Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar

Speaker 1 I would love to talk about the ad revenue.

Speaker 1 So,

Speaker 1 IAP revenue in the last 30 days is 2 million.

Speaker 1 So, IAP revenue, right? So, what do you think ad revenue is going to be on top of that? Can you go back to the

Speaker 1 yes, active users? Active users. So, keep in mind, it's a lot of tier three here, right? Tier two and tier four.
Yeah,

Speaker 1 but America's not that big yet. 100k the America.
100k.

Speaker 1 60.

Speaker 1 61. Oh, yeah, 100, yeah, yeah.

Speaker 1 It's 4 a.m. and we're rolling the dice.
Mate drops, knowledge made of gold and ice. Felix with ads making those coins rise.
Jackup designs, worlds chasing the sky.

Speaker 1 We're the two and a half gamers, the midnight crew. Talking UA adverts and game design, too.
Mateish, Felix, Shaku, bringing the insight. We're rocking those vibes till the early daylight.

Speaker 1 But K U A master eyes on the prize. Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise. Jackupscraft arounds lift us to the highs.

Speaker 1 Two and a half gamers talk and smack. Slow hockey sick, got your back.
Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 No, you can't.

Speaker 1 No, you can't.

Speaker 1 Oh, hello. I didn't see you there.

Speaker 1 My name is Mate Lancharic.

Speaker 1 And I'm Felix Brauberg.

Speaker 1 I'm slow up, so I was a bit slow. Yeah.

Speaker 1 And we are.

Speaker 1 Yes. Thank you so much for.
Have you not noticed I've gotten a haircut? Like, no one said anything.

Speaker 1 Well, because you have fake background and then I can't see shit. That's the thing.

Speaker 1 Maybe if you just show us your shower again, that will be better because then I can see if you think your hair is a bad background from Riverside is better than

Speaker 1 our shower. That's okay.
But then you can't complain that we actually didn't see your

Speaker 1 haircut. The joke was

Speaker 1 still in a bun. It's still in a bun, so that's the joke.

Speaker 1 Okay. So we're talking about screwdom.
Don't make me put on the AutoZoom feature on the camera. Okay.

Speaker 1 Okay. I yield.
What do you want?

Speaker 1 Take my money, take anything. Just don't turn on the AutoZoom again.

Speaker 1 Yes. Okay.
So, as I said, we are going to talk about Screwdom or Screwdom 3D, which is developed by a company from Vietnam. And we are talking about Rise of Vietnam a couple of months ago, I think.
So

Speaker 1 separate episode. And this is serious shit because they are growing their IIP revenues.

Speaker 1 like there is no too hybrid hybrid and it's hybrid yeah and we were talking about vietnam pretty much regarding the

Speaker 1 ads and now they're growing crazy i mean there was there was good sort as well which is kind of good sort puzzle or good puzzle good spuzzle whatever good puzzle i was in

Speaker 1 i was in i came's office in hanoi in what was it october

Speaker 1 and man like they're just firing on all cylinders they have like two floors in this really nice high-rise building and it's 80 people only and they have a partner studio called zago which is their studio as well nice but yeah they're really starting you can see like by the trajectory of the games that they started off like with more hyper casual stuff and it's just getting better and better with every iteration and this is probably just a perfect example of them just as in turkey yeah where everybody was starting from the hyper casual and now they're switching to hybrid

Speaker 1 Yeah, like we see with RollExportfolio, basically. Like that's like currently firing really on all cylinders.
Yeah, yeah, pretty much.

Speaker 1 Now we're talking about Screwdom, and

Speaker 1 if you show the game, it would be awesome. If you don't, that's fine as well.
Yeah, let me just

Speaker 1 end it right there. Great job, guys.
Thank you.

Speaker 1 Yeah, let me just say that.

Speaker 1 Yes.

Speaker 1 That what

Speaker 1 you want to say something, so I'm just waiting. What do you want to say? It's like Freak

Speaker 1 just muted himself because why not?

Speaker 1 Yeah, what I wanted to say is that for those listening to understand that this game is an iteration of Screw Jam,

Speaker 1 which we covered on our episode in

Speaker 1 when

Speaker 1 May last year. So, I'm just saying, because at that point, we had that.

Speaker 1 are you showing us we're watching us watching ourselves that's so meta yeah that's inception I know two and a half game reception two and a half

Speaker 1 we were told that this game was not only done by Rolek but also there was even previously a variation of this game on WeChat very popular yeah but by that we already saw that there's this kind of sorting meta which was taken from the bus games that are kind of buses going up on top.

