Top Girl meets Last War! Last Z: Survival Shooter review

47m

Last Z: Survival shooter is basically a Top Girl with AI girls as heroes mixed with a Last War 4X core. Top Girls are everywhere. It's a new Waifu game in the West.


We explore the mobile game Last Z Survival Shooter's gameplay mechanics, character dynamics, and monetization strategies.


We discuss the game's onboarding process, the integration of AI, and the cultural references embedded within the game.

The conversation also touches on regulatory challenges facing the gaming industry and the future of the 4X genre, highlighting the trends and metrics that indicate growth in this sector.


Ending with reflections on the implications of these trends for the gaming landscape.


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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:


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Chapters


00:00 Introduction and Context

04:06 Game Review: Last Z: Survival Shooter

07:11 Analyzing Game Metrics and Trends

10:16 Onboarding and Gameplay Mechanics

13:14 Character Dynamics and AI Integration

16:09 Monetization Strategies and User Engagement

19:10 Cultural References and Game Design

22:07 Conclusion and Future Insights

25:44 Game Mechanics and Character Development

28:11 Creative Strategies in Game Marketing

31:07 Trends in Game Advertising and Regulation

37:07 AI and Game Development Innovations

41:10 Revenue Trends in the 4X Genre


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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways


'Last Z: Survival Shooter' blends familiar mechanics from previous titles.

AI integration is becoming increasingly prevalent in mobile games.

Monetization strategies are evolving, focusing on user engagement and character dynamics.

Cultural references in games can enhance player connection and engagement.

Regulatory challenges are emerging as the industry grapples with content standards.

The 4X genre is experiencing significant growth, driven by successful titles.

Character dynamics play a vital role in player engagement and game success.

The gaming industry is increasingly leaning towards content that appeals to basic human needs.

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Press play and read along

Runtime: 47m

Transcript

Speaker 1 The kind of crazy one one thing about this AI stuff because it's basically you always say it's gaming and porn that lead the way of new waves. Like, this is exactly

Speaker 1 then afterwards to gaming. Yeah, um,

Speaker 1 yeah, but it's just like for me, it seems that somebody was looking at the top girl game.

Speaker 1 It's 4 a.m. and we're rolling the dice.
Matei drops, knowledge made of gold and ice. Felix with ads making those coins rise.
Check designs, worlds chasing the sky.

Speaker 1 We're the two and a half gamers, the midnight crew. Talking UA adverts and game design too.
Mateish, Felix, Shaku, bringing the insight. We're rocking those vibes till the early daylight.

Speaker 1 Mate, UA, master, eyes on the prize. Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise. Jackups crafting realms, lift us to the highs.

Speaker 1 Two and a half gamers, talking smack. Slow hockey sick, got your back.

Speaker 1 Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Which doctor do you have? Asik.

Speaker 1 Dr. Slovakia.
Dr. Slovakia.
The closer you are to Chernobyl, the younger you look. Did you not hear that?

Speaker 1 Not for long, though, but quite long.

Speaker 1 Hello, everybody. My name is Matteja Antcharic.
I'm Felix Brauberg.

Speaker 1 And we are your hosts. And Jakob turned off the AutoZoom camera.
It was never turned on. It was some glitch.
I was about to leave the podcast forever and never talked to you.

Speaker 1 Because I was getting so triggered. Oh, man.

Speaker 1 Even Felix

Speaker 1 is on when.

Speaker 1 Anyway, okay.

Speaker 1 So last time we

Speaker 1 everybody likes like last time we reviewed MoCo.

Speaker 1 I came back from GDC. It was great.

Speaker 1 Everybody said thank you very much for the awesome content.

Speaker 1 And you are the best podcast in the mobile gaming. And we're listening to you, not the other podcasts, because that's what we did in the previous years, but not anymore.

Speaker 1 So thank you very much for the support. We love it.

Speaker 1 And today we are talking about oof, very I don't wanna space say spicy because it's uh that word is used.

Speaker 1 It's uh it's a relative yeah it's a game review and it's gonna be a game review of um last z survival shooter if you don't know about this game you should and this should be banned when we talked about the top girl i thought that's that should be banned but after all no no no no no no no this should be banned absolutely so yeah

Speaker 1 i'm not sure if you even want to show the gameplay we'll show the gameplay. I guess we'll show everything in the game.
We'll start with the numbers first before the gameplay, just because it's so

Speaker 1 fossy. Like, let's start with the numbers first.
Like, instead. It's interesting.
I was looking into the numbers and there's only Android version.

Speaker 1 So, iOS probably hasn't approved it.

Speaker 1 Maybe.

Speaker 1 Yeah, no, I was looking at it. I couldn't even find it on.

Speaker 1 Give me a second.

Speaker 1 Man, it's not there.

Speaker 1 I tried on iOS. I couldn't find it.

Speaker 1 I wanted to play the game. It wasn't there.

Speaker 1 It's here, yeah, but it doesn't exist.

Speaker 1 Which is interesting. Exactly.
It's interesting. Whatever that means in terms of the revenues.
Yeah, this

Speaker 1 is there.

Speaker 1 Oh, shit. Are we talking about Dark War? I didn't know.
But it's the same account.

Speaker 1 Oh, really? Yeah, I'll get to it. Anyway, the numbers.

Speaker 1 Usual,

Speaker 1 how do we call this? Like Chinese dragon? Hockey stick.

Speaker 1 Thank you very much for this thing.

Speaker 1 I think we should end here.

Speaker 1 We have left the realm of slow hockey stick and we have entered the realm of the dragon.

Speaker 1 Chinese dragon growth. Oh my god.

