From Stuck to Scaling: Transformative Advice for Entrepreneurs

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Speaker 6 What's up, everybody? This is Russell Brunson. I just got off the last one funnel away Q ⁇ A call and I had so much fun.

Speaker 6 It was amazing. So I thought you guys would like to join in and listen in.

Speaker 6 There were three or four really deep questions that I think had practical applications that'll be specifically applicable to you and your business.

Speaker 6 And I think that as you listen through this, there's going to be some gold for you. So I'm really excited.
A couple other things to note.

Speaker 6 The One Funnelway Challenge, we are changing the pricing structure and raising the price here in the very, very near future, probably within the next 14, 21 days or so.

Speaker 6 Right now, you can go to onefunnelway.com and for a hundred bucks, you get the entire One Funnel Way Challenge and you get 90 days of ClickFunnels for free. So if you're not a member yet, go in there.

Speaker 6 If you're already in ClickFunnels, you have a chance to be on these Q ⁇ A calls and ask me and Trey Llewellyn different questions. And so make sure you go and participate.
Don't miss that stuff.

Speaker 6 It's happening and it's a perk of being a ClickFunnels member. So I want to share a Q ⁇ A call with you guys.
This one was so good.

Speaker 6 And there are so many just interesting, cool topics that are so universal I want to share them with you. So with that said, I hope you guys enjoy this Q ⁇ A call and we'll talk to you all soon.

Speaker 6 In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online.

Speaker 6 This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets podcast.

Speaker 7 Good evening, good afternoon, everybody. Sorry about that.
Super zoom. Let's go over here.
There we go. Now we're humans.
Good morning, good evening, good afternoon, everybody.

Speaker 7 Dante here, along with the Mr. Russell Brunson.
There we go. Oops, other side.
It's inversed. Great to be back with you guys today.
So excited to round the week out.

Speaker 7 Before we get into it, I'm going to hop right to Russell. We already have questions.

Speaker 7 Lined up and I'm excited to get to those and a couple cool ones in the chat.

Speaker 7 If we have time to get to those, I'm certainly excited to do that i have one quick announcement in the future i'm going to be really pre-producing these sessions i want to do every single thing excuse me i swallowed a frog i want to do every single thing in my power to make sure these sessions are impactful that they help you move the needle that every single week we are taking a step closer to our goals and the things we want to accomplish so on that note please feel free to fill out the forms there's a form for all expert questions and i use that form tremendously to line everybody up up and get these questions squared away.

Speaker 7 So I know you guys have a lot of great questions. I just want to put that little bug in your mind as a reminder, fill out the form.
I'll get with you next week and you'll see how everything rolls out.

Speaker 7 On that note, Russell, how are we today, my man?

Speaker 6 Doing so good. I mean, the fact that we're like 32, 33 days away from FHL is always exciting.
And

Speaker 6 yeah, I'm doing awesome, man. I'm excited.
We just had a really big funnel, funnel building planning meeting right before this. And so, yeah, what more could you want in life?

Speaker 6 Build funnels, talk about funnels. It's the best.

Speaker 7 I'll tell you what more I could want. I could be in that meeting next time.
Peanut butter and jelly sandwich over here. I'm just playing.
Hey, let's have a great time today.

Speaker 7 First, I want to bring up Dr. Abby.
Here we go.

Speaker 7 How are we, Dr. Abby?

Speaker 8 Good. Just got the kids here with me.
Sorry about that.

Speaker 7 That's A over 8 months out there playing in the snow right now. Love it.

Speaker 8 Well, thank you for taking my question. And great to meet you, Russell.
Love your stuff.

Speaker 8 I can say that I've spent over 20 grand on different coaching programs and nothing has been as useful as what you've taught me. So thank you.
You've changed my life.

Speaker 8 So I'm a dating coach for women and

Speaker 8 I offer a one-on-one coaching program that hasn't been selling. And I learned a lot from you, from Wyron Golden, and just trying to up my selling game.

Speaker 8 But now I'm running into the issue of not getting enough traffic. And so my goal right now is to work on a better offer that's lower ticket that people can like enter into.

Speaker 8 And one of the things that I've found from funnel hacking other coaches is they're teaching women how to like upgrade their online dating profiles and things like that, learning about their attachment style.

Speaker 8 These are all things that I do as well. But the problem I'm running into is my audience

Speaker 8 doesn't want that. They don't want to learn how to use dating profiles properly.
They don't think it's possible. They don't believe there's quality men out there.
And so, my question is:

Speaker 8 what do I sell to people who don't want what I want to sell?

Speaker 6 Well,

Speaker 6 that's a great question. I mean, there's two things, there's two different ways.
One is like, you change what you're selling. Number two is you change who you're tracking, like who you're going after.

Speaker 6 My question is, what do you want? Like, what gets you most excited? What do you want to sell? Is that what you want to sell? It's just the audience doesn't want it, or you're kind of in between.

Speaker 8 So, what I really want to sell is really just how to upgrade women's online, like not online dating, upgrade women's dating in general for women who want marriage. So,

Speaker 8 am a developmental psychologist by training and i studied identity development in grad school and so i'm all about becoming and how to become the person you need to be i went through divorce myself and going through that made me realize like i could apply what i'm learning in psychology to myself and that's how i was able to upgrade my own dating was by becoming who i wanted to be and attracting better men both in person and online and so that's what i want to help women to understand is that like the power is within you to change who you're attracting and what you're putting out um and i'm open to different ideas for an offer i'm just not sure yet like what women are telling me they want is to learn how to meet better men and i'm like well you can learn how to meet better men

Speaker 8 that's a toddler

Speaker 8 learn how to meet better men online but they don't want to do that either so should i just focus on the in-person how to meet people in person

Speaker 6 i think it's i think it's um

Speaker 6 How do I explain it? So I ran a decade ago, I ran a similar problem with my business. So I'll I'll tell you a story.
Hopefully it'll kind of tie some things together.

Speaker 6 But I remember I was like learning all this marketing stuff and I loved it and I could teach everything.

Speaker 6 I was really good at doing product launches and email marketing and SEO and PPC and all different things.

Speaker 6 I remember going to an event and there were all these speakers on stage and stuff and someone asked me like, okay, what do you do? I'm like, oh, I do it all.

Speaker 7 I can do this, this, and this.

Speaker 6 But what do you do? I'm like, well, I can do all of them.

Speaker 7 And they're like, oh, okay.

Speaker 6 And then they went and that person would hire Jeff Walker to do product launch. I'm like, I can do product launches too.
But they're like, but he's the guy that does that.

Speaker 6 He's the the best in the world of that. And so for me, it was tough because I was like a jack of all trades.
I could do all the things really, really well.

Speaker 6 But because I did all the things, no one knew me for anything. And so a decade ago is where I was like, the thing that I love the most of this entire game is the funnels.
Like I love funnels.

Speaker 6 I'm obsessed with funnels. And so I transitioned to like, I'm only going to talk about and teach and do funnels, right? And then all of a sudden, like, Russell became the funnel guy.

