Love & Deep Space: The success of Otome Games. A very heavy RPG with dating mechanics & ASMR systems

Speaker 1 Is this gonna be another story where it's like set in a VCR store and there's a bear and you fight and you gather stuff? Because like

Speaker 1 how many Zenless Zone Zero can you actually peddle on the 20 million people that just

Speaker 2 everything is

Speaker 1 ignorant?

Speaker 1 It's 4 a.m. and we're rolling the dice.
Mate drops, knowledge made of gold and ice. Felix with ass making those coins rise.
Jackup designs, worlds chasing the sky.

Speaker 1 We're the two and a half gamers, the midnight crew. Talking UA adverts and game design too.
Matej, Felix, Shaku, bringing the insight. We're rocking those vibes till the early daylight.

Speaker 1 The K U A master eyes on the prize. Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise. Jackups crafting realms with us to the highs.

Speaker 1 Two and a half gamers talking smack. Slow, hockey, sick, got your back.

Speaker 1 Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 2 Yeah, so, so, sorry, hello, yeah, welcome, dear listeners.

Speaker 1 Um, hello, hello.

Speaker 2 My name is Matjel Ancharic.

Speaker 1 I'm Felix Robert, and I'm Merko Bremier.

Speaker 2 And we are your hosts, and we are talking about,

Speaker 2 I don't know, love and deep space because our love for anime is deep as space.

Speaker 1 There's no anime, literally, zero anime. I don't fucking care.
I don't fucking care.

Speaker 2 It was boxed already. So we were talking about Vitamayong because Felix kind of pushed it, like me a little bit.
But now,

Speaker 1 welcome to

Speaker 1 this episode of

Speaker 1 Vitamayon

Speaker 1 made like 50 mil a year. so this one makes that in a month, according to Jacob.
So

Speaker 1 which is fine. Shall we start? Yes.

Speaker 2 Please, let's start. I can't wait.
I'm so excited. I'm so excited.

Speaker 1 I can see.

Speaker 2 I can see.

Speaker 1 Share the screen, show the game. Today, you're going to learn some stuff that you never even thought is possible.

Speaker 1 Okay.

Speaker 2 That's very true.

Speaker 1 Today's episode.

Speaker 2 Today's episode is brought to you by our partners, PVX sponsors, PVX partners, the simplest and most most effective credit line for marketing.

Speaker 2 Because if you're scaling your game, like Love and Deep Space, and you need funding, here's the deal with PVX Partners, no equity dilution, you don't need to sell your soul or your company.

Speaker 2 And you can repay as you get paid. It's flexible, fast, and fully tailored for your growth.
Plus, you can actually secure funding in 30 days and get the term sheet in just 24 hours.

Speaker 2 Take control of your UA budget without giving away a piece of your company. Visit pvxpartners.com and see how they can help you.
So again, pvxpartners.com. Now we can go back to this amazing,

Speaker 2 amazing and deep episode.

Speaker 1 And again, is that 8 million in a day? Yes, it is.

Speaker 2 Yeah, the classic gacha shit.

Speaker 1 Now, let's cut the crap right here. I'm going to be very frank how this is going to roll.

Speaker 1 This is going to be one of those episodes that very few people will watch or listen. For those that are not interested, feel free to leave.

Speaker 1 But we'll do the hard content anyway because we want to learn and we want for you to learn. And this will be

Speaker 1 this will be hard content. So, watch a beware.
From this point on, you're going to see stuff that you never saw before.

Speaker 1 When we're covering a game that's Chinese characters only, then you know it's going to be hardcore. It's not Chinese characters.
Yeah, yes,

Speaker 1 stop with the thing. It's like calling like Asian people everyone the same.
Yeah,

Speaker 1 okay. Anyway, so let's

Speaker 1 start.

Speaker 1 the thing with your knowledge base level where it starts, so you we all know what the waifu games are, which is already advanced knowledge in these segments.

Speaker 1 Yeah, so waifu games are the games where it's usually a gacha-driven game where you're collecting characters of women, and you pretty much need to pass some gate checks or RPG checks, whatever.

Speaker 1 It's usually an RPG, and yeah, all the characters are women, and you're a male character, and there's dating involved usually, or some kind of affinity system or or whatever you can marry them.

Speaker 1 Subgroups, yeah, stuff like Top Girl, which is the Forex kind of example, stuff like Azure Lane, which is the World War II battleships as girls, ship girls, or

Speaker 1 umamusume pretty derby, where you race horse girls, horse girls, exactly, stuff like that. Waifu genre is actually very popular in Asia,

Speaker 1 exactly. And this is the reverse of it, and it is called Autome Game.
So, this is actually a game for girls where every single character is an attractive man.

Speaker 1 Here we go. Yes.
What? How saucy?

Speaker 1 Yeah. So,

Speaker 1 this is, and the company we're talking about today is the best in class with this. And it's not one game, it's multiple giant games that they run and that you already heard before.

Speaker 1 And we're going to go through it.

Speaker 2 So, you know, what's my problem with this game is that I don't think they run a lot of UA.

