Brandon Carter On Having 5 Bank Accounts, Taking the SAT's on LSD & Taking Testosterone | DSH #143

Let's say somebody goes out,

they're in Vegas, right?

They go out, they go out

to a club.

Let's say they do some

yeah, right, let's say they get some drinks, or say they

have somebody they just meet one night stand, right?

All these things are gonna really spike your dopamine.

High the next day, you're gonna be out of dopamine, your body's gonna have to take time to replenish it, right?

And that's why you see some of the people I know who are the most unhappy are the people who are like go out every you need dopamine to drive to attack your goals?

Even if you're wasting it all on like cheap thrills, yeah, then you know, even if it's like social media or stuff like that, then it's like you don't have enough to deploy against your goals.

I love that, man.

Yes,

welcome back, guys.

Digital Social Hour.

I'm here with the legend today, Brandon Carter.

Yo, what's going on, man?

How's it going, bro?

I'm doing great, man.

Man, I got questions for you.

I can't wait.

I got questions for you, man.

Like

the one you were filming before this, man.

These guys had seen UFOs and shit.

Supposed to follow that, man.

That's going to be tough.

You should have had me go first, man.

Yeah.

That was the main event.

It was.

Nah, it wasn't.

Nah, you'll top it.

All right, we'll see.

Man, let's get started, man.

Keto diet.

Yeah.

So, I don't know much about it, but I was researching you.

Seems like you've been on it for nine years now right about eight years it's going on now okay what's that been like about shit for you it's been fantastic for me it's not for everyone i'm not one of these guys who's like an evangelist who's telling everyone they need to do keto yeah um everyone's different you know some people can eat a peanut and die you know what i'm saying so i'm not gonna say that one thing is for everyone yeah uh but for me it's been it's just been incredible man like i i started the ketogenic diet because my cholesterol was high

And it's a genetic predisposition.

A lot of people in my family have high cholesterol, so it was genetic.

And they were trying to put me on statins.

What is up?

These are like pills that lower your cholesterol, but they have crazy side effects.

Yeah, it's terrible for you.

Jesus.

You know what I'm saying?

It's a side effect, low testosterone, all types of stuff, right?

But I had been a nutritionist for like, you know, almost 20 years, right?

Okay.

A personal training nutritionist.

And I was like, like, what if I try to do it naturally?

And I remember I had talked to this dude a long time ago named Jimmy Moore, and he was a big keto advocate.

And I said, you know what?

Let me look into this more.

And I realized that there's a lot of studies that are showing that ketogenic diet actually improves people's cholesterol.

A lot of people, not everyone.

Some people's cholesterol goes way off the charts, right?

This is not some for everyone.

I'm not trying to push this on no one.

So all you fing

guys can just put your axes down, put your spears down.

I'm not trying to push this on anybody.

He just asked me a question.

These people, they hate it.

Bro, they hate it.

People hate you, though.

Yeah, speaking of hating, but

the first month I was on it, my cholesterol went down.

Okay.

100 points.

Said I didn't need to be on it, but I felt better.

I had more energy.

I mean, initially it sucked, but the first two weeks, but then I got past that.

Okay.

I knew that was going to happen.

And then I had more energy, man.

It was like I didn't need as much sleep.

My skin was clearer, you know, and i was more ripped because you know you lose a lot of water weight when you're on a ketogenic diet so like i i had the appearance of being more ripped okay shredded and i felt great so i said just stay on it and then i've just been it's been eight years later so what exactly is ketosis because i've seen that online yeah so the ketosis basically when you so when you're on a standard uh western diet standard american diet you're consuming carbohydrates right and those carbohydrates convert to glue to glucose yeah and and um that glucose is the energy source that your body uses right glucose or glycogen In the absence of glucose, right, if you're not eating carbohydrates, your body's not going to have a lot of glucose.

There's going to be some, but not enough to run.

So in the absence of glucose, your pancreas secretes...

I'm sorry, and your liver secretes something called ketones.

And these ketones become your new fuel source, right?

So now you're using the fat that you eat and fat in your body for fuel as opposed to glucose, as opposed to running on carbohydrates.

And there's some advantages to that some people, right?

Not for everyone, but some people.

Calm down.

Dorks.

They're going to get all crazy about it.

