Big Tech Testifies, California v. Amazon, and Patagonia for the Climate

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Hi, everyone.

This is Pivot from New York Magazine and the Vox Media Podcast Network.

I'm Kara Swisher, and I'm wearing Scott's clothes because I'm staying in his apartment in New York, and I didn't bring a sweater with me, and he kindly gave me one, and I'm never giving it back.

Which means we're going steady.

We're going steady.

I'm wearing his very, his shirt is probably more expensive than my car at this point.

What else did I do for the jungle cat who's staying at my place last night?

He left a chocolate on my pillow, which

is very nice of him.

It's the little things.

I thought it was one of your staff.

And then when you said it was you, I thought, oh my God, did he lace it with something?

That's my first thought.

As I was like, oh, shit.

Are you feeling better about yourself and the world right now?

That's all I have to do.

I always feel good about myself and the world.

But that was nice.

He had a chocolate.

It was a Linder.

He went really big.

And then I borrowed his shirt.

We had a lovely chat last night as we watched cable television.

This is nice.

I'm glad to see you, Scott.

It's really nice.

I'm glad to see you, Kara.

Anyway, speaking of Scott Gatmore, Scott Galloway,

what are you fondling in your hand there?

Well, don't write.

Oh, you mean the book?

Excuse me.

Yes, the book.

I'm trying to sell your book.

Yeah, the book is big.

Anyways,

I have my book, Adrift, America and 100 Charts, and it's my attempt to highlight some of the things that ail us, but also to talk about how much achievement has gotten us here and that there's absolutely nothing wrong with America that can't be fixed with what's right with it.

And I try to tell the story of the narrative through

narrative and charts.

I'm fascinated by charts.

I've always thought if you can, you know, we've been, we've had the alphabet for 1,500 years, but we've been interpreting images for...

tens of thousands.

So a chart, a picture can be absorbed mentally 60 to 70 times faster than words.

So I'm trying trying to.

So it's a book for Donald Trump.

You wrote the book for a campaign.

That's right.

Lots of pictures.

This is a beautiful coffee table book.

And also, it's my fourth book in five years.

Oh, really?

Wow, you're amazing.

I can't even finish one.

Why do you call it a drift if it's anything that can fix with America?

A drift feels not good.

Well, that's right.

I didn't say lost in America.

I said adrift.

I think that land is there.

I think we could absolutely get back to land, get back to being a place that loves the middle class, get back to a place that makes these huge forward-leaning investments in technology and loves the unremarkable.

We just, and we can see land.

We're just a little bit unmoored right now.

I thought a lot about the title.

Mostly on edibles.

Do you have a favorite chart?

The chart that really has always hit me, kind of hit me in the gut is, I mean, there's a few things.

One, there's some data.

54% of Democrats are worried about their kid marrying a Republican,

which I find ridiculous.

Oh, hi.

Nice to meet you.

But go ahead.

Have you met Caroline?

My son was dating someone, met someone, and she's from Texas.

And I literally first thought, oh, gosh, oh, you're like, Texas or Austin?

Yeah, exactly.

And I did.

It did go through my mind.

I was, look, if you wanted to marry, you know, someone who's conservative, that's fine or whatever, go out with someone.

But it did go through my mind.

But go ahead, keep going.

But the chart, the chart that really struck me, because I think a lot about young men, is that when you walk down the avenue that is America, a third of men under the age of 30 haven't had sex in over a year.

And I think the elemental foundation of any society is relationships and that sex and physical intimacy are a key component of that.

And while sex gets a bad name and people, their neurons fire a different way, I think we need more economically and emotionally viable men who can attract mates.

And I don't know if you saw, there's a chart that came out today that is just staggeringly disappointing, and that is marriage rates have been cut in half.

And I'm not saying marriage is the only means to a productive relationship, but I worry that young people aren't establishing the most rewarding thing in life, and that is finding a partner to build a life with, build economic security with, and maybe even have kids with.

The number of people going to church, joining the boy or the girl scouts, even saying hello to their neighbors.

The number of kids that see their friends every day has been cut in half.

We're a social species.

We need to touch, smell, and feel each other.

So

I think that's really worrisome.

Yeah.

And it also, young men especially, they need guardrails.

They need somebody in their life, whether it's a girlfriend or someone else, saying, stop smoking dope during the week.

Put on a clean shirt.

I find your success interesting and hopeful.

I want you, you need to be more thoughtful and responsible about what it means to be in a relationship.

You know, get a fucking job.

I, I think young men need guardrails.

And I think that we're going to be.

The only thing I would push back on is like, well, why do we have to coddle young men?

You know what I mean?

Like in terms of they need guardrails, but women don't get the same support kind of thing.

Like, how do you think about that?

Because

I understand that

a lot of these cultures that have way too many young men and they get get radicalized, et cetera.

It's always men have the stuff we have to clean up after, really, is what you're saying.

But that it's at some point,

I think about a lot when someone said, oh, you don't want to dress that way because men will do this.

And I'm like, can they not control themselves?

Like, because women control themselves all the time, right?

In that way.

Or that they manage

rage better over time because they have to deal with it more.

And so that's the only thing I sort of like, oh, they need guardrails like this, if they're some bumper car.

I think it's fair.

Women are as entitled to and in as much need of mentorship, maybe even more than men.

Biologically, men's prefrontal cortex does not develop as fast, and they make really stupid decisions, and they're much more risk-aggressive.

Men who are left alone are much more prone to find misogynistic content acceptable, not believe in climate change.

And a lot of their behaviors, whether it's aggressiveness or inability to focus, are not the kinds of behaviors that colleges welcome.

And women from a very early age are more championed and get more mentorship in elementary and high school.

70 to 80% of elementary school teachers are women and seven to 10 high school valedictorians are girls.

