
Top Girl meets Last War! Last Z: Survival Shooter review
Last Z: Survival shooter is basically a Top Girl with AI girls as heroes mixed with a Last War 4X core. Top Girls are everywhere. It's a new Waifu game in the West.
We explore the mobile game Last Z Survival Shooter's gameplay mechanics, character dynamics, and monetization strategies.
We discuss the game's onboarding process, the integration of AI, and the cultural references embedded within the game.
The conversation also touches on regulatory challenges facing the gaming industry and the future of the 4X genre, highlighting the trends and metrics that indicate growth in this sector.
Ending with reflections on the implications of these trends for the gaming landscape.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
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Chapters
00:00 Introduction and Context
04:06 Game Review: Last Z: Survival Shooter
07:11 Analyzing Game Metrics and Trends
10:16 Onboarding and Gameplay Mechanics
13:14 Character Dynamics and AI Integration
16:09 Monetization Strategies and User Engagement
19:10 Cultural References and Game Design
22:07 Conclusion and Future Insights
25:44 Game Mechanics and Character Development
28:11 Creative Strategies in Game Marketing
31:07 Trends in Game Advertising and Regulation
37:07 AI and Game Development Innovations
41:10 Revenue Trends in the 4X Genre
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
'Last Z: Survival Shooter' blends familiar mechanics from previous titles.
AI integration is becoming increasingly prevalent in mobile games.
Monetization strategies are evolving, focusing on user engagement and character dynamics.
Cultural references in games can enhance player connection and engagement.
Regulatory challenges are emerging as the industry grapples with content standards.
The 4X genre is experiencing significant growth, driven by successful titles.
Character dynamics play a vital role in player engagement and game success.
The gaming industry is increasingly leaning towards content that appeals to basic human needs.
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Full Transcript
It's kind of crazy.
One thing about this AI stuff, because it's basically, you always say it's gaming and porn that lead the way of new waves. Like this is exactly...
Porn and then gaming afterwards. Porn first, always.
Yeah, porn first and gaming. It leads to gaming.
Then afterwards to gaming. Yeah.
Yeah, but it's just like, for me, it seems that somebody was looking at the Top Girl game. Mate, UA, master eyes on the prize Tracking data through the cyberspace skies Felix acts colors like a wizard in disguise Jackups, craft the realms, lift us to the highs.
Did you not hear that? Not for long, but not for long. Hello, everybody.
My name is Matej Lancharic. I'm Felix Brabberg.
And I'm Jakub Remyar. And we are your hosts.
And Jakub turned off the auto-zoom camera. It was never turned on.
It was some glitch. I was about to leave the podcast forever and never talk to you.
Of course, it was turned on. man.
Even Philly was turned on when he was wondering what's happening. Anyway, okay.
So last time we reviewed MoCo, I came back from GDC. It was great.
Everybody said, thank you very much for awesome content and you are the best podcast in mobile gaming and we're listening to you, not the other podcast because that's what we did in the previous years but not anymore. So thank you very much for the support.
Love it. And today we are talking about very, I don't want to say spicy because it's,
that word is used so much. As spicy as it gets.
It's a,
it's a real,
yeah,
it's a game review
and it's going to be
a game review
of
The Last Z
Survival Shooter.
If you don't know about this game,
you should.
And this should be banned.
When we talked about Top Girl, I thought that's, that should be banned. That's not the top girl i thought that's that should be banned but no no no no no no no this should be banned absolutely so yeah i'm not sure if you even want to show the gameplay i guess i guess everything the numbers first before the gameplay just because it's so saucy?
Let's start with the numbers first
It's interesting, I was looking into the numbers
and there's only Android version
iOS probably hasn't
approved it
Maybe?
I was looking at it, I couldn't even find it
Give me a second
It's not there
It's not there
I tried on iOS
Thank you. find it on wait a second it's not there hmm I tried I tried on iOS I couldn't find it I wanted to play the game it wasn't there it's here yeah but it doesn't exist hmm which is interesting exactly it's interesting whatever that means in terms of the revenues yeah this dark war is there yeah no shit are we talking about Dark War I didn't know it's the same account oh really I'll get to it anyway the numbers usual how do we call this like Chinese dragon what is this thank you very much for listening.
I think we should end here.
We have left the realm of slow hockey stick and we have entered the realm of the dragon.
Chinese dragon growth.
