From Wall Street to Wealth Creation: The Inspiring Journey of the Wealth Twins

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What's up, everybody?

This is Russell.

Welcome back to the Selling Online slash Marketing Secrets podcast. We're still in the middle of a rebrand.
Either way, you're going to learn how to sell online and market more stuff while you're here. Today's episode, I'm really excited.
We just got done recording it and it was an awesome conversation with two of my friends who are here in Boise, Idaho today, and they are the recipients of our first ever Prime Mover Award. So we launched the Prime Mover coaching program.
Basically, it's a $10,000 coaching program. We send an award for, as soon as you make your first $10,000 back from doing a one-to-many presentation, you get an award.
And right now we've got like 700 or 800 people all competing and they were the winners this time. And so I thought I'd bring them up and ask them some questions, what they did and how they did it.
And I love this interview because they show, it wasn't like we created a webinar and it crushed it the very first time, like the very first time it didn't work. And then they had to tweak it and change it and tweak it and change it.
And all the things they did to be able to have something that's now very successful. They won the first award.
So proud of them and excited for you guys to hear this interview with the Wealth Twins. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online.
This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.
I'm here today with the Wealth Twins, someone who I recently got a chance to kind of watch and see what you guys are doing. It's been a lot of fun.
They're out here in Boise, Idaho today because we are doing a Prime Mover, the very first ever Prime Mover Mastermind. And as people were flying to Boise, I was like, I wanna find a couple people who are coming that I wanna interview for the podcast.
And you guys were on the list. And I was like, I've been watching your journey.
In fact, I think, you know, Chris Cameron gave me a testimony with me as we put in the sales video. So I've watched like 10 times lives I'm watching through.
I was like, I wanna hang out with you as I get to know you better. But also the most exciting thing, I think for me at least, and maybe for you guys, is we launched the Prime Mover Award, the very first one.
And you guys were the very first ones ever to win it. So congratulations, the first winners.
So proud of you guys for doing it. It's basically the way the award works is you have to create a one-to-many presentation and then deliver that.
And as soon as you make your first $10,000, then you win the award. And so you guys, it's kind of a race amongst like, I don't know, 700, 800 people.
And you guys were the first in, and you'll always be known as award number 001, which is awesome. So I love just to begin with, if you guys kind of tell, tell us your story.
How did you tell us about the business and like, how you guys got to today? Well, we're the Wealth Twins. Obviously we're identical twins and we wanted to do a business together.
So we said, you know what, what is the biggest impact that we can do and what we can do together? And our thing was, how about teaching people how to manage and invest their money for financial independence? Because in at the same time, increased financial literacy among everyone in the general public. So we're like, you know what, this is something that we can do that can benefit others, plus it's something in our expertise.
So that was the reason why we came up with Wealth Twins. So just to give you a little background on us, Nadia and I both worked on Wall Street.
We both, I won't say quit Wall Street, but we left the world of business. You upgraded.
Yeah, we upgraded. And we realized how much of an impact learning how to manage our money and investing really had on us.
And we said, you know what, this is something that's not taught in schools. This is something where we had a unique experience where we actually grew up poor.
And then through like education and meeting different people, we were able to see another side of things. So he said, there's got to be more people like us like that.
And he said, they don't have someone who can, you know, maybe break things down in a way that's more accessible to them. And we know that a lot of families are broken up because of finances.
A lot of children, you know, are feeling disappointed because of finances. A lot of families are in a situation because of finances.
and we always had this feeling that we needed to be some type of advocate in some way because i know

when we were in school i was thinking about going to the un and becoming an ambassador but ended up

going to wall street because you know, we needed it. We needed a job.
That's how you make the money, right? Exactly. But it was always in my heart, you know, one day we're going to come back and do something.
And we were able to do that. And I say, look look if we can do it together even better so yeah

