From Wall Street to Wealth Creation: The Inspiring Journey of the Wealth Twins

Speaker 2 Next up is a little song from CarMax about selling a car your way.

Speaker 3 Wanna take a sec to think about it. Or like a month.
Wanna keep tabs on that instant offer. With OfferWatch.
Wanna have CarMax pick it up from your driveway.

Speaker 4 So, wanna drive?

Speaker 2 Carmax.

Speaker 5 Pickup's not available everywhere.

Speaker 1 Restrictions and fee may

Speaker 5 Basically, it's a $10,000 coaching program. We send an award for as soon as you make your first $10,000 back from doing a one-to-many presentation, you get an award.

Speaker 5 And right now, we've got like seven or eight hundred people all competing, and they were the winners this time.

Speaker 5 And so I thought I'd bring them up and ask them some questions, what they did, and how they did it. And I love this interview because

Speaker 5 they show, like, it wasn't like we created a webinar to crush it the very first time, like the very first time it didn't work. And then they had to tweak it and change it and tweak it and change it.

Speaker 5 And all the things they did to be able to have something that's now very successful. They won the first award.
So proud of them and excited for you guys to hear this interview with the Wealth Twins.

Speaker 5 In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.

Speaker 5 This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.

Speaker 5 All right, I'm here today with the Wealth Twins, someone who I've recently got a chance to kind of watch kind of scenes you guys are doing, and it's been a lot of fun.

Speaker 5 They're out here in Boise, Idaho today, because we are doing a Prime Mover, the very first ever Prime Mover Mastermind. And as people were flying to Boise, I was like, I want to find a couple people

Speaker 5 who are coming that I want to interview for the podcast. And you guys were on the list.
And I was like, I've been watching your journey.

Speaker 5 In fact, I think, you know, Chris Cameron gave me a testimony with me as we put in the sales video. So I've watched like 10 times lives I'm watching through.

Speaker 5 I was like, I want to hang out with you guys and get to know you better.

Speaker 5 But also, the most exciting thing, I think, for me at least, and maybe for you guys, is we launched the Prime Mover Award, the very first one. And you guys were the very first ones ever to win it.

Speaker 5 So congratulations, the first winners.

Speaker 5 So proud of you guys for doing it. It's basically the way the award works is you have to create a one-to-many presentation and then deliver that.

Speaker 5 And as soon as you make your first $10,000, then you win the award. And so you guys, it was kind of a race amongst like, I don't know, seven, eight hundred people.
And you guys were the first in.

Speaker 5 And you'll always be known as award number 001, which is awesome. So I would love, just to begin with, if you guys kind of tell, tell us your story.
How did you,

Speaker 5 tell us about the business and like how you guys got to today?

Speaker 6 Well, we're the Welf twins.

Speaker 7 Obviously, we're identical twins. And we wanted to do a business together.
So we said, you know what, what is the biggest impact that we can do and what we can do together?

Speaker 7 And our thing was, how about teaching people how to manage and invest their money for financial independence?

Speaker 7 Because, and at the same time, increase financial literacy among everyone in the general public. So we're like, you know what? This is something that we can do that

Speaker 7 can benefit others, plus it's something in our expertise. So that was the reason why we came up with Wealth Twins.

Speaker 8 So just to give you a little background on us, Nani and I both worked on Wall Street. We both, I was saying, I won't say quit Wall Street, but we left the world of business.

Speaker 6 You upgraded. Yeah, we upgraded.

Speaker 8 And we realized how much of an impact learning how to manage our money and investing really had on us. And we said, you know what? This is something that's not taught in schools.

Speaker 8 This is something where we had a unique experience where we actually grew up poor. And then through like education and meeting different people, we were able to see another side of things.

Speaker 8 So he said, there's got to be more people like us like that. And he said, they don't have someone who can, you know, maybe break things down in a way that's more accessible to them.

Speaker 8 And we know that a lot of families are broken up because of finances. A lot of children

Speaker 8 are feeling disappointed because of finances. A lot of families are in a situation because of finances.
And we always had this feeling that we needed to be some type of advocate in some way.

Speaker 8 Because I know when we were in school, I was thinking about going to the UN and becoming an ambassador. But ended up going to Wall Street because

Speaker 8 we needed a job.

Speaker 5 That's how you make the money, right?

Speaker 6 Exactly. Exactly.

Speaker 8 But it was always in my heart, you know, one day we're going to come back and do something. And we were able to do that.
And I say, look, if we can do it together, even better.

Speaker 8 So that's why we started the Wealth Twins.

Speaker 5 So cool.

Speaker 5 I'm curious, like, as you work with entrepreneurs and stuff, you know, it's funny because entrepreneurs want to make money, but usually I found entrepreneurs, me included, are really good at making money, really bad at keeping money and like understanding wealth.

Speaker 5 Like, what are the biggest hurdles and stuff you see most people in this community who are struggling with actual wealth?

Speaker 7 I think

Speaker 7 going against instant gratification, you know, like you don't want to preach budgeting to people because they don't want to hear it.

Speaker 6 It is not sexy.

Speaker 7 But it is the foundation of building wealth. You know, like you can invest in a bunch of things, but if you don't know how to manage the money you currently have, how can you continuously invest?

Speaker 7 Because you're always going to pull your money out the market. So we try to give people: here are the principles, and then you can go work it.

Speaker 7 But like, you have to start from somewhere, managing your money, and then start investing. Keep that safe, and then you can go to the riskier things.
That's what we try to teach people.

Speaker 8 I think when it comes to entrepreneurs specifically, they focus a lot on revenue and not on profit.

Speaker 8 And I try to, the ones I know are entrepreneurs, I try to get them to understand you have to be profitable. Yeah, you can always make money, but you have to be able to make a profitable business.

