Mackenzie Sol: Mastering Personal Branding: Lessons from a Viral Creator | DSH #1508

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Speaker 6 People aren't realizing how crazy it is.

Speaker 3 Like, if you go back to the 1960s and you show them Chat GBT,

Speaker 3 imagine what they think.

Speaker 3 You know, it's insane. Like, this artificial intelligence is going.

Speaker 3 I don't know what I'm scared to say where it's going to go. I don't even know.
But, you know, we have self-driving cars. We're not where Back to the Future was yet, but we're getting there.

Speaker 3 All right, guys, we got Mackenzie Sol been making a name for himself out here in Vegas. How's it going, man? It's going well.
Thank you for having me on the show, dude. Big fan.

Speaker 3 Yeah, you've been crushing. You've been crushing

Speaker 3 with Shin Lim, all these big shows. Congrats.
Yeah, dude. It's it's just it's just crazy, man.
Coming from such a small place in the UK to living out here in Vegas, doing this, that, the others.

Speaker 3 It's pretty wild. Yeah, you said you grew up in a thousand square foot home in the UK.
Yeah, bro. We, you know, we didn't really have anything back home.
I had working-class parents, you know.

Speaker 3 We didn't really come from anything, and we just did our best to just keep rising.

Speaker 3 We're still not where we want to be, but that's life, bro. You know, you just got to keep going up and up and up and up.
That's the goal.

Speaker 3 Yeah, so you had really high expectations when you were a kid on where you wanted to be. 100%, dude.
I always wanted to be a music artist and you know, performer, social media, all that thing.

Speaker 3 That's that's always been who I've wanted to be. Respect, and that's a tough space to crack, though.
All right, 100%, bro. Like, kids at school and stuff.
Like, no one liked me when I was.

Speaker 3 I got bullied my whole life at school. Oh, yeah.
No one liked me. And

Speaker 3 it's just crazy to see now how people can switch up you know now you get all these views all these people care they they all want to be your friends now you know and i think that's just it's just such a like a funny thing you know and i think i think that's why social media can be beneficial but it can also not be beneficial as well because like you're never gonna know if people are gonna like like you for you for what you have you know this al people you're like 10 million on instagram yeah so i'm sure you get where i'm coming from no 100 you got to be vulnerable you know and you you don't know what the feedback's going to be.

Speaker 3 It's definitely not an easy route. Yeah, people's opinions is so big to me, bro.
It's so bad, but I really live off people's opinions. Really? Yeah,

Speaker 3 actually care. Yeah, bro.
Like, people say, don't read the comments. Don't do this.
Like, I'm literally sat here, like,

Speaker 3 you know, just putting stuff in my head. But if I can recommend that, anybody, just don't look at comments.
Don't do what I do. Don't be in your head.
A lot of them are negative.

Speaker 3 A lot of them are negative, but a lot of them are positive as well. And you just got to think, you know, a comment's a comment at the end of the day.
Yeah.

Speaker 3 So you're really glued like that because you get 500 million views a month on your Instagram. So you're reading all those comments.
It's so crazy hearing you say that out loud.

Speaker 3 Bro, that's half a billion views a month.

Speaker 3 Am I supposed to be here? Like, is that me? Like, that's nuts, bro. That's one eighth of the population in the world.
Well, that's the plan.

Speaker 3 Um, taking that 500 mil and hopefully converting it into music, you know, that's that's the goal. That's what I want to do.
That's my push. And uh, I just, I really think I can do it, you know?

Speaker 3 Give me the tools, which I've got, you know, the following and stuff. Now I've just got to, I got to show them who I am and just be me and be organic and don't try and be something I'm not.
Yeah.

Speaker 3 You know? Dude, that's nuts, though. Was it a gradual climb up to that level or were you pulling that for a while?

Speaker 3 Honestly, I was, you know,

Speaker 3 I think 100 million, I stick around a month, which is still ridiculous, you know. But these past few months, the videos have just been absolutely insane, you know.

Speaker 3 But now I want to take that comedy content I've done and mix it with the music and try and keep that fan base, you know, and that's something I want to tell everyone watching this as well.

Speaker 3 If you want to do something, if something goes viral that you don't want to do, try and incorporate what you do want to do with it.

Speaker 3 Don't just fly straight to doing what you want to do because you'll take that fan base and you'll lose them. Slowly incorporate it together.
Like say I do comedy, right?

Speaker 3 So maybe I do like a video being pranked.

Speaker 3 Someone has a whole like band in my bedroom waking me up, like a six-piece band with electric guitars screaming in my ear, you know, and then you're incorporating two different things into one and i think that's where social media can be your best friend for what you want to do yeah that's smart you know hitting them from multiple angles right rather than just music yeah and that's that's the thing as well like i'm not gonna just say i sat with jason darulo um in his dressing room and he told me this because

Speaker 3 in my head i was like oh i just need to stop doing the social media and do music and he's like no you've you've built this platform You want to keep that platform. You want to keep these people.

Speaker 3 Just mix it together. Show them who you are, but keep being who they want you to to be and mix it together as one.
Yeah, he does a great job with that.

Speaker 3 He's killed it, man. You know what it is with Jason? He's the, he's, he took being a music artist and he learned the social media game.
I'm the opposite. Right.
I've grown in social media.

Speaker 3 Now I want to take on the music. So I'm pretty much doing what Jason did, but the other way around.
Yeah. But no, he's a huge inspiration of mine.

Speaker 3 Knowing what he's done and seeing the videos he's done is he's genius. His songs are still in my head, bro.
Yeah, bro. They're great.

Speaker 3 He's so addicting. Like, I'll still bump that shit in the car.
Which one?

