Dubai Deals, Billion-Dollar Rooms & Building Culture CapitalDSH - Eric McNeil #1588

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One of the things I realized a few years ago was when you can help people make money, achieve financial freedom, it's one of the most powerful skills to have.

Definitely.

And that's the word, right?

It's freedom.

Like, people always think, they talk about money and like money is a root of evil.

It's not, right?

Money is how you bless people.

But when we talk about money, money isn't the goal.

It's a tool.

Freedom is the goal.

And I think that's what you just said, right?

It's freedom is everything.

All right, guys, we got Eric McNeil here.

He's in Vegas for Summer League.

He's got a lot of clients out here, and he's doing a lot of cool stuff investing-wise.

Thanks for coming on, man.

Yeah, man.

Thanks for having me.

Yeah, it's cool to finally meet in person, too.

I know, right?

Yeah, it's been several years that we've been connected and finally.

Yeah, you've been killing it, though, man.

I'm going to just dive straight into it.

This man is achieving some big things.

83% a year.

Was that over the last five years?

Yeah, the blended average for the last five years, our historical returns, all verified financials.

And yeah, man, it's been a good time for us.

Which is insane because people dream about 8% a year.

Right.

So the fact that you're achieving 83%, you know, hats off to you.

That's incredible.

Thank you, man.

Appreciate it.

And we'll dive later into how people get involved with that.

But let's start off with Onyx House.

That's the main thing you're focused on right now, right?

Yeah, yeah.

So everything that I've been able to build over the last 10, 15 years has all been right around kind of like the networking, right?

So it all kind of started when I grew up in Arizona, left Arizona to move to Utah.

And when I got to Utah, I told my wife, I said, look, I'm not going to to sell anything for a full year.

And you should have seen her face.

She's like, Wait, so like, how are we going to survive?

And I was like, I promise you, we're going to be good.

And I kind of got into that mode where, like, I learned that, you know, from Brad Lee, where it's like, the more hands you shake, the more money you make.

And so I just wanted to get into as many rooms as possible, shake as many hands and provide them value.

So the first question was always, you know, what do you do?

How can I help you?

Who are you looking for?

And then I find out kind of who they're looking for.

And I'm like, I got a guy.

I got a gal.

Let me make the introduction.

And then I leave.

And the more I kept doing that, the more people were kind of like, well, how can I help you?

Right.

They want that

reciprocal kind of benefit.

Right.

And so now over like the last 10, like I said, 10, 15 years of building network, that's where I was like.

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like i said a private social club um

our network consists of you know athletes to entertainers businessmen and women i mean we're part of the Chamber of Commerce of Miami to Dubai.

I've spent several months in Southeast Asia, Middle East, just brand development, business development.

And so now you can come into like into, we're building the HQ in Delray Beach, Florida.

And so we have a presence from Palm Beach down to Miami, right?

And so we're capping it at 300 just elite members premium, and they'll be able to come in, train, work out.

We have the whole gym is sponsored by Skell Core.

So like really high-end equipment, very moody, modern, like all blacked out.

And then we have recovery zones with like Hyper Eye.

So you have like the boots, the, you know, the massage guns.

And then we have like 3,000 square feet of just members lounge.

That's where you can come in, just shake hands, find out what other people are doing, and get to know them.

And so all members have access to this fund that you mentioned.

So we have a members fund.

My background, like I said, was financial management.

So I've been a financial advisor 12 years, something like that.

And we ventured off from traditional money management to the hedge fund, right?

And so I didn't want to compete with financial advisors.

I wanted to complement them as far as like athlete management and whatnot.

And so

by adding this hedge fund to their portfolio, we're working with, you know, 10, 20% of their investable assets.

And we're able to average them about, you know, our five-year historical has been about 83% per year.

And now we're opening that to just all of our exclusive members that are part of Onyx House.

One of the things I realized a few years ago was when you can help people make money, achieve financial freedom, it's one of the most powerful skills to have.

Definitely.

And that's the word, right?

It's freedom.

Like people always think, they talk about money and like money is a root of evil.

It's not, right?

Money is how you bless people.

But when we talk about money, money isn't the goal.

It's a tool.

Freedom is the goal.

And I think that's what you just said, right?

It's freedom is everything.

Yeah.

Like you can wake up, do whatever you want.

