This Man Will Help You Go Viral I Eric Thayne DSH #362

I just never did it for myself because content's hard.

It takes time.

It takes energy.

It takes a lot of effort versus like just put a dollar into Facebook ads and make two or three dollars or five dollars, sometimes ten dollars back.

You got to create content.

You got to do organic media.

Like if you don't publish, you don't exist.

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And here's the episode.

All right, guys, we got Eric Thane here.

He's generated over 500 million views for his clients, man.

How's it going?

It's going good.

How you doing?

Good.

Boise, Idaho, as well.

Boise.

Boise is great.

Repping, man.

I don't meet too many people from out there.

There's not a lot of people out there.

Born and raised?

No, no.

I've lived there for a couple of years now.

I was raised all over the place.

So I grew up in Arizona.

I was born there, lived in South Africa for a few years.

Wow.

Iowa, Ecuador, utah kind of all over the place damn i definitely want to hear about south africa and ecuador i'm into international stuff um why'd you choose boise though um we just love it we started going to boise because um you know russell brunson click funnels like we were in the inner circle and started doing stuff with them and flying out there for events and so after a few events of going out there and realizing like oh boise is actually kind of cool like we really like it here we like the mountains we like that area you know we're we're kind of based in utah so it's similar to utah but something a little bit different.

Got it.

That's what we thought.

That's cool.

Yeah.

Speaking of Russell, you spoke at Funnel Hacking Live, right?

What was that?

Like, must have been a huge crowd.

It was amazing.

5,000 people.

Jeez.

You just like the wall opens up.

You walk out on the stage.

How nervous were you?

I wasn't nervous at all.

Not really.

Wow.

The size of the crowd doesn't really make me nervous.

It's not so much that.

It's more so like,

do I feel good about the presentation that I'm giving, what I'm going to be sharing with people?

When you get up there on stage in front of people, it's not like you're not really looking at 5,000 people.

You're just looking at lights, right?

It's just a big room with a bunch of lights.

And, you know, I was well prepared.

So walked out there, did my thing, and it was fun.

Nice.

What did you present on?

What is it?

Short form content?

I was talking about short form content, about reels, about how to grow with reels.

But the whole message is not just, you know, here's how to grow with reels, but it's more like, here's how to really develop yourself as a person.

as a content creator and really like seeing yourself as a content creator where I feel like anybody can do that where it's not just like a lot of entrepreneurs just use content to drive leads into their business or something like that.

But then thinking about, well,

what does it actually mean to be a content creator?

What is the purpose?

And

how does that fit into not just the business you're in right now, but like your entire life, your mission, your purpose, your cause?

What are you going to do with that content?

What message are you going to put in the world?

What kind of impact are you going to make with people from your content?

Yeah.

I think that's a big sense.

And speaking of content, you grew 100,000 followers super quick with your content.

What were those videos that kind of took off?

Yeah.

so So the funny thing is my business started out completely run on Facebook ads so if you ever run Facebook ads right like

my very first coach was like here's here's how to run how to how to build a funnel and to run ads and book a call and everything like that so I built my business entirely on Facebook ads but you know everybody always says you got to create content you got to do organic media like if you don't publish you don't exist like you've probably heard that stuff before yeah and so you know if your whole business is built on Facebook ads and something happens, then like you're going to, you're going to go down with it.

Right.

And so, you know, for the longest time, I knew that I needed to create content.

I had created a lot of content for other people, for bigger brands, you know, hundreds of millions of views.

But like, you know how you can be really good at doing something for somebody else?

Yeah.

But then like doing it for yourself.

I just never did it for myself because content's hard.

It takes time.

It takes energy.

It takes a lot of effort versus like I can just put a dollar into Facebook ads and make two or three dollars or five dollars, sometimes ten dollars back.

Right.

And so I didn't for the longest time.

And then

what do you know?

Mark Zuckerberg came along and messed everything up with Facebook ads.

And, well, it was actually Tim Cook, right?

It was Apple that put the notifications on people's phones and made that happen.

And then, and then what happened is you like the ad costs went up like crazy and Facebook lost like 12 billion dollars

from that whole thing happening.

And then, you know, that affected people like us too.

And my business just crashed wow like we went from making millions to

in debt damn fast overnight

basically

so uh it was wild and it there was it was a moment there where it was around christmas time like it was probably the worst christmas of my life just

you know when you have kids you'll know like just not being able to spend time with them not being able to hang out with them like uh

just being stressed and anxious not even being able to join the holidays because it was just so Are you looking to start a new website?

