The PR Secret Forbes Doesn’t Want You to Know! | Lindsay Feldman DSH #636

Generating earned media for our clients.

So I can't guarantee that you're going to get the Forbes placement.

But I can work to get you that placement.

But when I get that placement for you, which we've gotten so many Forbes placements for our clients, it's not going to be sponsored by.

It's going to be organic and it's not going to come down and it's going to have, it's going to drive traffic to you.

It's not going to like not show up on

Google because there's no follow links behind it.

All right, guys, founder of BrandBomb PR here today, Lindsay Feldman.

Thanks for coming.

Thank you.

I'm so excited to be here.

Thank you for having me.

Yeah, you're one of the best I know in the PR space.

Thank you.

And that means so much coming from you.

So I appreciate that.

Yeah, you're the real deal because there's a lot of people that say they do PR and they don't really do it.

Totally, definitely.

I mean, we're just in that era of that lifestyle marketing.

And I mean, you and I had met, you know, in the space while I was working and, you know.

Yeah.

No, you're the real deal.

You've gotten me in summer league games.

You got me VIP at NBA con.

So many events you run.

Only the best for you.

Yeah.

I just saw you you won with Perez Hilton, too.

Yeah, that's one of my dear friends.

I love him.

Nice.

A viewing party for the Oscars, right?

Yeah.

Yep.

That was great.

So you rented out all of Delilah?

Yeah.

So it was actually a party with Vanity Fair.

Perez brought me as his guest, and it was just like a really cool, intimate way to catch the Oscars.

Nice.

I've never watched it.

How was it?

It was fun.

It was actually, it's a lot more fun when you're in a room full of people that are like cheering and engaging.

And it was hosted by comedian Lonnie Love, who I drew truly love.

So it was great.

Nice.

Comedy's big out here, right?

Yeah.

Oh, I love comedy.

Which comedian is your favorite?

Well, Lonnie's definitely one of them.

I mean, I love Mike Epps.

Kevin Hart, I mean, he's a Philly guy just like me.

We're actually from the same neighborhood.

Nice.

What about you?

I used to like Hart a lot.

I feel like he's lost his touch.

That comes with the money.

So I don't know.

I got Gabriel Iglies's coming on the show next month.

I'm pumped for that one.

I really like Theo Vaughan.

Andrew Schultz is pretty funny.

I think he's losing it a little little bit too, but it happens, man.

Yeah, it does.

We actually just went to one of the comedy shows at Town Square last week, and I feel like a lot of the up-and-comers, they're just hungry for it.

Like, I actually tend to like a lot of the comedians from Wild and Out.

Like, they're just really funny.

Yeah.

I saw Shane Gillis before he blew up in Jersey, some random place in New Brunswick, and he was funnier than the main act, which was Michael Rappaport.

I've noticed that before myself going to different comedy shows.

Yeah, the opening's usually funnier, right?

Yeah.

Because I think they get comfortable once they've made a certain amount.

Yeah, or they just keep reusing their content, and it's just tired and old.

Yeah, absolutely.

Are you a big foodie out here?

Oh my god, I love to eat.

That's like my favorite thing to do.

What are your go-to restaurants out here?

Well, I just tried this place, tea palette, the other day in China.

Oh, Palette Tea Lounge?

Yes.

Oh, my God.

Palette Lounge.

Yes.

I just went there.

Isn't it like mind-blowing?

It's the best dim sum in town.

Oh, my God.

So good.

I just, I love being able to try all different things.

And I actually started seeing all of my foodie content creator friends around town trying it.

So I'm like, we have to go there.

It was delicious.

I love that.

Of course, I love berries.

Who doesn't i love berries um i mean i don't know i'm still a sucker i love tow i just like i think that's like a good birthday dinner place i just like love the ambiance and the food but i do like those like hidden gems as well i like the the mom and pops yeah because a strip you're gonna be paying 300 bucks oh my god totally i'm a philly girl so like we're just used to you know experiencing some of the best food and some of the places that almost look a little creepy, but they will have like the best food.

So yeah, totally for the mom and pops.

And you got to be a proponent of small business.

Absolutely.

Where do you rank Philly cheesesteak on a sandwich tier list?

Okay, so this is crazy, but I actually hate cheese.

I love steak sandwiches, but I hate cheese.

I don't eat cheese on anything.

But

in general, besides once the cheese is gone, I do love a steak.