Speaker 1 But it is man. Like, honestly, we talk about this.
Like, this is, for instance, this is like a typical Chinese dragon. Like, what do you expect there?

Speaker 1 Okay. And go back.
I'm speechless. Okay.
It doesn't happen too often. We already talked about this.

Speaker 1 Anyway, last D, for those who knew, we back to reality Forex on the Chinese side, as usual, the cookie cutter bread and butter stuff.

Speaker 1 So this was Soft Launch December 2023, long time ago. We were talking about it on the previous episodes of Soft Launch Solar, I guess? Or

Speaker 1 yes, a little bit. I hinted it during Dark War episode because I was talking to their account.
Because Florenta games is again an account of a River game.

Speaker 1 The guys behind Top War, the guys behind Last War, Survival, the top game in the current Forex charts. This one, maybe AK First Fun or Fun Fly, or whatever, all the different accounts it is.

Speaker 1 So, by the way, you should check out the episode we did with JK.

Speaker 1 Oh, it seems that Sentry finally took them over in

Speaker 1 Sensor Tower.

Speaker 1 There's still a big dark pool on money here, right? Because there's probably using web shops, right?

Speaker 1 Yeah, they're using everything. We don't see that.
Anyway, so we started scaling at the start of the year

Speaker 1 last year, and now it's scaled to.

Speaker 1 Didn't see that coming.

Speaker 1 And now it's scaled to somewhere like 300k a day.

Speaker 1 Which I think is way more, by the way. Yeah, it's probably way more.
Country filter, 50% revenue from US, so legit Western game. And then if we go into downloads, we see that it's

Speaker 1 really started scaling just around this February. One month ago.
Yeah, exactly.

Speaker 1 There's a lot of traffic coming from India.

Speaker 1 I can't understand why. Maybe they're just feeding the whales.

Speaker 1 Do you know our topical episode? Like, where is the view?

Speaker 1 Where are the views coming from? It's like 50k views for that episode, and like most of them is India. So, I mean,

Speaker 1 no,

Speaker 1 no surprise there.

Speaker 1 Oh, you should go. You should definitely go check out the top girl episode as well.
Which is the most watched episode on our podcast.

Speaker 1 And this is going to be the follow-up. Yeah, this will be even more watched.
Anyway,

Speaker 1 let's see.

Speaker 1 This gives us something like 120k downloads a day, which is the typical Chinese Forex kind of full-blown UA machine.

Speaker 1 That's there.

Speaker 1 Full-blown UA machine, Chinese dragon growth. Like,

Speaker 1 what the fuck is happening?

Speaker 1 I think this is how Jakub expresses optimism.

Speaker 1 I don't know. I can't tell because, you know, like, it's, it's, the camera is not zooming and zooming out.

Speaker 1 Because

Speaker 1 here is the traditional increasing hockey stick worm tale.

Speaker 1 So, just so you know, on the same account, there's the the other game we covered before, which is Dark Horse Survival, which already scaled to something like 600k a day.

Speaker 1 Just saying in between.

Speaker 1 In between what? In between, we covered it last time, which was like three or four months ago. Yeah, yeah.
Yeah. December.
Yeah. So

Speaker 1 if we go to the game and what we do now, as usual, with these, we first go through the onboarding, how it happened. because that's always very nice to see the forex onboardings with these games so

Speaker 1 there's this zombie, yeah, zombies apocalypse thing, and we immediately go into our usual the thing that looks like creative

Speaker 1 where we are back to the gates

Speaker 1 barrels. By the way, barrels are like so, so in currently trendy.

Speaker 1 Barrels are so last year with Evoni, man. Really?

Speaker 1 Yeah. Okay, but there are barrels everywhere here.
Doesn't matter. Yeah, but not in the UA.
Yeah, not in the UA.

Speaker 1 By the way, yeah, UA is a different topic. I'll talk about that one.
Well, no, don't just ask. Because you always say, oh, we will cover that later, and we never do.
I'm just saying. I was baffled by

Speaker 1 not using the main point of this game in the UA.

Speaker 1 Oh, yeah, well, that's true. There's only one AI-driven video, and then there is already one lady from the back.

Speaker 1 Only one. Yeah, yeah, so don't know.
So you start... Game is not full-blown UA yet.
Yeah, yeah, but that's the thing.

Speaker 1 Anyway, so you start with this thing which is again very similar like the whole thing is very similar to last

Speaker 1 war survival it's pretty much their template and now we see it for by playing last war survival by playing uh dark

Speaker 1 war by playing this game it's their forex template and not even the template of like the actual forex gameplay but the onboarding template like they have a very specific forex template i'll show you how it works and they added this bonus time thing into it or whatever.

Speaker 1 Like, this was not there before,

Speaker 1 at least not in Last War. So, we'll see.
Then, this goes directly as in Last War. This last war,

Speaker 1 yeah. This is just like you enter the CD, you start punching stuff, blah blah blah.
You unlock the HQ, blah blah blah, more levels, blah blah blah blah blah.

Speaker 1 Somewhere there's a where she is, girl character appears,

Speaker 1 bomb.

Speaker 1 Oh, Vivian, there we have her, yeah, Vivian, Jesus Christ, that's top girl quality. Yeah, we'll get it.

Speaker 1 Yeah, top girl. It's over the top girl quality.
Yeah.

Speaker 1 So, yeah, she ends up

Speaker 1 as usual. She's the narrator.
All the physics, exactly.

Speaker 1 In Last War, there's also the character, but no physics. And I think not even AI.
Like, that character seems to me

Speaker 1 drawn 2D. This is like an AI.
Oh, there you go. There she is.
Yeah, there she is. And we are back to our favorite gates mechanic immediately.
This is the fourth minute of the the tutorial.

