One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22

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Speaker 3 Do you you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.

Speaker 3 If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

Speaker 3 That's sellingonline.com slash podcast.

Speaker 4 This is the Russell Brunson show.

Speaker 4 What's up, everyone? This is Russell. Welcome back to the show.

Speaker 4 If you lost, listen to my last episode, I was driving to the doctor's and now I'm driving home and I thought I would just just hang out with you guys again. I got another 30-minute drive.
So, yeah,

Speaker 4 so good news, bad news. Got some x-rays, bones are fine.
I need to get MRI because I think both my biceps are torn. So, there's the update.
It's going to be awesome.

Speaker 4 You have a chance to see me in videos with my arms. I'll surge it up probably here in the next little bit.
But for right now, I'm still flying high and doing good.

Speaker 4 And I just want to talk about, I don't know, I'll talk about something I think is interesting. I did a presentation of this year's funnel hacking live called One Funnel to Rule Them All,

Speaker 4 which basically the concept was in each business, there's like one one funnel that is the key. It's the most important.

Speaker 4 It's the one that you are focusing on for conversions, for traffic, for all that kind of stuff, right?

Speaker 4 And I think a lot of people see my business and they see a lot of funnels and they mistakenly thinking like, oh, Russell's got 40 funnels. I need 40 funnels.

Speaker 4 Or, you know, Russell's focusing all of these. And like, and the reality is, how to explain this? There's two parts of business, right?

Speaker 4 Agora is actually, you know, the billion-dollar brand Gora, Agora. They're probably the best at this.
Like, you look at their business model. They have a front-end funnel, right?

Speaker 4 and And the front-end funnel is all about customer acquisition and it's usually a newsletter uh we sign up for a newsletter for a year for like 97 bucks or it depends each each department's got different pricing and then the upsell is like for 500 bucks you get lifetime access this newsletter and then some other upsells and stuff but that's basically their their front end funnel right it's the one funnel to rule them all so what they do is that's the funnel they optimize they tweak they test they're focusing on and they're spending tons and tons of money like tens of millions of dollars getting people to buy that offer because it's the front end that's that's the customer acquisition funnel right it's the one funnel that rules them all and then that's the the front side of the business that's like the more complicated the harder side of the business right it's very math driven like we have to figure out the math and the and the creativity of how to get something to convert but it's like the whole goal is just is just focusing on getting this thing where we can spend a thousand dollars a day then ten thousand a day then a hundred thousand dollars a day and beyond right um so that's the harder part of the business and that's that's the one that i think a lot of people don't spend time on they do a funnel they launch it they move the next one the next one right so in our business is like each business has one funnel that's that's the focal point, right?

Speaker 4 And a gore's business, you see, like if you're on, if you're watching the advertising, it's all going to this one thing, you're like, that's got to be their business model.

Speaker 4 But what happens is they acquire the customer, you know, probably the loss, maybe a break-even. Um,

Speaker 4 they get the customer, then there's a whole second department, and that the goal of that part of the business is then to monetize the lead.

Speaker 4 How do we turn, you know, how do we, how do we make as much money as possible off of this person? And so, that's all the other funnels.

Speaker 4 If you look at the click funnels or the Russell businesses, right? There's different front-end business. So

Speaker 4 in fact, we'll talk about selling online. So selling online is

Speaker 4 for the for the Russell coaching business, the prime mover business, sellingonline.com is the one funnel that rules them all, right?

Speaker 4 It's a hundred dollar three-day event, and we run that every single month. And we're driving $100,000 a day in ads as we're trying to get to you.

Speaker 4 We're getting closer and closer to that, but it's all about filling up that event, right?

Speaker 4 And then that's like the most important one. So we're testing, we're tweaking, I'm building different ads for doing a different copy.

Speaker 4 We're always that the sales page always tweaking and changing and adjusting and changing. And

Speaker 4 that's the focal point. That's the funnel we spend the most time on, right? That's something that signs up for that.