that's why we started the wealth twins so cool I'm curious like as you work with entrepreneurs and stuff you know it's funny because entrepreneurs want to make money but usually I found entrepreneurs me included are really good at making money really bad at keeping money and like understanding wealth like what are the biggest like uh hurdles and stuff you see most people in this community who are struggling with, uh, the actual wealth? I think going against instant gratification, you know, like you don't want to preach budgeting to people because they don't want to hear that. It's not sexy, but it is the foundation of building wealth, you know, like you can invest in a bunch of things, but if you don't know how to manage the money you currently have, how can you continuously invest? Because you're always going to pull your money out the market.
So we try to give people, here are the principles, and then you can go work it. But you have to start from somewhere, managing your money, and then start investing.
Keep that safe, and then you can go to the riskier things. That's what we try to teach people.
I think when it comes to entrepreneurs specifically, they focus a lot on revenue and not on profit. And the ones I know are entrepreneurs, I try to get them to understand you have to be profitable.
Yeah, you can always make money, but you have to be able to make a profitable business. An extension of who you are as a person kind of extends to who you are as a business.
So I think that's the biggest thing we've noticed with entrepreneurs. They're like, I can always make money, but are you profitable? Are you really making money? And how long can you run that business? Like a lot of them don't have retirement plans.
Like you're so busy focused on the day to day. You're not looking long-term.
And we get people to stop, think about long-term, not just the present and you'll be better off. Yeah.
I've seen a lot of people in, in my world last 20 years who, a lot of them are these great big speakers and they sit on stage and they make a lot of money. And then, um, a year or two later, something, there's a hiccup in the economy or their business or something.
And then they lose it all. They can't recover because they were never putting away money for the future.
It had no plans other than just like, what can I make right now? And then what can I buy with the thing I just made right now? And it's this horrible cycle that they get into. And so, yeah, I think there's both sides.
If someone doesn't have money, like try to figure out how to, but then also it's like, we do make money. It's like understanding that side of it, which is a little bit.
Anyway, it's interesting because it's money. It's a cycle.
It's like, oh, it's just I know how to make money. It's like, yeah, but there's a difference between making money and like investing and turning things.
Okay. So from Wall Street, how long ago was that that you guys were doing that, that you kind of transitioned to this whole coaching business? I think we really, well, we started and we thought we were being serious probably like 2019.
Okay. We thought we were.
We had no idea what we were doing. What did you try first? I'm curious, like when like, what got you to like, I'm going to try to do this thing.
Like what jumped into the market? Okay. So no, what it was is that I have my, I was thinking about having my third child and I was like, okay, I never thought I would be like staying at home with my kids.
But I said, oh, before I go back to work, let me see if there's something to allow me flexibility and stuff like that. And I started looking online and I started seeing what online people were doing.
And I was like, oh, this is something totally new. I didn't even know this existed.
And then I said, Nadia, did you see this online thing? And then we started doing it. I said, OK, I'm going to be a blogger.
And we were blogging about finance, children, food. And then someone said, will you stop? No one wants to talk to you about that.
They want to talk to you about money. So I was like, okay, I guess we're going to do money now.
And then Nadia said, we should get on YouTube. We were thinking about podcasting, right? But then we kept saying we sound too much online.
you're in conversation with yourself.

So we're like, oh, podcasting might not work.

So then we said, okay, if we're twins, we should use videos so people know that we're really twins.

So that's how we ended up on YouTube.

Interesting.

And so when did the YouTube channel launch?

2019.

Okay.

And then were you making money that time or had you started making money?

Were you selling courses yet or were you just publishing it just to kind of get your voice out there? No money in 2019, but soon we started selling a course and we taught it live to try to just get it out there because we're like, well, why put together something if we don't know if anybody's going to buy it? So like, hey, we have this for a very low cost. Can we teach it to you? And we had a good feedback from it and then we automated that and then we just started trying to push that and learning the social media business learning how to market out there and get our voice out there yeah we were trying all the things you hear okay you need to email newsletter you need this and we're like we touched upon but we didn't know really what we were doing what we were doing there's no focus we're fumbling our way through this so we just kept okay we're gonna keep doing youtube youtube youtube and then nadia said no you know

what maybe we should like focus and make this a business it's like remember the guy russell we had that book we didn't know anything i was like which book was it which one dot com secrets and i think i bought all of them i bought all of them and we're like we opened up like oh too much work I don't even understand half the words

