Love & Deep Space: The success of Otome Games. A very heavy RPG with dating mechanics & ASMR systems

Is this gonna be another story where it's like set in a VCR store and there's a bear and you fight and you gather stuff because

How many zenless zone zero can you actually pedal on the 20 million people that just

This is not zenless zone zero

Everything everything is on zone zero

You anime ignorant. the early daylight.
Mate, you a master, eyes on the prize. Tracking data through the cyberspace skies.

Felix acts colors like a wizard in disguise.

Jackups, craft the realms, lift us to the highs.

Two and a half gamers talking smack.

Slow hockey stick, got your back.

Ads are beautiful, they light the way.

Click it fast, don't delay.

Ah-ha.

Ah-ha.

Ah-ha.

Ah-ha. Ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, ah-ha, hello my name is matthew lancharic i'm felix roberg and i'm yakubrimer and we are your hosts and we are talking about i don't know love and deep space because our love for anime is deep as space there's no anime literally zero i don't fucking care i don't fucking care it was boxed already so we were talking about Vita Mayong because Felix kind of pushed it, like me a little bit.

But now, welcome to this episode of Fireman.

So Vita Mayong, we worked out, made like 50 mil a year.

So this one makes that in a month, according to Jacob.

So, yeah.

Which is fine. Shall we start? Yes.
Please, let's start. I can't wait.
I'm so excited. I'm so excited.
I can see. I can see.
Okay, share the screen, share the game. Today, you're going to learn some stuff that you never even thought is possible.
Okay. That's very true.
8 million a day? Today's episode is brought to you by our partners PVX sponsors PVX partners the simplest and most effective credit line for marketing because if you're scaling your game like love and deep space and you need funding here's the deal with PVX partners no equity dilution you don't need to sell your soul or your company and you can repay as as you get paid. It's flexible, fast, and fully tailored for your growth.
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Now we can go back to this amazing, amazing deep episode. Is that 8 million in a day? Yes, it is.
Yeah, the classic gotcha shit. Let's cut the crap right here.
I'm going to be very frank how this is going to roll. This is going to be one of those episodes that very few people will watch or listen.
For those that are not interested, feel free to leave. But we'll do the hard content anyway because we want to learn.
And we want for you to learn. And this will be one of them.
Right on, brother. This will be hard content.
So watch your beware. From this point on, you're going to see stuff that you never saw before.
When we're covering a game that's Chinese characters only, then you know it's going to be hardcore. It's not Chinese characters.
Oh my man, stop with the thing. It's like calling Asian people everyone the same.
Anyway, let's start. The thing with your knowledge base level, where it starts, we all know what waifu games games are which is already advanced knowledge in these yeah yeah yeah so waifu games are the games where it's usually a gacha driven game where you're collecting characters of women and you pretty much need to pass some gate checks or rpg checks whatever is usually an rpg and yeah all the characters are women and you you are male character and there's dating involved usually, or some kind of infinity system or whatever you can marry them.
WhatsApp groups. Yeah.
Top girl, which is the Forex kind of example, stuff like Azure lane, which is the world war two battleships as girls, ship girls, or pretty derby where you race horse girls, horse girls, exactly, stuff like that. Waifu genre is actually very popular in Asia.
Exactly. And this is the reverse of it.
And it is called Otome Game. So this is actually a game for girls where every single character is an attractive man.
Here we go. Yes.
What yeah so yeah yeah this is and the company we're talking about today is the best in class with this and it's not one game it's multiple giant games that they run and that you already heard before and we're gonna go through it so you know what's my problem with with this game is I don't think they run a lot of UA.

Could be.

I'm going to show you.

Because they're kind of cornering the market.

Yeah.

So, I guess.

Just so you know, I'm not pulling crap.

Like, this is literally a Wikipedia page.

So, if you want to look and check.

Everybody can write a Wikipedia page.

Why don't we have one?