Speaker 1 Could be. I'm going to show you.
They're actually cornering the market yeah

Speaker 1 so i guess just just so you know i'm not pulling crap like this is literally wikipedia page so if you want to look and check everybody can write a wikipedia page

Speaker 1 why don't we have one

Speaker 1 to be my guest dude

Speaker 2 that's that's a very good idea actually

Speaker 1 yeah so let me just read this one sentence uh representation of women in automa games the main female character is generally characterized as either self-insert or non-self insert self-insert does not have personality and backstory giving players space to insert themselves into the game in contrast the non-self insert characters has more vivid personality and basically they have scripted story however in either the case the main character in most automat games has a fixed image usually the game unfolds blah blah blah blah blah

Speaker 1 blah blah blah blah blah blah blah yeah representation of men this is the important part the main men characters who can develop a romantic relationship with vary from the game to game In general, however, the appearances of main men characters who can develop romantic relationships are handsome and attractive.

Speaker 1 These are some typical character archetypes, such as Torresama, Kudere, Childhood Friend, Shota, Major, Alderman, Dandere, Megan, Tsundere, Yandere, Genki Guy, The Flirt, and the Playboy.

Speaker 1 Why don't you add Abercrombie and Fitch to that? Yeah, it's the same thing, Miss Ali.

Speaker 1 So basically, it's stuff like this, where you have these kind of charts where you see, like, for instance, here we have the data types of our game that we are kind of looking for.

Speaker 1 Yeah, here we are. So, yeah, they are typical archetypes like cold on the outside, very warm in the inside, the joyful, the psychopath, whatever, the bad boy, the usual thing.

Speaker 1 Yeah, same applies for Waifu games. So, we're there.
Why are we talking about this game? Because it makes a shit ton of money.

Speaker 1 So, for last, not last, but December, they did 41.5, but it's dying now.

Speaker 2 It's dying.

Speaker 1 It's the other

Speaker 2 surface, level Podcast would say.

Speaker 1 By the way, during its launch, it's launch month, it is like 15 mil, second month, like 25 mil. So it's growing actually.
And it's growing because if you see this kind of curve, you know what?

Speaker 2 It's a good, good gacha game.

Speaker 1 Exactly.

Speaker 1 It's a good old gacha game because gacha game works on these revenue spikes, which are the introduction of new banners, which means new characters to take on from gacha from exclusive time period.

Speaker 2 And if you see that the spikes are actually growing that's the healthy

Speaker 1 sign exactly healthy sign the spikes are growing and during christmas it seems there was some great character that we actually missed um

Speaker 1 if we put on the bullshit filter i i unwrapped i unwrapped this character in my christmas gift for sure there was the done the the main danderer the important part it's china it's 60 of revenue from china i won't deny that it's there but but there's 12 from the us

Speaker 1 which is the second biggest and then there's the usual culprits as like japan taiwan hong kong and germany on yeah what's germany doing

Speaker 1 i don't know

Speaker 1 maybe asian people even in germany i don't know

Speaker 1 uh but yeah but then the usual kind of a culprits but yeah it's mainly asian because this thing comes from asia and even the archetypes themselves i think are a little bit more culturally appealing to asian people so it's just how it works that's it Nevertheless, the developer, the developer, is the important story here.

Speaker 1 So if you go to the developer, it's actually paper games. We won't see it.

Speaker 1 We won't see it here. It's like lots of Asian characters basically.

Speaker 1 But if we go from game to game, also what they're what they started pretty much in 2016, or I think even sooner, if I have the chart here.

Speaker 1 I think the only

Speaker 2 Lavniki is the game that everybody should know, at least.

Speaker 1 Is the game that everybody should know? Where Lavniki is the game where

Speaker 1 you are basically battling with clothes gotcha.

Speaker 1 So you have two girls against each other, which they have style points for however you can dress them up, and these style points kind of clash together.

Speaker 1 And you have abilities like remove your opponent's socks or whatever, stuff like that. It's very innovative by its time.
It was like the game that did this, and it's the game that built the studio.

Speaker 1 And it's like amazing. Like, you can laugh as much as you want, but these guys use socks, it could have been anything, but I love that you use socks as the example.

Speaker 1 I just remember that from my time spent, but these guys are cornering their own market. This is the more important thing, so it's great.
So, they started with this, uh, then in 2018,

Speaker 1 they went into

Speaker 1 not here, but I think, yeah, here, which is Shining Nikki Fashion Makeover,

Speaker 1 which still did already

Speaker 1 226 million lifetime

Speaker 1 on 17 million downloads. Just saying.

Speaker 1 Which again, if we go here, we can see

Speaker 1 what from the chart? Is it dying? This one is not working. No, it's a gacha game.

Speaker 2 Yes.

Speaker 1 It's a gacha game, of course. And then afterwards, they went with this title, which is, if I understand correctly,

Speaker 2 yeah, exactly.

Speaker 1 No, no, no, I know, just like looking at the characters, need to find the right icon. Not this, no, this is the one, I think.
This is the shining Nikki, and then the other one is

Speaker 1 yellow. One is

Speaker 1 or maybe just the other version of Nikki. So, basically, what they were doing, like the main point I'm trying to tell is basically that until

Speaker 1 where we are, until

Speaker 1 December 2023,

Speaker 1 they were all doing 2D stuff.

Speaker 1 This is, I think, the one, this one.

Speaker 1 Doesn't matter.

Speaker 1 So if you look at, for instance, this game, which I don't even know how to translate because

Speaker 1 they don't have an English translation, like Evol times Love or whatever.