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And so I made this crazy decision.

I was like, I'm going to shut off all of my Facebook ads.

And by the way, this was my entire source of business.

So this is everything.

This is what's supporting me, my family, my employees, like everything.

Completely shut it off.

And I'm going to go all in on creating short form videos on TikTok, Instagram, and YouTube shorts.

Wow.

And I did that, turned off the ads.

Day one, made a video.

Day two, made a video.

Day three, made a video.

Two months into my experiment,

I was still losing followers every single day.

So you know like Instagram, it tells you like, here's how many followers you gained today.

Here's how many you lost.

I was losing more than I was gaining.

And so I'm actually like netting negative for the first two months.

Right.

And like, I don't know that I'd ever been that consistent before, you know, while gaining followers.

Right.

So not knowing if it was going to work.

Month three came along.

It started getting a little bit better.

Month four, things started getting a little better.

I figured out like a system and like people and everything to help me to create content so I can do it consistently without me having to be there and be available to do it.

And then it was month five when it just took off like a rocket ship.

Within like a week or two, I went from not gaining any followers to gaining hundreds of followers a day

to eventually up to a thousand followers a day.

Like, you know, on Instagram, when you click on the heart notification and it pulls up your notifications, I would scroll all the way down to the bottom of that as far as I could go and it would stop.

And that would be an hour

of follows.

So cool.

Insane.

So that changed everything.

I mean, obviously, you know, that was five months in, and then a year later, I did it.

I published every single day for a year, did the whole thing.

By the end of the year, I mean, not only did it completely save my business, but also multiplied my business.

So my business, it's been two years now.

My business has doubled every year from creating content.

I haven't spent a single dime on Facebook ads.

No more donating money to Mark Zuckerberg in two years.

And

not only that, like just the opportunities.

I mean, you probably know this.

You have big social followings.

Like the opportunities that come up from creating content, from putting your voice out there, like the speaking gigs and the masterminds and then FHL in front of 5,000 people.

And like, and then that.

And like this, the reason I'm here, I don't know how you found me, but Instagram.

Yeah, from the content, right?

And so, and so you get these opportunities that come up.

And now people are inviting me to speak.

I'm consulting for companies like ClickFunnels, like Canva, um you know training their their video and their photo teams and all this stuff has happened completely changed everything for me just from that one simple practice of just creating consistent content insane and you posted once a day for a year straight yep and that led to you making over 600 000 right yeah so the first year i did about 300k from organic media completely Year two, did 600K.

So that was last year.

This year, we're on track to do well over a million.

Wow, just from posing content.

That is insane.

And it's way less risky than relying on Facebook ads.

Yeah, it is.

I mean, you got to diversify like anything.

If the Facebook algorithm changes something or they increase the cost of ads, that can completely ruin your business if you're dedicated to that.

Right.

And that's what happened to me.

But, I mean, the same thing's true of content.

You know, you can't put all your eggs in one basket there.

You got to be diversified across platforms, have an email list.

You know, a lot of people will use ads as well to offset some of that.

So, really, when it comes to marketing,

it's omni-channel, right?

It's all the different approaches that you can use.

Because one of the mistakes I made was just focusing on Instagram, actually, not YouTube.

But YouTube's actually, in my opinion, probably the most valuable social media platform for building a following.

Yeah, all of them.

I mean, if you're going to make short-form videos, you might as well put them on TikTok, Instagram, and YouTube.

And then the long-form videos go on YouTube.

And so all the different platforms have different

types of content that feel native on that platform.

So you just kind of hone in on what's going to work on that platform.

Absolutely.

So for people watching this looking to get into content, how much money would you say they need to start up?

You can start creating content with nothing but your phone.

So like I'm running one of my programs, one of my coaching programs right now, and there's a lot of people that are just making content on their phone.

Like you don't really need anything.

And so I always say that the best way to get started is just to shoot with what you have, get it done, like make the content.

And then from there, you can work on getting it, making it better and better.

But the first goal is to be consistent, right?

Because if you're not consistent, there's so many entrepreneurs out there that start creating content and then they will, they'll create content and then fall off after a couple of weeks.

So many podcasters.

Yeah, podcasters, short form video, long form video.

Like I did that for eight years.

