Goods Puzzle Sort Challenge Review: Innovative Puzzle Game

Speaker 1 So, I assumed 8.45 interstitials, but then also, like Mache astutely pointed out, they took the hexasort thing, where basically, if you close and open the app after first app open, immediately,

Speaker 1 yeah, they fire off an interstitial, yeah, like go, but that's still telling me this is making like 100% more on that.

Speaker 1 I would say more. This is more than 100, yeah.
This is okay, so basically, I estimate that the total daily uh ad

Speaker 1 and we're rolling the dice. Matei drops knowledge made of gold and ice.
Felix with ads making those coins rise. Jackup designs worlds chasing the sky.

Speaker 1 We're the two and a half gamers, the midnight crew, talking UA adverts and game design too. Mateish, Felix, Shaku, bringing the insight.
We're rocking those vibes till the early daylight.

Speaker 1 But K U A master eyes on the prize. Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise. Jackups crafting realms lift us to the highs.

Speaker 1 Two and a half gamers talking smack. Slow hockey sick, got your back.
Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh,

Speaker 1 uh-huh,

Speaker 1 uh-huh,

Speaker 1 uh-huh.

Speaker 1 Uh-huh.

Speaker 2 Should be fine, right?

Speaker 1 Hello, hello, and welcome, everybody. Today, we have a very special episode because because I'm doing the intro.
Because today we are doing actually a game review, and it's been a very long time.

Speaker 1 And we actually have a very interesting game today we're reviewing with a lot of innovation from the gaming capital of the world, Vietnam. To start things off, my name is Matie Lanceris.

Speaker 2 Yeah, oh, wait, yeah, yeah. My name is Matthiel Ancheris, Mr.
Felix Brabert.

Speaker 1 And I'm Felix Brobert. You mean my name is Matthiel Ceric?

Speaker 1 A lot of UA, huh?

Speaker 2 A lot of UA, yeah, a lot of UA.

Speaker 2 Okay, and we are your hosts. Thank you very much for coming again.

Speaker 2 Yes, this is a game review, and we are going to talk about goods

Speaker 2 sort, and there is what puzzle something. It's just,

Speaker 1 yeah, what is it called? Because it's good sorting for me, but on

Speaker 1 a good puzzle,

Speaker 1 not a good one. It's a good puzzle for both iOS and Android.

Speaker 2 Yeah, it's a good puzzle.

Speaker 1 One is under Falcon Games, the other one is under OneSoft. That's the important thing.
That's the thing. That's the thing.
But it's the same company.

Speaker 1 Yeah. Well, it's.

Speaker 2 It's the same company.

Speaker 1 One soft and Falcon Games. If you read my Vietnam post, yeah.

Speaker 2 Yes, yeah. But the thing is, then it's the same company.
It's two different accounts on App Store versus Google Play. That's the thing.

Speaker 1 Okay, yeah. But you know,

Speaker 1 forex tactics.

Speaker 2 Yes, but on Sensor Tower, it's a little bit misleading. And then if you try to actually search for this game, it's like 50 of them.

Speaker 1 Oh, yeah, yeah, yeah, of course.

Speaker 2 50 of them.

Speaker 2 Which is insane.

Speaker 1 I gotta say, this has been the hardest game for me to play, but the more I forced myself to play it, the more I was impressed because there is a lot of clever stuff going on in this title. So

Speaker 2 I ended up with level 10 because

Speaker 2 I couldn't play more. Because A, it's really hard.
And B, well, B, if you don't watch

Speaker 2 the ads before every level and get all the,

Speaker 1 what is it?

Speaker 1 We can watch it during the level as well to get all the boosters.

Speaker 2 Oh, yeah, the boosters. Then he was like, fuck.

Speaker 1 Why are you looking at me like my father used to look at me?

Speaker 1 What's going on?

Speaker 1 Completely okay, but without the ads

Speaker 2 really because you yeah because he has the cheated and faked APK coming from somewhere else

Speaker 1 obviously

Speaker 1 no honestly honestly this this was so frustrating for me like no other it's very very chory like it's like doing dishes that's the problem is it true you have someone in Slovenia playing games for you

Speaker 1 you outsource it to a cheaper friend Slovenia

Speaker 1 because it's cheaper than Slovakia everyone knows that

Speaker 1 I think some Slovenia friends would have different opinions about that.

Speaker 1 Yeah, that's for sure. Is Slovenia actually more expensive?

Speaker 2 Depends.

Speaker 1 We should outsource it to Slovakia.

Speaker 2 Yeah, you can outsource it to the east part of Slovakia and you're fine.

Speaker 2 Yeah, you don't need to really go outside of the country.

Speaker 1 Do you want to tee this up, Irimo? Because we're already off the topic. Yeah.

Speaker 2 I just want to say it's based on what you said, it's chores. It's just

Speaker 2 maybe,

Speaker 2 but then there's also the time limit,

Speaker 1 which I hate, really.

Speaker 1 No other way

Speaker 1 Felster into the game. Because actually, you know what? This is pretty much very close to what we played last time in this genre.

Speaker 2 What do you mean, Blossom Sword?

Speaker 1 Yeah, exactly. Blossom Sword, because you can put sorting stuff into pairs that are not the same time.
Yes,

Speaker 1 the exact same thing. Which means it will drag on forever.

Speaker 2 Yes, but

Speaker 2 you have ten, not ten, but like multiple levels within the one fucking shelf.

Speaker 1 It's never ending. Shelves going like this and like this.

Speaker 2 Shelfception.

Speaker 1 Seriously, shelf section. But man, think about it.
This is what people want. Like it's similar to the Superman.
It's similar to things. Like people want to do shelves.
They want to stock shelves.

Speaker 2 Sure, but it's if it's time limited, it's really pressure. It's time pressure.
It's not as

Speaker 1 like me like every

Speaker 1 really like do we even lose levels here yeah

Speaker 1 come on should we uh start with gameplay or or the metrics what do you think

Speaker 2 gameplay gameplay we gameplay first gameplay yeah hello thank you much okay so um

Speaker 1 yeah i have some

Speaker 1 very good news and uh even better news i guess especially now that i have played some other puzzle games that we're gonna review soon yes which seems that uh yeah yeah, like this one's even better than the other ones, but whatever.

