Revolutionizing Video Production & AI UGC with Poolday.AI

It's 50%, guys, like this is ridiculous. We want to make it special.
So, yeah, just email us at gamers at poolday.ai, and we will make it happen for you. Email will be in the show notes as well.
Absolutely. Popular reward at UA channels like Misplay, Almedia.
Then we have TopJoy, MyUp3, Adjo, a lot of them actually. Felix Shacka bringing the insight we're rocking those vibes till the early daylight Matei UA master eyes on the prize tracking data through the cyberspace skies Felix acts colors like a wizard in disguise

Jackups craft the realms lift us to the highs

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Click it fast don't delay. Welcome.
Hello, hello, hello, everybody. Welcome gamers, marketers.
This is another episode of Two and a Half Gamers. And today we're diving into the very interesting topic about AI, video, AI UGC, video editing, and all of the fun stuff around creatives.
And today we have Alexei from Pool Day. But before we start, oh, something dropped in my room anyway.
So my name is Mati Lancharic. I'm Felix Proberg.
And we are your hosts. So Alexi, welcome.
Can you introduce yourself, please, and the company? We know each other for a long time, but still, our dear listeners most probably know. So please.
Awesome. Thank you for having me.
I'm Alex. I'm the founder and CEO of PoolDay.
I've been in the gaming and marketing tech industry for a north of a decade, based in San Francisco, and we're passionate about helping marketers create content more efficiently and just scale their production and overall their success through video automation. So, okay.
So let's take a step back and go to where are you coming from and how did you even start? So can you tell us a little bit more about the Pool Day AI and what kind of inspired you to start the whole company? Well, thank you for having me. I'm really excited.
I'm Alex. I'm the co-founder and CEO of Pool Day.
I've been in the gaming industry for north of a decade now, marketing tech and gaming industry for north of a decade. I'm really excited about what we do at Pool Day.
So at Pool Day, we help marketers create videos and variations fast using AI, whether it's AI UGC or AI voiceovers, translating to multiple different languages, building for aspect ratios. We are helping any UA team or creative team produce faster so they can either scale up their production or they can spend more time on ideation before they actually produce.
Perfect. Thank you very much.
Let's dive in. Nice.
Okay. I started working with, let's call it AIUGC.
I'm not sure if that's a proper naming for it, but let's say AI UGC is for AI people, which still feels a little bit offensive. But anyway, so I started using this tool called Synthesia back in the days, but back in the days being like three years ago when it wasn't really that popular and now the AI is basically everywhere.
So that's amazing. But what are you doing at the moment in terms of the AI and where the company is and the whole tool? Because I know you started with AI before and now what's the current situation? Yeah, we did start with AIUGC being a full focus because that's where a lot of the pain is associated.
You have to reach out to problem creators. They're on vacation.
They send you a video that's not respecting what you're trying to do. And overall, it's very hard to prototype or A-B test content when you're producing with real humans.
And so that's where we started. But what we realized very quickly was that our customers, first of all, our customers didn't have 100% of their production on AI UGC.
And we wanted to make sure that we helped them with 100% of their video production, not just 20%, 30%, 40%. So that was the first kind of insight.
The second insight we had was whenever they had the AIUGC video, there's actually a lot more that goes into it. Variations, iterations, you know, tweaking, editing.
And we kind of solved the problem and then created four more problems. When you edit five videos with creators, your pipeline is, it's painful, but it's easy to manage.
All of a sudden, you can start doing a lot of videos. Now you have a lot of problems.
You have to search through your videos to know which one is which. You have to deploy them.
You have to keep track of which one you've tested, what you've tested. There's a lot of underlying problems.
And so we realized that we're very excited about helping the end-to-end journey. And that's why we started with AI UGC, then added every feature we could, and we're keeping that pace to make sure that the entire production is easy.

What I mean by that is aspect ratio, for example, to not have to re-edit the videos for multiple aspect ratios.

Localization, if you want to translate a video from one language to the other, the variations are very, very easy to do,

whether you're a video editor or a UA manager with no video editing experience.

That's me.

That's me.

I mean, you're a great client.

We're happy to have you on the platform.

It's certainly what we see across the board.

Yeah, because it's true that when I use Pool Day or use Pool Day for different videos for the UA, it's overwhelming.

If I export 10 different videos, I need to test them.

But I remember you were quite vocal about testing hundreds of videos.