Be my guest. Dude, that's a very good idea, actually.
Yeah, so let me just read this one sentence. Representation of women in Otome games.
The main female character is generally characterized as either self-insert or non-self-insert. Self-insert does not have personality and backstory, giving players space to insert themselves into the game.
In contrast, the non-self-insert characters has more vivid personality, and basically they have scripted story. However, in edit the case, the main character in most atomic games has a fixed image.
Usually the game unfolds blah, blah, blah, blah, blah. Blah, blah, blah, blah, blah, blah, blah.
Yeah. Representation of men.
This is the important part. The main men characters who can develop a romantic relationship with very from the game to game in general however the appearances of main men characters who can develop romantic relationships are handsome and attractive these are some typical character archetypes such as childhood friend major olderman gandere gank tsundere yandere genki guy the flirt and the

playboy why don't you add abercrombie and fitch to that yeah it's the same thing they're selling so basically it's stuff like this where you have these kind of charts where you see like for instance here we have the stereotypes of our game that we are kind of looking for uh yeah here we are so So yeah, there are typical archetypes like cold on the outside,

very warm in the inside, the joyful, the psychopath, whatever, the bad boy, the usual thing. Yeah, same applies for waifu games.
So we were there. Why are we talking about this game? Because it makes shit ton of money.
So for last, not last, but December, they did 41.5 million. But it's dying now.
It's dying. It's dying as usual.
As the other surface level podcast would say. By the way, during its launch month, it is like 15 million.
Second month, like 25 million. So it's growing, actually.
And it's growing because if you see this kind of curve, you know what? It's a good, good gacha game.

Exactly.

It's a good old gacha game because gacha game works on these revenue spikes,

which are the introduction of new banners,

which means new characters to take on from gacha from exclusive time period.

And if you see that the spikes are actually growing, that's the healthy sign.

That's a good sign.

Exactly.

That's a healthy sign.

The spikes are growing. And during Christmas, it seems there was some great character that we actually missed if we put on the bullshit filter I unwrap this character in my Christmas gift there was the main the important part it's China it's 60% of revenue

from China

I won't deny

that it's there

but

but

there's 12%

from the US

which is the

second biggest

and then there's

the usual

culprits

such as Japan

Taiwan

Hong Kong

and Germany

on

yeah

what the fuck

is Germany doing there

I don't know

maybe Asian people

even in Germany

I don't know

most probably

but yeah

but then usual

kind of culprits

but

Thank you. Maybe Asian people even in Germany.
I don't know. Most probably.
But yeah, but then the usual kind of culprits. But yeah, it's mainly Asian because this thing comes from Asia.
And even the archetypes themselves, I think, are a little bit more culturally appealing to Asian people. So it's just how it works.
That's it. Nevertheless, the developer.
The developer is the important story here.

So if we go to the developer, it's actually paper games. We won't see it here.
It's like lots of Asian characters, basically. But if we go from game to game, what they started pretty much in 2016, or I think even sooner, if I have the chart here.
I think the only love Nikki is the

game that everybody should know at least is the game that everybody should know where love nikki is the game where you are basically battling with clothes gacha so you have two girls against each other which they have style points for how however you dress them up. And these style points kind of clash together and you have abilities like remove your opponent's socks or whatever, stuff like that.
It's very innovative by its time. It was like the game that did this and it's the game that built the studio.
And it's like amazing. Like you can laugh as much as you want, but these guys don't want to do it.
It could have been anything, but I love that you use socks as the example. I just remember that from my time spending.
But these guys are cornering their own market. This is the more important thing.
So it's great. So they started with this.
Then in 2018, they went into, not here, but I think, yeah, here, which is Shining Nikki Fashion Makeover, which still did already 226 million lifetime on 17 million downloads. Just saying.
Which again, if we go here, we can see what from the chart? Is it's not working now it's a gacha game yes of course it's a big watching it's decreasing it's a gacha game of course and then afterwards they went with this title which is if i understand correctly yeah exactly nobody knows

I know just like looking at the characters need to find the right icon. Not this.
No, this is the one. I think this is the Shining Nikki.
And then the other one is yellow one is or maybe just the other version of Nikki. So basically what they were doing doing, the main point I'm trying to tell is basically that until...
I don't know where we are. Until December 2023, they were all doing 2D stuff.
This is, I think, the one. It doesn't matter.

