Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)

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Amex Business Gold Card, built for business by American Express. What's up, everyone? This is Russell Brunson.
Welcome back to the Marketing Secrets Podcast. This is the fifth and exciting concluding episode of the interview with me and Josh Forty going into the book Atlas Shrugged.
I hope you've enjoyed the last couple episodes. If you missed any of them, make sure you jump back in time because if you're just watching episode number five, you missed everything leading up to this.
So make sure you go back each week over the last four weeks, we've been releasing a different episode. So make sure you go watch all those.
This is part of a five hour long interview that me and Josh Forty did during 2020 after I first read Atlas Shrugged. I recently just finished the book again and I wanted to go deep dive back into it and it's been a lot of fun.
So I hope you guys enjoy this episode. This is the exciting conclusion of our Atlas Shrugged series.
In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online. This show is going to show you how to start grow, and scale a business online.
My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. So one of the things you talk about in, well, actually, Expert Secrets, but I think it, I think they mentioned it, she kind of mentioned it in this book too, is like creating belief by like looking up to somebody.
And like, if you can't see it, if like nobody else has done it, it's hard for you to have people to kind of like imagine it and ingrain it. It's like, who do you, like for me, I look up at, I'm like, who do I want to be like, what business do I want? I'm like, okay, cool.
Like you and your books, like, I want to be like that type of bit here. And then like for Katie Richards, there's another one.
I'm like being a powerful person just in general. Like, okay, like these are like the people that I like look up to and I'm like, okay, like that's what i'm going towards so like for you who who are those people like in your life that you like look up to and you're like okay like that's that's because i feel like the higher you get and i mean you're not all the way up the ladder right like they're still playing more but like you're way above where the average person is going to get to the average person has a lot of people they could look up to like you there's a lot less options i feel like like who are those people that like you look up to and go okay like that's what i'm trying to be more like or that's where i learned my lessons from yeah um there's different parts of my life for different people too yeah like i look at the business side i think the companies i aspire to be like um salesforce shopify hubspot like those companies are just like the next tier but from where we are that that they've crossed the chasm where we're still trying to figure out how to that next year right yeah i think watching them has been that's what we said we go to dream dream force two years in a row just because i wanted to um i talked about actually my podcast when i was out there like i needed to see it to like understand it because like um i remember when i was wrestling my dad my freshman year took us to the rest i just started wrestling he took us to state tournament i saw I saw this guy on my team win state, and I was like, that's what I want.
That's exactly what it was. Yeah, yeah.
That was my goal. And I was like, yeah, and you have to see it to do it.
So I think for me, those are kind of the business I look up to. People, I mean, Tony, from an influence, people speaking, Tony still to me is like, who's bigger than him, right? Right.
Right. Uh, or better.
And like the fact I've had a chance to build a friendship with him is really cool. Cause I, it's been interesting to see him not on stage.
You know what I mean? Like everyone has a chance to see him on stage. He's the best in the world there, but then you see him off stage and see like who he really is.
And it's just cool to see that. Um, I don't know.
Someone who's been doing this for that long consistently, who still cares, who's still doing this. He doesn't need money, but he still is doing events almost every day of the year because he wants that.
I think he can stop. Yeah.
And I have so much respect for that. So I think that's a big thing.
Yeah, just different areas of life. There's different people.
But I tried harder and harder to get closer and closer to him because i like seeing i like understanding them not just from like the you know the the outside but understand from inside because it's just it's a different different perspective you don't get typically you know i mean yeah what what is it like like what is tony like um honestly he's like a little kid we went to his house and uh i can't talk about the details we had a slide in his house he went down the slide with us and just it was really cool and like uh we had a chance to to go with him and did a meditation thing and and like the way he served us when we were with him at his house you can tell that's how he wishes he could serve everybody um you know and like there's his heart like you saw like he's in this room serving us and like he's crying you see this emotion you're just like oh my gosh like he would do this for everyone if he could but he can't so that's why he's doing these big scale things but it's the best way he can he can do that um i think if he if he could he would do that for every single human that he could like it's just it's really i don't know it's it's it's cool there's been a lot of situations i've been around him where he could have not he could have easily like turned it off like in a you know but it's sincere