Oh my god.
But it is, man.
Honestly, we talk about this.
This is, for instance,
this is typical Chinese dragon.
What would you expect there? Okay. Man, go back.
I'm speechless. Okay.
It doesn't happen too often. We already talked about this.
Anyway, last Z, for those who knew, we back to reality Forex on the Chinese side. As usual, the cookie cutter bread and butter stuff.
So, this was Soft Launch December 2023cember 2023 long time ago we were talking about it on the previous episodes of soft launch sonar i guess or where yes a little bit i hinted it during dark war episode because i was talking to their account because florente games is again an account of river game the guys behind top war the guys behind last war survival the top game in the current forex charts this one make a first fun or fun fly or whatever all the different accounts oh by the way you should check out the episode we did with jk oh it seems that century finally took them over in sensor tower There's still a big dark pool of money here, right? Because we're using web shops, right? They're using everything. We don't see that.
Anyway, so this started scaling at the start of the year, last year. And now it's scaled to...
Didn't see that coming. And now it's scaled to somewhere like 300k a day.
Which I think is way more, by the way. Yeah, it's probably way more.
Country filter, 50% revenue from US. So legit Western game.
And then if we go into downloads, we see that that it's it really started scaling just around this February. A month ago.
Yeah, a month ago. There's a lot of traffic coming from India.
I don't know what. I can understand why.
Maybe they're just feeding the whales like the usual tactic. Do you know our Top Girl episode?
Like, where is the view?
I don't know. Where are the views coming from?
It's like 50k views for
that episode, and most of them
is India. So, I mean,
no surprise
there.
You should definitely go
check out the Top Girl episode as well.
Which is the most watched episode on our podcast.
Yeah, and this is going to be the
follow-up. Yeah, this is going to be even more watched.
Anyway, this comes to something like 120k downloads a day, which is the typical Chinese Forex kind of full-blown UA machine. That's there.
Full-blown UA machine, Chinese Dragon Girl. Like, what the fuck is happening the fuck is happening? I think this is how Jakob expresses optimism.
I don't know. I can't tell because the camera is not zooming and zooming out.
Here is the traditional increasing hockey stick worm tale. So just so you know, on the same account, there's the other game we covered before, which is Dark Horse Survival, which already scaled to something like 600k a day.
Just saying in between. In between what? In between we covered it last time, which was like three or four months ago.
Yeah, yeah. Well, December.
Yeah. So if we go to the game and what we do now, as usual with these, we first go through the onboarding, how it happened.
Because that's always very nice to see the 4X onboardings with these games. So there's this zombie apocalypse thing and we immediately go into our usual the thing that looks like creative where we are back to the gates barrels by the way barrels are like so so in in currently trendy barrels are so last year with evony man really yeah okay but there are barrels everywhere here doesn't matter yeah but not in the ua yeah not in the ua by the way yeah ua is different topic i'll talk about that one well just ask because you always say oh we will cover that later and we never do i'm just like i was baffled by like not using the main point of this game in the ua oh yeah well that Well, that's true.
There's only one AI-driven video
and then there is already
like one lady from the back.
Only one.
Yeah, yeah.
So, I don't know.
This game is not full-blown UA yet.
Yeah, yeah.
But that's the thing.
Anyway, so you start with this thing,
which is, again, very similar.
The whole thing is very similar to Last War Survival. It's pretty much their template, and now we see it.
By playing Last War Survival, by playing Dark War, by playing this game, it's their 4X template. And not even the template of the actual 4X gameplay, but the onboarding template.
They have a very specific 4X template. I'll show you how it works.
And they added this bonus time thing into it or whatever. This was not there before.
At least not in Last War. So we'll see.
This goes directly as in Last War. It's Last War.
You enter the city, you start punching stuff, blah, blah, blah. You unlock the HQ, blah, blah, blah.
More
levels, blah, blah, blah, blah, blah.
Somewhere there's a...
Where she is? A girl character appears.
Still a bomb.
Oh, Vivian.
There we have her. Yeah, Vivian.
That's top girl quality.
Yeah, we'll get to it, man.
It's over the top girl quality.
So, yeah, she enters the prey prey as usual. She's the narrator.
All the physics, exactly. In Last War, there's also the character, but no physics.
And I think not even AI. Like, that character seems to me it's like...
And drone 2D. This is like an AI...
Oh, there you go. There she is.
