Humble Beginnings, Growing Up & Using Social Media to Make Money I Nestor Gutierrez DSH #450

How things have worked in my life, it's like it's always been for a reason.

Later when I look back, it's like I realize like, damn, I'm so glad I drove down that road.

You know, it was a detour and I ended up passing by the shop that I now own.

Had a great relationship with the owner and four years later, I got the opportunity to buy the place.

So now Rancho Express

is my business.

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All right, guys, we got Nestor Gutierrez here from Rancho Express Lube.

Thanks for coming on, man.

Thank you, Sean.

It's a pleasure to be here.

Yeah, it was good connecting with you at Aspire.

It was amazing.

It was an amazing event.

Yeah, you said you're from LA, right?

I'm from Rancho Cucamongo, California.

Okay, so you've been out there your whole life?

No, so actually I'm from a rural area up by Lake Tahoe, Colville, California.

Very small town of 400 people.

And I moved to SoCal in 2014 for school purposes.

Yeah.

And I know before you were in that town, you were an immigrant, right?

So you had to come here, learn English.

Yep.

Yeah.

So I came to the United States at the age of eight.

Damn.

Yeah.

Yeah.

Where were you from before that?

I was in Gualajara Jalisco.

Okay.

Yeah, Mexico.

That's a big difference.

Big difference.

You know, like you go from,

you know,

being

very poor,

you know, walking in the streets with no shoes and not having enough clothes, you know, just shorts on pretty much.

You come to the U.S., it's a little bit better.

But, you know, when we first moved over here, it was a very small, small house.

It had no rooms.

It was just one big, like, a living room, you can say.

Yeah.

But we had to make it work.

And I had another sibling, you know, so it was tough.

You had to adapt.

But growing up.

Over here was it was one of my toughest moments because I didn't know the language.

Yeah.

You know, I was very, for the first month, it was very tough on me because I felt very

like

useless, you can say, because I couldn't communicate to other people.

And it really got to me.

I was depressed.

I would cry.

And it was like, at what point am I going to learn this language, you know?

And it was one of the toughest moments in my life.

But as I started learning, you know, words, I started getting more comfortable.

And it worked out, you know?

It worked out.

So I'm grateful for that.

Can't even imagine that because having to come here is already hard.

But now you're in a town of 400 people where everyone knows each other and you can't even talk to them.

And then just being the like, it was a community that, like, you can say, like, there was only another three Mexican families, but in the actual school, I was only one in elementary and there was two other Mexicans in high school.

So it was

even worse, you know?

Yes, you had no one your age to talk to.

Literally no one.

So I'm grateful for that because it forced me to learn the language faster.

Yeah.

So that's the only good thing about that, but you know, going through the motions, it was, it was very complicated.

Interesting.

And then you go home home and then uh you know my it's not like my parents can help me on the homework they don't know the language they don't even know so it was even worse you had to figure out the mathematic problems on your own yep why did your family pick that specific town because that's such a random um

it's a it's a question i always get asked and it's because uh my dad had already came over here to that specific town like three years prior to that so he already had a secure job so that's the reason why we we followed he we came with him yeah what was your relationship with your dad uh really great till this day oh nice yeah he's like one of of my best friends.

Okay.

That's a rare answer.

Yeah, yeah, yeah.

I know.

It's a very rare answer, you know, and I think it's like

it got better when we moved over here because one of the things he wanted us to come with him because he would be spending like about 10 months in the U.S.

and he would go back for like two months.

So when he would go back, it's like, who are you, dude?

I'm not used to seeing you, you know?

So that really hit him.

Like, I wouldn't call him dad because I would never see him.

Oh, wow.

Yeah.

So you didn't call him dad.

I would call him by his name, you know,

because

I was growing up without seeing him that much, you know.

Holy crap.

And they really got to him.

And that's when he's like, you know what?

I need you guys to come with me now.

So

when we came over here, like, I think we only became closer as a family because that's the only people I really talked to, you know, my parents.

Right.

And my little sister was only two at the time as well.

So.

that was our little circle.

And growing up, even in middle school, like he works in the fields.

He's an agriculture worker.

So he'd take me.

So

outside of school, like in the summer, like we would always be together.

Obviously, you know, working with your dad can be complicated because sometimes, you know, like they try to

really get you to work really hard and like you get in little arguments, but like, I'm grateful for that because that really helped me become the person I am today.