Speaker 3 Riding solo. Oh, yeah.
I mean, that that one's a classic he's got a few though i'm blanking out on the other ones you know trumpets and the trumpets

Speaker 3 there you go that's a banger too so i don't know if you know who this is but a guy called john bellion i didn't heard of him he wrote that song and um john bellion's written so many songs for so many different artists he did half of the songs on the justin bieber album the past previous album um he he he's written so many bangers so when when you get home have a look because he's he's a legend he had that song i'm at an all time low low, low, low.

Speaker 3 That's that's him, that's a good one. But he's he's so much more than people know what he is.
But no, yeah, that's that's the goal, man.

Speaker 3 Music, that's that's gonna be the you know, the end-all of everything.

Speaker 3 Do you write all your own stuff right now? Yeah, man. Oh, we actually have a single I'm about to release um called Other Side, which I'm extremely excited for.
What's the concept of that song?

Speaker 3 It's pretty much about just, you know, it could be about anything. In my sense, it was about a girl who

Speaker 3 you know, just every time I was around her, she just took me to the other side. And like, the other side's like God and heaven.
Like, Like every time you look at her,

Speaker 3 she just takes you to the other side. And

Speaker 3 I don't know. I feel like it's a song a lot of people can relate to, but relate to it in different ways.

Speaker 3 You know, like, you know, your grandma could take you to the other side when she makes you cookies or, you know,

Speaker 3 anything really. It's just about finding somebody that makes you feel a whole different way about life.
Respect. And that's what the song is about.

Speaker 3 Do you feel like the music industry has changed a lot recently?

Speaker 3 Because I was watching Adam 22 like interview someone and he said like it's changed like a lot in the past few years 100% it has and that's that's what's so sad about this industry in my opinion is

Speaker 3 like I'm not I'm not gonna call people out but labels and all these people they don't really care about the talent anymore yeah you know and I'm not just I'm not saying this about me I'm saying this about there's probably a hundred people in the Philippines for example that have the best vocals you've ever heard in your life they'll never be seen you know why

Speaker 3 They don't have a hundred million impressions on Instagram. And that's where the money is now.
It's you have to have this following.

Speaker 3 You you have to the tri-light from therisage is no joke medical grade red and near infrared light with three frequencies per light deep healing real results and totally portable it's legit photo bio modulation tech in a flexible on body panel this is the tri-light from therisage and it's next level red light therapy it's got 118 high-powered polychromatic lights each delivering three healing frequencies red and near infrared from 580 to 980 nanometers it's sleek portable and honestly i don't go anywhere without it have this amount of likes, you have to have this amount of fan base.

Speaker 3 And back in your Motown Records, back in the day, it wasn't like that. It was strictly about the talent.
And that's what I missed so much about this music industry.

Speaker 3 And I'm hoping that's going to be brought back. And I really feel like people like, you know, Teddy Swims, you know, have really

Speaker 3 brought that soul in Motown back into music. And I hope it just keeps doing that because it's way better, in my opinion.
I wonder what caused that shift. Do you think it was a business decision?

Speaker 3 I think they just saw social media and they saw how successful it was. Yeah, and business-wise, it just made more sense, maybe.

Speaker 3 It probably is less risky, if I'd imagine, yeah, yeah. And I feel like

Speaker 3 I don't know, I just, I just, I don't see people who have pure talent just being picked up anymore, and it's you know, it's sad.

Speaker 3 Yeah, is that a reason you went on American Idol because you felt like that was talent-based? So, my American Idol story is funny. I, um,

Speaker 3 I got spotted at a karaoke bar. I was just hanging out with my friends, and he's like, all all right, would you want to audition for American Idol? Wow.
And I was like,

Speaker 3 yeah, but I didn't know if this guy was for real, you know? Because

Speaker 3 American Idol in a karaoke bar,

Speaker 3 you're a little bit skeptical. So I said, yeah, I'd love to.
Can't wait. Whatever.
He got my number.

Speaker 3 Amazing singer as well. His name's John John.
Huge shout out to John John. And he connected me with a guy called Kyle, who was like, hey, you want to get on a...

Speaker 3 a Zoom with the, you know, casting producer of American Idol. I'm like, okay, yeah.
And still, I'm like slowly getting a little less skeptical about everything. Then it happened.

Speaker 3 I had the call, I sang that they loved me. And then I got asked to go to Santa Barbara, Katy Perry's hometown.

Speaker 3 And there they just walked in the room in front of Katy Perry, Luke Bryan, and Lionel Richie. Holy crap.
And just so imagine standing there with those three satin

Speaker 3 chairs just staring at you. The intimidation.
Yeah. But I loved it, man.
It was, it's probably the best intimidation in the world. So you delivered.
Yeah, I did my best, man.

Speaker 3 You know, I made it further than I thought I was going to. In my head, I was like, all right, I'll do the show, try and get a little exposure ready for my music.
But no, it all worked out, man.

Speaker 3 And I just wanted it more and more and more and more. And to be a finalist on the show, it got my career started back home here in Vegas.
You know, I have a residency at the Virgin Hotel.

Speaker 3 Now at the ARIA, like you said, Shinlim.

Speaker 3 You know, I'm seeing in Shinlim every night at the Palazzo. But yeah, bro, we're busy, man, and that's all I care about.

Speaker 3 I just want to stay busy and stay active. All All from the karaoke bar.
That is nuts. I know.
And I also work for a candy company as well on the side. Oh, you do?

Speaker 3 SP's candy. Yeah, I do social media with them.

Speaker 3 Which candy company? They're called SP's Candy. I don't know if you remember.
They have

Speaker 3 the little gold mine gum. You know, the little yellow nugget pieces

Speaker 3 that you'd like chew on for hours. They tasted like little banana-ish.
I remember those. Yeah, they live really good.
But no, yeah. Shout out to SPs.
But no, I love them to death.

