From Stuck to Scaling: Transformative Advice for Entrepreneurs

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What's up, everybody? This is Russell Brunson. I just got off the last One Funnel Away Q&A call, and I had so much fun um it was amazing so um I thought you guys would like to join in and listen in there were three or four really deep questions I think had practical applications that'll be specifically applicable to you and your business and I think that as you listen through this there's gonna be some gold for you so I'm really excited a couple other things to note the one funnel away challenge we are changing the pricing structure and raising the price here in the very, very near future, probably within the next 14, 21 days or so.
Right now, you can go to onefunnelaway.com, and for $100, you get the entire One Funnel Away Challenge, and you get 90 days of ClickFunnels for free. So if you're not a member yet, go in there.
If you're already in ClickFunnels, you have a chance to be on these Q&A calls and ask me and Trey Llewellyn different questions. And so make sure you go and participate.
Don't miss that stuff. It's happening and it's a perk of being a ClickFunnels member.
So I want to share a Q&A call with you guys. This one was so good and there were so many just interesting, cool topics that are so universal.
I want to share them with you. So with that said, hope you guys enjoy this Q&A call and we'll talk to you all soon.
In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online.
My name is Russell Brunson and welcome to the Marketing Secrets Podcast. Good evening.
Good afternoon, everybody. Sorry about that.
Super zoom. Let's go over here.
There we go. Now we're humans.
Good morning. Good evening.
Good afternoon, everybody. Dante here along with the Mr.
Russell Brunson. There we go.
Oops, other side. It's inversed.
Great to be back with you guys today. So excited to round the week out.
Before we get into it, I'm going to hop right to Russell. We already have questions lined up, and I'm excited to get to those.
And a couple cool ones in the chat. If we have time to get to those, I'm certainly excited to do that.
I have one quick announcement in the future. I'm going to be really pre-producing these sessions.
I want to do every single thing. Excuse me, I swallowed a frog.
I want to do every single thing in my power to make sure these sessions are impactful, that they help you move the needle, that every single week we are taking a step closer to our goals and the things we want to accomplish. So on that note, please feel free to fill out the forms.
There's a form for all expert questions, and I use that form tremendously to line everybody up and get these questions squared away. So I know you guys have a lot of great questions.
I just want to put that little bug in your mind. As a reminder, fill out the form.
I'll get with you next week, and you'll see how everything rolls out. On that note, Russell are we today my man doing so good i mean the fact that we're like 32 33 ways days away from fhl is always exciting and uh and yeah i'm i'm doing awesome man i'm excited we just had a really big fun funnel uh funnel building planning meeting right before this and so yeah what more could you want in life build funnels talk about fun best.
I'll tell you what more I could want. I could be in that meeting next time.
Peanut butter and jelly sandwich over here. I'm just playing.
Hey, let's have a great time today. First, I want to bring up Dr.
Abby. Here we go.
How are we, Dr. Abby? Good.
Just got the kids here with me. Sorry about that.
That's okay. I'm playing in the snow right now.
Love it. Well, thank you for taking my question and great to meet you, Russell.
Love your stuff. I can say that I've spent over 20 grand on different coaching programs and nothing has been as useful as what you taught me.
So thank you. You've changed my life.
So I'm a dating coach for women and I offer a one-on-one coaching program that hasn't been selling. And I learned a lot from you, from Myron Golden and just trying to up my selling game, but now I'm running into the issue of not getting enough traffic.
And so my goal right now is to work on a better offer that's lower ticket that people can like enter into. And one of the things that I've found from funnel hacking other coaches is they're teaching women how to like upgrade their online dating profiles and things like that um learning about their attachment style these are all things that I do as well but the problem I'm running into is my audience doesn't want doesn't want that they don't want to learn how to use dating profiles properly they don't think it's possible they don't believe there's quality men out there and so my question is how do what do i sell to people who don't want what i want to sell well um that's a that's a great question i mean there's two things there's two different ways one is like you change we're selling number two is you change who you're attracting, like who you're going after.
My question is, what do you want? Like what, what gets you most excited? What do you want to sell? Is that what you want to sell? It's just the audience doesn't want it or, or you're kind of in between. I, so what I really want to sell is really just how to upgrade women's online, like not only getting up, upgrade women's dating in general for women who want marriage.
So I am a developmental psychologist by training, and I studied identity development in grad school. And so I'm all about becoming and how to become the person you need to be.
I went through divorce myself, and going through that made me realize I could apply what I'm learning in psychology to myself. And that's how I was able to upgrade my own dating was by becoming who I wanted to be and attracting better men, both in person and online.
And so that's what I want to help women to understand is that the power is within you to change who you're attracting and what you're putting out. And I'm open to different ideas for an offer.
I'm just not sure yet. Like what women are telling me they want is to learn how to meet better men.
And I'm like, well, you can learn how to meet better men as a toddler. Learn how to meet better men online, but they don't want to do that either.
So should I just focus on the in-person, how to meet people in person? I think it's – how do I explain it? So I ran – a decade ago, I ran into a similar problem with my business. So I – I'll tell you a story.
Hopefully, it will of tie some things together, but I remember I w I was like learning all this marketing stuff and I loved it and I could teach everything. I was really good at doing product launches and email marketing and SEO and PPC and, and all different things.
I remember going to an event and, and there are all these speakers on stage and stuff. And someone asked me like, okay, what do you do? I'm like, Oh, I do it all.
I can do this, this, and this. Like, but what do you do? I'm well, I can do all of them.
And they're like, oh, okay. And then they went and that person would hire Jeff Walker to do product launch.
I'm like, I can do product launch too. But he's the guy that does that.
I think he's the best in the world of that. And so for me, it was tough because I was like a jack of trades.
I could do all the things really, really well, but because I did all things, no one knew me for anything. And so a decade ago is where I was like, the thing that I love the most of this entire game is the funnels.
Like I love funnels. I'm obsessed with funnels.
And so I transitioned to like, I'm only going to talk about and teach and do funnels. Right.
And then all of a sudden, like Russell became the funnel guy. But then when someone came into my world, I'm the funnel guy.
But then inside of there, what do I do? I'm teaching me how to use a funnel through to product launch. I'm teaching my right copy.
I'm teaching how to do that like, I still do all the things, right? I'm still teaching all the things, but they know me for a very specific reason. Um, like people, I meet them on, I meet people airport.
I'm like, Hey, you're the funnel guy. Like I'm known for that thing.
Right. But I can do all the things I want to do.
So for you, I think the key is like, for you, it's like, you have the ability to do online, offline pro like all this stuff, right? And that's all great, but you need to differentiate yourself as like, and your background is that is amazing right um the fact you have that degree they have the understanding you went through it yourself and you're now applying the psychology to the date like that's a really interesting thing and i don't know the dating market that well i have friends that play in it but i don't know how all the pieces of it but i assume that's a unique thing that you have that people don't have yeah i think I think so. It's two parts.
One is I'm a psychologist, but also I became a Christian while I was dating too. And so learning that like seeking God first was also what brought my husband to me.
So for me, it's the blend of science and things. Okay.
That's insane. So that is your thing.
Like you're, cause it's like psychology, Christian, dating, that, that overlap with those three things is your unique, unique thing nobody else has, right? I think that's the message you come out. And then when someone comes into your world, then you can show them all the different things.
But I'm not leading with that, right? I don't lead with the fact you got to write a headline or you got to have to do SEO optimization. I don't need any of that stuff.
I'm like, you just need a funnel. You want to funnel away.
So if you, it's like, hey, I'm speaking to Christians who are in the dating world, who are struggling. And I teach you how to use psychology and your faith to find the dream person you actually want.
And like, that's the message you go with and attract the people. And then you can give them all the other things.
But the core message you got to put out there is that like that intersection of those three things is really fascinating. So I plan to do the weekly perfect webinar to bring people in and then offer them this four hour workshop.
Number one is that four hours too long. And number two, like what then should I be teaching them in that workshop? So you're selling a four hour workshop.
So four hours is never too long. My workshops are like five days.
Well, uh, people will,

