What the Taliban’s Rise Means for Big Tech, Facebook’s Plans for a Virtual (Reality) Work Space, and Fox News' Vaccine Database

47m
What will the Taliban do with Afghans’ data? Kara and guest host Casey Newton discuss that, and how social media platforms are handling pro-Taliban accounts. Plus, will workers go for Facebook’s new VR meeting app, Horizon Workrooms? And...thoughts on Fox News requiring employees to report their vaccination status.
Find Casey at @CaseyNewton on Twitter and subscribe to Platformer at www.platformer.news/subscribe.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Listen and follow along

Transcript

Support for this show comes from Nike.

What was your biggest win?

Was it in front of a sold-out stadium or the first time you beat your teammate in practice?

Nike knows winning isn't always done in front of cheering crowds.

Sometimes winning happens in your driveway, on a quiet street at the end of your longest run, or on the blacktop of a pickup game.

Nike is here for all of the wins, big or small.

They provide the gear, you bring the mindset.

Visit Nike.com for more information and be sure to follow Nike on Instagram, TikTok, and other social platforms for more great basketball moments.

Attention all small biz owners.

At the UPS store, you can count on us to handle your packages with care.

With our certified packing experts, your packages are properly packed and protected.

And with our pack and ship guarantee, when we pack it and ship it, we guarantee it.

Because your items arrive safe or you'll be reimbursed.

Visit the ups store.com slash guarantee for full details most locations are independently owned product services pricing and hours of operation may vary see center for details the ups store be unstoppable coming to your local store today

hi everyone this is pivot from the vox media podcast network i'm kara swisher scott galloway is still gallivanting somewhere around the world so today i'm joined by my favorite tenant casey newton he's also the verge contributing editor and the founder of platformer a daily daily newsletter about big tech and democracy.

It's a wonderful newsletter.

He also wants me to replace his oven, which I have done beautifully.

Is that correct?

Do you have a nice oven now?

It's coming on Monday, and I'm very excited.

How exciting.

Good, good, good.

Well, I'll be there soon, so you can cook me up some food.

I love, although I think I have a nicer oven in the main, the main house.

Giving yourself nicer things than your tenants.

Who could have predicted?

I'm a good landlord.

Give me a break.

I never say no.

Anyway, there's so much to talk about, Casey.

By the way, your newsletter has been, you were away for a little bit, which I missed it.

So I was reading Matt Bellany in your

favorites today.

Fox News will require employees to log their vaccine status in a central database.

Employees must also mask in confined spaces.

It still doesn't require employees to be vaccinated, which is kind of bizarre that they make them do these other things.

But some hosts have spoken favorably about vaccines.

The network has also aired vaccine skepticism.

It turns out that the COVID vaccines, the drugs you were not allowed to question in any way, don't actually work in the way they told us they did.

So this is really interesting that this particular workplace.

Well, it's like, you know, the product is a culture war, but the workplace still has to be a workplace.

So they'll say all sorts of nonsense on the air, but when it comes to, you know, actually having an HR department, there are rules and they have to obey the laws of nature and physics and everything else.

Yeah.

Do you think one of the things that's interesting is these workplaces, people go back, everyone's been moved back.

I know Vox has been moved back to October or something like that, unspecified actually.

But many of the tech workplaces have been moved back.

What do you make of what's happened?

They were bringing people back and I think wanting to bring people back.

Yeah, I mean, it has been an absolute seesaw.

I think employees are really frustrated and so are the employers.

I think the employers are desperate to bring everyone back or at least make it available to the people who want it.

But now the Delta variant is on the rise and nobody feels like they can safely do it.

I saw a great tweet from a Facebook product manager today who said that they need to analyze the effects of the fact that for the past year and a half, everyone's work life has had to be things that they're comfortable with their families overhearing because it's all been on Zoom.

But like, think about that.

That is so strange.

It's true.

It's absolutely true.

So one of the things that's interesting is that tech companies have sort of leaned into no workplace kind of attitudes, especially Facebook, right, and others.

What impact do you think that's going to have?

And how do companies like that have benefited from this, like Zoom, and then there's lots of virtual meeting companies like Hopin and all those?

There's a whole gang of them that have been funded.

What happens to that?

What happens to that idea of what a workplace is for at least tech companies or social media companies?

I think it's hard to say from the middle of it.

I mean, if you want to look at, you know, are these companies suffering and are they falling apart?

Like, no, you know, their profits are all up.

They're continuing to grow.

I don't think we've seen a credible story about a big or even a medium-sized tech company that has really, really struggled with the move, which isn't to say that it hasn't been super hard.

It's just been that they've mostly been able to muddle through.

I mean, I think the lasting lesson is that tech workers and people who have options for where they can work want more flexibility than they've been given.

And this does kind of feel like a one-way door where after they've been told, you don't have to come in two days a week.

They're never going to go in two days a week ever again.

Indeed.

You know, that very cottage you're sitting is where I did most of all things D and everything else.

I never went into the office for a long, long, long, long time.

And I still have to do that.

Well, I have often said that there is a kind of osmosis that happened.

I used to be a rank and file of

it.

And I sat in here for long enough, and then I became a founder and an entrepreneur.

So there may be some

interesting magic going on here.

Yeah, 100%.

So one of the things that speaking of, I don't know what it is, magic, but Facebook disclosed some revealing numbers for the first time ever, including its most viewed domains.

And you and Kevin Roos had quite a time yesterday discussing it.

It's links, posts, pages from the second quarter.

Notice far the animal and sports content did well.

Facebook frames the disclosure as part of its transparency efforts, but I thought it was kind of a circus.

It seemed to counter narratives about political misinformation.

Yeah, I mean, look, I don't want to dunk too hard.

I appreciate when Facebook makes data available, but this is not the data that anyone was looking for.

Oh, thank you, sir.

Can I have some more?

But go ahead.

Yeah.

Well, I was it's like, what we want to know is what stories are popular on Facebook right now.

You can measure popularity different in a bunch of different ways.

