From NFL to Business: Lessons in Leadership & Growth | Bronson & Corbin DSH #1228

Like you're with them all the time.

And so it's like, if I can be a good teammate, I mean, I can pretty much do anything.

Like, I believe that because, you know, you're handling adversity personally, but then you have teammates who are handling adversity.

It all starts with you being a good teammate.

And so I felt like we were fortunate to like be around incredible examples of that.

All right, we got Bronson and Corbin here today.

A little tight fit, but we made it happen.

Oh, yeah, we're good.

Yeah.

You said you used to sleep in the same bed, right?

Yeah.

Now we're, what, now you're 6'10.

He's taller than me.

I'm an older brother.

You know?

Yeah, it's true.

When did you guys stop growing?

He was earlier than me.

I was the late bloomer.

Really?

Yeah.

Like, I grew into my 20s a few inches, but you probably, he came into high school at like 6'5.

No, no, no.

He was the man child.

Damn.

Yeah, 6'5 in high school is no joke.

Yeah, it was probably like when I grew there two inches the next year.

So like when I was a sophomore in high school.

Yeah.

It's about when I was done growing.

Okay.

Yeah.

So a little early, right?

A little early.

I grew a little in college too.

Okay.

Yeah.

Were you guys playing, you guys were playing football, basketball, anything else in high school?

Uh, we're some track and failed.

Oh, you did track?

Yeah, let's go.

Let's go throw for fun.

Like, we're like, javelin throwing looks cool.

Let's go do it after practice.

I did an actual event, though.

That's true.

And I'm not going to lie, it was my only event.

Shots fired at javelin throwers.

I know.

I loved it.

Yeah.

Throwing is no joke though oh it's so

like it made me realize how unathletic i was in stuff

man i watch the shot put every olympics the crowser guy or whatever his name is oh yeah that dude's a beast bro it's wild people don't know how hard that is spinning like a top two on the uh shot put but i i thought you were talking about the shot put guy yeah no he is a shot put guy he is a shopping guy he might do discus too though okay okay i'm not sure if he does both but he definitely does shot put Big guys spinning that fast.

I'm surprised they don't like dig into the ground like a top because they spin so fast.

I know.

It's nuts.

It's crazy.

Yeah, track and field.

Shout out.

Those guys don't get respect, you know?

Oh, absolutely not.

And they're great lifters, too.

Yeah.

All those dudes are just unbelievably strong.

Were you guys way better at football than basketball?

Is that why you picked NFL?

What do you think?

Exactly.

I'd say it's different for each of us.

Okay.

I grew up watching him play more basketball.

He was in the AAU circuit and I was just like the little brother going to all the tournaments.

And so, I always thought he'd be more of a basketball player, but then it's weird-like, our bodies kind of changed, and just football kind of fit in some ways better.

Our dad's a football coach, okay, coached for 30 years college football.

Got it.

So, you didn't have much of a choice.

We were kind of around all the time.

Yeah, we're in the locker room after the game.

We're living at the facility pretty much all summer, going to camps.

How tall was he?

He must have been a giant, too.

Yeah, he's about 6'5.

You know, I mean, he's probably about the same weight,

285, 290.

Yeah, yeah.

So, you both outgrew your dad then.

Yeah.

He's the oldest of nine kids.

Holy shit.

And he's like not even the biggest one.

Damn.

Yeah.

So you're just a family of athletes.

Yeah, there's a lot of us, honestly.

Like over 20 first cousins all played D1.

Holy crap.

There's a lot of us.

Damn, sports was like the route for you guys.

Like there wasn't any other option.

Yeah.

It's kind of hot for me.

It's just like, yeah, the one that seems to click.

Like my dad always says when they came from the islands and someone told him, you know, you can go to college playing football.

It was like an aha moment for him.

He went home.

He's like, I know how we're all going to go to school.

Like, we can do this.

All the boys up.

Was it super high pressure?

Because some parents pressure their kids, right?

So much to the point where the kids end up hating the sport.

Yeah.

I feel like we had like the opposite experience where our dad never stopped us to play.

He actually told us not to football.

Oh, wow.

Like, do whatever you want.

