Champion Mentality with Branden Hudson

Speaker 2 This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth.

Speaker 1 And now, here's your host, Brandon Brittingham.

Speaker 1 Hey, what's up, everybody? We are back with another episode of Wake Up to Wealth, and I am super, super excited. I got my brother, another Brandon, in here with me.

Speaker 1 We've been on a podcast before, but I've not had the pleasure of having him on my show. What's up, man? How you doing? What's up, brother? It's great to be here.

Speaker 1 So if somebody doesn't know who you are, who are you? What do you do? I am Brandon Hudson, not Brandon Brittingham, not to be confused.

Speaker 1 I own an MMA gym here in Salisbury, SBY, MMA, and Fitness. I also work with you quite often.
The director of Agent Success, where

Speaker 1 I work on recruiting your... lovely real estate agents and also coaching them and helping them with their mindset.

Speaker 1 I'm an investor. I've ran a couple of promotions, done a couple things, but primarily those are my two gigs.
And you were a fighter too.

Speaker 1 Back in the day, you know, I was a two-time champion here locally.

Speaker 1 You know, fought for Stellar Fights promotion, which is somebody we partnered up with later on. And

Speaker 1 yeah,

Speaker 1 we've done a series of things, put a documentary on Amazon Prime and done a whole bunch of stuff. Yeah.

Speaker 1 So

Speaker 1 one of the things that

Speaker 1 I like to talk about is, you know, wealth is a mindset. You know, it's not just financial.

Speaker 1 And here we like to say wake up to wealth because I think it's, we've been taught about a lot of things wrong, right?

Speaker 1 And I think one of the things that was that's intriguing is how me and you ended up working together was we were having a conversation and you were talking about

Speaker 1 how you train your fighters. It's like, man, this is, this is so uniquely

Speaker 1 like similar to sales, right?

Speaker 1 So,

Speaker 1 you know, like,

Speaker 1 so now you've been on both sides of it. So now you've trained fighters and now you've trained salespeople.
Like go into that mindset of

Speaker 1 where do you try to go

Speaker 1 with them from a mindset standpoint to make them win? Well, that's a great question. I think the first thing I want to put out there is that both dynamics, the individuals are extremely fragile.

Speaker 1 You know, you can say a couple of words that could make or break both a fighter, a personal training client, and a real estate agent. So keeping that money.
Salesperson in general.

Speaker 1 Salesperson in general, yes. Keeping that in mind.

Speaker 1 You know, you have to know your audience. You can't be tone deaf to who you're dealing with.
Right. So

Speaker 1 you have stick kids, you have carrot kids. You know, some people are rewarded by the stick.
Some people are rewarded by the carrot. So that's a big thing right away.

Speaker 1 But the accountability and consistency side of it is going to be the first thing. You have have to set that tone first, in my opinion.

Speaker 1 You know, if I'm not the one setting that example and I'm not the one that's willing to be held accountable and be consistent, then it's all just flying on deaf ears at that point.

Speaker 1 You know what I mean? You have people that aren't going to really trust what you're saying and believe in, you know, believe in you as their leader and who's pushing to

Speaker 1 the success that they're looking for.

Speaker 1 But seeing it on both sides, it's interesting because really,

Speaker 1 you know, it's so many people get distracted really quickly with, you know, they come in and, you know, a fighter wants to fight and win championships and make all this money.

Speaker 1 A salesperson wants to come in and, you know, make six figures, go on a vacation and, you know, change the dynamic for their family.

Speaker 1 And then as they get into it, you know, and they start doing the boring, mundane, everyday things that you have to do to be successful, that's when they get distracted and they start thinking about, you know, everything but what they were there for.

Speaker 1 And it happens in so many different areas. It's not just with us.
It's everything that you see. People tend to lose their attention really quickly.

Speaker 1 So, you know, first of all, keeping them focused on the end goal and why they were there.

Speaker 1 Keep reminding them as to what it was you signed up for and what we talked about in the beginning and what we said the blueprint was going to be, you know, revisiting that over and over again, knowing that you're dealing with fragile individuals and the individuals that can really break and fold over the wrong message on the wrong day.

Speaker 1 And then, you know, ultimately it's having those standards as a coach and as a company, as a culture to say, you know, okay, we understand you might be be fragile, you might be distracted, we understand you might be going through it, but this is our standard.

