Creative trends November 2025: Players don’t care. Platforms don’t care. Only performance matters.

38m

This episode is a pure creative trend reality check for November 2025.


The big truth that runs through the entire discussion:

Players don’t care. Platforms don’t care. Only performance matters.


Across dozens of examples, the episode shows how AI, trend theft, playable abuse, fake ads, and extreme creative volume have become the default winning strategy.


Key themes:


King Shot is no longer a game - it’s a creative genre


AI-generated creatives are now indistinguishable from real UGC


Creative success = copying what’s scaling right now


Playables no longer need to match gameplay - they need to match trends


Century Games-level volume is becoming the new minimum bar


Ethics, originality, and “gameplay match” arguments are effectively dead


This episode is less about what’s trending and more about why the rules changed.


Get our MERCH NOW: 25gamers.com/shop

--------------------------------------

PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

---------------------------------------

For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.

Our sponsor FastSpring:

Has delivered D2C at scale for over 20 years

They power top mobile publishers around the world

Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.

---------------------------------------

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:


Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


00:00 — Intro, Christmas chaos & why nobody cares

04:00 — Golden Goblins & King Shot becoming a genre

09:00 — AI creatives reach “can’t tell anymore” level

14:30 — JigSolitaire & Solitaire playables hijacking UA

19:30 — Fake ads, gross hooks & emotional manipulation

25:30 — Century Games creative volume insanity

31:30 — The real meta: steal fast, iterate faster, ship more


---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Press play and read along

Runtime: 38m

Transcript

Because it works where on the fruit merge game, which is not fruit merge, because it's merge.

Exactly. Exactly.

I mean, dogs and cats always work.

We're rocking those vibes till the early daylight. Mate, you aim as your eyes on the prize.
Tracking data through the cyberspace skies. Feeling stats, colours like a wizard in disguise.

Jackups crafted realms, lift us to the highs. Two and a half gamers talking smack.
Slow hockey sick, got your back. Ads are beautiful, they like the way.
Click it fast, don't delay. Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Hello, hello, hello.

Welcome to the Two and a Half Gamers.

And as you might have noticed, it's the time of the year. The time of the year with the fake Christmas tree behind the Jakob.

I mean, it's the third time we see the Christmas tree right now. So, I guess, you know,

the third anniversary?

Happy third anniversary.

No,

I have one in the background, but I don't want to show it because that looks like it had like a stroke or something.

Poor guy who couldn't even

age properly or whatever.

Anyway, welcome to I don't want to say Christmas special because this is actually going to be live on Thursday and the next episode that we're going to record is going to be Christmas.

Oh, no, it's actually going to be after Christmas. Oh, we'll see.
Anyway, it's Christmas time. And no one cares.
No one cares, exactly. No one cares.
Happy Happy holidays, whatever.

And happy creative trends. My name is Matteel Antric.
I'm Felix Brauberg. And I'm Jako Bermiar.

And we are your hosts. Yes, we are.

Yes, we are.

Yes, we are.

And we are doing a lot of stuff at PGC.

There's panel discussions, two and a half gamers, all of talks.

Every day we have a party. And actually, on Tuesday, it's going to be two parties.
So we will have a happy hour with

TV Scientific and Almedia. And then we go straight to ZBD and Two and a Half Gamers and other kind of partners like Kara Okinai.
So it's going to be a lot of fun on Tuesday.

On Monday, we will have the Singular Google and Two and a Half Gamers event. And on Sunday, obviously, Matthew's birthday party.
Anyway.

And Jakub has promised to sing any limp biscuit song on demand. So yeah.
Please come to that. I'm joking.
Please go. Yeah.

yeah, yeah, yeah, exactly. I didn't even listen to that,

but you better start, you'd better start, and you know what we're gonna start with, and you're gonna see your pants again. Golden Goblins, here we go, golden goblins,

but I don't think you would ever, ever really

anticipate this. Did they outdo themselves? So good.