And like.

we just gravitated towards it because we loved seeing him and we loved just being around it type of thing but But yeah, he

kind of like was hands off for most of our careers until we played for him.

And then it was, here's our coach.

Now you're going to work harder because you're my son.

He was your college coach.

He was our college coach.

And he had never coached.

I'm the oldest.

So I was the first one to go through.

He had never coached me or Corbin, anyone in our family in a sport before because he was a college football coach.

Oh, wow.

So really, that was our first time having him as a coach was when we went to college.

Yeah.

It was actually, it was awesome.

Okay.

Yeah.

Did the the teammates hate you guys because he favored you guys it was the opposite oh it's so bad for us

why's your dad got to say that to you

i know my dad could do more than everyone else and but we got i mean i already knew like i knew i was gonna do more i was gonna you know stay longer i was gonna yeah and it was kind of expected because he he you know coming from tonga like it's very warrior culture i would say and so everything was earned.

So we had to go above and beyond that just so that the other players knew that he wasn't you know there wasn't any favoritism oh wow going on well it ended up working you both made the league right yeah it did work we made it

what year did you guys go uh i was 2016 i got draft my last year was 2015 in college okay did you do all four years or uh yeah i did four seasons three and a half years in college nice so yeah what round uh i was the third round let's go so yeah that's big right there's so many rounds in the nfl i don't even know how many there are but third sounds really good it was solid yeah it was it was solid and it was it was cool experience let's go what about you i was i was the undrafted free agent okay

and so definitely different paths but i loved it it was an experience for sure that's a hard path right trial and everything i i had three surgeries after my senior year holy crap before getting to spring training like i was just recovering the whole time and yeah it was it was the ringer but learned so much yeah yeah and now you guys have transitioned into business what was that transition like from sports to business you know what for me i

i just was watching you know a lot of my teammates in a locker room we're always talking business and investing and um i just felt like man i grew up in a place where i had great mentors yeah like here in utah there's a lot of great business people and entrepreneurs and founders and all these different things and so i decided okay i need to

really lean on that.

I'm going to go out.

I'll, you know, I'll buy in pretty much and invest.

And if I can learn how to do it, then I'll bring great people because that's what I noticed people were struggling with in the locker room, you know, the players.

They were just getting involved with the wrong people.

Right.

And it's, and it, and a lot of it was just because, you know, and I, we were the same.

We didn't grow up even saying the word investing.

So when someone said investing, we're like, rich person's worse.

Yeah, we don't want to say that.

But it was, it was awesome, though, because.

We did find the right people, fortunately, and they were able to teach us how to do that and do it at a high level and i think that's what really changed it for us so yeah started in real estate and then uh went from there that's awesome because you shared a crazy statistic with me 78 of nfl athletes have financial trouble after they retire right yeah three to five years holy crap so it's it's really in intense and so after living it and seeing it right there happen

uh and then now that you know we're done playing and seeing it happen

that's the mission: we want to take that stat to zero.

So

I assume it's high in other leagues because you're dedicating such a large portion of your life to sports.

You can't focus on investing in other business stuff.

So you're just, as soon as you're done, you're like, what do I do?

Right.

Oh, yeah.

Total identity crisis.

It's, it's crazy to see.

I feel like every athlete has an identity crisis once they're done.

playing the sport at whatever level.

Yeah.

Even if you're aware of it, I feel like it still happens, right?

Oh, yeah.

Even being aware, you still have to navigate it because you're like, oh, shoot, like this actually came

now what do i do you know you you thought about what you might do but it's like actually here you know and it's really hard to match that money i think outside of sports oh absolutely especially starting from zero like you are taking you're going into something that you've never done before because if you take an athlete and put them into the business world and you ask them what they're good at it's hard for them to share.

But if you take an athlete, put them on the field and tell them what they're good at, they'll tell you every single detail with exactness what they're good at right and so what happens is athletes and i'm a big proponent i'm always saying this because you know i'm always trying to help athletes out you're always transitioning as an athlete the moment you start your your time as an athlete is time stamped like there will be a time when you don't play and you hang it up and so Like the goal is now, I feel like the new age athlete, and you see this in the NBA, especially, they do a great job.