Speaker 1 This is what we're doing, and it's non-negotiable. So what are we doing to keep that, keep that commitment, that, that handshake, so to speak? Yeah.

Speaker 1 One of the things I think you said, which I think is power, is words are powerful. And I remember one of the first mentors

Speaker 1 that I ever had that coached me,

Speaker 1 still coaches me to this day. I remember one of the first conversations I had with him is he said that

Speaker 1 we as human beings tend to hold on to positive things and positive experiences a lot less than we hold on to a negative experience, right?

Speaker 1 So one negative experience or something that someone says to you, you can hold on to it versus an amazing positive experience.

Speaker 1 And, you know, one of the things that he taught me very early was, you know,

Speaker 1 to be very, very successful at anything, you're able to take that that negative adversity and turn it into a positive right because you know you you think childhood trauma spills into an adult it spills into mental health it's you know whatever and uh but if you it's funny a lot of people that I've been around

Speaker 1 you know, the childhood trauma or some major traumatic event in their life was like the springboard that fueled them to be like super successful. Do you know what I mean? 100%.

Speaker 1 Like it was like, that was like the switch.

Speaker 1 Like, um, and I'm sure you've seen that in the ring of like, you know, a major loss or a major knockout, like for the right person, although that may be devastating, but that also, right, that changes, that changed them to progress to whatever they become.

Speaker 1 Yeah, absolutely. One of our star pupils,

Speaker 1 you know, he was on a little run. You know, he had not really faced a defeat.
He faced some adversity, but he didn't really face that loss in front of your family and friends.

Speaker 1 And, you know, he went in a little too cocky, a little too ahead of himself. He was on some good momentum and, you know, got TKO'd.
And,

Speaker 1 you know, he has a black eye, busted up, you know, he's tore up on a Saturday night.

Speaker 1 He was there training Monday morning. Yeah.

Speaker 1 You know, where most guys or a lot of guys, excuse me, they won't even show up for a week or two weeks and that'll give them their excuse to lick their wounds and not show up.

Speaker 1 So you have both of those types of people, you know what I mean? And

Speaker 1 I think it's in most of us.

Speaker 1 I think it's really in most of us where if you have the right person in your ear and the right people around you, the support system,

Speaker 1 you'll be able to bring that out of that person, right? When they face those types of adversities and those types of losses. I'm also a hopeless romantic.

Speaker 1 So sometimes I look more into people than I should, but I sleep good at night. So I'm going to live with that.

Speaker 1 But I think that as long as you have the right people saying and doing the right things around that person, it'll motivate them. It'll push them to do more, bigger and better things.

Speaker 1 And that's exactly what it did for this kid.

Speaker 1 You know, he showed up Monday morning, you know, he, he had the black eye, he showed everybody the loss and was there and then completely just went on a complete rampage as far as his training, his eating, his, you know, we're talking about an amateur kickboxer working his way to become, make his MMA debut.

Speaker 1 Yeah.

Speaker 1 You know, because we have stages the way we do things, you know, he just was diligent and that day became, became a professional. Yeah.

Speaker 1 You know, he decided that that's the day I'm going to take this a little more serious. You know, I might have thought I was doing the right thing, but now here we're knocked down and humbled.

Speaker 1 And now he's, you know, he's two-time champion, three-time champion, excuse me. So

Speaker 1 it does make the difference when people can use those negative,

Speaker 1 negative experiences or, or, you know, those childhood traumas and utilize them as fuel, you know, to, to push forward and become successful. You know, yeah.

Speaker 1 So let me ask you another thing because I just, I, what fascinates me is the mindset of successful people, right? It's just, it's so powerful. Like, what, what's it like being in the ring?

Speaker 1 Like, and what's it, like, what's it like being in the ring when you're getting your ass kicked and, you know, that you're, you're sitting in the corner and, you know, the bell's getting ready to go, go off.

Speaker 1 You got to get in there for another round. Like, just walk us through that.
What goes through your mind? What is that like?

Speaker 1 Panic. You know, you start to be panicked.
You start to panic in those situations where nothing's going your way.

Speaker 1 You're trying everything you can to prevail. You know, you're trying to rely on the training, the skill sets, everything that you thought was going to go according to plan into that fight that night.

