813. Q&AF: Aligning With Business Partners, Deciding What To Sell & Mastering The Monotonous

what is up guys it's andy priscilla and this is the show for the realists say goodbye to the lies the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have q and af that's where you submit the q's and we give you the afs now you can submit your questions a few different ways the first way is guys you can email these questions into ask andy at andy for seller.com or you go on youtube on the q and af episodes drop your question in the comments we'll choose there as well. Throughout the week, we are going to have shows within the show.
Tomorrow, we're going to have CTI. That stands for Cruise the Internet.
This is where we put topics of the day up on the screen over here. We speculate on what's true and what's not true.
And then we talk about how we, the people, have to solve these problems going on in the world. Other times, we're going to have real talk.
Real talk is just 5 to 20 minutes of me giving you some real talk that I think needs to be heard. And then we have 75 Hard Versus.
That's where people who have completed the 75 Hard program come on the show. They talk about how their life was before, how their life is now, and how you can use the 75 Hard program to reframe your mindset and change your life as well.
Now, if you're unfamiliar with 75 hard, it is the initial phase of the live hard program, which is the world's most popular mental transformation program ever. You can get it for free at episode 208.
Again, that's 208 on the audio feed. It is not on YouTube.
There's also a book you can buy at andyprisella.com called The Book on Mental Toughness. It includes the entire Live Hard program, top to bottom.
It also includes a whole bunch of chapters on mental toughness, along with a bunch of case studies on some very famous people who have used mental toughness to become the famous people that you recognize. Again, that book is available at andyprisella.com.
It is not required. You can get the whole program at episode 208 on audio feed.
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All right.

What's up, man?

What's going on, man? Nothing, dude. Yeah.
What's up with you? A little lighter. Huh? Use restroom.
Oh, there you go. Yeah.
It's always good. Shut the fuck up.
That must have been a record. Yeah.
That must have been like. It was quick.
You must have went back in time or something. You got that Doc Brown time machine.
What's that do? What's that do? Yeah. It eliminates your 45 minute poops.
Yeah, at 88 miles an hour. Dude, I actually read something.
Apparently it's not good. I don't know why it takes me so long.
It's not good. They give you hemorrhoids.
Yeah. Well, I have those.
Yeah, well, that's probably why. Well, mine are genetic.
What? Genetic hemorrhoids is a thing. I't know about that no it's for me sitting on the

toilet for an hour every fucking time you go over there no it's genetic yeah it's probably the same

genetics that everybody else has when they sit on the toilet for an hour yeah are you looking it up

it is genetic see can it be genetic yes okay because my oldest sister has them too yeah i bet she appreciates you telling the whole world Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha. Yeah.
I think my dad would probably have him if I... Dad too? You're going to tell on your whole family here, huh? What else about your family? It's been a minute, so I don't know if he's, you know what I'm saying?

Yeah.

All right.

Let's get into the show.

We're here to get better today.

Tomorrow's the jokes.

Yeah.

Hey, learn something new every day, man.

Let's get better, guys.

We already learned that hemorrhoids can be genetic.

They can be genetic.

We're already off to a great start this week.

That's what I'm saying.

All right.

Now let's-

If you don't know, now you know.

Now you know.

Well, let's get into these questions, but I got three good ones for you man all right man um guys andy question number one hi andy all right i love when they like it's just always a nice salutation hi andy um i really appreciate everything you do 75 hard was a game changer for me moving uh moving me through a company to now my own business. I'm 30 and I resonate with your intense operating style.
I'm aggressive and always pushing to move forward. My business partner, who is 20 years older, operates at a slower pace, more patient and methodical.
While we're fully aligned on the direction and goals of the business, sometimes the lack of urgency frustrates me.

I understand and respect his approach, and I know it's what makes us work well together. But I'm curious if you face something similar with Chris.

Has he ever operated at a different pace than you?

How do you maintain alignment without losing momentum?

I'd love to hear your advice on managing this dynamic without sabotaging a successful partnership.