So, you were working a lot growing up, just like I said, like I'm talking about, like in high school, I would, you know, I would go to school, I would play sports, I played football.

Uh, after practice, I would go do yard work for the last like two or three hours a day to make some some money help my parents and

during the summer when we were out of school I would work full-time with my dad and that's where I would make good money because you know I would work about 10 hours a day even on Saturdays

sometimes Sundays and I would pick up garlic and one of the reasons why

like I

was you can say I was like kind of not really forced to to work because I didn't really have to but just for me was the motive seeing my mom out in the fields picking garlic.

I'm like, that's disrespectful.

Like if my mom is doing that, like I should be doing that, you know?

Yeah.

So that was, she was setting the example on that side, you know, because my mom was working like, like, bless her heart.

Like, she would wake up at four in the morning.

Damn.

You know, to, to, to go to the fields because, uh, you know, you want to get an advantage before the sun comes up.

And then we would go home like around like 12 p.m.

to, to eat lunch.

We would go back to the fields around 2 p.m.

until 7 p.m.

Holy.

She still had to go home.

She still had to cook.

She still had to wash dishes.

She still had to be a wife and a mother.

Yeah.

And it's like, damn, like, there was no, no rest, you know,

nuts, dude.

It was very, very crazy, you know.

So now it's like, I really cherish the moments.

Yeah.

Shout out to mothers out there, man.

Absolutely.

Especially ones that are working that hard.

Absolutely.

Physical labor.

So were you doing physical labor up until college?

Up until college, yeah.

I was doing uh physical labor, um, doing, you know, just driving tractors, doing um uh like landscaping things, picking up rocks, whatever was there to do in the ranch, I would do it, you know.

And then when I went to uh,

so I had a decision to make before I went to SoCal,

once again, I couldn't really go to college.

I had no grants.

So

the closest university was University of Arino, UNR, or go to San Francisco to a community college.

San Francisco was about three hours away.

So I'm like, I was like really shy.

I didn't want to go that route because I didn't know anyone.

So then we looked into SoCal, where I did have family.

And I'm like, you know what?

I feel more comfortable going to SoCal.

I'll go to SoCal.

And that's why I ended up going to Chafee College in Ranchicukamanga because of the, they had the automotive program.

Other than them, like it was really rare back in that time, 2014, for any, any school to have that.

Not a lot of schools had it just for the reason because of UTI.

Everyone wants to go to UTI because they promise you so many things, but at the end of the day, they don't really become a reality.

Sounds like college?

Yep.

Yeah.

So I ended up going to Chafee College

for three years.

And it's crazy because how things have worked in my life it's like I it's always been for a reason and

later when I look back it's like I realized like damn I'm so glad I drove down that road you know so quick story I was going to college I was coming back and there was a detour yeah there was a detour and I ended up passing by the shop that I now own but at the time I looked left and I saw that they were hiring

and

I stopped by didn't have a job you know I was going to school under the California Dream Act and

I I applied and right off the get-go, like the manager was racist.

We're not hiring.

Oh, wow.

I'm like, well, there's a sign that says you're hiring.

And then the owner comes out.

He's Latino as well.

He's like, what do you mean?

We are hiring.

Let me have an interview.

We had an interview.

The guy liked me.

He took a shot at me because I had no experience in that industry, you know, like professionally.

So he took a shot on me and I told him, like, you know, just teach me what I have to do.

I have a great work ethic.

I won't let you down and I'll show you what I'm made of, you know?

So gave me the shot.

A month later, my life was miserable.

Once again, the manager is really racist.

They treated me like crap.

I would do everything in the shop, but I was, I was not, um,

I was not going to work, waking up excited.

I hated my life.

Right.

It was miserable, you know.

So it got to the point where I told my dad and my dad's like, you know, just go ahead and quit.

Come over here during the summers, keep doing the thing, you know, working and we'll make something work.

And I put my two-week notice.

The owner said, why, why do you want to quit?

I'm like, it's my word against their word, you know, but I didn't even want to tell him, you know.

And at the end of the day, I ended up telling him, he was an absent owner.

He didn't really see what was going on at the time.

And

he started realizing that

there were the ones that were always smoking in the back.

They weren't doing nothing.

I was doing all the work, you know, from

under the car, on top of the car, like the whole process was through me, you know, and they would go tell him the complete opposite.

That was Lacey showing up to work, like complete opposite, you know?