I don't even know what he's talking about

and then it was like recently

I We're like, we opened up like, oh, too much work. We don't have time.
I don't even understand half the words. I don't even know what he's talking about.
And then it was like recently I had found Expert Secrets. And I opened it up and I was like, oh, my gosh, I understand what he's saying now.
This is amazing. Nadia, you should read that book again.
It's like, oh, the teacher appears when the student's ready. Yeah.
Like, okay. And then you came out with Prime Mover.
I'm like, that's exactly what we're looking for.'s cool so when did you when did you reread extra secrets is that just really recently was it two years ago and then we went to funnel hackers yeah last year and then we were reading like i got the other copy because i had the soft copy first and now i got the hard copy i was like okay it's been updated okay let's see what i had some new stuff in there trying to make it easier that's That's awesome. Okay.
So then you got into the coaching program, prime movers. And, um, I love to hear your journey.
Cause again, this is one of those things that I think I'm sure same thing 2019, we're launching a YouTube channel. We're going to be rich.
And that's like, okay, it's not working. Then you're trying, it's like, we're always trying these different things.
I'm just curious for you guys when, when things started kind of tying together, right? Okay. Now I know the strategy and I know kind of exactly what we're trying to to accomplish we're trying to do uh i think it started working for us when we said we need to be consistent and we need to follow the process and follow it through because that was one of our problems like we never continuously did something like if you hit a brick wall like and you get your feelings hurt like no you know like you know what promise ourselves let's push it for a year and this was on this journey now we're like I don't care what we're doing.
Feel faster or see what's working. Keep pushing.
You know, I think it really came to us when a week before Funnel Hackers, we were at a finance conference and one of the guys there said, you know what your problem is? You're in your own way. Yep.
And we're like, OK, let's step out of our own way then. And we said, OK, you were saying I have a process following.
I'm like'm like okay if someone said we're in our own way and this guy says we have a process then we're the only variable i'm the i'm the logical person not as the emotional one and i was like i'm ready let's go and i'm like whatever he's selling we're buying and i was like and then we met with chris and stuff and i was like okay i think i think we can do this. I was like, if anything, if it fails, it's going to be on us.
And then we also had to say, it's bigger than us. Yeah.
Like, well, twins, like, you know, we said, it's not just who we are, because I feel we can't quit now. You know, because we get the emails, we get the comments on YouTube, then people really are appreciating what we do.
So I said, if it's bigger than us, then we have to make more of an impact. And I said, okay.
And we have our kids at home, too. Our kids are looking at us doing this.
Like, it's hard, but we'll work through the hard. And if you come with an idea and you can make money off of an idea and help people at the same time, I don't think anything's better than that.
Like, why not? So cool to have your kids watch you and see you actually succeed and it gives them belief you should hear them they know the lingo and everything yeah i think it's like ed my let's is something he's like he's like the greatest form of child abuse is to not live your dreams for your kids or something right where it's like so many people are like telling their kids oh you can live your dreams anything what's possible and then they want to actually go after and do it themselves it's like we've got to be the ones out there doing it and then that gives them permission as well so you know i have a i have a he just turned six and i said between the age of five and six my son has learned to ride a bike read and also tie his shoes and none of them were fun he was complaining the whole time and i said listen you're not going to stop it's a life skill you got to do hard things and once you unlock it you unlock a superpower. And then I'm looking at myself like, well, how can I say that to him if I know there's a life skill I can learn right now that when I do, it unlocks a superpower.
And I shouldn't stop just because it's hard. So I said, okay.
And we have very direct kids. Like, they will call you out.
I'm like, okay. Mom.
Exactly. What are you doing? Okay.
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Okay. So in the coaching program, as you guys know, obviously the very first thing folks on is like creating, creating an offer.
So for you guys guys when you got in there, did you already have an offer? And then if so, or how did it change? How did it morph? What does the offer look like today that you guys are actually selling? We had a product. We didn't have an offer.
And what was the product? Was it a course? It was a course. It was that first course that we were talking about.
So I know the difference. I'm curious to other people.
Some people don't know. How did you transition from a course into an actual offer? You know, you have a video where you talk about, you know, the greatest showman and the way you were explaining it.
I was like, oh, I finally get it. Okay.
Like, if I want someone to be truly successful, a course is not going to be just what they need. They need all these things so that in the end they feel like there's no way I can fail.
And I was like, okay, we have a course, but we don't have an offer. So we had to sit back and say, what is it that we need? And what problem are we solving? And when we solve that problem, what's the new problem that opens up? And we said, okay, let's keep playing around.
And that offer has evolved at least four times. Four times, you know, and it's still probably gonna evolve, you know? But now we understand like the difference between a product versus an offer so what does the offer look like now what are the components in your eyes offer um we have our investing course we have some tools that people can use to help them push for we have a four-week q a we have community because we notice like even if you give someone a course they're not going to do it right so they need that extra push and we're like we're like, look, we're in your corner.
We're live. We're here every week for the next four weeks.
Join us. And then people are like, OK, they're actually real people.
They want to see me succeed. Then we have a community.
We're in a community. People are writing and they're cheering each other on.
And we have some more financial literacy, some tutorials where, you know, if I tell you, OK, you got to do your asset allocation, you know, diversification. diversification they're like okay i know those words thanks a lot like so we have to go in and say this is what you're gonna do and this is how you find it on a you know brokerage platform so those things help people out so they feel like okay not only do i know what they're saying i can actually do it with them at the same time yeah it's a combination of do it yourself and do it with them.
So that's working right now. Very cool.
So that's the offer. You create the offer.
Next steps in, you had to create a presentation. Walk me through what you said to go through for that.
Cause I know that's the hardest part. The presentation is hard, but we have consulting backgrounds also.
So when we left Wall Street, we also went into consulting so we can make a deck quick, but YouTube also helped us because when I think about the presentation, I think about B-roll. Like I have to give someone an idea of what I'm trying to convey to them and keep them entertained at the same time.
So these are the different pictures. This is the slides and moving them through the story.
And that's been helpful. But the deck is a beast.
I've never made decks that are 170 slides. I'm like, okay.
But what makes it easier is the hook story offer. And once you start understanding that, it's like, it's throughout this whole thing.
It's throughout every secret. It's throughout the offer.
It's throughout the whole thing. And it makes it easier to complete the deck once you start thinking in that terms.
Now, I think also the framework you give, right? You said, okay, you're going to have the offer. Then you need your three secrets.
And then you need the stack and close. And you're like, okay, what do I need to do? Okay.
I got to do this, do this, do and close and you're like okay what do I need to do okay I gotta do this do this do this then you're like okay I have a framework all I have to do is follow the framework and put the pieces yeah yeah and then it's a new language as well like you don't know if someone tells you hook story offer what does that mean but then once you do with the coaching you get understanding you watch the videos and then the fact that you're able to watch the videos anytime you want and you realize if you mess up this week you can try again next week you know so that helped also the resources that you have in there too i don't think people understand how valuable the resources are in there i was like we use them i have realized what you russell you have to read you or watch you more than once yes you drop a lot of gems okay i miss that oh every time i reread or re-watch i learn something new that's a tip for anybody watch it more than once three times at least so for the for you guys to create the very first presentation to sell the offer how long did the very first one take to put it all all the pieces together three to four weeks yeah three four weeks and then and what it was done two hours before we did the first presentation that's how normally it's right it's like this is my dead last time i have one happening in a week from two so we or two weeks from tomorrow so i'm the same way it's like i'll be getting done like probably 15 minutes before i'm adding stuff like ah then going live because it's like you always tweak stuff and so you always speak like i'm out Just get it out there. We'll just make it happen.
I feel I have enough gray hair.