Speaker 6 But then when someone came into my world, I'm the funnel guy. But then inside of there, what do I do? I'm teaching how to use a funnel through a product launch.
I'm teaching how to write copy.

Speaker 6 I'm teaching how to do S, like, I still do all the things right I'm still teaching all the things but they know me for a very specific reason like people I meet them on I meet people airport all the time like hey you're the funnel guy like I'm known for that thing right but I can do all the things I want to do so for you I think the key is like for you is like you have the ability to do online offline pro like all this stuff right and that's all great but you need to differentiate yourself as like and just your background is fat is amazing right um the fact you have that degree that you have the understanding you went through it yourself and you're now applying the psychology to the dating Like, that's a really interesting thing.

Speaker 6 And I don't know the dating market that well. I have friends that play in it, but I don't know how all the pieces of it.
But I would assume that's a unique thing that you have that people don't have.

Speaker 8 Yeah, I think so. It's two parts: one is I'm a psychologist, but also I became a Christian while I was dating too.

Speaker 8 And so, learning that, like seeking God first, was also what brought my husband to me. So, for me, it's the blend of science and data.

Speaker 6 Okay, that's insane. So, that is your thing.
Like, you're because it's like psychology, Christian, dating, that overlap of those three things is your unique unique thing that no one else has, right?

Speaker 6 I think that's the message you come out. And then when someone comes into your world, then you can show them all the different things.
But I'm not leading with that, right?

Speaker 6 I don't lead with the fact you got to write a headline or you got to have to do SEO optimization. I don't need any of that stuff.
Mike, you just need a funnel. You want to funnel away.

Speaker 6 So if you, it's like, hey, I'm speaking to Christians who are in the dating world, who are struggling, and I teach you how to use psychology and your faith to find the dream person you actually want.

Speaker 6 And like, that's the message that you go with. And it'll attract with people.

Speaker 8 And then you can give them all the the other things right but um but the the core message you got to put out there is that like that intersection of those three things is really fascinating so i plan to do the weekly perfect webinar to bring people in and then offer them this like four-hour workshop number one is that four hours too long and number two like what then should i be teaching them in that workshop

Speaker 6 so you're you're selling a four-hour workshop

Speaker 6 so four hours is never too long my workshops are like five days or

Speaker 6 People will, you know, the length doesn't matter as much as what they're getting, like the result, right? So, the end goal is like, what's the result somebody actually is looking for?

Speaker 6 And then what does it take you to deliver that result?

Speaker 6 And so, you know, I would, you know, I was telling you I would never say it's a four-hour workshop, like, we're going to teach you guys how to do this thing. This is the result you're going to get.

Speaker 6 And then later, it's like the way we get this result, it takes four hours. Maybe it's four days.
Maybe it's, you know, whatever that looks like matters less as much as the result.

Speaker 6 And then, what price point did you want to sell that at?

Speaker 8 I'm thinking like 97,

Speaker 8 And I'd be offering also like a refund. Like if you don't get 10 times the value out of this, then you can request a refund.

Speaker 6 Okay. I need you to dramatically raise your prices too.

Speaker 6 Because, especially if you're going to do a webinar, like the

Speaker 6 if you're selling a $97 thing on a webinar, it's going to be hard to pay for ads and things like that, right? Yeah.

Speaker 6 And so, and you look at the dating market, people are selling things for, you know, a couple hundred dollars up to a couple thousand dollars and beyond.

Speaker 6 Um, I have friends who, the dating market, they take people on dates and they charge them like thirty, forty thousand dollars to fly out with per weekend and go dating with them.

Speaker 6 There's a lot of, there's a lot of pain in that market, a lot of, a lot of stuff like that. Like, what would somebody pay to find their dream person?

Speaker 7 Like, right a lot, right?

Speaker 6 And so, you think about that, like, like, I was like, how do you develop something that's worth a thousand dollars? Like, that'd be, that, that'd be what I'd be looking at.

Speaker 6 And then, okay, you know, and again, it doesn't matter if it's four hours or if it's a course or it's a whatever that thing is.

Speaker 6 It's just the result that you're getting somebody is to find their, their partner. That's worth everything in someone's life, right? That's like the most important decision, the most important thing.

Speaker 6 And so it's understanding how to value that and then doing a webinar that explains what you're doing. And then from there, putting somebody into it.

Speaker 7 And as Russell's talking about that, you know, the other side of the sales aspect too is don't forget about opportunity cost.

Speaker 7 You know, what's it worth to you? But also, what's it going to cost you if you don't find that spouse?

Speaker 7 What is the actual cost to you if you do not do that thing? Great way to frame it.

Speaker 7 Yeah.

Speaker 7 Oh, and Dr. Abby, i have a really quick question for you have you gone through the one phone away challenge yet i have i

Speaker 8 yeah so on day four we go over the ask campaign have you have you done the ask campaign to your audience yet not formally but i was getting so i was running facebook ads with another coach several months ago and through those ads i got one-on-one like coaching calls like i would deliver i would um offer them a free blueprint call and through that i got a really good sense of what my audience is looking for

Speaker 7 Awesome. If, if,

Speaker 7 if

Speaker 7 I would still encourage you to run that ass campaign. Okay.
You know, because like Russell did it. That's how, that's how ClickFunnels was formed.

Speaker 7 In case you guys haven't, are you cool if I share this story, Russell? Yeah.

Speaker 7 Okay. Here's how ClickFunnels was formed, gang.
When Russell had the idea for ClickFunnels and he got with Todd and they partnered up and it was like, yeah, let's go do this thing.

Speaker 7 Do you think they built the entire software before launching? Absolutely not. They hit the list.
They hit the list and said, hey guys, we're thinking about doing this thing.

Speaker 7 Would you be interested in it? And they let the list respond to them and then built the things that the list wanted.

Speaker 7 We get that backwards far often.

Speaker 7 And you're doing a great job having a customer mindset and customer first, right? But far too often, we think about, oh, this would be cool. I would like this.
But who cares what we think?

Speaker 7 As business owners, we need to become obsessed with what our customers think. I would really still encourage you to run that ass campaign.

Speaker 7 The more data you're getting from customers really just helps piece all the puzzles together. And Russell, would you agree that that's one of the main things we can do to really craft a perfect offer?

Speaker 6 For sure.

Speaker 6 The more you get to your audience, the better. I remember having this conversation with Kaylin Poland, who built up Lady Boss, this $30, $40 million business.
And I asked her

Speaker 6 how she gets ideas, how she writes copy, how she does stuff. She's like, I just go to my community.
I listen to what all the women are saying. And then from there, they write the copy for me.

Speaker 6 So it's like, the more that you're doing, the more you're in the minds of the customers understanding, the more.

Speaker 6 I mean, honestly, if you guys want to know the evil motivation of why I do live Q ⁇ A calls every week with you guys, it's 100% to hear you guys talk about your problems.

Speaker 6 Because for me, it's like, oh, that's what, that's how they're saying, this is interesting. Like, this is how I keep my own self.

Speaker 6 Like, I keep my pulse on the market and what everyone's struggling with because otherwise, you know, things shift and markets change and everything's different.

