Elevate Your Offer: Q&A from the One Funnel Away Challenge

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Speaker 3 What's up, everybody? This is Russell. Welcome back to the podcast.
Hope you guys are doing amazing today. I just got off a One Funnel Away Challenge, a QA call, and it was so much fun.

Speaker 3 A lot of you guys know, we've been running the One Funnel Away Challenge now for like five or six years, but this year we changed it and broke it into two different tracks: one for those who want to become experts in their industry, and one for those who want to do e-commerce.

Speaker 3 And it's been really fun. And so, Trey Llewellyn runs the e-comm track.
I run the expert track, and there's a challenge, and it's amazing.

Speaker 3 Anyway, every single week, I have a chance to do QA calls, and I've been gone for the last 10 weeks doing events, and so it's the first time coming back.

Speaker 3 So, I just did an hour-long Q ⁇ A call it was so much fun and what's cool about it is everyone who's in the chat was just jump on there and ask questions and so we answered a lot of really cool questions but the very beginning of it people were stuck trying to figure out their message and how to do like just how to do the VSL funnel stuff like that so I spent 15 20 minutes at the very beginning talking about sales scripts and how to create a VSL funnel and then from there we did Q ⁇ A and it was so much fun so insane so awesome so I wanted to share with you guys today and so this is the Q ⁇ A from this time this week's one follow my challenge if you are not in the one follow-up my Challenge, why?

Speaker 3 Do you hate money? That's the only logical reason.

Speaker 3 You get a live Q ⁇ A call with Trey Luella and that ecom stuff every week, live with me every single week, plus all the training and a bunch of other stuff.

Speaker 3 And right now, we have the best offer we ever had. If you go to onefunnelaway.com, you join the challenge for $100 and you get three months of ClickFunnels for free.
So it's an insane offer.

Speaker 3 It's the best we've ever done, but you should go check it out.

Speaker 3 But as you do that, make sure you're listening to the Q ⁇ A because this can give you kind of a glimpse inside of what the program looks like.

Speaker 3 But my guess is for a lot of you guys, your question will be answered. during today's call, which will be a lot of fun.
So I appreciate you all. I hope you enjoy this Q ⁇ A call.

Speaker 3 And when you are done, go over to onefunnowway.com and get started. Thanks, everybody.

Speaker 3 In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.

Speaker 3 This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.
So great to see you guys again.

Speaker 3 As you know, Dante here, always a pleasure to be with you. We have the man himself, Mr.
Russell Brunson. How we doing today, Russell? What's up, everybody? Dante, I'm doing so good.

Speaker 3 As you know,

Speaker 3 I've had an event every week for the last 10 weeks in a row. This is my first non-event week, which means it's the first time I had a chance to come hang out with you guys for a while.
So I apologize.

Speaker 3 I've been off for a little bit, but I'm hopefully going to be around most of the next. you know, for the foreseeable future.

Speaker 3 Other than, I'm not going to lie, I'm taking my kids to the Jake Paul and Mike Tyson fight, so I may miss that Friday unless I can do from the hotel rooms.

Speaker 3 But other than that, I'm here to hang out with you guys every Friday for as long as I can. So anyway, I'm Pump Man and excited to be hanging out with you, Dante.

Speaker 3 And all the, everyone going through one funnel wear right now, congratulations. Hope you're loving it, having so much fun.

Speaker 3 I love this game and I love being able to share it with you guys.

Speaker 3 Anyway, so sorry, I'm just having fun.

Speaker 3 Me too, man. It's the time of the best time of the week.
So without wasting too much of this value time, Russell, we've had a lot of questions recently, a lot of great successes.

Speaker 3 And something that I've just noticed people are kind of getting.

Speaker 3 hung up on.

Speaker 3 I don't think hung up on is the right word, but could use a little bit more clarity is day six in the challenge the epiphany bridge script and how that leads into the what why how so could you talk about this a little bit for us for sure yeah this is i again we have a lot of people who keep messaging and getting stuck on this part so um so i'm going to kind of step back in time a little bit and then because you know russell you got story time with russell for a few minutes so if you don't mind if you can uh allow me to tell some stories for a minute that'd be fun so as you guys are getting into this game in fact i'm curious how many guys are like you're brand new to this whole online marketing game like this is like the beginning of your journey.

Speaker 3 If that's you, either wave your hands or type in number one in the comments. I want to see more of my beginners.
Okay. Number two, how many has been news for more than six months?

Speaker 3 If that's you, type in a two. If you're like the more than six month type person right now, type in a two.
If you're more than a year, type in a three.

Speaker 3 I'm just kind of see, so we've got ones and twos, a couple of threes. Okay.
So what you're going to learn, there's an evolution that happens inside of selling, right?

Speaker 3 Learning how to sell and how it all begins and where you're going to go from.

Speaker 3 And in a perfect world, I would come and I would just drop on you guys like, here's every, like the greatest things in the world but like it can get really really overwhelming in fact some of you guys know i do a three-day event called selling online i go really deep into selling and persuasion and how it all works and eventually you guys should all go through that but like when you want to learn anything there's like baby steps there's there's levels to everything right and so for me when i got and started this game like i started learning a framework and then from there i learned other frameworks and frameworks kind of built upon each other and they started growing from there right And so that's kind of what we're doing inside the One Funnel Away Challenge.

Speaker 3 And so I'm selling anything, the most, the most simple, most basic frameworks. One one of the easiest ones to learn and to understand and to master.

Speaker 3 It's ones that I still use today, especially if I got compressed time. Like if I've got 60 seconds on a, on a reel on Instagram or short on YouTube, I'm going to use this script.

Speaker 3 If I got two minutes to sell something, I'm going to use this script, right? And it's the most basic one. I learned it originally.

Speaker 3 from John Carlton, who's a great, one of the greatest copywriters of all time.

Speaker 3 And he used to say, he's like, if you can just learn the script, you're going to become really, really good at selling anything. So I remember I heard him say that.

Speaker 3 It's my ears perked up, got my pad of paper out, and he called it the who what why how script who what why how he's like if you can answer those four questions in a sales presentation somebody will buy from you okay and so for example um i'm gonna sell something for you guys right now okay i'll show you guys the who what why how script okay so number one is who so who am i hey my name is russell brunson and i'm here today because sorry i got i that's the who hey i'm russell brunson there's who okay then number one is what okay what do you have for them today i've got something really cool for you this is a brand new supplement called para-thax

Speaker 3 parathaxathine

Speaker 3 and this okay so who what parathaxin which is a supplement is basically they found the part of caffeine that gives you the energy and they isolate that part of caffeine they pulled it out and then um and they took it and they put it into a peel and so you get the energy from caffeine without the jitters and the craziness of caffeine okay that's what i have so who my name is russell brunson What do I have?

Speaker 3 I got this really cool new supplement called para, I can say it right, parathaxathinine, parathaxinine. Who what? Then why? Why do you need this?

Speaker 3 The reason why you need this is if you are sick and tired of drinking Red Bulls and rock stars, where you get the energy and you get all shaky because you're like, I'm 5,000 grams of caffeine, and then you have this nasty crash afterwards, and you know, it's destroying your liver and your kidneys, and your whole body's falling apart.

Speaker 3 But you need it to stay awake.

Speaker 3 Um, if you're sick of that, but you still want energy to feel awake, you need the parathax or blah, blah, blah, blah, blah, whatever it's called, uh, because this will help you to uh have energy but not get the caffeine high and crash and all the bad things for your body.

Speaker 3 Okay, so who, what, why,

Speaker 3 right? So, who, who am I, Russell Brunson? What do I have? This right here. Why do you need it? Because it's going to give you energy.
How do you get it?

Speaker 3 If you want to, if you want some of this, click link down below right now. That's it.
Who, what, why, how, right? Who are you?

Speaker 5 What do you have?

Speaker 3 Why do they need it? How can they get it? So that's like the most basic, most simple sales script of all time, right? Who, what, why, how.