Just like somebody said something at an event, like, you need to be creating content.

And I'm like, okay, I'm going to do it.

I'm going to go home and I'm going to do it.

Go home, start creating content.

And then what happens?

Another priority comes up, or I need to focus on this, or I'm going to do something different.

And then you change directions.

And the thing is, like, you ruin all of your prospects and all of your momentum of actually growing with social media when you stop.

So the goal is, like, number one is just consistency.

Can you stay consistent every single day for a long period of time?

A year, five years, 10 years, whatever it is.

Like, how do you figure that out first?

Because

it's, you know, if you like, you know, word play,

I call it consistency, right?

Because if you're an inconsistent person, the way to solve that is by building a system, right?

So I built a system in my business of people, tools, processes to get that content created.

Obviously, now we took that system, we turned it into an agency.

So now we do it for other people as well.

Right.

But that consistency is the first thing.

So if you're trying to create really high quality stuff, if you're trying to, you know, get the cameras and lights and it's stopping you from actually creating every single day, you've got to pull back and go, what can can i do to be consistent right now with whatever capacity yeah

right i love that yeah and i think i was like you right for eight years i was like i don't want to make content i don't want to put myself out there and i was kind of scared of being judged i think to be honest yeah and i think that holds a lot of people back but once you start you realize no one really cares to be honest like it's it's not as bad as you make it seem nobody's thinking about you because they're too busy thinking about themselves exactly they're all worried what you think about them yeah no for real because i used to be like nah people are going to judge this like what if i don't get this amount of likes this amount of comments?

But now it's like, if a post doesn't do well, no one really cares.

That's a huge thing that holds people back, whether they want to admit it or not, right?

Is that fear of being judged or what are people going to think?

And this is the reason why I always say that content creation is like the ultimate personal development journey, right?

They say that entrepreneurship is the ultimate form of personal development.

But I think content creation takes it to the next level because especially with video content, I mean, you know this, you're putting yourself out there.

The way that you come across on video, the way that you show up is you, whether you like it or not.

Like,

it's really easy with written content to like spend 10 hours on a piece, manufacture it, like make it perfect, really curate the content.

When you show up on video, it's you.

Your energy, your tone of voice, the way you are, your beliefs, your morals, your values, those are coming across.

And for a lot of people, that's

that's scary, right?

It's like, are people going to to find out who I really am?

Are they going to find out maybe that I'm not as successful as I make myself out to be?

Or even worse, is anybody even going to care?

I think that's the thing that most people are afraid of: is if I put a bunch of hours into this video and only three people like it, and one of them is my mom, then

I mean, that's how everyone starts.

How's that going to make me feel?

Yeah, my first videos got no views, and they were cringe, and I didn't know how to talk, but you just worked through it, you know?

Yeah, you just do it.

And so I think that, like, at the end of the day, like, that's why I say content creation is a personal development journey.

Because by putting yourself out there consistently, you not only like grow your business and get more leads and get more attention and get more opportunities and that kind of stuff, but it will force you to figure out who you are.

Right.

Right.

Like you have to figure that out because to be successful with your content, it's got to come across genuinely, authentically.

And for you to figure out, like, this is the way that I do things rather than copying somebody else's strategy, or somebody else did this, and I'm going to try that, but just going, like, this is how I want to do it.

That's like, that's like the biggest benefit you can gain from creating content consistently.

Yeah.

Copying, I feel like it never works long term.

It might work for a bit, you know, copying and leeching off of others' styles and views, but you want to make your own lane, in my opinion.

Yeah.

What I think is funny, you know, Alex Hormozzi.

Yeah.

Like, he kind of like...

in a way pioneered a lot of like what short form video for entrepreneurs is right now, I would say, just because of the style of it but the funny thing is like alex took off and like his brand took off like all his content's amazing and everything and you see so many people copying what the fonts the colors the you know just trying to do things the way he does like oh it worked for him like he was so successful with this if i just go do those same things i'll also be successful How many of them have actually been as successful as Hormozi?

None.

None.

Right?

Because he didn't go and copy someone's strategy.

He didn't go and say this person's fonts and this person's colors.

He went and said, I'm going to do what I feel like doing, what is native to me.

His brand and his content is very, it's very much him.

Right.

And so he just does it that way.

And the thing that I think is interesting about this is that so many people copy the fonts and the colors.