Speaker 1 Now, there's like a toolkit here, and then the gravity thing is like stuff falls down, and you're slowly unscrewing it, and it's like stuck on top of each other. Physics, yeah, physics.
So now, uh, we

Speaker 1 look way better now.

Speaker 1 One year, you know, one year, what a difference it makes. What a difference, yeah.
Yeah, so uh, yeah, I'm just thinking, Screw Jam. So, screw jam by itself seems to be kind of

Speaker 1 had its best days behind him for now because the UA

Speaker 1 went kind of uh let's say

Speaker 1 there is a zoom. Oh, there is zoom!

Speaker 1 Yes, yes,

Speaker 1 you muted feelings if you're complaining, but Felix, you know, you're muted, by the way, still, so you can't complain. Man, we talked about this, you can't have that on.

Speaker 1 I'll get to it, no worries. Uh, but yeah,

Speaker 1 pretty much uh

Speaker 1 it's gonna be so much fun.

Speaker 1 So, it goes around like 200k in IP a day, uh plus the ad revenue

Speaker 1 maybe

Speaker 1 maybe

Speaker 1 if if they use the ua financing maybe they can redate can turn that ship around because today's episode is brought to you by our sponsors pvx partners the simplest the smallest effective credit line for marketing so if you're scaling your game

Speaker 1 or you need help like these guys here and scale the game back into the heights uh you know you can call pvx partners so it's pvxpartners.com There's no equity dilution, and you can pay as yeah, repeat as you get paid.

Speaker 1 So it's very flexible, and you can secure the funding in 30 days. So just don't wait.

Speaker 1 Go to pvxpartners.com and take control of your UA budget without giving away a piece of your company. So pvxpartners.com.
Thank you very much, guys, for sponsoring this episode.

Speaker 1 Now back to the episode. There we go.

Speaker 1 Fix the camera for you, Felix. I don't know.
It is the bug, basically. It's a bug with the OG Tech software that keeps repeating, whatever.
Nobody can. Yeah, so 200k.
So he's trying to annoy me.

Speaker 1 This is 100% what it was.

Speaker 1 200k. Anyway, let's get back to the Stegosaurus graph.
Yeah, 200k. Yeah, this

Speaker 1 is very correct.

Speaker 1 So 200k in last August daily peak. And again, this is much higher because, again, ads are not counted here.

Speaker 1 And if we go now to screw dom

Speaker 1 uh this was soft launch at the start of this year and now scaled to something like 70k a day already in ips and downloads wise we see that it's going for the different setup where it's doing high volumes of like 80k downloads a day whereas screw jam

Speaker 1 was going for more of that kind of premium pristine traffic i guess yeah if we go here yeah us is still 30 of the downloads, whereas Screwdom is

Speaker 1 just 12% of the downloads is US. Screwdom, you need to add uh you need to add screwdom 3D to add apps because it doesn't show uh

Speaker 1 sorry sorry sorry

Speaker 1 so correction there

Speaker 1 yeah so yeah so together it's actually even less US traffic now that we have the complete picture and it's actually 170k downloads a day where it in in start of the march they were only do three hundred

Speaker 1 downloads a day and if we go to revenue again sorry for that one it's 100k a day already so it's pretty much half the size of the ip peak of screw gem already and still scaling up so we'll see anyways going to the game itself

Speaker 1 um

Speaker 1 the usual question how far did you guys get 15 11 really yeah okay actually

Speaker 1 like

Speaker 1 you have to sometimes do levels twice and it takes a while.

Speaker 1 Yeah, it's hard as fuck. So I like this.
Do you think so? Yeah, yeah, me too. I think that's it for no ads.

Speaker 1 Because it's kind of like, man, like you can play.

Speaker 1 Jesus. You can if you play the other game on the other emulator.

Speaker 1 Yes.

Speaker 1 Which I did. But anyway,

Speaker 1 so now we have the same setup as Cruision 3D, whereas it's now 3D and it's I mean really 3D and it's using the aspect of 3d very well that's that's the main point it's not just a gimmick it's actually a

Speaker 1 mechanic yeah I love it it's awesome it's awesome so like the physics of it they're like fully fully enabled so wherever like we see like you literally need to drop stuff and like move it and wiggle it around to kind of get rid of it physically uh instead of two

Speaker 1 oh sorry instead of one kind of sort of

Speaker 1 yeah can i say here that i really think also they took a lot of inspiration from Pin Out Master because this is exactly the iteration as well.

