Avoid These Marketing Mistakes That Cost $25,000,000! | Ravi Abuvala DSH #569

Why do you get up at five though?

Because I like it.

It's, you know, I genuinely like it.

I genuinely enjoy it, yeah.

For me, I have these, like, another person that's influenced my life is Ray Dalio and his book Principles.

So I created my own principles.

I have 43 principles I read.

I try to on a daily basis.

And one of them is that the quality of your life is determined by the quality of your decisions.

The quality of your decisions is determined by your energy.

And your energy is determined by your sleep.

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And here's the episode.

Ladies and gentlemen, Ravi Abuvala in the building.

My Matt.

What's up, my man?

Thanks for having me out.

Yeah, from Miami.

From all the way from Miami.

How long you been there?

I've been there for about three and a half, almost four years now.

From Cali, right?

Yeah, I was in Cali for just a little bit.

And then I was actually back on the East Coast.

I was in the panhandle of Florida, but

love Miami, literally.

So I like Vegas a lot.

Been here a few times, but for me, like we were talking about a moment ago, the water, the views, Miami, it's just for me, it's a place.

Can't beat it.

No state tax.

No, no state tax.

Yeah.

And there's a nice, like, it's cool.

We just met a bunch of awesome entrepreneurs out there.

And Miami also has a lot of that.

Like, in this, I've invested in SaaS companies for people I've met in my sauna room before.

So it's like, wow.

Yeah.

There's a nice vibe in Miami that I've been.

You meet some good people in the sauna room.

Dude, we have, that's, I've always, always, always paid for like the most expensive gym in my area I've ever gone to because I'm always like, all right, if these people can afford $300 a month on a gym membership, like they're probably doing pretty well.

And it is never, I either get a client from it or content or ideas or whatever else it is.

And it's always worth it.

Yeah, I just left the Lifetime Sauna this morning and another podcast guest.

Really?

And I'm in the sauna.

Lifetime's also pretty awesome.

Yeah, I've been to a few.

They have like different levels too, like, right?

They have like a diamond or something.

Yeah, I think there's a big baller level in like Beverly Hills or something.

I've been to one in New York, and yeah, they have a solid setup for sure.

Absolutely.

So, let's get into what you do, man.

Yeah, so we build marketing systems.

So, the company's name is Scaling with Systems, and we build a lot of different systems for a lot of different companies.

But our primary thing is we build end-to-end marketing systems for mostly coaches, agencies, course graders, online service providers, like the e-learning online service-based business.

Nice.

And how'd you get into that?

When I was like whole life, I wanted to be a lawyer.

That was like the whole, you you know, I know you said you're like part Chinese and part Indian.

Yeah.

So like it was like law school, you're an engineer, you're a doctor.

And so I just chose law school because it had like a lot of the least amount of work, it seemed like at the time.

Really?

Yeah.

And

it's super ironic.

That was like my whole life goal.

And then I was coming to graduate college and I was speaking to a law school consultant and he's like, look, number one thing that determines how much money you make after college is,

as a lawyer, is what law school you go to.

And the number one thing that determines what law school you go to is what you make on your LSAT, your law school admission test.

So he said, this is the most important test of your entire life.

Wow.

So I decided, okay, I'm going to take a year and study for this test.

And after I graduated about like a week or two in, my dad was diagnosed with stage four lung cancer.

Yeah.

And he's in remission now, so I'm super grateful.

But so I kind of like, I was like, oh, it threw me for a loop.

I moved into Atlanta, Georgia with him and started

doing chemo radiation with him five days a week.

And it was just during this like time that I kind of started realizing like it just kind of forced me to pump the brakes and be like, okay, up until now, I wanted to be a lawyer just because everybody else told me that I should be a lawyer.

I had never really done some thinking for myself.

And so when I was like in the chemo radiation room with him, like talking to these other people that were like 30, 35 years old, they thought they had their whole life ahead of them.

And all of a sudden, they're just wrecked with this disease.

I kind of realized maybe this isn't what I want to do.

And so I

ended up taking the test because I had spent virtually my entire like young adult life studying for it and preparing for it.

And I got into actually my dream schools.

I scored in the top 10% of test takers in the nation, but came downstairs and just told my dad, like, I don't want to go to law school.

I don't know what I want to do.

I don't want to go to law school.

That kind of started a little riff in our relationship because he thought I was throwing my life away.

But I ended up working in an Italian restaurant and making like $2,000 a month,

which is pretty funny if you think about it, because I was literally going to go to a top law school and then make $180,000 to $200,000 a year coming out.

And here I am working.

So my family, whenever people would ask, like, what is Ruby doing?

They'd be like, oh, he's taking a break right now.

They were like embarrassed to say what I was doing.

And around that time, I got hit with like, we were talking about a second ago, Ty Lopez.

I got hit with his SMMA.

Classic.

Of course.

And this was back when like this wasn't really a big thing, you know?

And so I would like watch his webinars or his stories.

And then I would like literally screenshot the people that were testimonials.

And I would go like Sherlock Holmes, find them online, message them, get on calls with them.

Like, is it true you're making $10,000 a month at at that time?

Just seemed like the most money that you could ever make in the world.

And they're like, yeah, yeah, it's true.

It's true.

And so I ended up literally, I was already a few thousand dollars in debt from being with my dad.

And so I ended up buying the course, started my first advertising agency, scaled that relatively quickly.

And then ended up absolutely hating the agency world and that life.

And it wasn't very leveraged, but we did decently well.

And so a lot of people were asking me like, hey, how did you scale this?

And I was living the four-hour work week.

So I was living in Medellin, Colombia.

I was living in Spain.

People were like, how did you, how did you like make this hell happen?

We both bought this course at the same time and you did this.

I was like, oh, you know, I just kind of put some systems in place.

I had these VAs doing cold email for me.

And I did this like master campaign and Facebook ads.

I copy and paste it for all of our clients.

And so I was like, oh, if I pay you some money, can you just like show me how to do it?

And I was like, yeah, sure.

And that was like my first ever client that I got in like the kind of done for you consulting,

building marketing systems.

And it was like immediately I knew that it was what I was meant to do for as for definitely what I'm doing right now will be some form of what I'm gonna do for the rest of my life, probably just with more layers of leverage to it.

And that was four years ago.

And yeah, it was over 1,800 clients later.

Here we are.

$25 million later, here we are.

Exactly.

Same, man.

Yeah, I appreciate that.

Yeah, and you're all about systems, right?

So you teach people basically how to get organized, more optimized.

Exactly.

Yeah, both like in the so most, like I said, most businesses, in my experience, their number one issue is either their offer or their marketing.

That's like most people are like, oh, I need more leads.

I need more leads.

But then I'd say like 10 to 20% of our clients also have like operational issues.

So like they don't have an organizational chart, responsibilities.