I want to meet these guys and just give them a hug.

But there we go, fucking kingshot. Yeah, kingshot.

I was like, I was like, Indiana Jones Kingshot. No way.
This is so good. This is so good.

So we have gone like full circle, basically, right? I think this should be the top creative team's current assignment. Do a version of Kingshot.

No, it's like, you know, you know what I was speaking about in Istanbul?

All the trends, and then I had like a kingshot. Like everybody was like, whoa, what the fuck you're talking about? Like, that's a game.
It's not a trend. Like, yeah, well, look, it's become a trend.

Yeah, yeah, absolutely, like a huge trend. And every game is coming after this.
And I mean, I don't play them.

It definitely works. Star just works.
How many times?

It's just,

it goes from Forex back to the other genres, finally. Not only

from idol to forex.

So this was this was such a surprising thing to see. And I was like, yes, guys, like you are doing it right.

It also

kind of a nice,

nice hook. Wait a second here.
Do you think they're also like

lumbarizing the ad?

That hook, I mean, it's kind of. I mean, it's the same team.
So,

fun, fun, trivia questions as we're talking about it right now. Kingshot launched this year.
What do you think is the total amount of downloads from the start till today?

And then I'll ask the same question for whiteout survival because the downloads to revenue metrics are so impressive.

I know for a ed person, it would be mind-blowing.

Yeah, I know. Something like they're doing what, like 100k, 150k a day.
So, Kingshot has earned 490 million so far. So, half a billion.
Half a billion probably,

but yeah, four corners of tower.

56. Very good.
Now, Matthier, you get to guess on whiteout survival and 2020 uh 23 2.7 billion in lifetime revenue how many downloads how many downloads

50 million oh you're very good but you're a bit wrong 160 but that's a very good guess very good guess nice okay i mean we're back we're back here in golden gold please yeah but that was a fun detour i think that was a fine detour yeah fine detour because we we need to talk about this because skink shot is everywhere basically and people notice that and I mean

obviously copy that as well. But this is kind of new, although this bridge concept is not new that much, but still like this, like a whole creative idiot.
So kinda, I mean, pretty good start.

I think they're still one of my favorite uh favorite games to look at for different creatives. But I have actually I have a new favorite game and you would never guess which one is it.

Because we talked about it on the podcast. New favorite game for creatives? Yes.
Do you have a guess?

It's actually Forex. It's actually Forex.

Cleans of Jail.

No, no, that's yours. I hate lights.
That's yours, man.

I hate what

I do. I hate those creatives.

Oh, I think you're so good. You enjoy the favorite.

It's fucking terrible. Yeah, exactly.
No, it's actually

this one.

I'll survive. Yes.
Because like they have basically

everything, all different concepts. And fast.
this is the lifeline. You forgot to say that.
This is the either this game makes it or the dead on Forex.

I mean, that's true, but the thing is, like, they actually, I think,

they learned from the mistakes.

And now, this is what you do. And

on the creative side, it's actually amazing. 3,600 creatives, new creatives only for November.
That's how you do stuff. And you have basically

this, which is, you know, this is the game that we talked about, I think, a couple of episodes ago, which is the Tab Nation, was it? Or some other game which is like a. Oh, no, it was other games.

The trade-offs are the same.

Exactly, yeah, yeah. So this is basically it.
Perfect. Thank you very much.

And we have, what is it, Stop War? Or what was it before? Kind of. From the past-ish.
And basically all the tasks. I mean, this is this is the short.
We have AI, which is great, right?

I mean, you always talk about it,

which is also a six-second bumper ad, but still works.

And then we have so many other stuff. I mean, it's perfect.
So it's all, it's my kind of hair. This is actually one second.
This was

really nice.

This is what we talked about.

But it's very nice, AI, right?

Really cool. I've seen these like.

You know where that yellow jacket comes from? It's that Netflix series that was popular a couple of years ago, the yellow, like rain jacket, Mom and Mystic.

