Revolutionizing Video Production & AI UGC with Poolday.AI

Speaker 1 It's 50%, guys. Like, this is insane.
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Speaker 2 and uh we will make it happen for you. Email will be in the show notes as well.

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Speaker 1 Welcome. Hello.
Hello. Hello, everybody.
Welcome, Gamers, Marketers. This is another episode of Two and a Half Gamers.

Speaker 1 And today we're diving into the very interesting topic about AI, video, AI, video, AI, UGC, video editing, and all of the all of the fun stuff around creatives. And today we have Alexei from Pool Day.

Speaker 1 But before we start, oh, something dropped in my room. Anyway.
So my name is Matthiel Ancheric.

Speaker 2 I'm Felix Proberg.

Speaker 1 And we are your hosts. So Alexey, welcome.
Can you introduce yourself, please? And

Speaker 1 the company, I know, we know each other for a long time, but still, our deal listeners most probably know. So please.

Speaker 2 Awesome. Thank you for having me.
I'm Alex. I'm the founder and CEO of Pool Day.
I've been in the gaming and marketing tech industry for a north of a decade, based in San Francisco.

Speaker 2 And we're passionate about helping marketers create content more efficiently and just scale their production and overall their success through video automation.

Speaker 1 So, okay, so let's take a step back and

Speaker 1 go to where are you coming from and like how did you even start? So can you tell us a little bit more about the Pool Day AI and what kind of inspired you to start the whole company?

Speaker 2 Well, thank you for having me. I'm really excited.
I'm Alex. I'm the co-founder and CEO of Pool Day.

Speaker 2 I've been in the gaming industry for north of a decade now, marketing tech and gaming industry for north of a decade. I'm really excited about what we do at Pool Day.

Speaker 2 So, at Pool Day, we help marketers create videos and variations fast using AI, whether it's AI UGC or AI voiceovers,

Speaker 2 translating to to multiple different languages, building for aspect ratios, we are helping any UA team or creative team produce faster so they can either scale up their production or they can spend more time on ideation before they actually produce.

Speaker 2 Perfect.

Speaker 1 Thank you very much. Let's dive in.

Speaker 2 Nice.

Speaker 1 Okay. I mean,

Speaker 1 I started working with, let's call it AI UGC.

Speaker 1 I'm not sure if that's a proper naming for it, but let's say ai ugc so ai ai people which still feels a little bit offensive but anyway so i started using this um

Speaker 1 tool called synthesia back in the days but back in the days being like three years ago and it wasn't really that popular and now the ai is basically everywhere so that's amazing so but like what are you doing at the moment in terms of the ai and where the company is and the whole tool because i know you started with ai before and now

Speaker 1 what's the current situation?

Speaker 2 Yeah, we did start with AI UGC being a full focus because that's where a lot of the pain is associated.

Speaker 2 You have to reach out to content creators, they're on vacation, they send you a video that's not respecting what you're trying to do.

Speaker 2 And overall, it's very hard to prototype or A-B-test content when you're producing with real humans.

Speaker 2 And so that's where we started. But what we realized very quickly was that

Speaker 2 our customers, first of all, our customers didn't have 100% of their production on AIUGC. And we wanted to make sure that we helped them with 100% of their video production, not just 20%, 30%, 40%.

Speaker 2 So that was the first kind of insight. The second insight we had was

Speaker 2 whenever they had the AIUGC video, there's actually a lot more that goes into it, variations, iterations.

Speaker 2 um you know tweaking editing and and we kind of solved the problem and then created four more problems because

Speaker 2 when you edit five videos with creators, your pipeline is

Speaker 2 painful, but it's easy to manage. All of a sudden, you can start doing a lot of videos.
Now you have a lot of problems. Like, you have to search through your videos to know which one is which.

Speaker 2 You have to deploy them. You have to keep track of which one you've tested, what you've tested.
There's a lot of underlying problems.

Speaker 2 And so we realized that we're very excited about helping the end-to-end journey.

Speaker 2 And that's why we started with AIUGC, then added every feature we could, and we're keeping that pace to make sure that the entire production is easy.

Speaker 2 What I mean by that is aspect ratio, for example, to not have to re-edit the videos for multiple aspect ratios.

Speaker 2 Localization, if you want to translate a video from one language to the other,

Speaker 2 the variations are very, very easy to do, whether you're a video editor or just or a UA manager with no video editing experience.

Speaker 2 That's basically cool. That's me.

Speaker 2 I mean, you're a great client. We're happy to have you on the platform.

Speaker 2 It's certainly what we see across the the board.

Speaker 1 Yeah, because it's true that it kind of when I when I use Pool Day or used Pool Day for

Speaker 1 different

Speaker 1 videos for the UA, it's just overwhelming quite a lot. If I export 10 different videos, I need to test them.
But I remember you were quite vocal about testing hundreds of videos.

Speaker 1 How does, yeah, how does, but it's like it's, you know, it's easier said than done.

Speaker 1 So how does that translate into a proper testing methodology? You said you have your own studio as well.

Speaker 1 And how do you see this kind of testing process in your case and also in the case of the clients that you have?

Speaker 2 Yeah, and actually we share common traits with our customers. But

Speaker 2 whenever our customers start producing a lot of different videos,

Speaker 2 we know that they went through a mindset shift. In the past, I would say five years ago, they wanted to reach statistical significance on every creative.

Speaker 2 And it makes sense. If you're spending 10 grand on a video, not on the UA budget, on the production,

Speaker 2 you certainly want to make sure you reach statistical significance. You're like, we're going to learn from that video.