you know,

the length doesn't matter as much as like the,

what they're getting at the result.

Right.

So the end goal is like,

what's the result somebody actually is looking for.

And then what's it take you to deliver that result?

And so,

you know,

I wouldn't,

I was telling you,

I would never say it's a far workshop.

Like we're going to teach you guys how to do this thing.

This is the result you're going to get.

And then later it's like the way we get the result.

It takes four hours.

Maybe it's four days.

Maybe it's, you know, whatever that looks like matters less as much as the, the result you're going to get. And then later, it's like the way we get the result, it takes four hours.
Maybe it's four days. Maybe it's whatever that looks like matters less as much as the result.
And then what price point did you want to sell that at? I'm thinking like $97. And I'd be offering also like a refund.
Like if you don't get 10 times the value out of this, then you can request a refund. Okay.
I need you to dramatically raise your prices too. Because if you're going to do a webinar, if you're selling a $97 thing on a webinar, it's going to be hard to pay for ads and things like that, right? And you look at the dating market, people are selling things for a couple of hundred dollars up to a couple of thousand dollars and beyond.
I have friends who the dating market, they take people on dates and and they charge them 30 40 000 to fly out for a weekend and go dating there's a lot of there's a lot of pain in that market a lot of a lot of stuff like that like what would somebody pay to find their dream person like right right and so you think about that like like i would look like how do you develop something that's worth a thousand dollars like that'd be that'd be what i'd be looking at and then okay you know and it doesn't matter if if it's four hours or if it's a course or it's a whatever that thing is it's just the result that you're getting somebody is to find their their partner that's worth everything someone's life right that's like the most important decision most important thing and so it's understanding how to value that and then doing a webinar that explains what you're doing and then from there putting putting somebody into it as russell's talking talking about that, the other side of the sales aspect too is don't forget about opportunity costs. What's it worth to you? But also what's it gonna cost you if you don't find that spouse? What is the actual cost to you if you do not do that thing? Great way to find it.
And Dr. Abby, I have a really quick question for you.
Have you gone through the One Funnel Away Challenge yet? I have. Yeah, beautiful.
Yeah. So on day four, we go over the Ask campaign.
Have you done the Ask campaign to your audience yet? Not formally, but I was getting, so I was running Facebook ads with another coach several months ago. And through those ads, I got one-on-one like coaching calls.
Like I would, I would offer them a free blueprint call. And through that, I got a really good sense of what my audience is looking for.
Awesome. If, if, if I would still encourage you to run that ass campaign, you know, because like Russell did it well.
That's how, that's how ClickFunnels was formed in case you guys haven't. Are you cool if I share this story, Russell? Yeah.
Okay. Here's how ClickFunnels was formed gang.
When Russell had the idea for ClickFunnels and he got with Todd and they partnered up and it was like, yeah, let's go do this thing. Do you think they built the entire software before launching? Absolutely not.
They hit the list. They hit the list and said, Hey guys, we're thinking about doing this thing.
Would you be interested in it? And they let the list respond to them and then built the things

that the list wanted. We get that backwards far often.
And you're doing a great job having a

customer mindset and customer first, right? But far too often, we think about, oh, this would be

cool. I would like this.
But who cares what we think? As business owners, we need to become