I can't remember it, but I watched it by so long ago. The actual poster from the Netflix series was one of their main ones that year was just this breaking bad yellow rain jacket.

No, I'll find it later. Yeah, you'll find it later.
Then we have our good old golden goblins here as well. So, of course, they're doing everything pretty much right.

Then we have wood

as well.

Wait a second, yeah, right?

Kind of.

I I mean, this is more like White Eyes Rival,

yeah, it is White Eyes Rival, so

dark, it was called dark, yeah, it was dark, that's the German, yeah, that's the German one, yeah,

yeah, yeah,

yeah, yeah, yeah, I watched it all. Would you say that UA is just about finding these pockets of things that are popular that people resonate with?

So, basically, lower CPIs, because they think it's related to that.

You just identified a really nice part of the whole equation.

Obviously, if you can relate to something and it's very close to you, like, why do you think people are using

all the characters from which? All the characters.

I will show you one thing right now because I met with Parak in San Francisco and he was like, ah, you know, like, we found a very good winning creative. One sec.

Wait, so let me summarize

when you're looking that up.

Yeah.

So basically, like, these guys were just like, Dark was the sixth most popular Netflix show that year, so let's just take the yellow rain jacket from that and put it in the creatives and people will resonate with it.

Yeah, I think that

would work.

Wait,

there's some nice AI, more nice AI. Yeah, this is all AI, basically.
It is all AI. But I'm trying to find one which is performing seriously well.
And it's insane. Oh, let's see, maybe just need to.

No, this is not the one.

They have basically

you turn into an AI avatar? Actors. Actors rap kind of battles.
Mom spaghetti. Let's see.

If I find the proper one, maybe it's not even here. Anyway, I will try to find it later and then just read.
But this is also like the for you, Jakub, and AI stuff. This is exactly what

the works, but they have all this pure AI.

It's all AI.

It's quite good AI. It's really good AI.
Yeah, I mean, like, I had literally problems like next

creative episode,

especially with the realistic ones. Yeah, you can't tell.
Yeah, you literally like you need to go like checklist, like hands, eyes, and then overlapping. Like, otherwise, you don't see it.

But you can always tell, Yaku. No, of course.
You're a little AI detector. No, but like, look, we are trained for this, man.
Like, we know. Yeah, we see it all the time.
Yeah, this is a rap video.

Okay, whatever. Yeah, she's AI.

Of course, she's AI, but I think it's AI, and it looks so good. It's amazing.
The sound is great. But anyway,

maybe I will find. Ah, maybe I won't.

Basically, all the all the actors which are just ai images so it's like it's insane it works so well so but they don't care okay anyway so we can do

this because i mean this is also my like latest favorite but only for just

gross kind of videos

everything yeah look

i mean i don't like these guys credits either but yeah i don't i mean

seriously

What was it? Top Girl had this thing like gates and women getting different weights um because of that. They had that I was trying to do like top girl check cook top girl creative creatives.

There is no data for a lot

for some reason. But I mean that's maybe just just uh sensor that we're not not seeing everything anything properly.

But yeah, like you have all of this, which is gross really, and then even playable, which is almost like six.

I can make the soil, I think.

Yeah, and also

this. Can you draw a heart along the edge?

There we go.

Save the doggy. This is even better.

It's jumping on every trend. And then, again, I posted that survey.

And we should definitely record the podcast about that survey because people still think players don't like to see fake ads, but they don't fucking care.

So you don't have one lady, but you have four to try to get to the toilet.

I mean, I'm all for fake ads, but this is still

too much, man. It's just a low, new, new level of low quality.
Like, Like, it's just

not low quality, it's like different emotion that they're going after, you know. It works for some people, I guess.
Exactly. It works exactly how it's supposed to be.

Yeah, it works exactly how it's supposed to, honestly. I mean,

that's the thing. Okay, so look.
So we talked about the Royal Match, but I mean, from all the different things,

and I have other match free games that are kind of doing well.

