NBA's Viral Marketing Playbook: Lessons for Tech CEOs | NBA Cup Special Episode DSH #1029

All right guys, Emirates NBA Cup championship game tonight, Bucs versus the Thunder.

Stay tuned.

Trophies right here.

Take a good look at that.

All right, guys, here at the Emirates NBA Cup.

We're here in Vegas, got the semifinals today.

Creator Cup tomorrow and the finals on Tuesday.

Gonna be a busy event.

I'm very excited to interview some players.

Get ready to see the highlights.

All right, we're here with Joe Kim.

Noah, man,

NBA Cup predictions.

Who you got winning this thing?

Look, I'm not gonna lie, I really like what Houston's doing.

Young, hungry, defensive-minded coach.

I'm going with Houston on this.

Oh, shout out to Houston.

Do you think you would average more points in today's game if you played?

Maybe.

I would probably average more points.

You know, the game's a little bit different.

There's a lot more

shots up.

The game is going a lot faster.

Yeah, I think I would score a lot more points.

Hell yeah.

Who is the best trash talker you ever played against?

The best trash talker

I ever played against.

Paul Pierce was up there.

KG was up there.

I was pretty good myself, so I felt pretty comfortable with the trash talkers.

Hell yeah.

Let's go.

Thanks for coming out, man.

Nice to meet you, man.

Sean, I love the necklace.

First off, what's going on here?

What What type of crystals are these?

Um, I can't know.

It's funny, you asked Matt, I can't remember exactly which ones these are, but my buddy got this for me probably like

four or five years ago.

Okay.

Super dope.

Yeah, I just like it.

Gives me a little protection.

Keeps my energy clean.

Yes, sir.

I'm all about clean energy.

You hooping these days?

No.

You're done?

Done.

No pickup runs anymore?

No, I just went over to China and played an all-star game, but that was my first time in like three years playing anything.

And then

that was at All-Star Break in Salt Lake.

That was two years ago, I guess.

I played in the three-on-three tournament.

Before that, I hadn't played in like five years.

Damn, how'd you do?

I did okay, you know.

Got a couple buckets, couple assists, you know, had fun.

China's catching up, right?

Yeah.

I mean, it was

a celebrity game.

It was relaxed, you know.

Oh, yeah.

You fighting anymore?

Training, not fighting.

Okay.

No one catching your eye?

No opponent you want to call out?

Nope.

Chilling right now?

Just chilling.

I'm not trying.

I told I was one and done.

Yes, sir.

Who wins one-on-one?

You or Jason Kidd?

In basketball?

Basketball.

Right now?

Or prime?

I would say prime.

Me, I think.

Okay.

You think you'd say that too?

I don't know.

I just think my offensive bag is a little bit, for scoring-wise, was a little bit better.

I feel that.

Who you got winning the NBA Cup?

OKC.

Why?

I just think they're a young, hungry team.

I think they're playing well.

They're good defensively.

I really like Shea.

I think he's...

You know, he's excited about the moment.

I think he feels snubbed last year from not winning MVP, and I just like how they're playing, their confidence.

Do you think you would score more points in today's game?

Oh, 100%.

How much more do you think you'd average?

I don't know.

You know, a couple more, four or five more.

So, you know, I don't know.

You were putting up buckets.

Yeah, I mean, there was a couple years where I averaged 20, so

or around it.

And so, yeah, I could easily see with this style.

And, you know, that's not really

not being able to shoot early shots because Coach Sloan didn't like early shots.

So now it's like encouraged.

So it's not.

Now you got teams shooting 50, 60 threes a game.

Yeah, I mean, I was only shooting, I think, three or four threes a game.

I could easily get up, you know, seven, eight eight a game in today's league.

Yeah, what's next for you man?

Nothing.

Just same old same old.

All right.

Stay tuned guys.

Thanks for coming on.

All right guys got Brie Green here today.

What are your predictions for the Creator Cup?

So I'm on Team Professor.

You know, that's my guy.

We got a solid lineup.

We're just going to have fun and we're playing to win.

I don't know if you saw the trophy, but it's dope.

You didn't.

It goes crazy.

We'll have to throw up a photo of that.

Yeah, it goes crazy.

How many points are you going for?

I'm going for a flashy, a flashy 10.

Just like, you know, but I want like 10 points.

I feel like

I'm going to run the show.

I'm a point guard.

I'm going to get it.

I want like eight assists.

You're going to throw some mobs?

Yeah, I'm here with it.