Speaker 4 They pay $100, they go to the event, they either buy our back-end coaching or they don't. Now, we have this list, right? And so, the rest of my business is like, how do we monetize this?

Speaker 4 Like, well, we have to have other offers, other things we create. And so, we're creating different funnels.

Speaker 4 And so, there's a whole separate team that every single week is emailing out different offers to this list, right? To monetize the list, to make as much money as possible from them, right?

Speaker 4 Because for us, right now, for us to get $100, to get somebody to spend $100 to to buy a ticket to selling a land event it costs us closer to three hundred dollars i spent three hundred dollars to get a hundred dollar ticket right

Speaker 4 and then obviously we have upsells and down sales and stuff um and then there's a percentage that actually 5.5 people who register for the event and buy our ten thousand dollar thing at the end um and that's that's that part of the business right which means there's 95 94.5 percent of the people who didn't buy it anything other than the ticket right and it cost me 300 and they paid me a hundred so like i'm still 200 in the hole so it's like how do we make money like well well, now we have this whole other arm of the business that's selling them other things.

Speaker 4 And so, we have different offers, we have different funnels. We're sending emails out every single week, different things.
Uh, and it's just trying to figure out like what do they want to buy.

Speaker 4 Maybe they want to buy the expert secrets book, maybe they want to buy um software on the helps with copywriting, maybe they want to buy, and so we're just sending different offers, different ideas.

Speaker 4 We're training them, giving videos, building a relationship.

Speaker 4 We're always selling other things to try to get that money back, you know, that we spent to acquire that customer, then hopefully make a profit. And that's the business.

Speaker 4 So, even though, you know, the Russell coaching business, there's, you know a dozen yeah more than that probably but you know a couple dozen funnels there's only one funnel that rules them all and that's the selling online that's when we're spending all of our effort on uh split testing twit testing tweaking like all that kind of stuff happens there right and so that's that business and the click funnels business is different right um for a long time the the one funnel to rule them all in the click funnels business was the webinar right it was the

Speaker 4 the ClickFunnels funnel acts webinar for probably seven or eight years. That was the front end thing.
When we launched the new ClickFunnels, we had an event called Your First Funnel Challenge.

Speaker 4 And that became the funnel that for over a year we ran, or almost two years, we ran that funnel.

Speaker 4 And so every day we were spending as much money as possible optimizing, tweaking, optimizing, tweaking, making that better and better and better. And

Speaker 4 that was the funnel that ruled the whole business.

Speaker 4 Right now in the ClickFunnels world, we have two or three funnels that we're testing. And the jury's out on which one will be the best.
But right now, we have a lot of data and we're testing.

Speaker 4 And I have three or four of them front-end offers. We're trying to figure out what's the one funnel that's going to rule them all.
And so to figure that out, then we double down.

Speaker 4 and now we can spend more money on ads and things like that right and then all the other funnels we send to people in the follow-up sequence right

Speaker 4 um this is just it's just shifting the way you're thinking about this right in dan kennedy business it's the mifkey funnel right no bs and the ledder.com that's that's the front end and you know and that's when we spend all the money and the effort and the energy trying to get people to buy secrets to success it's the secrets of success mifkey right secrets of success.com you go down to the to the offer there and that's where we send that's where we're driving traffic there so um so that's kind of the the concept now so each business should have one funnel that rules them all right like that's the that's the thing you got to be thinking about like what's the one funnel that can profitably um or even at a loss acquire customers that bring somebody in um and then hopefully builds a relationship they want to send it send it up the next thing like it does all the the the jobs it needs to do to then move somebody up to the next tier of the value ladder right and bring them in but then after you have them in you've already spent the money to acquire that customer now it's like what are other things that they would want to buy um that are similar to what they came in initially, right?

Speaker 4 Someone comes in for selling online event, they paid $100 for the ticket, they want to learn how to sell online. So they're probably going to need a ClickFunnels account.