Thank you. How do you maintain alignment without losing momentum? I'd love to hear your advice on managing this dynamic without sabotaging a successful partnership.
Well, look, everybody naturally runs at a different pace. OK, and the truth of the matter is it's actually probably a really good thing that your partner is a little more mature and a little more patient and moves it a little slower pace because when you are an intense operator You sort of need someone to counteract that and balance that out because that can be a lot for people to handle It's like drinking from a fire hydrant, okay? Most people aren't built to handle that level of intensity and so it's good to have someone who has has sort of gone the road who you know may have a little bit more experience Who understands that the things that you might get intense about don't really require that level of intensity? Because some of the time when we put too much intensity on tasks that don't require that level of intensity You can actually end up with a lesser result Because it adds undue pressure to people that don't need to feel that pressure in the moment so that's a hard discipline to learn especially if you run naturally hot I run naturally hot like I'm always intense you know one of the most common things that people ask people that know me in person they say always is he really like that in real life? And the answer is yes, I am like that.
Um, and that's, that can be too much for people, but that serves as a good litmus test. Like if it's too much for you, it is probably not a good place for you to work.
If you jive with it, you're going to respect and you're going to love it because you know, it's pulling everybody down the fucking tracks. Okay, so there's good and there's bad and As you mature you're going to learn when to apply it and when not to apply it urgency is one of the most important aspects of anybody's Outcome because most people will tell you.
Oh, take it easy. Oh, you work it too hard.
Oh, you're taking this too serious. But those people never become great at anything.
They never produce anything. They never become anything.
They never contribute to anything. And they end up in the same spot that they're at at 45 or 55 that they were at when they were 25.
All right. And I'm here to tell you that life doesn't end at 25.
It's just starting. So having good intensity, having urgency is a massive, massive, massive advantage.
And I'm going to say this, I would much rather have way too much than way too little. Okay.
So I'm going to say that now I'm going to say something else as far as my experience. Okay.ris is not the only person that i've dealt with

as a business partner i've got my brother i've got jason i've got these other guys who are all part of

this big conglomerate of companies that we own they're all different okay and i would say i'm

the most intense however those guys all run at different paces and it's good because they can decipher what I'm saying like there's a lot of times when I say do this that this this this and it's so intense and so hot that the team doesn't necessarily understand it so it requires one of those guys to translate it you see what I'm saying so this is why you know I only talk to i'm chairman of the of first form i'm not even the ceo anymore haven't been for a couple years i talked to sal i talked to chris about the companies that he runs i talked to jason and that's all the fuck that's who i talked to okay because everybody else can't handle it all right um yeah you know when i talked to you talk to you guys, and I mean, you guys know, I get fucking pissed. I get hot.
I get urgent. I want to win now.
I don't want to win yesterday. I want to win today.
I don't want to win in two weeks. I want to win today.
I don't want to win in another fucking year. I want to win today.
And that's a lot of urgency compared to what most places are like. So the fact that you have a business partner that is a little older been down the path has a little bit more patience is probably a really great thing for your culture and you just have to learn that you're the pace setter and that person is you know sort of like not an anchor but just a little bit of a parachute to kind of slow you down so you don't burn burn everybody out does that make sense makes perfect sense I also think of like to like I mean when you're moving so fast if you don't have at least another set of eyes Looking at shit shit gets missed a hundred percent Especially when you're urgent especially when you run hot like there'll be a number of times where I'll say do we got to do this? And you know one of the guys Sal Jason Chris they'll say well, what about this and this and this? Right? And I'm like, oh, I didn't even think of that.
Okay, well, we'll do this. And then we come through and connect that we all know it needs to be done right now, but we don't make mistakes because they're able to slow it down a little bit and think it through instead of just like jumping in, right? See, I come from a place where all the companies I founded, we started with nothing.
We don't owe banks money and we don't owe people money. Nobody gave me fucking money.
So I had to win. I had to survive.
And that breeds a different kind of fucking intensity when you have to, okay? When you don't have any other options, when your back is against the wall, if you don't execute today, you ain't eating this weekend, that is a lot of pressure, dude. And that pressure was on me for so long, 11 years actually, that it's become part of who I am.
And I hope it never changes because I feel like when people change that about themselves, that's when things start changing in their lives. And while it may not be everybody's cup of tea, I enjoy it.
And every other time I've tried to like be more calm and be less urgent and, you know, accommodate other people, I've gone fucking insane. It fucking drives me insane.
I cannot be around people who are not intense and urgent about winning. It drives me fucking crazy.
The number one thing that bothers me is when I look at someone And I'm like bro do you even fucking want to win like do you even want to win like when i can't tell if someone wants to win dude it drives me insane you know what i mean so we got to have the balances out and um it's not bad to be intense in fact i think you know it's a great it's a great place to be if you're setting the pace for your company because do business moves fucking fast. And all these people I hear on the internet that tell you to calm down and relax and take it easy.
And you know, you're going too hard and this, that, and the other bro, those people are going to be in the same spot that they've always fucking been. All right.
You may not know that because you're young, but I'm telling you, everybody who ever said that to me, they are where they are are they are where they were when they said it and and that's that's just the truth man yeah there's a lot here but i love this question i want to ask you this too i mean because you talk about you times that you've tried to change your own personal pace whether that be from you know external advice from whoever right so do you is it also say and you said that never really worked out is it also safe to i guess assume like you shouldn't try to change somebody else's pace like they have to be willing to change their own pace whether that's speeding it up or slowing it down like you should not be trying to make somebody else change their pace that they're moving that i think it depends on if it's working or not yeah you know got some advice. You know, when I already had, I was already a wealthy person.
I was already a great speaker. I was already great at the things that I was doing to tone it down from someone that I actually respect.
And I try to tone it down. It fucked up my whole game, fucked up my business, fucked up my ability to talk, fucked up about it about me because it isn't me and i think the main thing is to be authentic to who you are that's what it comes down to like you you're not crazy you're not broken you're not you know something that needs to be fixed just because you're not like everybody else right maybe you're not like everybody else because you have a fucking gift that they don't have.
So that's something to consider as well. And I found that to be the case more than not when it comes to listening to critiques or judgment or advice from other people, okay? I'm me, the recipe is the recipe, and it is what it is.
If you don't like the way it tastes, don't fucking eat it.