Yeah.

Right.

Like I can, like, business isn't on hold.

Like, I came from Miami to Vegas.

You know, I'm working with a lot of my athletes here at Summer League.

I'm able to chop it over over you.

And like, that's how we're able to have that freedom.

I have to sweat what's going on at home.

I'm going to sweat bills.

Like, I'm able to do things that are productive, but also really fun.

Yeah.

Like, I'd rather do what I do now than make 10 times more money, but be miserable.

Oh, my gosh.

Yeah.

Yeah.

No, no doubt.

And people can't comprehend that.

They're like, what?

You would pass millions of dollars?

No, I have.

I have.

Like, even within the fund, right?

So like it's, it's, I interview investors just as much as they interview me.

And we actually had an investor yacht day back in January, right?

And so

I'll spare you the details, but we had this client who

he thought he's a little bit bigger than he was and had a little bit of attitude and he's a little bit rude to like just some members on board, other investors.

And

I think a little bit of alcohol got involved, but like it was just, it was inappropriate, you know, and we had a chat with him and he was like, you can't talk to me that way.

You know, I got X amount of dollars with you.

And I escorted him, had him go home.

And the next morning, he woke up with a wire in his account.

I sent him all his money back.

And that client, I'm not kidding you.

That client was generating me probably,

I don't know, half a million a year of revenue to me.

Like, that's like net, right?

Like, take home, crazy.

And I didn't want it, didn't need it.

And just so, what you're saying, it's like, are you going to put up with people that are disrespectful just to make a little bit of money?

It's like, there's no way we have the freedom.

Like, I don't need that client.

I'd rather have the peace of mind and respect.

Like, that's infinitely more valuable.

Yeah.

One bad apple that's saying, right?

Oh, my gosh.

Could you imagine, right?

Like, we have a good thing going, and they spoil it all because I wanted to make a little little bit of extra money.

It's like, no, I don't want bad reviews.

I don't want people feeling weird or awkward.

We're at events.

It's like, like, I got this yacht.

We got this, like, you know, a chef and all these things.

Then you have one guy that's like making it a hard time.

It's like, we don't want that.

Like, it's culture.

Like, at the end of the day, I want to win with my, like, with my boys kind of a thing.

You know, it's like.

Winning's inevitable.

It's who you're going to win with.

That's what we're focused on.

As I've gotten older, I've realized I've become a lot more selective with my friend group.

Oh, my gosh.

I used to want to be friends with everyone when I was younger, please everyone.

And now it's like the total opposite.

So opposite.

I've got, it's funny.

I have like this group chat I was telling my guys, I was like, my closest friends, there's only like two that aren't McNeils.

It's like, I've just like chopped so many people out, man.

It's like a very finite circle.

The friends, like, they can call me at 2 a.m.

Like, you know, I'll help them.

Yeah.

As far as like where my time and energy is spent, it's like very niche.

who gets that time.

You have to be, right?

Have to.

I know you got big goals.

What's the main priority for you you'd say

that's a great question much alongside of what you were saying with freedom that's always been everything that i've chased um

um you know i got a wife and a two-year-old kid and like everything's for them right and so like

i was telling my wife i'm building my business for my family and so if anything ever interferes with the family aspect i'm not going to do it like if it's like this like she understands right like i'm spending a couple of days here in vegas like that happened super bowl like we're traveling like that stuff happens and a lot of times she'll travel with me.

But like late nights or if I, bro, I will never, ever miss a single event of my boy.

Right.

So like people have asked me like accomplishments that I've had in business and I've never, like, I've never veered from this, but like my biggest flex in business is I haven't missed a single first.

Like he's two.

We adopted him.

And since we've had him,

like, bro, the first time he fell down the stairs, like, I was there.

He hits his head.

His first words, like, the first everything I haven't missed, you know, and like the second that clients start taking my time or attention and, or just business in general takes me away from those moments, I'm just going to pass on it.

Like, I just, I, I'm not going to say I'm at that freedom point yet, like where I want to be totally, but I do have a level of freedom, right?

Yeah, man.

It's like, and I'm just not going to let things interfere with my family.

Those early years really shape how the kid turns out.

There's a lot of people who are.

It's everything, dude.

It's everything.

Right now, it's like they absorb everything.