Speaker 4 They're probably going to need other things we're selling. So like, we're just making them offers and sharing different things with them.

Speaker 4 Now, I try to do it in a way where I'm not just spamming every week, just selling something, right? You've probably, I did a podcast episode a little while ago kind of walking through.

Speaker 4 these like free front end content funnels we're doing. And you probably, if you're on any of my lists, you're seeing them.

Speaker 4 You notice like every single week there's one for ClickFunnels and there's every single week one for Prime Mover uh where it's like that whole week we're focusing and there's a whole bunch of really cool value-packed content that we send people you know like three or four videos that all push to one offer right but it's very much like value driven up front and it pushes the offer right and so for me it's like those are all the back-end funnels right again you don't they don't those don't have to convert as high we're not split testing a million different variations and all sorts of stuff it's like the person has a relationship with us if we did the front-end funnel correct the one funnel that rules them all then they probably have a you know then then they probably

Speaker 4 um had a good relationship, but now they know who we are. They know, like, and trust me.

Speaker 4 They spent three days of live event with me, you know, like there, there's, in order to spend 90 minutes on a webinar, whatever it is, but now like there's this trust.

Speaker 4 So the other funnels, I don't have to try as hard to get people to buy, right? And I don't really care if you're buying the first funnel, the second, the third.

Speaker 4 Like, I'm just, I'm sending out different ideas and concepts to that audience that are related to the core thing that I sell.

Speaker 4 And then maybe they're going to buy one of these 10 gentle offers if they didn't buy the main thing, right? So that's how I look at my business and how I'm structuring things.

Speaker 4 So I want to share that with you guys because that's like step number one, Deb. Step number two comes down to like, okay, how do I,

Speaker 4 how do I actually

Speaker 4 focus on the spot where I, this one funnel that rules them all, where I can focus enough to get the spot where I can spend $1,000 a day in ads and then $10,000 and then $100,000 and beyond, right?

Speaker 4 Like that should be the focal point. It should be the only thing that actually matters.

Speaker 4 When I'm in a new business, like the whole, the hard work is in like figuring out that first funnel, the one that can be profitable on paid ads that you're tweaking, you're testing, you're tweaking, your like doing all the work on.

Speaker 4 That's the hardest part, right?

Speaker 4 Because if you have that, now you got a customer generation machine that's just creating customers on demand for you profitably or at a small loss, you know, a break-even funnel where now you can bring in and sell them all these other things.

Speaker 4 So that becomes the focal point, right? And so then it's like, well, how do I consistently spend a hundred grand a day or a thousand dollars or whatever the number is for you, right?

Speaker 4 Everyone's at different levels, figuring out what that is. How do we get to the spot where we can spend that much consistently, right?

Speaker 4 And so

Speaker 4 you start looking at all your your efforts and so for me it's been fascinating because it's like uh like right now this week there's a selling online event happening we sold about 3 000 tickets and like 2800 of those came from paid ads mostly from google um or sorry like the google property so google youtube and then metaproperty so uh facebook and instagram mostly came from that right um and so we have a small team running that and it's obviously expensive to get those people but we're doing a lot of other efforts too like we're doing social media we're doing emails we're doing a bunch of stuff like that it's fascinating like i look at our social media like we have millions of followers all sorts of stuff um But not many I think only 18 people or 20 somebody that people came from social media So all of our social media efforts which everyone spends so much time on and we do too time energy money to the social media thing the amount of people that actually bought tickets from that were actually relatively small now our other channels email and we don't promote email every single time but we do notice is the email is a huge driver for us so what's interesting is we look at like paid ads are a big driver of tickets sold email is a big driver of traffic sold social media is not right so i start looking at that differently okay well you know right now if i'm spending if every day if every week i'm doing a youtube video right like and the youtube video is bringing me 18 customers maybe and the paid ads are bringing me 2800 like where should i be focusing my time on like what's more valuable making the youtube video that week or like creating an ad right so it's like i should be creating at least a one-for-one comparison if i do one youtube video i should be making at least one new ad to test but it should be probably 10 to one right like i should create 10 new ads for every one youtube video since I'm getting, you know, whatever the numbers is.