This was kind of interesting. A playable, which is basically like freezing families, but a little bit different because now I'm kind of renovating, I guess.
Come on, there's no freezing family in it.

There is no freezing family, exactly. See? Yeah, exactly.
So it's different. They didn't make the king freeze.
Exactly.

See, there's so much heavy stuff with this iterations, like with small dogs and stuff. Oh, yeah.
Yeah, yeah, yeah. That's where all she's.
Do you remember the playables I showed you last time?

There we go. That's for Jigsaw Solid.
There we go. Jigsaw Solid there.
Hello. And you know what is even

better? I will show you one other game where it's exactly the same. There you go.
Okay.

Oh, sorry. Interesting.
There you go.

It's just crazy. Like, because basically in the last 30 days, right? The most downloaded game in the US is Solitaire Association by HitUps.

And then the third most downloaded game is Jigso Solitaire by Gaming Cat. It's like, Solitaire is on a tear, so why not get on the UA trend, right? If it's working, you need to copy it, right?

You need to get on it. Of course.
I mean, I talked about it. BibleMaker had the, we have the template for it, and it's actually working so well.

And you know what's actually really interesting was the similar puzzle kind of theme

was trending in almost every fucking game on Google. It was a hubby's portfolio.
We saw it on some other, I think it was August.

I was like, talking with Andrew, like, what is like, it's like some like Google rep just selling this puzzle playable, or like, what's happening?

Because everybody was literally, I said, like, I saw 10 games, different genres, all had this puzzle playable. I was like, okay.
It was also on playable makers.

I tried it for two of my games, and it was just absolutely crushing it. It was working really well.
Like, okay, I mean, that's fine. I will take that.
So, here's the same thing. This

Jig Solitaire is just trending, and there is the reason. Look, Jakob,

you here you have your yeah we had that i think we had that this one

really when i remember having this one

don't lead with that people want ads they don't know what's good for them yeah i've seen this one before okay then but this is ai yeah of course like uh of course it's ai you know uh you know you know what else is really interesting

This week's sponsor, and now Matt is going to tell us about Fast Spring.

All right. This episode is brought to you you by Fastspring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years.

Whether you're launching a new web store, replacing your current D2C setup, or adding a backup plan,

Fastspring is here for you.

So go to fastspring.gg and set up your web store in no time. Let's go.
Fastspring.

Tell them two and a half gamers sent you.

Thank you very much, Felix. Thank you.

And

look here.

And

look here. Hmm.
What do we have? Match Villas. Oh,

there we go. Oh, really? Is there a Jig Solitaire now?

I'm so proud that we basically stay on top of all these trends. We know exactly what's going on.
It's not like, why did they suddenly start doing solitaire?

No, it's because of these two games climbing the downloads charge, which we analyzed.

It's just like this works exactly yeah exactly it's amazing because then it's like people always sell say oh you know your playables they need to really match the gameplay and i was like

sure sure yeah sure my exactly

see you in the museum yeah exactly if someone said that in good job games in their creative medium would be like metaba you're leaving exactly i mean it is so great you know and you you know what's even even better so we we had this

different uh playable from royal match look yeah these trends

are so fast like what is this like one month until they they they scaled i think one month and mid mid-november both these game starters scaling right

november that was just again like aluna my character from match villains and royal match they had the dock which is basically one-to-one i mean of course you they're fast like if you need to be fast before everybody else copies it and like the great thing about this is that you know where where to look and how to use it.

So I told my boss I made a playable ad with Playable Maker. And he said to me, What language did you code it in? And I said, I don't know.

With Playable Maker, all you do is drag, drop, click, and it does it all for you. So again, he said, what language did you want to make it in? And I went, I don't know.
English?

At the end of the day, as long as Playable Maker does it all for you, why do you care? It's just like magic.