It's easier said than done. Yeah.
So how does that translate into a good proper testing methodology? You said you have your own studio as well. And how do you see this kind of testing process in your case and also in the case of the clients that you have? Yeah.
And actually, we share common traits with our customers. But whenever our customers start producing a lot of different videos, we know that they went through a mindset shift.
In the past, I would say five years ago, they wanted to reach statistical significance on every creative. And it makes sense.
If you're spending 10 grand on a video, not on the UA budget, on the production, you certainly want to make sure you reach statistical significance. You're like, we're going to learn from that video.
Whether it performs or not, you want to learn from it. When cost of production goes down, all of a sudden you can actually afford to not reach statistical significance and let the marketing channel figure it out and and so we both you know my studio separately and our customers actually just deploy a lot of different videos and we don't wait for statistical significance on the each creative we wait for a few emerging creatives to scale up and what will happen is maybe only three out of 20 will actually scale up.
But that doesn't matter because it's really cheap to produce all of them, right? Exactly. Exactly.
And that's why we're really focused on helping our customers get there and realize, hey, it's not about justifying the spend for every video. If a video is between, we have customers paying between $5 per video to $30 a video, right? Even at $30 a video, you don't have to spend tens of thousands of dollars on UA.
It's fine if that video doesn't scale. And it's fine if it only gets a dollar of spend and it gets killed.
As long as that helps you find the great variation that will help you find winners find winners. Because people, and I'm very glad you mentioned that because I see that also on my side in terms of the UA, these days, the volume is really, really important.
It's not only about the quality and maybe different concepts, but the volume of those concepts is important. And I see and feel that as soon as I refresh creatives on every two days or maybe even three times a week or sometimes four times, we could just add the new creatives in, the campaigns pick up the performance.
And exactly, I add 10 videos, which if I did this like a few years ago, it would be just crazy. A, crazy expensive.
B, crazy because like I wouldn't get any spent on all of the videos, but now it doesn't matter. Exactly.
Because it's only either it works or it doesn't. There's nothing in between.
Exactly. And you can squeeze out performance like iteration.
We have a customer, I can't name that customer, we have a customer who produced 400 and something videos, or iterations rather, on one given concept. And when I tell that to people, they're like, oh, it's so hard to produce, it's so hard to...
But if you think about it, 400 videos, if you produce 10 concepts, and then you add 10 hooks you want to try, right? Already, that's 100 videos. Yeah, exactly.
And then if you produce with, let's say, if you want to do AI voiceover video, which we've now released, you want to try like three different voices. That's 300 videos.
Yeah. It actually, it goes very quick.
People don't realize how quick it can go. And it's certainly something that has truly evolved versus a few years ago.
I was a bit curious because I'm not a UA person, right? Obviously. Yeah.
I'm here for the looks, right? I'm mostly here because we have listeners that are maybe not as well versed in UA. so yeah a studio a gaming studio let's say like how many videos were they typically running three years ago if they're spending let's say five million a month on ua like how many videos were they running and how many videos can they run potentially today if they use like a pool day i'm gonna say that most often what we've seen from a few years ago is the ballpark is at that level of spend between 50 and maybe 100 videos a month.
And now we see that answer being true for studios spending 100K a month. but also we're seeing I want to say I'm looking for the biggest customer I think they're producing about 1.5 thousand per week videos which is insane it's huge but people don't realize it can be just like you said, it's a small change.
It's a different hook. It's a different messaging.
It's a different voiceover. Suddenly there you have translations and then it's all the videos at the end.
And Felix, we discussed this with Jakob as well on the previous episodes that I have. Well, I used actually, actually pulled for that Pocket Necromancer video as well.
So I used AI to build that video, which took me really like 20 minutes. And then I added a few small tweaks that improved the performance.
And then I added two different, not two, two or five different actors. And suddenly from one concept, you have 10 or 15 videos.
And from that, those different actors, only one was performing really well. So then you start to branch out.
Thing is, a year ago, this would be really expensive. Now it's not that expensive.
So So it's really affordable with AI. Not only AI actors, but also AI in general.
How expensive would it be and how expensive is it now? Well, now you can have the videos in like, I'll expand it like a few dollars, like 10, 20, 30 dollars. A year ago, it was like it was like 100 200 500 that's the cheap or low end or very low end of the of the actual production cost 300 you'd probably be very happy at the time you'd probably be very happy with a 300 yeah exactly it's more close like 1000 and and plus.
You have then... You remember Real Short and

all these short drama episodes?