So it all worked out, but it was all thankfully to that one detour that uh was on the street and um had a great relationship with the owner and four years later he i got the opportunity to buy the place so now rancho express uh is my business holy crap what a story man yeah all from that detour all from the detour yeah so he fired the manager for you he fired the manager a month later damn yeah and he he just hired you so the fact that he picked you over yeah yeah yeah the manager was probably there for exactly you know uh the manager i think he was there for like a year and a half already and then the assistant manager was the brother oh wow yeah so we had to fire both of them hired to fire both of them it was it was crazy it got ugly but um

the owner he mean till this day like we talk about it he's like he's like it's something that i always see in people he's i saw it in you i trusted you and i i saw a lot of potential in you that's why i took the shot and and look like I just passed it all over to you, you know, so really grateful for that guy.

You know,

I wouldn't be here if it weren't for him, you know.

That's incredible.

Sounds like you dealt with a lot of racism growing up absolutely yeah that's pretty crazy i dealt with some but nothing to that magnet yeah no yeah it was it was bad but like um

i think the hardest times was like like middle school and high school that was the hardest time because when i went to college i i really stopped caring i'm like you know

forget it like it is what it is yeah nothing's gonna change you know so i had to adapt with it now it's like i use that uh to my advantage like showing people like hey you know like if i can do it like like you can definitely do it too yeah you know yeah i think it was was bad because your town only had 400 people.

So like, you can't even run anywhere.

You're just forced to deal with these people.

Exactly.

Now when I look back at it, I'm like, hey, so who's laughing at me?

You know, it's like, I'm the one that made it out of the town.

I go back and there's still some, some kids that graduated.

10 years later, they're still working, you know, and in the local like burger places and little coffee shops.

I'm like.

That's not an interesting life worthy, in my opinion.

It's just like, not like, well, like, you just, like, there's other things outside of the little place, you know, like you have to go out there and explore.

But people don't even know.

People don't know.

People that are stuck to the usual life, you know, like it's crazy because some of those people that I'm talking about, like, they haven't been out of the state.

Wow.

They haven't.

The closest thing is maybe like a SoCal, but that's it.

Crazy.

And it's just, I don't know how some people can do that, you know?

No, traveling, you learn a lot, man.

I try to leave the country every year.

Yeah, it's the best thing you can do.

I love traveling.

You know, I love, I have a family and we love going everywhere.

Yeah.

So you got that job.

And was it good money those first few years?

Honestly, it wasn't.

And I've never been one to do it for the money.

When I was working for him, I had a lot of offers from like Mercedes, BMW, Audi dealerships that they were local.

And it's because of the professor that I had up at Chafee College.

He had a lot of contacts in the dealerships.

And I would always get offers.

But I almost...

did take one offer that was almost like $10 more of what I was getting paid at Rancho Express Loop.

But the only thing that stopped me was the fact that over here, you know, know, I was the manager.

I did my own schedule.

You know, I was going to school full-time, also working full-time.

So it was a lot to handle.

So I'm like, if I go to a new place, they're not going to be respecting my hours.

So that's one of the reasons I stayed.

And I'm glad I did because, once again, I wouldn't have gotten the opportunity.

Yeah.

Wow.

And you own it four years later.

Yeah.

Yeah.

Four years later.

You know, so I've been the owner since August 2020.

And I mean, we're talking about times.

Another crazy time.

Yeah.

You know, I

started the business.

You can say I took the business that was built and i just took it to a whole different level

where do you go from here now uh so right now uh the the main goal is to make it a franchise i want to open about at least 250 uh uh stores yeah in the us you know so that's my main goal how many are there right now just that one just one right now i'm working on opening another potential store within the 20 mile radius from there and what do you think makes your your store better than others because there's a lot of these right you know there's The biggest thing in the automotive industry, it's burn.

It's burnt.

Everyone knows knows mechanics as crooks

because it's just how it is, unfortunately.

There's a lot of people that lie.

They take advantage of people, women and men, they take advantage of people, you know.

So when the reason I got in the automotive industry is because I wanted to help my parents when they needed car repairs and I wanted to fix my own cars to save money.

That was the main reason.

But once again, as you're moving forward, you start realizing more things.

