867. Q&AF: Planning For Future Success, When To Take The Risk & Controlling Company Culture After A Loss

What is up guys, it's Andy Purcell and this is the show for the realists. Say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have q and a f that's where you submit the questions and we give you the answers now you can submit your questions a few different ways the first way is guys email these questions in at ask andy at andy for seller.com or you go on youtube in the comment sections drop your question in there uh we'll choose some from there as well q and a f episode only all right uh other times throughout the week we're gonna what other ways to submit it what's the other way to submit it the link tell them the link in the description below the link in the description below you click on that link and submit your question all right other times throughout the week we're gonna have real talk Real talk is just five to 20 minutes of me giving you some real talk.
And then we're going to have what's called 75 hard versus 75 hard versus where people who have completed the 75 hard program come on the show. They talk about how they were before, how they are now and how they use the 75 hard program to recalibrate their life.
If you're unfamiliar

with 75 hard, uh, it is the initial phase of the live hard program, which is the world's most

popular mental transformation program ever. And it is available for free at episode two zero eight

on the audio feed. Again, that's two zero eight on the audio feed only.
We weren't on YouTube at

that time. You can also get the book at Andy for Sella.com called the book on mental toughness.

Thank you. Again, that's 208 on the audio feed only.
We weren't on YouTube at that time. You can also get the book at andyfrosella.com called The Book on Mental Toughness.
It includes everything you need to know about Live Hard. It goes way further in depth than the podcast, plus a whole bunch of chapters on mental toughness, some case studies.
If you're like me and you want to know the ins and outs of everything, the book is the way to go, but it is so you can get it for free at episode 208 or you can buy the book at andypriscilla.com now we are the biggest show in the world that does not run ads the reason i don't run ads is because i don't want to be told what i can and can't say by anyone so in exchange for that i ask very simply that you help us grow the show if you get value from the show if it makes you think if it makes you laugh if it helps you if it teaches you a skill if it brings awareness if you think it was worth your time which it always is let's be real do us a favor and don't be a hoe share the show all right what's up hi hi i had you there Yeah, man. hey it is what it is to submit we're we're moving in a new direction i'm not all the way tuned up yet no no i got you man it's all right it's all right you good though yeah feeling pumped yeah i just got done at the gym actually got my protein shakes my pumped as i i'm gonna feel all day saw the rick roll on the story oh yeah yeah a little rick ansty yeah gets all the white people going you know what i'm saying you know i'll tell you this that's actually funny you brought that up uh that that is something i mean i guess we have our our songs that like get us going too right but like you know like sweet carolina you guys love that fucking song man like what is that i don't know i mean that's stopping that's not you guys I'm'm not really into that song andy no i've seen you sing that at the fucking rodeos that is such bullshit bro

dude you know y'all get going you know i'm saying like on different beats and shit but like y'all

get going what is that what do you mean by y'all what do you mean what do you mean that sounds

racist oh man you know it was just an observation yeah that's it yeah that's it all right well

I'm saying we like Chief Keaton I would say what's that song Country Road That's another one That's a song loves. You sang that right after Sweet Carolina.
Yeah. That's true.
Yeah. You guys love that song, man.
Yeah. Bro, you love it too.
You love more of that shit than me. Let's be real.
That may be fair. Yeah.
That may be fair, man. Isn't that weird that you like more shit like that and I like more rap shit than you? But we work together, though.
It's like yin and yang. You know what I'm saying? I like what you don't.
You like what I don't.

Yeah.

You know?

And then we accuse each other of the other things.

Exactly.

It works perfect.

It's a symbiotic relationship.

Yeah, for sure.

But no, guys, it is Monday.

Beautiful day for questions.

Yes.

Answers.

Now we are doing live Q&As.

We are.

So we're doing a little mix-in today.

Are we?

Yeah, we're going to do a little mix-in, you know?

But we got some really, really great questions. Diverse.
Yes. Diversity and questions and styles.
There we go. And and team and team.
We got a diverse team. We do.
Oh, I fuck with my dad earlier. Yeah.
What'd you do? Is it OK? He looks upset. Well, so, you know, we were going through the run through.
We have great producers here on the show. You guys don't see them all the time, but they're awesome.
And we're just doing our routine check-in, making sure everything was functioning and working right. And so I decided to give them a data call just to make sure everything was running.
Yeah. And this is how that went.

Hello?

Hey, is this Madad?

Yeah, who is this?

This is Craig with Auto Services Towing.

You have a blue Mercedes?

Yeah.

Well, it's being towed right now.

Are you at the first warm lot?

It's being towed right now?

Yes, sir.

Why is it being towed?

I don't know. The property manager

here in Fenton said

that it needs to be cleared out.

I'll be there one sec. Hold on.
All righty. Boom.
He ran off. I felt bad, but I thought he would have recognized my voice.
You know what I'm saying? I don't know. You played it pretty good.
I did pretty good. Yeah.
I did pretty good. Oh, no.
Property manager. I'll be right there.
He fucking ran out. I don't make the decisions here.
I just do what I'm told. Just do him a job.
Yeah, man. No, it's good, though, man.
It's good.

But yeah, let's...

You ready?

Yeah.

Let's knock one out.

I'm always ready.

Always ready, ready, always.

That's right.

Well, our first call we got today, this is a gentleman by the name of Nick.

Nick Lopez.

Let's give him a call.