Speaker 2 What does that even mean? What you just said? I mean, I had it's a teaser, it's a teaser, okay. But how is that good news?

Speaker 1 Or, like, what just the good news is that tell us more, please studio from Vietnam is now able to fully utilize Royal Match Metagame event system

Speaker 1 in the game. I knew you were gonna say that, yeah.
Hybrid casual puzzle group.

Speaker 1 So, that's that's that's the good news that we're really moving forward now here because all these things that you see here is pretty much like yeah one-to-one of the meta but yeah let's talk about the core so

Speaker 1 the core as per usual is a hybrid casual puzzler it's one of those like very

Speaker 1 let's say custom built cores usually most of those we know are time limit based this is not deterministic why is your camera going nuts i don't know maybe it wants to stress what i'm saying So it's not a deterministic.

Speaker 1 No, don't worry. No, no, it's not a little fun.

Speaker 1 It's random, basically. So it will do

Speaker 1 every level, like these things will reshuffle, and there's pretty much a random chance of stuff that you can pretty much do there.

Speaker 1 You stock these items on the shelves as you go, and you need to match pair within each other. The important part, again, is that I can.

Speaker 1 I'm sorry, pause. You need to fix that camera.
It's just to me in an armor. Man, it's completely okay.
Yeah, nobody cares.

Speaker 1 Focus on the games. It's like this small window.

Speaker 2 Exactly. He's not important.
The gameplay is important.

Speaker 1 So

Speaker 1 you can put the things on a shelf that is not the same type. This is the most important part.

Speaker 1 Then later on, the game introduces more and more different blockers, such as, let's say, these stuff that you can take only one iPad and you don't see the others.

Speaker 1 There's like chain items there's somewhere there were also these like ads like you can get an ad and

Speaker 1 unlock

Speaker 2 the shelves yeah stuff like hexasort pretty much similar to that and like similarly because here it you can kind of skip progress progression with the like when when you watch the ad when it's on hexas or you you just unlock that and it's not unlocked uh automatically after you move like you do like five moves here yeah it kind of of eventually unlocks.

Speaker 1 Yeah, the important part is that there are items behind the items that you see and

Speaker 1 then even more

Speaker 1 behind. Yeah, you only see to the second row, but there's still more rows that you don't even know if they are, or like whatever.

Speaker 1 At some point, they start to add the typical things that you add difficulty. Like, actually, this is very close to something like Match Factory because it's again

Speaker 1 because like it's a shit ton of items that you need to pair together

Speaker 1 and you are doing the difficulty exactly as they do, which is you put items that have the same shape,

Speaker 1 you put items that have the same color, different shape, you put items that have the same shape, same color, and parts of them just being a little bit different, like whatever this broccoli that sometimes is just white or it's whatever.

Speaker 1 Toilet paper as well.

Speaker 1 Soile paper is a little bit different. Like you have these like what custom color is this pineapple thing, whatever.
This is one thing, whatever.

Speaker 1 But the most important thing for the difficulty is that they just add shit ton of stuff that you need to rummage through, which is exactly the same for the match factory 3D match loop.

Speaker 1 Do you ever have this when you're playing where it just choice overload when you don't know what you're gonna move? Because it's just so

Speaker 1 you need to. The important part with these things, you need to move at all times forever.
This is how you need to play.

Speaker 1 So, even if you're not matching, what you need to know, you need to be unhiding items and like moving moving stuff so you have more and more tokens but you cannot lock yourself out yeah if you lock yourself out

Speaker 1 so many times the level you need to think smartly because you can't just like unhide everything and you lock yourself out your script that's it like you but it's a fail state basically so what you need to do you need to think a little bit smart like where's let's say for instance here i have a pair here now i have a pair here blah blah blah and you you slowly pretty much kind of unwind all of these shelves one by one and you think a little bit bit, but you still need to be moving.

Speaker 1 So I still need to be doing something. If I don't see anything matched, I just like I move stuff around in order to unlock more stuff that I think can be useful or can be used like three popcorns.

Speaker 2 Yeah, free popcorn.

Speaker 1 I need this one, for instance, here for this thing. Yeah, three popcorns.
There we go.

Speaker 1 And so on and so forth.

Speaker 1 The boosters are, as usual, kind of very, very similar. Yeah, so there's a hammer which breaks a random trial trial.
Here's my favorite. Here's my favorite.

Speaker 1 Yeah, change stuff or alter stuff into like oh, okay, matching pineapple.

Speaker 1 Uh, then there's freeze time, we'll definitely use that, which can give us a time bonus, and then there's reshuffle, which you can also do, which again reorder stuff a little bit.

Speaker 1 Uh, on top of it, there's also the boosters at the end of the level where you can add

Speaker 1 60 more seconds for watching an ad.

Speaker 1 you can add pre-level boosters where you add basically some of these things multiple things pretty much the whole rewarded ad economy is based on boosters you either pay 300 to or 600 for getting the booster or you watch a rewarded ad and the rewarded ads yeah the important thing is the level design because the level design is excellent because sometimes there's like moving shelves here on the bottom yeah or or it's literally like tetris that it just goes down and like the moment you match like it breaks down like a tetrais block then there are these like conveyor belts on the sides where you can only take items out i will i will show you in the creative section yeah like you can only take the item out not in as in like the let's say the you know the sushi bar thing you can still put them on which is a little bit

Speaker 1 yeah the running sushi so they also have that like it's it's very creative in the end like i i really like it uh but yeah as i said like it can get very tiring because the levels are like seven eight minutes and you need to be like constantly like super super focused in those seven eight minutes because otherwise you lose and like i'll lose also it's hard like yeah it's hard it's hard it's really hard you lose focus for one second in a way that like not hard in a way they need to be skillful it just like takes so much time and for

Speaker 1 attention demanding yeah that's yeah that's that's the thing so yeah

Speaker 1 and i guess we lose anyway at least we can look at the fail state here yeah

Speaker 1 and then basically i also want to add on to what we said before about the rewarded videos so rewarded videos at the end of the level you can double uh your rewards with a rewarded ad.

Speaker 1 Or if you die, which Yaku will do, or lose in 18 seconds, then you get a rewarded ad to get another 30 seconds, which is super stingy. But

Speaker 1 I guess, like, when you're playing this and you're out and you're 30 seconds away, of course, you're going to watch that rewarded video.