You know what I'm saying?

You bought the ingredients. Yeah, right.
What the fuck you got here? Yeah. I love that, man.
I think to the other point, though, too, even for people who are not as outgoing, be authentic in that sense. You shouldn't try to be more.
You can't start cussing and thinking, yelling. Dude, we see that all the time, bro.
we see these kids especially men on the internet who are you know they state they want to be more

masculine yelling big in the dude dude and we see that all the time bro we see these kids especially men on the internet who are you know they state they want to be more masculine so they go find this who they think is an alpha male and all of a sudden they go from being a well-mannered well-spoken uh you know person to like screaming and curt like dude that that is that is not masculine man just because someone has the trait of being loud or cursing or it sounds this or that that's not that that's that's not authentic to you it's authentic to them most likely so what's authentic to you right what do you feel the best at and by the way doing nothing and being nothing and saying nothing doesn't count. So what do you feel the best when you are executing? Not when you're not doing anything.
Because everybody's going to say, well, I feel the best when I'm sitting on my couch watching Netflix, right? No, I'm saying when you go out in the world and when you execute, what is your natural style and how does that produce results? And if that's something that produces results and they produce results well, it probably doesn't need to be messed with. If it's something that, you know, doesn't, then you can look to change and find your authentic self.
Most people, most people don't feel adequate, dude. So they think their authentic self isn't good enough, right? They think that their authentic self is too boring or too plain.
But what they miss is that everybody else is trying to be something they're not. So when you're authentic, people can feel it.
They can smell it. They can hear it.
They can see it. And whatever that is, it's way more appealing, even if it's boring, than to someone who's manufacturing a personality.
So your authentic self is your competitive advantage if you're willing to truly live that way. I love it, man.
I love it. Guys, Andy, question number two.
Andy, how did you know that your product or service was the one when you opened your first business? I know I want to start a business and go through the hardship of creating a lasting legacy in my area, but I'm unsure of knowing if my product or service will solve a problem, a big enough problem, or even be profitable enough to scale it. Any advice on this would be greatly appreciated.
Thank you, Andy, and for all you do. Yeah, make a decision about what you're going to sell, dude.
What are you selling? selling okay I didn't end up in the supplement industry intentionally you guys don't understand that I started I wanted to open a tanning salon okay Chris and I were gonna open a tanning salon we were gonna be for the fucking suntan boys is this legit yes we couldn't afford to buy suntan beds because they were like 50 fucking grand so we ended up selling fucking fucking vitamins. All right.
So the truth of the matter is, is that it doesn't matter. You need to make a decision.
You need to start something. And the skills that you learn along the way will actually help you adjust course as to what you're offering will be.
So most people will sit in this place that this person is in and never make a decision. So I don't know what to sell.
Should I sell books? Should I sell computers? Should I sell snow cones? Should I sell ice cream? Should I open a pizza place? Should I, uh, you know, sell, uh, fucking bikinis? Like people will just throw around all these ideas. Well, let me tell you something, dude.
Ideas ain't worth fucking shit. Execution's where it's at.
So it doesn't matter if you're selling ice cream or bikinis or fucking, you know, whatever, dude, what matters is that you go do it. And if you start to sell shit and it doesn't seem to work, now you've at least learned how to set up a website, how to set up a marketing funnel, how to set, how to fulfill product, et cetera, et cetera, et cetera, et cetera.
And then you could switch the product into something else. What's never been easier to do that than it is now.
So whatever it is that you think you want to do, whatever it is you have a propensity to enjoy and be into, it's probably a good place to start. I wouldn't start with something that you're completely not interested in because there is an aspect of passion that is required.
And a lot of people don't understand why they think that passion is required so that you never have to work a day in your life because I'm just so passionate. That's not true.
OK, there are going to be days no matter how much you love something that you fucking hate doing it. That's the reality.