Speaker 1 And then everything goes to shit, right? And on top of that, you're, you know, getting the shit beat out of you. So it's a lot of panic there.

Speaker 1 And then, you know,

Speaker 1 you're either going to sit back and you're going to fall back on your preparation and get yourself together and go back to the basics and fundamentals that I preach all the time,

Speaker 1 you know, or you're going to.

Speaker 1 fall victim to your thoughts and to the panic and you're going to you're going to blow it you know and you may not necessarily win you know if you go back to the basics and go back to the fundamentals but you know there's two types of losses in my book there's the giving up loss and there's just getting beat loss you know i can i can totally take the getting beat you know i can totally take victim of circumstance i can totally accept you know the guy was better than me i can totally accept that i just didn't perform i cannot accept that i gave up I cannot accept that I fell victim to the chatter in the back of our minds.

Speaker 1 And I think, you know, when you're in those situations, you know what I mean?

Speaker 1 And, you know, again, the preparation and leading up to where you got, you know, how you got there, dude, that, that's, that's the game changer.

Speaker 1 I've been in those situations where, you know, I've wanted, didn't want to come off the stool. I didn't want out and I was winning.
And, you know, you just quickly catch, I quickly caught myself.

Speaker 1 negotiating with a terrorist, so to speak.

Speaker 1 We say that in the gym all the time, you know, when you're starting to get tired or you're starting to give up, you're negotiating with that coward in your mind, right? Now, this is not just the ring.

Speaker 1 This is life too. We will negotiate with that coward or that terrorist in our mind to start believing that shit that we think is really not true.
You are a conditioned fighter.

Speaker 1 You have prepared for this. Your cardio, your conditioning, your skill set, all of that is the reason why you're here today.

Speaker 1 So I think once you stop, catch yourself with the negotiation, that's when that preparation and that's what the mindset shifts and says, no, and you get up off the stool and you go and you fight.

Speaker 1 And you never know when you're right when you're about to quit, right? You never know

Speaker 1 what that opponent or the adversity you're facing when they're about to quit. Right.
You know what I mean? So like, I could, you know, I had a fight where I was, I was in, in that same situation.

Speaker 1 It was, it was my last title fight. And I was there.
Yeah. Yeah.
And we started. You were losing that fight.
I was losing two rounds. Third round, turned it around.

Speaker 1 Started, you know, and I, I mean, I, I went on a complete 60 unanswered shots, you know, mounting the guy and giving it to him. And I was, I did not want to get off that stool.

Speaker 1 I didn't want him to get off the stool. Right.

Speaker 1 And then I caught myself and I stood up and I was like, no, you know, this stopped. You tapped him, didn't you? I did.
Yeah.

Speaker 1 It was really quickly to the fourth round and I tapped him and finished him. And

Speaker 1 he,

Speaker 1 great guy, hats off to him. Nothing against him.
I mean, I was there. That was a dog fight.
That was a dog fight. Yeah.
And he was a former Marine. Yeah, he wasn't fucking around.
No.

Speaker 1 And but what happened was, is, you know, that barrage of of abuse he took from that third round going into that fourth round, we ended up right away in the same position.

Speaker 1 and it was three punches and he gave up his neck. Yeah.
You know, because he didn't want to go through that again. Yeah.

Speaker 1 Now, had I believed my own bullshit and had I started letting those thoughts when it really got tough, you know, you've heard it in a lot of books when you're three feet away from gold or when you're just shy of the finish line, had I believed that the situation could have turned differently, you know, and we wouldn't have been talking here right now.

Speaker 1 But, you know,

Speaker 1 I just, I, I didn't. negotiate with those terrorists.
I shut that that noise out. I relied on my training, my coaching, my support system, my preparation.

Speaker 1 And ultimately, he was just three punches away from quitting. Yeah.
Yeah.

Speaker 1 So you, so translate that into sales in the real world, like when you, when you see a salesperson off, you know, how do you get them?

Speaker 1 How do you try to move them around that, that same obstacle that you went through? Well, everybody thinks they're so special. And everybody thinks they have a different story, right?

Speaker 1 We all think that because it's our story, it's just so much different than anybody else's. And I say this a lot.