Yeah, there she is. And we are back to our favorite gates mechanic immediately.
This is fourth minute of the tutorial. And we go on forward, forward, forward.
Same thing here. There's actually now, like this is where it starts.
So there's actually a cinematic pretty much done where through a keyhole you see like a girl, a nurse.
And this is why it's not on iOS.
Yeah, maybe this is why it's not on iOS.
I mean, Top Girl is on iOS, come on, man.
Top Girl is on iOS, so I don't know.
So a zombie attacks our nurse girl and we're going to save her.
Of course, we're going to save her
through the mechanic of the shooter game.
And then...
Last War meets Top Girl.
This is basically Last War meets Top Girl
and supercharged.
So yeah, on steroids.
Yeah, and the Top Girl part.
Yeah, on steroids.
So
this continues for some time.
Yeah, we save
the girl. She's very happy.
Angelina. By the way,
Thank you. so this continues for some time yeah we saved the girl she's very happy Angelina by the way now she's 3D she's 3D but later down the line we'll see her AI generated human like not 3D see the other girl't know.
Yeah, there we go. There you go.
Yeah, she was again AI generated and AI animated. So we continue to unlock the city as usual.
More of these, blah, blah, blah. Yeah, there's the giant boss, a little bit of cinematic.
Yeah. Inspector Katrina joins in the fray.
She's the sheriff or policewoman
of the town and of course
she's gonna help us
during combat. I think there's a flashy
intro when she enters the...
What was it? What was this? I think
we skipped it probably.
It doesn't matter. It's just soft
porn again.
Continues.
As usual. There's a nice...
Bl again yeah nothing else again continues blah blah blah evil guys go in and they kidnap uh the the character yeah there she is she joins the fray uh and then yeah so vivian gets kidnapped as usual because remember last time there was the girl sitting on the bomb oh yeah of course yeah someone needs to be in danger that's like every chinese forex it's like there's a character uh like a woman character that we're going to kidnap and you need to save her otherwise uh nothing will happen as usual so we continue and then we get on the usual road and the the road being here, where you suddenly, outside of your city,
you go step-by-step in these shooter scenarios, where you get more rewards, and you unlock the features of the game.
Last War.
Yeah, this is basically Last War or Dark War.
Same thing, more of the same.
So we end up here, and there's again exactly like Dark War.
This is just more closer to Dark War, because you could see that they're just reusing the template of these pictures.
And you have the AI generated pictures of Vivian.
Last time it was AI generated pictures of a dog that we were supposed to save.
So goodbye dog, you're not needed anymore.
We're going to use a fancy AI girl that we're going to need to save from zombies because she's going to be kidnapped and she just sits there all the time. So that's there for the tutorial.
If we go back to the actual gameplay, this is how it looks afterwards. If you...
Wait, can you show me the hospital? Wait, why do you need a hospital? Because it's a... Forex.
Yeah, so just saying that they really are screwing it up top notch because as you saw there, the character gets pretty much nearly naked. This is how it looks as it finishes the whole thing.
Jesus Christ. Basically.
So that's there. But the important part is this is the first waifu game that's probably going to be successful in the west because all the characters except our hero william which is some if i understand analog on walking dead character from there which i didn't saw all of them are female which is a sample feature of a waifu game and they are definitely waifu game because at some point later down the gameplay somewhere here on the road, I think I'm on the road somewhere here, still have some levels that I can go here, you unlock the villa and this was not there in last war because I could talk about all of these features and like, they are great and nice, but it's basically last four, like for instance, our, our, yeah, it's all of these trucks, our, whatever, like HQ.
Then we have the usual kind of hero that the switches from A to S that you can buy forever. And he sits there in your, in your HQ somewhere here.
Hello, Katrina. Yeah, goodbye.
By the way, they added this Legend of Mushroom mechanic that in the global chat you can find these gems and these envelopes. This is from Legend of Mushroom.
That's quite interesting that they added there. But yeah, that's pretty much like all bread and butter.
We have our usual map with stuff and like, you know, our usual radar and like stuff around that and so on and so forth. Yeah, the usual Forex.
Yeah, the usual Forex stuff. They used across the whole portfolio.
It's basically the same game, but just upgrade. So let's just talk about stuff they changed.
The important one. You already see how they changed and spiced up the onboarding.
The other thing... The stuff is very good for it.