And get this in the next five years, the ratio of women graduating from college to men is going to be two to one.

So

I think there's a certain feeling that women are finally getting their due.

And I think it's wonderful.

And I'm not, I'm actually not a fan of affirmative action for men.

I think we need a massive investment in young people generally.

So the question is, what are we going to do?

And my answer is rather than politicize it and get into the long argument around the 400-year head start men have had and whether they really need affirmative action, what we need to do is have more women, more people of color, and a lot more men in colleges.

We need to dramatically expand freshman admission rates.

We need to dramatically expand opportunities for vocational certification and stop fetishizing the traditional four-year degree.

Well, adrift, adrift.

We're going to find our way, Scott.

But I'm happy your son has a girlfriend.

I think it's great.

Yes.

Well, he's happy too.

Anyway, today, some revealing testimony from tech execs on the hill, also a new milestone for Apple.

But first, speaking of good men, the founder of outdoor apparel company Patagonia, very soft fleece man, is giving away his $3 billion company to help fight climate crisis.

Yvonne Shinard and his family transferred ownership to a trust and a nonprofit organization created to fight climate change.

Patagonia will continue to be a for-profit business.

Profits that don't go back to the business will go to the nonprofit.

The company's website now reads, Earth is our only shareholder.

They've already done this over and over and over again.

This group of, this company, I've interviewed the former CEO who wasn't the owner.

This guy controls everything.

And they've always done sort of in-your-face thing, either by suing the Trump administration and been very clear with their customers.

It's been a good brand attribute for them, but it's kind of an interesting, it's a very interesting company, I think.

Yeah, and it's also a uniquely capitalist and a uniquely Western thing.

In Northern Europe and in the U.S., families get very wealthy and then decide to turn their wealth into a social good.

And that is pretty much unique just to just a few countries in Europe and the U.S.

especially.

A wonderful man, academic, Dr.

Bose, who was an acoustical engineer at MIT and started a company called Bose, gave one voting share to.

To my ex-wife, just so you know.

Oh, really?

He gave one voting share to his wife.

So she controls the company, but all other shares were given to MIT.

So MIT gets $100 or $200 million in free cash flow every year.

There's a lot of companies in the U.S.

that do this.

It's on brand for Patagonia.

It's very on brand.

It's wonderful.

And I think you'll see more companies and it works for them and it works for their people who use it.

They do a lot of things like my son had a Patagonia jacket and we sent it back and they fixed it.

Like it was, it had a hole under it.

One might have thrown it out and but it was $5.

You know, L bean does that, others do.

But I think increasingly you're going to see people sort of lean into what their image is, what their brand is in a way that's very substantive rather than just PR.

Anyway, this will be interesting to see what happens.

We'll see if others follow suit.

Did you watch the Emmys?

I didn't.

I watched them on Twitter, I guess.

You know, little pieces of them.

Did you?

Well, no, I didn't watch them, but I like you.

The numbers are down like crazy.

Like people are.

Okay, I get this.

It's numbers were down 20 or 30%.

But I just want to, I don't know what the committee is or the Academy or who votes.

I loved their picks.

I think the guy from Succession won, Jennifer Coolidge from White Lotus, who has one of the best monologues.

She's talking about, she gets a boyfriend and she starts freaking out.

She's like, when does he get to the core and find out I'm an insecure and raging alcoholic?

When does he get to the core?

That's like one of the best moments.

And then

the Abbott Elementary group, too, was amazing.

Oh, yeah.

I thought their picks were just so spot on.

The best serious succession.

You know, it was interesting because they, because TV's never been better, really, in lots, in tons of areas, which is interesting, including reality show, everything else.

But the numbers are down.

No one cares about these dumb award shows, which I think they're, I hate award shows.

I hate all award stuff.

Well, why watch it?

You just read it the the next morning.

Yeah, and I read clips and that, you know,

the Coolidge clips, the people from Abbey Adam Lundry, and I liked read seeing that they make them short.

That's how I'd like to see the whole thing.

But I think the whole thing is silly.

And what was really interesting is Warner Brothers Discovery cut 100 employees from their ad sales division after winning quite a lot.

They're all going to cut Kara.

It's overinvested, right?

Yeah, I know.

That's why.

So people were like, oh, we won.

Oh, goodbye.

See you later.

And so did, by the way, Goldman Sachs cut jobs.

Everyone's starting to really cut, which you had, let me just say, talked about quite a bit a couple months ago, this that everyone's going to cut.

Everyone in streaming media is going to cut because you said there's so much great TV on.

It's even broader than that.

I believe that in 100 years, you know, the defining art form of our generation is absolutely scripted television.

Just based on resources, think about how much money is going into modern art or sculpture or painting or music.

We're all talking, we're talking about hundreds of millions or maybe billions.

Scripted television, somewhere between $120 and $240 billion.

Yeah.

I mean,

not every drop of talent, but

anything that shows real inspiration gets a shot at scripted television right now.

It is hoovering up the creative forces from the four corners of the globe to go into scripted television.

So again, a lot of people who work in it talk to me about thinking things not getting picked up and a lot of people you'd think get picked up not getting picked up.

I think there's definitely a contraction coming in terms of too much content.

Oh, 100%.

It's overinvested.

It's just overinvested.

And then you talked about Goldman and J.P.

Morgan.

One of the wonderful things about the banking business is that they can dial up or dial down their expenses really easily because all of their expenses are compensation or specifically people.

And that business has been on a kind of an incredible bull market run with the market.

So it makes sense that they're pairing and trimming.

Yeah.

Yeah.

It's an interesting time.

I mean, what it'll be interesting, there was a good article in the Times today saying that like the job market is really strong and yet there's going to be contractions.

Inflation is higher and yet it's not as higher as it was.