Speaker 2 Yeah, but 30 seconds won't help you that much.

Speaker 1 No, no, no, exactly. But, you know, if you sacrifice seven minutes already, it's just, yeah, yeah, of course.

Speaker 2 But if I sacrifice seven minutes already, then I would just buy

Speaker 1 more

Speaker 2 than 30 seconds.

Speaker 1 That's also probably why this game is earning so much

Speaker 1 money

Speaker 1 IP revenue.

Speaker 1 Here we go.

Speaker 1 So there's the fail state offer. By the way, three fail states offers in Carousel.

Speaker 2 Which is, by the way, quite invisible because I didn't see it for the first time. I mean, I mean.

Speaker 1 Not that intuitively I'd say. Exactly.
Yeah, but it goes by itself, by the way. It scrolls itself.
I'm not touching it.

Speaker 1 Yeah, so we can watch the internet and finish the level.

Speaker 2 Between 60 seconds.

Speaker 1 I guess I watched too much ads already today.

Speaker 1 See what company this is? This is Google showing a 60-second ad.

Speaker 2 Which is, I think, it's going to be the double

Speaker 2 video or no?

Speaker 1 Depends.

Speaker 1 This one will be a double video, I think.

Speaker 2 I think, because then you have the

Speaker 2 after 30 seconds, there will be another one.

Speaker 1 It's going to the other one? Really?

Speaker 2 Yeah, we'll see. We'll see.

Speaker 2 That's my assumption.

Speaker 1 Only

Speaker 1 Google getting his elbows out. I guess they're seeing that 157 billion valuation in this thing.

Speaker 1 There you go. Okay, so it goes into

Speaker 2 Sword Master triple match.

Speaker 1 Here you see. Like it's one of those 30 clone swords.
Yes, exactly.

Speaker 2 Even the creatives are very similar.

Speaker 1 Yeah, but this is, by the way, these levels look like this. Some of those

Speaker 1 conveyor belts. It's very, very satisfying to sort that out.

Speaker 2 I'm i'm not sure if it's that satisfying i was really stressed when i was playing it i wasn't it's just like very attention intensive yeah look reward granted and then you will have two options okay well

Speaker 1 you would have two options

Speaker 1 there we go yeah so let's finish the level and we can talk then the numbers so what what what levels did you get to get in guys 10 11 then i had to stop i really tried to get to 14 for the teams thing but then 14 what do you mean like the important thing is on level 41.

Speaker 1 Well,

Speaker 2 14, 41, almost like the same number.

Speaker 1 I gotta say,

Speaker 1 your bitiness there and your sharp wit while you're playing this is quite impressive. Yeah, I agree.
You're getting better. Playing and streaming.
I can go play on Twitch now.

Speaker 2 Well, you hope that you can.

Speaker 1 Yeah,

Speaker 1 here we have the hot stop. The first rewarded ad claim or the 3x, or just complete it.
Yeah. So

Speaker 1 there you go.

Speaker 2 And they also have the open apps.

Speaker 1 I'll talk about that. This is

Speaker 1 really clever stuff. We need to check.
Before we start talking about the ad revenue numbers, which, by the way, you will be blown away by

Speaker 1 this

Speaker 1 clever stuff here. Let me finish

Speaker 1 the product stuff and we talk.

Speaker 1 So

Speaker 1 as we talk here,

Speaker 1 this is basically your bread and butter royal match, match factory, whatever meta,

Speaker 1 with the addition of the album. Yes.
So there's the album. Just the new stuff.
Yeah, you have the Monopoly go thing that's spreading like wildfire and casual genre. It's basically it.

Speaker 1 Like, the only thing I think is missing is the trading functionality that I haven't seen here yet. Maybe they have it.
I don't think so.

Speaker 2 They have it, but I don't think so either.

Speaker 1 They maybe can use it later. But this is again the typical recycling chests, the grand prize that they have there.

Speaker 1 You know, the typical thing where let's say here we have you know the album the stuff like how do the albums actually fit into the gameplay they don't right audience that's the that's the

Speaker 1 that's the beauty of this feature it fits everywhere yeah because it's so easy to add into a shallow economy and it adds catcha into it that's the most important part because you get these booster packs explain that to someone who's just joining the show because yeah so what happens here that casual games puzzlers and like similar games like even Monopolygo, they have very, very shallow economy.

Speaker 1 Shallow economies means very small amount of currencies, nothing really to kind of, you know, you put into rewards or offers or whatever.

Speaker 1 It's kind of very shallow, like you get soft currency or some other currency or like, yeah, lives or gold. That's it.
Nothing really to it.

Speaker 1 What happens here is that you have this album collection that you slowly literally feeling like a sticker album and the game slowly feeds you these packs.

Speaker 1 So it gives you like the spec opening of you opening a card, which is basically the sticker from an album. And when you collect some of these stickers, you get rewards.

Speaker 1 It's clustered, so you get some rewards much sooner than when completing the whole album.

Speaker 1 You know, so you have like, if you complete this one, you get after nine cards, you get this reward, that reward, whatever. And then, of course, it's timed, it resets every 30 or 60 days.

Speaker 1 Monopoly go runs on 60 days reset. I don't know which is this, but I would guess 30 or 60 again because it takes a lot of time.

Speaker 1 Each time they have new art and new rewards for the thing, but eventually, what all of these rewards and all these things give you from the album is again the same things, which are what boosters and soft currency, nothing else.

Speaker 1 So, that's the beauty of it. We just added a like currency, gacha packs, cards, whatever.
But in the end, it all leads back to the original currency. So, we didn't really increase the complexity.

Speaker 1 That's the beauty of it. That's why everybody, like Travel Town, Royal Match, Monopoly, everybody is using it because you get to open gacha, but you don't have like all the other problems of gacha.

Speaker 2 That's great, right, Felix?

Speaker 1 Right,

Speaker 1 I agree, or I disagree, or I don't know, but I do know one thing that I'm really impressed with these studios from Vietnam and how quickly they're progressing. It's

Speaker 1 quite to be honest, like this is now bread and butter. Like every single giant casual game is implementing this from like 2023 when Monopolygo pretty much skyrocketed.