Speaker 1 So I think this is Bus Jam, Pin Out Master, and Screwdom and Screw Jam. And those are the three games that are pretty much the iteration of.
Wow, okay. Oh, Felix.

Speaker 1 I can show you the video here, what I what I mean.

Speaker 1 Yeah,

Speaker 1 so you can see here how they're moving around with the physics.

Speaker 1 Ah, you know why Jacob he knows? Because he showed us this game on the admon trends.

Speaker 1 that's how he knows yay there we go that's how he knows yeah but this is very clever like this is this is very clever because again the 3d is not a gimmick the 3d is the gameplay mechanic so this is really good very important thing which these guys never tell you is that once you click on these cubes you see which screws are actually hidden inside it which is

Speaker 1 especially at the end where like one move can you know fail you the level it's very very important you're just going around. There's no timer, so we literally go around the whole thing.

Speaker 1 That's why I like the game. There's no timer.

Speaker 1 There's no timer because, again, similar to like all these other games, we want to keep you as long as possible with banners on the bottom and interstitials in between the levels.

Speaker 1 Well, I hope you buy that Suzuki Grand Vitara. It's 4700, nothing.

Speaker 1 Yeah, it's pretty good. Suzuki Vitara, and then like Skoda, something is there, whatever.

Speaker 1 Anyway, the very, very big iteration that these guys also did is that there are ad placements for more sorting toolkits here,

Speaker 1 which are

Speaker 1 not part of the grid, like in hexasort, because in hexasort you make the grid bigger, therefore it's easier. But here, they are actually

Speaker 1 just watch the ad or buy it.

Speaker 1 Okay.

Speaker 1 They are actually easing the win condition itself. Yeah.
Suddenly, with three toolkits, it's much, much easier.

Speaker 1 I think it's much more impactful than just another like hexasort block in Hexasort itself.

Speaker 1 yes

Speaker 1 i would guess so especially now that you can buy two consistently always always and it's it's literally i think the best conversion is somewhere there like in the last minute of the level yeah because it's going to be stuck and it's just like no way around it so you just what do you mean last minute of the level there is no timer a last minute before your playthrough okay oh okay so until you end yeah

Speaker 1 just before the end of your level playthrough when you are stuck it's like oh wait a second what do what do i not see yeah okay It's just like so good.

Speaker 1 There's a screw counter here, which is kind of handy, but it's there. I don't think so.
It's kind of that much important here.

Speaker 1 The other thing is that. Can you click on the fucking green screw, please? Yeah, please screw that.

Speaker 1 You're driving me crazy.

Speaker 1 Thank you.

Speaker 1 Thank you very much.

Speaker 1 You can zoom in.

Speaker 1 I was waiting for the fucking way back. Is he going to click on that screw finally?

Speaker 1 Yeah, so

Speaker 1 you see that like how can we wiggle this like whole physics? Where are you going? Like there's like so many red.

Speaker 1 No, I

Speaker 1 want to show you. Like I can package a little bit with like with this thing to kind of move it around like I want because that that's how how awesome the physics is in this.

Speaker 1 So that that's very very good.

Speaker 1 Um yeah, as I said, the levels are very long. It takes like between seven to fifteen minutes to finish the level.

Speaker 1 Like I won't go and finish this one, but again, we can just go a few blocks for you to see like how it kind of goes. And I think

Speaker 1 it's so satisfying. It is.
It is very satisfying. And also like the creatives are very well made because they you have custom

Speaker 1 or maybe they're a later stage of the game, but I don't think so. You have custom pictures and items.

Speaker 1 It's just that's amazing.

Speaker 1 This is very, very, very well done. Can you talk about the boosters? Because I love the magnet and and the screw like uh get an extra slot like the drill.
Yeah

Speaker 1 so drill basically adds one more slot into the bench.

Speaker 1 That's perfect. Yeah, that's good.
The magnet is

Speaker 1 a lot of feds in the end.

Speaker 1 Oh, is it Billa? Is it a Billa ad? No. Slow out you out.

Speaker 1 Oh, yeah, that's perfect. That's perfect.

Speaker 1 This is the extended

Speaker 1 Google ads that they start rolling, right? So you can see it's 60 seconds, right?