It's kind of a weird adrift, speaking of adrift, economy.

Adrift by Scott Galloway.

Thank you.

Charts, charts, charts.

It'll be easy to read, all you people.

And so it's a really interesting time.

And I think a lot of people, I think, are smarter, really saying it's coming, it's coming, it's coming, right?

This recession is coming.

It isn't here yet, though.

So people feel good and are spending, but they're not spending too.

Like it's a really interesting moment in this history.

And I think it does reflect in whether it's Hollywood, which really saw, especially in TV, saw sort of, you know, very fat times, essentially.

And now, you know, even if they stopped right now, there's so much to watch.

There's so much, there's so much crazy amount.

So we'll see where it goes.

But it's definitely an interesting time.

And speaking of people who have created a lot of content for these people, Fire Festival founder Billy McFarlane is officially free again and wants to work in tech.

So just so you know, I've hired him to be my host.

I'm firing you.

Speaking of firing you, I'm kidding.

Where did that come from?

I'm teasing.

I'm teasing.

Look at that.

Look at you're already insecure.

Like, literally, I'm going to hire the guy from Fire Festival to replace you.

Hold on.

Hold on.

Let's talk about insecure.

Last night you texted me.

I had the entire team.

You got angry at me because I bailed out of our team dinner last night because I got a chance to go on with Stephanie Ruhl and prostitute my book.

And you're like, this is bad.

We need the team.

And I'm like, Kara, I took the team out for dinner and drinks.

Like three, I've seen the team at code

more than I've seen my kids.

And then you come back with, well, why wasn't I invited?

No, I wasn't invited.

And just so you know,

just so you know, it's because.

Such a lie.

I did not say that pissed out.

It's step seven in my 27-step plan to incrementally do a slow, creeping takeover of pivot and then have Roxanne Gay as my co-host.

You're out.

I mean, you're literally like, why wasn't I invited?

I don't know.

Maybe because you are prepping for 80 interviews, including Tim Cook.

I did not say, why wasn't I invited?

Because you invited me.

This is such a lie.

Oh, daddy got a big suite, entertained some people.

I know that.

I'm saying I was doing the work as women tend to do, and you were having doing the work.

Yeah.

The men were enjoying the time.

We're all there just to entertain the Swishers.

It's like, have you said hi to Lucky yet?

Where's Dr.

Swisher?

In any case, let's get to our first big story.

A big week on the hill for tech companies.

TikTok's American CEO, Vanessa Pappas, testified before the Senate's Homeland Security Committee.

It went a little rocky.

Pappas fielded questions about the app's security and relationship with China.

She said that TikTok never sent data to the Chinese Communist Party, promised the app would never cave to demands from the Chinese government, and confusingly said that ByteDance isn't headquartered in China because the company doesn't have headquarters.

It was not good.

It was not a really particularly good showing for her.

And actually, Josh Hawley really took her to town.

Let me read from Casey Newton's email: Are there members of the Chinese Communist Party employed by TikTok or Byte Dance?

Or no, snarl, the insurrectionist Josh Hawley, Mississori, who fashioned himself as an anti-tech crusader.

Papa's answer that no person who makes strategic decisions at the platform is a CCP member.

But with respect to the rest of the app staff, she said the company does not vet employees based on their political affiliations.

She noted that no other tech platform present at the hearing asks employees what political parties they belong to.

And then Hawley said, Would it surprise you to learn that Forbes magazine recently reported at at least 300 current TikTok or bite dance employees were members of the Chinese state media?

Poppers reiterated the company did not look at political affiliations of individuals.

Visibly frustrated, Hawley said, Your company has a lot to hide.

You're walking security nightmare.

And for every American who uses a Zap, I'm concerned.

Well, it's a very interesting thing because there's so many Chinese Communist Party members.

It doesn't mean they're working for the government, but they are pressured in that way.

It was not a good, it was the pressure on TikTok, as you have talked about, is really increasing.

This is one of those moments where because I said it should be banned on TikTok and said it at your conference.

Until it becomes not part of China, correct?

That's your feeling.

Well, I'll circle back to it, but I've heard from three separate fairly senior people at TikTok all saying, you know, they all do the same thing.

You must get this every goddamn day.

We want to update you on our thinking.

And I'm always conflicted.

I'm not a journalist.

I don't need to hear both sides.

My problem is when I talk to them, I get biased towards them because I like them.

They're always nice people.

And by the way, I know some people who have worked with Vanessa Pappas, is it?

The CEO.

And they all universally say she's a wonderful person and manager.

Former Google executive, very competent.

And everyone I know there, I think, is doing God's work to try and build a healthy, productive platform.

And she really, in my opinion, was poorly coached yesterday because, I mean, I had a couple of thoughts watching those videos.

The first is, I wish Josh Hawley was on our side.

I think he's very good.

I think he's very smart.

But just some, some, and then he just goes up.

Anyways,

he's a very impressive young man, and he has great presence.

He's just,

he just channels it towards just some crazy wrong things.

But, anyways, his questioning of her, she refused to answer the question directly.

And all she needed to say was: like a lot of American corporations, we have a lot of people who work in China, including Apple, who, by the way, has more employees in China now than in America.

And it would be impossible to state that any decent number of employees in China aren't affiliated with the Communist Party, just the same way it would be impossible to say any American is not affiliated with the Democratic or Republican Party.

And instead, she just danced around it and kept saying we have security.

It came across as so Zuckerbergian and Sandbergian, just

or Kleggian.

She's not like that either.

And she just should have said, 100%.

I'm sure we have a lot of employees that we recognize this and we've put in place security measures to ensure the platform isn't weaponized, as many of the other platforms in America have been.

This is getting very interesting.

And I think I like.