Speaker 3 And so, again, if I've got 90 seconds on a Facebook ad and I've got to sell something, I'm like, hey,

Speaker 3 I'll grab another product real quick. Hey, my name is Russell Brunson.
And

Speaker 3 I've got a really cool new product that helps with your immune support it's called beeskeepers naturals you spray it in your mouth to help increase your immune system helps your voice get better it's awesome if you want one of these right here click link down below or go to immune beekeepersupport.com right that's how i would sell this in like 90 seconds who what why how

Speaker 3 um

Speaker 3 so who are you what do you have why do you need it how can you how can you get it right so that's like the most basic a lot of my ads are that way you start watching some of my ads you're watching my reels you start seeing stuff you'll notice that pattern over and over and over again right so that's like the base script we use for selling okay so for some of you guys, you can do that, right?

Speaker 3 But typically when we're using a VSL, usually something's a little higher price point, right?

Speaker 3 If I'm doing a VSL, a lot of times my price point is going to be $27, $37, $47, $90 and somewhere in that, in that window. And so typically I'm going to spend a little more time trying to sell it.

Speaker 3 Okay. And so what we kind of took is we took that core foundation script, who, what, why, how, right?

Speaker 3 And all we did is we took the who and we kind of replaced the who with the Epiphany Bridge script, right? So that means I'm going to spend more time on the who.

Speaker 3 I'm i'm going to tell my backstory i'm going to tell the epiphany bridge story right for my who and then i'm going to transition to now what do i have why do you need it and how can you get it okay so for example that could be something like hey my name is russell brunson i'm a crazy entrepreneur i love uh you know trying to take over the world and create business and all sorts of stuff but the problem is that a lot of times i'm working late hours early mornings i get tired and so for me like i in the past i always had to take some kind of caffeine or something to keep me awake keep my eyes open but the problem is i would take it and for a few minutes i'd like to spike my energy i'm going all crazy it's awesome right oh it's awesome but at other times I would crash and I actually got less work done because by two o'clock in the afternoon my wreck my adrenals are shot I'm tired I have no energy and it's really really painful and so what's crazy is I remember one of my friends told me about this new drink the drink is called update I have like 800 supplements on my desk here so sorry these are all supplement jokes or stories it's clean called update he said drink this is like a rock star but no caffeine i'm like what there's no way this works i started drinking it i remember it was weird because i drank it and it wasn't that i had tons of energy but i just wasn't tired it was this really weird feeling.

Speaker 3 And I was like, wait, what is this? And he told me, he's like, this is this new drink. And inside this drink, there's this really cool thing.
It's called paraxathene.

Speaker 3 And the paraxithine is the, the element inside of caffeine that they pull out and then they, uh, and uh, it gives you energy, but it doesn't make you crash or give you the jitters or anything.

Speaker 3 Just makes you have this, just makes you not tired. It's pretty cool, actually.
So I started drinking this and it changed my life. It was crazy.

Speaker 3 I was able to get off caffeine, focus on my, my entrepreneurship. I had eight hours a day that I could actually work and get stuff done.
I felt more productive.

Speaker 3 I never had the crash, never felt tired. And it was amazing.
It was just awesome. Okay.
So that's who I am. What do I have?

Speaker 3 Now, for you guys to say, I've got this really cool supplement that is the supplement form of Paraxa, blah, blah, blah, blah, whatever it's called, right?

Speaker 3 Why would you need it? If you're like me and you're a crazy entrepreneur, this is why you need it and who, what, why, how. How do you get it? Clicking down, click a link down below.

Speaker 3 I fill out the order form down below and you can get access to it, right? Does that make sense?

Speaker 3 So I'm doing taking the who, what, why, how script and I'm adding the Epiphany bridge to elongate the story of who I am to build connection and rapport because I'm going to have longer to do it.

Speaker 3 Now, traditional VSL is usually somewhere between 12 and like 20 minutes. That's kind of the window of what I use for a VSL.
Okay.

Speaker 3 So for a lot of you guys have one fill-may challenge, that's kind of what we're showing you guys how to do is a VSL that's about that point.

Speaker 3 Now, one thing for you guys to think about is what if the things I'm selling is more expensive? What if it's $1,000? What if it's $5,000? Right. What if I need more time to sell it? Okay.

Speaker 3 So the next level, if you look at like how we're layering on sales scripts, who, what, why, how is number one.

Speaker 3 Okay, who, what, why, how, replacing the who with the Epiphany Bridge story is the next level. The next level up from that is what I call the perfect webinar.

Speaker 3 Okay, the perfect webinar is weaving in a lot of these different things, right? I've got my Epiphany Bridge story. I've got

Speaker 3 multiple stories I'm telling multiple hooks. I have a more complex way that I create, I do the offer stack, right? So I have a bigger way that I'm doing the offer stack.

Speaker 3 So I'm selling something that's more expensive. I transition to the next sales script, which is like the perfect webinar script.
Okay.

Speaker 3 And so again, I could go and give you guys every script right now, but as we're doing this through the one front of my challenge, the goal is like building blocks, like building blocks thing upon the next, upon the next, upon the next.

Speaker 3 So for the video sales letter that's what we recommend doing is coming back to that core like who what why how script right and then taking the who and embedding your epiphany bridge story first right so telling your story and then transitioning to what do you have why do they need it and how can they get it okay and so that's what a traditional like how we do our videos vsl um funnels are right and you probably notice like i do that even for like seven i saw someone ask about seven dollar reports or free plus shipping books i'm usually doing some version of that same thing where it's epiphany bridge story What do I have?

Speaker 3 Why do you need it? How can you get it? Right? Like my free book offers.

Speaker 3 Come on, do I have a book? Oh, here's one of my books.

Speaker 3 Okay, here's me doing your guys' version of the VSL. If I was going to be selling the expert secrets book right now, right? Hey, my name is Russell Brunson.
And who am I, right?

Speaker 3 I'm going to tell you guys my backstory. I came in this world and I wanted to help change people's lives.
I was excited, but I was also very introverted and scared.

Speaker 3 I didn't dare to talk to people, but I felt like I had this calling and this mission inside of me, and I wanted to help other people.

Speaker 3 And I remember being so scared about just, you know, how do I put my face out there? How do I talk? You know, at the time, like,

Speaker 3 I, I never talked publicly. I, I stuttered a lot, like I talked too fast and people were like, all sorts of stuff.
I was scared to death, but I knew I had this calling.

Speaker 3 So I decided to step out and actually try this. I went on this journey.
I remember one of my friends, he challenged me. I said, if you publish every single day, it's going to change your life.

Speaker 3 And I didn't want to do that. I was scared.
So I remember I started a podcast. It was called the Marketing in Your Car Podcast.

Speaker 3 I called it that because I was in my car every single day for like seven minutes on the way to the office. So I'd take my phone and I literally clicked record.

Speaker 3 I would just talk for seven minutes while i was like learning like here's what i learned today here's what i'm trying now and i started publishing this podcast every day i put it out there and what's crazy is the first like 40 or so episodes i was really really bad in fact one of my friends one time came and he told me he's like he would listen to all my back archives my podcast i listen to every podcast he's like man the first like 30 or 40 you were really really bad he's like about 40 45 ish you started like you started getting good you started finding your voice and like it was it was just amazing i loved everything after that and i realized for me to become an expert i had to like i had to become somebody i had to go there and actually talk and learn how to speak and how to present.

Speaker 3 And it takes practice and repetition, right? And over time, I became an expert. And look at what's happened since then.
Like I've had a chance to literally change millions of people's lives.

Speaker 3 Here's a picture of me on this, on, you know, at Funnel Hack and I've worked with 5,000 people. Here's me at Grand Carnival's 10X event speaking to 35,000 people.

Speaker 3 You know, me shy, introverted, awkward Russell has had a chance to influence tons of people because I learned how to become an expert. Now, this is what I have for you today.

Speaker 3 I took everything I learned over the last two decades and I put it into a book called Expert Secrets, right? What do I have? Expert Secrets.

Speaker 3 The reason why you need this, if you feel a calling, you feel like there's something inside that you should be sharing with the world, then this book is going to help you to figure out how to find your voice, how to package your ideas and your information into something that people will pay for, and then how to put it online and actually sell it.