Speaker 1 And we go on forward, forward, forward. Same thing here.

Speaker 1 Yeah, there's

Speaker 1 actually now,

Speaker 1 like, this is where it starts. So there's actually a cinematic pretty much done

Speaker 1 where through a keyhole you see like a girl,

Speaker 1 a nurse.

Speaker 1 And this is why it's not on iOS. Yeah, maybe this is why it's not on iOS.

Speaker 1 Top girl is on iOS command, man. Top girl is on iOS, so I don't know.

Speaker 1 So a zombie attacks our nurse girl girl and we're gonna save her uh of course we're gonna save her through the mechanic of the shooter game

Speaker 1 and then last war meets top girl yes this is this is basically last war meets top girl and supercharge it so yeah on steroids yeah and the top girl part yeah on the top steroids

Speaker 1 So this continues for some time.

Speaker 1 Yeah, we save the girl. She's very happy.
Angelina. By the way, see, now she's 3D.
Yeah, she's 3D. But later down the line, we'll see her AI-generated human-like, not 3D.
So there's this.

Speaker 1 This onboarding. Yeah, see the other girl.
She's...

Speaker 1 Yeah, that's AI. Yeah, this is AI.
So I don't know.

Speaker 1 Yeah, there we go.

Speaker 1 Yeah, she was again AI-generated as an AI-animated. So we continue to unlock the CD as usual.

Speaker 1 More of these, blah, blah, blah.

Speaker 1 Yeah, there's the giant boss, a little bit of cinematic. Yeah, uh, Inspector Katrina joins in the fray,

Speaker 1 she's the sheriff or policewoman of the town, and of course, uh, she's gonna help us during combat. I think there's a flashy intro when she enters the

Speaker 1 where was it? What was this? I think we skipped it probably.

Speaker 1 It doesn't matter, it doesn't matter, man. Softcock born again, yeah,

Speaker 1 born again. Continues usual, there's nine flashes,

Speaker 1 blah blah blah blah blah.

Speaker 1 Evil guys go in and they kidnap

Speaker 1 the character.

Speaker 1 Yeah, there she is. She joins the fray.

Speaker 1 And then, yeah. So, Vivian gets kidnapped as usual because remember last time there was the girl sitting on the bomb.
Oh, yeah, of course. Someone has

Speaker 1 to be in danger. That's like every Chinese forex.
It's like there's a character,

Speaker 1 like a woman character that we're going to kidnap, and you need to save her, otherwise, nothing will happen. That's usual.

Speaker 1 So, we continue and then we get on the usual road and the road being here where you suddenly outside of your city you go step by step in these shooter scenarios where you get more rewards and you like unlock the features of last war yeah this is basically last war or dark war like same thing more of the same so we end up here and there's again like

Speaker 1 exactly like dark war this is this is just like more closer to dark war because you could see that they're just reusing the template of these like pictures And you have the AI-generated pictures of Vivian.

Speaker 1 Last time it was AI-generated pictures of a dog that we were supposed to save. So, goodbye, dog, you're not

Speaker 1 needed anymore. We're gonna use a fancy AI girl that we're gonna need to save from zombies because she's gonna be kidnapped and she just sits there all the time.

Speaker 1 So, that's there for the tutorial. If we go back to the actual gameplay, this is how it looks afterwards.

Speaker 1 If you

Speaker 1 wait, can you show me the hospital? Wait, why do you need a hospital? Because it's a

Speaker 1 forex.

Speaker 1 Hey,

Speaker 1 yeah, so just saying that like they really are screwing it up top, uh, like top and notch, because as you saw there, like, the character gets pretty much like nearly naked.

Speaker 1 Uh, this is how it looks as it finishes the whole thing.

Speaker 1 Basically,

Speaker 1 so that's there, but the important part is this is the first wife game that's probably going to be successful in the West because all the characters except our hero William, which is some, if I understand, analog unlocking that character from there, which I didn't saw,

Speaker 1 all of them are female,

Speaker 1 which is a stampable feature of a waifu game.

Speaker 1 And they are definitely waifu game because at some point later down the gameplay, somewhere here on the road, I think I'm on the road somewhere here, still have some like levels that I can go here.

Speaker 1 You unlock the villa,

Speaker 1 and this was not there in Last War because I could talk about all of these features and like they are great and nice, but it's basically last, like, for instance, our feature, yeah, it's all of these, yeah,

Speaker 1 our whatever, like HQ.

Speaker 1 Then we have the usual kind of hero that the switches from A to S that you can buy forever, and he sits there in your

Speaker 1 HQ somewhere here. Hello, Katrina.
Yeah, goodbye. Uh, they by the way, they added this uh Legend of Mashroom mechanic that in the global chat you can find these gems and these envelopes.

Speaker 1 This is from Legend of

Speaker 1 Mashroom. That's quite interesting that they added there.

Speaker 1 But yeah, that's pretty much like all bread and butter. We have our usual map with stuff and like, you know,

Speaker 1 our usual radar and like stuff around that

Speaker 1 and so on and so forth. Yeah, the usual forex.
Yeah, the usual forex game they used across the whole portfolio. It's basically the same game, but just upgraded.

Speaker 1 So let's just talk about stuff they changed. The important one

Speaker 1 is the important one. You already see how they changed and spiced up the onboarding.

Speaker 1 The other thing... This stuff is very good for you.
So the other thing they changed is the porn dit. Well, the

Speaker 1 porn it.