Speaker 3 They're like my family. Nice.
So yeah, I do a lot, dude. And then soccer I told you about earlier.
I just, I think my ADHD, we were talking about us both having ADHD.

Speaker 3 I feel like I can take on so many different things at one time, but can I is the question. Or is it just in my head that I can? And realistically, I'm just a complete mess.
Yeah. You know, I don't.

Speaker 3 I'm still figuring it out. I just got diagnosed like literally a year ago.
So I didn't know I had it my whole life. Oh, no way.
You found out that late? Well, official diagnosis. Okay.

Speaker 3 When I was a kid, they told me, but I never like got it confirmed. Yeah.
But now I got a brain scan to confirm it. And it got confirmed.
Yeah. Wow.

Speaker 3 So for me, it's like, I can focus on things i like but if i'm not interested in the conversation my brain will have that's me like butterfly is gone i'm away but um you yeah you told me four hours you sit here at least this is a light day for me yeah i usually do five how many guests today four today yeah an hour each guest see that that's having adhd and doing that i don't think people watching this understand how impressive that is like i'm struggling with those like five minutes and i'm like i'm ready to like move around but no yeah man it's i feel like it's a blessing and a curse i feel like a lot of creatives have things like ADHD, autism, and, you know, just stuff like that.

Speaker 3 I would notice that, especially with music, right? With music.

Speaker 3 And, you know, every creative, every creativity, I feel like the people that are diagnosed with something are the people that think outside the box. They're the people that are so creative, you know?

Speaker 3 Yeah. You know, just like, just look at all these people that, you know, like have, have made it, you know, something, something is wrong with them.
Yeah.

Speaker 3 But it's made them who they are and the reason they have the success they have. Absolutely.

Speaker 3 And I know with these mental conditions, there's a disconnect with the older generation because they didn't get these, right? No, no. Was that an issue for you?

Speaker 3 With your parents or with your people that were older than you? No, not really. I wouldn't say so.
No.

Speaker 3 I don't know. How about you?

Speaker 3 My mom, I mean,

Speaker 3 I guess it's hard to believe, right? Yeah. Like,

Speaker 3 hey, I have anxiety.

Speaker 3 I definitely their generation never got taught that word. No.
So from their point of view, I get it, you know? That's another thing as well.

Speaker 3 I feel like, I feel like this generation just like, like, every, like, I feel like it's just changed so much not just the music industry i feel like life in general has changed so much with this new generation but like i think i'm part of it am i part of gen z one in 2000 i am yeah yeah you're gen z yeah i'm a millennial millennial right yeah but it's just like everything's changed doesn't it

Speaker 3 and the thing is just gonna keep changing attention spans are dropping dating's getting harder um friendships

Speaker 3 friendships are getting harder to maintain 100 um a lot of people base their identity on either followers or money these days or both. I'm guilty of that too.

Speaker 3 But look at what you've done though. Like, do you ever look around and just be like, shit, like, damn, I did this.
Certain episodes, yes. You know? Yes.
Why certain episodes?

Speaker 3 Like, if the guest is huge, I'm like, what the fuck? I grew up watching Howie Mandela and Deal or No Deal. Yeah, so Howie is.
Yeah, I grew up watching this guy, this athlete playing basketball.

Speaker 3 It's like, damn. And you're just looking, you're like, oh, my God, these guys.
You just have that realization moment.

Speaker 3 They're on my podcast. It is nuts.
That's insane. Yeah, but you can't get caught up in the ego.
No, dude, that's the thing.

Speaker 3 My mom's my best friend, bro, and she'll never, ever, ever let me get an ego, no matter what, man. That's good, like we were talking about having 500 million impressions on this room.

Speaker 3 She's like, all right, whatever.

Speaker 3 Just to keep me grounded, and I appreciate it, you know, because it's, it's, it's helping me just always stay grounded and always be grateful for what I have.

Speaker 3 And I think that's the most important thing. I've got a lot of friends that have, uh, or people that I know or heard of that have ruined their career because of ego.
Yeah, yes.

Speaker 3 It's, it's, it's tough, though, isn't it?

Speaker 3 Like, I still don't think I'm at the, you know at the highest of highs and i don't know where the highest of highs will take me i pray to god and i don't think i'll have an ego but you just

Speaker 3 you never know you know you don't know you don't know what people are going through and um i remember i was doing a little podcast and justin bieber i don't know if you remember the whole pabarazzi incidents yeah i do i had an argument i was like i bet he's doing this to promote something i bet something's about to happen and then look what happened two weeks two weeks later he released swag the album wow you know so you never know what someone's doing to you know, to promote or whatever.

Speaker 3 So Kanye's a master of that, too. Kanye is a master.
Yeah, dude. But there's a lot of controversy on Kanye, but as a businessman,

Speaker 3 he's just a genius, isn't he? One of the best I've seen in business. Yeah, man.
He's just so intelligent.

Speaker 3 Another person who's actually a friend of mine who I see the same, well, not as Kanye, but the same kind of success as Jojo Siwa. You know, start off with the bowls.

Speaker 3 People thought she was annoying, annoying voice, couldn't stand up.

