Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
She opens up about why she built an athletic brand dedicated to protecting women’s sports, why she refuses to manufacture products in China, the realities of global supply chains, and what big brands get wrong about their customers.
⭐ WHAT YOU’LL LEARN
🧵 Why transparency in factories matters — and why she won’t touch China manufacturing
🏅 The biological and safety factors shaping today’s women’s sports debate
🏢 How Levi’s successfully rebranded after a decade of decline
🏃♀️ What big brands get wrong about female athletes
💥 Why the American Eagle Sydney Sweeney campaign went viral
📉 How Cracker Barrel & Bud Light misread their core customers
🧠 The psychology of branding, nostalgia & customer loyalty
📚 What really happened inside public schools during long lockdowns
🚨 Why homelessness, crime & urban decline are accelerating
👨👩👧 How parents are navigating education today — public, charter, private & homeschooling
🎽 Why she believes women’s spaces and sports need clearer rules
📍 The future of apparel manufacturing in the U.S.
CHAPTERS
00:00 – Why Her Apparel Brand Refuses China Factories
01:10 – Introducing Jennifer Sey & XXXY Athletics
02:20 – Protecting Women’s Sports & Working With Riley Gaines
03:40 – NCAA, Politics & Title IX Debates
05:10 – Injuries, Safety & Fairness in Competition
06:20 – Why She Started the Brand After 23 Years at Levi’s
07:45 – Nike Controversies, Female Athletes & Industry Hypocrisy
09:00 – Her Own Gymnastics Abuse Story & Whistleblower Journey
10:15 – Levi’s: Rebranding, Customer Insight & Global Marketing
11:30 – Viral Campaigns: Cracker Barrel, Bud Light & American Eagle
12:40 – Why Some Executives Are Out of Touch With Customers
13:50 – COVID Lockdowns, Public Schools & Political Shifts
15:05 – Crime, Homelessness & Leaving San Francisco
16:15 – Parenting, Public Schools & Language-Based Charters
17:20 – Denver, Culture Shifts & Moving for Safety
18:30 – Gender Laws, Pronouns & Business Liability
19:45 – Olympics, Testing Policies & Global Standards
21:00 – Coaching Culture, Abuse & Reform in Youth Sports
22:20 – Closing Thoughts & Her Hope for Women’s Sports
🎙️ APPLY OR CONNECT
👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application
📩 Business inquiries / sponsors: jenna@digitalsocialhour.com
👤 GUEST:
♟️Jennifer Sey - https://www.instagram.com/jenseysf/
💼 SPONSORS
QUINCE: https://quince.com/dsh
🎧 LISTEN ON
🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015
🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759
📸 Sean Kelly Instagram: @seanmikekelly
⚠️ DISCLAIMER
The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team.
While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show.
Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice.
We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program.
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Transcript
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Speaker 3
We don't make anything in China. Here's the reason why.
In China, you cannot enter the factories. There's no transparency.
You can't go in and see what's going on.
Speaker 3
You can't see how the product is made. You can't see if it's clean.
You can't see if people are treated well. Every place we make stuff, we visit.
Speaker 3
You're not going to let me in. I'm not making stuff.
Respect. So you really value quality control.
Speaker 3 Well, I mean, I value quality control, but I also value people being treated with a level of decency and humanity. There's a reason you're not allowed in.
Speaker 3
Okay, guys, Jennifer Say here, founder of XXXY Athletics out here in Vegas, wearing the brand, of course. Thanks for coming on.
Thanks. Thanks for having me.
I'm excited.
Speaker 3
Yeah, it's a new audience for you. So could you explain actually what your company's about? Absolutely.
I started this brand, XXXY Athletics, about a year ago, a little over.
Speaker 3 It's the only athletic brand standing up for the protection of women's sports. We want women's sports to be for women only, which seems sort of obvious, obvious, but it's not right now.
Speaker 3
It's not right now, yeah. That's what we do.
You partnered with the perfect person for this on the recent launch, right? With Riley. Yeah.
Yeah, we worked with Riley since the very beginning.
Speaker 3 We launched last March in 2024, and we've continued to work together. She's the spokesperson really for the movement, and we just launched a little collection with her that sold out pretty fast.
Speaker 3
It's great to see that there's some progress being made, too, because Stanford revoked her opponent's titles, right? Pen. Yeah.
Pen did. Yeah.
Yeah. Pen, penned.
Yeah, there is progress.
Speaker 3 Like since we started last March, a lot has happened.
Speaker 3 President Trump signed an executive order, which isn't, I mean, it acts as law, but it could be overturned and a new one could be written with the next president. So we'd prefer legislation.
Speaker 3 But the U.S. Olympic Committee and the NCAA have already now said that the rule is only women and women's sports.
Speaker 3 But for all the progress, in almost every blue state, you're still seeing boys and girls sports. And those blue states are saying, yeah, well, that's our state constitution.
Speaker 3
That's what we view Title IX as. They think it's a big win for progress to let boys and men steal opportunities from women.
So we're not done yet.
Speaker 3 Yeah, I know Newsome and Trump have been fighting about it, right? Yeah, Newsome is suing the federal government because the federal government is telling him you can't do that.
Speaker 3 There's an athlete in California who goes by A.B. Hernandez, a male who won all sorts of state track championships last year.
Speaker 3
The school year just started. A.B.
is now on the volleyball team, has never played before. Just decided I'm going to be on the volleyball team, made the team, displaced a woman.
Speaker 3
But I find this hopeful. The first three games of the season, the other teams forfeited.
Wow. In California.
So everyone's that up.
Speaker 3 Yeah, because there were some spikes from males that left some girls with concussions, right? Yeah, that's another athlete we work with, Peyton McNabb.
Speaker 3
In 2022, she got smashed in the face with a volleyball, permanent brain injury. Permanent.
Oh, my gosh. That is terrible.
I can't believe that's allowed still.
Speaker 3
The whole thing is completely psychotic. I mean, the whole purpose of Title IX was to give women their own sports.
Yeah.
Speaker 3 And this idea that if you say you're a woman, you are, and you can come into women's sports is just,
Speaker 3
it's sheer lunacy. Yeah, I still remember that.
I mean, look how tall, how tall are you? I'm 6'6. 6'6.
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Speaker 3 If you said you were a woman, you could play on the women's volleyball team in California, right? I would be the best.
Speaker 3 You would kick ass. And have you ever played? No, but I bet it's if I competed.
Speaker 3 You would stand there and smash me with the ball.
Speaker 3 So,
Speaker 3 I mean, here's how I look at it. If you look up the world records in track and field, any distance.
Speaker 3 There isn't a single distance where the women's time is anywhere anywhere close to the men's time. Not one.
Speaker 3 I mean, if there was no difference between men's and women's bodies, which is the argument these people make, then sometimes a woman would win. And in fact,
Speaker 3 most
Speaker 3
of the women's world records can be beaten by 15-year-old boys. Wow.
Just
Speaker 3
high school track. That's how big the gap is.
That's how big the gap is. Which isn't to say that women suck.
They don't.
Speaker 3
Women are amazing at sports in their own right, but they aren't as fast and and strong or as tall. Their wingspan, all the things.
They're not.
Speaker 3 So we believe women should have their own sports and spaces, and that's what we're standing up for.