Speaker 2 Whether it performs or not, you want to learn from it.

Speaker 2 When the cost of production goes down, all of a sudden, you can actually afford to not reach statistical significance and let the marketing channel figure it out.

Speaker 2 And so, we, both, you know, my studio separately and our customers

Speaker 2 actually just deploy a lot of different videos. And we don't wait for statistical significance on each creative.
We wait for a few emerging creatives to scale up. And what will happen is maybe only

Speaker 2 three out of 20 will actually scale up.

Speaker 1 But that doesn't matter because it's really cheap to produce all of them, yeah, right?

Speaker 2 Exactly. Exactly.
That's why we're really focused on helping our customers get there and realize, hey,

Speaker 2 it's not about justifying the spend for every video. You know, if a video is between, we have customers paying between

Speaker 2 $5 per video to $30 a video, right? Even at $30 a video, you don't have to spend tens of thousands of dollars on UA. It's fine if that video doesn't scale.

Speaker 2 And it's fine if it only gets a dollar of spend and gets killed. As long as that helps you find the great variation that will help you find winners.

Speaker 1 Yeah, because people, and I'm very glad you mentioned that, because I see that also on my side in terms of the UA.

Speaker 1 These days,

Speaker 1 the volume is really, really important.

Speaker 1 It's not only about the quality and maybe different concepts, but the volume of those concepts is important.

Speaker 1 And I see and feel that as soon as I refresh creatives on every two days or maybe even three times a week, or sometimes four times a week, I just add new creatives in,

Speaker 1 the campaigns pick up up the performance. And exactly, I add 10 videos, which if I did this like a few years ago, it would be just crazy.

Speaker 1 A, crazy expensive. B, it's crazy because like I wouldn't get any spend on all of the videos, but now it doesn't matter exactly because it's only either it works or it doesn't.

Speaker 1 There's nothing in between.

Speaker 2 Exactly. And you can squeeze out performance like with iteration.
Like we have a customer. I can't name that customer.
We have a customer who would produce 400 and

Speaker 2 something videos or iterations, rather, on one given concept. Yeah.
But, but, and when I tell that to people, you're like, oh, it's it's so hard to produce, it's so hard to.

Speaker 2 But if you think about it, 400 videos, if you produce 10 concepts, and then you add 10 hooks you want to try, right? Already, that's 100 videos.

Speaker 1 Yeah, exactly.

Speaker 2 And then, if you produce with,

Speaker 2 let's say, if you want to do AI voice over video, which we've now released,

Speaker 2 you want to try like three different voices, that's 300 videos.

Speaker 2 It actually goes very quick. People don't realize how quick it can go.
And

Speaker 2 it's certainly something that has truly evolved versus a few years ago. Yeah,

Speaker 2 just for me, I was a bit curious because I'm not a UA person, right? So obviously,

Speaker 2 I'm here for the looks, right? But I'm also here because

Speaker 2 we have listeners that are, you know, maybe not as well-versed in UA. So

Speaker 2 a studio, a gaming studio, let's say, like, how many videos were they typically running three years ago if they're spending, let's say, five million a month on UA?

Speaker 2 Like, how many videos were they running, and how many videos can they run potentially today if they use like a pool day?

Speaker 2 I'm going to say that most often what we've seen from a few years ago is the ballpark is between 50 at that level of spend, between 50 and maybe

Speaker 2 100 videos a month.

Speaker 2 And

Speaker 2 now

Speaker 2 we see that answer being true for studios spending 100K a month.

Speaker 2 But also, we're seeing,

Speaker 2 I want to say,

Speaker 2 I'm looking for the biggest customer. Yeah,

Speaker 2 I think they're producing about 1.5 thousand per week

Speaker 2 videos.

Speaker 1 Which is insane, obviously.

Speaker 2 Yeah, it's huge. It's huge.

Speaker 1 Yeah, but people don't realize it can be just like you said, it's a small change. It's a different hook.
It's a different messaging, it's a different voiceover.

Speaker 1 Suddenly there you have translations and then it's all the videos at the end.

Speaker 1 And

Speaker 1 Felix, we discussed this with

Speaker 1 Jakub as well on the previous episodes.

Speaker 1 I used actually actually pulled a foil for that

Speaker 1 Pocket Necromancer video as well. So I used AI to build that video, which took me really like 20 minutes.
And then I added

Speaker 1 a few small tweaks that improved the performance. And then I added two different or not like two or five different actors.

Speaker 1 And suddenly from one concept, you have 10 or 15 videos. And from that,

Speaker 1 those different actors, only one was performing really well. So then you start to start branch out.

Speaker 2 Thing is,

Speaker 1 a year ago, this would be really expensive. Now, it's not that expensive.
So it's really affordable with the AI, not only AI actors, but also AI in general.

Speaker 2 How expensive would it be and how expensive is it now?

Speaker 1 Well, now you can have the videos in like Alex mentioned, like a few dollars, like $10, $20, $30.

Speaker 1 A year ago, it was like $100, $200, $500. That's the cheap or low-end,

Speaker 2 very low-end of

Speaker 2 the actual production cost. $300, you'd probably be very happy.
At the time, you'd probably be very happy with a $300 video.

Speaker 1 Yeah, exactly. It's more more close to like $1,000 and plus.
Depends. You have then.

Speaker 1 You remember Real Short and all these short drama episodes? Like, they produced one video for like $10,000 or something because of the actors. You had to shoot it on the street or whatever else.