Speaker 1 So this is enhanced, and this is supposed to increase engagement.

Speaker 1 And 30 seconds? Yes, 30 seconds, 30 seconds, I think. Okay.
So you're going to switch now? Yeah, now is a new one. Yeah.

Speaker 1 Screwdom clone. And like all of these.

Speaker 1 There are so many of these, like obviously coming from Vietnam, Valmont, no shit.

Speaker 1 And some from China. And man, like those are the gross pimple types of uh videos which we don't have here, but that's also quite uh

Speaker 1 interesting. All

Speaker 1 but yeah, I saw some of these already. I think

Speaker 1 when did I send you this? Like three months ago, two months ago? Could be,

Speaker 1 obviously, you didn't care, but uh, all the time,

Speaker 1 as usual, uh, but then there's like 20 more, I think.

Speaker 1 This is the one, yeah.

Speaker 1 Can you click out of it? It's frozen a little bit.

Speaker 1 Oh, there we go. And then a magnet pulls out the pulls out three three alder screws.
I think actually the the this kind of uh

Speaker 1 I can even use it.

Speaker 1 Yeah, this was if I understood like it it puts the it clears up the whole deck.

Speaker 1 Yeah, it clears up the deck, but it puts them into some kind of a like toolbox toolbox that you then can't click on or something. Like it's get automatically then used into something.
Yeah.

Speaker 1 I just think you have to

Speaker 1 let me just do one more thing because that's very important, and that's our fell state. Yes, so let's get to fell state, which means we fill out our bench, and there we are.

Speaker 1 So, what we can do is pretty much again add one more toolkit there,

Speaker 1 which, if I understand, will just extend there as it is, and then the screws automatically fly into it if it is universal or it's uh again

Speaker 1 uh colored

Speaker 1 i don't know but someone someone tell is telling you to buy new clothes man yeah i know you should you should of course i'm i'm i'm again

Speaker 1 seeing you in seeing like 40 seconds what are you talking about i'm way beyond my ecpm degradation curve today after watching so many ads so now it's gonna be off course yeah just uh

Speaker 1 mostly local ones

Speaker 1 4.7 i doubt it how does that work with reviews because honestly it feels like it's a lot of bullshit there. Because, like,

Speaker 1 I don't understand. Do people just pay for good reviews to come in?

Speaker 1 Yes, welcome. Welcome to Farms.
Yeah, yeah. Welcome to the real world, Felix.
This is how it's done. I mean, how can.
Just go on Fiverr.com and buy reviews?

Speaker 1 Most probably now there are more sophisticated tools or

Speaker 1 companies to them.

Speaker 1 Reviews for my game. No, buypositivereviews.com.
Positive reviews. It's important.
It's very important.

Speaker 1 Okay, there we go. So that was the fail state.
Can I do it again? Or what happens if I fail again? Then you die. Then you die.
Then you die.

Speaker 1 Fail.

Speaker 1 Yeah. Ah!

Speaker 1 Now you can sweep it. We can sweep it.
Yeah, you can sweep it. So it prioritizes the leftover there, and then it goes into this

Speaker 1 secret dimension.

Speaker 1 Yeah, sweep it out, and then you go to the toolkit. And the thing is, you spent 10 minutes getting here, so of course you're going to watch it.
Yeah, I want to do it again.

Speaker 1 A giant time investment.

Speaker 1 So that's there.

Speaker 1 Breaks my heart. For sure.

Speaker 1 Let me go to the main menu. Because there was no main menu until level 10.
That's the kicker I wanted to talk about. Like, it was just 10 straight levels, no main, no, nothing.
Of course.

Speaker 1 And after that, look at the animation. Look at the animation.

Speaker 1 This is premium puzzle stuff right here. This is premium puzzle.
Sure. Especially with the Vitaras that are on the bottom.
Yeah. 30,000 cards.
Yeah.

Speaker 1 So they are weekly quests that are quite long.

Speaker 1 And I mean like very long, like complete 25 levels at 50 boxes, whatever stuff. By the way, at 50 boxes, it means watch 50 ads, man.
They're very quick. Yeah, yeah, yeah.

Speaker 1 That's two days, man.

Speaker 1 Exactly. I know.

Speaker 1 It's pretty quick.