So if you look at, for instance, this game,

which I don't even know how to translate because they don't have an English translation,

like Evil Times Love or whatever,

it's basically very similar to what we're playing today.

To love in deep space, it's just in 2D.

You see?

Yeah.

So a lot of mechanics that we have there is just fully fully 2d it's like maple story yeah maple studio it's almost like it's similar story it's similar story like they took their niche took their genre exactly they polished it for last like 12 13 years and they know what they're doing and they're just like continuing to build up uh and then we have the big bump here which is love and deep space which is the first full 3d and we'll get to this because literally the game looks like cinematics from final fantasy it's literally the surface visual if you don't know what you're looking like there's final fantasy there's like cloud with the giant long ass sword and stuff like that like where he where is he yeah, totally. That's literally how it looks.
And then you have the last game, by the way, which we talked a little bit on the podcast before, which is Infinite Nikki. Yeah.
Infinite Nikki is actually a game that's been talked about a lot. They had the giant launch with 10 million revenue in December and it was this kind of, where is it? I think here it is.
Yeah. This open world kind of Genshin style game for girls where there's no combat.
So literally imagine a Genshin style world where you're going around doing activities, but there's no combat. There's like puzzles, there's arcade-y stuff, kind of levels, stuff like that.
There's flying. This literally looks like Genshin, but just without the combat and four girls.
Yeah, and this was, again, completely cross-platform, you know, PlayStation and so on and so forth. So big launch.
But still, even though this is coming from the Niki brand, didn't cut the thing as our handsome guys here, which scaled in December to 41.5 million. And I don't think so.
They're going to be stopping anywhere soon. Yeah, just go to downloads and you will see.
Yeah. So here we go.
Oh, wow. No.
The thing is that this is like half a million a day in the beginning of like last year now it's worth like 10 yeah 30k can you show me the retention on this? it must be crazy high it's just that games in Asia work a little bit different because you play on desktop and you play a little bit on mobile? Yeah, you can't. It's US only and China will be way different retention.
How do we get to China? You don't. I don't think you have China there.
Can you type in China? I don't think so. No.
You can't. Maybe if you select the region, Southeast Asia.
Oh, wow, yeah. Okay.
It seems it's working. Yeah.
Better. Yeah.
So 7% day 90. Does that fit? I would say it's way more than that.
Yeah, it seems so. 56% day one, definitely.
Yeah. So just saying, this is the company that's pretty much cornered this kind of a female-driven market.
And the demo is also very interesting to look at because it's young girls, very young girls. You see the chart here.
It's like 86% female and every judge is 26, even though the group of… 50% is out of 25. Yeah.
So you see How the fuck is this making so much money then? How does it make so much money then? You already get a job at that age. What do you mean? And keep in mind this is the other very important thing.
People in Asia are single. Fair.
People in Asia are single. There's like 40% of people in Japan in productive age that don't have a partner.
Because their relationship thing works a little bit different like here. And they're in a very steep demographic decline because people don't get into a relationship.
They end up in this culture of too much work, not having enough time. So they go for these very quick fixes, which are stuff like this.
Or the host clubs or the usual thing. We always go to Tokyo in a walk and you see all the banners and stuff like that.
It's completely normal in their culture. I have never been to Tokyo, so I have no idea what you're talking about.
Next time you should come with us, finally.

Next time. Yeah, one time, next time.

Anyway, just saying it works differently in Asia,

and this kind of complements that culture.

Like, this complements that

culture. It's normal.

Fair enough. So,

going actually to the game itself,

finally. Finally.

Finally. What do you mean?