That's the thing. Because I mean, also, like, we had, like, I had one call earlier today, and it's like, oh, but we again, like, the same.
We don't have the playables.

Like, just use Jig Solitaire, like, but it doesn't really match. And it's like, yeah, well, who cares? First of all, second of all, you can really, you know, what you can do?

Just use the last frame of the video and just put it, put the Jig Solitaire overlay on top of it.

It's just going to be the same thing, and people don't even notice like something happened, like that happened. And then there you have your seamless transition.

2018 cold. See, no one cares.
Yeah. Yeah.

Yeah, but it's fine. I'm still surprised.
Like, yeah,

the big takeaway here is just look at the most downloaded games, and then whatever creatives they're doing, you need to jump on those trends because it's clearly working in the chart, so you need to incorporate those trends.

But you remember, we had this discussion a couple of years ago when hypercasual still was a thing. Everybody just did like, oh, this is a hypercasual game.
Let's just use it in creative.

But yeah, you used videos, but now you can clearly, even which is even better, obviously on Aplover in other networks, you just use it as a playable. And there you go.
That's it. That's all.

That's all you need. And you can use it as interactive end card, which is, I mean, seriously, like, that's

such an easy thing to produce. So it's just one image, basically.
You don't really need anything else. So we, again, like, I was trying to look at different games again so we don't use

kind of talk about the same thing all over like all over again. But I still have the blog blast here.
And I mean, apparently, these guys are using the same

B, Cringe,

or

kind of

UGC, whatever agency, because they they have all these like weird

people there, yeah, kind of.

I don't really know like why they're even using UGC in the first place, but I guess I mean, if you're running what kind of like uh

almost there, almost there, 11,000. Ugh,

if you're using real UGC, for me, it seems like just your creative team is not up to par with AI. I've seen so much UGC with AI down.

I think we're at an inflection point where it's not really the case it's as good yet, but it will be very soon. Oh, it's already really good.

Come on. You know, it's right on the border.
Like, Lands of Jail creatives, like, no matter what you say, they're not good. No, no, no, no.
Like, it's Lands of Jail only. I mean, you can't.

Just wait for King Shot and Tasty Travels, man.

Exactly. That's the thing.
These guys are from

not Gossip Herbert, but Issa. What is the other game? Hungry.
No, from Microfan. Seaside Escape.
So these are.

Yeah, this guy is the boss from Seaside Escape Creatives.

The angry boss. Yeah, the actor.
The angry boss. We're going deep now that you recognize the actor.
That's it. It's pretty principal, man.
We're in deep in mobile lore.

Honestly, exactly. I mean, I told you about Jason, the Jason.
Did you see guy? Yeah, yeah, yeah. So I saw him multiple times.

It reminds me the old lady that she was with the granny. She was in all triple dot videos and even the Reedy Core game.
And

I think almost in every female-oriented creatives or like games for that was great. So anyway.

But I mean, that's

that's pretty much it. Yeah, I mean, they're using quite a lot of this with tablet and hands or tablet and pen types of creatives.

This is quite common for apps and it works really well for different apps in that space. So, I mean, again, they're kind of going for, see,

kind of different outside of their genre. Although I think, yeah, no, we actually

were talking about this last time. This exact

situation and creative. Okay, anyway, we can end with this

crazy space theme.

That's new. I haven't seen this one.

Looks pretty good. It looks pretty good, yeah.

It's like, well, we don't know how to iterate. Like, well, okay.
There's still ways to iterate.

That's always the question.

What should we do?

Exactly. What should we do? Like, you can do so many different things.
By the way, Jakob.

Oh, wow. This is a great creative.
So, Block Blast. You know how you were making fun of me for the DAU that I said is not going to be the biggest thing you were like.

You're like, Gorina Free Fire. So, when I said that, right?

The first time when you slammed on your

facts, which you were right, which you were right with.

Block Blast was on 42 million daily active users. In the last three months, it's gone up to three.
So it's coming. And my biggest prediction is I think they will overpass them by this time next year.