They don't have like systems on the inside, meeting cadences, KPIs, et cetera, et cetera, or client success.

Like you can't onboard enough clients.

And so we help people with that.

And then for my personal stuff, just for fun, I do like, I'll just like.

I love talking about personal systems as well.

I'm a big like nerd around, you know, I track a lot of things in my life, like my aura ring.

I've tracked everything for the last eight years.

Damn.

Yeah, eight years.

I have like a Google sheet that covers everything inside of it.

So that's the other stuff that I talk about.

But but it's like personal life.

Like I have an executive assistant.

She books my dinner reservations with my friends.

Every week, we do a different dinner with my friends.

I have a house manager that like charges my toothbrush.

So like I

go like way extreme on, but that's like that's that's the cool thing about me being me is my company's name is Kellen Systems.

So I just get to take everything to the absolute extreme.

And there's a lot of benefits to it.

I actually enjoy it.

Did you see Brian Johnson score 100 on the ore for like four months?

Dude, I know.

That's what.

So Brian Johnson and Rob Dierdrich were both like some of my inspirations for the past year, like some of the changes that I made both in my personal life and in like the systems tracking thing.

But yeah, Brian Johnson, when I saw that, I was like, I watched that video, and he even has, if you look at one of his videos, he has like this sunlamp in his bathroom because he gets up before the sunrises.

And so, I also get up before the sunrise.

I was like, oh, that makes a lot of sense.

So, now what I do is I get up about a five o'clock, and my bathroom is like, I have an open floor plan.

It's connected to my bedroom.

So, I have my sunlamp in there, and then it's attached to my Amazon Alexa.

And so, right at 5 a.m., instead of waking up to an alarm, the sunrise will come on and then it wakes me up.

And then I like spend the first 10 to 15 minutes brushing my teeth, shaving, whatever else it is.

And it's like the sunrise that comes on.

You are next level.

You're faking sunrise out of here.

That's what it is.

Oh, my God.

Why do you get up at 5, though?

Because I like it.

I genuinely like it.

I genuinely enjoy it.

Yeah.

I go to bed at about 8.30, 9 o'clock.

Oh, damn.

Yeah, so early.

You're still getting nine hours.

Yeah.

So

for me, I have these like another person that's influenced my life is Ray Dalio and his book Principles.

So I created my own principles in my life.

So I have 43 principles I read.

I try to on a daily basis.

And one of them is that the quality of your life is determined by the quality of your decisions.

The quality of your decisions is determined by your energy.

And your energy is determined by your sleep.

So I would make an argument that sleep might be like the number one most important thing that you can do in your life.

So for me, like, for example, if I come here and I traveled, I landed like relatively late.

I got in at like 10 o'clock local time here, which was like 11, 12, 1 o'clock Miami time.

I could have been like, oh, I know some people are like, I'm going to be up at five at my regular time.

But for me, I actually prioritize more for eight hours of sleep.

So I was like, I'm going to sleep until eight hours.

And so that way, because I know that whatever kind of...

small difference I can make in like five, maybe five to six, six to seven, those two hours, it's pale in comparison to what I could do by getting a full night's sleep and like then attacking the day the next day.

So yeah, it's definitely 5 a.m.

I love to wake up because I I get a lot of stuff done and I go to bed on time.

But if anything were to jeopardize that, like my girlfriend and I go to plays and stuff like that, if it comes too late in the day, then I'll prioritize instead just eight hours of sleep.

That makes sense.

Yeah, there's levels to it, man.

Brian Johnson is on another level.

Yeah, his stuff's extreme.

Yeah.

Are you scoring like hundreds on your aura ring?

My average is about 91.

Yeah.

So, which is funny.

Yeah.

I go, like, I was just came back from Dubai and we were all talking about our average scores.

And yeah, my buddy was like, dude, if I have an 80, it's like the best day of my entire life.

You know, so it's a, yeah, I'm somewhere between like 88 and 91 is what I do.

And once again, being like a data systems guy, it's also a little bit of a game for me.

So I have, like, I know if I look at blue light within an hour of bed, if I, um, if I eat within two hours of bed, if I don't get at least eight hours, not of bedtime, but of time of sleep,

if I have any kind of alcohol, drugs, or refined sugar within an hour, any of that stuff, I know that'll fuck.

So I just remove all of that.

And

that's how I say consistently.

That is crazy.

I saw you say you quit weed and that made you $10 million.

Yeah, that was a video I made a few years ago.

I actually, ironically enough, I did a video this morning on why I stopped drinking alcohol as well because it's just, it's always like, you know, I just shoot content when it kind of like it comes to me inspiration.

And I just, it's always a stark contrast when I'm like in Las Vegas and I'm like running on the strip in the morning and there's people like throwing up outside.

You know what I mean?

It's just like, just the two different lives.

It's no judgment.

I don't care what other people do with their lives.

This is just what I've enjoyed.

But yeah, I also, I mean, when college, I was in a fraternity.

I went to Florida State.

I was drinking and doing drugs seven days a week.

Like that was like, that was the, and that was normal.

And, but I also was was less than 10% body fat.

I was a straight A student.

Like I said, I was going to law school.

I was pre-law.

So I had to law.

You were balancing all of those.

That's what I'm saying.

So like, it didn't seem like it was affecting my life.

And yeah, it wasn't until after I graduated, I took care of my dad.

I kind of went, I had to go cold turkey.

So I didn't have access to drugs anymore because I moved in with him in Atlanta.

And I couldn't drink because I was doing law school studying, which is the hardest thing, maybe even to this day I've ever done.

And also like taking him to chemo and radiation and all that stuff.

And I just didn't have time to like go out and party on top of it.

So yeah, i kind of went like cold turkey and all of that and uh i just haven't i i and i i still maybe will like drink maybe three times a year so i'll still do it every once in a while but um i'm in the same boat dude it's it's just not worth it honestly once you like get a new baseline of like what your we were just talking about a second ago also like your diet and stuff like that and you don't eat bread and like once for me once i've reached a new baseline of like what i've i see as like this is what my life can be or this is what my life is this is the quality of my life then if i ever do anything that lowers that baseline i'm just like okay why am i doing this what is the so like for most people like oh alcohol or drugs like for me when i was in college i just said all this thing oh i was still doing all these great things but it was also just because i had never been like at my absolute 100 version of myself so let's say i was operating at 40 but if all i knew was 40 then i would think that i was at a hundred percent right but then when i was able to reach a hundred percent what i now know what my true hundred percent is but even now it could be i'm still 40 of what i could be but what i now what my true 100 is it's uh uh it was whenever I was stopped drinking and doing drugs, all that stuff.

So now if I were to do anything else, like alcohol, drugs, even refined sugar or something like that, I just know it would bring me back down again.

Absolutely.

One of the things I also saw a video on was you travel for free.

Yeah.

How are you doing that?

Well, you know, I do a little bit of, I don't necessarily travel free.