But one thing that helped us, we did it as we were doing the implementation calls.

So you do the implementation calls, you get those 10 minutes, and you're like, okay, let's try to do it.

And then it's like, okay, we can change some pictures and stuff like that.

But actually forcing ourselves to do it during the calls, that also helped.

That's cool. Okay, so the very first one you did, so you're working all the way up to when it during the calls, that also helped.
That's cool.

Okay, so the very first one you did, so you're working all the way up to when it was going to happen.

How did you get the first people to be on that very first webinar that you did?

Well, Nicole watched something with Richmond.

Yeah, no, but we decided we have our email list and we wanted to throw it to them first,

but we didn't want to put it to our whole list.

So Richmond Ding had something called the Tiny Challenges. And we're like, well, what about a tiny webinar launch? Like, we are still testing it out, so let's do it to small groups.
And that's how we started reiterating it. So we had a list of about 4,000 people.
I said, well, if we do it to 200 people every week, that's at least, you know, 20 weeks. Am I doing that right? Yeah, 20 weeks.
we can we have a lot of time to figure this webinar out you know and we knew we didn't want to go to ads anytime soon and we said okay can we learn this with our email list and then do jvs and then do ads yeah and with the whole thing in mind of being profitable so our first group of people were on our list so we just tried to pick the first one was random and then we said okay let's structure a little more but it was all yeah it went to 250 then 300 to 500 and a thousand so we keep increasing it as we get more comfortable with what we're so first first one you promote 250 people how many people registered and showed up the very first one that i want to say uh 60 people registered maybe 20 people 15 people showed up yeah okay no no it was 300 then one then 50 and then 25 yeah so 25 were on there you did the first presentation i'm curious first off how did it feel and then how did it actually go the very first time we were scared to death i was like oh my gosh oh you know what happened the very first presentation oh yeah zoom cut out the middle of it was a storm in my area and it was like I was like, oh my gosh. Oh, you know what happened the very first presentation? Oh, yeah.
Zoom cut out. In the middle of it? It was a storm in my area, and it was like, I was like, and she's like, I don't know what's happening with Nadia, so.
Were you like tag teaming back and forth? Yeah, and I had to like, I don't know her presentation. It dropped me off, and I had the log back in.
It was horrible. We're skipping secret number two because she's gone.
Yeah, but people stayed on through it, and we're like, well, obviously the story's not bad because they stayed on. It wasn't an extra like 15 minutes.
We were happy that it wasn't a big list either. If it ever happened that could happen, happened.
So it happened. Did you make any sales on the first one? We did not.
And how did you feel afterwards? Well, I wanted to eat ice cream and coconut shrimp. You heard my story.
I know that feeling. It's horrible.
I was like, oh, my feelings are so hurt. We worked pretty hard in the presentation.
Then it was something out of our control and stuff. And it was like, all right, let's get back on that horse.
Forget about how you feel. Get back on it and do it next week.
I'm like, are we really going to do this next week? Like, yes, we are. Yes, we are.
When I first launched the Inner Circle, I remember we started making everybody. when we first came in like that was the goal like create a webinar as fast as possible and then test it and so everyone like i'd probably get this mess like a voxer message like two or three times a month or something like hey my webinar's tomorrow we got 250 people registered i'm so excited and i was always like i didn't want to burst their bubble but i always wanted ahead of time to like like warn them so they don't come because the first time so the very first person I ever taught a webinar to is Liz Benny.
And so she did the webinar. She was so excited.
She did it and it bombed. And then that night she calls me and she's got mascara coming to her face.
She's so upset. And it's just, I was like, now as a coach, I'm like, Oh no, I failed.
Right. Like I did it wrong.
Like what, you know? And, um, and I learned that though. It's like, okay, the first one's all, as you guys know, it's always the worst technical issues.
