Unlocking Real Estate Entrepreneurship with Rob Chevez

This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth.

And now, here's your host, Brandon Brittingham.

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Hey, what's up, everybody?

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really smart interesting people because that's what's made this show grow is providing you guys with value and not asking for shit in return so i can't say thank you guys enough and today i got my good friend rob chavez here.

How you doing?

I'm doing great, man.

Hey, listen, life with an entrepreneur.

So Rob, you know, I'm busy as shit.

He's busy as shit.

Completely forget that he's coming down here this week.

uh he texts me he's like hey are you still good tomorrow i'm like yeah and then this morning i'm like

he's here we got to get him on the podcast i love it i call my videographer thank god he's he's ready so we got to be here today but that's how it is being an entrepreneur sometimes man thank you so much man it's my pleasure it was it was a nice drive three hours yeah so um

you uh believe in a lot of the same things i believe in as far as real estate from investing but um something that's really cool for those that don't know or that are listening to this uh you built something really cool called the grid community

um and you were telling me some stuff before we got on air that i didn't even know uh about how many members you have and uh it's pretty fucking remarkable so if you wouldn't mind like go back to

cause I think it's important, go back to what was the idea?

How did you start it?

Where are we today?

Okay.

So man, thanks so much for having me.

Like this is, this is awesome.

You know, I started it because I was

recent on the journey.

I think I might have been a couple years into being a real estate investor full-time.

I needed community.

I felt like I had made enough mistakes between being a part-time investor and a full-time investor to add some value, right?

And start a conversation kind of like what we're having today.

And so it started with five people in the room, grew to 10,

50.

Before I knew it, I had 150 people in the room.

Place is packed.

People are driving in from all over, right?

The DMV area saying, man, this is awesome.

Can you help me?

do this in a different location.

And the first couple of times I was like, nah, like, I'm too busy.

I'm selling houses.

I'm buying houses.

And then eventually I was like, well, what if I somehow created some kind of licensing play like

CrossFit?

And so, you know, it just came out of a need of wanting to be around cool, smart, interesting people doing real estate investing, talking about the thing that I love to do and the journey that we're all on.

And

man, it was actually a long time ago, 17 years ago.

It wasn't called Grid then.

It was like this little pet project.

What did you call it then?

Did it it have a name yeah it was the the caza investor network and caza is our sales team and so it was you know the causa investor network which kaza means to hunt and it's also play on words like casa meaning house right so to hunt for houses was literally the name of our business early on right yeah and so all right so you started with um

You know, I always like, I always like to get into these stories because what happens so much, especially with social media nowadays, is people see us where we are today right but they don't see us where we're getting our ass kicked oh yeah right and we still get our ass kicked by the way we just know how to handle it better now but so how many members are you up to now so we have 30 000 members 30 33 somewhere around there that's crazy yeah and so you got chapters different places in the country how does the country right from from dc to la and everywhere in between we've we have 40 um

agent investors that lead rooms.

They're people like you and I

that have created community in their local market.

And we give them the playbook of how to execute the play, the ethos, the culture, the community.

And then they use that community to,

really, it's a lead gen funnel, right?

At the end of the day for whatever business they have, whether it's property management, construction, title, investments, agent business.

But the cool thing is, it's a go-giver community.

Like that was always the ethos: nobody's selling you any friggin books and tapes in the back of the room.

Like you're going to come and you're going to facilitate a great discussion.

You'll bring in a local baller to interview them, kind of like we're doing right now.

And

then you let the room participate and ask questions.

And that way the room gets to learn.

But we always say it's not so much what they're learning in the front of the room, it's the people that they're meeting in that room room that changes their life right so you might meet your next uh

hard money lender your next construction person your next agent uh your next spouse right so we believe that the power is in community the power is in the network it's kind of like our tagline and it's been a it's been an awesome ride right so so the underlying thing too is build community and provide value.

100%.

Right.

That's it.

And so did you ever think, I mean, 30,000 members, that's insane.

Yeah.

Like, did you ever think, like, think about that in terms of a real estate company?

Yeah, it's crazy.

You'd be top, right?

Would you be top 10?

Yeah.

Yeah.

Yeah.

Yeah.

It's crazy.

Yeah.

It's like as far as size.

Yeah.

Yeah.

Yeah.

