The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23

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Speaker 1 This is the Russell Russell Brunson Show.

Speaker 1 What's up, everybody? This is Russell. Welcome back to the show.
Excited to be hanging out with you guys today.

Speaker 1 And excited for a lot of reasons. I'm going to tell you guys some stories about my arm.
Why am I wearing a sling? If you're watching the video version, you can see I've only got one arm.

Speaker 1 I'm going to talk about some Napoleon Hill stuff I found in an unpublished manuscript/slash event, like a course that he taught, and a whole bunch of other things.

Speaker 1 So, I'm excited to hang out with you guys and talk.

Speaker 1 I wanted to start addressing by the by

Speaker 1 addressing the elephant in the room, which is for those who can see me like Russell why do you have your arm in a sling right now

Speaker 1 and if you listen to the last you know one of the last podcast episodes I was actually I just gotten back I'd done a wrestling tournament and you guys knew I'd hurt both my biceps I was driving to go get an MRI and that was I think the last podcast episode I recorded since then my life has been crazy so after getting the MRI we found out that both of my biceps had detached from the bone inside my arms which is why it was really hard to curl anything or lift anything up right

Speaker 1 And I needed to get surgery to get both of them back. And so some people have been asking, like, well, what was the process? Like, what, like, how did you detach the biceps? So

Speaker 1 some of you guys know there, there's a, every single year, there's a wrestling tournament. It's called the Masters Division.
So it's for people who are older.

Speaker 1 And I remember when I was wrestling in college, I remember going to one of the bigger national tournaments. And so they have different levels.

Speaker 1 Like, there's like the senior level and then, you know, whatever. And then there's a master's and veterans

Speaker 1 division. I remember going, again, while

Speaker 1 I was in college, I remember seeing these guys in their 70s and their 80s with gray hair, bald, out there wrestling. And I was like, oh, so cool.

Speaker 1 And then when I got done with my wrestling career, I kind of, you know, that was kind of the end of it. I wasn't planning on wrestling again and kind of forgot about it.

Speaker 1 And fast forward to, you know, a decade and a half later is when I bought my new home, I built a wrestling room in it. And

Speaker 1 I started inviting some of my old wrestling buddies over, and we started wrestling. So that was kind of fun.
Then we do it once or twice a month. Some of my buddies come over, we'd wrestle again.

Speaker 1 It was just so much fun to get back to like my favorite thing in the world, which is wrestling, right? And then

Speaker 1 what's interesting is one of my buddies who wrestles with us, his name is Lex. One day he came back.
He's like, oh, I wrestled a tournament two weeks ago. I'm like, what?

Speaker 1 He's like, yeah, there's a tournament that I competed in. I was like, why didn't you tell me? I would have gone.
And so the next year we decided, okay, we're going to go to the tournament.

Speaker 1 So we put it on the calendar. And, you know, life is busy.
I'm running a company and a family and a bunch of other stuff. And so I remember leading up to it, we blocked out like seven days.

Speaker 1 We were planning on like to working out a whole bunch leading up to it, but then it just didn't happen. So then the week before the tournament, we blocked out.

Speaker 1 Okay, every morning we're going to wrestle for an hour, just get prepared for this tournament. And again, I haven't wrestled competitively in almost 20 years, right?

Speaker 1 And so we go to the very first practice, the very first day, and within the very first 10 minutes, I injure my neck so bad that I can't move. I can't turn my head.
I can't do anything.

Speaker 1 And it hurt really bad. And people were like, well, are you still going to wrestle? I'm like, yeah, like I made a commitment to myself.
I was going to wrestle. I'm going to do this thing.

Speaker 1 And I had chirals coming over and other people and people adjusting me and massage therapists and like I was doing all the crazy things to try to heal this heal the heal my neck and I remember going to the tournament my neck hurt so bad and I wrestled two days and I did I did well I placed I can't remember if I played some freestyle greco but anyway wrestled two different tournaments had some success won a medal and I remember one of the it was like one of these like life-changing things for me as I was

Speaker 1 warming up with some of the guys my age, this older guy came up to me. And again, he's from London.
I think his name is Tony. And he's wearing a single, he's got knee pads on and stuff.

Speaker 1 He's just an older guy. He came up.
He's like, hey, do you want want to wrestle and I was like like you want to warm up I'm like

Speaker 1 I guess we can and so he's like cool it's like when we're drilling though he's like I've I've uh had the hip and knee replacement so don't shoot on me I'm like what like are you supposed to wrestle you don't have hips or knees and anyway so we kind of warmed up a little bit it was kind of fun and then during the term I saw him he actually went and won some matches I was like if this dude you know he's in his 70s hips and knees replaced can still be wrestling I'm like I'm gonna do this every year until I die so that was that became the commitment to myself and then every year after that I I go back and do this tournament.

Speaker 1 I do this tournament. It's just really fun.
And so this year is, I don't know, my fifth or sixth year. And this one's actually, there's three styles of wrestling.

Speaker 1 There's freestyle Greco and there's a collegiate style. We only wrestle in America.
And there's a collegiate national tournament I've never been to before. So this is the one I was going to.

Speaker 1 I've wanted to go to forever. I was finally going to go to it.
And so... Leading up to it, I'm preparing, I'm getting ready.
And then I told the story for it. So I'll go fast.

Speaker 1 I injured my forearm and it almost pulled me out of it. And then the last minute, I'm like, you know what? I'm just going to do it anyway.