Like so many things, right. And the offer is going to be confusing or gonna be confusing or talk too fast it's not you know and so i started warning people they would message me like tomorrow's the webinar i said okay i'm so excited for you but what's probably gonna happen is it's probably gonna bomb tomorrow and i don't i'm telling you that not because i want to talk down but i want you to be prepared for it and not freak out because this is how it always works first one always bombs and that's okay like the job is about there test it and then we come back and now we can iterate we can change it we can tweak but if you're putting like your whole like everything on this has to convert because that's people do they do the first webinar like okay i made if it does well i made ten thousand dollars this week therefore i'm gonna make x amount over the year and if i make zero then it's like oh no it's all over and so i try to warn people and then afterwards it always happened message me after i did it and like technical difficulties we had one seller we had no sales or whatever i was like cool that's actually amazing now we got data and like now now we can start looking at stuff but like not stressing out and i remember actually because chris messaged me after uh you guys first one he's like he's the first one he didn't go that well and i was like tell him to like just stick through it you're gonna make it like it's it's that's the process like so many times and even for me so many times like um i'll do an offer and the first time it doesn't work and most people get and just walk away from it i'm like no like it's just like we did all the work it's like 99 there it's like these little tweaks and then it starts working okay so that was first week what happened in week number two we sold we had three cells yeah did you make any differences to the presentation between one or two or just no just the whole thing okay we were more we actually the only difference we said was you know what it can't be worse than last week and we said let's relax we didn't have to like try to more confidence let's just be ourselves and see what happens and i don't know what happened but people were very into it on the chat we were like doing all the like trial closes and they were doing their emojis like okay this is and it pumps you up as you're responding this is great i'm like that worked okay okay that was second we how many people would you promoted to how many people were on that that was 250 yeah okay uh 30 people registered another maybe 15 or so showed up and actually stayed on and from the 15 you got three that's amazing i was like those are good percentages yeah you gotta take that okay so that was week number two how many weeks have we have are you into it for eight weeks now eight weeks so we just finished up number eight yeah that's crazy how many of you sold so far can i ask no so we changed the offer and everything like that so we have about uh things we're close

to 20 000 sold now yeah yeah very cool changed the offer but cool what i'm curious because i want

people to understand the iteration process so why did you change the offer what did you notice what

were you feeling because when we had our first students come in we asked them hey what did you

think and we asked people who didn't buy what why didn't you buy what and they're like you know what

i felt this i felt that i'm like maybe the dream we're selling them is too big

I'm going to go them from not doing anything. Like the first one was how to leave your corporate job by replacing your own income, right? And that might be too big of a dream for people.
So how can we piecemeal that down and make it more manageable? And we can produce something that can give someone great benefits too? So we're like, okay, let's work it from here. So we have emails that we get from people and they tell us what their problems are.
Like, well, we have an ideal customer, but our customers are telling us what they actually want. So why are we not listening to this? Change the offer.
So that's what we're doing. So with the offer, did you have to change like what the course was or you just added something or took something away or how did that we we added stuff where that were addressing some of the problems they were telling us in the emails that we weren't addressing in the original offer right and then we made the dream small we made the dream smaller more like accessible so we said instead of financial independence how about just learning how to invest and we said what can what kind of offer can we make around a beginning investor who's feeling scared and they don't want to be risky and they just want to maybe you know get in this to help increase their nest egg so that's when we we said okay let's see what we can do we also had the um the uh subscription model at the beginning and i think because we're in the money space it's a little hard for people to like trust us at the beginning with that some people did but they're like well if i do 12 months what happens after that you know so we said okay you know what let's focus on just learning how to sell right and then let's layer on the subscription model later yep so that's what we did it's amazing like the people amazing.
Like the people who bought from us, they've been following us for like two years. And it was like, okay.
But then you have people like, oh, I thought you were AI. Like if I was AI, I would be a much better editor.
It's really two of us. And I think also we tweaked the bonus.
So before we were just offering like a free gift, like you'll get like some gifts from us, books. And then we said, you know what?

Let's turn the bonus into four weeks of coaching with us.

And they said, you have to get it tonight.

And that I also think helped too.