Speaker 3 She had the mindset of a 35-year-old businesswoman, you know, and she was like probably the most genius girl i've ever seen yeah she built a huge brand off it insane you know and then she did the switch show the whole miley sire thing and it worked people followed people cared and i haven't seen anybody else do that in this this generation like she has yeah you know and that's why i respect jojo so much people need to give credit on stuff like that even if you dislike them personally when they create campaigns like that it's not easy no 100 100 it's just in

Speaker 3 I just, I don't know like how you do a whole life like that, you know, and that's what's so impressive is taking your life and just building it into an empire yeah it's incredible yeah it is interesting people are so out there with their lives too yeah yeah i'd say so i'd say i'm i guess i am as well you know but i'm still working towards getting where i want to be man yeah you know my impressions and all that stuff it's great but you know yeah i told you what the goal is that's that's where we want to get to we want to get to you know selling shows out people enjoying the music that's going to be the goal filling stadiums 100 that's that's the end goal obviously that's the end of goal yeah right now even a even a 50 cap venue would make me happy yeah you know but no yeah man i just i just want to show people what i'm meant to be doing nice and why do you think you want those big stadiums like do you think it's some childhood dream or i think yeah i think any any anyone who's dreamed to be an artist or even wants to be an artist that their end dream is obviously to fill out madison square garden right i think that's definitely one of the ogs for me it's wembley because you know it's the uk it's like actually it's not My home stadium in the UK, Stadium of Light.

Speaker 3 My team, Sunderland, play. I don't know if you follow football, soccer.
I've heard of it. Okay, well, Sunderland just got promoted to the Premier League, which is the biggest league in the UK.

Speaker 3 And the stadium is called the Stadium of Light. And my last name is Sol.

Speaker 3 So I was named after the initials of the stadium. Wow.
So that's a fun fact people might not know. That's cool.

Speaker 3 Your whole life is about soccer, huh? Yeah, I can't get away from it. And I still play every Sunday.
Even with the 20CL, you still play. Even with the 20CL, I throw a brace on, and I still play.

Speaker 3 Nothing is stopping me, dude. What's your position? Right midfield.
God damn. Right midfield.

Speaker 3 Do you know what it is? I don't think I'll ever stop. I feel like if I have to get my leg amputated, I'll be running on the field with a crutch.
Damn. You know, I don't think there's stopping.

Speaker 3 I think once you love football, soccer, whatever you want to call it, there's always a love for it, you know, and you're never going to lose that love.

Speaker 3 It's just one of those sports that just stay with you. You think it's the best sport in the world?

Speaker 3 I don't want to say it because then it gets into an argument with people in the comments.

Speaker 3 But to me, it is. To me, it is because, you know, it's all I know.
People in the UK, I think it's one of the main sports. Obviously, basketball is growing a lot.

Speaker 3 And American football is actually growing a lot. Yeah, like Tottenham Hotspurs Stadium have NFL games and stuff.

Speaker 3 Yeah. They've had a few NFL games in the UK, which is really cool.
I didn't know that. But no, yeah, football is a big part of my life, definitely.

Speaker 3 Yeah, I played a little growing up, but you're probably way better than me.

Speaker 3 What you basketball was my sport. Yeah.
How tall are you, brother? Six, six. Six, six.
Yeah, nah, I couldn't. Yeah.

Speaker 3 I try to shoot hoops, shoot hoops, but I'm terrible. I had one of those things in your bedroom that you decided.
Like the mini hoop. The mini hoop that you hung over the door.

Speaker 3 Still couldn't even make that. Yeah.
That was bad.

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Speaker 2 visit lifelock.com slash podcast terms apply x factor at four years old um

Speaker 3 that's pretty crazy what the hell that was the start of everything honestly um my mom was auditioning for the x factor with her band and uh she took me with her and in the waiting room there was cameras filming people waiting to go in me i think it was sharon husband louis walsh and simon car

Speaker 3 um

Speaker 3 and she she went in the room and i was just waiting and apparently i was singing i don't don't remember it fully, but I was singing and dancing around the room.

Speaker 3 And the camera spotted me and they said, my mom, would you mind if we get him in there to do audition? But not, you know, legally auditioned to be in the show, but just for TV purposes.

Speaker 3 And it went viral. It just recently went viral again.

Speaker 3 And that was kind of the start of everything, really, man. And then after that, you know, I took on musical theater classes.
singing everywhere, going to as many gigs as I could with my parents.

Speaker 3 And that was just the start of everything, really. You know? So So you grew up in a household just in a very musical environment.
It couldn't go anywhere when there wasn't music going around.

Speaker 3 Because my mom and my dad, they're both singers.

Speaker 3 So it was kind of like, I hate when people say they were born with something. I always use this phrase.
I hate when people are like, oh, I was just born with it.

Speaker 3 But I genuinely think I was just born into it. That was just what I wanted to do.
Yeah. You know, were they kind of guiding you, pressuring you, or were you just all about it?

Speaker 3 No, they would never pressure me. I'd think if I wanted to be like even, like, I don't know, like doctor or something.
I don't know why I could be with my brain, but uh,

Speaker 3 but uh, they'd support anything I wanted to do, but I think music was just just everything to me, you know, and it just always has been. That's cool, I think it always will be

Speaker 3 as well. Did you watch Hoppy Gilmore 2 yet?

Speaker 3 Yes, I have. I think I've watched I'm on seven times now.
You watch it seven times? I'm on seven times. Why do you watch it so many times? I'm obsessed with it.
Wow. I almost know every single line.

Speaker 3 I don't know. So many people had so many different things to say about it, too.

Speaker 3 I honestly thought it was better than the first. If you're a die-hard Happy Gilmore fan, you'll understand every reference.
People thought the Maxie, remember the Maxi Golf? Yes.

Speaker 3 The Maxi Golf, how people were like, Why is there a Maxi Golf? Like, it was stupid when Maxie became involved in the movie. It's mimicking Live.
Live Golf. Oh, wow.
That's that's that's what it was.

Speaker 3 That was the joke. Wow.
PGA versus Live. That's what Maxie was.
And that's why it was so funny. Holy crap.

Speaker 3 And that's why, you know, people who are golf fans and, you know, Happy Gilmore fans, they got it. But I don't know cameos were great I think you know, you know, I think Bad Bunny stole the movie.

