822. Q&AF: Fear Of Failing, Reframing Your Mindset & Competitors Copying Everything

What is up guys? It's Andy Fursella and this is the show for the realists. Say goodbye to the lies, the fakeness, and delusions of modern society.
And welcome to motherfucking reality. Guys, today we have Q&AF.
That's where you submit the questions and we give you the answers. Now you can submit your questions a couple different ways.
The first way is, guys, email these questions to askandy at andyfursella.com. Or you go on YouTube in the Q&AF episodes, drop your question in the comments and we'll choose some from there as well.
Other times throughout the week, we're going to have CTI.

We've been on a little hiatus. Andy at Andy for seller.com or you go on YouTube and the Q and AF episodes, drop your question in the comments and we'll choose some from there as well.
Other times throughout the week, we're

going to have CTI. We've been on a little hiatus for a little bit, but we're going to get right

back to it. That stands for cruise the internet.
That's where we put topics on the screen. We

speculate on what's true and what's not true. And then we talk about how we, the people have to

solve these problems going on in the world. Other times we're going to have real talk.
That's just

like five to 20 minutes of me giving you some real talk. And then we have 75 hard verses that

Thank you. that people have to solve these problems going on in the world.
Other times we're going to have real talk. That's just like five to 20 minutes of me giving you some real talk.
And then we have 75 hard verses. That is where people who have completed the 75 hard program come on the show.
They talk about how they were before, how they are now, and how they use the 75 hard program to rebuild their mental framework and take back control of their life. Now, if you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard program that you can get at episode 208 on the audio feed only.
208 on audio feed. It's not on YouTube.
It will give you the entire Live Hard program top to bottom. There is a book available.
You can get it at andyfrustella.com, but it's not necessary. The whole program is for free to episode 208.
Check it out and get it going there. There's a fee for the show.
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Oh, got me. Yep.
I always try to time this shit up. I'm like, oh, I got time.
Let me take a little sip sip. What's going on, man? Nothing, dude.
What's up with you? Oh, you know, man, listen. You know, I think everybody listening, they know that I don't have a good experience with the pools.
Yeah. So I haven't been doing that, but I've been doing something else.
What's that? Down in my basement, man. I sent you some pictures.
Yeah. I've been doing some work, man.
Yeah. You're like making your own little cabinet.
Yeah, bro. Shit's looks good dude you inspired me man how so because you redid the the bar lounge i didn't redo it i paid you had it i mean not the rule of life either like know how to do something or have enough money to have somebody else do it yeah that's like the rule of life yeah you know and uh i know how to do it and i fucking love that shit and uh like yes i've been down in the basement in the basement, man, doing some work.
A little Bob the Builder. Now, is that your like man cave down there? What is that? No, I have one room in the house.
Yeah, I know. And that's just like, that's it.
And that wasn't it. No.
Okay. So that is not your room.
Still not mine. All right.
That's Alex. Everything else is Alex and the girls, man.
Yeah. But no, man, we were like doing some funk shui work in the basement, you know, trying to just get it all right.
Because, bro, bro, listen, the problem with kids, man, and I'm going to say it because I know nobody else will, kids have too much shit. That's the problem.
Yeah. It's fucking everywhere you step.
Yeah, you're stepping on Legos and shit. Fucking shit, man.
Dude, it's terrible. Yeah.
You ever step on a fucking Lego? Not yet, but I'm sure I'll get there. That's the worst.
But they got too much shit, man. So we've been trying to funkshuay the basement out to make it a little bit better of a setup.
And we had this deep corner embed or whatever. And I'm like, we got to put something here.
And yeah, man. So I've been grinding, man.
Good. I've been grinding.
It looks good. It's nice to do some shit with your hands every day, man, dude.
For sure, dude. It just makes me feel manly.
Very manly. Yeah, man.
That's about it, man. It's Monday.
Let's get into it. Yeah.
We got three good ones for you guys as always. So with that being said, Andy, guys, question number one.
Andy, I think I have been struggling with setting big enough goals. This year, I set a goal in my business to do 100K in revenue, and we are going to do over 300K.
I am looking to the new year and looking at setting goals, and I think I might be afraid to set even bigger goals because I don't want to fall short. Where do you find the line between setting a large goal and being realistic? It's not that I don't have dreams of the biggest goals.
I just don't like falling short. How do you do this, Andy? First of all, it depends on how big you want to go, okay? If you want to be big and you want to build a big life and you want to be mega successful, you got to have big goals.
And the thing about big goals that aren't realistic is that big goals inspire big actions which produce big results. and realistic goals.
And the thing about big goals that aren't realistic is that big goals inspire big actions, which produce big results. And realistic goals inspire realistic actions, which produce regular realistic results.
So it really doesn't matter how you set your goals, but you need to understand how this works. All right.
A lot of people, they want to hit their goal and they want to say, oh, I lost five pounds or I made a hundred thousand dollars and that's fine. But the truth of the matter is the highest achieving people, they are resetting the bar for their goals before they even achieve the goal.
I can't tell you the last time I achieved quote unquote a goal and was like, man, this is great. I hit my goal.
That's not how high level, high achieving individuals think. They set a massive goal.
And then when they realize that they're going to hit the goal, they get close to it and then they raise the bar again. So it's like you never actually end up hitting the goal, but you move past it every time.
And that's how championship people think. That's how high level people think.
And we have all these people out in the world who really haven't accomplished a motherfucking thing telling everybody, Oh, you got to set realistic goals and take small little actions. And, and you know, you gotta, they don't understand it because they've never built anything of any sizable nature.
If you want to be excellent and you want to build something huge and you want to have a big life and you want to make a lot of money and you want to kick ass, you better set some big fucking goals and follow it up with some big fucking actions because you're not going to ever set realistic goals and then have the tiny little realistic actions produce the result that you're trying to get. And I know a lot of people try to block this out along the way.
They try to say, well, this is a little milestone and that's my next goal. And this is a little milestone and that's my next goal.
And that's fine, except the actions that are taken in those little steps are always little. They're not massive.
And we're capable of producing massive action and building massive results. Like, dude, it's not that much harder to take action against a massive goal than it is a small goal.
You have X amount of energy that needs to be expended. You have X amount of time that needs to be applied.
And the time and the energy that need to be expected for a small goal and a big goal are really not that much different. So if you're going to be working and you're going to be putting the time in and you're going to be sweating and grinding and be frustrated and do all this shit that you got to do, you might as well try to be the best in the fucking world at it because it's going to take the same amount of time and energy anyway.
So that's how I think of it. I think a lot of people really fuck themselves by listening to idiots on the internet who have never fucking done anything except maybe write some shit.
Like we're inundated with advice from who? From who? You guys read these meme pages. You read these mental health pages.
You read all these. Who the fuck are these people?