But like, how many people have actually gone out and made $100 million?

Or actually done the work in the gym to have huge calves?

Or done the actual work?

Like, the reason that Hormozy is who he is is because he has the stories he has the experience he has the receipts right he's got like he's done the stuff and you know there's a lot of people out there that want to just copy the strategy without actually doing the hard work beneath the 10 20 years of hard work yeah are you interested in coming on the digital social hour podcast as a guest well click the application link below in the description of this video we are always looking for cool stories cool entrepreneurs to talk to about business and life click the application link below.

And here's the episode, guys.

There's something I say in my book is like, it's not so much about the content that you're creating as it is about who you're becoming, right?

That people are interested in.

That's what fascinates people is to see your journey.

The reason why Alex Ramosi is credible as an authority is because he actually is credible.

He's actually done the stuff.

And people are like, if you use this font, it'll make you look more credible.

For real.

I used to say those on Facebook all the time.

And that's so true because we were talking earlier about how my podcast failed five years ago.

No one knew me.

I had no credibility, no business experience.

And I had nothing to give in terms of value.

You know what I mean?

I was a teenager in college just getting drunk on the weekends.

But you need to

build that brand almost and then start doing content, in my opinion.

Totally.

100%.

Do you think your filmmaking background helps you a lot with this content stuff?

Absolutely.

I mean, I've been making videos since I was a little kid.

So it's always been in my DNA to be creative, to make videos.

I don't think that should hold somebody back.

Like, you don't have, it doesn't, my content is a, there's a big emphasis on the video creation aspect of it.

It's what I'm passionate about.

But for other people, like, if you're just talking about entrepreneurship or whatever, shoot something on your phone, like, it's okay.

But I did, I mean, I made videos for a long time and then did it professionally and built the agency and then worked with people to create content for them.

So we made a ton of viral videos years ago for brands, for musicians, like helped them grow.

Like we had people on like billboard charts.

We had like all sorts of stuff happen, like help companies drive tons of revenue using content.

And

so naturally, you know, for whatever reason, I couldn't figure out how to do it for myself.

It just like couldn't find the time or whatever.

When I finally committed to it and said, I'm going to do this.

I've done this for all these other people.

Why don't I do it for myself?

That was obviously when it started taking off.

And yes, I had an advantage because I know how to make videos.

But it's also not that hard to get like a simple team together, hire a contract videographer, a part-time editor, and a social media VA.

Like anybody can get this going like pretty quickly.

It's not too bad.

Yeah.

In terms of podcasting, I don't know about the style of clips you're doing, but with podcasts, it's very, very simple, honestly.

Well, you shoot a podcast and then you take the audio and you put it on the podcast and the video goes on YouTube and the clips go on shorts, right?

So it's like, it's pretty straightforward, the process there.

Yeah.

In terms of your most viewed clips, because I know you've generated, you know, half a billion views, is there any consistent themes you notice or styles from the clips?

Like things that made them go viral.

Yeah.

I would say that one of the biggest things to make videos go viral, or I wouldn't say make them go viral because like you can't, it's hard to make things go viral.

It's you can put all the ingredients in place, you can put all the pieces there to give it the possibility, but at the end of the day, like you're still kind of at the mercy of like it just resonating with people or for whatever reason.

Sometimes it's random, sometimes it's lucky.

But I would say that

the biggest thing that makes something go viral is relatability.

Relatability.

Because people kind of, when it comes to virality, you'll see a lot of people will say, like, you could do this to make a viral video.

And what they're talking about is a video that got a lot of views.

A video that gets a lot of views is not necessarily a viral video.

Okay.

What does viral mean?

Viral means that people are sharing it.

So one person shares it with 10 people.

Those 10 people share it with 10 people.

Those hundred people share it with 100 people.

Like that's viral.

Okay.

So the key to making a video go viral is not so much in the algorithm.

People get too hung up on like, what does the algorithm want or what works with the algorithm?

And it's more, it's more human than that.

It's not what the robot's going to do.

It's what is my audience going to do with this information.

So how can I create something that people are going to want to share?

That's the goal.

Right.

Right.

Because if I can get them to share it, It doesn't matter like what the algorithm does.

It will get a lot of views.

In fact, the algorithm, the goal goal of the algorithm is not to get your videos lots of views.

You know that, right?

The goal of the algorithm is actually to limit the amount of views you get.