They bought a tool called CrowdTangle that lets you see the posts that are getting the most engagement, but they hate it because they say that the posts that are getting the most engagement are not the most popular.

And that what you really want to know is, well, what posts were viewed the most.

And so that was the point of yesterday's report.

But whereas Crowd Tangle is a real-time tool, this is going to be a once every four months report.

How much can we really really learn by knowing that the most shared domain on Facebook over the past four months was youtube.com?

They're not telling us individual YouTube videos.

It's just sharing YouTube is popular on Facebook, which any of us could have guessed, right?

You look at some of the other most popular links, they're basically spam, like people who were sharing popular memes and then attaching a URL to, in one case, a speakers bureau of former Green Bay Packers players.

This is not helping me understand.

understand what is on Facebook.

Well, I think it's done very clearly to show, look, we're not that.

We're just silly.

We're just cat videos.

It's It's sort of the cat video move, essentially.

Yeah.

And I mean, this sort of goes hand in hand with the other big tech company move, which is to only talk in terms of percentages, right?

It's like, you know, Facebook and YouTube love to do this.

Well, only 3% of views, you know, were of fascism.

And like, okay, 3% of views is, you know, tens of millions of clicks.

So again,

you know, glad to see a little bit more data, but we need to keep pushing for the data that would actually be useful.

Yeah, I think it's a feint, although you guys had a good time talking about it.

It was very, it was odd.

It was odd.

They do need to, it would be really interesting for people to actually see it of course they they always caveat everything and they've cut off some of these um i know it's that you've written about it quite a bit cutting off some of these researchers and things like that you know under the guise of we're under a consent degree i think that was their excuse in that case

with his nyu this is at nyu yeah yes but but think about it like every publisher in the world has a list of the the most read stories on their website right they're proud of it nothing like that exists on facebook even though it would be super interesting right just tell us what people are reading and clicking on.

Like, you know, what do you have to hide?

But they're not a publisher, Casey.

Don't you know that?

They're a benign platform

of sports content and animal videos.

I don't know if you know that.

Yeah, it is an interesting thing.

I don't think they ever won.

And then what they do is they tell you, you don't understand.

It's much more complicated.

How do you figure it out?

And thus and such.

And so it's a really, it's an interesting thing, but they do, it's sort of a lot of hand waving, it seemed to me.

It's an innovative thing.

Also, it's just a case where two things are true at the same time like you know my experience on facebook is not seeing a bunch of crazy right-wing fascist content and i'm sure that's true of most people and i'm sure sure it's most true of most people who work at facebook but there are there are huge groups of other people who are not having that experience and those are who we need to know about right right which is interesting i wonder if they would do the top 10 well they do do the top 10 what are they going to do with crab tangle by the way Oh man, it is grim over there.

So, and a lot of this comes from Kevin Roos's reporting in the New York Times, but I've sort of followed up and done some of my own.

They had a team team that, you know, worked like any other team together.

And now the members of that team have been scattered throughout the organization.

And the leader of CrowdTangle, this guy named Brandon Silverman, who's awesome, has effectively been sidelined.

No one I've talked to seems to know what his role is anymore.

He's still at Facebook.

Nobody knows what he's doing.

So it really feels like the beginning of the end for that product, although Facebook will say that it's not.

It's not.

So, but it's being run by Adam.

Sorry, correct?

Is that correct?

I believe it's under what they call their integrity organization, which is under Guy Rosen.

Oh, Guy Rosen.

Okay.

All right.

So is that, so we don't know what they're going to do with that, but why did they buy in the first place?

Well, so this was in the days when as part of their efforts to collaborate with publishers, they thought it would be useful to help publishers understand what to share on Facebook, right?

Like, you know, there were days when you could post a link on Facebook, if you were Vox.com or the New York Times and get a million shares and 10 million views, right?

Like BuzzFeed grew on the backs of this crazy phenomenon.

And then they got to a certain point and they talked to their users and users were like, yeah, we don't like seeing all the links.

So they turned the volume all the way down on the links.

And all of a sudden, CrowdTangle was a lot less useful to those publishers.

But at the same time, it became much more useful to the researchers because this was the only source of valid real-time data about what was being shared on Facebook.

So it's a funny thing where like Facebook essentially bought their own problem here.

Yeah, they did.

And they would like it to go away now.

They'd like to put it in a drawer and close it.

Lastly, Amazon, speaking of large companies, Amazon is the world's largest retailer outside of China, surpassing Walmart.

Big deal, big deal.

Walmart is still the largest private employer.

I don't think that's going to be the same.

That's going to be, they're going to hold that crown for very long either.

Alibaba still reigns in China.

So, one of the things that's really interesting is that it's a moment, right?

It's a moment that Amazon does this, even though they try very hard to say they're only part of a small retail market.

And obviously, the questions remain if Amazon would get into the Chinese market.

Probably not.

And vice versa, Alibaba has some business here, but not the enormous business they have in China.

Yeah, I mean, to me, this is a kind of a huge milestone, but it sort of made me laugh because heading into the whole antitrust fight, Amazon was another one of these companies that loved to talk in terms of percentages rather than actual numbers.

So it was always like, hey, look, we might look big, but we're really only 1% of all economic activities.

You've gotten that call from the PR people.

Well, yeah, yeah.

Kara, we're just 1% of all the economic activity on Earth.

And you think we're big?

Come on.

But now it's like, okay, well, you're bigger than Walmart, and you're the biggest retailer in the United States.

So maybe we can just agree that you're really freaking big now.

Yeah, yeah, yeah.

I'm very pleased with that.

But it would be, I think it's going to be an Amazon world and an Alibaba world, essentially, you know, around the world.

One, one dominating in the U.S.

and say Europe and the other in other parts.

And they will compete in the rest of the world.

I don't think Alibaba would be a big player here or Amazon a big player there at all.

I mean, the thing that always trips me up about Amazon is that company really has been Teflon.

Like you look at all of the scandals and the controversy that have attached themselves to all of the biggest companies over the past five years, even Apple.