like it's like you don't turn it off

you know what I mean and I tried

I try to be that way as much as I can

and hopefully you've seen that with my kids

yeah yeah for sure

and obviously like there's Russell's more introverted

and more reserved than Russell's gonna be like

but it's still like the same

hopefully like I want to be

congruent like that like I respect him because

in every situation I've seen him he's always been

Thank you. reserved and then Russell is going to be like, but it's still like the same.
Hopefully, like I want to be congruent like that. Like I'd respect him because

in every situation I've seen him, he's always been

congruent, which is not, I can't

say about most people in our industry

world, which is unfortunate because it's just

like you were, I remember one time

I was in an event and I heard

this guy speak, he's awesome. And like he breaks

down crying in the middle of the event, in the middle of the speech.

And I was like, this guy's great. And he got off stage and he looks looks at me he's like uh he's like uh you say something like i pulled up i pulled out the fake tears again i was like what like i remember just feeling like oh like i just felt so sick like i would like how does someone do that and like not he was like all proud of like oh like i got him with my with my thing and like i just remember feeling so i just dirty and like i just didn't like that i don't want to be that way i want to be i don't want people saying like oh like yeah russell's different in you know here than here like i don't want people saying that yeah like one consistent person like the same person on and off stage yeah like there's certain people that like you just know like you meet them and they're just they're genuine all the way through.
Right. Like I try to think like Catherine Jones, right.
For example, like she's awesome. Right.
We had dinner, I had dinner with her and well, God, I had dinner with her and some friends. Am I allowed to say it? Yeah.
Her and some friends when I was in, in, in Utah last. And like, like I've had her as a client.
I've watched her on space, speak on stage of Final Hacking Live. I've had dinner with her.
And it's like, it is the same person, right? So cool. And there are people like that, and they're rare.
I really do think. That's what people say is, you never want to meet your mentors because they're going to disappoint you.
Yeah. Because of that.
Because it's like, oh, you put on this pedestal and you see me in real life. And you're like, huh, well, that's disappointing.
And then it gates all the stuff. That's my biggest thing is I don't want somebody who, like, I gave them something, like, to help them, and then they see me real life, and it's like, oh, and it gates.
Yeah. How you just gave them, which it does, right? It really does because it takes away the trust factor.
Yeah. And so it's just like, I don't know.
I think I was nervous meeting Tony the first time because I'm like, what if I see him multiple times over and over and over. And you're just like, cool.
Like, it's just neat to see that. So what's interesting is one of my biggest reservations about Tony before, like you, Funnel Hacking Live was actually the thing that like warmed me up to Tony because I didn't really know a whole lot.
Like I'd never experienced Tony. Like I have, you know, like a funnel hacking lab or like anything like that.

Like,

it's so crazy.

Like you walk into the room when he's talking and it's like,

you feel the energy.

Nobody has presence like that.

It is insane.

Like everyone like tells you about it,

but they're like,

you don't really believe it until you experience it.

And I remember actually it was in Orlando.

Um,

the first time,

like when he was down there or whatever.