So other thing they changed is that... Porned it.
Yeah, they porned it. It's kind of crazy.
One thing about this AI stuff, because it's basically, you always say it's gaming and porn that lead the way of new waves. Like, this is exactly...
Porn and then gaming afterwards. Porn first, always.
Yeah, porn first, then gaming. Porn leads to gaming.
Then afterwards, you're gaming. Yeah.
Yeah, but it's just like, for me, it seems that somebody was looking at the Top Girl game that we... Of course.
That Top 4 Fun is doing, which is, by the way... Where is this? Here we are is here we are here still scaling up we're doing like apex girl now yeah it's called apex girl now it's still top girl it's quarter million a day i don't know by the way what happened with the ua but there was some hiccup or whatever i don't know what's this valley of nothingness it's going back yeah it's going back and there by the way all the rage with the alien creatives like those Those critics, yeah.
I'm going to talk about it. Creative review.
Yes, I'm going to talk about the creative trends for sure. That's going to happen.
Yeah, that's going to happen. It's insane.
Yeah, anyway, so they basically completely populated the game with these AI girls from Top Girl and they're pretty much everywhere in all the menus,
in all the events, in all the offers,
in all the...
The whole event calendar is basically them
where they are just like...
It's pretty much the whole UI is full of them.
And then this is the kicker.
So we have the villa,
which is basically the messenger from Top Girl. Ah, from Top Girl.
Apex Girl. So they did it a little bit differently.
Top Girl, Apex Girl, what they did there is that you can chat with the girls, and they occasionally send you some pictures, but those pictures could be like random stuff, like view of a, like I'm here in like the mountains or whatever. It's of a girl this is basically like custom built only fans where like you literally have some kind of what? just scroll down and then you need to use energy to actually view it and you know a lot of energy is it the same energy as in the game? No, no, no.
This is special energy only for this. It is only fun.
It's just soft core porn. If you want to refresh this, man, if you want to refresh the energy, it's 400 diamonds, which is something like 9 euros.
No. It is custom built for only fun Oh my god, this is brilliant.
Yeah, so you have each of the girls where they have like, where we are, you later unlock gallery where we are. Yeah, so each of the girls have their own kind of like photo album that you saw.
Look at this filthy bastard. I uncovered all of these almost.
No, no, no, this is uncovered because you get the I rolled the SSR girl so she yeah this is research purposes the best part was it when like they also add like cinematics into it so you also unlock those so stuff like that which is this was for free one because she's a campaign character. Oh, yeah.
The most one that stood out to me is... Where was it? Yeah, the Vivian one.
Because there's this scene which they actually rip off from a Czech movie. And you can hear Czech language.
I know what it is. Yes.
Yes. They rip it off.
This is exactly from the movie. Oh, my God.
I know what it is. Yes.
Yes. They rip it off.
This is exactly from the movie. Oh my God, I know what it is.
Yes. So they literally rip the scene from the Czech movie and you can hear the original voiceover from the movie.
They're even speaking Czech language here. Fucking hell.
Oh my God. Yes, that's it.
That's it from Viva Kerekesh. I know.
Oh my God. This is insane.
Yeah, I was like... I mean, she was in the red dress though.
So it's not exactly the same. But the scene is like one-to-one copy.
Yeah, yeah, yeah. So we have this OnlyFans thing pretty much built into it, which I guess is super pricey because if you see how you actually get these things, like the energy for this,
like this is pretty much even nothing, upgrading it,
but the energy for the laugh texts
and like amount of stuff that you get,
like it's like 20 minutes for like one or something
and you get like, even chatting with the girls,
by the way, consumes energy.
It's not just that every photo you need to pay.
Just chat with them and like...
Oh, you beat 10 per message.
Yes, 10 per message, not a photo.
So, see?
And until you even get to the final message, it's like, goodbye, your energy cap.
So, they really upped it up, let's say.
So basically they're monetizing people's horniness.
Yes.
We're going to play the movie.
Yes.
No, don't play the movie, Matja.
Do, come on.
It's the same scene, basically.
Exactly the same scene. Yeah, exactly.
As I said, the voiceover is there. Look, look, look.
Go there and check it. It's exactly the same scene.
Seriously. What the fuck? Look.
Of course they do it. Of course they do it, Ben.
Oh, my God like seriously, wow. Okay, it's 2011.
It's from 2011. Now you play.