I feel like the NFL is headed there right now is I'm always transitioning.

So with the time that I do have,

can I get in the right rooms?

Can I talk to the right people?

Can I ask the right questions?

And so trying to help athletes just build curiosity and a desire to do that outside of what they're doing in the offseason is like, I feel like it's key, vital, especially with NIL now.

Yeah.

Like with high school athletes and college athletes campaign.

Yeah.

Yeah.

I think NFL is doing better.

I actually had an NFL agent invite me to one of their dinners with all their players and give the players like podcasting advice.

Oh, that's sweet.

Yeah.

I need you for that.

Yeah.

I got you for real.

Well, a lot of athletes are starting podcasts now.

Yeah.

You know, it's a smooth transition because they're so good at talking about the sport.

Exactly.

Like, I watched Draymond Green's podcast.

I watched Travis Kelsey's because they're just so knowledgeable.

You can't get that information from some random commentator, you know?

Oh, yeah.

Yeah.

And learning to use that skill, you know, outside of like the sports they're in, that's huge.

And the transitioning you were talking about, like what skill sets from this transition to something else outside of it.

Absolutely.

That's the thing.

Athletes, there's a lot of things that you learn as far as character, discipline effort showing up every day like all these things can help you transition into the business world and but once again when you leave you know your sport it's just like you're a freshman all over again you're a rookie all over again right you know and and you have to be open to learn 100 even from younger people who have been doing it longer than you and so you know having the humility to say i don't know but I'm here to learn and be coached, like coach me up.

Yeah, I attribute a lot of my success in business to sports.

I never got to your guys' level, but uh being a distance runner you got to lock in mentally oh yeah how far how far are you running five k's where it was like my race uh in track i did the mile and the 800.

oh sweet yeah but those races are hard man oh you're moving yeah fast the whole time for a distance like that's they say like it's a little controversial but they say the 800 meters like the hardest race no yeah because you're sprinting the whole time exactly oh yeah two laps full-on sprint

Can I ask like, where do you hit, where was it usually the point for you where you're like, your body wants to shut and it's like all mentality for you?

It's the last hundred usually.

I actually tore my glute in the last 50 of one of them.

And I was going to make the state finals if I finished.

I was in second place and I tore it and I didn't make it.

Oh my God.

It's like mental trauma from that.

I was in a wheelchair for a week.

No way.

Yeah.

Your glute, man.

State too.

Like to have that.

Yeah.

You guys probably dealt with some nasty injuries too playing football.

That's inevitable.

There are some bad ones.

But I will, first I'm going to talk about Corbin's because people still talk about Corbin's injuries, his senior year.

So BYU's rival is Utah.

And the week before, it's Corbin.

He already had a torn tendon in his pinky.

Jeez.

Your tricep was already torn.

Yeah.

And then he tore a bunch of ligaments in his ankle.

Holy crap.

And he still played in the game.

What?

And played at a high level.

And but that's football.

Like, like every single week, a football game is on TV and anyone is watching.

Oh, everyone's playing hurt.

Wow.

Everyone's playing hurt.

Everyone's battling something.

And, like,

and so, but that, I mean, having those three injuries, like, I remember watching them, and I'm like, how is he doing this right now?

Like, he's making plays out there still.

Holy crap.

With all of this, like, I went down.

You didn't make it to the end of the game.

Hey, you went out there and put it on the line.

We tried.

I was impressing, man.

So your mental resilience is just the next level.

It's just, well, I feel like you know how it is with as an athlete, you just keep going, you know, like

adrenaline.

Or like, it's almost like this feeling of completionism where it's like okay until i feel like i'm literally can't play you'll just keep going to that point yeah you don't want to let your teammates down almost oh exactly yeah it's a responsibility type of thing you know so

it's taught me how to work with people sports i was playing basketball soccer yeah you know so that's really valuable in business

it's that camaraderie being a great teammate yeah because

Man, when you go to

work every day, I mean, in football, you see your teammates more than you see your family during the season.

Right.

Like you're with them all the time.

And so it's like, if I can be a good teammate, I mean, I can pretty much do anything.