Garina Free Fire will not be the biggest daily active user-based game. It will be Block Blast.
You'll eat your words, man.

It's so close. They close that 10 million gap.
In three months. It's 80.
80 on Garina Free Fire. Dude,

I'm looking at the numbers right now on Censor Tower, which is the go-to place for all truth. So, yeah.
Oh my god. We are not having this discussion again.

What we are discussing is colour blockchain because even though they kind of declined in revenues, quite significantly creatives. That's the most interesting.

Yeah, they have quite a lot of new creative new stuff.

Which I'm not sure, like, if I

I'm a big fan of it, but it's just definitely there is like

brain training, age, brain age, yeah, but you know, you don't you don't get the music, which is meow, meow, meow, meow, meow, meow, meow.

I do like that. That's like meow, meow, that is amazing.
Yeah, so

they did so many like icon changes and so many different stuff that I was like, oh, wait a second, I don't even recognize this anymore.

I mean, it's pretty clear, like, that's they are doing a lot of stuff on the iteration as well, which is great.

Oh, yeah. But there are so many new new clones which are also

kind of

taking from their revenue. I get it back to Felix.
They're at sixty six, but in July they were at eighty-eight.

So they're all playing Block Blast. What up?

Man, we'll win, no worries. No way, man.

Blockbust is gonna be bigger than mark my words at sixty now.

Yeah,'cause they're all playing blockbuster. Anyway, yeah.
You cannot clear the board because well,

people don't play color book jam that anymore that much as they were before. I wonder why.
Because there's thousands of clones. Exactly.
Thousands of clones and

iterations. Yeah, iterations, right, I guess.
But not like an iteration that's like that

defining yet. No, but also these puzzle games, there's a limit until like you're like, let's put it down.

Hell that took can be crushed. Yeah, yeah, I did that a long time ago.
Yeah.

I did it a long time ago.

That's not enough puzzle, man.

And

so, close your eyes

and watch.

Oh, wow. This is so nice.
The same creative with a new character. Who's doing this now? Is that our friends at Century Games? Yes, you saw it on the bottom.

I saw it almost already. Who's that?

They stole a character? Of course. Of course they did.
That's Monsters Boo to one pair, basically. Oh, hello.
Oh, wait a second. What does this remind me of?

So it's full circle, so it's not Royal Match anymore. It's Match Villains.
Match Villains. Royal Match.
And Monsters Inc.

I mean, who cares?

She drowned there in that pile of coins. Of course.
She needs to save her. And she's going to.

She's down with the game and save it. Yeah.
Yeah, yeah, yeah.

Eat the gold, baby. So she's dead.
She's dead. Can you do better? Yeah, can you do better? And you know, what we can do better is just look at other trackstar stuff.

Because honestly, I mean, this is fucking insane. Again,

I'm so impressed by what. Is it grossing higher or like what's happening there? Man, they're pushing

so much stuff. And even High Seas Hero, but those creatives, I'm still

this is like empires and puzzles.

And like, they, I'm not sure, like, if they, if they got like some additional extra budget okay they have wow yeah they're pushing it all-time high yeah they're pushing it so much man and downloads aren't even that big it's like 28k a day and look they had bigger downloads so my guess is it's just the optimization you know what it's like look wow how many how many different shit look look it's all different and all ai

yeah i mean

like i've seen tasty travels and kingshot current linings man they literally have i don't even know where to start because this is so many concepts. Exactly.
So many concepts.

How did they come up with it? Do you think people come up with it? Or do you think it's like...

I mean, to be fair, I was on a few calls where they literally said, like, you know, what we don't know what we should do because basically Century Games is stealing all our creatives.

And it's, you know, what they are doing. So they have all the, that's my assumption, like all the bots basically

surfacing games that are scaling suddenly. Correct.

Basically, what we do, it's basically what we do, but it's just on like a little bit different level because this is for creatives, for us, it's for games at a different scale, of course.

