Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar

Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar

March 31, 2025 39m

This is not just another mobile puzzle game. Screwdom 3D is a MASTERCLASS in hybrid casual design, monetization, and creativity.


In this episode, we dive deep into how a small Vietnamese studio is scaling up Screwdom 3D into a $3.6M/month beast, powered by killer rewarded ads, smart boosters, and wildly satisfying 3D physics. Think Screw Jam meets Pinout Master meets genius-level iteration.


💥 Learn how the game blends deep engagement with hypercasual roots

📈 See why it's converting on both IAP and ad revenue (40/60 split!)

🧠 Understand why this game is a new benchmark for hybrid casuals

😂 Plus: shower jokes, physics-wiggles, garlic confusion, and we almost lose it mid-episode


👀 Don't just watch – share this with your game dev crew, UA team, and monetization leads.

📣 COMMENT your thoughts. Smash that LIKE. And SUBSCRIBE for more brutally honest breakdowns.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast: https://youtu.be/soVUNLWxNf4


Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


Chapters

00:00 Introduction

02:24 Overview of Screwdom and Its Development

04:20 Growth of Vietnamese Game Dev & Studios

07:26 Screwdom's Performance and Revenue Insights

10:25 Gameplay Mechanics and Features of Screwdom

13:22 User Experience and Game Design Elements

16:22 Monetization Strategies and Ad Integration

19:21 Future Prospects and Industry Trends

20:27 Quality and Adaptation in Game Development

20:54 Revenue Insights: IAP and Ad Revenue

22:24 Scaling and User Acquisition Strategies

23:25 Creative Strategies in User Acquisition

25:21 Market Trends and Game Mechanics

27:27 User Engagement and Retention Strategies

30:25 The Role of Social Media in Game Marketing

32:24 Audience Dynamics in Mobile Gaming

34:24 Challenges in User Acquisition and Analytics

37:24 Final Thoughts on Game Development and Marketing

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Vietnam's game dev industry is rapidly growing, especially in IAP revenues.

Screwdom is an iteration of previous games, showcasing improved mechanics.

The game utilizes 3D elements effectively, enhancing gameplay.

User engagement is crucial, with long levels and no timers.

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Listen and Follow Along

Full Transcript

I would love to talk about the ad revenue.

No.

So, IAP revenue in the last 30 days is 2 million.

So, that's IAP revenue, right?

Yeah, yeah.

So, what do you think ad revenue is going to be on top of that?

Can you go back to the, yes, active users?

Active users.

So, keep in mind, it's a lot of tier 3 here, right?

Tier 2 and tier 4, yeah.

But America is not that big yet.

100k tier America.

100k.

60.

61.

Oh yeah, 100k. of golden eyes felix with ads making those coins rise jackup designs worlds chasing the sky we're the two and a half gamers the midnight crew talking ua adverts and game design too mateish feeling shackle bringing the insight we're rocking those vibes till the early daylight mate you a master eyes on the prize tracking data through the cyberspace skies felix acts colors like a wizard in disguise jackups craft the realms lift us to the highs two and a half gamers talking smack Slow hockey stick, got your back.
Ads are beautiful, they you can't. Oh, hello.
I didn't see you there. My name is Matej Lancharic.
I'm Felix Brauberg. I'm getting set up, so I was a bit slow.
And we are your hosts. hosts yes have you not noticed I've gotten a haircut like no one said anything well because you have fake background and then I can't see shit that's the thing maybe if you just show us your shower again that will be better because then I can see if you cut your hair the fake bad backgroundide is better than uh the shower shower it's okay but then you can't complain that we we actually didn't see your the joke was haircut the joke is still in a bun it's still in a bun so that's the joke okay so we're talking talking about screw them don't make me put on the auto zoom feature on the camera.
Okay, I yield. What do you want? Take my money, take anything.
Just don't turn on the auto zoom again. Yes, okay.
So as I said, we are going to talk about Screwdom or Screwdom 3D, which is developed by a company from vietnam and we're talking about rise of vietnam a couple of months ago i think so separate episode on our channel separate episode and this is serious shit because they are growing their iip revenues like there is no tomorrow hybrid and it's hybrid yeah and we we were talking about Vietnam pretty much regarding the ads. And now they're growing crazy.
I mean, there was good sort as well, which is kind of good sort puzzle or good puzzle, whatever. I was in ICAM's office in Hanoi in, what was it, October.
And man, like, they're just firing on all cylinders. They have like two floors in this really nice high-rise building.
And it's 80 people only. And they have a partner studio called Zego, which is their studio as well.
Nice. But yeah, they're really starting.
You can see like by the trajectory of the games that they started off like with more hyper casual stuff and it's just getting better and better with every iteration and this is probably just a perfect example of them just as in turkey yeah where everybody was looking from the hyper casual and they're switching to hybrid and like more ip driven games yeah like we see with Rolex portfolio, basically. That's currently firing really on all cylinders.