Speaker 3 That's what I have. How can you get it? On the form right here on the side, you put in your shipping address.
I'll send you this book for free. You just got to cover the shipping handling.

Speaker 3 Let me know where to ship it. I'll ship you a free copy.
You're going to love this book. It's going to change your life.

Speaker 3 Fill in the form right now and I'll ship you out your copy of the expert secrets book. Boom.

Speaker 3 So who oh I how added in who I replaced with my Piffan Bridge story, telling my story about how I figured out how to become the expert. So, that's kind of the sales script we're looking at, you guys.

Speaker 3 And again, on the low end, like if you're doing a free plus shipping offer, it might be five minutes.

Speaker 3 If you're selling anything above that, from five, you know, from free plus shipping up to $97, I'm looking at 12 to 20 minutes as kind of the window of how long that video should take.

Speaker 3 And then, if you're selling something that's more expensive, then that's when we would transition more to like the perfect webinar script, which is like a full 90-minute presentation.

Speaker 3 But for right now, we're just focusing on the

Speaker 3 12- to 20-minute version of that for the One Funnel Away Challenge. So, Danielle, Dante, I get all the pieces right? Did I miss anything? Man, that was gold.

Speaker 5 That was perfect.

Speaker 3 100%.

Speaker 3 100%.

Speaker 3 So, are you cool if we open up any questions about that specifically? Heck yeah, that'll be fun. Nice.

Speaker 3 I know Justin has a question on that specifically, but anybody else, if you specifically have a question on your Epiphany, what, why, how script, or your video, your VSL, the actual V of the SL.

Speaker 3 If you have any questions on that, put a one in the chat for me, please. Just put a one in the chat and we'll have a running list going.
Justin, you're up first, though, brother. Let's talk about it.

Speaker 6 Hey, Russell. This is super cool, man.
It's like, you know, I

Speaker 6 listened to you on like all these different platforms and then singing here. And I was at GrowthCon

Speaker 6 when that was my first GrowthCon. That GrowthCon changed my life.

Speaker 8 So that was

Speaker 4 super cool

Speaker 6 to have seen that whole thing. But um, now

Speaker 6 I am

Speaker 6 really diving into some funnels for one of my YouTube channels. I

Speaker 6 have um like 15,000 unique viewers a month that see my content. I'm trying to sell them material to help them pass an exam to get their insurance license.
That's like what one of my channels is on.

Speaker 6 So, I have a

Speaker 6 story, right? Who, what, why, how, Epiphany Bridge thing. And

Speaker 6 I don't know.

Speaker 6 I'm just confused on, I guess I'm getting opt-ins. I got like a few hundred opt-ins, but I have one sale

Speaker 6 and it's $97. So I don't know if it's going from free and then having the who what why how script being for a $97 offer on people who, you know, they're looking for a new job pretty much.

Speaker 6 So I don't know if like, if the offer is too high or it's 18 minutes long, maybe it's too long. I also, it was the call call to action is for a free study guide.

Speaker 6 So, click the link below for a free study guide. They go, they submit their email, then it brings them.

Speaker 6 I was sending them a study guide, but I figured if they get something, they just leave because they're like, I got what I needed. So, um, how should I structure that who what house script?

Speaker 6 And should I do like maybe a seven dollar, then a 37 instead of like 97 just right off the bat?

Speaker 4 I don't know.

Speaker 3 And so, what how many people saw the offer? Like you said, a bunch of like 100 people cover that thousand people.

Speaker 3 Like, if you got one sale, how many people actually hit the landing page and watch the video?

Speaker 6 So like 300 something hit the landing page. And I don't know how many watched the full video, really.

Speaker 3 I don't think a lot of them didn't watch the full video.

Speaker 6 Yeah.

Speaker 3 Okay. So the conversion number that you're looking at that you had, say, 300, 300 went, one person bought.

Speaker 3 So we're always working off of conversion rates to make our decisions versus like, you know, our gut feelings because the math never lies. And so on a VSL like that, so $97 offer.

Speaker 3 So just per perspective, so we have two $97 $97 offers running right now. One of them is a challenge with Catherine Jones

Speaker 3 and it's converting at 1.5% of people hit the page are paying $100.

Speaker 3 We have another one, the selling online event, it's 2.2% of people that hit the page are paying $100. So those are good numbers that we're able to scale and drive a lot of traffic to, right?

Speaker 3 So right now you are at one out of 300. So that's like 0.3%.

Speaker 3 So definitely the conversions are low. So it could be a couple of things, okay? I always tell people it's either the hook, the story, or the offer, right?

Speaker 6 it's one of those three things so what's the what's the hook on the landing page on the the page right now um so the hook is uh on on the landing page it's i have some testimonials and it's just like uh don't waste time with outdated study material watch my exclusive study guide video revealing how to ace your insurance exam and then i uh that's you know, the hook, I guess.

Speaker 6 And then when I, to get them to watch, and then as I go through, I give a little bit about backstory about how, you know, I didn't really struggle with the material like a lot of my viewers are, but I found a way to study.

Speaker 6 And I think that's why I didn't struggle with it. And then I say, you know, here's the way I found.

Speaker 6 And I kind of show them a little bit of how I study the material for a few different types of life insurance policies.

Speaker 6 And then the offer is, and I actually walk them through to give a little bit of the material to show, like, so they are kind of getting some study help. And then the offer is, you know,

Speaker 6 I showed you, if, you know, if this helped you guys learn these three types of policies, there's way more content on the exam.

Speaker 6 I do this for every single piece of content on the exam that you'll need to know.

Speaker 6 If you want to master your exam the way that you just mastered these three things, click the link below. And

Speaker 6 you can guarantee ace your exam if you don't, or guaranteed pass your exam. And if you don't pass, if you finish this and you don't pass, you get your money done.

Speaker 3 What's the cost of the exam?

Speaker 6 The exam cost is $40 for them to take the exam, $40 to $60, depending on the state. And then my course is off for $97.

Speaker 3 The course helps them to pass the, is it the realtor test that we said?

Speaker 6 Life insurance license.

Speaker 6 Life and health.

Speaker 4 Yeah.

Speaker 4 Okay.

Speaker 3 And then if they pass the test, how much money,

Speaker 3 like

Speaker 3 what's what's the average person make that the pass of the test is now in business?

Speaker 3 92% fail their first year.

Speaker 3 Okay. So the 8% who pass, how much money do they make in their career?

Speaker 6 You know, they'll make over 100 grand.

Speaker 4 They're the ones that make it do pretty well, do okay for their first year.

Speaker 3 And if they don't pass the test, they make nothing.

Speaker 3 So, I think my bet is just like is like you have to make the hundred dollars seem cheap because their mind like $47 to take the test and a hundred dollars to learn how to take the test.

Speaker 3 Like, that seems that argument seems expensive. It comes back to like, hey,

Speaker 3 um, what percent of people, what percent of people fail the test, you say?

Speaker 6 Uh, like 60-something percent failed the test the first time.

Speaker 3 Okay, so like what you're playing against instead is that it's like, look, the average agent makes a hundred thousand dollars a year, 67% of people actually fail the test.

Speaker 3 And so like this, it's literally the test is

Speaker 3 this wall between you and $100,000 career, right? I'm asking you to invest $100 to knock down that wall so you can go get $100,000. Like that's the argument you got to make.

Speaker 3 Because if $97 seems expensive,

Speaker 3 when you position it against a test, it seems really cheap and you position against the earning potential when they pass the test, right? And so like, that's the story you got to tell in your story.

Speaker 3 It's just like, I don't know if you struggle with that or you had clients struggle with that, but it's telling that story of like, like, they knew that like their career is right here.

Speaker 3 It's like the best career, like they're 100, the $100,000 a year is like starting wage. Like it's the only best things to start with, but this test could be in the way and they couldn't do it.

Speaker 3 And you can do it, they can, whatever that is, that's the story you're telling is this brick wall that kept hitting.