Speaker 1 One thing about this AI stuff, because it's basically, you always say it's gaming and porn that lead the way of new waves. Like, this is exactly.

Speaker 1 Gaming afterwards. Porn first.
Yeah, porn first, then gaming

Speaker 1 Then afterwards, the gaming. Yeah.

Speaker 1 Yeah, but it's just like for me, it seems that somebody was looking at the top girl game that we, of course, that Top4Fun is doing, which is, by the way,

Speaker 1 where it is. Here we are.
Still scaling up.

Speaker 1 It's Apex Girl now. Yeah, it's called Apex Girl now.
It's still Top Girl.

Speaker 1 It's quarter million a day. I don't know, by the way, what happened with the UA, but there was some hiccup or whatever.
I don't know. It's this valley of nothing.
Yeah, it's going back.

Speaker 1 Yeah, it's going back. And they're, by the way, all the rage with the AI creatives.
Like, those creatives, yeah, yeah. I'm gonna talk about it.

Speaker 1 Yes, I'm gonna talk about the creative trends for sure. So we'll

Speaker 1 be back. Yeah, yeah, yeah, yeah.
That's gonna happen. It's insane.
Yeah, anyway.

Speaker 1 So they basically completely populated the game with these AI girls, like from Top Girl, and they are pretty much everywhere in all the menus, in all the events, in all the offers, in all the, like, like the whole event calendar is basically them, where they are just like,

Speaker 1 it's pretty much the whole UI is like full of them. And then this is the kicker.
So we have the villa, which is basically the messenger from Top Girl. From Top Girl.
Apex Girl.

Speaker 1 So they did it a little bit differently.

Speaker 1 Top Girl, Apex, Apex Girl, what they did there is that you can chat with the girls and they occasionally send you some pictures, but those pictures could be like random stuff, like view of a like I'm here in like the mountains or whatever.

Speaker 1 It's not the pictures of a girl. This is basically like custom-built OnlyFans,

Speaker 1 where like you literally have some kind of a

Speaker 1 tip to just scroll down, and then you need to use energy to actually

Speaker 1 use energy and

Speaker 1 a lot of energy.

Speaker 1 So the same energy as in the game.

Speaker 1 This is special energy only. Special energy only for this.
So it's basically it is called OnlyFans.

Speaker 1 It's just

Speaker 1 core porn. If you want to refresh this, man, if you want to refresh the energy, it's 400 diamonds, which is something like

Speaker 1 nine euros.

Speaker 1 No.

Speaker 1 So it is custom only OnlyFans. Oh my god, this is brilliant.
Yeah, so you have each of the girls where they have like, where we are.

Speaker 1 You later unlock gallery

Speaker 1 where

Speaker 1 we are. Yeah, so each of the girls have their own kind of like photo album that you saw.

Speaker 1 Look at this filthy bastard. I uncovered all of these almost.
No, no, no, no. This is uncovered because you get the.
I wrote the SSR girl, so she unloaded. Yeah, yeah.
This is research purposes.

Speaker 1 The best part was it when, like, they also add like cinematics into it. So you also unlock those.

Speaker 1 Yeah, yeah, yeah. So stuff like that, which is this was this was for free one because she's a campaign character.

Speaker 1 But the most one that like stood out to me is, or is it yeah, the Vivian one because there's this scene which they actually rip off from a Czech movie and you can hear Czech language in I know what it is

Speaker 1 yes, yes,

Speaker 1 they repeat this is exactly from the from the movie oh my god, I know what it is. Yes, so they literally rip the scene from a Czech movie and you can hear the original voiceover from the movie.

Speaker 1 They're even speaking Czech language here.

Speaker 1 Fucking hell.

Speaker 1 Oh my god. Yes, that's it.
That's it from through Viva Kerekesh. I know, Icks.
Oh my god.

Speaker 1 This is insane. Yeah, I was like, this is insane.
I wish he was in the red dress, though. So it's not exactly the same, but it's like the scene is man, it's like one-to-one copy.
Yeah, yeah.

Speaker 1 So we have this OnlyFans thing pretty much built into it, which I guess is super pricey.

Speaker 1 Because if you see how you actually get these things, like the energy for this, like this is pretty much giving nothing, upgrading it.

Speaker 1 But the energy for the love texts and like the amount of stuff that you get, like it's like 20 minutes for like one

Speaker 1 or something,

Speaker 1 and you get like even chatting with the girls, uh, by the way, consumes energy. It's not just that every photo you need to pay, just chat with them.
And like,

Speaker 1 oh, you pay 10 per message, yes, 10 per message, not a photo.

Speaker 1 So, see, and until you even get to the final message, it's like goodbye or energy cap.

Speaker 1 So, they really upped it up, let's say.

Speaker 1 Basically, they're monetizing people's horniness.

Speaker 1 Yes,

Speaker 1 no, don't play the movie, Martian. Do come on.
Yeah, it's the same scene, basically.

Speaker 1 Anybody know what? Exactly the same scene. Yeah,

Speaker 1 and as I said, the voice.

Speaker 1 Look, go there and check it out. It's exactly the same scene.

Speaker 1 Seriously. What the fuck? Look.

Speaker 1 Of course they do it. Of course they do it, man.
Oh my god, like seriously. Wow.
Okay. It's 2011.
It's from 2011. Now you play.

Speaker 1 Jeez. Good hope.
Maybe there's some, you know, Czech brothers on the team.

Speaker 1 Oh, yeah, sure, of course. Yeah, most probably.
Come on, seriously. Sending good guys, by the way, guys.

Speaker 1 Yeah, I mean, you just say, yeah, like.

Speaker 1 I wonder why this is being downloaded so much in India. Read into what you will.