Amazon, like trust in that company is the highest among any of those companies.

Like people would sell their children before they give up their prime subscription.

Yep, it's a really interesting thing.

You know, he did have his sex.

He is having a fight with Elon Busk over

Moonbase

and Moonbase.

And then he goes up and does like a flyby like

as if he's Tom Cruise and Tom.

That's true.

Look, I mean, the Twitter socialists definitely the hat, the hat,

what I don't even remember the hat, the cowboy hat when he came back down.

Oh, yeah, well, look, the Twitter socialists had a lot of fun with Jeff and Space, but

it didn't affect Amazon one bit.

One iota, yeah, yeah.

I think they are struggling with their with their government contracts, they really want to get back in there.

They got some big ones, they there, it's obviously a big area of growth for them.

There's areas which Jason Del Rey has has written a lot about around diversity and other issues and harassment and things like that.

I think they have your basic issues that every one of these companies has, but you're right.

They've largely escaped.

I think this number is going to call attention to what you just said.

It's not just a small little retail, which they try to push a lot on reporters and stuff like that.

Oh, yeah.

If you're Lena Kahn or Tim Wu over in the Biden administration, you were very excited to see that story and put it in your slide deck.

Yeah, absolutely.

Does she have a slide deck?

Yeah.

Everyone's always working on a slide deck, Kara.

Are they?

I don't have a slide deck.

This is what I've learned about people.

I'm interested in notes.

I texted Casey late last night about notes apps.

Like, which one do you like?

All my obsessions.

Yeah.

Yes, I don't like any of them.

I went back to Evernote, of all things.

I was an Evernote person.

I'll be curious to hear what you say.

I haven't used Evernote in several years.

It really invented the modern note-taking app.

Yeah, I got to tell you the others, I just have to have a PhD in note-taking to use.

So I'm sure you like that part.

Anyway, let's get to our first big story.

The Taliban's rise to power in Afghanistan could have implications for big tech as companies and users scramble to protect their data and services.

The Taliban is in likely possession of biometric databases compiled by the previous Afghan government that may include fingerprints, facial recognition, and scans, according to Human Rights First.

There are concerns that the Taliban could use the data to track down previous government employees, international workers, women's rights activists, or educators.

They also are trying very hard to stay on these platforms, which are

essentially doing stasis.

That Facebook has kept the Taliban off of Facebook.

Twitter has let them stay on as long as they don't break the rules.

YouTube has kept them off of it based on U.S.

government sanctions laws.

You've written quite a bit about this.

So it'll matter if when they take over, what happens with these tech communities, whether they turn over the Afghani president's account, like we did in this country with Biden and Trump, for example.

So what do you think about what's happening here?

Again, it's these social media companies smack in the middle of an international crisis, as always.

Yeah, I mean, the first thing to say is, what an absolutely heartbreaking situation.

You know, hard not to see the stories over the past few days and not just feel constantly in pain over all the human suffering that we're watching unfold.

For the platforms, this is such a no-win question because up until now, most of them have said, based on our interpretation of U.S.

law, we're not going to keep the Taliban and their posts up.

Well, not Twitter.

Not Twitter.

Well, so Twitter is a weird one, and I have reported that out a little bit.

And basically, I think the reason that the Taliban is not banned on Twitter is that they are not on this list that the State Department maintains called the Foreign Terrorist Organizations List.

But they are on other lists.

But Twitter, for whatever reason, said

they're on the sanctions list.

But Twitter forever, whatever reason, says, well, we're going to allow them to be on.

But I actually think that six months from now, most platforms' positions will look a lot more like Twitter.

And it's going to be the other platforms that are going to have to backtrack.

Because, you know, I mean, even in the recent Biden interview, you sort of get the impression that the Taliban is going to get some kind of recognition from the international community, at which point they probably are going to have a Facebook page and a Twitter account and all of that.

But yeah, I mean, this goes right to the question of like, well, is this a town square where no matter who is the mayor, you get to have an account?

Or did the platform say you have committed war crimes and atrocities and human rights abuses and you're not welcome on the platform?

Well, that'll be an interesting.

It's again them making like they're the State Department.

Each of the State Department of Social Media is, I think, what I call them.

I think one of the things that's interesting is it begs a question of what happens if President Trump returns to office?

Like, what does Twitter do?

What do they, what do they do?

Well, I will go into hiding and I'm going to catch the next Jeff Bezos rocket to space, I think, if that happens.

And then humans will be on their own.

Yes, okay, Casey.

But in any case,

what is Twitter?

And what are they going to do?

That's the thing.

Here's what they've said.

So Facebook banned him.

I think permanent.

Yeah, Facebook suspended him for two years.

And if Trump becomes president again, I do believe that Facebook would reinstate him.

Unless he misbehaved, right?

Unless he.

Yes,

if he broke the rules again,

they would get rid of him.

And the thing is, he would break the rules again.

He's incapable of not breaking the rules.

I think at this point, like if they had to make the decision today and Trump became president tomorrow, if one of these demented QAnon fantasies came true, Twitter would still keep him off the platform.

Like everyone I've talked to at Twitter has said he's permanently suspended.

Like there is no avenue for appeal.

There's no avenue for appeal.

That's right.

So it still will be an interesting question if he rises back to power.

But get back to the Taliban.

One of the most ironic things is that one of the spokesperson for the Taliban was sort of calling out Mark Zuckerberg.

It's like, he believes in free speech and yet he censors us.

He sounded very much like the Trump administration and Republicans or Ted Cruz or whatever.

Yeah, I mean, it got a lot of pickup, but I thought it was kind of a dumb deflection because the question that he got asked was like, are you going to permit free speech in Afghanistan?

Which is a very good and important question.

He's like, free speech?

Why don't you go ask Facebook about free speech?

Which is like a very Don Trump Jr.

level burn, you know?

Yes, it was.

It was strange.

And Don Trump Jr.

did approvingly quote tweet it, by the way.