Speaker 3 And, you know, I started the brand because as I looked around at all the other athletic brands out there, they all make a whole lot of money pretending to champion female athletes, and they really treat them with astonishing disregard.
Speaker 3 Really? I didn't know that. Well, Nike in particular, the big one,
Speaker 3 there have been very public examples, like public like on the cover of the New York Times, sexual harassment of female executives,
Speaker 3 firing of pregnant athletes who are, you know, athlete endorsers. They fire them when they get pregnant.
Speaker 3 And there was another case, a young woman by the name of Mary Kane, who was in their running training program who was abused by the coach to the point of wanting to kill herself. Geez.
Speaker 3
These are all Nike examples within between 2018 and 2019. Wow.
So they don't really champion female athletes. That's not good.
Speaker 3 When you you were an athlete, did you deal with anything like that, any discrimination?
Speaker 3
I dealt, I was a gymnast. I was on the national team for about eight years, and I dealt with a lot of physical and emotional abuse.
I wrote a book about it that came out in 2008.
Speaker 3
It was the first whistleblower account of abuse in the sport, which now everybody knows about because of Larry Nasser. Yeah.
That was the first time someone spoke out. It was.
Wow. 2008.
Speaker 3 That's not even that long ago. No, and it didn't go well for me at first.
Speaker 3 Yeah,
Speaker 3 no.
Speaker 3
no one was very open to that. It was before me too.
It was before believe all women. It was
Speaker 3
very much shut up and be quiet. You are a liar and a grifter.
So that was like a big deal to do it back then. It was, yeah.
Wow. You don't credit it.
Speaker 3 No, I was right.
Speaker 3 Did more people start speaking out because of that? They did. It took a while.
Speaker 3 You know, when you, when, when someone speaks out and everybody comes for them, and when I say everybody, I mean USA Gymnastics, Olympic Committee, and they call you terrible names. That
Speaker 3
dissuades other people. They don't want to be called those names.
You know, I mean, that's the sort of purpose of cancellation overall, right?
Speaker 3 Is you cancel someone, then no one else will break with the tribe. But I knew I was telling the truth.
Speaker 3
So I kept going. I didn't want other children to go through what I went through.
And all my coaches were still coaching. Jeez.
They just got banned from the sport for life.
Speaker 3
They're all retired because they're old as, do we curse on this? Yeah, you can. Okay.
They're old as fuck. but um
Speaker 3 yeah it's been almost 20 years since i wrote the book i wrote everything they did in terms of the emotional and physical abuse and it took almost 20 years that's insane 20 years to see them get fired yeah wow that's a long time must feel good for you finally though it's a relief yeah that's well i think it sends a message that style of coaching is not acceptable yeah i mean for them it doesn't matter they're old you know they're in their 70s but for other coaches because these, my coaches coach some of the best gymnasts in the country.
Speaker 3 So for other coaches to see that they're banned,
Speaker 3 they might think twice before
Speaker 3
behaving the same way, deploying the same tactics. Yeah.
I wonder if that's a generational thing because my parents got physically abused, too.
Speaker 3
I think so, but a lot of the old coaches are still coaching. So they're still doing it the same way.
We need a new generation of coaches for sure. Right.
Speaker 3 Yeah, because there's a whole mental side to sports now that people don't acknowledge. It's true.
Speaker 3 And I think in professional sports, the coaches are much better about, you know, they want to make their investment last.
Speaker 3
If you pay $20 million for a basketball player, you want to get your money's worth. So if he's injured, you are probably going to do all the right rehab.
Whereas with us, it was just go anywhere.
Speaker 3
I mean, I trained on a broken ankle for two years. Holy crap.
You never got surgery on it? After I left the sport. Jeez.
Did you even tell anyone it was broken?
Speaker 3 Well, it was, I didn't know it was broken until until i was 40.
Speaker 3 so here's this yeah so it was this it was like a fat like a grapefruit and purple and i had a doctor who said it's fine just you know he was very much in cahoots with my coaches so he would just wave me back out he would come to our gym every few weeks and give me shots of cortisone i was underage didn't ask my parents just shoot me up with cortisone so i could keep going then when i left the sport that same doctor
Speaker 3
finally did an MRI and said, well, he didn't say it was broken. He said, you have bone chips.
I'll take them out. So he took those out.
Speaker 3 Then, when I was 40 and I had continued to deteriorate, I went to a different doctor and he asked me when the car accident was. He thought I had had a really bad car accident.
Speaker 3
He had never seen a shattered break. It was a, my ankle was shattered.
He said he could see that many years earlier. And he'd only seen that kind of break in a car accident before.
Speaker 3
That was the first time I learned I'd been training on a broken ankle. Wow.
That is nuts. That's not an easy injury to push through.
No. Well, before that, I broke my femur.
Also, not an easy injury.
Speaker 3 Brutal. Yeah, that is brutal.
Speaker 3
There was a couple viral marketing campaigns lately. I wanted to get your opinion on some of these.
Would love it. I hope I know what they are.
Go ahead. Yeah, the cracker barrel one, the rebranding.
Speaker 3 What did you think of that?
Speaker 3 Well, I don't think they wanted it to be viral.
Speaker 3 I think it's a pretty typical situation where you have
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Speaker 3 And they are forcing their own views and tastes on the consumer of this brand that is nothing like them.
Speaker 3 They don't care. And it's the cardinal sin in brand management, right? Know your customer.
Speaker 3 And even if, as I'm sure Cracker Barrel needs to do, you need to bring in new younger customers, you've got to do it in a way that also keeps the traditional customer.
Speaker 3 That's the backbone of your business. And they just didn't care.
Speaker 3 I don't think she, I think she doesn't like the current customer, the CEO. I think she doesn't like the brand.
Speaker 3 I think she probably never ate there before she started working there as the CEO and getting paid $7 million a year.
Speaker 3 And she thought.
Speaker 3
She had no respect for that core customer. And she just thought, I'm going to make it clean and elevated.
So my friends on the Upper East Side will like it. You know what they also did?
Speaker 3 They did a pop-up in the meat packing district.
Speaker 3
The meat packing district in New York. Okay, you can buy a Chanel purse on your lunch break for $6,000 and a studio apartment costs $800,000.
This is not the cracker barrel customer.
Speaker 3 It's a high-end customer. But she wants that place to be, she wants her friends to think it's cool that she works there.
Speaker 3 So she's trying to change the brand and has no respect for the current customer, but they retreated.
Speaker 3
Did you see the channel? They changed the background. They had to.
The stock was tanking. Yeah.
Speaker 3
A lot of people were hating. Yeah.
I think, though, that that
Speaker 3 sort of elitism and that idea of we know best what you're going to like,
Speaker 3 it probably infuses all their decisions. So
Speaker 3 I guess it remains to be seen. Like, are they just retracting the logo because the stock was tanking, but they're not going to do anything else different?
Speaker 3 Like, are they going to change the way they think about this business? Yeah.
Speaker 3
I don't know. If they don't, it'll continue to tank.
We'll see. I stopped eating there quite some time ago.
It just doesn't feel the same anymore to me. I mean, I admittedly, I've never eaten in one.
Speaker 3
Oh, really? Well, I lived in San Francisco. I mean, they don't really have them in San Francisco.
I lived there for 35 years. Yeah.
Yeah.
Speaker 3 But if I was going to work there, I would eat there all the time.