Just 15 minutes history lesson that's worth it

no it's fine of course

I'm not sure how I feel about this

but okay

just wait until you get to breathing function

just wait

just wait

it's gonna be like

it's gonna escalate really quickly

from here on

yeah

exactly what you expect

yeah

Thank you. really it's gonna escalate really quickly from here on yeah exactly exactly what you expect yeah so how this thing works um so you start with the story thing keep in mind that this is coming

not from a studio that's interactive novel based like chapters or episodes or like the

but they have it as the core and they actually evolved it because it's not you know stories or

Thank you. like chapters or episodes or like the mechanics, but they have it as the core.
And they actually evolved it because it's not, you know, stories or chapters, but even if like main thing, how to play the game is to go through the story. And these are basically your chapters.
If you go through these chapters, it's a little bit. It's basically a CGI movie.
Like the pages in your chapter screens, those are basically a cgi movie so if you go somewhere real short real short just come it's real short for sure let's go to one one episode i'll show you and uh it's very very comfy very interesting i think it's done super super well i haven't seen anything like this in the west ever yeah no no it's never gonna be made i think yeah yeah so just imagine the controls like you just kind of i have it by the way on shit shit graphic difficulty because it keeps crashing i had you can go like super high detail yeah and then you can you can fry your uh your x on your phone exactly important thing you can do auto so you just leave this on and it pretty much literally plays now on Cinematic. You don't even need to click.
You can increase the speed. It's fully narrated.
I can't hear shit, so thank you very much. You're glad for that.
Is it English? Yeah, it's in English. It has to be.
It has to be. 12% revenue in the US, man, I told you.
And then it's all basically from the female character's point of view, and you're going through this different situation. The story is a little bit crazy to my thing, because it's just like you're some...
By the way, you can only be a girl. Of course.
No other way. Of course.

That's my default pick.

Yeah.

By the way, the customization menu was the deepest customization menu I ever saw.

It's literally like you have five or six changes.

Just look at the demo.

Yeah, yeah, yeah.

I know.

You have like six options to fine-tune the pitch of your voice.

Yeah, nice. Not different voice, like just fine-tuning it.
Yeah, yeah, yeah. That's what matters.
Yeah, that's what matters. So they're doing it very well.
So see, this was like one of the cinematics. We can go a little bit more.
Let's go a little bit more. Unicorns.
Oh, unicorns. Where? You want to go to unicorns? First one? Yeah.
In unicorns. I think that's my captain telling me how stuff works in the where hey you want to go to unicorns first one yeah i think that's that's my captain telling me that like how stuff works in the in their army so there's some whatever super high-tech civilization and like it's being uh attacked by some wanders or whatever like portals open and creatures come out of them and we need to hunt them down blah blah blah shit so that, shit.
So that's there. So there's definitely some kind of sci-fi fantasy thing, as usual.
And then these guys are basically all helping you, the characters from the game. There are just five of them, like just five of them, and you meet them all through the story, and they all, again, are through these archetypes, like the bad boy, the warm guy, whatever, the cop, or it doesn't matter.
And the interactions... The LinkedIn police? What do you mean the police? Well, LinkedIn police.
And they, again, they interact with you, and you get to know them, blah, blah, blah. The important part is that this game basically has three cores.

So this is the first core we're looking at. This is episode and choices, which is the interactive novel stories.
It's, I think, a little bit less interactive than I'm used to with chapters and episodes. Less clicking of options, but still there are options.
A little bit, there are options. Then the other core, I guess we didn't really pull the one where there's actually

like talking with the character here, but we can get to that later.

But yeah, let me show you the other core.

Yeah.

Don't want me to like do well into it.

So this was the interactive story based core, like visual novel.

Yeah.

Then in between, and this is the stuff where it's mind-blowing, there's gacha RPG combat. So literally think stuff like solo leveling Arise that we did or Felix's favorite Zero.
This is where Zendless of Zero basically happens. So you put up your characters.
You have your two main characters that go, this is me and this is my companion, basically. These are the elements of the enemies that I need to match, stuff like that.
The characters and the gacha tokens that they're taking are memories of the characters. I'll get to it.