You know, but listen, it's,

you know, because when your glucose levels go above 110, your blood glucose levels go to 110, your pancreas secretes a hormone called insulin.

And then insulin's job is to get rid of the excess glucose.

Right.

Right.

So you can function.

The problem is

it does it kind of indiscriminately.

And this is why people get tired after they eat a big are you someone that doesn't have life insurance?

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Meal death ever happened to you?

Yeah, yeah.

Yeah, not me.

Really?

Yeah, nah, I eat a big meal and I'm chilling.

Even when you go to like a buffet?

I mean,

if I overdo it,

if I go there like it's like it's a challenge.

Yeah.

But

nah, I'm not tired after I eat lunch or a big meal or anything because

I don't have that insulin spite.

Yeah.

And I saw you just took testosterone for a year.

Yeah, it's been two years now.

Oh, you're on two years?

Yeah, yeah.

So I started when I was 38.

I went on testosterone just because,

you know, my levels were low.

And I just, you know, I want to be the best I can be.

Right.

You know what I'm saying?

I'm trying to optimize.

I was healthy.

Like, I could have lived, right?

But I wanted to be the best I can be.

Yeah, I got to say, man.

I got it from a doctor.

It's TRT.

I get it from

T-Clinics USA in Tampa, Florida.

I got to say, dude, I took a blood test and my testosterone was low.

This was like a year ago.

And I used to get sick a lot.

So I was like, all right, let me raise this.

I haven't been sick since.

Like one time.

Just from having good testosterone.

Yeah, I haven't been sick in six years.

Yeah, it's crazy.

When everybody was getting, I don't know if you can say it on this deceit.

Yeah.

In New York, I was walking around like I am legend.

Like, I ain't getting nothing.

My girlfriend had this shit three times.

You never got it?

Never got it.

I was kissing her in the mouth.

I'm off her plate, having unprotected s ⁇ with her.

And I ain't get, I didn't catch it once.

I didn't even test positive.

The only time I tested positive, my son had it.

He's five.

And he sneezed in my mouth.

I was laughing at somebody he did, and he sneezed in my mouth.

And I didn't even know I had it, but he, his mom tested him.

He tested positive.

I was asymptomatic.

I tested positive, but I was asymptomatic.

That's after the fourth close encounter.

How did he get in?

I got a question.

How did he sneeze in your mouth?

He was doing something silly.

We were like playing around.

and uh, like, I was like tickling him.

He's five, right?

Okay, and uh, I was tickling him, and we were like messing around, and I was laughing at something he did, and then at the same time, he sneezed, and it went right in my mouth.

Oh, my gosh, like odds and odds, yeah, like me, you know, me and me and him, we like rustle and get crazy, yeah.

Yeah, I love how real you are, man.

One of the things I saw you do is you write down your haters, yeah.

Why do you do that?

The list of hate, man.

So, okay,

this is this is this is this,

it's gonna blow your mind.

Yeah,

this might, This might be worth the cost of a mission.

Right.

Sometimes, you know, people say, how do I get motivated?

Or how do I get,

you know, how do I really go after it?

And what I suggest they do, if you have an issue with motivation at all, is just make a list of all the people who've hated on you.

Like, you know, people said you couldn't do it.

People talk shit about you.

People laughed at you.

Girls who cheated on you, left you, you know what I'm saying?

Whatever.

Put it on your phone, your notes, you know, and then and look at that shit every time you you don't feel like doing what you're supposed to do.

Or start your day off with it.

If you're a crazy person like this, and start your day off like that, what it's going to do is going to push you, right?

Because

you can't legally punish them, right, without going to prison.

But the best revenge, according to String Sinatra, the best revenge is massive success.

Right.

So, like, I want them to look back at, I want them to look back at it like, damn.

Did that.

You know what I'm saying?

I shouldn't have been out here hating.

You know, because I could have been involved in this success.

Has a past hater ever ever reached out to you and apologized oh yeah it happens and you forgave him yeah you know i'm not out here you know they know not what they do right you know what i'm saying so like it's it's no big deal um

some of them i became cool with later you know okay a lot of times man people who hate on me they end up like

i'm doing something like this one guy he was hating talking crazy about me on youtube he called me a

Next thing you know, this motherfucker has a heart attack.

He almost died.

He didn't do nothing.