They're writers.

What have they accomplished?

Oh, they took a pencil and they said, blah, blah, blah, blah, blah.

Like, bro, we got to listen to practicality.

What produces results?

Okay.

And we are mind fucked by the internet because there's so much information and there's so many opinions and hardly any of those opinions come from anybody with any real world results to point at. All right.
Especially with the mindset psychology shit. Like I see so much garbage on the internet that people read and take seriously.
That is terrible fucking advice. I see him repost it.
I see them try to live by it. I see them try to curve their life into these ideas when the fucking advice is wrong.
I can tell you that for sure because I've been down the road, right? So we have all these fucking people spewing all this shit and people are listening to it and they don't know what to do. And one of the things that we hear the most about is setting these small realistic goals but i'm here to tell you every fucking massively successful person in any area of life that i know sets massive goals and they follow it up with massive action yeah how would you address the fear part here because you know he's saying like even if he sets this big goal he's scared of this falling short but are But are you really scared of falling short if it's still way bigger than you would have fucking landed? What the fuck does it matter if you set a big-ass goal? Dude, there's a saying.
Everybody's heard it. Okay? Shoot for the moon and you'll land among the stars.
Okay? That's one of the meme pages. Yes.
But there's actually truth to that. Yeah.
Because if you set your goal to run a hundred miles do you think you're gonna be able to run a marathon eventually pretty easy probably yeah right but if you set your goal to run a marathon you're gonna get to mile fucking 19 and be dogging your balls off okay this is what i'm talking about you get far better and make far more progress and win way more by setting massive

