Greg Reid Believes History is Fake | Digital Social Hour #119

You said history is fake.

What did you mean by that?

All truths become false.

There is no such thing as truth.

It's only what the general population agrees to be true.

Now, I've got amazing friends and family that I go golfing with and play poker, but I don't share my goals and dreams with them because

it's unfair to them.

When he was like seven years old, he got a bunch of money from his grandparents.

I said, What do you want to do with this?

He goes, Buy me a Bitcoin thing.

What's that?

So I signed up, sure enough.

And now he's going to be rich by the time he's 18.

Go figure.

Wow.

Welcome back to the Digital Social Hour.

I'm your host, Sean Kelly, here with my co-host, Wayne Lewis.

What up, what up?

And our guest today, Greg Reed.

Here we go.

It's in the house.

Mr.

Reed in the building.

Man.

27 years old and getting younger.

Yeah, I like that.

He's looking good.

Thank you very much.

Yeah, I'm coming up on 60 years old.

I got an 11-year-old kid, and he keeps me active.

I gotta tell you, he introduces me.

Yeah, I did.

And he introduces me to the coolest things, like Bitcoin.

When he was like seven years old, he got a bunch of money from his grandparents.

I said, what do you want to do with this?

He goes, buy me a Bitcoin-y thing.

What's that?

So I signed up, sure enough.

And now he's going to be a rich by the time he's 18.

Go figure.

Wow.

So, what made you wait to have kids?

It's just one of those things, late in life, dad.

And I got to tell you it's one of the greatest opportunities because I get late in life, dad.

Yeah, I like that.

And I get to enjoy it because I'm a little bit more at peace.

And financially, I can give him the life that most could only dream.

Yeah, I got that.

I like that.

Late in life, dad.

I saw you had a whole section on your Instagram dedicated to your son.

I thought that was pretty cool.

Well, he's the coolest kid.

In fact, when he was eight, he had the number one spoken album on Amazon.

Wow.

Yeah.

And you helped him do that.

Well, it was him.

At night before he goes to bed, he does these mantras.

He says, My name's Colt.

I'm happy.

I'm powerful.

I'm brave.

I'm wise.

I'm worthy.

I'm successful.

I help people.

My name's Colt.

And then a buddy of mine put hip-hop music to it, and then we put it out on Amazon.

It took off.

Now he's got his own Spotify channel.

Wasn't that wild?

At 11 young.

Yeah, now he's 11 years old.

He's a baller.

He's going to be a beast at our age.

Wow.

It's pretty cool.

I want to dive into your journey before you had a kid.

I know you've done a lot of cool stuff.

I'd love to hear from you, your journey.

Yeah, I'm just a regular guy.

I'm probably the most

least qualified guy to do what I do.

I'm going to be very upfront.

You know, I'm dyslexic.

I can't spell.

I can't read.

I can't write very well.

If you play me words with friends, you'll win every time.

But I learned the power of you work your strengths and you hire your weaknesses.

So for example, when I write books, I sit down with amazing ghostwriters and editors who take my words and then craft them in a way people would want to read them.

Wow, so you can't spell.

You can read, right?

I can get by.

I mean, it's like one of those type of things.

I can read and write, but I'm not profane.

Especially being dyslexic, it's hard to see.

Yeah, that's the huge obstacle to overcome, especially, you know, being who you are.

So, how did you manage to

overcome that and continue to excel in the things that you do?

Well, I see counsel and not opinion.

The difference is counsel is based on wisdom, knowledge, mentorship.

People have already done it.

Opinion is based on ignorance, lack of knowledge, or inexperience.

If I went to family friends and say, I'm going to write a best-selling book, they'll try to talk me out of it to protect me, to keep me safe, because I'm dyslexic, and they've never written a best-selling book.

So, I went to Barnes and Noble, I bought every best-selling title, and I asked them, said, Hey, what's the system?

How does this work?

They taught me, I duplicated it, and now I've been published in 150 books, 45 languages, two honorary degrees, and a star on the walk of fame.

Wow, insane.

Two honorary degrees from where?

All over the place.

One from India, where Tonino Lamborghini and I went and did commencement speeches at the country.