This is very interesting.

We basically go in and

the biggest mindfuck is

the game turns landscape.

Always.

You can't

do that. Basically, game

goes landscape.

For combat.

What's up with the ping pong balls on the loading screen? that mean anything no there's a visual there's nothing but it's literally the game goes landscape and there's no other way to play the combat so uh good news is that we can have the autoplay but not in this chapter because we took like a stage's not unlocked yet but yeah, I can at least show you but it's basically again the same as literally combat as Zatlas Zone Zero or solo leveling or whatever and you have combo abilities with your partner that we can try see he did some kind of move there. It's not really a hard stage anyway.
Switch from pistol to sword. I'm surprised it has combat in it, right? Man, it has so much combat.
It would be like... I was like, really? Girls do play that much combat? Literally, this is the second game.
This is like solo leveling arise style of gacha heavy combat, action combat RPG in it. This is the second game this is like solo leveling arise style of like gacha heavy combat action combat RPG in it this is the second game, you're already there and there's one more in it so you play these short sequences you see all fully fledged super attacks, abilities, everything it's not that deep as like solo leveling arise or zen lens on zero but it's still deep and you see all the usual anime stuff there so it's not that deep as like solo leveling or eyes or zen lens or zero but it's still deep and like you see all the usual anime stuff there so it's very good like don't get me wrong it's more working as like a stat check if your characters have enough hp and damage to kind of continue with the story that's just there because there are many gating mechanisms here but they have literally like this is the second game now that

they built into it and then comes the third one which is the most important one i can i can give you a guess what that one will be any guesses no the dating core of course Jesus.

So much options for dating.

So if you are not building your characters or going to the story, like there's a lot of these like literally date mechanics that you can do with the character because it builds their affinity. Affinity unlocks new stories, new relationship, blah, blah, blah, blah, blah.
So we go to Photo Studio. And again, as I said, only these five guys for the whole game.
No other love interest characters. And they have it done very smartly regarding the gacha stuff.
Because how can you do gacha with just five characters? And they did it. They did it very well, I think.
So you have these five guys. Let's take, for instance, Zane.
And you can go and pretty much do a photo shoot with him.

And again, choose everything.

All these, in first photo, there will be

just me, two of us,

him, this background, that background.

You can play around with this for so long.

Yeah, you can play around,

share it on Instagram, whatever.

Do all the party stuff.

The usual

thing. So imagine the photo boot that's on the weddings.
It has even more options than that. That's there.
That's just one activity that you can have. Then there's the other activity, which is like, I was like, really? I've never seen this one.
Just wait until it loads. There's actually an ASMR stuff.
Of course there's an ASMR stuff. There's this thing which is by your side.
And what we have here, secret times, which I don't have unlocked because of course my relationship with Xavier is not that high. But if you go here into tender moments, there's literally podcasts of these guys talking to you.
you're just listening to them is it real voices like voice actors or is it like I would guess so like this is not AI definitely like this it takes a lot of kind of so you see here at the bottom yeah like literally like and there's like a lot of like noises and like as I said ASMR stuff not just talking voices so it's there just one thing what they have here um then we go and we have the falling for you which is the most important part this is literally the dating part and like doing the relationship part where you go and do some kind of different things for instance here, here. If we go there.
So I, for instance, make choices in this because I said, have you heard of... I basically had the option to stay silent and do some lame-ass joke.
And I did the lame-ass joke and leads to this. And then the guy, whatever, I'll show you how it looks.
But there's so much options. Yeah.
Like, there must be an army of people working on this game. Literally army.
I can't imagine less than 300, at least, even in China. I mean, if Block Plus has 150, right? Yeah.
So many. So many features.
And, like, so wild features. So, again, see? We are with the character.
We're talking with him blah blah blah blah blah again we can i think the only thing i'm missing here is the speed up option because i don't think that they just have to like i mean like skip option like to the next one yeah this guy is actually some kind of frost mage. And he makes like a seal for me.

