🤖​ AI Creative trends November 2025: How to spot AI creative?

39m

In this Christmas Special episode, we review 136 AI-generated mobile game creatives and break down the real state of AI in UA. Fake people are now nearly indistinguishable from real UGC, art styles can be swapped instantly, and “good enough” quality is all that matters. This is not future talk — this is what’s scaling right now.


What you’ll learn

• Why fake UGC finally crossed the uncanny line

• How to spot AI (and why players don’t)

• Why “good enough” beats perfect

• How consistent AI characters are built

• Why waifus are everywhere

• How one prompt becomes 10+ creatives

• Why creative laziness is increasing

• Why King Shot remains the benchmark

• Why AI creatives will dominate 2026


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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:


Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


00:00 — Christmas AI Creative Trends intro

03:00 — “Good enough” AI and upscaling basics

06:30 — Fake UGC: why players can’t tell anymore

10:00 — Spotting AI: physics, lighting, overlap

14:00 — Consistent characters & real AI pipelines

18:00 — King Shot’s AI leap & “no ads” messaging

23:00 — Waifu domination & style iteration

29:30 — Volume, laziness & stitched creatives

34:00 — 136 creatives later: what actually matters

38:00 — Final takeaway & 2026 prediction


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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Press play and read along

Runtime: 39m

Transcript

Pipeline for this because she's consistent throughout the image. Yeah, consistent AI character generation.

Exactly. Yes, yeah, yeah.
This is normal

basic, basic AI. And what should you look for when you're spawning AI now? Like for these

it's 4 a.m. and we're rolling the dice.
Mate drops knowledge made of gold and ice. Felix with ads making those coins rise.
Jack up designs, worlds chasing the sky.

We're the two and a half gamers, the midnight crew, talking UA adverts and game design too. Mateish Feelie Shaku bringing the insight.
We're rocking those vibes till the early daylight.

But K UA, master eyes on the prize. Tracking data through the cyberspace skies.
Feeling stats, colors like a wizard in disguise. Jackups crafting realms lift us to the highs.

Two and a half gamers talking smack. Slow hockey sick, got your back.
Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Hello, everybody. Welcome to the Christmas special episode, which is Christmas by AI Creative Trends.
My name is Matte Lancaris. I'm Felix A.I.
Brawberg. And I'm the AI Police.

AI Police with the fake industry.

Yeah.

Meow.

Meow. Meow, meow, meow.
Okay. Okay.
What do we have? A lot of creative stuff. Lots of stuff.
By the way,

you should shield your podcast with Roman on Front Engine. Oh, yeah, yeah, yeah.
Because that was about AI stuff. And Romania,

there will be more. Let me just say that.

But yeah, there's a podcast that I did with Roman Front Engine about how to do these things on your own, as for the open source models that we keep talking about. And I go into very specific.

Why don't we have this on our channel? Because we'll have it on the AI bastard. Because

we will have it in a little bit more glorious way. Oh, it's great.
I'm just like warming up.

All right, okay.

Very good.

Good answer.

Yeah, that's a good answer. Anyway,

but we'll have more of that, of course, because you'll see, and even as you see on the latest creative trends, with some of the models are only able to generate uncensored stuff, which means IP stuff that normal models shoot down will teach you how to do it.

Naked people, yeah, or yeah, of course. That's like whatever you tell it, right? Yeah, whatever you tell it.
Until it has the data set for it. That's the important part.

But you can create it for yourself. You can create it.
Yeah, exactly. You can create.
And we also teach you that. So very good.
Anyway.

Can today be the first AI creative review day where we don't have to see Lands of Jail? No. Unfortunate.
No.

There will be lots of Lands of Jail. Unfortunately, unfortunately, they are pretty...
good with AI, so we need to include this.

And you know, like, as our prediction fulfills next year, we will have like broader set of people because only the games that do so much shit ton of creatives will be the last sending, therefore, we hit the 50%

mark anyway.

No, no, no, no, no, that's not how it works, man. No, no, no, no, no.
Anyway, tons of games that get a lot of organics that happen at the same games that I need to go. Let's go.
Because they're right.