Jesus Christ. Who knows, maybe there's some, you know, Czech brothers on the team.
Oh yeah, sure, of course. Yeah, most probably.
Come on, seriously. Send in your guys to make it nice.
Yeah, I mean, you just say, just say yeah like i wonder why this is being downloaded so much in india read into what you will i mean you just you just put into the into the google like top safest moments in the film history or the movie history and then like this is one of the top ones. That you can show on YouTube.
Yeah, exactly. Okay, so you can continue.
Yeah, so back to the thing. I was laughing so hard when I saw it.
Yeah, yeah. And the moment when you hear the Czech voiceover, when the characters start speaking Czech, that's the best part.
That's the best part Do you think like they use some AI tool just to remake
the same scene
just with,
you know,
like I'm kind of,
I'm seeing these
re-textures.
That was 3D.
Like it was 3D.
Yeah, it was 2D.
Yeah, okay.
There's too much.
But then why would
you put the Czech
voiceover on it?
Yeah, it's like,
come on.
It fits it because
there's like most of
it is just music.
There's just like
a few words at the end.
Okay.
Okay. Anyway.
Yeah, let's get the thing. You get the girls through gacha as usual, like nothing really to it.
The typical Asian shard plus hard gacha where you until you get all the shards, you first
unlock the girl and then you get her shards to pretty much upgrade her up.
Very, like even basically last war template, nothing to it. I think this was not there, this refugee gacha, which is like different because you have like a pick from three refugees.
These are like the workers. Think Frozen City when you need to populate each building with like additional workers there, where again, you have like try your luck stuff.
And by the way, this is the part where AI really helps. I show you uh where so these are the yeah you see the images yeah at some point they like said like we need to generate so much that we don't care we just use the same faces it's all like the same people again yeah yeah it Yeah.
It's just like we don't care.
That's okay.
But yeah, I mean, same faces.
That's it.
That's what we end up with.
So yeah, this was not there that this upgraded.
I don't know.
I think the upgrade tree is a little bit different here
than the previous one is the one that's
horizontal instead of vertical.
By the way, the whole game is
landscape instead of
portrait because last
war is portrait.
And then
yeah, I think that's pretty much
it. Again, it's their template now
this whole road of these levels.
I think the other big difference
is that they took away from this
a little bit more. It's not the focus
on Fortem anymore and this basically
I think speaks why they have the
Thank you. I think the other big difference is that they kind of took away from this a little bit more.
Like it's not the focus on 4Time anymore.
And this basically, I think, speaks why they have the top girl girls there.
Because the shooter before in Last War Z was there to kind of lower the CPN mainly.
He was all about it.
In Last War?
Yeah, in Last War.
You know, the...
You say Last War Z.
Last War.
Last Z.
Okay.
So Last Z, because the shooter still works, but now we have the girls. We don't need to really focus on that that much.
So we rather, you know, give you the girls. And the girl stays there forever because, you know, you need to kind of have them in your team.
And by the way, all of them has like completely like unheard of catchphrases like yeah let's not even talk about what they say. I mean not like talk about it come on like people need to know.
Like it's pretty much like the usual thing that you would hear in like a software movie. But the thing is that they are integral part of the game
because they're representing the power of your army.
You know, you need all of them upgraded pretty much
because of like multiple reasons.
Because if you go here on the map
and if you go against some kind of a boss or whatever,
like, of course, we need to have the rooster of our characters
that's pretty much going against...
Rooster?
Roster.
Roster.
Rooster you eat.
Yeah, I know.
Tyler, rooster.
I don I know. Tyler Rooster.
Tyler Rooster. I need to send you both to English classes.
Tyler Rooster. Tyler Roosters.
So you have like three lines of this that you need to use at all times. By the way, there are now like faction bonuses that were not there, think.
It's a little bit of AFK Arena. So if we go here, we can play one and I'll show you.
By the way, the S tier Katarina is really OP. Here, see? So faction bonus is like AFK Arena where if you have like...
These girls now have elements and stuff like that. Stop saying her name.
It reminds me the name of my daughter and it makes me sick. Yeah, so we go into fight and there's by the way a new thing which is this kind of car that slams in at some point, I don't know when, where it does a lot of damage.
Uh yeah, here it is. Just like random car firing stuff and like running into the monster truck.
Yeah. Why not? Boom.
Monster truck. Good old maker.