Speaker 1 Scripts.

Speaker 1 People don't realize

Speaker 1 there's so much work behind all of this.

Speaker 2 It's actually, you bring up an interesting point: is that the real, like, clients are asking us, should we stop working with content creators?

Speaker 2 Or, or whether, like, what they ask is, is, is the AI UGC outperforming real humans? And, and it's actually, it's a really interesting, you know, topic because

Speaker 2 I don't think it outperforms humans. If you're looking at a one-to-one comparison, it's you're producing one video with a human, one video with an AI actor.

Speaker 2 It's not statistically, it won't outperform. Like, that's that's not where the value lies.

Speaker 2 Yeah.

Speaker 1 But I've seen in in one in a few of my campaigns, like AI UGC actually outperformed the

Speaker 2 real real people, but because you, you, you did it in, you didn't produce just one and one, right?

Speaker 2 So, so you leveraged AI actors to produce more variations and then through that find a winner that outperforms.

Speaker 1 No, no, not really, Alex.

Speaker 1 Because I used the TikTok Creative Challenge and used all of the creators that were producing videos for me.

Speaker 1 So, then, since you can't use it outside of TikTok, I took AI Avatar, replicated exactly the same video, just flipped the person, performed better.

Speaker 2 Wow. On TikTok.

Speaker 1 So, yeah, like the thing is, that's like that's the step one. Step two, the volume.
So you have that and volume.

Speaker 1 So, like, yeah, in general, it outperforms, obviously, because you have higher chances of getting better results.

Speaker 1 And it's also easier because I'm talking to a few companies that are also like producing UGC videos because they have 200 people in their catalog.

Speaker 1 And I was talking to my teams like, look, guys, so we have these few companies that

Speaker 1 we can leverage. And they're like, yeah, but you need like weeks of planning to do that.

Speaker 1 And we work in a very interesting way with the team. So I have few ideas like, hey, guys, let's work on this.
And it's usually like...

Speaker 1 one day to another like in the middle of night hey this is my idea let's let's try to do it in with pull day I was like hey so actually, in the middle of the day, they wake up and like, hey, so I can actually produce this easily.

Speaker 1 But real people, you need a lot of planning, which is obviously, I don't say now, like, I will stop doing it. It's just another creative production stream.

Speaker 1 So it's like you have multiple of these because you need multiple different concepts, not only UGC, not only AI, but also actual gameplay and all of the different things.

Speaker 2 Yeah, for sure. It's, it's,

Speaker 2 I think that

Speaker 2 maybe you're, I know you're you're kind of you know where you're going with your UGC content in general because you have the experience. I think that we see a lot of customers being in two categories.

Speaker 2 Either they know kind of exactly what resonates and so on, and then uh you know AI UGC can out literally outperform. Um I would say most of our customers, they

Speaker 2 the reason they find value is not that that one video will outperform, but because they're able in the same amount of time, just like you said, in the same amount of time, they can produce more.

Speaker 2 the odds of one of these videos outperforming is just very high.

Speaker 2 And

Speaker 2 we like to think of it as

Speaker 2 reducing the time from idea to the best execution.

Speaker 2 And that's where AI UGC comes in.

Speaker 1 Yeah, do you have any types of games or genres or companies that are most benefiting from this type of creatives?

Speaker 2 Honestly, we've seen across the board, you know, Match Theory, RPG,

Speaker 2 like all sorts of just we started with hyper-casual for

Speaker 2 everybody there's where you know a lot of production is happening, they have a lot of iterations, a lot of uh small gameplay to test out. So we started with hyper casual.

Speaker 2 Um, we we haven't seen a category uh that is kind of not a good customer for us yet, because ultimately, and then and that's what I was mentioning, you know, we we started with AI UGC, but then we we kind of we added AI voiceover, then we added aspect ratio and so you think about all those

Speaker 2 workflows it's it every single category of gaming and by the way also non-gaming but every single category produces videos in all those aspect ratios and all those languages and so on so the pain is identical across the board and um and that's why we're we're kind of uh vertical agnostic yeah it's like obviously uh people now i mean not everybody but you're trying to actually get get inspired by things outside of gaming because everybody in games like copying themselves.

Speaker 1 So

Speaker 1 it's the same thing all over again.

Speaker 2 To the end. Yeah,

Speaker 1 fortunately or unfortunately, hard to say. But anyway, so how does that like the process on your end look like from the very beginning until you export the actual video?

Speaker 2 It's actually very straightforward. So we make the platform very simple.
You come to the platform with gameplay videos.

Speaker 2 you upload that to the platform, you select if you want AI voiceover videos, or

Speaker 1 finally we get to see this.

Speaker 2 We've been talking about it for so long. I want to see what this looks like.

Speaker 1 Yeah, look, so it's like, honestly,

Speaker 1 anything you can share with us,

Speaker 1 I mean, I know the platform, but not everybody does.

Speaker 2 Not everybody does. For sure.
Not yet. Not everybody yet.
Not yet.

Speaker 1 Not yet. Exactly.
Not yet.

Speaker 2 All right. So are you able to see my screen? Yep, yeah, yeah.
Works. All right, so I'm here on my demo account.
What I'm going to show you is I'm going to create a new batch.

Speaker 2 I'm going to create a new batch from scratch. So you can see the kind of

Speaker 2 stuff that works.

Speaker 2 And you can see the multiple aspect ratios we support. I'm going to go for, you know, let's say portrait and landscape video to keep it simple.
Yep.

