Generating over $400M, Becoming Inflation Proof and Highest ROI Campaigns | Damien Watts DSH #308

And it was very, uh, very sweet, right?

I ended up downing the whole thing.

Next thing you know, I'm on stage, taking my shirt off, rubbing, you know, rubbing my belly, doing all these crazy things.

And next thing you know, tweets.

No, uh, so you blacked out?

Wow.

But how do you know it was that night?

Because if you're smashing like constantly.

Trust me, I know it was that night.

Okay, okay.

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ladies and gentlemen all the way from dallas damian watts how's it going man man it's going great pleasure having me absolutely so what you been working on lately oh man just a lot of stuff man a lot of stuff has been kicking off um as we've been coming from behind the scenes we've been behind the scenes for a very long time um i first got started with ty lopez back in 2015 classic saw a course and from that point man we just, we took off, took off with the information.

Love that.

What's the eight all about?

I see you wearing it.

Oh, man.

This is our look.

Yeah, man, this is our brand, man, A-Figure Plays.

We have quite a few companies where the A-Figure Plays is our newest creation.

One of our partners called me the 8-Figure Creator because we have so many different people that have gone to A-Figures and Beyond from scratch.

And I've just kind of embraced the name.

And now it's like, okay, well, plays was kind of like a word and the term that was being used in our culture pretty aggressively.

So I was like, okay, well, I'm I'm the eight-figure creator, I'm creating all these eight-figure brands.

Why not create eight-figure plays?

Yeah, I love that.

Whenever someone texts me, yo, I got a play, I'm like, I'm listening.

My ears are open right now.

What have you seen with these eight-figure brands that they all have in common?

Great products, great products and a starving niche, right?

So like credit, everybody needs credit.

Real estate, everybody wants to get into real estate.

Different, you know, the digital space is just popping right now when it comes to selling information online,

selling physical products online.

And we've been able to do it in multiple verticals and multiple niches.

That's dope.

Do you see the online education, e-learning space kind of eating at the market share of public education?

Oh, absolutely, man.

I almost guarantee within the next five to 10 years, public education is going to be...

It's going to be hurting pretty bad.

Really?

Yeah, yeah.

Like colleges.

Colleges, everything, because the information is outdated.

Wow.

The information now, outside of the regurgitated information that you see coming through, you know, the gurus online, it's uh it's a lot easier to make money you know when you go and get i went to college and play ball um got a full rod scholarship and all those things and then afterwards decided to get a master's and ended up getting a job in Dallas for about 50 grand a year that's it just 50 grand a year and immediately after that I got let go through due to a project failing and that's when Tyl Lopez came into the picture and then from that point that first month got a client wow next month got three and then it just kept snowballing from that point on but I started in local, went into the e-commerce space.

And then now digital products and digital information just kind of took over because of the margins.

That's amazing.

Yeah.

The info is so outdated, dude.

Oh, yeah.

I mean, the one thing I'll say about the e-learning space is there's a lot of different people you can listen to, and you got to be careful, though.

Absolutely, man.

Look, I have a term that I use.

I call it the fluff masters.

Yeah.

Right.

We've been behind the scenes with so many people

during the 2020 period, right?

Go, right before we went into,

we were able to generate our first guy.

His name is is marcus barney he went to a million dollars in a day wow right so we put together a launch very strategic and we were able to in the financial literacy space put together a program that obviously everybody needed we set it at a price point and we were able to do a million dollars in a day but before that i had a guy based out of atlanta as well back in 2018 he was my first information product client and we were able to take him to a million dollars in a month Wow.

So we were able to see the success of black entrepreneurship was on the rise during that time.

And now it's, you know, everybody's making money.

But during that time, we were one of the first people to kind of push that million dollar a month method through the culture.

And now after him 500, doing that million dollar day, we were able to replicate that over and over for several entrepreneurs online.

Dude, that's incredible.

And I see that black online movement, like with Earn Your Leisure, those guys are absolutely at the conference.

It is.

Man, we've been behind the scenes of so many brands.