Speaker 8 And extension of who you are as a person kind of extends to who you are as a business. So I think that's the biggest thing we've noticed with entrepreneurs.

Speaker 8 They're like, I can always make money, but are you profitable? Are you really making money?

Speaker 7 And how long can you run that business? Like a lot of them don't have retirement plans. Like you're so busy focused on the day-to-day, you're not looking long-term.

Speaker 7 And we get people to stop, think about long-term, not just the present, and you'll be better off.

Speaker 5 Yeah, I've seen a lot of people in my world in the last 20 years who a lot of them are these great big speakers and they speak on stage and they make a lot of money.

Speaker 5 And then a year or two later, something, there's a hiccup in the economy or their business or something. And then they lose it all.
They can't recover because they.

Speaker 5 they were never putting away money for the future and had no plans other than just like, what can I make right now? And then what can I buy with the thing I just made right now?

Speaker 5 And it's this horrible cycle that they get into. And so, you know, I think there's both sides.
If someone doesn't have money and like try to figure out, but then also it's like you do make money.

Speaker 5 It's like understanding that side of it, which is a little bit anyway. It's interesting because it's money.
So in your head, it's like, oh, it's just, I know how to make money.

Speaker 5 It's like, yeah, but there's a difference between making money and like investing and turning things. Yeah.

Speaker 5 Okay. So from Wall Street, how long ago was that that you guys were doing that, that you kind of transitioned to this whole coaching business?

Speaker 8 I think we really, well, we started and we thought we were being serious probably like 2019.

Speaker 6 Okay. We thought we were,

Speaker 6 we had no idea what doing what did you try first?

Speaker 8 I'm curious like when like what got you to like I'm gonna try to do this thing like what would jump you into the market okay so no what it was is that I have my I was thinking about having my third child and I was like okay I never thought I would be like staying at home with my kids, but I said, oh, before I go back to work, let me see if there's something that allows me flexibility and stuff like that.

Speaker 8 And then I started looking online and I started seeing what online people were doing. And I was like, oh, this is something totally new.
I didn't even know this existed.

Speaker 8 And then I said, Nadia, did you see this online thing and then we started doing it okay i'm gonna be a blogger and we were blogging about finance uh children add on food and then someone said well you stop no one wants to talk to you about that they want to talk to you about money so it's like okay i guess we're gonna do money now and then nadia said we should get on youtube we were thinking about podcasting right but then we sound very sane we sound too much on

Speaker 5 yourself

Speaker 8 so it's like oh podcasting might not work so then we said okay if we're twins we should use videos so people know that we're really twins. So that's how we end up on YouTube.

Speaker 5 Interesting. And so when did the YouTube channel launch?

Speaker 8 2019.

Speaker 5 Okay. And then

Speaker 5 were you making money at that time or you started making money? Were you selling courses there? Are you just publishing it just to kind of get your voice out there?

Speaker 7 No money 2019, but soon we started selling a course and we taught it live to try to just get it out there because we're like, well, why put together something if we don't know if anybody's going to buy it?

Speaker 7 So like, hey, we have this for a very low cost. Can we teach it to you? And we had a good like feedback from it.
And then we automated that.

Speaker 7 And then we just started trying to push that and learning the social media business, learning how to market it out there and get our voice out there.

Speaker 8 Yeah, we were trying all the things you hear. Okay, you need an email newsletter, you need this.
And we were like, we touched upon, but we didn't know really what we were doing.

Speaker 7 What we were doing.

Speaker 8 There's no focus. We're fumbling our way through this.
So we just kept, okay, we're just going to keep doing YouTube, YouTube, YouTube. And then Nadia said, no, you know what?

Speaker 8 Maybe we should focus and make this a business. It's like, remember the guy, Russell? we had that book.

Speaker 6 We didn't know anything. I was like, which book was it?

Speaker 5 Which one?com Secrets.

Speaker 8 We had dot com secrets.

Speaker 7 And I think I bought all of them. I bought all of them.
And then we're like, we opened up like, oh, too much work.

Speaker 8 We don't even understand half the work.

Speaker 7 We don't even know what he's talking about.

Speaker 8 And then it was like recently,

Speaker 8 I had found Expert Secrets. And I opened it up and I was like, oh my gosh, I understand what he's saying now.
This is amazing. Nadia, you should read that book again.

Speaker 7 It's like, the t-shirt appears when the student's ready. Yeah.

Speaker 8 Like, okay.

Speaker 7 And you came out with Prime Mover.

Speaker 6 I'm like, this is exactly what we're looking for.

Speaker 5 That's cool. So when did you reread Extra Secrets?

Speaker 6 Is that just really recently?

Speaker 8 Was it two years ago? And then we went to Funnel Hackers. Yeah.

Speaker 7 Last year. And then we were reading, like, I got the other copy because I had the soft copy first.
And now I got the hard copy. I was like, okay, it's been updated.

Speaker 6 Okay, let's see what I added some new stuff in there.

Speaker 5 Try to make it easier.

Speaker 5 That's awesome. Okay.
So then you got into the coaching program, Prime Movers.

Speaker 5 And I'd love to hear your journey Cause again, this is one of those things I think, I'm sure same thing. 2019, like we're launching a YouTube channel, we're going to be rich.

Speaker 5 And it's like, okay, it's not working. Then you're trying, it's like, we're always trying these different things.
And I'm just curious for you guys when things started kind of tying together.

Speaker 5 Okay, now I know the strategy and I know kind of exactly what we're trying to accomplish, what we're trying to do.

Speaker 7 I think it started working for us when we said we need to be consistent. and we need to follow the process and follow it through.
Because that was one of our problems.

Speaker 7 Like we never continuously did something. Like if you hit a brick wall, we're like,

Speaker 7 and you get your feelings hurt. We're like, no.
And they're like, like, you know what? Promise ourselves, let's push it for a year. And this, we're on this journey now.