Speaker 3
If I was intervening there, I'd eat there all the time. Yeah, you got to be your own customer.
You got to be the customer. You got to love the customer.
Yeah.
Speaker 3 You got to really, even if it's not the people you grew up with, like, you got to get to know them and you got to love them. I mean, the little bit I've read about that brand, there's plenty to love.
Speaker 3
I do have some nostalgic memories just walking in there. There's cool candy things.
And it's like family, folksy, fun.
Speaker 3
People have lots of memories about, you know, eating after the baseball championship. There's tons to lean into, but she doesn't like the customer.
It's sort of like the Bud Lake situation.
Speaker 3 Yeah, that was, that one might have been even worse, honestly. Yeah, it was worse, but I think it came from the same place.
Speaker 3 You know, that head of marketing had said just a few days before the Dylan Mulvaney social media ad, she said, our current customer is Fratty and out of touch. That's what she said.
Speaker 3 She didn't like him. Well, tough.
Speaker 3 Tough shit if you don't like him. He likes Bud Light.
Speaker 3
You might want to evolve the brand, but you got to keep that guy. You got to respect him.
Yeah, I think rebranding at a big level, like that's pretty hard, right? It's really hard. Yeah, like Chuck E.
Speaker 3 Cheese tried doing it. The mouse looks different now and it's weird.
Speaker 3
I don't know any companies at a big level that pulled it off, honestly, other than you guys. No, I did it at Levi's.
Yeah. What did you do there specifically?
Speaker 3 Well, when I was at Levi's for 23 years, and I became the chief marketing officer in 2013, and the brand had been in decline for 10 years.
Speaker 3 And what I just described, that Cracker Barrel needed to do, that's what I did.
Speaker 3 I went out, I went around the world, I talked to people who were loyal fans of the brand to understand what they loved about it. Because the goal was to take that, whatever they loved about it.
Speaker 3 express that in a modern, cool way, so it didn't feel like old guy jeans
Speaker 3
and get more people to love that that about the brand. I mean, that's like, there's nothing smart about that.
That's like basic brand management.
Speaker 3 And you talk to the customer and you respect the customer.
Speaker 3 So that's what, that's what we did. We went around the world.
Speaker 3 I went to 10 different countries and talked to hundreds of people to understand for those that still love this brand, what do you love about it?
Speaker 3 And what were the big conclusions? What people love about Levi's is they feel, this sounds like I'm saying this like a marketing. This is literally what they, there were two things they told me.
Speaker 3 One was, I feel like the best most authentic version of myself
Speaker 3 not the person that sits home on the couch playing video games or watching television the person that like is ready to go out into the world and kick butt that's how they feel near levi's like that's the it's like their second skin yeah that was the first and the second was i wear other things but i live my life in my levi's i have all these memories the road trip i met my girlfriend like my my life is written in my jeans that's what they told me wow yeah you guys dominated the gene market right?
Speaker 3 Which is pretty cool. Those are two big ideas, right? That
Speaker 3 if you honor that, you could
Speaker 3 then communicate in a modern way to younger people
Speaker 3
so they are attracted to the denim. Yeah, I mean, it's the biggest denim brand in the world.
Oh, is it the biggest? Yeah. Wow.
Yeah, you must have learned a lot there.
Speaker 3 Now I can see why you're crushing it with this.
Speaker 3
I learned a lot. Good, big, iconic brand.
You learn a lot? Yeah, because apparel industry is pretty tough. It's brutal.
Right?
Speaker 3 The margins aren't as big as others the margins are decent but the it's the the cost of goods are high um
Speaker 3 it's a very competitive there's a lot of you know back in the day when i started in the denim in the jeans business there were like three or four big competitors now there's hundreds of jeans brands to choose from yeah so it's just really it's a lot more competitive than it used to be did the tariffs eat out your margins a bit uh now with my current brand yeah
Speaker 3 it's a small hit it's not terrible for us do you make in the made in america or do you? We do some stuff in the U.S. We're looking to do more.
Speaker 3
We do a lot of our accessories in the U.S. Got it.
We do a lot of stuff in Peru. Peru.
Wow. I would have thought China or somewhere cheap.
We don't make anything in China. Yeah.
That's my one rule.
Speaker 3 You're not a fan of making stuff there?
Speaker 3 Here's the reason why.
Speaker 3
In China, you cannot. Enter the factories.
There's no transparency. You can't go in and see what's going on.
You can't see how the product is made. You can't see if it's clean.
Speaker 3 You can't see if people are treated well. Every place we make stuff, we visit.
Speaker 3
So if you're not going to let me in, I'm not making stuff there. Push back.
So you really value quality control.
Speaker 3 Well, I mean, I value quality control, but I also value people being treated with a level of decency and humanity. There's a reason you're not allowed in.
Speaker 3
Yeah, I've heard some stuff about China, sweatshops. Yeah, it's bad.
There's forced labor. Uyghur forced labor.
I'm big on energy.
Speaker 3 So like if I I think something's made in a fashion of that manner, then
Speaker 3
I mean, obviously it's unavoidable with certain products, but I try to be conscious about buying stuff. It is really hard.
Almost everything comes from China.
Speaker 3
And if it's really hard, and it's really hard to make stuff in the U.S. I mean, we don't have the capability in apparel anymore.
We used to. Well, it costs double the price.
What's that?
Speaker 3
It costs double the prices if you want to make it overseas. It does.
And we don't even have.
Speaker 3 the seamstresses and the we don't have the talent here.
Speaker 3 There haven't been factories in the United States in a meaningful way since the mid to late 90s. Wow.
Speaker 3
So there's just not a lot of capacity, which is why it's not that easy for me to move everything here, but we're trying. And it will cost more.
Yeah, I know Trump's trying to bring it back, right?
Speaker 3 Well, I mean, that's, I think, at least in part the intent of the tariffs, but it can't happen overnight because you don't have the capacity.
Speaker 3 But what he just did with Apple, for instance, where they're actually going to build factories to make the glass on the phone, but that, you know, there's there's some runtime there.
Speaker 3
Yeah, it takes some time. People want everything so quickly.
They want it now. Yeah.
So we're trying to make what we can here for now. Yeah.
Speaker 3
One other campaign I wanted to ask you about was the American Eagle Sidney Sweeney campaign. What did you think about that one? I loved it.
You were a fan? Fan.
Speaker 3
Hot girls in jeans. It sells.
It's not complicated, people.
Speaker 3 Hot girls in jeans sell more than jeans. You could sell anything.
Speaker 3
And I mean, Sidney Crawford Crawford and Jean sold Pepsi in the 90s. You're probably too young to remember that one.
I don't. I was born in 97.
Yeah, you're.
Speaker 3
You might. Well, you were too young.
Cindy Crawford. You know who Cindy Crawford is? Heard of it.
Kaya Gerr's mom. Do you know Kaya Gerr is? No.
Doesn't matter. She's a supermodel.
Speaker 3
Cindy Crawford was the very first supermodel. Okay.
Super hot. Jeans at a gas station, Pepsi, very sexy.
Anyway, hot girls in jeans sell stuff.
Speaker 3 To my mind, it's like the return of just the return of the normies. Yeah.
