Paul Getter On Working with Les Brown & Tai Lopez, Future of AI and Skydiving in Dubai | DSH #188

So my name is Paul Getter, also known as the internet marketing nerd.

I've had the privilege of working with some of the top entrepreneurs online, guys like Tai Lopez, Grant Cardone.

I saw you went skydiving in Dubai.

Yeah.

Would you recommend skydiving to anyone?

Oh, absolutely.

I mean, it was like...

I don't care.

I just can't.

He's like, that's a white people thing, man.

I ain't going to.

All right, welcome to the Digital Social Hour.

I'm your host, Sean Kelly.

I'm here with my co-host, Wayne Lewis.

What's up, and our guest today, Paul Getter?

How are we doing?

Doing great, man.

Thanks for having me here.

Absolutely.

You got the suit on.

Man, this is my pajamas.

This is like casual for me today.

Are you buying that?

Yeah, yeah.

Buying this, man.

It's just, I sleep in this.

That's his mailbox.

Wait, I brushed this.

You know, like, careful, be careful.

So, that's gross.

No, they looked harder.

I thought it was.

That's actually soft factor.

Yeah, this is soft, man.

Okay.

So, yeah.

For people that don't know you, give them the quick rundown.

Yeah.

So, my name is Paul Getter, also known as the internet marketing nerd.

I've had the privilege of working with some of the top entrepreneurs online, guys like Ty Lopez, Grant Cardone, Bob Proctor, Les Brown, A-list celebrities, Fortune 500 companies.

Been blessed, work with a lot of amazing people.

Yeah.

And how did you, I mean, let's start with how the first one.

Who was the first big client?

Yeah, so,

well, it's probably Ty.

From what I understand, he went to the barbershop.

I was doing work with some clients in LA.

And at this time, I was just kind of like doing marketing for mortgage companies and helping them get leads and stuff like that.

And my client sat down in the barbershop, got a haircut, and the barber was asking, how's everything going?

He's like, man, I got this guy over in Florida that things are just blowing up.

And of course, this is like, you know, over 10 years ago.

And like, uh you know I think about when I was a kid growing up and saying I was an internet I was going to be an internet marketer I could never said that because we didn't even have internet back then you were a kid 10 years ago no no no

what no no no no

I'm saying 10 years ago

but

But yeah, so he got a haircut and then the next person to sit in the barber chair was Ty Lopez.

He's like, tell me about this kid.

What is he doing over there?

And

next thing you know, Ty's team called me up and said, hey, explain to us what you're doing

and invited me to come out and started working with him after that.

So you ran his ads?

Yeah, I ran his ads.

I helped build all of his programs going back to 67 Steps and his real estate course.

Did you do that here in my garage ad?

Our team helped run.

That was you?

Yeah.

I got that every day.

Fire.

Yeah.

So what makes an ad effective in your eyes from what you feel like?

What makes an effective

you can look at an ad and you can obviously tell well this is good or bad right yeah so i i think it probably comes down to being disruptive

and that kind of to what degree to what degree because we got council culture now we got yeah facebook banning your ads yeah obviously and ips and you got to get a vpn and everything else so what

like to what degree i i think i'd put it this way you got to be disruptive in a way that separates yourself from everybody else's ads

So it's not about necessarily being shocking or anything like that.

You have to be able to disrupt that scroll.

And when people are scrolling, you're like, whoa.

What makes a disruptive ad?

That's a great question because it's always changing.

It's always changing.

Yeah.

So it's like this.

I remember...

Again, this is years ago.

I started running ads on Facebook before Facebook started running ads on Facebook.

So

there was a time when everybody would run ads and it would have a red border around it.

It was a long time ago.

And then everybody started doing that.

Now everybody starts doing that.

It's no longer disruptive.

And then everybody would say, oh, let's do this style.

And one person would do that and it would become disruptive.

Then everybody would say, oh man, that really catches your attention.

So I think the answer to being disruptive is to be unique.

in comparison to everybody else's ads.

Gotcha.

And so it's always changing.

So you always have to be on top of it.

So you've helped spend a billion dollars in ad spend for brands and creators.

What were the most successful campaigns you were a part of?

Well, so

kind of, I guess it kind of defined, you would have to define what success is.

Let's say in terms of eyeballs and conversion, yeah.

Well, so I would say revenue-based,

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course on a course yeah

plus group coaching and everything like that so disputes are probably low on those too huh yeah you know we always try to keep it below like five percent and stuff yeah courses are

usually high actually right yeah yeah i grow yeah courses yeah you can see well so this is a hybrid it's coach you know you've got a group coach and you've got a course and you know weekly calls and things like that.