Speaker 7 We're like, I don't care what we're doing, feel faster or see what's working, keep pushing.

Speaker 8 You know, I think it really came to us when a week before funnel hackers, we were at a finance conference, and one of the guys there said, you know what, your problem is you're in your own way.

Speaker 8 And we're like, okay, let's step out of our own way. Then we said, okay, you were saying, I have a process, follow it.

Speaker 8 I'm like, okay, if someone said we're in our own way, and this guy says we have a process, then

Speaker 8 I'm the logical person, not is the emotional one. He's like, I'm ready, let's go.
And I'm like, hold on.

Speaker 7 So whatever he's selling, we're buying.

Speaker 6 I'm like, hold on.

Speaker 8 And I was like, and then we met with Chris and stuff. And I was like, okay,

Speaker 8 I think we can do this. I was like, if anything, if it fails, it's going to be on us.
And then we also had to say, it's bigger than us. Yeah.
Like, well, twins, like, you know, we said, it's not just.

Speaker 8 who we are because I feel we can't quit now, you know, because we get the emails, we get the comments on YouTube, then people really are appreciating what we do.

Speaker 8 So I said, if it's bigger than us, then we have to make more of an impact. And I said, okay.

Speaker 6 And we have our kids at home, too.

Speaker 7 Our kids are looking at us doing this.

Speaker 6 Like, it's hard, but we'll work through the heart.

Speaker 7 And if you come with an idea and you can make money

Speaker 7 off of an idea and help people at the same time, I don't think anything's better than that.

Speaker 8 Like, why not?

Speaker 5 So cool to have your kids watch you and see you actually succeed. And it gives them belief.

Speaker 7 You used to hear them. They know the lingo and everything.

Speaker 5 I think it's like ed milette said something he's like he's like the greatest form of child abuse is to not live your dreams over your kids or something right where it's like so many people are like telling their kids like oh you can live your dreams anything you want as possible and then they want to actually go after and do it themselves it's like we've got to be the ones out there doing it and then that gives them permission as well so you know i have a i have a he just turned six and i said between the age of five and six my son has learned to ride a bike read and also tie his shoes and none of them were fun he was complaining the whole time and i said Listen, you're not going to stop.

Speaker 8 It's a life skill. You got to do hard things.
And once you unlock it, you unlock a superpower.

Speaker 8 And then I'm looking at myself like, well, how can I say that to him if I know there's a life skill I can learn right now that when I do, it unlocks a superpower.

Speaker 8 And I shouldn't stop just because it's hard. So I said, okay.

Speaker 7 And we have very direct kids. Like they will call you out.

Speaker 6 Like, okay. Well, exactly.
You're not. What are you doing? Okay.

Speaker 5 That's awesome.

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Speaker 5 Okay, so in the coaching program, as you guys know, obviously, the very first thing we focus on is like creating an offer. So for you guys who got in there, did you already have an offer?

Speaker 5 And then if so, or like, how did it change? How did it morph? Like, what does the offer look like today that you guys are actually selling?

Speaker 8 We had a product. We didn't have an offer.
Yeah.

Speaker 5 And what was the product? Was it a course?

Speaker 6 It was a course. Okay.

Speaker 7 It was that first course that we were talking about.

Speaker 5 So I know the difference. I'm curious.

Speaker 5 Other people don't know.

Speaker 5 How did you transition from a course into an actual offer?

Speaker 8 You know, you have a video where you talk about, you know, the greatest showman. And the way you were explaining it, I was like, oh, I finally get it.

Speaker 8 Okay, like, if I want someone to be truly successful, a course is not going to be just what they need they need all these things so that in the end they feel like there's no way i can fail now it's like okay we have a course but we don't have an offer so we had to sit back and say what is it that we need and you know what problem are we solving and when we solve that problem what opens up what's the new problem that opens up and we said okay let's keep playing around and that offer has evolved at least four times four times you know and which is still probably going to evolve you know but now we understand like the difference between a a product versus an offer.

Speaker 5 So what does the offer look like now? What are the components in your guys' offer?

Speaker 7 We have our investing course. We have some tools that people can use to help them push forward.
We have a four-week Q ⁇ A.

Speaker 7 We have community because we notice like even if you give someone a course, they're not going to do it, right? So they need that extra push. And we're like, look, we're in your corner.
We're live.

Speaker 7 We're here every week for the next four weeks. Join us.
And then people are like, okay, they're actually real people. They want to see me succeed.
Then we have a community. We're in the community.

Speaker 7 People are writing and they're tearing each other on.

Speaker 8 And what else?

Speaker 8 We have some more financial literacy, some tutorials where, you know, if I tell you, okay, you got to do your asset allocation, you know, diversification, and like, okay, I know those words.

Speaker 8 Thanks a lot.

Speaker 8 So we have to go in and say, this is what you're going to do. And this is how you find it on a, you know, brokerage platform.
So those things help people out.

Speaker 8 So they feel like, okay, not only do I know. what they're saying, I can actually do it with them at the same time.

Speaker 7 It's a combination of do it yourself and do it with them. So that's working right now.

Speaker 5 Very cool. So that's the offer.
You create the offer. Next steps then you had to create a presentation.
Walk me through what you guys had to go through for that.

Speaker 5 Because I know that's the hardest part.

Speaker 7 The presentation is hard, but we have consulting backgrounds also. So when we left Wall Street, we also went into consulting so we can make a deck quick.

Speaker 7 But YouTube also helped us because when I think about the presentation, I think about B-roll. Like I have to give someone...

Speaker 7 an idea of what I'm trying to convey to them and keep them entertained at the same time. So these are the different pictures.
This is the slides and moving them through the story.

Speaker 7 And that's been helpful, but the deck is a beast. I've never made decks that are 170 slides.

Speaker 6 I'm like, okay.