It's just, you know, because I'm nice to everybody.

i'm friendly to everybody i treat everybody with respect you know

homeless people junkies everyone janitors you know i show everybody love and if you so if you hating on me it's probably just a reflection of like a lot of like wild going on yeah it's always projection yeah it's just projection right so it's

you know that that negative energy that negativity is is gonna it's gonna have ramifications it's gonna manifest itself in other ways sometimes it's health sometimes it's just

you know you can't you can't.

I never met a successful hater.

You know, yeah.

But the list of hate, what it does is it takes this negative energy and transmutes it.

And now you use it to deploy against your goals.

So it makes you invincible.

Right.

Because right, in like this thing that was negative, somebody hating on you, you turn it into positive by using it to propel you towards your goals.

And that's a methodology.

So you don't let it get to your head, the haters on social media.

Oh, no, no.

It's like, it's like I said, I'm invincible, right?

So it's like,

it makes it like, oh, man, it's, um

all right

well i'm gonna give him something to hate on

like it motivates me it makes me get me excited why do you recommend people have five bank accounts oh man

because okay so my dad is a funny story well it's not a funny story not funny at all so i grew up kind of like poor on the south side of chicago and my you know uh

My dad, he lived with us, but I didn't see him a lot because he was out grinding, trying to build his business.

But he didn't make a lot of money.

Okay.

Excuse me.

And then I got sent away to military school because I got in a little bit of trouble.

And

for high school, but when I was in high school, that's when it started taking off.

I'm like 15.

So this is like 16, 17 years of him grinding at the same thing.

Finally started working.

And like 15 years later, and by the time I graduated from high school, he was making,

$3 million a year.

He had an insurance claim business, but he was focusing on the sales yeah and he hired people to do all the other stuff and he just he did the sales and um

adjusted for inflation that's eight million dollars a year yeah today's money

okay sounds great i didn't experience any of it because remember i was going away at military school then i went to college okay by the time i graduated from college he had lost all the money he was broke so i kind of like missed the whole boat what happened right he just you know It's weird

making money and managing money are two different skill sets.

Right.

And sometimes like a a lot of times, people will get become successful and they stop doing the things that got them successful.

Right?

They start indulging in their success, the fruits of their labor.

So they start,

whether it's nightlife,

alcohol, gambling.

You know, he didn't have a problem with that.

His main problem was gambling and just being, like, it seemed like he was out a lot.

You know, like he was indulging.

Gambling's a big problem, yeah.

Yeah, I mean, we live, we're in Vegas, so I already know.

And

he's just started indulging.

He took his foot off, he took his eyes off the prize,

And he was broke.

And then he committed

in

07.

So a few years after he went broke, he committed sufficient.

But I saw him come up.

And I didn't experience anyone.

But by the time he out, we were back to basics.

Back to

basically all I knew was poverty.

But the five bank account strategy, I call it NBA accounting.

So you have one bank account where all your money, all your income sources,

you deposit in here.

You don't have no

debit card associated, no automatic payments, nothing.

It's just to collect the money.

And then on whatever interval that you feel like is appropriate, you could do it every day if you want, or you can do it every week.

You take percentages and put it into each bank account.

So you put 50% into what I call the

war chest.

And this is money that you use only to make more money.

Okay.

Make investments, right?

You know what I'm saying?

so you're basically saving and/or investing 50% of your money, right?

If you do that, you can't never go broke, like my dad, right?

And then,

and then you live off 30% of your income.

This is what I do, this is what I suggest, and I teach my students, right?

Seven, you live off 33% of your income.

People are like, oh, I can't do that.

You got to make more money, man.

Time to get to work, you know, time to get to work, baby.

And you're living off 30% of your income, right?

How can you go broke?

You can't, and then you divide the other

in accounts into one for taxes right well it depends on your state and whatever your tax bracket is and the other one for and then the rest for uh i i take five percent of my income and i buy like jewelry designer clothes

you know what i'm saying

watches you know what i'm saying like

but it's only five percent of my income it's nothing yeah exactly you could never go broke doing that i call it nba accounting never never broke again how did you learn that uh i kind of developed it it was based off of i read a book and I met the author.

It's a book called Profit First.

Because the first year I made a million dollars, I looked at my bank account and I was like,

the money.

And then I read Profit First.