I guess that the two or three things that I talked about in the video was, so first of all, I have

my pilot's license.

I own a plane.

Oh, nice.

So I like that's most of my travel is just like.

Did you fly here?

No, I didn't.

So it's a single engine plane.

so it would have taken me maybe 12 hours of flight.

So it wouldn't have been worth it to fly my plane here.

But it is fun to go.

Like I go to Orlando.

We'll go to like a lake house in North Georgia.

We go to the Panhandle of Florida.

We go to the Bahamas.

We do dinner in the Keys.

Yeah, we'll go like Turks and Caicos.

Like we'll do like kind of the Caribbean and stuff like that.

So that's most of mine.

And that's technically I do that for business.

So I'll do like, I have events there, stuff there.

And the other thing is I also, like, we're doing a mashman in a few weeks in Paris.

And I'm going I just I was going there for my girlfriend and then I was like, you know, let's just do like a little workshop pop up mastermind there.

So I just posted on my that's the great thing about content and once again the life that I've built where I like I said I love what I do so I could go on a quote unquote vacation and still host an event and just be totally cool with it because I love doing it no matter what.

And so just charge 20 people a cost to entry to get in and then pay for my whole paris.

So like, yeah, it's like almost every and then like I told you a second ago, we do trips for my birthday.

I'm going to China a little bit as well.

And then I'll go there with like three or four guys who are like crushing it in our space and so then we'll just mastermind there while i'm there and so we can learn and everybody's kind of out of their element so they can spend more time actually like masterminding versus like you know just talking to somebody for 20 minutes while you're trying to do other stuff so yeah i guess that's kind of what i was talking about yes you're mixing business and vacation whereas people separate them separate them both yeah i always say that like i think that work-life balance is a little bit of a lie i think it's more for me personally i think it's like more work-life harmony that's that's what's really worked well for me it's like instead of by saying work-life balance you are essentially creating a dichotomy of the two things It's like there's work over here and there's life over here.

The people I know that enjoy their life the most.

And mine's quantitative as well.

So like I said, I track all these things.

And so I rate myself every day on a score of one to 10.

How was my life yesterday?

How was my health yesterday?

And how was my work yesterday?

So I know what the things I do that impact those scores.

And so for me personally, I realized like, okay, it's when I try to separate things out, like let's say I go on a vacation, I'm like, okay, no computer for a week or something like that.

That actually gives me more anxiety and stress if I'm like trying not to do that at all.

I'm like purposely purposely trying to, and I have all these great ideas, but I'm like, okay, but you said no computer.

Same, bro.

Right.

And then, uh, and then the other end of it is like where you're just heads down working for 90 days straight.

You don't lift your head up.

You don't talk to other people.

And like, let's say you hit whatever the goal that you're going to hit, which has happened to me multiple times.

Then it's like, okay, you hit the goal.

And then it's just like, okay, well, now you likely have to do some repairs in the past 90 days of the relationships that you neglected, your body that you've neglected as well.

So I've kind of found it for me a little bit better to be like, cool, how can I balance these two?

Even my schedule and my personal life, like it's kind of weird to a lot of people, but from 12 to 2 every single day, I schedule the gym, a sauna, the cold plunge, and a shower and lunch.

So like I have it scheduled.

Nothing, no meetings, no nothing will get in the way of that.

And it would be weird for a lot of people to have like a sauna or a spa session in the middle of the day every single day.

But I was just like, okay, that's what I need to operate at 100%.

And it's harmony because

it's by me being in my absolute best shape possible with the highest energy that I can serve all of our clients.

Yeah, the spa is a great reset.

You feel good after those months.

Real, real good.

Even yesterday, it's funny,

when I woke up yesterday, I came in, like I said, real late.

I woke up.

I was like, okay, I kind of need to reset.

So I did the gym at the Bellagio, and then I went on my day.

I had to do a bunch of podcasts.

And then at the end of the day, I was going to have dinner in like an hour.

And I was like, you know what, really?

I was feeling tired because it was also late in Miami time.

I was like, you know what, really reset me?

I was like, let me hit a sauna.

So I literally went in there and I was like, yeah, can I do a sauna day pass?

Like, oh, we close in 30 minutes.

I was like, yeah, that's fine.

And they're like, that's enough time for a sauna.

But they're like, they're like, it's $100, though.

I'm I'm like, it's okay.

Just like, just put it on my car.

And it also, that's another kind of stark contrast to me is it's like, for me, I have a rule.

When it comes to my health, like, it just, I don't care about money at all.

Like, if it's, you know, if it comes to my health, I don't care about money.

And so I did that.

And I, like you said, it was a 20 minutes.

I did that, sat outside, cooled down, took a shower, and I came back and I had dinner, watched the Cirque du Soleil play.

And I was just like, I was a feeling at Zen and IP.

I love it.

But yeah, the sauna is critical for sure.

Yeah, I don't cheap out on health.

I used to, which is a bad mindset because you want to eat cheap food when you're younger, right?

And you're kind of broke.

So I would eat chipotle and all this fast food.

But then I realized, dude, like, I feel like shit.

Yep.

You know what I mean?

That's what we said a second ago, right?

It's like, you know, the quality of your life is determined by the quality of your decisions and that's determined by your energy.

And so right before we started rolling, we were talking about like the meal prep company I was using and stuff like that.

And so for me,

I have done the things where it's like, okay, I'm allergic to these things.

I'm allergic.

But honest to God, my whole diet has just come from that kind of self-reflection thing that I do every day.

And it's just like, like, cool, I ate bread last night.

How did I feel this morning?

I ate dairy last night.

How did I feel this morning?

I had refined sugar last night.

How did I, or I ate bread for lunch.

I had a heavy lunch.

How did I feel immediately after?

So just, and I'm not perfect by any means, dude.

I still like, dude, I'll house a pizza or some ice cream.

Like, so I'm definitely not perfect.

But just by getting, like, optimizing it more and more, I know that like last night I had an opportunity to eat like fries.

And so I was just like, you know what?

It was on the table.

And I was like, I was like, let me just, I want to go to this play.

I want to feel good.

I want to wake up early.

I want to crush a workout.

And so I just said no.

And yeah, I feel like a million bucks.

You see, guys like Deirdeck get a lot of hate on social media, right, for living minute by minute, planning out the whole day.

What do you think about that?

Yeah, so like, you know, first of all, I think social media, of course, is like even some of the stuff that we're might be talking about here.

It's like the stuff that gets clipped and the stuff that people say is like almost always going to be the extremes of their lives because it's like, that's the stuff that gets views and that's the stuff that goes viral.

But I know I do believe that Deirdre does live by what he's talking about there.

But it is pretty interesting because like, yeah, you don't want to, you don't want to miss life trying to plan for it, but it's almost like, you know, I kind of compare it a little bit to people getting in relationships or people living in a certain area.

