two & a half gamers
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
Episodes (112)
đŸ Little Farm Story: SayGamesâ New #1 Title. The Ad Simulator Farming.
Today, we dissect Little Farm Story Idle Tycoon â SayGamesâ latest farming-idle hybrid that feels like a mashup of Dreamdale, My Perfect Hotel, and Idle Breaker.Key insights:Gameplay Loop:Clearing...
The 4 Generations of Rewarded Ads: Personalization + LiveOps = The Future of Offerwalls
In this special Two and a Half Gamers episode, Matej and Felix sit down with Zino Rost van Tonningen (TyrAds) to deep dive into the history, present, and future of rewarded monetization &...
Galaxy Defense Review: Bang Bang Survivor in space. Jakubâs Prophecy Still Unfulfilled!
Today, we break down Galaxy Defense, a sci-fi-themed tower defense/survival clone thatâs generating $100K/day in IAP with only around 135K DAU.đŻ Topics covered:Gameplay breakdown: lasers, turrets,...
Acecraft review: Retro Cartoons + Hardcore Gacha. Collectible Albums just hit Midcore!
We dive into AceCraft, Moontonâs new Tom & Jerryâthemed midcore gacha shooter that mixes Cuphead-style 1930s cartoon art with Habi-inspired systems and miHoYo-style monetization depth.Key...
(Live Case Study) AdMon for Beginners: Full Setup Walkthrough by Matej & Felix
In this special Two and a Half Gamers duet episode, Matej and Felix walk through how to set up Ad Monetization (AdMon) from scratch using Matejâs own test app as a live case study. This episode is...
âïž Epic Plane Evolution: The $150K/day Hypercasual comeback
We break down Epic Plane Evolution â Voodooâs hypercasual throwback hit thatâs pulling in ~$150K/day in ad revenue with over 100K daily downloads.Key insights:Gameplay: Players start with a broken...
đ€Ż Creative trends July 2025: Jonas Brothers, LEGO + Gucci in Mobile Ads? Yes, Really.
Our Creative Trends episode dives into the wildest UA creative trends of July 2025. We dissect the latest ad formats, AI breakthroughs, and genre crossovers reshaping mobile game marketing.Key...
Vietnamâs Rise Is the most inspiring story in Gaming by Felix Braberg
In this solo episode of Two and a Half Gamers, Felix dives into the Sensor Tower data that proves Vietnam is becoming one of the biggest forces in global mobile gaming.đ Key highlights:OneSoft at #3...
Wool Craze Story: The most annoying yet money printing game of 2025
In this episode, we suffer (literally) through Wool Craze, a yarn-peeling 3D puzzler thatâs taking the charts by storm. The crew dissects why this painful yet brilliant game is generating ~$100-120K...
đ Car Match Review: A 9/10 Product With with 3/10 UA Strategy = Heartbreaking đ
Grand Games is back with another puzzler and itâs a monster. Car Match has hit $120K/day, combining bench mechanics, Pixar-style cars, and a polished Royal Match meta. On paper, itâs a textbook case...
đ„ Clash Royaleâs $57M Comeback: Players cry pay-to-win, Supercell cries $2M a day by Jakub Remiar
This solo Two & a Half Gamers episode dives deep into Clash Royaleâs shocking revenue revival in 2025. Once seen as a declining nine-year-old title, Supercellâs classic has quadrupled revenue,...
đž UA financing Secrets: Scale your game without selling your soul
This episode of Two and a Half Gamers dives deep into UA financing with Jeff Cohen from PVX Partners, unpacking how mobile game studios can scale without giving up equity. Jeff breaks down the...
đ” Your competitors are mediating D2C payments for more margin. Are You? Use this hack!
Chip Thurston, Head of Gaming at FastSpring, returns to Two and a Half Gamers with explosive updates on the Apple and Google rulings that are blowing open the direct-to-consumer (D2C) floodgates....
Why most Soft Launches FAIL â And how to avoid the trap by Matej Lancaric
In this solo episode of Two and a Half Gamers, Matej Lancaric reveals his full Soft Launch Framework: the exact 40-page playbook he uses to validate retention, monetize effectively, and decide whether...
đłđ« Inside Mech Assemble: AI Memes, Skibidi Toilets & $170K/Day
How a Chinese Survivor.io Clone Is Printing $170K/Day in a Brutal Category?We tear into Mech Assemble: Zombie Swarm, a high-performing âshoot âem upâ thatâs managing to out-earn Survivor.io in a...