Yeah, yeah, yeah.

Pretty much.

Now we're talking about Screwdom,

and if you show the game, it would be awesome.

If you don't, that's fine as well.

Yeah, let me just...

We can end it right there.

Great job, guys.

Thank you.

Yeah, let me just say that yes that what you want to say something so I'm just waiting what do you want to say it's like very unusual for you to wait Freak just muted himself because why not yeah what I wanted to say is that for those listening to understand that this game is an iteration of Screwjam which we covered on our episode in May last year I'm just saying because at that point we had that are you showing us we're watching us watching us that's so meta yeah that's inception i know two and a half game reception two and a half sections we were told that this game was not only done by rolic but also there was even previously a variation of this game on wechat very popular yeah but by that we already saw that there's this kind of sorting meta which was taken from the bus games. There are kind of buses going up on top.
Now there's like a toolkiss here. And then the gravity thing is stuff falls down and you're slowly unscrewing it and it's like stuck on top of each other.
Physics. Yeah, physics.
So now we move... We look way better now.
One year. What a difference it makes.
What a difference, yeah. Yeah, so...
I'm just saying Screwjam. So Screwjam by itself seems to be kind of...
Had its best taste behind him for now. Because the UA went kind of...
Let's say... There is a Zoom.
Oh, there is a zoom yes yes you muted Felix if you're complaining Felix you know you're muted by the way still man we talked about this you can't have that on I'll get to it I'll get to it no worries but yeah 2GEM pretty much it's going to be so much fun big there's so many much fun around like 200k in IP a day plus the ad revenue maybe maybe if they use a UA financing maybe they can turn that ship around because today's episode is brought to you by our sponsors PVXX Partners, the simplest, most effective credit line for marketing. So if you're scaling your game or you need help like these guys here and scale the game back into the heights, you can call PVX Partners.
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Now back to the episode.

There we go.

Fix the camera for you, Felix.

I don't know.

It's a bug, basically.

It's a bug with the Logitech software that keeps repeating, whatever.

And nobody can.

Yeah, so he's trying to annoy me.

This is 100% what it was.

I know. It's 200K.

Anyway, let's get back to the Stegosaurus graph.

Yeah, 200K. Yeah, this is...
This is very correct. So 200k in last August, daily peak.
And again, this is much higher because, again, ads are not counted here. And if we go now screw DOM, this was soft launch at the start of this year and now scaled to something like 70k a day already in IPs and downloads wise we see that it's going for the different setup where it's doing high volumes of like 80k downloads a day whereas ScrewJam was going for more of that kind of premium pre-steam traffic, I guess.
Yeah, if we go here, US is still 30% of the downloads, whereas ScrewDOM is just 12% of the downloads is US. You need to add ScrewDOM3D to add apps? Yes.
Sorry, sorry, sorry. So, correction there.
Yeah. So, yeah.
So, together, it's actually even less US traffic now that we have the complete picture. And it's actually 170K downloads a day, where in the start of the March, there were already 350K downloads a day.
And if we go to revenue, again, sorry for that one, it's 100k a day already. So it's pretty much half the size of the IP peak of Screwjam already and still scaling up.
So we'll see. Anyways, going to the game itself.
The usual question. How far did you guys get? 15.
11. Really? Yeah.
Man, like you have to sometimes do levels twice and it takes a while, huh? Yeah, it takes a lot of while. Yeah, it's hard as fuck.
So, yeah. I like these games.
Yeah, me too. I paid for no ads.
Because it's kind of like, man, you can't play. You can if you play the other game on the other emulator.