And they gifted us.

Oh, it was amazing.

By the way, I gave you my Tonino Lamborghini story.

I said, How is it that you and your dad had so much success in your life?

And he says, All you got to do is create a product, good, service, or experience that people save their money to hand it to you.

I said, what do you mean?

He says, look, no one's going to save their money to buy your book, but they're going to cash in their 401k to drive my car.

He says, you're not going to spend $3,000 a night to live in your own apartment, but you'll go to Anaheim and give it to a mouse with big ears.

He goes, if you can create a product, good, service, or experience that people save their money to give to you, you'll never run out of cash.

Wow.

So just create an amazing product, basically.

That's it.

Or an experience.

That's right.

That's why we started Secret Knock.

That was the whole concept.

We We said, instead of these coaches and teachers and mentors, we said, what if we created an environment where you have direct access to the person who did what everyone else is talking about?

Where everyone else is leaning against a Lamborghini taking a picture on Instagram, here's Mr.

Lamborghini.

If you want to start a clothing brand, we'll go have tacos with the guy who started Ugg Boots.

If you got an idea for a board game, here's the guy who did Pictionary.

Where could you be by jumping to the front of the line?

And that's what we're about.

Wow.

Yeah, I've heard of Seeker Knock, great things about it.

So what's like it's invite only, right?

Yeah, it's really unique.

It's known as the greatest event you cannot attend.

You have to know someone or be invited.

Yeah, it sells out six months early every time.

It costs five grand to go, and we will not tell anyone where it is or who will be there.

Nothing.

We just tell you the city, state, and date, and that's all.

Nothing until you show up.

And then what we do is we deliver.

So we have private Skype with Edward Snowden, who's hiding in Russia.

Carol Baskin came in last time.

They tell us her side of the story.

She never admits go exotic, right?

Presidente Vicente Fox comes in and says, Here's how George Bush tried to trick me to go to war in Iraq.

Wow.

And when you have direct access to these amazing people, again, you get it from the source.

And I believe that's where you get counsel and not opinion.

So are they speaking live there?

Yeah, they're hanging out with us.

No, not only live.

They're just like this.

We're hanging out.

There's no name tags.

There's no, everyone's treated the same.

And so you're sitting at a table and you don't know who they are

until I sit there and say, come to the stage of the guy who invented the credit card magnetic strip and changed banking, Ron Klein.

Wow.

And he gets royalties on that, right?

Yeah.

I think he's doing okay.

He's not complaining about money.

Man,

all these super successful people.

Like, what's that like, and what have you learned from just hanging around all these guys?

Well, we have a rule, it's just two words: be cool.

I mean, if you have sort of ego type of a thing, you're probably not going to fit into our community.

We surround ourselves with positive, like-minded people who are doing and not just talking.

And by doing that, again, you seek that counsel.

And it's so important to understand that.

I started a website called crediblesource.com.

And the whole idea is, where could you be literally by getting information from people that are excelling what everyone else is just dreaming about?

And that's what I like to surround ourselves with and also give access to other people as well.

Man, pretty simple stuff.

We got to find out how to get invited, Wayne.

Yeah, we got to find out how not to get invited, but to be there so we can be invited.

And it's pretty great.

The person who's coming this next time is unbelievable.

You can't tell us.

I won't tell you anything.

We're not invited.

Even when you're there and you are invited,

I can't tell you.

Until you're sitting in the chair and stuff.

That's a dope concept.

So this last time we flew in the guy, there's a TV show that's out on Netflix right now.

It's called Wednesday.

It's the

so I flew in the guy who plays Thing, the hand, for his first ever interview in America, where you got to tell his story of how he became a famous actor by just using his hand, right?

We've had

Ostra winners to just amazing human beings but again they're all cool that's the best part so when you're over there again having lunch in the line you're hanging out with these people you're not just watching them on stage and having VIP access and all that garbage everyone's treated the same how long did you have to work to become you know who you are in a sense of like you know, being comfortable with talking to people, being a good networker, a great networker, and connecting with people?

Like, how did you, did you develop that or has always been a gift?

Like, we're just a guy at school, or you just like, ah, like, what were you like coming up?