Speaker 4 I'm driving, so I don't have the numbers in front of me, but, you know, 18 versus 2,800, like it's, it's a big difference, right? She's spending that much more time on the ad side.

Speaker 4 One of our,

Speaker 4 one of my Atlas members, Bill Von Fumetty,

Speaker 4 he spoke at FHL Mine and a half, FHL International. He, you know, he's spending 150 grand a day right now on ads.
And essentially, he was like, why would you waste time on social media?

Speaker 4 It's like, it's a waste of time. It's like, the only thing I'm focusing now is more ad creative, more ads, more ads.

Speaker 4 That's all he's doing right um he's not even optimizing his funnels he's just focusing on ad creator right because the ad creator drops the cpa uh gets more customers in it's like that's where all his efforts at so i start thinking man for all the effort i spent on this free social if i spend all the time on paid ads how would it change things right and i started looking like the social like if only 18 people are buying like what's what should be the focal point of social right in my mind this focal point of social is not so much to

Speaker 4 have to make more sales right the focal point of social is to get people from social to email because email does make sales, right? How to move them off.

Speaker 4 So when you understand that, it's like, okay, maybe my social strategy is different. Like me pushing the funnel, one funnel to rule them all is probably not going to be the thing socially.

Speaker 4 This may be not on Instagram or TikTok or I don't know. It may be different for you too.
Again, this is just my experience.

Speaker 4 I want you thinking through this for yourself and for your own numbers, your own business, right? Like what, what should be the focal point?

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Speaker 4 CarMax. Pick up not available everywhere.
Restrictions and fee may apply. So for me, if it's like every time I create something

Speaker 4 socially, like this podcast, for example, I'm recording a 30-minute podcast. This is great, right?

Speaker 4 I need to spend 10 times that much now creating ads for the thing right and this podcast is gonna be great we're you know you guys who are listening it's gonna build a relationship it'll build value be more likely to look at my other stuff in the future um hopefully from this when you see an ad you're more likely to click on it and buy man russell gives me all the good stuff what's he gonna teach during the selling online event right um you know maybe i'll push you to an email list from here right but like but the the reality if you look at the actual numbers and come down to like what's actually moving the needle, right?

Speaker 4 For us, it's paid ads and email. Like social is not driving the needle, right? And we have a huge social follow.
So like, how do we use social then to get people on an email list?

Speaker 4 Because since we know that once they're on email, now they then are buying, but they're not buying from social, right?

Speaker 4 It shifts kind of your focus point of what you're trying to do and how you're trying to do it, right? Like how do we get people to move that way?

Speaker 4 So anyway, that's kind of what I think you guys thinking about is you're looking at these things, right?

Speaker 4 Number one is figuring out like, what's the one funnel in your business, the one funnel that's going to rule them all, the one that you're going to focus on. They're going to do daily split tests.

Speaker 4 You'll be driving traffic. You're going to be testing, tweaking, testing, tweaking.

Speaker 4 That is like the choke point of your business. If it works, you're successful.
If it doesn't work, you're not successful, right?

Speaker 4 Like one of my, if one of my, like right now, if the selling online event stopped working, that business would dry up very quickly, right?

Speaker 4 I still have my email list and other things I could do it with, but like

Speaker 4 it would shrink things quickly, right?

Speaker 4 In the click funnels business, if I don't have a funnel on the front end that's bringing people, getting people trials profitably, like that business will shrivel up fast. Right.

Speaker 4 And so it's like the lifeblood of everything. Yeah, most people aren't thinking about that.
They're doing that. They're adding a new book funnel.
I'm a new webinar funnel. I'm going to do this.

Speaker 4 And And like, you see me launching a lot of funnels and you think that's the strategy, but it's not. What happened is you came, you already came into my world, right? You're on the list.