And it's like, okay, like there's people like big companies like, you know, Jiffy Lou Valvelline

everyone knows them you know quick loops everyone goes to them because they see the ad you know on the new on the on the magazines on on uh

on instagram on social media but their model is to give you a discount you go and they give you a very crappy service and then they mess up your things they mess up your cars well like for me it's like if i can if i can help you stay safe on the road you're gonna keep coming back to me right because i'm being honest so I focus on honesty and I focus on giving them things that no one else is doing.

Like I do digital inspections, I explain everything that the car needs.

I don't focus on any sales that are going to come later

and are going to come and bite my

because if I mean making money now is projecting you for failure in the future.

Wow.

So you're thinking more long-term, more cost.

I'm always thinking about long-term, you know, because the way I see business, business is really like customer service.

You have to make sure that the customer is satisfying your product.

Yeah.

The customer is satisfying the product, they're going to go do word to mouth, which is the best marketing that you can ever do.

So that's what I focus on.

I want my product, I want the service to be as perfect as possible.

You know, so from the moment that they give us a call, that has to sound amazing.

You know, the moment they come in, the way we greet them, it has to be amazing.

The way we service the car has to be amazing.

You know, it has to be very,

we're in a good place.

Like we're surrounded by shopping centers, so it's very convenient.

We have restaurants.

We have a lot of things, you know?

Yeah, super convenient.

There's a car wash next to us.

So we want to make sure that they just drop it off.

They're in good hands.

And once they leave, like, we've got to make sure we made an impact in at least one thing, you know.

If it was a quick service, they love the way that we care about them.

We ask questions.

How is the day going?

We focus on the relationship.

Because no one's going to go to a shop excited to get an oil change.

Yeah.

To change your brakes.

That's true.

To change your tires.

Not the same way when people go to Louis Vuitton, they're excited because they know what they're getting, but no one's going excited to an auto-repair shop.

So

it's been going great.

And I've invested a lot of money also in mentorships.

I'm also a 10X business coach with Grand Cardone.

Oh, nice.

So my first investment with Cardone Ventures

is a reason why I'm at where I'm at now.

Yeah, mentorship is huge.

Yeah, it's so huge.

So that has to transform my business.

I'm glad I've invested a lot of money in this because I don't think I'd be where I'm at right now

at that fast rate.

You know,

I would probably see it maybe in a couple of years.

Yeah.

But it has opened my eyes so much.

I'm only 27 years old and I see a lot of potential in it.

That's the thing with mentorship.

It accelerates the growth.

Absolutely.

Most people aren't willing to pay certain prices though.

Yeah, unfortunately.

And grand ain't cheap.

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Well, click the application link below in the description of this video.

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No, no, no, he's not.

Yeah, he's been awesome.

He came on.

He's seen him.

I was seeing the Gran and also Brandon, huh?

Brandon Dawson, yeah.

He's another shark, too.

Yeah, Brandon Dawson, man.

I learned so much from him.

Very grateful for both of them.

So, yeah.

Yeah, I paid a ton for mentors, and it's always worth it.

Even if I don't see a direct ROI, just the knowledge that I'll use later.

You know what I mean?

It's always going to come back and return at some point.

Right.

The connections, because these guys are super connected.

Exactly.

Yeah, you can make money with good connections.

That's why I go to these events that I saw you at.

Because I'm spending thousands for hotel, flight, and everything, but I know I'll make it back in connections.

You never know who you're sitting next to at an event.

Yeah.

Dude, I was sitting next to the second smartest guy in the world at that event I was at.

See, look at that.

I mean,

where are you going to do that?

Nowhere, you know, nowhere.

Yeah, and

people don't see that because maybe they haven't attended their first event.

They're shy of talking or they don't believe in it.

But it's crazy how much money how much success sits in a room full of uh like-minded people you know like that so i just like i i've been doing so much networking in the past year like just this this month i've gone to like eight different conferences wow just this month just this month holy crap you know last week i went from san diego to la now i'm here and then i'm going to florida on monday and then before monday um this week i'm also going this week into newport i have another event so it's like that is nuts man i keep meeting a a lot of great individuals.

They're opening more doors for me, connecting me with more wonderful people.

And it's like, I'm loving it.

I love it.

Yeah.

And 10x GrowthCon's coming up, right?

That's next month.

That's next month, yeah.

Yeah, I'm going to try to go to one of that.

I haven't been to that one since the second one.

Okay, the one in Vegas, actually.

At the Luxor.

Were you at that one?

I did that virtually.

Okay.

Yeah, yeah.

Yeah, I was at that one.