Speaker 6 So, yeah, the more you can, you can be consistently, you know, I'm 20, 22, 23 years in the business. I'm still doing this because I'm still trying to understand what my customers want.

Speaker 6 So, yeah, it's a lifetime, lifelong thing.

Speaker 7 And Dr. Abbey brought up a really great question, too.
I'd love to hear your mindset on this, Russell.

Speaker 7 How do you feel about pricing? Right. We have this formula and you say raise your prices, but because of really add cost too, it's going to be hard to be profitable on a $97 webinar.

Speaker 7 And if you're going to run a perfect webinar, Dr. Abby, that's going to be about an hour and a half presentation where you're going to follow that formula.
So, Russell, how do you feel?

Speaker 7 Like, what does your mind go to immediately? Do you think typically, do you say, how do I raise my prices for this product?

Speaker 7 Or would you say, well, maybe maybe I should run a five-minute perfect webinar and then I can do it for a $97. Well, what's your mind on that?

Speaker 7 So, for me, I'm looking at what's the, what's the, what's the level of pain, right?

Speaker 6 The more pain someone's in, the more, the more you're typically going to charge for something, right?

Speaker 6 And you're dealing with people who have the number one thing in our lives is our relationships, right? Our especially

Speaker 6 our partner, right? Like, that's the most important relationship we have. And like, there's a lot of pain there.
So, like, the bigger, the bigger the problem, the more you can charge.

Speaker 6 But also, it's it's like um when people don't pay they don't pay attention like if i go and i buy a 27 book on how to fix my marriage i may read i may not read it but if i invest eighteen thousand dollars to go to a two-day workshop in jamaica with my wife which i did we went there every single session we focused we studied we practiced we like we paid attention because it was eighteen thousand dollars for us to go to this two-day retreat right and so it's like there's the differences like um you're gonna get people who will uh who you can help more uh people who are gonna pay more attention better results, better case studies.

Speaker 6 In fact, it's interesting in my business, it's it's fascinating to me. Like, um,

Speaker 6 you know, people that buy a free book, like the success rate's really, really small, right? People who pay $250,000 for my mastermind group, 100% success rate. Nobody's not had success.

Speaker 6 Everybody's business is great because they're just there. Someone writes me a check for a quarter million dollars.
They show up, they pay attention.

Speaker 6 They don't, they don't fight back, but I'm trying to tell, you know, they just, they do the things. And so, the more you're able to charge, the better you'll be able to serve your clients as well.

Speaker 6 And, um, you know, same thing. Do you get, you get 50 clients at 97 bucks and you made five grand, you're like, this is a lot of work for $5,000.

Speaker 6 But you get the same amount of clients at $1,000, you're like, this is worth it. I can dedicate time in my life.
This can be my career.

Speaker 6 I can, like, it changes the whole dynamics of everything for you. So I would definitely look at that.
And like I said, the fact that, you know, what's the opportunity cost?

Speaker 6 Like, like Dante said before, like, what's the opportunity cost of them not fixing that relationship? Like, it's years of misery.

Speaker 6 It's all sorts of, like, there's so many things that come on the backside of that.

Speaker 6 You know, with Stacey and Paul Martino, not same business, but, but similar, like they, they're in our minor circle and they deal with relationships, like husband and wife's and things like that, right?

Speaker 6 And they were having the same problem. Like, how do we charge, you know, $20,000, $25,000? And it's like, we're not teaching how to make money.
There's no return on their investment.

Speaker 6 And the question was like, well, if somebody gets divorced, how much does that cost them? And it's like, well, half, half of everything, right? Which could be hundreds of thousands of dollars.

Speaker 6 You know, it's like, you frame it like that. It's like, oh, pay $25,000 to not lose half of everything and your happiness.

Speaker 6 That seems very very inexpensive now. So it's just how you frame it.
And the perfect webinar will teach you how to do how to frame it correctly and that kind of stuff.

Speaker 6 But those are the things I'd be thinking through when we forget with pricing.

Speaker 8 That is super helpful. Thank you.

Speaker 6 Yeah, no worries. And everybody else listening, raise your prices as well.

Speaker 6 So many positive things will come from that.

Speaker 7 100%.

Speaker 7 And if I may be, you guys let me know in the chat, yes or no. Are you guys okay if I ask a selfish question really quick?

Speaker 6 Get selfish, Dante. Someone said that you're the best wingman ever, Dante.
So.

Speaker 7 oh, geez, you're going to make you blush. Come on now.

Speaker 7 So, when it comes to I have a four-hour workshop, a three-hour, a two-hour, a one-hour, a seven-hour, an eight-hour, whatever it is.

Speaker 7 Would you be marketing that as an hour timeframe, or would you just say one day?

Speaker 6 Oh, for sure. Yeah, I do.
One day,

Speaker 6 like you look at my, so we have a $10,000 coaching program, and

Speaker 6 there's six like events. One's a three-hour, one's a five-hour.
But I say it's like six one-day virtual events to get you from here to the result, right?

Speaker 6 And that's as far as I, that's as deep as I go during the selling part of it. I don't go deeper than that.

Speaker 6 Saying, yeah, four hours seems like a lot or seems overwhelming, but it's just like, hey, we have a virtual event or a live event, whatever.

Speaker 6 We have an event that's going to, the goal of this event is from the beginning to end is to get you from here to here. And that's the result you're going to get.
So I would never,

Speaker 6 like, while they're in this, the, I'm selling it. I wouldn't even talk about how long it is.
I just talk about the results. There's this event.
It's insane. It changed people's lives.

Speaker 6 You can go from here to here.

Speaker 6 Like Tony Robbins, when he sells UPW, he doesn't tell you it's like four 18-hour days and you're going to be tired because you go till four in the morning and then you get three hours of sleep and I'm back because no one would sign up for that, right?

Speaker 6 It's like, he's like, we're going to unleash the power within. You're going to walk on fire.
It's going to change your life. You're going to leave like a new person.
Like, you're like, God.

Speaker 6 And then you show up. You're like, we're not going to bed till four in the morning.
And we have to be up by six. What? You know, like, that's not a selling proposition very well.

Speaker 7 Awesome. Love that.
Well, Dr. Abby, thank you for those questions.
Really appreciate it. Go implement and we'll look forward to getting back with you soon.

Speaker 6 Awesome.

Speaker 8 Great to meet you. Thank you both so much.
Bye.

Speaker 7 You got it.

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Speaker 7 All right.

Speaker 6 So good. What a start to the day.

Speaker 7 Let's bring up Katie. I hope I pronounced that right.
Hey, Katie. Hey, Katie.

Speaker 10 Hey, yes, you have.

Speaker 10 So, yeah, Russell, I'm a little starstruck. You're live.
You're not recorded right now.

Speaker 7 It's me.

Speaker 7 Yes.

Speaker 10 So very nice to meet you. And Dante, you always set the tone.
So thank you.

Speaker 10 I am,

Speaker 10 I am currently in Prime Movers, so Dr. Abby, check that out.
That I think is the direction you're looking to go. Yes.

Speaker 10 And through Prime Movers, I stumbled, of course, into core secrets. And I think it was there in one of your videos.
It was at the tail end.