And now with the Fluff Master Stake, they've they planted their flag right uh what we see a lot online is a lot of regurgitated information yeah right a lot of people are online going to different masterminds going and joining different mentorships and bringing that information back out regurgitating it so just imagine sitting in a class right starts at the front once it gets to the back it's completely different and that's what's happening in the space right now and for us um i legitimately just posted this on my way to vegas this is phase one of market correction right so i'm on a mission right now to undercut the market.

So think American gangster Frank Lucas blue magic, right?

We're going to undercut the market with our products.

And we have quite a few that are coming out, but the goal is to essentially give people the correct information, give them what's working now because we're doing so many things.

And a part of our journey was figuring out omnichannel.

Yeah.

Right.

A part of that journey was figuring out how to run our ads on every single platform, how to do the funnels, how to understand direct response marketing.

And once we got put all the puzzle pieces together, we were able to create some magic.

And now we want to share that with the world.

That's dope.

Yeah, I think some people got a little crazy with their pricing.

Look,

we've seen all different types of prices.

The biggest product price that we've sold to date was $300,000.

What the hell was that?

It was a Shopify partnership.

So the person would build the brand,

give you all of the suppliers and the manufacturers, help you with the funding and the credit and things of that nature, and then they would basically run the entire operation for you.

geez and was it worth it absolutely yeah they were able to so that i sold that product in 20 2022 that brand has done over three million dollars today wow okay

it was definitely worth it but we've seen different product structures come through 300 000 all the way to 50 a month subscriptions yeah and you generated over 400 million now right yeah right now we're we're knocking on the door at that 500 so half a billion oh my gosh that is crazy and how long was that oh man so we've generated we've been doing this for about seven and a half years geez that's like can't even do the math, but what, 70 million a year almost?

Yeah, uh-huh.

So a lot of that came from, obviously, the pandemic, right?

Everybody was stuck behind the computers, stuck in their homes, and people were consuming information at an extremely high rate.

And during that time, we were able to, so this is the big thing, right?

The big thing is in our culture, education wasn't really cool, right?

So teaching and consuming and building businesses, now it's a phenomenon.

Now, what I did leverage during that timeframe was lifestyle marketing, right?

So we had people buying private jets, the Lamborghinis, McLaren's Rolls-Royces.

They were doing all of these things.

And again, in our culture, being a ball player, entertainer, et cetera, is really like the only way you can do those things unless you're in tech.

So, now we're giving everybody the ability to go and showcase what they can really do.

Dude, that's cool.

So, you basically shifted the narrative of, because entrepreneurs got made fun of probably in your culture.

Now, it's sick.

Are you interested in coming on the Digital Social Hour podcast as a guest?

Well, click the application link below in the description of this video we are always looking for cool stories cool entrepreneurs to talk to about business and life click the application link below and here's the episode guys now it's sick man everybody wants to become an entrepreneur which is great but what's happening is is with the fluff masters the fake gurus no one knows who to trust so the trust barrier has been dropped and now people are searching for that haven which is why we're creating all of these solutions and hustler's haven is one of our products that we're going to be pushing to the market pretty is that like a mastermind so it's going to be a um this is a part of the go high level situation as well.

So Hustle's Haven is going to be a SaaS platform.

And a part of our journey, we've had all of these, what we call selling mechanisms.

Okay.

Those selling mechanisms are, I have five, book funnels, webinars, challenges, community funnels, and high-ticket VSLs.

That's typically what we push into people's brands in our partnerships.

And with that, we wanted and needed a system that could handle number one, the automations on the back end, number two, all of the funnel building and things of that nature because everything was just separated and congested.

We use ClickFunnels, we use Active Campaign, all these different softwares, but now GoHigh Level has decided to partner with us and they see the vision for what we're looking to create.

That's a huge brand to partner with, man.

Oh, man, look, when you can get with a $100 million plus per year brand that sees your vision, that understands what it is that we're looking to do.

This is the first deal ever signed from an endorsement standpoint to partner with a company like this.

Wow.

That is huge.

I didn't know they were doing over $100 million a year.

That's incredible.

Yeah, no, they're a great company, man.

They focus a lot of their attention on customers and the product.

And most people don't put that much focus into the product itself.

It's amazing the turnaround time that they have when they put out a poll and says, hey, what do you want to see?

And people...

Give them the poll.

And then from that point, after they say thumbs up, they'll go and develop it within a three-month period.

That is awesome, dude.