Speaker 3 You know, people weren't weren't buying it the sort of obese people and men hairy chested men dressed like women we were supposed to we were being told that was attractive nobody bought it the die pod
Speaker 3 nobody wanted it um
Speaker 3 hawk girls and jeans sell product we buy the aspiration nobody i don't want to see myself i want to see someone that's better looking than me i think i might look almost a little bit closer to that than i do right now um so i thought it was great and i you know the best part of it I thought, was they didn't back down.
Speaker 3 A few years ago, they would have apologized.
Speaker 3
Well, they were getting a lot of hate. I think the stock temporarily dipped.
It shot up in the beginning. It shot up at first.
At first, it shot up.
Speaker 3 Then it came down a little because there was so much noise and the media was
Speaker 3
pretending like this was some sort of Nazi driven, Nazi inspired. Yeah, they made it a race thing.
Yeah, eugenics ad.
Speaker 3
And it came down a little bit and then it shot back up. Oh, it's back up.
It's way back up. Yeah, it's up about 15%.
Speaker 3
Wow, yeah, pretty significant. Wow, well done.
So that campaign did really well for them. Absolutely.
And they didn't apologize.
Speaker 3
I think that's the thing is it's a new day. They got all this criticism.
The mainstream media was writing headlines like Nazi eugenics campaign and they just did it more. Yeah.
Speaker 3 Shout out to them for not apologizing because you're right. Two years ago under a different president, there would have been a video.
Speaker 3
That was the best part is they didn't apologize. Yeah.
No one bent a knee. Sidney Sweeney didn't bend a knee.
The president of American Eagle didn't. They just made bigger billboards.
Speaker 3
I think it's awesome. Yeah, they held their ground.
It feels nice being able to voice what we believe in these days. To just say what you think.
And also to say this totally normal thing.
Speaker 3 I mean, there is nothing that special about the ad.
Speaker 3
It's the context they launched it in. It's a hot girl in jeans.
That was every single ad in the 80s and 90s for jeans. I've made hundreds of them when I was at Levi's in the 90s and early 2000s.
Speaker 3 It's pretty stock and trade. But in the world today, when Calvin Klein runs ads with non-binary, hairy-chested men,
Speaker 3
overweight, and that that's what's pushed on us. This feels like a revelation.
It feels like an act of rebellion.
Speaker 3 And it was in some sense, and people loved it. Yeah.
Speaker 3 Shout out to American Eagle, man. Who would have thought? Who would have thought they would be the ones to stand up?
Speaker 3 You know what I think, though they're based in Pittsburgh hmm is that pretty liberal or no I think it's a little bit insulated from you know Madison Avenue okay they probably talk to regular people sometimes that that's good for business yeah yeah not that you should have to talk to regular people to know that pretty girls sell jeans yeah it's pretty obvious well some companies get out of touch with their consumers sometimes right cracker barrel yeah cracker barrel but i'd say a lot of bigger companies that that's an issue 100 I mean, the executive,
Speaker 3 they're often quite disconnected from the products they're selling. And often I'm a big believer that the old phrase in advertising is you have to eat the dog food.
Speaker 3 I am a big believer that if you're selling, I mean, I wouldn't eat dog food. You know what I mean? I would give my dog the dog food I worked on.
Speaker 3
I wear our product every day. I wore Levi's every day, head to toe for 23 years.
You have to love the product. You have to know the consumer.
Speaker 3 If you're not going to love it and you're not going to wear it, how can you convince other people to?
Speaker 3 And I think a lot of these executives,
Speaker 3 yeah, they're very disconnected with the customer and the product. Yeah.
Speaker 3 I mean, that's why you see people roast Warren Buffett sometimes because like, he's like, have you ever eaten that fast food or drank that Coke or
Speaker 3
you're their biggest investor? Yeah. Yeah.
Exactly. When I worked, I worked at the Gap in the mid-90s and
Speaker 3 They had just purchased Banana Republic.
Speaker 3
And at the time, I was young. I mean, I couldn't even afford with my discount to to buy a Banana or Public every once in a while.
I would when it was on sale, but none of the executives wore it.
Speaker 3 They looked down on it. They all wore Prada and Chanel.
Speaker 3
I thought it was so weird. I can't.
I can't walk with that. I wear my podcast every day.
Like, I'm proud to be doing this. You know what I mean? Yeah.
Speaker 3
Some people on my team say, if we have an event, are we wearing our clothes? I'm like, of course. What else would you wear? That shouldn't even be a question.
Yeah, it's not a question.
Speaker 3
Stop asking me that. Yeah, you always got to be wrapping your brain.
Yeah, exactly.
Speaker 3 So, yeah you mentioned earlier you you grew up pretty left and you were left for a majority of your life was it the transit the woman men and women sports like the turning point for you covid covid so before that men and women stuff yeah covid march 13th 2020 i went this is not no
Speaker 3
and i was against lockdowns from the very beginning and from day one even before they happened, I saw them coming. I lived in San Francisco at the time.
San Francisco was locked down for 19 months.
Speaker 3 Schools were closed 19 months. Playgrounds were called.
Speaker 3 Outdoor playgrounds were closed 10 months.
Speaker 3 And long after adults got to do everything,
Speaker 3 kids were locked at home on screens.
Speaker 3 And it lasted twice as long, three times as long in blue states, places like San Francisco. And they did it proudly.
Speaker 3 And
Speaker 3 the hypocrisy was, I.
Speaker 3
I'll never vote for a Democrat again. Wow.
It was that traumatic. Yeah.
If you lived in California under Gavin Newsome during COVID. I did for five months.
Is that during COVID? Yeah.
Speaker 3 I moved to LA during COVID, lasted five months, ended my lease early and drove to Vegas. When did you get there?
Speaker 3
Probably like right when COVID started. Like March or April.
Yeah, March, April-ish. Yeah.
And then you got here and it was normal.
Speaker 3 Got here and the casinos were just starting to open within like six months.
Speaker 3 Okay.
Speaker 3 Yeah. What was done to children,
Speaker 3
I can't forgive it. Yeah.
Yeah, they made all the kids get vaccines to go to school. They just kept the schools closed forever.
Speaker 3 I mean, people, adults could go to bars in the spring of 21 in San Francisco, packed bars and nightclubs, strip clubs.
Speaker 3
My son couldn't go to high school English class. Yeah, all the schools were virtual.
I mean,
Speaker 3
it's criminal. And the Democrats wore it as a...
badge of honor. You know, they felt they were really virtuous for doing this, for ruining kids.
Speaker 3 Meanwhile, in San Francisco and a lot of the blue states that kept stuff closed long, the private schools opened.
Speaker 3
So all the fancy elite people sending their kids to $70,000 a year private schools were yelling at everybody else to stay home and stay safe. Yeah.
My kids are in public school.
Speaker 3
I don't think I'll send my kids to public school. I can understand that.
Yeah, these days, at least, I think when you went, it was normal. When I went, it was kind of normal.
Speaker 3 Like, there was definitely some weird agendas, but now it's now it's unacceptable.
Speaker 3 unacceptable yeah it's tough i have two kids in public school now i guess it depends where you're at too yeah you're in uh i'm in denver which is pretty bad
Speaker 3 but they go to a charter school that's uh spanish language it's a little bit of a hack okay so that's not a public school is it it is public oh it is but it's all in spanish
Speaker 3 interesting why do you choose that angle i guess We wanted them to be bilingual and yeah, they speak Spanish. Wow.