That was my first conference ever.

Oh, yeah.

Changed my life, dude.

Yeah, man.

It's just so much value in them.

Yeah, he knows how to run a good event.

Shout out to Grant.

I know he gets a lot of hate, but

you got to respect the way he markets.

Yep.

I mean, he gets more hate than anyone I know, but at the end of the day, just look at what he's done.

So, I mean, it's a different style.

Yeah, I like that.

Any other mentors you have?

Yeah, I have Albert Prisciado.

I know you know him.

Yeah, he's been on here too.

So he's one of my really close mentors.

We do a lot of things together.

I also have David Meltzer, another really great mentor.

I had Andy Ellie as well.

Those are like the main, main ones.

Yeah, you're in good hands, man.

Yeah, thank you.

That's cool to see you willing to invest that much because all these guys are charging a lot.

So, yeah, absolutely.

You know, last year I spent probably about 300,000 on

crap.

Yeah.

This loo business is killing it then.

Yeah, yeah.

Yeah, yeah.

Like,

I'm so glad I have because that first investment with Grant was crazy.

Like, it was like

50, right?

No, it was 40,000.

Jeez.

It was 40,000.

And like,

I've never spent more than like $2,000 on something like that magnitude, you know?

So it was like, it took me about two weeks to think about it.

And when i finally moved forward it's like i was scared as hell yeah super scared i didn't know what to expect from it i was super shy going in there like i had mixed emotions you know so after i came back i'm like i had to come back and i'm kind of making my money back now you know so that was my mentality like getting everything i learned and uh putting it into work and uh within 60 days i made my money back wow i think a lot of growth comes when you're discomfortable uncomfortable or whatever absolutely your back's against the wall i put 100k in a mastermind once and i knew yeah i need to make that back right like you have to, you know, there's no plan B.

There's no backup plan, you know, and that's the way I look at it now.

It's like, I've never been able to afford anything.

When I got the business, I didn't have the money to

buy the business.

Yeah.

You know, when I got my first truck, I didn't have the money to get the truck.

When I got the first, my first home, I didn't have the money.

I never had the money, you know?

So that's the way I look at it.

You know, I always put a lot of money on the line.

That way, like, it forces me to do the things I haven't been doing.

And then I get to it.

I'm like, damn, that was easy.

What's next?

I love that.

So that's really how I live.

That's cool.

Did you move your parents out to live around you?

Not yet.

So my parents are still up there.

There's one more sibling.

That's my smaller sister.

She actually is graduating this year.

It's crazy because so many great things are happening.

I was the first generation college student in our family.

And now she's also going.

She got accepted on a four-ride to Davidson College.

And it's crazy because she's a big fan of Steph Curry.

Yeah, that's where he went.

And since she was little, she's like, oh, I'm going to go to Davidson College when I'm older.

And now she's going for free.

So cool, man.

So she's moving out there.

So I'm trying to have my parents come and live over here.

That's cool.

She manifested it.

Absolutely.

Yeah.

What about your family in Mexico?

You talk to them at all or no?

Yeah, I do.

We do go often.

I still have some grandparents.

So I want to

take advantage of that as much as possible.

I just had my first daughter.

She's

a year and three months.

So we've been going at least what, three, three times since she's been born.

So,

yeah, we go as much as we can.

And And yeah, you know, just got to make life count and both on the business and the life side.

Yeah, you like Mexico better or U.S.

You know, that's a tough question.

Mexico,

it's always going to be my home, but I don't, I don't see myself living in it.

And U.S.

is my home because of the opportunity, you know, the American dream.

And there's just so much opportunity in the U.S.

that I never see myself going back to Mexico to live, you know.

But when it comes to, obviously, you know, I'm from over there, you know, so I love the food.

I love a lot of places.

I love a lot of things about it.

The food is damn good.

Which is delicious, you know?

I went to Ensin.

Have you been to Ensenada?

Oh, yeah, yeah, of course.

Dude, best fish tacos I've ever had.

Absolutely.

I'm with you on that.

I've been to a lot of places in Mexico, but Encenada, Baja California, it's like the best seafood that you can find.

I went to the fish market and ate at a restaurant that's not even on Google, probably right next to it.

Those are the best ones.

Oh, my gosh.

Dude, my mouth is drooling right now.

I haven't eaten all day.

That was amazing.

No, yeah, I'm with you on that.