Speaker 1 So I taped up my forearm, went to the tournament, had a little cut 25 pounds. I was losing weight.
And during warm-ups, I tore my other forearms.

Speaker 1 Both my forearms are hurt, but I was like, anyway, but it wasn't bad enough, I couldn't wrestle. So, I go out there to wrestle day number one, wrestle my first two matches.

Speaker 1 I can't remember what happened exactly, but I do know that by the time it was done, I got off the mat and I could not flex my bicep.

Speaker 1 I was like, oh, like maybe I just hit a nerve or something, but that definitely does not feel good at all. And then they called me for one more match.
I thought I was done, but there's one more match.

Speaker 1 They call me out there, and so I go out there with like my left arm.

Speaker 1 There's no bicep, right? And so I go wrestle, I shoot with my right hand, I get a really good sweep single on him. He sprawls, and I hear my right bicep go, pop.

Speaker 1 And anyway, luckily, I still finish the match. I win.
I get off. The ref tries raise my hand.
I can barely lift my hand. And I'm a wreck.
So from there, I'm like looking down, both my arms.

Speaker 1 I'm like, they just didn't look like normal arms. Like something looked different.
I was like, ah, this is not good. But anyway, from there, we had a spring break.

Speaker 1 So I flew from there to meet my family in Hawaii. We enjoyed Hawaii, came back, and then that was last week where I was driving to MRI to get

Speaker 1 my thing x-rayed, right?

Speaker 1 Anyway, so I x-rayed it, find out both my biceps had been torn off of the bone. And so they wanted to do both of them, ASAP, because you need to get these done quickly.

Speaker 1 The problem is, you know, if you do both and I have no arms, and then you have no arms, how are you supposed to do anything? You can't feed yourself. You can't put on your clothes.

Speaker 1 How do you go to the bathroom? Like, there's so many questions. And so the surgeon was like, well, let's do one first.
And that way you have one hand you can work with.

Speaker 1 And then two weeks later, we'll do the other one. So last Friday, I did the first one.
And so I've been gimpy with one arm for the last three or four days.

Speaker 1 And it's interesting because you don't realize how many times you use your hand until you can't use your hand. Like, even though it's my right hand, I've got my right hand available.

Speaker 1 Like, you can't tie a shoe. You can't put on a sock.
You can't, there's so many things you can't do. And so luckily, my amazing wife, Colette, has been helping me to survive, but it's been weird.

Speaker 1 And then

Speaker 1 in a week from Friday, I have to get the other one. And I'll literally have two arms that are not functioning.
And then what's crazy is that Friday, I'll have my second arm.

Speaker 1 And then Monday. Monday, Tuesday, Wednesday, Thursday, we have my inner circle meeting.
So I'll be on stage with two casts on running my inner circle.

Speaker 1 So it's going to be an interesting week, but it'll be amazing. So the question, sorry, I told you that story, number one, because it's fun to tell the story, and a lot of you guys have asked about it.

Speaker 1 But number two, it's because the questions I keep getting from everybody, including my wife, especially my wife. I love her.
But it's just like, aren't you too old to do this?

Speaker 1 Shouldn't you not be doing this? And like, that's the comment that people eat coming up. And I think the most people are so scared of getting hurt, they don't want to do things, right?

Speaker 1 Like, that's just kind of this commonality that most people have.

Speaker 1 Like, you're too old. You shouldn't be doing that.
You're going to get hurt. Like, you shouldn't be doing that because what if something happens?

Speaker 1 And the what if, what if there's always these what-ifs, right? And most people live their lives based off based off what-ifs. Like, what if this happens? What if this happens?

Speaker 1 And they're thinking about all the things that could possibly happen. So because of that, they don't pursue and do the thing that they really want to do.

Speaker 1 And as you can probably tell, I've never lived my life that way. I've always lived my life in a way of like, what if I do this thing? Like, what would that be like? What would it feel like?

Speaker 1 What would, you know?

Speaker 1 No, no, I would step back and say, if I was still competing as an athlete, I probably would have treated this different. If I knew I was hurt, I probably wouldn't have continued to compete.

Speaker 1 But for me, it's like I compete one day a year. So it's like, I'm going to do this thing, and I got 365 days to heal.
It's kind of like Happy Gilmore when

Speaker 1 after he does make hockey trials, he's there the next day, and he's in the

Speaker 1 batting cage, and they're shooting balls, and he's hitting me in the face. He's like, 364 days, so next year's hockey season.

Speaker 1 And he's just like getting wailed on by balls. That's what I feel like.
If I got 365 days to heal, I'll be fine. You know, after the first year, I tore my neck.
I had the whole year.

Speaker 1 By the next year, I didn't even remember my neck. It was fine.
I was able to go out there and compete, and I hurt something different. And every year it hurts something.
But for me, it's more like

Speaker 1 there's what if fear and what of faith, right? Some people are like, there's what if, insert the fear, and so they don't do the thing because what if this happened? What if I get made fun of?

Speaker 1 What if I get hurt? What if it doesn't work? What if I fail? What if I go bankrupt? What if I, you know, what if people make fun of me?

Speaker 1 Like, there's that what if that keeps most people from doing anything amazing in their life. And the other what if is like, well, what if I do do this?

Speaker 1 Well, man, what if I am a 45-year-old guy and I'm competing in a tournament? What if I'm doing that? What if I inspire somebody else? What if I have fun? What if I win?