goals massive action and you may never hit that goal you may become 10 yards short but the thing is is that when you're 10 yards short then you make a new goal and then you pass the goal that you set does that make sense it makes perfect yeah like dude these the fucking internet is ruining people's ability to think and follow practical advice because there's too many fucking nobodies who haven't done shit, who aren't qualified to give any motherfucking advice given it. Yeah.
Let me ask you this, Andy, because, you know, this is real AF. And you've pride yourself on telling people the honest truth, right? and in this like concept right in this idea of like setting these massive goals i want to i want

to ask you like And you've all you've pride yourself on telling people the honest truth. Right.
And in this like concept, right. In this idea of like setting these massive goals.
I want to I want to actually like because, OK, yeah, you set massive goals, take big actions, get big results. What's the catch? Like what would you say? Like just being complete honest.
Like what's the one thing about having that mindset that kind of sucks? Like, is it like look, dude, here it is. OK is okay action plus time equals fucking results and everybody emails in and they ask all these motherfucking questions and you got all these people on the internet saying all this shit here's the bottom line motherfuckers you got to do the fucking work you got to do it when you don't want to do it you got to do it when you're hurt you got to do it when you're tired you got to do it when you're sick you got to do it when you don't want to fucking do anything else and you got to do it for you're hurt.
You got to do it when you're tired. You got to do it when you're sick.
You got to do it when you don't want to fucking do anything else. And you got to do it for fucking years.
And that is the real shit. Okay.
Everybody that asks a motherfucking question about anything is ultimately usually trying to figure out how to get out of the fucking work. And if you, you can't win without that, you can't win without it.
So motherfucker, I don't give a fuck what size goal you set set but you better show up every day and follow a big action you're gonna be fucking broke i love it dude i get tired of this shit i get tired of fucking people when when i've put 26 motherfucking years into my life to build this fucking life that i have it'd be 26 years january 1st coming to me. Like I'm burnt out in six months.
I've been doing this for two years. I'm burnt out.
Then you ain't got it, bro. Okay.
Because this is a fucking long sprint. You are sprinting as fast as you can for your whole life.
That's what it is. Okay.
And it's hard and you can't get around doing the work and you're not going to figure out how to do it. You're not the first person in is gonna figure out how to do without doing the fucking hard shit and putting in the time You are not going to do it.
So you have to ask yourself. Is this the life? I really want do I really want to pay that price and what am I gonna give for it? What's it gonna cost me? Okay, because it's gonna cost a lot It's gonna cost you a lot of the shit that everybody else gets to live with okay or am i going to go live like everybody else and not beat my dick into the dirt expecting something that never happened because i think i'm the first guy ever to like fucking get around the work you understand like bro it ain't for everybody the one of the biggest problems with the internet is that fucking makes people think that entrepreneurship and building a company and success is for everybody.
There is a reason it's rare. And the reason it's rare is because it's incredibly fucking difficult and it takes a long time.
And it has to be the focus of your day every single fucking day. And there is no relief that it's relentless.
It'll punch you in the face a thousand fucking times in a row and not give a fuck how bad you're hurting. Okay? And if you ain't wired for that, you better figure out how to do it.
That's the entire fucking point of a Live Hard program, to build you into a mentally tough individual who has the fortitude, the perseverance, the discipline, the mental toughness to kick ass on a daily basis and laugh when the world kicks you in the fucking face. Okay? That is what you have to become.
And any of this shit that you guys think, where you think, oh, I can get around doing this or it's work smart. Okay, motherfucker.
Go do it then. Go do it.
Let's see you do it. And what do you see in fucking six months? Oh, they're doing this.
Now they're doing this new thing. Now they're doing this new thing thing here and the reason that happens is because they think that they can get around it or it's going to be easy and so when it gets hard they're like fuck this is too hard i'm gonna go over here well you guys are going to be broke that's it you're going to be broke just accept it just say fuck it i'm going to fucking go live my life i'm going to scrape by and that's fine with me because dude it's hard as fuck and truly let it be fine with you yeah like you don't have to fucking drive lambos and shit bro like not everybody has to do that like it you know what i'm saying you gotta weigh what the fucking cost is there's a heavy cost to living that kind of life and it fucking costs you almost everything and you may say oh well that doesn't sound like a good deal for lambos well there's some good deals i get to go where the fuck i want anytime i want do anything i want buy anything i want i don't have any fucking restrictions on my fucking finances ever that's pretty fucking good what's your main problem in your life right you see what i'm saying right so i just get tired of people expecting that this is going to be fucking easy or you're going to be the first fucking kid at 22 years old figure out how to get around the work fuck dude yeah if you figure it out fucking call me tell me 26 years i'm doing something wrong yeah right let me there's actually a perfect leeway into into our next question though because, because I've met a lot of people, Andy, and I would say you tackle this in a much different way than I think most people, pretty much anybody does.