Speaker 1 I mean,

Speaker 1 you just put into the Google like top selfiest moments in the film history or the movie history, and then this is one of the top ones.

Speaker 1 You can show me.

Speaker 1 Yeah, exactly. Okay, so you can continue.
Yeah, so back to the thing.

Speaker 1 I was laughing so hard, but I saw it. I mean,

Speaker 1 yeah, yeah, yeah. And the moment we hear the Czech voiceover, when the characters start speaking Czech, that's the best part.
That's the best part. Say that.

Speaker 1 Do you think they use some AI tool just to remake the same scene? Just with the, you know, like, I'm kind of seeing these V textures. That was 3D.
Like, it was 3D.

Speaker 1 And why would you put the Czech voiceover? Voiceover on it? Yeah, it's like, come on, like, fix it because there's like most of it is just music there's just like few words at the end like that

Speaker 1 okay anyway let's go yeah let's go yeah you get the girls through gacha as usual like nothing really to it

Speaker 1 the typical Asian shard plus hard gacha where you until you get all the shards you first unlock the girl and then you get her shards to pretty much upgrade her up very like even basically last war template nothing to it i think this was not there this refugee gacha which is like different because you have like a pick from three refugees.

Speaker 1 These are like the workers think

Speaker 1 frozen city when you need to populate each building with like additional workers there.

Speaker 1 Where again, you have like try your luck stuff.

Speaker 1 And by the way, this is the part where AI really helps. I'll show you.

Speaker 1 Where

Speaker 1 so these are the dollars.

Speaker 1 You see the images? Yeah. At some point, they like said like we need to generate so much that we don't care.
We just use the same faces.

Speaker 1 It's all like the same people again, yeah, yeah, yeah. It's just like we don't care, that's okay, like, yeah, I mean, hundreds of

Speaker 1 same faces. That's it,

Speaker 1 that's what we end up with. So, yeah, this was not there.
That this upgrade, um,

Speaker 1 I don't know. I think the upgrade tree is a little bit different here than the previous one.
It's the one that's horizontal instead of vertical.

Speaker 1 By the way, the whole game is landscape instead of portrait because last uh war is landscape,

Speaker 1 yeah,

Speaker 1 and then um, yeah, I think that's pretty much it. Like, again, it's their template now, like, this whole road of like these kind of levels.

Speaker 1 I think the other big difference is that they kind of took away from this a little bit more, like, it's not the focus

Speaker 1 for them anymore. And this basically, I think, speaks why they have the top girl girls there.

Speaker 1 Because the shooter before in Last War Z was there to kind of lower the CPN mainly, it was all about it in Last War, yeah, in Last War, yeah, you know, the

Speaker 1 Last War Z. So,

Speaker 1 last word. Last Z.
Okay, so

Speaker 1 last Z, because

Speaker 1 the shooter still works, but now we have the girls. Yeah, we don't need to really focus on that that much.
So we rather, you know, give you the girls.

Speaker 1 And the girls stay there forever because, you know, you need to kind of

Speaker 1 have them in your team. And by the way, all of them have like completely

Speaker 1 unheard of catchphrases. Like,

Speaker 1 Yeah, let's not even talk about that. What they say.

Speaker 1 But no, like, talk about it. Come on.
Like,

Speaker 1 people need to know. Like, it's pretty much like the usual thing that you would hear in a software movie.

Speaker 1 But

Speaker 1 the thing is that they are an integral part of the game because they're representing the power of your army.

Speaker 1 You know, you need all of them upgraded pretty much because of multiple reasons.

Speaker 1 Because if we go here on the map and if you go against some kind of a boss or whatever, like, of course, we need to have the rooster of our characters that treatment going against

Speaker 1 like three roster roster rooster you eat. Yeah, I know.

Speaker 1 Tyler rooster.

Speaker 1 I need to send you both to English classes.

Speaker 1 Tyler to English.

Speaker 1 Tyler roosters.

Speaker 1 So, so you have like three lines of this that you need to use at all times.

Speaker 1 By the way, there's there are now like faction bonuses that were not there, I think, where it's a little bit of like AFK arena. So if we go here, we can play play one and I'll show you.

Speaker 1 By the way, the

Speaker 1 S tier Katrina is like really opique here. See, so Faction Bonus is like AFK Arena, where if you have like these girls now have elements and stuff like that.

Speaker 1 Saying her name, it reminds me the name of my daughter and it makes me sick.

Speaker 1 Yeah, so we go into fight, and there's by the way a new thing which is this kind of car that slams in at some point, I don't know when,

Speaker 1 where it does a lot of damage. Uh, yeah, here it is, Just like random car faring stuff and like running it.
Monster truck. Yeah,

Speaker 1 why not?

Speaker 1 Monster truck. Good omega.
Good old maker.

Speaker 1 And yeah, the ST character has this ability to summon like 10 policemen with miniguns. So that's always, always good.
And the monster truck is now a new upgrade vector.

Speaker 1 I mean, you're gonna get fucked. Yeah, I'm gonna get fucked like that.
It's actually quite hard, no?

Speaker 1 It's just like HP damage scaling gating oh yeah okay i just need to upgrade the characters more that's it all right uh so if we go here somewhere here was this garage yeah there we are so we have our monster monster dragon we need to upgrade it because again it's just additional damage this was also not here in last war and then we have like whatever a tank destroyer destroyer whatever yeah

Speaker 1 the bigger the better yeah but uh tldr so what's happening here is the usual hubby template we have our game and we have our stable meta and we just upgrade it with every single game and try to focus on UA onboarding, which we will throw pretty much anything into the mix to lower the CPI.