Speaker 1 What if I, you know, like the other what-ifs is the more important one.

Speaker 1 And as I was like writing this, you know, the outline of his episode today, kind of thinking through this, there's this quote that popped in my head.

Speaker 1 And I, the first time I heard this quote was actually from one of my friends. He passed away.
Some of you guys know Dave Hollis. He passed away a couple years ago, but he had this tattooed on his arm.

Speaker 1 And it was just one of those really, really cool quotes that

Speaker 1 I'm not a tattoo guy, but if I was, maybe this would be what I would get. This is what he said.
This is what the quote says.

Speaker 1 And the quote is attributed to a guy named John A.

Speaker 1 Shedd.

Speaker 1 And oh, apparently, check this out. Yeah, I just told told me it came from his book salt for my attic

Speaker 1 Anyway, this is what the quote says it says a ship in a harbor is safe, but that's not what ships are built for oh Let me say it again a ship in the harbor is safe, but that's not what ships are built for right yes staying home and not competing I'd be much more safe not gonna get injured not gonna tear my neck not gonna tear a bicep or another bicep not gonna have to deal with all these things But that's not what I was built for right I was not built to sit at home behind a desk and just you know like I was built for something more And I believe all of you guys are as well.

Speaker 1 And obviously don't go do something stupid like I did. Like be intelligent with your thing, but also don't let the what-ifs hold you back.

Speaker 1 Let the what-ifs be the thing that pushes you forward and gets you to want to go do and explore and create and be the person. So many of you guys,

Speaker 1 you have,

Speaker 1 I shared this quote from David

Speaker 1 Thoreau at Fun Hiking Live about like, most men die with their songs still in them, right? Like most people,

Speaker 1 they live life, but they never actually live life, right? They have this dream, this thing they want, but but that what-ifs keep them from ever doing it, right?

Speaker 1 And I don't want to be that person who ever dies with the song still in me. I want to be the person who's like, man, that guy was a little crazy.
Look what he did. Look what he accomplished.

Speaker 1 Look what he keeps doing. He keeps showing up.
He keeps doing these things. And

Speaker 1 I want that to be my legacy. Not, oh yeah, he was the guy that, you know, he worked the nine to five, and that was all he did.
You know, like, I want to be the guy who was...

Speaker 1 who is doing stuff with my life. I don't know about you, but it makes me feel young.
Yes, I feel old right now with my gimped out arms. I can barely even do anything.

Speaker 1 But at the same time, it makes me feel alive just knowing that like I'm still out there doing things and trying things that don't always make sense. So anyway, I want to start there.

Speaker 1 A ship in the harbor is safe, but that's not what ships are built for. And that's not what you're built for.
So what is the things you're going to want to do? They're a little uncomfortable.

Speaker 1 They'ren't going to kill you.

Speaker 1 Don't go too crazy. I'm not going to die from wrestling.

Speaker 1 Might tear both my biceps off.

Speaker 1 But yeah, pick something that's that

Speaker 1 we're just stretching yourself. And I promise you'll feel better.
So I'm leading with that. Number two,

Speaker 1 again, this podcast, there's a couple of different things I'm hitting. So this is not just like one theme for the entire episode.
So I apologize in advance for those who are my people.

Speaker 1 Like, I want one, the one big takeaway. We've got a couple here.

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Speaker 1 So next off is, um, uh, I don't know if you guys, how many of you guys saw Jordan Peterson launched Peterson Academy? It's this new like college curriculum.

Speaker 1 It's like a college course, membership site that's like, I think it's like 500 bucks a year or something like that. Anyway, when it came out, I signed up immediately because I wanted to see it.

Speaker 1 And what's crazy is he's so good at

Speaker 1 free traffic. I think they say he put like 30 or 50,000, 30,000 to 50,000 people in without paid ads, which is insane, right? Insane.
So obviously I signed up.

Speaker 1 I want to see the model, see what they're doing. And it got me really inspired and excited.
Like he has all these people coming and teaching courses and lectures and things like that.

Speaker 1 And it's just like, oh, such a fun way to consume and to learn. And so for me, I I was like, I want to do more stuff like that.
Like, how do I,

Speaker 1 like, I want to do more lectures where I'm teaching, and I want to bring fascinating people in to have these conversations with me.

Speaker 1 And so, for the secrets of success business, we're creating an app right now, and I'm trying to create these courses that'll go inside the app.

Speaker 1 And so, we did last week, it was actually the day before I got my arm chopped open. So, I was in there.

Speaker 1 If you ever watched the video, you'll see how I'm all gimped out, like my arms don't really work.

Speaker 1 Before I got the surgery, I had Napoleon Hill's grandson,

Speaker 1 and then again, Jason Youngblood, who wrote a book about, it's called the Gospel of Napoleon Hill and it's a huge timeline these guys know Napoleon Hill's life better than anyone so we flew them in we did this whole like

Speaker 1 probably four or five hour long

Speaker 1 like train course talking about Napoleon Hill's life going from like the beginning and then each of the the successes and the wins the failures the ups the downs the negatives the positives we like weaved in like what the anti-Napoleon Hill people say and like refuted them and proved the things right and like

Speaker 1 It was It was really fun. It was one of my favorite things.
I had such a good time. And this Friday, I'm doing something similar.
We have another book. It's called Truthful Advertising.