obsessed with what our customers think. I would really still encourage you to run that ass campaign.
The more data you're getting from customers really just helps piece all the puzzles together. And Russell, would you agree that that's one of the main things we can do to really craft a perfect offer? For sure.
The more you, the more you get to know your audience, the better. I remember having this conversation with, uh, Caitlin Polin who built up lady boss, this, you know, 30, $40 million business.
And I asked her like, like how she gets ideas, how she writes copy, how she does stuff. She's like, I just go in my community.
I listen to what all the women are saying. And then from there they, they write the copy for me.
So it's like the more that you're doing, the more you're in the minds of the customers understanding the more, I mean, honestly, if you guys want to know the evil motivation of why I do live Q and A calls every week with you it's 100 to hear you guys talk about your problems because for me it's like ah that's what that's how they're saying this is interesting like this is how i keep my my own self like i keep my pulse on the market and what everyone's struggling with because otherwise you know things shift and markets change everything's different so um yeah the more you can you can be consistently you know i'm 20 22 23 years in the business i'm still doing this because I'm still trying to understand what my customers want. So yeah, the more you can, you can be consistently, you know, I'm 20, 22, 23 years in the business.
I'm still doing this because I'm still trying to understand what my customers want. So yeah, it's a, it's a lifetime, lifelong thing.
And Dr. Abbey brought up a really great question too.
I'd love to hear your mindset on this, Russell. How do you feel about pricing, right? We have this formula and you say, raise your prices, but because of really ad costs too, it's going to be hard to be profitable on a $97 webinar.
And if you're going to run a perfect webinar, Dr. Abbey, that's going to be about an hour and a half presentation where you're going to follow that formula.
So Russell, how do you feel like, what does your mind go to immediately? Do you think typically, do you say, how do I raise my prices for this product? Or would you say, well, maybe I should run a five minute perfect webinar and then I can do it for a $97. What's your mind on that? So for me, I'm looking at what's the, what's the, what's the level of the pain, right? The more pain someone's in, the more, the more you're typically going to charge for something, right? And you're dealing with people who have the number one thing in our lives is our relationships, right? Our, especially our, our, our, our partner, right? Like that's the most important relationship we have.
And like, there's a lot of pain there. So like the bigger, the bigger, the, the problem, the more you can charge, but also it's like, um, when people don't pay, they don't pay attention.
Like if I go and I buy a $27 book on how to fix my marriage, I may read, I may not read it, but if I invest $18,000 to to a two-day workshop in Jamaica with my wife, which I did, we went there every single session. We focused.
We studied. We practiced.
We paid attention because it was $18,000 for us to go to this two-day retreat, right? And so it's like there's the differences. You're going to get people who you can help more, people who are going to pay more attention, better results, better case studies.
In fact, it's interesting in my business, it's, it's fascinating to me. Like, um, you know, people that buy a free book, like the success rates really, really small, right? People who pay $250,000 by a mastermind group, 100% success rate.
Nobody's not had success. Everybody's businesses, right? Cause they're just there.
Someone writes me a check for a quarter million dollars. They show up, they pay attention.
They don't, they don't fight back, but I'm trying to tell you, they just, they do the things. And so the more you're able to charge, the better you'll be able to serve your clients as well.
And, um, you know, same thing. If you get, you get 50 clients at 97 bucks and you made five grand, you're like, this is a lot of work for $5,000, but you get the same amount of clients, a thousand bucks.
Like, this is worth it. I can dedicate time in my life.
This can be my career. I can, like, it changed the whole dynamics of everything for you.
So I would definitely look at that. And like I said, the fact that, you know, what's the opportunity cost? Like, like Dante said before, like, what's the opportunity cost them not fixing that relationship? Like it's years of misery.
It's all sorts of like, there's so many things that come on the backside of that. You know, with Stacy and Paul Martino, not same business, but, but similar, like they, they're in our minor circle and they deal with, uh, relationships like husband and wives and things like that.
Right. And they were having the same problem.
Like, how do we charge, you know, $20,000, $25,000. And it's like, they're like, we're not teaching how to make money.
There's no return on their investment. And the question was like, well, if somebody gets divorced, how much does that cost them? And it's like, well, half, half of everything, right.
Which could be hundreds of thousands of dollars. You know, it's like, you frame it like that.
It's like, oh, pay $25,000 to not lose half of everything and your happiness and your like, that seems very inexpensive now. So it's just how you frame it.
And the perfect webinar will teach you how to frame it correctly and that kind of stuff. But those are the things I'd be thinking through when we figure out the pricing.
That is super helpful. Thank you.
Yeah, no worries. And everybody else listening, raise your prices as well.
So many positive things will come from that. 100%.
And if I may be, you guys let me know in the chat, yes or no. You guys okay if I ask a selfish question really quick? Get selfish, Dante.
You're the best wingman ever, Dante. so oh geez, he's going to make you blush.
Come on now. Uh, so when it comes to, I have a four hour workshop, a three hour, a two hour, a one hour, a seven hour, an eight hour, whatever it is, would you be marketing that as an hour timeframe or would you just say one day? Oh, for sure.
Yeah, I do one day. Um, Like you'll get my, so we have a $10,000 coaching program and there's six like events.
One's a three hour, one's a five hour. But I say it's like six one day virtual events to get you from here to the result, right? And that's as far as I, as deep as I go during the selling part of it.
I don't go deeper than that. So yeah, four hours seems like a lot or seems overwhelming, but it's just like, hey, we have a virtual event or a live event, whatever.
We have an event that's going to, the goal of this event is from the beginning to end is to get you from here to here and that's the result you're going to get. So I would never, while, like while they're in the, I'm selling it, I wouldn't even talk about how long it is.
I'm just talking about the results. There's this event.
It's insane. It changed people's lives.
You can go from here to here. Like Tony Robbins, when he sells UPWw he doesn't tell you it's like four 18 hour days and you're gonna be tired because we go to like four in the morning and then you get three hours of sleep and i'm back because no one would sign up for that right it's like he's like we're gonna unleash the power within you're gonna walk on fire it's gonna change your life you're gonna leave like a new person like yeah and then you show up you're like we're not going to bed till four in the morning and wait to be up by six.
What? That's not a selling proposition very well. Awesome.
Love that. Dr.
Abby, thank you for those questions. Really appreciate it.
Go implement. And we'll look forward to getting back with you soon.
Awesome. Great to meet you.
Thank you both so much. Bye.
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All right. So good.
What a start to the day. Let's bring up Katie.
I hope I pronounced that right. Hey, Katie.
Hey, Katie. Hey, yes, you have.
So, yeah, Russell, i'm a little starstruck you're live you're not recorded right now it's me yes so very nice to meet you and dante you always set the tone so thank you i am i am currently in prime mover so dr ab out. That, I think, is the direction you're looking to go.