Speaker 3 He did well. I thought he was unbelievable even the golfers man like like oh every golfer was hilarious.
I thought they were great. Um, who was your favorite? I'm curious your favorite character was.

Speaker 3 Oh, it might be Bad Bunny. He told me I didn't even know that was him at first.
Um

Speaker 3 Eminem was funny, but yeah, yeah, he was great. Yeah, Bad Bunny crushed it.
Bad Bunny killed it. I got to give it to him because Adam's always going to deliver, so I can't just say him.

Speaker 3 No, he's Adam Sandler, you know. know but um even his kids killed it as well I think

Speaker 3 yeah now they're they're getting older well they've been in movies before but like just little quick cameos I think that's one of the longest hubby madison you know movies they've done but they both killed it yeah I think the more they get older the better they're going to become as you know actresses as well because they killed I love how he always um involves Cameron Boyce yep I know if you're you saw the golf scene he was on the TV yep in the corner he'll always have something in his heart for Cameron.

Speaker 3 I absolutely love that about Adam as well. He throws all his boys in there.

Speaker 3 He throws it's just a friend group like grown up i think grown-ups obviously one of the best grown-ups too was unreal but that's that's another thing he just he doesn't care the way he walks around like how much money he makes he could be walking around a versace like louis vuitton bags but bro shows up like he's like just walking into mcdonald's you know what i mean like he doesn't care yeah bro i saw the budget for that movie he's making a lot what was the budget 275 shut up yeah and i feel like there wasn't that much like editing in that movie no there wasn't they probably made a lot off it i love the color grade though the color grade was so vibrant and just like in your face.

Speaker 3 I love that. But 275 million.
For one movie, he probably does a couple a year, honestly. Oh, my God.
Because he's got a big deal with Netflix. Jesus Christ.
Yeah.

Speaker 3 We might have to get into acting, bro. Yeah.
Yeah. Shit.
We're doing the wrong thing. Oh, my God.
But yeah, there's, I don't know, but people, you know, everyone wants to do different little things.

Speaker 3 So let them do their thing. We're killing it, though, right? We're doing our thing.
We're having a good time doing this. But no,

Speaker 3 I think Happy Gilmore is one of my favorite actors.

Speaker 3 Him and and seth rogan are my two two tops seth is a legend he's great man he's coming on the pod shut up yeah i'll text you when he's here you're lying i swear to god i have the dm no hold on no this is the yo you got a dm off seth rogan yeah all right this just took a turn this just took a turn

Speaker 3 it was from a year ago but let me pull it up no

Speaker 3 no wait are you

Speaker 3 Shut up. He's coming.

Speaker 3 He's coming on the podcast. That was in March 24, so I got to follow up.
But he said, yo, I have nothing to talk to or promote at the moment, but I'd love to come on later in the year.

Speaker 3 So I definitely got to follow up. Oh my God.

Speaker 3 Legend, all right?

Speaker 3 I'm going to cry. You're the luckiest.
No, I like that. I love Adam, but Seth is...

Speaker 3 Yeah. Seth is.
Dude, I know every film of his, every line. What's your favorite Seth Rogan film? Honestly.

Speaker 3 God,

Speaker 3 I've got too many. Interview was killer.

Speaker 3 Honestly, I thought it was so underrated. Was Zach and Miriam make a b I thought was hilarious.

Speaker 3 You haven't seen that one?

Speaker 3 You have? I thought it was great, man. I just, you know,

Speaker 3 long shot, I thought it was great. Just everything he does.
I just, I love the movies. I love, I love every movie he does.

Speaker 3 Honestly, I think one of his best ones was This is the End because it was kind of like that grown-ups feel. Everyone just acting as themselves.
You know, you got Joan A.

Speaker 3 Hill, James Franco, you have all these people just like

Speaker 3 portraying themselves.

Speaker 3 And I just think, I don't know, I just think his mind when he creates and writes movies is just so, it's so relatable to like Pineapple Express, another classic, you know, just just things that people, I think, I think he incorporates things that people want to do in life, and that's what he'll put in the movie because it's just, it's funny.

Speaker 3 Yeah, you know, it's humorous, it's hilarious, man. He does well with that.

Speaker 3 Jonah, I want to have on too. Jonah Hill.
Jonah Hill. Yeah, man, he's killed as well.
Hasn't he lost a lot of weight? A lot. Hasn't he? A lot.
Good for him, bro. No.

Speaker 3 It's great for him because he used to get a lot of hate for that.

Speaker 3 See, I didn't care. That's the thing about back in the day.
Like, when he was doing, like, you know, Superbad and all these movies,

Speaker 3 no one would, like, be coming on social media back then. Like, maybe they wouldn't on like Facebook or whatever, but like Instagram.
Now they would because of this generation.

Speaker 3 But back then, people just cared about the, you know, they cared about the love of the actors and the movies. And that's another thing.
Even the movie world's changed as well now, I think.

Speaker 3 you know i think even viewers have gone down way compared to what's happening especially in theaters that's what's so sad bro because all this digital world is just like taking over.

Speaker 3 Yeah, did you see that Google VL3 video? No, oh my god, you need to watch it.

Speaker 3 So, pretty much, it's an AI video, but it's they're talking about that they're not prompts, like, don't treat us as prompts, but it's all made out of AI, but it looks so real.

Speaker 3 It's incredible, genuinely.

Speaker 3 So, you can't even tell it's AI, no, and it just scares me because if that's where we're at, now imagine what we're going to be in 30 years. Holy crap, iRobot, I swear, man.

Speaker 3 AI actors, and yeah, probably that's what's next. Yeah, they're going to bring back like people that are dead and use AI to like recreate their bodies for movies.

Speaker 3 Isn't that crazy? So their states are gonna license their their likeness. What? So like actors that are deceased will be in movies again.