đ How War Drone 3D Hits $65K/day mainly with Organics, not UA. Warfare drone game from Miniclip!
We dissect Miniclipâs War Drone 3D, a surprise hit blending realistic drone fantasy, hypercasual onboarding, and ruthless gacha with relentless ad monetization. With over 50 percent organic downloads,...
The Walled Garden Stack: Why No New Mediation Platform Has Survived Since 2017 by Felix Braberg
In this solo episode, Felix Braberg cuts through the hype and breaks down whatâs actually happening in mobile ad monetization networks in 2025. The real mediation market is cornered by AppLovin MAX,...
Tiles Survive Breakdown: FunPlus goes full Century Games
In this episode, we break down Tile Survive! FunPlusâs biggest 4X pivot yet and their boldest copy of Century Gamesâ âDark Warâ playbook. From idle meta and scripted roads to resource overload...
Game Analytics 101: Why waiting "One more week" can kill your game!
This episode, Two and a Half Gamers sit down with analytics legend Russell Ovansâthe mind behind Professor ARPDAU and the author of game analyticsâ âbible.â Learn the brutal truth about retention,...
đ Chart Compass: State of Mobile Revenue 2025 - Whatâs Actually Moving the Needle by Jakub Remiar
Jakub Remiar takes you on a no-bullshit, data-driven tour through the real top 25 grossing mobile games in the West (JanâJuly 2025). The episode breaks down portfolio dynamics, market shifts, revenue...
Granny: The untapped goldmine of horror games on mobile! How Granny Broke YouTube & TikTok?
Today, we break down Granny: the solo-developed mobile horror hit that racked up a billion downloads and $50,000 daily ad revenue with no UA, no team, and nothing but YouTube virality.Youâll learn:The...
The Real Story Behind Tasty Travelsâ Meteoric Rise: Merge, Monetize, Repeat!
We break down Century Gamesâ Tasty Travels, the new merge hit muscling into a category long dominated by Travel Town and Microfun. Tasty Travels is not just a clone. Itâs a polished, high-velocity...
State of the Brutally Honest UA Q2 by Matej Lancaric
In this solo episode, Matej breaks down the new rules of user acquisition for mobile games in 2025, backed by real survey data from 20,000+ newsletter subs and hundreds of UA managers. Full report:...
Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science
Inside Bending Spoons: the $2.5 billion app juggernaut behind Evernote, Remini, Splice, and more. Special guest Darius reveals the hacks behind viral UA, review scores, creative iteration, and the...
Live Game Review - Hole People by Rollic Games
In this live session, the hosts discuss various aspects of game design, gameplay mechanics, monetization strategies, and the future of game development. They provide insights into the gameplay of a...
đ Uma Musume Pretty Derby: Best Progression System in Mobile & Why should everybody play Umamusume
Jakub Remiar dives into Uma Musume Pretty Derbyâs âSparkâ and legacy mechanicsâone of the most advanced progression and inheritance systems in any mobile RPG. See why this gameâs depth is pulling...
đŹ Creative Trends June 2025: Why AI, ASMR & Copy-Paste Are Redefining Mobile Ads
This episode is a tour through the wildest creative trends dominating mobile games in June 2025. We break down why two- and three-minute video ads are everywhere, how AI hooks and long-form ASMR are...
Knit Outâs Turkish Blueprint: Rollic Games scaling puzzle games Like a PRO
We unpack KnitOut by Rollic, a surprising hit blending simple, relaxing puzzle mechanics with clever monetization and UA execution. Underneath the soothing yarn is a sophisticated, scalable system...
Stop Ignoring these 6 ad placements in 2025 by Felix Braberg
In this solo episode, Felix Braberg walks through the six most effective ad placements heâs tested and rolled out across top ad-monetized mobile games and client portfolios in 2024 and 2025. Drawing...
Uma Musume Pretty Derby: All YOU need to Know! Full Breakdown
We go deep on Uma Musume Pretty Derby, Japanâs gacha horse girl sensation, and a masterclass in roguelite meta complexity. With real horse DNA, multi-layered training runs, six gacha layers, and a...
FPS Strike Ops: Modern Arena gameplay breakdown - PvP Offline Shooter FTW!
We dissect the phenomenon of FPS Strike, a low-poly, Counter-Strike-inspired mobile shooter racking up more than 4 million DAU, mostly across India, Pakistan, Brazil, Egypt, and Southeast Asia....