Like, I believe that because, you know, you're handling adversity personally, but you have teammates who are handling adversity.

You have, so you have from this individual level to an even bigger level, you know, it all starts with you being a good teammate.

And so I felt like we were fortunate to like be around incredible examples of that.

Because in sports,

it's what's passed down.

That's what creates the culture.

And so the leaders in the locker room, like, those are the people that are defining what a good teammate is.

Right.

So being able to have that, I mean, we were lucky.

Yeah.

Yeah.

And all the best teams have great leaders, right?

Not only are they great leaders.

I mean, look at the Chiefs right now.

Yeah.

It's going to be hard to beat them.

Who you guys got, actually?

I know your dad was part of the Eagles, right?

Yeah.

Who do you have?

It's tough.

It's so tough.

We don't, because we really like Andy Reed, UIU guy.

You know,

so yeah, we really want some buddies on the eagles though so we have a lot of a lot of buddies on the eagles

i got the chiefs man yeah how many how what's the score what's the score you think

you guys would know that better than me i haven't been watching this season but they seem to always just squeeze it out so i feel like it'll be a close game and they'll win less possession or something you know yeah see i feel like it's gonna be really close and i want the eagles

But

I think the Chiefs are going to win.

That makes sense.

Their experience.

That's what's on our mind.

It's one of those things where you're just like, gosh, dang it.

Yeah.

I mean, they're experiences.

I want the Eagles win, but I know in the back of my mind, there's a lot of people.

The three feet would be that says three feet.

Yeah, the three feet would be awesome.

Yeah.

I saw Gronk talking about his Mahomes or Brady the goat.

Ooh.

Yeah.

He was saying if he gets this three-peat, he's the goat of the decade, but then he has to do it again.

Oh, I can see that.

Yeah, that's what I would say.

Because Brady's got seven.

Yeah.

So if Mahomes gets this one, that's four, right?

For him?

Or is it three?

Three or four?

Yeah.

Oh, it might be four.

It might might be four because there wasn't there one earlier.

There might have been one earlier, yeah.

Yeah, because this is his seventh year, yeah, that's crazy, but it is nuts.

He'll have to do it,

yeah,

he'll have to do it twice, though, in his eyes, to pass Brady.

Wow, yeah, I can see that, yeah, I can see that.

Um, I want to talk about the fun side because I met one of you at Jetson Capital, right?

So, you guys are in the fun space now, yeah, yeah, how'd you get involved with that?

You know what?

We just, I mean, it's kind of part of the whole, I guess, trajectory when you get into that world.

You start to understand different ways to invest and you learn about the fund structure.

And so,

you know,

for me, I was just,

I just wanted to find good people and invest and

into things that, you know, I learned as time went on.

It's like, I don't, I don't.

I don't mind the boring stuff.

Like, that's where the money is.

That's what all the people that created, you know, extreme wealth, they've all invested in that type of stuff and so uh started in real estate uh gas stations and multifamily um

and then it's just expanded from there and and it's interesting because because corbin and i both graduated in statistics and analytics and we both love numbers and what happened was you know for me as i was getting into the investment world I kind of turned into this guy that people were just like sending deals to all the time.

So a lot of the players were sending me stuff and I was looking at it.

Because they were getting pitched deals.

They were getting pitched.

And NFL players, NBA players, they get pitched all the time.

I bet.

They get tons of deal flow.

And so it was nice to be able to just send things, you know, send it over and then I could look at it and take it.

Cause I was kind of, I was very active in the business space, going into those types of events all the time.

And so I felt like I had a really good network to send things out, get some feedback from high-level experts, bring it back, and then go back.

And so that's kind of how I got involved in the fun space was, okay, wow, there's a lot of funds out there.

How do I know which one to invest in?

How do I, what questions do I ask?

Yeah.

You know, so it's been fun like training like athletes, like, okay, when you get up deal, or if it's a fund, or, you know, this is, this is what you're looking for.

And that's, that's kind of what my role is with, you know, different sports groups I'm a part of.

I'm part of the pro athlete community, PAC.

Yeah.