Good old maker. And yeah, the ST character has this ability to summon like 10 policemen with miniguns.
So that's always, always good. And the monster truck is now a new upgrade vector.
And you're going to get fucked. Yeah.
It's actually quite hard, no? It's just like HP damage scaling gating. Oh, yeah.
Okay. I just need to upgrade the characters more.
That's it. All right.
So if we go here, somewhere here was this garage. Yeah, there we are.
So we have our monster track and we need to upgrade it because, again, it's just additional damage. This was also not here in then we have like whatever a tank destroyer destroyer whatever yeah the bigger the better yeah but uh tldr so what's happening here is the usual hobby template
we have our game and we have our stable meta and we just upgrade it with every single game and
try to focus on ua onboarding which we will throw pretty much anything into the mix to lower
I'm going to go lower the CPI. I mean literally anything.
Like AI made only fans. We don't care.
Yeah. The thing is like it's not in the creatives at least I didn't see it yet.
This is the big difference for me. If you go into Top Girl, you see that the creatives are just AI-generated girls.
Because there's nothing else. Here, there's the shooter, the gates.
No, they still have some creatures with the dancing, whatever, something. Like, a few of those.
But this is like 5%. Here, none of the creatives are the AI girls.
None of those. I didn't see that AI.
I only saw and I will show you. Because in the game they're everywhere.
The girls are pretty much everywhere. In the menus, in wherever you can go.
I think it's coming because there's no iOS. It's not iOS.
There's only a handful of UA channels. If you go, can you check when they started scaling actually? It's a month ago.
If they started scaling like two weeks ago, I would say they saw our PVX episode because today's episode is brought to you by PVX Partners, The simplest and most effective credit line for marketing. If you're scaling your game or gaming business and need funding, just visit pvxpartners.com.
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So thank you, PVX Partners, for sponsoring this episode. And don't forget to use the promo code TYLERSROUSTER.
And if you use that promo code, PVX Partners will be very surprised. Yeah, surprised.
Invite to a delicious dinner of a rooster. Yeah.
And if you speak to the team, make sure you say Tyler's rooster. Let us know what they say because that would be funny.
I'm opening a new fast food. Tyler's rooster.
Taylor's rooster. We're going to only use AI roosters.
Well, never mind. I'm not going to continue there.
Anyway, so thank you very much. So what? Should we go into the UA part, actually? Yeah, I want to see.
Let me just have a sojournistic thing, I guess. Review stuff.
So we're going this way like we saw it with Top Girl
now we saw it with the biggest genre
pretty much leader
that they're jumping on the strand
which means it's a matter of time
until other genre competitors
and other genres will jump on this
well and I will kind of
say other thing
because not all the genres
only male driven games
Thank you. jump on this.
I will kind of say another thing because not all the genres, only male driven games. Of course.
That we need to say because this is just very basic needs oriented. It's the usual basic needs.
I mean, yeah, of course. All the fake ads are going after basic needs.
Near that situation is a basic need. Now we have sex sells, pretty much a basic need.
I mean, this is getting us back to 2013 where you get all these boobs and tits across the Facebook until they banned it, basically. You had Forex games with like, images with like, yeah, chicks, nothing else, chicks and boobs.
And this is it. So, I'm, you got so excited no no my camera, no it's just a ring okay anyway what the hell okay here we go I'm a little bit surprised to be honest because if this is, as I said the biggest game on the market is now doing this, it means it really works.
The question is, how or if... Biggest game.
It's not the biggest game. Last War Z is the biggest game.
This is one of their new games from their portfolio. And it's already doing 200k per day without iOS, without using the AI girls.
I think they're kind of trying to figure something out and then launch iOS and then just go really big on the AI. Maybe the girl AI creators.
Yeah, yeah, yeah. I don't know.
Yeah, but the question is again, if this gets, if or when, or even if this gets banned or regulated to any point, because we're getting lower and lower as talked before, on the basic needs channel. Literally, next step is softcore porn.
Nothing else remains there. I mean, you know, we were talking about sexist creatives for years.
What happened? Nothing. Nothing happened.
Get that spoon out of your mouth, you little freak. Come on.
It's just, you know, until it's regulated, which, I mean, now in the UK, actually, Gossip Harbor got slapped because of the creatives. And they said, we removed all the creatives from UK.
That's it. From UK, nowhere else.