You know, but the only thing that sucks about Mexico, obviously, you know, the cartels.

That's the main thing that if it weren't for that, I'd probably, you know, make something out of it going to Mexico.

But that's the only scary thing about it.

I just had Ed Calderon on.

Oh, yeah.

He was a police officer for Tijuana during the cartel war.

Oh, wow.

And he was giving me all the insights into that war, and it sounded so dangerous.

Yeah, super.

He said a lot of his colleagues didn't make it.

Damn.

Yeah, it's really bad out there.

I don't know if it still is, but.

it's it's really bad right now.

Damn.

Super bad.

It's it's like it's scary.

Yeah, that's something.

I don't know how people, you know, like

they have to make the best out of it, you know, but there's people out there that unfortunately, you know, they have to stick with it.

And then sometimes like they get like

taken care of and they have they have no choice than joining them.

Yeah.

So if you grew up in that environment, you might have even joined.

Probably be there.

Yeah, because they influence all the teenagers.

Exactly.

They influence them in a way that, you know, they, as a kid, you dream of having good things, and you look at them, oh, I want to have a nice truck, I want to have a nice home, and then oh, you can have this, you know, come work with us.

Yeah, and you get yourself in a black hole, you know, that you can't get out of it.

Damn, yeah, you can't ever leave once you join, right?

No, you can't, that's scary, at least not alive.

So, your dad really came and clawed you

to the U.S.

And you know, it's it was just life-changing, you know.

And

for him, he didn't really see maybe that wasn't really his biggest goal.

He was kind of like living

in the present, uh, but now he says he wants to go back, but I know he won't because it's just life is different.

You kind of get used to the things that you have, even though, like, right now, like, I'm not saying they're rich.

You know,

they're still struggling, but not as much as we did when we got here.

You know, I help as much as possible.

But

it's like

the sad thing is like

he's not going to be like one of those people that can say like, oh, you know, when I'm 65, I can retire.

You know, he has a little bit different scenario, you know, so he, the way he's done things, he's always invested money in Mexico because that's the only place he can invest, you know, so he has multiple properties.

Okay.

So that's why he says that he wants to go back, but I don't really see that happening maybe in the future.

Who knows?

But yeah.

I heard some of those properties are going up, especially in T1.

Oh, yeah.

A lot of properties, a lot of people are investing

in Cancun, in the beach cities.

It's good investments.

It's growing, you know?

Now in Cancun, there's a train also.

It's very, becoming very attractive.

So more people are investing in Cancun, Tulum.

So

really really good area.

Dang, you're making me want to go on another cruise to Mexico now, dude.

I miss it there.

Any upcoming trends you're seeing, AI or anything?

You know, in the automotive industry,

AI has held me big time.

And I feel like a lot of people are not aware of that.

I feel like a lot of people in the automotive industry, I'm a young entrepreneur, but I feel a lot of the

older business owners in the industry are falling far behind.

Mainly starting with content, they're not present on social media.

And they don't know what AI is.

They're not using it.

But you have to use AI.

AI has helped me big time in the industry that we're in.

Really?

How so?

And the fact that when we do content, I ask AI,

do me a post for brake service, do me a post for whatever.

And it gives me ideas.

And then I elaborate.

And then that's how I use it for social media.

And in the actual space, when we're doing jobs, like we tested out, like, hey,

how does this system work on this vehicle?

And it'll tell us and then we'll confirm with the software that we have.

And it's like, damn, like, it's pretty accurate.

Interesting.

Yeah, yeah.

Wow, that's cool.

Yeah.

Soon they'll be fixing the cars for us.

Yeah.

I mean, we have, I mean, look, we have

a bunch of robots coming out.

Yeah, they're already doing like

fast food stuff.

Yeah, yeah.

The other day, too,

when I was in San Diego last week, I was at an event with Greg Reed, and he had a robot, Mecca.

I don't know, you heard about it?

No.

Yeah.

So Mecca was created by

a Japanese individual, and he was there.

And it was crazy to see that in person.

What does it do?

It talks.

It talks.

Like it has a whole conversation with you.

Wow.

The eyes are cameras.

So it's like having eye contact with you, it's looking at the room.

It's describing what you're wearing.

It's

crazy.

It's mind-blowing.

I mean, soon they'll be just walking around like normal people, and then eventually you won't be able to tell.

Absolutely.

And that's something that they were talking about that in approximately 10 years.

That's fast.