So just keep playing around and we're still playing around.

And another thing, I've been telling people this today, brush your teeth before you do your webinar.

You will not eat your feelings afterwards because you're like, I'll find another way to release this. I'll take a walk.
This is my little thing because your feelings might get hurt. That's going to be a t-shirt in the future.
Brush your teeth before the webinar. Oh, I love it.
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So I'm curious, like the feedback you have from customers. Did you actually call them? Did you email them? Ask them or just kind of saw what was coming back? Emailed them and we looked at the questions that we were getting in the chat and we're like something's getting lost here and they want to do it but they're hesitant and maybe they don't even want to ask a question so some people would send us questions afterwards but then some people were getting confused in the question like why are they asking that okay let's go back through and see where it's breaking down in the presentation and see what we can add that will make it increase the clarity of the offers not just that we actually changed the presentation we did a whole new

webinar because we realized like we had some question like that's pretty easy right and then

we're like we know that did not sound easy that sounds really hard i'm like oh man the trial

closed failed yeah nobody rose their head yeah you get that right and like oh no not really so

we said let's look at the secrets and see what we think is easy might not be easy for someone so

I'm going to go ahead and get it. nobody rolls their head yeah you get that right oh no not really so we said let's look at the secrets and see what we think is easy might not be easy for someone so we said we got to take some of this out and you know really get like if we saw no one was participating in a section that gave us a hint where we can do we're we're confusing people right there so cool and we made it more personal like i included my friend in the presentation like here's a story about my friend and how I helped him.
And we just made it like, this is really us working with you. Yeah.
So cool. It's interesting.
Cause like the trial closes and filling out the audience, like when you're on stage, you can feel it like in real time, you know, because at least for, I don't know, you know, you see people saying they're like, you guys getting this? And like, everyone's staring. You're like, Oh no.
But you can, you can like kind of navigate it when you're in an audience. But when you're on a webinar, it's hard because like you see some comments, but you don't know until afterwards and you start looking and you're like, oh no, no one understands what I'm talking about here.
Yeah, this does not seem... Because we do, we download the chat messages.
You say, do that. I'm like, okay.
And we would look at the recordings of every one that we do. All right.
So that's the biggest mistake most people make is they go and they decide to decide to do this. They record one presentation and they set it evergreen and then they step back and they never look at it again.
I don't know how you can do that. Oh yeah.
It changes. Depending on how many people are on the call, the energy is different and you don't know what you said here versus what worked here.
It's like, no, I'm going to do it like what? Every day for, every week for a year. Now, have you just sent your own existing list so far? Star list.
gone through all 4 000 or you so no the funny thing is is that a lot of people see the emails or they might not see the email so if they didn't register we just hit them again with a different hook oh yeah you missed it last week this looks way better this list is gonna last forever well it's interesting too because like how people just respond to different things you know like everyone's an area in their life and different time in their life i had a friend he's in the dating market he's crazy but he sends nine emails a day to his list and he's like he's like because he's like most of the time the guys he's in the how to pick up girl how to pick up girls market and he's like most time they're like they're on my. They're happy.
He's like, they're just here for entertainment. He's like, the second she breaks his heart or they break up or something, I got to be the first email in their inbox.
And, uh, and so he's just like, it's just like nine emails a day. It's crazy.
Um, but he does really well with his business, but like, that's the kind of things like, you never know what hook, like where they're at, like what's happening in their life, what the angle is going to be. So it's like, you're putting things out there and like someone might see a message one week and they don't care, but then that week they lost their job.
And also now they need it. Or, you know, some, some, something else happened in their life.
I always thought about this for me. Like, um, I used to be about 25 pounds heavier.
I always would struggle with my weight. And most of the time it didn't matter because I wear baggy t-shirts and jeans.
I was like, I'm happy. But then once a week on Sunday, I go to church and I put a necktie on and it was like the tie and I'm like at the button, the top button.
And like, I was in so much pain during church at Sunday and I get home from church and literally like every Sunday night I would be buying weight loss programs and diet things like every week. And then by the time I show up in the mail, I was wearing baggy clothes again.
I forgot. I'm like, oh, like, why would I need this stuff? I'm totally fine.
I'm out of pain. But like when I was in pain that moment, like I was buying everything.
So it's like, we got to be consistent for our audience because we have no idea when they're gonna be in pain and also like when they're in pain it's like okay now i'm like now i need the message now i'm ready for the thing um did you build your email list all off the youtube channel is that where it all came from we haven't run ads for it yet we had no we we got a um we did ads up into like we tried to get a thousand people on our list with ads, but that was it. Then I was back in 2020.
But ever since then, I was like, I got to learn how to run ads. That's a whole nother thing.
It's not working. We'll just go on YouTube and say, join our email list or we gave a little lead magnet.
So I would say probably 90% of the list is organic. Very cool.
And are you guys still publishing on YouTube pretty consistently?