Speaker 1 So Napoleon Hill, excuse me, the dates right here. Napoleon Hill in 1917 he started a college called the George Washington

Speaker 1 sorry I'm flipping pages with one hand so if I feel like a gimp's because I am the George Washington Institute and he was teaching this advertising course called truthful advertising and he he was he had a reference book it's called productive advertising by George Hess and I've had a bunch of first editions that as well but anyway so basically what I'm doing is we're taking this book.

Speaker 1 And so we have the manuscripts from this book that Napoleon Hill taught. And again, it's never been published before.
It was not a, it was a college, like year-long course he taught, right?

Speaker 1 So it's all of the material from that course that he taught along with this book that he uses as the workbook. And so we put it together.
And we're going to be

Speaker 1 in Secrets of Success, launching a new level. It's all about advertising and marketing and stuff like that.
So we're going to be opening up this new, this, this second tier.

Speaker 1 And in there, we're going to do a whole course on this book, Truthful Advertising. And so what's been fun is I've had a chance to go through and read this.

Speaker 1 I've been reading this whole book the last two or three days and getting inside Napoleon Hill's head. It's so fun.

Speaker 1 Because Napoleon Hill, as you guys know, he's obviously like a personal development guy. He loves personal development, stuff like that.
But he's teaching advertising.

Speaker 1 And what's cool about Napoleon and most of actually, honestly, most of the best personal development guys, like Robert Collier is another great example. Robert Collier

Speaker 1 had some of the best personal development courses and books ever, ever of all time. But he was an advertiser.
So he wrote the Robert Collier letter book, which is his marketing book.

Speaker 1 But he wrote sales letters to sell his personal development courses. And he ended up selling, I believe it was between $100 and $200 million worth of courses through direct mail in the early

Speaker 1 1920s, right? Which is crazy. And so, but he was an advertiser first.
So he uses advertising to proliferate and get his message out to the world, right? Which is a hint for you guys.

Speaker 1 Any of you guys who have a message, you gotta become a great advertiser first, and then you can get your message out. But Napoleon Hill is the same way, right?

Speaker 1 When he was 40-ish, he wrote Think and Grow Rich. But when he was in his 20s, he was teaching an advertising course, right? So he understood advertising first, and then use that and leverage that.

Speaker 1 So there's a hint for all you guys. Any of you guys who have a message you want to learn, it's like you need to become great advertisers if you're going to be successful.
So

Speaker 1 there's the one little caveat or one little thing to share.

Speaker 1 So anyway, as I'm going through this book, it's really fascinating because he uses the productive advertising book as like the actual training, teaching the specifics about advertising.

Speaker 1 But then in his book,

Speaker 1 there's a lesson ahead of time where he's teaching stuff related to the book chapters. And then in the back of each lesson, it's

Speaker 1 one of the coolest things.

Speaker 1 If I can find it real quick again i'm flipping with one

Speaker 1 with one hand so like chapter three how to think bookless that chapter is insane um

Speaker 1 but basically after he goes through the after he goes through the chapter

Speaker 1 sorry

Speaker 1 i'm finding here he has these these little um it's like a little section at the end of each chapter and of course i can't find one now that i'm looking forward but basically it's like it's like um ideas and thoughts with the pulling heel and then he kind of goes through like what he learned and then giving me just ideas and thoughts to help help go with the curriculum he just had which is kind kind of cool.

Speaker 1 I would find the exact word, but with one hand, it's so hard to flip pages. So you get the gist.
You guys should be good from there. But anyway, I wanted to,

Speaker 1 in this lesson number two of Truthful Advertising, he's talking about, and again, what's interesting is Napoleon Hill's, again, he's an advertiser, but he loves the personal development.

Speaker 1 So most of the stuff he's writing about is personal development. And his premise is that you as the advertiser has to become a better person.

Speaker 1 Like you have to become, you have to develop yourself as an advertiser.

Speaker 1 And then that's how you become become a great advertiser right so he's spending less time on like on here's the structure the ads and things like that which the other book does but in his all his writings is very much like here's how you become a better person like how do you pick a definite purpose how do you focus how do you learn like how do you um how do you learn how to think how do you learn like like it's just so fascinating i love his the the rabbit holes he goes down on that side of things right and anyway in here as he's talking about being an advertiser he starts going through like his dream client like if you can become this person he's like you can get hired by any firm anywhere in the world because everybody would want to hire you if these were your qualities and your characteristics and so i read this last night i highlighted the whole thing in my book again i have i have a little uh red highlighter in one hand so i'm like i'm trying to like do these straight lines it's it's chaos but um regardless it's really good so i'm gonna read you this stuff because this might help you to figure out if you're struggling life like getting hired getting people to give you money as a coach or consultant like like these qualities he talks about here and again he's using this like these are qualities that he wants in an advertiser someone who's gonna become an an advertiser and work for him or for you know one of these firms.

Speaker 1 But the way he explained it, I was like, Man, if I could step into these qualities, all of them, like how much better person I'd be, how much more likely would people want to hire me as their coach or hire me as their trainer or whatever, whatever those things might be, right?

Speaker 1 So, I'm going to read these for you. There's, um,

Speaker 1 I think there's like 15 of them, yeah, there's 15 of them, okay? All right, so here's the specifications. Um,

Speaker 1 uh, he says, he says, as I write, there's an opening in my organization that'll pay the person qualified to fill it all the way from $5,000 to $10,000 a year.

Speaker 1 So that's the equivalent of like half a million dollars a year salary, right? So he's saying like, if you have these qualifications, we can pay you half a million dollars a year in salary, right?