No, you know, like when I was thinking about it.

No, at first I was like, man, if we could just get, you know, 100 people in a room, that would be awesome.

Yeah.

And it took a life on of its own.

It wasn't, I didn't set out to build it.

Like the community asked for it, which is an interesting idea right

uh and and so all i did was kind of create the wrapper to allow it to exist we rebranded it and then i said okay well who are the right who's to run the chapters around the country well they've got to be go givers because i'm i'm an agent investor i want to put the agent investor in the center of that conversation and build a board around them right

um

and and then i need to pour into them and show them how to build their business.

And so it just took on a life of its own and it became a massive lead gentle for them and a great way for me to be able to get in the relationship with other people around the country, which as you and I were talking could provide leads and deals and opportunities and all the rest.

So it's just been a blessing because I get to meet cool people like you.

And we just have fun in the thing that we love.

So what do you think?

What do you think?

Tell us kind of one thing.

Cause if you're an entrepreneur and you're listening to this, to build a community of 30,000 people, by no means is that easy.

What do you think kind of the thing you learned?

What do you think is like the biggest like aha or takeaway?

And tell me what you think you fucked up the most.

The biggest is be consistent with all things, right?

Like you just, I just showed up every month and poured into people and didn't ever ask for anything in return.

You gave value.

I just gave value.

I just gave value.

That was it.

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So what you just said

is almost a lost art form, in my opinion, right?

You know, I think so many people have gotten away from giving without expectation.

And

everyone goes to,

you know, well, what's in it for me?

And the people that I see that give like that, the Leos of the world, Leo Perea, who's a CEO of EXP, John Chet Black, Bobby Castro, Kent Clothier, like Spring Benson, another homie of mine.

When I see people like this,

and for those of you hearing this shit, this is truly living in, you know, not living in scarcity and living in abundance.

If you go into anything and you say, well, I don't want to give because I want something in return, or if you have the scarcity mindset of, I don't want to give my blueprint away because I feel like you'll steal it from me.

You're living in scarcity.

It's become a lost art form.

And the reason why I want to stop here is because I believe in this so much.

You build a community of 30,000 plus entrepreneurs by giving.

100%.

You know, it's interesting.

I always say information is free, execution's hard.

Yeah.

Right.

So, so I'm willing to just share everything, the scars, the lessons learned, my resources, my contacts.

But at the end of the day, the entrepreneur needs to like step up and execute.

And honestly, dude, you know what happened?

I fell in love with the entrepreneur.

I fell in love with the entrepreneur because I was like, this person is willing to risk everything and like cut themselves off from the juice, right?

A nine to five.

I honor that.

And so I want to just.

fucking help as much as I possibly can.

Right.

And I think because the journey for me wasn't easy.

Like I, like literally, I turn left, I make a mistake, I turn right.

Right.

And so I'm like, it's a difficult journey.

And if somehow we can provide resources and be a guide for people on that journey, just to help like my former younger self, like I just, I just want to do that.

What do you think is the biggest mistake you made getting at 30,000 people?

Not understanding what I truly had, right?

Meaning, meaning I didn't,

it was such a, hey, I'm building this thing, but I'm, I, I'm, there's this other thing that I'm focused on.

And so in the beginning, grid was really just kind of like my pet project a little bit.

And it just kind of grew on its own without a lot of intention and purpose on my part.

And I think I spent.

too much time thinking that it wasn't the main thing when in reality it is the main thing.

Like community is the ultimate lead generation tool out there absolutely and and as soon as i woke up to that um we got purposeful about building community

another thing i'm super passionate about that you and i have talked about multiple times and we talked about this off air a few minutes ago is

real estate agents getting into the investment side of business right yeah and man god um listen if y'all if you're in real estate i'm going to give you some shit right now y'all you just need to hear this.

So agents will go, and there's nothing wrong with this, but they'll go sit in a room.

They'll learn another tactic to recruit, which again, you need to do another tactic to sell a house, which you need to do, another tactic to market, which you need to do, right?

But they won't learn how to run a fucking business and have your back office dialed in and all those kinds of things.

But then also, the biggest source for your revenue and net worth is under your nose.

And that's being an investor.

And man, I can't tell you how many times someone will reach out to me.

They'll want to come to one of my events.

They'll want to coach with me, whatever the case is.