Speaker 1 It's basically very similar to what we're playing today, to love and deep space, it's just in 2D.

Speaker 1 You see, yeah, so a lot of the mechanics that we have there is just like fully 2D.

Speaker 2 It's like Maple Story.

Speaker 2 Yeah, Maple Studio. It's almost like it's a similar story.

Speaker 1 It's a similar story.

Speaker 1 They took their niche, took their genre, exactly. They polished it for last like 12, 13 years, and they know what they're doing, and they're just like continuing to build them.

Speaker 1 And then we have the big bump here, which is Love and Deep Space, which is the first full 3D, and we'll get to it because literally the game looks like cinematics from Final Fantasy.

Speaker 1 It's literally like the surface visual. If you don't know what you're looking at, yeah, there's Final Fantasy.
There's like Cloud with the giant long-ass sword and stuff like that. Like,

Speaker 1 where is he?

Speaker 2 Yeah,

Speaker 2 yeah, yeah, totally. That's literally how it looks.

Speaker 1 And then you have the last game, by the way, which we talked a little bit on the podcast before, which is Infinite Nikki. Yeah.
And Infinite Nikki is actually a game that's been talking about a lot.

Speaker 1 They had a giant launch with

Speaker 1 10 million revenue in December. And it was this kind of,

Speaker 1 where is it? I think here it is. Yeah.
This open world kind of Genshin style game for girls where there's no combat.

Speaker 1 So literally imagine a Genshin style world where you're going around doing activities, but there's no combat. There's like puzzles, there's RKD stuff kind of levels, stuff like that.
There's flying.

Speaker 1 This literally looks like Genshin, but just without the combat and for girls. Yeah, and this was again completely cross-platform, you know, PlayStation and so on, so forth.
So, big launch. But still,

Speaker 1 even though this is coming from the Nikki brand, didn't cut the thing as our handsome guys here,

Speaker 1 which scaled in December to 41.5 million. And I don't think so, they're gonna be stopping anywhere soon.

Speaker 2 Yeah, just go to downloads and you will see.

Speaker 1 Yeah,

Speaker 1 so here we go

Speaker 1 oh wow

Speaker 1 the thing is that this is like half a million a day here something in the beginning of like last year and now it's well like 10 yeah 30k 30k show me the retention on this it must be crazy high

Speaker 1 um it's just that you know games in asia work a little bit different

Speaker 1 because you play on desktop and you just play a little bit on mobile or uh

Speaker 1 yeah you can

Speaker 2 use only and china will be be way different retention.

Speaker 1 Yeah, how do we get to China?

Speaker 2 You don't.

Speaker 1 You don't? Yeah.

Speaker 2 I don't think you have China there.

Speaker 1 Can you type in China?

Speaker 1 I don't think so. Nope, no.

Speaker 1 You can't. Maybe if you select the region, Southeast Asia.

Speaker 1 Oh, wow, yeah. Okay.
It seems it's working. Yeah.
Better. Yeah.
So.

Speaker 1 7% day 90.

Speaker 1 Does that fit?

Speaker 2 I would say it's way more than that.

Speaker 1 Yeah, it seems so. 56% day one, definitely.

Speaker 1 Yeah.

Speaker 1 So, just saying, this is the company that's pretty much cornered this kind of a like female-driven market.

Speaker 1 And the demo is also very interesting to look at because it's young girls, it's very young girls.

Speaker 1 To see the chart, here is like 86% female, and like every judge is 26, even though the group of 50% is out of 25. Yeah, yeah, yeah, yeah.

Speaker 2 So, so you see, How the fuck is this making so much money then?

Speaker 2 How does it make so much money then?

Speaker 1 Well, you already get a job at that age. What do you mean?

Speaker 1 Yeah, but. And keep in mind, this is the other very important thing.
People in Asia are single.

Speaker 1 Fair. People in Asia are single.

Speaker 1 There's like 40% of people in Japan in productive age that don't have a partner because like their kind of relationship thing works a little bit different like here and they're like in a very steep like demographic decline because people don't get into relationship they kind of end up in this like culture of you know too much work not having enough time so they go for these like very quick fixes which are stuff like this or like you know the host clubs or what the usual thing we you know we always go to tokyo in the walk and like you see all the banners and stuff like that it's like completely normal in their culture i have never been to tokyo so i have no idea what you're talking about next time you should come with us for next time yeah one time next time anyway just saying it works different in asia and this this kind of complements that culture.

Speaker 1 Like this

Speaker 1 complements that culture.

Speaker 2 It's

Speaker 2 normal. Fair enough.

Speaker 1 So

Speaker 1 going actually to the game itself. Finally.
Finally. Finally.

Speaker 1 What do you mean? Just 15 minutes history lesson. That's worth it.

Speaker 2 No, it's fine, of course.

Speaker 1 No, it's good. It's good, good.
Yeah, yeah. So I'm not sure how I feel about this.
But okay. Man, just wait until get to breathing functions.

Speaker 2 Just wait, yeah, yeah, just wait. Breathe.
Just wait. Just wait.

Speaker 1 Yeah, just wait. It's gonna be like like

Speaker 1 really, it's gonna escalate really quickly from you.

Speaker 1 Yeah,

Speaker 2 exactly. Exactly what you expect.