Yes.

And through Prime Movers, I stumbled, of course, into Core Secrets.

And I think it was there in one of your videos.

It was at the tail end.

And you mentioned rather quickly, if you are dipping into a market that nobody is in, get out.

And then you just moved on to something else.

And I'm like, whoa, wait. You totally owe me a refund if that's the case.
I am a previous field manager for a home warranty company. So I managed technicians out in the field.
And I stepped away from my physician in order to actually teach them what they were paying me to teach them at a level that they could actually learn from. So I'm inside the home service arena, but now I'm dipping into that bucket and I'm going further down that funnel into companies that either want to work with home warranty companies or companies that currently do work for home warranty companies and struggle.

So I'm the first here.

I Googled it.

I searched everywhere.

There's nobody else doing what I do.

If previous field managers were poached,

they were poached by a company to be their home warranty liaison.

So now I'm going one to the masses. Okay.
And I do still believe that the Dream 100, I'll be able to dip into the bigger bucket and then weed out my others. But what I was really concerned about is why you said what you said.
Yeah, because the hardest thing to do, the most expensive thing to do is to build a market from scratch. Right.
Yeah. So it's not necessarily, they need someone else selling the same thing you're selling.
It's more so like, has the market already been gathered? Like, is it easy for us to target and to find those people? You know what I mean? You're right. And it's actually not because what I have realized is my current, who I'm actually selling to today are the current field managers that I left because they're the ones saying, my guys are still struggling with this.
My guys are still struggling. Can I send them to you? I'm like, yes, please do.
So my bucket is actually, my dream 100 right now only consists of current field managers.

But I'm not getting the sign off from management to say, you know, Katie's going out and making money off our backs because we didn't do our job well. You know, that type of thing.
You don't want to hear that yet. So I am still thinking that I do need to go where the masses of home service companies are.
And there are plenty of Facebook pages and podcasts and things like that. Yeah, because that's the key is like finding the traffic first, right? That's what most people get backwards.
And so it's hard. For example, when I launched ClickFunnels a decade ago, whatever that was, there was no like funnel world that I could be like, hey, everyone is into funnels.
Here's some cool things. So we had to create a new market.
But to do that, we had to find existing markets, right? So we found the business opportunity market. We found the direct response market.
So we found these markets that were already existing. And we came in there and we were fishing out of there to go and build this new world of funnels, which now has become this huge thing.
Right. But, but the hardest thing, the most expensive is to build the market.
So that's, that's kind of my context why I said that it's just like, if nobody's doing this, it's hard to do it. Right.
So if you're, if you're in there though, it doesn't mean they, you have to have someone selling the same products. Like how do I get access to those people? That's the hardest part of any businesses.
How do I get access to them? And so you're probably right. I don't know that business well enough to understand how all the intricacies work but yeah if it's going to be really hard directly there then it's like it's like for me it's like there were a couple people who talked about funnels a decade ago but it wasn't many and they were small so i could have like i could have pulled out one or two fish from there you know it was going to a tangential market where the the customers the same customer that's already been established, I can plug into and start pulling people out quicker.

So if you,

that's what I'll be looking at,

which it sounds like what you're already thinking is like those bigger markets,

you can be able to plug into there.

And I think you're,

I think you're right on,

on how to,

how to execute that.

Perfect.

Perfect.

Well,

quick shout out to Jordan and prime,

in prime movers.

Ask him about yesterday's morning meeting and give him the photos after he tells you. It was bomb.com.
Okay. And then tell him that Russell said that I'll choke him out next time I see him.
Okay. Jordan's a wrestler as well.
Yes. Thank you guys.
Appreciate it. Thank you, Katie.
All right. I love my job.
Hey, let's hop over to john he has a cool question hey john hey dante hey russ thanks so much for having me um so i came on a few months a few months ago i've been in these calls a bunch i had to miss the last few just life's been crazy but crazy good um i realized i think i need to redo my offer. So I help players.
I help high school basketball players get recruited to play college basketball. And I think my offer stinks right now.
Basically, I've helped over 200 athletes get to the college level, over 100 to the Division I full scholarship level, some making NIL, some making over half a million dollars in NIL. I thought it made sense to sell a thousand dollar course, but the more I think about it, the less I think it makes sense.
The dream outcome is getting recruited, not learning how to be a better recruit. It's I need to sell you on getting recruited.
So I've been working with this family one-on-one charging 1500 per hour. And I think that that could become the whole business.
I could probably even raise the price because there's another person in the basketball information space that's selling their course on building confidence on the court for $3,000. And he's making money.
And I feel like that's just, you know, it's a good offer. Don't get me wrong, but I'm getting you to college.
I feel like that's a bigger sell. And so I just, I wanted to just ask like any ideas, any thoughts, any anything you guys had really like, I feel so not lost, but behind.
Yeah. I think, I think you're in a right spot though.
Like I just think about my daughter. So my daughter's soccer player.
She's, um, she's going through that right now. So she would never for infinity dollars actually watch a course about how they do that.
You know what I mean? But we did have recruiters who managed to turn and then then we had paid them a couple i don't know i think three thousand dollars and they they were like an active recruiting agency who was like finding coaches for an interview and talk you know and that kind of a thing and like so that was like something was very easy for us to buy um and very cool for her because then she's just getting there and coaches are contacting us through her you know her through us and stuff like that she's talking and, and so I do think that's probably, yeah, with all the success you've had, any of those people, have any of them bought a course and gone through it? Anyone that I worked with? No. Like that's, I mean, that's why I realized I'm like, this is a horrible idea.
I'm trying to sell a course to people that don't want to do a course. I'm trying to, I've got high school basketball.
I don't think if you did want to do a course, it's almost like you creating a business opportunity.

Like, let me teach you how to start helping recruits.

That could be a business opportunity.

If someone would want to go through the course to learn that skill set

so they could go do what you're doing.