So the mobile police actually exists in the UK? Yeah, but only in the UK. Only in the UK because Playrix got slapped for this as well in the past.
Now it was Gossip Harbour, I think. Nobody else.
But it's not in the ads, it's in the game. Regulators don't see that far.
Exactly, that's the thing. Yeah, but as soon as you use it in the ads, then it kind of gets...
Come on, man, stuff like Azurline was using these things all over the place. Nobody was talking about this.
But Azurline, is it big in the US? No. No, it's not big in the US.
Exactly. It doesn't matter that much.
It will be big in the US. It already is.
Not this, but it can be. So yeah, okay.
Let's check the creatives. It's not going to be as interesting as we think.
As we think. And it will be so in here.
Because it's literally five channels. It's Google, Uplavin, and Facebook.
And Facebook is the biggest one.
Uplavin, not really.
So it's where... Okay, I'm actually on the fourth page.
So it's the bridge mechanic.
Yeah.
So they're just taking everything that works in the last war. Like, bridge and...
So, it's...
They're just taking everything that works
in Last War,
right? It's one minute long.
Upgrades.
This is all in the game, basically.
This is all... All of it is in the game.
So, nothing new.
You can play all of these scenarios.
They have a lot of these...
All of these, like,
creators.
They use it, actually, last war as well. Not really interesting, but then this is the only AI one.
Yeah, this is taken from Dark War Survival because it works for them there. It's just like Apocalypse, whatever AI-generated screenplay.
Yeah, and I think it's just like Dark War. Oh, wow.
It's like even 3D now. That looks really cool.
Yeah, it's very, very cool. And also, like, the vibe and everything and, like, the voiceover is actually pretty good.
It gets the attention. It was not there before.
Like, they never had 3D first person camera in there.
You know, AI evolves.
Yeah, AI evolves.
We were talking about this in December.
It's March and it's like
explosive growth.
So yeah, this is
pretty cool, but this is the only one that I saw.
So it's...
I think I saw a few.
Yeah, maybe.
There's one more with like the floating house on the water yeah what a hook mob control what a hook they mob controlled it yeah they have a few mob control stuff yeah there's mob control and it's like literally even the the numbers like 96 96 69 they use it like mob control uses this and we were talking about this on the i think december or january not december uh more creative trends it's just one-to-one just with zombies which is nice same thing again same thing we have this and this is the the girl and this
and this is nice same thing again same thing we have this and this is the the girl and this and this is the only thing I'm not sure like why is Matryoshka here basically but whatever I mean we are not gonna go that further from here I mean this is what they use this is it yeah this is pretty much it nothing else. So we're in the early stages of this game's growth though, right? So it's going to get exactly like we checked last one right now.
They didn't use their trump card yet. Yeah.
This is the one that's getting the majority of the impressions. so is this UGC like pool day or something like that you think or like this is a real person this is a real person and they used a lot of them in the last war as well but then yeah this is my favorite yeah the, the meme.
Yeah, the meme one. It's me.
But there was fake downloads now. And then it goes to the...
I need to sleep brain meme. Yeah, I need to sleep.
Yeah. Come on, brain.
Yeah, I mean, I think we saw it at some point in some of the creative trends. So we have all the creators combined with the gates mechanic and the shooter, which is basically in the game.
I can imagine how much time it actually took them to repurpose this into what it is now. It was like a fraction of a production cost.
Oh yeah, absolutely. Compared to Last War Survivor development.
Yeah. Oh yeah, absolutely.
I mean, that's the beauty part of it. They have all the scenes and everything.
And even in the UA. We're literally getting back to the old days of Machine Zone, man.
Think about it. Same game in Grease Skin three times.
Yeah, but this is not Grease Skin. Yeah, because you need to do it differently now you need to change the onboarding change the creatives change the tone feel whatever all these other things but basically the forex kind of core stays the same it's just much more upgraded forex core yeah because i think this is actually the plus one with the with the ai girls with the dark war it's kind of plus one on the survival theme and all the AI creatives.
I mean, if you think about it, it all makes sense. You can see the timeline.
There's all the memes. I finally found an authentic game from the ads.
I mean, they're playing this guy. He's lying.
But he's not lying, man. He's not lying.
That's the beauty of it. You play these things all the time.
Everybody is like, you know, like people say, oh, you know, these fake ads. But it's not fake.
You know how their PvP arena works? It's this. Exactly.