Speaker 1 So here's the specifications. Number one, I want a man or woman who will finish everything he or she starts, whether it's sharpening a pencil, writing a letter, or something of greater importance.

Speaker 1 Okay. So number one is like somebody who can be a finisher, not just a starter.
A lot of people get starters, okay? And I'm a good starter. I'm not as good of a finisher.

Speaker 1 But other parts in the book, he talked about, he's like, he quoted somebody who said that every time they picked up a paper on their desk, they always solved it before they put it down, right?

Speaker 1 They weren't just like, oh, I'll look at this later, later, later. It's like focusing on people who actually get things done and finishing.

Speaker 1 Now, if you struggle at finishing, number one, that's something you can focus on. Like, how do you get things to the finish line, right? No one gets paid till the thing gets to the finish line, right?

Speaker 1 And so you have to be good at that. But the other thing, and this is kind of just a tweak on this, I learned this from Alex Mendozian, one of my first mentors in this game.

Speaker 1 I remember he told me one time, he said, Russell, there's two types of people in this world. There's people who are starters and there's people who are finishers.

Speaker 1 He's like, you got to figure out who you are and then surround yourself with the other type of person um and for me i realized like i'm a really good starter um but i struggled at finishing and so for me i started surrounding myself with finishers and so you look at click funnels as a company right it's like there's three or four starters there's me there's toddlers a couple guys like the starters on team and everybody else are our finishers help us finish the things um so That's number one.

Speaker 1 So again, I want a man or woman who will finish everything he or she starts, whether it's sharpening a pencil, writing a letter, or something of greater importance.

Speaker 1 Okay, because the way we do some things is the way we do all things. Number two, I want someone who will do at least everything he is told to do and will not offer excuses or take the place

Speaker 1 or not offer excuses to take the place of results. Okay, so somebody who's like when you give them a task, they're like, yes, sir, I will go do it.
I'll do the thing.

Speaker 1 Versus like, I don't really want to, you know, it's like somebody's like, yes, you give me a task. I'm going to go do it.
And number two part of this is they will not offer excuses,

Speaker 1 only results. This comes back to like one of our core values in our company, which is extreme ownership, right? Like if it doesn't work, there's no excuses.

Speaker 1 It's just like I give you results or I don't. If I don't give you results, it's my fault.

Speaker 1 I'm going to go figure out how to do it and keep doing it until I get the result right and so I love that someone's gonna do at least everything he's told to and I love that It's not like he's gonna do everything he's told to at least so the minimum is what he's told to do right

Speaker 1 and then not offer any excuses take the place of results just results okay so I love that's number two all right third third thing here I want someone who will reach out and demand greater responsibilities taken care of all the while to keep growing and getting ready to assume additional duties okay so we want somebody who's not going to sit there because I have team members who are great at what they do but they'll do the things that you you get to do, and then they'll kind of wait till you get more stuff, and they'll kind of hang out.

Speaker 1 And it's like, I hate that. Versus, I want someone who will reach out and demand greater responsibilities.
Okay, I want more. Give me more.
What else can I do? What else can I do?

Speaker 1 I remember Dave Woodward.

Speaker 1 Man, I love Dave. One of my favorite qualities of him is, you know, he was at the peak, he was the CEO of ClickFunnels running it.

Speaker 1 And he get done the day, and me and him would be the last year in the office almost every single time. And he'd come in afterwards, like, hey, what can I take off your plate?

Speaker 1 What can I take off your plate? Like, he was always trying to figure out how to lighten my load, how to take things off my plate. And that's what it is, right?

Speaker 1 Someone who will reach out and demand greater responsibility, right?

Speaker 1 And then getting ready to assume additional duties, um, or they want to keep growing and getting ready to assume additional duties, right?

Speaker 1 So, going out there and um, demanding greater responsibilities, okay, another great quality, all right. Three, and these are good, right? I was reading this, like, this is good stuff.

Speaker 1 This could be just like my own review of myself, like, Russell, get better at these things, you become a better person.

Speaker 1 So, all right, number four, I want someone who will love the job so well that he will forget hours, forget pay, forget Saturday nights, forget all his own selfish interests, and devote his entire time and thought to the task of carving out a future and the opportunity at hand.

Speaker 1 Ooh, someone's going to love the job so well, they forget everything. Okay, I don't know about you guys, but that's my world.

Speaker 1 Like, I love what I do so much that, like, if it wasn't for the fact that I had a wife and kids at home, I would never leave this place.

Speaker 1 In fact, when they go on vacation sometimes, I've literally set up a cotton here and slept in here because I'm like, I don't have to go home at night. This is amazing, right?

Speaker 1 Because I love what I do so much. And so you want to find people and you want to be the person when you are...

Speaker 1 doing this thing that you become so obsessed that you like are all consumed and it becomes your thing. Number five, I want someone who will be be frank and sincere with himself and

Speaker 1 all with whom he comes in contact with, and who will be a living example of our slogan, which is truthful advertising. So, we want people to be frank and sincere.

Speaker 1 Yeah, so there you go, frank and sincere,

Speaker 1 and living example of truthful advertising. Truthful advertising is the name of the course, and the concept here is like you want to give advertising that's truthful.

Speaker 1 Like, there's a lot of ways you can write ads that trick people to buy, but he's like, How do you do that in a way where you're always giving 100% the truth? So, that was good.