Yeah, as a kid, I got in trouble for it.

You know how it is, right?

Yeah, it's so funny.

I always tell people, as a kid, I couldn't make money when I was 14 years old, right?

But so, I, what I would do is I go get the neighbors to pay me 10 bucks to mow their lawn, and then I hire the other kids for five bucks to mow the lawn for me.

And I was taking advantage of the kids, but I was just being an entrepreneur.

So, now where they give me trophies and awards for doing this stuff that I got yelled at as a kid, but that's how I live my life today.

Yeah, it wasn't cool back then, right?

Being an entrepreneur.

Correct.

And not only that, but people didn't see the power of leverage.

And that's what I believe it's all about.

And again, yeah, if I've got a connection that you have, and it doesn't cost me anything to give you that to cut your learning curve 10 years, I'm going to do it all day long.

Because that's how you build real social capital.

Relationship capital.

Absolutely.

And that's what it's all about.

Yeah, because so many people nowadays brag about how

I'm self-made, I'm doing it on my own.

And they want that.

It's like they want to brag about that, but that's not the way.

Yeah, that's why you've never heard of me before.

You're the most unfamous guy in my industry you could be.

And the whole idea is that I'm so busy doing these things where everyone else is just talking about it.

And to me, I'd like to literally separate them for the 95% who dream the success to the top 5% who do it by just giving him them that access.

So when did you become familiar with like Instagram?

And like, when did you start pushing it?

Because you have 3 million followers on this.

Yeah, getting back to my kid.

And he goes, hey, check out this TikTok-y thing.

Hey, check out this stuff.

So I just started following it.

I believe there's old songs, you know, the children of the future.

Well, no one listens to them.

And yeah, you guys are the cutting edge and know what's coming next.

So I'm the different guy where I listen and say, hey, what do you see coming down the road?

A good quarterback never throws the football where a wide receiver is standing.

They throw it downfield and let him run to it

so they can catch up.

So I'm always looking for what's coming next.

Right.

Because I feel like a lot of people your age aren't on social media at all.

You took the opposite approach.

Yeah, the opposite approach.

Yeah.

So, and that's it.

Plus, I'm kind of an older guy, but I'm a hip guy.

I like to stay current and things of this nature.

And you get to stay connected with people.

People understand this.

I do more connection on Instagram than I do on emails.

Yeah, that's how we connected.

That's how it works 100% of the time.

You have great energy.

You seem like you're a very happy guy.

Have you been happy your whole life or did that come when you became successful?

It's interesting you say that.

And I don't know if you led me into this or you did some research, but I'm doing a book right now in a movie called The Secret of Happiness.

And so for the last few years, I've been on this journey with a mastermind group where we've interviewed monks to millionaires from celebrities, whatever, to find out what is the secret of happiness.

And for myself, I live a very clean life.

So I don't drink, smoke, use drugs.

I'm just a clean guy.

That's just the lifestyle that I choose to live.

But more importantly, I started realizing that my happiness comes by surrounding myself with other people that are happy.

I do not allow allow heads in my life.

And I look at this.

Yeah, not cigarettes.

Let me explain.

If I come to your house and I've got a trash bag and it's full of dirty diapers and rotten cheese, and I start opening it into your living room floor, you're going to go, stop.

Get out of here.

What are you doing?

Yet, for some reason, we'll let people open our brain, dump all their garbage, and we sit there and take it.

Not me.

As soon as you start doing that, I go, hip, I got to pause you right there.

I'm sure you're going through some situations.

I hope you find someone who can deal with that, but I got to go deal with this over here.

I will not allow that to go into my brain.

So how do you think people perceive that?

Do they think, oh, he's emotionally unavailable?

He's mean.

Sure.

He only cares about himself.

Yes.

And how do you feel when they think of that?

That's their

viewpoint.

And the main thing, though, but the majority of people come and say, how do you stay positive?

And I'm given the answer.

You know, look, I've got amazing friends and family that I go golfing with and play poker, but I don't share my goals and dreams with them.

Because

it's unfair to them because they don't have the same mindset.

And so many people come up to me and they say, I'm so disappointed or I feel like I'm behind because my family and friends don't believe in me.