I never hear of companies doing that.

Yeah, and that's something that we really wanted to make sure that we had on our side because we were building a SaaS company for ourselves, but then we were like, This is going to take too long.

We don't understand the SaaS side.

We don't understand managing a development team.

So we wanted to find a solution.

And when we went to a Go High Level event that they threw in Dallas, and somehow I'm in a circle, and people are gathering around me trying to figure out who is this guy, this information that he's telling.

And next thing you know, the CEO walks up and one of the co-founders also

like

it sounds like we need to have a conversation.

So from that conversation, we were able to broker a super, super

deal.

Congrats, that's so dope.

What's inflation proof about?

So inflation proof, oh, man,

this is our movement.

There was a, when we first started, man, there was a guy.

His name is Tony the Closer.

He created Rona Proof.

So everybody was taking advantage of the times, right?

So when crazy came out, Rona Proof, et cetera.

Then recession proof, recession proof came out in about 100.

And then we were like, okay, well, inflation proof, because inflation was at an all-time high.

It's like, what can we do to help people who are struggling with their groceries and all these different things?

So we wanted to put together a product and we decided to put it at 50 bucks a month.

And we're going to dump all of our information into this product.

And I think the big thing that we're seeing right now as far as a cultural shift and a space shift is everyone's looking to get into continuity.

Everyone's looking to build a subscription or partner with Go High Level and do the white label SaaS.

But some of the main things that people don't focus on are success paths.

They don't focus on retention.

They don't focus on all of those subscription metrics that people typically have to focus on when you're building that type of brand and that type of product.

And we have a lot of these things figured out.

post working with non-figure brands.

And that's how we've been able to put together this eight-figure play ecosystem.

That's cool, man.

So you're big on giving back to your community.

Yeah, absolutely, man.

Because right now, one of the big things that we notice is, is we have the talent, we have the products, we have the knowledge, but we just don't have the systems, the frameworks.

We don't know how to hire, how to fire, just from, and I base this all off of the companies that we've worked with, right?

So, the brands, the hundreds of brands that have come through our ecosystem, we noticed all of these things that were going wrong.

They didn't have teams, they were afraid to spend money on advertising.

They really didn't understand it.

They never looked at the data, so they don't even know what's going on.

And now I see people online talking about customer lifetime value, average order value.

They're using these terms, and they got it from us.

You were early, man.

We were very early, man.

Very early.

Were you always interested in learning as a kid, like growing up?

Oh, man.

I was a sports freak, man.

Love basketball, football.

So I was really into the sports, but it was crazy how the sports world kind of transitioned into the business world and how all the different similarities.

So from a learning standpoint, I was an artist.

Love drawing, love painting, doing those things.

And from an education standpoint, I mean, I was able to maintain a pretty good GPA, but I was never in the books.

Right, right.

And after business, after I got started in business doing these things, I figured out a lot of the information was in the books.

So I started to deep dive into that pretty aggressively.

Did you want to make it to the NBA?

Oh, man, look, I think everybody has that dream of making it to a professional of whatever it is that you're looking to do.

But for me, no, I never, because of my height, I never really tried to pursue it.

I did try the whole football route, but again, I never liked football to that sense.

I hated getting hit.

Right.

So I played wide receiver at the University of Central Arkansas for four years, and it was fun.

And I was able to

be with my high school sweetheart throughout that whole time.

We ended up getting married.

Wow.

And now we have three kids, man, and we're living in Dallas and doing our thing.

Dude, that's sick.

A girl by your side can take you far, man.

Oh, man.

Look, if it wasn't for her.

Throughout this entire process, when we were scaling in 2020 pretty aggressively, we had over 100 clients in the ecosystem.

I had my first daughter, right?

And then I got backdoor with twins one year later.

So we were easily outnumbered playing two zone

in this situation.

And

it was a trialing time because during that time, we had just hit the million-dollar day.

We have million-dollar months from other people.

So the brand is just growing and growing.

And I went and spoke on stage in front of like 800 people after that event happened.

And now I have 800 people on a waiting list because everybody wants to figure out exactly how he did that.

So we were able to do these things.

But now with the demand, we wanted to come out from behind the scenes.

Dude, that's sick.

What a story.

So the twins weren't planned?

No.

