THE SAVAGE MINDSET: FINDING YOUR AUTHENTIC SELF

This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth.

And now, here's your host, Brandon Brittingham.

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Hey, what's up, everybody?

We are back with another episode of Wake Up to Wealth, and I got my brother Brandon Hudson here.

You know, if you would pay attention, we're kind of doing a series where him and I just kind of talk about some stuff that I know you guys want to hear about.

But before we jump into it, I just want to say, again, thank you guys so much.

We are a million one and some change downloads as of today.

That's growing every day.

We're averaging 60 to 70,000 downloads per episode, which is just wild.

And,

you know, it's a testament to y'all's support.

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we didn't do this for money and money was not the intention behind this although we do have sponsors to the show now full disclosure we just you know we wanted to give you guys real raw authentic information and you guys have spoken that this is what you want to hear so can't say this enough thank you so much for supporting the show and uh it's also why i you know want to come on here with brandon to just give you guys some real raw shit how you doing today, brother?

Doing great, brother.

Doing great.

It's pretty awesome to see the amount of value that you're putting out here, man.

I've been listening to a lot of them, and that's why it's the only one it's doing, man.

It's a great job.

Yeah, so

a lot of things, kind of a couple of things to talk about today.

But so last week, I keynoted Spring Break.

Shout out to Spring Benson, my homie.

Love that woman.

Fucking absolute savage, but heart of gold.

Man, I just, I went to another place last week, man.

I just, I went to a, I went to a different level that I've never gone to to speak.

And, um, I kind of want to talk about this today because this will relate to you.

And, and I think that it's, um,

like everybody has this fucking savage inside of them that sometimes, you know, I know you, you got to teach fighters how to go find this, right?

And, um, man, like last week, like, you know, I, I had to go there.

Like, I had to go there internally.

And I think people sometimes are scared of it.

I think people are sometimes scared to live in their authenticity.

I think people are sometimes just scared to go to that dark side.

But like the savages, when you were 90 pounds in this world, you lived in the jungle and back in the day and you had to go in the fucking jungle and kill something to feed your family.

Like that shit is in you and it's wired in you.

And,

you know, over generational, over generational, it's been calmed down in people.

And it's a mechanism to conquer fear, right?

And I know you believe in this.

So, you know, I want to talk about that a little bit today.

And if you wouldn't mind, like, I mean, you have to go make people go find that to get in the ring, which is the same thing.

Yeah, I mean, and they didn't get in the ring without me doing it myself, you know?

So when I was competing and fighting, you know, when I started, it wasn't, I wasn't the best, I wasn't the most technical.

I didn't have the most experience, but I knew that I could outwork them, which is similar to business.

And I knew that I had a dog in me that I was ready to die in there.

And to your point, you know, to be able to get to that that level and that

I like to call like the flow state, because that's what, like, you see it in so many different spaces.

I know what it is.

So to get to that flow state, you know what I mean?

You got to just forget about everything that anybody is saying, doing, whatever.

And I think that that's where we get so lost in translation because, you know, everybody's so worried about being perfect, so worried about.

getting canceled on their social media, so worried about what they're going to say and who's going to say.

And now majority of people are all stuck within this box or within this kind of guideline and standard that says, well, you can't go too far this way.

You can't go too far that way.

You got to stay within this range.

Yeah.

And I mean, it just, it's, it's just pussy shit, man.

Like, yeah, like no one, no one great ever did that.

Yeah.

No one great ever stayed in that box.

Yeah.

And, and dude, I just, so I think a couple of things that just really hit home for me last week and just seeing it in real time is authent, authenticity is the highest frequency you can buy with another human being.

But another thing is,

like this week, I had someone that I was pretty close to commit suicide and extremely successful guy.

It still doesn't make any fucking sense to me.

And I talked about this last week.

Obviously, it hadn't happened before I got on stage.

But the thing, too, is that when you're not living in your authenticity, right?

And you're afraid to go find that savage, I think you're not happy.

And, you know, I will tell you guys from personal experience like money definitely is a tool and money can certainly change things in your life but um if you don't kind of back to what you were saying if you seek external validation you'll never be happy right

and you know my grandparents died uh very poor i mean i had the opportunity to retire them and put them in a new house, but they died poor, but they both died very happy.

They're very happy people.

And I just, I think right now, especially no one,

we don't talk about this enough of all the shit that's out there.