Speaker 1 And it's not, by the way, even done by Monopolygo, it's like done by

Speaker 1 Yahtzee with friends from Scopi portfolio.

Speaker 2 Still the same, yeah, still the same company, right?

Speaker 1 Yeah, yeah, still the same company, but old mechanic. Anyway, so they have this, which they unlock at level 41, which I think is end of their feature set, as I think I've seen all of it.

Speaker 1 They have the typical teams thing, which if we join, I guess, we get to back for lives if it loads.

Speaker 1 Let's go into a different team.

Speaker 1 It doesn't load when you have a cheated APK, right? I don't have a cheated APK. Let me call your guy in Slovenia and see if he can

Speaker 1 a very standard feature now, which was, I think, pioneered by something like Tomb Blast when they ditched Sag and this guild feature for a social game where again it's like standardized begging for lives and giving soft currency for helping others.

Speaker 1 That's it. What this is important for that you run events on this.

Speaker 1 So you run events between the guilds, you have leaderboard suddenly between the guilds, it gives a much more meaning to like all the competitive functionality of the game.

Speaker 1 So, it's not just begging for lives, it's quite important. Then you have these, which are the typical kind of randomly triggered events that are kind of popping up from left to right.

Speaker 1 Now, I'm fighting whatever, someone

Speaker 1 that again will be released later.

Speaker 1 They have the Star Chest, lots of games have starches, some don't, some don't, but it's like this kind of a consolation price is still getting rewards even if you're not kind of doing anything.

Speaker 1 Then we have the golden gift, which is some kind of a

Speaker 1 not, I don't want like a trophy road, basically, like reward road track. It's very simple.

Speaker 1 You have these hidden rabbits in the levels that you collect, which again gives a little bit more engagement to the levels because you have these called the meta items.

Speaker 1 So there are items that are not part of the gold objectives. You just need to find them and you kind of want to collect them.
That's it.

Speaker 1 They add a little bit more pressure into your time because you now need to also care about them, not just clearing the boom.

Speaker 1 Then we have the typical battle pass. Again, this is like literally one-to-one to royal match, nothing really to it.
Piggybank mechanic, nothing to it. The remove ads offer.

Speaker 2 You know, it reminds me the next game that we are going to talk about: the Candic Resolitaire, because it's everything that we are looking at here, it's also there.

Speaker 1 I didn't see it yet. I only

Speaker 1 50. What? Piggy P, Pgg? Piggy Bank, yes, but all the

Speaker 1 events, no.

Speaker 2 Events are there as well.

Speaker 2 I had a random event last week, so it's all.

Speaker 1 But it's not triggered good. Like, this needs to be triggered.

Speaker 2 Okay, let's leave it. Let's leave it for Source Later.

Speaker 1 No, no, no. Just one thing with the system.
The system needs to work on completely user behavior. It's not calendar-based or whatever.

Speaker 1 If I play one level of Match Factory now, after we reviewed it three months before, it will pump out four events already

Speaker 1 and started immediately because it

Speaker 1 works like a machine. And this is the power of that system that like it doesn't matter which year, whatever day it is, it will just slam you with events all the time.

Speaker 2 So you have plenty of stuff to do.

Speaker 1 Yeah. So then we have the offer section, of course.

Speaker 1 Yeah. So this is the typical one.
There's a

Speaker 2 buy one, get C.

Speaker 1 Then there's another one.

Speaker 1 Again, the typical one, where you have bigger and bigger and bigger, a little bit of behavioral economy.

Speaker 1 Then we we have threshold. I don't know what's this.

Speaker 1 Then we have like a typical chain offer.

Speaker 1 This should start with free stuff. I don't know if I collect it already or not.

Speaker 2 No, my wife should start with free.

Speaker 1 It's usually a combination of no, no, it always starts with free to in order for you to see it because you come for the free. And then there's the paid.

Speaker 1 Best ones are the ones where free, then ad-rewarded, then paid stuff.

Speaker 1 Yeah.

Speaker 1 And then, I guess, too many offers because this is definitely not the UI

Speaker 1 friendly. Yeah.

Speaker 1 And we have a a lucky spin for the usual kind of ed-rewarded placement there. Nothing to it.
By the way, do I hear an airplane starting somewhere? That's my washing machine.

Speaker 1 Yeah,

Speaker 2 I thought

Speaker 1 it's an European.

Speaker 1 It's the loudest thing in the world you can hear in Slovenia. Yeah, I know.

Speaker 1 My friend told me from Slovenia.

Speaker 1 Marik Claudio.

Speaker 2 Actually, a lot of mate is in Slovenia.

Speaker 1 Anyway, whatever.

Speaker 1 So we have the leaderboards, as I said, this is the thing the thing that I was talking about.

Speaker 1 So we have teams leaderboards where there's world, there's Slovakia, there's Masters, whatever, all these kind of different things which are goes great with these puzzle competitive players.

Speaker 1 Then we have the typical shop, nothing really to it. I think the ad placement is the only thing there.
So that's cool. What do you think about them putting the ad placement so low?

Speaker 1 I guess it's not that big of a priority for them. Like there's not even notification.

Speaker 2 I would say the IIP numbers answer that question quite quickly.

Speaker 1 But overall, the game is

Speaker 1 really cool. What do you think?

Speaker 1 Yeah. I guess Felix is going to pull some trump cards out of his sleeve.

Speaker 1 Let's see.

Speaker 1 Yeah. So that was for the game.
I think we seen the whole feature.

Speaker 1 Can I ask you a question? Because basically...

Speaker 1 I wanted to ask about the complexity of the levels and about that. Because basically, if you give me the screen, I was looking at YouTube before.
Do I finish now, or you want to go?

Speaker 1 Because I still have stuff I want to go for. Oh, okay.
I thought you were going to go in the numbers. No, no, no.
Like, yeah, I want to go to numbers, but I want to do product stuff numbers.

Speaker 1 Because the thing is, and it's really important to talk about that there's the other game called Goodmaster 3D,

Speaker 1 which I understand correctly was first here.

Speaker 1 So, just saying this is not really like a

Speaker 1 completely new idea, I think it's a streamlining of this idea because Goodsmaster, if I when I was last time playing it, was a little bit unconventional.

Speaker 1 I guess we won't see the screenshots of the actual, oh no, we won't.