Speaker 1 Number six, I want to be a person who will not wait for me or some of the other officials to tell me what to do, but who will learn to see what ought to be done and do it. Ooh, this is like the

Speaker 1 self-starter, right? They see problems and they go and take care of them. They're not waiting for someone to tell them what to do.

Speaker 1 They're like, okay, this is a problem, this problem, let's fix this, let's change it, and just get this stuff done.

Speaker 1 Number seven, I want a person who's big enough to overlook the little insults which thoughtless people can throw out, often unintentionally.

Speaker 1 A person who can see something good in every human being on earth, a person who will honestly strive to develop the good there is in every person with whom he comes in contact.

Speaker 1 Okay, I think this one's almost a twofold, right? Number one, or number two was like seeing a good in other people. But number one was being big enough to

Speaker 1 overlook little insults. There's a quote from Brigham Young that I thought was really cool.
He says,

Speaker 1 how does the quote go? It's like only a fool

Speaker 1 gets insulted when...

Speaker 1 when somebody like intends to insult you and only a greater fool takes offense when they didn't intend to which I thought was really cool so something like that I'm sure you messed up the quote but basically yeah if someone's trying to offend you and take you you take offense and you're a fool but if someone offends you and they weren't trying to offend you you're even a bigger fool.

Speaker 1 That's basically the gist of the quote. And so I thought it was kind of cool.
It was like being big enough to overlook little insults.

Speaker 1 Like just wash them off your back like a duck out of water, keep moving forward and try to see the good in every single person.

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Speaker 1 One of the lessons I learned from Tony Robbins back in the day, I think, was one of the most powerful.

Speaker 1 I learned so many things from Tony that were like life-changing, but one of them was just

Speaker 1 his belief that everybody does things out of what they believe are like good intents, right?

Speaker 1 Even if they're evil, bad things, like most people, I think Tony even said all people do things out of good intentions, even if the thing is wrong. And like he gave an example at UPW where

Speaker 1 if you've been to UPW, Tony does interventions with people and there's workbooks. And anyway, someone saw their partner's workbook.

Speaker 1 In the workbook, they're talking about like killing their wife and their kids, right? Which is a horrible thing, like purely evil, right? Obviously.

Speaker 1 And so the person saw that, told one of Tony's runners, like, hey, my...

Speaker 1 My guy I'm working with, he's talking about killing his wife and kids.

Speaker 1 So they went and told Tony, and Tony does this intervention with the person, brings him up on stage, and trying to figure out why are you doing this?

Speaker 1 And what's crazy is like, again, you see that lens from the outside, it's like that person's got bad intentions. They're trying to kill the wife and the kids, right? Bad intentions.

Speaker 1 But then when Tony did the intervention with the person, he talked about when he was a kid that his dad had left them as a family.

Speaker 1 And because the dad left him, they lost their house, they lost their home, they moved from a different school, lost everything.

Speaker 1 Their whole life had been shattered. And in their mind, they believed that because their dad left, their life was destroyed.
Right? And so this person now was in a spot where he did not feel happy.

Speaker 1 He wanted to leave. He wanted to exit this life.
but he knew that if he exited this life, it would destroy his wife and his kids.

Speaker 1 And so out of mercy, he wanted to also end their life so they wouldn't go through the pain that he went through. You look at that, it's like, whoa, like little paradigm shift, right?

Speaker 1 Good intentions, evil outcome, yes, but but

Speaker 1 people in most cases have a good intention.

Speaker 1 And so I think I try, I'm not perfect in this by any stretch, but I try more and more in my life when people offend me or upset me to think about like, what are their actual intentions?

Speaker 1 What are they trying to do? And usually it's, I believe it's usually positive intentions just directed incorrectly. So, I'm going to put that out there because I thought that was kind of cool.

Speaker 1 What number did I leave off on? If I had two hands, I would have had one hand on the notes, but I got one gimpy hand and one real hand. So, I'm not sure exactly.
Let me see where I

Speaker 1 Let's see. Okay.
Yeah, that was number seven. Okay, number eight.
I want I want a person who will believe heart and soul in everything he does in connection with his position.

Speaker 1 A person who will not misrepresent the Institute either by direct statements or by innuendo. Okay, someone who's true and faithful in all things.
Very cool.

Speaker 1 Number nine, I want a person who will meet the public with a smile on his face, a smile that comes from the heart. I want him to shake hands with people as though he enjoyed it.

Speaker 1 Okay, positive face, positive attitudes, big smile, shaking hands, always having that positivity.

Speaker 1 Number 10, I want a person who will not be jealous of fellow employees or afraid that one of them will get his job.

Speaker 1 A person who will help those around him to be more efficient, a person who will be happy and enthusiastic.

Speaker 1 This one's cool because I see this a lot of times where internal office dynamics, I'll see where somebody doesn't want to help someone else because it might make them look bad.

Speaker 1 It might make them like, well, if they're doing that, then do you even need me anymore? Versus, like, everyone working towards the same goal.

Speaker 1 Like, you know, and like, anyway, so I thought that was a really good one as well.

Speaker 1 Number 11, I want a person who truly loves to serve his fellow man and who will look upon this, his opportunity to do so as a welcome privilege. Okay, someone who wants to over-deliver at all times.

Speaker 1 Number 12, I want a person who is observant, who sees all that goes on around him, who can distinguish between the important and the unimportant experiences of his daily routines, retainers, and classifying the former and brushing aside the later.