Speaker 3 Isn't that a little bit

Speaker 3 well crazy, right? It's a little controversial. Like their actual bodies are just like take images of their bodies and use them as AI.

Speaker 3 Like they would have a stunt double, I'd imagine, and then replace that with their features.

Speaker 3 Like that's insane oh my gosh there's already concerts of holograms of deceased well yeah Michael I know they did Michael that was a few years ago as well

Speaker 3 10 years ago or something they did holograms so they're probably gonna make that a real thing as well like you know universal studios the fast and furious ride the holograms and everything 100 they're gonna make imagine where this is gonna be in like like we'll watch back this video like 40 years from now it's like flying cars and yeah no it's gonna be nuts it's gonna be that's why personal brand is important right now 100 a lot of jobs are gonna be toast.

Speaker 3 The stock market? Stocks. Yes.
Stock trading is going to be bots in a few years. Do you do it? I used to.
Now you were just like, okay, I see where this is going. I'm done.
Now it might be too late.

Speaker 3 Like, you could probably still make a little bit, but AI is going to be trading in a few years. You're not going to be able to compete with that.
No, no.

Speaker 3 That's the thing, bro. I think Chat GBT is my best friend.
And I think it's half the population's best friend.

Speaker 3 And I think.

Speaker 6 People aren't realizing how crazy it is.

Speaker 3 Like, if you go back to the 1960s and you show them Chat GBT,

Speaker 3 imagine what they'd think.

Speaker 3 You know, it's insane. Like, this artificial intelligence is, it's going.

Speaker 3 I don't know what I'm scared to say where it's going to go. I don't even know.
But, you know, we have self-driving cars. We're not where Back to the Future was yet, but soon.
We're getting there.

Speaker 3 Yeah. I use ChatGG every day, bro.
Yeah.

Speaker 3 It's the best. I'm learning.
It's my doctor as well. Yeah, I'm learning so fast.
It's my therapist. Yeah, me too.

Speaker 3 My doctor for health issues. Yeah, man.
It's great. And it's accurate.
What's scary is it's so accurate. It's so right.
You know, stupid accurate. I still can't get over Seth Rogen.

Speaker 3 I'm like, my brain, we're talking, but I'm still like. I got you, man.
But that's, that's, yeah. I might have to go to LA for that one, but who cares? I'll text you.

Speaker 3 Bro, if you have to go to North Korea, like the interview was to interview him, I would do it. I'd go with you.

Speaker 3 I'll be your assistant. I do need to hit you up when I go to the UK.
I've never been there. Yeah, bro.

Speaker 3 I know some really good people. I heard it's a little dangerous right now.
Is that true? Yeah, yeah. I mean, there's always stuff going on.
I don't really know the ins and and outs.

Speaker 3 I don't like going into controversial stuff and all that, but um, any major city, any major city,

Speaker 3 you know, we live in Vegas. A lot of stuff happens here, you know, now and again.

Speaker 3 But, um, dude, but I was just thinking about that Seth Rogan thing and building a following, how much it helps get in with like celebrities and big people.

Speaker 3 Because I was looking the other day, and Odell Beckham Jr. followed me.
Holy shit. And I was just like, bro, I've got DMs.
Like, how he's like, why did you follow me?

Speaker 3 He's like, I don't know, but you funny, lol.

Speaker 3 I was just like, casual conversation. same thing with Jamie Foxx.
Wow. He did a, he did Jimmy Fallon.
No, it was Jimmy Cannon. No, it was Jimmy Fallon.
He did the musical wheel of impressions.

Speaker 3 I don't know if you've ever seen them where they have to impersonate

Speaker 3 other singers. So he did Jennifer Hudson on top of spaghetti.
So he had the song choice and the song. And I just DM'd him on top of spaghetti.
And he said, Lol, love it. And then followed me.

Speaker 3 And then we just had a full conversation. Say, come meet me in LA.
Let's grab coffee or something. I was just like,

Speaker 3 what? And then, you know, I spoke to Shaq.

Speaker 3 Shaq talks about you know shaq being my manager for a little while and wow everyone just got busy and it's just crazy yeah how and i'm not i'm not trying to name drop i'm just saying when you have a social media following it helps so much with so many different so many different things it opens so many doors it opens doors and that's what's sad bro because like i said earlier there's so many talented people that deserve that in that just don't have the chance and that's what i'm gonna try and do with my following and with what I do with not that famous my brand and stuff is is just help people and that's gonna be my goal so people that want to grow grow their following, like just do what I do and hop over the hurdles I didn't have the help hopping over.

Speaker 3 That's what I want to do. I want to help them.
Yeah. You know, and figure out the right decisions to make, the right deals to sign, and just not.
Because, dude, I got fucked really bad, dude.

Speaker 3 When I lived in LA, I went through hell and back, honestly. I don't know if I'm allowed to swear.
Yeah, you can. Oh, yeah.
I got fucked in LA.

Speaker 3 By a label, or what happened?

Speaker 3 Not by a label, it's just like people saying they're going to promise me the world and just help me do so many different things in this industry and it just it stole it was so many lies bro and it just it just got me and my mom in such a depression and it just it just killed us you know like we barely had any money to survive we're struggling living in a studio apartment with a murphy bed bro me and my mom holy 16 years old like we we bro we fight like cat and dogs i love it to death but we had so many arguments and fights but um

Speaker 3 yeah that was it moving to vegas was my escape bro and learning social media learning the tick tock game learning those viral videos that's what really saved me you know so obviously i'm always gonna hold on to those viral videos because i think it's what saved my life that's crazy generally if i kept trying to be a musician not knowing how the hell vine worked and all these social media platforms worked at the time i wouldn't know what the hell i'm doing you know that's nuts but yeah so tiktok saved your life

Speaker 3 genuinely yeah in a way musically it was musically first oh so you were on musically i was on musically got it i'm just walked up to a guy vidcon i'm sure you've been uh you've heard of it i need to go go out to one of them it's not the same anymore dude i heard that too yeah

Speaker 3 nothing's the same bro social media like it's just, everything's just slowly dying, you know? Yeah.