OK, but what is it that you are into right now what do you like to do back then i like to work out i was an athlete i like to lift weights and be jacked and tan shit okay supplements were always they were always in my in my uh zone of interest yeah and uh and we start there right so so like a lot of people are like well you know i'm not really interested in anything well what do you look at online do you look at puppies do you look at butterflies what do you what do you look at you could be the fucking butterfly bandit okay you could start up a page on pinterest with all kinds of butterfly fucking shirts and blankets and pins and pendants and this and this and this. And dude, there's enough people out there that like butterflies that you could fucking make a business out of it.
Okay. The point is pick something.
All right. And the reason that you should pick something that you're interested in is because there's a high likelihood that there is going to be a time from when you start to when you make good money that you struggle.
Okay. And what's going to keep you interested in executing during that time.
It's going to be your natural interest in the thing that you are offering. All right.
So for me, you know, I didn't get a paycheck for the first three years I was in business. Now we didn't have the internet like you guys have it.
All right. So what kept me going for three years? Well, I still trained and I still took supplements and I was still interested in it.
And so during that three years where I made no money at all, none, I learned more and I got better and I learned more about nutrition. I learned more about supplementation.
I learned more about weight training. It gave me an excuse to even dive deeper into something i was already into and already passionate about which then eventually made me an expert after you know a decade of doing that but if you pick something that you have no interest in and no passion for you start and then during that time where there's no payment coming in and it's hard like that three three-year window for me, you're going to get so frustrated that you're going to change into something else.
And if you do that too fast, you're not giving the idea or the plan enough time to materialize, which is going to short circuit your success anyway, because every time it gets hard, you're going to do something new. And it's like starting a marathon over at mile seven.
Every time you try to run a you're never gonna fucking get there so uh you know what are you interested in what are you passionate about what's something that you would do for free and how can you make a business out of it those are some questions that i would ask outside of that it doesn't really matter as long as you fucking start and you can make adjustments as you go i love it man i love it guys andy our third and final question uh andy question number three andy i've started this email a couple of times but kept deleting it i can almost hear you saying quit being a bitch overall it's been a great year my wife and I welcomed our first child in January. I'm on month 10 of staying alcohol free down 30 pounds and sticking to my diet workouts and jujitsu training.
I'm also keeping up with my goal of reading 10 pages a day, but the past couple of weeks have been tough. I feel like I'm stuck in a rut every week.
Feels like I'm on repeat, same work challenges, same workout, same routine. What do you do when you hit a rut? Any advice on breaking out of it? Thanks for any insight.
Well, first of all, I mean, congratulations, 10 months, alcohol free down 30 pounds. Your first kid sounds like you had a great fucking year and it sounds like you're doing awesome.
Now onto the rut rut you're not in a rut that's just the way shit is okay when you do the same thing day in and day out day in and day out day in and day out day in and day out it gets mundane it gets boring this is why most people quit this is why most people can't be successful because they cannot master the mundane nature of becoming successful it is about day in and day out execution. And a lot of those days are going to look the exact same.
So when you think that, you know, you're in a rut, what you really are is you're in a place where most other people quit because it's boring. And so you have to understand that mastering these boring days is the part that nobody else can do because they feel the same way you feel now Even though you're winning even though you're doing great You are sitting there saying fuck.
This is boring. This sucks.
I don't know. I don't what else do you want? What else do you want bro? You do know the answer to your own question You need to quit being a fucking bitch All right That's the reality And by the way, there's an entire podcast on this that I did.
If you want to check out that episode, it's episode 240 on the MFCEO project that is behind the real AF feed. If you scroll all the way down, you'll hit MFCEO feed.
And when you hit that, go to episode 240 and you'll listen because that is the nature of