Speaker 1 You know, if you look, if you get a little quirky about it, dude, we're just a grain of sand on a beach in comparison to the universe and to the world and all that. You're not special.

Speaker 1 You know what I mean?

Speaker 1 Now, the choices and the decisions and the adversities you overcome can make you special and can help you change with the butterfly effect and the ripple effect of the world, right?

Speaker 1 And you don't know who's got the potential to change the world. You know what I mean? Like a lot of our greatest leaders ever, we didn't know they were going to be that.

Speaker 1 They just did what they were supposed to do and they they shut the noise down and the distractions and they went on.

Speaker 1 So I think sometimes you have to put people, you have to bring people back down to earth. Like, dude, your problems are just an isolated problem.

Speaker 1 What makes you so special to think that you get to just level up with that adversity?

Speaker 1 You know, what makes you so special that you think that you don't get to go through, you don't have to go through all the challenges and the things that we've had to go through that have gotten to these next levels.

Speaker 1 And you know this just like anybody else. You've taught me this.
You know, when you get to that next level, you're at the bottom again. You're at the bottom of that next level.
So you got to climb.

Speaker 1 Every time you get in a bigger room. 100%.
You know what I mean? So if you get a blue belt in Brazilian Jiu-Jitsu, now you're at the bottom of the blue belts. You know what I mean?

Speaker 1 So, you know, I think when you're talking to salespeople or talking to business people, and, you know, they're in those moments of, you know, oh, you know, my bills are due.

Speaker 1 I'm, I'm, I'm running out of money. You know, I got, I'm trying to cover payroll.
You know, I don't know about this. Everything's falling to shit.

Speaker 1 You know, you have to talk them off the ledge like, dude, you're just caught up in the storm.

Speaker 1 That situation should happen hundreds of times. you know you should go through different situations thousands of times well you know you know it's what you said um what you said earlier is

Speaker 1 you know you prepare and you train and you get ready for a fight and then the shit goes sideways right it's like it's like um as a business owner as an entrepreneur uh if everything went the way that you would you know you wanted it to go everybody that started out as an entrepreneur would be successful you know what defines a lot of times an entrepreneur from being successful versus one that's not is the one that stays successful is one that can get punched in their face repeatedly and just figure out a way around it because shit's going to go sideways.

Speaker 1 You know what I mean? It's like it just is. I mean, that's just part of what it is.

Speaker 1 And relating it to the fight, you know, the fight game, it's you want to get it, you know, you feel like you don't want to get off the stool, but you get your ass up and you finish the fight.

Speaker 1 You know what I mean? Yeah, I mean, so many business owners just give up and they stop.

Speaker 1 And they're like, you know, you, I think, I don't know who told me this, but, you know, it takes about 10 years before you're at expert level in anything. No doubt, right? Mastery level, yeah.

Speaker 1 Mastery's at 20, in my opinion.

Speaker 1 You're, you know, there's a big difference between a real estate agent that's been doing it for, or a salesperson doing something for 10 years, opposed to somebody that's been doing it for 20.

Speaker 1 I think you're a very, you're a prime example of that.

Speaker 1 The martial arts world, you know what I mean? There's a big difference between a 10-year black belt versus a 20-year black belt.

Speaker 1 So, you know, but so many people and so many business owners and entrepreneurs, they hit those adversities and

Speaker 1 they are, a few things happen. They're so stuck on the way things should be done, right?

Speaker 1 They don't want to pivot and they don't want to go out and put themselves in uncomfortable rooms where they're, you know, no longer the big fish in the little pond.

Speaker 1 And they don't want to reinvest in themselves and spend the money on masterminds and on education or seminars and stuff like that.

Speaker 1 So what happens is they stay stuck in this is how it should be because it's been done for the past 10 years or 15 years or or two years or however many years.

Speaker 1 And that's a self-sabotagery of itself, you know, or, you know, they, they, they don't stick it out long enough to understand the business. You know what I mean?

Speaker 1 Like I've seen so many people that have gotten into these these businesses and just in the martial, the gym world, the martial arts world, you know, they stick it out for about two years, four years, five years.