Speaker 1 Okay, so this is somebody who

Speaker 1 can notice all things, but then has the discernment to be like, this is the most important, so I need it first and second.

Speaker 1 These things aren't important, like having the ability to discern those things. This is one that takes a lot of time to train people.

Speaker 1 A lot of people see all tasks as level A1, most important thing, versus like, hey, here's a lot of stuff we got to do. What are the things that we have to get done? Let's put those in first.

Speaker 1 And what are things that would be nice to get done? And what are the things like, that'd be cool, but not that important, right?

Speaker 1 And being able to differentiate between those things so you make sure you're getting the things done that are the most vital, most important.

Speaker 1 number 13 I want a person who knows or will take the time to learn how to eat properly a person will not encapsulate in

Speaker 1 capital I'm gonna say the word wrong incapacitate

Speaker 1 yeah you know the word who's not gonna incapitate themselves that's not the right word but here we go and become a grouch by overeating as 75% of the people of today are doing so wants someone who's gonna be healthy okay I agree with this because I see

Speaker 1 I'm a big believer in energy and like tracking energy and like what you eat throughout the day depends your energy levels. I used to have a big breakfast in the morning.

Speaker 1 I would crash and have had no energy for the rest of the day. Then I shifted where I would skip breakfast and I'd eat lunch, and I had great energy.

Speaker 1 Then, after lunch, I would crash and the rest of the day. And I started shifting where nothing but fats and proteins for breakfast and for lunch and no carbs till dinner.

Speaker 1 And my energy extended throughout the entire day. And so,

Speaker 1 the people I see people all the time who like

Speaker 1 I see my staff who order the most crazy foods and are eating at like noon. I'm like, you're shot for the rest of it.

Speaker 1 Your mind literally is going to get dim and hard to focus and hard to think through because of that.

Speaker 1 And so, I love this one of just like, take care of yourself because it'll increase your energy, your mental abilities, all those kind of things when you're

Speaker 1 sharp. Number 14: I want to be a person who refuses to allow himself to be aroused by anger by some ill-bred person who hasn't learned the art of self-control.

Speaker 1 Ooh, don't get angry around people who are morons because there's a lot of them in this world, and they're going to be everywhere, especially when you're online, especially when you're posting social media.

Speaker 1 All right, and the last one here, number 15.

Speaker 1 I want a person who believes that he ought to be paid in exact ratio to what he produces for the business, whether it is $1,000 or $100,000 a year, and he'll be satisfied with that.

Speaker 1 This is a big one. One of my pet peeves on this planet is when people come and they ask for a raise because they've been working at your company for a certain period of time.
Drives me crazy.

Speaker 1 I would never in infinity years ask for a raise when I'm doing the exact same thing that I had agreed to get paid for originally, right? For me, I would come in and say, okay, this will be agreed to.

Speaker 1 I'm going to work really hard on getting this thing. And then it's like, okay, I figured out a way I can add an extra million dollars a year to the company.
Like, let me do that.

Speaker 1 And then come back and say, hey, I add a million dollars a year to the company external from what we had already agreed upon. Like,

Speaker 1 and then I want to raise here or I want, you know, I want a royalty or something. Like,

Speaker 1 you know, it's, it's tough. Like, when people, one of the hardest things internally is like, we always want to share wins and things that happen inside the company.
We share a win.

Speaker 1 Then all of a sudden, you literally the next week is when people start asking for raises. It's like, it doesn't work that way.
Like,

Speaker 1 you know, like,

Speaker 1 anyway, it comes back to what he said here.

Speaker 1 I want a person who believes that he ought to be paid in an exact ratio for what he produces for the business, whether it's $1,000 or $100,000 a year, and he'll be satisfied with that.

Speaker 1 So, what are you actually actually producing for the business and money, right? And a business owner, if you're an employee in a business, should be making,

Speaker 1 you know, if you're getting paid a hundred grand a year, they should be making three or four million dollars off of your efforts.

Speaker 1 If they're not, like, there's, and again, there's some number that I can't remember that some of the business people will throw out is like, this is the number of the ratio, but that's the reality.

Speaker 1 Because you think about that, like, I think about my company, like, let's say, if we make $10 million a year, right? Half of that goes to the government,

Speaker 1 half of that goes to the employees, half of that goes to the other, you know, like on on a $10 million thing, like I might take home $500,000.

Speaker 1 So it's like when someone's like, we made an extra million dollars for the company, it's like, cool.

Speaker 1 And $500, that's actually

Speaker 1 generous when you have a big company. Yeah, because $10 million, if you're at 20% profit margin,

Speaker 1 you're at $2 million, and then you got partners. Anyway, so when all of a sudden, I don't know, there's rabbit holes going down.

Speaker 1 I'm not sure exactly why, other than just understanding that, like, if you're employing a company, like,

Speaker 1 again, you're getting paid $100,000 a year, you should be producing $3 to $3.5 million a year sale in in value you know in money for the company and if you want to raise like it's increasing that it's like how do I go from three million to five billion a year like like if I can figure out how to fix that that's how I can make more that's why to traditionally someone who's working gets capped at a certain point cuz it's hard to go from if you're making the company three million dollars a year to go to six million dollars it's hard right that to double it's really hard but if you're a manager and now you're managing three people who are just like you and now you're making you know three three X as much now you're more valuable because you were able to leverage and get and make more money right so now it's like does that make sense like that's typically like the levels of value how you go up in things right Meyer and Golden's got his four levels of value which I don't go deep on that but but as you move from like working with your hands is the lowest level of value because again you're capped by by hours then you go manager which is the next level of value because again you have leverage now where you're managing multiple people to get more production so they're worth more the third level of value then is

Speaker 1 is communication where you can communicate ideas you can sell things you can sell one to many right without others there's you can produce more money in less period of time and four, a level is imagination, where you're inventing businesses and ideas, right?

