Candy Crush Solitaire: The Solitaire Showdown on a Gaming Battlefield

Speaker 1 Because the my main point here is like why everybody has like the insane expectations that every game that's going uh live immediately just everybody shit their pants

Speaker 1 because you see a lot of games that go live immediately

Speaker 1 yeah but the thing is as we as we discuss with royal kingdom it takes time until you build that revenue until that stacks up

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Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Okay.

Speaker 1 Welcome, everybody.

Speaker 1 All right, all right, all right, all right.

Speaker 1 Welcome. This is two and a half gamers.
My name is Matte Lancaric. I'm Felix Broberg.

Speaker 1 And we are your hosts. And we are going to talk about

Speaker 1 what else than Candy Crush Solitaire?

Speaker 1 Because,

Speaker 1 well,

Speaker 1 as

Speaker 1 we are

Speaker 1 experts. Well, the experts on the Solitaire games, because of course, everybody played in their lives 10 Solitaire games, except that's a lie.
You mean like window solitaire? Yeah,

Speaker 1 that's the only solitaire most of our listeners and all both of you played, most probably. Yeah, right?

Speaker 1 That's what I thought.

Speaker 1 No, but

Speaker 1 this is the thing.

Speaker 1 There's zero creatives like that. Like, I'm pretty sure that they should be creative.

Speaker 1 Greta Haraman does it at the end of the level.

Speaker 1 Yeah, yeah, yeah.

Speaker 1 Of course. Of course.
What do you you want to say, Felix? But we also want to congratulate our dear co-host for the birth of his daughter yesterday.

Speaker 1 So, Yakov. Well,

Speaker 1 we want to congratulate his wife, not his wife.

Speaker 1 Absolute zero. It's just he was there, just a moral support.
And he is recording a podcast episode the day after.

Speaker 1 Look, so there's the tradition in Slovakia says when your child is born, you need to get shit-faced, as I mentioned.

Speaker 1 So,

Speaker 1 yeah, yeah, yeah, you drink for the child's health.

Speaker 1 More you're shit-faced, the healthier the child is. But he doesn't drink, so he needs to record a podcast.
That's the most

Speaker 1 Eastern European shit I've ever heard.

Speaker 1 Absolutely. We have many like this.
Yeah, it's like, yeah, come on, man.

Speaker 1 You didn't even heed what we do at Easter.

Speaker 1 Yeah,

Speaker 1 all right. Congratulations, the Remyars.
Congratulations. Now, let's get on to this amazing show.

Speaker 1 Yeah, of course.

Speaker 1 Especially Yanka. Okay, anyway.

Speaker 1 So, what should we ask? Should we just jump straight in? Metrics.

Speaker 1 Please, metrics first.

Speaker 1 Because there's lots of happening.

Speaker 1 Yeah, okay, okay. Let's go metrics.
In between.

Speaker 1 So I think still,

Speaker 1 you made those predictions that this is going to be whatever. It's going to be a battlefield this year.
Yeah. That's still on the table.
Battlefield of what? Of

Speaker 1 wounded soldiers?

Speaker 1 Okay. I mean, like rats run by a van?

Speaker 1 Exactly, because this is exactly what's going to happen.

Speaker 1 Yeah, it's going to be quite, let's say, interesting. Because, yeah, let's go one by one, a little bit of history lesson.
So

Speaker 1 this is the important thing, and let me get back to my predictions where we can smooth transition into this episode.

Speaker 1 So what's happening with all of these games that are anchored in reality, such as like board games, such as Domino, Solitaire,

Speaker 1 probably also stuff like Megamon or whatever, like all these other kinds of things, it will also reach from time to time.

Speaker 1 So, what happens here is that if you go into the top charts of these games, you see that most of these are okay, let's remove Candy Crush Solitaire because it's scaling right now, so it's an outlier here, but all of these other games that you see here, like Solitaire classic card game, is literally 20 copies of that same game.

Speaker 1 I'm not kidding, that are mainly driven by organic. That if you look into them, how they actually look, it's basically your old Windows Solitaire, and that's what people are kind of looking for.

Speaker 1 That old, you know, good thing.

Speaker 1 It's similar to something to like chess or domino or I don't know, Rudol or all these other games that are, you know, people played in during their childhood, they want to play now on mobile.

Speaker 1 But

Speaker 1 because there's this like thing where you see like a potential blue ocean market, because like these games don't make that much IP revenue, they're mainly driven by organic traffic driven by ads.

Speaker 1 So, yada, yada, yada. Hello, Felix.