Speaker 7 But what makes it easier is the hook story offer. And once you start understanding that, it's like, it's throughout this whole thing.
It's throughout every secret. It's throughout the offer.

Speaker 7 It's throughout the whole thing. And it makes it easier to complete the deck once you start thinking in that terms.

Speaker 8 Now, I think also the framework you give, right? You said, okay, you're going to have the offer, then you need your three secrets, and then you need the stack and close.

Speaker 8 And you're like, okay, what do I need to do? Okay, I got to do this, do this, do this. Then you're like, okay, I have a framework.
All I have to do is follow the framework. Put the pieces.

Speaker 8 And then it's a new language as well. Like, you don't know if someone tells you hook story off or what does that mean? But then once you do with the coaching, you get understanding.

Speaker 8 You watch the videos. And then the fact that you're able to watch the videos anytime you want.
And you realize if you mess up this week, you can try again next week, you know? So that helped.

Speaker 7 Also, the resources that you have in there, too. I don't think people understand how valuable the resources are in there.

Speaker 8 It was like, we use them. I I have realized with you, Russell, you have to read you or watch you more than once.
Yes, you drop a lot of gems.

Speaker 6 And you look back and be like, I missed that.

Speaker 8 Every time I reread or re-watch, I learn something new.

Speaker 8 That's a tip for anybody.

Speaker 5 Watch it more than once.

Speaker 6 Watch it more than once.

Speaker 7 Three times at least.

Speaker 5 So for you guys to create the very first presentation to sell the offer, how long did the very first one take to put it all, all the pieces together?

Speaker 7 Three to four weeks. Yeah.

Speaker 5 Three, four weeks. And then...

Speaker 5 And it was done two hours before we did the first presentation that's how normally it's right it's like this is my dead last item i have one happening in a week from two so week or

Speaker 5 two weeks from tomorrow so i'm the same way it's like i'll be getting done like probably like 15 minutes before i'm adding stuff like ah and then going live because it's like you can always tweak stuff and so you always tweak i'm out of time just just get it out there we'll just make it happen i feel i have enough gray hair

Speaker 8 but one thing that helped us we did it as we were doing the the implementation calls you know so you do the implementation calls you get those 10 minutes and you're like okay let's try to do it and then it's like okay we can change some pictures and stuff like that but actually forcing ourselves to do the

Speaker 5 calls yeah that also helped that's cool okay so the very first one you did so you're working all the way up to the to the to when it was gonna happen how did you how did you get the first people to be on that very first webinar that you did well Nicole watched something with um with

Speaker 7 yeah no but we decided we have our email list and we wanted to like throw it to them first but we didn't want to put it to our whole list so Richmond Ding had something called the tiny challenges.

Speaker 7 And we're like, well, what about a tiny webinar launch? We're like, we're still testing it out, so let's do it to small groups. And that's how we started reiterating.

Speaker 8 So, we had a list of about 4,000 people and said, well, if we do it to 200 people every week, that's at least, you know, 20 weeks. Am I doing that right? Yeah, 20 weeks.

Speaker 8 We have a lot of time to figure this webinar out, you know? And we knew we didn't want to go to ads anytime soon.

Speaker 8 And we said, okay, can we learn this with our email list and then do JVs and then do ads? Yeah, and with the whole thing in mind of being profitable. So, our first group of people were on our list.

Speaker 8 So, we just try to pick the first one was random, and then we said, Okay, let's structure it a little more.

Speaker 7 But it was all three, yeah, it went to 250, then 300, then 500, then a thousand. So, we keep increasing it as we get more comfortable with what we're selling.

Speaker 5 So, first, first when you promote 250 people, how many people registered and showed up for the very first one?

Speaker 8 That I want to say 60 people registered, maybe 20 people, 15 people showed up. Yeah.
Okay. No, no, it was 300, then one, then 50, and then 25.

Speaker 5 So 25 were on there. You did the first presentation.
I'm curious, first off, how did it feel? And then how did it actually go the very first time?

Speaker 7 We were scared to death.

Speaker 8 I was like, oh, my gosh. Oh, you know what happened at very first presentation?

Speaker 6 Oh, yeah.

Speaker 8 Zoom cut out.

Speaker 6 In the middle of it.

Speaker 7 It was a storm in my area. And it was like...

Speaker 6 I was like,

Speaker 7 and she's like, I don't know what's happening with Nadia. So

Speaker 5 were you like tagged in a back and forth?

Speaker 5 Because you're like, I don't know her presentation is.

Speaker 6 Dropping me off, and I had to lock back in.

Speaker 5 We're skipping secret number two because she's gone.

Speaker 7 But people stayed on through it. And we're like, well, obviously the story's not bad because they stayed on.
It was an extra like 15 minutes.

Speaker 8 We were happy that it wasn't a big list either.

Speaker 8 Whatever happened that could happen happened on that first one.

Speaker 5 So happened, did you make any sales on the first one? We did not. And how did you feel afterwards?

Speaker 8 I wanted to eat the ice cream and coconut juice.

Speaker 5 You heard my story. I know my feeling.

Speaker 6 It's horrible. I was like, oh, my feelings are so hurt.

Speaker 8 We worked pretty hard in a presentation. Then it was something out of our control and stuff.
And it was like, all right, just get back on it.

Speaker 7 Forget about how you feel. Get back on it and do it next week.
You're like, are we really going to do this next week? Like, yes, we are. Yes, we are.

Speaker 5 When I first launched the Inner Circle, I remember we started making everybody, like, when we first came in, that was the goal. Like, created webinars as fast as possible and then test it.

Speaker 5 And so everyone, like, I'd probably get this

Speaker 5 Voxer message, like, two or three times a month or something. Like, hey, my webinar is tomorrow.