Speaker 2 And so here I get to choose what do I want to do? Do I want to produce AI UGC videos or do I want to produce AI voiceover videos?

Speaker 2 And we're actually very excited about AI voiceover. It's a recent release.
And I think you're

Speaker 1 amazing. Alexie, do you do? Can you clone your own voice with Pool Day now? Or not yet?

Speaker 2 So no, no.

Speaker 2 For now, so we've partnered with 11 Labs. And so if you have your voice in 11 Labs,

Speaker 2 then the answer is yes.

Speaker 2 And we can narrators, because we're in 11 Labs. Yeah,

Speaker 2 I have my voice in 11 Labs. So yeah.
There you go.

Speaker 2 You'd go. And obviously it'll be only for your account and not for for others to be able to.

Speaker 1 Yeah, of course, yeah, yeah, yeah. I can sell my voice.
So, everybody who needs a Slovak accent, here we are.

Speaker 2 Does that mean I'm going to be able to record the podcast without you moving forward?

Speaker 2 Yes.

Speaker 1 Don't worry.

Speaker 1 I created actually an AI avatar of myself.

Speaker 2 Perfect. You can use that too in the platform.
You can upload it.

Speaker 1 Perfect. Yeah.
Even better.

Speaker 2 You can let us know when you need it, when it can happen. Perfect.
Yeah, absolutely. But essentially, yeah, you choose.

Speaker 2 And so the reason why we're so excited about AI VoiceOver, and I want to emphasize this, is,

Speaker 2 like I said, not all gaming companies use AI UGC or UGC as a whole.

Speaker 2 And AI VoiceOver, on the other hand, is used by, you know, quite literally almost every single company we work with or that we talk to even are using AI VoiceOver.

Speaker 2 And there's a lot of back and forth involved with AI VoiceOver when you do videos with 11 labs that involves aligning the script, rewriting the script.

Speaker 2 And so you kind of of juggle between multiple different tools and captions generation and so on. So we kind of bake that all in.

Speaker 1 Oh, thank God. Because what I now have to do, well,

Speaker 1 until this was released recently, I have

Speaker 1 English video. I need to upload it into 11 labs, then get all the localization, and then take that and then use either Capcat or whatever else to just put

Speaker 1 localized captions in there.

Speaker 2 And it's pain in the

Speaker 2 and that and then you have to do that for multiple, all the aspect ratios, all the gameplay. Oh, exactly.
Yeah.

Speaker 2 So we make that all in one workflow. So you edit essentially one video and then you get all your outputs generated.

Speaker 1 So,

Speaker 1 dear listeners, this just saved you, or that saved me, like two hours of work and manual work that I need to do. Seriously.

Speaker 1 I just did it last week. Elijah last week.
And also, like, the thing is,

Speaker 1 already that was super effective because back before,

Speaker 1 I still want to say back in the days, but it's not back, it's like before, let's say before, like, few months, years, yeah, before AI, yeah, basically, before

Speaker 1 it was like a company, you need to send that to someone, they transcribe this, they localize it, and then you need to find someone who actually speaks that language, and then just get

Speaker 1 that voiceover and then stitch it with the video, add captions. A

Speaker 1 lot of work.

Speaker 2 That's exactly right. And I'll give you an interesting stat.

Speaker 2 So we look at analytics inside of our company to make sure we know what our users are doing in the platform and how they're using the platform for improvement. And

Speaker 2 some of our most power users are spending between 30 and 40 hours per week on pool day. And so we asked them that that's full time, right? It's basically.

Speaker 2 And so we asked them, that's, you know, our goal is to make sure that you can actually save time.

Speaker 2 And it feels like if you're spending your whole week on pool day, maybe there's things that we can improve. And what they told us was,

Speaker 2 actually, no,

Speaker 2 the reason they're spending that time is that they typically would spend about 200 hours to produce the same output as the 30 or 40 hours.

Speaker 2 Oh, nice. That's why they shifted all of their usage or kind of hours in the day to pool day because they move.
you know, six to eight times faster than they used to.

Speaker 2 And all of a sudden, you get to test instead of a six months test to get to what you want to do yeah you get it in a month or a few weeks and uh yeah it's crazy for us to to see how much um companies are using it all right i hear so much good talk i want to see this

Speaker 2 so uh uh we have like i said ai actors ai uh voiceovers i'm going to select ai actors for

Speaker 2 the sake of this video. Yep.
And here we have a public catalog of actors. We have also customers using private actors when they don't want to share them with the rest of the world.

Speaker 2 I'm going to keep it simple. So Alicia is Alicia is real?

Speaker 2 Alicia is real. So how it works is every actor we have on the platform is a real person

Speaker 2 that we have a contract with that

Speaker 2 grants us the rights to use their likeness. And the reason we do this is that we work with some of the major gaming companies in the world.
They have legal teams that are absolutely

Speaker 2 fun to work with. Let's put it that way.

Speaker 2 And they're very thorough, rightfully so. They're very thorough about do they have the right to use the video or not.
And when you produce content with,

Speaker 2 let's say, mid-journey, it's trained on public data,

Speaker 2 which means you don't have the commercial rights to use that video. And there's a lot of problems.
And many companies do, and that's fine. But

Speaker 2 when companies companies are strict about legal requirements, we have to guarantee that they can run those videos commercially and never have a problem.

Speaker 2 And so we give them that indemnification that they can run those videos, they own the rights to the video and commercial rights, and not have any problems in the future. That's why we create people.