Speaker 1 Then there's daily rewards. There's no ads.
I don't know if there... Did you see any additional events or like anything else that I don't have here? On level 15? Not yet.
No. I guess it's...
Yeah,

Speaker 1 but

Speaker 1 this game came out January 1st, right? So it's new. Yeah, yeah, yeah, yeah.
It's very new. Because, again, this is just coming soon.
So my guess is it's not even level locked.

Speaker 1 It's just like, no, no, no, no, no, zone and all or something. Yeah, and the shop is the usual kind of very.
I mean, so I guess they still have their.

Speaker 1 But then you should go to the YouTube and check like the late stage

Speaker 1 levels. When, when, when you go or Felix go.
Yeah,

Speaker 1 yeah, yeah. But yeah, in my opinion, it's like the iteration with this whole 3D thing.

Speaker 1 It's amazing.

Speaker 1 It's done very well. And it's literally like it's to see that

Speaker 1 even Vietnam, like the games we see coming from Vietnam are literally rising in this whole kind of game design expertise that it's not anymore just like carbon copies of stuff or like reskin copies.

Speaker 1 Suddenly, it's literally iterations that

Speaker 1 you have a specific idea in mind, and yeah, and they end up with very nice plus one.

Speaker 1 Yeah, it's a bit like AI, you learn,

Speaker 1 learn, work fast.

Speaker 1 No, but this is this is it like we've covered a bunch of ICAM games, but like this is really high quality. You can see it's very different from the other ones.
Well done.

Speaker 1 Okay, you want to go, Felix? I would love to talk about the ad revenue. Yep.
Uh,

Speaker 1 so uh, IAP revenue in the last 30 days is 2 million.

Speaker 1 Uh,

Speaker 1 so that's IEP revenue, right? So, what do you think ad revenue is going to be on top of that? Can you go back to the

Speaker 1 yes, active users? Active users. So, keep in mind it's a lot of tier three here, right? Tier two and tier four.
Yeah,

Speaker 1 but America's not that big yet. 100k DA America, 100k,

Speaker 1 60

Speaker 1 60

Speaker 1 100, yeah, yeah, yeah, about 90. 90k.
Germany, 10k. Yeah.
60k, UK, 70k. That's still okay.

Speaker 1 So it's

Speaker 1 like 80k.

Speaker 1 So it's earning 62,000 a day from rewarded ads,

Speaker 1 55k from interstitials, I estimate.

Speaker 1 And another 3,000 from banners. So a total of $120,000 a day, equating to

Speaker 1 $3,600,000 per month, which means that the run rate currently is

Speaker 1 a perfect hybrid, 50,050. Yeah,

Speaker 1 65, 60, yeah, but like, you know, revenue could be still lower than this because it's on scaling phase. Yeah.
And also IAP revenue can be way bigger with

Speaker 1 yeah, but still, honestly,

Speaker 1 I don't care that much.

Speaker 1 Because if this is scaling in all of these countries, and even if we have the

Speaker 1 tier 3 or tier 2, I would assume with these types of

Speaker 1 game and how it looks like and the 3D and everything, it can be pretty low CPI.

Speaker 1 We'll see when the creatives, right? But it's just so great to see. I came probably right now is on like half a million to 600K a day, right? Like it's it's nuts.

Speaker 1 80 people in vietnam is amazing but isn't it 80 people just in hanoi and then there's additional people sitting yeah they have zago i didn't really understand that like i had it explained to me but like there was a bit of a yeah it was a lot going on like i was meeting their whole admon team they were super nice and just like yeah

Speaker 1 zago is like part of them yeah

Speaker 1 okay interesting

Speaker 1 yeah this is just creative because they're running a lot of a lot of ua channels honestly

Speaker 1 Isn't that what you do when you have a UA manager's like perfect game? When it's like nearly 50-50. I mean the the wet dream?

Speaker 1 I didn't want to say it, but yeah. Like come on.
You should mean. You know what? Let's actually

Speaker 1 go

Speaker 1 in here.

Speaker 1 Because if we go here and then we go to actual this and this.

Speaker 1 Ooh.

Speaker 1 yeah, this is US only, right?

Speaker 1 You can't do global, no, unfortunately, no.

Speaker 1 But I would like to say that the Google team in Vietnam

Speaker 1 are working with

Speaker 1 a lot of different companies. And this, I mean, I was kind of in touch with them.

Speaker 1 Yeah. Are you telling me Google works with a lot of companies?

Speaker 1 In Vietnam, especially very closely with them. Yes.

Speaker 1 Yes, very true. Very true.
Good insight.