Speaker 5 We got 250 people register I'm so excited and I was always like I didn't want to burst their bubble But I always wanted ahead of time to like like warn them so they don't come because the first time So the very first person I ever taught a webinar to was Liz Benny and so she did the webinar.

Speaker 5 She was so excited. She did it and it bombed.
And then that night she calls me and she's got mascara coming her face. She's so upset.
And it's just, I was like,

Speaker 5 as a coach, I'm like, oh no, I failed, right? Like I did it wrong. Like, what, you know? And, um, and I learned that though.

Speaker 5 It's like, okay, the first one's always, as you guys know, it's always the worst. Technical issue is like, so many things, right? And the offer is going to be confusing.
You're going to talk too fast.

Speaker 5 It's not, you know, and so I started warning people. They had messaged me like, tomorrow's the webinar.
I was like, okay, I'm so excited for you.

Speaker 5 But what's probably going to happen is it's probably going to bomb tomorrow.

Speaker 5 And I don't, I'm telling you that not because I want to talk down, but I want you to be prepared for it and not freak out because this is how it always works. First one always bombs.
And that's okay.

Speaker 5 Like the job is to go out there, test it, and then we come back. And now we can iterate, we can change it and we can tweak.

Speaker 5 But if you're putting like your whole like, everything on this has to convert, because that's what people do is they do the first webinar like, okay, I made, if it does well, I made $10,000 this week.

Speaker 5 Therefore, I'm going to make X amount over the year. And if I make zero, then it's like, oh no, it's all over.
And so, I tried to warn people, and then afterwards,

Speaker 5 it always happened to message me after I did it, and like technical difficulties. We had one sale, we had no sales, or whatever.
I was like, Cool, that's actually amazing.

Speaker 5 Now we got data, and like, now let now we can start looking at stuff, but like, not stressing out.

Speaker 5 And I remember actually, because Chris messaged me after you guys, the first one, he's like, They the first one, it didn't go that well.

Speaker 5 And I was like, Tell them to like, just stick through it, you're gonna make it. Like, it's it's that's the process, like so many times.

Speaker 5 And even for me, so many times, like, um, I'll do an offer, and the first time it doesn't work, and most people again just walk away from it. I'm like, no, like, it's just, like, we did all the work.

Speaker 5 It's like 99% there. It's like, it's these little tweaks, and then it starts working.
Okay, so that was first week. What happened to week number two?

Speaker 7 We sold. We had three cells.

Speaker 8 Yeah. Three sales.

Speaker 5 Did you make any differences to the presentation between one or two or just

Speaker 5 the whole thing? Okay.

Speaker 8 We were more, we actually, the only difference we said was, you know what? It can't be worse than last week.

Speaker 8 And we said, let's relax. We didn't have to like try to complete it.
And then it's like, let's just be ourselves and see what happens.

Speaker 8 And I don't know what happened, but people were very into it on the chat.

Speaker 7 We were like doing all the trial closes and they were doing their emojis. I'm like, okay, this is, and it pumps you up actually.

Speaker 6 Yeah, they're responding. This is like this.
I'm like, that worked. Okay.
Let's do it.

Speaker 5 Okay, that was the second week. How many people you promoted to? How many people were on that second one?

Speaker 8 That was 250. Yeah.
Okay.

Speaker 8 30 people were registered. Another maybe 15 or so showed up and actually stayed on.

Speaker 5 And from the 15, you got three yeah that's amazing i was like those are good percentages yeah you're gonna take that okay so that was week number two how many weeks have we have are you in two now for eight weeks now eight weeks so we just finished up number eight yeah that's crazy how many have you sold so far can i can i ask

Speaker 8 no so we changed the offer and everything like that so we have about uh i think

Speaker 5 we're close to 20 000 sold now okay yeah we changed the offer but cool what i'm curious because i want people to understand the iteration process so why did you change the offer what did you notice what were you feeling Because when we had our first students come in, we asked them, hey, what did you think?

Speaker 7 And we asked people who didn't buy,

Speaker 7 why didn't you buy?

Speaker 7 And they were like, you know what? I felt this. I felt that.
And we're like, maybe the dream we're selling them is too big. And we're trying to get them from not doing anything.

Speaker 7 Like the first one was. how to leave your corporate job by replacing your own income, right? And that might be too big of a dream for people.

Speaker 7 So like, how can we piecemeal that down and make it more manageable? And we can produce something that can give someone great benefits too. So we're like, okay, let's work it from here.

Speaker 7 So we have emails that we get from people and they tell us what their problems are. Like, well, we have an ideal customer, but our customers are telling us what they actually want.

Speaker 6 So why are we not listening to this?

Speaker 7 Change the offer.

Speaker 5 So that's what we're doing. So with the offer, did you have to change like what the course was? You just added something or took something away or how did the

Speaker 7 addressing some of the problems they were telling us in the emails that we weren't addressing in the original offer, right? And then we made the dream smaller.

Speaker 7 We made the dream smaller, more like accessible.

Speaker 8 So we said, instead of financial independence, how about just learning how to invest? And we said,

Speaker 8 what kind of offer can we make around a beginning investor who's feeling scared and they don't want to be risky and they just want to maybe, you know, get in this to help increase their nest egg?

Speaker 8 So that's when we said, okay, let's see what we can do. We also had the

Speaker 8 subscription model at the beginning. And I think because we're in the money space, it's a little hard for people to like

Speaker 8 trust us at the beginning with that. Some people did, but they're like, Well, if I do 12 months, what happens after that, you know? So, we said, Okay, you know what?

Speaker 8 Let's focus on just learning how to sell, right? And then let's layer on the subscription model later. Yep, so that's what we did.

Speaker 7 And it's amazing, like the people who bought from us, they've been following us for like two years. And it was like, Okay, but then you have people like, oh, I thought you were AI.

Speaker 7 Like, if I was AI, I would be a much better editor.