Yes.

Which I did.

But anyway.

Of course you did.

So now we have the same setup as Crew Jam 3D, whereas it's now 3D.

And it's, I mean, really 3D.

And it's using the aspect of 3D very well.

That's the main point.

It's not just a gimmick. It's actually a mechanic.
Yeah. I love it.
It's awesome. It's awesome.
So like the physics of it, they're like fully, fully enabled. So wherever like we see, like we should need to drop stuff and like move it and wiggle it around to kind of get rid of it physically.
Instead of two, sorry, instead of one kind of sorting. Can I say here that I really think also they took a lot of inspiration from Pinout Master because this is exactly the iteration as well.
So I think this is Bust Jam, Pinout Master, and Screw Jam. And those are the three games that are pretty much the iteration of.
Wow, okay. I can show you the video here, what I mean.
Oh, I'm happy they already know this. So you can see here how they're moving around with the physics.
You know why Jakub knows? Because he showed us this game on the Edmond Trends. That's how he knows.
Yay, there we go. That's how he knows.
Yeah, but this is very clever this is very clever because again

the 3D is not a gimmick

the 3D is the gameplay mechanic so this is really good very important thing which these guys never tell you is that once you click on these cubes you see which screws are actually hidden inside it which is especially at the end where like one move failure the level. It's very, very important.
You're just going around. There's no timer, so we literally go around the whole thing, click on everything.
That's why I like the game. There's no timer.
There's no timer because, again, similar to all these other games, we want to keep you as long as possible with banners on the bottom and interstitials in between the levels. Well, I hope you buy that Suzuki Grand Vitara.
It's 4700, I think. It's pretty good.
Suzuki Vitara and then like Skoda something. Anyway, the very, very big iteration that these guys also did is that there are ad placements for more sorting toolkits here, which are not part of the grid like in hexasort because in hexasort

you make the grid bigger therefore

it's easier but here

they are actually

just watch the ad or buy it

okay

they are actually easing the win

condition itself

suddenly with three toolkits it's

much much easier

I think it's much more impactful than just another hexasword block in hexasword itself.

Yes.

I would guess so.

Especially now that you can buy two consistently.

Always.

Always.

And it's literally, I think their best conversion is somewhere there, like in the last minute of the level.

Yeah, because it's when it's hardest.