Like whatever you're doing, if you're listening to this, like you should do what the fuck makes you happy and you should stop giving a fuck about all the other dumb shit.

Because, and I talked about this on stage, like.

Like, are you chasing the real, like, are you chasing the real dream, right?

Like, is it the dream you really want?

Or is it manufactured or whatever?

Because

true happiness and true peace and and I believe this is you know we have this um we have this phrase nowadays of like alpha male well I don't think you're an alpha male if you're not you're not happy internally do you know what I mean not at all you know I think that what happens is is when you have folks being asked what makes you happy the they go to the default answer they go to the answer of you know cars money jewels financial freedom and all these these things that just get thrown out there loosely and they don't take the time to sit back and really dive into what makes them happy or they take for granted what they're doing not realizing that is technology and gratitude correct yeah so then what happens is they're chasing in my opinion they're chasing these you know things that they've been conditioned to say that this is my true happiness and they become a slave to it yeah and they become a slave to their circumstance to their situation yeah you know um one of the things on me being an entrepreneur that you know i i just will not do is i'm not going to be a slave to the business and slave to the money.

Right.

Because I know what makes me happy.

You know, I know I love, look, I love the party.

You know what I mean?

Now, obviously, I can't party like I'd used to do that.

So there's, you know, so there's some real shit to that, right?

Like the part of your vibe and your sauce is like, hey, I want to go on vacation.

I want to do this.

I want to do that.

And,

you know, a good point of that is like, who gives a fuck if someone judges you?

Like, shut the fuck up.

Like, if that's what, if that's what makes you happy and that's what gets you excited like people say to me man you work too much you this you that but what they don't really understand is that's actually my happiness right that's actually my obsession you like to go on vacation and do stuff right and again that's your vibe and there's nothing fucking wrong with that and i just think people are

you know when when i was at the conference last week and so many people came up to me afterwards and like man your message resonated with me so much.

And the people that I had time to talk to, I was like, well, why?

And they were like, well, you know, I feel like I'm living my life for other people.

I'm not, I'm not making choices for myself.

I'm not this.

I'm not that.

And, you know, I was full Ric Flair, dog, three fucking diamond chains, Versace down.

And people were like, you know, I would be afraid to dress like that.

And that's like, man, that sucks.

You know what I mean?

And it's like, cause why?

Cause you give a shit.

And I said on stage, a lot of you motherfuckers probably judged me if you don't know me before I got on stage.

And then when I started talking, you listened because you realized I had some value to share.

Absolutely.

And I want to say something to your point.

Could you imagine a life of happiness for you or for myself if you didn't work or if I didn't go on vacation?

No, I couldn't do it.

Correct.

Neither could you.

What would we do if I was strictly business all the time?

Correct.

Or bored or unhappy or all the things that we're hearing.

100%.

Well, yeah, probably.

You wouldn't be drinking again you know what i mean yeah but could you imagine like a life and this is to the listeners too like think about the things that you really love to do that you're so embarrassed about that you're so ashamed about or you don't want to admit out loud because you want to fit this box where you put yourself in right right now the most highest form of attention to get is authenticity 100 is authenticity and i'm gonna go on a tangent real quick because you know you we've seen in the past i'd say three to four years a lot of exposure where people are getting exposed, right?

Well, yeah, everybody had the COVID money.

Correct.

The COVID money, the influencer money, and all this stuff.

Who are people really listening to?

People really are listening to the people that are staying true to themselves, the people that are in the trenches and build something.

I mean, people that have a couple of gray hairs in their whiskers and a couple, you know, some age.

That's who they're looking at.

They're listening to the Andy Frisella, the Ed Maritz, the David Goggins, all these names that these guys that you know have been through it and they've got the receipts to back it up.

And I'm not discrediting anybody anybody out there, but you can tell guys like that they've got some time under their belt, they've seasoned, they've been through the fire, they've come back.

And what are they doing?

They're living their authentic self and they understand what makes them happy and they understand what makes them tick.

And you know, I couldn't see a guy like Goggins not doing pull-ups and not running, right?

What would he be doing?

What would you be doing?

Listen to this if you weren't doing what you absolutely love.

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Well, and I think another thing, man, is a lot of people, look, let's call it what it is.

Like the last couple of years for a lot of businesses has been hard.

Shit's been tough.

And it also came off of COVID where everybody was up.