Speaker 1 Yeah, so how this thing works. Um, so you start with the story thing.

Speaker 1 Keep in mind that this is coming not from a studio that's interactive, novel-based, like chapters or episodes or like the mechanism, but they have it as the core

Speaker 1 and they

Speaker 1 actually evolved it because it's not you know stories or chapters, but even if, like, main thing, how to play the game is to go through the story, and these are basically your chapters.

Speaker 1 If you go to this chapter,

Speaker 1 it's basically a CGI movie. Like, the pages in your chapter screens, those are basically a CGI movie.
So, if you go somewhere,

Speaker 2 real short, it's come

Speaker 1 for sure. Let's go on to one episode, I'll show you.
And

Speaker 1 it's very, very comfy, very interesting. I think it's it's done super, super well.
I haven't seen anything like this in the West ever.

Speaker 2 Yeah, no, no. It's never going to be made, I think.
Yeah.

Speaker 1 So just imagine the controls. Like,

Speaker 1 you just kind of. I have it, by the way, on shit, shit, graphic difficulty because it keeps crashing.
I had the issue.

Speaker 1 You can go like super high detail. Yeah, and then you can fry your

Speaker 2 X on your phone.

Speaker 1 Exactly. Important thing.
You can do auto. So you just leave this on and it pretty much literally plays now as cinematic.
You don't even need to click. You can increase the speed.

Speaker 1 It's fully narrated.

Speaker 2 I can't hear shit, so thank you very much for it.

Speaker 1 I'm very glad for that. You can even.

Speaker 1 Yeah, it's in English. It's in English.
You can get the whole local. Yeah, it has to be.
It has to be 12% revenue in the US, man. I told you.

Speaker 1 Yeah. So, and then it's all basically from the female character's point of view.
And you go into this different situation. The story is a little bit

Speaker 1 crazy to my thing because it's just like you're some

Speaker 1 by the way, you can only be a girl, of course. No other girl.
Of course.

Speaker 2 That's my default pick.

Speaker 1 Yeah, by the way, the customization menu was

Speaker 1 like the deepest customization menu I ever saw. It's literally like you have five or six.

Speaker 1 Yeah, yeah, yeah. Like, I know, but you have like six options to fine-tune the pitch of your voice.
Yeah, nice. Different voice, like, just fine-tuning it.
Yeah, yeah, yeah.

Speaker 2 That's what matters.

Speaker 1 Yeah, that's what matters. So they're doing it very well.
So, see, this was like one of the cinematics. We can go a little bit more.

Speaker 1 Let's go a little bit more unicorns.

Speaker 2 Awesome.

Speaker 1 Where? Hey. You want to go to unicorns? First one.

Speaker 1 I think that's my captain telling me that, like, how stuff works in their army. So there's some, whatever, super high-tech civilization, and like it's

Speaker 1 attacked by some wanderers or whatever, like, portals open and creatures come out of them, and we need to hunt them down, blah, blah, blah. Shit.

Speaker 1 So that's there. So there's definitely some kind of sci-fi fantasy thing.
This is usual.

Speaker 1 And then these guys are basically all helping you.

Speaker 1 The characters from the game. They're just five of them.
Like just five of them. And you meet them all through the story.

Speaker 1 And they all, again, are through these archetypes, like the bad boy, the you know, the warm guy, the whatever, the cop, or it doesn't matter.

Speaker 1 And the LinkedIn police.

Speaker 1 LinkedIn police.

Speaker 1 And they, again, they interact with you and, you know, you get to know them, blah, blah, blah. The important part is that this game basically has three cores.

Speaker 1 So this is the first core we're looking at. This is episode and choices, which is the interactive novel stories.

Speaker 1 It's, I think, a little bit less interactive that I'm used to with like chapters and episodes, like less clicking of options, but still there are options. A little bit, there are options.

Speaker 1 Then, the other core, uh, yeah, I guess we

Speaker 1 didn't really put the one where there's actually like talking with the character here, but we can get to that later. But, yeah, let me show you the other core.

Speaker 1 Yeah, don't don't need to like dwell into it. So, this was the interactive story, story-based core, like visual novel.
Yeah, uh, then in between,

Speaker 1 and this is the stuff it's mind-blowing,

Speaker 1 uh, there's um

Speaker 1 gacha RPG

Speaker 1 combat.

Speaker 1 So literally think stuff like

Speaker 1 Solo Leveling your eyes that we did

Speaker 1 or Felix's

Speaker 1 favorite Zen Lazo Zero.

Speaker 1 This is where Zen Lazo Zero basically happens.

Speaker 1 So you put up your characters.

Speaker 1 You have your two main characters that go, this is me and this is my companion, basically. These are the elements of the enemies that I need to match, stuff like that.
The characters and the gacha

Speaker 1 tokens that you're taking are memories of the characters. I'll get to it.
This is very interesting. And we basically go in, and the biggest mindfuck is the game turns landscape.

Speaker 1 Always.

Speaker 1 You can't do that. Basically, game goes landscape for combat.
What's up with it? For combat.

Speaker 1 Okay. Cool.
What's up with the ping pong balls on the loading screen? Does that mean anything? No, it's just a visual.

Speaker 1 There's nothing. But it's literally the game goes landscape and there's no other way to play the combat.
So

Speaker 1 good news is that we can have the autoplay, but not in this chapter because we took like a stage that's not unlocked yet. But yeah, I can at least show you.