She could have said, if she wanted to tweak Holly, she could have said, we're not checking to see who went to January 6th or maybe pumped this fist at them, you know, about the insurrection.

She could have done a lot of things that were sort of tweaked him if she really wanted to go back at him.

But she should have tweaked him.

She should have,

he's also such a hypocrite that you could tweak him in a lot of ways.

But she's obviously not going going to pick a fight with him because he's, you know.

She shouldn't have tweaked him.

She should have tweaked the other platforms and said, we are committed and have evidence that cements this notion that we are achieving the following.

We aim to be the most productive, the least toxic platform in America.

And

point, we have never organized an insurrection.

We take teen depression very, very seriously because here's the thing.

I think they are doing their level best.

It's just a question around one,

can you have a company with their corporate structure?

For example, they kept asking where she was headquartered.

And she said, and this is my favorite, we have no headquarters.

We're a distributed company.

And I'm like, oh, Jesus Christ, what $1,200 an hour PR executive came up with that?

They're, of course, headquartered in the Cayman Islands.

By the way, I love this idea of a distributed company.

It's a new class of company called Disco.

It's in Singapore.

Right?

I think it's in Singapore.

Well, they're furiously trying to say that, I mean, they'll wrap themselves in any flag right now, except one that's red.

But they could, I think if they were going to go on offense, they would say, we have never had any organization of an insurrection on our platform.

I mean, she could do,

she could say a lot.

The question is, with their corporate structure, will they be able to put in place an effective Chinese wall that satisfies security risks?

And the other issue is, and it was talked a lot about with Trump, but it isn't being talked about in the context of these security concerns, is just on a trade level, should a company like that have totally unfettered access to U.S.

markets when we haven't had access to Chinese markets?

So,

but the nuance in between, is there a way, a set of standards, a spin, a security protocol?

They're doing that with Oracle and others.

And the Committee on Foreign Investment in the United States is conducting the security review of the app.

And Pop has talked about that with the CIFIA's review, and that they're closer towards an agreement that will put these questions to rest.

Although the question is, does anything come to rest without the spin-off and a sale, essentially?

Casey wrote a really good point: TikTok's task is impossible because to earn the senators' trust fully, it must prove the negative that China has never sought to use the app for influence operations or surveillance purposes, never will and never could, even if they tried.

The company swears up and down that nothing of the sort could ever take place, but the claims seem risable only because we know that what happens to Chinese executives when they resist government, you talked about this at Code.

Reporters keep finding smoke around what might actually be fire that Americans' data has been repeatedly accessed in China.

ByteDance instructs staffers to promote pro-China content and it's now a defunct news app called Top Buzz and Chinese government inquired about joining TikTok to spread propaganda.

I agreed.

Even if there is all kinds of trouble at these American companies and it's devastating.

the fact that it's another government that could have this influence, even if it's not, you know,

they keep saying it's not happening, but they do have to prove a negative.

And that it could happen is they've got to spin off.

I don't know what they can do other than that.

And I'm not sure China will allow that.

And Poppas wasn't the only tech insider on the Hill this week.

Twitter whistleblower Peter Mudge Zatko testified before the Senate this week.

He expanded upon his earlier claims about lax security of the company.

Let's listen to a clip.

You can think of it this way, which is it doesn't matter who has keys if you don't have any locks on the doors.

And this kind of vulnerability is not in the abstract.

It's not far-fetched to say that employee inside the company could take over the accounts of all of the senators in this room.

You know, I don't think it hit as big as, say, the TikTok one, this one.

I don't think everyone was like, oh my God, you're kidding.

Tech companies are unsafe.

Mudge said that Twitter had at least one Chinese spy on its payroll.

And for good measure, he ripped into the FTC, saying that the agency was, quote, in over its head.

No shit, Sherlock.

And one big takeaway from the hearing was Senator Lindsey Graham says he's working with Elizabeth Warren to create a new regulator for big tech companies.

That was interesting.

But I don't know if he.

I don't think it landed.

I just don't think it landed because it comes off as two things.

It comes off as a bit cooked, the timing, just as Musk.

It just feels like retribution against the CEO fired him.

The timing,

the security.

And they happen to be not a good job on security.

This company doesn't.

Well, when over 50% of your employees have access to account information, that means you don't have the right security protocols.

But it would be argue in the pushback I'm getting around my comments around TikTok, Scott, you're distracting from the important conversation around privacy for all platforms.

Like, no, it's not a zero-sum game.

We can walk and chew gum at the same time.

But Twitter,

I mean,

this is what we take away from all of this when we shift the lens back.

Twitter comes out of this process with a guy who's, it was his idea to do all this shit.

They come out of this deeply damaged because, and some of that damage is well deserved, a lack of security protocols.

The bots, I think the bots are way more than 5%.

But Elon knew that and has weaponized them to benefit his own stock price.

But it comes out of this, regardless, so deeply damaged.

It either ends up with an owner that doesn't want to own it and employees who don't want to be owned by this guy, or it comes away just so wounded and distracted from this process.

And again, I've always said this, unless it's his core companies of SpaceX or Tesla or the Boring company, Musk brings volatility, not value.

Whether it's talking about our elected representatives, whether it's talking about a cave diver, whether it's getting involved in other companies, whether it's promoting or pumping a cryptocurrency.

It's, I can bring volatility and attention to anything.

So I will, because I have this weird need to be in the news every day.

And then he leaves this shit damaged.

It's very Trumpian,

right?

These people are not better off for having had contact with Elon.

No.

But let me just say, Peter Zacho has a great, much, this guy has a great reputation for this, but he sounds, someone was like, he sounds like every security guy ever about the companies they work for.

Oh, no.

You know, and or every movie you, you know, Alex Damos did this at Facebook and he was correct and they did better job because they had more resources.