Oh, Lord, no.

It was crazy how it happened.

New Year's Eve, man.

Oh, God, New Year's Eve.

So funny story, man.

We went to a piano bar.

in Dallas.

Piano Bar.

Yeah, so it's called Pete's Piano Bar in Dallas.

And we invited some friends that we haven't seen.

They live in California.

And they came down and, you know, everybody's having drinks and doing our thing.

And I had this big

big bowl it was a rubber ducky bowl or something like that that was inside of it

and it was very very sweet right I ended up downing the whole thing next thing you know I'm on stage taking my shirt off rubbing you know rubbing my belly doing all these crazy things and next thing you know twins no uh so you blacked out yeah wow but how do you know it was that night because if you're smashing like constantly trust me I know it was that night okay okay wow What a story.

All right.

Let's go back to business.

What platforms are you seeing work in these days?

Because it's constantly evolving.

It seems like TikTok's hot right now.

Is that what you're seeing?

Yeah.

So from an e-commerce standpoint, TikTok is pretty hot since they launched TikTok shops and things of that nature.

We still see the bulk of our revenue come from Facebook and Instagram, right?

YouTube has definitely crept its way in, but YouTube takes a very specific type of video, very specific, you know, hook, body, call to action, et cetera.

So Facebook and Instagram are still our our main drivers.

Nice.

And how do you people watching this that want to get good at running these ads?

What's your advice?

Ooh, when it comes to running ads, man, it's all about the creatives and the offer.

We're very big into direct response.

So the copy and the things that we do is just a little bit different.

We're very script-oriented when it comes to the ads.

A lot of people, when they get into this game, they don't truly understand.

They don't, number one, they don't want to be behind the camera.

They're afraid to, you know, have people say what they're going to say about them.

So we provide scripts for everyone.

And I think that in order to get things to work today, there's a lot of trust that you have to build with the person.

So that indoctrination phase is a little bit longer now.

So if you're really going to try to come out here and try to master these platforms, it's all about creating, focus on the offer.

The offer is the most important thing that we see that generates the results.

Yeah, that's bars, man, because I was scared to go on video for years and that was holding me back, dude.

A lot of people get held back by that.

Even me, I didn't want to come out from behind the scenes because I'm like, number one, I don't want to talk.

I'm an introvert at heart.

Uh, but number two, it's really

scary.

It's scary at times.

You're putting yourself out there, you're vulnerable.

Absolutely.

Yeah.

And we, we come across a lot of entrepreneurs that once they, once they get over that hurdle and that hump, it's like a light bulb goes off.

Yeah.

And you got to have a shield because you're going to get some hate.

You just got to realize that.

It's just coming from below, you know?

Hate is crazy, man.

I went and did a podcast in Atlanta, and the title of the video was, Do white CEOs do business different than black CEOs wow and I was like I cannot believe she put that

but it was a it was a very controversial podcast because again my wife she's white yeah so I'm looking at these things from two different angles and I do notice differences in black CEOs that are doing a million dollars a year white CEOs that are doing a million really absolutely what were the differences the differences are how they hire how they fire how they structure their business and frameworks and SOPs and things of that nature right here we're just hustling right?

It's a completely different ballgame of the people who are doing nine figures, eight figures, seven figures, et cetera, and the people who are trying to get to those levels.

We just noticed so many differences.

And once we introduced, because I was working with the company called Cub Coats based out of LA, they were a teddy bear that transformed into a hoodie.

Tons of people probably saw this.

It was dope, actually.

It was a super, super dope product.

And we were working with them and they were doing, you know, millions of dollars per year.

And I was able to take some of the frameworks and things that was working here and bring it over into the culture, into the information product world.

And once I saw those similarities, that's, that, that's what gave me the ability from a spin standpoint, from a mindset standpoint to be able to take anyone, any product, whatever it is that you're selling to these astronomical heights.

Wow.

That's a good skill to have, man.

Yeah, it was a, it was a blessing, man, because I just kind of stumbled into it when, because at first, when I first got into the information product space, things were different.

It wasn't an impulse buy, like an e-commerce product, you know, 20, 30, 40, 50 bucks, et cetera.

This was a $1,000 product, a $10,000 product, whatever it is that the person would set the price point at.