Speaker 1 But it's basically, again, the same as literally combat as like

Speaker 1 Zen Les Zone Zero or...

Speaker 1 solo leveling arise or whatever. And you have like combo abilities with your partner.

Speaker 1 Again, we can try. See, like he did some kind of move there.

Speaker 1 Whatever it is, like, not really a hard stage anyway. And I switched from a pistol to a sword.
I'm surprised it has combat in it, right? And it has so much combat. It would be like,

Speaker 1 I was like, really, girls do play that much combat? Like,

Speaker 1 this is the second game. This is like solo leveling your eyes style of like gacha heavy combat, action combat, RPG in it.
This is the second game. You're already there.
And there's one more in it.

Speaker 1 So you play these short sequences, see, like, all, like, fully-fledged super attacks, abilities, everything.

Speaker 1 Like, it's not that deep as like solo leveling your eyes or Zen Lezzo Zero, but it's still deep. And like, you see all the usual anime stuff there.

Speaker 1 So it's very good. Like, don't get me wrong.
It's more

Speaker 1 working as a stat check. If your characters have enough HP and damage to kind of continue with the story, that's there.

Speaker 1 Because there are many dating mechanisms here but

Speaker 1 they have literally like this is the second game now that they built into it and then comes the third one which is the most important one i can i can give you a guess what what that one will be

Speaker 1 any guesses no

Speaker 1 the dating core

Speaker 1 so much options for dating so

Speaker 1 if you are not building your characters or going to the story like there's a lot of these like literally date mechanics that you can do with the character because it builds their affinity affinity unlocks new stories new relationship blah blah blah blah blah so we go to photo studio and again as i said only these five guys for the whole game no other love interest characters and they have it done very smartly regarding the gacha stuff because how can you do gacha with just five characters and they did it they did it very well i think so you have these five guys let's take for instance zane

Speaker 1 and you can go and pretty much do a photo shoot with him and again like choose everything like all these like in first photo there will be just me two of us him

Speaker 1 this background that background play around with this for so long yeah you can play around share it on instagram whatever do like all the you know party stuff

Speaker 1 the the usual thing so like imagine the photo boot that's on the weddings so like it has even more options than that so that's there.

Speaker 1 So that's just one activity that you can have. Then there's the other activity, which is like I was like, really? I've never seen this one.
So just wait until it loads.

Speaker 1 So there's actually an ASMR stuff.

Speaker 2 Of course there's the ASMR stuff.

Speaker 1 There's this thing which is by your side.

Speaker 1 And what we have here. Secret times, which I don't have unlocked because of course my relationship with Xavier is not that high.

Speaker 1 But if you you go here into Tender Moments, there's literally podcasts of these guys talking to you,

Speaker 1 and you're just listening to them. Is it real voices, like voice actors, or is it like I would guess so? Like, this is not AI, definitely.
Like, yes, it takes a lot of kind of

Speaker 1 so you see here at the bottom, yeah,

Speaker 1 like literally, like,

Speaker 1 and there's like a lot of like noises, and like, as I said, SM Air stuff, not just talking voices. So, that's there.

Speaker 1 Just one thing what they have here.

Speaker 1 Then we go and we have the falling for you, which is the most important part.

Speaker 1 This is literally the dating part and like doing the relationship part where you go and do some kind of different things. For instance, here,

Speaker 1 if we go there.

Speaker 1 So I, for instance, make choices in this because I said, have you heard the like? I basically had an option to stay silent or do some lame ass joke. Yeah.

Speaker 1 And I did the lame ass joke and leads to this.

Speaker 1 And then the guy, whatever, I'll show you how it looks.

Speaker 1 But there's so much options. Yeah.

Speaker 1 Like, there's not must be an army of people working on this game. Literally, army.
I can't imagine less than 300, at least. Even in China.
Block Plus has 150, right? Yeah.

Speaker 1 So many.

Speaker 1 So many features. And so wild features.

Speaker 1 So again, see? We are with the character, we're talking with him, blah, blah, blah, blah, blah.

Speaker 1 Again, we can skip.

Speaker 1 I think the only thing I'm missing here is the speed up option. Because I don't think they just have the like, I mean, like, skip option, like to the next one.

Speaker 1 Yeah, this guy is actually some kind of frost mage, and he makes like a seal for me

Speaker 1 because in in in her childhood he gave her snowballs because they were to some aqua park and like there was whatever story

Speaker 1 yeah you can then put this the seal that you get from this.

Speaker 1 You can then go

Speaker 1 and you can decorate

Speaker 1 and use it as a furniture in your furniture setup with him.

Speaker 1 Come on. Yeah.

Speaker 1 I think it's here. Literally an option menu that's called with him.
So not this guy.

Speaker 1 We change the guy. How do we change the guy? No, no, not this one.
Here.

Speaker 1 Change the guy. There's my seal right there.
It's interactive. See?

Speaker 1 Like, it's to the limit, literally, what they did here.

Speaker 1 Let's go to the interesting part. Gacha.

Speaker 1 This is the money maker. Yeah, the money maker.
Oh, yeah. So this is their current banner, by the way.

Speaker 1 So

Speaker 1 how this basically works is that this is the base gacha.