Speaker 1 I mean literally anything. Literally anything.
Like AI made only fans. We don't care.

Speaker 1 Yes.

Speaker 1 The thing is like it's not in the

Speaker 1 creatives. At least I did this.

Speaker 1 This is the big difference for me. If you go into Top Girl, you see that the creatives are just AI generated girls.

Speaker 1 Because there is nothing else. Here, there is the shooter, the

Speaker 1 issues with the dancing, whatever, something, like a few of those. But this is like 5%.

Speaker 1 Here, none of the creatives are the AI girls. None of those.

Speaker 1 I didn't see that AI. I only saw.

Speaker 1 I will show you.

Speaker 1 Yeah.

Speaker 1 So, because in the game, they're everywhere. Like, the girls are pretty much everywhere in the menus, in like wherever you can go.
I think it's coming because there's no iOS. It's not iOS.

Speaker 1 There's there's only a few handful of UA uh channels. And if you go, can you check like when they are they started scaling? Actually,

Speaker 1 oh, it's so it's a month ago. If if they started scaling, I mean, like two weeks ago, I would say

Speaker 1 they saw our PVX episode because today's episode is brought to you by PVX partners,

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Speaker 1 and don't forget to use the promo code Tyler's Rooster.

Speaker 1 And if you use that promo code, PVX Partners will be very surprised. Yeah,

Speaker 1 very surprised. Invite you to a delicious dinner of a rooster.

Speaker 1 Yeah, and if you speak to the team, make sure you say

Speaker 1 Tyler's rooster.

Speaker 1 Let us know what they say.

Speaker 1 I'm opening a new fast food. Tyler's rooster.

Speaker 1 Taylor's rooster. We're going to only use

Speaker 1 AI roosters.

Speaker 1 Well,

Speaker 1 well, never mind. I'm not going to continue there.
Anyway, so thank you very much. So what? Should we go into the UA part? Actually, I want to see

Speaker 1 like reviews. No, yeah,

Speaker 1 so we're going this way. Like, we saw it with Top Girl.
Now, we saw it with the biggest genre,

Speaker 1 pretty much leader that they're jumping on this trend, which means it's a matter of time until other genre competitors and other genres will jump on this.

Speaker 1 Well, and I will call, I will kind of say other thing because not all the genres, only male-driven games. Of course.

Speaker 1 That we need to say, because this is just very

Speaker 1 basic needs-oriented. That's the usual basic needs.
I mean, yeah, of course. Like, all the fake ads are going after basic needs.

Speaker 1 Near that situation is a basic need. Now we have sex self, pretty much a basic need.

Speaker 1 I mean, I'm this is getting us back to 2013, where you get all these boobs and this across the Facebook until they banned it. Basically,

Speaker 1 you had Forex games with like

Speaker 1 images with like, yeah, chicks, nothing else, chicks and boobs. And this is it.

Speaker 1 So I'm

Speaker 1 Jesus Christ.

Speaker 1 You got so excited. No, no, no.

Speaker 1 My camera falls. I know it's just a ring.
Okay, anyway.

Speaker 1 Fuck hell.

Speaker 1 Okay.

Speaker 1 I'm a little bit surprised to be honest because like if this is as I said like the biggest game on the market is now doing this it means it really works. The question is how or

Speaker 1 biggest game? It's not the biggest game. Last War Z is the big Last War Z is the biggest game.
This is one of their new games from their portfolio.

Speaker 1 Yeah. And it's already doing 200k per day without iOS, without using the quarter.

Speaker 1 Yeah, I think they're kind of trying to figure something out and then launch iOS and then just go really big on the

Speaker 1 girl AI creative. Yeah, yeah, yeah.
I don't know.

Speaker 1 Yeah, but the question is again, if this gets

Speaker 1 if or when, or even if this gets banned or regulated to any point because we're getting lower and lower as we talked before on the basic needs channel like literally next step is softcore porn nothing else it's like remains there i mean you know we were talking about sexy creatives for years what happened nothing

Speaker 1 nothing happened because because other people out of your mouth you little freak

Speaker 1 come on

Speaker 1 it's just uh

Speaker 1 you know until it's regulated, which I mean, now in the UK, actually, CISA, no, Gossip Harbor got slapped because

Speaker 1 of the creatives. And they said, we removed all the creatives from UK.

Speaker 1 That's it.

Speaker 1 From UK, nowhere else. So the mobile police actually exists.
Yeah, there is

Speaker 1 only UK because

Speaker 1 Player got slapped for this as well in the past. Now it was Gossip Harbor, I

Speaker 1 Nobody else. And it's not.
But it's not in the ads. It's in the game.
Regulators don't see that far. Exactly.
That's the thing.

Speaker 1 Yeah, but you know, like, as soon as you use it in the ads, then you know, kind of gets like come on, man. Like, stuff like Azureline was using these things all over the place.

Speaker 1 Nobody was talking about this. But Azureline, is it big in the US? No.
No, it's not big in the US. Exactly.

Speaker 1 It doesn't matter that. It will be big in the US.

Speaker 1 It already is kind of. No, no, no, not this, but it can be.
Yeah, it can be. So, yeah, okay.
Let's let's check the creators. It's not going to be as interesting as

Speaker 1 we think. As we think, and that's what we saw in here

Speaker 1 because it's literally five channels: it's Google, Uplovin, and Facebook. And the Facebook is the biggest one.

Speaker 1 Uploading, not really.

Speaker 1 So it's where.

Speaker 1 Okay, I'm actually on the fourth.

Speaker 1 So it's the bridge mechanic Bridge and yeah.