And I didn't think, I had a lot of fears around,

I'm not sure if this will work.

I'm not sure if a person will spend $9.97 on information.

And then next thing you know,

people are coming in bunches buying these $9,000, $10,000, $900 products.

And at that point, it was like, okay, the way we had our contract structured,

it was, you know, a retainer and a percentage of back-end profits that you could generate.

I took that over to the information product world.

And when you're selling a $50 product and making $10

per product, now I'm selling a thousand dollar product, making whatever the percentage was that we agreed to on the back end.

So the numbers were drastically different.

Dude, the info product space is mind-blowing.

I've seen some of these numbers.

Shout out to Chase Hero.

I think he's doing over 50 million years, something crazy.

You see guys like Russell Brunson, Grant Cardone.

I mean, it is mind-blowing.

Yeah, man.

Look, we, so with this exclusivity deal that we have at Goha level, you know, ClickFunnels, they were the main platform that we were using throughout this entire journey from an information product standpoint.

And the one thing that I am grateful for is the ability to quickly put together funnels and quickly get things up and running.

The things that were the downfall were Zapier breaking and all of these integrations and things that you have to do.

And this is why the GoHigh level partnership is so vital to me right now and what we're looking to build because we have such a robust ecosystem on our back end.

We need something to be able to, something as robust to be able to handle the amount of traction that we're about to snowball into 2024.

It's a reliable platform, dude.

I have nightmares of sites going down, of funnels breaking down,

integrations.

Because you lose millions when you're right.

You lose millions.

Because the ads are still being paid for.

So if the back end's broken.

So during that million-dollar day that we ran, the website crashed.

Right?

So So we missed out on at least another 500 to 600,000.

Damn.

What was the product?

It was a course.

Okay.

It was a course.

Wow.

$5,000 program.

Good ass course.

Geez, a million a day.

That is nuts.

Yeah, man.

Look, we document

all of our receipts, man.

And it's been a journey.

And now we're just moving into bigger and better things and our alliances, right?

So for years, I ran an agency, right?

Everybody has digital marketing agencies, but after I read a book by Mike, Mark Ford, right, Ready, Fire, Aim, that book gave me insights into how Agora runs their, Agora Financial, if people don't know, how they run their business.

So immediately what we did at the end of Funnel Hacking Live of 2022, I shut down the agency, fired over half of the clients, and we switched our business model over to publishing.

So now we publish influencers and we have crazy deals, man.

Some people come in, we do 70, 30 splits, right?

They get 70, we get 30, we run your entire marketing on the back end.

We'll help you with your hiring, your firing.

We'll help you do all of these things because, again, we noticed that that was a main gap in the culture.

And now we have some deals where we have 80-20s, where we get 80%, they get 20%

because of the Netflix and the strike that was going on in Hollywood.

We were able to capture some of these influencers and celebrities and say, hey, look, do you want to make extra money?

Do you want to make $30,000, $40,000, $50,000 a month?

And they're like, that sounds great.

Because we found out that they weren't being paid a lot.

So now we bring people in, publish their brands for 80, 20.

That's amazing.

We put up all of the money, we spend everything, and we run it like a record label.

Yeah.

And you've partnered with some of the biggest people in the space, right?

Yeah, man.

We've been blessed enough to have the receipts, have the trust factor in the space.

So now everyone wants to figure out, like, even with Eric Thomas right now, he was like, okay, Tony Robbins is like

top of the line, right?

He's a great businessman.

He has a great team.

And now, as a motivational speaker, how can we transform a motivational speaker into a business mogul?

Right.

And these are the things that we're doing for businesses on the back end once we partner with people.

Yeah.

What do you think of podcasters?

Dave Ramsey's numbers just came out: 10 mil a month.

It's pretty nuts.

Yeah, I think that that's crazy.

I think that with the podcast world, man, I came up with this, with this, with this model, right?

And what we noticed in 2022 to 2023,

there was a shift, right?

People would come, they would,

you know, pay to be inside a podcast, et cetera.

And what we found is that if you do not, if you cannot guarantee the views, if you don't have, you know, the algorithm figured out for whatever platform that you're using, we came up with a model that allows people to utilize paid advertising and force people into an ecosystem to where we can guarantee the views.