Speaker 4 Now you're in the monetization funnels, which is like every week you're getting a new funnel and a new offer and a new training and new ideas and just like trying to figure out other ways to help you and serve you and to monetize you.

Speaker 4 Like that's it, you know? And so you're seeing that piece of it. You're like, oh, this is Russell's business.
That's what I should be doing.

Speaker 4 It's like, no, no, you're modeling the back end of the business. Like the front end of the business is where you win or you lose, right?

Speaker 4 Dan Kennedy 101, whoever can spend the most money to acquire customer wins. Like, where does that game happen, right?

Speaker 4 That game happens on the front end, on the conversion of the one funnel that's going to rule them all for you, right? That's how you get this thing profitable.

Speaker 4 And then the back end is how you monetize those people who came in, right?

Speaker 4 And again, that helps add to it so you can spend more money to acquire a customer.

Speaker 4 But again, it's different. Right.
And so I want you thinking about that for your business. Like, what is the right funnel? And

Speaker 4 you probably notice for each of my businesses, the funnel is a little different. Like, if you look at the linchpin, I don't know,

Speaker 4 I still am such a huge believer in linchpin. It's still the game plan we're executing.
But when I taught it at Funnel Like Lab 9, that was the whole, the whole event was just linchpin.

Speaker 4 And I think a lot of people, it was overwhelming for them because they're like, oh, it's too many pieces. But like the reality is still the truth.
Like it's still the way.

Speaker 4 It's still what you should be focusing on. Like,

Speaker 4 because inside the linchpin, if you'll notice, like, if you look at, if you understand the linchpin, if you don't, yeah, if you go to linchpinbook.com, I think you can go get it or just Google Russell Brunson Lynchpin book, you can go get a free plus shipping copy of it.

Speaker 4 It'll explain the model and how it all works to you. But if you go over there and you actually get that,

Speaker 4 you look at it, you'll see like there's different funnels inside that process, right?

Speaker 4 There's like there's the Mifkey funnel, then there are the dramatic demonstrations, which are webinars and challenges, right?

Speaker 4 Then there's the dramatic demonstration number two, which are high-ticket, like an event or a call set, right? Like inside that model, all the core funnels fitted to it, right?

Speaker 4 But it doesn't always mean that the same funnel is the one to focus on, right? For the Dan Kennedy and the

Speaker 4 Secrets of Success business, both of those, the Mifkey funnel, is the one funnel to rule them all, right?

Speaker 4 But in the ClickFunnels business, it's not. Okay.
It was a webinar.

Speaker 4 It was a dramatic demonstration funnel that led to the Mifkey on the VeneQu page, but it was a dramatic demonstration funnel, was the one that we could profitably, consistently drive traffic to. Okay.

Speaker 4 It's selling, or in the Prime Mover, my coaching business, the selling online funnel as dramatic demonstration number two, right? Selling high ticket.

Speaker 4 That is the one that is the one funnel to rule them all. That's we're focusing on, right?

Speaker 4 And then we're backfilling all the other pieces of the linchpin through emails and everything else that happens afterwards that make sense I know we're geeking out at a deeper level but hopefully you guys can hang with me here if not this is one of the things that I come back and re-list this episode in the future because as you get more advanced in this business this will make more sense these are these are some of the higher level conversations that I get to have it inner circle and with people behind closed doors I don't necessarily get to speak to to the masses as much but I just wanted to geek out with you Edge for Lovis.

Speaker 4 Hopefully you don't mind. Hopefully this is helpful for you.
But those are the things to start thinking through inside of your business. Like, where does it fit? How does it all work?

Speaker 4 Because when you start putting those pieces in

Speaker 4 and figuring out that first funnel, that's the key. Then after you have them, now it's like, now we've acquired the customer.
Think about Agora, right?

Speaker 4 They acquired a customer on the front end funnel. They have a whole team.
The whole job of the team is to monetize that people.