Well, you're sharing your goals and dreams and aspiration with someone who cannot comprehend where you're going.

So what I do is I enjoy my poker time and my golf time with those people, but I keep my.

Do you not?

I sit there and say, I'm working on something special.

And as soon as it comes to fruition,

as soon as it comes to fruition, you're going to be the first to know.

Gotcha.

And then what I do is I seek counsel.

So someone who's already doing what I want to do.

Back to Barnes and Noble.

When I went to the store, I went to the best-selling book section.

I didn't go to the best written books.

I'm dyslexic.

I can't write.

So I went to the best-selling section and said, how does this system work?

And I asked them and I started duplicating it.

So that is the secret.

Surround yourself with people are getting the results you want.

For example, I've never sold a car in my life, but if I was going to, I'd probably sell a Lamborghini because it's the highest potential for a commission.

And then when I started, I'd say, who's ringing the bell every day?

I go, that's the person set me next to their desk.

I want to learn from someone who's doing what I'd like to do myself.

But how can people watch and get access to those people?

You're able to do it with your network, but an ordinary guy.

Again, I got to say BS to this.

You've never heard of me before.

Everyone watching this hasn't heard of me before.

So it doesn't make a difference.

So when I reach out to people, they've never heard of me either.

And the answer is specificity.

And I don't know if I say it right because I'm dyslexic, but be specific.

Here's the way it works.

If I want to get to the founder of Remax Real Estate, I say, listen, I'm asking for 12.5 minutes of your time.

I'll cover all my own costs and expense to come see you.

From the moment I open the door till the time I leave will be 12 and a half minutes.

I'm going to ask you one simple question, blah, blah, blah.

The chance of them coming from their office to the break room to do that is so high.

Other people say, I want to pick your brain, buy you lunch, take you out to dinner.

They don't have time for that, but that specificivity opens the doors.

When I get off stage and there's a long line of people that want autographs and photographs, it's wonderful.

And they say, the nicest thing.

How can I work with you?

How can I be of contribution?

How can I be of service?

I don't have 30 minutes for a resume check.

Compared to that, someone comes up and says, dude, check out your Instagram.

You got millions of followers.

I like your memes.

I make them as well.

Let me send you one.

If you like it, you'll use me.

Eight seconds, I know who you are, what you do.

You got my phone number in contact.

Specificity is the key.

Wow.

I love that.

Yeah, most people are just like, let me take you out to lunch.

Or the picnic.

And how many times?

Yeah.

Pick your brain.

You never say that.

And it sounds painful, right?

It sounds painful.

Let me pick your brain.

It's like, bro, my brain, I don't even, I don't even pick it.

Oh, man.

So it's like, it's a lot.

So, like, in dealing with all that, how do you find time to have like a family balance?

Like, how do you, how is the family, like,

just the organization of it, or do you have a balance?

I have an extreme balance.

Are you kidding me?

Majority of it is spending time with my kid.

I'm at one of those Disneyland dads.

So yeah, my former wife, Alan, I got the greatest ex-wife in the world.

I know it sounds weird, but she runs my other.

You got the greatest ex-wife in the world.

She runs my other side of my businesses, Secret Knock Women.

And her boyfriend and our family, we all get along great on the holidays and things of this nature.

And my son, I get him on the weekends, and we have the greatest times because we're always learning.

and doing something new.

We're always expanding horizons.

And that's what's really, you know, fun for me.

yeah interesting it's so unique because he has so much energy yeah he just dragged me to sneaker con i had no idea a buddy of mine started sneaker con so he got me vip passes yeah i had no idea travis scott shoes cost fourteen hundred dollars for a 10 year old but that's why i got to wear these

i mean those can cost two

it's crazy yeah you had to step it up so you're on the the stars uh what is it called uh walk of fame here yeah right here in las vegas right in front of the paris hotel yeah It's really neat.

So years ago, I made a major motion picture.

I was at Secret Knock, and there was a gentleman named Frank Shankowitz.

And he started a non-profit called Make a Wish Foundation that grants wishes to terminally ill kids.

And I asked him a question.

I said, Frank, what was your wish?

And he goes, what?