But yeah, I think for at least student athletes, myself and my kids,

it's hard enough to get my kids to study anything.

Let alone that part, you know.

I've had great success with the coaching calls. Like every player that I've had on a call has shown up, been locked in, been ready to go.
How old is your daughter, by the way? She's a senior next year. That is the appropriate age to be working with a recruiter.
You paid $3,000? I. I'm going to just steal that, honestly.
That's interesting. And on that note, funnel hack, right? I want everybody, I want everybody to know this, and I'm going to be doing a lot of cool sessions with you guys next week, and one of the sessions is going to be a live funnel hacking session because this is the core of who we are and Russell made that our identity

for a very specific reason.

John, go find every recruiter out

there. Go see exactly what they're doing.

Find what works, what doesn't work. Plug it into your system.

Did you

go through NCSA or did you use someone

else, Russ? So I'm looking right now

actually trying to pull up what the company is.

Thank you.

NSR.

NSR-inc.com That what the company is. Thank you.
Oh, my God. NSR.
NSR.

NSR-inc.com.

That's the company we paid.

Awesome.

NSR-inc.com.

I'm going to take a big look at them.

Thank you so much.

I really appreciate it.

Tell them you're a young girl trying to play soccer,

and then your daughter is.

Go funnel hack them.

Watch the process.

I'll shave my beard, and I'll grow my hair out. I'm sure it'll, I'm sure it'll pass really well.
Oh man, thank you so much. No worries, man.
Good luck with that. Keep us in the loop as months go on.
Awesome. And I know what happened.
Go ahead, please. I said one thing about funnel hacking.
A lot of times we always think like, how do I do the same thing in my space? But it's like, maybe it's not things, maybe, you know, basketball, maybe some basketball, but like looking at tangential things like, Oh, soccer or rugby or, you know, what are other things doing? I, people all the time are like, I can't find anyone who's doing a webinar in the blah, blah, blah market. I'm like, well, do you see people doing webinars in other markets? Like, like look at those, like it doesn't have to be the exact same market for, to make sense for you.
It's just like looking at the process, like how are other people doing this similar process? So, sorry, I cut you off. No, I'm sorry.
Russell, you never apologized to me again. I'm sorry, I cut you off.
But I know we say it like kind of funny, like, hey, go say I'm a high school girl and I'm doing this. No, I hope everybody will go do that, right? Go to that competitor's page.
If I had to venture to guess, I would say they're probably running an application funnel on the front end where you can fill out some quick information about yourself. Go say you're a high school girl and then go do it again and say I'm a high school boy.
And then I play all the different sports. Go fill out 17 forms because guess what comes on the back end of that? The email sequence.
You got the business. Go build it for yourself.
Model what works. This is so good.
Let's keep moving. Ron is going to be next.
Welcome, Ron. How are we? Ron the super ninja.
That's right. Professional super ninja.
Hopefully, let's do this. When I get to Comic Club, maybe we can go roll.
Sound good, Russell? That's fair to you. I'm in.
I love it. I love it.
You're going to win. I just, I just, I just, I'm going to keep it real.
I feel like you should be like the president of like the Midwest, like potato gun entrepreneur, wrestler, like you were. I got them all.
You got every stereotype checked and I love it. Also, just want to say I've been in many coaching programs, super, super genuinely appreciate.
I know you have everybody praising and just been on here once and thought before. We just really appreciate the content is way better than anything else out there.
So I just really, really appreciate that. So in a nutshell, I have a martial arts product that is, in essence, it's a chore management tool for martial arts schools.
And it's based off retention. and so how it works is that parents assign chores to their kids and the kids play it in a little video game.
And the only way that they can progress in the video game is by doing the chores to the parents. And then guess what? It tells the martial arts instructor that they've done the chores at home.
So the martial arts can kind of instructor can kind of be like Santa Claus for January to November and have the influence. And the biggest thing with ClickFunnels, I had this amazing blue ocean product, but I didn't know how to do it.
And I was making pie over Christmas and we were making a pie. And I actually like said to both my kids, they're like 20 and 25.
And I said like, dude, I just realized like I had the world's best pie filling. But ClickFunnels is my crust.
I never had the pastry on how to do this. And so I just super, super appreciate for the pastry recipe, for lack of a better word.
So now my question is, I also look at it as like, my product's very similar to ClickFunnels. It's super niche.
It's super blue ocean. But ocean but it's also very similar so i look at am i better to have my squeeze page into my blind offer i think i've listened to i've consumed a lot of content russell so far the blind offer of like the top way to grow your martial arts school in 2025 and it's not more facebook ads um doing a booth at your farmer's market and that sort of thing i think the weird the weird new way that, yeah, I love the word weird in ads.
It works so good. Awesome.
The weird new way. Perfect.
So do I go with that and then go to my perfect webinar? Or do I do kind of like the click funnel, whereas you have the video that lands and then that links to a free trial? and then the i see your back end is to just offset your cost is the one funnel away challenge to get people to take the challenge to onboard and so i'm positive you've tested both of them so which one what's the point of what you're selling at yeah listen let me tell you what else i did my price $3,000, my offer. So I have a joint venture already set up with a massive marketing company or largest consulting company.
And I booked that. I booked the presentation with one of their execs before I had my offer done.
So I may or may not have spent two full days up till 2, 3 in the morning,