Yeah, weekly.

We try to do it every week.

We probably miss this week. We missed last week.

But yeah.

But it's easier because now people are starting to see who's who.

They're like, oh, Nadia put the music to that video.

I can tell.

They're learning the different personality types.

They're like, Nicole would never say that.

You're just like, really?

I'm like, that's right, but how did you know?

That's cool. Have you in a YouTube video actually promoted the webinar yet? Or is it just emails? Not yet.
That's a plan to do that. Nadia has no problem doing that.
And I'm like, hold on. So cool.
One of the things we're working on right now pretty aggressively is going out to people that have big YouTube channels and, and like uh doing having me be on interview with them but specifically to to promote the our challenge whatever and and paying them so it's like a pay-to-play type thing um and uh but we're paying like a cpm so it's like some of these guys like they can guarantee like we'll get 500,000 views i'm like 500,000 views on a video me talking and they know it's a they know where the person's okay with us pitching for prepaid so they know we're pitching the whole youtube video is going towards that so that's kind of the next phase that we're doing right now we're lining them up right now um for me to do like once a week on someone else's channel pushing things back to our channel but also just to the things i think that could probably be another good one for you guys in the future too i would love to do right now we're like it seems like because we're posting on youtube and um we try to really be our own selves now and they have a higher well bigger bigger channels are coming to us saying hey we want you on our show and so it's all happening organically but i think the thing we're going to do right after this is going to be like jvs trying to like actively go after people but i i would like to see the the cpm like cost per million model you can also go back and say yes i'll be on your on youtube channel if you'll email for my next webinar or you know there's so many ways you can leverage that because if they're coming to you it's like they want you you know so how can i leverage that and you can i didn't think it's levels to this i know i know yeah it's so much fun um man so proud of you guys it's levels to this. Yeah.
It's so much fun. Um, man, so proud of you guys.
It's so fun watching the, I said most, most people, they, they hit a roadblock and they stop. I guess you, you said you had before the books and stuff, but like when you get past them, you're like, I'm going to succeed no matter what.
I mean, push through the roadblock and keep doing it. Like that's the, like, that's the entrepreneur game.
And the fact that you've done, you say eight, eight versions of the webinar now, which reach weeks every single time. Like, um, most people never, are never willing to do it.
And it doesn't make sense to me because I'm like, like, and you guys are seeing now, like when you master the presentation and the offer and it's correct, like it may take you three or four months, maybe a year. Let's say it's a year to figure that out.
But the effort you put in for that year, if you put that same effort in, it's like a job where you're getting paid, let's say even a great job, $250,000 a year. you that out but the effort you put in for that year if you put that same effort in it's like a job where you're getting paid let's say even a great job 250 000 a year um you know what you'll the compounding of this over time yeah we'll dwarf it so it's like man why wouldn't you put the time and the energy into it you know and that's the way i see i'm like if someone said if you do this for a year you're gonna make a million dollars and you can keep making it i'm like yes i'm gonna do that exactly i'm gonna do that trade and just we just gotta you gotta better yourself like myron says all work works like well if it didn't we didn't sell this time but it's still working us we could put it together faster and we listen to jim ron a lot and it's like don't wish it was easier wish you were better i'm like we gotta get better we take little tidbits from a lot of people i think you have a guy his name was anthony i want to say.
What he said was, you can either have results or excuses, but you can't have both. And I'm like...
But my excuse is so good. It's their fault.
It's their fault. You guys complain each other.
The internet went out. Zoom's fault.
So cool. Alright, so for the next, so you're eight in.
What's the plan moving forward i want to hear kind of every week every week like we're going for that two ccx you know we got 100 days yeah we're gonna try keep going if not you know it's that's the goal we're gonna see how far we can get you know we want to we want to continue on this journey and like i said make this a life skill because that's it becomes. We know the process works.
So it's like we just have to work the process. I have no problem doing it.
If you told me this is the result you're going for, I have no excuse. I have to go for it.
How's it been the people that have bought your stuff down and you have a chance to serve them? That's always my most fun part for me. But for you as the people that are buying, you're helping, what's that like for you she wants to go to dinner with everybody come to my house no they're great like there are people that we like and they want our help and like we're learning from them too like oh hey and i'm doing the process with them because we did it so long ago i'm like look i'm going through it too i can't tell you something that i'm not willing to do so they understand they're like okay and then the questions that they come up with are like that's a good idea like oh you know i'll be willing to do this if you guys put that together i'm like you're giving us ideas for the next step like it's also we we're seeing the changes they're becoming more vulnerable you know at first i'm like i just want to learn how to vest because it is and then you start peeling back the layers and they really start telling you why they're doing it.