So you eat it just the meat and bread?

And like onions, hot pepper, sweet pepper.

You're wild.

I feel like the cheese is one of the best parts.

I know.

Everybody says that, but I'm like anti-cheese.

Wow.

Is it a dairy thing?

Like intolerance?

I mean, it's kind of like a mental thing.

Like, I probably couldn't tolerate it at this point in the game since I haven't ate it in so long, but it just grosses me out.

Like, the smell.

Like, I don't even eat at Port-a-Subs because they cut the meat where they cut the cheese.

It's just really gross to me.

Damn.

So any cheese you can't eat.

So pizza?

No.

Yeah, definitely not.

Oh, my gosh.

Pizza is like a god-tier list for me.

Probably be 300 pounds if I ate cheese.

So it's probably better that I don't.

But these days, even people that have allergies to it or like it, there's so many substitutes.

Like, it wasn't like that when I was growing up.

Like, every birthday party that I went to being that i didn't eat cheese pizza i just got used to not eating now there's a million uh other substitutions that you could do i just had a guest on last month he got rid of his allergies really yeah so he had a pear or some fruit but he would microdose it so he'd eat like a little piece and then eventually like you keep doing that you up the amount yeah so now oh it's apples so now he could eat a full apple no problem oh my god that's really interesting i mean they say your allergies do change like every 10 years because i feel like every time i do blood work my allergies they change i've been blessed Are you tired of ordering on a menu in a different country only to be served snails?

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No outside.

That is blessed.

Yeah.

I know people that have tons.

I know.

I always think like, what would I do if I was allergic to like chocolate or chicken?

I love chocolate.

So how did you get started in PR?

Did you work for another firm at first?

Yeah, so I graduated from UNLV.

I worked for another agency in town.

I realized how much I love PR.

And then from there, I was recruited to go in-house at the Palms.

I was at the Palms for several years, which was such an amazing experience because that was like coming down from the height of the Palms.

We filmed with every reality show that you could think of.

I mean, they all come to Vegas.

And then from there, I got recruited to go in-house at Crazy Horse, which was one of my former clients at the PR firm that I worked for.

And I was there for several years.

Even through, you know, all my years of experience, I always had like a client or two two on the side I'm just like East Coast hustler and then when the pandemic hit and crazy horse closed obviously no strip club was open I just kind of turned my side hustle into my main hustle and I launched brand bomb PR in 2020.

Wow.

So let's start with the Palms because back in the day, I heard that was the spot in Vegas.

Oh my God.

Yes.

Palms was like the premier spot to be in Las Vegas.

And when I was there, you know, we were still having talent at Ditch Fridays.

That was the big pool party every weekend.

Like I said, we had shot with mob wives, real housewives of Miami.

We shot music videos, movies, everything that you could think of.

So it was just such a great experience for me.

And it was during a prime time of Palm's era.

What do you think happened there?

Because they've kind of taken a step back, right?

Well, I mean, even the four years that I was there, they had three different, you know, ownerships there.

And I think, you know, with each ownership came a different set of, okay, we're going to close this, we're going to open this.

And I just also think Vegas got really, really competitive over the last decade.

I mean, that's something that Vegas in general is still navigating there's massive nightclubs at every single property there's a million great steakhouses now so many yeah like I just went to that famous one next to uh Ahern Hotel

oh uh golden stairs so good yeah but apparently that was the spot yeah 10 years ago frat pack and everything there is really good it's really good but now it's like not as like there's so many steakhouses yeah it has that old school feel there but yeah like you said I mean something will be really hyped up and then two months later, it'll be the next big thing.

It's like that, that new shiny toy.

Yeah.

Where do you rank the Vegas food scene in terms of citywide?

Like,

you know what?

I...

I always, I think that I'm just spoiled because I've lived here for so long.

I, every time I book a vacation, I'm always like, oh, I can't wait to go eat and try new food.

And every time I do that, I'm always disappointed.

So it kind of made me appreciate Vegas food a lot more.

Like, we just have everything here.

There's, there's just like world-class chefs.

There's all different kinds of cuisines.

I feel like it's like really, really like in the, at least in the top three.

I think it's, I think it's number three.

Where do you think is number one and number two?

I would say New York City and then LA.

I would agree with New York.

I also had really good food when I was in Israel.

I did like my birthright trip.

Do you know what that is?

That's when you're 18 or it's like...