Because in her childhood, he gave her snowballs because they were to some aquapark.

Jesus Christ.

Whatever story.

Yeah.

You can then put this seal that you get from this.

You can go.

And you can decorate and use it as a furniture in your furniture setup with him. Come on.
Yeah, I think it's here. Literally an option menu that's called with him.
So not this guy. We change the guy.
How do we change the guy? No, not this one. Here.
Change the change the guy there's my seal right there it's interactive see like it's to the limit literally what they did here let's go to the interesting part gotcha this is the money maker yeah the money maker oh yeah so this is the current banner, by the way. So how this basically works is that this is the base gacha, the one that stays forever.
You know, there's typical PT in 60 pools. You get five-star character, the base character, so on.
What are the characters, by the way, even? Characters are memories of these five guys. So each character is basically related to one of these characters and it's a memory and you use them in battles as you saw to give you stats and kind of to use them but on the other hand also each memory unlocks the guy's kind of story progression intimate whatever relationship stuff so for instance we have this guy, the pilot guy.

And yeah, I just don't have

the memory pair to upgrade him.

Not enough shards from his next thing,

but still I can ascend him,

blah, blah, blah.

Here's a lot of stats. You see HP, attack,

damage, like a girl's game.

And it's like

a very heavy RPG.

And you get these per usual from the gacha. So we have, as I said, the normal gacha.
Then we have some wishlist gacha. They have a lot of mechanics here to kind of offset the randomness with the wishlist and stuff like that.
We can undo 900. And this is the limited one, which again, ends up in three days something where there's like some, they even have running some kind of event where you interrogating these guys somewhere.
And there's some, yeah. Yeah, I have a feeling the crazies.
Yeah, some crazy shit basically. Yeah.
So, and all of these guys are pretty much like memories of these precise wish or whatever. Yeah, so they know what they're doing here.
Pretty much viewers are falling for this. And then there's very massive kind of event setup as usual, where there's your main event, the event lineup with all of these things that they're doing.
They supply whatever, follow us, join us, social media stuff, that is the accompanied gacha event where we literally have the torture room with the guy and there's by the way some kind of a mini game again like I was like super interested like there's so many ads Felix like this is an ad juggernaut see

so yeah

they have a lot of different things in this game

do you think Americans are playing this

or is it like Chinese people

living in America

no it's

you're in denial

it's just so foreign

to me

it's a different you're in denial. That's called denial.

It's just so foreign to me.

To you.

It's a different thing.

I'm in the minority.

You play games for ads, man.

Can we do a Rolik game?

Can I like Rolik?

Yeah.

Let me finish.

I still haven't reached the end.

Jesus Christ. There's also a chat.
God help help us there's also a chat of course which is like fully voiced fully everything you can by the way recall in the chat there's like recall function and you can like are they sending dick pics too no no not yet i think i had calls from them like from on mobile and They're calling you. Okay.
And you have a rewind function that when you have an option, like one out of three, you can return time back and select different options. That's quite interesting.
Then they have this thing where you can literally pet him, the guy as he's sitting there. And I need to wake him up because last time I think I wasn't able to do it because you can actually talk to him.
And don't know if I can. He's nagging you.
He's nagging you. Yeah, I'm nagging him.
Yeah, because you can go to not phone ah sorry sorry here it was the chat chat option yeah there we are so you can go and just like be with him because there's like relax time uh quality time listen to his heartbeat eat. Ask him for a food recommendation which is on cooldown currently i already did that today and then you can get closer to him and there's literally like hold to breathe button where there's like yeah no it's basically a tamagoshi but with uh with the male character great way of putting it very good way of putting it i think it's like a very gacha heavy oh my god yeah yeah asian gacha heavy tamagoshi yeah the shop itself is also super robust per usual like you know not really anything that they're missing there out of everything they pretty much have that from outfits to actual you know currencies to actual like materials specific stuff specific characters in this case memories that you can buy directly or i don't know like 20 different currencies like i'm just getting lost to be honest and there's by the there's, by the way, here is the battle menu.
Like, this is basically the Red Shadow Legends, like Bounty Hunt, Deep Space Truck. Those are, like, all are pretty much designed in order to get more resources to level up the characters.
And that's it. Just, like, you go there, you fight, and you spend energy.
And again, we're in the fighting thing again. So girls are fighting a lot.
You still spend a lot of time in the battles. It's not just a story.
But I think I would say it's like one-fourth of a time that you end up battling. One-third of a time, you probably end up reading the story, and then I guess the maintenance of the whole dating mechanism takes like more than half.
It's just like so massive. So that's there and this is making 40 mil a month easily.
Yeah. It seems.
I'm curious about how big a user base. Yeah.
1.3 million? Not bad. Wow.
Bigger than I thought. Yeah.
I would say half of it. But yeah, 60% is China.
Show me the creatives. It's very unique.
Very unique. It's very unique.
My creatives. Being able to put together these three cores, it takes a lot of skill.
This literally took them like 10 years to do this properly in order to match them. That's why Century Games is doing that.
Yeah. That's exactly because...
It's pretty much, again, like the Helldivers formula. Those guys were making the same game for the last game for last 14 years these guys again are making games for the same market for us last 13