Speaker 3 But then when you learn these things, then tests became easy and like literally unlock the door to this career.

Speaker 3 It's like, it's like unlocking doors, $100,000 sitting right there, but you got to unlock this door.

Speaker 3 And some people take tests three, four, five, eight times, and they're just waiting and they can't progress in the life until that happens.

Speaker 3 Like, that's the part of the story I'd be making sure I'm telling because you just got to make that $100 seem really inexpensive through the story. Then we get to the spot where you ask for the money.

Speaker 3 It's like, oh, $100 for me to get $100,000? Done. Like, I'm going to go do that.
Does that make sense?

Speaker 6 Yeah. So, how should that? Because since the CTA is to get a free study guide,

Speaker 3 the CTA of the video.

Speaker 6 In my YouTube videos, I'm like, you know, if you'd like a free study guide for helping you pass your life insurance exam, click the link below to get access.

Speaker 6 And then that's the lead squeeze page is you know submit your email for access to a study guide and then the next page the vsl page is where the study guide is so like should i change that or how could i integrate that into getting yeah maybe change it like free case study um like you said free free study guide like free case study on how to

Speaker 4 uh

Speaker 3 like how to smash through your exam you know something like that because then the video the video becomes the case study that's what they're opting in for is to actually watch the video versus them opting in to get the lead, to get just the thing and then they're leaving because they got the thing, they're out, you know, because your conversion rate might be really, really good for all we know.

Speaker 3 It's just they're opting in and they're hitting that page to the download and they're disappearing. They're not even watching the video.
You know what I mean?

Speaker 4 Yeah.

Speaker 3 So, um,

Speaker 3 yes, maybe tweak that a little bit instead of in and be like, hey, you know, free case study about how,

Speaker 4 or, or even, um,

Speaker 3 do you give them the study guide on the thing? Like after they opt in, the next page, they download the study guide there.

Speaker 3 I, I was having it sent in an email, but now it's it's just the video.

Speaker 6 I was following one funnel away where it was the template, and I was like, All right, let me just try just the video because you're saying, like, kind of combine the offer in or what you're giving away, put it in the video.

Speaker 6 That could be like part of it, think part of it. The video is a lead magnet, right?

Speaker 3 So, it's like you make the video provide value. So, like, hey, free video that's going to show you guys how we're able to, you know, the top three things that keep you from actually, um,

Speaker 3 you know, whatever the top, the top three things that keep somebody from passing the test the very first time. And like, now it becomes the video is the lead magnet.
Um, does Does that make sense?

Speaker 3 And they come in, watch the magnet, they get the value, and then boom, then you're making the offer afterwards.

Speaker 6 Yeah, that's right. Cause I don't have to have like, I mean, the study guide that can be, it can really be anything.

Speaker 4 It's like, hey, this is, you know,

Speaker 6 tips or exact information. So, okay, cool.

Speaker 8 I'll

Speaker 3 look at if you look at like most of most of my lead magnets are the sales video or the webinar, right? Like a webinar is a lead magnet. Like, hey, watch the webinar to learn how to blah, blah, blah.

Speaker 3 Like it's just a lead magnet. And the webinar is the lead magnet that then makes the sales presentation.

Speaker 3 So I would tweak that just to try that out because, first off, it'll give the existing YouTube people another reason to go back and click again, right?

Speaker 3 But then also, it just positions a little differently. And now they're looking at the video as value versus just like, I'm looking for my free thing.
Where's the free thing? Why is this video cut?

Speaker 3 You know, like, now it's like, I'm watching the video because there's where the value is inside of embedded inside the video. You know what I mean?

Speaker 6 Awesome. Thank you.

Speaker 3 Yeah, good luck with that. Hopefully, next week or whatever, come back and let us know how it goes.
It'd be fun to see.

Speaker 6 I will. I will.

Speaker 8 Thank you.

Speaker 3 Thanks. Awesome.
Let's hop over to Alex. Alex La Rochelle.

Speaker 7 Hey, so, Russell, great to be here, man.

Speaker 7 I'm so pumped, honestly. So,

Speaker 7 I've been drinking out of a fire hose of knowledge from you for about the last year. And

Speaker 7 I feel like it's finally starting to, like,

Speaker 7 you know, all of this knowledge and all of this stuff is finally starting to culminate into

Speaker 7 practical implementation. And so, what I'm doing now, though, is

Speaker 7 I've got a offer that I'm going to be actually developing men into unbreakable leaders. And so, with that offer,

Speaker 7 what I'm curious about mostly is

Speaker 7 in your offer stack that you set up in the perfect webinar and everything, you say, like, have a bunch of different things to add value to the offer.

Speaker 7 And so, right now, like it's a six-month coaching program, is what I'm offering. And it's going to be one hour per week plus access to a free group

Speaker 7 for the life of the group, essentially.

Speaker 7 So, I'm just curious, like, with the,

Speaker 7 there is a couple other things that I have ideas to put into the offer, but I'm not 100% sure

Speaker 7 how to position them so that they actually

Speaker 7 so that they actually match what I'm offering versus just

Speaker 7 um versus just being kind of like extra pieces if that makes sense

Speaker 3 okay this is actually fun for me because i'm literally filming a vsl today answering this question uh in like three hours from now and i have anyway i have the book in the other room for the vsl if i had it here i'd show you but have you ever read the book uh if you give a mouse a cookie or if you give a moose a muffin apparently those are like anyway Anyone read that book before?

Speaker 3 If you have, wave your hands.

Speaker 4 Oh, yeah.

Speaker 3 If you haven't, I'll give you the gist of it. Okay.
So in the story, this mouse comes up to this kid. He's like, I want a cookie.
So he gives a mouse a cookie. The mouse eats cookie.

Speaker 3 And then all of a sudden he's like, I need a cup of milk. So he goes and gets a cup of milk.
So he drinks the milk and then gives a drink some milk. He's like, I got a milk mustache.
I need napkins.

Speaker 3 So he goes gets him a napkin. Then he gets a napkin.
And then he realizes his whiskers are long. So he needs to trim his whiskers.
Then he realizes he's getting tired. So he wants to lay down for it.

Speaker 3 And like everything starts happening in this whole chain of events all because he gave a mouse a cookie. Right.

Speaker 3 So we started looking at our offers. through this, like if you give a mouse a cookie lens and it's changed everything.
Okay. So the core thing you are offering somebody is the cookie, right?

Speaker 3 And it's complete. They're going to eat the cookie, they're going to have it, and they have a great experience, right?

Speaker 3 So for me, for example, like the core thing that I am selling somebody is in the ClickFunnels webinar is I'm going to, I'm selling them a training course, or excuse me, I'm selling them,

Speaker 3 well, it depends how I position it, but let's say I'm selling them the ClickFunnels software. So you get the software.
It's like, okay, I gave a mouse a cookie.

Speaker 3 Like, congratulations, you have the software.

Speaker 4 You can build funnels now, right?

Speaker 3 And that's complete. Like they eat the cookie.
Like, it's amazing.

Speaker 3 But as soon as they eat the cookie, or as soon as they get the thing, it solves that problem, but it always creates a new problem, right? So what happens is they get a click funnel software.

Speaker 3 Sweet, I got a click funnel software. This is amazing.
I don't know how to use it. I'm like, oh, well, good news.

Speaker 3 The second thing you're going to get is I'm going to give you guys a course called the Funnel Hacks course.

Speaker 3 It's going to walk you through exactly how to use ClickFunnels, how to use it for this, and for this, and for this, it's going to be amazing. Like, oh, this is amazing.
Cool.

Speaker 3 I have ClickFunnels software.

Speaker 3 I ate the cookie. I drank the milk, right?

Speaker 3 But by doing that, it creates a new problem. Okay, so I have the software.
I have a training how to use the software, but...

Speaker 3 I don't know how to get traffic to actually come to my funnel when it's done. Like, oh, cool.
Well, the next thing I have is I'm going to give you guys access to my traffic seekers course.

