you just did our show and you know, I'm sure at times, sometimes people, some of the guests will be like, why are these guys getting so, we asked you what's your routine? What is your brand? Because we want to be the conduit when Gary Brekka comes on the show, our audience is getting the specific things that make Gary Brekka's life great. Or the specific things.
The specific things you're, it's of course, Lauren and I are going to, I noticed that. I mean, and I appreciated that.
It's like almost like, um, I was almost talking to your audience, like talking through you to the audience. That's exactly what we want.
You could tell you were thinking like, if somebody's watching this, what do they want to know? That's exactly what we want. That's amazing.
And what brand and what link? They want to know. They're all, they want to know.
They want to know what it is. They want to know the details.
And I'm there. I'm there as a conduit to get what they need.
I could have brought you on and I could have selfishly just spent an hour talking about my back and you for sure would have given me all this great advice. I saved that for off air.
Yeah, we did go off air on it. That was strategic.
To me, I think hosts of these kind of properties make a mistake when they make it too much about, of course, there's going to be some selfish questions that are self-serving that also we hope the audience gets value from. But the whole idea is what you highlighted, which is we're the conduits for you to talk through us to the audience so that they can extract whatever value they can from the show.
And then it's also not a gossip show. You're not going to get like the latest gossip.
That's not what the show is. So I think just being really aligned with who your consumer is is so important.

And so, I mean, obviously you're living busy lives and people ask me all the time, like, what's your morning routine?

What are your top health tips?

And you guys have become major influencers in the wellness space.

I mean, I see your content everywhere.

It's on the same platforms that I'm on.

I'm more about the scientist, you know, talking about methylation. And I feel like your advice is very, very practical because you're a couple, you're married, you're young, you're building a business.
You also have a busy schedule. And a lot of times people's big excuses, I don't actually have time to either work out or do the things that I need to do to extend my lifespan or I don't have the money to do it and I feel like you guys have given a lot of practical advice but for my audience that might not be familiar with you because a lot of my audience is like the hyper scientific you know community that oh they've already turned to soft they want to know they want to know how like the mitochondria they're very smart where's my reading glasses yeah yeah smarter well you don't wear readers right because no because I use the red light because he uses the red light see but if i do the problem because i'm not a human biologist and because i'm not a doctor i will say things like hey i went in the red light bed and healed my eyes and people like you you're a kook you're giving false you know what i mean like i'm like no it actually works maybe i should stop talking because i don't have the credentials it does work i mean look i don't have the credentials either you know i'm not a physician that's the biggest attack that i get but i'm very vocal about saying i'm not a doctor i'm not licensed i would say you have the credentials i'm going to say you have the credentials i think you have the credentials i would also you're very good for my guys she's very very she's very complimentary today i would also say that maybe you can't trust every doctor's credentials these days some of them wow how about that yeah how about that you don't say but for red light i mean it really is and look you don't need to go out and buy a hundred thousand dollar red light bed you can there are tons of clinics all over the country you can google red light therapy um and there is probably a clinic within three miles of where you're sitting unless you're rural then it's 10 miles of where you're sitting and you can go in and use these things on a membership basis or if you if you can't do at this moment there's go outside first thing in the morning and look out as far as you can like you said there's there's ways my thing with everything is there's ways to get creative if you're sitting around making excuses of why you can't execute on something you have to go around it you have to find another way in i just think when people are like i I don't have time, then it's not maybe a priority.
Well, I'll pick on this for a minute. I think, yeah, when people say they don't have time and we're not the first people to say this, we believe that just means it's not a priority to you.
But if you look at our show specifically over the course of roughly nine years, we did not have the resources or success that we have now in the beginning. And it's been an exploration of speaking to people like yourself and figuring out what we could do cost effectively at each stage of our life to enhance and improve.
So of course now maybe you get access to a better cold plunge or a red light bed, but in the early days, I remember we would be in our condo in a cold shower or we'd be upstairs, you know, on the balcony trying to get some sunlight. Like, or we'd be, you know, in a gym, like there's a lot of things that we did.
And again, this goes back to the, now it's like, it's not the end product, but we're further along and people say easy for you to say, but I'm like, no, go back to the early stuff. Right.
None of this stuff. I tell people to just take Tupperware containers and fill them full of water and put them in their freezer and then take them out in the morning and just drop them in your, in your in your bathtub because then you're not even spending 20 bucks on ice at 7 11 three days a week that's so smart yeah just just take a tupperware container fill it with water we talked about break your freezer show i remember putting on will hop's three minute free youtube video and doing that like i would do that for years yeah i tell people breathwork grounding sunlight and uh a cold plunge which you can make with tupperware ice the nice thing about these big blocks of ice too um and i'm supposed to be asking you the questions but these big blocks of ice is that they last forever so if you're not using your tub every day it will literally last for three days you can have a cold plunge for three days what and it costs you nothing it will just stay in there that's amazing big blocks of ice will melt very slow it'll put it right in the low 50s and you can get in there every day and and by the way while that one's melting you just fill it up and put it back in your fridge too bad you can't patent that like gary gary brecca's ice cube set yeah yeah i'm gonna i'm gonna i'm gonna patent like the tupperware to make the ice we'll do a collab oh my god that's smart we can do.
This is something for your younger audience. I'm sure you've got young guys and girls that listen.
What I would say is when you feel like you, when you don't have as many resources and you don't have as much time, but when you're younger, you have way more. Now that we're married and we have kids and we have businesses, it's even more compressed and we're squeezing in more.
And so again, I think you just have to be smart with how you utilize your time and the things that you make a priority. Where in the early days when we were more resource drop, we had so much more time, but we weren't as efficient with our time, if that makes sense.
Well, I remember you talked a lot about how in the beginning, of course, everybody wants the celebrities and the and and and the influencer on their podcast to