years or whatever dramatic zoom yeah dramatic zoom yeah but it's super interesting like the mechanics that they are doing here i think again similar to waifu games it's coming to the west even more slowly than the waifu games.

Yeah. Strength.

Jeez.

How do you do UA for a game like this? Is it actually performance marketing or is it more brand marketing? Well, in Asia, there's a lot of... What do you mean brand marketing? Like, you know, like the takeover malls and buses and the theme.
It's paid UA. It's paid UA.
It's paid you away. That's paid you away.
There's nothing else. It's like you have influencers.
People can call it whatever they want as an organic bullshit or whatever retention engagement. It's paid you away.
Full stop. Anyway, so let me just do this.

You know, how do you do, Pedia?

Did you see the Maple Studio and Chapters and Real Short and Top Girl?

Fucking hell.

Like, this is exactly what they should be doing.

All of that.

It's insane. And this is what they're doing

wait maple studio should do this or what yeah they should they should be doing it this is just like few clips there's like 10 like 10 pages of creatives it's nothing it's nothing this is just really shallow.

It's deep space, but not even close. Not even close.
This is basically Final Fantasy cinematics. Yeah, kind of.
Yeah, exactly. A few cinematics like this, a little bit of drama.
And that's it. Yeah, this is the bad guy it isn't unlocked yet yeah and

I mean

there's

I'm pretty sure in China they have way different

different creatives but

it's only

cinematics like this

basically I was out in front of the game

right

because

Thank you. basically from the game right because this is this is an interesting choices it's also voiceover is Chinese this is we saw yeah they're running a lot of event based creators basically yes exactly exactly this was whatever stuff they're running in the gacha they're putting directly into the creators because they have the CGI of it anyway exactly exactly but you know oh.
23. It's Facebook, Molokov, Uplavin, Integral, Google.
Some of, like, Immobilift of interesting, but then YouTube, obviously, with this type of... Do you think that there's just, like, much more creators that we don't see because they're running them on China networks? No, most probably.
That the internet doesn't track, you know, that India then may be much more robust but we just don't see. But here, look.
Doctor. Ah, this is the doctor guy.
Now he's prisoner. It's the same guy.
Yeah. That's it.
Hello, Lavendee Space, free rewards. We saw...
Yeah, it's the same thing.

It's the same concept, but different visual.

We have a pilot. You mentioned that

as well.

And that's...

Yeah, here we go. Where's the interrogation?

I think it was somewhere

in the

menu here.