One thing that you should get clear from this is if you think your tech companies are secure, they're just not.

They're just not.

They're just not.

And, you know, I don't, I assume people are spying on my DMs on Twitter.

I don't know, but I assume.

I assume because they can, someone will.

And I think about it that way.

And I never think they're safe.

I don't think they're safe in any way.

And, you know, he's pointing out somewhat of the obvious.

That's why I don't think it landed.

There was a piece by Ronan Farrow also about people looking for secrets about him.

You know, it was apparently some research firms.

It wasn't linked to Twitter.

Oh, this happens right away.

Every time I filed a 13D and announced to the public that I owned more than 5% of a company and perhaps was going to advocate for change, i.e., change management of the board.

They would hire Kroll and old work associates and girlfriends would start getting calls from a company saying, You're trying to find dirt on me.

And I can't imagine the amount of dirt that they are trying to find on him, right?

That's just part of the game.

And it's really upsetting, it's really unseemly, and it happens everywhere.

And the other thing, when he said that there's one, there's a Chinese spy at Twitter and at least one Indian spy, that is absolutely wrong.

There are dozens of people engaged in corporate espionage at every one of them.

And

I would imagine.

And we do the same to them, and they do the same to us.

By the way, there are Israeli spies.

We have allies that have spies planted in these companies.

And they view it as citizenship.

The person, Katie Tour, my co-host while you were out.

Katie,

I love Katie Tour, by the way.

I love Katie Tour.

Okay.

Oh, my gosh.

Smart.

Smart, nice, bold with her emotions.

Anyways, she's much more in touch with her emotions than my current co-host.

But anyways,

she said something that I thought was really insightful.

She said, the person doing espionage doesn't think they're conducting espionage.

And I imagine a kid.

I imagine a kid who gets brought up in China and shows real potential.

And she's amazing at math and she's amazing at science and gets scholarships and says, you know what?

We're going to, if you'd like, send you to a Western college and we're going to give you a scholarship.

They stay in touch with her.

they're supportive of her, maybe even they help her family out get good jobs.

And then they say, You know what?

We can help you get a job at Google.

We know people there.

And then they call her and say, We want to put you on a council to help advise us on technology, technology policy.

And slowly but surely, the asks become, Well, you know what?

We can put you on the AI team.

Don't worry, we'll get you on the AI team because they have other people there.

And then they start calling and saying, What is their approach to technology in the cloud around AI?

And the ask get increasingly, and I got to be, be, if that were me, I would do it.

Why wouldn't they demonstrate the same loyalty and patriotism that a lot of wonderful Americans demonstrate overseas?

100%.

He also warned the instability of Twitter's back end to his initial complaint, one of Twitter's data centers in California, because the extreme heat wave had to shut down.

But some of it was like, no shit, Sherlock.

Really?

You're kidding.

And, you know, it's funny when regular people who don't know the inside just assume it.

And

everyone's like, oh, like, I remember saying, I'm sure it's like a sieve.

And I remember all these companies being a civ.

And they're like, oh, Karen.

And I'm like, no, they got to be.

They are, they got to be, or whatever.

And I don't know.

I just don't think it hit as big as

the TikTok one.

I thought that was much more interesting.

All right, Scott, let's go on a quick break.

When we come back, we'll talk about California's Attorney General suing Amazon, a listener question about the change in the automotive industry you might have missed.

That's coming up.

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Scott, we're back with our second big story.

After 14 years on the market, the iPhone is finally the most popular smartphone in America.

Remember when they were just a struggling little company?

That's the first for the gadget.

Traditionally, Android devices have eclipsed the market share in the U.S.

That's still true around the world.

Obviously, globally, Android devices make up 70% of the market.

It's still huge around the world, but where the money is spent, it is higher.

iPhones haven't gotten any cheaper, while there are plenty of affordable Androids.

So talk to me.

Is it the appeal of privacy?

What do you think?

What do you think?

The whole world is bifurcated into Tiffany or Walmart,

iOS or Android,

Emirates Airlines or EasyJet.

The best positioning is either a luxury high-end positioning or a value positioning.

It's either Toyota or Tesla.

It's not the muddy middle.

The way we process information is zero and one.

And from a consumer standpoint, understanding the high end and the low end is just anything in the middle, a JCPenney's Sears.

I remember this from retail.

It's so hard to conduct the trade-off in your head that it's just easier to go, you know what?

I'm going to go to Walmart.

And every once in a while, I'm going to go into

Vuitton or Supreme.

And that's where all of retail and all of consumer has had.

What's just so striking about iOS, though, I think iOS basically says when you have an iPhone or you have AirPods, which are, in my view, the most successful piece of jewelry in history, I now wear them as ambient.

I just have them in my ears all the time.

And the air, the AirPod Max, those headphones.

Unbelievable.

The most underhyped tech product of the last 10 years to Oculus being the most overhyped.

But what you have with iOS is it says to the world when you have an iPhone or AirPods in, I'm part of the billion wealthiest, most aspirational, best storytelling people in the world.

I'm part of the upper 14%.

It immediately says that.

And then they have created.

They also just work a lot better.

They just work.

Android works pretty well.

I mean, it does, but not like,

I use both.

It just isn't.

It's just,

I sit there for a second.

I have so many recollections of when they introduced it.

Google people are like, well, it's obvious.

And I'm like, no, it's not obvious.

It's not obvious.

Like there was the stacks they used to have.

And I was using an AirPod Max headphones this week.

And it just.

I just put them on and it worked.

Like it was just like, I had no, I was thinking how the seamlessness of it was really interesting.

And I sometimes don't like that word seamless or friction-free, but it's more than that.

It just works.

And I think it's not, it's not that it's just a luxury product.

It's that it's beautifully made and it works beautifully.