If people want to sell their products, we have this conversion method that we've created on the back end of podcasts and it's working like bonkers.

Wow.

I haven't heard of something like that.

That is cool.

Super, super dope.

The people that are coming in, they're saying, Hey, look,

I have this product that I want to sell.

I have this, this, this program that I want to get eyeballs on.

What can you do to help?

Will your program or your podcast give me the ability to get the visibility that I'm looking for?

And once we took all of these elements, because in 2017 to 2019, we were really heavy into influencer marketing.

Yeah.

Right.

So with the influencer marketing, we were able to go into the back end and get access to their pages, run ads from their pages, and then boost from their pages.

Right.

So most people would say, Hey, let me pay you for a post.

We were saying, Okay, you can still get, you know, pay for the post, but let us be able to take that post, run it through your socials from your page since it's going to be on the back end since most influencers want to protect their feeds.

So we were able to do that for, and we did that for a ton of people, man.

We had a lot of people.

I think I saw those ads.

Walka Flocka, TI.

Yeah, I saw that.

We had a lot of people pushing these products on the back end.

And with that, now we just basically took some of those same elements, put it into this conversion summit thing that we built on the back end for podcasts.

And it's, I think, it's the next wave for podcasts.

Dude, that's huge.

It's fun to see how the podcast game has been evolving.

Rogan really set the tone early.

And now there's people making, I mean, earn your leisure.

There's some huge shows making tens of millions.

What's the one that signed a bar stool?

A million dollars of game, I think.

Yeah, Wallow and Gilly.

Yeah, a hundred million dollar deal.

I mean, it's nuts, dude.

Yeah, man.

It's uh, it's it's been crazy to see the journey of people starting something, sticking with it, and then you can see the the benefits of of their efforts yeah are you using any ai yet with any of the companies look we are i i recently signed a a deal with a fintech company a fintech ai lending company and this deal uh the company's called fintology.ai and they're they're a startup company they're they're on the rise and the reason why i'm so heavy into ai right now obviously it saves you time yeah right but everything that we do that would take me 20 hours to knock out we're now doing it in less than 30 minutes Wow.

Right.

So write and copy, we have all of these prompts, all of these scripts and all these things that we've done over time.

And when we go into like ChatGPT, for example, I create these boards, right?

So I go pull Dan Kennedy, Bill Glazier,

all of these people who are moguls or godfathers of the space.

And we create these advisory boards.

And with that, with those prompts that we've created, we've been able to cut down the time drastically to create these direct response ads, to create these programs and back ends and how to create empathy maps and customer avatars.

So a lot of the research has been cut down drastically.

Wow, that is so sick, dude.

I have a Joe Rogan board coming up with podcast questions for my guests.

So I can relate to that.

It's so cool how you can basically talk with...

an influencer these days.

Absolutely, man.

It's, you know, they continue to evolve, man.

So now we're utilizing, we do a lot of in-mid-journey.

But right now, what I'm seeing that's super hot is AI voice calls, setters and closers, things of that nature.

So we're tapping into that pretty aggressively right now.

We have a bot that's being created on the back end to help with a lot of the situations that in the DMs.

Yeah.

When we're looking to scale aggressively and bring people into this AI world, the setters and the closers is something that I see a huge wave being built around right now to cut back on the cost

of the setters and closers and get reliable.

You know, you build it.

I'll save a ton because some setters or closers make 20%.

Exactly.

They'll save millions.

Yeah, I see the AI stuff, man.

It's slowly evolving.

When I say slowly, I mean like people are slowly gravitating towards it.

But for us, we love AI.

It's in everything that we do.

Every selling mechanism that I have, I have AI.

Back in the beginning of 2023 in January, I was going to launch inflation-proof plays.

Then I started to notice, okay, this AI stuff is pretty crazy.

So I definitely want to make sure that we are pushing AI into the learning that we're pushing as far as education.

So you think a course coming soon, maybe?

Yeah, yeah.

No, so I'm not going to create a course per se, but the inflation-proof plays is just going to be kind of like your college.

Yeah.

Right.

So I'm going to have different professors, different people coming in, teaching on different topics.

And that's going to be what I consider a courses, just a membership site where you can go and learn all of this information.