Sometimes people just don't put in like just a little bit of thinking into that decision, like, who am I going to be with or where I'm going to live?

And those decisions can be the most impactful of the rest of your life.

So, even a second ago, we were talking about the meal prep company.

You're like, yeah, I haven't found one that I like, you know, and you were like, I do these Uber Eats all the time.

And like, I used to do the exact same thing.

And it seemed like it was easier and faster to do that.

But then I was like, okay, if I just took a little bit of time up front and I just found this thing that worked for me yeah and maybe it's like maybe it took me two weeks and 10 companies to find this thing that worked but for example eating lunch is something I'm gonna do every day for likely the rest of my life so if I can spend a little bit of time up front and get that right then I don't ever have to worry about that again so that's why like in our

the marketing system we build for clients is called like the self-sustaining funnel so everything I try to do for my clients my personal life whatever else it is it's like you do it one time and it's gonna pay off forever so even that minute-by-minute stuff that might be an extreme, but it's like, okay, if you can decide what your ideal life looks like from the minute you wake up to the minute you go to bed, and then you compare that to a calendar of what your current life looks like from when you wake up, when you go to bed, like all you have to do is just slowly over time and spend some time.

Every Sunday, I spend two hours and I just try to make those things as similar as humanly possible.

And I'm not there 100% right now, but I'd say I'm like 90% of the way there.

And I personally have never been more fulfilled in my life than I am.

I love that.

Same.

I've been working on it heavy because I used to hop on calls all day thinking it was productive.

We've all gone down this rabbit hole.

And now I only hop on if it's necessary.

I love, dude, it's like people for me too, it's like they know that we don't do.

I actually have a flowchart.

When someone gets on board in my company, there's like an employee handbook.

And the second doc inside of there is how, what we believe in meetings and how we use meetings.

And it's literally like a flowchart.

And it's like, is this meeting required?

No, cancel the meeting.

If it's required, can it be shorter?

Yes, make it shorter.

If it's required, and does everybody need to be there?

No, remove some people.

If it's required, does it need to be this frequently if it's recurring?

So everything we do is like, how do we prevent?

Dude, meetings are costly.

Calls are costly.

Like you have your whole team there.

They're not working.

Probably 50% of them aren't even paying attention anyway.

And also, it's ironic, going back to that food thing again.

I also pay attention to what activities I do that give me energy and what activities I do that drain my energy.

So like, I know calls drain my energy, drain.

But like content creation and talking this stuff, this stuff get like you're doing whatever, five or six, seven podcasts a day.

I'm making an assumption that content probably gives you a little little bit of energy at least right because you're good at it you're here you're doing eight a day and so like I just try to do more things that give me energy and ironically enough that's also the stuff that can maybe make you a lot of money as well yeah that's that's great advice for people watching just to be cognizant of what gives me energy and what takes away 100% and start writing it down yeah that's uh like I said I do I do a little mini thing every morning when I wake up and then I do every single Sunday I also spend like two hours I call my personal operating system and I review like my journal that Google sheet that I talked about my calendar.

I look at the tasks that I completed that week and see if that was in line with my priorities.

And I just, like I said, just slowly try to move myself closer to my ideal life.

I love that.

You seem to have success in whatever you put your mind to.

Do you think it's just laser focus?

Yeah,

I think that's a generous statement.

I definitely mess up all the time.

And I definitely am like, yeah, I appreciate you saying that a lot, but I'm definitely not where I want to be in certain areas.

But

Naval Ravakan talks about the finite game versus the infinite game.

And so I used to play the finite game a lot.

It was like make as much money as possible, get married, like all these things that like this end result here, and then something will happen.

And then I actually remember it was the first time I ever made a million dollars in an hour.

It was at this event that I did.

And like I got off stage and you know,

at least in my industry, when I was at that stage, it was like the goal was a million dollars a month, right?

And then here I had done it, a million dollars in a day and in an hour, and I just like felt nothing.

I was like,

I felt zero happiness, zero like

my whole team was super stoked.

And like, sure, I was like a little little bit like, cool, that was cool.

But in my eyes, I was like, wow, I'm so happy I learned this at 27 years old versus like, let's say that I would wait my 20 years of my life to have this exit or something like that.

And I make $100 million and realize it after I had sacrificed.

And so after then, I decided, okay.

going kind of tying this all together going back to like that thing that gave me energy i was like all right let me just try to figure out how i can play an infinite game where you're not just playing the game to win you're just playing the game to play and then of course the people that play the game just to play that literally just love what they're doing they end up um typically winning winning that's the ironic part of it so uh you know when you say like you know you're successful in multiple areas your life it's just because i just love like working out being healthy eating clean having a 91 like aura score like the the business like all that stuff i just love to do just for that sake of it and uh and even if i It didn't end up in success, if I still just love doing it, then I'd probably keep on doing it.

Nice.

Yeah, I know one of your offers, Ascension offer, did $5 million, right?

Yeah,

we've done a few different back-end offers as well.

Yeah, a lot of people, so at least in our industry, a lot of people do front-end sales.

They like close the first client and then they'll let the client leave or they have no like back-end or ascension stuff.

So like I said, that 20% of clients that we work with, what we'll do is we'll help them figure out, okay, you just, the hardest part in any business is acquiring the customer for the first time, right?

And so once you acquire that buyer, how do you turn them into a customer that buys more and more again?

So what we'll do is like we'll work to build out a product suite with people and we will adjust it.

So it's like, okay, can you add a low-ticket recurring?

Like, we just launched a scaling school, this $97 a month recurring thing that's included in all of our programs now.

Can you launch a back-end ascension offer in addition to that?

So, it's like we try to figure out all the different ways that

you can increase lifetime value for your clients while obviously serving them more.

And for us, that's been huge to be able to hit some of the numbers that we've been able to hit because I used to be like a full-blown marketing sales guy, just like get new clients, get new clients.

But as you start to scale, ad costs go up.

It's like you kind of reach the edges of the marketplace a little bit.

And so by being able to sell your current clients, like

let's say 10% of them to 30% of them something again and again and again, I mean, you could arguably double, triple, quadruple your business from there.

Yeah, ad costs have gone up so much.

It feels like now trust is at an all-time high.

Yeah, it's or all-time low.

All time low, yeah.

Yeah, that's so I actually have this video that went a little bit like viral on Instagram recently.

But so there's something called the general social survey and they're the longest study of inter to interperson trust in in the world.

And they said that, published something a few years ago, I think one or two years ago, and it said that in the last 40 years, we are at the lowest point of person-to-person trust right now.

Wow.

Which is kind of insane, but it makes sense if you think about the events of the past few years.

And so

skepticism is really at an all-time high right now.

And being in this industry and acquiring clients, not for ourselves, but our thousands of clients as well.

It's like I've seen,

I've seen conversion rates lower and webinars and video sales letters.