Speaker 6 Like, it's really two of us.

Speaker 8 And I think also we

Speaker 8 tweaked the bonus. So, before we were just offering like a free gift, like, you'll get like some gifts from us, books.
And then we said, you know what?

Speaker 8 Let's turn the bonus into four weeks of coaching with us. And they said, you have to get it tonight.
And that I also think helped too. So just keep playing around.

Speaker 8 And like, we're still playing around.

Speaker 7 And another thing, I've been telling people this today: brush your teeth before you do your webinar.

Speaker 7 You will not eat your feelings afterwards because you're like, I'll find another way to release this.

Speaker 6 I'll take a walk.

Speaker 7 It's just my little thing because your feelings might get hurt.

Speaker 6 That's going to be a t-shirt.

Speaker 5 That's going to be a t-shirt in the future. Brush your teeth before the webinar.

Speaker 5 Oh, I love it. It's so cool.
So I'm curious, like the feedback you have from customers, did you actually call them? Did you email them, ask them, or just kind of saw what was coming back?

Speaker 7 Emailed them and we looked at the questions that we were getting in the chat. We're like, something's getting lost here.
And they want to do it, but they're hesitant.

Speaker 7 And maybe they don't even want to ask a question. So some people would send us questions afterwards, but then some people were getting confused in the question.
Like, why are they asking that?

Speaker 7 Okay, let's go back through and see where it's breaking down in the presentation and see what we can add that will make it increase the clarity of the offers.

Speaker 8 Not just that, we actually changed the presentation. We did a whole new webinar because we realized, like, we had some questions, like, that's pretty easy, right?

Speaker 6 And then people were like, we know that did not sound easy.

Speaker 5 That sounds really hard.

Speaker 6 I'm like, oh man, that's the trial close failed. Yeah.
Nobody rose a hand.

Speaker 6 You get that, right? Like, Like, oh, no, not really.

Speaker 8 So we said, let's look at the secrets and see what we think is easy might not be easy for someone.

Speaker 8 So we said, we got to take some of this out and, you know, really get like, if we saw no one was participating in a section, that gave us a hint where we could do it.

Speaker 8 We're confusing people right there.

Speaker 7 So cool. And we made it more personal.
Like, I included my friend in the presentation. Like, here's a story about my friend and how I helped him.

Speaker 7 And we just made it like, This is really us working with you.

Speaker 5 Yeah.

Speaker 5 So cool.

Speaker 5 It's interesting because like the trial closes and filling out the audience, like when you're on stage, you can feel it like in real time, you know, because at least for, I don't know, you know, you see people saying that I'll be like, you guys getting this?

Speaker 5 And like, everyone staring, you're like, oh no. But you can, you can, like, kind of navigate it when you're in an audience, but when you're on a webinar, it's hard because like you can't see them.

Speaker 5 You see some comments, but you don't know until afterwards, and you start looking. You're like, oh, no, no one understands what I'm talking about here.

Speaker 6 Yeah, this does not seem.

Speaker 8 Because we do. We download the chat message.
You say, do that. I'm like, okay.
And we would look at the recordings of everyone that we do.

Speaker 6 All right.

Speaker 5 So that's the biggest mistake most people make is they go and they

Speaker 5 decide to do this. They record one presentation and they said evergreen and they step back and they don't know how to do it.

Speaker 7 Oh, yeah.

Speaker 7 It changes. Depending on how many people are in the cold, the energy is different.
And you don't know what you said here versus what worked here. It's like, no, I'm going to do it like what?

Speaker 8 Every day for

Speaker 6 a year.

Speaker 5 Now, have you just sent it to your own existing list so far?

Speaker 5 Have you gone through all 4,000?

Speaker 8 No, the funny thing is, is that

Speaker 8 a lot of people see the emails or they might not see the emails. So if they didn't register, you just hit them again.

Speaker 6 It's a different look. Oh, yeah.

Speaker 5 You missed it last week. This looks way better.

Speaker 8 This list is going to last forever.

Speaker 5 Well, it's interesting, too, because like how people just respond to different things. You know, like everyone's in an area in their life and different time in their life.
I had a friend.

Speaker 5 He's in the dating market. He's crazy, but he sends nine emails a day to his list.

Speaker 5 And he's like, he's like, because he's like, most of the time, the guys, he's in the how to pick up girl, how to pick up girls market. And he's like, most of time, they're like, they're on my list.

Speaker 5 I got a girlfriend, they're happy. He's like, they're just here for entertainment.

Speaker 5 But he's like, the second she breaks his heart or they break up or something, I got to be the first email in their inbox. And so he's just like, it's just like nine emails a day.
It's crazy.

Speaker 5 But he does really well with his business, but like, that's the kind of thing.

Speaker 5 He's like, you never know what hook, like, where they're at, like, what's happening in their life, what the angle is going to be. So it's like, you're putting things out there.

Speaker 5 And like, someone might see a message one week and they don't care, but then that week they lost their job. And also now they need it, or, you know, some, some, something else happened in their life.

Speaker 5 I always thought about this for me. Like,

Speaker 5 I used to be about 25 pounds heavier. I always would struggle with my weight.
And most of the time it didn't matter because I wear baggy t-shirts and jeans. I was like, I'm happy.

Speaker 5 But then once a week on Sunday, I go to church and I put a necktie on and it's like the tie. And I'm like, button, the top button.
And I was in so much pain during. church is Sunday.

Speaker 5 And I get home from church and literally like every Sunday night, I would be buying weight loss programs and diet things like every week.

Speaker 5 And then by the time I show up in the mail, I was wearing baggy clothes again. I forgot.
I'm like, God, why would I need this stuff? I'm totally fine. Like, I'm out of pain.

Speaker 5 Like, when I was in pain that moment, like, I was buying everything. So, it's like, we got to be consistent for our audience because we have no idea when they're going to be in pain.