Speaker 3 it's going to get traffic to actually come into your funnel right so i'm looking at like every component of the offer it solves a problem but then it creates a new problem and so the next component offer solves that problem but then it creates a new problem and keeps doing that until you have the offer stack should make it complete where it's like wow i have everything i need to be successful i've got click funnel software i've got the click funnels train the funnel hacks training i've got the traffic secrets training uh i've got the funnel scripts help me write the copy on the pages i've got you know so like by time it's done it's like in their mind they're like okay i have everything i need to be successful okay so that's how i always think about offers offers now: is like the first thing you're selling.

Speaker 3 So, for you, you said it was a the first thing is a course, right?

Speaker 3 Did we lose you, Alex?

Speaker 7 I think, oh, yeah, sorry, my uh, my sound is in and out for some reason, but I think um, I think I got the gist of it. So, basically, what you're saying is, like, if uh

Speaker 7 so, for example, like I have the coaching, right? And I mean, part of developing the five pillars is going to be like God, business, family, um, and then health and uh lifestyle.

Speaker 3 So, like, if I'm like, okay, we're gonna we're gonna go through those things.

Speaker 7 So what are the pieces that are gonna actually help you become a better businessman?

Speaker 7 What are the pieces that are actually like, and then from that piece, it's like, okay, what is, what is the training that you need so that you can actually have a clear,

Speaker 7 a clear path and it makes it easy for you to

Speaker 7 actually do what I'm telling you to do.

Speaker 3 It could be that, or if you, if you got five pillars, you could almost even just break up those five pillars into the five components of the offer, right? So

Speaker 3 what's the the thing you're leading with? Is it business? Is it God?

Speaker 3 From what you're teaching in the webinar, what's the

Speaker 5 core message?

Speaker 7 So,

Speaker 7 it's going to be mostly going to be about faith. And then that's going to be the core message.

Speaker 3 And then,

Speaker 7 yeah, I guess that'll be where it starts is with faith.

Speaker 3 Okay. And then, what are the five pillars?

Speaker 7 So, it's

Speaker 7 God, family, business, health, and lifestyle.

Speaker 3 Okay. So, like I create the offer.
So instead of thinking of this like just one big course, think of it as five components of an offer, right?

Speaker 3 So the first thing, first thing we're going to help you guys do is get right with God and figure out spirituality, whatever the, you know, blah, blah, blah. And that's the first thing.

Speaker 3 Now, after you've, so there's the cookie, right? And it's like, now you got this, the, the spiritual side of your life figured out.

Speaker 3 The next thing you want is connection with your, with your family, right? So the second thing we're going to give you guys is the training that's going to help you with the family.

Speaker 3 Okay, so now you got God figured out and you got your family figured out. But the next thing people worry about is like, what about, I don't want any money.

Speaker 3 Like, I'd love to have wealth and da da, right? So, third, we're going to show you how to start a business, right?

Speaker 3 Then you start a business now, you got wealth, you get you got God right, family, right? You got wealth, right? Next problem people have is their health, right?

Speaker 3 A lot of times, a lot of times people start business, they go to healthy because they're so stressed working out.

Speaker 3 So, the fourth component we're going to give you is access to the health system, which is now going to help you to have the energy and the vitality and all the kind of stuff you need, right?

Speaker 3 And then, the and then and the fifth thing you're going to get, so like breaking that down into the offer is probably how I would structure it because you don't need more stuff, you just need to like uh position it in a way where each part like unlocks the next part.

Speaker 7 does that make sense yeah totally yeah i was definitely um attempting to like to to bring other pieces in to like be like okay this is this is kind of the core thing is going to be these things and then after that you're going to have you're also going to have this and this right but um yeah if i just simplify it a little bit more than that makes a lot of sense yeah cool everyone's almost nice go read if you give a mouse a cookie

Speaker 3 and think about it when you do your offers because it makes it so much more simple like we had mikaula jones actually said that on training and she said it, I was like, oh my gosh, this is amazing.

Speaker 3 Like it makes so much, makes it so much more simple. Anytime I create an offer now, just like, what's the cookie I'm giving them?

Speaker 5 Boom. Okay.

Speaker 3 After they have the cookie, what's a glass of milk? Oh, they need this. And then, you know, boom, boom.
And then it makes it really fun to create offers. Hopefully that helps you guys a little bit.

Speaker 7 That's awesome. Thank you.
Yeah.

Speaker 3 I'll make you guys a cool little chart, too. So read if you read that book over the weekend.
Next Monday, I'll give you the framework for it. That is.

Speaker 3 And when, and when you guys all see the VSL and the ads coming out where I'm talking about, if you give a mouse a cookie, go comment back. That's the best ad ever.
Cause you'll know you saw it.

Speaker 3 The day I was writing and filming that ad and that VSL, you guys are sitting here and you know about it for anybody else.

Speaker 4 How cool. Awesome.
Okay.

Speaker 3 Hey, let's hop over to JC. JC's got a question.

Speaker 5 What's going on? Can you guys hear me?

Speaker 3 Yep. How's it going?

Speaker 5 Oh, man, this is great.

Speaker 5 To piggyback off of Justin, you've definitely been adding so much value to me. So

Speaker 5 it's great to have you. And on a side note, Dante has been killing the FYI.

Speaker 4 He's been holding it down.

Speaker 3 Dante's the man. So

Speaker 3 I have no fear when Dante's running stuff. I love it.

Speaker 5 Yeah, he's been holding it down. So I'll dive right into it because I know we got a few questions.
So

Speaker 5 I followed the 10-day process. I said I'm going to go all in.
So I literally got my funnel up and going. This is about day 14, if I'm not mistaken.
So I got my funnel going all this week.

Speaker 5 I set up, was it? Clarity.

Speaker 5 And you might have remembered my question on Monday, Dante. It It was like, hey, how do I gauge? Because I haven't really gotten any opt-ins.

Speaker 5 So I was really just kind of gauging. Do I need to change everything? Do I need to shut everything down and start all over? And he said, no, just kind of play it out and see where it goes from there.

Speaker 5 So I will share it real fast and I'll give you context. Well, can I, can I get, it's asking me to request so I can share or become a host or co-host or whatever.

Speaker 3 You should be good now. Let's try that.
That was different. Zoom is new every week.
I think you're changed this weekend, though.

Speaker 5 All right, sweet. So, uh,

Speaker 5 this is, I just did it from when I launched or from Sunday to whatever. So, I got about 237 unique page views.
Maybe 30 of those were me,

Speaker 5 but still a good, good, good base. Um, but I don't know if I set up the clarity because I'm not getting a lot of recordings.

Speaker 5 I'm not sure if I set up clarity correctly because a lot of these recordings don't show up accurately, like the numbers don't match if I'm if

Speaker 5 that makes sense. So, um, I'll just even go from Monday to

Speaker 5 today from when I set it up.

Speaker 5 I got quite a few page views, but I'm not seeing that in clarity. Is that I know that's probably more I don't know much about clarity.

Speaker 3 So that's outside of me. I don't use clarity.
I don't know what that is. So I don't know that, but I'd love to kind of see the landing page and I'll give you some

Speaker 4 perfect.

Speaker 5 That was going to be my.

Speaker 5 So this is where I'm at. So my challenge is the mind challenge.
My year is not done. I'm a coach and a consultant.

Speaker 5 So I work with individuals that that want to maximize the rest of this year and I give them 30 days of accountability, coaching, so on and so forth. So

Speaker 5 with that said, I'm not going to be discouraged. Technically, today will be day one.
I have a list of people that are willing to be like my testimonials or guinea pigs for lack of better words.

Speaker 5 So I'm willing to do that this month because it's a two-parter. So I have the first push for November and I do the first challenge, November 1st to November 30th.

Speaker 5 And then I do the second challenge for December. So I think what I'm getting at is my question is, should I

Speaker 5 spend this time, build more testimonials, build more

Speaker 5 credibility?

Speaker 5 Or should I still double down over this next couple of days before I shut down November? And then within that timeframe, what should I do to kind of get more traction, if that makes sense?

Speaker 3 Gotcha. Remember what I would do anyway? Cause again, bring it, invite a group of friends in, in, have people come in there, do it with them.