Speaker 1 Felix, it's the same way as I mentioned with when I create myself as an avatar, it's basically the same thing. You record yourself in different positions and then just kind of create yourself.

Speaker 1 I'm starting to actually get, thanks to the podcast and the popularity of our YouTube channel, like offers to

Speaker 1 sell my likeness to different tools for a certain amount of money. So

Speaker 1 this is how it works.

Speaker 2 Yeah.

Speaker 2 Yeah. It makes everyone happy.

Speaker 2 Clients are happy because they get legal rights. Actors are happy because they have a model in which they benefit from AI.
And

Speaker 2 both sides of this equation are actually satisfied with the output.

Speaker 2 So, what I'll do is, I'll select multiple actors, and you can see you can select up to six actors up there.

Speaker 2 What this means is we will produce just if I pause here, I selected two aspect ratios, I selected four actors, so that's eight videos right here. Yep.
Then, what I'll do is I will select

Speaker 2 the assets that I want to use, And typically that involves, you know, if you upload gameplay or product footage that you want to use.

Speaker 2 And what I like here is that you can actually chop up your content on pool day. You only do it once.
You don't have to redo it.

Speaker 2 So if you upload a gameplay of like 30 seconds, you can chop it up in multiple clips.

Speaker 2 And so I'll select a few clips here just for the example.

Speaker 1 Just for fun.

Speaker 2 I'd like you to talk about chopping and it's actual chopping gameplay.

Speaker 2 That's right. And we're professionals here, Felix.

Speaker 2 There we go.

Speaker 2 And I know when you write your script, so here's a really cool thing. And I believe, I don't know if Mate, you've seen this on the platform yet,

Speaker 2 but because this is brand new.

Speaker 1 Yeah, this is super new.

Speaker 2 Exclusive content you're getting there. So very cool.

Speaker 2 What you can do here is, so you can type your script. So let's say,

Speaker 2 hey guys, this is unbelievable, unbelievable, and you won't

Speaker 2 stop playing this game. Okay, that's like one hook I want to use.

Speaker 2 And the variation of a hook to add is very easy. All I do is add a hook.

Speaker 2 I want to add

Speaker 2 maybe another hook to try, hey ladies. I've got a secret for you.

Speaker 2 And you want to hear me out.

Speaker 2 All right, so what I've done here is the actors that I've selected, all of the actors that I've selected, will all show

Speaker 2 and say those words.

Speaker 2 And what you see here, you see this 35% used, that shows you for the clip that I'm writing for,

Speaker 2 my audio is only a third of the clip.

Speaker 2 And if my scene is six seconds long, and my hook is only two seconds long,

Speaker 2 then it tells you either you're going to lose a portion of the clip or you should add more words to your hook.

Speaker 1 This is awesome, yeah. This is very new.

Speaker 2 This is great. Yeah,

Speaker 2 it says we use it internally. We absolutely love it.

Speaker 2 We used it before releasing to customers. And we still have some cool features that are going to be added.

Speaker 2 Nice. So, but yeah, that saves a bunch of back and forth.
So

Speaker 2 you write your hook, you write your base. So your base can be,

Speaker 2 you know, whatever, let's say this is

Speaker 2 an awesome game that allows you to

Speaker 2 play with your friends, challenge your enemies,

Speaker 1 and

Speaker 2 then show off production download, for example.

Speaker 2 And so, and again, I can add multiple CTAs, I can continue adding hooks, so on and so forth.

Speaker 2 And then

Speaker 2 the last part.

Speaker 2 So here I have my

Speaker 2 kind of my script written out. I have my gameplay.
And then what I'll do in the video editor, what I can do is I can actually edit one video here.

Speaker 2 You know, I'm not going to show you all the features of the video editor, but essentially, you know, if I wanted to create a split screen, I can put my actor here,

Speaker 2 maybe move out the gameplay to the bottom part. What I like to do always is I like to make it a little smaller and I like to

Speaker 2 use a little background blur effect here

Speaker 2 to make it fancy. And so

Speaker 2 what I can do in the video editor is really there's multiple issues, but the core principles are I edit one video with a WeezyWig interface. What you see is what you get.

Speaker 2 And in that one video, from that one video, I will produce all of my videos with all the combinations. I have my live preview instantly.
You never have to wait for the preview to load.

Speaker 2 So as soon as you start you know you write your script you get the editing you can see your video you can see exactly how it's gonna look and

Speaker 2 we make sure that you can split the video into multiple different jump cuts and make sure you can align content to the script very easily and so what happens is for example if i have um

Speaker 2 one concept that's actually unique is the timeline is word by word and not seconds by seconds. Yes.

Speaker 2 Which means you can actually, anytime any actor, regardless of the speed or any voice, regardless of the speed that they're speaking at, they, you know, whenever they say a certain word, for example,

Speaker 2 challenge, what I can do is I can split my tracks at this word whenever any actor says challenge, and I can configure things differently here. So maybe challenge, I go full screen.
for the actor

Speaker 2 and maybe I want you know the the captions whenever they say,

Speaker 2 whenever they say challenge, I want to make sure that, you know, the captions go up top. And I want to make sure that

Speaker 2 my captions are maybe like super big. Right.
I'll do something like this.

Speaker 2 And all of a sudden, I edited one video.

Speaker 2 And

Speaker 2 let me make sure the captions are up top always.

Speaker 2 And

Speaker 2 whenever I edit one video, I actually get all of the output all at once. There you go.
Yeah.