And they'll say, you know, Brandon, I thought about it and I just don't have enough time.

And

it just, it baffles me because it's like.

You're going to have less and less time if you continue on this journey of trading time for money.

Yeah.

Right.

And then you'll always have to go sell another house.

Right.

So like for you, when did you discover like, I need to go on this other path?

And also, I really want you to mention there's not so much as there used to be, but there's still the allure of expanding in different markets and doing all this from a team standpoint, which again, I'm not trying to give anybody shit, like, but let's hear it from real operators, right?

Yep.

Like you went down that path and you said, this doesn't make sense either.

Like just unpack that for us.

Yeah.

Well, a couple of things is, is, well, I started on the investment side.

Yeah.

Right.

I'm,

I started on the investment side and the, the, the idea was always I was just going to buy assets.

Yeah.

That was it.

Yeah.

And what I discovered in that journey, this was before YouTube and, and, and all the rest was.

I need to buy a lot of assets to pay for my life.

Right.

Yeah.

And so, uh, you know, cash flow wasn't showing up the way I thought.

Like, I, I was, I was thinking, oh, I buy an asset and I make a thousand bucks.

Exactly.

Yeah.

Yeah.

No.

I just get a few of these.

I'm good.

I'm good.

Right.

That was the original idea.

Right.

I realized I needed to sell some shit in order to make that happen.

So I started wholesaling and then I got my license purely to get referral fees.

And what I really needed at the time was a model, right?

There wasn't a really good model.

I didn't have somebody to model.

I'm sure they they were out there, but I wasn't, I didn't, you know, one mistake I made was I didn't put myself at the feet of people that had built something before soon enough, right?

I was trying to figure it out myself for whatever reason.

But I got my, I got a license and I needed to hang that license somewhere.

So I read the book

or somehow I was at Barnes and Noble.

I saw the book, The Millionaire Real Estate Agent Book by Gary Keller.

And

when I read the book, I saw it for what it was.

It wasn't a book about real estate.

It was a book about business.

And because I owned a recruiting business, we didn't talk about that, but I owned a executive search firm with my best friend where we would place tech salespeople.

I did that for seven years, which taught me how to sell.

Like, I realized that that business was so similar to the agent business.

I'm like, oh, I get this business.

Let me go hang my license at this place called Keller Williams.

which, by the way, there was this young broker there by the name of Leo Preja.

Right.

And I was like, who's this really smart 25 year old kid um and so it's funny how life full circle right yeah but i never had the intention to be an agent yeah what happened was because i had so many relationships in the recruiting space those friends that found out that i was an agent then started saying hey rob can you help me sell a property can you help me and this was by the way

07.

Yeah.

Right.

So what was happening in 07?

Remember?

Oh, shit was getting ready to get bad.

It was getting bad.

And what was happening was.

We weren't seeing it all yet, but it was starting to come.

It was starting.

And so what happened was, and I was full-time in 05 as an investor.

So we were just flipping a lot of my wife and I were flipping 20 to 30 houses a year and then managing assets for those investors.

And what happened was my friends saw that I was doing this and they're like, listen, I tried to sell this house with another realtor.

Couldn't do it.

Couldn't do it.

Can you help me sell this house?

And a friend of mine that was a builder was like, hey, there was this luxury agent.

They didn't get it done.

It's a $1.7 million new construction build.

Will you help me sell it?

I was like, let me look at it.

I'm like, yeah, I know what you need to do.

Reposition the marketing, reposition the price, right?

Got it sold in 30 days.

I made really good commission.

I was like, damn, this was good.

This was like really fast 30, 60, 90 day money.

You got hooked on the short-term dopamine.

100%.

Yeah.

Which was.

took me off the original path.

Took your eye off the ball.

Right.

And so what happened was I always say say, between the ages of 25 and 35, I bought a lot of stuff,

a lot of real estate.

And between 35 and like 45,

I kind of got distracted by this agent building teams.

And all the, by the way, what I learned was invaluable because it made me a better business person.

100%.

But I didn't buy as much as I should have bought.

Right.

And one day I woke up and I looked at my net worth tracker and I was like, dude, I'm spending 99% of all my time building sales teams.

And

99% of all my net worth is in assets that I purchased 10, 15 years earlier.

Right.