He looked at me like I had two heads.

And I go, well, you're the founder of Make-A-Wish.

What did you wish for?

He said, no one asked me.

Wow.

I said, what?

I go, I want to be the guy that grants the wish as founder of Make-A-Wish.

I go, do you want a house?

Do you want a car?

I know a guy.

And he says, no, I just want my story to be told so my grandkids will know I did something.

So he signed over his life rights and I said, I'm going to make this into a major feature film.

Just know I've never made a feature film.

He trusted me.

It took six years, but when it came out, we made the ballot for the Oscars.

We're still trending worldwide called Wishman.

And the moral is that everyone can be a hero.

You do not need to be a billionaire to give a pair of socks to a homeless person or stop a bully from fighting.

and so what happened is I nominated him for the star and when I did so they decided to grant me one next wow and this is in Las Vegas yes right down the street here that's insane yeah that's isn't that neat that's dope that's because you because usually you know you got you know you usually see rappers entertainers and actors with stars but the fact that you are actually making an impact gives you a star.

So you don't have to be a rapper or entertainer either to make an impact.

First of all, I'm offended that you don't think I rap because

you play this 60-year-old white rapper you're trying to think.

I wasn't sure.

Yeah.

Exactly.

That's funny.

One of your quotes on your YouTube that caught my attention.

You said history is fake.

What did you mean by that?

Well, basically, with enough examination, all truths become false.

And I learned that from the founder of Chuck E.

Cheese.

And it was really interesting because there is no such thing as truth.

It's only what the general population agrees to be true.

At one time, the world was flat.

At one time, Pluto was a planet.

At one time, you could catch COVID from a mail coming in from your UPS guy.

Right?

So, all truths with enough examination become false.

And when you have that open mind and start looking at things, you realize that it's from your point of view at that chosen time is how you see things.

So, it helps you judge people less and look at things from a different perspective.

Wow.

I never thought of it that way, but I mean, some people would argue that fact.

Some people, well, it's history.

It happened.

Well, I mean, do you think it happened?

Well, okay, history is only written by the winners.

That is so untrue.

So that's the most, that's the greatest example of that not being true because the losers didn't write the history books.

Only the winners wrote the history books.

So you're only seeing it

from one side.

If you look at World War II and we dropped bombs on Hiroshima and you hear that we won this war and a great thing, you don't see the atrocities that the United States and other countries went through.

I mean, it's amazing and horrific at the same time.

Or do you know the real story behind it?

Exactly.

So

it's only the story that's written by the winners.

And, you know, it's interesting.

I have the opportunity to meet amazing people and get great interviews and whatnot.

But one of my favorite ones is a guy named Steve Wozniak.

He started Apple Computers with Jobs.

And I said, how is it that you guys had so much success in your life?

And he said, we embraced our lack.

So what do you mean?

He goes, most people run from what they don't have.

He goes, we ran towards it.

So, what do you mean?

So, when these little microchip processors came out, they were very expensive.

We could only afford one chip.

Job sold his car, I had sold my calculator.

We pooled their money to buy one.

He goes, But Hewlett-Packard would make machines like IBM and go from point A to B with 20 chips, because they had all the money of God.

He said, I'd pull away five and I'd go from A to B with 15.

I'd pull away five, get to work with 10.

Eventually, I found a way to go from A to B using our one chip.

He goes we were not trying to be innovative or cool or aerodynamic.

We could afford one chip.

I was trying to be economic.

Exactly.

He goes, but by doing so we found the shortest, cleanest path and changed the way people do personal computing for the rest of the world for the rest of their life.

He said, where could you be right now or at this moment in your own business if you stop looking at something as your greatest challenge and obstacle, but it could just be your greatest blessing and opportunity in disguise.

Wow.

That's crazy.

Wasn't Wasn't here.

What a beautiful.

Yeah.

You also said on your YouTube that you think building a legacy is overrated.

Why do you feel that way?

Well, again, because there's no such thing as legacy.

Look, there was, look at the pyramids.

I'm just taking all, you know, cut through the chase, right?

All the people that built the pyramids, their great-great-great-grandkids are still living around that area

and don't even know how they did it.