And it's a great flow to our second question. So let's get to that.
Hi, Andy. And I'm on my second round of 75 Hard now.
I felt the first time for missing the small details. Forgot a photo on day 42.
I've read both books and listened to every episode. You talk about loving the fact that you're the only one out there doing the hard shit, but I can't seem to find that mindset.
I'm on day 48 up in Canada and today was zero degrees Fahrenheit with a 40 mile per hour wind. It was hands down the worst outside workout I've done And it fucking sucked.
I hated every second of it. How do you learn to reframe that into the mindset you talk about? I want to have that feeling of pride for doing hardship, but I can't seem to see past the suck.
Thank you for everything you've done. You love the hardship.
How do you not? How do you not when it's zero degrees and there's a fucking foot of snow on the ground and you're fucking out there and no one else is out there and you're doing what the fuck it takes and you look around and you can't see another fucking human for miles. You don't see a car.
You can't hear anything. How can you not stop and be like, bro, I'm the only one.
I am the only one paying the price. I am the only one doing what's required.
Everybody else is sitting at home eating fucking Doritos and I am out here in the fucking snow getting better. How can you not be excited about that? If you can't get excited about that and you can't find that mindset, go eat some fucking donuts and give the fuck up.
I'm being serious. Because you don't have the competitive nature that is required to fucking win.
Okay? To win, you have to be competitive. If you're not competitive and you think that this is going to be easy, you're going to get stomped.
Alright? So it's competitive nature against all humans. Where the fuck is everybody? Oh, they're in by the fire.
They're under their blankets. How do you not fucking think that? So like, I can't help you because I'm so wired the other way that that's just what the fuck I think.
I look around. I don't see anybody.
I come in here. I come in wherever I'm at and there's everybody's got their fucking clothes, like their coats and shit.
And I'm just like, yeah, that's right. That's why I'm me.
You see what I'm saying? That's what the fuck I think. And if you don't have that little chip, if you don't have that little cockiness, if you don't have that competitiveness, fuck, bro, you ain't going to make it.
It's too fucking hard. Now, if you're just trying to gain some, you know, you're trying to build some of this shit you know i don't know the answer because i've always been that way i'm a competitive person everything's a competition yeah like i can't put competitive into you bro i can't i'm sorry there's been an entire generation of human beings that have been ruined by fucking bad parenting strategies teaching kids that it's not important to be competitive and that everybody gets a fucking trophy and everybody gets to show up and be celebrated, even if they turn up last.
That's not reality, bro. And if you don't have competitive nature in your heart, if you don't have it in your soul, you cannot fucking put it there.
It is either there or it's not there. So I don't know what know what to tell you dude but i can tell you this i can't not look around and be like yeah that's right i'm out here they're in there that's why i'm me and they're them how the fuck do you not think that yeah yeah i mean maybe that's the thing rather you just make it like a mini game almost you know with yourself you call it test days yeah right like i mean is that a good place to start like just turning that into a game with yourself just that one it's it test days is a different thing man test days is like when the shit's so fucking hard and and you don't want to do it and you can't fucking wrap your mind around even getting it started and you do it anyway and you pass the test and that's that's a test day you know what i'm saying like what we're talking about here is competitive nature and the ability to find the mindset of doing hard things that other people aren't willing to do like i don't really understand how you could do all these things that are hard and look around and see very few people doing it and not have a sense of pride and respect for yourself you know what i mean yeah i don't understand that yeah so maybe you just need to audit how you're thinking about it and maybe you need to get a little bit of a chip on your shoulder and realize like you're doing a lot of shit that nobody's willing to do bro that's a big fucking deal it's not a little deal it's a big deal like when you're out there and it's zero degrees and there's nobody out you should be saying fuck yeah i'm the man that's what the fuck you should be saying yeah that's definitely what you think yeah it's the truth though it is the truth yeah if you're whoever's willing to do the fucking inconvenient hard shit tends to win i love it man i love it guys and let's get to our third and final question.
Guys, Andy, question number three. Hello, Andy.