And I remember he came,

like he was in the,

like I was in the room when he entered and like,

All right. it was in Orlando um the first time like when he was down there or whatever and I remember he came like he was in the like I was in the room when he entered and like energy obviously just like when anybody walks on stage was like you know prepped up but then like he just went into his normal talking and I remember leaving the room and like most people like you walk in and you feel it and I remember like opening that door and like shutting it and like the whole like my whole body like shifted out of this high energy state just low energy state i felt like if i was in that room i could literally go forever right like it was just this non-stop source of energy but what's interesting about tony is like tony doesn't really talk about god which is super interesting like i don't know what faith tony is and maybe maybe he's talked about it and like something about that.
And so for me, like one of the biggest struggles that I had because we'll like growing up and like, when I first left the house, when I first got into entrepreneurship, I like really wrestled with God. Right.
Especially, you know, like going through the death of my brother, like was actually ironically the thing that brought me back to God. Um, but like, I really, really wrestled with that.
And so for Tony, it was like, he's got all this energy and he's connecting to this higher source. And it's like talking about all these things, but like, he never, like, he never ties it to anything.
Like he never gives credit to, well, in my, this is the story I'm telling myself, you know, at the time, he's never giving credit to like this higher thing. Like, where's that all come from? And then like, the more I got to know Tony, not personally, but like through his work and like the watching his videos and like seeing my phone on Hacking Live, I'm like, I don't know what it is that he believes.
I've never sat down and if I ever get to interview him, I'm absolutely asking him that question. But like whatever that is, I don't think it's possible to be incongruent because it's like, it's, I don't know.
It's, it's not of earth almost. It's like, it's, you're tapping into something that isn't like in order to operate at that level, you can't be selfish.
Like, you know what I mean? Do you sense that with him at all? Like, yeah. And it's tap you're tapping into something that isn't like in order to operate at that level you can't be selfish like you know what i mean do you sense that with him at all like yeah and it's you know i think and i'm sure you've seen it before like you talk political and like your audience gets cut in half right yeah for him he's he's traveling such a world global thing i mean tony is christian but it's tough because he's like half the world he speaks to are not christians right so he's he he draws that line because he's one alienate people he's like i'm here to serve god didn't send me to serve a certain group is to serve everybody i think that that's my guess is why he doesn't anchor that in as a hard thing right his audience is so massive um but um he definitely if you ask him like he definitely knows where it's coming from I mean, he's's he's wherever he talks about it he's um you know first time he told me he's like it's funny because i i'd experienced this myself and didn't had words to put to it he's like i come on stage i have a plan everything's there i start talking and all of a sudden like something comes through me and he's like he's like it never comes out the way that i plan but it always comes out perfect he's like as long as i follow that he's like it always just works out the way that I plan, but it always comes out perfect.
And he's like, as long as I follow that, he's like, it always just works out perfect. And I've had so many times, again, I start talking about something.
I don't know where I'm going. Like, why am I talking about this? And then all of a sudden, it's like, oh, wow.
And there's somebody that was the thing that shifted in form. You know what I mean? I think the more that you tap into that, the more, again, it comes back to it before.
The more you do that, God giving you this like this this thing and if you have stewardship over it and you use it he'll give it to you more and more and you it's tony now who's been doing it for 40 years like it's actually interesting super interesting you say that so literally so every tuesday i meet with katie right we have our one-on-one call and we talk for an hour and one of the the topics of conversation was i was like katie we were actually talking about like getting ready for this interview. I was like, I don't feel nervous at all.
Right. And I'm like, and I'm getting so many texts and DMS, whatever, like, oh my gosh, are you nervous? Like, what do you mess up? And like, like so many different things.
Right. And I'm like, I don't feel any of that.
Right. Like, I feel like this is just like, all right, cool.
I'm flying off for us. We're going to hang out.
It's going to be great. We're going to come.
And I'm like, so why? Like, why is everybody else telling me I should be nervous?

Right?

Like, why is that a thing?

Right?

One of the things that she said was like, and being who you are, like, being your person,

knowing yourself and like doing this.

But one of the things that we talked about was like some of the things that you have

to accept by faith.

And I was really wrestling with this idea of like, am I supposed to be prepared?

Like, am I supposed to be prepared?

Like, Russell Vox me was like, this is the first interview he's ever prepared for.

I'm like, I just read the book. I don't have any notes prepared for.
I was going to show up and talk. Right.
Like, that's what I do. And she's like, but that's your superpower like that.
And sometimes you have to just have faith. And the, she's like, you prepare 80% of the way and like, leave the 20% up to God.
And she's like, and most people are not going to understand that. And for a lot of people, that's going to freak it out.
But she's like, how many times have you prepared something? A hundred percent percent you knew every word you're going to say and i'm like very little she's like well think back to one of the times you did like okay she's like how'd it go it's like well terrible it was like some of my worst person the most prepared i come the most the biggest little flop yeah right and she's like and the least you prepare sometimes you just get in confidence you do your best it turns out amazing like yeah just because that's what tony's talking about like it just comes over you it's like if you have faith that when you show up and become like you are the best person yourself you show up the most prepared you can be and you just fully embrace that and have faith for the rest like god the universe whatever you want to call i feel like just works the rest of it out yeah you know i mean yeah that's why before i do anything i pray before i pray for this call or call before this interview before i step on stage every single time because a big part of it's like you know without without that like what good your words you know i mean if you're if you're doing it with with the spirit with god we recall you know uh for me it's the spirit if you do the spirit then it'll touch people in a way that you can't just buy your words alone and so i always ask that and i look for help and i remember i think steven larson the first time he was working for me we did our first event in the room over here and i remember before i would do the events myself he started working for me and i was in the back here and i was saying a prayer he walked in he's like oh sorry he's like whoa that's cool like what he's like you prayed before you go out there i was like oh yeah like i'm not gonna have to pray myself like you know i i'm not that good so i need help and it shows up when you prepare.