Speaker 1 They had a little bit more unconventional gameplay and a little bit more different ideas there.

Speaker 1 Regarding the revenue, they are doing something like 12-13k

Speaker 1 a day.

Speaker 1 Yeah, mainly from US, but downloads-wise, I think they are

Speaker 1 much more downloads-driven before last year now they're kind of went away

Speaker 1 and then there's the good sort thing which is kind of same scale which are again two different games yeah 30k which again is like

Speaker 1 yeah uh where is it yeah the same thing don't even look

Speaker 1 exactly yeah everything looks the same exactly and now we are at the Goods puzzle which is the only one if I understand from the others that is growing in IP revenue That's the big difference because I think they are the only ones that really nailed how Royal Match meta system should work in hybrid casual puzzler.

Speaker 1 That's the important part. So, we see a hockey stick that's going to something like 90k a day.
This is not a hockey stick. This is just growth.
This is just a slow. This is just a slow.

Speaker 1 This is not a slow hockey stick. This is just growth.
Yeah, it's no hockey stick. Where is the hockey stick?

Speaker 2 Yeah, you know, do you know like how hockey sticks?

Speaker 1 Hockey stick is like, you know, like, okay. You don't play play hockey in Slovenia?

Speaker 1 Slovenia? No problem.

Speaker 1 Sorry. They're kind of here to see you, though.
That joke was dead on arrival since I screwed it up.

Speaker 1 Absolutely. I'd like to apologize.

Speaker 2 It's fine. To Slovenia? Yeah, you should.

Speaker 1 Yeah, anyway. Yeah, so there's 200k downloads per day, and this is still increasing.
And let's just finish with the bullshit filter.

Speaker 1 So still, US is the biggest

Speaker 1 contributor to the downloads. Then we have the typical culprits of tier two, tier three traffic.

Speaker 1 Revenue-wise, it's completely driven by US, which is like sixty-five percent of revenue, and then there's tier one countries basically right after it. So that's there.

Speaker 1 I think it's a very healthy picture pretty much, especially for like a studio from Vietnam trying and being able to put new stuff from into context of like westernized hits.

Speaker 1 So again, yeah, very outstanding move here.

Speaker 1 Felix, you can go. Okay, before I get on the ads, I actually wanted to ask a question, right? Because when you're doing these puzzle games, I just want to show this video from YouTube.

Speaker 1 So, this is level 283.

Speaker 1 And, like, yeah, there's the conveyor belt. I told you.
Yeah, the conveyor belt. Like, how do you balance this with new stuff?

Speaker 1 Like, how many levels does a user play before you need to show something completely new to keep it interesting? Because I guess.

Speaker 1 Because basically, the conveyor to meet the main thing.

Speaker 1 Again, this is going back to Match Factor. You know how these game scale content?

Speaker 1 They add different objects in giant batches.

Speaker 1 That's it. Yeah, that's it.
They don't really add that many mechanics.

Speaker 2 Yeah, because

Speaker 2 if you add more, it's already quite hard to find all of these.

Speaker 1 Yeah, they don't really add more frozen blocks or whatever. They just add different batches of things because the things themselves are the difficulty.
Think about it.

Speaker 1 The shapes, the colors, and everything, and you being able to interchange them just by looking at them.

Speaker 1 Like the duckling with the ribbon, duckling without the ribbon, duckling with the blue ribbon, all are yellow, and just like small details are different. That's the difficulty.

Speaker 2 Red popsicle, yellow psychic, green popsicle, same fucking shape, and but different color. And if you if you unhide with uh like

Speaker 1 in the second row, it everything looks the same, like the plums, the plums, the green one and the yellow one, they look the same if they're hidden in the second row. Exactly.
Yeah.

Speaker 1 So

Speaker 1 I had to redo my calculations twice for the ad red estimates because the numbers were so big that I didn't believe it. So I redid it and confirmed it.
And with a good voice,

Speaker 1 it's a bit too good to be true, right?

Speaker 1 So according to Sensor Tower, 38 minutes of gameplay per day, 4.3 sessions per day. So that means 2,280 seconds.

Speaker 1 So basically, if a level is between five to seven minutes, that means you're showing anywhere between six to seven interstitials per day only between levels or when you lose a level, right?

Speaker 1 Which you can't really factor in, right?

Speaker 1 So I assumed 8.45 interstitials. But then also, like Mache astutely pointed out, they took the hexasort thing, where basically if you close and open the app after first app open, immediately

Speaker 1 they fire off an interstitial like go nuts. Yeah, yeah.
Seriously. So I wanted to ask you, Jakob, on this because iOS, for some reason, what I've heard from developers, they don't care about this.

Speaker 1 They're just like, yeah, that's fine. Go nuts, right? This is not interrupting anything.
But Google, Google Play, sometimes has an issue with this.

Speaker 1 So when you're playing on your emulator, did you see the reward or the interstitial?

Speaker 1 Interstitial between the levels? Yes. No,

Speaker 1 when you open up the app, when you open up the level.

Speaker 1 Right now. I don't think so.

Speaker 2 I don't think so either. It's just, it's really big on iOS, but I I

Speaker 2 minimized and then just uh then went back to the map.

Speaker 1 Which is really funny, right? Because if you think about it, Google has their rewarded app open interstitials. If you use that, then it's not interrupting the gameplay.
Yeah, yeah, yeah.

Speaker 1 But if it doesn't really apparently that much money.

Speaker 1 Exactly. That's the issue, right?

Speaker 1 Yeah.

Speaker 1 Anyway, so that means you're adding also on probably anywhere between two to four interstitials on iOS.

Speaker 2 I actually show the the the revenue graph, Jakub, in the meantime, instead of the gameplay, because it's just

Speaker 1 distracting.

Speaker 2 No, no, numbers are a little bit better.

Speaker 1 There you go.

Speaker 1 Yeah.

Speaker 1 So,

Speaker 1 after level six, that's when you start seeing banners and interstitials. They come after level six.
Rewarded, like I said, there's a lot of rewarded placements, but it's quite hidden away.

Speaker 1 The main ones that really matter is for boosters before levels, during levels, you can also watch rewarded extra time and more rewards at the end of the level. I hand the cat at around four

Speaker 1 rewarded, but really, the bread and butter of this game is interstitials. And

Speaker 1 you have 2.3 million users.