How to 10x Your Revenue in a Tough Market by Paul West
Paul West, founder of Fumb Games, joins Two and a Half Gamers to share the real growth story behind the studioâs breakout year. From Bitcoin Minerâs $10 million run to the launch of Idle Mine and a...
Why Habby Dropped Hybrid Casual? Is Wittle Defender too deep for Global Scale?
We break down Wittle Defender, Habbyâs latest departure from the mass market, blending deep meta, squad RPG mechanics, and a relentless gacha system. This is not another Survivor IO. It is a meta...
Raid Rush Review: If you miss Battle.net tower defense, Raid Rush is your new addiction.
Today, we deep-dive into Raid Rush, the Turkish-made tower defense game that is bringing roguelike deck-building, build-your-own-path mechanics, and IP crossovers to the top of the mobile charts. The...
Inside In-App Ads: Past, Present, and Whatâs Next?
In this episode, Two and a Half Gamers sit down with Shobeir Shobeiri, Director of Publisher Sales at Moloco, to give the industryâs most practical, no-BS crash course on the history, mechanics, and...
Carnival Tycoonâs Playbook: From Idle to Social Casino
Today, we break down Carnival Tycoon: the âidleâ game thatâs really a Trojan Horse for social casino and slot machine mechanics. We compare every feature, monetization trick, and creative strategy to...
Puzzle & Dragons: Five Billion $$$ Made, Zero Influence in the West
We tackle the legacy and latest iteration of Puzzle & Dragons, the game that defined Japanese mobile gaming and reached a mind-blowing five billion dollars in lifetime revenue. From wild metagame...
One bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, itâs evolving
In this brutally honest episode, Matej interviews Zino Rost Van Tonningen, CEO of Tyr Ads, live from MAU (with zero construction noise this time). The focus is on running rewarded UA without getting...
The BitLife Blueprint: 7 Years Old & Still Crushing it
We break down BitLife, a simulation game that proves you do not need flashy graphics or complex meta to print money. With an aggressive monetization model, evergreen retention, and a loyal fanbase,...
đŹ Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?
We just dropped our latest episode, and it is a must-watch for anyone building or buying mobile game ads. We break down the biggest trends ripping through the creative market:AI hooks and seamless...
The Real OG Jane Whittaker Unfiltered: 44 years in gaming, Alien vs Predator & Why fun still wins
Legend alert. In this episode, we sit down with Jane Whittaker, a developer, executive, and innovator whose career spans from coding 8-bit chart toppers and Atariâs biggest hits to shaping the DNA of...
Screw Master 3D Live Review: 15% D30 retention & 80k+ daily revenue? The real hybrid casual KPIs
Today, we sit down with Supersonicâs Samantha Benjamin and Guy Agiv to discuss the hit game Screw Master 3D. From adapting trends out of China to hybrid monetization tricks and creative secrets, this...
Review radar #8: From Stable Dinosaur to Revenue Rocket. Podcast curse broken!
We just dropped a new Review Radar episode in which we examined every major mobile game from the last three months. Some are breaking the âpodcast curseâ and scaling up, others are stuck in stable...
MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025
In this special episode recorded LIVE at MAU, Matej LanÄariÄ sits down with Noa Gutterman (VP UA, Misplay) and Brett (Senior Manager, UA, Misplay) for a no-BS deep dive into the business and creative...
𧩠Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!
In this brutally honest episode, the 2.5 Gamers crew and puzzle expert Laura Taranto dive into Century Gamesâ match-3 ambitions, dissecting new titles like Family Farm Match, Party Match, and...
đ„ The Art of Scaling Applovin UA & Admon: A Deep dive
Running UA on AppLovin in 2025? Donât waste another dollar until you hear this.In this episode, we sit down with Alexis Lejeune (ex-AppLovin, now UA advisor) to dive deep into how AppLovinâs UA stack...
MAU'25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?
In this live-recorded episode from MAU Vegas, Matej sits down with Damon Marshall and Berkley Egenes of Xsolla's mobile leadership team to discuss how the April 30 court ruling opened the floodgates...
đšLands Of Jail: Prison SIM meets 4X strategy. It's Frozen City + Whiteout + Toy Factory & scaling
Today, we take on Lands of Jail, a Chinese-built 4X survival-sim mashup that combines Frozen City onboarding, Whiteout Survival progression, and King Shot-style map layering, all dressed in prison...
Full Steam Ahead: How Steam trends influence Mobile games?
