8 Figure PR Agency Owner I Ulyses Osuna DSH #451

What made you want to get into like PR?

It's kind of like the easiest money I ever made.

So like website.

Straight up asking me.

The easiest money I ever made.

People need PR.

I feel like PR is important.

They can make you something.

If you want to be something, you can be made into whatever you want to be.

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And here's the episode.

All right.

Welcome to the Digital Social Hour.

I'm your host, Sean Kelly.

I'm here with my co-host, Wayne Lewis.

What up, what up?

And our guest today, Ulisis Osana.

How we doing?

Good, dude.

Good.

Thank you for having me.

Absolutely, man.

What's up, bro?

It's been a while since I saw you.

It's been your event was about a year ago, right?

Yep.

Yep.

Getting close to that.

Yeah.

That was a great event, man.

Dude, I feel like you grew.

Everyone always says that.

I feel like you got taller.

Dude, yeah.

I think it's because the Asian.

Like, people don't expect tall Asians.

Yeah,

that's not normal.

That's why.

Yeah.

Whenever someone meets me for the first time, they're like, I did not think you were that tall.

Yeah.

Every time.

Fuck no, dude.

But anyways, give people a quick story on what you're up to.

So right now, like biggest thing that we're doing is like PR.

So

yeah, active clients right now.

We have about like 47.

Probably the biggest client that we have right now is like Brandon Dawson.

So see of Cardown Ventures.

Now I'm doing a lot of speaking, do a lot of podcasts, host my own podcast.

That's about it.

So let's dive into the PR world.

You're the first person we've taught on from that space.

Yeah, um, how intense is that world?

Like, when there's negative PR about a client of yours, are you combating it?

Um, chances are we probably won't take on that client because they probably did something that kind of got them that negative PR.

So, um, yeah, we we tend to work mainly with people that are already big or are already kind of in the spotlight.

And our job is really just to kind of kind of amplify them or like uh give them something more.

Like, they need a PR department, you know, versus like you wouldn't take on Grant Cardone as a client.

Um, yeah, I definitely take him on.

Oh, you would?

Yeah, well.

He gets a lot of hate.

Yeah, he does get a lot of hate.

But for him, it'd be so easy, right, to do my job.

Okay.

Like, everybody would pick up the phone to interview Grant.

You know, people hate Grant Cardone.

Yeah, dude.

Are you serious?

Yeah, dude.

Go on YouTube.

Why?

It's like 50 videos about him.

Just haters.

I don't know.

I haven't watched them, but I see him get a ton of hate.

Yeah.

I mean, Trump gets a lot of hate.

Yeah, Trump gets a lot of hate.

I know what he likes.

Oh, yeah, dude.

I'd love to have Trump on.

Yeah.

Okay.

So you would take Trump.

I think he does a bad job.

Like, he's a great talker, you know?

But what he does bad is, like, he's always combating the media.

Yeah.

He's never really like,

I love Trump, but he never takes accountability for something that he has done or something that he has said.

And a lot of politicians are like that, you know?

He doesn't admit to anything.

Right.

He's stubborn.

Yeah.

Trump is like.

If he had, if he admitted to stuff and will still like, you know, outgoing like that, like he'd crush it.

That would be savage.

Because it's still, it's like for a lot of the logical people, it's like, okay, I can, you know, I can f with that.

Like you're you're an actual leader, you know?

And I mean, I see him as a leader, I see him as a better leader than you know, Biden and ton of people like that.

But he has a few things that he could do that would help out with the media.

Yeah, what about Elon Musk?

Uh, Elon Musk is crushing it, dude.

Like, are you on Twitter a lot?

Yeah, yeah, yeah.

I love him, dude.

Um, are you on Twitter a lot?

You can sometimes did you see that BBC interview?

Yeah, he manhandled that.

Yeah, dude, he was on the softball thing.

That was face-to-face, too.

Yeah, yeah.

Elon is different.

Yeah, bro.

Did you take on John Morant?

Ooh.

I don't know who he is.

Okay.

Basketball player.

Oh, no, dude.

Sports off the middle.

I just, I just, I mean, I like sports, but I don't like watching sports.

Okay.

I have this like inside joke with John that I always tell him like I can dunk on him or like beat him at 1v1.

He doesn't believe me, but like we should, we should try.

We should play, man.

How tall are you?