Speaker 2 Yeah, that's what I want to see.

Speaker 1 Yeah, you have in the last 30 days 2.3 million DAUs, and the largest Geo is the US.

Speaker 1 And the US iOS 318,000 DAU in the last month, right?

Speaker 1 That's that's a lot of money. Mania, a lot of money, right? People want to stock the shelves.
Exactly. I don't get it, right? And then

Speaker 1 nearly like a million users, excluding the US. A lot of that show is Russia, so I handicapped and put that down.
But that's still telling me this is making like 100% more on ads.

Speaker 1 I would say more. This is more than 100? Yeah.
This is okay. So basically, I estimate that the total daily

Speaker 1 ad revenue is 152K per day. What? Right now.
Yeah. Which is 65%

Speaker 1 of the overall revenue, which means this game, if it stays at this level, is on a run rate to make $112 million in IIP and ads this year.

Speaker 2 Look, it's $100K in IIPs, which it doesn't really count.

Speaker 1 2000 to 300K a day.

Speaker 2 Plus, I would say plus, because this doesn't really count. It's a seven multiplier.
And it's growing. It's still growing.

Speaker 1 It's still growing, which means it's Recalco is blah, blah, blah.

Speaker 1 This could rival Hexasorts if it keeps growing. Yeah.
This could be a 200k.

Speaker 1 After 140k

Speaker 1 IP revenue. Yeah.
And the crazy thing is, just what I want to say here, also, you know, like how they're just pushing.

Speaker 1 When you have gameplay, that's this, I guess, addictive or like soothing to people. Just adding this

Speaker 1 interstitial on only iOS makes 23k a day,

Speaker 1 which is 15% of the ad revenue. So it's like 8 million per year just by being like, yeah, interests when you open the game.
Yeah, exactly.

Speaker 1 It's meant to be

Speaker 1 Hexasort in IP revenue now. Wow.

Speaker 1 This is Hexasort. 80K.
80K. So basically, most likely what's going to happen if they keep speeding up, there'll be a Hexasort's $200 million run rates.

Speaker 1 Well, look,

Speaker 2 it's still growing. It's February.
So when, if not now, until, let's say, end of the summer, like they're going to scale like crazy.

Speaker 1 They already have more than double the downloads of Exasort. Yeah.

Speaker 1 So,

Speaker 1 we are getting access to a new cool feature from Sensor Tower soon, and we should recommend it because that means we can calculate the profitability of this, because that's what's most interesting, right, Manche?

Speaker 2 Of course, of course, of course.

Speaker 2 Yeah, well,

Speaker 1 by the way, why is this not in the charts? Like, I don't get this.

Speaker 1 What? It's like,

Speaker 1 I've seen it in the charts, man. I've seen it in the charts.
I've

Speaker 2 you know like the the main the main question is if you earn that much that much money are you using your own money for for UA or

Speaker 1 or do you have a partners wait wait wait what do you have a partner for this wait of course should you know

Speaker 2 I would say I would say because today's episode actually is brought to you by our sponsors PVX partners the simplest is most effective credit line for marketing and running your UA because if you're scaling your gaming business like Goodsword

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Come on, Alex. Like it's easy.

Speaker 1 If you didn't understand what Matthias was saying, try checking out our subtitles.

Speaker 1 We should really like,

Speaker 1 were we talking about this? We should like,

Speaker 1 do you want to have ads on our podcast? Do you know that we have ambush ads? We ambush the audience with the ads.

Speaker 2 It's not ambush. It's just it's smooth.
It's really smooth.

Speaker 2 I was waiting for the right moment. I was since very

Speaker 1 much speaking of smooth, how smooth is their UA, Mache?

Speaker 2 Oh, thank you very much for asking, actually, because it's interesting, interesting. So, I would say they are actually

Speaker 1 very good that they're running 200 kilometers a day.

Speaker 2 Oh, that's the thing.

Speaker 2 They're running

Speaker 1 organic. How much of it's organic? Can we check that before?

Speaker 2 Yeah, we can, but I don't think. Oh, by the way,

Speaker 1 it's kind of new

Speaker 1 here.

Speaker 2 Now it's by source. Now let's check it out.

Speaker 2 Paid organic. Ooh, 50-50.
What?

Speaker 1 Man, what a money printing machine.

Speaker 2 Paid and then organic jumped really like through the roof, December and January.

Speaker 1 Can you do this, by the way? Like, is this real? That you can pump so much money into it that organic will then overtake paid?

Speaker 2 Oh,

Speaker 1 kind of def kind of small time I guess.

Speaker 2 Yeah, it's look, it's just growing.

Speaker 1 Oh, yeah, but if they spend that much, that they're breaking down.

Speaker 1 That's what I wanted to say. That's what I want to say.

Speaker 2 Like, that kind of keeps you.

Speaker 1 It's a decline of paid. That's why I jump over.
Okay.

Speaker 1 Yeah, yeah, yeah.

Speaker 1 But still, it's quite a bit. So, explain to someone who's just joining.
So, if you spend a lot of money on UA, you also get free organic downloads?

Speaker 2 No, but

Speaker 2 you spend more, you get more, obviously. And also, if you spend a lot of money on a OS, it's kind of the attribution is not really accurate.

Speaker 2 And it kind of helps when you get more installs, you get better rankings, you get better featurings, and all of the different things.

Speaker 1 The important thing there, Felix, look at that and look at that valley at like the last one thing. That's the important part.

Speaker 1 That, like, yeah, the organic overtook paid, but only because the paid went so down. That's why.

Speaker 1 That's why I was puzzled. Like, if you know, you can't.
It's just like traction. But this is US.
That's it.

Speaker 2 But this is US mainly, right? So we we have,

Speaker 2 you know, in January, 800,000 installs.

Speaker 2 And the thing is, look, the Web browser.

Speaker 2 That's the beauty part of it as well. So

Speaker 2 they're doing some interesting stuff as well.

Speaker 1 Still,

Speaker 1 10%. Anyway, so

Speaker 1 where are you?

Speaker 1 Do I get that right that 80% of creatives will be just conveyor belts?

Speaker 1 Kind of. No, no, no.