Speaker 5 And also, like, when they're in pain, it's like, okay, now I like, now I need the message. Now I'm ready for the thing.

Speaker 5 Did you build your email list all off the YouTube channel? Is that where it all came from?

Speaker 7 We haven't run ads for yep.

Speaker 8 We had, no, we, we got a um, we did ads up into like we tried to get a thousand people on our list with ads, but that was it. Then that was back in 2020,

Speaker 8 2020. But ever since then, as I was like, I got to learn how to run ads.
That's a a whole nother thing.

Speaker 6 It's not working.

Speaker 8 So I said, well, just go on YouTube and say, join our email list, or we gave a little lead magnet. So I would say probably 90% of the list is organic.

Speaker 5 Very cool. And are you guys still publishing on YouTube pretty consistently?

Speaker 7 Yeah, weekly. We try to do it every week.

Speaker 8 We probably missed last week, but yeah.

Speaker 7 But it's easier because now people are starting to see who's who. They're like, oh, Nadia, put the music to that video.
I can tell.

Speaker 6 Yeah,

Speaker 5 the different personality types.

Speaker 8 It's like, Nicole would never say that.

Speaker 6 How how did you know

Speaker 5 that's cool have you have you in a youtube video actually promoted the webinar yet or is it just emails not yet that's a plan to do that nadia has no problem doing that and i'm like hold on

Speaker 5 let's wait already um so cool one things we're working on right now pretty aggressively is um

Speaker 5 going out to people that have big youtube channels and and like

Speaker 5 uh doing having me be on an interview with them but specifically to to promote the our challenge or whatever and and paying them so it's like a pay-to-play type thing um and uh but we're paying like a cpm so it's like some of these guys like they can guarantee like we'll get 500 000 views i'm like 500 000 views on a video me talking and they know it's a they know we're the person's okay with us pitching so we're pre-paying so they know we're pitching every the whole youtube video is going towards that so that's kind of the next phase that we're doing right now we're lining them up right now um for me to do like once a week on someone else's channel pushing things back to our channel but also just to the thing so i think that could probably be another good one for you guys in the future too i would love to do right now we're like it seems like because we're posting on YouTube and

Speaker 8 we try to really be our own selves now. And

Speaker 8 they have higher, well, bigger

Speaker 8 channels are coming to us saying, hey, we want you on our show. And so it's all happening organically.

Speaker 8 But I think the thing we're going to do right after this is going to be like JVs trying to like actively go after people.

Speaker 8 But I would like to see the CPM cost per million model.

Speaker 5 You also go back and say, yes, I'll be on your YouTube channel if you'll email for my next webinar or you know there's so many ways you can leverage that because if they're coming to you it's like they want you you know so how can I leverage that and you can think of it it's levels to this

Speaker 5 yeah it's so much fun

Speaker 5 man so proud of you guys it's so fun watching the I said most most people they they hit a roadblock and they stop and I guess you you said you had before with the books and stuff but like when you get past them you're like I'm gonna succeed no matter what I'm gonna push through the roadblock and keep doing it like that's the like that's the entrepreneur game and the fact that you've done you say eight eight versions of the webinar now with three tweaks every single time like um most people never

Speaker 5 will are never willing to it doesn't make sense to me because I'm like

Speaker 5 like engineers are seeing that like when you master the presentation and the offer and it's correct

Speaker 5 like it may take you three or four months maybe a year let's say it's a year to figure that out but the effort you put in for that year if you put that same effort in it's like a job where you're getting paid let's say even a great job $250,000 a year um you know what you'll the compounding of this over time yeah will will dwarf it so it's like man why why wouldn't you put the time and the energy into it?

Speaker 8 You know, and that's the way I see it. I'm like, if someone said, if you do this for a year, you're going to make a million dollars and you can keep making it.

Speaker 8 I'm like, yes, I'm going to do that exactly. I'm going to do that trade.
And just, we just got to, you got to better on yourself.

Speaker 7 Like Myron says, all work works. I'm like, well, if it didn't, if we didn't sell this time, but it's still working on us.
We could put it together faster. And we listened to Jim Rohn a lot.

Speaker 7 And it's like, don't wish it was easier. Wish you were better.

Speaker 6 I'm like, we got to get better.

Speaker 8 We take little tidbits from a lot of people. I think you have a guy, his name was Anthony, I want to say it.
And what he said was,

Speaker 8 you can either have results or excuses, but you can't have both. And I'm like.

Speaker 5 But my excuse is so good.

Speaker 6 It's their fault. It's their fault.

Speaker 6 You guys can blame each other on it. The internet went out.
That's Zoom's fault.

Speaker 5 So cool. All right.
So for the next, so you're eight in. What's the plan moving forward? I want to hear kind of.

Speaker 7 Every week.

Speaker 6 Every week.

Speaker 8 Like we're going for that two CCX. You know, we got 100 days.
Yeah.

Speaker 6 we're going to try. Keep going.

Speaker 8 If not, you know, that's the goal. We're going to see how far we can get, you know.

Speaker 8 We want to continue on this journey. And like I said, make this a life skill because it becomes a superpower.

Speaker 7 We know the process works. So it's like, we just have to work the process.
I have no problem doing it. If you told me this is the result you're going for, I have no excuse.
I have to go for it.

Speaker 5 How's it been the people that have bought your stuff down? You have a chance to serve them. That's always my most fun part for me.
Like for you, as the people that are buying, you're helping.

Speaker 5 like what's that been like for you she wants to go to dinner with everybody

Speaker 7 come to my house no they're great like they're people that we like and they want our help and like we're learning from them too like oh hey and I'm doing the process with them because we did it so long ago I'm like look I'm going through it too I can't tell you something that I'm not willing to do so they understand they're like okay and then the questions that they come up with are like that's a good idea like oh you know I'll be willing to do this if you guys put that together I'm like you're giving us ideas for the next step like it's also we're seeing the changes.