We go âFull Steam Aheadâ with a special guest, Adam Telfer, unpacking how Steam hits influence mobile game development in 2025: from Dreamdale-ified Palworld clones to digging simulators, idle RPG...
Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg
In this solo 2.5 Gamers Monologue, Felix walks you through a full setup and strategy guide for AppLovin MAX mediation, from the basics to advanced performance optimization.Whether you're new to MAX or...
𧩠Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed
How do you build a mobile game that does $168K/day in ad revenue⊠with no fail states, no IAP pressure, and a monetization wall that doesnât even kick in until level 24?You study Word Search Explorer,...
â ïž The Industryâs Dirty Little Secrets: Confessions from the UA Underground
đïž This might be the most dangerous podcast episode weâve ever released.An anonymous insider, voice-modulated for protection, joins us to expose the truth about mobile UA, ad network manipulation, and...
đ Is 24-Month Payback the New Normal? Real ROAS Benchmarks Revealed!
Want real ROAS benchmarks from 300+ games and $200 M+ in spend?This episode of 2.5 Gamers goes deep with ZJ from PVX Partners, who brings an insane dataset from UA financing across puzzle, casual,...
đ Drama Pops Review: Why short drama could be the future of Mobile Entertainment?
We talk with the Drama Pops team from Codeway â one of Turkeyâs top mobile app publishers â about how they scaled a short drama app from scratch into one of the most promising products in the...
đ„ The latest WTF ads pushing the creative envelope: Creative Trends Youâll Regret Missing April 2025
In this episode, the 2.5 Gamers crew â Matej, Felix, and Jakub â dissect the top mobile ad creative trends spotted across platforms in April 2025.From AI-generated hooks dominating 5-second ad intros,...
đ§ The Ultimate Gacha System Breakdown: What Every Game Designer Should Know by Jakub Remiar
Ever wonder why some gacha systems print money, while others crash in weeks?In this special solo deep-dive, Jakub from 2.5 Gamers breaks down everything you need to know about gacha system design,...
Disney Solitaire Review: Playtika's Genre Expertise meets SuperPlay execution
MAU Events:May 20, Tuesday Pre-Game 4pm PT https://lu.ma/919nx0pqMay 21, Wednesday brunch 11am PT https://lu.ma/krnfc16qMay 2,1 Wednesday Gaming Soiree 4pm PT https://lu.ma/il21m7r7Disney Solitaire is...
đš EMERGENCY EPISODEđš Game over, Apple? What you need to know & do NOW!
On April 30th, 2025, a U.S. court ruled that Appleâs anti-steering policies are anti-competitive and unenforceable.That single sentence could redefine the mobile app economy.For the first time ever,...
We Played Dreamy Room. Itâs Brilliant, Hard, and Makes $27+ million a year in ADS!
What if a cozy puzzle game could generate $80K/day â with 89% of that from ads? Dreamy Room is the breakout hit you didnât see coming. It's not Royal Match. It's not hypercasual. It's deterministic...
How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams
Meta just changed the game for ad monetized mobile apps â and if youâre not testing AdROAS campaigns yet, youâre already behind.In this 2.5 Gamers solo deep dive, Matej walks through exactly how to...
đ° $400 MIL/Year Genesis: Like Voodoo, but for apps and bigger. App industryâs secret blueprint
$400M/year from all apps? 40M downloads for a 15-minute book summary?In this 2.5 Gamers episode, we explore how Genesis became one of the biggest non-game mobile app publishers in the world, with over...
Your Ads Are Boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric
Where to get creative inspiration? That is always the hard question. Maybe the hardest one! Letâs dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative...
Screwdom 3D Is PRINTING MONEY! đž Vietnamâs Game Devs Just Raised the Bar
This is not just another mobile puzzle game. Screwdom 3D is a MASTERCLASS in hybrid casual design, monetization, and creativity.In this episode, we dive deep into how a small Vietnamese studio is...
Top Girl meets Last War! Last Z: Survival Shooter review
Last Z: Survival shooter is basically a Top Girl with AI girls as heroes mixed with a Last War 4X core. Top Girls are everywhere. It's a new Waifu game in the West. We explore the mobile game Last Z...
Mastering Effective Spend Depth in Gaming by Jakub Remiar
In this episode, Jakub goes into the intricacies of game economies, focusing on the concepts of spend depth and effective spend depth. He explains how these metrics are crucial for understanding...
Supercell's Mo.co: Exciting new global launch. Is this the next billion-dollar game?