help them grow their platform but you're not when you're starting out you're not getting those

people but you said i would literally message a thousand people a day literally five would say yes

and then you take the five and then you get another five off those five and then you take

the ten and you get another it's it's literally reps at the gym like weights and anyone can do

it i am not special anyone at home can can put in the work it just requires a lot of patience

Thank you. For two or three years.
You did, yeah. Let me see when I messaged you.
I think this is so important to talk about. Two years, I think.
Because we have a bigger platform now. But I wasn't ignoring you guys, just for the record.
We understand. There's schedules.
There's this. There's that.
We totally understand. The point is, is you have to be persistent.
I'm a pest. I'm a pest.
I will literally be like, the book's coming out. Time to come on.
But by the way. You never give up.
To be honest, this particular guest, I understand why you have to work for it. And I understand why it took time.
And I understand why this person's thoughtful about what properties they would go on. And they've earned that right based on the things that they've accomplished in life.
And so we don't take that as, oh, we're offended or we're defeated or we're going to give up. It's just like, okay, not the right time.
We'll get them one day. And I think for anyone, whether it's a business or they're pursuing a love interest or whatever, it's like you have to have that kind of ten, that patience to go after something like that, because a lot of people will take that no or take that naysay and they'll just be completely defeated.
Yeah. And you know,

that doesn't serve you. And, and, and as a couple, when you guys began to, cause you,

you probably have very different ways of building a business. Completely different.

Although you both sound like grinders. We are grinders.
That is true. Like I can just tell a serial entrepreneur is not afraid of hard work and someone that was a bartender and told no, there was a female starting a blog when there was no internet is also a grinder.
So those two have to sometimes come to a head, but you still have to keep the business going forward. Is it because of a shared common vision? Is it a shared purpose?

Because I'll tell you what works for my wife and I,

but I'm always curious when I talk to other,

and I would consider you guys a power couple.

You're obviously both very fit.

Ed Milak called you the most attractive couple on the internet.

Wow.

He did, right to your face.

I actually watched a podcast.

He's like, this is the most attractive couple in social media. And he said it a bunch of times, which you guys are a very attractive couple.
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So how does that, how does that dynamic work with both of you being alphas and you actually having a really successful business? Because I think sometimes the more successful the business, the more there is to fight over. I'm like, the more, the more there's to potentially, oh, here she goes.
We're going to get get good dirt now i think the common denominator and after interviewing tons of different people with michael and i and i don't think i've ever told you this is that we both expect a lot out of life a lot we expect a lot and that common denominator has been pivotal as we gain success and momentum because we're both on the same treadmill. And even though I'm this side of the brain and he's that side of the brain, we know to stay in our own lanes, but we're still on the same treadmill.
And that has been something that I think is unique. I think a lot of, and Michael says this all the time, one wants to build a mom and pop cafe down the street and the other wants to build an empire.
It's misaligned. I say one person, like, you know, you both want to do an ice cream shop.
One person wants to franchise them across the country. One person wants to have the community ice cream shop.
And by the way, not one is better than the other. We just both have the same expectation for ourselves out of life.
We're striving to be better fitter faster quicker without competing with anything it just in our own lives the best version um but as as far as like working together i think that we've really defined our lanes yeah how do you and your wife work together same same thing you know there was actually a um a book called rocket fuel oh it's a great book yeah and and that book orange cover yeah orange cover and i forget the author's name but he deserves credit but he wrote another book too but rocket fuel came in at a time in our business evolution and our and our relationship evolution where it could not have been more perfect because i was the visionary and she was what the book refers to as the integrator. And as the visionary, you know, to my own detriment, you know, and just to be self-loathing here for a second, I just thought it's all because of me.
I'm bringing, you know, everybody's coming in the door because of me. I mean, I'm the voice.
I'm the one that's bringing in the revenue. I should be able to decide what the direction is the company.
You know, it should be my vision. It should be, you know, it should be my choice.
And she's like, you have 15 ideas a week. One of them works.
And I make sure that it works. And I make sure that we don't go broke and that we pay our bills on time and that we don't show up to the office and it's locked.
What's a bill? Right, because we do. And I'm like, oh shit, I never really thought about that.
So he's like, you ever know what? The key works every day when you get to the office. That's because I make sure that the lease is paid on time.
I forgot the keys at home, so he's driving me the keys. I'm terrible, like I've driven to work without pants before.
She drives without a license and without a credit card. And I run out of gas five times.

I'm you.

I run out of gas twice in the same day.

See?

I was so furious at Sage one day.

I'm distracted with my vision.

I'm distracted.

How much capacity do you have?

I can't be filling the car with gas.

Exactly.

Dude, true story.