Speaker 3 i gotta look into that route because i was considering homeschooling private school i never heard of a different language school yeah i mean this one we'll see how it goes i mean they're pretty young so yeah but we like it for now yeah i'm sure there's some still good public schools but i think a majority of them
Speaker 3 i think that's fair
Speaker 3 but homeschooling's rough it'd be rough if you're not a hands-on if you're just like absent from the house yeah i mean if both parents work it's hard i don't know how you do it i mean i guess if one parent's home yeah yeah that's how i'm planning on living i know that's tough tough for most families these days.
Speaker 3
Yeah. That's my plan for now.
But these days, it's tough to afford a house, tough one income. It is.
Yeah. I feel for people for sure.
Yeah. It's not easy.
Speaker 3
It's tough, especially with AI about to wipe out a ton of jobs. All that.
Yeah, it's not easy. Anyway, COVID turned me.
I'll never vote Democrat again. Wow.
I don't think.
Speaker 3 And then, of course, once you realize that there are hypocrites about everything, I mean, it's not just keeping the world closed and locking everybody at home, which is,
Speaker 3
I mean, none of it was legislated. It was just by decree.
You can't leave the house. You can't go more than three blocks outside of your house radius.
Speaker 3 They were stopping people on the street, asking where they were going.
Speaker 3 You can't go to the beach. You can't take your kids to the playground.
Speaker 3
But then they censored anyone who spoke out. You know, my husband and I were trying to do open the schools rallies.
Every time we put a post up on social media, it would be taken down.
Speaker 3 The censor, everything the Democrats said they stood for,
Speaker 3
they betrayed all of their own stated values. Yeah.
Yeah, the censorship was nuts. The censorship,
Speaker 3
yeah. You can't even say the word vaccine for like two, three years.
The whole video would get taken down. It's, yeah, it's true.
It was that bad. Yeah, it was bad.
And it wasn't just the vaccines.
Speaker 3 If you were fighting for open schools, you were
Speaker 3
put on watch lists. That's crazy.
Moms, like suburban moms, just going to school board meetings, artworks. Yeah, I've had gym owners on the show and the gyms were shut down.
Speaker 3 And if they opened them, they would get fined a thousand bucks a day. Yeah, there was a yoga studio near us that refused to shut and he just boarded up all the windows.
Speaker 3
He, he, I think, generated like a million dollars in fines. I don't know what happened.
There's some kind of lawsuit. It's insane.
It was also
Speaker 3 everything,
Speaker 3 it.
Speaker 3 Everything that was done harmed the poorest and the most vulnerable the most. It was all the rich people that could handle it.
Speaker 3 They could stay at home and order Uber and they had gyms in their house and they had yards for their kids.
Speaker 3
And they were pretending it was for the vulnerable, but it wasn't. It was only for them.
The rich got way richer.
Speaker 3
I think there's some stat on this, like the top 1% got the most rich they've ever gotten. Yeah.
Yeah.
Speaker 3
It was a disgusting time. And I would argue led by the Democrats.
I know Trump was president in the beginning.
Speaker 3 But the Democrats took it all the way through. I mean, they had, there were restrictions in Democratic states through 2022.
Speaker 3
And then, as soon as Trump said, open the schools, he said, open the schools in June 2020. The red states were all open already.
Well, that was the end of that.
Speaker 3 The blue states were never going to open them just to do the opposite of what he said.
Speaker 3
Yeah, and it was already proven that I think Zuckerberg said, like, Biden was calling Facebook to censor stuff. Oh, yeah.
So that was crazy.
Speaker 3 Well, then we know it at Twitter before Elon took over that Jack Dorsey and that team was,
Speaker 3
I mean, they were in direct communication with government officials to take stuff down. My husband was kicked off for a year.
Jeez. You think they'll ever try something like that again?
Speaker 3 Yeah.
Speaker 3
That's scary. Don't you? I don't think it'd work again though.
I think, yeah, it's not out of the cards.
Speaker 3 I think it might not. I think, well, that's the other thing that was so disappointing and upsetting about
Speaker 3
San Francisco and Democrats is they all just cheered it on. No one resisted.
Who resisted? No one. Everyone was scared of them.
They were calling in on their neighbors.
Speaker 3 I mean,
Speaker 3
they had a snitch line in San Francisco. That's crazy.
There was a snitch line. When they finally let us go out of the house, it wasn't until June 2020.
So we were locked inside for a few months.
Speaker 3 They said, you can go out and you can go to the park, but you have to only, it has to just be your family. You can't mix outside.
Speaker 3
So I was out. I have four kids.
I was at the park with my family eating and whatever.
Speaker 3 Two of my kids are mixed race. Two are not.
Speaker 3 So some crazy lady is off to the side thinking that's not one family. So she called the police on us.
Speaker 3
And we had to prove that we all live together. That's insanity.
I can't believe that. It's true.
Speaker 3
Wow. Crazy times.
And that was only five years ago. That's the left in San Francisco.
So I think you're right. I think there's a lot more people that would resist next time.
Speaker 3
I don't know if there's enough. And I also think if they scared people in the same way, you're going to die if you leave the house.
Yeah.
Speaker 3 People will give up their freedom for a sense of safety, I think.
Speaker 3
Yeah, I don't think there'll be enough on a national and global level, but I think if you pick the right community, I think you're right. You're local.
I agree with you. Yeah.
Speaker 3
So that's the importance of community. Yeah, I might be.
I might have to move. You might have to get out of Denver.
It's very liberal over there. It is.
I'm surprised you picked Denver.
Speaker 3 Did you know there's a law in Denver now that makes misgendering a crime? It's a criminal act.
Speaker 3 And you have this company out there? We're suing the state. Oh, you are? Yeah.
Speaker 3 So what happens if you do that?
Speaker 3 You literally get hit with a felony?
Speaker 3
You can get fined. You can possibly do jail time.
Like if I was doing a, like we do in-person shops sometimes, like pop-up shops. And if some
Speaker 3 man who thinks he's a woman
Speaker 3 came in to provoke me and I said, sir, can I help you?
Speaker 3
He could press charges. Wow.
For emotional distress or something.
Speaker 3 It's a crime.
Speaker 3 That is nuts. Has someone tried like doing that to you yet? Not yet.
Speaker 3 Wow. But even the way the law is written,
Speaker 3 even
Speaker 3
if you misgender in advertising, that is also a criminal and discriminatory act. Oh my God.
The premise is everybody deserves to be sort of
Speaker 3
treated in a certain way in public. So the advertising clause, to my mind, is directed at us.
Yeah.
Speaker 3 Cause we misgender all the time, misgender, I think correctly, gender all the time in advertising and PR because I use biologically correct pronouns.
Speaker 3 Do you get transgender people messaging you all the time? Yeah.
Speaker 3 Do you even respond or no?
Speaker 3 No. I mean, I have one very crazy one that one day I woke up and I had,
Speaker 3
I think there were like 300 messages on my sub stack, and there were another 50 emails, and they were all very violent. Wow.
And all different wording in each email. But, like,
Speaker 3 yes, but you could tell it was the same person. I took some time on those.
Speaker 3
I don't know how they did it. I mean, they sound like the rantings of a deranged lunatic.
Like, it's like when,
Speaker 3 yeah, it was a little scary. I mean, threatening to kill my employees,
Speaker 3 kill our children,
Speaker 3 slit their throats.