And so, right, we got like over 400 members and I'm in charge of overseeing deal flow.

Damn.

So, yeah, it's kind of fun to be able to look at all the deals that athletes get because it's unique.

I'm not going to lie.

It's really unique.

You guys are getting a lot of pickleball deals a bit.

But it's sports ownership, sports leagues.

It's hot right now.

There's a lot of sports league deals going on, you know, direct syndications.

I wonder how those are going to pan out because obviously it worked out for the major sports, but these are up-and-coming sports.

So it's kind of like a gamble, right?

Exactly.

That's true.

Like Padel's blowing up right now.

Yeah.

Pickleball.

Exactly.

A couple other sports, right?

Like the slapping thing.

Oh, power slap.

You got pitched that one?

That's funny.

I've been to those.

Oh, I've only seen videos.

It actually looks awesome.

Would you ever do it?

I would love to try it.

I don't want to lie.

Wow.

Most people say no to that.

You're going to do it.

I could call them right now.

Sign you up.

You'll get 10 grand if you do, if you win.

Five grand if you lose.

Yeah.

Oh, man.

You know, I would need a little more than that if I were to do it.

10,000?

I mean.

I would just say if they just put us out there, we'd do it for free against each other, you know?

We just sit there.

We did that with the tortilla on TikTok.

You know what I mean?

the tortilla.

Did you guys scrap a lot when you were younger?

Oh, yeah.

Oh,

brotherly love.

Oh, yeah.

It's whoever gets the other to cry first, and then you lock yourself in the bathroom before they get too crazy, you know.

We broke a lot, broke a lot of couches, glass doors.

Damn, you got windows, but just like, not even like,

I don't even feel like it was like

out of like, I'm going to bust this thing down.

It was like running away and like teasing.

And then

someone runs into a door that

just happened to be glass broke see where i throw in the one each oh yeah it's like mom i swear we closed the window and it broke

i would have loved to see that man yeah

now people just bully each other on social media everyone just hides home yeah they don't they don't scrap anymore you know

no fair fights anymore

yeah you can't settle with with hands anymore

you got to settle on the keyboard

and then and then you get like blown up on social media and they everyone's like oh look at this thread thread.

And it's just

people to sit there and read down.

Yeah.

You guys were in the locker rooms.

Did the players ever talk about like the haters and trolls on social media?

Oh, it's like pretty fun.

You know, sometimes they would.

You just hear like random stories, but make jokes about it.

People would just make jokes.

Or you just like jump on one of the other guys, you know, oh, I saw your girl posted this about you, or oh, or you're, I saw you're into this.

Yeah.

I feel like some players, it gets to them, you know?

Oh, for sure, you know.

Like some people be responding, like Kevin Durant's out here making fake Twitter profiles, responding i'm like what are you doing man yeah man you guys see that trade last night i did see it holy crap that's the biggest trade i've ever seen yeah oh man who do you think won that trade lakers or mavericks oh i think the late

i think i think luca anywhere is impressive yeah you know i think the lakers won yeah if ad's healthy though they might win this year Yeah, with Klay, Kyrie, AD.

That's true.

DJ.

Like, I can see how they maybe thought about that, but I'm a big Luca fan.

So I'm like, yeah, we love Luca.

Yeah.

In the long run, I think the Lakers will win because Luca's only 25.

Yeah, I forget that.

And he's only 25.

Yeah.

What?

Wait.

And it's basketball, man.

Yeah, I can play forever.

Yeah, the average lifespan of a football player is, I think, like 2.6 years.

Which is crazy.

And it's only getting lower, I heard.

It's only getting lower.

Yeah.

Because it's more competitive.

And, you know, guys are coming out even freakier, like faster, stronger.

So the game, I mean, the game just becomes that much more violent.

So they're trying to, you're just always looking for a replacement for you.

Right.

Yeah.

And there's way more people that can replace you in football.

Yeah, you see that with running backs, right?

Yeah, the running back market.

It's crazy.

It's crazy.

They did Saquon Dirty, man, the Giants.

I'm a Giants fan.

I grew up in Jersey.

Oh, yeah.

That was the dumbest move I've ever seen.

Getting rid of him.