My goal is to get a million people through the door and help help them make at least $10,000 a month.

That's sick, man.

Dude, did you have a mentor?

Because you are so knowledgeable.

Oh, man.

I have a mentor who was inside of Dan Kennedy's masterminds back in the day.

So he was like the first black guy inside of this.

He was like the first black guy to do a million dollars from stage, selling real estate programs, et cetera.

So on our side, yes, we have mentors who are basically giving us the blueprint on how to navigate this space as things are changing.

The first book he ever gave me was Art of War.

Classic.

So, how do we go out here and move strategically when we know that the competition is lurking?

So, when you say mentor, yeah, I wouldn't be where I am right now, confidence-wise, if it wasn't for my mentor.

I love that, man.

Any goals financially or just in general?

Oh, man, look, our goal is $100 million.

Right.

A year.

That's the goal just for the information product side.

Got it.

Right.

We're going to, we're developing SaaS now, especially with our partnership with GoHigh Level.

We want to build that up with Hustler's Haven and just force everybody into that ecosystem because what we're really good at is building associations.

We're really good at customer journey.

We're really good at all of these different things.

So now we just want to share that with the world and give people the opportunity to just kind of get insights into how we think and how we do things.

Yeah.

I love that, man.

Anything you're trying to promote, close off with?

Oh, no, man.

I mean, we have our new book that's coming out.

It's called the Million Dollar Challenge Manifesto.

That's the first copy, and that is our number one selling mechanism right now um that we generate seven that's the quickest way to seven figures yeah the absolute quickest way man and we've created a we literally got a trademarked like two months ago um webinar to challenge so a lot of people run webinars they do vsls they do these things but we've cracked the code on how to it doesn't matter if you're selling subscriptions it doesn't matter if you're selling masterminds mentorships courses we figured out how to

bust a big bag down when it comes to challenges.

Like our biggest, our biggest challenge was $6.7 million in five days.

Jeez.

And I know Tony Robbins and those guys are cracking eight figures every single challenge that they do.

Wow.

Sign me up.

Yeah, I saw the one with Robbins and Graziosi did like 100 mil or something crazy.

They

were crazy numbers, man.

I think they had like over 600,000 people that have signed up through that challenge.

So, I mean, when you're selling a 997 product with that type of influence, you're going to do massive numbers.

I got that YouTube ad every day.

What did you think of Hormozzi's book launch?

I feel like some people said he could have made $100 million that day.

Yeah, I I think that he has a game plan.

It's all strategy.

There's a million different things that he could have did better or different, but he understands the mission of what he's looking to accomplish.

And I think he did a fantastic job.

I think he, but he got a lot of criticism for not having an offer.

Yeah, and that's the thing, man.

People are going to put their perception on what they think you should do or what you can do, you know, and things of that nature.

But I think that Hormozi is, he understands where everything is shifting.

And one main thing that is shifting across the entire industry is putting your information out for free and charging for the implementation.

So that's where the industry people are putting out YouTube videos.

Here's all the information.

Go and get your result and pay me after you get a result.

I like that more than just a course.

1000%.

And that's where now we're looking at it like we also understand the process of if you don't pay, you don't pay attention, right?

So this is why now we're coming out with inflation proof at 50 bucks.

It's like, this is, you know, extremely cheap, but it will generate you multi, multi-six and seven figures.

Yeah.

If you implement it.

Yeah, it's something about physically paying that you're more incentivized.

Yeah, we don't do anything free anymore these days just because even with our webinars, we want to charge a dollar, right?

We want to charge so that we can be able to upsell immediately afterwards.

We want to charge so we can get your address because we do a lot of direct mail.

Oh, yeah, you're mailing sh ⁇ is something that no one's talking about.

Yeah, I've never heard that.

We're doing direct mail on the back end.

So when someone opts in, we're looking to ascend them to different products in our in our ecosystem, in our ladder.

And we do direct mail on the back end.

So, as far as free, we don't do free, we do can at least pay one dollar.

Yeah, I like that.

Where can people find you, man?

And just follow me on Instagram, man.

That's that's pretty much where I live at this point as I'm coming out as an introvert at Damian Watson.

All right, thanks for coming on, man.

Absolutely, man.

Thanks.

Get it.

See you guys tomorrow.