They produced one video

for like $10,000 or something because

of the actors. You had to shoot it on the

street or whatever else.

Scripts. People don't realize

there's so much work

behind all of this.

You bring up an

interesting point.

Clients are asking us, should we stop working with content creators? Or what they ask is, is the AI UGC outperforming real humans? And it's actually a really interesting topic because I don't think it outperforms humans. If you're looking at a one-to-one comparison, it's you're producing one video with a human, one video with an AI actor.
It's not statistically, it won't outperform. Like that's, that's not where the value lies.
Yeah. But I've seen in, in one, in a few of my campaigns, like AI, UGC actually outperformed the, for sure Because you didn't produce just one and one, right? So you leveraged AI actors to produce more variations and then through that find a winner that outperformed.
Not really, Alex. Because I used the TikTok creative challenge and used all of the creators that were producing videos for me.
So then, since you can't use it outside of TikTok, I took AI avatar, replicated exactly the same video, just flipped the person, performed better. Wow.
On TikTok. So yeah, the thing is, that's the step one.
Step two, the volume. So you have that end volume.
So in general, it outperforms, obviously, because you have higher chances of getting better results. And it's also easier because I'm talking to a few companies that are also producing UGC videos because they have 200 people in their catalog.
And I was talking to my team. I was like, look, guys, so we have these few companies that we can leverage.
And they're like, yeah, but you need weeks of planning to do that. And we work in a very interesting way with the team.
So I have a few ideas like, hey, guys, let's work on this. And it's usually like one day to another, like in the middle of nothing.
Hey, this is my let's try to do it in with full day i was like hey so actually in the middle of the day they wake up

and like hey so i can i can actually produce this easily but real people you need a lot of planning

which is obviously i don't say you know like i will stop doing it it's just another creative

production stream so like you have multiple of these because you need multiple different concepts

Thank you. I don't say, you know, like I will stop doing it.
It's just another creative production stream. So like you have multiple of these because you need multiple different concepts, not only UGC, not only AI, but also actual gameplay and all of the different things.
Yeah, for sure. I think that maybe you're, I know you're kind of, you know where you're going with your UGC content in general because you have the experience.
I think that we see a lot of customers being in two categories. Either they know kind of exactly what resonates and so on.
And then, you know, AI UGC can literally outperform. I would say most of our customers they the reason they find value is not that that one video

will outperform but because they're able

in the same amount of time just like you said in the same

amount of time, just like you said, in the same amount of time, they can produce more. The odds of one of these videos outperforming is just very high.
And we like to think of it as, you know, reducing the time from idea to the best execution. Yeah.
And that's where AI UGC comes in. Yeah.
Do you have any types of games or genres or companies that are most benefiting from this type of creatives? Honestly, we've seen across the board, you know, Match 3, RPG. Yeah.
Like all sorts of... We started with hyper casual for, for everybody.
It's everybody. It's, it's where, you know, a lot of production is happening.
They have a lot of iterations, a lot of, uh, well game play to test out. So we started with hyper casual.
Um, we, we haven't seen a category, uh, that is kind of not a good customer for us yet. Cause ultimately, and that, and that's what I was mentioning, AI UGC, but then we added AI voiceover, then we added aspect ratio.
And so if you think about all those workflows, it's every single category of gaming, and by the way, also non-gaming, but every single category produces videos in all those aspect ratios and all those languages and so on so the pain is identical across the board and um and that's why we're we're kind of vertical agnostic yeah it's like obviously people now i mean not everybody but you're trying to actually get inspired by things outside of gaming because everybody in games like copying themselves so it's

it's the same thing all over again to the end yeah fortunately or unfortunately hard to say

uh but anyway so how does that like the process on your end look like from the very beginning until you export the the actual video um it's actually very straightforward so we make the platform very simple. You come to the platform with gameplay videos.
You upload that to the platform. You select if you want AI voiceover videos.
Can you show us? Can you show us? We get to see these. We've been talking about it for so long.
I want to see what this looks like. Yeah, look.
So it's like, honestly, anything you can share with us. I mean, I know the platform, but not everybody does.
Not everybody does. For sure.
Not yet. Not everybody yet.
Not yet. Not yet.
Exactly. Not yet.
All right. So are you able to see my screen? Yep.
Yeah. Works.
All right. So I'm here on my demo account.
What I'm going to show you is I'm going to create a new batch.