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Only on LinkedIn ads. All right, I have two questions that I want to ask you before we kind of go to wrap fire and kind of kind of bring this to a close i don't know we could probably go all night but um you just want to keep on my you want to go to bed how much longer do we go for you guys are you guys liking this comment down below let us know give some feedback um do you like it do you not like it what are your thoughts we've been going for about three hours i figured it was going to go at least this long i guarantee some of you guys are like i, I agree with everything.
I agree with half. I don't understand what they're saying.
I agree with nothing. That's okay.
There's nothing like, again, our goal is not to motivate, was not to try to convince you guys of anything. That's not my goal.
Our goal is to like flush out these ideas and hopefully you guys come on the journey and get some cool ideas from it and see how we perceive life. I think what's fascinating, everybody has such a different perspective on life.
And so many times we hear something else perspective, we get offended. It's like, what if you didn't get offended and just listen to their perspective and maybe you don't listen to everything, but you're like, Oh, I'm going to take that.
And that those are two things were really cool for me. And just like, just don't pay attention to the rest of it.
Right. Cause I'm sure if you pay attention to everything that we both said, you probably got offended at least 12 times.
But if you're just like, I just going to take the gold that's good for me and then leave everything else on the side, you've got a dozen amazing things that you can use, hopefully. All right, so my next question is, who are you voting for? Actually, last year, four years ago, I'm a big Jack Bauer fan, and I bought Jack Bauer for President shirts.
That whole day, I was like Instagramming and Facebooking. I'm writing in Jack Bauer.
I'm writing in Jack Bauer. And I would have if he was real human, but anyway, that's funny.
Who was I? Oh, Leah, I was talking around the way we were driving to the airport. We're talking about Joe Rogan.
And cause Joe Rogan is, it's so funny. Cause people like, like Trump retweeted one of his tweets and like Joe Rogan's a big liberal, right? Like he even said, he's going to vote before you know biden became the nominee right and so like i feel like a lot of trump supporters like yeah joe rogan's like a trump fan like joe is not a trump fan right like that's not at all it is and so we're like who do you think he's gonna vote for i was like i if if i was like a betting man i would bet that he voted he votes for kanye that he wrote him because he does this three-hour interview and like kanye answers if you watch the interview i mean i know it's three hours of your time you'll probably never get to it but like it is a fascinating interview and like he asked because he keeps trying to bring kanye back to like like if you were president like what would you do because kanye is like i'm gonna be president it's not a matter of if it's a matter of just like when right like if i don't win this year i'm gonna for sure win in 2024 like kanye i love your confidence but anyway like so like kanye answers these things questions like completely differently and so anyway i don't know where I was going with that.
But my real question for you, so you can go long on these. We can go rapid fire questions on them either way.
Alex shrugged, got the world on his shoulders. You feel that.
How do you deal with that responsibility? Like, because I'm sure there's been times, I know in my own life with my three to five little people that I'm managing some contracts. I'm like, oh my gosh, if I have to take one more thing, I'm just going to explode.
Right? Like we don't, so like, how do you, how do you deal with that pressure and not like one of the things that I've had to learn how to do is, I don't know if anger is the right word, but like deal with my, not taking out my frustration on somebody else. Right? Like God bless Leah.
Right? Like she knows me super, super well. well and like she knows the moods where it's like don't ask him a question like avoid it and like let him cool off because if like you say the wrong thing right now i'm just gonna inadvertently take it out on her right and i like i've had to like learn how to like balance that and like communicate how do you deal with all that pressure and still you got 400 people looking up to you and i don't talk to him every day but like that's a lot yeah that's its employees and you have the community and right um yeah it gets heavy um a lot and i think um it's funny because as you read the book you know alice shrugged and walked away from the thing right and i think for me like i don't i don't want to walk away you know i mean i don't think i think that's that's the big thing and like i think the first part is that um i always think about it like that because i'm a big believer this for me is a calling it's a mantle like this is this is what i've been called to do this time in my life and so it's like as heavy as it gets it's like man think about other people and throughout time who had to carry a burden they didn't want to lift right there's there's tons of them so i think about that a lot um i reach out to other people who are producers who i know i have heavy stuff you can ask garrett why every time i'm like stressing out the max i text garrett i'm like hey man life's heavy just thinking about you and he always sends back something about like dude you realize how you changed my like just things like that that just it's just like okay it's worth it like thank you and then in boxer whenever someone boxes me something that's like like this success story they do to just, you know, blah, blah, it's worth it.
Like, thank you. And then in boxer, whenever someone boxes me something,