Five foot one.

Okay.

Yeah.

So you're not in the four club.

No, thank God, dude.

No.

He's like, you could be a baseball player.

I could be something.

There's some short.

Spud Webb was, what, 5'6?

Yeah, he was probably the shortest.

Okay.

Yeah, yeah.

He played basketball and he could dunk at 5'6.

Damn.

Yeah, you got some work to do.

I do.

You're out in Vegas a lot, man.

I see you eating at nice-ass restaurants.

What are your favorite places out here?

I like, probably my favorite one is Villa Azur.

So that one just kind of opened up like four months ago.

I've never heard of that.

Yeah, I haven't heard of it.

It's really dope.

It's kind of like, you know, like club vibes meet like, you know, fine dining.

I don't like going to clubs, but I like going to clubs.

I like going to dinner where it's like, you know, music's bumping, like, champagne comes out.

Like, Jing and SDK.

Yeah, exactly.

Well, SDK is, I feel like a little down there compared to like Villas or, you know, okay.

But yeah, like SDK's pretty loud here, man.

Yeah, it is loud.

It is SDK.

You like it?

Yeah, I think it's good.

Yeah, yeah, SDK is good here.

So why don't you go to clubs?

I just can't stay up that late.

Like, I fall asleep at 9:30.

You know, whoa, yeah, I do.

So, when do you get up?

I get up like at 6.

Okay.

So, that's what is that?

That's pretty normal.

That's not bad.

What time do you wake up?

It varies.

Last night I went to bed at three.

I woke up at eight.

About the same, yeah.

I did the same.

Some certain nights are flying in.

Certain nights I just can't.

I just can't.

My brain is just wired.

But my philosophy has changed on sleep because I'm following Brian Johnson now.

Yeah, Brian Johnson stuff.

So he sleeps at the same time, gets up at the same time.

He said that's the most important thing.

Yeah, I'm big on naps, though.

Yeah.

Naps are sometimes you wake up more tired.

So

you hit or miss, you know.

One time I took a nap.

Well, recently, I took a nap and I didn't wake up until 10 at night.

Yeah.

I hate those naps.

I hate those.

Long ones.

You don't put an alarm or anything like that?

I was like, I'm going to take a quick nap.

We went to bed at four.

Yeah.

Damn, you must have been tired that day, bro.

I was so mad.

Because naps, you can only take, like, you're supposed to take like 30 minutes to like two hours or something.

Yeah, right.

Yeah.

To get like optimal.

Yeah, I needed to.

I needed to catch up on stage.

Yeah, sure.

I saw you had,

did you have Neil Patel as a client at one point?

not as a client, but I was kind of like interning for him.

I sold him, um, I'm kind of a big deal, um, dot-com.

So, oh, that's his like LLC.

It was his LLC before he had the domain.

Okay.

Um, so that's kind of like you know, one thing I did with him, but yeah, I was interning for him a long, long time ago.

He kind of got my foot in the door, you know.

So, you would recommend people to intern that are looking to get into 100%.

There's like this big notion nowadays that, like, I need to get paid for my work, you know, or it's like, um, yeah, I think if you really want to like kind of move up and level up, you should, you should intern with high-level people.

You feel like you aspire to it's practice yeah yeah and then i remember i emailed garyb trying to work for him for free well having those he didn't respond but i had that mindset too those people open up doors yeah so it makes it like afterwards makes it easier for life is easier for you because you're connected to them people expect like i don't know like 20 bucks an hour 25 bucks an hour you know when like the stuff that you get from them is way more valuable exactly

yeah how many hours were you um in interning or weekly or daily i mean i work i think i was like two three months Oh, so you worked too, though.

You had a job, too.

No, I didn't get paid.

It was like a, it was like a job, but I didn't get paid.

No, you so, but outside of that, how did you pay your bills?

Oh, I was doing website design.

Oh, okay.

Yeah, that didn't pay the bills either, though.

Yeah,

Neil's come a long way, man.

He's got 600 employees now.

We just had him on last week.

Yeah, he lives here now.

Yeah, he lives here.

So you have 47 clients paying monthly.

The cash flow must be super nice.

How are you reinvesting the money you're making?

Dude, I'm not.

Like, I should be.

What do you mean?

You know,

stiffen?

Like, Sean has put me on so many, so much stuff, you know, and I always get to it so late.