Speaker 10 And you mentioned rather quickly: if you are dipping into a market that nobody is in, get out.

Speaker 10 And then you just moved on to something else. And I'm like, whoa, wait,

Speaker 10 you totally owe me a refund if that's the case

Speaker 10 um I am a previous field manager for a home warranty company so I managed technicians out in the field and I stepped away from my position in order to actually teach them what they were paying me to teach them but at a level that they could actually learn from so I'm inside the home service

Speaker 10 arena, but now I'm dipping into that bucket and I'm going further down that funnel into companies that either want to work with home warranty companies or companies that currently do work for home warranty companies and struggle.

Speaker 10 So

Speaker 10 I'm the first here.

Speaker 10 I googled it, I searched everywhere, there's nobody else doing what I do.

Speaker 10 If previous field managers were poached, they were poached by a company to be their home warranty liaison. So now I'm going one to the masses.

Speaker 6 masses okay

Speaker 10 i and i do still believe that the dream 100 i'll be able to dip into the bigger bucket and then read out my others but um what i was really concerned about is why you said what you said

Speaker 6 yeah um because the hardest thing to do the most expensive thing to do is to build a market from scratch right yeah um

Speaker 6 So it's not necessarily they didn't need someone else selling the same thing you're selling. It's more so like, has the market already been gathered?

Speaker 10 Like, is it easy for us to target and to find those people you know i mean you're right and it's actually not because what i have realized is my current who i'm actually selling to today are the current field managers that i left because they're the ones saying my guys are still struggling with this my guys are still struggling can i send them to you like yes please do so my bucket is actually my dream 100 right now only consists of current field managers but i'm not getting the sign off from management to say

Speaker 10 you know Katie's going out making money off our backs because we didn't do our job well

Speaker 10 you know type of thing they don't want to hear that yet

Speaker 10 yeah so I am still thinking that

Speaker 10 I do need to go where the masses of home service companies are and there are plenty of you know Facebook pages and and podcasts and things like that yeah because that's the key is like finding the traffic first, right?

Speaker 6 That's where most people get backwards. And so it's hard.

Speaker 6 Like, for example, when I launched ClickFunnels a decade ago, whenever that was, there was no like funnel world that I could be like, hey, hey, everyone who's into funnels. Here's some cool things.

Speaker 6 So we had to create a new market. But to do that, we had to find existing markets, right? So we found the business opportunity market.
We found the direct response market.

Speaker 6 So we found these markets that were already existing. And we came in there and then we were fishing out of there to go and build this new world of funnels, which now has become this huge thing, right?

Speaker 6 But the hardest thing, the most expensive is to build the market. So, that's that's kind of my context.
Why I said that. It's just like, if nobody's doing this, it's hard to do it, right?

Speaker 6 So, if you're if you're in there, though, that doesn't mean they you have to have someone selling the same products. Like, how do I get access to those people?

Speaker 6 That's the hardest part of any businesses. How do I get access to them? And so, you're probably right.
I don't know that business well enough to understand how all the intricacies work.

Speaker 6 But yeah, if it's going to be really hard directly there, then it's like, it's like for me, it's like there were a couple people who talked about funnels a decade ago, but it wasn't many, and they were small.

Speaker 6 So, I could have like, I could have pulled out one or two fish from there, you know, but it was going to a tangential market where the the customers the same customer that's already been established I can plug into and and start pulling people out quicker so for you that's what I'll be looking at which it sounds like what you're already thinking is like those bigger markets to be able to plug into there and I think you're I think you're right on on how to how to execute that perfect perfect well quick shout out to Jordan in prime in prime movers ask him about yesterday's morning meeting and give him a two-dozen after he told you it was bomb.com.

Speaker 6 Okay, and then tell him that Russell said that I'll choke him out next time I see him.

Speaker 7 So got you. Okay.

Speaker 7 You're the wrestler as well.

Speaker 6 So

Speaker 10 thank you guys.

Speaker 7 Appreciate it. Thank you, Katie.

Speaker 7 All right. I love my job.
Hey, let's hop over to John. He has a cool question.
Hey, John. Hey, Dante.
Hey, Russ. Thank you so much for having me.

Speaker 7 So I came on a few months ago. I've been in these calls a bunch.
I've had to miss the last few. Just life's been crazy, but crazy good.

Speaker 7 I realized I think I need to redo my offer. So I help players, I help high school basketball players get recruited to play college basketball.
And I think my offer stinks right now.

Speaker 7 Basically, I've helped over 200 athletes get to the college level, over 100 to the Division I full scholarship level, some making NIL, some making over half a million dollars in NIL.

Speaker 7 I thought it made sense to sell a thousand dollar course, but the more I think about it, the less I think it makes sense.

Speaker 7 The dream outcome is getting recruited, not learning how to be a better recruit. It's I need to sell you.
I'm getting recruited.

Speaker 7 So, I've been working with this family one-on-one, charging $1,500 per hour. And I think that that could become the whole business.

Speaker 7 I could probably even raise the price because there's another person in the basketball information space that's selling their course on building confidence on the court for $3,000.

Speaker 7 And he's making money. And I feel like that's just, you know, it's a good offer.
Don't get me wrong, but it's,

Speaker 7 I'm getting you to college. I feel like that's a bigger sell.

Speaker 7 And so I just, I wanted to just ask, like, any ideas, any thoughts, anything you guys had? Really? Like, I feel so not lost, but behind.

Speaker 6 Yeah, I think, I think you're in a right spot. Like, I just think about my daughter.
So, my daughter's a soccer player. She's

Speaker 6 going through that right now. So, she would never for infinity dollars actually watch a course about how they do that.
You know what I mean?

Speaker 6 But we did have recruiters who managed to turn. And then we ended up paying them a couple, I don't know, I think $3,000.

Speaker 6 And they were like an active recruiting agency who was like finding coaches for to interview and talk, you know, and that kind of a thing.

Speaker 6 And like, so that was like something that was very easy for us to buy and very cool for her because then she's just getting there and coaches are contacting us through her, you know, her, through us and stuff like that.

Speaker 6 She's talking. And, and, um,

Speaker 6 so I do think that's probably, yeah, with the, with all the success you've had, any of those people, have any of them bought a course and gone through it?

Speaker 7 Anyone that I worked with, no. Like, that's, I mean, that's why I realized I'm like, this is a horrible idea.
I'm trying to sell a course to people that don't want to do a course.

Speaker 7 I'm trying to, yeah, I've got high school bachelors.

Speaker 7 I don't think

Speaker 6 if you did want to do a course, I'd always be like you creating a business opportunity. Like, let me teach you guys, teach you how to start helping recruits.

Speaker 6 You know, that could be a business opportunity. Someone would want to go to a course to learn that skill set so they could go do what you're doing.

Speaker 6 But yeah, I think for at least student athletes, myself and my kids,

Speaker 6 it's hard enough to get my kids to study anything.