Speaker 1 The one that stays forever, you know, there's typical PT in 60 pulls. You get five-star character, the base character, so on.
What are the characters, by the way, even?

Speaker 1 Characters are memories of these five guys.

Speaker 1 So each character is basically related to one of these characters, and it's a memory. And you use them in battles, as you saw, to give you stats and kind of to use them.

Speaker 1 But on the other hand, also, each memory unlocks the guy's kind of story progression, the intimate, whatever, relationship stuff. So for instance, we have this, this guy, the pilot guy.

Speaker 1 And yeah, I just don't have the memory pair to upgrade him, not enough shards from his next thing, but still, like, I can ascend him, blah, blah, blah. And so, this is like a lot of stats.

Speaker 1 You see HP, attack, damage, like girls' game. And it's like

Speaker 1 very heavy RPG.

Speaker 1 So, and you get these per usual from the gacha. So, we have, as I said, the normal gacha, then we have some wish list gacha.

Speaker 1 They have like a lot of mechanics here to kind of offset the randomness with the wish list and stuff like that.

Speaker 1 We cannot do 900, and this is the limited one, which again ends up in three days, something where there's like some they even have running some kind of event where you're interrogating these guys somewhere.

Speaker 1 And there's some, yeah, that's yeah, I'm a feeling the crazies, yeah, some some crazy shit, basically,

Speaker 1 yeah.

Speaker 1 So, and all of these guys are pretty much like memories of these, yeah, precise wish where whatever, yeah, so they know what they're doing here. Pretty much, girls are falling for this.
And then

Speaker 1 there's very massive kind of event setup as usual, where there's your

Speaker 1 main event, the event lineup with all of these things that they're doing, like daily supply, whatever. Follow us, join us, social media stuff.

Speaker 1 That is the accompanied gacha event where we literally have the torture room with the guy. And

Speaker 1 there's, by the way, some kind of a mini-game.

Speaker 1 Again, like I was like super interested.

Speaker 2 There's so many, so many ads, Felix. Like this is a this is an ad juggernaut.

Speaker 1 See?

Speaker 1 So yeah,

Speaker 1 they have a lot of different things in this game. Do you think Americans are playing this or is it like

Speaker 1 Chinese people living in America?

Speaker 2 No, it's it's it's just when you're in denial.

Speaker 1 That's that's that's called denial.

Speaker 1 Yeah, yeah. This is so foreign to me.

Speaker 1 To you different thing

Speaker 1 I'm in the minority, I know.

Speaker 1 You play games for ads, man. Yeah.

Speaker 1 Can we do like a Rolic game, guys? Like, Rolic? Yeah.

Speaker 1 Yeah, let me let me finish. So I still haven't reached the end.

Speaker 2 So Jesus Christ.

Speaker 1 There's also a chat.

Speaker 2 God help us.

Speaker 1 There's also a chat, of course, which is like fully voiced, fully everything. You can, by the way, recall in the chat.
There's like a recall function. And you can.

Speaker 1 Are they sending nick pics to to you no no not yet i think i i had calls from them like from on mobile and

Speaker 1 calling you okay

Speaker 1 and you you have like a rewind function that when you have an option like one of the out of three you can return time back and select different options

Speaker 1 that that's that's quite interesting um then they have oh yeah this thing where you can literally like pet him the guy as he's sitting there and i need to wake him up because last time i think i wasn't able to do it because you can actually talk to him

Speaker 1 and don't know if I can

Speaker 1 get to it.

Speaker 1 Yeah, I'm nagging him. Yeah, because you can go to

Speaker 1 not phone. Ah, sorry, sorry, here it was.
The chat chat option. Yeah, there we are.

Speaker 1 So you can go and just like be with him because there's like relax time, uh, quality time, listen to his heartbeat. Oh, uh, ask him for a food recommendation, which is on cooldown.

Speaker 1 Currently, I already did that today, and then you can get closer to him, and there's literally like hold to breathe button

Speaker 1 where there's like

Speaker 1 yeah, I know

Speaker 2 it's basically a tamagoshi, but with uh, with the male

Speaker 1 great way of putting it, very good way of putting it. I think it's like a very gacha-heavy Tamagoshi.
Yeah, yeah, yeah.

Speaker 2 Asian gacha-heavy Tamagotchi.

Speaker 1 Yeah, the shop itself is also super robust, per usual. Like, you know, not really anything that they're missing there out of everything.

Speaker 1 They pretty much have there, from outfits to actual, you know, currencies, to actual

Speaker 1 materials, specific stuff.

Speaker 1 Specific characters, in this case, memories that you can buy directly, or I don't know like 20 different currencies like i'm just getting lost in it to be honest and there's by the way here is the battle menu like this is basically the the like red shadow legends that are like bounty hunt thief space track those are like all are pretty much designed in order to get get more resources to level up the characters and that's it just like

Speaker 1 you go there you fight and you spend energy and again we're in the fighting thing again

Speaker 1 so girls are fighting a lot like you still spend a lot of time in the battles it's not not just a story, but I think I would say it's like one-fourth of a time that you end up battling.

Speaker 1 One-third of a time, you probably end up reading the story, and then I guess the maintenance of the whole dating mechanism takes like more than half. It's just like so massive.