Speaker 3 Even concerts, well, not concerts are still live with artists people like, but like, it just feels like everything's slowing down. It's getting harder to get views.

Speaker 3 Especially on TikTok, dude. Yeah, TikTok.
Yeah, TikTok's killing me right now. I don't know what.
I used to pull tens of millions on TikTok easy.

Speaker 3 They change and then they, I don't know, maybe algorithms change. I hate people that say that's shadow banned because it doesn't exist.
It really doesn't.

Speaker 3 It just means you're just got to change your content. Yeah.
At the end of the day, that's what it means. But I've said it.
I'm guilty. I'm shadow banned.
I've said it too. Yeah.

Speaker 3 And I'd say I'd TikTok and I'm like, listen, we don't have a thing called shadow banned. It doesn't even exist unless you like break a guideline.
We'll just take your account down. Yeah.

Speaker 3 But no, your account can't be shadow banned. I know for a fact, though, on YouTube, you can be.
You can be on YouTube? Yeah.

Speaker 3 Because I've searched my podcast episodes from different computers and it won't pop up.

Speaker 3 Maybe because of like, you know, Andrew Tate and like people who think it's a lot of fun. So I know for sure on YouTube you can.
Yeah. No.
I love Andrew as well. I think he's great.

Speaker 3 Also, it's another, you know, he was just here a few months ago. Yeah, I know.
Power slot. I'm trying not a fanboy right now.
I've seen a hell of people on this podcast. I'm just like, oh, cool.
Yeah.

Speaker 3 Casually, how we went out. That's cool.
Yeah, every day. I see him walking down the street.
No, I don't. But you know what I mean? It's just so cool, man.
Yeah, legends, bro.

Speaker 3 But like we said, the power of personal branding.

Speaker 3 I wouldn't have been able to do this if I didn't do the personal brand route.

Speaker 3 That's what you did. So was that what you did first? You created the brand?

Speaker 3 So I spent a lot of money on Facebook ads, built up the following, went to conferences, in-person events, spent hundreds of thousands going to events, conferences buying the best ticket to meet people face to face because you also need that where did you get the money from to start e-commerce really yeah drop shipping that was my first video good for you bro so back like eight years ago drop shipping was hot and it worked now it doesn't work it's too saturated too many people are doing it too many people are doing it yeah it's kind of like podcasts now a lot of them are saturated too many people are doing it yeah but obviously you hit you hit when you hit doing this podcast obviously you know you're one of the biggest now well you need something unique about your show 100 or else you're you're gonna be in the crowd 100 what's um obviously

Speaker 3 what's one of the biggest ones in Vegas? The fighting guy. People are going to hate me.
Jay Shields.

Speaker 3 Not JS Shields. Dana White.
Oh, Dana, yeah. Is it Dana's podcast? Or it's not Dana.

Speaker 3 It's not his own, but he goes on a lot. Whose podcast is it? It's a, it's like it's a fighting host.
Ariel Hawani or no, it's gonna kill me. Someone called Michelle Sunnan? No.
Who is it?

Speaker 3 Fighting host. I can't think.
He's he's big in the UFC. Kamara Uzman? No.
Henry Cejudo. I love how you know you just don't know.
Nah, he's really

Speaker 3 he knows Dana really really well Sean O'Malley oh Nelk Boys nah well obviously I know Nelk Boys but uh someone coming who I'm talking about because I know this somebody is he still active or no oh it's not a fighter I'm stupid um Theo Vaughn oh Theo yeah yeah Theo Nashville yeah yeah he's he's another one that killed it as well you know you know just stuff that people enjoy to watch just like this you know comedy shows are actually number one in all the categories for pods yeah it's category then true crime because girls love the true crime stuff oh shit and then I think it's like health and then business health and business that's cool what would you what would you consider this as this is like business education entertainment i'd say and yeah it depends on the guest yeah um i wanted to ask you about one of my previous guests jack doherty what do you think about that kid

Speaker 3 um

Speaker 3 i uh

Speaker 3 i

Speaker 3 it's it's such a hard conversation because I don't support a lot of things he does.

Speaker 3 But then again, I know how social media works.

Speaker 3 Is he the guy he is on social media in real life is the question no

Speaker 3 that's why i don't want to say an opinion because obviously you know he does i saw the video and i was like oh my god this kid's a this kid's a prick and he like did the thing walking like this up to the guy and put the security guard in front of him yeah i wanted to punch him in the face i was like i don't like this kid i really don't like this kid and the way he acted but then i thought to myself

Speaker 3 what if this genuinely is just for views and this kid isn't really like us in real life you know yeah and i'm guessing you know him a little better than i do so he's been on the show i'll say this he showed up an hour and a half late i didn't like that i thought that was a little disrespectful

Speaker 3 yeah especially as a podcast as big as this it's not it's not respectful i had no heads up he was just like my bad i overslept so i didn't like that then we filmed the podcast it did well or whatever he started being more responsive to me so i think it's a case if he likes you or respects you he will treat you nicely but i don't think he'll treat the average person that way.

Speaker 3 Yeah, that's why you know what I mean?

Speaker 3 Yeah, that's why. That's why I don't think I like the the kid, but I'm not gonna come on here and be like, oh, I think he's a prick.

Speaker 3 I want to fight him, hit that kid, because I don't know him, you know?

Speaker 3 Yeah, you never judge a book by his cover, but I don't like the content he produces, but I did like the fact he was trying to help Josh, you know, the Josh Block kid.