Speaker 1 So it's they're just taking everything that works in last war, right? It's one minute long

Speaker 1 upgrades.

Speaker 1 This is all in the game, basically. This is all all of it is in the game.
So nothing. You can play all of these scenarios.
They have a lot of these.

Speaker 1 all of these like creators

Speaker 1 they use it actually in the in in the last war as well

Speaker 1 really interesting but then this is what this is the only

Speaker 1 one yeah this is taken from dark war survival because it works for them there

Speaker 1 so this is like apocalypse whatever ai generated uh screenplay yeah and i think this is just like dark warp oh wow it's like even 3d

Speaker 1 yeah

Speaker 1 it's very very cool it's it's and also like um the vibe and everything and like the the voiceover is actually it's pretty pretty good it catches the attention and i wonder this was not not there before, like they never had 3D.

Speaker 1 No, no, no, no, no, no, no, no,

Speaker 1 first-person camera in there. You know, AI evolves.
Yeah, AI evolves. And we were talking about this in December.
It's March, and it's like

Speaker 1 pulsive growth. Explosive growth.

Speaker 1 So, yeah, this is pretty cool. But this is the only one that I saw.
So it's.

Speaker 1 I think I saw a few.

Speaker 1 Yeah, maybe. There's one more with like the

Speaker 1 floating house on the water.

Speaker 1 Yeah.

Speaker 1 What a hook. Mob control.
Way. What mob control?

Speaker 1 What a hook. They mob control it.
Yeah, they have your mob control stuff. Yeah, there's mob control.
Yeah. And it's like literally even the

Speaker 1 numbers, like 96, 69. They use it, like, mob control uses this.
And we were, we were talking about this on the, I think, December or January, not December.

Speaker 1 More creative trends.

Speaker 1 It is just one-to-one. Just with zombies.

Speaker 1 Which is nice. It's the same thing.
Again, same thing. We have this, and this is the girl.

Speaker 1 And this

Speaker 1 is the only thing. I'm not sure, like, why is

Speaker 1 Matryushka here, basically?

Speaker 1 Whatever.

Speaker 1 I mean, we are not going to go that further from here. I mean, this is what they use.
This is it, yeah.

Speaker 1 This is pretty much it. Nothing else.

Speaker 1 So we're in the early stages of this game's growth, though, right? So it's going to get exactly like we if we checked last year, right?

Speaker 1 Didn't use their Trump card yet.

Speaker 1 Yeah, look, this is the one that is

Speaker 1 yeah,

Speaker 1 it's getting the majority of the uh of the impressions.

Speaker 1 So you just UGC like Pool Day or something like that, you think? Or like no, this is a real person. It's a real person,

Speaker 1 visual person.

Speaker 1 They used a lot of them in the last war as well. But then, then, yeah, this is the

Speaker 1 this is my favorite. Oh, the meme.
Yeah, the meme one.

Speaker 1 It's me,

Speaker 1 but there was

Speaker 1 fake downloads, no,

Speaker 1 and then it goes to the

Speaker 1 I need to sleep brain meme. Yeah, I need to sleep.

Speaker 1 Yeah,

Speaker 1 come on, brain. Yeah, I mean, we we I think we saw it somewhere at some point in

Speaker 1 some of the creative trends.

Speaker 1 So you have all the all the creators combined with the gates mechanic and the shooter, which is basically in the game.

Speaker 1 I can imagine

Speaker 1 how much time it actually took them to repurpose this into what it is now.

Speaker 1 It was like a fraction of a production cost

Speaker 1 compared to Last War Survivor development. Yeah.

Speaker 1 Oh yeah, absolutely. I mean,

Speaker 1 that's the beauty part of it.

Speaker 1 They have all the scenes and everything

Speaker 1 and even in the UA. We're literally getting back to the old days of machine zone, man.
Think about it. Yeah.
Same game in Greasekin three times. Yeah, but this is not grease skin.

Speaker 1 Yeah, because you need to do it differently now. You need to change the onboarding, change the creatives, change the tone, feel, whatever, all of these other things.

Speaker 1 But basically, the Forex kind of core stays the same. It's just much more upgraded Forex core.

Speaker 1 Yeah, because I think this is actually the plus one with the AI girls. With the Dark War, it's kind of plus one on the survival theme and all the AI creatives.

Speaker 1 So it's, I mean, if you you think about it, it all makes sense. You can see,

Speaker 1 you can see the timeline.

Speaker 1 All the memes.

Speaker 1 Oh, my God. Finally found an authentic game from the ads.
I mean, they are playing this card.

Speaker 1 But it's not lying, man. It's not lying.

Speaker 1 That's the beauty of it. You play these things all the time.
Everybody is like, you know, like people say, oh, you know, these fake ads, but it's not fake. You know how the PvP arena works? It's this.

Speaker 1 Exactly.

Speaker 1 Exactly. Last words, it's you play this.
You saw it when Yaku was playing it. You can't say this is fake.
It's just part of the onboarding. It's part of the game, actually.

Speaker 1 So, how can you say this is fake? Well, you can't because it's not.

Speaker 1 That's it.

Speaker 1 Yeah.

Speaker 1 More of the same, basically. All the same.

Speaker 1 The funny thing is, all these Chinese games are pretty big on Facebook and Google. I see here.
We have one playable on Appla Vin which is not even I mean scaling

Speaker 1 okay

Speaker 1 yeah it's not even scaling that much it's it's there something is happening this usual kind of

Speaker 1 whatever you played just a few moments ago

Speaker 1 see that's the only part where the girl is shown she's in the logo

Speaker 1 okay now I can find

Speaker 1 that the girl is only shown in the logo that's the only part where she's shown

Speaker 1 on the left-hand side. Right.
Yeah, in the A and Taylor.