I've seen skepticism go up, and we have the whole tracking system to back it up.

It used to be like run an ad to a video sales letter, they book a call and they buy.

Now it's like run an ad, they don't even opt into the video sales letter, they'll Google your name or your company, then they'll go to your YouTube channel or they'll go to Trustbot, they'll read a few things, then they'll click on a video there, then they still might not book, then they get an email, then they'll maybe book then, then they need to talk to some references.

So, going back to that self-sustaining funnel thing, one of the things that we do now, and this is what we set up in our business, is like instead of gating all of our best best content and then it's like, cool, add to opt-in page and then all of our content is there.

What we did now is like, okay, let's put all of our best content for free on the platforms.

Our main platform is YouTube.

I have like 850 videos there.

And so we put all of our content for free, like literally course long worth.

My average video is like anywhere from 22 to 28 minutes long.

I was just talking to somebody in the room about it a second ago.

They're like Loom Videos, Google Docs.

So it's like really intense, not the fast-paced stuff.

And people will consume that on their own time.

And I think everybody here that's watching this can probably agree, the more someone's exposed to you, the more they trust you.

That's pretty much, that's why we trust our parents.

We have a lot of exposure.

We have a lot of impressions from them.

And so like innately, that's why we trust them.

And so if you can get people to just see you more and consume you more, then they're going to obviously trust you more.

And then trust is required to make sales.

And so what most people do is they make that trust on or after the sales call.

They try to do a qualifying call.

They try to send stuff stuff to them before they book their sales call.

Their closer tries to build that awkward three or four minutes rapport on the sales call.

And it's like, that's the most ineffective way to do it.

And another study was done by Sirius Decisions.

They said that about 80% of people decide who they want to buy before they book their sales call.

So if you're trying to have like convince people they need to buy on the sales call, you're way too late in the sales process to do that.

So we just kind of flip the entire thing on its head.

And I used to be the big VSL webinar.

Like that was my thing for years.

And so now what we do is it's like, cool, we're going to strategically do it, but we use YouTube as our main platform that organically retargets people for us.

People are watching video and video and video.

And you can actually see your stats on YouTube of how many videos people watch in a row.

And then like when they're ready, then they'll book a call and then they'll close.

And so since we've done that, The skepticism has been way lower for our sales process.

Our show up rate went from like 40% to 90%.

Our close rate almost doubled.

Our cash collected increased as well, average cash collected per deal.

So yeah,

I think you'd be lying to yourself if you said that, like, you can still do in this industry or in the marketing space what you did four or five years ago.

And I think that people are figuring that out.

And that's why I also feel like there's this jump in the content game.

Yeah, it changes quickly, man.

Drop shipping used to be hot.

Now it's pretty much dead.

Yeah.

Courses used to be flaming hot.

Yeah.

You know, standing in front of a Lambo, you can sell any course.

Now they're dead, right?

Courses are pretty much dead.

Now it's more like community, it seems like.

It's cool.

Yeah, and that's what Sam, obviously, Sam Elvins just launched his school, and then Alex Ramose became like the co-owner of it as well.

So we see that trend happening.

And so everything I just said about YouTube, we're also going to parlay that into like, before you could only work with us first time if you spent $15,000 with us, right?

And so now I was like, okay, how can we kind of ride this trend a little bit of people moving to communities and like subscription services?

And so now we made this new product in between our free content and our high-ticket stuff for $97 a month called Scaling School.

And we launched it in the beginning of February.

It's actually gone really well.

And I took like everything I've ever taught or trained, any mastermind, any class, any lesson, anything I've learned in the past few years, and I put it inside like a very, almost like a university, like 101, this class, 102, this class, this class.

And so that's another way that we're seeing, once again, I'm a huge systems and leverage guy.

So I'm like, okay, I could try to force these people to consume my content.

But then if they consume, let's say, four to five hours of content on YouTube, then they spend this $97 a month, which is nothing with a money-back guarantee just to get inside this classes.

Then they can consume, consume, I mean, there's at least a thousand to two thousand hours of content inside of there.

And then that can then lead them to buying something high-ticket.

And so that's also what we've been transitioning.

In the SaaS world, they call it product-led growth.

So it's like, instead of me forcing marketing down people's throat, the product is the media itself.

It is the content itself.

And that's leading them to want to buy more and more.

Yeah.

Are you investing in SaaS and AI heavy right now?

Yeah, both like personally for our own company.

We've been like custom solutions.

Like just because of like the volume of clients and stuff we have, it's like, okay, how can we figure this?

And I'm a big tech guy, so I'm always trying to figure out how can we use chat GPT.

Like we used to pay a sales coordinator 60 grand a year, and then I was able to replace him with just literally a chat GPT.

Really?

Yeah, it's nuts.

So

that was really cool.

And so like once I did that, I was like, how else can I do it?

So we're like cutting back on, we're getting a lot of our employees a lot of their time back.

And so, for example, our client test managers used to be able to only work with 40 clients, but now because we implemented a lot of this AI stuff, it's like now it's up to 60 clients.

So it's like a 50% increase in their efficiency.

So, and then we're, we'll be in the next 12 months, I'm creating my own custom SaaS AI solution as well for something that I see is like kind of plaguing this industry.

And I'm excited to launch that as well.

So what are they specifically using AI for to save time on?

So a few things.

One is like we do for our clients, we build like the entire marketing campaign for them.

So we write the ads, the video sales letters, et cetera, et cetera.

And obviously that takes a lot of time, like copywriting, all that stuff.

We have a campaign manager.

And there are like a few copywriting softwares out there.

I I won't say the names, but there's a few ones out there.

Most people know what they are.

And they're just like, they're okay, you know?

And so I wanted to make sure we were delivering quality for our clients.

So I was like, no, no, no, we're not going to use that.

We're going to do it ourselves.

But then I was kind of kidding myself a little bit.

I was like, okay, for us to not use any AI, I think, is really ineffective.

So I was like, all right, how can we start implementing a little bit of AI in what we do?

So now we'll have AI do like maybe 30 or 40% of the work for us.

And we'll do 60 to 70% of the work and creating the marketing campaigns.

Another example, like I said,

for our sales calendar, it's like we used to have a sales call coordinator.

He would be looking at a call when they came in and then decide on a scale of one to four, one, should we cancel the call?

Two, should we mark them as free so we can double book them and then outbound dial them and see if they're qualified to be on the calendar?

Or three or four, should we leave them on the calendar?

And so it was all these moving parts and they would have to call them, text them.

And I was like, all right, why don't we just do AI?

So we created this Google sheet with these parameters and this ChatGPT prompt.

And now somebody books a call.