For us, it's basically not creative level, but game level, which is different, right?

So, what? Hello, I love it. You have gates.
You know what this reminds me?

The

plane simulator or whatever we had. They're creatives.

A little bit.

This is in a gates mechanic with getting on a plane. It's just...
Wow. Come on, man.
Yeah, that's great. What's that lumber thing? Yeah, I will go there.
One sec. I mean, we have this.

Oh, hello. Hello there.
I didn't see you. Thank you very much for coming to this episode.
It's brought to you by our sponsors. PVX Partners, the simplest and most effective credit line for marketing.

If you're scaling your business and need funding, here's the deal: with PVX Partners, you can grow your game easily and your business.

There's no equity dilution, you can repay as you get paid, and it's flexible, fast, and fully tailored to your growth. So you can secure funding in 30 days and get a term sheet in just 24 hours.

Don't you wait, take control of your UA budget without giving away

a piece of your company. Visit pvxpartners.com and see how they can help you grow your game faster and stronger.
Don't wait. Call to PvXpartners.com.

Real life.

Oh, this is from TikTok videos, probably, or something.

Of course, it is.

I mean, like, that's it. Which one? This one? Hello? No, this one.
But we have. That's the crazy thing about Century Games, right? Like, they steal all the creatives.

And then, like, if anyone complains, you're like, yeah, Century Games is stealing my creatives. Yeah, don't worry.
I'll talk to them. Hi, biggest spender.
How are you? Continue spending, please.

Yeah, exactly.

The usual stuff. We are, yeah, we are

like, why not? No, but honestly, I was really impressed. Like, so, what do we want to

this?

Yeah, yeah, yeah. No, it's the

classic one from also from Forex, where you have this big truck going up the hill and then it just falls down and then it goes the same thing.

So, yeah, I mean, it's such so many different stuff. I mean, I was like, yes, guys, this is amazing.
I mean, seriously, is this like a geometry or something?

Like, why do you have this on your track? I mean, this is insane. Looks interesting.
Exactly. Right? Like, how do you even think, like, how do you even come up with this? That's, that's.

I'm guessing that after you come up with like 200 concepts, you get the hang on this, like, what works, and you, you, you start to think differently. Oh, 100%, 100%.

And like, I already see so many different things that I was able to identify like two years ago, just because the loads of creatives. And even what we look at and what we produce as well.

And it's exactly,

you can then clearly see it a lot clearly, but it's definitely better.

It'll remind me like a Rubik Hue, but it's not that.

Right.

It's great.

So many different things. And you're like, yeah, this is a

match-free game.

Starting thing with the overall thing. Exactly.
Yeah, exactly.

And there's all these different real-life hooks, right? Sure, sure, yeah, exactly, sure. That was exactly my point.
So, okay, look, great, and then we have all these narrative-driven creatives with

labor and stuff, of course.

Too many kids, yeah, exactly.

Good that they cut off the other part that Century always uses, yeah,

exactly, pretty much. So, yeah, that's all let's see.
We have these segment is getting more and more Rated as we go yeah oh yeah yeah

this is actually a gameplay wow boring but this is not yeah

there you go let's put puppies yeah perfect because it works where on the fruit merge game which is not fruit merge because it's merge exactly exactly i mean dogs and cats always work

question is are all games is going to be century games on mobile eventually not all games all ads all ads, basically. All ads for sure.
Because, see, we are still not at the end, and it's all just so

it's all different. I've never seen anything like this.
It's all different, and it's just like it's amazing how different they are. So, that's why they're scaling.
But it really,

you need, really needs some balls when you want to scale in December or money or both. So,

or both. So, yeah, guys, like, right, wow, amazing.
So,

yeah, I do have basically this because i was like hey i have i was yeah i know i know i know i'm not gonna go through all of these different things i just pick the ones that are not ai because i literally have all the ai yeah i know i know i know i know

and i i don't really know which are not and which are which are

that's the thing i told you you can't even see these days i don't even know You can know only by two things. Like, again, you do the checklist, like I told you.
Yeah, yeah, yeah.