People get stuck and it's just like no way around it. What do you mean the last minute of the level? There get stuck and it's just like no way around it so you just mean the last minute of the level there is no timer a last minute before your playthrough okay oh okay so until you end yeah yeah just before the end of your level playthrough when you are stuck it's like oh wait a second what do what do i not see yeah okay it's just like so good uh there's a screw counter here which is kind of handy but it but it's there.
I don't think so. It's that much important here.
The other thing is that... Can you click on the fucking green screw, please? Yeah, please.
I'm driving me crazy. Thank you.
Thank you very much. You can zoom in.
I feel so light at ease after that. I was waiting.
Where the fuck is he going to click on that screw finally? Yeah, so you see that, like, how can we wiggle this, like, whole physics thing? Where are you going? Like, there's, like, so many red screws. I want to show you, like, I can play with this thing to kind of move it around like I want because that's how awesome the physics is in this.
That's very, very good. Yeah, as I said, the levels are very long.
It takes between 7 to 15 minutes to finish the level. I won't go and finish this one.
But again, we can just go a few blocks for you to see how it it's gonna goes and thank you very much so satisfying it is it's very satisfying and also like the the creatives are very well made because they you have custom uh or maybe they're a later stage of the the game but i don't think so you have custom pictures and items it very, very well done. Can you talk about the boosters? Because I love the magnet and the screw, like get an extra slot, like the drill.
Yeah. So drill basically adds one more slot into the bench.
That's perfect, yeah. Yeah, that's good.
The magnet is... Oh, let's watch the rewarded video.
Let's see what we're going to get. Oh, is it Bila? Is it a Bila ad? No, Slovak.
Oh yeah, that's perfect. This is the extended Google ads that they started rolling, right? So you can see it's 60 seconds, right? So this is enhanced, and this is supposed to increase engagement.
And it's going to be 30 seconds and 30 seconds? Yes, 30 seconds for 30 seconds, I think. So we're going to switch now? Yeah, now it's a new one.
We just have a screw-down clone. And like all of these, there are so many of these, like obviously coming from Vietnam, no shit China those are the gross pimple types of videos which we don't have here but that's also quite interesting I saw some of these already when did I send you this? 3 months ago? Two months ago? Could be.
Obviously, you didn't care. They're all the time.
As usual. But then there's like 20 more, I think.
Here we go. It's frozen a little bit.
Oh, there we go. And then a magnet pulls out the...
Yeah, pulls out three out of it. Three screws.
I think actually this kind of... I can't even use it.
Yeah, this was, if I understand, like it puts the... It clears up the whole deck.
Yeah, it clears up the deck, but it puts them into some kind of a... Toolbox.
Toolbox that you then can't click on or something. It automatically then used into something.
I think you have to use it at the end of the level maybe. Let me just do one more thing because it's very important and that's our fail state.
Yes. So let's get to fail state which means we fill out our bench and there we are.
So what we can do is pretty much again add one more toolkit there which if I understand will just extend there as it is and then the screws automatically fly into it. If it's universal or it's again colored.
I don't know but someone is telling you to buy new clothes man. You should.
Of course. I don't know, but someone is telling you to buy new clothes, man.

Yeah, I know. You should.

Of course.

I'm...

You can see in like 40 seconds.

I'm way beyond my ECPM

degradation curve today after

watching so many ads, so now it's going to be...

Of course. Yeah, just

mostly local ones.

Man, 4.7, I doubt it. How does that work with reviews? Because honestly, it feels like it's a lot of bullshit there.
Yes. Do people just pay for good reviews to come in? Yes, welcome to the real world, Felix.
This is how it's done. Just go, how can...
Just go on fiverr.com and buy reviews? Most probably now there are more sophisticated tools or companies to do that. Reviews for my game.
No, buypositivereviews.com. Positive reviews.
It's important. There we go.
So that was the fail state. Can I do it again? Or what happens if I fail again? Then you die.
Then you die. Then you die.
Die. Yeah.
Fail. Come on, fail.
Yeah. Ah! Now we can sweep.
We can sweep. Yeah, you can sweep.
So it prioritizes the leftover there, and then it goes into this secret dimension. Yeah, sweep it out, and then you go to the toolkit.
And the thing is, you spent 10 minutes getting here, so of course you're going to watch it. You don't want to do it again.
The time investment is huge. A giant time investment.
So that's there. It breaks my heart.
For sure. Let me go to the main menu because there was no main menu until level 10.
That's the kicker I wanted to talk about. It was just 10 straight levels, no nothing.
Of course. And I have no distractions.
Look at that animation. This is premium puzzle stuff right here.
This is premium puzzle. Sure.
Especially with the Vitaras there on the bottom yeah 3 000 cars yeah so there are weekly quests uh quite long uh and i mean like very long like complete 25 levels at 50 boxes whatever stuff like by the way at 50 boxes it means watch 50 ads man that's two days man exactly i know that's pretty good it That's pretty quick. Then there's daily rewards.
There's no ads. I don't know if there...
Did you see any additional events or anything else that I don't have here? Level 15? I guess it's... I would say it's a little bit later.
This game came out January 1st, right? It's new. Yeah, it's very new.
Because, again, this is just coming soon. So my guess is it's not even level locked.
No, no, I leveled it on. Yeah, and the show is the usual kind of very...
So I guess they still have their... But then you should go to YouTube and check the late stage levels.
Yeah, when Hugo or Felix go. Yeah, yeah.
But yeah, in my opinion, it's like the iteration with this whole 3D thing. It's amazing.
It's done very well. It's literally like, you see that even Vietnam, the games we see coming from Vietnam are literally rising in this whole game design expertise that is not anymore just like carbon copies of stuff or like reskin copies.
Suddenly it's literally iterations that have a specific idea in mind and they end up with very nice plus one. It's a bit like AI.
You learn. Learn fast.
We've covered a bunch of iCame games,

but this is really high quality.