Speaker 7 I've had great success with the coaching calls. Like every player that I've had on a call has shown up, been locked in, been ready to go um

Speaker 7 and how how old is your daughter by the way just like that you're already

Speaker 7 she's a senior next year okay yeah so that is the appropriate age to be working with a recruiter um

Speaker 7 and you paid three thousand

Speaker 7 okay i might just steal that honestly

Speaker 7 that's interesting um and on that note funnel hack right i want everybody i want everybody to know this and and i'm going to be doing a lot of cool sessions with you guys next week And one of the sessions is going to be a live funnel hacking session because this is the core of who we are.

Speaker 7 And Russell made that our identity for a very specific reason. John, go find every recruiter out there.
Go see exactly what they're doing. Find what works, what doesn't work, plug it into your system.

Speaker 7 Yeah.

Speaker 7 Did you go through NCSA or did you use someone else, Russ?

Speaker 6 So I'm looking right now. Actually, I'm trying to pull up what the company is.
Thank you.

Speaker 6 NSR.

Speaker 7 NSR.

Speaker 6 NSR-INC.com.

Speaker 6 That's the company we paid.

Speaker 6 Awesome. NSR-INC.com.

Speaker 7 So I'm going to take a big look at them. Thank you so much.
I really appreciate it.

Speaker 6 And tell them you're a young girl trying to play soccer and then do your daughter is. Go funnel hack them.
Watch the process.

Speaker 7 I'll shave my beard and I'll grow my hair out.

Speaker 7 I'm sure it'll pass really well.

Speaker 7 Amen. Thank you so much.

Speaker 6 No worries, man. Good luck with that.
Keep us in the loop as months go on.

Speaker 7 Awesome. And I

Speaker 6 go ahead please i want to go about funnel hacking a lot of times we always think like how do i do the same thing in my space but it's like maybe it's not the same maybe you know basketball maybe it's not basketball but like looking at tangential things like oh soccer or rugby or you know what are other things doing i peep all the time like i can't find anyone who's doing a webinar in the blah blah blah market i'm like well do you see people doing webinars in other markets like like look at those like doesn't have to be the exact same market for it to make sense for you it's just like looking at the process heck how are other people doing this similar process so sorry i cut you off no i'm sorry Russell, you never apologized to me again.

Speaker 7 I'm sorry, I cut you off.

Speaker 7 But I know we say it like kind of funny, like, hey, go say I'm a high school girl and I'm doing this. No, I hope everybody will go do that, right? Go to that competitor's page.

Speaker 7 If I had to venture to guess, I would say they're probably running an application funnel on the front end where you can fill out some quick information about yourself.

Speaker 7 Go say you're a high school girl and then go do it again and say I'm a high school boy. And then I play all the different sports.
Go fill out 17 forms because guess what comes on the back end of that?

Speaker 7 The email sequence.

Speaker 7 You got the business. Go build it for yourself.
Model what works. This is so good.
Let's keep moving. Ron is going to be next.
Welcome, Ron. How are we? Ron, the Super Ninja.

Speaker 9 That's right. Professional Super Ninja.
Hopefully, let's do this

Speaker 9 when I get to Comic Club. Maybe we can go roll.
Sound good, Russell? That's a fair deal.

Speaker 6 I'm in. I love it.

Speaker 9 I love it. You're going to win.

Speaker 7 I'm going to keep it real.

Speaker 9 I feel like you should be like the president of the Midwest, like potato gun, entrepreneur, wrestler.

Speaker 7 Like you were.

Speaker 7 I got them all.

Speaker 9 You got every stereotype checked and I love it.

Speaker 9 Also, just want to say I've been in many coaching programs. Super, super genuinely appreciate.

Speaker 9 I know you have everybody praising and just been on here once I've done before, but just really appreciate the content is.

Speaker 9 way better than anything else out there. So I just really, really appreciate that.

Speaker 9 So in a nutshell, I have a martial arts product that is in essence, it's a chore management tool for martial arts schools. And it's based off retention.

Speaker 9 And so how it works is that parents assign chores to their kids, and the kids play it in a little video game.

Speaker 9 And the only way that they can progress in the video game is by doing the chores to the parents. And then guess what? It tells the martial arts instructor that they've done the chores at home.

Speaker 9 So the martial arts instructor can kind of be like Santa Claus for January to November and have the influence.

Speaker 9 And the biggest thing thing with ClickFunnels, I had this amazing blue ocean product, but I didn't know how to do it. And I was making pie over Christmas

Speaker 9 and we were making a pie. And I actually like said to both my kids, I've been, they're like 20 and 25.

Speaker 9 And I said, like, dude, I just realized, like, I had the world's best pie filling, but ClickFunnels is my crust. I never had the pastry on how to do this.

Speaker 9 And so I just super, super appreciate for the pastry recipe, for lack of a better word.

Speaker 9 So now my question is: I also look at it, it's like my product's very similar to ClickFunnels. It's super niche, it's super blue ocean, but it's also very similar.

Speaker 9 So, I look at: Am I better to have my squeeze page into my blind offer? I think I've listened to, I've consumed a lot of content, Russell, so far.

Speaker 9 The blind offer of like the top way to grow your martial arts school in 2025, and it's not more Facebook ads, um, doing a booth at your farmer's market, and that sort of thing.

Speaker 6 Um, like the weird, the weird new way that that, yeah, like I love the weird weird in ads, it works so good.

Speaker 9 Awesome. The weird new way.
Perfect.

Speaker 9 So do I go with that and then go to my perfect webinar? Or do I do kind of like the click funnel, whereas you have the video that lands and then that links to a free trial?

Speaker 9 And then the, I see your back end is to just offset your cost is the one funnel away challenge to get people to take the challenge to onboard. And so I'm positive you've tested both of them.

Speaker 7 So which is the price point where you selling at?

Speaker 9 Listen, let me tell you what else I did. My price point is $3,000.
My offer. So I have a joint venture already set up with a massive marketing company or largest consulting company.
And

Speaker 9 I booked that. I booked the presentation with one of their execs before I had.
my offer done. So I may or may not have spent two full days up till 2, 3 in the morning, stop by stop your um 10x

Speaker 9 uh presentation so if you watch it there may be some similarities

Speaker 9 so that's my that is it's it's uh price points is uh 199 a month 290 a month 399 a month or

Speaker 9 uh did a full offer stack that had a twelve thousand dollar value and have trainings and other uh courses and and loads of different things even did the sandwich stack i noticed with your your offer stack you kind of have like higher ticket medium ticket low low ticket medium ticket higher ticket like that um and so that was uh three thousand for that so i can do it either way or i also just thought about like if they're in on the onboarding for the hundred dollars free trial and get you onboarded then that's like hey you might as well jump in over here and do this because i'm going to give you my dojo world for free just like you give click funnels for free if you do this so it's kind of a it's kind of a no-brainer i just I don't know whether the low barrier offer for SAS is good.

Speaker 9 And the other thing with our product is like

Speaker 9 schools that use our product, their students stay an average of 57 days longer.