I'm going to create a new batch from scratch so you can see the kind of...

Yes. Yeah, perfect.

And you can see the multiple aspect ratios we support.

I'm going to go for, you know, let's say portrait and landscape video to keep it simple.

Yeah.

And so here I get to choose what do I want to do?

Do I want to produce AI UGC videos or do I want to produce AI voiceover videos?

And we're actually very excited about AI voiceover.

It's a recent release.

It's amazing.

Alex, can you clone your own voice with Pool Day now?

Or not yet?

So we've partnered with 11 Labs.

And so if you have your voice in 11 Labs, then the answer is yes. Awesome.
So we can be narrators because we're in 11 Labs. Yeah, I have my voice in 11 Labs.
So yeah. There you go.
If you put your voice on the platform, you're good to go. Obviously, it'll be only for your account and not for others.
Yeah, of course. Yeah, yeah, yeah.
I can sell my voice. So everybody who needs a Slovak accent, here we are.

Does that mean I'm going to be able to record the podcast without you moving forward?

Yes.

Don't worry.

I created actually an AI avatar of myself.

Perfect.

You can use that too in your platform.

You can upload it.

Perfect.

Oh, even better.

You can let us know when we need it, when we can have it.

Perfect.

Yeah, absolutely.

But essentially, yeah, you choose.

And so the reason why we're so excited about AI VoiceOver,

and I want to emphasize this is, like I said,

not all gaming companies use AI UGC or UGC as a whole.

And AI VoiceOver, on the other hand, is used by quite literally almost every single company we work with or that we talk to even are using AI voiceover. And there's a lot of back and forth involved with AI voiceover when you do videos with 11 Labs.
That involves aligning the script, rewriting the script. And so you kind of juggle between multiple different tools and captions generation and so on.
So we kind of baked that all in.

Oh, thank God.

Because what I now have to do, well, until this was released recently, I have, let's

say, English video.

I need to upload it into 11 Labs, then get all the localization and then take that and

then use either CapCut or whatever else to just put localized captions in there. And that's a pain in the ass.
Yeah, that's exactly right. It's really painful.
And then you have to do that for multiple, all the aspect ratios, all the gameplays. Exactly, yeah.
So we bake that all in one workflow. So you edit, it's definitely one video video and then you get all your outputs generated.

So dear listeners,

this just saved you

or that saved me

like two hours of work

and manual work

that I need to do.

Seriously.

I just,

I just did it last week.

I liked it last week.

And also like the thing is

already that was

super effective

because back

before, I still want to say back in the days, but it's not back. It's like before.
Let's say before, like a few months, years. Before AI.
Yeah, basically before AI. It was like a company, you need to send that to someone.
They transcribe this, they localize it, and then you need to find someone who actually speaks that language

and then just get that voiceover and then stitch it with the video, add captions. A lot of work.
That's exactly right. And I'll give you an interesting stat.
So we have analytics inside of our company to make sure we know what our users are doing in the platform and how they're using the platform for improvement. And some of our most power users are spending between 30 and 40 hours per week on pool day.
And so we asked them that that's full time, right? It's basically all. And so we asked them, our goal is to make sure that you can actually save time.
And it feels like if you're spending your whole week on pool day, maybe there's things that we can improve. And what they told them was, actually, no.
The reason they're spending that time is that they typically would spend about 200 hours to produce the same output as the 30 or 40 hours. Yeah, so nice.
That's why they shifted all of their usage to our hours in a day to pool day because they move six to eight times faster than they used to. and all of a sudden you get to test kind of hours in the day to pool day because they move you know six to eight times

faster than they used to and all of a sudden you get to test instead of a six months test to get to what you want to do yeah you get it in a month or a few weeks and uh yeah it's crazy for us to to see how much um companies are using it all right i hear so much good talk i want to see this.

I'm showing.

Yeah.