Speaker 1 What I wanted to say is that they said that a lot of people are actually spending with them and they understand like they need to kind of diversify different things into

Speaker 1 plumbing, Mintegran, whatever else.

Speaker 1 But majority of the companies, like the Google, for majority of the companies, Google is the top source on the US side. For Android, absolutely makes sense.
So if we go here, I mean,

Speaker 1 it looks. But it I it's kind of last 30 days and this doesn't

Speaker 1 doesn't look really correct.

Speaker 1 Doesn't pass the sniff test.

Speaker 1 No, no, it doesn't really pass the sniff test at all. But

Speaker 1 at least they have the

Speaker 1 the

Speaker 1 the iOS.

Speaker 1 But let's go back to the actual uh

Speaker 1 where do I have it here? Because here you have the upload in on the top spot for the for March, but then there's still other mob which is Google, so it's it's Google and Applaven basically.

Speaker 1 So that's an interesting thing because here we have the playables

Speaker 1 and we have a lot of playables, which is good. There you go.
I came, there you go, and now we can play.

Speaker 1 So interesting how much stuff it unlocks with 3D.

Speaker 1 I like this, like you see the top, like the bronze, the silver, and the gold. Like, yeah, IQ.
Yeah, IQ leak.

Speaker 1 I don't really hear anything because there is a pink pantry music

Speaker 1 loud as fuck. Yeah, loud as fuck coming into my ears.

Speaker 1 Okay, we get the idea. I was just saying that you know, Einstein is probably somewhere there at the top of the IQ league.
But you see, you see the thing they're going for.

Speaker 1 It's something on top that indicates how good you are in progress, and then it's solving. Yeah, and you know, where is this coming from? That the bar from on the top?

Speaker 1 I was gonna assume that you were gonna go into PBX, but you already did that, so I don't know.

Speaker 1 Now,

Speaker 1 if we go back,

Speaker 1 we had two

Speaker 1 market

Speaker 1 overviews. Oh,

Speaker 1 which one of these is

Speaker 1 this? Impulse, Yeah, market overviews. Oh,

Speaker 1 so this uh bar up uh on the top is from merge games, and you had the all the like the the whole

Speaker 1 merge uh

Speaker 1 I would say timeline, but that's not correct word. But

Speaker 1 progression, yeah, it's from coming from from merge because there's you are showing what do you need to merge together to get to the end game and to

Speaker 1 merge chains.

Speaker 1 Yes, the merge chain, exactly. So that's like that's coming from there.
So you're telling me it's Chinese.

Speaker 1 Yeah. I mean

Speaker 1 it's all all of this. We we already saw it.
This is all wait wait harder than you think. Yes, of course,

Speaker 1 harder than you think, of course.

Speaker 1 I mean, these guys are w and the thing I uh which always

Speaker 1 comes into my mind is well if you if you get like so many installs per day on all of these different games, you need to know something about UA, right?

Speaker 1 So, I mean, this is just

Speaker 1 hopefully, I guess. I don't think this is blind luck, man.
Yeah, I don't think either.

Speaker 1 I don't think so either. And we have all of these different things.
So, you know, there.

Speaker 1 Yeah, there's. My friends told me.
Yeah. Yeah, my friends told me it's all of the AI captions.
They play around with different items

Speaker 1 in the creatives. And I mean, it's great because then you have not only that, but you have piano.

Speaker 1 Just playing around with

Speaker 1 what it is you're deconstructing. Exactly.
And also the thing is,

Speaker 1 it's not like boring stuff that we saw previously in the screwdriver, which is, I mean, it wasn't boring, but it wasn't really

Speaker 1 anything else. They couldn't create objects out of it.
Exactly.

Speaker 1 Exactly.

Speaker 1 Yeah, that's a problem. That's a big problem.
And,

Speaker 1 you know,

Speaker 1 you see the chain? You see the chain? Yeah.

Speaker 1 It's the

Speaker 1 simplified it. No, no, no.
This is actual gameplay. This is how it's actual gameplay.
Not the top. Not the top.
Yeah, the top. The top looks exactly like that.

Speaker 1 What is it? The chain? I didn't even know that. Yeah.

Speaker 1 It's not the chain. It's like the next object that you will be explorer.
Yes. Because the first 10 levels is just level after level.
So this is actual gameplay. Yeah.

Speaker 1 And then we have

Speaker 1 also

Speaker 1 another playable, which hopefully is not going to be as loud. But.