Like, everything, the whole craze, like everything that he's done from like crypto, he's always like, hey, bro, you should do this.

And I'm like, okay, you know, I'll get to it.

And then I see him blow up or I see him make so much money into it.

And I'm like, hey, I should do this.

And then, you know, it's fucking good.

He's going into the next one.

Like, like tits when we invest in it.

Yeah, tits.

I actually didn't make money on that one.

Yeah, yeah.

But a lot of friends that I know did.

Yeah.

Well, that one dude, I forgot who, what's it, what's it John?

The one dude that like dumped everybody when everybody kind of invested.

Oh, yeah, I remember.

Are you talking about tits?

Yeah.

Yeah.

I forget his name.

Was it?

I don't even want to say it.

But yeah, I know what you're talking about.

Yeah, dude.

Everybody was pissed.

Yeah.

I left the chat that day, I think.

Yeah.

You said you left the chat.

Bro, because like people were...

It was my chat, but I wasn't the one that dumped.

No, yeah.

So people were coming at me a little bit.

Because everybody would tell me, like, hey, like, this is a good coin, you know, for you to kind of check out.

And everybody's like, okay, cool.

Everybody kind of invested.

And, like, one dude knew that everybody invested.

It's what he dumped so hard.

He made like 400 grand, like, yeah, off of all of us.

Wow.

So, and that's every shit coin.

He tanked it for sure.

He tanked too.

And then, obviously, when he tanked it, everybody else was like, What the hell to get my money?

You thought it was Sean, huh?

No, no, no, no.

I mean, some people put blame on me because it was in a group chat that I owned.

It was just a DGen chat, a bunch of straight degens.

Crypto was an interesting time during that coin run.

Yep, there was a lot of money to be made.

Yeah, there's there's still money in crypto.

There still is.

Coin to be back.

Yeah.

I'm not touching it this time.

I lost so much, dude.

Yeah.

But you made a lot.

I made a lot, but I lost a lot.

And I lost even more when Celsius went bankrupt.

So I really didn't end up making that much.

Yeah.

Yeah.

So what's next for the PR agency?

Hopefully I want to I want to like so do you know Chris Winfield?

Yeah.

Yeah.

So they exited their company.

Nice.

So I kind of want to do something like that, you know?

I want to be more like the New York City firms.

Right now, we're more like a personal brand firm.

Yeah.

But I want to be the firms that are like, like Richard Raymond.

Yeah, exactly.

Exactly.

So I asked them to come down to Vegas so I can interview him.

So that way I can ask him a lot of questions about that.

That's the trick, man.

Podcasting is powerful.

Why did you start your podcast?

I started mine to kind of get, it's just, it's just a network builder.

So a lot of people love that studio.

So because of that, I get access to people that, you know, would not normally come.

It's the nicest studio in Vegas.

Yeah, dude.

I think so.

No no offense to mediographers but they spent like what 600 six mil six mil yeah blue wire i haven't seen the uh what where is it in the wind oh yeah i see i see blue wire yeah yeah yeah six mil on it man oh you can't really compete with that

it's a lot and and it's a win so like you know the hotel is gonna yeah they put in a lot of a lot of money do they let uh the guests stay in the rooms uh i think so yeah yeah that's that's a no-brainer just stay in the wind come on the pod for now they have beer they have water They have like, you have like three, four guys.

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You know, running the cameras and the back-end stuff, it's really good.

What made you want to get into like PR?

It's kind of like the easiest money I ever made.

So, like, what if I did it?

Straight enough, answer.

The easiest money I ever made.

Dude, back in the day, PR, I don't know if it still is, but PR was so lucrative.

That's how I made my first money.

It was expensive.

Some of my first money.

Dude, yeah.

Yeah.

I mean, people selling verifications at that time.

People need PR.

I feel like PR is important.

It is.

It gets you started deals.

It gets you in the door.

People Google you.

And then they can, you know, they can

make you something.

If you want to be something, you can be made into whatever you want to be.

Yeah, dude.

We fake someone's success by using PR.

You know, it's like some dude, dude, some 21-year-old that sold his company for like 100 million.

He actually didn't sell his company for $100 million.

He sold it for $100, right?

Yeah, basically, dude.

No,

basically.

Yeah.

No, yeah.

He was.

And you didn't know.