And that's, I think people, if they can afford it and something they use every day, like an iPhone, that it's a critical, like a, like a mobile phone, they want to afford the nicer one, right?

The one that really works.

Well, it's a signal.

Your car in California growing up, your car was your biggest signal of your mating potential as a dude.

And then as you get older, it's sort of your house or your clothes or where you work in terms of signaling how aspirational you are.

There's no easier way or more seamless way to signal your aspirational value than your phone.

And credit card American Express tapped into this in terms of signaling value.

But what people don't appreciate, everyone said that the biggest shoes to fill were going to be Steve Jobs.

Now, hands down, the biggest shoes to fill in the world professionally will be whoever has to try and replace Tim Cook.

Because what has he done?

He's taken this unbelievable device that has the billion wealthiest people on it, and he's seamlessly bridged into payments.

Apple Pay is fantastic into music.

Apple Music

is the fastest growing service in the U.S.

or was at least.

It's not as good as Spotify, but it's really strong.

They've streamed into, they've gone into media.

They've gone, I mean,

and their services business.

And beautifully.

Yeah, and their services business has a 70%

margin rate.

And by the way, I can get to Ted Lasso on my iPhone in two clicks.

It takes 17 to get to Stranger Things on Netflix.

And I'm sure it's deliberate.

But what he has accomplished, do you realize he has increased the market cap?

He's tripled the revenue and increased the market cap of the company by like eightfold.

I mean, it's just extraordinary what they've accomplished.

Yeah, that's where it's going to get them into trouble when they cross this 50% mark.

You know, regulators are preparing cases against them in the app store.

And so that's where it's going to get into trouble for them.

It is amazing if you've lived through it how much on the ropes this company was.

And then it wasn't.

It just isn't.

I think one of the things they also they they need to stop thinking of themselves that way like oh we're pirates I'm like you're not pirates oh no they're the death star they've got a nice it's a death star wrapped in cashmere but they're the death star they have to start thinking of themselves this is not going to be good for them from a regulatory point of view California is by the way attorney general sued Amazon this week accusing the company of uncompetitive behavior in its dealings with third-party merchants this is their This is their thing, their warrant.

If successful, the AG could join a slew of international governments who have levied heavy fines on tech companies.

South Korea, Ireland, and the EU have fined Meta and Google recently, sometimes for billions of dollars.

I mean, it may be the cost of doing business, but

it's moving towards regulation, even though Amy Klobuchar is getting kicked for doing a lot of not getting these things through.

They may move to fines, you know, rather than the more onerous thing of doing regulations, I suspect.

I find that it's sort of a a consolation prize, and that is we don't have, we are so divided in government, we have such a lack of understanding or domain expertise around these very complicated issues to write elegant legislation that we just move to fines.

And by the way, they don't fight us as hard on fines because the fines levied against Google are literally two hours of revenue.

And I like these fines.

The only thing that's missing from all of these fines is one thing.

It's a zero.

They should add a zero to every fine.

Well, they also are they're taking the court when they, when they disagree with this stuff.

That's the thing.

These fines can then go to court.

But I would agree.

When they paid that $5 billion

when they violated whatever

thing they, yeah, Facebook did many years ago, I said add a zero.

I said, because it's a parking ticket.

Not only at a zero, but part of the agreement and the fine was they are immediately exonerated from any wrongdoing up until that point.

So at that time, Facebook had a $500 billion market cap.

If someone showed up to the Swisher household and said, I'll write you an insurance policy.

that exonerates you from all previous activity for 1% of your net worth, wouldn't you say that's the greatest umbrella insurance policy in history?

So the FTC has turned into an insurance company as opposed to a regulator.

Yeah, it'll be interesting because they can't get legislation passed.

And this idea that Lindsey Gramman was more about a national tech regulator,

that should be me, don't you think?

A tech regulator?

T-Reg?

T-Reg.

T-Rex.

T-Reg.

I'll call myself T-Reg.

That would be good.

No, I don't think you'd be successful.

I don't have any legal background, government background whatsoever.

So that makes me totally qualified for it.

Anyway, we'll see what happens here.

It's going to be a long, long process before any of these regulators get these tech companies into any kind of prone position, I think.

But we'll see.

We'll see.

Actually, I think that's a certainty.

Okay, Scott, let's pivot to a listener question.

You got, you got, I can't believe I'm going to be a mailman.

You, you, you got mail.

Hey, Karen Scott.

My name's Rachel, and I'm calling from Los Angeles.

Big fan over here.

Incidentally, I've had erotic dreams about both of you.

Separately, I should say.

Anyway, I've got a softball question.

I feel like we could all use something lightweight at the moment.

And that is, why is no one talking about the Kia rebrand?

And secondly, is Kia sexy now?

Oh my God.

I'm so glad she didn't have it with both of us.

I literally heard nothing she said after erotic dreams.

Like, I don't even, I have no idea what she has.

You have to take this.

I'm so glad she said separately, I should say.

You have to take this.

I can't believe this.

Kia, of course, Kia is sexy.

Kara Swisher drives a Kia Kia Sorrento.

Of course, Kia is sexy.

I was totally on to this.

They are, I love my Kia.

I love my friggin' Kia.

I love it.

I think it's sexy in its unsexiness.

They did have a rebrand.

They make a great car.

They have a new logo they unveiled in early 2021, but drivers are seeing it for the first time.

I have the old logo on my car, I believe.

It dropped motors from its name.

You know, they're pivoting to electric vehicles.

I have a hybrid.

And so, yes, yes.

I don't know why no one's talking about it because I talk about my Kia all the time and no one pays attention.

And me in the Kia, you should have an erotic dream about that.

That's all I have to say.

Jesus Christ.

I don't think I've ever been this not turned on in my life.