Nick speaking. Hey, Nick.
What's up, a call This is Nick speaking Hey Nick what's up dude this is DJ What's up man What's going on man Nick what's up dude it's Andy Hello Andy What's up man what a blessing Sweet hello guys So what do you got for us today brother brother? Yeah, yeah. Ultimately, thank you for choosing me and taking the time to answer my question.
Today, I'm going to approach the idea of winning. And my question from there is, what are your thoughts about giving yourself the permission to win and letting go of the idea of winning and focusing on the execution and process? So ultimately this came from a book called The Mind Gym.
And one of the things in there that it said was the probability of getting what the outcome or the outcome you want increases when you let go of the need to get it. And I'm coming from a baseball player, right? When a pitcher's struggling, what do you tell them? Just play catch with the catcher.
Don't try to aim your curveball. Don't try to aim your foreseeing fastball.
Put it down, you know, the middle of the plate, but throw it hard, throw it within tension, and you'll get the strike. So I'm just wondering, how do you do that in the business model? Because the idea of winning and the idea to be great is how, you know, you kind of build a great business and how you become better every day.
And I'm just kind of wondering what you thought of like letting go of the idea of really trying to win and just going with the procedures, going with the process. yeah look I think there's first of all I think that's a really dude.
And before I get into it, I just want to say thanks for supporting the show.

And, you know, you're thankful to have us. We're equally as thankful for all of you guys.
So thank you, man. Yeah.
So look, there's multiple ways that people look at it and everybody has a different opinion. But here's the reality, dude.
And this is this is what you ask me for my opinion. I'm going to give you my opinion.
I think that people overcomplicate the idea of winning, especially when it comes to business, because it's such unfamiliar territory for most people. Most people who come from winning, they've experienced a little bit of winning in sports or they've experienced a little bit of winning in school, but they may not have the proximity to witness how to win in business.
And that seems a little bit magical to people when they haven't actually touched it or seen it or been around it. But what I can tell you, bro, is that whatever method we decide, it's going to come down to the same thing, okay? It's going to come down to breaking the big goal into little bitty goals, into daily critical tasks that we execute over the course of time.
And while some people may say let go of the idea of the big picture, I don't necessarily buy into that. I think it's important to keep the big picture in mind, to highly desire the win, and then to break the actions down into daily critical tasks.
and then understand that, and this is the hard part for people, bro.

People have a hard time understanding that you have to have faith in the actual process. And what I mean by that is this, when you start out at trying to win in business and you don't have much experience, when we break down the overall mission into critical tasks,

it sometimes is hard for us to believe that those critical tasks are going to compound

and produce the end result that we're after.

And so in the beginning, we have to have a little bit of faith

and make sure that we keep executing

over and over and over again at a daily level.

And as that happens, and as you do that,

Thank you. executing over and over and over again at a daily level.
And as that happens, and as you do that enough, you will start to see little glimmers and little sparkles of the outcome that you desire. All right.
And what that does is that reinforces the belief that you were on the right track, which gives you even more faith to continue to execute. And then you execute some more, a little bit more, a little bit more, and then you have another glimmer or sparkle of outcome.
And basically, dude, that's how the process works. And once you do enough of the work on the daily basis, it will become very obvious to you that the outcome is likely to happen.

Now, where, you know, we may differ here with whoever wrote that book and myself. During that time, I am highly focused on what the outcome is that I want.
It's what gets me out of bed. But I also understand that me just being focused on that outcome doesn't create it unless I'm breaking it down into actionable, critical tasks that I execute on a daily basis.
So, you know, you could say this a couple of different ways. I mean, you could use this same process the way that that person's describing it and saying, hey, don't worry about don't worry about the end result, worry about the daily actions.
And that's accurate. That's just not how I personally do it.
I personally love to think and dream and focus on what I'm building and what I'm creating and how it's going to look, how it's going to feel. I'm obsessed with it.
I love that part of it, but I could totally understand where some people need to set the outcome, break the plan down, focus all of their intentions on the daily tasks and sort of let go of the pressure of needing to create that big thing, especially in the beginning, right? Like when you're starting out on day one, bro. And you're 10 years away from where you want to be, it can be highly demoralizing day in and day out if you're that focused on it, if you don't have the trust and the belief and the faith that your actions are going to pan out.
So I don't think there's a wrong way to do that as long as you're breaking it down into critical tasks and executing on a daily basis

because dude that's the only way that anybody wins the only way that anything's been created that's worth mentioning whether it be a championship sports team whether it be an amazing business whether it be an amazing life whether it be climbing mount everest it doesn't matter anything that is worth mentioning that is a high achievers type goal, which is what you're after, is going to take the day in, day out execution and the focus on the actions. Nick Saban talks about this a lot, dude.
Those of you who don't know Nick Saban, he's probably one of the best coaches, if not the best football coach ever. Agreed.
Yeah, he talks. I'm a fan, but.
Oh, well, hey, man. Yeah, we got to respect the game, though, you know.
Heck, you know, Yankees too, right? But, hey. But, dude, he has a saying, man.
He says, we're not going to practice until we get it right. We're going to practice until we can't get it wrong.
All right. And that's the purpose of the day in, day out focus.
He understands that if we snap the ball correctly and we, we positions are, we do the drop correctly and we throw the ball correctly and we take the handoff correctly and we tie our shoes correctly. All right.
And the routes run correctly, that the outcome of the game is almost an automatic. So focusing on the highest quality execution of the day-in, day-out process will produce what you're after regardless if you focus on it every single day or not.
I like to focus on it, but I can understand how someone who's just starting might be overwhelmed that way. Yeah.
Yes, certainly. And I kind of have just a little bit of a thought you said, like, you know, getting those little glimmers and glimpses of the winning.
But let's be honest, right. You, you say it all the time.
I haven't done shit. I'm 27.
I'm, I'm taking over business in five years, but for right now, I just haven't done shit. And I'm okay with winning.
But the idea is I always go to that next goalpost. And I think like, should I take maybe a little bit more of a glimpse and just go like, hey, you know, that procedure led to this win.
Remember, trust the process. Or, you know, you kind of, you always say like, Hey, any high achiever is going to go.