So let's go. Let's go to the mall.
Okay. Fuck yeah.
I guess the game. I mean, tasty travels.
Tasty travels. That's tasty travels.
I mean, it's a follow-up from last year. Yeah, basically.

But this is such such a clever concept, man. It's so super easy.
Yeah, yeah. And they, whatever they did, they double down on stuff they did and then even improved.

And you'll see in a second, like, some of that stuff, like, it's, it's really improved. Then they have these, like,

I don't know how to call them, self-restoration. Yeah.
What they were. Pretty much like very, very satisfying, nice AI.

They had some of these already. It's just like, I see.
Yeah, yeah, it was last last month. Yeah, like a bar was there or something.
Like, find a new one. This is pretty nice.

And of course, arbitrary, like cake. Yeah, yeah.

You just need to have these, man.

But they should, you know, what they should do.

They should do

the slicing of the cat cake with the cat on the shoulder. That would be so fucking great.
Because it fits the theme. Yeah.

They have the animals.

That's like that's the most fascinating thing.

But that's your mind sweeper because that's my mind sweeper.

It's a fucking mind sweeper.

You must have been so happy when you found it.

I was like,

you know what?

It's bad because he's now gonna say, like, you know, I was right all the time. So I'm always right.
Mind sweeper is the way. Okay, we have some more

food cities, or how do you call it? Like, yeah.

What do you need to do with these? Like, use fucking upscaling. Like, don't be lazy.
Run this through upscaling. You see that it needs upscaling because you can see the pixels.

Yeah, yeah, yeah.

And explain upscaling, just for anyone who's just starting to listen. Upscaling means that if it's too much grainy and like you see the pixels and edges,

it's low quality, it's like low resolution, basically. So you run it through upscaling AI and it pretty much fixes it.
That's it.

You know, Felix, your face and Jakub's face are upscaled in the thumbnail

because you have shitty fucking pictures. So I had to upscale it so it doesn't look like shit.

There you go.

That's the real life experience example of upscaling.

Yeah, so we have some nice sushi animals here. Yeah.

Oh, hello. Hello there.
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These jokes, man.

This is

exactly why I would put that's really good. Like, dead jokes shows a big team these days.
Like, literally, dead jokes.

But, like, this is like the great use of AI is just transforming jokes, written jokes

through AI just for videos. I mean, just crying out loud always.
Yeah. And old ladies.

So, we have this, like, again, I've seen this format multiple times during the review that you have like multiple pictures kind of going in

the video. Yeah, this one again, I put there just for the sake of it because, like, really, are we going this far now?

So, not only freezing families, we also have a dog that's gonna drown in between and then freeze the family afterwards.

Of course, it's the best thing. No, it's not even a dog, it's a puppy.
Yeah,

yeah, it's a puppy. So, that was that was the hook with the

no real person, no Wi-Fi. And we have the same food chef or whatever stands, but with animals now.
It's so cute. Yeah, it's so cute.
It's like cuteness overload. That's basically.

That's the concept, basically.

Then we have some anime stuff. You know, where is this coming from? No, like, this is dark war, basically.
Yeah, yeah, yeah. They had this.
Oh, okay. Kind of, kind of.
Kind of, kind of.

But it's again, really nice use of AI. Really smooth.

This.

Yeah. Like, made from food.
It's just like really, really, really cool. See the

panels on on top of the

truck?

Scooby-Doo. Yeah, then we have some Daphne from Wish.

Yeah, it's fine. She's kind of obsessed with playing Tasty Travels.

See, this is the UGC.

Yeah, you couldn't see. I mean, this is really advanced.
I mean, it's almost like there were like a few moments where she just,

when you see a face like this,

you had the eyes popping out of your head, like this AI. Again, there's an advanced pipeline for this because she's consistent throughout the image.
Yeah, yeah.

Exactly. Yes, yeah, yeah.
This is no

basic, basic AI. What should you look for when you're spawning AI now? Like for this? Overlapping objects.

Suddenly, something disappears. Facial muscles missing and stuff like that.