it's like, like this success story, like, dude, just, you know, blah, blah, blah.

In boxer, you can start things.

So I have a whole starred menu of all the people that like have told me how,

how the fact that I'm carrying this has changed their life.

So I'll listen to those and I'll listen to four or five or six of them.

And eventually when I, when I hear those things, it gets lighter.

And so that's a big thing for me is just that.

Dave, one of my, I'm not sure if Dave's still here or not,

but Dave's one of my best friends.

One of my favorite humans, yeah.

Anyway, he's carrying a lot of pressure now too.

Dave, I don't know if you knew this,

Dave's like the CEO now of Cliffhones.

He's taking over a huge part of my responsibility

and he's carrying-

Oh, he's moving into CEO role?

Is he or is moving into it?

He is officially now, yeah, eternally.

Congratulations, Dave.

Thank you. over a huge part of my responsibility and he's carrying oh he's moving into ceo role yeah is he or is moving into it is officially and now yeah eternally and uh he's congratulations dave and looking back now so much than five years ago he's so much better than me at it than i am but like i see him i see todd i see like people on a team who are carrying weight and like having other people other people you're doing this with besides yourself helps a lot so I think that's a big part too is just like i don't know if it was just me like that eventually you guys shrug and walk away but i know that there's a dozen other people all holding that up as well and like that helps a lot as well because you know you got it alone you know like i would tell dave my man if i was going to war like i i would bring you like just because like i want you in the trenches with you know i mean and like knowing that i'm not in alone helps a lot so i think a lot of times it's those things when when you're doing it by yourself like that's that's when it gets hard yeah i try to not and i think our default human thing is like isolate and like take the pressure and pain it's like and just for me as an introvert like i'd rather isolate but i try specifically when it as to like, okay, I can't isolate or I just get crushed and I reach out and that helps me a lot to be able to sustain stuff.
Next rapid fire question, if you will. What success takes sacrifice.
So like in managing ClickFunnels, obviously like you love it, but like what things are you not able to do or do you wish you were able to do more of that you are not able to because of the role that you play in ClickFunnels? Stuff like this. I feel bad.
There's so many people that ask for podcasts and things like that. People I love to do with, there's just of time.
I think I miss when we were first growing click funnels and started.

So I remember coming in the mornings and being like,

what should we do today?

And like thinking about brainstorming,

like I'm,

I miss that part of like,

now you come in,

it's like,

all right,

there's 8,000 things you got to do.

And it's like,

okay,

you know,

I miss those parts of it.

I miss just like,

I don't know.

I miss not being able to turn it off but i think i don't know

it would be nice i guess alex sharp and think about like you don't want to turn off i don't know why would there's there's times where and this is dorky this is like the cheesiest thing remember watching uh the last um uh end game avengers end game oh yeah and the end when iron man dies and and um what's his name pepper pots right yeah but she's like when she's like you can