Speaker 9 So 57 days times if it's $150 a month and you have 150 students, which is the average, that's $5 a day. So even just with that, you multiply it all out, it's going to put roughly $47,000

Speaker 9 into their pocket. So, hey, do you want to spend $3,000 to get $47,000? Like,

Speaker 9 that's better than Tesla stock right now

Speaker 9 so that's kind of that um but i just didn't know how to communicate that and so um we're doing lots of that and then i'm going to start posting a video day every day a little bit nervous but it's going to happen um starting out with that um and i also have a question about that is like do you like the idea of have should i have sunsay ron curran as my uh personal brand and then have my dojo world Or should I just do them both together?

Speaker 9 Because I noticed you have Russell Brunson and ClickFunnels as separate. Do you like that? Is that the better approach?

Speaker 6 Hey, you asked like 20 questions. Let's pause.

Speaker 7 I'm going to knock them out and start an order.

Speaker 9 I'm excited, man.

Speaker 7 I'm excited.

Speaker 7 And I appreciate you.

Speaker 6 I appreciate you. So, a couple things.
I'm a big fan of two brands, the business brand and the personal brand. Personal brand will outconvert the business brand every single day.

Speaker 6 But the business brand is good because that's like the goal is like using personal brand to build a business brand, you know.

Speaker 6 But even right now, if I click funnels posts something versus Russell, I get way more engagement. You know, it's just, it's just the people connects people.

Speaker 6 But over time, I can't ever sell Russell, right? So it's like, so it's like using the personal brand to build the business brand.

Speaker 6 So having two, but all your ads, all your everything, all your posts will be coming from the personal brand.

Speaker 6 That's the one that people connect with the most.

Speaker 6 Does that answer that question?

Speaker 9 Yes. Awesome.
Love it. Thank you.

Speaker 6 I'll come back. So your other question was like, okay, what's the best? Is it a trial page?

Speaker 6 So the answer is yes. So

Speaker 6 I have multiple things because people convert different ways, right? So if you go to clickfunnels.com, there's the fourth night trial. And that's there.

Speaker 6 People expect that, especially if someone like, if I get media or TV or something like, what's ClickFunnels? And I go to, if they go to, we used to have it, it used to be a webinar registration page.

Speaker 6 People get confused by that, right? So we have that there. It's a homepage.
It's always there.

Speaker 6 It takes people directly into one of the trials into continuity. So that's there, but we don't pay for ads there.
Like it's, it's just a black hole. If I spend money on ads, I just lose all the money.

Speaker 6 Like, it's not for ads. It's for people organically coming and finding me.
They hear about me. They come over there.
Like, that's what's happening there.

Speaker 6 What I pay ads to then is: I don't know if you've gone through the linchpin stuff yet, but it's a webinar registration page, thank you page.

Speaker 6 We have a trial for the thing, and then the webinar I sell for your version, the $3,000 version of the thing. And, like, that's that's where all the paid ads will go through.

Speaker 6 In fact, our newest funnel, I shouldn't be saying this, it's not live, it'll be going live.

Speaker 6 It's mostly live. If you want to funnel hack what I'm doing, this will I feel that's part of your story.

Speaker 9 I feel you're like, oh, I shouldn't do this, and then it reason

Speaker 6 leaning closer. Um, this offer like we're literally going to be rolling it out i think next week so it'll work out but if you go to thelastsecret.com you'll see this so this is where

Speaker 6 see it works i you bought i bought it there's a new funnel there so this is the funnel i want you to funnel okay so if you go to thelastsecret.com we're about to roll this out and uh my goal is by by the end of march to be spending a million dollars a month on this funnel so this is where all of the money will be going into so they register for free free free webinar thank you page there's the thank you page mifkeys thank you page trial and then on the webinar i'll sell the yearly version of it and so that's that's like what I would model for you if I was going to go and do a high-ticket thing, or sorry, to do something you're going to be paying and driving growing through ads.

Speaker 9 Okay, so to summarize, go clone

Speaker 9 the last secret funnel.

Speaker 9 Yeah. And then also have my website is now just kind of a landing trial page that converts to basically my landing, in essence, clone the last secret for my webinar and then

Speaker 9 clone ClickFunnels as my

Speaker 9 organic web page. Yep.

Speaker 9 And then for traffic, video, personalized video production, personal brand video production, and cold outreach, cold outreach from the personal brand, I assume as well, is better conversion.

Speaker 9 And then just start asking, like, hey, what's the toughest thing about being a martial arts instructor? I know what it is. It's retention.

Speaker 9 Like, it's everybody is driving their car with the heat on full and the windows are down. And they're like, why can't I heat up? I'm like, that's why.

Speaker 9 So good my stories have gotten? I've watched a lot.

Speaker 11 I really, really appreciate you.

Speaker 9 I really appreciate you. Um, okay, that is uh awesome.
I don't want to take up any of your, hopefully, other people found some uh value in that, some benefits of that as well.

Speaker 9 And then I assume this is just on the same feed, uh, live every time. I'm excited to uh be here.
I'm excited for just like I said, I cannot thank you genuinely enough.

Speaker 9 Uh, both of you, Dante as well, last Amazon is just love how you bring the energy. So, thank you so much.
Go continue changing everybody's everybody's life that you talk to today, guys.

Speaker 9 Thanks so much.

Speaker 9 Appreciate you.

Speaker 7 All right. See you later.
Awesome.

Speaker 7 Oops. Sorry.
A little early there, Ron. That was great, though.
Really appreciate you. Okay, let's keep it moving.
It's 12:37. We should have time for maybe one or two more.

Speaker 7 And just a quick reiteration: why Ron said that. I know we have a lot of new challengers, and I do apologize.

Speaker 7 I blasted right through the intro today, and I didn't welcome you, and I didn't set the tone.

Speaker 7 Welcome 37 minutes in. I very much apologize to that.
But just so you guys know, on these expert sessions, I have two rules. Number one, expert questions only.

Speaker 7 If you're an e-comm, this is not the session for that. Number two, please make sure all questions asked are questions beneficial to everybody.
A rising tide raises all ships.

Speaker 7 So to avoid the selfishness, those are the two simple rules. On that note, let's hop over to Sarah.

Speaker 12 Hi, Sarah.

Speaker 7 Hi, can you hear me? Loud and clear.

Speaker 7 Yeah, cool.

Speaker 12 I wanted to ask you a kind of strategy mindset question, actually.

Speaker 12 It was very hard for me to find how to prepare a Mifgi

Speaker 12 and to do all that from a high-ticket offer

Speaker 12 and I realized once thing that I was over

Speaker 12 estimating my clients. It took them more time than I thought it would take.
So they would stay anyway. They would stay with me two or three years.

Speaker 12 And actually I renew everything every year so they are happy to stay. It's a kind of continuity, natural continuity, but I'd like maybe to organize it.
I've tried to organize it with

Speaker 12 certifications and two or three levels of certification that would give them a reason to stay. And I realized also that I kind of was

Speaker 12 when I try to make a MIFGI and to make

Speaker 12 a

Speaker 12 trial, it's hard for me to,

Speaker 12 it's a very small community and a very small group for now so this is weird for me to have someone coming and then maybe leaving and see so I don't know how to

Speaker 12 it's almost five thousand euros a year

Speaker 12 and these are for teachers

Speaker 12 who are either trying to leave or to get better at what they do thinking that one day they might leave and use that also.