Light is different. Yeah, yeah, yeah.
Light out. The light is, I mean, right now, it's not as bad as it was before, but also the nice eyes popping out of your face.

It's just like again I guess the physics is the one that that tells you the most or gives it away when like you see that like physically it's not possible like stuff overlaps and and does does things like here

yeah like yeah

the paintbrush there when they were painting yeah so you can you can see but but it's kind of flawless honestly like you still you don't really

I mean like players wouldn't really tell but nobody cares no yeah exactly like it's the voice is still robotic like come on guys you can do better like you some

of this maybe it's on purpose. I don't know.

This one is like, yeah, you see the eyes. Oh, yeah.

All eyes and also the phone. Yeah, right.

So then you have some stuff that's like, yeah, only I can do this. So why not? This is nearly flawless, honestly.
Yeah. Yeah.
It's kind of like

one piece disappeared.

You see it, but again, but still like this wouldn't be this wouldn't be possible like a year ago. Well, not at all.
Dude, a couple of months ago. Yeah, this would be like weeks of work on animation.

Yeah, okay.

Yeah, yeah. Then we have again, these, like, you see her hair, like the grain there.
But again,

this is like UGC stuff. Like, it's been AI.
Yeah, the mouth is moving really, like, not with the body, right? But again,

upscale it, run through more iterations. You can get it there.
It's just like they want to make it fast. So, because it doesn't matter.
Exactly, because it doesn't matter, because this is good enough.

That's the thing. It's good enough.
And if this is going to scale, then you're going to to need to rate and polish and upscale and whatever.

Let me phrase it better. Yeah.
And if Century Games is going to steal it, it better be good. Exactly.
So we have some more pancake houses and, you know,

stuff there. This girl was there last month.
She's now using. Was she? Yeah, she was there.
She was there,

she was on the beach. And like telling something.
Oh, yeah, that's the beach. Oh, yeah, that's the beach lady, but she's real, right? No.
No.

No. Nobody's real that I'm showing.
No, no, no, no. This is an AI episode.
They're like, nothing is real.

Felix, you see, it works so much that even Felix can tell on an AI episode where he knows everything's happening. No, come on.
If you didn't know this was on an AI episode, look at this.

This is really good. You see it.
Yeah, but it's like you see it. You see it immediately for us.
All right. Yeah,

you see it right away.

The face and light is just not normal. Exactly.

I was there yesterday.

Street food here in Bratislava. The steakhouse, man.
That's like next level.

I mean, I'm about this size anyway, so I fit perfectly. This was really hard to tell, but you can see it on the text that if the camera zooms out, see, it's it's grew up.

Tasty travels as ads, nobody cares, yeah, exactly. How are you? No, don't eat the dog.

No, no, it's not, it's no, it's just like the yeah, they had it last time. This is a new version.
Yeah, this is exactly. Oh, my God.
Oh, man. Sushi seal.
Sushi seal. Sushi seal is my favorite.

Oh, no, even this is even better.

It's so good. This is reality.
Pudding turtle.

ridiculous. Yeah.

Okay, that's like the timetable. Timetable.
A timetable is also very popular. I've seen it many, many times with AI.

I guess with AI, it's so easy to create because you can change the scene, keep the characters and stuff like that. So it's it's really good.
More jokes. This is AI again.

Like, look, look at the light.

And then

play mass jokes as always.

Yeah, there we go.

Cutting stuff and doing it as a hook. More cuteness overload, of course.
Why not? I have like comic, comic team now instead of like the real world one. Looks so good.
More cities and more whatever.

Macaroni and Pizza Colosseum. And we have more fake people.

Fake ice cream. With fake ice cream.

For sure. Again, for

hooks, it works, but you see also that it follows the concept from the hook into the creative. Yeah, yeah, yeah.
That's that's pretty smooth.

This and this is really good. Yeah, this one I couldn't even tell.
Like, I just don't see mistakes because I thought his hand would overlap with the phone, but see, it's

flawlessly. Yeah, it's the light is even greater.

Maybe it's because it's a glove. Yeah, but still, how many seconds was it? This

eight?

Something like six as usual. Well, eight is Sora, basically.
Six, five, six, five. Six, five is the

that's like V of three point point one.