You check the times of those creatives? They completely changed the creative strategy with the gacha. Yeah.
All the creatives are basically all are colliding with the gacha release. Yeah, it's the first 11 days ago.
It's all within the the gacha but that's come on that's not the UA strategy with this type of I mean revenue I don't think they're spending more than 10% of that and as I said quite I thought it would be quite a lot there's not that many many the thing is that there's not that many automa games there's no alternative to this sure but does that mean there's not a big audience for that? of course it could be better just saying that they don't probably have a competitor what do you mean they don't have a competitor? Like all other choices and chapters and all of this interactive story, they are the competitors. No choices.
With RPG-heavy combat core, not at all. Do you see the RPG-heavy combat core in the creatives? No.
No. It's the same audience.
it's still oh not maybe not exactly same but it's still still gonna be the same audience there's the overlap yeah there's overlap of course i take that i take that back yeah yeah and then here we are why are there no top girl ai style creatives or real short or whatever?

It's just, it's insane.

There should be.

Absolutely.

It's a no-brainer for me.

Even if we go to Uplavin, it's almost nothing there.

It's all banners.

It's like, who the fuck runs banners on Uplavin? You run, guys, in the free, it's all all banners like who who the fuck runs banners on on applying you run guys in the free it's like yeah you see it's it's not really evolved at all and it should be it should be way creatives yeah different angles like we just talked about it on the vita my own they they had 700 pages on Apple I mean they have free, seriously and only banners, no playables nothing it's a shame, maybe they have sorry, no on Sanzotar it's an interactive story basically, yeah exactly there you go so then that comes back to what I just said it's kind of competing with these you just check what chapters has look chapters there you go all the channels everywhere oh wow wait second. I just don't want to see.
Yeah. See? One second.
Let's scroll down. 120 at least.
Yeah, 120 at least. Can you give me the...
If you end up, can you give me the... Yeah, yeah, yeah.
There you go. There's not that much there.
This is the revenue chart, last 30 today. So there are these guys, then there's some Tencent stuff, which is 2D.
And other NetEase stuff, which I guess is also... And we have chapters there.
There you go. Yeah, this is basically the same game, just not 3D.
So they have the edge that they're 3D, and no one else is probably, and then there's chapters and the usual back. Exactly.
Right after them. But no one is 3D yet.
It's even written in the wiki page. Like in 2024, the first 3D automatic game.
Yeah, yeah, yeah. So they're just on the edge because of the tech and everything they have there.
Which is great, but you use that 3D in a... But they're wiping the of course.
But they're wiping the floor. You see, they're wiping the floor.

Of course.

It is a lot of money, huh?

Yeah.

This is just a matter of time before it will make a billion, right?

So, yeah.

As a company, they are already there almost.

Yeah.

There's also, by the way, if you go downloads, there's actually a game that makes even more

downloads, but it's still like very low number here.

Maybe it's ad-driven.

It's definitely ad-driven. Oh, yeah, it it is it's like whatever this is there's no revenue trail crime story oh some crime story stuff that we can look at later I guess yeah yeah yeah very interesting if they're pulling that much downloads like I guess oh yeah yeah but anyway I'm just glad we get this one off our chest because we got a lot of like suggestions for this game I also really good to cover we don't always cover the stuff that is trendy and popular here in the west we cover the stuff that's also trendy and popular in Asia yeah what did you today? How would you tell the reverse of a waifu game? Otome game.
Otome game. Otome.
Otome. All right.
Yeah, Otome games. Oh, good.
Okay. You want to take us home, Jakub? Yeah.
Yeah, yeah, yeah. If anyone got here, and I think there will be very few of you I guess less than Magnificent 7 write us in the comments for all the other games that you want us to cover that are very niche and that probably only you know and we'll definitely look at them because we want to learn also and yeah by doing some of these podcasts we also learn a lot we just don't want to cover the same stuff all over there.
So no ratings for today.

I'll go to me, 9.5.

Hands down.

Of course. For me,

1.5.

Zero. I can't even grade it.
There's no

odds.

So thank you very much for listening.

As you are at

the end of the episode,

leave us a comment.

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Okay, cheers.

Bye-bye.

Thank you.

Ciao. Thank you.