winning.

The nature of winning is doing the exact same things at a very high level day in and day

out, day in and day out, day in and day out.

And when it gets boring and when it gets mundane, that's when everybody else fucking quits.

And if you can master that process, you're going to be infinitely successful because

most people cannot continue to go once it's not exciting anymore. And by the way, dude, it's not going to be exciting forever.
Just like, you know, any area of your life, fitness is not going to be exciting. You're not going to feel like working out every day.
Uh, just like your relationship, it's not always going to be the most exciting shit in the world. Okay.
But the successful ones, the people who are successful in business, successful training, successful in life and relationships, friendships, they understand that these mundane times are the times that count the most. But dude, at the end of the day, dude, you know, we have to realize that we have to look for opportunities when everybody else is going to quit that we can continue to go.
that's one of them let me let me because i feel like we we and you have had a conversation about this and this was a couple of years ago um and you you said something that just made just made sense uh and you you were talking about like you know i think you put it in terms of like your planting season harvest season and it's it's like, you know, the, the shit that you're doing today is not for you to, you know, reap in a week or two weeks. It's five years down the road, the work that you're putting in today.
Yeah, that's right. And I think sometimes like that, that is the like misconnection.
A lot of people get stuck in because they fail to remember, like, you're not doing this for tomorrow. You're doing this for you five years from now.
That's right. You know what I'm saying? Can we just dive into that a little bit man because i feel like that's such a an important piece there you know which part i mean putting in the work and knowing what it's going to well most people don't know what it's going to because they've never experienced harvesting the results of their work because they've never done the work hard enough so how do you train someone to understand that what they're doing now is going to pay off later if they never stuck to anything long enough to see a payoff? It's a very hard concept for them to understand That's why you have to train them and tell them and coach them and you'd say hey bro As long as you keep going, it's going to pay off as long as you keep going It's going to pay off and it's going to take way longer than you think to start paying off All right.
There's a story. I talk about it all the time about the chinese bamboo tree.
You go out, you plant this motherfucker in the ground and it has to be undisturbed for five years. Okay.
And if you go out and you dig it up and check on it, guess what? It doesn't grow. If you go out there and plow over the soil, guess what? It doesn't grow.
If you forget that it's there and you build something on top, guess what? It doesn't grow. So you have to make sure it's undisturbed and you have to make sure it gets water and you have to make sure it's, you know, cultivated properly.
And then after five years, it grows to 60 to 80 feet in eight weeks. Okay.
That's what your success is going to be like. It's going to be like that.
You are going to work. You're going to work.
You're going to work. And then you're going to see a little bit of progress and that's going to cause you to believe a little bit.
You're like, oh shit, this is actually starting to work. And then you're going to work some more, work some more, work some more.
And then it's going to get even more results for what the work you put in. You're going to say, oh, this is actually working.
And then eventually you start to realize exactly how it works. You don't doubt it anymore.
So now like for me, I've been doing this a long time. I know exactly what to expect, but someone who's 20, that's never harvested, they don't know what to expect.
So most of the time they quit because they think that whatever work they're doing, isn't going to pay off when in reality, dude, uh, it's going to pay off, but it's just going to take a lot longer than you expected it to take and this is a problem that we have with social media and all these things right now because everybody's promising the quick easy fast overnight way when in reality that's not how it works it just doesn't it just doesn't work that way so yeah um i think the the instant gratification kills a lot of that for sure yeah yeah it's and it's a total lie look man the more you could delay gratification the bigger the winning is on the back end that's the truth yeah um do you do you think let me ask you this do you think that this just like occurred to me do you think that like the reason instant gratification works so well negatively obviously but it works so well on so many people is because the the opposite of instant gratification in the negative sense, like, you know, whether bad shit happened, you know, those things tend to happen so quickly or so people think. But we mean like negative shit just happened in your life, like how quick stuff can go wrong and go bad.
They assume then good shit must also occur as quick or as fast as the bad shit must happen i don't know it's possible i guess people could think that i just i don't know i'm so far removed from that thinking i can't remember what i thought whenever i didn't know what i know yeah you know what i'm saying like i know how this works it's not i'm not i'm not guessing i'm not philosophizing like i'm you look around at my life like look at fucking my life, bro I can't point my camera anywhere Ever and it not look like I'm bragging. Okay, and that comes from me doing shit when There was nothing to show for the results and doing that for a long long time showing up every day Doing what the fuck I thought was the right thing was it always the right thing thing? No, but I learned it wasn't.
And I adjusted course and I kept showing up and I kept showing up and I kept showing up. You know, people made fun of me.
I kept showing up. Girls left me, kept showing up.
People fucking gave up on me, kept showing up. People told me I was shit, kept showing up and doing what I need to do.
And eventually it materializes and i i don't think i know because i'm me that i don't have special skill sets that y'all don't have the only special skill sets i have come as the result of me showing up and getting my ass kicked for way longer than anybody else is willing to do okay because there's a couple things about me that I do have. one.
I'm not a pussy. I have a lot of courage.
I don't give a fuck. Okay.
Uh, and number two, I'm tough. I'll take a fucking beating all day over and over and over.
You got to fucking kill, kill me to stop me. Okay.
So you got those two things, bro. You're going to be in a good spot.
And I'm telling you, a lot of you guys are smarter than me. You have more gifts than me.
You have more intelligence than me. And if you could just hone that in and understand the game, you're going to be super successful.
And the game is very simple. You got to keep showing up long after you lose interest and executing at a high level and eventually things materialize.
And, you know, this is why we talk about the work coming before the belief. You know, people say, oh, you got to believe in the beginning.
No, you don't. You don't have to believe in the beginning at all.
What you have to be willing to do is trust and have faith that the work that you were doing is going to produce a result. All right.
And so you show up, you do the work, you go home and nothing's happened. You show up, you do the work, you go home and nothing's happened.