It's like a free trip to Israel for young Jewish people that are like, I don't know, in their early 20s.

And so we ate really good there.

So i like the like authentic experience too but um new york definitely agree with you as well new york's solid la is hit or miss yeah i would agree with that you got to know what you're doing there because i lived there and hated it but then i i went back recently and locals took me over all over and it was good because it's also an oversaturated market so yeah you definitely would need to know where to go yeah absolutely um so moving on to the strip club i mean transitioning from the palms to that talk to me about what went down there yes oh my god so i've been working with crazy horse for a really long time uh it's really like a publicist dream client because we get to be really creative and have so much fun there.

So for Crazy Horse, we do everything from, you know, booking celebrity talent to running red carpets to just constantly keeping them at the forefront and getting them a lot of publicity.

We actually even just got done shooting a reality show with them with Paramount Plus in the UK, which was quite the experience filming for seven weeks with a cast of 12 entertainers.

That's cool.

Yeah, it was really fun.

That sounds awesome.

And then from there, you started BrandBomb?

Yeah.

And so, yep, once Crazy Horse had shut down during the pandemic, I had just went full steam with BrandBomb.

And we've been rocking ever since.

In four years, you've worked with the NBA, Soul Cycle, Hall of Fame boxers.

I mean, that's impressive.

Yeah, thank you.

Yeah.

I mean, we work with a bunch of different industries.

You know, we work with nonprofit.

We do a lot in the nonprofit space.

That's something that's important to me.

In the cannabis space, you know,

sports.

You know, we've done

Raiders, nonprofit charity football games, obviously working with the NBA dream client.

So to have achieved that in just a few years is just definitely one of my proudest moments.

You crushed it with NBA Con.

Thank you.

Yeah, I mean, I was just so proud of the work we did with them, and it was such a fun experience that they brought us back on to handle the PR for the in-season tournament, which we had you at.

And then we'll be handling the PR again for NBA Con this year.

Wow.

So they're bringing it back this year?

Yeah.

That's cool.

Details to be announced soon.

Can't wait.

That was fun.

There was some really big players in Tennessee, sir.

Yeah, it was like some really cool activations.

We had over 100 players um a bunch of meet and greets and just you know a really way to a really cool way to just experience the brand as a whole um especially with las vegas being such a sports hub it's just such a natural fit yeah that was such a good move i've never seen a sports league do a conference yeah and then and then even did you get to go to any of like the q a's like where we had two chains i saw carmelo yeah i mean i'm a i grew up in jersey so seeing him as a Knicks fan growing up, that's crazy.

I was right in front of him.

Yeah.

Yeah, it was awesome.

I mean, it was definitely like such an intimate experience with everybody there.

Yeah, it was a really good event.

And the in-season tournament was sold out too, right?

Thank you.

Yeah.

I mean, how exciting.

I mean, it was great that we had, you know, the Lakers part of that.

So we were able to get a bunch of feeder traffic as well.

But just the excitement.

I mean, you know, Vegas loves the NBA.

Yeah.

I hope we get an NBA team.

I hope so, too.

I've been hearing rumors, but nothing confirmed.

Stay tuned.

You definitely know.

MLB too, apparently.

Yeah, I know.

Oh, my God.

It's so exciting.

I mean, yeah, like, just look at how sports has taken over Vegas just in the last few years.

I mean, look how amazing the Aces have been doing and the Knights.

I mean, we're on fire.

Yeah, the Knights won it last year, right?

Yeah.

And it's also such a unique place because people can travel from all over to see their hometown team, you know, while they're playing in Vegas.

So, like, I know, of course, again, me being a Philly girl, like, I had heard that there was more Eagles fans even at the Raiders game when the Eagles had played Raiders.

Like, who wouldn't want to come to Vegas?

Wow.

You're an Eagles fan?

Of course.

Oh, man.

I'm grandfathered in.

You guys are wild.

Oh, my.

Yeah, I know.

I mean, I'm not a part of the crazy.

Like, I would never

throw anything at Santa Claus or Boo Santa Claus.

But yeah, you know, we're just passionate people.

I always ask NFL guys when I have them on, what's the wildest fan base?

And most of them say Eagles.

Oh, yeah, yeah, yeah, yeah.

I mean, with all my clients, when we were talking about who could potentially go to the Super Bowl this year, since we had it in Vegas, we were all like, we're going to be in trouble if it's Philly.