So,

we have,

like I said,

actors,

AI. companies are using it all right i hear so much good talk i want to see this we have like i said a actors ai voiceovers i'm going to select ai actors for the sake of this video yep and here we have a public catalog of actors we have also customers using private actors when they don't want to share them with uh the rest the world.
I'm going to keep it simple. So Alicia is real? Alicia is real.
So how it works is every actor we have on the platform is a real person that we have a contract with that grants us the rights to use their likeness. And the reason we do this is that we work with some of the major gaming companies

in the world. They have legal teams that are absolutely fun to work with.
Let's put it that way. They're very thorough, rightfully so.
They're very thorough about do they have the right to use the video or not. And when you produce content with, let's say, MidJourney, it's trained on public data, which means you don't have the commercial rights to use that video.
And there's a lot of problems. And many companies do, and it's fine.
But when companies are strict about legal requirements, we have to guarantee that they can run those videos commercially and never have a problem. And so we give them that indemnification that they can run those videos.
They own the rights to the video and commercial rights and not have any problems in the future. That's why we're real people.
It's the same way as I mentioned, when I create myself as an avatar, It's basically the same thing. You record yourself in different positions and then just kind of create yourself.
I'm starting to actually get, thanks to the podcast and the popularity of our YouTube channel, offers to sell my likeness to different tools, a certain amount of money. So this is how it works.
Yeah. Yeah.
It makes everyone happy. Clients are happy because they get legal rights.
Actors are happy because they have a model in which they benefit from AI. And both sides of this equation are actually satisfied with the output.
Yep.

So what I'll do is I'll select multiple actors,

and you can see, you know, you can select up to six actors up there.

What this means is we will produce, just if I pass here,

I select the two aspect ratios, I select the four actors,

so that's eight videos right here.

Yep. Then what I'll do is I will select the assets that I want to use.
And typically that involves, you know, if you upload a gameplay or product footage that you want to use. And what I like here is that you can actually chop up your content on pool day.
You only do it once. You don't have to redo it.
So if you upload a gameplay of like 30 seconds, you can chop it up in multiple clips. And so I'll select a few clips here just for the example.
Just for fun. I like that you talk about chopping and it's actual chopping gameplay.
That's's right and we're professionals here felix

yeah there we go and uh and then when you when you write your script so here's a really cool thing and i believe i don't know if mate you've seen this on the platform yet um but because this is this is uh brand new yeah it's super you exclusive exclusive content you're getting there So what you can do here is so you can type your script.

So let's say,

uh, Yeah, it's super you. Exclusive content you're getting there.
Nice. Very cool.
What you can do here is, so you can type your script. So let's say, hey guys, this is unbelievable, unbelievable, and you won't stop playing this game.
Okay, that's like one hook I want to use. And the variation of a hook to add is very easy.
All I do is add a hook. I want to add maybe another hook to try.
Hey, ladies, I've got a secret for you. And you want to hear me out.
All right. So what I've done here is the actors that I've selected, all of the actors that I've selected will all show and say those words.
And what you see here, you see this 35% used that shows you for the clip that I'm writing for, my audio is only a third of the clip. And if my scene is six seconds long and my hook is only two seconds long, then it tells you either you're going to lose a portion of the clip or you should add more words to your hook.
This is awesome. Yeah, this is very new.
This is great. Yeah, it saves.
We use it internally. We absolutely love it.
We used it before releasing to customers. And we still have some cool features that are going to be added.
Nice. But yeah, that saves a bunch of back and forth.
So you write your hook. You write your base.
So your base can be, you know, whatever. Let's say this is an awesome game that allows you to play with your friends, challenge your enemies.
Nice. And then, again, I can add multiple CTAs.
I can continue adding hooks, so on and so forth. And then the last part.

So here I have kind of my script written out.

I have my gameplay.

And then what I'll do in the video editor, what I can do is I can actually edit one video here.

I'm not going to show you all the features of the video editor. But essentially essentially if I wanted to create a split screen, I can put my actor here, maybe move out the gameplay to bottom part.
What I like to do always is I like to make it a little smaller and I like to use a little background blur effect here to make it fancy. And so what I can do in the video editor is really there's multiple features, but the core principles are I edit one video with a WYSIWYG interface.
What you see is what you get. And in that one video, from that one video, I will produce all of my videos with all the combinations.
I have my live preview instantly. You never have to wait for the preview to load.
So as soon as you start, you know, you write your script, you get the editing, you can see your video, you can see exactly how it's going to look. And we make sure that you can split the video into multiple different jump cuts and make sure you can align content to the script very easily.
And so what happens is, for example, if I have one concept that's actually unique is the timeline is word by word and not seconds by seconds. Yes.
Which means you can actually, anytime, any actor, regardless of their speed or any voice, regardless of the speed that they're speaking at they you know whenever they say a certain word for example uh challenge what i can do is i can split my tracks at this word whenever any actor says challenge and i can configure things differently here so challenge, I go full screen for the actor.