In approximately 10 years, they said that there might be one robot per every fifth home, which is a crazy stat.

That is crazy.

And it's like,

it's obviously they're saying that because

in a form of delegating, like a robot can do a lot of things.

That way, you can focus on other things, you know, like maybe like cleaning the home or doing little things like that.

Right.

But

you look at the cost of it, it's like not everyone's gonna be able to afford one.

You know, right now, I think the cost for that one was $300,000.

Holy crap.

You know, so who's gonna go out there and buy buy something like that for 300 000 like not worth it yet they'll have to get to the point where tesla is now where cars are like 20 000 bucks exactly and then that one um it can't move it's stationary at the moment um it's like hooked up a bunch of things but like obviously still in the works but to see where everything is going i feel like if you're not um keeping up with ai and technology you're gonna fall very far behind i use it for the pod it helps me so much come up with questions find guests very helpful find viral topics very helpful you know like in the same thing in the business, you know.

Um,

just a year ago, I started doing the whole social media thing, you know, like doing a lot of reels, a lot of posts.

And when I heard about Chat GPT, I'm like, what the hell is that?

And I started looking into it, like, damn, this, this just made the whole process way simpler.

So now it's like, I try to post as much as possible, at least like one or two posts a day,

post a lot of stories.

And right now, my, my, my,

about 60% of the business that I have comes from Instagram

in the automotive industry.

That's impressive, man.

Yeah, you know why?

Because no one else is doing it.

Right.

That's true.

No one else is doing it.

Like, if you go on my page, like,

all you see is educational videos.

Like, this is how you do this.

This is how you do that.

This is what we have in today.

This is

how you do not do this.

You know, this is like how you lead up to these repairs.

You know, so people watch and they turn into customers.

They trust you.

I'm not going out there and I'm like, hey, guys, $15 off or $20 off.

I'm not doing that.

I'm not putting coupons on there.

I'm posting content and then they turn into customers, you know?

Yeah, I think you're building that trust in people.

Yeah, yeah.

So now when I hear people talking about the fact that, you know, you're not on social media, you're slowly dying.

I'm like, damn, I see that now.

100%.

I have to post daily.

Absolutely.

And then I'm in the industry.

I'm like, I'm so lucky because if not a lot of people are doing this, I'm just tripling down on it, you know, like making the best out of it.

Yeah.

And that's crazy because a lot of people, local people, are trying to do the same thing.

But, you know, Bradley always talks about it.

You are the content, no one can take that away from you.

You know, the way that you talk, that your expressions, the energy, like it's like something that you know, no one can duplicate on it.

Some people don't have it, and I was one of them at first, right?

I had to train into be someone that people will want to watch.

It's not like a natural thing to just be good on video.

Yeah, well, it's not my first few podcasts were awkward.

I mean, I agree, you know, like I hated being in the camera.

You know, just a year ago, I remember shooting my first reel.

Actually, it was in March.

And I only

did that investment because

i have a friend that said like hey you should be doing this i'm like ah i don't know i don't like the camera he's like no you should do it let's let's do a couple one

and uh we did a few and it went well and then i i i started getting a little bit more uh

um

you can say comfortable in the fact that i i saw like a lot of progress in the in the reel like a yeah a lot of views and and and shares and whatnot so it forced me to like get comfortable with it and like make the best out of it because i'm like like, I have to do this because of the business.

It's going to make me grow.

That was my mentality.

Even though I hated it, I have to do this.

I was the same.

I was scared of cameras, literally feared them.

Didn't want photos, videos, but now complete opposite.

It's like it becomes natural, you know?

So you have to be doing things like this because it's so important.

People are going to buy with who they see on social media.

They're on social media all day, you know.

You're consuming it.

Nestor, it's been cool, man.

Anything you want to promote or close off with?

One thing I wanted to share with you guys is I'm having the Infinite Growth Expo.

So, it's an event that I also created.

I want to be sharing my story.

I want to help other people, you know, scale their businesses.

And I've created a community.

It's going to be August 10th in Ontario, California.

The Infinite Growth Expo.

We're going to have David Meltzer, we're going to have Greg S.

Reed, and other great speakers on there, too.

So, I hope that everyone checks it out.

I'll try to make it out there, man.

And they'll link it below.

Thanks for coming on.

Of course, thank you.

Thanks for watching, guys.

Check out the event, and I'll see you guys next time.

Yeah.