Speaker 1 But at some point, somebody thought,

Speaker 1 hey, this is a great idea. So, let's use all that organic traffic and everything and funnel it into our money-making machine of puzzle-based,

Speaker 1 you know, whatever monetization juice, as we know, and create stuff like domino dreams, which again, if you know how actual domino is played, and I work on some like

Speaker 1 real domino games, this is not domino at all. Like Domino has very clear rules, it's a PvP game between two people, and so on, so forth.
This is basically some kind of iteration of a puzzler.

Speaker 1 That is the solitaire, what we are looking at.

Speaker 1 It's the same thing, it's the same thing. So, what's happening?

Speaker 1 You take mechanics like with solitaire that people know because you know, these bricks, you know, we need to continue with each other, blah, blah, blah, like you have here, but it's not Domino at all.

Speaker 1 It's like creates a puzzle, basically. So, it's like something similar to like Zenmatch or whatever, like, I guess, or what basically it's level-based puzzler with mechanics from that board game.

Speaker 1 That's the important thing. And Domino Dreams is going to kill it, doing something like 200-300k a day.
I don't know what's the latest number, but that's there. So,

Speaker 1 only if you had the sensor tower so you can check it.

Speaker 1 Yeah, you're right.

Speaker 1 Oh, my God.

Speaker 1 What?

Speaker 1 Yes, that would be, that would be awesome, right?

Speaker 1 Dice Cream's made 16 mil in the last

Speaker 1 260K, as I said. Yeah, so I think it's top scaling a little bit.
It's still

Speaker 1 scaling. Okay.
Still scaling. 600K a day.
Wow. 260.
Not 600.

Speaker 1 260.

Speaker 1 Why is my camera trying to get my spotlight?

Speaker 1 Nice. Hello.
Hello, camera. Return back.

Speaker 1 Yeah.

Speaker 1 There we go. Wild camera appears again.

Speaker 1 Because, by the way, the listeners, if you are watching this, well, not if, but when you are watching this, you already recorded an episode about another game.

Speaker 1 And I have to tell you, that camera was wild. It was really wild.
Felix almost didn't make it.

Speaker 1 It remembers Felix, it seems. Anyway, so this is the dynamic that is happening.
And this dynamic is it already happened basically in the solitaire genre.

Speaker 1 Because if you look at solitaire genre from revenue perspective, all of these top games that are making big revenue, it's like Grand Harvest basically currently only.

Speaker 1 It's again, it's a solitaire gameplay, but puzzle-based.

Speaker 1 It's not really something because, again, it's pretty much this, where what we did is we took the solitaire mechanics of like card you need to play on each other by the order, but that's it.

Speaker 1 There's like completely different things there, and in the end, it ends up like this, where you have, or even cluster, where you have boosters, you have streaks, you have all the puzzle-based mechanics of like bread and butter stuff, like match three,

Speaker 1 basically. So it's a puzzle.

Speaker 1 The big question is:

Speaker 1 why everybody thinks they can pull off Monopoly Go

Speaker 1 because they just

Speaker 1 do it. Rushing head on, yeah.
I mean, yeah, yeah, yeah.

Speaker 1 So, what's happening here is that Playty Casolita Grand Hardware is currently the category leader with 15 million a month revenue, which is very stable.

Speaker 1 If you look at the numbers, it has been doing pretty much 600k per day from

Speaker 1 start of 2023, and that's it.

Speaker 1 Yeah, don't worry. That's just

Speaker 1 don't talk about it. It starts to make more if you talk about it.
Ignore it, yeah, ignore it. I worked on this game way, way, way long ago, and it was already making quite significant amount of money.

Speaker 1 And oh my god, yeah, yeah, it's 72-62% driven by US, so it's like solid. And uh, yeah, active users, I think, are a little bit of a

Speaker 1 downward, but still very solid, anyway. So, this is PlayTika's main

Speaker 1 category leader there.

Speaker 1 If we continue there, we see the Scoply game, which is Tiki Solitaire TriPeaks,

Speaker 1 which

Speaker 1 peaked in twenty twenty May twenty twenty one, somewhere like three hundred K per day. Now it's what, like still solid hundred thirty K per day.

Speaker 1 Look at the lifetime revenue is five hundred million. Yeah, five hundred because this is from twenty fourteen.

Speaker 1 Yeah, yeah, yeah. So,

Speaker 1 as well, is view by downloads?

Speaker 1 Well, look, you know how Drip a lot started? They took Solitaire and they started that Solitaire as their first game.

Speaker 1 Exactly because of this.