This is a commercial Western one, for sure. Yeah, yeah, yeah, exactly.
Yeah, this one is worse. You see, this is worse.
You see, you see, yeah, exactly. This face is worse.
And many cuts, by the way.

So,

yeah, not not one. The crazy thing is, like, in six months, it's gotten like so much better.
In the next six months, it's not gonna get worse.

Like, like pixel level quality on animation, basically. Yeah, yeah, absolutely.
And you know, like, what like jgpt

now released with the image 1.5, like in comparison to Nano Banana it's really like insane obviously the censorship is tough but still like you can you can go over the censorship with open source one yeah yeah exactly but still

more restoration it's pretty nice again this is multiple images it's literally multiple images you see yeah the little bit of a

yeah yeah there's yeah you can find it there so it's stitched together now same thing here hello everybody thanks for uh joining this episode our sponsor fast Spring, has delivered D2C at scale for over 20 years.

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Now let's get back to the content. Bye-bye.

Yeah, a little bit better stitched. Nice, yeah.
Now as well. Okay, yeah, I see the

oh, there's the playricks. Plarix ad

with the cat.

Yeah, so very nice hook. This one.
Oh my god.

Man, this is ice or glass? This is glass.

But this literally reminds me of one very good gag from Vivad Dirt League where he was like, What do you mean? Like, how do you like drink a health potion? And he literally eats it with a glass.

That's funny.

Yeah, so that was Tasty Travels. By the way, we went through thirty-eight creatives, just so you know.
It's just like they have so much variety there. It's just like pumping out so much stuff.

Exactly. That's what I'm saying.
Anyway, let's go to the real thing. So, as always,

thank you very much. Kingshot really leveled up their game from last time because last month I wasn't able to find that many.
This month I found like

I find Jesus.

Jesus, actually.

There's so much. And also,

they're also leveling up the actual video game kind of gameplay stuff. Yeah.

That's hilarious. Yeah.

that's really funny. Yeah, yeah.
So, so the most prevalent one is, of course, no, no, no ads things. No ad stuff here.
Can we watch that again? I'm sorry, that's really funny.

I order you to immediately remove the ads from the cave. And he's like, no, man, there are no ads.

Yeah.

It's so good. Yeah.
Yeah, so good, man. Then we have some.
The Marble O Man. Yeah, the Marble O Man, basically.

Talking about King Shoot being different. This one.
This one's is really good.

This is VO3. Yeah, this is VO3.
It's extremely good. And like, he's the transition

chef's kiss there.

Man, you need to send me these videos, man. You have it on your own.
Of course.

That's like

literally in this whole

series. Like, this was amazing.
Package. Again, King Shot has no ads.
No ads. But you see, it's like

it's a purple VO.

This one's really good. Yeah.

That's cleaner. This is really cleaner.
It's so real. But

watch this guy's hand, what it will do. Yeah,

literally slice his head with it.

Fine.

Oh, man. If I watched it, it's

no.

It's bromance. Bromance on the battlefield is.

Oh, baby, there you go.

Yeah,

there's no subtitles, but he said they can't take our eyes, but they never can make us watch in-game ads. That's perfect.
Yeah, a classic one. Very, very classic.
This is interview thing.

This is VO3, as it is. Absolutely.

And also, by the way, you see the contrast on the video, how like everything's so contrasting. Because it's like, again,

just the deviation that the model was trained on. Yeah,

this is also super, super good. Like, very, very nice transitions.
This one,

bro, are you okay? It's float. Why are you still on your phone? Play kick shot.
So, this thing, I think, is I'm guessing it's in painting.

So what's in painting is that you take a normal video and you AI, you use AI to like put stuff in it. Put stuff in it.
So I'm guessing that's there because like the couch floated.

His head pretty much wobbles a little bit on the top on the right. So you see that.
Yeah, yeah, I know it well. Yeah.
Yeah, yeah.

So I'm guessing that maybe it was either even the couch floating only or

maybe or just no couch. Yeah, no couch, maybe.
I don't know. Yeah, you can do this.
In painting is like one of the, again, more advanced techniques. Yeah, so more, no ads.
Oh man, this is.