Speaker 3 Cause again, you got testimonials, case studies, like it's always worth doing.

Speaker 3 And then you can use that stuff on your landing page. And then number two is for this landing page.
So the biggest thing that I would recommend is it needs a big promise. Like,

Speaker 3 I don't, I see it on my N-Y-N-D challenge. My year's not done.
No more excuses. So that's what it is, but what's...

Speaker 3 What's the big promise? Like, what am I getting at? Why would I want to do this? So that's my question for you. What would it be?

Speaker 5 Um, so what I push, so for the people that, this is my third year doing it, for the people that have done it, it's uh, building enough momentum to go into 2025 with that, whatever it is, off of their list.

Speaker 5 So, I had people who finally started and finished their book. I've had people that, man, I wanted to, you know, lose 10 more pounds.

Speaker 5 And instead of starting the new year on a diet, I went into the new year already a little healthier. So,

Speaker 5 the target audience are young professionals, like people who just, you know, know, day-to-day life, but there's stuff that they still want to do.

Speaker 5 So I guess the answer question, the why is to finally check those things off the list that they've been wanting to do all the year. And now they're going into the new year with that,

Speaker 5 with that sense of freedom ready to move forward.

Speaker 3 Gotcha. Is this a free challenge or paid challenge?

Speaker 5 Paid.

Speaker 5 There would be, I have it priced at $97.

Speaker 5 And then they have the option to go to VIP.

Speaker 4 Okay.

Speaker 3 Um,

Speaker 3 okay, first, your first homework assignment is to funnel hack me. So, I want you to go to um, go to sellingonline.com.

Speaker 3 So, this is a $100 challenge with a VIP.

Speaker 3 Uh, this funnel is doing

Speaker 3 $1.5 million a month right now. So,

Speaker 3 funnel hack it because you're doing the same model I'm doing, right? So, number one, I look at the very top, big promise, right?

Speaker 3 Like, discover the one-to-many selling shakers allowed me to sell sell over a billion dollars online without a sales team.

Speaker 3 So your big promise needs to be something similar, like, I mean, not similar, but like go into the new, like discover how to go into the new year and no longer have the regret and the fear and the doubt of like not

Speaker 3 hitting your goals and your dreams.

Speaker 3 Like if you've got a vision, you've got something you want to change the world, come on this challenge because I'm going to take you from wherever you are today to, like, that's what's in it for them, right?

Speaker 3 Like, if you found someone on the street, My guess is you wouldn't be like, hey, come join the TMT challenge, right? You'd be like, hey, this is why you're going to join it.

Speaker 3 Like, just pretend like you're talking to somebody. Like, for me, if I was coming up with you on the street, I'd be like, dude, I've sold over a billion dollars online.
I know exactly how to do it.

Speaker 3 If you want to learn how to sell online, like, I got this really cool challenge. I'm going to walk you through three days exactly how to do it, right?

Speaker 3 Like, that's how I'd sell someone if I saw them on the street. So it's the same way I sell through copy on a page.
So just think about that. Like, what's the big promise?

Speaker 3 If you saw someone on the street and you want to get them in there, because you know you can change their life, like, how would you say that to them in a, in, in like a, a headline, right?

Speaker 3 And that should be the headline, a big, bold promise of what they're going to get if they come to your challenge.

Speaker 3 And that's what I'd be leading with. I think that's what's missing on your page.
It just, it seemed too generic.

Speaker 3 It didn't get me to the point where I'm like, oh, if I do this, it's going to change everything. Like, okay, I'm going to do this.
I forgot. You see this right now.

Speaker 3 You're like, oh my gosh, if I do this, Russell can teach me how to sell the way he sells. And he's done a billion dollars and stuff.
Like, I got to learn, like, I got to do that, right?

Speaker 3 I want to feel that when I see your page, because that's what gets somebody to move and go run and find their credit card and run back to buy it.

Speaker 3 And, you know, ask their spouse if they can, you know, if they can buy this thing, because they're able to go back to the spouse and be like, look, if I, if I do this thing,

Speaker 3 man, JC told me it's going to change my life do you like i want to do this and then spouse like yeah go for it you need to do this too but they got to be able to to communicate that back to the significant other to their own brain all that kind of stuff by just seeing the big promise above above the the video so yeah i didn't even have to scroll down like i want to buy this without even having to look at anything else yeah everything else is just like justification afterwards yeah got it no that makes a lot of sense yeah i was thinking of shutting in all and then i guess last question before i go so with the so i've been just promoting it on youtube instagram facebook whatever i would promote that part of the vsl like this is the win the big promise go here for more information got it yeah if you look at all the ads for this it's always like russell's world record holder sold more from stage name in the history of all time if you want to learn a sell like him come here come here it's just like he's pushing back to this to that thing you want to learn a sell online come over here russell's the best come you know and so same thing like you gotta you gotta kind of put your flag in the ground as the expert like i'm the greatest in the world at doing this thing like what like i think this is true i'm saying this for everybody by the way like all of you guys, especially when you're first getting started as an expert, you have this like

Speaker 3 imposter syndrome of like, I'm not worthy, I'm not able. It's like the reality is, like, you have to just step up and claim the thing you are.
Like, nobody's, nobody certified me as the best,

Speaker 3 you know, salesperson in the world. I just said I was, and I, and I have some proof I've done good things.
Like, I just claimed it, right?

Speaker 3 You just got to claim the thing that you were the best in the world at and position yourself that way. And then, and then the people will come to you when you put that message out there.

Speaker 3 So, it's really identifying, like, okay, magic,

Speaker 4 you know,

Speaker 5 that was fire.

Speaker 5 Is there anything else I should add besides that at the top, like the big buy-in?

Speaker 5 So I just even looking at selling online, like I said, I'm gonna go through and hack your funnel, but a lot of the stuff, I have the testimonials, I have the framework, a lot of it sounds the same.

Speaker 5 I just don't have the button.

Speaker 3 I think the biggest thing you miss is just the big problem. It's like, what's what's the reason why they should they should join the challenge? That's the biggest thing.

Speaker 3 And then you can look at like, if you go do funnel hack mine, look at how we, how we structure the VIP page and stuff like that. Like, we test these things like a million different ways.

Speaker 3 And so if you just look at the structure of how we're doing it,

Speaker 3 you know, like, again, it's, it's working really well at a high level. And so I would just model that for a paid challenge for sure.

Speaker 4 Sweet.

Speaker 5 I appreciate it, man. I won't hold it up.
Thank you.

Speaker 4 Yep.

Speaker 3 Thanks, man. Good luck with it.
Cool. And you guys stick with me too.
Russell just said funnel hacking. I got a shiver up my spine because funnel hacking changed my life.

Speaker 3 So I'm going to give you guys some really quick tips and tricks that jc can use and everybody else with some cool extensions as well so you can really funnel hack leverage the success of others keep the arrows out of your back baby can i mention one thing by the way yeah we launched this a funnel hacking live we haven't told the world yet because we're still working through bugs and stuff but as you know we have a new plugin called barnumpt if you go to barnmpt.com that is insane but um winter right now specifically for me is building this new funnel hacking thing where you can like store folders and stuff which will be hopefully coming out next week but yeah it is the most insane tool in the world like i I, anyway, I love everything we do, but Barnum PTs are my favorites of all time.

Speaker 3 So I'm sure you'll talk about that. But anyway, it's like the coolest little free tool ever.
So thank you. Oh, it absolutely is.
You guys make sure to hop over there. Just put the link in the chat.

Speaker 3 Barnum is awesome.

Speaker 3 Really quick, let's hop over to.

Speaker 3 Sorry, I had my list right here. Where did you go? Sabirna.

Speaker 3 Sabirna, are you still with us?

Speaker 9 Yes, I'm here. Thank you, Dante, for

Speaker 3 how's it going?

Speaker 9 Thank you, Russell.

Speaker 4 How are you doing? Doing great.

Speaker 9 Yeah, amazing. I was recently talking at TED Talk, and I was mentioning you because you were the best fit for that.
It was about giving the value.