stop by stop your 10X presentation. So if you watch it, there may be some similarities.
It feels similar. So that's my – that is – it's – price points is $199 a month, $299 a month, $399 a month.
or did a full offer stack that had a $12,000 value and have trainings and other courses and loads of different things. Even did the sandwich stack.
I noticed with your offer stack, you have higher ticket, medium ticket, low ticket, medium ticket, higher ticket, like that. And so that was $3,000 for that.
So I can do it either way. Or I also just thought about like, if they're in on the onboarding for the $100 free trial and get you onboarded, then that's like, hey, you might as well jump in over and do this because I'm going to give you my Dojo World for free, just like you give ClickFunnels for free if you do this.
So it's kind of a no brainer. I just, I don't know whether the low barrier offer for SaaS is good.
And the other thing with our product is schools that use our product, their students stay an average of 57 days longer. So 57 days times if it's $150 a month and you have 150 students, which is the average, that's $5 a day.
So even just with that, you multiply it all out, it's going to put roughly $47,000 into their pocket. So hey, do you want to spend $3,000 to get $47,000? That's better than Tesla stock right now.
So that's kind of that. But I just didn't know how to communicate that.
And so we're doing lots of that. And then I'm going to start posting a video day every day, a little bit nervous, but it's going to happen.
I'm starting out with that. And I also have a question about that is like, do you like the idea of how should I have Sunset Ron Curran as my personal brand and then have my dojo world? Or should I just do them both together? Because I noticed you have Russell Brunson and ClickFunnels are separate.
Do you like that? Is that the better approach? Hey, you asked like 20 questions. Let's pause.
I'm going to knock them out. Sorry.
I'm excited. And I appreciate you.
I appreciate you. So a couple of things.
I, I'm a big fan of two brands. The business brand and the, and the personal brand, personal brand will out-convert the business brand every single day.

But the business brand is good because that's like – the goal is like using personal brand to build a business brand.

But even right now, if I click on this post something versus Russell, I get way more engagement.

It's just that people connect to people.

But over time, I can't ever sell Russell, right?

So it's like using the personal brand to build the business brand. So having to –, having to, but all your ads, all your, everything, all your posts will be coming from the personal brand.
Um, that's the, that's the one that people connect with the most. Does that answer that question? Yes.
Awesome. Love it.
Thank you. I'll come back.
So your other question was like, okay, what's the best is that a trial page is a, so the answer is yes. So I have, I have multiple things because people convert different ways, right? So if you you go to clickfunnels.com, there's the 14-day trial.
Like that's there. People expect that, especially if someone like – if I get media or TV or something like, what's ClickFunnels? And I go – if they go to – we used to have – it used to be web at our registration page.
People get confused by that, right? So we have that there. It's homepage.
It's always there. It takes people directly into one of the trials, into continuity.
So like that's there, but we don't pay for ads there. Like it's, it's just a black hole.
If I spend money on ads, I just lose all the money. Like it's not for ads.
It's for people organically coming and finding me. They hear about me.
They come over there. And like, that's what's happening there.
What I pay ads to then is, I don't know if you've gone through the linchpin stuff yet, but it's a webinar registration page. Thank you page.
We have a trial for the thing. And then the webinar I sell for your version of $3,000 version of the thing.
And like, that's, that's where all the paid ads will go through. In fact, our newest funnel, I shouldn't be saying this because it's not live.
It'll be going live. It's mostly live.
If you want to funnel hack what I'm doing, this will, I feel that's part of your story. I feel like I shouldn't do this.
and then it'd be like, yeah, so lean in closer. This, this offer,

like we're literally going to be rolling it out. I think next week.
So it'll work out. But if you go to the last secret.com, you'll see this.
So this is where I will see it works. I bought, I bought it.
There's a new funnel there. So this is the funnel.
I want you to funnel. So if you go to the last secret.com, we're about to roll this out.
And my goal is by, by the end of March, to be spending a million dollars a month on this funnel. So this is where all of the money will be going into.
So they register for a free webinar. Thank you page.
There's the thank you page MIFCI. So thank you page trial.
And then on the webinar, I'll sell the yearly version of it. And so that's like what I would model for you if I was going to go and do a high ticket thing.
Or sorry, to do something gonna be paying and driving growing through ads okay so to summarize go clone the last secret funnel yeah and then also have my website is now just kind of a landing trial page that converts to basically my landing in essence clone the last secret for my webinar and then clone ClickFunnels as my organic webpage.

Yep.

And then for traffic, video, personalized video production, personal brand video production, and cold outreach.

Cold outreach from the personal brand, I assume, as well is better conversion.

And then just start asking, like, hey, what's the toughest thing about being a martial arts instructor? I know what it is. It's retention.
Like it's, everybody is driving their car with the heat on full and the windows are down and they're like, why can't I heat up? I'm like, that's why. So good.
My stories have gotten, I've watched a lot. I really, really appreciate you.
I really appreciate you. Okay, that is awesome.
I don't want to take a minute. Hopefully other people found some benefits of that as well.
And then I assume this is just on the same feed live every time. I'm excited to be here.
I'm excited. Just like I said, I cannot thank you genuinely enough.
Both of you, Dante as well, last time was on us. Just love how you bring the energy.
So thank you so much. Go continue changing everybody's life that you talked to today, guys.
Thanks so much. Do the same, Ron.
Appreciate you, Ron. All right.
See you later. Awesome.
Oops, sorry. A little early there, Ron.
That was great, though. Really appreciate you.
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See you out for details. Okay, let's keep it moving.
It's 1237. We should have time for maybe one or two more.
And just a quick reiteration why Ron said that.

I know we have a lot of new challengers, and I do apologize.

I blasted right through the intro today, and I didn't welcome you, and I didn't set the tone.

Welcome, everybody.

Welcome, 37 minutes in. I very much apologize to that.

But just so you guys know, on these expert sessions, I have two rules.

Number one, expert questions only.

If you're an e-com, this is not the session for that. Number two, please make sure all questions asked are questions beneficial to everybody.

A rising tide raises all ships. So to avoid the selfishness, those are the two simple rules.
On that note, let's hop over to Sarah. Hi, Sarah.
Hi. Can you hear me? Loud and clear.
Yeah, cool. I wanted to ask you a kind of strategy mindset question, actually.
It was very hard for me to find how to prepare a MIFG and to do all that from a high ticket offer. And I realized one thing that I was over estimating my clients.
it took them more time than I thought it would take. So they would stay anyway.
They would stay with me two or three years. And actually, I renew everything every year, so they are happy to stay.
It's a kind of natural continuity, but I'd like maybe to organize it. I've tried to organize it with certifications and two or three levels of certification that would give them a reason to stay.
And I realized also that I kind of was, when I tried to make a MIVGI and to make a trial.