Literally, roll up in a Kia, throw down Discover card and talk about who into magic you are.

And I can guarantee you will never conceive another child.

I'm doing great.

She's having erotic dreams about us, Scott.

I have a Kia.

I just want to know what I'm wearing in her erotic dream.

And do I need, do I need ED medication in her dreams to live up to her her standards?

Jesus Christ.

Just tell her thank you.

Would she like a sign book of Adrift?

This literally has made my day.

I think you're naked reading Adrift.

That's what I think.

Well, you know, naked, I look 56.

You look good.

I have to say, Scott looks good.

Thank you for saying that.

Oh, my God.

I can say definitively, I've never had erotic dreams about you, Scott.

I can definitively say that.

Back to her question.

Is Kia sexy?

I would have to say, let me think.

No.

Yes.

No, it's not sexy.

Actually, there's a lot of news.

Supposedly, Kia's are really easy to steal.

Are they?

Oh, good to know.

Did I tell you my car theft story?

Back to me.

Okay.

So my first Halloween in New York.

I dress up as Starship Commander Jean-Luc Picard.

Huge crowd.

Huge crowd pleaser.

Okay.

Huge crowd pleaser.

I get home.

I'm totally fucked up at 2 a.m.

I had just bought a brand new BMW 7 series because I'm single and want to impress people.

And I hear it start up.

I'm on the second floor.

I like to buy second floor apartments because that way the fire I can get down the stairs.

And I like the view of the city.

I know.

I was wondering why you're on the second floor, but go ahead.

All right.

Best view in the city is either the penthouse or the second floor, Kara.

Plus, you always want to take the stairs.

You never want to take elevators.

I'm so worried about a fire.

I can't even believe it.

Go ahead.

Anyway, so I hear my car start up and I'm, I'm like, and I look out the window and I see someone who is not me in my brand new 7 Series.

I go running down with my phaser.

Right.

And this guy takes off down 15th Street and I start chasing him.

You know, my testosterone takes over.

Dressed like Jean-Luc Picard.

Starship Commander Jean-Luc Picard is chasing a BMW down.

True story, 15th Street.

He hits a red light.

I catch up to him and all this bullshit, stupid ideas, I start thinking.

I see one of those big steel trash cans in the corner and I'm like, I'm going to grab this thing, put it through the window.

What are you, Charles Bronson?

Well, no, I'm fucking stupid.

And then I like, for a moment, have a moment of sanity.

And I'm like, what if he has a gun?

Yeah.

And I just sat there and I waited till the light turned green.

This guy was freaking out in the car.

And I just waved goodbye and he took off.

And about nine months later, my car was recovered.

And you know what?

It obviously was?

BMW only gave me one key and they said they couldn't find the second.

These things are literally, I talked to a bunch of people at BMW.

They're literally impossible to steal unless someone has one of those

keys.

And so I called BMW and I said, you clearly have organized crime at one of your dealerships.

And anyways, I got into a big tiff with BMW.

These are just literally the most privileged problems in

rich people's problems.

But I do like the image of Jean-Luc Picard in Ikea.

That's what she should dream about in her dream.

Hello, Star Trek.

That's right.

Not you, Jean-Luc Picard.

That's incredible.

That's right.

That's who you should dream about.

Anyway,

I know.

I can't believe it.

Separately, I may add.

That's what I like.

Anyway, if you've got a question of your own you'd like answered, send it our way.

Go to nymag.com slash pivot to submit a question for the show or call 8-55-51-PIVIT.

All right, Scott, one more quick break.

We'll be back for predictions.

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Okay, Scott, let's hear some predictions.

I'm going to start actually.

Let me just say, I predict Rupert Monoch's going to sue me.

And here's why.

I wrote a series of texts about link rot.

It's called Link Rot, where when we left News Corp, we wanted to buy the archive and feed of All Things D, and they wouldn't sell it to us because they wanted to, but then Rupert said no.

Actually, they went to ask him and wouldn't do it.

We were going to give him a lot of money.

And one of the things we were worried about is the links dying, right?

That this amazing body of work and videos and videos with all the young moguls of the time were on there.

And And they promised to keep the links from rotting.

And it wasn't that I thought they were necessarily malevolent, is that when you re-platform all the time, things get broken, links get broken.

And so I was very, very worried at the time, made a lot of noise.

We insisted.

And the other thing that I was mad about is like they kept pushing, whenever they went to All Things D, they went to WSJ tech sites.

And I'm like, they didn't ask for that.

They asked for All Things D.

It's disingenuous when people want something and then they get pushed somewhere else.

And I thought it was really disingenuous.

Anyway, it's a real problem for everyone.

And there's a 2013 study that found almost half of the links cited in the Supreme Court decisions were dead.

It didn't lead anywhere.

And so my archive is gone.

And there's lots of solutions like there's archive.org, there's blockchain pitches and things like that.

But I have some of these videos, which are historical as far as I'm concerned, some of them on my computer.

I might just load them all up.

Like Taylor Swift does own her songs.

I might just load them up and just say,

I'll put them everywhere and sue me like I don't know what else to say because it's really astonishing they will get sued though Kara I know that but they made a an agreement to keep it up and this is his this is it's not that it's better than anyone else but they swap of all things D really was there and do you have a signed legal agreement that they have to keep these things up I've got to find it this is where you sound up yeah you sound like Sylvester Stallone that just bitch yes bitches and moans that he doesn't own Rocky and the bottom line he was an adult and he signed it over to I did but it was also an agreement that said they were going to keep it and and not do do the kind of creepy things they were doing with it.

That was part of the agreement.

And I have no...

When you say creepy things, you mean do you want them to keep it, keep those things up and live?

No, no, I wanted them to archive them.

So when you click the link, it would go to them separately.

This was the, I was worried about this very thing.