Speaker 7 So,

Speaker 6 the question is: you're trying to create a MIFKI to get people into that, but you're nervous about

Speaker 6 just that there are people coming and canceling, and it might ruin the yeah, it would be a mess.

Speaker 12 I mean, we have a great community, they come in, they say, I just welcome them and I stay with them, and it's very personal.

Speaker 12 So, if I have to do that, I'm gonna be overwhelmed by people coming and going outside.

Speaker 12 So,

Speaker 7 I kind of have yeah

Speaker 6 what if you created like a lower level of your community

Speaker 6 that's like a 97 month one and then that's where you bring these people into and you're nurturing them and send trying to send them into the five thousand dollar one eventually you know what i mean

Speaker 12 yeah

Speaker 12 uh except i i'm alone to do what i do so i'm afraid to be overwhelmed with everything

Speaker 6 well there are two options then number one don't do it which is a totally acceptable answer or number two hire somebody.

Speaker 6 You know, if you're

Speaker 6 finding one of the people who are in your community who love you and think you're the coolest person in the world and say, hey, I'm looking for two mentors or one mentor for a smaller community of, you know, for beginners.

Speaker 6 And I bet you wouldn't have to even pay them. You just say, hey, be part of this thing.
You can be mentors for the smaller community. You can come in and just share stuff.

Speaker 6 And then they could, you know, you have other people run the whole thing for you.

Speaker 6 But also, no, you don't have to do it either. And you don't have to do a Mifky.
Like, if you have a good process that's working, it's just

Speaker 6 how do you keep scaling what you have now? You know? Okay.

Speaker 6 That's nice about our business we can there's a lot of different ways to skin the cat and we get to kind of choose what we want to we want to focus on but you shouldn't do anything that doesn't fit with what you want to do if you don't want to do it don't do it i want to do my homework

Speaker 12 okay okay i think i'm going to leave it and i'm going to see uh that the thing is the certification will help me to get my uh certificated people to go and then be my coach actually so i can confide them to my people because i'm very exigent and I want them to be very good in what they do.

Speaker 7 Okay, I'll do that.

Speaker 12 I'll keep on doing that.

Speaker 7 Okay, thank you so much.

Speaker 7 Thanks, Sarah.

Speaker 7 All right. Next up, we have Ray.
Coach Ray, how are we doing?

Speaker 11 Hey, how's it going?

Speaker 11 Hey, Russell. First of all, I just want to say thank you very much for everything you guys do.
Dante, you're phenomenal. The whole team at ClickFunnels is phenomenal.

Speaker 11 Even your support people have been so gracious in helping me on certain things.

Speaker 11 And I resonate a lot with like your background. That's why I love what you guys do because I'm a very ADD person.

Speaker 11 I had to write my question on the right-hand side on the chat just so I can remember it because I knew I was going to forget it by the time you said you called my name.

Speaker 11 But yeah, so I'm a highly technical person. I'm a technical consultant.
I come from high ticket. So every client is usually like a $250,000 client that I get.

Speaker 11 But

Speaker 11 the reason why I went into ClickFunnels was because when I went to Funnel Hacker Live, like I saw the people walking across stage that made, you know, that was two comma club winners.

Speaker 11 And the thing is, I had spent eight years to make two commas in my business and these people were doing it in a year, you know, and so I'm sitting there like, okay, I need to change something.

Speaker 11 So I jumped into, you know, ClickFunnels and I've been trying to build my funnels and stuff like that for the business. And because I'm doing high ticket,

Speaker 11 and I, and by the way, Core Secrets, off the chart, phenomenal. Thank you.
You freaking like, like, it was an aha moment.

Speaker 11 Course Secrets was an aha moment on the frameworks because I couldn't necessarily understand how to build out my frameworks. And that was an amazing course for that.

Speaker 11 So

Speaker 11 I went through that. And so now I'm trying to do that.
I'm trying to build out the course, the frameworks, everything.

Speaker 11 The problem I'm having is like every time I have a framework in mind and I start working on it.

Speaker 11 because of my ADD and shiny object syndrome, I start to like expand the concept of it.

Speaker 11 So it goes from like, oh, because there's this one video, you're just like just do these five steps like these are your five steps that's your framework like just stick with these five steps and then i started going down that process and i ended up like now i have 10 steps you know what i mean and so i just kept expanding um so so there's two questions it's like

Speaker 11 you know when coming from like trying i'm trying to help e-commerce people who who are trying to automate like try to automate e-commerce to where they have to work less in their business.

Speaker 11 So basically I'm trying to teach them how to put the systems together, but also do like a do with you.

Speaker 11 It's like a do, it's like a it yourself with a do with you type situation um

Speaker 11 and i'm just having trouble figuring out like how to put

Speaker 11 how to put that together uh because normally you guys talk about doing a mifkey and i've tried the mifkey thing but i can't get seem to get anyone to take the mifkey like i i i have social media posts out there i'm doing all those kind of things and and i'm just having trouble with trying to get people to take the MIFKI to get into the funnel.

Speaker 11 And at the same time, I don't know if maybe I'm going too broad again or should I stick to just like what I was originally thinking of. I know it's kind of abstract questions.

Speaker 9 I hope.

Speaker 6 Two sides. There's Mifkey side, and then there's also like the content side.
Which side do you want to kind of dive into first?

Speaker 11 So I guess we could dive into the Mifkey side because I think that's probably more.

Speaker 7 Actually, Ray, if you don't mind, let's dive into the content side. Okay.

Speaker 7 Because if you guys aren't familiar, MIFKI follows Russell's Lynchpin methodology. Lynchpin is amazing and fantastic, but just to stick to OFA, right? So, so you can have

Speaker 9 implementation right now.

Speaker 7 Also, we said, Mifkey, we're having a hard time. I don't want you to struggle.
Let's, let's do this. Then we can work on Mifkey once this is rocking and rolling.
Sound cool? Okay. Awesome.

Speaker 7 I'm trying to find.

Speaker 6 Okay. Well, pretend like I'm holding three books.
I have another book called Dot-Com Secrets. So this is, so I'm similar.
Like

Speaker 6 my frameworks. Yeah, there.

Speaker 6 Dante's got the other one. So

Speaker 6 when I first sat down, first I'm doing this, like Dotcom Secrets was, like, I'd been speaking and trying to teach these things. And I've sat down.
I'm going to write a book and turn these frameworks.

Speaker 6 And like the first outline of Dotcom Secrets was like, it was insane. And I went to and tried to write the whole thing.

Speaker 6 And then the book was like, it was, it had like everything in my head, but it was kind of like squampus and all over the place. And it was just like a lot.
And it was funny.

Speaker 6 I actually remember I remember hearing an interview with

Speaker 6 like Ryan Holiday and.

Speaker 6 Anyway, two, two,

Speaker 6 Tim Ferris and talking about other books. And they said, yeah, we usually write like a 2,000-page book and then we rip out 1,500 pages and the 500-page book left over.

Speaker 6 And they're like, the best thing is all this stuff you throw away.