Their information shoots to ChatGPT.

it reads the sheet of what is rated one to four it reads their uh application and then it determines what they are one two three four and it'll either cancel them and send them an email and text and say this is why we canceled it'll uh mark them as a two allow to be double booked and send them a message about hey we're not sure if you're qualified can you answer these questions or it'll be a three or four or mark them as a three or four and just say hey we're super excited for the call can you watch this video yeah so it's like all these little things that people try to come at it like, okay, how do I use AI to grow my business?

And really, in my opinion, it should be like, how do you use ai to just replace some of the things that you're already doing and making it faster or more effective absolutely i love that what were the best hires you made oh good question i would say probably in the last 12 months two best hires i have made one is my director of operations for the company um and i'd never really had like an operator in a company before i was kind of doing like the visionary stuff and the operator stuff um and that freed up my time to kind of create more content create more products et cetera etc get back in the energy stuff that i like to do because i think if you're i mean you've obviously scaled an incredibly successful company.

To say that you couldn't have any meetings in a business would be like a lie.

Like you still need to manage.

Unless you're Alex Becker, yeah.

Yeah, unless you're Becker.

You know, exactly.

Becker did it.

There's no doubt about it.

But most companies, I try to not look at edge cases.

You know what I mean?

I'd say most companies need some kind of like culture.

They need to like have some kind of purpose.

So I wanted to replace that from me doing it to something that got energy out of it.

So hiring a director of ops was huge.

And then I'd say the number one hire in the last 12 months is a house manager.

I hired a house manager to come in two times a week.

She has, once again, a system.

She has a daily, weekly, and monthly asana task list.

And it's the stuff like, you know, like I told you, charge my toothbrush.

She'll like clean my shoes so they look good.

She'll wash the car.

She will return packages.

What a savage.

Dude, it's, it's, I have, like, and it's even the smallest stuff, it's so funny.

Uh, charges my Kindle because I read a lot and like it dies.

And so it's all these little things.

that it's like, yeah, when I tell people that she charges, like, especially when I tell people that she charges my toothbrush, everyone's like, bro, like, are you serious?

But it's like, okay, she's already there.

It's one of those things, like the lunch thing, like the meal prep.

It's like, okay, I'm going to need to charge my toothbrush at least once a week for the rest of my life.

There's no doubt about it.

Unless like battery lives extend or whatever else it is.

So it's like, okay, it takes me maybe 30 seconds to add that to her Asana task to check that off that she's going to do it.

And then I never have to worry about it ever again.

So like, dude, it's that.

What's another like kind of extreme one that she replaced your toilet paper?

Yeah, she replaces toilet paper.

Of course, that's a neat.

Yeah, she does, she grocery shops for us.

Okay.

What else is the thing walk the dog We don't have a dog yet, but if my girlfriend's listening to this She's like very much adamant about we only hired her if she agreed that she would walk a dog Indians don't Asians in general don't really like dogs like dogs at all.

Yeah, I have been a little like I don't know if I'm gonna do it and uh recently we my girlfriend has wanted it for three years So I always I kind of make this joke a little bit, but it's like My girlfriend wanted to get married like very soon after we started dating and wanted to have kids.

She's always wanted to be a mother.

That's like what her calling is in life.

Yeah.

And I really love her and I think that she's the one, but I'm like, I wasn't ready for that yet.

So like, I was like, okay, let me extend out any kind of commitment for a few years.

And then right when she's like about to explode, she needs commitment, then I get a dog.

And then that buys me maybe a few more years.

And then you do the kids after that.

You know what I mean?

They say it's actually smart to get a pet with them because it's like a

see what it's like to take care of another living that's not you two to bring somebody else.

And I don't have kids.

And so I'm not going to say that I know like what it's like to raise a kid, but I would imagine that like having a dog at least is a little bit more than having

some responsibility.

Like right now, I have no, in my personal life, I pretty much like, you know, we decide we get up on a Friday, we want to go to the Bahamas in the plane, we get up, we get the plane, and we fly to the bottom.

So now it would be like, okay, who's going to take care of the dog?

Which is one of the reasons why we haven't done it yet.

That's true.

We do travel a lot.

We have a life of like unbelievable.

I'm super grateful.

A lot of freedom.

We have so much freedom now.

And so I've always been cautious of getting a dog because it's like, but I have this vision board for where I want to be in the next three years.

And so the dog that we have, it's a dog that I can take on the plane with me.

So if you're seeing like that on Instagram or Reels, whatever, they have like little doggy earmuffs that go in the plane.

So that would be my eventual goal for sure.

That's cool, man.

I like that you do vision boards.

I do one every year, actually.

Oh, really?

Yeah.

For the next year, for the next 12 months?

Yeah.

Okay, interesting.

What do you can you share like one thing that you

money is always on there.

Money is important for me.

Yeah, let's do something other than family.

Okay.

I want to get, I'm getting married next year.

Oh, congratulations.

That was on there.

Having kids is in the plans.

How long

did the vision board the year you wanted to propose, was that on the vision board that year?

Yeah.

Interesting.

Yeah, it was.

I have one, like a physical one that I do with old school magazines and stuff.

And then I have a desktop screensaver of another one.

Because psychologically, you really, I was actually looking at my...

the one on my desktop from last year.

I accomplished every single thing.

No way.

Because I think, dude, you're literally looking at it.

Every single day.

That's something I do.

So I changed, like I said, my morning thing that I do every single day that I started journaling.

I used to journal in a moleskin notebook, but but I started, there's this software called Day One, and it allows you to like journal online and go between your different platforms.

And I created my life manifesto in there.

And so I, every morning in my journaling thing, I have a prompt that's review my life manifesto.

And I felt like the decisions that I'm making and who we want to be and like things that I'm like, even on the day-to-day basis, it's changed now that I'm looking at my life manifesto every single day because I'm just like, okay, cool.

If I want to get there, I have to say no to this thing.

So like it'll like prime my mind for what I want my life to look like.

And then when an opportunity presents itself in the middle of the day to me, usually I'll just be like, oh, how do I feel about that opportunity?

And now it's like, is that in line with what I decided on my vision board?

And that'll determine whether I say yes or no.

Damn, that's cool.

So you live by like a mantra almost.

Yeah, that's like I said, I have those principles as well.

So I have a life manifesto and then I have those principles that I read below it as well.

And so like that's, you know, I just try to.

For me, for the principle side of things, it's like I just try to minimize mistakes as much as possible.

And so it goes back to what I said earlier.

If I can decide, like spend a little bit of time up front and I can figure out what are the things that I know I like, don't like, what are the things I have worked for me and haven't worked for me.

If I can figure those out, then I can know on a daily basis whether I should do that or not.

So like I said, even the sleep thing, it's like, cool.

I would love to go out to dinner with you at nine o'clock at night, but I know when I look at my principles that like, like I said, quality of life is determined by your quality decisions.

That's determined by your sleep.

And so like, I'm like, unfortunately, I can't do it.

And so that like preserves me from making that mistake over and over and over again.

Yeah.