What's the next thing? Like, yep, that's a win. Let's go.
What's the next, what's, you know, and keep going there. What's your thoughts there? Well, I mean, look, bro, first of all, I'm going to tell you this, you know, I know you say you're okay with winning, but you better be fucking super hungry for it because there's a lot of people out there that will kill their whole fucking family to have it.
So unless you have a savage attitude about creating that win you know i just want to reinforce to you that there is some super killers out there that want to win real fucking bad so you got to take it real serious bro because whether you realize it or not you are competing with those guys even if you can't see him. But to answer your question um yeah dude i think you know uh i i just think it's real important bro honestly just to stop overthinking it get down to executing and then always understand that if you get complacent with that win all right what happens to a lot of people is they get that first win or that second win, and then they start to think that they're winning or that they are a winner.
And then they attach their identity to they are a winner, except they stop doing the things that allow them to get the next win. All right.
And we see this in people every day. How many people do we know that talk about their high school MVP trophy that they won 15 years ago?

Nobody gives a fuck, okay?

And here's the thing. Life is long, bro.
It's short, but it's also long, all right? And career and in business, it's long. And if we want to continue to produce the best outcomes, we have to continue to raise the bar as we go, especially when we are in our twenties, thirties, and forties.
All right. So dude, you know, if I were you right now, you say you're going to take over a business in five years.
I would spend every waking moment pretending as if you're already running the business so that you can learn the lessons that you need to learn before you're in that situation so um that's what i would do bro yeah no i appreciate it thank you yeah and uh you know a little caveat on the okay with winning um i don't i i come at it with the confidence of my ability and potential so i expect to win and I get offended when someone else thinks they're going to beat me. Right.
That's the competitive nature in me. I'm right there with you.
That's why I said the okay, where it's like, I know how to kind of celebrate there, but I want to go to the next step. I'm just making sure, bro.
It's my duty to tell you that. Oh, of course.
Of course. No, thank you.
I appreciate everything that you guys do. I do i mean honestly i've never heard anything for 38 minutes to 45 minutes that pumps me up and is exactly what's going on in my head and um just thank you for sharing it to everybody and um you know we're out here not being hosed and we're sharing the show all right nick hey bro let's go out and do something big all right yes sir all right see you brother thank you and you thank you dj sweet man i was i was thinking about it it's like you know on the one hand you want to execute right but like i feel like is that not also when people can get caught in that like you know i'm doing the mundane because they forget what the fuck they're doing it for yeah Yeah.
Look, dude, like I said, you know, certain people get I'm not one of those people. Yeah.
OK. I do not get overwhelmed by the size of the project, but that's because I have the history of achieving big things already.
If you're 20 years old and you've never built anything, the idea of building, you know, a company that like I've built is, is, well, not even I've built, we've built is. It's overwhelming.
Yeah, for sure. And so, dude, to get to that, you know, there's a saying, man, the best way to eat an elephant is one bite at a time.
It's the only way to eat an elephant. That's the thing.
So, you know, once we remove the confusion and we remove the mystery and the magic and the excuses that everybody else got lucky and this and that and this, it comes down to the same shit. Execute every single day at the highest level that you're possibly capable of.
Do that again tomorrow. Do that again the next day.
And that's where the mastering of the mundane happens. And you're hitting on something that's very important because what can happen is people start off with good intentions of winning the day at a high level and then they sort of like get in the routine and they start to stop pressing forward and they start to kind of just but dude if you operate on the power list the right way that it's supposed to be operated on, it actually eliminates that because after 21 days of successfully executing any of the five critical tasks, you remove that task.
It's considered a habit now. Now, if you miss a day or two, then it can go back on.
But the point is, is that if you remove things that become habit and you constantly replace it with new things, you're constantly pushing the bar to be better and better and better. You see what I'm saying? So we just can't get in the same, we can't think that executing the same routine day in and day out is the same as executing with the proper intent, with the proper critical actions that are gonna get get us where we want to go.
All right? Those are different things. One of them is coasting.
One of them is highly intentful execution day in and day out, and they look very similar. So it's very important for people to understand the difference.
I love it, man. I love it.
We got question number two. This is a write-in andy uh question number two andy uh good afternoon guys say good morning um you guys are doing all right uh first and foremost i am not a hoe i do share the show my question today is how can i still work and manage being focused day after day when i get distracted by the things that give me a dopamine hit, which are not alcohol or smoking weed.
I don't do either. But by not allowing things to take up space in my mind, like a tenant who doesn't pay rent.
One of those big distractions for me is women. I'm 20 years old and in the pursuit of winning and achieving success at the highest level, I the potential and time i could lose here um currently i felt 75 hard because i forgot one of the critical tasks which is a gallon of water every day uh just when i'm consistent and focused enough a hot girl pops out of nowhere um and i appreciate what you guys do one of the reasons i love the show um is that has that masculine intensity.
So how do we stay focused and avoid distractions? Well, you sort of answer your question. First of all, let me tell you something, dude.
There's three things that are going to fucking ruin your life. Okay? One of them is drugs.
The next one is alcohol. And you know what the third one is? It's women.
All right? That's real shit. Yeah.
Okay? Because as young men, we don't learn the discipline around women. Okay? We, women and men grow up completely different dynamic.
A woman grows up telling every man no. Okay? A man fucking chases everything they can getting told no.
It's two different sides the coin and because of that men have a harder time learning how to be disciplined when it comes to women what i mean by that is you're a young man you're 20 years old you you know you you want to go out and you know do all the stuff that we want to do as men and you start to get these options to you. And it's very hard to say no when you've been chasing it for so long, even if that woman isn't even, you know, for sure, isn't the right woman.
And here's how you get fucked up in it, bro. You end up getting her pregnant or you end up having, you know, you end up taking what you can get and thinking that because, you know, she's the only girl that'll, you know,