Speaker 1 Oh, I can't even play this one. Thank God.

Speaker 1 Okay, so we have okay. Then we have this,

Speaker 1 excuse me, what's already listening to? Oh, like the

Speaker 1 skits from all the all the UGC people or the creators.

Speaker 1 Something similar to what we saw in Royal Match or Royal Kingdom.

Speaker 1 So all these interviews, and then we have

Speaker 1 onions, onions, shout out to Eastern Europe.

Speaker 1 Onion, man. That's good.
Garlic, because garlic's got garlic. Yeah.
It's like, whoa, wait, where do you see all that? Still, shout out to Eastern Europe. Yeah, fair enough.

Speaker 1 Are we going to kill some vampires or what? Of course.

Speaker 1 Preparing for the next

Speaker 1 game, Vampire Survivor. 3D screw gem.

Speaker 1 Oh, fuck this.

Speaker 1 You see H brain, the brain age.

Speaker 1 Your unprotected IP Einstein brain hint.

Speaker 1 What do you mean, unprotected? It's free IP. It's free IP, yeah.
Yeah, well, yeah. They haven't used Einstein yet.
That's what I'm missing. Yeah, they have IQ League.
Oh, fuck.

Speaker 1 I can't listen to the music anymore. It's uh, it's terrible.
All right. Uh, okay.
So, and this is

Speaker 1 something what I wanted to show you. Is there anything on TikTok, or is that completely not the audience?

Speaker 1 And the thing is, with TikTok, there

Speaker 1 uh, you can have whatever audience. This is my favorite.

Speaker 1 It looks like a retarded unicorn, but I still, I still, I'm fine. I'm fine with that.
I just saw an extra stegosaurus. Yeah.

Speaker 1 And I'm looking through, like, trying to get to the main menu after level 20, but it seems nobody ever recorded that on YouTube. Yeah.

Speaker 1 We. Yeah, there's no TikTok, unfortunately.
For you, and we have this.

Speaker 1 Where are you so sad? You know, like, this is a filter from Instagram, whatever. It's so funny.
Yeah, you can see the.

Speaker 1 Yeah, it's not real.

Speaker 1 That was their onion.

Speaker 1 Oh, there you go. Oh, that's onion.
Is it this onion? Level makes.

Speaker 1 This is kind of funny. It's making me hungry.

Speaker 1 Hungry. Okay.
Now I'm hungry. Interesting.

Speaker 1 Okay.

Speaker 1 Yeah, they have a few of these.

Speaker 1 What? You need to see the hooks. Go take a shower left.

Speaker 1 It's like, theater, they're using different hooks, which doesn't make any sense. I love it.
I love it. It's yeah, it's like it's great because they're

Speaker 1 using so many different things.

Speaker 1 It's relaxing all the headlines, different objects, UGC,

Speaker 1 funny hooks. It's actually, yeah,

Speaker 1 they have

Speaker 1 which are not funny but bizarre.

Speaker 1 Okay, fair enough.

Speaker 1 Oh, oh, god. Okay.
In that this case,

Speaker 1 no ads. Zero ads.
Well, lie.

Speaker 1 Lie. I'm, and I would say maybe they stole it from another UA video, but I don't know.

Speaker 1 I make this, I make my point. How do you think this works, right? Do you think there's just an audience, let's say, of 50 million people globally that play puzzle games like this?

Speaker 1 And all these games do is just steal the audience from each other and move it around? Or do you think they're increasing the amount of users totally?

Speaker 1 I don't think they're increasing the amount of users. I don't think so either.

Speaker 1 I mean, that's a very bold

Speaker 1 thing, right there. Yes, but I mean, I say, I don't think I think it has to do with the increase in mobile devices, first place,

Speaker 1 and then uh,

Speaker 1 yeah, actual users are getting more refined. I would say

Speaker 1 what does that even mean, what you just said that yeah, I don't know what that means they they get into gaming through hyper casual before, but now they're more into some kind of let's a little bit more deeper games.

Speaker 1 So now we have them, you know. Some of those are called Forex players that have started, you know, playing all of these other fake mini-games onboarding things with Forex and the game.

Speaker 1 This was like what you are talking about now, was I think it was just a little bit earlier than what we are talking now. This is the new game.

Speaker 1 So the question is: is this actually increasing the casual puzzle audience? I don't think so.

Speaker 1 Yeah, could be or could not be.