If they fall, they look at you for a reaction.

You know, if you're like, oh my gosh, then they freak out.

But if you're like, oh, you're good, you kind of laugh it off.

Let's go.

They get up, they wipe it off, they keep going.

You know, it's just they're, they're so mold, like moldable right now.

And like, I just can't not be in the house, you know.

Yeah.

Do you integrate the wife with all the business stuff?

Do you keep her in the loop or do you sell her?

Yeah, no, that, dude, that's such a good question.

At first,

I really, really tried to like, hey, come be like an admin or come be this, come be that.

And like, help me out be in the business and this is actually probably really relevant to a lot of entrepreneurs out there because my wife isn't career driven

she's very

i want to be a mom family right very family driven right and i'm not gonna lie um i have a lot of friends that are couples and like they're in the business together and like there's times where i envied that i'm like dang man like i really wish that like my wife would help me out we can like do this stuff together but bro it is such a blessing that she focuses on the family.

It truly is.

And so there are things within the business that

I don't share with her, which is, I, for me, it's just, I don't want to like brain dump onto her because you can't see the whole vision.

So if you're not in the business, you don't need to understand the, a lot of the inner workings and like challenges, if you will.

Um,

but it's, it's so nice because when we had the chat, I was like, look, here's my, here's what I'm doing outside of the family.

And I think very like along those lines.

And so I'm like, what if you were kind of acting as like the COO of our family?

And so now she has all the organizational for like our travels and like, because we want to explore all of Florida.

I've only been in Florida like a little over a year.

And so we're trying out all like the local restaurants, like the touristy stuff and like vlogging it all.

And so it's like, look, like you handle all that.

Help us with the calendar.

Help me stay organized and all the family stuff.

I'll worry on like the providing, the protecting.

And like, it's just traditional families, you know, and like whether people are for it or against it, it doesn't matter.

That's what my wife wanted, like, her whole life.

All she wanted be stay-at-home mom and like a supportive wife.

I'm big on the masculine, feminine energy stuff, man.

I think you should just try to do what you're naturally here for, you know?

That's what I'm saying.

And it's just so beautiful and beneficial, right?

Like, it's we're able to bring different energies to our kid, right?

And so he can see the feminine, he can see the masculine.

And

it's funny, someone said something that rocked me

regarding men and working, right?

This guy guy was saying the more he was at home, because he like you want to be around your kids and all these things, the more you're at home, for some odd reason, a lot of that respect starts to kind of like dissipate because they don't see you in your element.

They don't see you grinding and chasing, like taking the world, right?

And like

there's, there's something to be said about

like attacking your goals because they see that and they start to like get inspired by that.

And there are small sacrifices.

And so that's, that was big because I was like, man, I want to be at home.

Like, I can't stand not being around my kid.

Truthfully.

That's bars.

That's the truest statement I've ever heard.

I think, bro, because I work from home and I can relate to that.

It's hard, man.

It's super hard to like be home, but not be present.

People just don't understand that.

Yeah, that's so funny, dude.

Where do you rank Florida out of everywhere you've lived?

So I grew up in Arizona.

We did desert, moved to Utah, did mountains, and now we're beach.

We'll never leave Florida.

Is that good?

Bro, we'll never leave Florida.

Dude, I was just in Tampa.

I got to say, the humidity, I did not like.

Humidity is tough.

If you're blue-collar, a thousand percent.

There's no way I'd rather do the dry, right?

But it's funny, like for the summer stuff, we are trying to do like that whole snowbird thing.

So we want to get,

yeah, man.

So I think exactly, right?

So we have like the Scottsdale home to kind of be close to family.

The Miami home, we're not in Miami.

I would never live in Miami.

We're just outside.

Just call it Miami, right?

Miami home where we make our money.

And then we want like the Park City summer home to like get grounded, be in the mountains, be in like God's beauty, and like no one can touch me and just like DD for a couple nights.

Yeah, once I have kids, I'm going to do that.

Have to, dude.

100%.

Because the Vegas summers, hell no.

Bro, even right now, was it like 118 this week?

And drive.

I was in the sauna this morning.

I'm like, I don't even need to be in the sauna.

I'll just walk outside.

Just go to the gas station.

Yeah, it's hotter outside than in the sauna, you know?

Bro, it's wild.