Speaker 8 They're becoming more vulnerable, you know, at first. I'm like, oh, I just want to learn how to invest because of this.

Speaker 8 And then you start peeling back the layers and they really start telling you why they're doing it. And you're like, okay, I got to make sure that you get this.

Speaker 8 And it's not, a lot of the people we teach are moms. And we want them to be able to teach their children.
Because, like I said, we know the impact it can have.

Speaker 8 So it's not just the investing is just a part of it, but it's a bigger picture of how it's going to change their lives. And it helps us say, you know, we got to do better as well.

Speaker 8 So cool. And stops us from fighting a lot.

Speaker 7 Stop fighting. We're about to have this call.

Speaker 5 We're changing people's lives. No more fighting.

Speaker 5 I love to watch the behind the scenes of you guys

Speaker 6 as you're pumping through the webinar.

Speaker 5 That's awesome.

Speaker 5 Yeah, I think for me, the most fascinating thing, like, I think a lot of us, like, we get initially because I want to make some money, but then like, really quickly realize the money is shallow.

Speaker 5 You don't feel, there's not, you don't feel anything cool about it.

Speaker 5 But then when you see like the people who come in and then you see them, I don't know for me, like first time I see someone get the aha moment in their eyes where they understand it.

Speaker 5 Like, I'm like, that feels so much better than like when I had the aha. Like, it's so such a, you know, such an addicting thing where you're just like, I don't want to stop this.

Speaker 5 I got to keep doing this forever. So, yeah, I can't wait to see when you guys have, you know, hundreds of thousands of customers who are coming through, and you guys

Speaker 5 see how many lives you change from, but it's, it's awesome.

Speaker 5 So, okay, my last question for you guys then, for anybody who's listening to this, um, obviously, we have an event once a month we do called Selling Online.

Speaker 5 At the end of Selling Online, we make an invitation for people to join the Prime Mover coaching program. You guys have been inside of it now for how long you've been inside of it now?

Speaker 6 Since March.

Speaker 7 Yeah. August, September.

Speaker 5 So what's that? We're like, how many months is that? I don't even know. Four or five months?

Speaker 5 Three or four months. If someone who's thinking about that, what would you tell someone who's on the edge, like, ah, this is crazy.
I don't know if I should do that.

Speaker 7 I think you can't afford to not do this.

Speaker 7 Like, if you really want to speed up your time and you really want to like learn how to do it right and have a process that's like pretty easy to follow and you have the coaching, I think, and I'm not trying to sell this for us.

Speaker 7 He can sell it, but don't waste your time with other programs. This is what you should really be in because

Speaker 7 I wish we'd have had this like three years ago. It would have cut so much more time off of what we were doing.

Speaker 8 I mean, just the fact, the coaching plus the programs.

Speaker 8 So when it comes to like the courses, the videos that you can watch over and just the stuff that you don't even see, but there's so many hidden things that you got to go and find it.

Speaker 8 You're like, oh my gosh, this is fantastic. This is fantastic.
fantastic and then the coaching all the coaches are really caring about how you succeed and

Speaker 7 i mean it's for what you get versus what you pay again it's a no-brainer yeah it really is and it's a lonely place to do it by yourself but if you have other people who are going through it like our husbands don't know anything what we're doing like what are you guys doing like why do i have to take the kids again why do we have to get out the house like no you got to get out but if you're going through this and other people know what you're doing you don't feel so lonely anymore like she was the only one I could talk to about it.

Speaker 7 Now it was like, oh, other people are going through the same thing.

Speaker 8 If you get this done and you push through, you're going to thank yourself for it.

Speaker 5 Yeah. It's been fun just in the last, I think it was like 45 days ago that we announced the award.
If you make $10,000 in one-on-one, one of many sales, you get an award, right?

Speaker 5 And it's like, we've got a dozen people have already applied for it and like they're coming. And it's just, it's fun now because now it's like everyone's in the middle of it.

Speaker 5 So it's like, oh, my webinar have tanked. Oh, my dead did awesome.
You know, and everyone's helping and critiquing.

Speaker 5 And it's just, you know, and then it's fun for me because Chris, who runs, you you know, that side of the program, he's messaging me all the time.

Speaker 5 Like when you guys got your first cell, he messaged me. I'm like, yeah, like I'm freaking out.

Speaker 6 He's freaking out.

Speaker 5 The whole team's all excited for you guys. So it's, it's really fun watching.
So anyway, I appreciate you guys jumping in and doing it and not stopping and iterating and tweaking.

Speaker 5 And I think you're such a great example for everyone else who are trying to help them understand.

Speaker 5 Like you guys, like you guys can change the world if you're just willing to come out there and like, just follow the process and just do it.

Speaker 5 Take the thing you already have inside of you that you're great at. And then we just give you the process to get your message out to more people.

Speaker 7 I just want to thank you for putting a program like this together.

Speaker 7 I think you have so much knowledge, but to put it down to the level where you can pick it up and do this and make $10,000 that quickly, I don't think you understand how much of a change that does for people.

Speaker 7 So, thank you for that. That's awesome.

Speaker 5 Thanks, guys. If people want to follow you and they want to see your webinar, where do they go to

Speaker 6 jump in?

Speaker 5 I'm your first JV partner.

Speaker 8 Oh, you go to wellpack.welltwins.com backslash how to invest. Yep, and if you want to follow us on YouTube, it's at well twins on YouTube.

Speaker 5 Very cool. Well, glad to have you guys here.
Glad to have your emboise, and I hope you enjoy the rest of the event while you're here. But thanks guys for being here.

Speaker 5 And without saying, go check out our stuff, you guys. And yeah, you're awesome.
Thank you guys. Thank you for having us, guys.