And maybe I want, you know, the captions, whenever they say challenge, I want to make sure that, you know, the captions go up top. And I want to make sure that my captions are maybe like super big.
Right. I'll do something like this.
And all of a sudden I edited one video and let me make sure the captions are on top always. And, um, whenever I edit one video, I actually get all of the outputs all at once.
And there you go. Yeah.
Um, if you're feeling, you look like blown away. I don't work on the ua side but jesus this is cool well the thing is what people don't realize is that it's it doesn't really remove the the motion designers it helps to speed up the production heavily plus a ua manager like myself in the middle of the night can go like, hey, I have this idea.
Let's just work on it. And that's what I did basically when I was talking about the full day and the AI stuff before.
And then just produce creatives and test them out before my most designers wake up. I need to see this.
Come on, can you play a couple of these? Yeah, so those are not generated yet. Those are previews.
When they're generated, it takes about three to five minutes to generate the batch. But you can see all the previews.
You can see... Let's go.
Let's generate it. Yeah, let's do it.
Let's do it. I'm like a kid.
You are like a kid, yeah. Yeah.
Yeah, of course. Let's generate So we'll see the result in about five minutes or less.
Yeah. And all those.
So you can see here I produced eight videos in, you know, however long it took me, maybe a minute or two, and then five minutes for a generation. Yeah.
That'll be the result once they're here. Yeah, yeah.
We can discuss different things. It's a cooking show, so, you know.
Yeah, yeah, yeah. We can just do a clap and then they're done.
Yeah, like, hey, no, but we can definitely do that. We can talk about, like, any types of, like, success stories that you might, you can share with us and with the rest of the listeners because this is insane.
This is insane. I'm glad you love it.
Yeah, for sure. Many success stories we can share.

Many clients were under NDA because we work with small companies and big companies.

And especially whenever it's AI related, they want to often protect their... Yeah, I know.

I know how it goes.

Like bigger the company, bigger the legal team, and then more fun.

Like I said, more fun.

Exactly.

With AI.

You said it was like clients across hyper casual, hybrid casual, all genres. All of the genres.
All of the genres. All of them, yeah.
We've seen it across the board. And so a couple of examples, Tap Nation, for example, a gaming company, they produced roughly, they produced 300 variations, 400 variations of videos.
And we noticed a few things in their variations, but there is a 9x Delta. It's a figure we see across the board, like most customers between 7x and 9x delta, between the worst creative and the best creative of a given variation.
And that's crazy. Felix is calculating what does that even mean? I'm like Julia Roberts, right? Like, I'm just like, you know, the math meme.
But I'm just like, this is the first time I've seen something in UAE where I'm like, holy shit, I could do this. Yeah, yeah, exactly.
We have customers who are UA teams. We have customers who are video editors.
And so we make sure that UA teams can also edit, can also produce videos. Because oftentimes the video editing team is the bottleneck.
Through no fault of their own, it takes time to edit videos. And so, know that's that's one example when um they produce variations change the hook and change the actor you get like meaningful variance on the performance um felix i'm using this and my my motion design team like my creative team is using it as well it's just it's just you know it's slightly different use case but i you know I don't need to wait for anyone and they don't need to wait for me until I say anything.
So it's like, and oftentimes a UA manager will want to make like some quick, they have a quick idea. It's like, let me just get in, you know, generate my video.
And with the most common use case is actually, so video editors using the platform, they produce videos, They spend time, motion designers and so on, spend time building cool videos. And then the UA team comes in and they can duplicate their video and tweak it.
So if they want to use an existing video and just say, hey, I just want to change the sentence and maybe just the actor because I have a specific campaign. By the time you go to Trello or Asana and make a request, you would get your videos ready on time.
And you don't add bottlenecks to it. you know, by the time you go to Trello or Asana and make requests, like you would

get your videos ready on time, right?

So it's, and you don't add bottleneck to it.

You don't add workload to the video editing team.

So that's oftentimes how it's used.

I can tell you the use case.

So my team produced one gameplay video, which was a big board for merge game.