Yes, that's right.

Of course he did.

But in any case, the U.S., the more serious issue is that they're getting all this data that, because the U.S.

government pushed for and funded programs to capture Afghans' biometric data during the occupation.

I mean, this is like, and then they have all their social media and they can do lots of things with that.

What is going to happen here with this ability to use all this data?

And you know this group of people will.

Yeah.

And I mean, look, I don't know exactly, you know, what data is on which devices.

My understanding is that they have collected a lot of biometric data data about citizens.

There are stories that in the past, the Taliban has gotten access to similar data and used it in essentially terror campaigns against Afghani citizens.

So we do have to assume that that is going to happen.

Again, you know,

I hope it doesn't happen.

I also hope that people who make these kinds of, this kind of hardware and these kind of services take this as a lesson that they need to build in fail saves for when their products fall into the wrong hands because they will fall into the wrong hands.

There's this company, Clearview AI, out there right now.

They're scraping every face they can find on the internet and putting it in a database and selling it to governments.

It is not hard to figure out that this is all going to be used as used against us.

To your point, what happens when a Trump-like figure comes back into power?

Well, I think they're going to use a database like that to harass us all and to punish dissidents and journalists and God knows what else.

Well, they did do that with immigrants.

Yeah, absolutely.

If you're coming into this country as an immigrant, all of a sudden you have to show your social media handles, right?

Like, this is what this is.

It's a climate change-like problem because the creep is slow and no one thing makes it feel like a crisis.

And then you turn around five or 10 years later and you realize that your freedoms have been dramatically reduced.

So I do hope people pay attention to this one.

There are two movies I was thinking about.

I watched one last night.

Did you ever see Enemy of the State with Will Smith?

Yes, Gene Hackman.

And Gene Hackman.

Yeah.

It was like my mom was watching it.

I'm like, oh my God, I love this movie.

And it was like a long time ago.

And it had all those things.

And John Voigt, who has become a lunatic since then, who looks great in this role, by the way, way, it plays a CIA person.

And Jack Black is in it.

I mean, if you look at the minor characters, they're all really, there's really well-known, there's a ton of well-known actors who are in the minor character roles, which is kind of funny.

Such a great movie.

It is.

And it was all about that, like the idea.

And everyone was like, ha ha ha, you know, at the time, but it's certainly true.

I thought, I remember thinking, oh, this is probably the way it's going to go at the time.

And the other, of course, is my favorite, Barbed Wire, with Pamela.

Pam Anderson.

Yeah.

Yes.

Which you like only for the story.

Yeah.

i did no i'm telling you i did it was about eye recognition you know you had that minority report of eye recognition and you know getting she gives away her ability to get away but to someone because they have all their personal biometric data it was early and very prescient

i think if you said anybody hey you ever see barbed wire people say oh yeah the eye recognition movie

it's go watch we're going to watch it together when i come to san francisco i would love to we'll have a barbed wire night bar it is such a great film i have to to say.

I recommend it to everyone.

But what's going to happen here?

So, you think that they're going to recognize this government,

that Facebook and YouTube is just going to let this Taliban video stuff fly?

They're getting millions of views.

People are racking up.

I mean, right now, they're already, they've got to be over there just like drawing up the scenarios for like, how do we do this?

And one element of this is, okay, so, you know, you and I agree that the Taliban are bad people and should not be running Afghanistan, but they are.

Well, do they have like a water and sewer department?

Do they need to communicate with their constituents about, you know, really minor stuff?

Like, should their citizens not have access to that sort of thing?

Right.

So, yeah, these are sort of some of the questions that you got into.

And these are the questions that you raised when you decide that you want to be available everywhere on earth.

Yeah, this is true.

There are public squares without being actual public squares.

And therefore, they must sit there.

Like they must be like, can we get back to Marjorie Taylor Greene?

She's easy.

And of course, she will use it and has used it.

A lot of the right-wing are saying, look, they're keeping the Taliban on, but not us, which is kind of an interesting juxtaposition.

I still let them off.

They can't get on because the Taliban's on.

Look, you're letting the Taliban.

It's like sort of stack ranking murderers or something.

Like, that murderer was more murdery than I am.

I'm not saying they're murderers, but you know what I'm saying.

But like, think of how absurd it is that a company has to make like a moral evaluation of every person on earth to decide like whether they get to use the service.

Like, this is not how companies are supposed to work.

We have built ourselves into such an absurd world where all of the most important discussions that are taking place are taking place inside giant digital shopping malls.

And it turns like before recently, we didn't have most of our big political debates inside shopping malls, right?

You couldn't find like the Taliban store down at the Westfield in San Francisco.

The positive flip of that is, why don't we just have more like public websites, public spaces?

Yes.

Like not everything has to be owned by a massive corporation.

Yes, that is fair.

There needs to be more innovation.

There needs to be more innovation.

There needs to be more innovation where people can talk.

Anyway, Casey, let's go on a quick break.

When we come back, we'll talk about Facebook's high-tech plan for the future of work and a listener mail question.

As a founder, you're moving fast towards product market fit, your next round, or your first big enterprise deal.

But with AI accelerating how quickly startups build and ship, Security expectations are also coming in faster and those expectations are higher than ever.

Getting security and compliance right can unlock growth or stall it if you wait too long.

Vanta is a trust management platform that helps businesses automate security and compliance across more than 35 frameworks like SOC2, ISO 27001, HIPAA, and more.

With deep integrations and automated workflows built for fast-moving teams, Vanta gets you audit ready fast and keeps you secure with continuous monitoring as your models, infrastructure, and customers evolve.

That's why fast-growing startups like Langchain, Ryder, and Cursor have all trusted Vanta to build a scalable compliance foundation from the start.

Go to Vanta.com slash Vox to save $1,000 today through the Vanta for Startups program and join over 10,000 ambitious companies already scaling with Vanta.

That's Vanta.com slash Vox to save $1,000 for a limited time.

Support for Pivot comes from LinkedIn.