Speaker 2 Felix, you look like it. I'm blown away.
Yeah. I don't work on the UA side, but Jesus, this is cool.

Speaker 1 Well, the thing is, what people don't realize is that

Speaker 1 it doesn't really remove the motion designers. It helps to speed up the production heavily.
Plus, a UA manager like myself in the middle of the night can go like, hey, I have this idea.

Speaker 1 Let's just, let's just work on it.

Speaker 1 And that's what I did basically when I was talking about the pool day and the AI stuff before.

Speaker 1 And then just produce creatives and test them out before my most designers wake up.

Speaker 2 I need to see this. Come on.
Can you play a couple of these? Yeah. So,

Speaker 2 those are not generated yet. Those are previews.
When they're generated, it takes about three to five minutes to generate the batch.

Speaker 2 But you can see all the previews. You can see, you know,

Speaker 2 let's generate it. Yeah, let's do it.
Let's do it.

Speaker 2 like a kid you are like a kid yeah yeah yeah

Speaker 2 of course generate so we'll see the results in about five minutes or less yeah and all the so you can see here i produced eight videos in you know however long it took me maybe a minute or two and then five minutes per generation yeah and i'll see the result once they're here yeah yeah we can we can discuss

Speaker 1 and then they're done yeah like yay no but yeah we can't we can definitely do that but we can we can talk about like any types of like success stories that you you might you you can share uh with us and with uh with the rest of the uh the listeners because this is insane this is insane i'm glad you love it i uh

Speaker 2 yeah for sure we we many success stories we can share many clients we're under nda because we work with um obviously yeah yeah of course companies and big companies and especially whenever it's ai related they want to often protect their yeah i i know i know how it goes like bigger the company like bigger the legal team and then like more more fun like I said, like, more fun.

Speaker 2 Exactly. With the

Speaker 2 you said it's mainly our, you said it was like clients across hyper-cachial, hybrid casual, but then all genres, all of the genres, all of the genres, all genres, yeah, all of them, yeah, yeah.

Speaker 2 We've seen it across the board. Um,

Speaker 2 and um, and so a couple of you know, examples. Um, at Tap Nation, for example, gaming company, yep,

Speaker 2 they um, so they they produced

Speaker 2 um

Speaker 2 roughly they produced 300 variations, 400 variations of videos. And they,

Speaker 2 we noticed a few things in their variations, but there is a 9x delta.

Speaker 2 It's a figure we see across the board, like most customers, between 7x and 10x delta. Sorry, 7x and 9x delta, between

Speaker 2 the worst creative and the best creative of a given variation.

Speaker 2 And

Speaker 2 that's crazy.

Speaker 1 Felix is calculating. What does that even mean?

Speaker 2 I'm like Julia Roberts, right? Like, I'm just like, you know, the math meme, but I'm just like, this is the first time I've seen something in UA where I'm like, holy shit, I could do this.

Speaker 2 Yeah, yeah, you can use it. Yeah, yeah, yeah, yeah, yeah.

Speaker 2 We have customers who are UA teams, we have customers who are video editors. And so we make sure that UA teams can also edit

Speaker 2 or can also produce videos, because oftentimes the video editing team is the bottleneck. Through no fault of their own, it takes time to edit videos.
And so,

Speaker 2 you know,

Speaker 2 that's one example when they produce variations, change the hook, uh, and change the actor, you get like meaningful uh du uh variance on the performance.

Speaker 1 Um Felix, I'm using this and my my motion design team, like my creative team is using it as well.

Speaker 1 It's just it's just, you know, it's slightly different use case, but I, you know, I don't need to wait for anyone and they don't need to wait for me until I say anything. So

Speaker 2 exactly. And oftentimes a UA manager will want to make like some quick, they have a quick idea.
It's like, let me just get in, you know,

Speaker 2 generate my video. And with the most common use case is actually so, video editors using the platform they produce videos, they spend time, motion designers and so on, spend time building cool videos.

Speaker 2 And then the UA team comes in and they can duplicate their video and tweak it.

Speaker 2 So if they want to use an existing video and just say, hey, I just want to change the sentence and maybe just the actor because I have a specific campaign, you know, by the time you go to Trello or Asana and make this request, like you would get your videos ready on time, right?

Speaker 2 So it's, and you don't add bottleneck to you you don't add workload to the video editing team. So that's oftentimes how it's used.

Speaker 1 I can tell you the use case here. So I saw my team produced one gameplay video, which was a big board for Merge Game.
And I was like, look, this is great, but I can see

Speaker 1 people talking about this. And

Speaker 1 immediately I can see like a few variations of it without even them needing to do anything. So I took the videos that were ready, added five different people, and then

Speaker 1 into the campaigns.

Speaker 2 There you go. Exactly.
So that's that's that's a common use case. We have, you know, a company like voodoo has most likely 30, 35 people on the platform.
Like there's there's many different

Speaker 2 use cases, but oftentimes what we see is

Speaker 2 a motion designer will build a great or marketing artist or creative person will produce a great initial starting point.

Speaker 2 But then they don't have time often to actually produce those variations and so on. And so you start with a great starting point.
You use Pool Day to quickly prototype and quickly generate variations.

Speaker 2 And then that gives back time to the video editing team to actually spend more time on ideation. So to research competitors, research trends, to actually build a higher quality initial build.

Speaker 2 And they can then, once they quickly prototype, they can see what is most promising. in terms of concept.