And I was like, look, this is great, but I can see like people talking about this and immediately I can see like few variations of it without even like them needing to do anything so I took their videos that were ready added five different people and then into the campaigns there you go exactly so that's that's that's a common use case we we have you know a company like Voodoo has most likely 30, 35 people on the platform. Like there's many different use cases, but oftentimes what we see is a motion designer will build a great or marketing artist or creative person will produce a great initial starting point.
But then they don't have time often to actually produce those variations and so

on. And so you start with a great starting point.
You use Poolway to quickly prototype and quickly generate variations. And then that gives back time to the video editing team to actually spend more time on ideation.
So to research competitors, research trends, to actually build a higher quality initial build.

And they can then, once they quickly prototype, they can see what is most promising in terms of concepts.

And then they can spend more time on that concept to actually polish it and to make

it really unique and to make it, you know, just an advanced editor that a UA person wouldn't

necessarily do or be able to do. And those are use cases that we see across the board.
Well, look, so the thing is what's now happening on the UA side, the skills that were important a few years ago where you just had to do SQL and do a lot of work with numbers, which you still have to do, but it's shifting towards more creative and creative production. So the UA managers these days, it's mandatory.
When we talk about different Forex games and different cores in the games, for UA people now, they need to be able to be very independent and and create videos because it's again it's about volume on facebook tiktok app everywhere is about volume and if you don't have the volume and you still need to wait like make excuses oh well you know it's really slow all my you need to leverage the tools and that's like this is it like this is like 2025 volume. And UA managers need to be able to create videos by themselves.
If you don't know how to do it, you are already two and a half steps behind. Basically, UA managers used to be like math wizards, right? And really good at math.
And now they just need to be creative. So that's the big shift.
That's the big shift, of course Of course. Yeah, because everything is about creatives.
I mean, you are talking about the creative trends. Oh, there you go.
Yes. We have videos.
It's a cooking show. Yeah, it's like, the thing is, that was so quick.
Yeah, that's the thing. We didn't really need one of those videos so you can see.
Yeah, download. Hey ladies, I've got a secret for you and you have to hear me out.
This is an awesome game that allows you to play with your friends, challenge your enemies and win. Download now and thank me later.
This is an awesome game that allows you to play with your friends, challenge your enemies and win. Download now and thank me later.
So here, this is a very basic one. And in just a matter of minutes, I was able to get that done.
Multiple variations, multiple aspect ratios. So, you know, the world is for oyster once you go from there.
So everyone could be a Century Games. Like, you can have the same output.
Yeah, well, let's not go that far. If you want to be the Century Games, you need to have your own engine to actually produce creatives.
But yes, everyone can get closer to them, a little bit closer. So, okay, this is the insane part, but what is really important, like what's next? What's next with pool day? What are you trying, what are you going to implement? What kind of next features? And in terms of the whole creative direction, like what do you think is going to happen also? Well, I've got a few things.
So we're becoming the all-in-one platform, right? We started with AI UGC, then added variations, then AI voiceovers, aspect ratios, localization. So we're becoming the go-to.
The next steps for us are really around, so one is third-party modules. So we want to make sure we can integrate, if you think about Sora or Kling or future.
So that's an immediate next step. But third-party modules can also be, you know,

start integrating GIFs or, more interestingly,

your analytics from your MMP to see directly in pool day what videos work, not work,

so you can quickly get the context you need.

And so we're partnering with the major MMPs out there

to make sure that you can actually surface

the most interesting insights from the videos. So that's our immediate next step, third-party module.
And we want to continue investing in our video editor and so on. But ultimately for us, we're realizing we're becoming a design system for videos.
And what I mean by that is, if you're familiar with Figma and what they did for web design, we are, you know, one thing I love about Figma, what they revolutionized was you design a button in Figma once and you use it 26 times across your website. If one day you decide to change the color of the button, you just change it once in Figma, it's applied everywhere on your website.
For video, there's no such thing, right? So we're helping break down a video into individual components. And a great example of that is we have a customer, I can't name, but it's a public company in the gambling gaming space.
Okay. Fair enough.
Sounds like a big one from Israel, but I don't know. That's me saying, not you saying.
No comment on the actual company, but people can figure that out. And so, they have at any given time, they have about 200 to 300 videos running at once.
Again, languages, aspect ratios, and so on. So you get there quick.
And every month or so, they have to update the legal disclaimer at the end of the videos. Yeah.
Because the new law, a new whatever. Yeah.
The next month, marketing decides that logos should be different. And what do they have to do? They have to go in each video, download the video, edit, adjust.
Maybe they want to try a different you know so they go one by one versus with pool day already what they do is you have a an end card if you want to change your end card and regenerate the entire batch it takes you two seconds nice and so as we're as we're progressing we're becoming the design system or the system of record for companies to actually have a source of truth

for their videos, where we break down the videos and individual components.