You can see it's very different

from the other ones. Well done.

Okay, you want to go, Felix?

I would love to talk about the ad revenue.

No.

So, IAP revenue

in the last 30 days is

$2 million.

So, that's IAP revenue, right? So, what do you think ad revenue is going to be on top of that? Can you go back to the, yes, active users. Active users.
So keep in mind, it's a lot of tier three here, right? Tier two and tier four. But America is not that big yet.
100k in America. 100k.
60.

60.

100, yeah.

90k Germany.

60k UK, 70k.

That's still okay.

So it's

80k.

So it's earning

62,000 a day from rewarded odds. 55K from interstitials, I estimate.
And another 3,000 from banners. So a total of $120,000 a day, equating to 3,600,000 per month, which means that the run rate currently is...
Perfect hybrid it's a perfect hybrid. 50-50.
Yeah. 60-40.
Yeah, but revenue could be still lower because it's on-scaling phase. And also, IAP revenue can be way bigger with...
There's no US audience yet. There's no US audience yet, right? Yeah, but still, honestly, I don't care that much.
Because if this is scaling in all of these countries, and even if we have the tier 3 or tier 2, I would assume with these types of game and how it looks like and 3D and everything, it can be pretty low CPI. We'll see when the creators, right? But it's just so great to see.
I came probably right now is on half a million to 600k a day, right? It's nuts. 80 people in Vietnam.
It's amazing. But isn't it 80 people just in Hanoi and then there's additional people

sitting in the city? Yeah, they have Zego. I didn't really understand

that. I had it explained to me, but

there was a bit of a...

It was a lot going on. I was meeting their whole

Admon team. They were super nice and just

like...

Zego is part of them.

Okay. Interesting.

Yeah, let's see some creativesives because they're running a lot of

a lot of ua channels honestly isn't that what you do when you have a ua manager's like perfect game when it's like nearly 50 50. you mean the wet dream yeah i didn't want to say it but yeah Come on.

You should.

I mean, you know what?

Let's actually go.

Oh, in here. Because if we go here and then we go to actual this and this.
Ooh. Hello, Admo.
This is US only, right? You can't do global? No, unfortunately not.

But I would like to say that the Google team in Vietnam,

they were working with a lot of different companies.

I mean, I was kind of in touch with them.

Wait, wait.

Yeah.

Are you telling me Google works with a lot of companies?

In Vietnam especially, very closely with them, yes. Yes, very true.
Good insights. What I wanted to say is that they said that a lot of people are actually spending with them.
They understand they need to kind of diversify different things into, yeah, like Apple,ab, Minim, Integral, and whatever else. But majority of the companies, like the Google, for majority of the companies, Google is the top source on the UA side.
For Android, absolutely makes sense. So if we go here, I mean, it looks.
But it's kind of last 30 days. And this doesn't look really correct.
Doesn't pass the sniff test. No, it doesn't really pass the sniff test at all.
But at least they have the iOS. But let's go back to the actual.
Where do I have it here? Because here you have the uplawine on the top spot for March but then there's still AdMob which is Google so it's Google and uplawine basically so it's an interesting thing because here we have the playables and we have a lot of playables which is good there you. There you go.
I came. And now we can play.
So interesting how much stuff it unlocks with 3D. I like this.
You see the top, like the bronze, the silver, and the gold. Yeah, IQ.
Yeah, IQ leak. I don't really hear anything because there is Pink Panther panther music is loud as fuck yeah loud as fuck coming into my ears uh good yeah okay we get the idea i was just saying that you know anstein is probably somewhere there at the top of the iq league but you see the thing they're going for.
It's something on top that indicates

how good you are in progress. And then it's solving...
And you know where is this coming from? The bar on the top? I was going to assume that you were going to go into PVX, but you already did that, so I don't know. Exactly.
Now

If we go back, we had two market overviews. Which one of these is worse? Is this Impulse? No, market overviews.
Oh. So this bar up on the top is from merch games and you had all the like the whole merch I would say timeline but that's not the correct word really? yeah it's coming from merch because you are showing what do you need to merge together to get to the end game.
Oh, the merch chain. Yes, the merch chain, exactly.
So that's coming from there. Tell me it's Chinese.
Yeah. I mean, it's all of this.
We already saw it. This is all...
Wait, wait. Harder than you think? Yes, of course.
Harder than you think, of course.