Speaker 3
If you saw, you know, it's like those weird ransom notes in movies, you know, with some caps and it's like that. Yeah.
But you're only taking the stance when it comes to sports.
Speaker 3
It's not like you hate them. I don't hate anyone.
Yeah. It's like you just don't want men and women's sports.
I don't, but I think it's important to
Speaker 3 use proper pronouns.
Speaker 3 I think it's a mistake
Speaker 3 to
Speaker 3 call Will Thomas, Leah Thomas, a she. Once you grant that, if you say this person is a woman because they think they are, then how do you say you can't come into our sports and spaces? Yeah.
Speaker 3 It's just a matter of basic reality. You have to deal in reality.
Speaker 3 You can dress how you want. I don't care.
Speaker 3 But
Speaker 3
we deserve privacy. Yeah, I think the pronoun stuff, it's not as big as it used to be, right? I feel like it used to be.
People are dropping the pronouns.
Speaker 3
Yeah, I know certain social media media platforms don't use it anymore. Yeah, they're dropping it.
But did you see? Okay, there was the terrible shooting yesterday. Yeah.
Speaker 3
So have you seen the headlines in the paper? So it came out the person identified as female. Right.
Have you been following them? I saw that. Yeah.
Yeah.
Speaker 3 So that all the newscasters, they're so confused they don't want to know what to do. But as of today, most of the headlines say she.
Speaker 3 They don't say trans? No. Huh.
Speaker 3 That's interesting, right?
Speaker 3
They would exclude that word when it was clearly that case. Yeah.
Yeah. She has a full, like a beard.
Yeah.
Speaker 3 And there's a lot in the manifesto and the rantings about
Speaker 3 becoming a she. And
Speaker 3 then there's part that says he regrets it. The whole thing is crazy, but why anyone is concerned about using the correct pronoun? This person murdered two children.
Speaker 3
Yeah. I don't really think you get to decide what people call you them.
Yeah,
Speaker 3 that was so traumatic for those families involved. Sorry to to hear that.
Speaker 3 And I think there's 17 that are still in the hospital.
Speaker 3 But yeah, so it's still, it's still a thing. I think it's not expected or required in the same way
Speaker 3 that we all announce our pronouns.
Speaker 3 But
Speaker 3 in the media, they still, it's very important that you respect pronouns.
Speaker 3 Yeah, because I guess from their point of view, they could probably get sued, right?
Speaker 3
If they missed gender. I don't know, can they? I think it's just their style guy in Colorado.
Exactly. I don't know how many other states have that law, but.
I don't think any.
Speaker 3
Oh, Colorado's the only one. Wow.
You need
Speaker 3 new leadership over there.
Speaker 3 Yeah, we do.
Speaker 3 We do.
Speaker 3
Yeah, Jared Polis is our governor. And he's pretty.
You guys have a lot of, what was your governor here?
Speaker 3 I know it used to be Lombardi or something. I don't pay too much attention.
Speaker 3
We're like a swing state, though. Yeah.
I think we're purple because everyone from Cali is coming. Yeah, we're very blue now.
Colorado Colorado used to be a swing state. It used to be purple.
Speaker 3
And in the last four years, it's totally blue. Because everyone from California came.
I guess so. Yeah, thanks for watching.
Speaker 3 It's my best.
Speaker 3
They're all leaving for Texas, Colorado, Vegas. Yeah, Austin is turning blue now.
Yeah. Crazy.
See, I did not bring my voting habits with me to Colorado. I think that's
Speaker 3 probably the exception, though. I feel like most people bring it with them.
Speaker 3 I guess, but why would you do why would you flee to just do the same thing and get the same thing? Yeah, that's my thought process with it.
Speaker 3 But yeah, it looks like Newsom's going to make a run for it in 28 now. He's leading the polls.
Speaker 3
Nightmare. Yeah, if that happens.
He can't win. He might win the Democratic vote.
I hope he can. He could be the Democrat candidate.
I think he could win nationally.
Speaker 3
I hope Vance or whoever's running can. Don't you think? I think the country looks at California as a total disaster.
Lately, yeah. They've handled a lot of things poorly, right?
Speaker 3
And he's been in a leadership position in California for like almost 30 years. I mean, he was the mayor in San Francisco for a time when I was there.
How did he do as mayor? Terrible.
Speaker 3
Was it a big homeless issue back then, too? Yeah, and it's like three times as bad now. Yeah.
Just keeps getting worse. I can't believe all the money they got to fix homelessness went away.
Speaker 3
Did you see that? No. California got like $5 billion or something to fix homelessness.
And what happened? No one knows where it was.
Speaker 3
Yeah, I can believe it. No one knows where it went.
I can believe it. Actually, the homeless numbers went up.
They've been going up for 30 years.
Speaker 3
Gavin Newsom, when he ran with he that he, when he ran for mayor, he was going to end homelessness. Yeah.
I mean, shit, it's so expensive out there. How can you afford it? It's so bad there.
Speaker 3 Have you been?
Speaker 3
Every time I go to LA, I get robbed. My car got broken into last time.
Someone was stalking me the time before that. Like, I'm done going there.
My last six weeks in San Francisco,
Speaker 3
my car was broken into four times. Not the side window, the back window, like the one that's really, really expensive to fix.
Cost a lot to fix. And I leave the doors.
Speaker 3
I didn't lock the car because I just, there was nothing in it. You know, you want to just let people so they don't break, but it's just vandalism.
Did you have a backpack in the back seat?
Speaker 3
No, I never left anything in the back seat. Really? Because usually they look for a backpack or something.
Not anymore. Yeah, I made that mistake.
Do it for the vandalizing. It's just sport.
Speaker 3
That's crazy. They're just practicing on your car.
Yeah.
Speaker 3
There's a video of people just going like car to car, smashing the windows, not even going in the car to take anything. That's crazy.
Yeah, there's a little key thing you have these days.
Speaker 3
It's super small. You could just break a window in like two seconds.
Yeah. That's nuts.
It's a totally, it's completely unlivable.
Speaker 3
Do you see it ever healing San Francisco back to where it used to be when you were growing up? No. That's crazy.
I don't even know what it would take to do that.
Speaker 3
They have a new mayor. He's trying.
I don't think he can do it.
Speaker 3 Doing too deep. Yeah.
Speaker 3 They really fucked themselves during COVID.
Speaker 3 The entire downtown is destroyed. So you can't have a thriving city with no downtown.
Speaker 3 But
Speaker 3 the offices were closed so long. I mean, the new mayor of San Francisco just now, this year, told city workers they had to go back to the office.
Speaker 3
They've been working at home for five years and they're all pissed off. They have to go back at the office, back to the office.
So that hauled out the downtown, which means all the restaurants closed.
Speaker 3 And then the crime got so bad because it was empty that all the retailers started leaving. So 50% of the storefronts closed downtown.
Speaker 3 Like the big fancy retailers, Neiman Market, like all the fancy places. And the offices are still at half capacity.
Speaker 3 So
Speaker 3
you can't have a city with no downtown. I mean, you can't.
It's not a city.
Speaker 3
They can't fix it. Yeah, I heard the food's not as good anymore.
For me, that's the main reason I travel. That's the best.
That's the best thing about San Francisco.
Speaker 3
But yeah, a lot of the restaurants closed. They kept everything closed too long, and then it just died and people left.