We're going to need like lots and lots of security.

Yeah, I bet.

What are the biggest misconceptions of PR?

I think probably, well, there's a few, but probably one of the biggest is that we just focus on

cleaning up a situation like crisis communications.

And that's definitely something that we do do, but that's not, you know, the main initiative.

You know, for us, our clients hire us to make them as visible as possible and we control their

public image and reputation.

And I also think people see the glamorous side of things.

You know, they'll see us on the red carpet.

They'll see us working with celebrities.

They'll see us getting access to a lot of really, really cool events that are happening, but they don't see everything that's happening behind the scenes.

Like, that's not my day-to-day.

That's a big part of what we do.

But, you know, my day-to-day is pitching media and drafting press releases and curating media lists and monitoring the news and seeing what's happening that I can insert my clients into and just positioning them as the authority in their industry.

So there's just a lot of grind that goes into it.

Yeah, because behind the scenes, you're putting out fires, you're working 12 hours a day.

Yeah, we're drafting statements.

I mean, yeah, like, like I literally quit my nine to five to work at 24-7.

PR is, is, it is 24-7.

Like, my phone isn't off.

You know, anything could happen, and I have to be ready for it.

And I have to be able to navigate my clients through whatever is happening, good and bad.

Yeah.

Any PR crisis stories you have?

Oh, I mean, all the time.

I mean, even like, you know, working in the palms, you know, anything that could go wrong did.

You know, you had like scandals with Chris Brown or.

Oh, I heard about that one.

Yeah.

Or like, I mean, there could be a shooting at any time, you know, unfortunately.

And I mean, even when we were handling the PR for the in-season tournament,

the day of the

first event was when the horrible UNLV shooting had happened on campus.

And that was right.

And while we were literally sitting in the press conference

on our media night, we got wind about what was happening at UNLV and we were like, oh my God, this is terrible.

So just being able to navigate around that, I mean,

that's life.

If a curveball can be thrown, it's going to be thrown.

Yeah.

Yeah.

That shooting was nuts because I was right next door to the stadium, right?

Yeah.

I mean, yeah, it was right around the corner.

Holy crap.

And I went to school there and it's just...

It was just such a scary thing.

I mean, you always think something can't happen, you know, where you are.

And then something like that really humbles you.

And, you know, we really saw a sense of community when things like that do happen.

That's That's crazy.

Did you know anyone involved?

I didn't know anyone involved, but my nanny does go to UNLV.

So she was the first person that I texted.

And thank God she was okay.

But

again, back to the in-season tournament, there were so many displaced students that were like stuck living on campus while the campus was closed.

So, you know, we made that part of our initiative as well.

We invited all of those students that were just dealing with the traumatic effects of what had just happened on campus.

And then we had hosted them at the in-season tournament to try to just add some kind of uh moment of joy while they were navigating through what just happened yeah that's really cool so you're really on top of things you gotta be in pr yeah um so a lot of these guys on instagram you see this too it says featured in forbes in their bio yeah how many of these people are like paying to get on so that's the thing so that that brings me to the difference between like paid media and earned media.

So Forbes does have these community councils where you just answer a few questions, they don't fact check into them, and then you know you pay like $5,000 and now all of a sudden you're a you're part of one of their councils.

Um, and that does give you access to being able to, you know, come up with your own column and say, Oh, I have a column in Forbes, but um, it's paid, and if you look at it, it still says sponsored.

So, that's not, you know, our clients, they're not doing those paid Forbes columns.

We're actually pitching the actual contributors of Forbes, and we're getting our clients in organically.

So,

the earned media is basically the media that's endorsing them as the best compared to that paid placement, which is coming from you.

And it's still you saying you're the best because you

put that out there yourself.

Yeah, no, it's hard to take people serious when they have it in their bio, featured in Forbes, featured in A.

Oh, yeah.

I mean, for some reason, even though I own a PR agency, I still get those DMs myself.

Hey, for $15,000, we'll get you featured in Forbes.

And, you know, and that's the thing, like with what we do is like, we're really generating earned media for our clients.

So I can't guarantee that you're going to get the Forbes placement,

but I can work to get you that placement.

But when I get that placement for you, which we've gotten so many Forbes placements for our clients, it's not going to be sponsored by.

It's going to be organic and it's not going to come down and it's going to have, it's going to drive traffic to you.

It's not going to like not show up on

Google because there's no follow links behind it.