From talking about sports, discussing the latest movies, everyone is looking for a real connection to the people around them.

But it's not just person to person, it's the same connection that's needed in business.

And it can be the hardest part about B2B marketing, finding the right people, making the right connections.

But instead of spending hours and hours scavenging social media feeds, you can just tap LinkedIn ads to reach the right professionals.

According to LinkedIn, they have grown to a network of over 1 billion professionals, making it stand apart from other ad buys.

You can target your buyers by job title, industry, company role, seniority skills, skills, and company revenue, giving you all the professionals you need to reach in one place.

So you can stop wasting budget on the wrong audience and start targeting the right professionals only on LinkedIn ads.

LinkedIn will even give you $100 credit on your next campaign so you can try it for yourself.

Just go to linkedin.com/slash pivot pod.

That's linkedin.com/slash pivot pod.

Terms and conditions apply.

Only on LinkedIn ads.

Okay, Casey, we're back.

Facebook wants users to work in a virtual reality.

The social networking giant and Oculus parent company recently unveiled a new app called Horizon Workrooms.

So today we're announcing a new service called Workrooms.

It's basically a virtual reality service for collaborating together and doing work.

But it basically gives you the opportunity to sit around a table with people and work and brainstorm and whiteboard ideas.

The app puts users in a virtual virtual conference room complete with whiteborns at avatars whose mouths move when they speak.

Mark Zuckerberg told reporters that Facebook has been using the tool internally for six months.

The program is currently an invite-only beta.

Facebook is not given timeline when it might be released to the public.

This one's interesting because I actually had a discussion with Mark Zuckerberg 150 years ago saying, why isn't their Facebook work?

Why?

And they didn't want to do it.

They were busy.

They were busy doing regular Facebook.

And I'm like, well, AOL did the same thing.

AOL at work that fell apart because they had a big outage the day, like the week they unveiled it.

But I was like, shouldn't you have a work version of it?

And then there were a lot of companies that were like Facebook.

There were tons, I can't remember all their names, that were, you know, and you could say Slack is that too.

Oh, yeah, Yammer.

Yammer was another one.

So what do you think about these?

And of course, there's the Michael Douglas movie where the software.

Disclosure.

And it was about that.

They had a workplace kind of thing.

And that was the big software around it.

So one reporter who tried this said he felt more present in Horizon Workrooms than Zoom.

What do you think about this?

And why have they moved into this space?

Well, there's a lot of money in the enterprise, but it's also like the enterprise could be the killer app for VR.

So right now, Facebook is actually selling more Oculus headsets than most people understand.

Like I think they've sold about 8 million of the things, which is not bad for a product that I think if you stop, most people on the street.

have never heard of it.

So that's actually going pretty well for them.

But right now, the main use cases are like...

It's a little business, right?

It's a little business, right?

It's not, it's not.

Yeah.

It's it's a little, but it's like the fastest growing business they have, maybe.

That's, I mean, I don't know, probably one of their ad business is growing faster, but Oculus is growing really fast.

So they're investing a lot in it.

But what is another reason why people would buy a headset?

Well, if it helped you get your work done and maybe your work buys you a headset and now you're having all your meetings in it, you know, you could see why they would want to do it.

But, you know, I mean, I have talked to Zuckerberg about this, and he believes that in the future, just more people are going to host their meetings this way.

He has said Facebook is going to be a remote first company and that means designing better experiences than the ones we have today.

Like Zoom is fine, but Zoom is limited and he wants to push against those limits.

Why does he just buy Zoom?

I can't buy anything, can he?

He tried to buy a dying gift search engine and the UK investigated it for like eight months and was like,

you're destroying the market.

How do you expect anyone to compete in a world where Facebook owns a gift search engine?

I would agree.

I agree.

I agree on that one.

It's just a little thing.

It isn't Coco.

They can't buy Coco.

No, he's not buying Zoom anytime soon.

Yeah, right.

Right.

So, and obviously, Microsoft has its work areas and stuff like that, but they do have Oculus, which is the idea of this is how workplace stuff is not going to be Zoom where you're staring at like a brainy bunch level of little squares.

You're going to have a, you're going to be as if you're in the workplace and you'll be wearing some sort of glasses.

That makes perfect sense.

And, you know, it's been talked about in sci-fi for decades, like

more than decades.

And so, are they the ones to do it?

I remember him very resistant to the idea of it.

He's like, that's not what we do.

We're a consumer product.

I'm like, I know, but like, you could do like AOL tried it and it was actually a great idea.

They just had a bad execution.

Owen Van Atta is the one that was like laughed at me and laughed at me and so did Mark.

So it was interesting.

Well, yeah, I mean, I don't know.

I mean, I would be interested to know, like, what year was this?

Like, cause he probably did have 400 things he needed to build before he built an enterprise social network, but then he built all those things.

And so now it's like, what's what's next?

In the 2000s.

In the early 2000s, whenever I met him.

But, you know, one thing that Zuckerberg brings up a lot in these interviews is that before he started having his meetings in VR, he just couldn't remember anything that happened in a meeting because he was always physically in the same place and he's just always like staring at a Zoom screen.

But you get into this VR world, all of a sudden, you have spatial audio.

So somebody who's sitting to your left, you hear them more in your left ear.

If somebody's sitting on your right, you hear more in your right ear.

And all of a sudden, he felt like he was in a real meeting.

Have you tried it?

I have.

So I have a quest and I have played around with it a bunch, but they literally announced it while I was asleep.

So I've not tried it yet.

When are you trying it?

They're not going to let me try it.

That's why I need to only talk to you, Casey.

Do they know you live in my house?

Do they know that?

Are they letting you know?

I can't remember.

Some of them do.

I mean,

I tell a lot of people because it's a great conversation starter.

And then, you know, people are like, what is she really like?

And I say, oh, she's much meaner in person.

You're lucky she only says what she says about you in print.

But here's the deal.

I think this is a big deal.

Who else should be in this?

I mean, obviously, you have Microsoft.