fuck you, that you're going to marry her some shit. And like, dude, this is bad, okay? I'm not saying you can't date.
I'm not saying you shouldn't date. But what I am saying is, you have to understand a very real reality about the value of a man.
And the value of a man in right or wrong in today's society is going to be later in life than it is for a woman. That's just reality.
Okay. It's biological reality.
It's cultural reality too. I'm not saying that women can't be valuable when they're older because they are.
That's not what I'm saying. So don't fucking come at me, no bullshit.
But what I am saying is, is that at a man at 20 years old, you are not in a position to attract the best partner that you're going to be able to attract anyway. It's not going to happen, okay? So what you need to focus on and what you need to understand is that you have a discipline problem, all right.
When you say I failed 75 hard because I couldn't drink a gallon of water. Well, you sure as fuck ain't going to be able to tell women no when they come and show you their boobies.
All right. So you need to understand, dude, that's a discipline that men have to have to learn.
And some men never learn it because guess what? It's a very hard discipline to fucking learn. So when we had Jason Wilson on a number of years ago, he was one of my favorite people ever.
He talked about this. He talked about men developing the discipline around women so that they can stay focused to their own goals.
And what I would encourage you to do is to start looking at this situation as a issue of your own personal discipline because once we start to look at things from a adversarial perspective, meaning this beer in front of me has no fucking power over me or this woman in my DMs has no power over me. Now we're starting to understand what true power is for ourselves.
So start looking at it as you're not going to allow women or alcohol or drugs to pull you off of what your plan is for yourself. And if that means passing on dating opportunities.
That's what it means. And to be completely honest, passing on dating opportunities actually makes you more desirable to women.
All right. So, and I know you young bucks haven't figured this shit out yet, but here's my bottom line.
This is what I'm going to tell you. If I was, if I was talking to you and you were me at 20 years old, I'd say, Hey, give it all you got for the next 12, 13 years, and you're going to attract someone who actually values you, who is actually going to help you, is actually going to help you build, who's not going to just take from you.
And that person is going to be of higher level because you're at a low level right now. And once you rise to that higher level by taking care of yourself and making sure that you're good making sure that you have a good career making sure that all these things the the the quality of the mate that you're going to attract is going to be much higher all right so to get you have to be and that's what we got to understand and for men it takes time to become that all right yeah dude i i feel bad man i think and you've talked about like how many times uh you know just in that that era you know that like how many years you wasted oh yeah with the wrong person oh yeah and this isn't like specific to to just men because women do it sometimes it's it's necessary to go through These kinds of relationships Because they teach you what you don't want Alright and that's fine But you gotta avoid making big mistakes Like getting them pregnant Shit like that And that's just some real talk dude It's just reality That's a culture thing it's both ways too man It goes both ways That's so real man yeah it's just reality.
That's a culture thing. It's both ways to man.
It goes both ways. That's so real, man.
Yeah, it's crazy. It does go both ways.
You know, you know, if if you're a woman that wants to have a high quality man and have a family and all this shit, you probably shouldn't have a bunch of kids when you're 20 years old. I mean, and dude, I know that's going to hurt some feelings, but I'm just being honest.
It's a reality, bro. Okay? And I'm not saying that they can't have that.
All I'm saying is that it's harder. That's all I'm saying.
For sure. For sure.
Love it. Well, guys, let's get to our next question.
This question is going to be coming from Gus. Gus.
Okay, Gus has a question for you, Andy. Let's give Gus a call.
Hey, Gus, what's up, dude? This is DJ. DJ, what's up, man? What's going on, brother? I got Andy here with you.
What's up, Gus? Hey, Andy, what's going on? Oh, not much, bro. How are you? I am good.
I'm in the middle of fucking shopping at Home Depot, bro. I appreciate the phone call, man.
Yes, what can we help you with, brother? Oh, fuck. Caught me off guard.
I believe my question was fear. 49 years old this year.
I know you talked about it many times before on the radio show. People that don't jump.
And you kind of don't talk really good about us. But for many years, you want to get going and the car stalls on you.
And you get going again and it stalls again. And it's a cycle that keeps on happening.
And at my point in life, I want to be an example For my kids And And I'm sure others That are I'm sure my age And show them that It still can't be done Yeah Um You know So I have my son here next to me man Well listen Listen dude First of all You know It's never too late to change Okay And you can't attach what you're going to do from here on out to what you have done to where you are, all right?

And also, you also have to be grateful for all the things that you've done in the past

and the mistakes you made because they brought you to this place where you realize,

I want to change and I want to be better.