It's hard for me to,

it's a very small community and a very small group for now.

So this is weird for me to have someone coming and then maybe leaving.

And Cisa,

I don't know how to try. What's the price of one in your community?

It's almost 5,000 euros a a year and these are for teachers uh who are either trying to leave or to get better at what they do thinking that one day they might live and use that also um so the question is you're trying to create a miff key to get people into that, but you're nervous about just that people are coming and canceling and it might ruin them. Yeah, it would be a mess.
I mean, we have a great community. They come in, they say, I just welcome them and I stay with them and it's very personal.
So if I have to do that, I'm going to be overwhelmed by people coming in and going outside so uh yeah i kind of have yeah what if you created like a lower level of your community that's like a 97 month one and then that's where you bring these people into and you're nurturing them and send trying to send them into the five thousand dollar one eventually eventually. You know what I mean? Yeah.
Except I'm alone to do what I do. So I'm afraid to be overwhelmed with everything.
Well, there are two options then. Number one, don't do it, which is a totally acceptable answer.
Or number two, hire somebody. Yeah.
If you are finding one of the people who are in your community who love you and think you're the coolest person in the world and say, hey, I'm looking for two mentors or one mentor for a smaller community of, you know, for beginners. And I bet you wouldn't have to pay him.
You just say, hey, be part of this thing. You can be mentors for the smaller community.
You can come in and just share stuff. And then they could, you know, you have other people run the whole thing for you.
But also, no, you don't have to do either. You don't have to do a MIFC.
Like if you have a good process working it's just how do you how do you keep scaling what you have now you know okay that's nice there's a lot of different ways to skin the cat and we get to kind of choose what we want to we want to focus on it but you shouldn't do anything that doesn't fit with what you want to do like you don't want to do it don't do it i want to do my homework okay okay i think i'm gonna leave it and i'm gonna see uh that the the thing is the certification will help me to get my uh certificated people to go and then be my coach actually so i can confide them to my people because i'm very exigent and i want them to be very good in what they do okay i'll do that i'll keep on doing that okay thank you so much all right next up we have ray coach ray how we doing hey how's it going uh hey russell uh first of all i just want to say thank you very much for everything you guys do uh dante you're phenomenal the whole team at click funnels is phenomenal Even your support people have been so gracious in helping me on certain things. And I resonate a lot with like your background.
That's why I love what you guys do because I'm a very ADD person. I had to write my question on the right-hand side on the chat just so I can remember it because I knew I was going to forget it by the time you said you called my name.
But yeah, so I'm a highly technical person. I'm a technical consultant.
I come from high ticket. So every client is usually like a $250,000 client that I get.
But the reason why I went into ClickFunnels was because when I went to Funnel Hacker Live, like I saw the people walking across stage that made, you know, that was two comic book winners. And the thing is, I had spent eight years to make two two commas in my business.
And these people were doing it in a year, you know, and so I'm sitting there like, OK, I need to change something. So I jumped into, you know, ClickFunnels and I've been trying to build my my funnels and stuff like that for the business.
And because I'm doing high ticket and I and by the way, of course Secrets off the chart, phenomenal. Thank you.
You freaking like, like, it was an aha moment.

Course Secrets was an aha moment on the frameworks, because I couldn't necessarily understand how to

build out my frameworks. And that was an amazing course for that.
So, so I went through that. And

so now I'm trying to do that. I'm trying to build out the course, the frameworks, everything.
The

problem I'm having is, like, every time I have a framework in mind and I start working on it because of my ADD and shiny object syndrome, I start to like expand the concept of it.

So it goes from like, oh, because there's this one video.

You're just like, just do these five steps.

Like these are your five steps.

That's your framework.

Like just stick with these five steps.

And then I started going down that process and I ended up like now I had 10 steps. You know what I mean? And so I just kept expanding.
So there's two questions. It's like, you know, coming from like, I'm trying to help e-commerce people who are trying to automate e-commerce to where they have to work less in their business.
So basically, I'm trying to teach them how to put the systems together,

but also do like a do with you.

It's like a do it yourself with a do with you type situation.

And I'm just having trouble figuring out like how to put that together because normally you guys talk about doing a MIFC.

And I've tried the MIFC thing, but I can't seem to get anyone to take the MIFKey. I have social media posts out there.
I'm doing all those kinds of things. And I'm just having trouble with trying to get people to take the MIFKey to get into the funnel.
And at the same time, I don't know if maybe I'm going too broad again, or should I stick to just what I was originally thinking of? I know it's kind of abstract questions. I hope.
Two sides of the MIFCI side. And there's also like the content side.
Which side do you want to kind of dive into first? So I guess we could dive into the MIFCI side because I think that's probably more. Actually, Ray, if you don't mind, let's dive into the content side.
Okay. Because if you guys aren't familiar, MIFCI follows Russell's linchpin methodology.inchpin is amazing and fantastic but just to stick to ofa right so so you can have actual implementation right now also we said mifky we're having a hard time i don't want you to struggle let's let's do this then we can work on mifky once this is rock and roll and sound cool okay awesome i'm trying to find yeah okay well pretend like i'm holding three books.
I have another book called.com secrets. So this is, so I'm similar.
Like my, my, um, my frameworks. Yeah.
There we go. So Dante's got the other one.
So when I first, when I first sat down first, I'm doing this like.com secrets was like, I'd been speaking and trying to teach these things. And I've sat down, I'm writing a book and train these frameworks.
And like the first outline of.com secrets was like, it was insane. And I went to and tried to write the whole thing.
And then the book was like, it was, it had like everything in my head, but it was kind of like squampus and all over the place. And it was just like a lot.
And it was funny. I remember hearing an interview with, um, uh, it was like Ryan holiday and, um, anyway, two, two, uh, Tim, Tim Ferriss and talking about other books.
And I said, yeah, we usually it like a 2 000 page book and then we rip out 1500 pages in the 500 page book left over like the best thing is all if you throw away so i remember going to the original.com secrets manuscript and i was like oh and so i pulled out like half of the book and it was like break heartbreaking i'm like this is like my baby okay now fast forward 10 years later what's crazy is the two things i pulled out of the book became expert secrets and then traffic secrets. So like those frameworks, they were so essential in my head because in my head, like you have to know all this stuff.
But I pulled them all out and then I had just the book that was like, hey, here's the funnel stuff you need. Then here's the story stuff you need.
Then here's the traffic stuff you need as opposed to trying to put them all in one spot. And so I think a big part of it is like, you know, it doesn't have to be five steps or 10.