Speaker 4 And what, not all the divisions, but some of the divisions of Agora, they have, they literally, each month, they just plan one new webinar. It's like, here, we're making a new webinar.

Speaker 4 We sell a thousand dollar offer and we're going to promote it to our existing customers and new people brought in and the goal is just monetization how do we make as much money as possible off this list because we already paid for it right the most expensive part of the business is the first part it's the money you give zuckerberg to get the click to get some come to buy your first thing right that's the most expensive and after you got them now they're on your list they're your customers now it's free like now if i do webinar i sell a thousand dollar offer if anybody buys it guess what i get to keep the thousand dollars i didn't have to spend the $950 on Facebook ads to get this person to show up to the webinar, right?

Speaker 4 Like I already have that person. I push them back, and that's where you start making a profit, right?

Speaker 4 And so it's an interesting game because you make the least amount of money on the front end, which is the hardest, most difficult, most

Speaker 4 labor-intensive. You get testing, tweaking, testing, tweaking.
And the back end, usually it's less effort, but

Speaker 4 you can be worse at your webinar pitch. You can do worse at your dramatic demonstrations.

Speaker 4 The offer can be, can be worse, but because the people have a relationship with you at this point, everything else you're selling becomes easier. Does that make sense? So that's kind of the

Speaker 4 twist.

Speaker 4 That's the thing to start thinking through. So

Speaker 4 yeah, so if you're if you're looking at your business like start thinking about in these two things the front end you're focusing on the one funnel to rule them all for that business and the back end are the other funnels to monetize the monetization funnels acquisition funnels versus monetization funnels.

Speaker 4 It's interesting I did a training on this inner circle a couple years ago and it came back to J Bram. J Bram's got a really cool framework.
He calls it there's only three ways to grow a company.

Speaker 4 He's like, and that's it. There's not there's not four ways.
It's not five ways only three ways, right? And the first way is to get more customers, acquire more people, right?

Speaker 4 How do you get more people coming in? And that's what this whole like front-end acquisition, one funnel to rule them all concepts all about, right? How do I acquire more people?

Speaker 4 Okay, the second way is to get people to spend more money with you, right?

Speaker 4 Which is then, this is like the upsell funnels, the upsells, the cross-sells, the live event, like all the things we're doing now to get people to spend more money, right?

Speaker 4 So my, again, the prime mover coaching business. Someone comes in, they pay $100 for a ticket, right? How do I acquire as many people as possible? It's one way to grow a business.

Speaker 4 Number two is how to get people to spend more money so we upsell them from the three-day selling on the line event into our ten thousand dollar um

Speaker 4 uh coaching program right

Speaker 4 and then the other one is how to get them to buy more often so more customers getting to spend more and then buy more often so how does that work that's the monetization funnels on the back end every week we're doing these little mini dramatic demonstrations you get a video content training which then leads to an offer right and that's this back end monetization and so if you look at like that's the thing acquisition you're getting more people coming in getting to spend more money and then getting to buy more often.

Speaker 4 Only three ways to grow a business. And it's all about acquisition funnels and monetization funnels.
Okay. So if you're in the beginning, where do you focus, right? This is a good logical question.

Speaker 4 If you're in the beginning, what you're focusing on is the acquisition funnel, right? That's the most important one. How am I going to acquire? I don't have customers yet.

Speaker 4 How do I acquire the customers consistently? Right.

Speaker 4 And so it can be anything.

Speaker 4 Any type of funnel works for this, right? In fact, if you, you know, if you talk to Pedro Day, it was like, challenge funnel is the best one for that, right?

Speaker 4 Cause that's how he he does it for me it's usually a webinar funnel or you know a different one book funnels work for this right if you do book funnel like they all work differently it's just figuring out like what's the one that you're gonna focus on that's gonna become the thing um

Speaker 4 and you may not know at first so maybe at first it is tarry one or two three different funnels right i always tell people that like going from zero to million million ten ten to a hundred like there's different things that you step right and going from zero to million it's all about two things it's figuring out like there's two pieces actually three pieces three pieces you have figured one is who is it you're serving okay and then what is it they want now?