I got so upset in the office one day. I was like, you know what? I'm leaving.
I'm just going to fly up and spend the weekend with my parents. And I storm out of the office.
I get in the car and I'm on my way to the airport. And I literally run out of gas in the middle of an intersection.
We would be fucked if we were married. We would be fucked.
Which, of course, I also blamed on my wife. And then so I walk to this gas station.
I get a gallon of gas i get back to the car i fill the car with one gallon of gas but i forget that i've only put a gallon of gas in it this is me in my mind i actually filled the car this is me so then i'm driving back to the office and on the way to the office i run out of gas again and so i call sage and she's just laughing at me which just totally exploded my head do you know but i literally ran at least you go and get the gas at the gas station i call michael to bring you the gas and then i say why wouldn't you fill the car with gas she blames me like it's my fault that she drove but you get like that with your vision you get so into it and it's like so romantic and like you know yeah you just can't you don't have the capacity to even like do anything here's my honest but that book was a good one okay I gotta read it my honest response about this is and you picked up on it we're both very type A we're both used to running our own business I think a common misconception is we do the show together I run Dear Media she runs her business and then we come together and do the show but we have completely separate teams and separate roles yeah but again we're like all partnered everything so it gets a little messy obviously because it's this we're married and everything's equal parts but I am personally someone that needs to be held to account and needs to be checked and if not it could very quickly become the Michael show and yeah she is like it's it would not be good for me to date or be married to somebody who is more submissive was like yeah whatever you want because again i'll run off the rails and then i'm like it's again there's a million ideas and it's like well what are you focusing on and i think we kind of hold each other to that account and then also when lauren says we don't compete we don't externally compete with outside people like we're very focused in our own world, but we both expect a lot from each other

and want to be better versions of ourselves tomorrow than we were today.

And so it's like the work is kind of like a masochistic way.

It's never done and we're never satisfied.

And it's not because there's a certain number.

I love Ed Milet says blissfully dissatisfied.

Yeah, blissfully dissatisfied.

That's so true. You get one shot at life, and I think we both want to see how far we can push it.
Not in a way where you're sacrificing health or family or relationship or doing things out of integrity, but like, you know, let's not settle. Let's figure out how much further.
And I think sometimes a lot of couples will get in a situation where one of the partners wants the other one to settle or stop pursuing something. And I don't think, I actually don't think that's healthy.
You see one wants to lose weight and they start lifting and dah, dah, dah, and the other one doesn't. That's a misalignment.
Yeah. So true.
So we check each other. That book, that rocket fuel book was like the, you know, the visionary and the integrator.
And, and basically when I was done reading it, I realized it's, you're so right. Like all of these ideas and all of this dust that I'm stirring up is actually useless unless it gets practically put in, you know, I need to read that book immediately.
It's, it's so good. It will change the way that you look at him and he looks at you potentially the way, but on the flip side, it literally changed everything for us.
You know, I'm more like maybe maybe logistics ops based but if you don't have the big vision and the person that wants to do all these creative things then what do you what are you doing so you know i no she she felt the same way it's a balance it made her realize how important it was like um because if you have a business people have to walk through the door the phone's got to ring right um And I can make that happen. But behind the scenes, I mean, bills have to get paid, and payroll's got to be made, and lease has got to be done, and they, you know.
Gas has got to get filled. Gas has got to go in the tank.
And the integrator doesn't get the credit. The visionary gets the credit because they're the one that's out there.
And then I started to actually empathize. And, you know, when we sold our business, one of the interesting things where they did this done in Bradstreet on us.
And I remember when the report came back, they said, we have like Fortune 500 companies in business for 25 years that do not have the credit that you have. Every single reference, from your landlord to your vendors, to every account that you had 30, 60, 90 day rotating credit on, you off that's amazing and that's your wife and that's my wife that is all my wife that is just sage and you were like what who's that who's the landlord i didn't even know by the way i drove here didn't even look at my gas i didn't even look at the gas today i have no idea if we have gas in the car didn't even look yeah that's me too's me too.
You'll find out when you're on the way home. I literally, we flew to Bahrain last week.
And I went, we went to meet with the king of Bahrain. Where's Bahrain? It's off the coast of Saudi Arabia.
Oh. So we flew to London.
Geography's not my strong suit. Yeah.
So it's in the Middle East. Okay.
So we're going to meet the king of Bahrain. But we arrive at 1230 in the morning, and we're meeting with him at 830 in the morning.
It's a totally true story. And at 830 in the morning, the desk calls and says, hey, His Majesty's car is here to pick you up.
And I'm like, great. So I've got my shirt on, which I just pressed, and I had my suit coat on and socks.
And then I went to my suitcase to get pants. And I was like, I forgot to and she's like you forgot to pack pants well what did you wear on the flight sweatpants the ultimate human sweatpants and i was like babe i am not going to meet the king of bahrain in ultimate human sweatpants and so i was like what are we going to do because we have to be at the palace in less than 30 minutes and his driver's downstairs so i ran downstairs to the we we were at the Four Seasons in Bahrain.
And I was like, is there a Benz store like anywhere that I can get a pair of pants? And they said, yeah, there's one 15 minutes away, but it doesn't open until 10 o'clock in the morning. It's 830.
So I ran into the spa and found like a men's bathing suit cover up. And it was these linen, fully see-through pants, like very see-through.
And I had black underwear on and I had black compression socks up to my knees. So I went and met the king of Bahrain and in see-through white linen pants.
Gary, you would be so surprised how well I understand this story. She was like, how could you forget pants? It's very helpful for me because I like him, like am I oblivious people have called me oblivious distracted yeah i'm just focused on what i have to do in this world and i can't worry about pants i get it i get it i can't worry about pants i'm sorry i bet the king looked and was like gary's got a pretty cool outfit going on like let's see if i can get some oh if you look at that if you look on my instagram and you look at the pictures i have like a very nice black jacket and a black button-up shirt on and then i have you should talk to the story lincoln you should write it down write this on instagram put the post up again and say i just want to give you the content i just didn't want the king of barry to read it the king was probably like i love your pants where'd you get your pants they're wrinkly.
What was the king wearing? Was he wearing like a... Well, his son, the crown prince who drove us there, was in the traditional Kandora.
But he was super casual. He was just in a shirt and a regular pair of pants.
Super easy to talk to. Amazing human.
And actually very funny. I think there's a lot of misconceptions, not to derailail the show but a lot of misconception about what goes on in the middle east that it's based on oppression and it's really based on respect and um i've spent a lot of time there and really learned to just love those people there's a quorum over there and uh their level of education everybody speaks english i mean it's so cool it's just an unbelievable part of the world and and and we better pay attention to what's going on over there because they're going to sprint by us i mean they are investing a lot of innovation happening innovation technology artificial intelligence they want the best of health care they want they want they want the biggest brightest minds you know um they're they're they're way more forward thinking than you you might think and there's something to be said about dictatorships when they truly have the best interests of their people at heart.
Like these monarchies, these families truly deeply care about their people. So when he flies you over there, are you guys talking health? Yes.
So he wants to know how to be healthier, faster, stronger. He wants to know everything about longevity, anti-aging, bio-optimization.
How do you recommend supplements over there? They have a whole team of doctors, and they came to the meeting. So you just said what you needed, and they helped get it.
They pull the blood work. They look at the genes that I like to look at, and then I sit down with them and say, first of all, they know I'm not a physician, but I meet with his team of of physicians and we go through everything and he puts them on that protocol that is I did it for his son and now his son's a two-time world champion in this really difficult horse race his name's Sheikh Nasser that is so cool yeah um we need to do our and like all these young shakes are crazy athletes over there ultra triathloners you know, driven, cycling, super driven.
I want to do my cheek swap.