I think Microsoft, you know, they had Holodeck.

They had the whole

thing.

HoloLens, whatever the heck.

They should have a Holodeck, though, from Star Trek the Medicine.

They do have one.

They have one at the office.

They do.

They have codes like that.

But they have HoloLens.

There's, you know, Apple's got to be in here with, you know, they're more interested in AR and things like that.

But a lot of these companies, the key, and Amazon, I can't imagine they wouldn't dabble around in this stuff.

Or is it just Facebook because they have Oculus?

I mean, the smartest, richest companies believe that this is the next hardware platform, right?

It was desktop PCs, mobile phones, and then it's going to be mixed reality.

So, some combination of a headset that goes over your eyes and glasses.

Everyone's building all of these things.

Some companies like Facebook and Snap are kind of working in public.

They're releasing these

iterative things that, like, they're not very functional now, but at least you can hope to build some early momentum and get developers excited.

So, that's kind of of how Snap and Facebook are playing it.

And then you have Apple running its traditional playbook of we've built a lair 400 feet underground and we bring in rotating groups of employees who don't know what they're working on.

And somehow together, they will build the headset of the future.

So

we'll see what happens.

But yeah, like this is the hardware thing to watch.

Snap and Apple are more in the AR side of it, I think, you know, where you see things.

And also, but Facebook just did this in Facebook Labs or whatever with the eye, weird eye thing, the see-through.

What's it called?

It was called see-through, or so they're working for this pass-through on the Oculus headset.

So, one of the cool things about the Oculus is it has this mode where you can see out of the headset, but

they can layer AR elements on top of it.

So, yeah, they're working on some stuff there.

So, that's if you look outside the space.

I mean, some of the issues still remain.

Look, you have to be in a space, and a lot of times with Oculus, you don't.

I have two Oculuses, they just are really heavy, and I never use them, right?

They're not

oculi.

I have oculi.

I don't find them easy to use.

I've tried all kinds of, there's some interesting gaming aspects of it.

I've been in some of these rooms and malls that they've turned into green rooms.

And then you go in and you, we were, I was fighting pirates with my sons, which was fun, which was fun for sure.

But I wouldn't do it again, like that kind of stuff.

So it was always sort of like, where's the thing that's going to happen?

I always thought AR was the way where you go to Paris, you're wearing sunglasses that are very nondescript, and then you look up and, you know, look up at the Eiffel Tower and get all kinds of or a mapping thing, go this way.

If you want, if, if anyone wants to see something really cool, Microsoft under the guy that was running Nokia, I'm blanking on his name, did a video of the future of tomorrow or something like that with Microsoft.

And that was, it was sort of, it was an idea thing where what could happen.

And a lot of it was someone wearing a pair of very nondescript glasses with go this way in an airport or go, this is the direction you want to go in.

And it was, it found, it seemed useful.

Some of this stuff, not so much.

I got to say, I don't know.

I think that that's true now, but it's like, if in like 1982, somebody like showed you an Atari and said, do you think this is the future of the enterprise?

You'd say, probably not, you know, but then give it a break.

Yes, I did.

Yes, I did.

Oh, you did.

Of course.

Yeah.

You played Donkey Kong and you said, people will make billions.

I am working on my memoir and I indeed wrote a story for the Wall Street Journal saying mobile is it in the early, early whatever it was in the 90s.

Oh, I was.

Yes.

Yes.

no one will have workplace phones.

No one will have workplace things.

Everything will be mobile.

It is true.

It is true.

But I, but this one, I'm still trying to figure out where it is.

I think you will not have to go to the office.

That is for sure.

And that links with some of these office things we were talking about.

In any case, we will, you and I will be together in a, in a, in an Oculus-like setting at some point, and I never have to actually physically see you again.

All right.

Casey, let's pivot to a listener question.

You've got, you've got, I can't believe I'm going to be a mailman.

You've got mail.

This one came in via email from Sean Downey in Ireland.

I would like you to read it without an Irish accent.

Thank you.

Aha, okay.

Here we go.

Great show.

What are your thoughts on China's tech crackdown?

Is it hypocritical to criticize the CCP for cracking down on big tech when it's constantly called for in the US?

Also, the recent push in China to redistribute wealth.

Is it possible that they move faster nowadays?

Also, do you think Western media write everything off as oppression, like the ant IPO, considering it's come to light there are regulatory concerns about payments and reserve requirements?

Hmm.

Thank you, Sean Downey from Ireland.

Listen, Sean, China is not like the U.S.

I'm sorry.

I agree with you that a lot of the, there's a lot of abuses probably among these Chinese zillionaires and these giant tech companies.

But the fact of the matter is, you have to use systems to get to these companies, like what they, say, Senator Klobuchar or any number of politicians are trying to do, Lina Khan.

You have to use the system to get to them.

You can't just decide by fiat that this is what we're going to do.

I mean, they can.

And I think that's the issue.

It's okay to be constantly called for in the U.S.

if they go through things, but imagine if Elizabeth Warren had unlimited power and got to do what she wanted.

Do we think that's a good thing?

I mean, we may agree with her, but I just feel like what they're doing is oppression, even if it's directionally correct.

Casey?

Yeah, they're sort of like ripping up all the rules of their economy in the middle of the game without warning.

So I'm glad I don't invest in Chinese tech companies.

I'm interested to see like what does the transformed Chinese tech landscape look like?

You know, does their antitrust push result in a lot more competition?

Does it become a kind of global model?

I mean, you know, I'm curious to see, but, you know, to Kara's point, this doesn't feel like any way to run an economy.

Yeah, you know, I would like to make things happen with Facebook or Amazon or anyone else.

I would like it to happen, but I do it by talking about it and trying to influence people and going through actual legal democratic means of doing so.

And if I lose, I lose.

And that may be terrible.

And it's happened dozens and dozens of times in our history.

I just feel like what's happening, I think it's a, I think they may be correct on a lot of things, regulatory concerns, power.

What they're concerned about is a concentration of power among billionaires who are going to overwhelm the government.