Yeah, 120.

So I want to do like some winter storm stuff.

Yeah.

It gets snowed in.

I miss those days.

I grew up in Jersey.

Dude, it's funny.

I don't miss waking up, putting on my jacket, putting on my beanie, putting on my boots just to take the trash out.

Like, bro, no way.

Miss me with that.

But on like a weekend, oh, yeah.

Like chilling, just, you know, hang out, hot coffee, you know, and then just hot chocolate, watch TV.

Football Sundays, bro.

Football Sunday snowing, just locked inside of the blankie.

Classic, right?

Can't beat it.

Yeah.

I miss watching sports sometimes, but I'm so locked in on what I'm doing now.

I don't think I've watched a full game in like five years.

Bro, but you've been, like you said, you've been locked in, though.

And like you're soaring, like even what, top five podcasts, multiple times you've been top two, three.

We hit one like once because it changes every day.

But we're always top five, usually top three.

It's insane.

But it's like, that's part of that thing is just being locked in and like minor

sacrifices.

You know, it happens.

Yeah.

I've taken some major ones.

I probably wouldn't do that again.

It's tough.

Like when you're locked in, like people, they don't realize how like obsessed you are with it.

You know, like you, you live it, you breathe it.

Like I told my wife the other day, it's actually very true.

Like I wasn't making this upper line in the last three weeks, twice I've cried.

Damn.

Just of like not being overwhelmed.

I like I see like my goal so clearly.

And like I get so passionate and worked up about it that like I start like getting like a little bit like just teary.

Yeah.

Yeah.

And I just like, it's like with Ray Lewis, like he taught when he went to miami he talked to like the guys about being pissed off for greatness and like bro i get so freaking fired up that like

it just like it becomes i get like i can't sit down i get up and i go do something because at certain point like you don't even need discipline like you want it so bad you don't feel like you're sacrificed you don't feel like you're taking notice you're just locked in like that's all you care about yeah it's a very um emotional process being an entrepreneur oh my gosh forces you to take accountability bro the highs and and lows.

And it's like, because it's yin-yang, right?

Like, they match each other, ebbs and flows.

And so when you're at a, like, if you feel like things are really bad, dope, you get excited.

Yeah.

Because it's like, you're going to slingshot.

Things are going really well.

You're like, damn.

Like, I get worried.

Like, you know, when's the other like shoe going to drop?

Yeah.

100%, dude.

Yeah.

But going back to the sacrifices, yeah, I've lost best friends.

I've lost physical health.

It's not easy, dude.

I know people glorify entrepreneurship, but most people are not cut out for this.

We're being honest.

You're not.

You're not.

It's, bro,

it's too hard to even dive into.

Like, if you're, if you don't have a deeply rooted why, you'll fail.

100%.

If you're doing it just for money, you're, you're toast.

Oh, my gosh.

That's why when I go into business with people, that's one of the first things I ask them.

I'm like, why are you doing this?

Yep.

If they see money.

Well, it's like you said, right?

Like, we, we invested.

And like, we, you know, quick shouts to my guys over at Pathwater, right?

So, like.

We invest into founders, right?

So like we're launching this VC fund.

We've had the hedge fund for a while and we just launched the the VC fund and we are looking for 30 to 50 companies that we'll invest in $100 to a million dollar check sizes, right?

And it is all founder based.

And like when we invest in a barcode, we invest in a pathwater, we

got involved with, we've done Aura Ring in the past, Hyper Ice in the past.

Like we've done cool companies that are CPG related stuff we can give our athletes to help promote it, right?

We have culture capital.

But at the end of the day, it's the founder.

I love these founders so much.

And I just had a phone call with another guy that we're going to add to our portfolio company.

I wish I would talk about it.

We haven't finalized, but we're going to this week.

Same thing.

It's the founder story and the founder vision that trump financials.

I don't like, and if you don't like that model, don't invest with me.

I don't care.

Like, we need 30 to 50 million.

Like, there's so much money you can place elsewhere.

But me,

it is like, if it's a coin toss to find out like what we're going to do, it's like, it's the founder.

That's it.