In this episode, we discuss Supercell's latest game launch, MoCo, exploring Mo.co gameplay mechanics, monetization strategies, and overall market positioning. We go into the game's features, compare...
Softlaunch Sonar #8 - Exploring the Latest Game Releases & Innovations
Jakub and Felix discuss the latest trends in mobile gaming, focusing on new game releases, soft launches, and the impact of monetization strategies. We explore unique gameplay concepts, particularly...
A Human-Centric Approach to Mobile gaming industry by Ămer Yakabagi
In this conversation, Ămer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation. He highlights the challenges faced by...
Exploring Match Villains: A New Contender for THE Casual Throne
Today, we discuss the mobile game Match Villains, developed by Good Job Games. We explore its gameplay mechanics, market performance, and the competitive landscape of mobile gaming. The conversation...
The Art of Scaling Games: When to scale your game?
In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies. Ridzki Syahputera from PVX Partners...
A Beginners Guide to Ad monetization: The Fundamentals by Felix Braberg
This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining...
Who is Tripledot & what do they do? The History, games portfolio & estimated profits
We discuss the recent news of Applovin selling its gaming division to Tripledot for $900 million. We dive into who Tripledot is, its revenue model, and the impact of ad revenue in the mobile gaming...
Love & Deep Space: The success of Otome Games. A very heavy RPG with dating mechanics & ASMR systems
In this episode, we dive into the world of gacha games, focusing on the popular title Love and Deep Space.We explore the game's mechanics, revenue generation, and character interactions while also...
Revolutionizing Video Production & AI UGC with Poolday.AI
In this episode, we discuss the transformative impact of AI on video production in the gaming and marketing industries. They explore the evolution of AI-generated user-generated content (UGC), the...
Vita Mahjong Game Review: Ads in Gaming? Yes!
In this conversation, we discuss the mobile game Vita Mayong, exploring its gameplay mechanics, user experience, monetization strategies, and user demographics. We delve into the game's ad revenue...
Rise of Vietnam: Mobile Gaming BoomâKey Players, Winning Strategies & Whatâs Next
In this episode, we explore Vietnamâs rapidly expanding mobile gaming scene, now projected to exceed USD 1 billion in annual revenue by 2025 and boasting a year-over-year growth rate of nearly 30%âone...
Publishing 101: What Game to Build, Why, and Which Publisher is Right for You by John Wright
In this monologue session, John Wright discusses the current state of mobile game publishing, emphasizing the importance of collaboration between developers and publishers. He outlines the challenges...
Goods Puzzle Sort Challenge Review: Innovative Puzzle Game
We review a new puzzle game from Vietnam, Goods Puzzle: Sort Challenge, discussing its gameplay mechanics, design, monetization strategies, and user engagement. We explore the challenges players face,...
Candy Crush Solitaire: The Solitaire Showdown on a Gaming Battlefield
Ever wondered why some games blow up while others fade into obscurity? We dive headfirst into the surprisingly complex world of Solitaire gamesâyes, Solitaire! Especiall, Candy Crush Solitaire! We...
2.5 gamers x Live AM(F)A #8 - Ask Me Anything
Our "monthly" live AMA is live. Check it out, and next time, ask questions in real time!Secret quest: Jesse LempiÀinenhttps://www.linkedin.com/in/jesselempiainen/https://geeklab.app/In this...
Creative Trends in Mobile gaming - January 2025
In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile...
Key aspects for Mobile Game Growth in 2025: UA, speed, monetization & globalization with Airbridge
Today, we talked about how to break the charts in 2025 for hybrid and hyper-casual games. Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up.Despite...
A Beginners Guide to UA: The Fundamentals by Matej Lancaric
In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes...
Cracking the 4X Code: Billion Dollar Strategy (2.5gamers x GameMakers crossover)
Our conversation dives into the evolving landscape of game marketing, particularly focusing on the 4X genre and the dynamics between successful game studios like First Fun and River Game. The...
Ad placements & Admon trends in Mobile Games: January 2025
We dive into the world of ad monetization in mobile games, reviewing several recent titles that rely heavily on ad revenue. We discuss the strategies behind these games, their performance metrics, and...
Exploring Pokemon TCG Pocket's Revenue Trends by Jakub Remiar
In this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading...
Game Review Radar #7: All-time highs! Random pundits think Balatro is dead. Think twice!