I was like, oh, I need to change it.

So it was based off his protocol, but I altered it a little bit for me.

Nice.

And people can alter mine if they want to.

Or you can read the book and go straight to the source material.

Speaking of books, I love your book strategy.

You read two books a week for the past 10 years.

Yeah.

I mean, honestly, it's probably been longer than that.

Jesus.

So much knowledge, but I like how you do it while you're working out, right?

Yeah.

So one thing I do is I get the Ken.

If you got an iPad, you get the iPad or iPhone to do it too.

You get the Kindle app, right?

You get the Kindle app, and if you get the Kindle app, if you get the Kindle book and the audio book,

it'll read the book to you.

So you get audible?

Yeah, so you get both, right?

So one thing I like to do is I'll, like, for example.

you see what I'm saying yeah what speed do you do

so I do that while I'm working out I'm doing cardio in the morning but also I also took a speed reading course when I was oh nice like 23 20 22 23 and that really up my my reading speed a lot so I can read faster than that but sometimes it's um

not while I'm working out right so I keep I like to read on the Kindle or I have a book with me at all times but like during when most people are like

searching social media, I'll just break the book out.

Like I was shopping with my girl today and I was like, all right, baby, you go do your thing.

And I just broke out.

Dude, you're always learning.

I love it.

Yeah, man.

You got to come up.

The more you learn,

the more you earn.

You say sperm?

Yeah, you know.

Same thing, man.

Something knowledge.

Man, that's over 100 books a year for over 10 years, dude.

Yeah, man.

You get some knowledge, man.

Some knowledge.

That's insane knowledge.

I mean, what's been the top like five or ten books that changed your life um so i gotta go with uh first of all i'm gonna say relentless by tim grover i have it tattooed here wow that's how good it was he got a tattoo yeah well you know it's like

you

there was a time in my life where i was working real hard people were calling me like a workaholic yeah and i was listening to people around me you gotta have fun you gotta enjoy life you gotta

They're saying I just worked too hard.

And I was like, man, maybe something's wrong with me because I like want to do this.

Maybe.

And I I read this book

and Tim Grover trained Jordan, Kobe,

Dwayne Wade,

and a bunch of other high-level stars.

And his book wasn't about training.

It was about the mindset of these elite champions.

And I thought, oh, wait a minute.

What I'm doing is right for what my goals are.

You get what I'm saying?

And it gave me permission to just kind of be myself.

And then I realized that, you know, this whole enjoying life thing,

when people say that they kind of mean recreation or hedonism and there's nothing wrong with that but if that's the only way you can find joy then you only get little pockets of joy right because you can't get drunk or go to parties or go on vacations every day right but if you can find joy in pushing yourself find joy in seeing what you're made of find joy in actually working hard if you can find joy in that then you can have joy every day like i'm just as happy in front of my computer all day working as somebody on vacation on the beach wow right the difference is i can do it every day and they can't.

So, you know, it just gave me permission to embrace that.

Yeah.

And I made a lot more money as a result.

You know?

Yeah.

So I would say that book, Awakened the Giant Within, I read it when I was 17.

That really Tony Robbins.

Yeah, that really changed my life, man.

My main takeaway from that was state control, like learning how to control your emotions.

I guess before I read that, I thought things happen to you and you respond emotionally.

But then I realized, oh,

you can feel whatever emotion emotion you want to feel regardless of circumstances.

And that was, you know, I've had a lot of opportunities in my life to put that to the test.

That's your body.

And

I mean, like, you know, father committed some and shit, you know, not to say I was happy and smiling, but I was able to bounce back a lot faster as a result of reading that book.

Wow.

You know, and

there's that Rich Dad, Poor Dad was a classic impact on me, you know, like

my real expensive stuff, like this fucking

mill man yeah this is passive income oh yeah you get

five percent yeah no it wasn't five percent this is just straight passive income so it was a little more than five percent i'm gonna be honest with you right but it was made from like money i made in stock market oh nice you know what i'm saying so i just it's cool i can do that again next year if i wanted to you know um get it i buy one of these every year uh

you know so that's what's that's three yeah then there's um the encyclopedia modern bar bodybuilding by Arnold Schwarzenegger.

That's probably the best fitness book that I've written.

Yeah.

Because he was all natural, right?

No.