And that they can't have.

And they're putting themselves on boards like they went on the board of Byte Dance, which is going to be a problem for TikTok.

There's a Chinese government person on the three-person board of TikTok right now.

Excuse me, ByteDance, the TikTok owner.

Really, not

wait till Tom Cotton hears about this.

Like, it's going to be so bad for that.

You know what?

I hate to agree with Tom Cotton, but I do, I don't agree with that on anything except that directionally he's correct.

Often, what's really interesting about some of the people on the right is they're directionally correct.

And like, you know, Trump was directionally correct about TikTok, but he was doing it for his own friends at Oracle or whoever he was working with.

He never was doing it for the right reason, but directionally he was right.

Let me just ask you then, what is going to happen with TikTok then?

Because TikTok is pretty much the only Chinese-backed company that's made so many inroads into the U.S.

and across the world.

This is a company that none of them have.

This one has.

It's super hard to predict.

One, because we don't know what is going to happen in China, right?

ByteDance has already gotten in a bunch of trouble.

I wouldn't be surprised if we saw another, you know, set of punishments come down against ByteDance for something.

And then how does it work?

watch video if kids are watching video too much they're what playing games too much but go ahead totally um so there's kind of like what happens on the china side and then there's what happens on the us side like obviously things are much cooler now that trump is gone but biden hasn't shown any particular love for tick tock either i do think that there is still some sort of case proceeding with siphius in the united states with respect to

ann newberger was working on it and she's of course working on our all the hacking stuff now which she's moved over.

And so I don't know what's going to happen.

I mean, I think the people at TikTok are like few, but I think this is problematic.

I think this is hugely problematic.

Yeah, it's a big problem.

You know, also they have a lot of competition.

I mean, one of, I think, the most interesting stories of the past year is that after India banned TikTok, Facebook and YouTube raced in there, launched their own TikTok clone, and basically used that to kickstart their own short form video products.

And they're doing that.

There's so many, as you noted in your recent platform, which I read word for word.

Thanks.

There's so many of them.

What was the other one you just mentioned?

Another one just started.

Well, so there's YouTube has shorts, Facebook has reels, and there are a couple.

There's one called Moj, which is a sort of homegrown Indian alternative to TikTok that has been doing really well.

So yeah, there's a lot going on there.

Yeah, it should be interesting, but TikTok is going to face challenges, and this is one they don't need on top of this, I think.

Anyway, that was a great question.

We want more.

If you want to hear your question featured on the show, go to nymag.com slash pivot and ask away all right casey one more quick break we'll be back for predictions yes

chronic migraine is 15 or more headache days a month each lasting four hours or more botox onobotulinum toxin a prevents headaches in adults with chronic migraine before they start it's not for those with 14 or fewer headache days a month it prevents on average eight to nine headache days a month versus six to seven for placebo prescription botox is injected by your doctor effects of Botox may spread hours to weeks after injection, causing serious symptoms.

Alert your doctor right away, as difficulty swallowing, speaking, breathing, eye problems, or muscle weakness can be signs of a life-threatening condition.

Patients with these conditions before injection are at highest risk.

Side effects may include allergic reactions, neck, and injection side pain, fatigue, and headache.

Allergic reactions can include rash, welts, asthma symptoms, and dizziness.

Don't receive Botox if there's a skin infection.

Tell your doctor your medical history, muscle or nerve conditions, including ALS Lou Gehrig's disease, myasthenia gravis or Lambert Eaton syndrome, and medications, including botulinum toxins, as these may increase the risk of serious side effects.

Why wait?

Ask your doctor, visit BotoxchronicMigraine.com or call 1-800-44-Botox to learn more.

Support for Pivot comes from LinkedIn ads.

Sometimes the best B2B marketing doesn't fail because of your message.

It fails because it never reaches the right people.

You can have the sharpest creative, the most persuasive offer, and a campaign you're proud of.

But if it lands in the wrong inbox or shows up in the wrong feed, it's wasted.

So, if you want to reach the right professionals, you should check out LinkedIn Ads.

LinkedIn has grown into a network of over 1 billion professionals and 130 million decision makers worldwide.

And that's exactly what sets it apart from other ad buys.

It's not just about reach, it's about reaching the right people in the right context.

And LinkedIn is where business actually gets done.

You can target your buyers by job title, industry, company, role, seniority skills, and company revenue.

So you can stop wasting budget on the wrong audience.

It's why LinkedIn Ads generates the highest B2B ROAs of all online ad networks.

Seriously, all of them.

You can spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one.

No strings attached.

Just go to linkedin.com slash Scott.

That's linkedin.com slash Scott.

Terms and conditions apply.

Okay, Casey, I would like a prediction and I would like it to come true.

Great.

And this is my favorite part of the show because Scott, of course, got famous by making predictions yes and so i want to see if i can make an even wilder prediction than he's ever made so easy okay what if peloton bought arby's think about it you finish your workout what do you want you want a roast beef sandwich all of a sudden you have vertical integration okay think about all the physical storefronts arby's have think about how many bikes they could put in the back of that thing i think this is a slam dunk and i would uh expect this to close by q4

Oh my God, that's really terrible.

You know, a lot of people said that about Amazon buying Whole Foods.

I'm looking where we're at.

No, they didn't.

No, they didn't.

No, they didn't.

It was smart.

You're kidding me, right?

Okay.

I want a real prediction.

Here's the real one.

Apple buying Peloton.

Why not Apple buying Peloton?

We keep talking about it.

How is their fitness thing doing?

And I wonder.

I think it's doing okay.

Well, I mean, I've looked at it.

I'm not a fan of Apple's big push into services because I think that most of their services just aren't very good.

But also, ads for all their services are taking over their computers.

I got a pop-up notification on my desktop today because Apple's like, hey, subscribe to Apple Arcade.

Like Apple has hated that BS throughout its entire history.

I hate that it's taking over their products now.

You know, that said, I do think it makes sense for them to buy Peloton.

You know, so we'll see.