We're going to do the cheek swap. One of the things that we're, you know, again,

we are not, we're not the experts. We bring on the experts,

but I think one thing that we've tried to do with our show for years is

ignite the interest of health in this country. Like we,

and I'm excited because I really want to touch on that. I mean, like, yeah,

I think conversations that were happening in small niche communities are becoming wider now and broader and things that people would look at you like you were crazy for saying in the past, you know, like you're doing a cold one, you're doing a sign, you're in red light, you're in this, but people like what is like these fringe things that you would kind of like call pseudoscience, I think is now being taken very seriously. So, you know know we're super excited about some of the stuff that's happening finally here because to your point like there's been serious issues in this country oh totally I mean I think the Maha movement is going to be the greatest thing to ever happen to this country because for the first time some of these influencers can really affect public policy you know I had uh Kelly Means on on my podcast and he's I don't fanboy over a lot of people, but I mean, he and Casey, I mean, I just, Stanford trained surgeon, you know, Harvard educated lobbyist and both sort of had this kind of epiphany around the same time.
And I just think, you know, Tucker Carlson said it too. He's like, those, these people are going to change the world.
And I believe that. And I'm so excited to be with them on this Maha movement.
But I want to talk a little bit about that too, because your journey didn't start as a health and wellness journey per se, right? But I believe that a large part of it has morphed into a health and wellness journey. What are some of the things, what were some of the tipping points for you along that journey? Like you a bowl of steak i eat a bowl of ground beef every day it's actually a ground liver it's oh it's the organ blend it's the ancestral blend from force of nature and it grew my hair because i'm so into beauty i believe that it grew my hair my hair was up to here it completely grew my hair i i gained 60 pounds with my first pregnancy i had a whole insulin resistance journey which i helped which weightlifting helped so much i lost 60 pounds i got pregnant again i gained 60 pounds and the thing that got it off was weightlifting and eating so much meat and eggs and raw milk and i just started eating this bowl of like all these different organs online.
And people were like, wait, what? And I'm like, wait, my nails have never been thicker. My hair has never been longer.
I've never had more energy. I'm satisfied.
I'm losing weight. The aminos in it are just so incredible.
And so I just started talking about these organs. And people were like, at first it was like almost they couldn't believe it.
And if you try the ancestral blend from Force of Nature, you can't taste it. And the ancestral blend is they bend the ground beef with the organ meats.
Because the straight organ meats I can't do either. I could do anything.
You want to make me a liver right now, I'll eat it. Really? Carnivore MD comes to comes to my house all the time i love paul by the way and he spends a lot of time with me when he's in miami but and he and he makes me take the raw liver and i'll just throw it to the back of my mouth and but it tastes very metallic i i will do it because i know about the benefits but i just don't think that i would if i had a choice i would be like can i just get a bowl of liver you literally can't i make like an in and out bowl where I'll do like a special sauce and I'll put like chopped tomato and lettuce and I'll make that bowl.
And then the next day I'll do raw cheese with raw honey on top. And the next day I'll do like a fiesta bowl with like little bit of like Siete chips.
Like you can make the bowl really interesting. And that really helped me lose so much weight.
So amazing. It's a huge bowl of meat.
And so that's been something that's really life-changing, weightlifting, upping my protein. And then like the little tools, like the cold plunge, the sauna, the red light.
Yeah. All those things have been morning sunlight.
You touched on it on our show. It's like, we don't want to be talking about all these things with all these great people on the show and then not practicing what we preach.
Yes. Right? And there's a journey where we realize right around the time we had our first kids, we are not the healthiest versions of ourselves.
We're not doing the things that we should be doing. And we have access to people like yourself and others that are sharing this information.
Why not implement it at a greater level? And also not just do ourselves, but be an example. And we had this great guy come on the podcast and he said, stop being the tugboat and be the lighthouse.
He's like, stop trying to tell people what to do and drag them along the time. Just go do it and you'll inspire other people to.
So I think like one, we want to be an example to each other, but two, for our kids and our families and then the other people. And we also don't want to be phonies where we're having all these great voices on and then you know eating like shit and not taking care of ourselves and not sleeping right like we we always say we're lucky to get the information maybe a little bit before the audience but we're also getting it kind of at the same time we just yeah record the episode and release it later but we're learning the same way that people listening are learning i will tell you though we have a lot of lot of different health professionals on and it's a lot of the same information.
Having you on was really interesting because I realized the puzzle piece that's missing for me now and why I want to have you on like a hundred times is that the nutrient deficient part is not talked about enough and I've never had someone come on the show and talk about it like you. Really's my next layer of what I'm doing I'm interested in like what nutrients am I missing and how can I figure that out we should do the test and we should come back on and go through it on on your show love it I would love to do that important what you're doing is if you just pull the data set of call it like 700 episodes and we're saying this is the first time someone's coming on talking about nutrient efficiency.
It's important. I'm just talking about like the spectrum of conversations.
And you know how important that information is to people. And you could get all of these people talking about weights and need and, you know, cold plunging.