Speaker 2 And then they can spend more time on that concept to actually polish it and to make it really unique and to make it, you know, just an advanced editor that a UA person wouldn't necessarily do or be able to do.

Speaker 2 And those are use cases that we see

Speaker 2 across the board.

Speaker 1 Well, look, so the thing is,

Speaker 1 what's now happening on the UA side, the skills that were important a few years ago, where you just had to do SQL and do a lot of work with

Speaker 1 numbers, which you still have to do, but it's shifting towards more

Speaker 1 creative and creative production. So the UA managers these days,

Speaker 1 it's just, it's mandatory. Like when we talk about

Speaker 1 different Forex games and different cores in the games, like for UA people now, they need to be able to be very independent and create videos.

Speaker 1 Because it's, again, it's about volume. on Facebook, TikTok,

Speaker 1 everywhere it's about volume.

Speaker 1 And if you don't have the volume and you still need to wait, like make excuses, oh, well, you know, it's really slow, all my, you need to leverage the tools and that's like this is it like this is like 2025 volume and you a managers need to be able to create videos by themselves if you don't know how to do it you are already two and a half steps behind

Speaker 2 basically UA managers used to be like math wizards right and really good at math and now they just need to be creative so like that's the big shift that's the big shift of course

Speaker 1 yeah because everything is about creatives I mean

Speaker 1 we were talking about the creative trends. Oh, there you go.

Speaker 2 Yes, we have videos. We have videos.
It's a cooking show.

Speaker 2 Yeah, but like the thing is,

Speaker 2 yeah, that's the thing.

Speaker 2 We didn't really need one of those videos so you can see.

Speaker 1 Yeah, download.

Speaker 3 Hey, ladies, I've got a secret for you, and you have to hear me out. This is an awesome game that allows you to play with your friends, challenge your enemies, and win.

Speaker 3 Download now and thank me later. This is an awesome game that allows you to play with your friends, challenge your enemies, and win.
Download now and thank me later.

Speaker 2 So, here, this is a very basic one. And, you know, in just a matter of minutes, I was able to get that done.
Multiple variations, multiple aspect ratios. Yeah.
So,

Speaker 2 you know,

Speaker 2 once you go from there, so everyone could be a century games. Like, you can have the same upput.

Speaker 1 No, well, let's not go that

Speaker 1 far. If you want to be the century games, you need to have your own engine to actually produce creatives.
But yes,

Speaker 1 everyone can get closer to them, a little bit closer to them.

Speaker 1 So, okay.

Speaker 1 This is the insane part. But

Speaker 1 what is really important, like, what's next? What's next with Pool Day?

Speaker 1 What are you going to implement? What kind of next features? And in terms of the whole creative direction,

Speaker 1 what do you think is going to happen?

Speaker 2 Also, well, quite a few things. So we're becoming the all-in-one platform, right? We started with AI UGC, then added variations, then AI voiceovers, aspect ratios, localization.

Speaker 2 So we're becoming the go-to. The next steps for us are really around.
So one is

Speaker 2 third-party modules. So we want to make sure we can integrate, you know, if you think about

Speaker 2 Sora or Kling or, you know,

Speaker 2 these, so

Speaker 2 that's an immediate next step.

Speaker 2 But third-party modules can also be, you know, start to integrate GIFs or more interestingly, your analytics from your MMP to see directly in Pool Day what videos work, not work, so you can quickly get the context you need.

Speaker 2 And so we're partnering with

Speaker 2 the major MMPs out there to make sure that you can actually surface the most interesting insights from the videos. So that's

Speaker 2 our immediate next step, third-party module.

Speaker 2 And we want to continue investing in our video editor and so on. But

Speaker 2 ultimately, for us,

Speaker 2 we're realizing we're we're becoming a design system for videos.

Speaker 2 And what I mean by that is, if you're familiar with Figma and what they did for web design,

Speaker 2 we are,

Speaker 2 you know, one thing I love about Figma, you what they revolutionized was you design a button in Figma once and

Speaker 2 you use it 26 times across your website. If one day you decide to change the color of the button, you just change it once in Figma, it's applied everywhere on your website.

Speaker 2 For video, there's no such thing, right? So we're helping break down a video into individual components.

Speaker 2 And a great example of that is we have a customer, I can't name it, but it's a public company in the

Speaker 2 gambling gaming space. Okay.
And fair enough.

Speaker 2 Sounds like a big one from Israel, but I don't know.

Speaker 2 That's me saying, not you saying. Yeah, I'm almost.

Speaker 2 No comment on the actual comments. Of course,

Speaker 2 people can figure that out. And so they have, at any given time, they have about two to three hundred videos running at once.
again languages aspirations and so on So you get there quick

Speaker 2 and every month or so they have to update the legal disclaimer at the end of the videos Yeah

Speaker 2 because the new a new local a new law and new whatever yeah

Speaker 2 the next month marketing decides that the logo should be different and what do they have to do they have to go in the like each video download the video edit adjust maybe they want to try a different you know so so they go one by one versus with pool day already what they do is you have an end card.

Speaker 2 If you want to change your end card and regenerate the entire batch, it takes you two seconds.

Speaker 2 And so

Speaker 2 as we're progressing, we're becoming the design system or the system of record for companies to actually have a source of truth for their videos where we break down the videos in individual components and we make sure that all of your workflow, kind of like what Salesforce did for sales teams.

Speaker 2 or HubSpot did for sales teams. Yep.
We're becoming for video. So we like to think of ourselves as a VRM, a video relationship management.