So if you can do that, what is it?

So what about Michael Jordan?

Well, again, only because it's a living legacy today.

but if i sat there and asked you a question you know again

such as uh who's stevie ray bon or who is some of these greatest musicians from just you know 50 years ago majority of people wouldn't know who they are even though they wrote some of the greatest songs in history right and if i sat there and asked you who the 13th president of the united states is you're not going to tell me yet he was the president of the united states that's your legacy so the realities are i realized for my kid especially being 50 years older chances are of him going to my grave is slimmed in nine, and little are my grandkids.

And that's why I was so excited when I got the star because I figured every time they come out, they're going to go, Hey, there's my grandpa, poor one out for the homie.

So I figured that'd be kind of a cool thing.

Poor one out for the homie.

So,

your son,

what is he into?

What's his thing?

Because you were saying he has one of the bestsellers on Amazon.

Yeah, well, right now he's an actor.

He got his first acting gig.

He made like $980 his first gig.

Oh, wow.

I know.

Go straight.

This is all he knows.

He's already knew at his age.

Yeah.

He's a lot at that age.

Yeah, 980 bucks.

That is a lot of dough.

And it was so interesting, but that's all he knows.

So we've fed him the idea of prosperity and works.

So he doesn't know anything else.

All he knows is success.

And it's very interesting.

I'll tell you a paradigm shift that we had with him that will blow your mind.

You guys ready for this one?

I was doing a podcast like this, and the woman asked me, says, do you give your kid money to do allowance for things he doesn't like to do around the house, like mow the lawn, you know, take out the trash, make his bed?

I go, absolutely.

I go, I want to teach my kid the power and respect of money.

She goes, stop.

I expected more from you.

It's a shame you're ruining your child forever.

The student's mindset, I said, teach me.

She goes, think about it.

You're training your kid from the earliest of memory, the earliest of thought.

The only way to make money is to do something they hate.

Paradigm shift.

So I sat him down and says, listen, I go, I've got a lot of followers and stuff.

You make these cool videos and stuff.

I go, How about you make your allowance for doing something you excel at?

And I'll pay you all your money you want for doing these things to make me look good.

And more importantly, how about you just make your bed and we'll call it contribution for living in the lifestyle you do?

And it changed our conversation.

So now when he comes up to me and says, I need some new Jordans, how many TikToks can I make for you?

And now all of a sudden, he's teaching other kids within his school to do the same.

Work your strengths and hire your weaknesses.

I love that.

Then he views his responsibilities different as contributions versus something that he hates doing?

Correct.

And he still goes, you got to be careful what you say, too, because I have this whole power of work your strengths and hire your weaknesses.

So, for example, I'm a good orator, but I can't write.

So, I sit down with ghostwriters and I say all these amazing things I think in my head.

And then they re-craft them in a way people would want to read them in book form.

And sure enough, it goes on to inspire millions of people.

Well, one time we were doing a party, and it was right after COVID.

And I said, hey, Cole, go upstairs and do me a favor, make your bed, clean up your room, and stuff like that.

We We got people coming over.

He goes, no problem, Dad.

About 15 minutes later, his best friend comes down.

He's got a handful of money.

He goes, hey, Dad, can you put this in my bank for me?

I go, where'd you get that cash?

He goes, from your son.

I call him down.

He says, Cole comes down.

I says, son, I go, why did you give him money?

And his friend says, that's easy.

He paid me money to make his bed, to clean his room, take out the cash.

I said, but why'd you do that?

And he says, well, you said to work your strengths and hire your weaknesses.

I had other stuff to do.

Wow.

at 11, wow, yo, he's gonna be crazy.

He might get to the point where he's gonna hire, he's gonna hire people that's actually his strengths, too, because he's smarter than everybody at this moment.

Like, he's it's it's interesting.

Well, if you teach these kids, that's the whole thing.

That's why being a late-in-life dad is so cool.

A younger dad, he's still going to work and making

out, yeah.

And here, I get to sit down and go, listen, this is what I've learned along the way, and things that work for him, he holds on to.

Look, I happen to be, you know, a sober guy, right?

No big deal, You live your own life.

But I learned a valuable lesson from this.