So it's important for you not to beat yourself up as if you wasted, you know, 49 years of your life, bro. You still have another with technology and all the things that are happening now, you only got to make it about five more years and we're all going to be living forever anyway.
So, um, so listen, brother, look, that's a normal, that's how most people live their lives. Okay.
Most people get hot and then they get cold and then they get hot and then they get cold. And the best way to avoid that is, is by one getting very, very clear on what your purpose is.
And you just said, what was the biggest purpose, uh, that I think anybody could have was just being a great example for your son. All right.
We have an obligation, as you know, because we talk about it on the show all the time of setting the right example for the next generation. Now, I don't have any kids, but I know there's a lot of kids that listen to me and there's a lot of you guys, dads that listen to me that are picking this up and laying it down.
So it's super important, bro, uh, to have that big purpose, which you already have. And then dude, you got to remember, you already know how you are.
Like you have to accept your nature. My nature, my nature personally is that I am super lazy.
All right. So I have to force myself to do the things that need to be done when I don't feel like doing it.
And that's what we talk about when we talk about discipline. So when you start to feel these downward, let me ask you this.
This will probably help you. What do you think causes the beginning of the downward cycles that you have where the car stalls?

What you just said right now about forcing yourself, because like you said, it's about not necessarily being lazy. Hold on, I work hard as fuck.
Yeah, no, hold on. What I'm asking is, in the past, when you've been at your point where it starts to go from having good momentum to having bad momentum, what is the feeling that you have at that peak of your performance where things are going good that starts to make it go down? Fear of loss.
What do you mean? Yeah, you're in a momentum, and I'm in a momentum, and I don't want to lose it. In my mind, I go back to the old ways fucking subconsciously.
Okay, so there's two things that cause this generally. One is comfort.
People feel like, oh, I'm doing good. I got it under control.
And then they, they take their, their focus off of what they're trying to do and they naturally slide back into where they go. And then the other one is what you said.
They start to realize that they're doing good. And then they start to think, Oh shit, I'm doing good.
It's only a matter of time before it gets bad again and you have to realize dude that you are in control of this this is not magical momentum that you catch the reason that the reason that you still think it's magical is because you have failed to push through when you start to go downward all right So what I want you to do is I want you to one, go out and start creating the good momentum that you already know how to create. And then two, when you start to feel yourself get comfortable, or you start to say, I'm doing good, or you start to say, Oh shit, I'm doing good.
It's only a matter of time before things,

bro, that's where you need to double down on your focus.

Okay, you need to use that thought as a trigger

for you to focus harder

as if you understand that it's about to go down

and you're going to try and stop it.

And once you work through one or two

of these down cycles, dude,

you're gonna gain so much confidence

in your ability to execute

that you're probably gonna eliminate these things

Thank you. Try and stop it.
And once you work through one or two of these down cycles, dude, you're going to gain so much confidence in your ability to execute that you're probably going to eliminate these things altogether. So, dude, I know this is hard for you right now because it's something that you're learning.
But, brother, I'm telling you, dude, once you go through this once or twice, you're going to be like, why the fuck did i ever let myself fall off the track you know so uh just learn to identify when you start to come down and then double down on forcing yourself through those those low times until it gets better again all right so in 75 hard program there's there's like there's this phase like day 50. All right.
Where it starts to get really monotonous and really hard. And the whole point of that phase is for people to identify that, man, this is boring, man, this sucks, man.
And then to do it anyway and to push through and force the momentum to come back. So what they're doing is they're creating massive momentum.
They're feeling it start to dip because it's monotonous or they're doing good or they're telling themselves, oh, shit, I made it this far. I'm going to crash.
And then they continue to force through. And then it teaches them that, fuck, dude, this is all in my control.
So that's how you need to think of it, bro. And I promise you, dude, this is not something that you can't fix.
It's very, very simple to fix. You just have to identify when you're starting to slide.
And then you have to make sure that you push through intentionally and consciously when that starts to happen. And once you do that, bro, you're going to get the confidence you need to understand,

one, how to identify that,

and two, how to bridge those times moving forward.

Right on.

Just talking to you right now.

It's a big step already, bro.

Hey, bro.

You just got to go out and do it, dude.

I promise you, this is not that complicated. It's difficult for you because you've been spending your whole life going up and down and up and down and up and down and you've told yourself that this is how you are and while it might be how you've been you are now making a conscious decision to not be that anymore which means you are no longer that does that make sense no it Right now, if you make up your mind, you're no longer that guy.
Now you're a new guy. All right.
And the new guy is going to make sure the new Gus is going to make sure that when the things get slow, I'm going to double the fuck down and make sure I push through because I have a big purpose. I have my son watching me.
I don't want him to grow up watching me go hot, cold, hot, cold. I want him to show what it looks like.
I want to show him what it looks like to push through and bridge these gaps when times are tough. And to be honest with you, dude, that's probably the most important lesson that you're ever going to be able to teach him.
Yeah, most definitely. So you got it, bro.
I appreciate it, brother. Yeah, brother.
Well, I appreciate you. I appreciate the call and I appreciate the support.
Thank you, man. Keep doing what you're doing, bro.
I appreciate it. All right.
Take care, guys. Have a good one.
You too. I think that's one of the...
It sounds like it's an awareness thing that people... It is.
But once they get the awareness, bro, see, most people do this unconsciously. Yeah.
And they feel, they can't understand why they're ever making any progress. The fact that Gus has figured it out, even though he's 49, that's still way ahead of most people.
And once you have the awareness and you start to kind of wake up to what it is you've been doing, it becomes easier to fix.

How the fuck do you fix a problem that you're not aware of?

Like if you're telling yourself, hey, this is just the way I am.

I'm built this way.