But if you don't have that piece of it, I think that's where a lot of frustration is happening with people. They're like, well, I'm doing all the things I'm cold plunging.
I'm'm eating. I'm starving.
Why am I not getting the results I wanted? Right. Why am I not having the results that these people are having? And I think you're right.
I mean, people miss the foundation. Like we talked about the things that are essential, right? And I mean, the word essential means necessary for life.
Essential amino acids, essential fatty acids, essential nutrients. You know, it's funny.
I spoke at an OsteoStrong conference not too long ago, which OsteoStrong is a franchise that's basically centered around increasing bone density. And they're these centers that you can go and you can apply loads to your bone and actually take you from being osteopenic or osteoporotic to actually having normal bone density.
It's a phenomenal concept. But I was so shocked at how many people in that sphere were still on just a pure calcium bandwagon.
People are deficient in calcium. Listen, nursing homes all over the country are just full of elderly men and women that have been taking calcium supplements for 25 years, and they're still osteopenic and osteoporotic.
Why? We need, because bones are not calcium. Bones are, calcium combines with phosphorus to make hydroxyapatite.
Bones are hydroxyapatite. And in order for calcium and phosphorus to combine and make hydroxyapatite, you need 12 minerals.
You need boron, manganese, molybdenum, selenium, silica. Is that in the salt you told me about? That's in the salt that I told you about.
So you deplete those nutrients, you can't form bone, and now you have weak bone. And somebody tells you you have osteopenia or osteoporosis.
No, you don't. You have a nutrient deficiency in these 12 minerals.
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Now let's get back to the Ultimate Human podcast. My four-year-old daughter asked me every morning for minerals.
Yeah. She, because I started giving her.
Inherently, she knows. That's so she knows that's so good she asked me for quinton minerals every morning she goes mom is amazing can you believe she at four years old she's like goes like this ready for me to give it to her she must intuitively know she knows how her body feels that's great does she really good for her i want to talk a little bit health journey too.
Cause there, I mean, so many parents, I have a lot of parents that watch my show too. Um, one of the best episodes I ever had, I had my, my, um, seven and 10 year old nieces on so cute.
I did a show with them and it just exploded cause they talked about their, their food choices. So how do you influence your kids' life? Like what's a typical day for you as a mom feeding your kids? I get so- Or you feeding the kids.
Yeah, both of us. We both do.
We get very, very, very creative. So I'll give you an example.
We were feeding our kids eggs, like three eggs every morning with a little bit of like sourdough, super minimal ingredients. There's no...
Sourdough is amazing. There's no enriched...
Fortified or enriched. Sourdough is alive.
Sourdough is alive. And so we were doing that with like grass-fed butter.
And I noticed they were getting fatigued on that. But you got to get really creative with kids.
Yes. So I started doing...
This recipe has changed my changed my life three eggs one banana mixed with a little bit of oatmeal it has to be like the oatmeal that has no pesticides like organic plain nothing else added oatmeal you mix it together it makes pancakes so they're getting protein the little sweetness is from the banana and they are eating these pancakes all the time what i've realized with kids is like you you have to rebrand everything so like i'll say okay we're gonna have chocolate with strawberries but what it actually is is strawberries with a little bit of longevity mushrooms from symbiotica right like everything is a constant moment to rebrand like i'll be like okay we're gonna have chocolate milk and it's raw milk with cacao like at night we'll say we're having vitamin water and it's like thorn magnesium and we give them thorn magnesium so everything is like they have cookie water cookie water is electrolyte water that has no sugar in it it's like coconut water yeah everything is a rebrand with kids i do that with the doritos and the masa chips yeah you just do you ever take the masa chips i love you switch them you can even switch bags yeah you want to get really creative switch oh wow give him the doritos that's creative have you tried the vandy chips dump the masas into the dorito bag that is that is gangster oh yeah oh Have you tried the Vandy chips? Yes, they're so good. I have both flavors.
Those are dangerous. I think a little lie is fine for kids.
A little lie is fine for kids. You know what I'm going to do? I've already thought about it in my head.
I'm going to go home and go, who wants lemonade? Perfect Aminos, Lemon Lime. Who wants Doritos? Lemon Lime, Perfect Aminos.
Here they are, the masas. The Aminos, they're going to drink it gonna drink it as lemonade what's funny though about kids and you know this like if you don't have junk in the house they don't want the junk you know what i mean like we'll have if it's chips it's masa chips yeah you know we we have um if it's a healthier alternative there's no junk food around right we're not perfect ourselves we're not perfect no parent is listen my kids have had sugar before like lots of sugar and it's a fucking nightmare yeah they act like a completely different child oh yeah i can tell you right now on christmas morning we had cinnamon buns we had whatever it was like dealing with a different body in my house i can't believe it yeah so i just try to do my best it's i'm not perfect i just try to modify constantly and i think most moms and dads want to hear that right i mean and and work in progress like optimal health for your kids is not the total absence of the bad right but it's just the presence of the good right that's the other thing i mean like i walked into my room today at the four seasons and there was a norman love chocolate on a little thing with the thank you note i ate the norman love chocolate yeah people are like what the Norman Love chocolate? He's the biggest bar.
Yeah, I ate the Norman Love chocolate. It was this big and it was delicious, by the way.
But then you had your brownie protein bar. Yeah, but I'll have a brownie protein bar and a press fed steak and I don't eat chocolate all the time and I'm not shoveling junk in.