And I think a lot of people are in stress, man, and they're in overwhelm.

And again, again it's like if you're going to get up and do everything you know like it's kind of like um the fight game like i don't mind getting up every day and getting punched in the face like i know that i signed up for it right and but if i wasn't really happy in what i was doing it would make it way worse you know and so i just think that um for a lot of people if you're listening to this Like, I think another thing too is

like with anything that you're successful or anything in your life, like you have an identity that you are tied to.

And I think one people, I think sometimes what people make the mistake as is they say, and this goes back to the dream side of it, it was like for me personally, you know, I was the number one agent in my market, number one in the state.

Do you know what I mean?

I was, you know, top, you know, I think one year, one year I was.

By units, I was number one, like really, like, not smoke and mirrors bullshit.

I put houses in the MLS and did the, like, if y'all are real estate, you know what I'm saying.

That real trends a lot of shit, some fuck shit.

Like, really actually went out in the trenches and sold the goddamn houses and just didn't put them in the MLS like and did some portal bullshit that people make up.

You know what I mean?

I was up there, right?

And I got all those trophies.

And I was like, man, this dream's not big enough for me.

But then I was so afraid because I was like, well, my identity is the hot shit real estate agent.

And even me, I walked through that.

And the point I'm making is a lot of people, if you're listening to this, you're like, well, I'm not happy, but this is my identity.

Who gives a fuck?

Reinvent yourself.

The essence and nature of being an entrepreneur is your ability to reinvent yourself consistently.

And if you're a good entrepreneur, you're going to do it time in and time out because you've got to pivot and go where the market goes and go where your customer goes, right?

Yeah.

And falling, excuse me, falling into that trap is a very normal and common thing yeah like so many people don't want to have they don't want to go through the the the pains that you go through not talking about all the struggles but like look we've all done it we've all assumed our identity is one thing and found out we weren't happy right but with the with the amount of information and amount amount of um things that you can go like this podcast right here and our conversation right here you know that other people you're not alone and other people are going through that right we all and by the way your problems are not unique to you we all go through it no one posts their fucking failures no it's the same it's the same thing you things are really hard you got through it you're you're now you're doing your thing things get really hard you got through it now you're doing your thing peaks and valleys it's the same thing all over and i think that it's a travesty to

act like you're not doing you act like you're somebody special and act like you don't have the availability of other testimonies, other stories, other people that you can learn from and say, man, look, I'm not alone.

Right.

I'm not alone on this.

I got to figure out how to pivot.

I got to figure out what I got to do.

If I got to hire a coach, if I got to get in a room, if I got to do whatever I need to do, I'm not alone on the way that I'm feeling, especially being in business or any other leadership role.

And then I can, I can make something happen or something different.

But that fear, that fear is what's stopping most people because they think that if they tell somebody their vulnerability or tell people they're unhappy or admit to themselves in the mirror that they're unhappy, they think that their whole world is going to come crushing down.

When in reality, there's so much freedom and liberation in that man.

That's the healthiest thing you can do.

100%.

Yeah.

And another thing that, you know,

I just kind of wanted to address and talk about today, too, is that,

you know, the thing is, the really successful people that I've ever been around are internal optimists.

And so the other day,

I was actually talking to my CFO.

for those that you guys don't know me she is not the internal optimist um but that's also i pay her to not be right um if you got a good cfo the world's fucking always falling in their fucking mind.

Because they're watching the goddamn money, which is what you want them to be.

But we were talking about this friend of mine who committed suicide.

And I said, I just can't see in any circumstances going to that dark of a place.

And she said,

she said, well, you know what?

You in any situation always.

feel like that there's a way out and you always find a way out.

And so what I want

everybody here to listen to and get the meaning behind this is a lot of things in your life come from programming, from your parents, from school, from whatever.

And a lot of it's bullshit.

And there is always a way out, in my opinion.

And like, I think you just have to, I just, I'm going to say it how I fucking believe it.

You can interpret it how you want it.

You just got to stop being a little bitch.