The whole purpose of the algorithm is to make sure that everybody gets a chance on the platform.

They've got to limit the number of views you get so that somebody else can get views too, and so that somebody else can have them.

And will they reward good content?

Yes.

Because Instagram, for example, they want

the best content to be shown on their platform.

And so they will reward that with more views than they they would otherwise.

But it really is like, it's a limiting thing.

Now, if you create something that people want to share right out the gate, it doesn't matter what the algorithm does.

If people are sharing it with their friends, if they're emailing it to them, they're posting on a different social media platform, if they're printing out a screenshot and faxing it to people on the other side of the world,

the algorithm can do nothing to stop that from happening.

Right.

And so you kind of, by creating shareable content, you're now actually removing this limitation of the algorithm and creating stuff that can actually go viral beyond just social media viral, right?

Yeah.

Like worldwide viral.

That's a different story.

Absolutely.

And I think topics that spark debate also help.

I'm pretty sure the comments, I don't know how big of a role they play in the algorithm, but I noticed like my clips that get a ton of comments tend to get a lot of views too.

Yeah.

And I just had like this guy, Nick Dace, come on.

Dude, it got 20,000 comments.

He said like USA would win the World Cup coming up.

And I think just sparking that debate of USA versus every other country, so many people are commenting pissed off from like other countries.

Yeah, the algorithm loves that.

All the comments, the engagement.

There's probably people sharing it.

I mean, look at how many shares that video has.

I don't know, but probably a lot.

Probably a ton.

Yeah.

Yeah.

People going, this guy's crazy.

Like, look at this.

Like, wanting to share their own experience, wanting to share, you know, increase their own status.

Yeah.

Status is another big one.

that creates viral content.

If you can, this is actually a really cool hack for making something go viral or get a lot of shares, is if you can say what your audience wants to say or wants their audience to know without them having to say it.

Meaning like you think about who your audience is and then go two levels deep.

Who's their audience?

What do they want to tell them?

But they can't just come out and say it because it would be too blunt.

So like, for example, for me,

for a long time, my audience was filmmakers.

And I know that the filmmakers who are on social media content, their audience is their clients, or that's who they're trying to reach.

So it's business owners and everything.

And so I'm like, what do these filmmakers?

I'm trying to reach the filmmakers.

So what do these filmmakers want their clients to know?

They want them to know that it's worth paying more for video work to get a really high quality stuff.

It's worth like stuff like that that gives them status.

And so I would write things like that about how, why it's important to charge more as a filmmaker and why clients should be willing to charge to pay that because they're going to get a better product and that's going to be better for them.

You got to know that filmmakers are sharing that like crazy because they want their audience to know that.

So, it's kind of a hack for like getting a lot of shares.

It's just going those two layers deep and understanding who's the audience of my audience and what will they want to share with them.

You're out here playing chess, man.

Love that.

Um, I want to go back to where we started with South Africa.

Let's do it.

Two years you spent there?

Three years.

What was the reasoning?

Uh, my dad worked for John Deere

from the day he graduated college till he retired.

So 35 years at John Deere.

And they have a sister company out there, Bell, that makes dump trucks.

And so he was working for them for three years.

I was 10 years old, so from 10 to 13, lived in Johannesburg.

Interesting.

Did you like it?

Loved it.

It's on my list.

I heard everyone I know that's been there said it's beautiful.

Definitely, I would say it was a defining experience of my life.

Wow.

Being that young, like not so young that I don't remember any of it, but not so old that I've already kind of developed worldviews worldviews and stuff.

That really like set me up for understanding from a young age, like how the world is different in other parts of the world.

Like South Africa is a totally different ballgame.

Like it's, it's different there.

Like, like, you know, the racism and the apartheid and like all that stuff is still very recent for that country.

And it's sad seeing some of the effects of that, but like.

going there and seeing that and like working with people and everything was,

you know, as a 10-year-old, 11-year-old, 12-year-old, like, really kind of set and stone some beliefs, I think, for me and just worldviews that have kind of carried with me throughout my life.

Yeah, you learn a lot from traveling and living in other places of the world.

And you were there with your whole family, right?

So, seven siblings?

Yeah, two of them, I think, were actually in college already.

So, there were a handful of us.

That is so many, man.

So, I'm an only child.

I'm just curious what it's like growing up with that many siblings.

Yeah.

The funny thing is, I'm the sixth of seven.