And if I'm at my five-year-old niece's birthday party, I'm not the guy that's like, I'm not eating that piece of cake. We're the same.
I love Paul. He's a mutual friend.
i'm not the guy it's like i'm not eating that piece of cake you know i love paul he's a mutual friend so yeah i'm not going to be that militant oh he's militant he was at my thanksgiving dinner he was militant what did he do at thanksgiving i can't wait to hear three pieces of turkey okay and and apple slices what about no honey and he was anyway no he didn't have any honey and he was very kind enough to eat them very slowly so like he wouldn't and paul if you're watching this i love you brother you know we love him too he's great i love him um but like the funny thing was the second time he stayed with me um so when he comes to miami he stays with me and i and i absolutely love having him over like we see eye to eye on so many things and um so my whole family's at the at the dinner table and it was it was sage's birthday right yeah it was my wife's birthday and of all so she loves carrot cake so we had a carrot cake in the kitchen and they put the candles in it and my whole family's sitting at the table and they're coming out with the carrot cake singing happy birthday and he gets off the elevator and comes into my unit my son sees him and he goes dude i ran smack dab into paul saladino carrying a carrot cake he's fine though he doesn't care oh he's totally fine but you know i think that's another way to get organ is by his um meat sticks i eat those every day 60 grams of protein i eat his meat sticks dude we meet in the kitchen every morning at my house and we make a raw buffalo milk with and i'll tell you what it's delicious we break his capsules open we'll put him in the in the kitchen every morning at my house, and we make a raw buffalo milk with, and I'll tell you what, it's delicious. We break his capsules open.
We'll put them in the raw buffalo milk. We'll stir it up with a little bit of honey or sometimes some raw maple syrup.
That's as good as any Benajiri's you've ever had. Where are you getting raw buffalo milk? I get it from a place called Southwest Ranches in Miami.
So I get raw buffalo milk. I get raw kefir.
I don't have a buffalo dealer. It is so.
That sounds amazing. Raw buffalo milk and a really good espresso mixed together.
Dude, that's your new crack. Like it is the most delicious coffee you'll ever have in your life.
I want an invite from Paul and Gary and Sage to have a buffalo milk raw buffalo milk lattes espresso at my place so you know we'll do these shows we'll meet a lot of these characters and i love many of them but what i say all the time especially the audience like i don't want to hear about emfs in the headphones from somebody if they're not just bought an emf cordless if they're not doing like if you're not going to the gym and you're not eating whole foods and you're not sleeping right and you're not doing the basics and you're telling me about my emfs i'm like it was like the morbidly obese people with the mask you know driving in the car by themselves and you're like seriously like the least of your worries is covid my friend yeah if you can't do like 20 push-ups i don't want to hear about EMFs. Right.
You know what I mean? Exactly. I think that is a really...
Yes, it's a really... Like they say, never trust a skinny chef.
Right? I mean... Paul lives it, eats it, breathes it.
No, Paul is... He's the real deal.
I will say Paul is as legit as he gets. We love you, Paul.
We love you, Paul. Where's my buffalo milk? Where's my buffalo milk? But that's a criteria.
You can move on to like the fringe things once you've satisfied the bases. But until then, I'm like, okay, I gotta maybe be a little hesitant on some of the advice.
Yeah, if you're telling me the EMFs are gonna kill me, but you're, yeah, I've had a few of those interviews. You did get those headphones though.
No, but I'll have some people sometimes come on the show and they pick these obscure subjects. And I'm like, listen, if you can't b a 15 pound weight like i don't i don't want to hear about any of these when you put he used to put his ipad on his penis with his headphones on and i was like no no no no yeah we can't put the ipad i still have intentions for that we we got to get an emf protector blanket and you got yeah you can get that you can get the uh what is it lambs makes the uh emf condom lambs underwear i'm buying you some of that i'm just kidding it's not the shaft who wears condoms it's the balls that you need to protect it the sperm's in the balls um we we really just took a took a nose dive we took a nose dive like 15 seconds into your podcast too what it was bowels like all right we're 15 seconds i'd like to lure them in and now be like wait what did i just say no but this is amazing so your advice um you know quick advice to couples starting a business um and and going into business together my advice would be define your roles define expectation define one year five year tenure what like? Where you want to, where you want to be headed and make sure you're pushing the same boulder up the same hill.
That's important. Yeah.
I would say like the high level is align on the ultimate vision. And I, again, I give that example of like one person wants to build the ice cream shop.
One person wants to build the ice cream shop that franchises to across the country. I think sometimes people say they want to do a business and they don't agree on the scale.
And then in addition to that, I would say, you know, you have to kind of, I don't believe that you can have an equal decision-making process in any bit, like meaning I don't like when there's co-CEOs and there's like, there's got to be one person that kind of owns one specific lane. So in our, in our world, when it comes to the business finances, I'll typically have the kind of final say, just cause maybe I'm more skilled at numbers when it comes to the creative vision, packaging, you tried to get involved in the cover art yesterday.
I was like, yeah, don't get out. Like, I think, I think we, we really like kind of say, okay, when it comes to like, who needs to be the final decision maker on this and especially for the team too right looking to when it comes to this specific lane we define that um don't talk about uh quickbooks during sex the other thing i think i would don't talk about quick he has talked about quickbooks in the bedroom the last thing i would say no is i'm doing my red light therapy can you shut the hell up No, but I think the last thing is