I mean, these guys are

and the thing

always

comes into my mind is

if you get so many

installs per day on all these different

games, you need to know something about

UA, right?

Hopefully.

Hopefully.

I don't think this is blind luck, man. Yeah, I mean, this is just...
Hopefully. Hopefully.
Hopefully.

I don't think this is blind luck, man.

Yeah, I don't think either.

I don't think so either.

And we have all of these different things.

So, you know, there...

Yeah, there's...

My friends told me.

Yeah, my friends told me, yeah, it's all of the AI captions.

They play around with different items in the creatives.

And, I mean, it's great because then you have not only that, but you have piano. Just playing around with what it is you're deconstructing.
Exactly. And also the thing is, it's not like boring stuff that we saw previously in the screwdriver, which is, I mean, it wasn't boring, but it wasn't really anything else.
They couldn't create objects out of it. Exactly.
Yeah, that's a problem. That's a big problem.
Ooh, ice cream. Yeah, you see the chain? You see the chain up there? It's perfect.
They simplified it. No, no, this is actual gameplay.
This is how it looks. Not the top.
Yeah, the top looks exactly like that. month.
They simplified it. No, no, no.
This is actual gameplay. This is how actual gameplay looks.

Not the top.

Yeah, the top looks exactly like that, man.

What is the top? I didn't even know that.

It's not the chain. It's like

the next object that you will be looking for.

Yes. Because the first 10 levels

is just level after level. So this is actual gameplay.

Yeah.

And then we have

also another playable which hopefully is not going to be as loud but oh I can't even play this one thank god ok so we ok then we have these excuse me excuse me all like the skits from all the UGC people or the creators. Something similar that we saw in Royal Match or Royal Kingdom.
So all these interviews and then we have... Onions.
Shout out to Eastern Europe. It's not onion.
It's garlic. It's like, wait, where do you see onion? Still shout out to

Eastern Europe. Yeah, fair enough.

In Europe. Are we going to kill

some vampires or what? Of course.

Preparing for the next

game. Vampire Survivor

3D Screwjam.

Oh, fuck this. You see

age brain, the brain age.

Your unprotected IP Einstein brain. What do you mean unprotected? It's free IP.
It's free IP, yeah. They haven't used Einstein yet.
That's what I'm missing. They have IQ League.
Oh, fuck. I can't listen to the music anymore.
It's terrible. All right.
Okay. So, and this is something I wanted to show you.
Is there anything on TikTok or is that completely not the audience? The thing is, with TikTok, you can have whatever audience. This is my favorite.
It looks like a retarded unicorn, but I still I'm fine. I'm fine with that.
I just thought an actual stegosaurus. I'm looking through like, trying to get to the main menu after level 20, but it seems nobody ever recorded that on YouTube.
Yeah. We, yeah, there's no TikTok unfortunately for you and we have this.
Where you're so sad? This is a filter from Instagram.

It's so funny.

Yeah, you can see the...

It's not real.

There's their onion.

Oh, there you go.

Oh, that's onion.

This onion level make...

This is kind of funny.

It's making me hungry.

I'm hungry.

Okay.

No, I'm hungry.