And you're like, okay, I got to make sure that you get this. And a lot of the people we teach are moms.

And we want them to be able to teach their children.

Because like I said, we know the impact it can have.

So it's not just the investing is just a part of it, but it's a bigger picture of how it's going to change their lives.

And it helps us say, you know, we got to do better as well. So cool.
It stops us for fighting a lot. Stop fighting.
We're about to have this call. We're changing people's lives.
No more fighting. I love to watch the behind the scenes of you guys as you're prepping for the webinar.
That's awesome. Yeah.
I think for me, the most fascinating thing, like, I think a lot of us, like we like we get in initially someone makes some money but then like really quickly realize the money like it's shallow you don't feel there's you don't feel anything cool about it but then when you see like the people who come in and then you see them i don't know for me like first time i see someone get the aha moment their eyes are like they understand it like i'm like that feels so much better than like when i had the aha like it's so such a you know such an addicting thing where you're just like i don't want to stop this i got to keep doing this forever so yeah i can't see what so such a, you know, such an addicting thing where you're just like, I don't want to stop this. I got to keep doing this forever.
So yeah, I can't wait to see what you guys have, you know, a hundred thousands customers who are coming through and you guys see how many lives you've changed from it. It's, it's awesome.
So, okay. My last question for you guys then for anybody who's listening to this, um, obviously we have an event once a month we do called selling online and then selling online.
We, we, uh, an invitation for people to join the Pride Mover coaching program. You guys have been inside of it now for how long have you been inside of it now? Since maybe August.
Yeah. August, September.
So what's that? We're like, how many months? I don't even know. Four or five months? Three or four months.
For someone who's thinking about that, what would you tell someone who's on the edge? Like, ah, this is crazy. I don't know if I should do that.
that i think you can't afford to not do this like if you really want to speed up your time and you really want to like learn how to do it right and have a process that's like pretty easy to follow and you have the coaching i think and i'm not trying to sell this for us he can sell it but don't waste your time with other programs this is what you should really be in because it i wish we would have had this like ago to cut so much more time off of what we were doing i mean just the fact the coaching plus the program so when it comes to like the courses the videos that you can watch over and just the stuff that you don't even see but there's so many hidden things that you got to go and find it oh my gosh this is this is fantastic this. And then the coaching, all the coaches are really caring about how you succeed.

And I mean, it's for what you get versus what you pay.

Again, it's a no-brainer.

It really is.

And it's a lonely place to do it by yourself.

But if you have other people who are going through it,

like our husbands don't know anything what we're doing.

They're like, what are you guys doing?

Why do I have to take the kids again?

Why do we have to get out the house? Like, no, you got to get out. But if you're going through this and other people know what you're doing like what are you guys doing why do we have to take the kids again why do we have to get out the house like no you gotta get out but if you're going through this and other people know what you're doing you don't feel so lonely anymore like she was the only one i could talk to about it now it was like oh the other people are going through the same thing you're gonna if you get this done and you push through you're gonna thank yourself for it yeah it's been fun just in the last i think it was like 45 days ago that we announced the award.
If you make $10,000 in, in one-on-one, one-to-many sales, you get an award. Right.
And it's like, we've got a dozen people have already applied for it and like they're coming and it's just, it's fun now. Cause now it's like, everyone's in the middle of it.
So it's like, oh, my webinar tanked. Oh my, I did awesome.
You know, and everyone's helping and critiquing it. It's just, you know, and then it's fun for me because Chris who runs, you know, that side of the program, he's messaging me all the time.
Like when you guys got your first sell, he messaged me. I'm like, yeah, like I'm freaking out.
He's freaking out. The whole team's all excited for you guys.
So it's, it's really fun watching. So anyway, I appreciate you guys jumping in and doing it and, and not stopping and iterating and tweaking.
And I think you're such a great example for everyone else who are trying to help them understand like you guys, like you guys change the world if you're just willing to come out there and like just follow the process and just do it uh take the thing you already have inside you that you're great at and then we just give you the process to get your message out to more people I just want to thank you for putting a program like this together I think you you have so much knowledge but to put it down to the level where you can pick it up and do this and make ten thousand dollars that quickly I don I think you understand how much of a change that does for people. So thank you for that.
Yes. Awesome.
Thanks guys. Uh, if you want to follow you and they want to see your webinar, where do they go to, to, to jump in? Okay.
That will be, I'm your first JV partner. Or you go to, um, well, pack that well twins.com backslash how to invest.

And if you want to follow us on YouTube, it's at Well Twins on YouTube.

Very cool.

Well, glad to have you guys here.

Glad to have you in Boise.

And I hope you enjoy the rest of the event while you're here.

Thanks guys for being here.

And with that said, go check out our stuff, you guys.

And yeah, you're awesome.

Thank you guys.

Thank you for having us.