Like when shit gets rough, you got two voices, one saying, i can't get through this this is too hard this is this and you got the other one which is the savage saying man the up or woman the up well i want to interrupt you on that because i have another side of that and and sorry to cut you off but

i also i want to echo this is i don't give a how bad it is or what depths you feel like or why you think that this world would be better off without you you're a hundred percent wrong a hundred percent of the time well and and i think um to diverge on that like on some real

if you're going through some and you're that dark reach out to someone and have a conversation i didn't even get a chance to tell you this um

and i got to be careful what i say because i don't want to disclose too much but i missed my flight going to salt lake city and i had i was the closing keynote the next day

so i wasn't stress i didn't stress about it And my driver was with me and I was supposed to be on the flight And somebody that I coach that is

pretty big deal, that's, you'll never see it on social media.

You'll never see it talk.

You'll never see me talk about it, but he did allow me to share part of this is I met him because he was an addict and

very successful person.

He saw me speak on stage and he asked me to coach him out of it.

This was five years ago.

I've been coaching this guy for five years.

And he called me,

I was supposed to be on the flight.

And he texted me and said, Brandon, I need to talk to you.

901, like it's emergency.

And I got on the phone with him and he's like, dude, I just, he's like, I relapsed.

Right.

And it was very dark.

And

thank, thank God, I was able to talk to him.

And I got, I got on the other side of it.

But my, the whole point of that story is,

you know, I, where I went with him was, and this goes back to the, the love and the loving yourself.

I knew I couldn't be Savage Brandon that day.

Like, I knew I couldn't be like, yo, stop being a bitch.

And the first place I went to, I was like, bro, look at all the good shit you've got in your life.

Look at all the things you've achieved.

Look at, and I, because I got an Indiana, I got to be careful what I say because I don't want people to put two and two together.

But bottom line was we went to all the good and I made him sit in gratitude, right?

And he relapsed.

made a mistake.

But I got him pretty quickly to like, fuck, dude.

I didn't, I didn't really think about this.

You know, I was acting on emotion.

And

the point, the reason why I'm saying this is because

if you, if you are going through some shit and it's that bad, reach out and have a conversation with somebody.

Do you know what I mean?

Like, because that's what you need to do.

I've dealt with, I've had multiple people that I've loved commit suicide.

And, um, you know, there's things behind that, mental illness and just other shit.

But I'm just saying, if you're in a spot like that, like

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What's incredible about that story is I know your time.

Yeah.

And how, and obviously you were supposed to be on a plane at that time.

Yeah.

Well, I would have been on the plane.

Correct.

Yeah.

There's so many.

And I don't believe in coincidence.

No.

No, not at all.

I I don't either.

There's so many purpose-driven things that happen on that moment.

And here's the thing, you know, whoever that individual is, you know, had they not reached out to you and something went wrong, the works went wrong.

I mean, imagine not only what they've done to their families and their organizations, but also to you.

I mean, that's another impact where you're like, dude, you should have just called me.

Yeah.

You should have just called me.

You should have reached out.

This is not, we're not back in the 60s and 40s and 1800s or whatever years.

We're in a day and age where we know everything.

We are overloaded with information.

So, you know, whatever weird thing you got going on in your mind that you're embarrassed of, there's books and websites devilish.

There's a lot of people that are probably doing it.

You're not alone.

No, no.

And so the amount of judgment that people think that they're going to face.

is so crazy to me because it seems like as much information as we know and as much stuff is out there and all this that we accept for people that wasn't accepted years ago, centuries ago, it's like the fear of judgment is even higher.

Well, and here's the thing.

You can be an absolute savage and you can make a mistake or have a bad day or get into a bad situation and that's all part of it.

But I think the baseline for you have to be an internal optimist.

You have to feel that there's a way out.

And you just have to come from the like fear is fear is such a

it's an emotion and it's a thought process that a lot of time we're manifesting that's not real.

And like, for instance, for those of you that are in the entrepreneur world, I think sometimes we don't give ourselves enough credit.

Like if you ever had an idea in your head and you brought it to life in real life, like, fuck, dude, there's so many people that'll never do that.

And a lot of times where we struggle is we struggle on not the gain of where we made it, but the gap of where we think we are, right?

Of the gap of where we want to go.

We're not there yet.

And we tend not to focus on the gain of where we've actually gotten to.

And again, I just think

you should wake up every day, be doing the shit you want to do to be happy, because that's true.

You can have a shit ton of money and not be happy and it's all for nothing, right?

And you could be doing shit that you absolutely hate and it's all for nothing.

And, but I also think that a lot of this comes down to you got to have this savage fucking mindset, but you also have the dual, you have to have the duality of the empathy and the love side, right?