We'll see.

I think that's where they should move.

I think it's an interesting time.

Peloton has some issues around its treads and things like that.

But in general, it's an excellent product.

I keep pushing that deal.

Like, I don't see anybody else being able to buy them.

Maybe Amazon and others, and then it can be delivered to your house.

But it's one of those products that I think has a real stickiness and will continue post pandemic, I think.

That's where it got.

Yeah, it's sort of like everything they like.

It's a premium product.

It has a service attached to it.

They could probably help it out with their supply chain and logistics and, you know, help them make more bikes.

And

not unlike beats, not unlike this, nothing like that.

I think it's, and it's got Ally Love, which is my favorite thing about Peloton.

She apparently she just got married.

Congratulations.

She did, indeed.

And she wore a, congratulations, Sally Love.

She wore a, she did a whole series of workouts wearing wedding garb, exercise garb.

How do we feel about that?

I felt good.

Isn't that classy?

That's felt good.

I was fine.

I like it.

She's kooky.

I like it.

I like it.

I know it's, it was sort of retro, but I'm down with it.

I'm down because I'm afraid.

I like it whenever you get sentimental.

So I like that you like that.

All right, Casey.

Thank you so much.

I really appreciate you getting up early in California, and I appreciate all your insights.

What are you working on right now on platformer?

What was yesterday?

It was a Taliban, right?

Well, Apple

safety.

Speaking of Apple.

So super quick, one of my pet issues is I think that anyone should be able to verify their profile on any server.

So Twitter, Facebook, even if you're not a famous person, I think you should be able to verify yourself.

I wrote about the fact that Tinder has actually started to do this and it's going great for them.

And they keep inventing new ways for you to verify yourself in case you don't like one of the other ways they've already invented.

So they're super far ahead on that.

So

how can you verify yourself?

Explain two ways.

Just so people know, let's give them the background.

In the old days, you used to get a blue check mark on Twitter.

It was very hard to do.

You'd have to send your license in, I think.

And it made for a real problem because they one time, I remember, verified the wrong Wendy Dang, who's the wife of Rupert Murdoch.

I was right in the middle of that

and things like that.

You were in the middle of the Wendy Dang Rupert Murdoch.

No, she called me when she was missing.

Someone else got Wendy Dang rather than Wendy underscore Den.

She didn't get her on the show.

No.

Jack Dorsey was involved too.

I mean, it was just ridiculous in terms of getting people verified, but it was difficult nonetheless.

Nonetheless.

Yes.

Yeah.

So Twitter has had this disastrous history of verification.

They actually verified six bot accounts falsely last week or the week before.

So they had to pause their whole verification program after they had taken a three-year pause on their verification program while they tried to figure it out.

But how it works on Tinder is Tinder just says, take a picture of yourself, you know, making a gesture.

And then if the gesture matches what they told you, then they will verify.

And all they're really verifying is that you look like your photos, essentially.

So that's the first kind.

But then now they're also coming out with a method that will let you submit like a driver's license, some other form of identification.

So if you don't want to put your face on your profile, maybe you're LGBTQ plus, maybe you're a woman in a country where it's frowned upon to date, you'll be okay.

Okay.

All right.

So they have other ways to verify on these, on these points.

But the important thing is that anyone can do it.

And my whole point is that if you want these networks to build trust, then you should actually let more people verify each other rather than reserving it for the coastal elites.

And therefore, it gives you more trust in the city that you don't get catfished or whatever, that it's not super seasoning.

Do you remember earlier this year during the Amazon union election when Amazon had this like ridiculous army of ambassadors that was like, I'm voting against the union because I love my 15-minute breaks, right?

And then everyone else started to create these accounts that were like satirizing those accounts.

And then Twitter had to sort through, well, which are the real ambassadors and which ones are the fake ambassadors?

My point is, if you created ways for people to verify each other, you wouldn't have this problem.

And you'd have more trust in the network.

Because I might say, I might know, like, okay, if your profile says you work at Amazon, you've like authenticated through an Amazon email.

So I just want people to

origins of Facebook, if you think about it, that you had to have a college email and stuff like that.

It is an interesting issue.

This is something Walt Mossberg had been railing on 20 years ago.

You know what I mean?

This idea of anonymousness.

There are some arguments for being anonymous, for sure, but much smaller than the arguments for being

who you are, saying who you are.

Then again, they have a lot of speaking of facial recognition in Afghanistan.

Then they have a lot of information about you of course like a government does yes and so that's why this should always be an optional thing but what's so great about tinder is tinder is is not saying that you're either verified or not they're saying well you we can verify different aspects of your life and maybe give you certain features based on what you're willing to contribute so the overall uh trust in the network all right but if you want to remain totally anonymous if you don't want to turn anything over you don't have to you can still use the service so i think you know we just need to get like smarter and more sophisticated about this like create a balance so it gets you more more dates.

So and yes, and that is the real goal.

Verify Casey on Tinder right now.

That's why I came on this podcast, actually.

If you're a gay man, 30 to 40,

living in a major American city.

It is actually Casey Newton you're talking to.

All right, Casey.

I'm so glad I could help you with your dating life.

It's great.

Oh, me too.

And I'm so glad I could help you with Scott's mysterious disappearance.

And let's hope we find him.

Let's hope we find him.

Okay, Casey, thank you so much.

Don't forget, if there's a story in the news that you're curious about and want to hear our opinion on, go to nymag.com slash pivot.

Thank you, Casey, for coming on the show.

Subscribe to Platformer on Substack, which is a fantastic newsletter that Casey does.

Casey, please read us out and try not to mispronounce everybody's name.

Today's show was produced by Lara Naiman, Evan Engel, and Taylor Griffin.

Ernie Enderdot engineered this episode.

Make sure you're subscribed to the show on Apple Podcasts, or if you're an Android user, check us out on Spotify or frankly, wherever you listen to podcasts.

Thanks for listening to Pivot from Box Media.

We'll be back next week for another breakdown of all things tech and business.