Speaker 1 Yeah, so there's the scoping thing, and then there's the PlayRix things with Fishdom Solitaire that did scale very aggressively in May 2023 to something like 150k per day

Speaker 1 would you say this is an unfortunate shark fin yeah this seems like a ua pushed ua induced shark fin basically

Speaker 1 making this up come on man like

Speaker 1 but it's like let's let's see yeah this is completely ua induced shark fin man yeah of course so this is there

Speaker 1 Maybe they thought that they could strong arm the competition. Just like roll over them with UA and then like, you know, their their share will go down.

Speaker 1 It's a different game. Yes.
Not your usual match free. I guess freezing families didn't work out here.
No.

Speaker 1 There is one actually Solitaire game which is using this bullshit.

Speaker 1 It's not working. Oh, okay.
Not effective. Yeah, so

Speaker 1 you will see what they're doing on the Candy Crash side. And we kind of talked about it in the last creative trends.

Speaker 1 Yeah, by the way, fifth game on the chart based on revenue is King's game, Pyramid Solitaire Saga

Speaker 1 by

Speaker 1 Pyramid, sorry, which is currently making uh half of the money of uh

Speaker 1 Solitaire Candy Crush game.

Speaker 1 Uh, but yeah, like, I guess, like one of those, like, side games that King made, eighty seven million lifetime revenue from twenty fourteen. Yeah.

Speaker 1 For King, I don't think that's very

Speaker 1 Candy Crush wasn't doing 100 million a month. Oh, Jesus Christ, but it wasn't 2014.

Speaker 1 You tell me, I'm just saying they're in the top charts.

Speaker 1 And that just tells you how the top charts are lower, like you said. Yeah, that's why I was saying that.
Greg Harvest is basically wiping forward everyone. That's it.
Like, goodbye.

Speaker 1 If you're not Greg Harvest, we don't need to talk about you.

Speaker 1 Yeah. So, and now it brings us into these

Speaker 1 again, back to my predictions, all the people that are rushing into the category. So, in the first place, we have Candy Crush Solitaire, which we're going to talk about today more in detail.

Speaker 1 That was launched on February 5th, and the results are mixed or even worse than mixed.

Speaker 1 Well, I don't want to be really harsh on them too much,

Speaker 1 but yeah, yeah, then we have the other category entrants, which are Disney Solitaire, which is basically a continuation of

Speaker 1 Domino Dreams from Super Play, which is now owned by Playtica.

Speaker 1 So I would guess this game was built before the MA merger. Absolutely, yes.
It takes time to actually build a

Speaker 1 solitary game, even though it's pretty much on that same pipeline.

Speaker 1 Just saying very similar,

Speaker 1 because it's literally their pipeline, especially if you see the transitions between the meta gameplay thing,

Speaker 1 it's basically the same.

Speaker 1 So, yeah, they just kind of risking it and changed the core, like a hubby playbook. But no, no, no, no, no, no, no, no, no, no, no, this is not hubby playbook.
Same meta, different core, but hubby.

Speaker 1 Oh, okay, sorry, I was thinking I've I've I heard reskinned and then I thought like, wait, wait a second.

Speaker 1 Yeah, the question is, and please let me understand this.

Speaker 1 Who from the target audience, which is predominantly female audience,

Speaker 1 old female audience, old meaning

Speaker 1 40 plus. Who cares about Tinkerbell?

Speaker 1 That's where I'm trying to get. Like, who,

Speaker 1 who really, from this arc audience cares about Disney

Speaker 1 and the Beast? Beauty and the Beast, yes. Maybe you would be surprised.
I don't know.

Speaker 1 Well, that's what I'm trying to understand. I thought you would help me understand this because

Speaker 1 the only thing, yeah, exactly. It's just

Speaker 1 Moana, no.

Speaker 1 That's a new thing. Yeah, that's like I don't think maybe.

Speaker 1 Maybe. Beauty and the beast, maybe.
The old, like, all

Speaker 1 Pocahontas, maybe, Aladdin, yes.

Speaker 1 But seriously, Lilong Stitch.

Speaker 1 No one cared about Lilong Stitch, huh? Cinderella, maybe. Yes.
Okay, fine.

Speaker 1 But I mean, I can look. So my mom took me to watch all of these when I was really

Speaker 1 little.

Speaker 1 But I'm still not old enough to play Solitaire. Exactly, yeah, exactly.
I mean, I'm

Speaker 1 the vacuum is.

Speaker 1 I mean, honestly, I like the solitaire games, so I'm kind of, but I'm, I'm, I'm, I'm different, I like all the visual games for some reason.