Speaker 1 Thank you very much for your answer. That helps so much

Speaker 1 oh my god that helps so much here

Speaker 1 yes

Speaker 1 yeah okay

Speaker 1 so this is all all the same all the same again now

Speaker 1 so yeah i think honestly it's it's a good

Speaker 1 UA channel mix also with all the uploading stuff and and and Google stuff that's I mean, it's kind of obvious. It's also.

Speaker 1 Oh, let me check actually on the iOS side what they run. Still, okay, it's the same thing actually.

Speaker 1 It's uploading and Google. It's like having Google on iOS or running Google on iOS, it's pretty tough.
The

Speaker 1 scan can conversion schema and all of this is very hard to figure out. And there's always so many,

Speaker 1 so many discrepancies, especially for like 60% of ads so I'm assuming they are running IIPs on IIPs only

Speaker 1 it's fine 40%

Speaker 1 how bad is scan

Speaker 1 terrible

Speaker 1 okay

Speaker 1 I mean seriously

Speaker 1 not like

Speaker 1 Google Google problem like Google problem scan terrible but in general it's it was quite quite bad to to figure out anything but

Speaker 1 yeah I think will they improve it or yeah yeah there's like like in 2025, there is like an update on the on the scan site coming.

Speaker 1 I had a few calls with the Google guys, and it's uh, it looks that's gonna be fine. Is that when Apple wants their own view-through or something?

Speaker 1 Yeah, well,

Speaker 1 well,

Speaker 1 about that, we can chat later.

Speaker 1 Anyway, I can show you one more creative. Oh, this is the same thing.

Speaker 1 Okay,

Speaker 1 I think that's I don't think we are gonna see anything else.

Speaker 1 Why do you think, Yaku, that they don't have app rewarded app open interstitials or interstitials on app open? Like it says here's three sessions per day.

Speaker 1 That's the only thing I'm wondering here, right?

Speaker 1 Because it's such compelling gameplay, or do you think they're just serving so many rewarded ads that they don't care about that extra interstitial ad or two interstitial ads per day?

Speaker 1 Because it's not that uh

Speaker 1 relevant from a revenue perspective, maybe

Speaker 1 that I would rather sacrifice the you know the engagement with the ads on rewarded videos. Yeah.

Speaker 1 Like rewarded videos are the best ones, aren't they?

Speaker 1 In terms of revenue. They're the best ones.
Yeah, yeah. So why care?

Speaker 1 I think it has to do also with the fact that those two

Speaker 1 are replacements, the top two kits, I just saw no bone good. Yeah.
Yeah, yeah, yeah. They're killing me.

Speaker 1 Every time you play a new game, the first thing you do is you watch one of them, and then if you have to go to four, then you go.

Speaker 1 Because actually, if you watch the ads, the level actually takes less of a time. Yeah, of course.
Because you watch it because you have more options. Two more colors in the level that you can use.

Speaker 1 Therefore, you don't need to think or like screw around that much. Therefore, you're actually saving time.

Speaker 1 Look, screw puzzle Falcon games. Well, we talked about it.
Unscrew nuts and bolts jamming. By the way, we need to look at nuts and bolts.
That's not this.

Speaker 1 No shit. I just want to say there's always like

Speaker 1 so many screw things in here. Screw sword, screwmaster.
Oh, Supersonico, by the way. Hello.

Speaker 1 I talk about

Speaker 1 everybody.

Speaker 1 Oh.

Speaker 1 Okay, on that note, I think. Everyone is screwing.
Yeah.

Speaker 1 I think we should end up there.

Speaker 1 Right there.

Speaker 1 That's enough. I think that's enough.
No, I think like the UA is very solid.

Speaker 1 I think they could get great.

Speaker 1 They could get more playables, obviously, on the Aplavin, which I think it was like free.

Speaker 1 But they're still growing. So

Speaker 1 I think they can make it. I'm just super pissed that I cannot see the game somewhere on YouTube after level 50 or what.
Like if there's anything there's one thing you can do for PVX partners. Exactly.

Speaker 1 You can actually play the game. Which I don't have time for, really.

Speaker 1 I mean,

Speaker 1 okay. Thank you very much.

Speaker 1 thank you so much for listening uh we'll be back with another exciting episode stay tuned for more exactly join the slack channel comment under the video give us a rating or i don't know we'll do whatever we want um say nice things share especially this is very important share the episode with all the industry friends family dogs and cats because they love it thank you very much see you next time