Speaker 2 No freezing families, yeah yeah not freezing families which is i mean still interesting because i would say

Speaker 2 where the fuck is the color here here is the creative color

Speaker 2 see talking and doing stuff on no no no because i they changed it recently so i'm kind of i'm kind of lost in here anyway but this is the thing so uh january let's let's do february it's still the same thing maybe we could check also november when they had the super big oh yeah yeah we can we can do november that's interesting

Speaker 2 because it's like it's all of the all of uplavin doesn't matter it's all it's like it's shit ton of playables which is great because that's what you do on uploading right and

Speaker 1 but I'm not I'm not playing I'm not I you see

Speaker 1 man

Speaker 1 good

Speaker 1 three hours yeah I'm having flashback I'm having flashbacks and it's not nice

Speaker 1 oh okay it's

Speaker 2 at least at least I can't play it fully which is good. Because that's like it's tough.
But you have like

Speaker 2 really 10 different playables. When I was checking it, it's insane.
It's insane. So

Speaker 2 this is for the Luna.

Speaker 2 The only problem with the marketplace is that.

Speaker 1 By the way,

Speaker 1 do you think that this is the continuation of the supermarket trend thing?

Speaker 1 No,

Speaker 2 I don't think so. I don't think so, honestly.

Speaker 1 I mean, like, in case of like visuals and stuff, because it's basically stocking shelves in supermarket, which

Speaker 1 it seems obviously it has low CPI.

Speaker 2 Yeah, but the thing is,

Speaker 2 it's not exactly the supermarket. That's my biggest problem because they could be using the supermarket.
They are using it a little bit. It's too loud.

Speaker 2 But yes, this is what they should be doing, all of this interesting stuff. You know, you see, this is exactly Match Factory.
The different colors.

Speaker 2 This looks really cool.

Speaker 2 You're so lucky you can't really hear the music.

Speaker 1 Do you think it's not a cannibalization with Match Factory in these type of games? Like overlap in the user base? I guess so. Must be, right? Yeah.
Let me double-check cross-abusage.

Speaker 2 Oh, man, like it's a female audience, bro. It is definitely.

Speaker 1 It's just bro. Bro, bro, bro.

Speaker 1 Bro.

Speaker 1 It's a female audience, bro. Bro, exactly.
Look.

Speaker 2 It also doesn't really look like that great.

Speaker 2 But

Speaker 2 that's exactly what people want to see,

Speaker 2 okay. But this is just November, it's all uploading me integral and unity.

Speaker 2 Uh, but let's let's go back to actually 2025, February, and I want to show you the Facebook because they're running basically everything:

Speaker 2 Google, Uplovin, in Mobile, Iron Source, Lyft of Me Integral, Absolute Sher, Moloca as well,

Speaker 2 and all of the different things. Unity was actually their biggest channel in the previous months.

Speaker 1 Look, this is this. Look,

Speaker 1 this is definitely on the supermarket in a way.

Speaker 1 Exactly.

Speaker 2 Very,

Speaker 2 like, yes, this is exactly what they should be running, I think, because this definitely, I think, drives down the CPIs. But yeah, we have

Speaker 2 all of those.

Speaker 2 I don't think it's AI Santa, honestly.

Speaker 1 It's just 100% AI.

Speaker 2 Maybe. There you go.

Speaker 1 This is your conveyor belts.

Speaker 1 Which is, I mean, makes sense.

Speaker 1 Nail polish on the finger.

Speaker 2 Again, it's a must bro.

Speaker 2 But this is this is basically it.

Speaker 2 My problem with this

Speaker 2 is like, how can you

Speaker 1 see anything in it?

Speaker 2 First, yes, see anything in it. It's just

Speaker 2 what different concepts can you actually run in terms of the creatives.

Speaker 1 With these like three items in a shelf? Exactly.

Speaker 2 And you can you can run different

Speaker 2 items, which you can see here, which is

Speaker 2 Christmas-oriented theme.

Speaker 1 I think eventually, when they run out of good creatives for this concept, they probably run the first-person supermarket creatives.

Speaker 2 That's what I'm getting.

Speaker 2 Wow. I'm pretty sure this doesn't really help.
doesn't really help with the with the CPI on the other way, actually on the other spectrum.

Speaker 1 budget probably. This is February, yes, it's very Christmassy,

Speaker 2 exactly. No shit, but this is the thing is, this is Facebook, and it's still running since December 16th.
And

Speaker 2 it's really, it's really, yeah, it's really low spent, honestly. Like, everything is happening on App Loving.

Speaker 2 And there is only like a hundred of different variables, seriously, like this different, different, different variables.

Speaker 1 All of it. And if you're curious why everything is happening on App Loving, check out our album on our bonus track, App Loving It.

Speaker 1 That will explain everything.

Speaker 1 Exactly. Yeah, for those that didn't catch the news, Apploven just went out of game business because they sold it off.
I thought you were going to say we're releasing an album, but okay. Yeah.
Yeah.

Speaker 1 Fun factual information on top of Shilling.

Speaker 2 Yeah, there's actually a new thing which is impression share, which is in beta. So now we can actually chill.

Speaker 1 Yeah, this is really cool. Yeah, this is really cool.

Speaker 2 This is really cool, and you can check last 90 days.

Speaker 1 Why do I have new toys to play with my product part? Always UA toys.

Speaker 1 That's where the money is, bro.

Speaker 2 Exactly, bro. Because

Speaker 2 we are living in the times when your product is led by UA.

Speaker 1 I know, I know.

Speaker 2 There you go, bro.

Speaker 2 Anyway, so

Speaker 2 you see that this was

Speaker 2 UA bro. UA bro, it was really interesting to see that since January, it's that Unity was top one channel in terms of the impressions.
And then it's kind of it this is us only by the way

Speaker 2 we were checking now before on the creative part uh there was all there was majority of impressions coming from uplavin so on uplavin they run the worldwide campaign as as you usually do

Speaker 2 in this case i'm thinking they're running well a lot of

Speaker 1 stuff on both unity and and and uplavin yeah sorry can you explain why did they cut off admob if november was their biggest spending month ever and like they were throwing everything in it i would say december spend right, on Google should be higher.

Speaker 2 It's because of

Speaker 2 Fridays.

Speaker 1 Google has a lot of e-commerce, right? So I'm assuming maybe costs went up then.

Speaker 2 Yeah, we can check.