It's so killing it.

He's killing it.

I'm happy he's doing so well.

I'm happy for him, but at the same time, it's like that could have been the Giants.

No, yeah.

Yeah, with the running back.

I let the running backs really got the short end of the stick for that.

That's true.

Who's your guy's team these days?

Do you cheer for any?

You got friends on every team, so it's tough.

I feel like we do cheer for a lot of like some of the players played for, but some of the teams, yeah, some of the teams we played for, yeah, we always cheer for them.

Growing up, like growing up, because we grew up here in Utah, like for me,

my, my team was the Broncos.

Broncos?

Because it's the closest team.

Oh, wow.

Yeah.

So Denver, I grew up, you know, watching Denver, cheering for Peyton Manning, right?

Yeah, Peyton, all those guys over there.

And

I had like an Ed McCaffrey jersey, like, and then, but yeah, now, I mean, the Eagles too, just because our dad played there.

Um, but I pretty much watch, yeah, Green Bay played there.

Uh, the Jets.

Yeah, yeah, rough season for the Jets.

I know, I want to, I, uh,

come on, and I want a rough season.

I love Aaron, too.

I love Aaron.

Aaron's the man, you know, I had faith in him, but it was a rough season.

I know, I know.

I'm like, come on, he can do it.

Anyone's gonna do it, it's gonna be him because he's he's a great leader, father time, though, right?

That's true.

What is he?

He's pushing 40 now, right?

Yeah, I think he's 39.

Damn, yeah, or is he 40?

I don't know, it's just not a lot of people make it to 40 in professional sports.

Oh, and then I just think of football.

I'm just like, oh, that's probably the hardest one to make it to 40.

Football and track, yeah.

Like, I see any guy in the NFL that's like a 10-year vet, it's

like just crazy in my mind.

It's hard to fathom that kind of like physical prowess.

yeah they've seen some stuff right

did you guys have some vet mentors when you got in yeah for sure yeah i feel like we got really good ones too yeah he went to the saints oh nice was that with drew team yeah it was like his last year and i remember like he was the first person i met in the locker room oh wow my brothers always like hey be the first one there you know you gotta set the tone especially you undrafted guys i was like okay facts that's good

like 4 30 And there was only one dude in there and all the lights were off, but he was in the hot tub reading his Bible and it was Drew Brees.

Wow.

And at first, I didn't think it was a player because it was such a small dude.

I thought it was like, oh, is this like one of the janitors getting into the hot tub?

I was like, oh, that's Drew Brees.

I was like, holy cow.

What was your line, your opening line to him?

Well, I didn't say anything to him.

I just was like, I'm going to play it cool and just sit here in the corner.

I'm the rookie.

But then literally in the shower, he's like, hey, don't you have a brother that plays up in Baltimore?

And I was like, yeah, I do actually.

It was really neat, though, for I was like, I'm this unknown, undrafted.

I didn't even stay there for season.

I got off to the Jets, but for him to like make that comment to me, I was like, wow, what a great man.

That's cool.

He'd regularly come sit with us rookies at breakfast if we weren't sitting with anyone.

Wow.

I feel like that's pretty rare.

Oh, super rare.

Yeah.

Kobe Bryant would not do that.

Like, I, I really was hats off to him.

And then even like Cam Jordan, I don't know if you

had a defensive end over there, but he was awesome.

The first time I went to a locker room, he's sitting there playing Super Smash with some of the guys on the team.

And he's like, hey, man, you play.

We We need a fourth.

And I was like, sure.

And just from then on, it's just so nice.

He didn't know Corbin takes like three people on at once.

Oh, you're nice.

He's nice.

I was like, this is my time to shine.

He's over here.

It's me.

Now it's like me, my wife plays Smash 2 and

our other brother.

And it's like us three versus him.

Damn.

He's

still winning.

Who's your main?

I'm weird.

Like, if I want to.

Secure the victory, it's Ness.

Okay.

Because I play 64.

Yeah, he's OP on 64.

Exactly.

But then I actually love using Link because I'm just a Zelda nerd.

Link is fun.

And his boomerang is the most annoying thing, but I get people with it.