7% of the population left between 20 and 21.
Speaker 3
And it was all the sort of people with money. It's really high.
I'll say New York City doesn't even feel like the same. I agree.
Speaker 3
Yeah, I just was there two weeks ago, and it's still a lot of closed locations. I agree with that.
And the energy is not the same. I agree.
I was there too.
Speaker 3
It's still way better than San Francisco, but it's not the same. Yeah.
And look at the coincidence of leadership there.
Speaker 3 I mean, these cities, they fucked themselves and people left. And
Speaker 3
it just changed the, it changed everything forever. It changed the tenor of the city.
In San Francisco, there were homeless encampments that were the size right in front of City Hall.
Speaker 3
It was the size of a couple football fields. Jeeze.
Just open-air drug use
Speaker 3 right there.
Speaker 3 I mean,
Speaker 3 that's not a civilized place for people to live.
Speaker 3
I just went to San Diego last year, five-star hotel downtown. I did not feel safe.
Every time I walked outside, there was like homeless people shooting up. Yeah.
I was like, oh my God.
Speaker 3 I had a pretty high tolerance for it, having lived in San Francisco since 1992 and growing up there, but this was
Speaker 3 This was intolerable. You can't.
Speaker 3 I mean, I caught in the last few months I was there, I called the police three times thinking somebody was dead on the street, just walking my daughter to the playground.
Speaker 3 And they probably didn't come. They were,
Speaker 3 well,
Speaker 3
I called them. I didn't stay.
I'll admit. I tried to do the right thing, but I didn't necessarily want.
I mean, I couldn't answer any questions.
Speaker 3
But it was drugs. I mean, they were passed out on the ground.
Their kit was like there. You know what it is.
But this isn't a residential neighborhood. I'm walking the playground with my daughter.
Speaker 3
You can't, you can't raise kids like that. That's awful.
That's probably in a multi-million dollar neighborhood, too. They're all multi-million dollar.
Yeah. I mean, honestly, in San Francisco, so
Speaker 3 it's just, it's uncivilized. It's inhospitable.
Speaker 3
I don't know how anyone could live there. It's going to end up being very, very rich people who live in like gated communities, who never encounter that, and homeless people.
Yeah.
Speaker 3
So the no middle class basically. Yeah.
Yeah, I think that's the future of the U.S. I grew up middle class.
I think it's going to be wiped by the time I'm having kids. Yeah.
Speaker 3
Certainly all the major cities are almost there already. Yeah.
I mean even Vegas used to get good value out here and now it's getting kind of questionable, you know?
Speaker 3
Yeah, it's pretty brutal. Yeah.
Any major city, it's really hard to live in a decent spot these days. Yeah, there is de-urbanization happening.
Speaker 3 for sure because you can still have a decent life in a place like oklahoma city yeah but with all the illegals that got in, it's just like there's not enough housing, you know? Yeah.
Speaker 3
20 million people. Yes.
They're trying to build housing in San Francisco, but they make it so hard. The Democrats have these regulations that you can never, it's the same in L.A.
Yep.
Speaker 3
You just can't build the housing. You got to wait a year, I think, to build on average.
I think it's longer. 18 months? It's a long time.
Which, by the time you wait that long, you're losing money.
Speaker 3
There was a famous story in San Francisco because they have these public toilets on Market Street. And I think one toilet cost a million dollars to build.
What?
Speaker 3
Because of all the city, like ridiculous regulation and stuff. And some guy was like, some contractor was like, I could build you a toilet for like $20,000.
Yeah. A million dollars for a toilet.
Speaker 3
A million dollar toilet. And they're downtown.
So basically they just get used for homeless people to shoot up in. Wow.
It's terrible.
Speaker 3 It's not a good place to live.
Speaker 3 Well,
Speaker 3
this was an interesting episode. I didn't mean to get so dark on people, but.
Sorry, we could talk about something more cheerful if you want.
Speaker 3 Well, what's been brightening your day lately i guess
Speaker 3 i am um
Speaker 3 that's a good question well my four children always brighten my day but i think everybody should have more children more kids is more love um i think i can i guess i feel hopeful i feel like we're making progress on the issue i care about which is keeping women sports and spaces for women i mean i care about other things but i definitely care about that but i think we shouldn't be complacent because um it's still happening everywhere and people do it now just to push back on trump
Speaker 3 Yeah.
Speaker 3
Is this a worldwide issue or is this mainly the U.S.? It's worldwide. It's worldwide.
Yeah. Wow.
It's worldwide.
Speaker 3 Well, you saw at the Olympics last summer, there was two men, two males that won gold in the boxing ring. Yeah, gold and silver, right? But so here's a good development.
Speaker 3 World Boxing, there's a new organization leading boxing now.
Speaker 3
They have announced that they are going to test for sex. Really? Which they should.
How do they test that? It's a cheek swap. And it tells you if you're a guy or a girl.
Yeah. Wow.
Speaker 3 It's much less invasive than drug testing, which they do.
Speaker 3 And drug testing, you have to do at every competition, obviously, because you can stop and start. The sex test, you get once at the beginning of your athletic career, and it's done.
Speaker 3 So World Boxing has announced that they will test for sex. So Amani Khalif, who's the male who won,
Speaker 3 has said he's refusing.
Speaker 3
Yeah, that's how he makes a living. She, she makes a living.
Or wait, he?
Speaker 3 He, right? He makes a living.
Speaker 3 He has refused.
Speaker 3
He thinks he's saying it's too invasive. It's an invasion of privacy.
But Trik Swab is too invasive. Yep.
You can even do it not a swab. You could just spit in a cup.
Yeah, that's too invasive for
Speaker 3 that person.
Speaker 3
That's crazy. He will not be boxing until they eliminate the test.
Is that the Olympics or is that a different league?
Speaker 3
Well, it's the Olympic movement. So, yeah.
So world boxing, there's like individual sport governing bodies. So only boxing and track and field have said they are going to test for sex.
Speaker 3 So you think in the 28 Olympics in LA that we could potentially see some males and female sports? Or do you think by that it'll be banned? Well, the U.S.
Speaker 3 Olympic Committee has said no men and women's sport. The international sphere, it's such a boring, complicated landscape, but the International Olympic Committee has not said that.
Speaker 3 So we'll see. We got to look at who funds them.
Speaker 3 You always follow the money is what I tell people. Yeah.
Speaker 3 You know?
Speaker 3
It's true. There's a new head of the IOC, the International Olympic Committee.
She says says she cares about protecting women's sports. She's, as of yet, done nothing.
That's not good. No.
Speaker 3
They're all afraid. They're such cowards.
It's easy to talk, too. You know what I mean? It's easy to talk a big game and then push comes to shove.
Speaker 3
Well, do you remember just a few months ago, Gavin Newsom, when he was talking with Charlie Kirk, said, I think it's deeply unfair for males to compete in girls' sports. Yeah.
And then he did nothing.
Speaker 3 No, then he sued the federal government to allow him to continue letting boys to compete in girls' sports in California.
Speaker 3
I wonder if that was because he hates Trump or if he actually believes in it, though. He doesn't believe in anything.
That's the vibe I get. I think he is so slimy.
Speaker 3 He'll take whatever side that he thinks is popular.
Speaker 3 Yeah, and he's afraid of the loud bullying activist minority, the
Speaker 3 gender ideologues.