And we make sure that all of your workflow, kind of like what Salesforce did for sales

teams or HubSpot did for sales teams, we're becoming for video.

So we like to think of ourselves as a VRM, a video relationship management, where we

break that down into many different components and we help you be a lot more efficient. the more you use it the more efficient you are for your next steps so that's that's sort of what we have on the roadmap so basically the video editors can have a pool day hence the name they can spend their day in the pool is that what the name is from i love that you asked the question i have a we have a formal answer the real answer.
Nice. The formal answer is we want to help you not drown in shitty creatives.
And that's where Pool Day, we're the creative lifeguards. And if anyone has seen us at conferences, we're dressed as lifeguards for a reason.
That's the formal explanation. The real explanation is my co-founder and I actually are big on, or we used to play a lot on Counter-Strike on CS at the time.
And my favorite map is Pool Day. So we're very big.
Nice. Oh my God.
So dear listeners, you got all of this interesting information from Falex.

We were able to create eight different videos during the recording.

And that was just like the basic ones.

Can you show me one more? I just want to see the second one so I can see the different actors.

You should have one actor. I just want to see one more.

Oh, yeah.

Sorry, I interrupted you. Don't worry.
Don't worry. It's okay.
It's okay. I'm a bit like, whoa.
You can, yeah. You can have.
This is unbelievable, and you won't stop playing this game. This is an awesome game that allows you to play with your friends, challenge your enemies, and win.
Download now and thank me later. Hey, guys.
Thank you. She could easily speak German as well right that's completely fine wow and that's so this is fantastic this is great so you can really explore multiple variations scale the video production in minutes, basically like in a few clicks, which is great.
So I love it. Alex, this was great.
Thank you very much for coming. I'm blown away.
Yeah. Absolutely.
Because I'm like, I can do a game now because I could just render in pool day with videos and then then I could just like see if that's quite cool. Play around.
Yeah, play around. Yeah, sorry.
Go ahead. Oh, sorry.
I was just going to comment. There's two things that we see based on your comments.
So the first is that we like to say internally, if you can write an email, you can generate videos with Pool Day. I should write an email there you go exactly so you can certainly be you can certainly be a customer and um and the second is what we see i like how you thought about it was you know you can start producing games uh we we actually see and i think i think i saw you um matthew posted about post about this like earlier but we see customers who actually produce creatives before they produce the game that's how i was thinking i was like if you have an idea for a game you could just make the ads and see if it converts if it doesn't cover you don't make the game like that's exactly right and so we have we have two types of we have customers who produce uh they have a game and they want to test a gameplay mechanic and they see if it resonates and so they they produce a lot of creatives and then test it out.
And the second category is they don't have the game yet. And they want to try out different concepts to know where they should dig.
And so we call this TikTok market fit or creative market fit, which is essentially you don't have a product yet and you want to see what resonates the most. You won't get any retention or post-install metrics from that, but you will get a good idea for what's appealing and what's resonating, what gets the attention of potential users.
And then that gives you the ability to justify why you want to spend more time on production of that particular game. Nice.
Ah, that's... Ah, yeah.
Felix is blown away. I mean, I know the platform, so I know what I'm getting, and it's super efficient.
So where can listeners approach you, except the pool.ai, which is going to be in the show notes, obviously. How can they reach you? I'm going to sign up.
I can write emails. There you go.
We actually cooked up something special for your audience. So we have a special email, gamers at poolday.ai that we created specifically for you guys.
And we're going to grant a 50% preferred pricing for the first three months for anyone that signs up before the start of GDC, which is March 17th. Nice.
Okay, so we have a month for you guys. Hurry up.
Hurry up. This is...
I'm going to sign up. I'm going to sign up.
Why not? This is cool. It's going to be in the show notes.

Hurry up, sign up.

It's 50%, guys.

Like this is ridiculous.

We want to make it special.

So yeah, just email us at gamers at poolday.ai and we will make it happen for you.

Email will be in the show notes as well.

Absolutely.

Alex, thank you very much again for coming.

This was awesome.

Thank you.

I'm blown away.

This is amazing. We'll be right back.