Globe chowder style, you know, having fun.

Let's go.

NBA Cup predictions.

Who you got winning it this year?

I have OKC.

Yeah, I have OKC.

I think Shay's going to go crazy.

And I got my money.

I mean, I got my money on them.

You got them winning the title this year, too?

It's a little early, bro.

It's a little early.

Title,

LeBron J.

I'ma just, why not?

Why not win this one?

Why not be the first team to win both?

Let's go.

Let's go.

All right, guys, Brie Green.

Thanks for coming on.

All right, thank you.

How's it going?

You're playing tomorrow?

Yes, yes, sir.

How many points are you going for?

Last year I had 21.

This year, I think, I'm going to try to go around saying about 20, 21.

All right, how many dunks you have last year?

I had about three dunks.

This year, I'm trying to go for about five.

Okay, okay.

Who do you think is going to guard you?

Who do you think they're going to put on you?

I would assume that they would put J-W on me.

Oh, that's a good matchup.

Pretty good matchup.

You got you beat on the height, it looks like.

Two-way player, yep.

We do.

What else you got planned?

You know, I'm just excited for the game tomorrow.

I think the NBA really showed out this year.

You know,

we did a good job last year, but now they just upped it.

We got a good roster.

Exciting, man.

Tell you.

NBA Cup predictions?

NBA Cup.

I'm going to go with the Sleeper.

I'm going with the Atlanta Hawks.

Oh, that is a Sleeper.

Ice Ray.

Ice Ray.

So I think today's,

I like going for the underdog.

All right.

That's a big underdog.

I'm a Knicks fan, so I'm a little butthurt.

A lot of people are going for OKC and I'm a big fan of OKC, but I always like the underdog story.

I feel that, man.

Where can people find you?

You can find me on Instagram.

Everybody hates Chris.

That's all social platforms.

Chris Staples on YouTube.

Boom.

Check him out, guys.

What up?

Oh, you don't want to talk to me?

We do.

Who we got here?

Hi, I'm Brittany Elena, your favorite Billy Rocket host, you don't know, woman in many hats, all of that, vibe creator, Bow.

All right.

You playing the game tomorrow, Creator Cup?

I am not.

I'm actually the in-arena host.

That's why why i was like do you want to talk to me because i'm not playing everyone's worth talking to man you know what i'm saying

yeah you're gonna bring the energy exactly the energy you see right now y'all might see tomorrow if i'm not nervous yeah you're playing an important role who do you got winning the game who do i have winning the game i'm not gonna lie i feel like uh lethal shooters stacked his team a little bit he was cheating he was cheating did they get to pick their players how did it work it was like a whole draft i believe that they had on zoom from what they said yesterday but um i don't know i'm really excited just because i've watched the other ones on the stream.

Like, I wasn't in person and I watched them, and they were really good games.

So, I don't know.

I think it's gonna be a good game.

I can't even pick.

All right.

I wonder if you could bet on it.

I might have to throw some money on the etho shooters team.

See, I don't bet.

Yeah, I don't do that.

You want to bet some Oreos?

We could bet some, we could bet some Oreos.

I don't bet money, though.

You don't bet money in Vegas?

Come on.

I don't believe in sports betting.

Why?

Just, you know, the way that it is and how it affects the community.

It's an addiction.

So I don't believe in it.

So I don't do anything with any brands that has to do with sports betting.

Wow.

Damn, we're getting deep on this.

Let's go.

Yeah, just being honest.

All right, we'll end off with with NBA Cup.

Who you got winning NBA Cup?

NBA Cup.

So I said all of them were winners and champions.

I said that, but I'm not gonna lie.

I would like to see OKC win.

Yeah, if not OKC,

I don't know, it's hard, but I think that'll be dope for them.

I'm with it.

Or even Houston because of the season that they had last year.

That would be right.

That'd be a good story.

OKC, it feels like it's their year, though.

Yeah, no, definitely.

Where can people find you?

You can find me on Instagram, on threads, on YouTube, at Britney Atlanta, on X, everything, at Brittany Atlanta Snapchat, at Brittany Lana24.

Listen, we're gonna do everything.

I might start Twitching too, so go ahead and go on there at Brittany Atlanta.

All right, check it out, guys.

Thanks for coming on.

Thank you.

I'm extra.

Sorry.

My name's Sean, Digital Social Hour.

Do you still have the mask at the crib or did you get rid of it?

I got it in the crib.

It's just hanging out, just chilling, just in case somebody.