And in 2008, when the market was low, I was buying assets.

In 09, I was buying assets and holding those assets.

So I was like, I've got to flip this script, right?

And by the way, grid is growing.

that whole time and it's just and i realized oh i love this game of investing We were building when we started expanding these hyper-local neighborhood teams, kind of like I call them the friendly Spider-Man team, the traditional agent team.

And I was like, if I'm going to expand, if I'm going to play this game, then the only game I want to play is this agent investment model.

Because it puts us in the path of opportunity, right?

If you're marketing for pre-foreclosures to stressed assets to help sellers figure out difficult situations, it puts you in the path of opportunity.

So if I'm, if I'm going to go start a team in Knoxville, Virginia, or Knoxville, Tennessee, sorry, then I want it to be this kind of model because then I can buy assets in those markets.

And that, that's the, that, so that entered a different idea into my brain, right, of what expansion might look like.

But for five years, man, like we're just beating our head against the wall, building these hyper-local neighborhood teams and not really making any money.

Right.

And fucking a lot of stress and headache.

A lot of headache.

A lot of stress.

Yeah.

Right.

Um, and so, you know, that, that's part of the game.

You got to learn how to pivot.

Sure.

And, um, and so, you know, I heard Leo's wife the other day say there's power in the pivot.

Yeah.

And so

we pivoted and, and it's been great.

Yeah.

Uh, it's interesting that you say that because what's

kind of interesting is right now I'm coaching some of the top real estate teams in the United States and agents.

And

they're saying the same thing that you just did of like, I've, I climbed the mountain, I got the t-shirt, and the reward at the end of it is

I built a great sales organization that is not something I can necessarily sell.

And it's not necessarily something that's an asset.

Yeah, it generates a good income,

but I did not get on the asset side.

And I'll tell you, my journey is, so why I really focused on investing for a while.

And to your point, I got distracted too, because I got really good at being an agent.

Yeah, number one team in Maryland, number one.

Team started buying

it.

It was cool.

Yeah.

Right.

But when I got my license was in 08, was actually the end of 07 going into 08.

And I remember being in the office, Lana Foster, now we're both at EXP and great company, by the way.

And

I'm sitting in the office and I'm watching everybody go bankrupt.

Do you know what I mean?

And I had this misnomer in my head of like, once I become an agent, everybody invests, right?

No, they don't.

And then so I'm sitting in the office and you got men crying and losing their shit.

I mean, just bad, like not good.

And they had no assets, right?

And they, and I'm like, Man, this is, there's just got to be another way.

Yeah.

And for those of you that are in real estate and you're listening listening to this

it is the biggest seven-figure business opportunity under your nose right now if you're not doing it by the way if you're not in real estate and you're listening to this it is the the biggest one of the easiest paths to wealth is owning real estate and you don't have to own a ton of doors you can own a handful and still become very very wealthy later on in your life or even sooner i found more doesn't necessarily mean better no more means a lot more headache yeah yeah yeah yeah 100

but um

it still baffles baffles me to this day.

One thing that I'm super passionate about, I know you are too, is to change the narrative of like, don't be just stuck being an agent.

And look, there's nothing wrong with that.

Like you be whatever lane you want to be in, but there's nothing to say you can't go own 10, 20, 30 rentals, retire comfortably, have that paying for it, you know, like, but so many people just, they won't do it.

They would, they would rather, I can't tell you how many times I've had this conversation where they're like, well,

I'm in Maryland and I want to go do an expansion team in Florida.

And I'm like, cool.

Money, time, effort, energy that you're going to put into that.

Maybe it becomes profitable.

Why don't you take that same effort, energy, and focus on investing in real estate?

And it's almost like it's not sexy enough to them.

Yeah, it's like you setting up an acquisition arm and you start thinking about all the vertically integrated businesses that you could start off of your core main team.

Yeah.

It's just like a better way to think about expansion.

100%.

And dude, it's so much more profitable.

You get access to the deals.

It solves a ton of problems.

It's just, it still to this day baffles me.

You and I did a regional rally recently together and it, and it, and it baffled me how many people, there's probably 400-ish people in that room, whatever the number was.

And I'm sitting there talking about investing in real estate.

And I could see the part of the room that was lost.

Yeah.

Do you know what I mean?