Speaker 1 Yeah.

Speaker 1 Nowhere else they show the girls.

Speaker 1 Well, yet. Yeah.
That's the thing. It'll be there.
No, they'll be there.

Speaker 1 Yeah, absolutely. There you go.
Okay.

Speaker 1 And that's pretty much it. Like, nothing else.

Speaker 1 It's like the interesting. I'm just thinking, oh, this is kind of a little bit different.

Speaker 1 You're going to get the same credit as we had for Apex Girl. It's just a matter of time.
Oh, yeah.

Speaker 1 That's absolutely happening.

Speaker 1 It's absolutely happening. Apex Girl already is running completely different creatives by the time we review it.

Speaker 1 Yeah.

Speaker 1 One question. Forex as a genre, is it growing or are people stealing the revenue from each other? So

Speaker 1 let's say Forex makes in a month, let's just say for Simplicity, 100 million. Is that still the same as six months ago with these games? Or are they getting you?

Speaker 1 You can show the Forex genre in Celsotara and see how it actually goes.

Speaker 1 If you go to the sub-genre.

Speaker 1 So we're here.

Speaker 1 I think the only way to do it would be to actually pair the games together

Speaker 1 in a specific chart.

Speaker 1 If I understand correctly, I can't really... Because this is, yeah, this is growth.
If you see this.

Speaker 1 Yeah, that's the category in overall, right? Yeah, that's the category overall in

Speaker 1 growth terms. We can do a growth percent not growth percentage doesn't make sense.
So absolutely

Speaker 1 change the graph.

Speaker 1 So let's see one last year you wanna have there? Yeah.

Speaker 1 Yeah, so eight hundred percent will last for survival. I mean, it doesn't really show what we need, right? But yeah.
Yeah.

Speaker 1 Yeah, if you want to like stack graph of like all the top games, like I would need to click all them manually into a compare chart, if I understand.

Speaker 1 Yeah.

Speaker 1 that is a way how to do it but yeah i think it's growing actually

Speaker 1 um i would say it's growing or at least the the companies we are talking about are growing like century games is growing

Speaker 1 last war wasn't there a year and a half ago and now it's making shit ton of money so it's definitely growing yeah and whiteout survival same and it's still growing yeah it's still growing they're not going but like a year ago there were other forex games games, right?

Speaker 1 Like

Speaker 1 they were, but not that big.

Speaker 1 Like Century games, there will be water survival. Oh, like that.
That growth, it's insane.

Speaker 1 I wish you could just do this by category, so you could get like a line chart with the categories and the revenue of the categories.

Speaker 1 You mean all the categories?

Speaker 1 No, Forex, but

Speaker 1 for all the categories. Yeah.

Speaker 1 like tell me what you want to see but i don't know what what else i can click like all the games in the forex genre bunched together and their revenue over time yeah

Speaker 1 but it's like

Speaker 1 yeah exactly

Speaker 1 not here yeah

Speaker 1 whatever yeah don't know if i can click here somewhere like put in compare chart

Speaker 1 I'll give you the screen. Yeah, if you know how to do it, do it.

Speaker 1 I'll do it in a different way. Because there was a mobile mobile,

Speaker 1 you know, gaming trends. And there is

Speaker 1 yeah.

Speaker 1 So revenue growth forex strategy.

Speaker 1 It's 2023 versus 2024.

Speaker 1 So Casino because of Polygo, and then this one because of last word, right? So I have it. I have it.
There you go.

Speaker 1 Yep.

Speaker 1 So of course there is a possibility of doing that, but I'm kind of checking that.

Speaker 1 Found the button.

Speaker 1 Yeah.

Speaker 1 There's 200 games here. Nice.
Yeah.

Speaker 1 Exactly. Whoa.

Speaker 1 Yeah, there you go.

Speaker 1 So is that taking you revenue from RPG games, you think? Or is it just completely greenfield

Speaker 1 for everybody?

Speaker 1 Yeah. just checking air for everybody.
So, so it's what like

Speaker 1 January 2025, 350 million a month?

Speaker 1 Yeah,

Speaker 1 all of G is like non-existent.

Speaker 1 But that's the usual category, like top 5% take 90% of revenue. Yeah, or even more.

Speaker 1 So, you see,

Speaker 1 is that like the Chinese dragon? Or

Speaker 1 this is the Chinese tidal wave that's rising at us.

Speaker 1 That's a backwards tsunami growth. Yeah, exactly.
Tsunami that's gonna float. But you see, like, last war is what 30%, whiteout survival is 30% of the whole thing.

Speaker 1 Yeah, Game of Thrones conquest is 15%,

Speaker 1 total battle 5%, and then we just go slower.

Speaker 1 Yeah, yeah, yeah.

Speaker 1 So there you go. Yeah, it's definitely growing, Felix.
Yeah,

Speaker 1 now we know. Yeah, wow.
As you can see, as you can see. Okay, nice.

Speaker 1 Okay, pretty cool. Okay, so

Speaker 1 I guess that's it, right?

Speaker 1 Thank you very much for coming, uh, for to tuning in. Please subscribe, share this episode, um, as you did with with Top Girl.
I like that fifty K views episodes.

Speaker 1 So this is borderline softcore porn, uh, which we are gonna see way more these days, I guess, unfortunately. But uh, well, this is where the gaming industry is and where it goes next with AI.

Speaker 1 Right. Thank you.
Subscribe.

Speaker 1 Join the Slack channel and see you next time.

Speaker 1 Bye-bye.