Exactly. Last word, you play this.
You saw it when Jakob was playing it. You can't say this is fake.
It's just part of the old warning. It's part of the game, actually.
So how can you say this is fake? Well, you can't because it's not. That's it.
Yeah. More of the same, basically.
All the same. The funny thing is all these Chinese games are pretty big on Facebook and then Google and here we have one playable on Uplawin which is not even I mean scaling that much yeah it's not even scaling that much it's there something is happening just usual kind of whatever you played just a few moments ago.
See, that's the only part where the girl is shown. She's in the logo.
Okay, now I can.
Matej.
The girl is only shown in the logo.
That's the only part where she's
shown. I see.
On the left
hand side. Right.
In the A letter. Nowhere else they show the girls.
Well, yet. That's the thing.
They'll be there. No, they'll be there.
Yeah, absolutely. There you go.
Okay. And that's pretty much it.
Like, nothing else. It's like interesting.
Just think, oh, this is kind of different. You're going to get the same creators we had for Apex Girl.
It's just a matter of time. Oh yeah, that's absolutely happening.
It's absolutely happening. Apex Girl already is running completely different creators by the time we review it.
Yeah, one question. Forex as a genre, is it growing or are people stealing the revenue from each other? So let's say Forex makes in a month, let's just say for simplicity, 100 million.
Is that still the same as six months ago with these games? You can show the Forex genre and see how it actually grows if you go to the subgenre. So we're're here I think the only way to do it
would be to actually pair the games together
in like a specific chart
if I understand correctly
I can't really
because this is growth
if you see this
yeah that's the category overall right
yeah that's the category overall, right? Yeah, that's the category overall in growth terms. We can do a growth percentage.
That doesn't make sense. Just go absolute.
And change the graph. So let's go one last year.
You want to have there? Yeah, so 800% for survival I mean it doesn't really show what we need right but yeah if you want to stack graph of all the top games I would need to click all the menu into compare chart if I understand that is a way I have to do it but yeah I think I think it's growing actually. I would say it's growing.
Or at least the companies we are talking about are growing. Like Century Games is growing.
Century Games is growing. Last War wasn't there a year and a half ago.
And now it's making a shit ton of money. So it's definitely growing.
Yeah, and Whiteout Survival is the same. And it's still growing.
Yeah. It's still growing.
They're not going anywhere. But like a year ago, there were other 4X games, right? Like.
They were, but not that big. Yeah.
Like Century Games, there will be Whiteout Survival. Oh, like that growth, it's insane.
Yeah. I wish you could just do this by category.
So you could get like a line chart with the categories and the revenue of the categories you mean all the categories? no, 4x but also be good for all the categories like tell me what you want to see but I don't know what else I on. Like all the games in the 4X genre bunched together and their revenue over time.
But as a line chart.
Yeah, exactly.
Not here.
Yeah.
Ah, whatever.
Yeah, I don't know if I can click here somewhere like put in a compare chart I'll give me a screen yeah if you know how to do it I'll do it in a different way because there was a mobile you know gaming trends and there is interesting yeah so revenue growth forex strategy it's 2023 versus 2024 so casino because of polygo and then this one because of last word right so i have it i have it there you go yeah so of course there is a possibility of doing it, but I'm kind of checking that. Yeah.
There you go. 200 games here.
Nice. Yeah.
Exactly. Whoa.
Yeah, there you go. So is that taking you revenue from RPG games you think or is it just completely greenfield revenue yeah it's taking it from everybody so is what like January 2025 350 million a month yeah all of these like non-existent but that's usual category, like top 5% take 90% of revenue.
So you see that, is that like the Chinese dragon or this is the Chinese tidal wave that's rising at that. It's a backwards tsunami growth.
Yeah, exactly. It's a tsunami that's that's gonna flood but you see like last war is what 30% whiteout survival is 30% of the whole thing yeah game of thrones conquest is 15% total battle 5% and then we just go slower and lower yeah yeah so there you go yeah it's definitely growing Felix yeah now we know growing Felix as you can see as you can see okay nice pretty cool so I guess that's it right thank you very much for coming for tuning in please subscribe share this episode as you did with Top Girl.
I like that 50k views episodes. So this is borderline softcore porn which we are going to see way more these days, I guess, unfortunately.
But this is where the gaming industry is And where it goes next with AI.
Right.
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