And it just still baffles me to this day that we are just not better at an industry understanding that side of the business.

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I started creating frameworks.

I think like one of my superpowers is being able to take these complicated ideas and make them simple for people to understand.

And we created this framework called like the seven levels of freedom to help people to understand levels, right?

Like you and I talked, there's a mindset level.

If your mindset isn't in the right place, like whatever you build is just going to get torn down, right?

Level two is like where you're an agent and you're just trying to figure out how to make money and pay your bills, right?

And so I call it like the predictable income level, which is just your money math, figure out your inputs to get certain outputs.

Level three is like you start getting really good at the inputs.

and getting the outputs, but you suck as a business person.

So you got to go on this like business ownership journey, close close your books, review your P ⁇ Ls.

And these are all things that I learned right on this journey.

Level four, though, to speak to your point, is like once you understand how to run your agent business or whatever business out there, you should be thinking about converting your active income into assets, right?

So that it creates highly leveraged income.

So you can create that aka passive income.

Right.

And that, and for whatever reason, agents have not given themselves permission to adopt adopt that identity right which is what i'm that's a big identity it's an identity thing right so level one i'm like it's mindset energy identity like you've got to adopt the identity that you're actually going you're a wealth builder that you are a

like that you are deserving of wealth right yeah and for whatever reason agents don't adopt that like if you start dude that dude so you you just hit um

man that's it's such a powerful

i want to key in on that yeah identity around around money is two things.

One, it is

if you don't think that you are worthy of a certain amount of money, you'll never get it.

And that's a real thing.

Yeah.

The flip side of it is if you don't envision having that amount of money, what happens is if you do get to that point, for instance, with an agent, one of the things that I've seen is they say, you know, the

white whale is to make 100 grand a year, just using that as an example.

Then they get there and they won't get in the investor side side or the whatever side because they've now, so let's just say it's 100 and they get to 150.

They've actually outgrown their identity of money, right?

So it actually makes them kind of freeze of like, I'm good.

Do you know what I mean?

Like, I'm good.

And so it's like, and or their identity is so tied to, well, I'm a top producer.

I'm not an investor.

And it's like, it is so, so powerful, the identity conversation around this.

What's interesting is when I first met you and you were, like, I heard you speak, I was like, dude, like, I see you.

I get you.

Like, I, I totally get it because

I think both you and I, because we've been in this space and we, we see our colleagues,

uh,

you know,

we're on a mission to change their identity.

Right.

And, and help them kind of,

I don't want to say elevate their thinking, just, just move to the left, right.

And think differently about how this business can help you build an incredible life.

Yeah.

Right.

And to get off of the hamster wheel and to create what I call the income flip.

The income flip is like when you've got more of your assets and your businesses and your notes and all the rest paying you more money than your expenses, right?

Robert Kiyosaki would call that getting out of the rat race.

I'm like, just flip your income so that it's more leveraged income than active income, right?

The first step in that for many agents is like, can you go from being the producer, right?

To then giving it up and just having somebody else do it.

And a lot of people can't.

You know what I mean?

It's really hard for them, right?

Because they're so good at production.

Right.

They don't understand

how they can slow down in order to speed up.

100%.

And so we have to coach them through that whole idea and identity.

And then level five is about really going on a leadership journey.

Like I've seen you like, like practice this.

Level five is about leadership on purpose.

I think in the beginning, like we're leaders by default because we just have to.

You're not taught it.

You're not taught.

And anybody says, well, so-and-so is a natural born leader.

No.

They learned by trial, by fire, and then they went and got some professional training to help on that for sure.

100%.

Yeah.

I realized

I woke up and said, wow, this is actually a leadership journey.

Well, yeah.

And so think about this.

So if you're listening to this and you say, man, I want to lead a bunch of people or I want to be a great leader.

You know, one of the biggest qualities you have to have as a leader is you have to be able to handle massive amounts of failure all the time.

Cause that's actually where you learn.

Right.

And then get the fuck up and keep moving.

That's it.

And, and, and, and so, and it's not for everybody.

No, hell no.

Right.

Like I always say, hey, you can win the game by just being like an incredible producer, taking that money and buying assets and calling it a day.

And the asset will do its job 24-7, seven days a week, won't talk back, right?

Do the whole thing.