And I always got teased, being you know, one of the youngest.

and my younger brother is seven years younger than me so like I was kind of like the youngest for a little while right

but yeah it's funny because there's this running joke in my family that Eric stole all the talent from all the other kids wow which

which is it's funny and it was always just a joke and kind of like a thing because like Like I'm musically talented.

I'm into design and art, graphic design, business, entrepreneurship.

Like it was always doing stuff like that.

Anything I could to just try things, do unique things.

And, and, uh, and so, like, there was always this kind of idea that, like,

that I stole the talent.

Um,

but uh,

yeah, which is, you know, not a problem.

But growing up with, with six siblings was amazing.

Like, they're just, uh, we have a really close family.

Like, we're all, we all live in different parts of the country, but we talk every month and get together.

And we've got a reunion coming up this summer.

We're all be together.

And so, it's a lot of fun.

Sounds like an interesting dynamic so you were the one that pursued entrepreneurship and none of the other siblings did yeah my younger brother like a little bit he's a little bit more entrepreneurial but yeah i was the only one that like really went for it when i graduated from college my dad was like all of your other siblings were like interviewing for jobs right now like what are you doing yeah and i was like honestly i don't know what i'm doing but i know that I'm not interviewing for jobs.

Like that's just, that was never in the cards for me.

Yeah.

And I can relate with that part.

I didn't have siblings, but everyone, all my cousins, all my aunts, uncles, they all did the nine-to-five route.

So I can relate in the sense that I almost feel like I didn't fit in with some of my family and they thought I was crazy.

Like when I dropped out of college, they all talked about it.

And I'm glad you're talking about this because it's a lot of people watching this, I feel like, can relate to that too.

Totally.

I mean, I think it's only gotten to the point like now where they've started to see what's going on and some of the success has built up and it and they're starting to recognize it that they're finally, I've noticed noticed like the last year or two, like siblings have started asking questions.

Like, money talks.

No, no, not really, but more so just like, so tell me about what you do.

Like, what is this?

Like, oh, is that something that I could do?

And I'm like, yeah, like

the opportunity is there for everybody.

And so those conversations have started happening.

But yeah, it was like that growing up.

It was just, I was the weird one, right?

Like, what is Eric doing?

Like, why, why isn't he following like the normal path of life?

Right.

And all the weird kids growing up, I look back at and they were actually just really intelligent in what they specialized in.

This one kid in my high school used to get bullied for Bitcoin mining, and this was in like 2014.

How's he doing now?

Exactly.

I mean, I got to reach out to him.

His name is Dan Strubel, if you're watching this.

But dude, everyone bullied him for it.

It's all, it's us weird kids, right?

Like, I was a nerd in high school.

I was a drumline captain, like band geek.

It's all us weird kids that do that.

I've got a buddy, too, that,

you know, another, another like just nerdy kid with me in high school that like he's literally like the videographer for Beyonce now.

Wow.

Like just, you know, just, he wouldn't even do video back then, just like moved to LA, started doing it, started hustling, and then made it happen.

You know, her new documentary that just came out?

No, I got to watch it.

His footage is all in there.

That's sick.

Super amazing.

Nerds are taking over.

I was a nerd, but I was scared to show it.

So like I wanted to join like all those clubs, like chess club, debate team, and all the nerdy stuff, but I feared my reputation would be impacted, which is crazy looking back at it.

Like I cared so much about fitting in.

You know what I mean?

Yeah, totally.

And it's like, dude, I should have did all that stuff.

High school's rough on us.

It's rough, dude.

I don't know if I'm going to send my kids to public school.

Yeah, maybe not.

That's some trauma from that, man.

Well, Eric, it's been fun, man.

Where can people find you and learn more about your businesses?

Yeah.

So if you want to find me on social media, I'm at Eric Thane Everywhere.

You can go to EricThane.com.

I've got a newsletter that I send out every single week.

with my best tips on the creator economy, content creation, growing yourself, your business, entrepreneurship, marketing, all that kind of stuff.

So you can check that out.

And then I've got a book coming up soon.

I don't know when this episode's going live, but it'll probably be somewhere around when this goes live.

So you can go to createdoncapture.com.

That's going to be really fun.

Like the book is,

well, obviously, I think this is awesome, but I'm excited to share it with people.

So go check that out.

Link it in the video.

Thanks for watching, guys, as always, and we will see you tomorrow.