I go up and down.

I go up and down.

I have trouble finishing things.

That's an identity that you're creating.

Okay.

And so you have to break that identity by realizing that while that might have been who you were when you were not aware of who you actually are. Once you're aware, it becomes easy to fix.
So now you're a new person with a new perspective and new awareness. Yeah, 100 percent.
Let me ask you, what's harder? Is it harder to like to get momentum going or is it harder to keep it going? I think they're both equally hard. But I think what's harder for most people that are not used to go down that path is when you have good momentum and you're executing and you're doing all the things right and it starts to get harder again, I think people have a hard time with that because they perceive that as like external circumstances when in reality, bro, it's internal circumstances.
It's you and your experiences telling you a message in your brain that quite honestly just isn't true. You see what I'm saying? 100%.
Like, dude, once you have the awareness of the issue it be like dude you can't solve a problem that you're not aware of yeah you know and and it's frustrating like gus is probably thinking like fuck dude i'm 49 years old why the fuck am i still like this well dude you're still like that you're not first of all you're not still like that i bet you didn't ask yourself that fucking five years ago or 10 years ago or 20 years ago. You probably just thought because of whatever reason, who your parents were, what your life circumstances are, you know, who your friends are, what you've been told, the information you consume.
You have probably learned that that's the way most people are. And you just think that you have to be that way too.
And's the way it is and that's just not true. We have the, we are in control of most of the shit that is going to determine our outcomes, okay? What we eat, what we drink, the information we consume, how we move, who we surround ourselves with, those five things will give you 80% of what you in your life because you it'll show you that you're in control of all the things yeah that's real man all right well we got our fourth and final question uh for today this is uh another caller we got johnny super that's a cool name johnny super super yeah supa suppa suppa Johnny Super.
That's a cool name. Johnny Super.
Super. Yeah.
S-U-P-A? S-U-P-P-A. Johnny Super Fly Snooker? Supper.
Johnny Super Fly Snooker. You don't even know what that is.
I have no idea. Yeah.
What is that? Everybody knows? Everybody who's intelligent knows. Oh.
You know who that is? Jimmy Super Flyfly snooker i know joe knows no you do too bro he's wwf old school google him up did you know yeah oh you know now yeah all right let me see him let me see never seen that guy my life. Johnny Superfly Snooker.
What's up? Bring him on. Let's check him out.
I guarantee he won't know. I guarantee he's heard it before.
You think so? We'll see. Oh, 14%.
Hello? Hey, Johnny, what's up, dude? this is dj get the heck out of here bro i'm not talking to dj johnson am i yeah we're talking to johnny superfly snooker that's what i heard andy get the hell out of here bro i've been listening to you since 2015 and if you're on the phone with me right now it's not ai this is real no it's real bro no ai it's pretty real what's up dude how are you i'm doing good man listen i don't i don't know how much time i got with you but i gotta tell you right now like you're a big inspiration to what i do thank you um in 20 2015 i left my old career in the corporate business to take on um being an entrepreneur i guess like i was a solopopreneur working for someone, but now I'm running my own company. And I'm at, I've been jogging to your stuff every morning for the last seven years.
That's what's up, bro. I appreciate that, man.
That's, that's why we do this here. Doing good? Yeah, man.
I feel great. I feel great.
I can't believe I'm actually on the phone with you. Holy shit.