But yeah, it's a, I think, about a $7,000 product, and it does $1.5 million a week

and

going.

I mean, it'd probably be up to $2 million.

So, question, since you kind of have the marketing aspect when it comes to,

you know, ad space and all that, how often

How many stores or products do you actually sell yourself where you're kind of like, nah, I want to help everyone else, bubble?

Or yeah, so I think, so I've been doing the agency now for about 12 years.

And that is kind of 90% of our company revenue is agency.

So we're running other people's ads.

And

on an average year, we spend about $250 million

in ads, YouTube, Google, Facebook, running ads for them.

So that's 90% of what we do.

And it probably wasn't until the past.

probably three years ago that I started offering my own courses, coaching programs.

It's just kind of like, you know, clients and and people that follow me like man you need to do your own course and stuff it would seem like since you know how to effectively put ads together and market that you would probably be selling like everything right yeah you know so uh truth be told me personally i'm not running the ads you know i have an amazing team that you know they're the ones they have courses and they're running it but uh i've just been you know fortunate to build a good team

and work with some amazing you're the mastermind yeah i guess you would say i'm the you know the guy behind yeah the curator yeah yeah yeah, yeah.

So how did you find the team to run the ads?

Because I feel like people struggle with that.

Yes.

Well, for me, it began where I was doing it.

I was running ads.

I was

doing all of the work, building funnels and everything.

And then I would train someone and

just, they would excel in it.

And I would kind of...

grow them up.

But once you start to get to a certain level, you know, you know the people.

Like, for example, our YouTube, our guy that does YouTube He actually used to work for Google So that's a great resume like I could do I could do YouTube ads I used to work for Google I helped build the you the YouTube ad platform So that's kind of you know a no-brainer

How are you adapting to people's attention span shrinking and now the content is going from long videos to short form?

Yeah, so I remember we used to do webinars that were two hours long.

I mean, it was like the average webinar, two hours long.

It's too long.

And I remember...

I can't, but I can't.

Yeah.

I remember, I think Sam Ovens had a three-hour he crushed it.

Yeah, a three-hour webinar.

And it was doing great.

But then, yeah, people's attention span has just, it went from three hours to the 90-minute webinar.

That was like the standard 90-minute webinar.

And then it was 60 minutes.

And now we have, I call them mini webinars and like 12 minutes.

Some of them, when I see 59 minutes, I'll watch it.

But 60 is kind of like, see, pushing.

Pushing it.

It's an hour, it's 60 minutes.

I'm done.

When I say 59, 55 minutes, I'll watch it.

Anything over an hour is a lot, man.

Yeah, it is.

What do you think of YouTube Shorts and TikTok?

Oh, it's amazing.

I think that's there's a huge opportunity there that people

catch their attention.

I know YouTube channels that have grown by tens of thousands of subscribers in just a very short time just using YouTube shorts.

But yeah, that's hard to kind of like really indoctrinate and build a community just on shorts and things like that.

You do have to build that relationship.

So it does take longer to build that know-like trust with a community just doing TikTok videos and shorts that people want to get to know you.

People want to build that relationship with you online.

That makes sense.

What did you learn working with Les Brown?

So I traveled several years with Les.

I spoke on stage.

He's an amazing guy.

So So humble, dynamic speaker.

And,

you know, he's just one of these guys that even at his level, he's so humble, relatable, and can just connect with people.

So

he's a great guy.

Again, traveled with him.

I think if I could glean a couple different things from him,

he has a way of connecting with people in his message that just anybody, no matter who it is, he connects, he relates to him.

And so in traveling you know if he would speak to this group of people his message is his speeches would be different than speaking to a driving group so right knowing your audience and stuff yeah wow what about uh kevin hair kevin harrington the shark tank guy uh so so let's kevin harrington is a guy that

uh

He does everything.

Let me get some data.

Like, I think the last time I spoke on stage with him, it was for an energy drink conference.

And I'm like, you're speaking here at this energy drink conference.

And then, you know, it's like,

oh, he speaks too?

Yeah, yeah, he speaks on stage.

He really does everything.

He does everything.

And I mean, it's like,

he sponsors and partners with so many different companies and teaches and stuff.

He's just a hustler.

He's a hustler.

And, you know, he's one of those guys.

I'm like, how can you do all this?

I'm talking to people like, yeah, I'm partnered with Kevin Harrington.

Like, man, everybody's partnered with him.

Yeah.

What makes a product good and what makes a product bad in your eyes?

Either or on a marketing standpoint, because I know once you have the marketing down, you can actually make a bad product.