Speaker 1 So, that's there, and this is making yeah, 40 mil a month easily. Yeah, seems really

Speaker 1 action user base again. I'm curious about how big is user business,

Speaker 1 1.3 million? Not bad. Wow.
Bigger than I thought. Yeah.

Speaker 2 I would say half of it. But yeah, 60% is China.

Speaker 1 Show me the creatives. It's very unique.
Very unique.

Speaker 1 Being able to put together these three cores,

Speaker 1 it takes a lot of skill.

Speaker 1 This literally took them like 10 years to do this properly in order to make it.

Speaker 2 That's why Century Games is doing that. Yeah.

Speaker 2 Yeah.

Speaker 2 That's exactly.

Speaker 1 It's pretty much, again, like the Helldivers formula. Like, those guys were making the same game for the last 14 years.

Speaker 1 These guys, again, are making games for the same market for last 13 years or whatever.

Speaker 2 Dramatic Zoom.

Speaker 1 Yeah, dramatic zoom. Yeah, but it's super interesting.

Speaker 1 Like, the mechanics that they are doing here, I think, again, similar to Waifu Games, it's coming to the West, just even more slowly than the Waifu games.

Speaker 1 Yeah, just trying to. Oh, geez.

Speaker 1 How do you do UA for a game like this? Is it actually performance marketing or is it more brand marketing?

Speaker 1 In Asia, there's lots of things.

Speaker 1 Brand marketing, like you know, like the takeover malls and buses and

Speaker 2 paid UA. That's paid UA, like that's paid UA.
There's nothing else.

Speaker 2 It's like you have

Speaker 2 influencers people can call it whatever they want as an organic bullshit or whatever retention engagement it's paid you a

Speaker 2 full stop anyway so just

Speaker 1 just to

Speaker 2 this

Speaker 2 you know how do you do pay the way do you see did you see

Speaker 2 The Maple Studio and chapters and Real Short and

Speaker 1 Top Girl?

Speaker 2 Fucking yeah, like this is exactly what they should be doing.

Speaker 1 All of that

Speaker 2 it's it's it's insane, and this is what they're doing.

Speaker 1 Wait, Maple Studio should do this or what?

Speaker 2 Yeah, they should. They should be doing it.
This is just like a few clips. There's like 10,

Speaker 2 like 10 pages a week of creatives.

Speaker 2 It's nothing,

Speaker 2 it's nothing. This is just really

Speaker 1 shallow.

Speaker 2 It's deep space, but not not even close.

Speaker 2 Not even close. This is what

Speaker 2 I'm saying.

Speaker 1 This is basically five questions.

Speaker 2 Yeah, I kind of see. Yeah, exactly.
A few cinematics like this, a little bit of drama, and that's it.

Speaker 1 Yeah, this is the bad guy. Yeah.
It doesn't unlock yet.

Speaker 2 Yeah, and

Speaker 1 I mean, there's n

Speaker 2 I'm pretty sure in China they have way different different creatives, but

Speaker 2 it's only si c cinematics like this

Speaker 1 basically

Speaker 1 from the game, right?

Speaker 2 Because

Speaker 1 this is

Speaker 2 this is an interesting

Speaker 2 choices.

Speaker 2 It's also voiceover is Chinese.

Speaker 2 This is we saw.

Speaker 1 Yeah, they're running a lot of

Speaker 1 event-based creatives, basically. Exactly.
Yes, exactly.

Speaker 2 Exactly. This was I guess

Speaker 1 whatever stuff they're running in the gacha, they're putting it directly into the creatives because they have the CGI of it anyway.

Speaker 2 Exactly.

Speaker 2 Exactly. But, you know, see all 23.
Sorry.

Speaker 2 23.

Speaker 2 It's Facebook, Moloco, App Loving,

Speaker 1 Integral, Google.

Speaker 2 Some of like email be lift of interesting, but then YouTube, obviously, with this.

Speaker 1 Do you think that there's just like much more creatives that we don't see because they're running them on China networks? No. That this tower doesn't track, you know.

Speaker 1 That that Indian then may be much more robust that we just don't see.

Speaker 2 But here, look.

Speaker 1 Doctor. Ah, this is the doctor guy.
Yeah. Prisoner.
No, he's prisoner. It's the same guy.
Yeah.

Speaker 2 That's it. Hello.
Love and this space. Free rewards.

Speaker 2 We saw.

Speaker 2 Yeah, it's the same thing. It's the same concept, but different visual.

Speaker 2 We have

Speaker 2 pilot you mentioned that as well,

Speaker 2 and that's yeah, here we go. Where's the interrogation? I think it was somewhere in

Speaker 2 in the in the menu here.

Speaker 1 It's but you check the times of those creatives, they completely changed the creative strategy with the gacha,

Speaker 1 yeah,

Speaker 1 but all of the creatives are being

Speaker 1 all are colliding with the gacha release, yeah, yeah.

Speaker 2 It's first 13 like 11 days ago.

Speaker 2 It's all within the

Speaker 2 gacha.

Speaker 2 But that's, come on.

Speaker 2 That's not the UA strategy. With this type of,

Speaker 2 I mean, revenue,

Speaker 2 I don't think they're spending more than 10% of that.

Speaker 2 And I said quite, I thought it would be quite a lot.

Speaker 1 But there's not that many. Man, the thing is that there's not that many automa games.