That's all I care about is like, can I get behind this guy or gal like will i invite them to the cookout do i want to go spend time with them like can i trust someone around my kid like

does this guy value family like what what is he rooted in like what's his why

and

if those things check the box we're interested you bet on the person yeah exactly one of the things that stood out to me from shark tank because i used to watch every episode when i was younger was um the ladies i believe still have the best portfolio um in terms of exits yeah they were set both of of them were saying Barbara and Lori were like, they bet on the founder, whereas the guys on the show were just looking at the numbers trying to be all fun.

And like, Barbara gets roasted on the show.

She gets the most hate I've seen, but she has the best return.

Yep.

And it's because she bet on it.

She lives with her heart, man.

Like, at the end of the day, like, you know, I was talking to this founder and he was mentioning, he's like, dude, I'm never going to raise from like PE ever again just because they're just so locked in.

And good for them.

Like, they have, they're a fiduciary.

They want to make money for their people.

He said, that's all they cared about.

He was like, you know, every single month, every quarter, they're just grilling me for numbers and analytics and da-da-da-da-da.

Whereas, you know, these other found, these other investors that we've raised capital with, it's like, they're just checking in.

How's the family?

How's the kid?

How's X, Y, and Z?

Like, those are the people you want to be in lockstep with, man.

Like, yeah, because you don't want to be running a company from a place of fear.

No, it's ridiculous.

And then you come to the end of the month, end of the quarter, and you got to worry about trajections.

Yeah, no, man.

Like, obviously, like, yes, you need to be held accountable, but it's like, I gave you money because I believe in you and I believe that you have the vision.

And now, if I'm giving you too much feedback or I'm like weighing you down, you can't operate.

And now I'm hurting my own investment.

That's foolish.

If I can't cut you a check and just let you do your thing, I shouldn't invest.

Yeah.

Yeah.

If you're too hands-on, it's like almost a nuisance, right?

Yeah, it's like, it's, it's a, it's a waste of everyone's time.

Yeah.

What industries excite you right now?

AI?

AI is very exciting.

A lot of what we do on our trading is AI driven.

Um, I I think that a lot of the companies that we invest in, like I said, they're mostly CPG, but anything that they could do on the automation side is massive, right?

Because it's

leveraging AI, leveraging automations, like you have to.

If not, like you're the blockbusters, you're the

red box.

Like you're just going to get passed up, you know?

And so AI is super exciting.

It's funny.

I actually hired a girl this last week.

And the biggest thing was, look, I need

an administrative assistant, but like I want someone who like just finished college, who took courses on AI, who understand it, that lives this.

And like, those are all the questions.

Like, what's your experience with like setting up my notion and like ChatGPT and like Otter and like all these other, like, bro, there's hundreds of thousands of AIs.

Like

you don't need to pay anyone.

Like, so my goal was I'm going to pay an admin.

to run all of the AIs.

Smart.

That's it.

So instead of having like all these memberships and stuff, I'm like, I'm going to pay you, you handle it.

And then here's everything I'm trying to accomplish and get me to where I want to be.

That's really smart because it would take you a while to learn them all.

Oh, dude, I just don't have that power.

And if I did, then like these companies sink and like I, I fail my investors, you know, or even like the Onyx house, the HQ.

Like if I could figure out all the automation side and then now all my members get a benefit from it, we all win.

Dude, I can't wait to stop by when I'm in Miami.

Bro, you got to pull up.

They're opening up a club at the wind.

I forget the name, but I think community is everything, dude.

It's everything.

It's taking over, man.

Like, you think like what we're building, you kind of think like Soho House meets like Equinox, right?

And just kind of like, we have a little bit of the versatility, you know, it's a performance social club.

You come in, we have great brands around us, great partners around us.

We have, um,

I mean, anything you can think of, you know, we have this the quality of the network, too.

Like we're, we don't just want these memberships, right?

We want like the right person elevating it.

So it's like we probably have 70 to 80 pro athletes in the network.

Nice.

And not all of them are a good fit for this, honestly, like transparently, right?

Like they're not really business, not all of them.

Like some of them, like they don't really care about the business.

I don't care about networking.

They're just kind of like very introverted, but there's nice guys and like they're cool to hang out with.

So I'm like, look, pull up if you're around.

But like they're not going to be actively looking for like deal flow or bringing value or like looking into business.

They just want to like.

retire and then like coach or just be a dad.

That makes sense.

Which is great.

Like there's like, that's perfect.