Yeah, yeah.

Absolutely.

Yeah.

There's a lot of bad products that have

making millions of dollars.

So I would think

the number one thing that makes a good product from a bad product is results.

Results.

That's it.

Yeah.

I I mean, if, if, it doesn't matter if the videos are, you know, shot in somebody's garage, it's not professional quality.

If someone can watch those videos and implement what's being taught in it and make money or get the results that were promised, people are going to buy it.

And you don't have, you don't have to market.

You don't have to push it.

You don't have to like, you know, force it.

Force down your throat.

Yeah, because people, the word of mouth and the credibility of it.

So

that was probably one of the reasons why I was hesitant to get into the space of being a coach and starting courses is because I remember

sitting at a conference and this guy would be introduced.

He was like, man, the leading expert on Facebook ads.

He's blah, blah, blah, blah, blah, blah.

And they bring this guy to the stage.

I'm like, This guy knows nothing about Facebook ads.

I'm running all his stuff and he calls me every day.

You know what I mean?

And so it's it's like, I never wanted to be inauthentic about that.

Like if I wanted to teach something, I wanted to be like, okay, I know this.

I was hesitant about ever entering that because

I saw so many people that it was just an opportunity that they may be charismatic and knew a little bit and they would make money with bad products.

And I never wanted to, you know, be like that.

I saw you went skydiving in Dubai.

Yeah.

Would you recommend skydiving to anyone?

Oh, absolutely.

I mean, it was like,

I don't care.

I just can't.

You he's like, that's a white people thing, man.

I ain't going through skydiving.

I just, I can't grab.

I can't like, I like watching y'all, though.

I'm not gonna lie, but I can't like,

I don't want to be on the plane, I'll be at the bottom.

Like,

yeah, yeah, yeah.

I would try it, and the reason why is I like to put myself in uncomfortable situations.

I just don't, my thing is my legs.

I don't want to break them.

You have a guy on your back.

I don't want to break my legs.

He lands.

I don't want to break my legs.

My legs didn't even touch.

So the instructor, he says, lift up your legs.

And he touches.

His legs touch and you just slide.

Oh, you're good.

Come with me.

It

together.

So I tell you this.

The

first 20 seconds that you jump out,

it is, it's like this things of

like you don't even know what's going on.

It is so intense.

Wow.

And so my guy, he uh, he was Australian.

And what was going through your head, though?

Like before you jumped out the plane.

Yeah.

I know in the sky, you basically like, oh, well, this is basically, if this is how it ends, it's going to end like

on the plane where you're like, well,

I should have never even,

I should have never came.

So

there's a point of you get beyond the nervousness and you're excited.

What point is that, though?

Like, when, um, when he's like, all right, come on, yeah, yeah, paid some money, come on, you see someone go out in front of you, you're like, okay, this is real.

And so, so you're, you're nervous, and you know, of course, by then, I've already done the research, how many people die skydiving each year.

So, they were like, out of every plane, like four die.

You're like, okay, I'm like, I'm not doing that.

I'm not doing that.

Wait, how many divers are you?

Now I'm back.

I don't know.

There's 10 people get on the plane, four of them die.

So

this,

is not that many.

So I asked my

instructor, I said, have you ever had any accidents or anything like that?

And he said, he said five today.

He said,

he said, none.

And he had done over 10,000 dives.

Okay.

Okay.

So that's pretty cool.

So he lied to you.

That's cool.

Well, we just had someone on last week who broke his neck, right?

Vitale.

Yeah.

And he's fine.

Oh, wow.

No, that's skydiving, right?

Yeah.

Wow.

Yeah.

But he was probably alone.

Yeah.

No, I was.

Yeah.

but so so I jump out in that first 15 seconds.

Things are just so how fast were you dropping?

So that so that's

it's it's about 120 miles per hour that you're so that flow

is not real.

Like when they when they when they open up well when you're going you're going at terminal velocity, which is about 120 miles per hour.

Sometimes it looks like they're kind of like gradually dropping like on certain on certain videos.

Well, I think when you're you know, those guys, you're just

volunteering.

No, you're, you're, you're feeling it you're dropping and then when they open the chute then everything

you know can you breathe yeah yeah you can breathe but it is kind of like a you know you know one of those

and so my my instructor he's behind me and he says all right mate you ready to have some fun i'm like

yeah i guess so and then he pulls the cord on this side and it spins i mean it does one of these

like this and i'm in in the video you can actually see my face.

I go like this,

like that.

And my stomach and I felt like this nauseous feeling come over me.

And

after he slowed down, he's like, how'd you like that, mate?