Speaker 6 So I remember going to the original dot-com secrets manuscript and I was like, oh, and so I pulled out like half of the book and it was like break, heartbreaking. I'm like, this is like my baby.

Speaker 6 Okay, now fast forward 10 years later, what's crazy is the two things I pulled out of the book

Speaker 6 became expert secrets and then traffic secrets. So like those frameworks, they were so essential in my head because in my head, like, you have to know all this stuff.

Speaker 6 But I pulled them all out and then I had just the book that was like, hey, here's the funnel stuff you need.

Speaker 6 Then here's the story stuff you need, then here's the traffic stuff you need, as opposed to trying to put them all in one spot.

Speaker 6 And so I think a big part of it is like, you know, it doesn't have to be five steps or 10, I mean, 10 might be perfect, it doesn't matter, but just also realizing that sometimes for us, we're so obsessed with all of our frameworks, our things, like we want to make sure they have everything.

Speaker 6 We want to like shove everything down their throat versus what are the things they need at this step in the journey, right?

Speaker 6 And just figuring out those, putting those things together, and then being okay with like, okay, other stuff's coming, but it's not part of this.

Speaker 6 It's over here, but this is what you need right now in this moment of

Speaker 6 the interaction with you as a customer. You know what I mean?

Speaker 6 In fact, it's funny. We used to do events.
I did these three-day events. This is way back, man, pre-ClickFunnels.

Speaker 6 We do these three-day events and I would give them every, again, every framework I knew in three days. And people are at the end, they're like, this is so good.
And no one ever did anything with it.

Speaker 6 And so I started transitioning. I remember it was hard for me because I was like, as an educator, I wanted to give people everything.
We shifted our events where...

Speaker 6 We went back and I figured out what are the most important things they need to know. Not what I want them to know, what they need to know.
And I just did one day of that.

Speaker 6 And and then day number two went through and we did exercise to reinforce the day number one day three did exercise to reinforce day three or the day one again and people came left like this was amazing and then they actually did the things i was like oh okay i gotta stop trying to give everything right now and just like what are the things they need right now in this part of the journey like those are the frameworks and then you know upsells or different events or next thing is where the next piece will come right like ofa right now is amazing but it's it's it's the frameworks people need at this phase right after

Speaker 6 you need to come to the song online event and become a prime mover because that's the next set of frameworks then Then from there, I get to dramatic circle, which is the next set.

Speaker 6 And then Atlas is the next set, you know? So it's just kind of in your mind, thinking through that, like, okay, this is someone brand new coming to my world.

Speaker 6 What are the things that they need right now to get a result? Not everything they need, but what are the things they need to get a result? And then that's what you focus on initially.

Speaker 6 Does that make sense?

Speaker 11 Yeah, yeah.

Speaker 11 Because I have, because so I started off with like, this is how you build an e-commerce store, like just like very basic.

Speaker 11 Because I'm looking at it from a technical perspective, like not from the go find a product. And this, it's basically like, this is how you can quickly build the e-commerce store.

Speaker 11 And then like the next step in the process is like, now this is how you build out your automated messaging and all that kind of stuff to make it run like an well-oiled machine.

Speaker 11 So it sounds like what you're saying is maybe I should start with just this is how you build out your store.

Speaker 6 Yeah.

Speaker 11 And then make that the first launch. And then, you know, from there,

Speaker 11 you know, hey, after they've signed up, they're like, hey, by the way, later on, I'm going to have a whole other thing to take you even further.

Speaker 6 Cool. The store's done.
Now, next step is jump into, you know, and college does all the time, history 101, the history 102, the history 201, you know, like that's how, that's how us as humans learn.

Speaker 6 So it's line upon line, precept upon precept as we're, as we're growing together, you know, but I think for sure that'd be

Speaker 6 my guess, I haven't seen your MIFGI, but my guess is your MIFGI probably has multiple things too, where they're like, yeah, versus like very specific, like, hey, you're going to get this one thing, this one strategy.

Speaker 6 Yeah. Like MIFFKs are supposed to be useful but incomplete.
Like how to make something that's like, oh, that's cool, but it's not everything.

Speaker 6 It's just, it's useful but incomplete, where it's like, okay, I need that thing that seems exciting that gets somebody in the door.

Speaker 11 Yeah. My Mifke has like the five functions of an e-commerce business, not necessarily like, these are the steps to start your business, right? Yeah.
So, so it's far more, has a lot more content.

Speaker 11 So I get it. Yeah.
So probably that's the issue is it's overwhelming because it has too much information.

Speaker 6 Yeah, my Mifke is, it's funny because like when I start teaching Mifkis, the biggest problem people has, they're all trying to take their big courses and giveaways in Mifky.

Speaker 6 I'm like, no, no, no, a Mifkey is not a course. A Mifkey is like one sexy, exciting thing that's like, ah, I need that.
That's so cool. I don't know what that, I need that thing, right?

Speaker 6 And then the thing that they're attaching it to, like the course or the continuity or whatever that is, that is like what's complete. The Mifkey is just like this irresistible offer.

Speaker 6 It's like going to the grocery store and they have the free samples. You're like, I want to try one of those so bad.
And you're like, okay, I'm going to try it.

Speaker 6 And then now you're in the process, you know.

Speaker 7 Awesome. Awesome.

Speaker 11 Yeah, by the way, just a quick thing. Your developers are phenomenal from a technical perspective.
Your developer, your API documentation was phenomenal.

Speaker 11 I actually taught someone in the Facebook group how to integrate their third-party tool into your API because the API is so simple to use. And

Speaker 11 how they designed it, it's easy to just, if you know development and software, you can just easily integrate the click models into anything.

Speaker 7 So it's pretty cool.

Speaker 6 It's funny. That's one of the big reasons why you built the new ClickFunnels because the original ClickFunnels Classic didn't have API stuff.
It didn't work.

Speaker 6 Because we hadn't thought about where 2.0 we built with knowing that's what we wanted to go. And so it was thought through well, which is anyway.
So that's awesome. Thanks for telling me that.

Speaker 6 Thanks for my day.

Speaker 11 Yeah, it's awesome. Thanks.
Appreciate it.

Speaker 6 Yeah. Thanks, Ray.

Speaker 7 You got it, Ray. Thanks for the question.
Our, our, our, our director of API, his name is Rich, and I'm definitely going to clip that out and send it over to him. He's going to love it.

Speaker 7 Rich is, Rich is passionate about API and building it in a way that you guys can do everything you need. We have a powerful, powerful API.
So really appreciate you sharing that.

Speaker 7 Russell, it's 12.50, man. I know your schedule.
Thank you so much for all the time. It is a blessing to be able to share it with you every single Friday.
Really appreciate you.

Speaker 6 Dante, awesome hanging out with you, as always. And everybody here, thank you guys so much for letting me come play in your playground for a couple hours or a couple, you know, an hour or so.

Speaker 6 I really enjoy it. I think next week I should be back.
So hopefully we'll see you guys all again next week. And I'm going to pass it back over to Dante to keep running with you guys.
And

Speaker 6 all right, you guys, don't forget, you're just one funnel away.

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