Speaker 4 What do you want to create? What do they want? What's the offer they actually want? And then how do you sell it? So the what the who what and how right? Who's your dream customer? What do they want?

Speaker 4 How do you sell it? Okay, so the the how is the funnel which one is it? Okay, and then initially launch a business. I don't really know so I'm gonna do a webinar funnel to a mifkey funnel.

Speaker 4 I'm gonna do a challenge. I'm gonna I'm gonna try a couple things until one of them hits and it's like ah, okay.
I know now I know who I'm selling to, right?

Speaker 4 I know what the offer, what I'm selling, and I know how to sell it. Like for me, the challenge funnel is the one for this business, right? Okay, now we know that.
Let's focus on that.

Speaker 4 Let's double down on it, let's triple down. Like that becomes the focal point, right? Or it's like, hey, the challenge funnel didn't work, but a webinar didn't work.

Speaker 4 Or hey, webinar didn't work, but we did a 3D event. That one worked.
So let's say testing a couple of things so you find one that's got the most likelihood of success.

Speaker 4 And then from there, now it's like, okay, now this is my one funnel to rule them all. This is the focal point.
Now I'm going to start split testing.

Speaker 4 Every single day, you're coming in and you're testing, you're tweaking, you're testing, you're tweaking.

Speaker 4 We used to have this mantra.

Speaker 4 I didn't even bring it back to our company, but way back in the day when it was like five of us working, we had this mantra, which was like, how to give yourself a raise every single day, right?

Speaker 4 Because I thought about this, like in the real world, if you want to give yourself a raise, what do people do, right?

Speaker 4 If you're in college, you go to college and then you get a college degree and you get another degree and then, you know, whatever, you go through this whole process

Speaker 4 to give yourself a raise, right? Whereas if you can do that,

Speaker 4 you know, how do you do it faster? So like inside of an online business, if you're split testing headlines, right?

Speaker 4 You get a headline that's converting at 30% and you make some tests and tweaks and eventually you get your headline converting higher outs at 50%, right?

Speaker 4 You just gave yourself this huge increase in conversion, which is a raise. So when you start looking through a lens, every day you come in, like, how to give myself a race today?

Speaker 4 Well, I can split test something. I should do that.
Okay. That could give me a raise.
I could figure out how to get more ads. I'd give me a raise.
I can go and get on someone else's podcast.

Speaker 4 That would give me a raise today. Every day, how do I give myself a race today? It's like, and you do that by, again, the three things, like getting more customers in.

Speaker 4 So like, what are the things I can be doing to get more traffic? Right.

Speaker 4 um and then how do i how do i split test this so it increases conversion so more people will come in uh and then from there it's like how to get go buy more often how to get people buy more like what's my back end up sales and how to get buy more often what other things can i start offering these people after they come into my world right like that's that's the things that i start thinking about that's how you give yourself a raise every day so anyway that was 23 minutes and we we covered a lot I hope you guys got this is this is one of those ones she's probably listened to four or five times I give like five sermons yeah in a row.

Speaker 4 And I kind of went fast on it, too. I could have done a 3D event and all that stuff.
But anyway,

Speaker 4 you guys are intelligent. You're the podcast listeners.
You love this kind of stuff. So I hope you all had value from this one.
If you did, please let me know. Take a screenshot on your phone.

Speaker 4 Post it on social and bag. Everyone, go listen to Russell's podcast.
He's dropped some gold on this episode.

Speaker 4 If you got no value, then go listen to it three or four times. And I think from there, you'll be like, oh.

Speaker 4 I got it. I see what Russell's saying now.
So anyway, that's it. I'm going to end this episode.
I appreciate you guys. Thanks for listening.

Speaker 4 Thank you for being a subscriber. And I'll see you guys on the next episode of the Russell Monster Show.

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