you can you can rest now i remember hearing that i was just like like i started crying i was just like i i feel like i want to rest sometimes i don't know how or when or like like i desire that like i don't know how because it's like there's so much stuff and so many things and and i think i i don't know i longed for that moment where it's just like whatever whatever the again the end of the bootstrap book i don't know where when that happens but yeah we started for a time where it's just like oh we did it like it's weird because in wrestling there was a thing where you get your hand raised and yeah like the rest business i haven't found that like it's just this constant thing where you have you have victories and stuff but you never again, wrestling is like you cut weight all week, you train, you practice, and you go out there head-to-head, you wrestle, you get your hand raised, you go out to eat, and you relax, you sleep that weekend. Monday, you get back to work.
I don't feel like in business there's ever been that like – Do you think it exists? I don't know. I think – I assume when people sell a business or some of that, but most people don't have sold a business.
It's hard because it's like, someone else is taking your thing that your identity is tied to it. So that scares me too.
And so I don't know. And that's why I don't know.
It's like, is it when I die that I'm like, Oh, you know, like Iron Man, I don't know. But like, I don't know, someday, like I desire that.
I don't know how to get it, but I bet sometimes I'm looking at it. How do, how do you get that? How do you get that released again? And you're just like, oh, I did a good job, you know? I think Funnel Hacking Live is probably the closest to that.
Yeah, that's what I was saying. Where after it ends.
But then also sometimes, like, two years ago, it ended semi-controversial. And I got blown up for, like, three or four days.
And I remember just, like, I remember I was like, this sucks. Like Like I just killed myself.
And now I've been like defending myself for three days.

Cause of some other speaker who said something that I wish they wouldn't

have,

but they did.

And you know,

and yeah,

some of the things like that are hard,

but anyway,

are we having a long live this year or next version of it?

Yeah.

We're,

we're,

we're in a contract battle with, withville where we've done the last two years i was just to go there again this year um it typically takes us nine months to fill fun oculine yeah obviously because of everything we haven't we're like three months out from when it was supposed to be and there's no way i can fill it in time plus i don't think we're going to come to there and so we're trying to like push that contract for another year and then doing a hybrid, something in between. Um, so far we haven't got a contract, which is anyway, so something will happen and I'm dying to not announce it yet.
Cause I don't have finality yet, but some, some, you mean you can't break something right here? Why that one o'clock in the morning Eastern time. We'd love to do some kind of hybrid something.
Um, essentially, because we spoke i spoke at tony's thing where he had the big intern yeah how was that it was really cool and hard because at first you come out and you're like in this room with there's faces everywhere like oh that's amazing but you're speaking an event you ship from like you're looking different people which is yeah fun here if you look at people it looks like you're talking like this so you have to look at the camera so you have a million faces ever and you have to look right oh my god and they ever's doing weird things and like so it's kind of hard because you're like i have to look here else it looks like i'm not connected to you but like there's so much happening that i want to like oh that's crazy it was almost not i don't know dizzy is the right word but something that we were just like anyway that was it was kind of it was different it was hard to get used to yeah um but uh anyway uh he's building a new place it's three times as big where he's gonna have a hybrid but it's like half as half is that half's the stadium he said something interesting he's like he's like this year's the year virtual next year's the year of hybrid so i'm trying to figure out our version of that and i don't know what that is yet hybrid being part live part yeah yeah because i. Yeah.
Cause I, I never wanted to make fun walking live virtual ever. Cause like, you know, it's the thing, but I also want to make it.
Yeah. Anyway.
So I'm hoping, I'm hoping the next, um, next couple of weeks have some finality on that contract so we can start the next, whatever the process looks like. So there'll be some version of 2021 for sure.
Cool. For people who want to travel, we'll be able to travel.
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Awesome. Two more questions.

One, what is one thing that people don't know

about you?

What's a Russell Brunson thing that

is a pretty part of who you

are that people don't know?

Huh. It's the public

about everything.

Are you... I don't know.
That's a good question. Have you learned anything about me since you've been here? Yeah, a couple of things.
Really? Yeah, a couple of things. Yeah, more from your wife though.
Yeah, she's telling all the good stuff. Also, your kids are fascinating.
Yeah. Yeah, I talked to them for probably 10, 15 minutes.
My kids are the coolest. I think my biggest fear in life is that I am not going to, I'm not going to be the dad that they need.
You know what I mean? Like, I don't know. It keeps me like, I don't know.
Being a parent is way harder than I thought I was going to be. I thought I was going to be amazing at it.
I'm like, I can influence thousands of people people at once, but the person you care about and love the most.

Same to my wife.

I think those are my biggest fears.

I don't want to mess up the family.

It's weird because it's like,

again, I feel like all my superpowers

are like my kryptonite in a family.

You know what I mean?

I think I struggle with that a lot of times.

I'm such a good communicator.

I think communicating messages,

I struggle communicating with people I love the most.