Speaker 3 He's afraid of them. Even though the majority of his state, 70% of the people in California
Speaker 3
support Trump's executive order on this. Really? 70%.
80% nationally, but most people are silent. 70%.
Because
Speaker 3 you get dragged for saying something so simple as men can't become women. For real?
Speaker 3 For me, it's like that's so common sense.
Speaker 3
I mean, I've said, I've taken some stands before and I've suffered the consequences. This is madness.
This is the most controversial stance you've taken.
Speaker 3 No, I mean, COVID probably was more
Speaker 3
saying open the schools and don't lock down in March of 2020, but the violent threats directed at me for this are way more intense. Well, that's because it's a mental health issue.
Okay.
Speaker 3
That's a good point. Everyone I've met that's like done the procedure, they don't seem like they have a good head on their shoulders.
Also, because they're on a ton of drugs and stuff, too.
Speaker 3 I don't know how anybody could think that we could pump people full of wrong sex hormones and that that wouldn't have any sort of impact on their mental state and well-being.
Speaker 3 The only one I had a really good conversation with was Blair White. If you know her, her, him, I always
Speaker 3 her, right?
Speaker 3
Well, him. Him? Wow.
Blair White.
Speaker 3
Started as a man, but is still a man. So yeah, Blair White.
I thought he was pretty reasonable. But that's about it.
Speaker 3 I can't think of anyone else. Yeah.
Speaker 3
You've probably talked to hundreds of them at this point. Yeah, I mean, I don't care how reasonable it is.
It's like,
Speaker 3 I sort of feel like the quote-unquote reasonable ones give cover to the 90% that's completely unreasonable.
Speaker 3 Okay.
Speaker 3 It's all mental illness. I think most of it is, yeah, if not all.
Speaker 3
I mean, do you really believe there's such a thing as being born in the wrong body? I don't believe it. Maybe being gay, but wrong body is tough.
Yeah. There's no such thing.
Speaker 3 There's no evidence that someone could be born in the wrong body.
Speaker 3
I mean, I think the, you know, there are some people who present as female that were born male that will say, I have a psychological disorder. I feel more comfortable presenting this way.
Yeah.
Speaker 3 Fine. That doesn't mean I need to let
Speaker 3 men into women's locker rooms. I missed the innocent days when I was growing up with like tom girls and we thought tom boys or whatever, and we thought that was cool.
Speaker 3 Well, that's what's so fucked up about this whole thing is it's so retrograde in terms of gender stereotypes because when children are, you know,
Speaker 3 now in the culture, in the public schools, this is a good reason for you not to send your kid to public schools. There's all of this ideal ideology taught.
Speaker 3 And if a little boy presents as feminine and he likes dolls and he has feminine characteristics and mannerisms, he will be asked, do you think you're a girl?
Speaker 3
I mean, I grew up thinking, wanting a broader definition of what you could be if you were a girl. I was a tomboy.
I'm very competitive. I'm ambitious.
Speaker 3
Those are characteristics that are sort of considered more male. I feel like today I would be sort of pushed in in that direction.
100%. So it definitely targets the gay kids.
Yeah. Yeah.
Speaker 3 It makes the gay kids confused, right? Really? I mean, a lot of the older, I mean, I'm Gen X.
Speaker 3 The older gay people I know, the gay men, they say they're so grateful they didn't, they're not growing up now because they were feminine little boys and they would have been sort of ushered down this path and told they were
Speaker 3 trans.
Speaker 3 100% and some medicalized. Yeah, and some states will even pay for the surgery, right?
Speaker 3 California.
Speaker 3 Yeah, well,
Speaker 3
they are trans sanctuary cities. That's what they call themselves.
You know, in New York, if Mom Donnie wins, he wants to make New York City a sanctuary city for trans and pay for all.
Speaker 3 You could go there, underage people,
Speaker 3
and he would pay for the hormones and the surgery. That's disgusting.
And it looks like he's going to win, too. I think he is going to win.
Yeah, it's looking like he's going to win that.
Speaker 3
That is disgusting. New York City is going to be a shit show if that happens.
It's going to be a shit.
Speaker 3
It's going to be such a shit show in so many ways. That city.
Maybe that's what has to happen. That's such a shame because growing up in Jersey, I really like used to look up to New York City.
Speaker 3
I got inspired. Went there all the time.
And you were in North Jersey. So,
Speaker 3 yeah.
Speaker 3
Although there is a part of me that's like, he's not going to get any of that stuff done that he's saying. Hopefully not.
He's not going to get free buses and free grocery stores.
Speaker 3 public what are the grocery stores yeah you walk in and take whatever you want and leave basically
Speaker 3 um
Speaker 3
So I feel like he can't get it done either. Yeah, because the mayor really doesn't have too much power, I guess.
No, I mean, he should be in charge of sanitation, public transportation. Yeah.
Speaker 3
Hopefully he can make that better. Public schools.
Right now it costs 50 bucks just to go to New York with all the tolls and everything. It's insane.
Well, they did all that surge pricing. Yeah.
Yeah.
Speaker 3 I don't think he's very focused on the sanitation.
Speaker 3 public transportation improvement or safety. I mean, they are in charge of that.
Speaker 3
Don't see too many safety things going on there. No, he wants to defund.
He's a defund the police guy. Are you serious? Yeah.
Oh my God.
Speaker 3
That's crazy. How is this guy even winning? He wants more social workers.
It's all of the,
Speaker 3 it's all of the like
Speaker 3 upper class young people.
Speaker 3 He did not win in the working class boroughs, but the upper class people, the elite educated people, feel they know what's better for those people.
Speaker 3 He didn't win in Staten Island and
Speaker 3
the Bronx. Those are the two more working class boroughs.
That's interesting. Everywhere else, he won, especially with young people.
That is interesting.
Speaker 3
He did, you got to give it to him, did a really good social media campaign. Everybody says it, yeah.
I have two kids that live there. They say they like him.
Speaker 3
I mean, I see him every day and I live in Vegas. Like, he just went nationwide with it.
I feel like he caused a ruckus. Oh, you do see it every day.
Just on social media. it.
I dude, yeah.
Speaker 3
I guess I do too. Exactly, right? You don't really see that with mayor races usually, no matter what city.
No, although I guess it's New York.
Speaker 3 I guess New York is a bigger market, but even so, I never saw any New York mayor stuff until him, to be honest.
Speaker 3 Yeah, I was just thinking back during COVID, you had Cuomo doing, he wasn't the mayor, he was the governor, but do you remember he was doing those daily briefings? Yeah. He did a briefing every day.
Speaker 3
Remember, there were people wanting to run for president? Yeah. The Cuomosexuals.
Yep. That That fell off quick.
Yeah.
Speaker 3 Well, all that sexual harassment and killing of old people. Yeah,
Speaker 3 he didn't really retain.
Speaker 3 Although
Speaker 3
he ran too. Mom Donnie beat him.
Yeah, pretty easily too. Handily.
Yeah.
Speaker 3
Well, Jennifer, this has been great. We'll link your clothing line in the video.
Awesome. Anything else you want to close off with?
Speaker 3
I don't think so. Cool.
Well, thanks for coming. We'll link your socials as well.
And I'll see you at America Fest. I'll be there.
We'll be there with a booth. Awesome.
See you guys. Peace.
Speaker 3
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