When I was in rehab when I was a kid, I was 24 years old.

They kept telling me what to do.

Put a bumper sticker on my car, do a chant, get a sponsor, do all this different stuff.

I just didn't want to drink.

And so one guy was going to leave, and he said, here, grab a handful of sand.

And there's sand outside, and I did.

And he says, when people try to give you their input, it's not to hurt you.

They're just giving you their input from their point of view.

So he says, when someone says something, say, thank you very much.

Honor them.

Don't say, yeah, but say thank you very much.

Now, if it works for you, keep it in your palm.

If not, you let it slip through your fingers.

So, if someone says, Hey, put a bumper sticker in a car and say, Well, I drive a Ferrari, thank you very much.

If someone says, You get a men's grip, that makes sense.

And as you close your hand, that becomes a system that works for you.

That's how I've raised my kids, that's how I start my businesses, that's how I make movies, that's how I do everything I do today.

As I take the best of all the counsel that comes to me and I apply it.

So, how did you start the Secret Knot

event?

How did that come to fruition?

Like, what was your mindset behind that?

Well, I wrote this.

In fly.

Yeah, I wrote a book called Think and Grow Rich Three Feet from Gold.

It's a story about a gold miner who gave up three feet away from the largest strike in history.

And I interviewed everyone from the founder of, you know, RE-MAX Real Estate to NASCAR to Miss America to Mrs.

Fields Cookies, everyone in between.

And I asked 300 some odd people to go with me to meet them, and no one ever came.

Everyone had something called a bad case of the once eyes.

I'm going to take action once I get the kids out, once I get the big break.

And I always say their big butt holds them back, not the one we sit on.

They say, I'd go with you to,

that's it.

That's the biggest holding back strategy.

And I said, okay, well,

what would I do differently?

And then when the book came out, it became a juggernaut of success.

I mean, we sold gazillions of copies, all these different languages.

And people said, well, I want to meet them too.

And so I said, well, I'll start a little event in my living room and you can introduce them to me.

There's 12 people that showed up and they said, do I need a ticket?

And I said, no, just knock on the door.

Bump, bad, bump.

As a joke, they came to Secret Knot.

And then they went and told people, and they told people, and they told people.

And now we're Forbes, Inc., Entrepreneur, Success Magazine's top event in the world for entrepreneurs.

Wow.

How many people are coming up?

It's a secret.

It's a secret.

I will tell you that.

It is packed.

It is packed with the most amazing people.

What's really cool is Coolio, before he passed away, gave his last concert at Secret Auto.

We've had just amazing people show up that you just have no idea is there until we go, hey, everyone, here's Coolio.

What?

Right?

Hey, everyone.

Here's this person.

And it's just absolutely phenomenal.

That's awesome.

Craig, what's next for you, man?

More mainstream media.

I'm writing my last book.

I mean,

I'm done.

I've said everything I got to say.

And so I'm now going to go into more mainstream media.

I realize if I wrote another

bunch of books, it can impact a million people or more.

But my movie, Wishman, was seen by tens of millions.

Wow.

And I realized the exponential growth.

And that's where you want to go.

So I'm going to do more mainstream TV shows, movies, introduce all my friends that I've met along the way and share them with larger stars.

Isn't that great?

Yeah, that's fire.

So you're going to be living a long time.

Well, that's the idea.

Yeah, that's the idea.

Maybe, what, 150?

Come on now.

I'll take an even 100.

But the main thing is, is to live a good life, right?

So that's the whole idea.

Surround yourself with positive, like-minded people.

Don't let them dump garbage.

Seek counsel, not opinion.

And more importantly, put yourself in the environments where people can lift you up rather than tell you what you can and cannot do.

Mars, Greg, it's been a pleasure, man.

Where can people find you?

Go to Instagram, Greg S.

Reed, and you DM me directly.

It goes right to me.

There's no filter.

I ask that you don't talk about the weather or what your kids ate, but if you say, hey, what's a good business book?

Who should I meet?

I'd be glad to make an introduction.

There we go.

Wayne, thank you guys for watching the digital social hour.

Thanks for tuning in, guys.

See you next time.

Peace.