I think that's the thing.

I think... with that a lot of times we're just like man i'm such a good communicator i think right communicating messages i struggle communicating with people i love the most so i think that's a that's the thing i'm scared to death of cats and dogs i will not touch them really yeah i won't touch any animal they're disgusting to me like and i'm allergic to cats but the way it came about is um when i was in high school the girl i was dating she had a cat they went out of town she's like you can watch my cat and i was.
So I came in and the cat's like rubbing against me. So I was like petting it because I'm like, I never had an animal before.
Right. I'm petting it.
And my eyes swole shut for three days. Three days later, it finally opened again.
And the white part was all blood red. I haven't purchased an animal since then.
I like, you can watch. My in-laws have cats.
I walk in the house. I stand there.
I won't sit on the couches because I'm like, because I'll break out in allergies. If like a dog runs up to everyone like you'll see how it's kind of turned my like don't touch me like anyway i don't like animals unless you can eat them so there's something people probably there you go who would have guessed who would have guessed all right last question final question and uh i asked this to you i think i think i've asked this to you before but now we're here we're in person or talk I want you to fast forward to the end of your life when you are on your deathbed.
And I want you to like all your money and success and fame and influence.

Like it's all gone, but like you've influenced a lot of people.

And like you get to leave them with a final message that like kind of defines like not what you took away from life, but like the message that you feel like you should like put on to some, like pass on to for generations to come. Like, what would you want to be defined by? Like, what would you want that message to be? And for people to remember you by.
It's cool. Um, and I'm hoping, this is like my biggest hope.
I'm hoping that like, when we die, we go to our maker. I'm hoping that we get a glimpse of like what our life actually did.
You know, like the you know it's wonderful life yeah it sees with life before and after i'm hoping we all of us get experience because you have no idea what you're actually doing with it but like i'm sure what we're all doing is anyway i'm praying that we get that moment because that would be anyway i think my message that is so cool yeah can you imagine that like that'd be wild yeah we need to need to do a podcast just about our faith. Yeah.
That would be cool. That would be our next one.
Yeah. Next one I'll fly out here for and we'll just do just about God and faith.
That would be fun. I think for my message, I would leave out.
I think that, again, this will tie back to what we talked about initially. I think a lot of us start these businesses or start whatever start whatever we're trying to whatever we're called to do.
It's like we started initially out of greed, right? But now, man, like we have these desires that make us want to do stuff. Right.
And, and I think for me, when I first got started in this business, I just thought it was make money and all these kinds of things. And I saw like, even though I started having impact, like, this is cool.
This is cool. But it wasn't until I had a coach a few years ago she's amazing and i remember um she asked me about like what i think god thinks about my business i'm like why would he care about this like here's about my how i'm living my life keeping commandments and stuff why would he care about this and she's like don't you see it i'm like see what she's like you gotta see you like what he's like like who you've become like what your life.
And it, and it never crossed my mind. And like, she started like helping me understand, like, like, like this thing that you're doing, it's not just like to make money.
This is the calling. This is like a literal, like you were called of God to do this thing.
And the ripple effect in people's lives, you're changing, even though you, you're like, you're helping people start business or build funnels. It seems, seems like, like it doesn't matter but it does because it frees people and then they can change people's lives.
And like the ripple effect is huge. And she helped me understand that day in a, in such a profound way that just like these things that we're doing, like it's, it's, it's a literal calling from God.
And I think if I was on my deathbed, I would, I would want people to know like when you feel that, that tug or that nudge, that thing that starts on this journey, it's not just like, Oh, it'd be fun some money or whatever it's like it's literally god like giving you something like this is your stewardship like do something with it like see what it is i think if you realize that like since i've realized that like it's been it's been different like now that i know that it's like okay i'm gonna run as hard as i can because this is not just an idea i had this is this is gift, and it's like you test. Like, what am I going to do with this? And then when you look at it from that lens, it's like, man, you can do and create.
You have more faith in yourself because it's not yourself, right? Like I get scared every time I get on stage. I got nervous before this.
Like I get – you're probably confident because you're in the stage in front of 35 people. I freak out in front of like 20 people.