Yeah, I've seen people pay and then the article gets deleted and they don't get refunded.

Or the best is when they go, oh my God, I can't believe I've been featured as one of the top 10 entrepreneurs from Forbes.

And you're like, okay, it literally says right there that it's sponsored and paid, but you know, I get offered to get on those top 10 lists.

It's like 2,000 a spot or something.

Yeah.

I mean, honestly, it means nothing when you can pay to get on those lists because it could be like top 10 hairstylists or hair salon owners.

Then you're right next to somebody that's, you know, fresh out of whatever, cosmetology school.

So like, what prestige does it really mean if it's nothing if it's if you're paying for it?

Yeah, you don't even recognize any of the names usually.

Oh, yeah.

Yeah, you know the difference.

And it really, like, I mean, it affects your credibility.

Yeah.

So what does a successful PR campaign look like?

So a successful PR campaign is going to, is going to be like a fully encompassing strategy.

So for us, it usually starts with a press release announcement, and that's going to a curated list of media.

So we've already targeted the media and the journalists that are most likely to be receptive to whatever our announcement is.

And then we're sending follow-up pitches.

And then we're sometimes it involves sending a media alert.

If there is an event that's happening, a media alert is what you send out to local broadcasts and local photographers photographers to let them know, hey, we have this visual event that we are trying to get cameras at.

While all of the PR is brewing, at the same time of that announcement is when you want to deploy your

billboards that have that same messaging, when you want to announce on social media, when you're setting up the e-blasts.

So you really put together a strategy so that you're attacking from every single angle and that all the branding is concise with the same messaging.

I love that.

And what's the proper way to integrate influencers and celebrities with PR?

I would say it definitely starts with identifying who your target audience is so that you can align with like-minded influencers and content creators.

I mean, we are seeing a boom of not only influencers, but the content creators ever since like, you know, we're seeing things like reels.

So just basically aligning with the right ones and working with them to create content that can maximize the visibility of the brand and of the influencer themselves.

Are you tight with other PR companies or do you guys view each other as like competition?

No, I would say like 90% of us get along and we piggyback off of each other.

Like I've gotten a lot of referrals from other agencies.

I send referrals to other agencies.

If there is a client that comes to me that I feel like there's a better fit for, I'm always happy to extend

an intro.

But I feel like there's just plenty of business to go around.

So there's no reason to try to poach clients or to feel hostility towards anyone.

Like we understand each other better than anyone.

So like I love working with all the other PR PR colleagues, both our local colleagues and on a national level.

Yeah, you probably understand the struggles that no one else can relate with.

Yeah, exactly.

We definitely like we speak the same language.

So I mean there are a few shady ones out there, but I like to focus more on, you know, the publicists that really enjoy each other and that we work well together.

I love that.

You got any dream clients?

Well, definitely

hit it with the NBA.

I definitely want to do more sports,

but it's just like, it feels good to be the owner of the company where we we can pick and choose who we work with.

So, you know, a lot of the clients that we that we work with right now have become my dream clients because they're they understand PR, they trust us.

We do the best work for our clients that just, you know, let us do what we do best and don't try to micromanage.

Um, so yeah, it just feels good.

I can pick and choose who we work with and who we don't.

That's cool.

The Raiders would be a good one for you.

Oh, I would love that.

I wonder who does their stuff.

I don't really see them in the media that often.

Yeah, definitely, definitely would love to work with them.

Or the Golden Knights.

Yeah.

Yep.

I mean, yeah,

there's lots out there.

That's why I was saying that there's no reason to get competitive.

You know, for us, we work with both small and big business.

So everything from the one woman mom and pop show to the big conglomerate.

Yeah.

And everything in between.

Are you like fully tied up now with the NBA being so intense?

I wouldn't say fully tied up, but it definitely, as we near closer, it's definitely going to take up a lot of our time.

But we're a boutique PR agency, so we will only take the workload that we can definitely like give our all to.

And if we're fully committed, then we just basically wait list clients and are always honest and transparent and say, we'd love to work with you.

Right now, it looks like our start date can be whatever, a month out, two months out, three months out.

Because I'm not going to sacrifice the quality of our work just for the paycheck.

I would never do that.

I love that.

To land the NBA within four years of business is insane.

Yeah.

I mean, especially to beat out so many of the bigger PR agencies.

Yeah.