You kingshot player? Kingshoot doesn't require waiting. Start playing now.

See what he said? Once I finish watching all the ads, I'll take over every building and every troop here. Kingshook has no ads.
Yeah, like this is quite interesting messaging. Like, no ads.

Yeah, yeah.

No ads. Like, seriously.
I mean, Felix. He doesn't say it.
He's kept like. Yeah, Felix is terrified.
I tear up. Yeah, they really, really, really, really.

Yeah, this one was just like a very interesting hook that I found, like, which looks like

300. Yeah, Game of Thrones more of Game of Thrones.
This was this one sequence that there was like this kind of random fight in the shade. Yeah,

I thought it was a Doctor one, but yeah, it was not. I think this is.

What?

Yeah. See the logo? Like, what is this like orange laminar?

Exactly what

this is.

This like home video camera. This one is completely broken.
Yeah, exactly. Who cares? Yeah, there we go.
And yeah. And

that's

our

least favorite. So Lens of Jail, they really leveled up also.

They have so much new GTA. Yeah, so many.
They have like so much GTA. They have also, and you'll see,

they are really pushing the waifu narrative now.

I mean, now? What do you mean now?

Before,

I would say like 60% of AIS was like environments and like these kind of prisoners working stuff and whatever. Now it's like 60% are waifus.

You'll see so much waifus now. I don't know what's happened there, but I guess they went just like fuck it.
It just works, I guess.

All mission possible.

You see how, like,

this, like, this is pretty, pretty long stretch to kind of do all these generations and stitch it together. This looks pretty good.
Uh, and they have a six template on top of it.

This is this is also nice. But you see it, it's all AI, just like very, very good.

I mean,

yes, I can, but this is pretty hard to recognize. I mean, I know.
Yeah, yeah,

because we, yeah, exactly. I mean, if you're a player, you have no idea.
No at all. Because

if you check

the people, real people, like, you can see the flaws. But here, come on.

But it's even harder, like, because if it's animation, it's easier to pass it off as AI, right? Yeah, because you expect animation to not be perfect. Yeah, yeah.

Look, his arm is through the bars there. It's really good.
We have some more, as usual, like some prison escape or whatever. Yeah, it's Spielen.
Yeah, Spielen.

Physics left the room. Yeah.

Then we have this one, which is again some of the. Whatever that sign was.
Yeah, whatever that sign was.

Some kind of like images moving on the thing.

That's there. Yeah, God hand, of course, again.
We've seen that many, many times. Helping there.

Yeah, of course.

Some more, like, in the die prison situation. So that's there.

Then we have

physics and crumbling buildings. That's like, again.

Oh, my goodness. Yeah.
Yeah, exactly. Yeah, like

these guys running. Okay.
Not running anymore. Not good.
Yeah, not good.

So this one's pretty nice. Then we have...
Yeah, this is the one I was talking about. This is this like three images at once, even though they're completely the same.

Do you think that comes from the match 3 theme where they're drowning at the like? No, no, no, this is basically just

a vertical video used in landscape format. That's it.

Because they didn't want to crop it.

Yeah, you're right, because usually the tool would be just cropped, and

this is laziness. Yeah, exactly.

That's what I want to say. Like, this is just like

putting it all together just for another landscape format. Usually, people do this for landscape or the other way around.

You have the landscape version of the game and then you just put free landscape on top of each other and you have verticals.

This is the waifu.

Exactly. Yeah.

Yeah. This is actually the waifu trend.
You could see the previous girl was pretty much a squid game uniform. Yeah, that was good.
Yeah. Yeah.
So it's there. It's actually pretty nice.
Yeah, yeah.

We had this one before, but why I'm showing it because we didn't have a fighting bear. Okay.

Yeah.

So they leveled up even the old concepts. I don't know why, but like, yeah, you wrestle bear in a prison.
Why not? Sure, of course. And yeah.

And by the way, this is part of the game that it's like Toy Shop Factory Sweatshop. So that's what they do there.
Some more grabbing buildings and disappearing people

for sure.