No,

no, no.

But his advice was still solid in that book.

And that was Arnold Nap.

And then number five, I'm going to go with...

Oh.

How to win friends and influence people.

That's a great one.

Yeah, that's a great one.

It's incredible.

Yeah.

So you sound like you all read.

I'm an audiobook guy, but I'm going to start using your strategy.

Yo, because it's like you're immersed in it.

You can't, it's difficult to lose focus if you're reading because it's multiple senses.

Yeah.

You know what I'm saying?

Because I try doing it while I'm working and it doesn't really work.

So I'm going to try doing it while I'm working out.

Yeah, especially if you're doing cardio because I'm cardio.

Cardio is boring, yeah.

So that's perfect.

I either do that or I play video games while I'm doing cardio.

Yeah, that's because video games are mindless task.

Yeah.

That's the only time I play video games.

That's a cheat code for any of you guys listening.

You want to get in shape.

Only play video video games while you're doing.

So I got a Switch or I play my iPad, Call of Duty Mobile.

Okay.

I'm dropping nukes on the haters

while I'm

getting ripped.

Okay.

So you play video games, but you also talk about the importance of balancing dopamine levels.

Ah, yeah.

This is the new

one that I've been really trying to talk about.

It's super important, man.

I think that cheap dopamine is a way to is

really robbing a lot of people of their ambition.

You know, because dopamine is responsible for your ambition, your motivation, your drive.

However, when you spike dopamine, the more you spike dopamine, like it's crazy spikes, what happens is you have what's called an available pool of dopamine in your body on a neurological level.

And when you have a big spike, you use that, you use up the dopamine in that pool.

So then after that spike, you drop below baseline.

And it takes a little while for your body to replenish.

But if if you're doing things like stacking dopamine

dopamine spiking activities, like let's say somebody goes out, they're in Vegas, right?

They go out.

They go out

to a club.

Let's say they do some.

Yeah.

Let's say they get some drinks.

Or say they

have somebody they just meet one night stand.

Right.

All these things are going to really spike your dopamine.

The next day, you're going to be out of dopamine.

Your body's going to have to take time to replenish it.

And that's why you see some of the people I know who are the most unhappy are the people who like go out every night

the most, right?

You know what I'm saying?

And

it gets to the point where like that going out doesn't even make them happy because they don't have enough dopamine in their reserves to feel wow, you got you have to let it replenish.

But what's more,

what's more

the worst part about that is

you need dopamine and drive to attack your goals.

And if you're wasting it all on like cheap thrills,

then you know, even if it's just like social media or stuff like that, then it's like you don't have enough to deploy against your goals.

And yeah, I love that, man.

Yeah,

the I'm careful about how often I do cardio with it because after I learned this, right?

Oh, but I hate cardio, so like I try to do something to make it more fun sometimes.

Yeah, I need it, but I'm careful about the amount.

Wait, so cardio releases dopamine?

I mean, if you like it,

I fucking

can.

I didn't know that because I love playing basketball, so I'm probably releasing it.

Basketball is dope.

Yeah, and that's cool.

It's like

the more natural the thing is, the better.

Right.

Right.

You know, so there's some things that,

like, if you play basketball, that's, that's probably fine.

Yeah.

You, you, you know, you might need a rest after, but it's fine.

You know, there's things that will raise your baseline or help you replenish it.

Sleep, get enough sleep.

Funny enough, that.

Cold exposure, like cryotherapy or cold plunge

doubles your baseline.

Really?

for a few hours, your baseline levels of dopamine without

a subsequent crash.

So if you do that after s,

then it offsets it.

Yeah.

Yeah.

You have it.

Yeah.

So like

that, that's

that's the part of it that's like, can be dangerous.

I stopped doing it.

Yeah.

Yeah.

Yeah.

No, for real.

Like it can really rob you of your ambition.

Yeah.

People get addicted to it and it's like terrible.

They get depressed, honestly.

Yeah, they get depressed because they're using up all their dopamine.

The body doesn't have enough time to replenish it.

Yeah.

That's so facts.

Everyone I know that with hella girls, like, they're honestly not that happy.

They're not happy, man.

And I know I lived that life, you know, at one point in my life, and it gets, it gets boring.

And it's, and, and it's an empty victory.