Speaker 1 That's the thing. There's like no alternative to this.

Speaker 2 Sure, but does that mean there's not a bigger

Speaker 2 one?

Speaker 1 Of course, of course. It could be better.
Not saying that, just saying that they don't probably have competitor.

Speaker 2 They have what do you mean they don't have competitors? Like all other choices and chapters and all of this interactive story, they are the competitors.

Speaker 1 No, no,

Speaker 1 no choices with RPG heavy combat core, not at all.

Speaker 2 Do you see the RPG heavy combat core in the creatives? No.

Speaker 2 No.

Speaker 2 It's the same audience. It's still, maybe not exactly the same, but it's still

Speaker 2 going to be the same audience

Speaker 1 for,

Speaker 1 of course.

Speaker 1 I take that back.

Speaker 1 Yeah.

Speaker 1 And here we are.

Speaker 2 Why are there no top girl AI style creatives or real short or whatever? It's just, it's insane.

Speaker 2 They should be absolutely.

Speaker 2 It's a no-brainer for me.

Speaker 2 Even if you go to Aplavin, it's almost nothing there. It's all banners.
It's like, like, who the fuck runs banners on Aplavin? You run, guys, and the free, it's like, yeah. You see, it's not really

Speaker 2 evolved at all. And it should be.

Speaker 1 It should be way.

Speaker 2 Creatives, yeah, different angles. Like, we just talked about it on the Vitamayong.

Speaker 2 They had 700 pages.

Speaker 2 They have on Apple. I mean, they have free.

Speaker 1 I mean, seriously.

Speaker 2 And only banners, no playables.

Speaker 1 I think

Speaker 2 it's a shame.

Speaker 2 Maybe they have. Sorry.

Speaker 1 No.

Speaker 1 Also,

Speaker 1 it's an interactive story, basically.

Speaker 2 Yeah, exactly. Yeah, there you go.

Speaker 1 There you go.

Speaker 2 So that comes back to what I just said. It's just it's it's kind of competing with the with these.
you just check what what chapters has look

Speaker 2 chapters there you go

Speaker 2 all the channels everywhere

Speaker 1 wait a second I just don't want to see yeah

Speaker 2 see

Speaker 1 one second I scroll down 120

Speaker 2 yeah 120 at least

Speaker 1 so is it can you can give me the the if you can give me the screen yeah yeah

Speaker 1 This is the revenue chart last 30 days. So there are these guys, then there's some Tencent stuff, which is 2D.

Speaker 1 Another Netty stuff, which I guess is. And we have chapters there.
There you go. Yeah, this is basically the same game, just not 3D.

Speaker 1 So they have they have the edge that they're 3D and no one else is probably. And then there's chapters and the usual pack.

Speaker 2 Exactly.

Speaker 1 Right after them.

Speaker 1 So but no one is 3D yet. It is this is even written in the wiki page.

Speaker 1 Like in 2024, the first 3D Automa game. Yeah, yeah, yeah.
Okay. So they just are just on the edge because of the tech and like everything they have there.

Speaker 2 Which is great, but I use that. It could be better.

Speaker 1 But they're wiping the floor. You see, they're wiping the floor.
Of course.

Speaker 1 It is a lot of money, huh? This is just a matter of time before it will make a billion, right? So

Speaker 2 as a company, they are already there almost.

Speaker 1 Yeah. There's also, by the way, if you go downloads, there's actually a game that makes even more downloads, but but it's still like very low number here

Speaker 1 It's like whatever this is like there's no revenue

Speaker 1 Some crime story stuff that we can look at later I guess. Yeah,

Speaker 1 very interesting if it if they're pulling that much downloads like I guess oh yeah

Speaker 1 Yeah, but anyway,

Speaker 1 I'm just glad we get this one off our chest because we got a lot of like suggestions for this game. I also wanted to take this game.

Speaker 1 Really good to cover, yeah. So, quite fascinating.

Speaker 1 We don't always cover the stuff that is trendy and popular here in the West. We cover the stuff that's also trendy and popular in Asia.
Yeah,

Speaker 1 we learned something.

Speaker 1 What did you learn today?

Speaker 1 How can you tell the reverse of a waifu game?

Speaker 1 Autome game, autome game, autome, autome. All right, yeah, autome games.

Speaker 1 Good, okay. Do you want to take us on Yakup? Yeah.
Yeah.

Speaker 1 If anyone got here, and I think there will be very few of you, I guess less than Magnificent Seven, write us in the comments for all the other games that you want us to cover that are very niche and that probably only you know.

Speaker 1 And we'll definitely look at them because we want to learn also. And yeah, by doing some of these podcasts, we also learn a lot.
We just don't want to cover the same stuff all over there.

Speaker 2 So, no ratings for today.

Speaker 1 Me, 9.5, like hands down.

Speaker 1 Of course. for me, 9.5 for me, 1.5

Speaker 1 zero. I'm kind of grade it, there's no odds.

Speaker 2 So, yeah, yeah, so thank you very much for listening. Uh, it's uh, as you are at the end of the episode, uh, leave us a comment so we count all of all five of you and then join the Slack channel.

Speaker 1 We can start the group, yeah,

Speaker 2 yeah, yeah, join the Slack channel, and uh, yeah, see you there.

Speaker 1 Okay, bye-bye, thank you.