No,

he waved the $3 million check in my face.

So he was like, hey, bro, if you get me pressed about this company that I sold, I'll buy out your business for $3 mil.

All right.

Say less.

So I got to work.

And yeah, he got on everything.

Forbes, everything.

Yeah.

He started connecting with Ryan Blair, you know, who sold his company for like $760 million.

Gerard Adams, company for $50, and just like that.

Right away, he started getting in contact with people.

That's why PR is important.

Yeah.

That's why it's important.

PR gets you banned.

Yeah.

Like, you know, it just controls the narrative.

Yeah, it does.

Look at Andrew Tate, Donald Trump.

I mean, even if something bad comes out, PR can flood the internet with good stuff.

Yeah.

Yeah.

Yeah.

So

do you believe in that quote where all presses could?

I don't believe in that.

You don't believe in it?

Why?

That's the.

I mean, like, people have literally gotten canceled, you know, from people.

But that's now, though.

Like, the council culture is so corny to me.

Yeah, so it's almost like you can't make a mistake.

Yeah.

That's what council culture is being perfect.

Yeah.

Bro, how?

Yeah, that's impossible.

That means you're one word from being counseled.

I'm one word from being counseled.

You're one word from being counseled.

Yeah.

And like, apologies aren't enough.

Like, when do we get when they go off to the sponsors?

That's when I feel like it's a bit too far.

Well, because the the sponsors are dropping you like that so because you're ruining their livelihood they're they're a part of it yeah you know so it's like well they're a part of it to protect their you saw what happened to a beer company yeah yeah yeah yeah so they don't want that to happen but like yeah yeah they lost

i mean yeah i'm not for cancel culture but you know

yeah i'm just not

i'm just not into that either yeah you know well it's just with where with the with the beer where they messed up is that they were you know they've marketed all these decades as you know this drink and then they shift the narrative and i don't think they did it on purpose of trying to offend anyone they just did it to kind of try out any base the equality on it right but they hired a woman like a new woman and there was a marketing team to actually actually handle that so that was her thing i don't i don't think she was expecting that to be the outcome no

and even then i don't think but weiser should be canceled yeah yeah it's just bro it's they lost six billion bro yeah but get it get it back Like, why are we counseling them?

Like, what?

So many other worst.

Everything's bad for us.

Obviously,

beer is terrible for you.

No, the biggest thing that they up on is like, because I agree with you, they shouldn't have canceled them, but

it's like they don't know their target market or what?

Like, that's not their.

Obviously, their demographic and target market is male.

Men coming home from work.

They've been marketing that.

They come home from work.

You put down your lunch box.

You sit on the couch.

You drink a beer.

And then they changed it.

They did a whole 180.

You know, that's not them.

They were probably just trying to attract a new audience and they thought it would work.

right yeah well they alienated the same audience that that they that they had for yeah but i don't think i think that's one day i think we're going to men are going to be back drinking but wise oh they're addicted to it yes it's beer you know yeah it was i'm not a beer guy are you no yeah if i've never used one i've never had beer in my life yeah you're not missing you've never had beer i've never drank a beer in my life he doesn't drink at all i don't even know what a beer tastes like damn i mean it's not that good you know nah it doesn't smell like it's good honestly nah

Anything canned in an alcohol setting is whatever.

I mean,

it's just, it's just not

no.

Yeah.

But I also, how do you feel about with,

are you into AI?

Yeah.

How do you feel about the voice thing?

The last

crazy.

I'm using like the voice.

Well, the jokes they're doing.

Yeah, but how do you

how

What can you do with the voice?

Like you can't patent your voice.

Yeah.

You can't trademark your voice unless the record companies start to create clauses in the contracts that tells the artists we own your tones.

Right.

And

or they could ban AI.

Like a country just banned it, open AI.

They did?

Yeah.

That's crazy.

It might have been Germany.

I got to check.

But yeah.

But how do you feel that's going to affect people's PR and brands and stuff?

Because now I can take your voice and

basically make you say.

And honestly, like, and this is just my personal opinion, but you know, the um are you into like the andrew tate thing this i am in i with andrew tate so like that uh um that voice message or whatever didn't really sound like andrew tate when he was talking about i don't know what he's what he said or so that wasn't real i mean that's just my opinion i have no i have no which might be real um it's the one where he's talking about like um

he it's it's it's like back in the day and he was talking to this girl and talking about how like he was gonna hit her i don't know exactly happened but okay like it just didn't sound like him did he confirm or deny it no he never i mean he was in jail.