Well, what can we help you with, bro? You know, the biggest question I have is, so I'm building a team. I own a mortgage brokerage and I'm building a team.
And as I'm scaling, I'm trying to fit people into the position that I was good at, right? So if I was underwriting or if I was doing sales or direct, whatever it was, I'm filling those positions. But I fill the position and then, you know, they get headhunted or they get, they get poached by somebody else because they, they take my talent away.
Now, is that something I've done wrong because they're paying them more money or they see a better opportunity elsewhere? And then it, it, it, it, it messes me up because there's no chapter on that. And I can't read it in the book.
So my question is like, how do I, how do I maintain the culture in the office with, with all my agents? So they're not in distraught, like, oh my God, we just lost a key player. And like, now how, how are you guys going to help me grow my business? Okay.
Or do I just, or do I just suck it up and go back to that position until I find somebody like, like, you know, like everybody says hire, slow, fire, fast. Like, what do I do? Well, look, first of all, you know, you're right.
There is no book on how to, uh, keep people from moving on. And if you are someone who actually cares about their employees, um, and, and coworkers, you know, that's a hard thing, man.
Like that's something that you never really get used to You know you pour into them You do everything you can to create the opportunities And then you know Sometimes some of these people leave And then you feel like a failure You feel like it's your fault So the first thing is dude You got to realize that Part of this is just the way it goes, okay? Not everybody's going to come and stay at your company forever the way that you would want them to. And your goal as an operator should be to help them develop as much as possible so that if they are to go somewhere else, they can look back and say, dude, working for Johnny was the best thing I ever did.
I learned more than I ever could there. And I'm very thankful for being there.
And if you just approach your people with that mentality, you will prevent losing probably 30% of those people just from that selflessness of the leader actually pouring into people without the expectation of, you know, leverage back on them of trying to keep them to stay. So if you're not doing that, and I'm sure you probably are, um, make sure you double down on the idea in your brain.
Like, Hey, look, and this is, this is in our brains really dude, because we get caught up as an operator between, you know, hey, I want to pour into these people, but hey, you know, I don't want them to leave, so I don't know what to do. And I struggled with that for a long time.
So the way that I was able to reconcile this was to accept the reality that people are going to leave and to understand that that's okay. And my goal is to make sure that if they leave, they look back and they say, damn, dude, I'm really glad that I worked for Andy because I learned a lot and it equipped me in the future.
And then that produces an advocate on the outside for whatever, you know, for, for me or for you, Johnny, to where those people are saying, dude, that's, that's a really good dude. That's the best thing I ever did.
And that's valuable in itself. Um, but on top of that, the, you know, there's a pay thing, right? Like is your pay, uh, where it should be, you know, but even bigger than pay, um, it's culture.
Okay. How are you connecting with the team to the point where they do not want to leave? And this could come down to a few different issues.
Okay. The first one is, you know, what is the future going to be for them staying with you? Okay.
And so you have to make sure that you're not getting complacent in your business and you are constantly growing, or at least you have a goal that's big enough for these people to see their dreams and their goals to come to fruition within your vision. All right.
Um, so if you're not painting that big vision for them and you're not serious about going after it, you know, there's going to be people that come in and they're going to say, well, you know, I want bigger. I want more.
And they're going to go wherever that is. So this is like the the frustrating part of a lot of a lot of operators lives, which is they're doing very well.
They feel good. They've worked really hard to get where they are, but they have trouble maintaining it because they're not continuing to push down the road.
And because they're not continuing to push down the road, they have a hard time keeping people that are highly motivated, highly driven to stay with them. So you have to, you know, this is another thing you need to ask yourself, am I painting the big picture? What does that picture look like? Do my top performers have a vision within that picture to where they can gain everything that they're looking to gain in their lives in that vision? So, you know, sit down, spend some time with that.
And if you need to expand that vision, do it And then make sure that you're communicating that all the time It should become a common core element of your communication When you talk to your team about why it's important to perform at a high level Okay, this is where we're going This is what we're doing This is where you want to. And that's going to be dictated by what you do today.
That's the, the talk track in a five second, you know, summary. Um, and then, and then the last thing, uh, is, you know, how are you personally connecting with them? You know, are you spending the time to get to know them? Are you spending time at all outside of work? Are you doing anything to actually bond with these people so that it's more like a family than it is like a job? And, um, by putting all these things together that we're talking about, you know, uh, a big vision, uh, fair, you know, good pay.
Cause let's be real, dude, the best talent is going to cost the most. That's the truth.
And then how are you doing with your personal interactions and connections with the team? And that's harder to do the bigger you get, but it's still important. And by doing things and, and, and then getting aligned with an overall mission of what the company's about, you know, you're going to get a lot more stickiness from the people that you bring in.
Um, but dude, I got to tell you, bro, like it's never going to be a hundred percent. And I want it to be a hundred percent.
I know you do too. One of the biggest things I've struggled with as an entrepreneur is when I've poured into people.
I've done everything I can for people. I've tried to help them progress.
And they just don't progress or they leave. And it makes me feel like I failed as a leader.
Yeah, that's the worst part. The bad part right there is how I feel after.
Yeah, bro. It's, it sucks because if you were on, you were an unethical leader and you just didn't give a fuck, you wouldn't care.
You'd be like, all right, bring the next guy in. But you know, this is just the hard part of being an ethical entrepreneur and actually caring about other people is that when they leave, it's going to hurt.
But I found, you know, that the way to minimize that hurt is to accept that that's a reality. And then to know that I poured into them as much as I could and gave them the opportunities that I had available with the skills that I had available to help them be the best that they can.
And dude, I got to be real with you. That probably started for me about, you know,

six, seven years ago.

And, you know, since then, the people who have left,

I've made, for the most part, I'd say in way upper 90%,

98, 99% of people I've remained really close with,

really good friends with, have tremendous relationships with.

And it's been a lot easier for me to deal with that part you know what i'm saying just taking it outside of work yeah yeah for sure you there oh geez um we lose you no no i'm just lost for words you know so a part a part of me feels like I am given that and I'm pushing the culture and trying to bring people to the next level. Like, you know, I'm not, I'm not coming down in my, in the level of what I give.
I'm actually trying to step up and give them more because I put so much pressure on myself. Yes.
Well, right. So go ahead.
Yeah. No, I'm just saying like, I listened to what you guys say.
It's like, I can't run at 60 degrees because they're at 60 degrees. I got to run at 90.
That's it. And get them to come up to my level.
That's it. And bro, also remember, dude, when you run at that pace, not everybody wants to run at that pace.
Some people. No, they don't.
That's the hardest. That's the hardest part, though.
I know. What do you do with these? What do you do with them? What do you do? Unfortunately, they have to learn on have to learn on their own dude because what happens is you know there's only a certain percentage of people that really want to run hard towards a cause and if you're a business operator that has big goals big mission and opportunity we would naturally think like well who the fuck wouldn't want to do this we got fuck, we got the most opportunity that any company could ever have.

I know,

but why do I focus on the ones that are like,

I don't like,

why am I focusing on them so much and not the guys at 90 and the guys at 90

are saying,

yo,

spend more time with me.

Well,

spend more time with me.

And I'm like,

I know I got it.

I want to help these guys at 60.

Well,

why do I do that?

Why,

why is that like that?

Well,

you got to understand human psychology.

Okay.

If you spent more

time with the 90s, do you know what those

guys at the 60s would do?

They'd become 90s.

No. So they could get your attention.

So

your guys are actually right.

So make that shift then.