And they agreed to do that.

I have emails upon emails of them agreeing to do that after I yelled and yelled and yelled.

Now they're not there.

And those people probably are gone that agreed to it.

And so it's, we've got to have a better solution to all these things just disappearing.

And I'm not, I know what we sold.

We did try to buy it.

Then we got them to agree to do it.

And then they didn't.

And we have no recourse at this point at all.

There's no recourse whatsoever.

And I'm not, I'm not bitching and moaning.

I think that ranks right up there with your BMW being stolen.

Oh, no, you're bitching and moaning.

No, I'm bitching and moaning because this is stuff that is gone now.

And it happens all over the internet.

And who owns it?

And besides the fact that they tried to use it as a marketing opportunity for themselves, which is gross.

Fine, whatever.

It's still gross.

You mean capitalist?

Oh my God, I can't believe they do this.

No, no.

That's the least gross thing News Corp will do today, Kara.

No, when you search for something, you should go to it with disclosure, like we've taken it over and we want to push you over here.

It's, it's, come on, they, they yell at tech companies for doing these things and then do it themselves.

Anyway, it's really disappointing.

Sorry, that's my prediction is we've got to get into some sort of wrangle with them in some fashion.

Thank you.

Some sort of wrangle.

You'd be mad if seven years of your work got like disappeared, but go ahead.

Go ahead.

I agree with you.

And not only that,

there is some what I'll call historic value

to those interviews, especially Mark Zuckerberg sweating.

Oh, that's still up, but go ahead.

Sorry.

My prediction is that on TikTok, I think there's so much money on the line here.

And you have big American VC firms involved.

I think Sequoia is an investor.

I think...

I don't know, the Gen Atlantic Partners.

Anyways, there's so much money on the line here because TikTok is the most ascendant tech platform likely ever.

It's probably worth right now, if you try to put a value on it, somewhere between

half a trillion and a trillion dollars, maybe even more

because the metrics are just so staggering.

There's so much money here that one of two things is going to happen.

They're either going to figure out some sort of, you summarized it perfectly in our last episode.

You said we have to separate ownership from the product.

And that is, it's an amazing product, but we're probably justifiably, in my view, never going to be very comfortable with this type of product and its level of success with the current ownership.

That's correct.

I think they're going to do something fairly dramatic here.

Either a spin or American investors or American entities will be sold a majority stake or, quote unquote, the ownership will be expunged from parties or entities linked to China.

If they don't do that, because there's so much money on the line, it means they couldn't, and we should be worried.

And you're probably going to see, for some of the right and quite frankly, some of the wrong reasons, American regulators use it as a punching bag to come in and do something very heavy-handed, which I would argue is probably not the right thing.

And I think there's been some good discussion online.

We'll distract from some of the privacy issues that continue to plague us around the other platforms.

But there's going to be in the next 90 days, we're either going to see a fairly dramatic change in ownership structure, or we're going to see regulation proposed that is like Trump, that is Trump-like, that says, we're not down with you being here

in the United States.

Yeah.

Trump certainly had highlighted this, but the way he did it was wrong.

And they made it into a laughable thing when it was a very, at the time, I said, this is a very serious issue.

And

the clown show is pushing it, which is a problem in a clown show way.

But I agree with you.

I think this is going to be a real problem for them.

And I don't, although I don't.

It It might get acquired.

Yeah.

I don't think the Chinese government will,

unless they think the jig is entirely up, they are not going to let their hands off of this.

I just don't see it.

It's too, it's too good.

It's until, and they maybe they think they can wear us down to just not pay attention.

Well, you know what kind of solves all problem

is if Microsoft acquires it.

Well, that was tried, right?

Remember, Trump wanted a vague.

No, they weren't acquiring it.

Trump was carving it up like birthday cake, deciding who got what.

And there's laws against that.

But Oracle can't afford it, I don't think.

Oracle doesn't have the market cap because this thing is worth $500 billion to a trillion dollars.

But if I don't think Facebook could do it, I'm not sure Google could do it for any trust concerns.

But if Microsoft came in and said, look, we're very good at technology.

We have a history of working with our defense departments.

We understand your security concerns.

What about Apple?

I don't think Apple wants to be in that business.

Well,

they are not, I wouldn't say they're not a good acquirer, but I think they have decided that unless it's a perfect seamless fit, we don't acquire companies because our culture is so powerful.

I understand that they have they have talent.

But that would kind of solve the problem here.

And not only that, give the economic reward to some incredibly creative people who deserve that economic reward.

That's a big lift for Microsoft.

For the most ascendant platform in history, I would take that risk.

Okay, all right.

I would take that risk.

You and I should buy it.

Let's find some money.

Let's do that.

That's always your solution.

After your stint as FCC commissioner.

No, not FCC.

It's a whole new thing.

The Department of Information.

I'd make it scary looking.

I'd wear severe black clothing and I'd call myself T-Reg.

You know, all the reporters are featured.

It just staggers the imagination.

People have erotic dreams about either of us when you talk that way.

T-Reg.

Even though you are wearing my clothes.

And I'm enjoying your clothing.

This is so not coming back to you.

It's really just, I just am warning you right now.

Anyway, read us out, Scott.

That's the show.

We'll be back on Tuesday with more pivot.

I will be home soon, honey.

Read us out.

Today's show was produced by Larry Neyman, Evan Angle, and Taylor Griffin.

Ben Woods engineered this episode.

Thanks also to Drew Burrows and Neil Severio.

Make sure you subscribe to the show wherever you listen to podcasts.

Thanks for listening to Pivot from New York Magazine and Vox Media.

We'll be back next week for another breakdown of all things tech and business.

Put a chocolate on a friend's pillow when they're staying with you.

It's the little things, Kara.

It's the little things.