We've seen this kind of

underground stuff, yeah.

Our favorite laurels at the bottom. Yeah.
Like

multiple AIS has this. Like I've seen it, seen it so many times.
Some more kind of a GTA, multiple screen stitching that against scheduling add on top of it. So,

timetable. Timetable, yeah.
Again, waifus, why not? So, it's a combination of like four or five trends basically

that you have here. Then we have day one, day mode,

day 300, or how it goes, pretty much. What was the dark orb?

The top one, yeah, that one

some more waifus.

Why not? There will be more, There will be

much more waifus, basically. So they went pretty, pretty like, yeah, hard on that.

You'll see, yeah, there's anime ones, there's realistic ones, there's cartoony ones, there's whatever ones, like, yeah, so many.

Whatever ones, okay.

By the way, the frame rate, guys, come on, you could do this much more better, it's just lazy,

much better, yeah. The GTA waifus, why not? We have also those.
Some more GTA waifus, literally,

why not? Some more animated waifus in style of YCT. When GTA finally comes out, it's going to be interesting to see what mobile games will suffer the most.

There will be some that will be like really struggling. Of course, some more comic waifus.
Again, actually, a cropped video of people living. It's not cropped video.

It's the vertical video of just two

vertical format. Yeah.
Landscape.

Yeah. but this is pretty nice.
I don't think so. They had this before, this kind of like small people, because like you see, there was the normal lamp, so this is like on your phone playing.

So, I haven't seen this format before, it's pretty nice. You could see this, like, so shitty AI if you focus on the details.

Well, you don't focus on the yeah, then we have this like monsters with uh like just a hook, AI waifus, more waifus, basically,

some more waifus, like the more realistic ones, some more waifus, zootopia ones,

Seriously, I mean, this is the same, same creative as before. Again, just different view,

yeah, a different view of small size playing on your phone. Yeah, that's a TV show, the French Fourth Payart.

That was a really good one, by the way. That was like old school one.
Then you have some more GTA, I guess. Yeah.

With some, again, more GTA visuals. And then Sweatshop Factory.
Anime Waifus and Timetable. Again, Shark.
Whatever he's even doing. He just went away.

Yeah.

pixel RPG concept, whatever. This looks pretty dope.
I haven't seen this one yet. Yeah, it's pretty good.
Yeah, yeah. So this is the spiel.
Yeah, yeah, it's spiel. Very nice.

Then more waifus from the back. Come on, man.
Jesus Christ. Then you have more waifus from the front.

Then we have

towards the camera that we see last time, but again, a little bit more stuff.

Again, winter Christmas waifus in jail. There you go.
Yeah. Christmas creatures.

Yeah, Stopping. Other waifus.

Then again, our policeman with his incomplete beard right there doing stuff there. So, yeah, that's their

vampire waifus.

I don't even get how they get this. Like, why vampire waifus? Because this is not like

some of those heavy

episodes games or whatever.

That's a forex theme right now. Yeah, it's like 4x theme.
And yeah.

How is it? how's the game of king of king of sultans or whatever it is? Yeah, yeah, that was yeah,

this is basically it. King's choice, that's the name's choice.

That's it. That's there.

Tenta broke his spec and then fallen down into like uh

into

whiteout survival creative. Why not? Exactly, like, yeah, and then a little bit of carnival tycoon.
Yeah, so more waifus

again, more waifus,

more waifus.

Yeah, can you just stop waifus. More waifus.
That was the card.

And this one, this one I just left there for the nice. For the sake of.

So idle lumber spreads everywhere. Okay.
What is this? Space station something on the mobile phone.

Physics has left the building. Physics has left the building.
More waifus running into the camera, more other waifus, more other stuff.

Magazine one. I think this is a new one because

it goes into the gameplay, but I wanted to show you that afterwards, there's more waifus in it, even during the gameplay. So, why not? Then we have some giant waifus and giant people

with the monuments. This is also pretty original.
So,

they have that. Some more iterations on the GTA style thing, more vampire realistic waifus.
This one's pretty nice.

You know what this is? Your favorite clotted river.

Yes.