Journaling is crucial, man.

I highly recommend everyone watching this get into it.

I keep a sleep journal, a gratitude journal, and then I'll have one just for notes of what I learned today.

What's the sleep journal?

Like, so it's like when you wake up in the middle of the night?

No, when I wake up in the morning, write down all the dreams that I remember.

I'm up to five dreams a night now.

No way.

Yeah, a lot of your dreams have meanings, man.

Yeah.

So walk me through like what is, so do you ever review the sleep journal?

Like what is the use of it?

Yeah, I'll review it because there's a lot of meanings that don't show up like as soon as you get up and you'll have to kind of think about it throughout the day.

And I'm like, wait, that was in my dream.

dream what the hell now i'm seeing this in real life so how long do you spend in the morning like thinking about your dreams writing your dreams uh it takes about five ten minutes i'd say that's nothing yeah it's not bad but dude yeah your dreams because that's your subconscious speaking yeah so it's it's telling you to slow down it's telling you to do this it's telling you to maybe re-engage that relationship yeah it's it's interesting i've had um my

in my childhood i had some things happen to me and like i recently like i've relived some of those experiences in my dreams or whatever and i have you know i'm not i'm not going to claim that i know anything about like the subconscious mind or that but i was thinking i was like man there's something maybe i need to heal this relationship maybe i need to close this relationship something along those lines but it would make sense to maybe do a dream you write like an actual physical dream journal yeah or you could do your notes but i feel like hand nothing beats hand hand to paper yeah i i agree yeah that makes sense i might have to start doing the uh the dream journal thing yeah bro start looking so when you do you remember your dreams right now at all uh yes yeah i would say like uh it's funny my when we wake up like i'm going back to the efficiency thing i wake up and i'm like I just want to start my day and get to it and my girlfriend like loves to tell me about her dreams and we have this joke because it's like she'll wind up this like dream and she'll spend like 20 minutes

yeah she likes that stuff like yeah she really which has been really helpful for me too to like understand a little bit more about myself through her and uh and so i'm not like that at all i'm like yeah i had this dream about this this happened boom

so you know she like sets the scene and all that stuff so like that's funny but i i i enjoy listening to her tell me the stories and i could see the benefit of like okay maybe So what happens in your mind if like you see a dream recurring like a few times?

Yeah, I used to have one recurring dream.

It was me running away from a monster.

Okay.

So I looked up what it meant.

It means you're running away from something in real life.

Interesting.

So I think at that time I was running away from issues.

I don't remember exactly what it was, but in the dream, I turned around instead of run away and I never had that dream again.

Really?

Yeah.

So you consciously make the decision in the dream to turn around?

I was lucid, yeah.

Have you had a lucid dream?

No, I don't think so.

So that's when you know you're in a dream.

Interesting.

Yeah, so it's like a mindset shift, but dude, they're super valuable.

I just found out, because I used to dream about my mother's house a lot that I grew up in.

And I have a spiritual coach that I pay.

So I was like, why do I keep having this dream, dude?

Did something happen traumatic?

And she's like, yeah, that house was haunted.

So I was like, dude, that makes so much sense.

I used to sleep with the lights on.

You know what I mean?

I used to really feel like someone was watching me sleep.

No way.

Yeah, she said there's an old pervert living there.

And yeah, so I guess I had some psychological trauma from that.

Oh, my God, dude.

That's absolutely nuts.

I've heard like

so, so how do you okay, so let's let's dive a little bit.

I'm a little curious about that.

So have you had sleep paralysis?

No.

Okay,

sleep paralysis.

So it's when you're your eyes are open, but you can't move your body.

No.

Yeah, so I used to have that in that house, and that was from the haunting.

Oh my God.

Yeah.

So, um, so how do you validate, how do you validate a claim?

I'm a data guy.

So how do you validate a claim?

Yeah, that's why this is an interesting topic.

Yeah.

It's hard to prove a wrong answer, yeah.

Haunting.

Yeah, because it'd be hard to prove that there's a spirit or haunting.

So it's more just belief, I guess.

I'm pretty spiritual, which I never was, by the way.

Sure.

I heard you talking about that earlier on.

Yeah, I used to be exactly like you.

Used to not believe in God.

Used to not believe in anything that couldn't be proven.

So I would say I'm not, I would be an extreme to say I don't believe in any things that can't be proven.

It kind of goes back to that infinite game thing.

So like, you know, I'm not saying I don't believe in God or don't believe in like that stuff.

I'm just more of, I like to question things.

That's all.

It's not that it has to be proven.

I just want to hear somebody's reasoning for it, which I think think there's a difference.

Yeah, it'd be one of those things where a conversation wouldn't impact your decision.

It'd be you physically doing it yourself, I think.

You'd have to do some interesting sessions.

And what brought the idea for the spiritual coach?

I had her on the podcast.

So she does past life therapy.

So her theory is that we've had past lives and there's generational trauma

that gets inherited and passed down.

Wow.

And she helps you clear that trauma.

And she's able to communicate with the deceased and all this stuff.

It's interesting, man.

Dude, if not anything else, I love it because it also just opens up your

eyes and your mind to just new experiences and new ways of thinking.

Yeah, and that's why the podcast is, I've learned so much this past year.

I figured that when I was sitting out there, too, when I was listening to people, I was like, damn, this is, I used to have a podcast, I kind of wound it down a little bit, and then like I've been bringing it back up again somewhat, but it always is so nice because you literally just get to pick the brains of so many.

And then for you, it's like you're rabbit-firing some of these.

So it's just like you're getting exposed to all these different things.

Like in eight hours, you get like seven different viewpoints.

It's nuts, yeah.

And it used to just be business, like your show's business.

Sure, and it used to just be business, but there's only so much business you could talk where it's like, okay, you made a lot of money, you did this.

Yeah, so let's talk about something else.

Yeah, let's talk about life, man, because we're at the level where we've reached a certain amount of wealth.

We could retire, honestly.

And there's more to life than just money.

Yeah, and that's also what I even realized about like my YouTube content.

So, like, even the video I did today, right before I came here, was like, why I stopped drinking alcohol.

And already it's my number one out of the last 10 videos, you know, YouTube shows us analytics.

And it's like always so funny to me because it's like that stuff to me seems so basic and so like almost boring compared to like, I'm trying to show you this like insane marketing.

But it's almost always that that stuff resonates with people more.

And so I think that it's, I would have said three years ago, niche down one type of content,

attract your ideal avatar, blah, blah, blah.

But now I'm like, okay, people are really more, people want to work with people that they can relate to.

And people that they can relate to are not one-dimensional.

It's actually one of the reasons I got my pilot's license was that my entire life up to that that point.

Well, I shouldn't say my entire life, but my entire business life for the past four years was working out and business.

Like, those are the things I went anywhere.

If we weren't talking about working out and business, it was like that I didn't want to talk about it or I couldn't talk about it.