You're spending all this time doing it, you know, chasing girls or like going out to meet girls or having a roster and, you know,

time energy.

Such a waste of time.

It's just an empty victory, you know, especially you can be deploying all that energy against some, some,

like a bigger goal i think man

i think

you know when i was when i was real little i saw a movie called casino royale i've heard of it uh it was james bond movie with um the last guy was james bond uh uh oh the one that just left yeah him it was his first one okay and it was a scene where he was sleeping with like this villain's wife he was about to sleep with this villain's wife but he got a call and he said yo they said yo the villains at the airport and he left she was like ready to f ⁇ you know he left her.

And I remember being 17 thinking, I couldn't have did that.

I'd have been like, yo,

can we get him tomorrow?

But he left her and went and got the villain.

I could do it now, right?

I think that

it just shows, I don't know, I think you can judge a man on the

not what he, not the, not the he indulging, but he can say no to.

Like, that's how tough he is, right?

Like, how, how hardcore is he getting?

What can he say no to?

Wow.

Some guys can't control the amount of food they put in their mouth.

Right.

But, so imagine, imagine when you get successful, right?

When you get

like, it's more, there's more temptations at like a high level.

Oh, you're trying to accomplish stuff, right?

Hella, man.

Girls and your DMs are probably all done.

Oh, man.

You know, like, I got a million followers.

You know what I'm saying?

I'm fingering

jewelry and designer clothes all the time, consistent basis, you know, like it, and I'm in in pretty good pretty good shape.

It's like imagine what I gotta, what I say no to, you know what I'm saying?

Yeah, I can't even imagine.

Like, but that those guys would get wrapped up in that.

Oh, for sure.

I think

more young guys should pride themselves on being able to

abstain from from

hedonism.

Yeah.

You know what I'm saying?

Because that's, those are the real badasses.

Yeah.

Nah, for sure.

I respect those guys way more.

Yeah.

Yeah.

and i think those guys respect themselves more yeah you get i'm saying i think those guys respect themselves more like i know there's a big push for guys to have a

now every guy wants to have a harem of women and like and like but yo the forest it's not worth it it's not worth it it's a it's a it's a pain i i respect a guy who can say no to to

to the pleasures that most guys can yeah all the you've interviewed some beasts man i was checking out your youtube what did you learn from uh grant cardone oh cardone you know

it's it's funny you know what i learned from cardone is he's still learning even though he's a like billionaire he's still looking for information from people above him really you know like he was telling me he was on a he was on a call with uh elon musk no what trying to learn and he said he wasn't saying nothing even when elon said something he didn't agree with he was taking into account right and i was like okay yeah it never

it never ends it never ends the the learning

You never want to feel like you got it.

Like you just know everything.

Yeah.

And for me, like, I've learned some things from people younger than me, less successful than me.

Like this one kid I mentor his name's Splash Man.

And I've been mentoring him since he was like 16.

And he's like,

his business is doing a million dollars now.

He's like 23, 24.

Wow.

Yeah.

And

he put me on the stuff sometimes.

like when TikTok was blowing up, he was like, you should try this TikTok thing.

I'm like, all right.

And And then I started TikTok and we started running ads and they were some of our most profitable ads.

On TikTok?

Yeah.

Yeah.

At one point they were.

That's dope.

Yeah, I get your ads daily, bro.

You fuss you with those.

Oh, man, we trying.

Yeah.

Talk to me about, we didn't even dive into the business side of things, but yeah, talk me about how you grew that empire.

It started off, man, me just trying to, you know, after my father killed himself, I was a,

I figured, man, I need to make some money.

So I just started working more.

You know, I started training.

I was living in New York and Queens.

So I wake up at four, take the train to Harlem, train people in the morning.

And then I would take this, I would shower at the gym, then take the train downtown to Soho.

And I was a security guard at the product store.

I was a bad security guard.

I didn't keep anything.

I didn't guard anything or keep anyone secure.

But they paid me.

And I was there for eight hours a day.

And then I would work for a moving company after that.

Holy crap.

Five days a week.

And then on Saturdays and Sundays, I would train people in the morning and then manage my boy's restaurant in Queens, a barbecue restaurant.

And I did that for like two years.

Holy crap.

Because I'm going to father if I had to take care of the family.

Yeah.

I had to take care of my mom,

my sister, her kids, grandma.