Calls for me to go out there and maybe shoot a couple mid-range dump shots.

You might have gotten some big offers on that.

Yeah, I did.

Everybody's trying to take it.

You know, I got guys in the lead asking, can they use it for a game?

So yeah, it's kind of tough.

You got a price amount in mind in case someone wants to buy it?

A lot.

Six figures.

Yes.

When you played with Jordan, what was the biggest takeaways and lessons you learned from playing with him for that season on the Wizards?

His approach, his mindset.

You know, get an opportunity to learn how he's attacked the game, especially from his position.

I was a two-guard.

So anytime you can get that information from the GOAT, it's always great.

Absolutely.

Now, I know you were a rookie, so was he treating you right?

Yeah,

I was his homie.

I didn't tell him no.

Whatever he told me to do, I said yes.

So how can you not fall in love with a young guy that's going to do whatever?

I love it, man.

NBA Cup predictions?

I'll probably go with OKC and Milwaukee in the finals.

Love it.

You heard it here, guys.

Thanks for coming on.

Yes, sir.

Hell yeah.

Yep.

What's up, baby?

Nice to meet you.

Yeah, yeah.

If George Carl let you guard Michael Jordan the whole time in the 96 finals, would you guys have won the series?

I wouldn't say we won the series, probably would have changed.

We probably would have went to game seven or something like that, and we probably wouldn't have lost a couple of games that we was really close.

But

you can't change what the future was.

You know, they were better than us during the time, but I said it probably would have started off.

It probably could have changed us to win another game and make it 3-3 and probably go to game seven.

I feel that.

Is John Stockton one of the best point guards of all time?

Ever.

Yes, it is.

You know, him and Magic is probably the

top two point guards that ever played a game.

I feel like he gets left out of the conversation.

Well, they just don't don't understand how crafty he was and how good he was.

So I played against him for a long period of time and he changed my game.

So I think he was just very basic and very, he did the things that he had to do.

That's why he's all-time still and all-time assist leader because he did the game, he played the game the right way.

What did he change about your game?

Well, he just changed me how to be more smarter.

Stop complaining about stuff, being solid on defense, and changing my game, and that's what I did.

He would always trick me by getting me on offensive files and stuff like that.

So I changed my game that way and did the same thing.

I love it.

Who do you think is the best defender in the league right now?

Drew Holiday and my son.

You know, I got to go Gary Gary Jr.

Gary the second and Drew Holiday.

I think they play the best basketball defense.

The Daniels kid is pretty good too.

But if I had to go with it, I would have to go with them too.

I love it.

Who you got winning the NBA Cup?

Milwaukee.

I think Milwaukee got a good shot, but Oklahoma's going to be tough to beat.

But if Milwaukee and Oklahoma get into it,

I think, you know, going dame time because he's from Oakland, California, where I'm from.

Let's go.

We're going to see you in the big three?

Yeah, you know, I'm a coach of big three all the time.

You know, I won it last year, so I'm good.

All right, let's get it, guys.

Check him out.

Yep.

Boom.

Appreciate you.

Thanks for you.

Who wins in a free throw shooting contest right now, you or Steven Nase Smith?

Me?

Stephen Nay.

Is that what happened to him?

Stephen knows.

I mean, like,

certain things

you ain't even got to ask anybody.

I mean, that's a no-brainer.

Is that what happened to Kenny Smith, though?

Kenny can't shoot better than me either.

All right, fair enough, man.

Yes, sir.

All right.

Who you got winning tonight, man?

Man, this is going to be a tough game.

You know,

Giannis and the Bucks haven't lost one of these games yet, and neither is Denvin Hamm randomly.

But, you know,

I think the Thunder are going to knock him off.

I just think the way Shay's playing, and he actually didn't have a great first game, which means I think he's due tonight.

Absolutely.

Which NBA player is the best 2K player?

I know he had 30, by the way.

It's not like I'm saying he had a bad game, but like,

that was like the quietest 30 points I've ever seen.

I think he's going to turn it up today.

Sorry, what was your second win?

Oh, which NBA player is the best 2K player you've ever seen?

I, uh, I mean, it's changed, it's probably changed a little bit, but back in the day when I used to play Paul at George, I was like, this guy is so good at the game.

Now he has three kids, it might be a little bit tougher, but and he's podcasting.

Yeah, and he's yeah.

I think 2K's falling down the ranks in his priorities, but I mean, there's so many guys that play the game really well.

Devin Booker's really good.

You know, there's a lot of guys.

What is your favorite basketball podcast to watch right now?

