two & a half gamers

Where to get creative inspiration? That is always the hard question. Maybe the hardest one! Let’s dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative

This is not just another mobile puzzle game. Screwdom 3D is a MASTERCLASS in hybrid casual design, monetization, and creativity.

In this episode, we dive deep into how a small Vietnamese studio is

Last Z: Survival shooter is basically a Top Girl with AI girls as heroes mixed with a Last War 4X core. Top Girls are everywhere. It's a new Waifu game in the West.

We explore the mobile game Last Z

In this episode, Jakub goes into the intricacies of game economies, focusing on the concepts of spend depth and effective spend depth. He explains how these metrics are crucial for understanding

In this episode, we discuss Supercell's latest game launch, MoCo, exploring Mo.co gameplay mechanics, monetization strategies, and overall market positioning.

We go into the game's features, compare

Jakub and Felix discuss the latest trends in mobile gaming, focusing on new game releases, soft launches, and the impact of monetization strategies.

We explore unique gameplay concepts, particularly

In this conversation, Ömer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation.

He highlights the challenges faced by

Today, we discuss the mobile game Match Villains, developed by Good Job Games. We explore its gameplay mechanics, market performance, and the competitive landscape of mobile gaming.

The conversation

In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies.

Ridzki Syahputera from PVX Partners

This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining

We discuss the recent news of Applovin selling its gaming division to Tripledot for $900 million. We dive into who Tripledot is, its revenue model, and the impact of ad revenue in the mobile gaming

In this episode, we dive into the world of gacha games, focusing on the popular title Love and Deep Space.

We explore the game's mechanics, revenue generation, and character interactions while also

In this episode, we discuss the transformative impact of AI on video production in the gaming and marketing industries.

They explore the evolution of AI-generated user-generated content (UGC), the

In this conversation, we discuss the mobile game Vita Mayong, exploring its gameplay mechanics, user experience, monetization strategies, and user demographics. We delve into the game's ad revenue

In this episode, we explore Vietnam’s rapidly expanding mobile gaming scene, now projected to exceed USD 1 billion in annual revenue by 2025 and boasting a year-over-year growth rate of nearly

In this monologue session, John Wright discusses the current state of mobile game publishing, emphasizing the importance of collaboration between developers and publishers. He outlines the challenges

We review a new puzzle game from Vietnam, Goods Puzzle: Sort Challenge, discussing its gameplay mechanics, design, monetization strategies, and user engagement.

We explore the challenges players

Ever wondered why some games blow up while others fade into obscurity? We dive headfirst into the surprisingly complex world of Solitaire games—yes, Solitaire! Especiall, Candy Crush Solitaire! We

Our "monthly" live AMA is live. Check it out, and next time, ask questions in real time!

Secret quest: Jesse Lempiäinenhttps://www.linkedin.com/in/jesselempiainen/

https://geeklab.app/

In this

In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile

Today, we talked about how to break the charts in 2025 for hybrid and hyper-casual games. Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up.

Despite

In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He

Our conversation dives into the evolving landscape of game marketing, particularly focusing on the 4X genre and the dynamics between successful game studios like First Fun and River Game. The

We dive into the world of ad monetization in mobile games, reviewing several recent titles that rely heavily on ad revenue. We discuss the strategies behind these games, their performance metrics,

In this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading

In this episode, we explore game apps—their growth, challenges, and performance metrics. We examine monetization, user engagement, and the impact of offline and hybrid games while discussing

We explored the complexities of game scaling, user acquisition, and the mechanics of Century Games' new game, High Seas Hero.

In our discussion, we unpacked game progression systems, monetization

Felix Braberg discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift towards mobile apps, the increasing importance of ad quality, and innovative

We dive into the mechanics, revenue, and market positioning of the new puzzle game Color Block Jam by @rollic-games We discuss its gameplay design, ad revenue potential, user engagement, and

We dive into the closed alpha testing of Project Rise, a new game from Supercell. We discuss gameplay mechanics, user interface changes, and the challenges players face.

The conversation also

In this episode, Matej Lancaric discusses the critical relationship between Cost Per Install (CPI) and Lifetime Value (LTV) in mobile gaming. He explores how different game genres affect these

We dive into the phenomenon of Block Blast! by Hungry Studio, exploring its massive success in the mobile gaming industry. We discuss the game's impressive download numbers, user engagement

The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial

We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game

In this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam

In this episode, we delve into the latest industry trends, focusing on Magic Sort, a game gaining significant attention in Türkiye. We explore its gameplay mechanics, monetization strategies, and

In this episode, we are focusing on the game Dark and Darker. We discuss its mechanics, survival elements, class systems, and monetization strategies.

The conversation also touches on the trends in

In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the

In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also

In this episode, we dive into the latest developments in the gaming world, focusing on Path of Exile 2. We explore the game's mechanics, its free-to-play model, and the historical context of the

In this episode, our friend John Wright discusses his predictions for the gaming industry in 2025, covering a range of topics from the rise of anime games to the impact of AI on game development. He

In this episode, we explore the gaming industry's evolving landscape, focusing on CPI testing, game mechanics, and market trends. We also explore the new games in Soft Launch, the impact of new game

In this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of

In this new segment, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization

In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game

In this episode, we dive deep into the world of match3 games, exploring their core design, the evolution of game mechanics, and what it takes to succeed in this highly competitive genre. We look back

In this conversation, we have a guest Gonçalo from Boombit and delve into the intricacies of cross-promotion in the gaming industry.

We discuss the significance of cross-promotion for profitability,

We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape,

In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP)

In this episode, we delve into the unexpected success of the game Top Girl, exploring its unique gameplay mechanics, the influence of AI in its design, and the surprising elements of 4X integrated

In this episode, we discuss the gaming landscape in Vietnam, highlighting its rapid growth and potential. We delve into the specifics of Archero 2, comparing it to its predecessor and other games