Yeah, absolutely, bro. Reward the people

who do the shit you want. Help

the people that are on the lower level and guide them and say, if you want this you got to get to this level and they you'll you'll be surprised but your employees are giving you a very uh important indicator which is you know hey man uh we're out here doing exactly what you say and you're not giving us any time, but you're giving these guys time and they're just dragging us down. So dude, it's just like on the internet, right? Like a lot of these personalities, all they talk about is the people that hate them and they never give any credit to the people that actually love them.
And then the people who actually love them get disenfranchised because they don't get any love from the people they're supporting. So if you really want those 60s to go to 90s, the best possible way is to treat the 90s the way that the 60s actually just want to be treated and then showing them that they will get that treatment when they get to the 90.
I mean, look, that's just the reality of the game. And our nature, because we give a shit, is to look at people who are at the 60 level and say, bro, this guy's got all the potential.
He's got all the tools. He's got all the ability.
He can do this. And then us going and trying to get that out of them.
But, dude, a lot of times you can't force someone to progress when they're not ready to progress. And sometimes dude, unfortunately they have to wash out of your system, a place that actually cares and then go out there in the real world and figure out that no one actually gives a fuck about them.
And then they start to appreciate what they have with you. And you know, that that's happened a number of times in business for me where I've had people who were frustrated who went through a hard spot who thought that this wasn't for them they went out in the real world and realized holy shit nobody cares about me out here yeah and then they they they come back and do when they come back they're different people they become top top performers.
It's a big heart thing. It is.
But, dude, you want to have a big heart than not. You're going to win more by having that big heart that he has and that I have than you are going to lose.
But behind closed doors, that big heart hurts. I know, bro.
When no one's around. I know, brother.
But listen, you got to understand, you're not going to bat a thousand, dude. You know what I'm saying? Like fucking, you got 300 in the fucking major leagues.
You're going to be in the hall of fame. And you're making the hall of fame.
I know. That's right.
So just remember that, bro. It's not you.
That's the nature of the game. Do the best you can do it with the right intent.
When those people leave, just understand that's a part of their life. Don't take it personally.
And then, you know, honestly, you know, you're going to be fine, dude. It's just the game, man.
And it's a hard thing. And you're right.
There is no book for that. You know, and you know what really sucks about it, bro, is that people assume that, you know, business owners or entrepreneurs get some sort of joy out of firing people or some shit.
It's like, no, dude, it's the worst part, dude. It's the most dude.
The first time I had to fire someone, I fucking cried. I cried for like three hours afterwards cause I felt so bad about it.
So yeah, I'm with you. Yeah, bro.
I'm with you, dude. But listen, don't change that.
Just that just change a little bit of your techniques remember what i said get focused on that culture and that purpose and uh you're going to create some more stick stickiness the the longer you do it the better you get at it too so keep that in mind you know what i'm saying you're still you know you're still pretty young in the process so yeah you know we fast forward another 10 years dude, you're going to be teaching other people how to build cultures in their company. So, uh, that's the goal.
Yeah. My opinion here is that you're doing everything right.
And you're just struggling with something that is the reality of what we have to struggle with as business owners, which is losing people that we see potential in that we care about. And, uh, and dude, unfortunately that's just not something we could control all the time.
We can do all these things we talked about and make it better, but you're still going to have that. And it's, it's dude, you can't let it eat you up.
It happens to me every day. It happens every day.
And I do everything I fucking can bro. And it still sucks.
So, you know.

Well, you're an inspiration, man.

I appreciate you a lot.

Well, brother, I appreciate you.

And thanks for supporting us

and supporting the show and everything.

I won't stop.

Yeah, dude, don't.

And we, well, we can't.

It's our duty.

But go out there, bro.

You know, dig in and just kind of,

when these things happen,

just understand, man, like it's just part of the game okay all right all right yes sir i wow what can i do for you just go out i mean this is this is over now go out and win remember bro we have all these young people looking up to us uh we have all this culture's fucked up you know go out and be the best you can and teach these other people that work for you, build the best culture that you can so that they can take it home. And, uh, you know, it's going to be entrepreneurs that fix, fix the culture in this country.
So, um, you're already doing, you're already doing it. Like when you say, what can I do? You're already doing it.
So just go do more of that and keep doing it. Right.
Oh, my goodness. All right.
No one's going to believe me that I just talked to you. They're not going to even believe me.
Look, I'm going to say you're full of shit. Oh, my goodness.
I don't care. I know.
My heart knows that. Thank you, guys.
Thank you, DJ. Thank you, Andy.
I look forward to hearing you guys more, man. All right.
Thanks, Johnny. Take care, bro.
Take care, guys. Thank hard part dude it is i was i was thinking about it too it's like you know it's like no matter even how good you are there's always going to be another company that's doing something better that's going to be more desirable for yeah i mean it's part of it i mean listen dude hall of fame players play for different teams all the time.
You know what I'm saying? And, you know, I really empathize with him because I've never been someone who, I mean, unless someone does something immoral or unethical, like stealing or whatever. That's different.
That's different. But, like, when people just make a decision that they want to move on, it's hard not to take that personal because you take it as they don't believe in you you know what i'm saying yeah and um when the reality they don't believe in themselves and you believe in them more than yeah yeah look there's lots of reasons but at the end of the day man all we can do is all we can do and if you're doing all you can do you can't go home and feel bad about it you got to wish them the best and and when they call and they say hey you know answer the phone you know

i'm saying and be there for them and and dude it's just right it's so simple dude it's just like

really just being about being a good dude yeah you know what i mean that's real well guys andy

that was four hell of a way to start a monday yeah guys all right let's go out let's uh let's

kick some ass this week and we'll see you tomorrow on CTI

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