You must have had a bunch of competition apply for that one.

oh yeah like huge firms with like hundreds of people yeah exactly and that's why it means so much that you know after they saw what we were capable of doing with nba con that they've already come back and we're working with them two more times wow that is crazy yeah because they've been around for almost 100 years probably yeah and and it's like you know i just really wanted to to take it to the next level so yeah Perception is reality and it can be bought.

You believe that?

Oh my God, 100%.

So that's the thing.

I mean, you know, a strategic public relations company can basically turn any brand or any person into, you know, whatever they are trying to be.

So

how do we do that?

You know, by doing things like focusing on what the...

focusing on what the end goal is and you know what they're trying to be or what they're trying to convey and then just shaping the perception around them.

So things like award nominations or leveraging the client's authority in their industry and working with local and national outlets to get as much exposure for them as possible.

It's not necessarily

the brand or the person that's getting the most pressed doesn't necessarily mean that they're the best in their industry.

It just means that they have the publicist that's advocating for them.

Facts.

I feel like the Kardashians crushed it with that.

Oh my God, totally.

I mean, I've definitely had clients come to me that were not at the forefront of their industry.

Actually, probably most weren't.

But we've built them up to that.

Again, it just comes back to having the publicist uh a strong publicist being able to to mold those perceptions yeah i like that you take the in-person approach and the social media approach yeah i mean it's you know people aren't getting their news just from traditional sources of media anymore so we really incorporate that into everything that we do like if we have a venue that's opening 10 years ago we would just host a uh a media event and have all the journalists in town come yeah now we're hosting three different parties it's journalists one night then it's influencers.

The influencers like, you know, the hot girl that posts a picture at a venue and gets a bunch of likes.

And then the third event is the content creators because they need more specialized attention.

They need more of the behind the scenes.

They need more time to film video.

They're going to bring lights in.

So it's just, it continues to evolve.

And it's really important that you are

working with everybody to achieve that for your clients.

I've seen content creators blow up restaurants.

Oh my God, totally.

it's it's imperative.

It's insane.

I mean, and it's really impressive what they've been able to do.

Keith Lee.

Oh my, yeah.

One post and there's 500 people.

Yeah.

I mean, there's a lot of, I mean, I'm, I'm in awe of a lot of the really, really strong content creators in town, what they've been able to communicate

in, you know, in a 20-second reel.

Yeah, I love Vegas Starfish.

I'm like obsessed with her stuff.

Yeah, Jen, I love Jen because she just keeps it real.

So honest.

So she's very authentic.

Even when I've reached out and I've tried to be like, hey, we're opening this restaurant.

Would love to work with you.

Doesn't matter what I'm offering for payment.

She's like, hmm, that's not a fit.

I'm not a fan of that kind of food.

I mean,

I've had those conversations with her.

So she keeps it all the way real.

I also love JT Takes a Bite.

Oh, that's a good one.

I mean,

when I'm trying to figure out where I'm going to go to dinner, I'm like, all right, let me see where they're eating at.

Let me look at their pictures and their videos.

I mean, I actually think that

they should all be building social agencies of their own because they clearly know how to storytell uh via via digital media and it's a gift easily i love starfish she's so honest i don't get turned down often for guests but she turned me down to come on the show oh my god yep yeah so shout out to her for being real um but like i love her because a lot of these food guides are paid off by the restaurants so i can't trust their reviews but i don't think she's paid by any restaurants so no no no no she's definitely not i mean some do have like

I think a lot of them, if they're not interested in what you're you're offering them, then they'll put a payment bus behind it.

I mean, but they've earned it because it takes it takes time to do what they're doing.

But yeah, I mean, then you're also crossing the line of authenticity.

You know, are they just communicating what they're being paid to or are they really just, you know, storytelling honestly?

Yeah, I mean, I don't mind the payment.

I do get that part because they're posting the restaurant, but when they're not being honest about the review, I could tell.

Yeah, yeah, exactly.

I agree.

But dang it.

But man, they nail their content.

Yeah, Starfish is a beast.

I just had Pauly C on.

Do you like him?

I have never worked with him.

I know that there's a lot of controversial things with him,

specifically with Vegas Starfish.

Oh, yeah.

I mean, Perez is always reporting on it, so I'm always saying it.

Wow.

But again, I mean, he has a lane and he's mastered his lane.

So you just can't knock the hustle.

Yeah, he's 57.

Wow.

I didn't know that.

Yeah.