Speaker 1 Dude, I've been doing this for 13 years. I still

Speaker 1 have someone that, you know, you know this because you're you're not just the martial arts on the personal training side you know and and i you know i see it from going to the gym um you know brand and i go to the same gym he actually introduced me to my personal trainer uh and you know you'll we'll see somebody come in there um you know they got their gym clothes they got their bag they got their water i mean they're fired up they're in there three days then they disappear

Speaker 1 and then it's you know i don't have time for the gym or it was too it was too tough or you know, I've heard this shit a few times. They're like, well, I went to the gym.
I didn't see any results.

Speaker 1 It's like, well, how long did you go? Well, 30 days. Yeah.
It's like, well, shit. I mean, come on.
Or what about what are you going to get progress in anything in 30 days?

Speaker 1 Or what about the guys and gals that go to the gym for two hours? Yeah. And they'll tell you, I worked out for two hours.
No, you did not. None of us are working out for two hours, first of all.

Speaker 1 Right. You, you, mean, you.
went to the gym, stopped at the snack bar, you know what I mean? Talked a little bit, then you went to the bathroom.

Speaker 1 You're on your phone.

Speaker 1 Every time somebody walks around you're having a conversation you probably worked out for a solid 30 minutes of those two hours and if you're like us you know what I mean you need I need my two hours I got way more shit to do just sit around at the gym so you know if you condense all the time that you were bullshitting around to the time you're working out and then you multiply that with how many times you went into the gym per week maybe you'll get those results in 30 days you know something not the ones you're looking at you know online but maybe you'll get what you're looking for but so many people they go in here and they fool themselves you you told me this a long time ago.

Speaker 1 There's a lot of agents out here that are busy, but they're not productive. Yeah.
You know what I mean? Salespeople in general. Yeah.
Salespeople in general. Yeah.

Speaker 1 There's a lot of people out here that

Speaker 1 just because they're moving and doing things and whatever it is they want to define as busy, that doesn't mean you're productive. You know, so I'd much rather be productive and efficient with my time

Speaker 1 than, you know, just busy all the time and not making any money. Right.
You know, yeah. And I think so many people watching this and hearing this will agree.
Yeah. 100%.
Yeah.

Speaker 1 And I mean, one of the things of, you know, I think wealth is health.

Speaker 1 And, you know, I can't, in any episode, I mentioned this, but, you know, a lot of shit in your life can be solved by getting up, going to the fucking gym, eating clean, drinking water, you know, stay away from alcohol, you know, and mass consumptions.

Speaker 1 Me, you guys know, well, you know, a lot of people that know me know, I don't drink at all.

Speaker 1 But I mean, God, I mean, just going to the gym, eating clean, drinking water can just change your perspective and your life around everything. I mean, you want to cure for fucking,

Speaker 1 you know, being depressed, not feeling good, not having energy. Just go to the fucking gym.

Speaker 1 Well, I love that, brother, because especially the people that may not know this about you, you know, when I started with, or, you know, when we linked up about three years ago, you know what I mean, you know, you weren't in the best shape.

Speaker 1 Yeah. And that was because of your autoimmune and that was because you were told you couldn't work out.
So I...

Speaker 1 I've said this before, but if you're listening to this and you're like, well, I don't want to work out, you know, whatever whatever excuse it is I had been told um more than one time that a single workout could kill me going to the gym one time working out I could die do you know what I mean

Speaker 1 and uh

Speaker 1 but at the same time I was like if I if I can't physically work out the rest of my life I'm gonna die like my health is gonna deteriorate my mental health is gonna deteriorate I can't be 100% myself so um you know this is not a conversation for today but I took my health and wellness and did my own research and figured out how to get around it and, you know, took the risk.

Speaker 1 And thankfully it worked out.

Speaker 1 You know, I go to the gym five, six times a week now.

Speaker 1 And, you know, you were very successful beforehand, but I've seen a big difference in you in a lot of ways, just knowing you since, you know what I mean?

Speaker 1 Sleep better, think better. feel better execute i mean if

Speaker 1 your mind controls your body if your body feels great your mind's gonna feel better and vice versa i mean it's just it goes hand in hand all of it and and people look at me a lot and all the time and they think that i'm a gym rat yeah no let me explain something to whoever's listening right you don't like going to the gym i hate it i i got into mma i don't either i don't i don't enjoy working out i hate it i got into mma because that was the only part of the gym and only sport that would keep my attention for the long span y