And, you know, I just felt like there was a lot of weight on my shoulders at 24 to be like the man of the family.

And,

you know, I just rose to the occasion.

I just worked more.

And I just worked, you know, this is 12, 14 hours a day, seven days a week for two years.

And it was during, I had a college degree.

The reason I had to get those blue collar jobs is because it was during the economic recession.

Oh, oh, oh, eight, yeah, 07-08.

Bad timing.

And it was people with master's degrees working at Starbucks.

Like, remember that.

Serious, bet, seriously bad.

You remember that?

You look too young to meet you.

I was in fourth grade.

I remember.

But

it was intense.

But

I made six figures both years.

Okay.

You know what I'm saying?

Because just work.

That's something I'm trying to tell a lot of young people, right?

Young guys, especially if

you don't have a bunch of kids or something, yo, just work more right now, especially in your 20s when you're young, work more, because that can really set you up.

There's 180,

168 hours in every week.

You should be working like 80 hours a week, man.

Because that's when you have the vigor and the energy to do so.

And you don't have the responsibilities.

You don't have a bunch of kids.

Just really focus, man.

Go hard.

Stack money.

And you can deploy that money against your goals know, really build something special.

Love that, man.

That's something because I did, because I, I wanted to go online after that.

I was like, how do I take, I had the idea to take my business online

and I didn't know how to do it.

So I had this like kind of, I was in those first

class of people who started online training.

I don't say I invented it, but I was.

You were a pioneer class of online trainers.

And because it didn't exist before it for us.

This is like 10 years ago, right?

Yeah, like longer than that, man.

It was like,

it was like 09,

2010, you know?

Yeah, you were hella early.

And that's when I started YouTube.

Yeah.

That's how I used YouTube to advertise it.

And then I was able to build that up slowly into a seven-figure business, you know?

And

then I started managing a lot of other influencers.

Like, so I would start running their business and they would just make videos, but I would build their websites, run the ads, do the customer service, help them put together their programs.

I would handle all the business stuff for it.

I did that for a lot of different influencers.

Smart.

And then I got to the point where I didn't want to work with influencers anymore because they was like babies.

They don't work as hard as they just wanted.

A lot of these guys wanted to be famous instead of wanting to make money.

I'd rather make money.

Yeah.

Yeah.

Yeah.

Because people can't give you, there's nothing wrong with making money.

Like people, you can't make money, actually.

People have to give it to you.

And the only way they give it to you.

in exchange for a product or service that they feel like is equal or greater value.

Right.

So you have to get value to get it to make money.

So

if you're not making money, you're not making value.

You're not giving value.

Exactly.

So anyway, they were more concerned about being famous.

And it just felt like I was a babysitter a little bit.

So I shut that part of the business down and I started teaching people, other trainers, how to start their online business.

And that business kind of blew up because there was a lot of people who were a lot of trainers who were like really excited to learn how to do this because when you take a business online,

you can actually

train more people, charge them less,

and a lot of times get better results than in-person trainers.

Really?

Well, the way we teach it,

okay, you can't outtrain a bad what?

A bad person.

Diet.

You can't outtrain a bad diet.

Diet's the most important part.

But an in-person trainer, they'll give you some tips.

Yeah.

But he's getting paid for the hour.

Right.

He's actually incentivized for you not.

Oh, so he clocks out.

Yeah, he clocks out, man.

When you, you know, he's only with you for an hour.

Yeah.

yeah right what are you going to do the other 23 hours right you start eating nachos and cheese and cakes and candies it doesn't matter what you did in the gym right

so what i had to develop was a system where i can track my my clients diet with them so i can see in real time what they're eating every day and it was it was like archaic initially but now we have it kind of dialed in and i teach that to my my students and they're able to help their clients with their diets remotely and monitor it every day to make sure they're hitting their their macros to make sure they're hitting their calories.

Yeah.

And they get, as a result, they get way better results.

So diet's like 80% of it.

Oh, man.

It's way more important.

Like, I've trained people who are like obese.

Yeah.

And we didn't have them working out at all.

Really?

Right?

Because they're obese, man.

What I'm telling them, run a mile if you weigh 300 pounds.

Like, seriously,

guy came in weighing 300 pounds.

I'm saying, hey, man, run a mile today.