Some more waifus, some more waifus,

and then the usual comparison of your ship with whatever ship. Ship with the baseball basketball yard, why not? Some more waifus, selfie video or waifus.
Selfie video. Yeah, why not?

And then we have bridge of food.

This is you want.

Yes.

It was a bridge of food. Some more realistic waifus.
And yes, I'm like complete mayhem, like whatever. I'm guessing this was a player's ad originally, or something.

So

that was a nice hook, and then some more waifus, which is completely different video model. Like, I don't know what this is,

so yeah, they had that.

Then we have, yeah, then we move to a different game,

as usual. You can guess this one, the rise of castles, of course.

So they had this new nice concept of like, yeah, through the ages,

yeah. Then we have

prisoners as nations or whatever.

Stuff like that. As usual, they're like nations.
Do you think this is older models? Because it's not as interesting as some of the other AI creators we've seen, right? It's just...

I guess so, but like some of those are like still pretty good. This is still pretty good, man.
It's eye-catching, but it's not as like.

Yeah, like I don't get this one. Like whoever kind of devised it, like you have a leg and then two spines expand on it.
Yeah, what fix this?

Mushrooms? Tell me. Then we have cats

as

different warriors. Like,

it just works, man. Looks so good, but this time it looks kind of shitty on some of those.
Then we have, uh, yeah, again, going back to the camera.

Um, again, this trend kind of is persisting, so that works pretty well for them still.

Army of skeleton warriors with different nations.

Yeah, this is really cool. I like this.
Really cool. Yeah, with Lord.
It reminds me of the mummy, the first mummy, yeah, yeah, yeah. It looks like mummy or like, what was it, the King Scorpion movie?

Yeah, yeah, yeah. That's a spin-off, basically.
So that's there. Then we have like actual smitting with like three heads.

Not really actual smitting, but still, yeah. Three heads again.
Yeah.

Yeah, some more waifus walking into the camera as nations because why not? They can.

Then you have the army instead of going forward, going backward and without the skeletons. Of course, like you need iterations of that if skeletons work.

It's just, you know, just one change in a prompt and like you're good to go. So very, very easy to test and modify.
Then we have this like low poly story something.

So, yeah, that's that's pretty nice. I think Lands of Trail had this kind of same format.

But yeah, definitely, you don't chop a tree by spawning a soul right there after cutting it in a different place as well. That's great.
And then, some more armies.

They said I couldn't make ads without the dev team. They said I couldn't understand the tech.
Guess what? I just made a fully working, gorgeous tap to play

while eating noodles and watching trash TV and taking care of my daughter. All thanks to Playable Make.

No cold, no stress,

no cheap cherry lock.

With different setups and different ages and I guess different nations.

And yeah, more laurels and more of these kind of nice animations of like different nations and different stuff kind of moving around. They had it pretty, pretty nice there.

This one, I was like,

really?

Yeah. So, you have an anime girl talking, playing on her phone, and then you have Royal Kingdom guy

fighting for his life against. One-on-one stolen creative.
Yeah, it's not stolen creative. This is Royal Kingdom.

I know it's stolen. What do you mean, stolen?

I thought it was like, yeah. This is Royal Kingdom.
They have this running as creatives.

Because I was like, literally going to fucking all of them there's not many because they're running currently a crossover with uh home alone

guy yeah that's that's their main main bread and butter stuff but I find these two gems there waiting for me with AI so they're still also using AI that's nice and then we have this one

which you wouldn't guess who it is Trail Town Royal Kingdom She said that no ad as usual no

let's go back she said royal match Yeah, she did.

And then at the end. Yeah, she said Royal Match.
Same folks who made Royal Match.

Yeah, because it's like they're using it as a reference. No Wi-Fi.

Okay, good.

So they're using Wi-Fi also, even though Royal Match is not touching it at all. And that's.
Yeah.

He's always in trouble. Of course, he's in trouble.
And we have this.

Is this AI man?

I think it's AI. It is.
It is.

King Richard needs to start making better choices. But the guy looks kind of famous.
Like, I don't know if I know him from somewhere. They put it in Gemini and then you will know.
Yeah, that's right.