And that lane is, that's another thing too, to your point, is whatever lane you're comfortable being in is okay as well.

100%.

Yeah.

You don't have to, you don't, you, do you?

Yep.

You don't have to buy into whatever you see, right?

Build whatever you want to build, not what you think you need to be.

Yep.

And like you and I know, like a lot of people that might be on stage.

And this, I think, happens across every industry.

If you actually look under the hood, you're like, oh,

they really don't, they haven't created a really good wealth machine right correct yeah i'm like you they create a good income machine yeah i call it a cash machine yep and a wealth machine yep you got to build that cash machine to build a wealth machine right and that's how you start flipping the income and then level six is when you start doing what you've done which is like vertically integrate all of these different businesses you realize oh i can add title and increase my profit i can add mortgage increase my profit i could add insurance right uh or i could you know expand into other markets, which by the way, really hard.

We just talked about doable, right?

But hard.

And you have to decide if you want to do that.

And then level seven is impact.

You've been living impact the whole way.

Impact will always be some form of giving.

Some people will give to a church.

Some people will start a grid community, right?

Some people will do a podcast like we're doing now, but it will show up in the form of giving and you'll just have to figure out who do I want to be a superhero to, right?

That's Dan Sullivan said that.

Yeah.

And

I just realized one day I wanted to be the superhero to the, to the agent, to the investor.

Like we're just, we're real estate entrepreneurs.

The investor also goes on this journey, right?

Like wholesaler, fix and flipper, they get stuck there.

They don't buy any assets.

I mean, how many fix and flippers have you met?

Like they flipped thousands of houses, but they don't have any assets.

You would have kept a third of them.

Exactly.

Yeah.

Number one regret I always hear is like, I should have kept.

Could have kept more.

I should have kept more.

Right.

So it happens on both sides of the equation.

Absolutely.

Right.

Yeah.

So, man, powerful stuff.

We actually ran a little bit longer than we normally do, but we were jamming.

So I wanted to go.

So I appreciate you coming on today.

I always end it the same.

And we call the show Waking Up to Wealth.

And so the reason why I call it Waking Up to Wealth is because probably like you and most people, and I think this is why the show has gained so much popularity, is we traditionally traditionally are taught about money the wrong way.

Go to college, make money, save money, right?

And then put it in retirement and then you can retire one day.

And what I found out quickly when I started getting around people with money is that that's just not how it worked.

That's not how people got wealthy.

So I always try to bring people on here like yourself to teach our audience how they can wake up every day to become wealthy.

So ask everybody at the end of the show the same question.

What is waking up to wealth mean to you?

And it can be whatever version your is, your version is.

My version is to be able to do what I love to do.

Meaning

it's not, it's, I used to think it was tied to money.

Yeah.

And now it's tied to just enjoying what I do, right?

Loving, waking up every day and like loving what I do.

I realized a long time ago that all I need is a warm cup of coffee, a good view, and I am wealthy, health, right?

That I'm healthy.

I've got my family around me.

So

money is just a fun way to kind of keep score.

And it's a game in my mind.

It's just a game.

But real wealth for me is to be able to live a life of experiences with people that I love, right?

Bottom line.

That's awesome.

If someone's listening to this and they want to get involved in grid, how do they do that?

They can go to gridinvestor.com.

They can find a chapter that might be near them or start a chapter.

How can they find you or get in touch with you?

They can go to at Rob Chavez, my Instagram handle, or they just at GridInvestor.

You'll find us online.

And we got a free Facebook group, right?

Grid Investor Network on Facebook.

And we've got thousands of people in there.

All right, brother.

Hey, that was a great conversation today.

Appreciate you being on here.

Guys, if you're listening, give Rob a follow, reach out to him.

Thank thank him for coming on the episode.

Let him know any information he gave you that was valuable.

Drop us a like, drop us a comment,

drop us a review.

Thank you guys so much for continually supporting the show.

It makes me continue to spend time on this to be able to pour back into you guys.

Thank you guys so much.

And Rob, thank you again for being on here with us today.

And thanks for having me, brother.

I appreciate it.

Hey, what's up, everybody?

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thanks so much for tuning into this episode of wake up to wealth we sure do appreciate it if you haven't done so already make sure you're subscribed to the show wherever you consume podcasting this way we'll get updates as new episodes become available.

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Until next time.