Or you literally know the actors because we've seen so many creatives that we can pretty much differentiate creative agencies.

But you know what is what's pro

there is a problem because now Arcades, they can do AI actors with phone in the hand, with with green screen on the phone, and

you don't really know.

So it's like...

But anyway, okay. So

I think I have one more. which is again from century because I was like, oh, wait a second.
The century is game. They are doing something interesting.
And then the picture all game,

yeah, like the family farm seaside, and it's still kind of okay, still makes money. I mean, still makes money

exactly. Oh, oh my god, yeah, if I if I have this game for this game, I'm fine.
Oh, yeah, 100%,

but you see, like this is AI, basically, yeah, yeah, the stasty travels template, exactly. And you know what's interesting as well: hello, Zooto, here we go, hello,

movie of the year. Here we go.

I was like, oh my god, this is so great. I can, I can already see it, like, yeah,

it's right here. Look, I mean, it's one-to-one.
It's one to one. Seriously, even like,

this is the power there. The thing that they're telling you, you know, what this can be like, where this can be generated? In fucking open source AI models.
Yeah.

Because all the other ones will like shoot it down. They will ban it.
Yeah, they will ban. Like, we tried to chat GPT image one

five, like, yeah, two frozen, and there's like no

censorship. This is all open source China-based models, which are completely uncensored.

How much of an advantage is it in today's mobile climate that your company is A based in China where there's no IP laws, so you can do whatever you want and have access to open source Chinese models?

Everybody has access to open source Chinese models, everybody's open source. Exactly.
But probably the first point here, right? Yeah, like probably the first point here is like.

The other point is much more important because, you know, the laws and IP stuff is kind of like there's the out-of-jail free card.

Yeah, yeah, yeah, yeah. No, but I mean,

even if you do this, it was generated by AI, so who cares?

Because it's just it's cartoon and it's not directly taken from the gay, from the movie. It's just lookalike.
Yeah, lookalike. To the point that it's literally lookalike the.

I mean, it's lookalike one-to-one.

It's not even like the vision version. We skipped that already.

Because we can. Because we can.
Because now that's the thing. That's the thing.
So yeah, I mean,

that's pretty much what I had in

mind for the November creative trends

because

we always try to look at different games and now it was a little bit more skewed towards century games, but I didn't want to go through Royal Kingdoms and all the townships and I looked at those and they have some interesting new creatives, but it's not as interesting as I think these all of these were.

Yeah, the winner for me is of course Golden Goblins doing kingshot. Absolutely man.

Always always the best part it's always the best part of any creative review which is why they give them the first place of the first game with all this review yes yeah yeah but i mean i can't wait to meet someone from the creative team and be like wow you crude job quantum yeah

last last month we had the the top creative which was basically roll kingdom playable which is kingshot now we have golden goblins which is basically kingshot

yeah

so i'm waiting for yaku for your Christmas tree to turn into a king shot soon.

No worries. He's going to shoot arrows and kill soldiers very soon.
I hope so. I really hope so.
So guys, thank you very much for listening.

I think we'll keep it as it is for now, for November, but we'll go back with December trends. And you should definitely expect some Christmas videos.

No, no, no, it's not going to be that because nobody fucking cares about those. They don't work that well.

otherwise we would do them exactly otherwise you would see it here quite often even in november because everybody wants to do november already and at the end of november and prepare for for christmas stuff with this fun and thank you very much guys for listening please join the slack channel if the link doesn't work ask for a new one in comments as you do recently which is great but tell us if there is another game that you saw and have have pretty interesting, or other games that have pretty interesting videos.

We would love to check them out and add them to the creative trends. Thank you guys.
See you later. Ciao.
Bye-bye. Bye-bye.