Maybe it's like a fake version of him because it's like, yeah, maybe he looks like somebody that looks like something. But yeah, but it was a nice use of AI.
So, and I was

surprised that I found a few of these like AI ones there because, again, it's special games as well. I would guess it's not really going.
Anyway, we did this. 136 items.

Jesus. There we go.
No, it's good.

Because we don't we don't really check the whole creative because that would be just no, that would be just too much waifus and half of them, keep in mind, are hooks.

So it just like first five seconds. So even though I said I have hundreds, it's like five seconds times a hundred is like nothing.
So yeah, it's okay. We we did it.

Yeah, so TLDR, fake people are getting so real that even I cannot tell if they're not real. And Felix

already confided even though he's on the AI segment. So that's there.
The whole like physics, whatever stuff is still crap.

Explosions and all these other things you can see disappearing people. So it tells it away immediately.

A UGC, if you know what to do, if you have a pipeline for consistent characters, utilize it and you can skip all the agencies and all

Jason's and all these other guys, they're out of work basically. So that's there.

Yeah, you mean the real people,

the real person who is actually Jason and his work. Exactly.
Different can be done.

I the other thing that's like quite obvious this time is that I've seen many many ads being done in like different concepts as for different art or different style or different whatever just by prompting like you see those like with the armies yeah

like seven different art style for the waifus exactly same ad yeah armies had the same

rotating bakery shops or whatever we had realistic ones we have cartoony ones with the guys the ones with the animals the real cartoony ones so on so forth so again it's just like same prompt different style and you have like again bam bam bam bam bam different creative so that that thing is really starting to show off like once you know how to control it you can produce so much more ads even from one concept yeah there is a reiteration right there like normal guy like you know imagine the normal animator would be doing it like he would need to literally redraw it for like all these different concepts tell me how many no it's like it's if you need to change the art style you need to

i'm not even talking about fucking localization like we see in the king shot, like suddenly there's a Japanese king against the English king. Yeah, yeah, yeah, yeah, exactly.

You would need to actually hire different people to do it.

Insane.

So, yeah,

walking very straight towards our prediction, which, in my opinion, I'm much more positive after this last one that it will happen.

But we said 50% of the gaming companies, not ads, are going to be AI. We need to do that.
You said that. No, you said that.
It's okay, whatever.

I need to go back and check it because I don't really believe you. Because, I mean, honestly, 50% of ads, yeah, exactly.

That's not that relevant because, yeah, all of these Chinese guys are just going to steamroll everybody.

It's not a fair prediction.

I was more thinking about actually, gaming companies are going to use this, which is we are need, we need to branch out of Forex because I was actually going through Forex games, and you basically have maybe three different kinds of concepts.

You have gates,

okay? For you have gates, you have kingshot, you have wood, basically,

right? Idle armor, and you have AI. Everything is like this.

So it's like if you do gates, I was like puzzle and whatever, all the forex, like in the top 10, it's only gates, kingshot, or wood, or just idle. That's it.
Or AI, or AI, or basically AI.

Nothing else.

If you don't do it, then you're fucked. Pretty much.
Pretty much. Yeah, that's getting very obvious.
Yeah, pretty much. Okay, nice.
Yeah, well done.

Well done. Thank you very much, guys, for listening.
Tell us which of these scripts was the most interesting one for you or which one did you like the best in the comment section.

Which one you didn't like the most? Or which one you like? Like Felix, you could see literally Felix changed his mood after watching 40 Lens of Jail ads. Me too, me too.
I was just man, it's just

so much. I understand it's important to like view because they're head leading how you make creators, but the content is not nice to look at.
Like,

it's just like that. That's how it is.
You know, we do we have carnival tycoon stuff on the channel, also. That's true.
That's true.

They're both just as bad, man. Like, probably carnival tycoon is a step worse, but yeah, exactly.
And as soon as it was like fifth, fifth Wi-Fi, I was like, fuck, I was just getting tired.

Anyway, thank you guys for listening. Please join the Slack channel and see you next time.
Bye-bye. Bye-bye.
Ciao.