And I go, I didn't like that at all.

He goes, let's do it again.

And he does it again.

And so by the time I'm coming down to the ground, I'm queasy, you know, my stomach is shaking and everything.

And my personal trainer at home, I told him about, he's an avid skydiver.

He's getting his license.

He said, I cannot believe he did that when your first dive.

He said, normally they don't do that until you're pretty experienced.

And I was like, well, he just thought I was having fun.

Yeah.

Yeah, I don't know about that.

Yeah, that's crazy.

Is that the craziest thing you've done, you'd say?

Yeah, yeah, probably.

I've done some hiking out in, there's a place in Sedona.

It's called Devil's Bridge.

That's Arizona, right?

Yeah, yeah.

And so you're up 500 feet and kind of like a little concrete, you know, a rocky bridge where you're up 500 feet and it's

drop off on both sides.

Wow, yeah, yeah, I've heard good things about Sedona.

Yeah, so

you can see all the stars.

Yeah, often.

Do you do things like that, like extreme type?

And is it for a reason?

No, I think so.

Skydiving is kind of like it's that bucket list.

Yeah, okay.

Yeah.

I want to do skydiving, and I think I'd do it again.

I'll probably do it again.

I don't know about bungee jumping, but I think it's just, you know, at my age, there's things you just want to, you want to do.

What about hot, hot air balloons?

What do you think about those?

Nothing fun about it.

You could get a good view just hiking.

Yeah.

Would you do it?

No.

You got to do something.

Stop scaring yourself.

No, listen, I just, I don't, when it comes to being in the air, a hot air balloon and jumping out of a plane are just like, you can't control those things.

It's just whatever's going to happen, it's going to happen.

Which is cool.

It's your day, it's your day.

Yeah, it's your day, it's your day.

But I'd rather my day be like at the house.

I can control it.

Ice cube ball or something.

I saw a nasty hot air balloon landing on Instagram the other day.

Like, it was stupid.

I don't want to be the guy like, see, we told his ass not to go in there.

I don't want to.

So it's

now.

I did watch on YouTube skydiving accidents before you went.

Yeah, of course.

I would have literally

proud of the the dispute that day on there, like, I'm not going.

It's an insult to me.

I don't know if you've ever seen this video.

There's this video of this old lady.

She's skydiving and she starts to slip out of the harness.

Oh,

so when

I jump out, when the parachute opens, the instructor says, All right, we're going to loosen things up so you'd be more comfortable.

He starts loosening it up.

And in my mind, I'm thinking, don't loosen it up.

So, what happened when she slipped off?

So, she's just like the instructor is holding her, holding on to her harness and everything like that while they're going down.

So the instructor is the only thing holding her in, not the harness.

What do you think of those paragliding guys that just use a suit?

That looks cool.

I mean, that looks cool.

They just jump off cliffs.

So you would do that?

No, it looks cool.

He's like, it looks cool.

I like watching videos.

Yeah, I want to watch it.

Yeah, yeah, yeah.

See what me saying, it looks cool.

Nothing I'm interested in.

I'll watch you do it.

I'll watch you do it.

I'll be at the finish line.

man that was really cool man that was really cool i like it i like it yeah yeah oh man they have those um

what are they like squirrel suits you know yeah those guys so what is that is that they're actually flying on it yeah they're jumping out they got this like parent selling it not parent selling but like it just like makes them gloating yeah like how do you control it though Figure it out, Sean.

I'm not doing it.

You have to skydive first to get that, I think.

Yeah.

I think there's places that you can do that tandem.

Yeah.

Oh, okay.

What is it?

Somebody's on top.

Somebody's on top and you're just along for the rise.

He's like, man, this is too busy.

There's an indoor skydiving spot here, I think.

I'll do that.

Okay.

Yeah.

I'll do indoor skydiving.

Okay, that's cool, right?

Yeah.

It's just a trampoline at the bottom, so you're probably good if the air runs up.

I'll do indoor skydiving.

It's just wind in the soup.

I mean, I'll do that.

That's it.

That's it.

All right, Paul.

It's been a pleasure.

Any closing comments where people can find you?

Yeah, so you can follow me on Instagram.

My Instagram handle is Paul, just at Paul.

Give me a follow.

Paul, that's it?

That's it, at Paul.

It's a good handle, bro.

Just

friends with Mark.

You know,

Life Flex, Wayne.

At the Creator on Instagram, it'll pop up on the screen somewhere.

Right for you, guys.

Sean Kelly.

Thanks for tuning in, guys.

Digital Social Hour.

See you next week.

Peace.