I literally watch the Smash Finals, esports finals on YouTube every year.

Yeah.

I'm into that shit.

I love esports.

I love that too.

Yeah.

You guys still game at all or no?

I don't game as much.

I would.

We used to game so much.

And Corbin, actually, in the NFL, they do a

event where you play Fortnite during the season and then they take the top 10 players and you get drafted by

professional gamers to play during the Super Bowl in a Fortnite Super Bowl championship.

That's dope.

So Corbin got drafted by Ninja and played with Ninja.

What?

That's dope.

Yeah.

Did you guys win?

We took like 10th or something, but I was like, I'm the pack horse, man.

I don't know how to tunnel well.

Oh, is it when it was build mode?

Yeah, they were still building.

Those guys are sweating.

Oh, yeah.

And like, I streamed for a little bit, but I never got to that level of building.

Yeah.

So I don't play.

Let's get them streaming again come on

dude these streamers are making crazy money oh oh my gosh that's a world that when someone started to tell me a few of the numbers i still don't know much about it it was just mind-blowing yeah streaming numbers twitch streamers are you could argue are more popular than a-list celebrities right now oh absolutely 100 the monthly for them is crazy yeah like well the pool is so much bigger because this viewership right like it's so it's huge they're getting hundreds of millions of views yeah yeah and that's money monthly too attention yeah that's a lot of attention and they're getting it for prolonged periods that's where i think they separate themselves because they're streaming eight hours a day yeah exactly people are watching yeah the whole time yeah and then you got the clipping side which i'm good at with the podcast yeah and that's another hundred million of views after they're done streaming exactly yeah from one stream you can get probably so many clips that will just boom go on so many yeah i mean aiden ross interviewed trump like a streamer interviewed the sitting president that's how big streamers are these days i love it dude it's taken over it's it's the number one sport right tar viewership i think so yeah even last night at wwe Kai Sanat

or what I showed speed, I mean, Steve was there, and Logan Paul and stuff.

So it's a new era, man.

Yeah, I love it.

Yeah, social media probably wasn't big when you guys were in the league, but now it's like you can make a living off it.

Yeah, oh, it was just getting ramped, like, no one really did it.

Yeah, like, you know, now

it was the opposite.

It was more, we didn't do social media because the little that was out, you were afraid of doing something wrong because you might get canceled

something from the team because it was just such an unknown area or made fun of.

Yeah,

TikTok dance.

Why does this dude dance?

But now guys are dancing like all the time.

Wow, everyone's into it.

And so it's a totally, yeah.

Filming your workout, like no one ever filmed a workout, like ever.

And then they, all of a sudden, you know, cameras are there, content teams are there filming workouts.

Right.

And it's like, but then you start to realize the business and an athlete's in a unique position because you get drafted and all of a sudden, you know, either you're the best or you're an authoritative figure to get the most attention.

And now you have both overnight, and you already have a pool of people that are literally all eyes on you, like that.

Right.

Like, I feel like athletes make incredible,

yeah, streamers, influencers, podcasters, because man, everything's already set up there for them.

You just have to connect the bridges and then let it flow.

100%.

Definitely agree with that.

What's your guys' opinion on the NIL stuff?

Love it.

You love it.

I love it.

Now, what I love about it is players are getting a piece of all of that money, that big pie that's been going on for years.

Because the schools make a ton of money, the NCA makes a ton of money.

I'm a big, big fan of it.

But what got me into

all this business stuff, investment stuff, is because of NIO.

Because the only way I saw we could flip that stat to zero was.

you know, a dad calls me up.

Hey, you know, my son just signed for a million dollars.

He's 16.

And this is just a brand deal.

What do we do?

Well, in my mind, I was like, oh, this is the opportunity to go and sit down with the athlete, mom, dad, brother, sister, everyone.

And now we're going to do some financial literacy and talk about, you know, the different structures of how to get paid through an LLC and that's corporate taxes.

Athletes don't really think about taxes all the time.

It's our biggest expense.

Yeah.

And we're W-2.

So you can't even write off stuff.

Yeah.

Well, there's ways, but you have to, you have to, you know, really have a great tax strategy.