Speaker 1 And so, like, you make more money not by not by getting better necessarily at any of the levels of value.

Speaker 1 It's by moving up a level of value is where you start making more, more money because there's more leverage and there's more,

Speaker 1 you're making more money for the company or the business, right? So, anyway, I'm sharing those for you guys because I thought those 15 were really cool.

Speaker 1 And again, I'm looking through this lens of like, if I was an employee, this is like, this should be my Bible for myself, like what I'm going to do and accomplish to be worth what I want to be worth, right?

Speaker 1 If I'm an entrepreneur, I've looked at this for like my team, but also myself. Like, these are the elements that I want in myself to be the right person.

Speaker 1 And yeah, I thought it thought it was really, really good. So,

Speaker 1 at the very end of the section, Napoleon Hill says, those are the specifications. If you can fill them, you can have that position.

Speaker 1 Or if you should be filled, or if that position should be filled when you apply, don't worry because I have a dozen or more friends among the Chicago businessmen who would consider that I have done them an everlasting favor by sending you to them.

Speaker 1 So, that's the key.

Speaker 1 It's like, if you are that person, any company would hire you, right if you are that person your company will grow because you have the values and things you have are insane So anyway, one of the fun things I read as I was preparing for our truthful advertising course that we are filming this week that'll eventually be inside of secrets of success at the advertising the advertising level.

Speaker 1 So I thought it'd be fun to share with you guys and I hope you enjoyed that and hope you enjoyed this podcast. I want to start I want to end where I started okay talking about you again.

Speaker 1 This is development of you as a person, as an advertiser, as a marketer, as an entrepreneur, whatever you want to call it. Remember this, A ship in the harbor is safe, but

Speaker 1 that's not what ships are built for.

Speaker 1 Quit trying to be safe.

Speaker 1 Life's not about being safe. You're not going to die and get to heaven and be like, oh, congratulations.

Speaker 1 You didn't get hurt. You didn't make any mistakes.
You were safe the entire time, right? It's going to come back and be like, what did you do?

Speaker 1 I gave you a talent. Did you turn it into two? Did you not? Oh, you bury the talent.
Oh, so you're a ship that's safe in the harbor, right? No, no, no. Like, take that talent and multiply it, right?

Speaker 1 That's what you were built for. You were not built to sit in the harbor just waiting.
You were built to go out there and do something amazing, okay? And it's going to be a stretch.

Speaker 1 It's going to be hard. Along the way, you're going to rip your biceps off of your bones and you're going to keep on going because it doesn't matter, right?

Speaker 1 Me having her biceps has nothing to do with me serving my audience.

Speaker 1 It has nothing to do with me in a week and a half from now standing on stage in an inner circle and teaching this group of entrepreneurs who've flown in. Like, I can do that with no arms, right?

Speaker 1 As long as I didn't break my brain, I'm still good to go and serve these people.

Speaker 1 You know, and so it's just thinking about that. Okay, ship and harbor is safe, but it's not what ships are built for.

Speaker 1 You being safe is what a lot of you guys are doing, but it's not what you're built for. You're built for more.
I know that your eternal destiny is huge.

Speaker 1 What you are capable of, the people's lives you can change, if you will just step up to the plate and play, will be something that doesn't even make sense to you right now.

Speaker 1 I promise you, if you would have told 22-year-old Russell when I first started this game, like, hey, in the future, you're going to have an audience with a whole bunch of people, and they're going to read your books, and they're going to listen to your podcast, and they're going to launch businesses.

Speaker 1 You're going to have 3,000 people who have made over a million dollars because of your software and your training you're gonna have you know like i would have believed any of that right but what did i do i didn't sit in the harbor i was called i went out there and i started just smashing things and just trying to do whatever i could making tons of mistakes along the way um i have i have failed at more businesses than most of you will ever attempt um and that is the truth that is the reality i've launched more funnels than uh

Speaker 1 Yeah, I've lost literally tens of millions of dollars on stupid ideas. I'm still here swinging because I'm not sitting in the hardware being safe.
I'm out there.

Speaker 1 And so I want to give you guys some encouragement. Like, go out there, do the thing, be the person, you know, write the book, launch the course, do the Facebook Live, do the podcast, do all the stuff.

Speaker 1 Even if it's not working, just do it.

Speaker 1 Because that's how you learn. Get out there and start playing the game.
Anyway, I appreciate you guys. Hope you enjoyed this episode.
If you did, please let people know about it.

Speaker 1 It's the only way we market the podcast of YouTube is just by people sharing with other people, so let people know.

Speaker 1 And hopefully in the near future, you'll see another episode where I've got both my arms all jacked up. But as of right now, I still got one good arm, but that's going to end soon, I'm sure.

Speaker 1 So, thanks, you guys. Appreciate you all, and we'll see you on the next episode.

Speaker 1 Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.

Speaker 1 If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/slash podcast.

Speaker 1 That's sellingonline.com/slash podcast.