That you have to understand That it is a lot of turmoil And if you're not okay with that And you want it to be roses all the time When you're trying to If you run a business with anyone There's chaos Whether it's your partner or your coworkers running a business is hard it's not easy and so there's going to be moments and you want somebody that's going to be there in the trenches with you when it gets hard yeah and you can't you can't do this thing where couples like i don't want it to affect the relationship like it's going to affect the relationship you just have to agree that you're going to work through it together yes there's no way that it's like it's never going, it's, it's hard. It's difficult.
A lot of this saying, uh, no light between us. And you know, at the end of the day, we, we, we always put the relationship first.
And since we, since we've done that and not allowing any light between us, because you know, you, you find that sometimes people, partners, projects will start to come between you. Um, and, and, and, and even people in your sphere will start to notice they kind of have your ear but don't have her ear and they'll try to create some distance here or they have her ear and they don't have yours and they'll start to try to put a little divide um between you and you're right we have this and it's and some people are a lot more effective at it than others right, you know, there's been times in the past where one of us has really bought in to a partner or person.
And that person caused a lot of friction and damage. And when we realized, you know what, they had their own interests at heart, not ours.
And so we developed the saying, no light between us. And so we've done that, and we really have been militant about making decisions together i think that's beautiful at the end of the day at the end of the day when you're you know 90 years old you want to be holding hands with her and that like so true well if you really look at that it's not worth it to disrupt that your spouse is your rider yeah we always say like listen we're very motivated to to build these ventures together and you know build big things but we kind of already feel like we're playing with house money in the sense that we're very happy in our relationship and with our family and if you were to strip everything away and still it was just us with our kids and each other yeah like i already feel like it it's 41, right? Yeah.
And so the rest of the stuff is like,

you wouldn't,

when you go to a casino,

when you say playing with house money,

like you don't risk what's already,

you don't risk the winning or the base.

Right.

What you came with, right?

What you came with.

Like it's already been built on.

Just your winnings, yeah.

Yeah.

And so like if it ever starts to get to a place

where the business is toxic to our family

and our wellbeing and our relationship,

it's not worth it.

I would like you to go date someone for a few months that's submissive to see how that goes bullshit you just go see just go see just to like have a little compare and contrast therapy compare and contrast therapy a little cold pledge sauna but that's the other thing i say all the time i'm like listen you find another guy like i would want to like go see what it's like out there Did you find another guy to deal with your bullshit? I don't think they exist.