You show up, you do the work, you go home,

nothing's happened.

You do that for a long fucking time and eventually something happens.

And you're like, oh.

And then you repeat that cycle and something more happens.

And you're like, oh.

And then all of a sudden you're producing some real results

and you're like, oh fuck, this is how this works.

And there's no doubt anymore.

So like if you could just get to a point

where you can remove that doubt, it's no different than someone who has to lose a hundred pounds in the gym, dude. They show up on the first day and they're like, fuck, I worked, I worked my ass off today.
You're sweating. You know, they can't breathe the next day.
They're sore as fuck. They show up, they're sweating.
They can't breathe. They look the same.
You know, they do that for three or four weeks. They still look the same and they're like, fuck, this isn't working.
And someone puts their arm around them and tells them the truth. It says, Hey, motherfucker, it takes five, six, seven weeks to even get this going because you've been a fat fuck for a long time.
And it's going to take some time past what you think it's going to take to start seeing results. So stick it out.
And once we get over that hump, it's going to start accelerating tremendously. Just give it another dude sticks it out the lady sticks it out all of a sudden They're down 30 fucking pounds and they're like holy shit this works and then they keep going and they transform them lives But but like dude that doesn't happen enough because most people will just quit too soon Most people quit too soon on everything.
That's what it comes down to their life their marriage, their friendship, and their business and their fitness. They quit on everything way too soon.
It just takes time. I love it.
I love it, man. Guys, Andy, let's go get a Monday in, man.
All right, guys. We'll see you tomorrow on CTI.
Don't be a hoe. Show the show.
Yeah. Went from sleeping on the floor.
Now my jewelry box froze. Fuck a pole.

Fuck a stove.

Counted millions in the cold.

Bad bitch.

Booty swole.

Got her on bankroll.

Can't fold.

Doesn't know.

Headshot.