Speaker 3 I don't know if it was for views, I don't know what it was for. This kid, Josh,

Speaker 3 there, this kid, Josh Block,

Speaker 3 he um

Speaker 3 he's he's a creator now and he is on the spectrum of he's on he has autism, yeah,

Speaker 3 and um I think he's a pretty high level of autism as well and i think it's so sad what's happened to the kid because so many people so many people are like i don't like this kid he's disgusting he does this does that this kid wouldn't know anything if it wasn't for the people that surrounded him teaching him the things they taught him you know

Speaker 3 like i'm not saying he needs to be put in a home but he needs he needs some kind of guidance that is not the guidance he's getting right now you know

Speaker 3 And I don't think anyone who doesn't have autism can understand where the kid's coming from. Because we're not in his brain.

Speaker 3 We don't know always think and obviously he says things that are you know wrong and i i don't support in the slightest but again it's things that only the people are surrounding himself are saying you know what i mean like this kid isn't just waking up saying this because he heard it in a dream it's it's what he's surrounding himself with yeah and that's what's so sad about the whole the whole thing with josh is because

Speaker 3 just just the whole the whole surrounding he has is just wrong and i really hope before it's too late because this kid's drinking like ridiculously

Speaker 3 for a kid like you know on the spectrum like i don't know what boundaries he has for himself but just what like like drinking and puking like just going again and going again and going again oh my god like i say the kid really needs some help otherwise it's gonna it's gonna be too late that's dangerous you know and that's why i really want someone to just step in and just really help this kid because i feel like i just feel like he's had the wrong guidance you know he hasn't had he hasn't had parents for a long long long time he hasn't really had guidance you know and i just think the kid just needs some guidance of life that's it that's just my opinion on it that's my take i hope so man i remember when uh you know steve will do it of course yeah i remember when he first came on the scene he was drinking like crazy but he was able to kind of channel he shifted it and that's so and then he sort of given hundreds of thousands to people who needed it right you know uh another one uh is it md motivator heard of him yeah i think it's md motivator another guy you know makes big bucks just doing it to help help other people that's what i respect you know those kind of creators that that are just doing things to help other people.

Speaker 3 Like, I love that. Right.

Speaker 3 So that's where I'll see the social media side where I'm like, all right, they're doing something crazy now, but are they going to build their brand off that or are they going to pivot? Like, Neon.

Speaker 3 Yeah. Yeah.
Neon. Yeah.
Neon's doing well at pivoting right now. Streaming.
Yeah. That's his biggest thing.
He used to be like purposely addicted to people and whatever. Yeah.
He's like way better.

Speaker 3 Well, the whole thing with the Island Boys, too. What are they doing? I don't know where they are.
That's the thing. They built their brand off controversy.

Speaker 3 Yeah, and the people don't want that, though. Like, they should have started off doing the Island Boy song, whatever the hell, and then then, and then figured out some kind of brand.

Speaker 3 That's what Logan and Jake did. That's why they worked.
They did this stupid content. They did those viral YouTube videos.

Speaker 3 They thought in their head, we can't live off this forever. Let's pivot.
Let's make a brand. Jake, boxing, Logan, WWE.
They both had

Speaker 3 just a genius mindset of where they wanted to be in life. You know, and that's what's so scary about these viral videos right now.
This shit ain't going to last forever that I've got.

Speaker 3 No, you need to pivot.

Speaker 3 Like you said, pivoting is gonna be the most important thing 100 yeah yeah streaming seems to be the the wave right now yeah but the problem with streaming is you got to keep doing crazier to get views yeah that's what's i agree that's what's so sad you saw my cheating videos all that stuff i don't want to do that bro i just want to sing a song but no one's gonna get no one's gonna give a about singing a song you know right and that 500 million i brought up again i'd rather it's a hundred 100 million streams on a song you know but uh Maybe one day.

Speaker 3 Yeah. Who knows? Well, dude, 500 is the most I've ever heard.
Really? Yeah. Have you heard of anyone ahead of that?

Speaker 3 No, that's why I'm wondering what Justin Bieber and all these people have right now on this

Speaker 3 Bieber beat.

Speaker 3 I swear to God.

Speaker 3 Imagine seeing Justin Bieber's insights and mine have more. Yeah, that would, dude.
And here's why.

Speaker 3 Why? Obviously, if he posted every day, he would beat you, but I think he doesn't post that much. So I think you have him beat, bro.

Speaker 3 I'd want to know.

Speaker 3 Bieber, if you see this podcast, just let me know your insights. Let me feel good about myself for once.
How many followers does he have? He probably has like 300 million. 300 million.

Speaker 3 He's a 300 million.

Speaker 3 He definitely has like 700 million impressions 800 million so if you post at least a few times a week well the album release he's obviously oh yeah right now he's popping yeah what do you think of the album loved it a lot of good

Speaker 3 i loved it people i i don't think people understood how i like how

Speaker 3 how he created the production of the album there's no crazy massive instruments It's like a bass, a guitar, live drum. It's just, that's what I'm saying about

Speaker 3 what Teddy Swims has done. It's bringing that back that old feel feel in music, you know.
And I just think Justin's done that really well in this album. He's brought back that live RB soul feel.

Speaker 3 And I really feel like more artists are going to do it. I feel like it's just going to keep happening.
That's what I love to see and what I love to hear. I love that, man.
100%, bro.

Speaker 3 Where can people find you and find your shows in Vegas and everything?

Speaker 3 My only fans is. No,

Speaker 3 Mackenzie Soul on all social media platforms. Yeah.
Virgin Hotel, Thursday, Aria Wednesday, and Shinlim every night. Let's get it, brother.
Thanks for coming on, dude. Good to see you.

Speaker 3 Have a good time. Thank you.