Speaker 4 That's awesome.

Speaker 9 Yeah, I will share with you maybe Link if it's interesting.

Speaker 9 And I was talking about how important it is in sales to give the value to other people. And I gave one quote from you,

Speaker 9 and it was pretty interesting. Yeah, my question is: I'm struggling a little bit with positioning

Speaker 9 and wanted to ask, like, what would you recommend to position myself? Like, I'm a sales coach, but

Speaker 9 we have a lot of topics there, you know, and I cannot select the niche or positioning that can make me really successful.

Speaker 3 What type of selling do you teach people? Like, one-on-one, face-to-face, phone sales, one of many.

Speaker 3 Yeah,

Speaker 9 I have a lot of experience in sales 101, and it's over the phone, LinkedIn or email. Like

Speaker 9 it's mostly bringing them to

Speaker 9 the meeting and then after that, trying to sell.

Speaker 3 Okay, what's your unique mechanism? How do you do it different than everybody else?

Speaker 9 The conversion rate is really high because I see that people

Speaker 9 they make it, for example, very long emails. You know, I write very personalized that the conversion is up to 40% coming to the meeting.
If it's email or LinkedIn message, for example.

Speaker 9 So it's like what you do on one of many, like giving a huge promise and everything like that.

Speaker 9 I put it just in an email, but in a very personalized level to exact that person that they feel sometimes they write, like, how did you know that I have this problem?

Speaker 9 And they come to the meeting because I did a little bit of research. I know the segment really good.
I know what kind of problems they have. And when I write that, they react immediately.

Speaker 9 And that's why I have very high. And also with the cold calling, for example, I do a lot of cold calls, and eight of the from 10 people, eight I can convert to the meeting.

Speaker 9 Exactly the same process, what I do in on emails. I take it to the cold calls, like really, very personalized.
And it's just not just a random call, you know, so very personalized.

Speaker 9 So that's why that's whatever different.

Speaker 3 The unique mechanism is getting people to show up for the sales call. Exactly.
Yeah. That's awesome.
Okay.

Speaker 3 Like that's, that's what I position yourself as, like the greatest person in the world at doing that piece of it.

Speaker 3 And what's cool about it too is like, cause I'm sure you teach a lot of other stuff, like the sales call and all the other stuff. Right.
Same thing for me. Like when I got started, I was, I was, um,

Speaker 3 I got good at all the things in internet marketing. So I'd go and I'd teach, like, people ask me, like, what do you do, Russell? I'm like, I do it all.

Speaker 3 And, and I would try to like, I can teach copywriting, I can teach traffic, I can teach you like all these different things.

Speaker 3 And because I was trying to like teach everything, like nobody, it was really hard to get people to actually buy from me and do anything for me.

Speaker 3 And I remember going to an event one time and I remember some guy came up to me after I spoke and he's like, he's like, so what do you do?

Speaker 3 I was like, I like well what do you need i can do it all he's like was like but like jeff walker he's like the product launch guy and and this guy over here he's like the the google pay-per-click guy like what's your thing i'm like oh i can do both of those and anything you want he's like oh okay and he walked away and he bought jeff walker's thing i remember like having that epiphany i'm like oh my gosh this is so annoying so that's when i transitioned and this is back when i was writing the dot com seekers book we were about to launch click funnels i'm like i'm even the funnel dude that's new my whole focus and so i shift my focus just that one piece and that's what like i became famous for that's what brought everyone into my world but then inside of funnels I can still teach copy and traffic and SEO, like all the other things I can still teach.

Speaker 3 But the lens they come in through is this one thing, right? So if you identify the same thing, like I'm the best in the world at getting people to show up to a call warm, right?

Speaker 3 Average show up rates are 20%. I'm getting 40, 45%.
On a cold call, I'm getting 80%. And then when they show up, they're way better because of it, right?

Speaker 3 So that becomes your lane that like you become the best in the world at that thing. Your VSLs, your messages, all things are focused on that.

Speaker 3 And then they come in your world, then you can train them on sales calls and traffic, all the rest of the stuff.

Speaker 3 But narrowing your focus on what your specialty, what your unique mechanism is, is the key to blowing up and actually growing the company.

Speaker 9 Yeah, it's actually

Speaker 9 acquiring the clients without putting any cent on that. It's actually that what you mean, because showing up, it's high, but closing rate is also high.

Speaker 9 You know, the main goal of the client is to sell, of my client, to sell them.

Speaker 9 How many people show up and et cetera, it doesn't actually really matter for them a lot.

Speaker 9 For them, it matters that that they sell a lot without putting a lot of money on paid ads or anything like that, like creating content and et cetera.

Speaker 9 That's why maybe I need to then take this, like acquire the clients without putting any cent on

Speaker 9 advertisement or something like that. Do you think it can be a good idea?

Speaker 3 For sure. Yeah.
I think, again, there's a million ways to find a unique mechanism.

Speaker 3 I would just look at what the things you do that are unique that you can talk to because that's what gets people excited in a really crowded, really noisy marketplace. You know what I mean?

Speaker 4 Yeah. yeah.

Speaker 9 I never heard about talking to someone about this at your any events. Like, do you think it is interesting for also like the,

Speaker 9 you know, like your group in general?

Speaker 3 How to get free leads for sales calls? Yeah.

Speaker 4 Exactly.

Speaker 9 Especially in the beginning, because people, they don't want to spend a lot on meta ads and et cetera. You know, it takes a lot of money.

Speaker 9 Is there any way to apply for that? I don't know for any of your events, like to talk about that, even like

Speaker 3 the the way i pick my events is people that are in my world they're in the coaching programs inner circle those who i see i i see them speak at my internal small events that's who we invite to the bigger ones so that's the best way is to plug into our plug into our community start showing up the events starting getting to know you and that's the that's the way that i pick the speakers from so oh cool okay thank you so much thank you very much thank you great to meet you thank you great to meet you too bye

Speaker 3 Oh, so good. Fridays are the best.
I think we're going to have time for one more here. Let's hop over to Annie.

Speaker 10 Oh, my God.

Speaker 4 Oh, my God.

Speaker 10 Can you hear me?

Speaker 4 Loud and clear.

Speaker 10 I'm so excited, Russell. You're amazing.
I love you.

Speaker 10 I absolutely love you. And ClickFunnels, I've been following you for decades.
And

Speaker 10 thanks to you, to your

Speaker 10 amazing One Funnel Away Challenge and the 90-day time that you've given us. I have finally

Speaker 10 started building my first funnel.

Speaker 4 Yeah, let's go. Oh, my god, I'm so excited.

Speaker 10 You don't even know how excited I am. Okay, so

Speaker 10 if I could show you,

Speaker 10 I've only done my opt-in page. I'm a little confused with the VSL and the four,

Speaker 10 you know, I'm using the template you gave us, so the four points at the bottom. So, um, can I share my screen really quick?

Speaker 3 Yep, you should be able to, Annie. Go ahead.

Speaker 10 Okay, thanks. Alrighty, let's see.
Okay.

Speaker 10 Alrighty. So first funnel ever in my whole entire life.
Okay, so

Speaker 10 I just followed what I saw in the training and I called out, you know, the name of what I call my audience, the freedom seekers.

Speaker 10 And

Speaker 10 I realize now that I have to work on the headline to give it a better promise. but transform your life and embrace your freedom.
Okay, so what this this is, what I'm offering, it's,

Speaker 10 I can't get this out of the way.

Speaker 10 It's my program is actually called Pathway to Freedom, 12 Steps to Life Transformation. Okay, so here's my logo and everything.

Speaker 10 And

Speaker 10 I'm a little bit confused about how to do this VSL page because

Speaker 10 I see that at the bottom there's four parts, right?

Speaker 10 But I I have 12 steps. I have 12 steps.
My program is 12 steps. And

Speaker 10 I don't really know how to do this in the sense that should I put step one, two, three, four, and then talk about the fact that there are eight other steps?

Speaker 4 What does that mean? Gotcha. So, okay.