Like, it would f ⁇ up his joints.

Like, it would probably do more harm than good.

Wow.

So, like, the first thing we did was just put them on a diet and

they start losing weight fast.

Then, when they get get to a weight where they can like manage it better, they start feeling better, have more energy, then we start incorporating exercise.

Wow, yeah, but yeah, diets are way way more important, you know, like even for me, like right now, like

I'm 40.

Yeah, right, and so like I keep, I keep, I've been doing this for like what is up almost 15 years.

Yeah, I keep a scale in my bag, a food scale.

I weigh

everything I eat.

Are you serious?

Yeah, how do you go out to restaurants?

I, yo, man, I put on the plate.

No way.

I put it out right on the restaurant.

I was doing that in fuck.

Nice restaurants here.

I was at

Samba last night weighing this.

Are you serious?

Dead ass.

But how much does it actually matter?

Oh, I mean, listen.

It's all math.

Losing weight is math, right?

Let's say you want to lose a pound a week.

A pound of fat is 3,500 calories.

You got to burn 3,500 calories to burn a pound of fat.

How much fat you want to lose, right?

All you got to do is burn more calories than you consume each day, right?

So if I burn, if I burn an extra 500 calories every day, I'll lose a pound a week.

If I want to lose more than that, but how do you know?

How do you know if you don't measure it?

Like, this is extreme.

I do this and I use this aura ring to track how many calories I burn.

Really?

So I just do the math.

How much do you burn a day right now?

I'll tell you right now, how much I burn.

My resting metabolic rate is 2,000.

Okay.

Which is high, right?

Uh, yeah, that's that's good.

You guys, you, I can look at you and see you have a high metabolism, you know.

Um, but I like I'm not guessing at all, right?

You know, like,

guys, yeah, because yo, life is just math.

Today, I burnt uh 2,400 calories.

Yeah, you know what I'm saying?

And I track it every day.

Wow.

And if I want to cut, I just make sure that I burn more than I consume.

And it's just math.

So you skip a lot of meals.

I don't skip meals.

Like, I used to do intermittent fasting.

I did it for like years, Buno.

And keto, I felt like

I didn't need that.

Because the food's so healthy.

Yeah, I just felt I felt good on

keto.

Man.

But you don't need to do keto to get in good shape.

Honestly, you just burn more calories you consume if you want to lose fat.

If you get enough protein, and you know, just

I mean, you don't have to be as strict as me unless you want to look like me.

You know what I'm saying?

Like, so people, before, even before I went on testosterone, people were saying I'm on steroids.

But that's because they never met someone who tracked every meal, who kept a scale on them at all times.

So you weren't on steroids.

No,

I didn't start.

testosterone until I was 38.

Wow.

Yeah.

I mean, I only weighed like 200 pounds.

You know what I'm saying?

It's not like I wasn't like bodybuilder size.

Yeah.

Man, what's next for you?

Where can people find out more about you and what you're doing?

Man, you know, you can find me, I mean, on

Instagram, King Keto,

YouTube, you can search my name.

It's the one with a million subscribers.

Only a million.

And I have a free course for people who want to learn how to make more money.

It's legit free.

Like, there's no funnel where I'm going to get you to buy anything else.

There's nothing you can buy.

Even in the course, it's legit free.

It's called Baller Mindset.

The reason I put that out, man, was because I met like, I don't know, I met

a discouraging amount of young men who tell me they're broke.

And

a lot of them were like of,

you know, a lot of them were like black or different minorities.

And that kind of bothers me a little bit because

I was raised by people who went through the civil rights movement, right?

So that stuff was like kind of in my head.

They tell me how they fought, got Martin Luther King was getting his ass kicked every weekend not for you to sit around being broke dork you know what i'm saying not for you to sit around off and playing video games that was dream dumb

right and but maybe they don't have the financial education right maybe it's not all their fault maybe they didn't get the right financial education or how to really

deploy their their their their resources and their time and their energy towards the acquisition of capital.

So I was like, all right, let me put that together for free.

You know what I'm saying?

For just for free, you know,

yeah, it's called baller mindset.

You go to ballermindset.com.

I'll plug it in a link, man, in the description, man.

Thank you, brother.

All right, guys, that was a blast.

Thanks for watching.

I'll see you guys next time.