In this episode, we explore game appsâtheir growth, challenges, and performance metrics. We examine monetization, user engagement, and the impact of offline and hybrid games while discussing...
High Seas Hero Game Review: Navigating through Scaling Challenges
We explored the complexities of game scaling, user acquisition, and the mechanics of Century Games' new game, High Seas Hero.
In our discussion, we unpacked game progression systems, monetization...
In our discussion, we unpacked game progression systems, monetization...
How Ads increase IAP & Subscription revenue by Felix Braberg
Felix Braberg discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift towards mobile apps, the increasing importance of ad quality, and innovative...
Unlocking the Secrets of Color Block Jam: The New Puzzle Sensation
We dive into the mechanics, revenue, and market positioning of the new puzzle game Color Block Jam by @rollic-games We discuss its gameplay design, ad revenue potential, user engagement, and...
Project R.I.S.E Alpha Test First Look: Gameplay & impressions! What's next for @supercell ?
We dive into the closed alpha testing of Project Rise, a new game from Supercell. We discuss gameplay mechanics, user interface changes, and the challenges players face.
The conversation also...
The conversation also...
What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric
In this episode, Matej Lancaric discusses the critical relationship between Cost Per Install (CPI) and Lifetime Value (LTV) in mobile gaming. He explores how different game genres affect these...
Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?
We dive into the phenomenon of Block Blast! by Hungry Studio, exploring its massive success in the mobile gaming industry. We discuss the game's impressive download numbers, user engagement...
*Emergency Episode* TikTok is Banned in the US! Now what?
The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app,...
Creative Trends in Mobile Games - December 2024
We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game...
Product trends for Mobile Games in 2025 by Jakub Remiar
In this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam...
Magic Sort Review: The Next big thing in gaming. Or is it?
In this episode, we delve into the latest industry trends, focusing on Magic Sort, a game gaining significant attention in TĂŒrkiye. We explore its gameplay mechanics, monetization strategies, and user...
Dark and Darker Review: Unique blend of survival & extraction
In this episode, we are focusing on the game Dark and Darker. We discuss its mechanics, survival elements, class systems, and monetization strategies.
The conversation also touches on the trends in...
The conversation also touches on the trends in...
The Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix Braberg
In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the...
Inspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024
In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also...
Exploring Path of Exile2: Pay for Convenience & Comfort
In this episode, we dive into the latest developments in the gaming world, focusing on Path of Exile 2. We explore the game's mechanics, its free-to-play model, and the historical context of the...
Top 10 Gaming Predictions for 2025: What to Expect by John Wright
In this episode, our friend John Wright discusses his predictions for the gaming industry in 2025, covering a range of topics from the rise of anime games to the impact of AI on game development. He...
Softlaunch Sonar #7: The Evolution of CPI Testing in Gaming
In this episode, we explore the gaming industry's evolving landscape, focusing on CPI testing, game mechanics, and market trends. We also explore the new games in Soft Launch, the impact of new game...
Blossom Sort Game Review: Exploring the Future of casual games
In this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of...
How to conquer the farming games market? Minigames FTW. Implement or die by Matej Lancaric!
In this new segment, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization...
Creative Trends in Mobile Gaming - November 2024
In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game...
Match3 Games Market Overview: Mechanics, Monetization, Trends, UA & Creative Strategies for Success
In this episode, we dive deep into the world of match3 games, exploring their core design, the evolution of game mechanics, and what it takes to succeed in this highly competitive genre. We look back...
How to increase your profitability with Cross-promotion? A step-by-step guide with Gonçalo @ Boombit
In this conversation, we have a guest Gonçalo from Boombit and delve into the intricacies of cross-promotion in the gaming industry.
We discuss the significance of cross-promotion for profitability,...
We discuss the significance of cross-promotion for profitability,...
Royal Kingdom Game Review: The Art of Level Design in Puzzle Games Genre
We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape,...
Ad placements & Ad monetization trends in Mobile Games - November 2024
In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP)...
Top Girl game review: Idle Game made with AI meets 4X genre!
In this episode, we delve into the unexpected success of the game Top Girl, exploring its unique gameplay mechanics, the influence of AI in its design, and the surprising elements of 4X integrated...
Archero 2 Review: The Evolution of gaming & Habby template perfection
In this episode, we discuss the gaming landscape in Vietnam, highlighting its rapid growth and potential. We delve into the specifics of Archero 2, comparing it to its predecessor and other games...
About this Podcast
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Lancaric.me
Language
en