Which for me was hard to learn for a really long time because I didn't believe any of that shit.

I can believe it.

I believe in it now.

But I just think so many people are missing the boat on that.

But they're also missing

not living in their authentic self.

They don't believe in their self enough.

And you got to have that self-belief.

Yeah.

Savage doesn't mean you go out here and do, you know, crazy sprints, fight in a cage, you know, all this shit that social media tries to paint a picture.

Savageness means that you just don't give a fuck.

You're going to do what you need to do, you're walking in how you need to do it, no matter what, for the people that you care about.

And I also believe in for others and strangers, just because I'm that's my

vibe.

That's what savage means.

Yeah, so many people get these words mixed up, like thinking that they have to be somebody they're not, just being yourself.

I know some very mild-mannered

beta type of men, if you want to describe it that way, and women that are absolute savages in their own space.

And they're respected amongst that and appreciated amongst that way more than them trying to be something they're not.

And when you do tap into that level,

and here's the thing, a lot of the entrepreneurs and business owners listening to this have already...

have already activated that trait in some sort of space in their life.

They've already done it.

They've already had some sort of space where they've acted like a complete savage, found success, or found the idea that they made come true or whatever the case may be but yet are fearful of doing it in other places you know you talk about faith right and and whoever you pray to that's or you know i i have no problem with that you know what i mean i but at the end of the day when you talk about faith so many people struggle with giving themselves up to their higher power because they think that that day life starts over and now they have to live this perfect life right and that's the same kind of thing as being a savage or walking to your purpose or anything like when you do give it up to whatever it is you're giving it up to, faith, love, family, whatever, dude, you're actually, you're actually practicing day one of being that motherfucker that you want to be.

Yeah.

You know, and, and, and people struggle with that.

People struggle with that idea and, and they sit in a space where they don't act and then it compounds the emotional.

Toil the emotional side takes its toll.

You know, the being an entrepreneur and being a business owner is extremely lonely.

You know, you can have all the friends on hard.

You can have all the friends friends you want.

You can have all the family you want, all the robber, all the haters, all that stuff that you can have.

And at the end of the day, you still feel like you're on an island by yourself.

All these things, all these things add up over time if you're not taking that step into that space where you need to be.

And that's when, unfortunately, the bad thoughts and the dark times and the things start to add up.

Well, it's the conversation you have with yourself every day.

And again, I think that's the...

the happiness internally.

And I'm going to wrap it on this.

So here's an exercise I did when when I was in Salt Lake.

You know, 500 people there.

And I said, turning to the audience, hey, everybody name three things you love, right?

And so everybody's like, family, you know, wife, kids, all that.

And we're going and going and going, right?

And out of 500 people, only one person got that answer right.

And only one person said this.

What's it?

And then I went, everybody's going, you know, I said, what's what's number one?

What's it?

Everybody's number one.

Family.

Family, this, that.

No, they're all wrong.

Number one is you.

Of course.

Do you know what I mean?

And so in a room full of entrepreneurs, you know, type A motherfuckers, badass motherfuckers, everybody else forgot that it's the internal, right?

Number one is you.

And so it's one of those things where I love Misa Me, right?

You too.

And, but I, I can't love my family, my business the people i work for me any of that if internally i don't have the love for myself because that's where you're going to be up and you're going to be off center and so that was you know one of the messages i wanted to get out to our audience today is like

if you don't love yourself man like you got to have an honest conversation like what the you doing and if you own if you don't love yourself and you think and say you love so many

other people more remember this you're only giving those people a half-ass effort correct because you're not fully in love with yourself yourself and

filling your cup and all those things.

So therefore, you're truly not giving the people the help and the love that they truly deserve.

You're right.

You're 100% right, dude.

It starts with yourself.

Well, guys, you know, we try to keep these kind of short so you guys can digest them.

Got to have a great conversation with you guys as normal when Brandon comes on here.

Again, thank you guys so, so much for your support.

Check Brandon out.

He's got his own podcast.

Yep, Champ Talk with Brandon Hudson.

We're on all platforms.

And where can they find you on socials?

Social, you can find me on Brandon Hudson, B-R-A-N-D-E-N.

We've got SBY Mama and Fitness.

We've got a couple things, Champ Talk with Brandon Hudson, you know, so we've got a lot of stuff going on.

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Leave reviews, share the podcast, keep tuning in, keep listening.

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Thanks for listening in today.

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