I mean, 10 might be perfect.

It doesn't matter.

But just also realizing that sometimes for us, we're so obsessed with all of our frameworks, our things.

Like we want to make sure they have everything.

We want to like shove everything down their throat versus what are the things they need at this step in the journey, right?

And just figuring out those, putting those things together and then being okay with like, okay, it's just coming, but it's not part of this.

It's over here, but this is what you need right now in this moment of the interaction with you as a customer. You know what I mean? In fact, it's funny.
We used to do events. We just, I did these three-day events.
This is way back, man, pre-ClickFunnels. We do these three-day events and I would give them every, again, every framework I knew in three days.
And people are like, at the end, they're like, this is so good. And no one ever did anything with so, um, I started transitioning.
I remember it was hard for me because I was like, as an educator, I wanted to give people everything. We shifted our events where we went back and I figured out what are the most important things they need to know? Not whether I want them to know what they need to know.
And I just did one day of that. And then day number two went through and we did exercise to reinforce the day number one, day three did exercise to reinforce day three or the day one again.
And came left like this was amazing and then they actually did the things i was like oh okay i gotta stop trying to give everything right now and just like what are the things they need right now in this part of the journey like those are the frameworks and then you know upsells or different events or next thing is where the next pieces will come right like oh fair right now it's amazing but it's it's it's the frameworks people need at this phase right after that, you need to come to the online event and become a prime mover. That's the next set of frameworks.
Then I get to join me in a circle, which is the next set. And then Atlas is the next set, you know.
So it's just kind of in your mind thinking through that, like, OK, this is someone brand new coming to my world. What are the things that they need right now to get a result? Not everything they need, but what are the things they need to get a result? And then that's what you focus on initially.
Does that make sense? Yeah. Yeah.
Cause I have, cause so I started off with like, this is how you build an e-commerce store. Like just like very basic because I'm looking at it from a technical perspective, like not from the go find a product.
And this is basically like, this is how you can quickly build the e-commerce store. And then like the next step in the process is like, now this is how you build out your automated messaging and all that kind of stuff to make it run like a well oiled machine.
So it sounds like what you're saying is maybe I should start with just, this is how you build out your store. Yeah.
And then make that the first launch. And then, you know, from there, uh, you know, Hey, after they've signed up there, they, Hey, by the way, later on, I'm going to have a whole nother thing to take you even further.
The store's done. Now, next step is jump into, you know, in they've signed up they're like hey by the way later on i'm gonna have a whole another thing to take you even further the store's done now next step is jump into you know in college does all the time history 101 the history 102 the history you know like that's how that's how us as humans learn so it's line upon line precept from our precept as we're as we're growing together you know i think for sure that'd be that's the idea my guess i haven't seen your miff keep my guess is your miff probably has multiple things too where they're like yeah versus like very specific like hey you're gonna get this one thing this one strategy yeah miffles are supposed to be useful but incomplete like how to make something that's like oh that's cool but it's not everything it's just it's useful but incomplete where it's like okay I need that thing that seems exciting that gets somebody in the door yeah my miffy has like the five functions of an e-commerce business not necessarily like these are the steps to start your business, right? So it's far more – has a lot more content.
So I get it. Yeah, so probably that's the issue is it's overwhelming because it has too much information.
Yeah, my MIFK is – it's funny because like when I start teaching MIFK is the biggest problem people have is they're all trying to take their big courses and giveaways in MIFK. I'm like, no, no, no, MIFK is not a course.
And MIFK is like one sexy, exciting thing that's like, ah, I need that.

That's so cool.

I don't know what that – I need that thing, right?

And then the thing that they're attaching it to, like the course or the continuity

or whatever that is, that is like what's complete.

MIFK is just like this irresistible offer.

It's like going to the grocery store and they have the free samples.

You're like, I want to try one of those so bad.

You're like, okay, I'm going to try it. And're now you're in the process you know awesome awesome yeah by the way just a quick thing your developers are phenomenal uh from a technical perspective uh your developer your uh api documentation was phenomenal i actually taught someone in the facebook group how to how to integrate their third-party tool into your api because the the api is so simple to use and and the and how they designed it it's easy to just if you know development and software you can just easily integrate the clickfunnels into anything so it's pretty cool it's funny that's one of the big reasons why you built the new clickfunnels because the original clickfunnels classic didn't have api stuff didn't work because we hadn't thought about the where 2.0 we built with knowing that's what we wanted to go and so it it was thought through well, which is anyway.
So that's awesome. Thanks for telling me that.
Makes me a day. Yeah, it's awesome.
Thanks. Appreciate it.
Yeah. Thanks, Ray.
You got it, Ray. Thanks for the question.
Our director of API, his name is Rich, and I'm definitely going to clip that out and send it over to him. Oh, he's going to love it.
Rich is passionate about API and building it in a way that you guys can do everything you need. We have a powerful, powerful API.
So really appreciate you sharing that. Russell, it's 1250, man.
I know your schedule. Thank you so much for all the time.
It is a blessing to be able to share it with you every single Friday. Really appreciate you.
Dante, awesome hanging out with you as always. And everybody here, thank you guys so much for letting me come play in your playground for a couple hours or an hour or so.

I really enjoy it.

I think next week I should be back.

So hopefully we'll see you guys all again next week.

And I'm going to pass it back over to Dante to keep running with you guys.

And all right, you guys, don't forget, you're just one funnel away.