So, I kind of wanted to become a little bit of like a renaissance man where I had something where it was like I could have a conversation with somebody about something else other than business and working out.

And that's one of the reasons why I did it.

So, I think it's critical to be a little bit more of a well-rounded person.

Agreed.

Yeah.

I mean, look at why Rogan's successful.

Exactly.

Yeah.

He has on anyone.

And you even look at Hormozy.

Like, Hormozy started with the business content but even recently like he did a video on what he eats right you know so it's like it's and also if you are trying to grow the brand into a larger wider market like my market for what i'm creating this youtube video on and like let's say our hiring and onboarding system it's like that market's so small to the market of people that potentially want to stop drinking alcohol yep um and and the cool thing is i can kind of parlay my like somewhat minor success i've had in business into like this message of not drinking alcohol.

So it's like if you're someone saying don't drink alcohol, but you don't want to achieve what that person has achieved in life, then it's probably not that much of a message for you.

But then if like somebody has achieved something that you want to achieve in life, and then they're saying, hey, don't do this thing, it probably is going to have a bigger impact for you.

Absolutely.

Yeah.

It amazes me because I've filmed 500 of these.

So I've noticed these trends that you're talking about.

I'll have on a billionaire that's a genius in like whatever marketing business and it'll get like no views just because it's so unrelatable.

That's, I think.

That was probably one of the biggest shifts I've made in the last 12 months.

It's like, okay, your content online, what you post, how you talk, like how you do things.

It's like you want, and I won't get into like politics here, but there are literally certain presidential candidates and most candidates now that will literally alter their appearance and that they want to look like the average man because that's the person that is voting for them.

They want to talk like the average man.

They like coming from money, whatever, that's no longer impressive to people.

So if you can like, and that's always why, if we actually did tie this back to marketing, that's always why the rags to riches story has always worked.

It's because majority of the people are in the rag stage.

They're all poor.

And then you're now wealthy.

And so now they're able to see themselves in you and relate exactly that.

Oh, okay.

If that person did, they came from my side of the town, then I can do that exact same thing.

So, but it also, if you just take it out of the rags to riches story, if you just put it in like another great example is anytime I talk about my girlfriend, anytime I post a photo of my girlfriend, it's always my best performing content on.

It's like she always jokes.

She's like, you should post more photos.

You know what I mean?

And actually up until actually a week ago, I've never tagged her in any of my stuff.

I've done photos of her.

Yeah, because I have a lot of guy followers and she's a model.

And like, I just, I keep her private.

People are, yeah, people have been kind of creepy about it, honestly.

And like, I put where I live on, not where I live, but the general location.

But recently for Valentine's Day, I put it up there and one of the best performing posts I've had.

And so it's like, once again, I feel like it's just people seeing like...

You had said it perfectly earlier.

You're like, yeah, courses a little bit ago, Lambo, models, sleeping with new women, popping bottles.

Now none of that stuff works.

Now it's like the people that are crushing around are like the dads, the moms, like the people with the kids, and they're still doing this stuff on top of that.

And I think it's because people are relatable with that.

Absolutely.

It's cool to see she's been with you.

You said three years too, right?

Yeah, actually, three and a half years now.

Yeah, before you started killing it.

Yeah, exactly.

Actually, the really ironic part about it is that when I was in my hometown,

she actually doesn't love when I tell the story, but I come from a very small town in the Panhandle, Florida.

And

when I started like posting motivational stories and like, I'm doing this business stuff, everyone was convinced I was an MLM.

And then like everyone was making fun of me and so I would go to my local bar or restaurant and I would be I would come there from filming content that day and walk in there and everyone would be like oh hey what's going on I'm Ruby like mocking me when I would walk in there

and and so she would literally be like you need to stop what you're doing you need to get out of MLM she was like convinced that I was an and I wasn't dating her she was just like from my hometown and she was telling me this cute girl from my hometown and I'm like well look baby it ended up working out pretty well for you

but she's but she's literally been with me from yeah from I had had definitely already seen some success, but I will say pretty unequivocally that she's helped me get through some of the hardest parts of my life, both personally and through business.

And I don't know how people that are single, if you don't have that support system to come home to, I honestly don't know how to do it.

Yeah, been with my girl six and a half years.

That's irreplaceable, man, because now we're at a level of wealth where if we started dating again, it just wouldn't be.

Yeah, you wouldn't be able to find someone who, and you're also like, you have so much notoriety that like you, I don't have that level of notoriety, but i'm sure in the back of your mind you're asking yourself does this person love me because of me or because of who i am helping them reach like as a stair stepper into like this social world and a lot of single guys right now struggle with that dude and i'm sure also a lot of single guys probably also enjoy it you know a lot of single guys probably also play into it

for exactly for the surface shallow level like let me get laid let me go on a few dates let me have this hot girl around my arm like that works in the short term but it's literally like okay what about when you are having like just depressing thoughts?

What happens when the business isn't going well?

What happens?

And it's like, I have, I had those dreams about some of that traumatic stuff that happened to me.

It's like, you know, I don't have anybody else to talk to.

And so I, and she's a great listener.

And, uh, and she literally, she's so like committed.

And I'm just so grateful for her because she's such an amazing part of my life.

But I look back and it's just like, you know, and if we were to tie it to the efficiency thing,

it's like the dating.

I talked to my friends that date.

It's like you're going on four or five dates a week.

Like, you know, you're probably going to have to drink because you have to like, you know, social lubricate.

And then, you know, you're having the same beginning conversation with five to six people every single week.

Like, so my guys are like, yeah, it's like talking to, it's like talking to a wall or watching paint.

In Miami, I bet.

That's what I'm saying.

Like, in Miami, it's even worse.

And so I always joke, I'm probably going to get flacked for saying this sort of thing, but I always joke.

I say, you got to import in Miami.

So my girl's not from Miami.

Because it's true, dude.

But everything is what you make of it.

I also.

have met some incredibly like high-class women in Miami that are amazing doing their own thing.

They're not like the Miami stereotype, but there is definitely like the gym I work at.

It's like there is definitely the Miami stereotype.

You know, fans, girls, all that stuff.

I've seen it.

I'm from Vegas is the same, right?

Vegas is the same.

LA is the same.

Any big city, if you're being honest, you know, Ravi, it's been a blast, man.

Anything you want to promote or close off with?

No, dude, I thoroughly enjoyed this podcast.

Thanks so much for having me on here, dude.

This was awesome.

Yeah, if people like my stuff, they can go check me out online.

My YouTube channel, I put a lot of stuff out there.

It's Ravi Abuvala, R-A-B-I, A-B-U-V-A-L-A, or check out scalingwithsystems.com.

Boom.

Thanks for coming on, brother.

You got it, brother.

Thank you, man.

Yeah, thanks for watching, guys.

As always, see you tomorrow.