He thought, like, it's kind of hard to never spoke to him.

Do any of that?

He's been quiet, man.

I thought he'd make a statement when he thought he'd go on like emergency meetings and start terrified.

Wouldn't you be terrified?

They must have done something to him.

Yeah.

Sean, they literally

let you out for months.

Say it if you want to.

So you think he's not coming back?

I don't think we're going to get the same guy.

Wow.

That's what I think.

I think he's going to come back, but

I think we're getting a different guy.

Wow.

He can't load a gun.

He can't shoot it no more.

It's, It's, it's, he's, he's witnessed the power.

He's felt it.

And he, he knows that, yo, I'm only as

the only power I have is none.

I mean, we don't.

He got humbled.

We like him.

No, I think he's a.

See, when it comes to your power and your exercising that, I don't think you can put, you, you're just, you are who you are.

Yeah.

You know, I don't think he was, you know, I think he was just a man's man, you know, obviously, but I think he felt their power.

Yeah.

And that's what scared him.

He's like, yo, you guys can put me in jail with rats and roaches for months and not have any charges and probably threaten them and say this, that, and the third, bro.

But I don't know.

I don't think we're going to get the same.

I think he's just waiting.

I think he's playing right.

No?

We'll see what happens.

But back to the all-presses is good press thing.

Like,

Tate pulled it off, man.

Yeah.

Like, he's making 10, 20 mil a month and all the press was terrible.

So I think there's another side of the argument, you know?

I agree.

But a lot of his audience is like people that can see through the though, you know, people that see that you know, some media is misinformation.

Not everybody has that same, you know, there's certain demographics that like believe everything the media says, right?

I think that's shifting, though.

Yeah, oh, yeah, 100%.

I think I can't even say the word because video will get shadow banned, but you know what I mean.

Yeah, just don't say it.

Yeah, just start with an F, yeah.

Oh, man.

But, um, yeah, moving on.

But nah, that's um,

yeah, that's that's that's crazy.

I

like those guys.

I just think that um I just think we've seen the last of them from uh but what about Sneeko?

Who's Sneeko?

You haven't seen him?

He's like his disciple.

Oh, he is, yeah.

So he's coming up too.

He's coming up.

He's been

what?

I see him every day.

I know.

I see him all the time.

He was with Kanye when Kanye was like trying to, like when he was with Nick Fuentes and they were with Alex Jones and something like that.

You know, yeah, you're not.

I haven't seen Sneeko yet.

What?

No, so so he's about Fresh and Fit.

Yeah, yeah, yeah.

He's with them all the time.

Yeah.

You've probably seen him.

I probably seen him.

I probably just didn't know.

What about Fresh and Fit?

He goes like this.

He goes like this, and then he wears glasses and looks, you know?

That's Keith Lee does that too.

Keith Lee does that.

What do you think about Fresh and Fit?

I like those guys.

You like them?

I like them.

I think they're a little too harsh, though, on the women's stuff.

You think so?

Yeah.

Why are you

because

a lot of their messaging from what I can tell is like

women kind of put themselves too much on a pedestal.

You know what I mean?

You don't think that's true?

I definitely do think it's true.

Okay.

But I think that the way that they do it is a little harsh, you know?

So, how are they supposed to present it?

Well, in a way that would make sense to women.

It'll never make sense.

Once you take them off a pedestal, that's going to make sense.

You ever said no to the woman?

It's tough to generalize, too.

It's tough to generalize all women, too.

Oh, yeah.

I mean, you can't blanket all women.

I think they're speaking to a certain percentage of women because not all women are like that.

And I say that all the time.

Yeah, they're not all.

They don't even think they're, I don't even think their audience is women.

You know, I think their audience is more men.

Women watch it, they can get mad, fear,

yeah, get reactions to all that.

Yeah, dude, it's been a pleasure.

Any closing comments where people can find out more about you?

You can follow me on Instagram at Ulysses.

That's it.

Thank you.

Fire handle.

Wayne, you can follow me on Instagram at the Creator.

It'll pop up somewhere.

Sean Kelly here, Digital Social Hour.

Thanks for tuning in, guys.

See you next week.

Peace.