She always says like oh what happened i'm like listen you find that guy god bless him any takers yeah you know he's crazy at lauren bostig on instagram oh boy there they come um yeah they are greatest moments together like we just had the greatest christmas and and and and last night we actually had my mom's uh 79th birthday and the last thing my wife and i said when we went to bed um with each other was like we've had like the last three of the greatest nights of our life have just been exactly that just us us and the family. We all put on wigs and did stupid shit around the house.
And our greatest moments are in a one-bedroom log cabin in Colorado, in a really small town in Colorado with a wood-burning stove. No electricity.
It's just a solar-fed electricity. Completely off the grid.
And we have this big have this big beautiful fancy you know place in miami with all of this stuff and it's just like when we unplug and it's it's just us that's when it's i'd like a colorado house like that okay but to be okay to be he's like sure okay but to be like a little bit sappy for a moment and i think you know doing what we all do for a living you can kind of sometimes get lost thinking that that's all real you know going to these places and meeting these incredible people and having these big conversations and all that and i think we are good at coming back to each other and saying like it's we're just living a normal life with our family and our kids in a normal relationship.

Nothing to,

you know,

we met where we were 12,

like all these things.

And,

you know,

you gotta be able to separate some of that.

I think sometimes people build big businesses or big brands or big

personalities and they get drunk on cool.

They get drunk on that and they get drunk on the press clippings and they,

and,

and that,

and they think that there's now this new version of themselves.

Yeah.

And we really try to kind of stay away from that and acknowledge that we're fortunate to be in some of those situations and around some of those people in conversations. But at the end of it, it's like, this is the core and that's what we protect.
Amen. That's so good.
Well, I wind down every podcast by asking my guests the same question. I'm asking each of you guys this question.
There's no right or wrong answer, by the way. And what does it mean to you to be an ultimate human? I think to be an ultimate human, you're actualizing your real full potential every single day.
And you're not settling. And that you're becoming a better version of yourself every day.
And that you doing things to not only to help yourself,

but to help others and to, so they can be the best versions of themselves.

And I think if, if anything take financial success or business out of it, if, if you're

adding value to the world and you're improving yourself, to me, that's the ultimate human.

And that could be in any lane.

It could be the best parent.

It could be the best husband.

You could be the best, whatever.

But like, to me, that is the definition of a successful life. That's exactly my exact answer.
I think you might've pulled that answer that was mine from a different podcast. I actually think, go pull the clip.
Lewis Howes School of Greatness asked a similar question and that's how I answered it. We're going to go pull that tape and compare it.
He just rebranded it because that could be spousal plagiarism we did that episode in maybe 2020 if you go back to 2016 i think you pulled that clip from the thing that i said you guys sound just like he did copy i wish sage was here she's got to come and be able to show you can come on the podcast next time so now you've got to say something different though. Now the pressure is like really.

My thing is like,

stop.

Expect the most that you can expect out of life.

Squeeze the orange to the fullest.

And you are the creator of your life.

You have the power to create your own life.

Your thoughts predict your future.

And I just think when you understand that no one else is going to do it for

you,

it's really empowering. And so that's sort of my message my message it's like how do I be the best version of myself that Michael copied um and inspire other people to do that that was amazing um whether the answer was plagiarized or not I thought it was actually very good and I thought your thanks original answer was very good too but Gary don't you feel like it really just comes down it's it's the simple things it's so true it's you know we over complicate everything yes and even like going back to the conversation we had it's the essentials it's like if you even if you take the the essentials of life you know like i i think we're living in a time where there's so much information and people are so confused and they're getting caught in the, in the clouds and they're not just grounding on the simple things.
Yeah. You know, what is amazing? You know, we talked earlier, uh, on, on your podcast about how sometimes I get imported into these really complicated cases.
And in the most complicated of all these cases, the first thing I do is I start to eliminate things uh-huh I try to get as much out as I can you simplify it smart um and then you usually find the one thing that's causing everything uh-huh instead of the everything went wrong at the same time um and I think this is this is like a metaphor for life almost I mean usually people's relationships don't fall apart for 15 things. They fall apart because of one thing, which caused 15 outcomes.
And it's the same with people's health. I mean, simple deficiency is causing multiple things to go wrong.
But I think we have very similar messages. I really deeply, um, appreciate, I admire you guys.

I mean, you just built such an amazing brand.

You're incredible people.

You're incredible.

I really, uh, feel a special kinship with you guys.

I really do.

I feel like I've known you guys all my life.

You literally can come on.

I'm sad.

I don't want to go home.

Well, anytime you and Sage want to come back on our show or you can come back every time

you're in Austin, um, we'd love it. Well, that's the other thing, too.
Simple thing for the young guys that listen to you. You want to have bad health problems and bad financial outcomes? Pick the wrong woman.
Oh, you know what I mean? Like that. Like, yeah, I talk about this all the time.
Like, it's so most important to screw up your life by just picking the wrong partner, man and woman or, you know, whatever whatever. Um, yeah, I mean, there's like, it's just a lot, again,

it's just simple things.

And I think a lot of people just get off track with so much optionality.

I agree.

And, you know, that's what social media does to us.

Well, guys, I hope you enjoyed this podcast as much as I did.

I know it's going to resonate with my audience.

I hope you guys will come back on the ultimate human.

I certainly would love to come back on The Skinny Confidential.

Until next time, that's just science.