Long time listener before Roro hit. My questions are, how do you deal with a competitor copying everything you do from social media posts, copying parts we manufacture, to even trying to poach our sponsored races from us i work for a utv parts manufacturer and build race cars that win we are one of the leaders in the utv industry and it's every day this company shadows our moves we make a post about us shipping parts out two hours later they make the same post we post about a new chassis we developed here they come with some bullshit about being an innovator and making some part i'm honestly deflating because i've spent 22 years building who i am in the fabrication and welding industry appreciate your time is uh what do they say that is impersonation the the highest sign of no they say no they say uh impersonation is the highest form of flattery, but it's not.
It's the highest form of unoriginality. And you have to understand, what ends up happening here is people try to copy, and then they don't realize that they're one, two, three years behind, and they can never catch them.
All right? So if you're the market leader, which I don't know if you are or not. you say you are, but I don't know if you are.
If you're not, you need to become that. You need to figure out how to get more eyeballs, get more traffic, become bigger.
And it's not going to matter if they copy you or not. There's lots of people that copy everybody all day, but there's always one company that stands above and sets the trends.
All right. And if you're the company who is setting the trends, you don't worry about what they're doing.
You just decide what's going to be best. And you do those things.
And yes, they're going to copy. You're never going to get people to not copy you, but you have to realize that it's not going to affect you because there's, they're behind you already.
Like if I come up with an idea and it takes a year to put into play and then another year to actually fucking really start kicking ass. And then someone over here says, Oh, look at that.
They're fucking two years behind already. Yeah.
They're always going to lose. Okay.
This is why you have to think of your company as its own thing and not focus on what everybody else is doing. When we're in business, it's easy to focus on everybody else and, you know, try to, uh, you know, you don't want anybody else to have any business, you know, that's, that's what you do when you're competitive.
Um, but at the end of the day, you have to realize dude, that if you're the market leader and someone else is copying you, they're never going to catch you because they're always behind. They're always behind.
And if you're the the copier you have to realize that you're always going to be behind and you're never really going to make it happen and here's another thing if you are the market leader and you do have someone who's copying you and they're running ads and you've already saturated the market with ads and familiarity when customers see their ads they're going to think of you right okay so you do we used to have the same thing happen on our radio ads here. We would have little companies.
We'd do a lot of local radio with our retail operation. And we'd have people, you know, straight up start copying our radio ads.
And then our business would go up. You know what I'm saying? Because it was like a similar ad for a similar product, but we had spent so much that people associated that ad and that product with us.
So then the other company came in and spent money trying to get us. And then they inadvertently pressed people to us because of the familiarity.
So that's why you want to become the market leader. That's why you want to make sure that you're, you know, grasping the market properly to become top of mind where you know when even if they do copy people are thinking you anyway are consumers smart enough to see the difference to know the difference like no to know the difference between the og you know fruit loops versus the knockoff fruity circle no i mean look dude that's another thing is you got to remember there's customers for every price point and every quality point.
So like just because someone does something similar to you doesn't mean they're going to get your customer. There's tons of nutritional supplement companies.
We got our own customers. Yeah, they're not getting our customers.
Right. Our customers are ours.
Right. Because we're an original brand.
And that's how it works, man. Yeah.
No, it makes sense. I want to ask you this uh with 26 years of experience tell me if i'm right or wrong because like i'm trying to put myself in the shoes of this this entrepreneur right and this may be like an immature move but this is something i was thinking about like i would do right i would fucking intentionally make you know a bad not not a bad move that's gonna fuck me up but i would intentionally bad decision, a bad move, post it, just to expose them and the copy.

No, nobody cares, dude.

It's a bad move.

Yes.

That is ego, small business owner, irrelevant emotional shit.

You're not focused on building the best product.

You're focused on outdoing this idiot over here.

Yeah.

That's a recipe for losing yourself. So stay focused on what the best product you're focused on outdoing this idiot over here yeah that's a recipe for losing yourself so stay focused on what you do do it better than everybody and the fucking cards are going to fall where they're going to fall you know what i'm saying

i love it i love it man that's the only way to start on monday bro yeah bro all right guys uh

pretty sure we're gonna hit cti this week uh we had a lot going on so uh we'll see you guys tomorrow