Right.

And it takes planning and you have to be able to understand it.

And so that takes time.

And so, you know, what we're trying to do is always help athletes understand the whole picture off the field because

for a long time, it was just, I get drafted, I sign my name, I get wired the money literally instantly.

And now what do I do with that?

Okay.

Someone said I need a CPA.

I need a tax advisor, you know, strategist.

I need a,

what do you call it?

Just like a money manager.

I need, I mean, I don't know how to buy a house.

I don't know how to buy a car.

You know, it's like all these little things.

But, but now what we do is we try to help them do all of this at once.

So then they don't have to.

So everything's in one arena.

Everyone's talking to each other right here.

And you can just step in there and get an update from everyone at once.

And now you can get taken care of the right way.

Right.

It's smart that you guys did this because the players trust you guys.

You saw all the horror stories with Paul Pierce's manager.

I forget the name of that guy, but he stole all the money, like Kevin Garnett's manager.

And that's a lot.

Yeah, probably happens to you guys, right?

They take advantage of athletes.

Oh, for sure.

And it's, it's one of those things we've definitely been like burnt in our business wonderings,

but that really is the thing is the key is trustworthy people.

Like, and it's one of those things where if you find it, you go back to the locker room and you want to share it because you know everyone needs it.

Yeah.

So it's like, oh, bro, I met this guy that's incredible.

I put that money in going, yeah, went well.

This happened.

And so, yeah, that's why I love it because it's, you have something good to give back to these guys.

Like, this is actually really going to help you.

If you can make people money, word will spread fast.

Exactly.

You know?

Fastest.

Yeah.

And it's like, we're not even like the guys that are like the managers, but we know people.

And

we can find the greatest teammate in real estate.

We have the greatest teammate in this, this, this, this, and taxes and this and that.

So when guys go through, you know, huge taxable events, because to an athlete, an exit is getting drafted, getting a signing bonus or getting that second contract.

Like, that's like selling the company.

And so it's like, when that happens, are you prepared?

Like,

am I going to be paying 40% back?

Or can I, you know, strategize how to reinvest that 40% and let it grow and work really hard for me?

If every athlete could understand how to make every dollar work as hard as they work.

Oh my gosh, every athlete would be in a phenomenal position.

And that 78% would be zero.

absolutely so quick so quick i saw what otani did with cali oh i love that that was brilliant i've never seen an athlete do something like that yeah his the thing about it his team was prepared like he was prepared like you know athletes athletes really i posted that on my linkedin and literally everyone's talking about it because it's like wow

athletes are moving different like they're really moving different in taxes and tech venture and real estate right and creating their own family offices like it's a different athletes athletes are moving different.

And so that's what we try to do is just educate the athletes so everyone can move like that.

No, they are.

I mean, look at KD with 35 ventures.

You got Serena Williams with her, stuff with 776, right?

Steph.

Yeah, these, I think some of these athletes will make more off their funds than their actual career.

Oh, I totally believe it.

Yeah.

We've seen that like even with like Aaron Rodgers and RX3.

Yeah.

You know, it's a CPG fund.

But, you know, there's this big movement right now and it's really big.

I mean, it's already happening, but not at this level.

Right now, it's moving like a well-oiled machine where the athletes are getting involved in these funds.

And they're not just putting money in.

They're putting in their NIL.

And if they're a professional athlete and they put their NIL in, well, guess what?

You can help the firm or the fund or the things they're investing in, the companies, the products, you can move it differently.

And so that's what's really cool.

That's cool.

What's going on right now is, you know, these athletes are not just investing.

They're investing in their name, image, and likeness, which is their most valuable thing.

Absolutely.

Well, guys, it's been a blast working people.

Find you, find your podcast, and keep up with you guys.

Yeah, Instagram, I'm BCAFUSI90 and LinkedIn, Boston Capusi.

I'm super active on those too.

Yeah, I'm on Instagram, Corbin and George AK, and then Corbin Capusi on Instagram, LinkedIn.

Boom, we'll link it all below.

Thanks for coming on, guys.

Appreciate it.

Yep, check them out, guys.

And I'll see you next time.