That's what you want.

You want happiness and peace.

But as far as like, you know, like I said, athlete to entertainer and we got people miami to la miami to dubai like it's just kind of all over it's badass i still got to get to dubai i haven't been bro it's so dope i heard it changes your perspective on things

i never get like i could public speak no problem biggest stages small stage doesn't matter like i'm comfortable in front of pretty much anyone Dude, that was the one time in my life that I was like,

I had to take like the

and then like hit it.

Like every other time, it's just like routine, just hop up, start talking, and it's whatever.

What made that one so difficult?

Um,

you just realize the power of the room.

Like that same week, President Trump was out there and got them to commit to the trillions of dollars to bring to America, right?

And so the people I was talking to, they reported directly to the royal family.

And so you have this guy that's like, hey, look, we have, you know, kind of at a small end, we have about two billion to four billion that we can send your way.

But that's small for them, right?

Dude, drop in the bucket.

And then it's like, but if things look good, you know, we probably have a couple trillion that we can hook.

I was just like, dude, oh my gosh.

Like, it's just weird.

And so it's just perceptive.

And it's just like, numbers are numbers.

It doesn't matter how big or small.

It's just, it's just a number.

Yeah.

You know, and it's like when you,

a lot of times I had, um,

I've been really good about like just relating with bigger names, if you will, because at the end of the day, like, bro, you bleed the same blood I bleed.

Like

you're elite in your industry.

You're just more celebrity.

Right.

I'm just as good at in your craft and my craft as you are in your craft.

So there's just like mutual respect there.

But bro, this is like the one time.

It was just like walked in there and like, it was just culture shock.

It was just a little bit different.

And it wasn't a huge crowd.

It was like probably 20.

Just like quality people, though.

Just stupid high quality.

And so it was just like intimate like this, right?

Whereas like you can talk to a crowd, you don't think about it.

You just

think you're talking to a teleprompter type thing.

But you have like, you're making these eye contacts.

You're talking to a couple of people in an intimate room.

room and then they start grilling you with some questions because they've you know they've underwritten crazy deal flow so they have different questions than your average investor or even average family office so it was cool but bro that whole dubai saudi or we didn't get into saudi had a read so dubai read abu dhabi like so much fun i was like i brought my wife with me oh nice so it was her birthday that week so it was like that integration so it was like i'm gonna go present for a couple of days but let's go jet ski you know let's go hit have some fun shop all that fun stuff that's cool dude Yeah, I've been invited to the leap conference in Saudi.

So I want to get out there next time.

Have to, dude.

It's so cool.

But we've built great relationships, you know.

So we invited one of the advisors to the royal family.

We got him into the Chamber of Commerce.

And so now it's like we had just have that like

connection.

I could just go text this guy tomorrow, you know?

It's like, it's funny.

I'd sent him a picture of a Dubai chocolate.

I'm like, hey, let's do those things.

These are so good.

There's a farmer's market in Summerlin.

I get one every week.

Bro, like, I could eat the whole bar if I was.

They're so good.

It's too good.

But it's nice because when we're out there in the mall, they're just like handing them out.

Like, they see like white people and Africans.

Well, they're getting like little samples.

And so, but I probably had like eight bars worth of samples.

I just kept walking back, taking my hat off, you know, like changing up my look.

But hey, oh, you got candy?

Yeah.

I'm when I go there, I'm probably gonna look forward to that more than most things that I do.

Dude, Dubai is so dope.

That's cool, dude.

Well, where can people get involved with Onyx and the fund and everything, man?

Yeah, so really, right now, if you look me up on IG, Eric underscore McNeil, I'm sure you'll be tagging it and stuff, but that's like the main place.

And then Onyx Reserve is being all built out.

And so obviously, as far as like, you know, we got to remain compliant.

So I can't dive too deep in everything here, but I would love to like interview anybody who is interested.

You know, we are limited to the number of investors into the fund, and we are limited on.

people into the Onyx house into members.

So anybody who wants to get involved, you know, I have my admin and my COO as well that we can chat with.

And so it'd be awesome.

It'd be a pleasure to get connected with anybody who wants to come in and get involved.

Or if I check him out, guys, we'll link his Instagram message from there.

Thanks for coming on, brother.

Yeah, appreciate you, brother.

See you guys.

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