Speaker 2 Nice. We break that down into many different components and we help you be a lot more efficient.
And the more you use it, the more efficient you are for your next steps.

Speaker 2 So that's that's sort of what we have on the roadmap. So basically the video editors can have a pool day, hence the name.

Speaker 2 They can spend their day in the pool. Is that what the name is from?

Speaker 2 I love that you asked the question.

Speaker 2 We have a formal answer and then the real answer. So

Speaker 2 the formal answer is we want to help you

Speaker 2 not drown in shitty creatives. And

Speaker 2 that's where, you know, Pool Day,

Speaker 2 we're the creative lifeguards. And if anyone has seen us at conferences, we're dressed as lifeguards for a reason.

Speaker 2 That's the formal explanation. The real explanation is:

Speaker 2 my co-founder and I actually are big on, or we used to play a lot on Counter-Strike on CS at the time. And my favorite map is Pool Day.
So, you know, we're very big on the map.

Speaker 2 That's where we come from.

Speaker 1 nice oh my god so dear listeners you you got you got all of this in interesting information from falix uh we were able to create eight different videos during the recording and that was just like the basic one can you show me can you show me one more like i just want to see the second one just so i can see the different actors just you showed one actor i just want to see one more oh yeah

Speaker 2 Sorry, Mash, I interrupted you, but I was like, don't worry, don't worry. It's okay.

Speaker 1 It's okay.

Speaker 2 I'm a bit like, whoa.

Speaker 1 you can, yeah, you can have

Speaker 3 unbelievable, and you won't stop playing this game. This is an awesome game that allows you to play with your friends, challenge your enemies, and win.
Download now, and thank me later.

Speaker 2 She could easily speak German as well, right? Like, that's completely fine. Oh, yes,

Speaker 2 wow,

Speaker 1 and that's so, yeah, it's like fans in

Speaker 1 and think. Oh, this is great.
So, you can you can really

Speaker 1 explore multiple variations,

Speaker 1 scale the video production in minutes, basically, like

Speaker 1 in a few clicks, which is great. So I love it.

Speaker 1 Alex, oh, this was great. Thank you very much for coming.
I'm blown away.

Speaker 2 Yeah, no, you're not.

Speaker 2 Absolutely.

Speaker 2 Because I'm like, I can do the game now because I could just render and pool day with videos and then I could just like see if... That's quite cool.
Play around. Yeah, play around.

Speaker 2 Yeah, sorry.

Speaker 1 Sorry. Go ahead.

Speaker 2 Oh, sorry. I was just going to comment.
We

Speaker 2 there's two things that we see based on your comments. So the first is that we like to say internally, if you can write an email, you can generate videos with cool date.
I should write an email.

Speaker 2 Exactly.

Speaker 2 So

Speaker 2 you can certainly be a customer. And

Speaker 2 the second is we see, I like how you thought about it:

Speaker 2 you can start producing games.

Speaker 2 We actually see, and I think I saw you, Mate

Speaker 2 posted about this earlier, but we see customers who actually produce creatives before they produce the game.

Speaker 2 That's how I was thinking. I was like, if you have an idea for a game, you could just make the ads and see if it converts.
If it doesn't convert, you don't make the game.

Speaker 2 That's exactly right.

Speaker 2 And so we have two types of, we have customers who produce, they have a game and they want to test a gameplay mechanic. And they see if it resonates.

Speaker 2 And so they produce a lot of creatives and then test it out.

Speaker 2 And

Speaker 2 the second is

Speaker 2 categories: they don't have the game yet, and they want to try out different concepts to know where they should dig.

Speaker 2 And so, we call this TikTok Market Fit or Creative Market Fit, which is essentially you don't have a product yet, and you want to see what resonates the most.

Speaker 2 You won't get any retention or post-install metrics from that,

Speaker 2 but you will get a good idea for what's appealing and what's resonating, what gets the attention of potential users.

Speaker 2 And then that gives you the ability to justify why you want to spend more time on production of that particular game. Nice.

Speaker 2 That's

Speaker 1 yeah. Felix is blown away.
I mean, I know the platform, so I know what I'm getting, and it's super efficient. So, where can listeners

Speaker 1 approach you, except the pool.ai, which is going to be in the show notes, obviously? Yeah.

Speaker 1 How can they reach you?

Speaker 2 I'm going to sign up. I'm going to sign up.

Speaker 2 Yeah, this is, I can write emails.

Speaker 2 There you go.

Speaker 2 We actually cooked up something special for your audience. So

Speaker 2 we have a special email, gamers at pool day.ai that we created specifically for you guys. Awesome.
And we're going to grant a 50%

Speaker 2 preferred pricing for the first three months for anyone that signs up before the start of GDC, which is March 17th.

Speaker 1 Nice. Okay.
So

Speaker 1 we have a month

Speaker 1 for

Speaker 1 you guys.

Speaker 2 Hurry up.

Speaker 1 Hurry up. This is actually

Speaker 2 gamers at. going to sign up.
I'm going to sign up. Gamers app like that.ai.

Speaker 1 It's going to be in the show notes. Hurry up, sign up.
It's 50%, guys. Like, this is insane.
This is ridiculous.

Speaker 2 We want to make it special. So, yeah, just email us at gamers at pool day.ai

Speaker 2 and we will make it happen for you. Email will be in the show notes as well.
Absolutely.

Speaker 1 Alex, thank you very much again for coming. This was awesome.
Thank you.

Speaker 2 Thanks so much. Blown away.
It's amazing.