Oh my gosh.

You got Gilbert Arenas, Straymond Green.

I mean I watch most of them.

I was on Gilbert's and I had a lot of fun with that.

I love Barnes's.

I love PG's, obviously.

The Mellows is amazing too.

I could go with any of them.

I really like Mellows actually.

It's cool.

How many people are complaining to you on Twitter on a daily basis about 2K?

It depends on the time of year,

but

a ton, but it's usually with like

a lot of enthusiasm and excitement, which, you know, it's great for our game.

Have you ever gotten some feedback and we're actually like, oh, let me actually implement that?

Oh, no, that happens all the time.

Like, we definitely listen to our consumer, and that's why our game progresses faster than any other.

And like, it's the game that was built by the fans, so we continue to, like, you know, push the envelope in the ways that they want.

Absolutely, man.

Thanks for coming on.

Yeah.

Yeah, there was.

Hey, nice to meet you, Mickey.

Nice to meet you.

You're performing the song tonight.

There we go.

How nervous are you?

I'm nervous.

I'm nervous.

Is this the biggest stage you've done?

No, I sang the national theme at the Super Bowl, and that was definitely scary at first.

Your legs must have been shaking.

My whole body.

It was the most nervous I think I've ever been.

Well, you'll crush it.

Thank you.

Who you got winning tonight?

I think a PC.

Ooh.

I told you.

All right.

All right.

What makes you feel so strong?

They're young.

they're very energetic, they have a lot of energy, and I think that that is

going to be hard to beat.

Nice.

You got a favorite player?

I like Shay.

Oh, if you're watching that, Shay, there you go.

Hey, all right.

Thanks for coming on.

Hey, I heard you saying you could hoop a little bit.

A little bit, got a little game.

Who wins in a free throw shooting contest?

You or Steve May Smith?

I'll take that, definitely.

You saw beat Kenny Smith the other day?

I did see that, actually, which is actually pretty impressive.

He actually can shoot a little bit.

Got a little bit of a weird form, a little shot.

It's kind of awkward, but it goes in.

Bottom line.

Those sessions with Lethal shooter have been paying off.

Right, I guess so.

So, yeah.

Who's the best basketball player in the NFL right now?

Mm-hmm.

There's some good guys you can go with.

Even just on my team, Max is real good.

I'm pretty solid.

Got some game.

You've seen stuff with Pooh Fimaku, Miles Garrett, Dekey.

There's a lot of guys who can hoop.

You know, we got athletes all over the place.

A lot of guys can hoop.

I play with Tyreek Hill.

He's pretty good.

Yeah, he can hoop too.

Yeah, definitely.

Do you think any guys in the NFL could ever play in the NBA one day?

I mean, the level of skill you got to have to play in the NBA is pretty high, but I think, you know, given the right training, I think a lot of us could, I'm not going to say a lot, but, you know, definitely some of us can figure it out

and do all right.

What about vice versa?

Do you think the other way around, too?

Yeah, same type of thing.

You know, you got athletes there,

you know, and I think a few of them can figure it out.

You know, definitely, like, who knows, like maybe a Westbrook or a...

or Ann Edwards or one of those guys could definitely figure it out and do something on the Fitbooth food.

That's respect, man.

Thanks for hopping on.

Absolutely.

Hey, got you beat on high by a little bit.

How old were you when you dunked for the first time?

I might have been a

senior in college.

Okay.

Well, like, okay, I'm like taller dunk on like the little tights or like.

What does that mean?

The little, you know, like the little baby rims.

Oh, no, those don't count.

I would say

I've dunked once, and it was, I want to say my senior year in college.

Was it a popular?

I don't have those knees anymore.

No, you can't do anything.

It's like a rip from the free throw line.

Damn.

That's Jordan S.

Let's go.

Those days are gone.

Yeah.

What's your favorite stadium to play at?

Favorite stadium, crypto.

Crypto Arena, LA.

Yeah.

What makes it so special there?

I mean, it's home now for me, just being in there.

I mean, obviously, the Lakers have had so much tradition there.

Absolutely.

You miss Vegas?

I still live here, so

I still get bits and pieces of it.

All right.

Who's the best trash talker in the league right now, in your opinion?

Um,

Elisa Thomas.

What makes her trash game so good?

She just doesn't care.

She's gonna talk.

No filter?

No filter.

Alright, who you got winning tonight?

The Bucks.

Let's go.

Thanks for coming on.

Oh, she's here.

I'm sorry.