Like I get so nervous, but I'm like I know that I can do it because this is a calling that i was given and he's not going to give me something i can't do and so i think that if i could help people understand i don't know the right way to articulate it but i think if everyone understood that like like how real that actually is it make you run harder make you work harder make you braver make you have more courage more like all the things you need to get that message out because, um, you were called like, it is a literal calling and, um, and you're probably not worthy of it yet. Like when you get it, you're not worthy.
Like he, he, uh, they say he qualifies who he calls, right? Like, like you're not qualified right now, but like the, the act of you moving forward is what qualifies you, right? That's what prepares you for the calling. And, um, I think that if people understood that man, people would focus so much less on themselves and on their situation and just like all right here's the baton run right yeah start running and you would do with perfect faith because you know it's from from somebody beside yourself and i i think people understood that and believed it would be it would change everything russell thank you so much man this is so much fun i'm so glad we really make this happen how long do we hours and 18 minutes dang anyone still here 3 hours and 20 minutes yeah quite a bit thanks for having me man thanks for coming all the way out here yeah of course what do you guys think of the interview yes good bad thumbs up rate it on a scale from 1 to 10 give a scale from one to ten give us uh give us a rating one to ten russell's cool but now i think he's crazy or i used to think russell's crazy now i think he's cool like i'm good with all those things just curious god bless you uh god bless your wisdom and mission look at that thank you so much this is amazing smileys are here what's up let's yeah let's go what's up james smiley great stuff awesome i love.
I love it. I love it.
I could do a 1,000. We got a 1,000 out of 10.
That's pretty darn good. That is really good.
12, 12 out of 10. Brent, what's up, man? All right, we're going to have to do this again.
Sometime we can sit down and talk about God. That one we're really going to have to get prepped for.
Oh, do you know Nick Robbins? No, I'm talking about it. All right.
He's kind of in the ClickFunnels world. He ran an agency an agency sold it but like still remained a partner and then like got bored and then like came back into it anyway so he and i had uh like a three three and a half hour uh conversation about god so like it's interesting because he not actually have a lot of similar beliefs but he doesn't believe in god like so he's like yeah i think there's something up there and it's like something intelligent or whatever and so like we he uses language and like, I don't typically like, so like we had all this big, long, huge debate.
So it'd be fun to sit down. That's fun.
So I think one of the most fascinating conversations I've ever had was with Howard Berg, world's fastest reader. Yeah.
That's right. He came here, didn't he? Yeah.
A couple of times we've hung out. He's read 30,000 books.
I was like, I was like, I can ask this guy any question I want. And so I asked him, I was was like what's your opinion on god and i remember he told me he's because like again religion or usually causes fights because like well i believe you know it's so cool because he's like he's like well most people read one book and then that they base their belief on god on this one book he's like i've read i can't remember what it's like 1200 books on god from every perspective he's like based on that this is what i believe it's just like so cool to see that i think i think all of us instead of us just like this is my way this is my way it's like let's just hear even if you completely like i completely disagree with so many people's opinion but i still hear because again like what like there's why do they believe that there's something there's a reason why they believe that like i want to understand that and um anyway and it's it's just that's my big thing but my big thing is like and that's one of the hardest things for me is figuring out like my belief is is always changing.
That's part of the reason I started the podcast. I just want to like talk to people, right? I'll let, if I'm wrong, like I'm so excited whenever someone comes in and is like, you're wrong and here's why.
And I'm like, oh my gosh, thank you so much. I know what I'm on to next.
Yes. Right.
But everybody else is like, I don't want to be wrong. I'm like, if somebody comes in and like proves my idea wrong, like my ideas are pretty thought through i'm a really thought through person like i know why i believe what i believe not just what i believe right so somebody can come along like challenge that and that's like one of the things that like was so attractive to me about leah is like leah like he was smart like she challenged like even beliefs that like she didn't even agree with like she'd play the devil's advocate and like change it like challenge it i'm like that's what I like I want to grow and expand like that so anyway yeah that's awesome so alright Russell thank you so much man super super appreciate it guys as always hustle hustle God bless don't be afraid to think different and who knows you might just end up in a chair next to Russell Brunson so it'd be awesome guys as always hustle hustle God bless don't be afraid to think different.
Those of us that think different are going to change the world by using

funnels and other stuff.

I love you all.

And I will see you on next live stream episode.

Take it easy,

fam.

Peace.