Speaker 1 You mean like they overspend it on EdMob and then turn it off?

Speaker 2 No, it's still there. It's just went down.

Speaker 1 More competition, maybe.

Speaker 2 Could be, yeah, it could be different reasons. Could be just because uploading started working a little bit better after Christmas

Speaker 2 or just middle of

Speaker 2 the first week of January.

Speaker 1 Okay,

Speaker 2 I mean, I don't see anything really critical besides just the usual budget allocation.

Speaker 1 So, what this chart tells you then, like

Speaker 2 what this tells me is that the uplavin and Unity are the top channels for the last kind of 60 days, I would say.

Speaker 2 It was

Speaker 2 last three months, basically.

Speaker 2 And I thought it's uplaving mainly, but in the US, there are some days where uploading is top, and May, but the majority of January was driven by unity.

Speaker 2 And this also tells me that here

Speaker 2 December was really not balanced that much because 50%,

Speaker 2 if you run

Speaker 2 any channel on 50 or 60 or 70% of the budget on a daily basis, then you are fucked. Because then this is what this happens.

Speaker 2 You go from 60% to zero, basically. There's a problem.
And then you go unity from zero. Oh, no, it's already 70%.

Speaker 2 Then you just increase the other channel. It's just

Speaker 1 really balanced that much. Is there somewhere like estimated spend? Because this is all percentages.
Would that chart kind of go the other way around? If they turn off 10%,

Speaker 1 we'll have estimated spend in a week. That pretty much the same thing would look exactly the same with the ad mob turned off.
It would be just like, you know.

Speaker 1 Yeah.

Speaker 2 Yeah, I know what you mean.

Speaker 2 But

Speaker 2 what was interesting in this part is that there is the majority of

Speaker 2 the whole kind of impressions coming from Applavin and Integral. But this is basically all

Speaker 1 where is it?

Speaker 2 Yeah, all countries. But

Speaker 2 in the impression tab, it's US only.

Speaker 1 So

Speaker 2 obviously, since US is the main NGO.

Speaker 2 But I would say that...

Speaker 2 The Applavin, what they are running at the moment with all of these IIPs and everything, it's I think it's blended Rust campaigns. Do you you think it's their mediating with Max, Felix?

Speaker 1 100%.

Speaker 2 Yeah, okay, that's what I thought. That's what I thought.
So they're running blended RAS campaigns.

Speaker 2 I would even say address campaigns and even IIP RAS, but different attribution windows. So you can run day zero, day seven, and day 28.

Speaker 2 And with this, this they have pretty good retention profile, right?

Speaker 1 We can check.

Speaker 1 We can hopefully check because,

Speaker 1 yeah.

Speaker 2 let's see

Speaker 1 okay

Speaker 2 let's see

Speaker 2 let's see actually this so we have the better day 60. Okay, it's not that bad

Speaker 2 4% day day 90

Speaker 1 okay

Speaker 2 not that not the usual ryo match but still still pretty good. So they can run uh they can also run an interesting day 28 optimization window, I think.

Speaker 2 So,

Speaker 1 yeah,

Speaker 2 honestly, a lot of different playables, a lot of different creatives. What I think they could be doing,

Speaker 1 what

Speaker 2 our friends from Super Send are doing, or we're doing, you have all these goods which are already looking like Coca-Cola, McDonald's, and all of this. You should do it way more.

Speaker 2 You should do it way more.

Speaker 1 Yeah, assume me I'm based in Vietnam. Yeah, yeah, yeah, yeah, yeah, yeah, yeah.

Speaker 2 I was like, guys, come on.

Speaker 1 Call the mobile police.

Speaker 2 Yeah, I called the mobile police

Speaker 2 because, like, that's that's what you want to, that's what you want to see there. Like, there was a collab with like whatever.
It was really obvious.

Speaker 2 It's collab, but it's not shown in the ads that often. So, all the clinics and all of the fun things.

Speaker 1 Like, yeah, that I think that should be there.

Speaker 2 Because I don't think the UGC stuff will work that much. I think

Speaker 2 the goods like they are now, and if it looks a little bit worse than what we saw on the ads, like the

Speaker 2 very low poly supermarket simulator types of visual styles.

Speaker 1 Like, that's something that should really work.

Speaker 1 But, yeah. Okay.
Rating time?

Speaker 2 Yeah, I would say 10. Yeah, 9 out of 10.

Speaker 2 Easily. Felix?

Speaker 1 The ad ARPTAW is 7 cents on this user base, which is so crazy because it's so global. So yeah, it's 9.

Speaker 1 I don't see how they could do anything better unless they started doing rewarded app opening justicials on Android just to get that little extra revenue, but they're so low. So, yeah.

Speaker 1 I would go 8.5 because two things.

Speaker 1 You can still do the meta a little bit more aggressive on triggering the events. I still have just one.
Usually, as I said, match factorial match go like two or three at a time. 8.5?

Speaker 1 I would say a bit lower because they don't have any story like they do, right? You could add stories. Please don't be story.
Please don't. No, no, no, no, no, no, no, no, no, no, no.
no, no.

Speaker 1 It's a distraction. Nobody wants it.
You need those events. Those events are the source of revenue because they're pushing you to play the core.
That's the only thing you need to do. Do them better.

Speaker 1 That's problem number one. Problem number two, fix your UI.
There shouldn't be 10 offers in one chart that I can even click the spin wheel. That's the other thing.

Speaker 1 I guess stuff is getting added into the game too fast for the UI team to kind of sort it through.

Speaker 1 UX team, I mean. Yeah.

Speaker 1 All right.

Speaker 2 That's that's amazing.

Speaker 1 Yeah, but the game itself, like, I think

Speaker 1 heads down because, as I said, they already went over like a market genre competitor, which is the Goods Master, and went over it. Easy.
Easy. Easy.

Speaker 1 Yeah. I can't wait to touch on your profitability on this.
This is going to be really interesting.

Speaker 2 Yeah, us too, don't worry. Thank you very much for listening, guys.
Also, visit 25gamers.com and buy the merch because we also have merch, not only albums, but also merch.

Speaker 2 All the hoodies, t-shirts and all the fun stuff that you know jakub is dancing obviously uh great with the camera zooming in and out and we are also out thank you very much for listening see you and talk to you later jesus