Speaker 3 So the 12 steps are what you're selling somebody, right? They're going to buy that, the 12 steps, right?

Speaker 3 So what they're opting opting in for, though, is not the 12 steps. That's what they're going to be buying on the VSL page.
So what they're opting in for is to be able to watch the VSL.

Speaker 3 So the VSL is going to have four steps. So who, what, why, how, right? So I would say part number one, like, this is like, discover

Speaker 3 why I created this cool thing. Part number two,

Speaker 3 you know, what? Like, like, and, you know, and then number three, why, like, why you need it in part four. So you just, you're basically

Speaker 3 taking parts of the video on the next page and you're telling them, like, these are the things you're going to be getting when you watch watch the video on the next page. Does that make sense?

Speaker 3 You're not giving them the 12 steps on the next page. That's what they're going to, after they watch the video, then you're going to tell them, like, I have a 12-step program.
It's amazing.

Speaker 3 Click the link down below to buy the 12 steps. And that's what they're going to be buying from you.

Speaker 4 Okay.

Speaker 10 All right. Yeah.

Speaker 10 So

Speaker 10 I'm still not very clear on the four parts here because,

Speaker 10 I mean, should it, shouldn't the four parts be like topics that I'm going to be talking about in the VSL and not who, what? I don't know. I'm just.

Speaker 3 Yes, but the things you're talking about VSL are the who, what, why, how. You're not teaching the 12 topics in the VSL.

Speaker 3 The VSL is not,

Speaker 3 it's not for teaching the training. The VSL is to sell the training, right?

Speaker 3 So the way I sell the training is you tell the backstory about how you discovered it, talk about what it is, why they need it, and how can they get it.

Speaker 3 And so those are the elements that you're talking about here. It's like, okay, on this video, I'm going to tell you guys how I discovered this really cool thing.

Speaker 3 I'm going to tell you what, uh, what it is, why you actually need this, and how it's gonna change your life forever when you decide to take action.

Speaker 3 Like, those are the four things you're gonna be talking about in the VSL. And the VSL then is selling the 12 steps that they're gonna pay you for later.

Speaker 4 Okay,

Speaker 10 so then I guess when I name these four parts, it should

Speaker 10 have nothing to do with any of the topics of the of the program. It's it's just you know, like you said, you know, the

Speaker 10 the my backstory, you know,

Speaker 10 you know, what it is,

Speaker 10 why, and how, right?

Speaker 3 Yep. So it's basically just hooks to get them to go watch the video on the next page.

Speaker 10 Okay. Okay.
Just one more question. Then

Speaker 4 I don't know how to get this stupid thing out of the way. Okay.

Speaker 10 All right. So

Speaker 10 the next the next parts of the funnel, well, we have the

Speaker 10 we have the um

Speaker 10 the the vsl page right

Speaker 4 and then

Speaker 10 and then we have the order form

Speaker 10 is that i don't have a program i mean it's all in my head i don't have a course i don't have a book i don't have any of that yet it's all in my head so

Speaker 10 I wouldn't be selling anything at this point or or I don't know what do I what's the strategy with this funnel yeah the strategy is you got to start creating the thing to sell.

Speaker 3 You can't sell, a funnel can't sell nothing. So you got to make something.
So now is the time to start creating it. To get these 12 things out of your head and plug them in.

Speaker 3 So I create the membership site, make a different module for all 12 of the modules, and then click record and start teaching it. It's time for you to step into your calling.

Speaker 4 People are waiting for you.

Speaker 10 Okay, so,

Speaker 10 but is there a way for me to start collecting leads while I'm making the product so that I'm not wasting time, I guess?

Speaker 3 For sure. And you can even sell something that's coming soon.
Just like college, right? University.

Speaker 3 Like when my daughter right now is applying for university and they want us to send them money and school doesn't start for like eight months from now, right?

Speaker 3 But they're making us pay for tuition now for something that's coming up. So you just say, I'm doing a course starts January 1st.

Speaker 3 And now you can start driving leads and people can start paying for it even, right? While you're testing and you're tweaking. And then January 1st is when when the first cohort starts.

Speaker 3 You're going to go through the 12 model, you know, whatever that is.

Speaker 3 And then that way, and the reality is you don't like, you could just create one module, like create, create number one, like the very first video, right? Like when we sold the ClickFunnels offer,

Speaker 3 I recorded module number one and we started selling it. And then like two weeks later, I recorded module two and I added it to members area.

Speaker 3 And two weeks later, so every couple of weeks, I was adding a new one. So you don't have to have the whole thing finished to launch it either.
So you can launch it saying it's starting January 1st.

Speaker 3 And then January 1st, you launch the first module. And then a week later, two weeks later, you launch the second module and you keep just kind of adding to it after that.

Speaker 10 Oh my gosh, that's amazing. I am so excited.

Speaker 4 I'm going to stop. I'm excited for you.

Speaker 10 I'm going to stop sharing so that I can see you. I am so excited that I'm actually doing this.
And I'm so grateful to you, Russell. I mean,

Speaker 10 I mean, I can't show you more appreciation. I have no words, really.

Speaker 10 And Dante is amazing. So thank you so much.

Speaker 3 Hey, I want to can I give you a gift for being here today?

Speaker 3 Yeah, I'm gonna give you two gifts. And Dante, if you can help me with this, so I want to, for Annie, let's bump her ClickFunnels billing out for six more months.
She's gonna pay for six more months.

Speaker 3 And we also get her access to course secrets. It's a course I sell for 500 bucks to know how to build a course.
So I want you to go through that as well.

Speaker 3 That way, you have time to go through the course secrets, learn how to build the course, and not to stress about monthly payments for six more, you know, for six more months after that.

Speaker 3 So, that's okay.

Speaker 3 Early Christmas present from me. So

Speaker 4 you're going to make my dream come true.

Speaker 4 Oh, I thought I'm going to cry.

Speaker 10 Thank you so much.

Speaker 4 Wow.

Speaker 3 No worries.

Speaker 3 I'm proud of you for doing it. So hopefully it gives you a little more motivation to keep it, keep it going.
So your people are waiting for you to change their life. So hopefully this helps.

Speaker 10 Yes, I'm going to help a lot of people because of this because of you thank you very cool no worries thank you thank you bless you

Speaker 3 that's awesome and i got you back annie i'm gonna reach out to you after this we'll get you all set up i'm so excited

Speaker 4 love that very cool

Speaker 3 oh man what a fun day dante we shoot this every day this is so great don't tempt me with a good time russell

Speaker 3 oh man i wish i could stay up for another two or three hours answer everyone's questions but hopefully you guys all got value from everybody's different questions got ideas to help you guys in all your journeys and uh like i said i should be back next i think next week i should be here and i'll keep coming on as much as humanly possible so it'll be fun amazing and so guys please go do go do the thing right i talk a lot about lunch with russell the price tag that we used to have and there's no price tag here russell comes because he wants to serve so please go do go hit a new roadblock go find a new part of the journey you're not able to get over go find another question So that Russell can come behind us next week and the week after.

Speaker 3 So excited for this, man. Hey, I don't want to take too much of your time because I know you're planning for that new

Speaker 3 pitch. Where should we look out for the new sales letter, by the way? The Give Mouse a Cookie.

Speaker 3 I'm going to post, I'm making it also a YouTube video. So I'm going to put it on YouTube as well, probably next week or two weeks.

Speaker 3 So if you go, if you follow the YouTube channel, it's just Russell Brunson, follow there. You'll see the video for there.
And then you'll probably see it running as an ad at the same time.

Speaker 3 So it's going to be fun. An ad for selling online?

Speaker 3 It's going to be going to a VSL for a phone call to get somebody to buy what we sell at the end of selling online. So it's our VSL funnel for the back-end coaching.
Yeah.

Speaker 3 Amazing. I can't wait to watch that.

Speaker 3 Well, thank you, Russell, so much, man. It's always a pleasure.
Thank you, Dante. Thank you, everybody.
Appreciate you all. Don't forget your one funnel away.
Keep going with it. Appreciate you guys.