That's impressive because I feel like a lot of older people are, not that that's old, but older,

you know,

haven't, it's, it's harder to catch on for things.

Like even me at 37, you know, I'm asking my team that is a lot more savvy on certain things, like, okay, explain to me, you know, this latest hack on TikTok.

They just get it right away.

Yeah.

What's your favorite social media platform?

Instagram.

Really?

Well, okay.

Facebook for family updates.

Facts.

Facebook has been a great tool for me personally to keep in touch with family and to just see what everybody's working on.

I feel like it's more on an intimate level.

Yeah, yeah.

But I mean, Instagram, we're just programmed with, you know, people want to want to see content fast.

I personally am not on TikTok like that.

I mean, I am for business purposes to see what's trending.

But I mean, I between, I just feel like PR already takes over my life and the social media that I'm active on.

So I try to stay off at least one of the channels, two of the channels, just so I can kind of not be on my phone all the time because, you know,

I am a mother.

I got Instagram as probably my favorite for business because of the messaging.

I get so many cool people on the show from that, but I like YouTube the best.

Oh, yeah.

Yeah, yeah, yeah.

I mean, definitely.

I mean, look what you've looked what you've accomplished on YouTube.

Yeah, but just like you can learn so much on there.

Yeah, we always encourage our clients to shoot on YouTube as well because with Google owning YouTube, it's just another way to get more traction on Google as well.

When you are addressing things and captioning them, it will roll over to Google as well.

Absolutely.

Anything big you're working on right now?

Let's see what I can talk about.

NBAs.

I mean, yeah.

Because the thing is, a lot of the, some of the big things that we have going on right now, we haven't announced yet.

But I mean, we're constantly creating big moments for all of our clients.

So, you know, we're working with everything from a, like we just announced our cannabis wedding client.

Whoa.

Well, we've been working with her for a long time, but as we approach 420, that's obviously a huge

moment for her press-wise.

So we just announced her cannabis divorces.

And so a cannabis divorce party, you get to go to a dispensary, a visit to a consumption lounge, and a visit to a strip club.

Wow.

So she's had so much success with her cannabis weddings that now with with Nevada having actually the highest divorce rate in the entire country,

it was just a natural evolution.

And it's just, you know,

as her public system, it was the perfect time to announce it as we move closer to 420 and as Canada tourism continues to bloom, especially with the consumption lounges just getting greenhouse gas.

Are those open yet?

Yeah.

Oh, wow.

I got to check one out.

Yeah, I think Smoke and Mirrors is open and Planet 13 is open now, too.

I know Hardeen got a license.

I don't know if theirs is open yet.

I haven't heard that theirs is open, but there should be a cool experience.

Hardeen is definitely a vibe.

That's cool.

Wow.

Cannabis wedding.

So what exactly?

We'll have to have you join a cannabis divorce party just so you can experience it yeah you know i mean that's like such a sin city thing a natural fit yeah i didn't know nevada was the highest divorce rate yeah i wonder why that is uh i think it is because it's easy as easy as it is to get married here is as easy as it is to get divorced here compared to other states right it's too easy here yeah and also just think about how many people are like okay let's go do a drive-through wedding and get hitched in vegas and then after the liquor wears off they're like oh shit yeah the hangover yeah people actually do that i mean look at all the chapels that are on the strip oh my gosh.

Can you imagine?

I would never.

No.

That's it.

But yeah, I mean, if you want to get married in a grow house or at a dispensary, that's what my client offers.

You know, since the pandemic, we're seeing a trend of people kind of shunning away from the big overpriced $30,000, $40,000, $50,000 weddings.

And they're just coming to Vegas and they want to figure out a way to get married for, you know, a thousand bucks.

Anything you want to wrap up with?

Yeah.

So if anybody out there is interested in PR, I would love to talk with you.

Brand bomb PR.

You know, we pitch our clients on a local and national level.

So that's everything from your local news stations and newspapers, magazines to things like Travel and Leisure, Forbes, Us Weekly, TMZ.

I pride myself on being honest and transparent.

So if there's opportunities that exist, I would be happy to share what those are.

And if not, I will be honest and we just won't work together.

But

I would love to definitely speak with anyone that is interested in PR.

Well, thanks so much for coming on.

Thank you for having me.

Of course, thanks for watching, guys.

We'll link her PR website below if you're interested in PR services.

Otherwise, see you tomorrow.