Interesting. Okay.
Yeah, they have a few of these. What? It's just a hook.
It's just a left hook. They're using different hooks.
Which doesn't make any sense. I love it.
It's great because they're using so many different things. You know, it's relaxing all the headlines, different objects, UGC, funny hooks.
It's actually, yeah, they have... Which are not funny but bizarre.
Okay, fair enough. Oh, oh, I'll go mine.
Okay. In this case, no ads.
Zero ads zero ads well lie lie i'm and i would say maybe they stole it from another ua video but i don't know i make this i make how do you think this works right do you think there's just an audience let's say of 50 million people globally that play puzzle games like this and all these games do is just steal the audience from each other and move it around or do you think they're increasing the amount of users totally i don't think they're increasing the amount of users i don't think so either yeah i mean that's a very bold that's a pretty bold statement right there yes but i mean i say i don't think I think it has to do with the increase in mobile devices first place. And then yeah, actual users are getting more refined, I would say.
What does that even mean, what you just said? Yeah, I don't know what that means. They get into gaming through hyper-casual before, but now they're more into some kind of, let's say, a little bit more deeper games.
So now we have them, you know. Some of those are called 4X players that have started, you know, playing all these other fake mini-games onboarding things with 4X.
Yeah, but this was, like, what you are talking about now was I think it was just a little bit earlier than what we are talking about. This is a new game.
So the question is, is this actually increasing the casual puzzle audience? I don't think so. Yeah, could be or could not be.
Thank you very much for your answer. It helps so much.
Oh my God, that helps so much. My work is done here.
Yes. Yeah, okay.
Get the peace to the rescue. Yes.
Okay, so this is all the same. All the same again now.
See, I think honestly, it's a good UA channel mix also with all the AppleAvin stuff and Google stuff. I mean, it's kind of obvious.
It's also... Oh, let me check actually on the iOS side what they run.
Still, okay, it's the same thing actually. It's AppleAvin and Google, it's like having Google on iOS

or running Google on iOS, it's pretty tough.

The scan conversion schema and all of this is very hard to figure out,

and there's always so many discrepancies,

especially for like 60% of ads.

So I'm assuming they are running IIPs only. It's fine.
40%. How bad is scan? Terrible.
Okay. I mean, it's terrible.
Not like Google problems can't terrible, but in general, it was quite quite bad to to figure out anything but yeah i

think will they improve it or yeah yeah there's like like in 2025 there is like an update on the on the scan site coming i i had a few calls with the google guys and it's uh it looks it's gonna be fine is that when apple wants their own view through or something yeah well

well

about that

we can chat later. Anyway, I can show you one more creative.
Oh, this is the same thing. Okay.
I think that's, I don't think we're going to see anything else. Why do you think, Jakob, that they don't have rewarded app open interstitials or interstitials on app open? Like it says here's three sessions per day.
That's the only thing I'm wondering here, right? Because it's such compelling gameplay. Or do you think they're just serving so many rewarded ads that they don't care about that extra interstitial ad or two interstitial ads per day? Because it's not that relevant from a revenue perspective, maybe.
That I would rather sacrifice the engagement with the ads on rewarded videos. Yeah.
Rewarded videos are the best ones, aren't they? In terms of revenue. Yeah, they're the best ones.
Yeah, so why care? I think it has to do also with the fact that those two are replacements, the top two kits. They're just so noble and good.
Yeah, yeah, yeah. They're killing it.
Every time you play a new game, the first thing you do is you watch one of them, and then if you have to go to four, then you go. Because actually, if you watch the ads, the level actually takes less of a time.
Yeah, of course. You have more options.
Two more colors or whatever that you can use, therefore you don't need to think or screw around that much. Therefore you're actually saving time.
Look, screw puzzle, Falcon Games. Well, we talked about it.
Unscrew, nuts and bolts. By the the way we need to talk about this game as well

that's not this

no shit

I just want to say there's always like

so many screw things in here

screw sword

screw master

by the way hello

everybody

oh

okay on that note

everyone is screwing

I think we should end right there right there right there that's enough I think that's enough no I think like the the UA is very solid I think they could they could get more playables obviously on the Apple Avine which I think it was like free but they're still growing so I'm yeah I think they can I'm just like super pissed that I cannot see the game somewhere on YouTube after level 50 or what like if there's any meta or not there's one thing you can do exactly you can actually play the game which I don't have time for, really. I mean, it's fine.
Thank you so much for listening. We'll be back with another exciting episode.
Stay tuned for more. Exactly.
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