Speaker 1 Yeah, um, yeah, so this is pretty much Playtika's uh attempt number one in the Soul Splunch, and there's uh Claire's Chronicles, which is Playtika's attempt number two, because this is done on John's Journey metagame engine, which just switched into Solitaire Core by Vuga, of course, and and Vuga as we know is owned by Platika yes

Speaker 1 and I feel sorry for all those teams it's gonna be a bloodbath yeah it's gonna be a bloodbath like I don't think so this category can support even more than two games at all in in that scale of revenue like it will be amazing if we have like two games on the size of solitaire grand harvest yeah

Speaker 1 so but honestly you were you were super like yeah it's solitaire games remember what i said remember what i said it's not gonna work None of this is gonna work. I didn't say it's gonna work.

Speaker 1 I just said it.

Speaker 1 Okay, okay.

Speaker 1 Of course.

Speaker 1 Like, you know, battles, there's lots of corpses at the end of each battle. Yeah.

Speaker 1 So this is happening. And

Speaker 1 then the last entrance. This is kind of like a black horse.
So similar.

Speaker 1 Black horse here. But that's the thing.

Speaker 1 What else can you actually

Speaker 1 express? Really?

Speaker 1 How is this a black horse?

Speaker 1 Look at this.

Speaker 1 Black horse is called a dark horse.

Speaker 1 Yeah, it's black horse. Sorry, dark horse.

Speaker 1 But I would say maybe it's a white horse.

Speaker 1 This is a confused horse. This is a very confused horse.
I'm the confused horse.

Speaker 1 What's Metacor doing? They got in there? Yeah, they seems to be getting there. Why? I don't know.
Why?

Speaker 1 I mean,

Speaker 1 you know, maybe they like how much did they get like 150 mil like lifeline for Supercell like maybe some of that money would be better spent on this rather than Pedro Pascal. I don't know

Speaker 1 honestly

Speaker 1 no I don't I don't see that why because the CPIs are higher than the merge games. What are the CPIs right now just out of curiosity? Like

Speaker 1 yeah

Speaker 1 Look, this is very very similar to match. It's not exactly match, but it's it's not it's somewhere between merch match and merge.
So you you really can, yeah, yeah, match. You can still you have

Speaker 1 30-50 dollars easily.

Speaker 1 And uh, I know those numbers because of recent conversations. And yes, it's like 20, 27, 30, 50 depends on the country.
Pay your organization, yeah, exactly. So

Speaker 1 if you haven't worked in this before,

Speaker 1 it's going to be very hard for you because all all of the different tricks and stuff raising families and bullshit. You need to learn the hard way, which means it's gonna cost you money.
Yes.

Speaker 1 And you know, if you look at the merch category and how you are actually losing against the Chinese, losing heavily, now you are actually trying to compete with Israelis.

Speaker 1 Good job,

Speaker 1 that's really gonna work.

Speaker 1 That also works really hard.

Speaker 1 Literally, like how, seriously, I mean, points for being very adventurous,

Speaker 1 but

Speaker 1 and I really I really wanna be wrong on this, but having worked on this, it's really gonna be tough. Yeah, I think so.
It's gonna be tough.

Speaker 1 All of these like four new games we're talking about, I think like

Speaker 1 three or more is gonna be dead. Best chance.
Super play has the best chance. You mean

Speaker 1 yes.

Speaker 1 But only,

Speaker 1 only

Speaker 1 because of their previous games.

Speaker 1 Because ice streams are domino streams. Only because they have Platika behind their back.
But also, Vuka has Platika.

Speaker 1 Yeah, but Vuka doesn't have. I think this is just like much better Polish and overall.

Speaker 1 It's the man, it's the approach to work and the attitude and everything.

Speaker 1 It's like that's going to make a difference. That's going to make a difference.
You see

Speaker 1 how Domino Streams and

Speaker 1 the Ice Dreams started.

Speaker 1 And where is it now? Yeah, they sold the company for four billion. Yeah, so that's the thing.

Speaker 1 Not saying the whole eyes also didn't sell for a lot of money before, but

Speaker 1 I just there's a little bit of, you know, it's just that the attitude work isn't man. Isn't this in the end going to be like a CPI battle in the end?

Speaker 1 Where everybody's like bringing their own guns, where like Candy Crush is bringing the Candy Crush IP, these guys are beating the Disney IP, these guys are bringing the grandma,

Speaker 1 and these guys are basically bringing the narrative spin. And that's how I see it basically.

Speaker 1 I think this is not going to be decided on the UI battlefield, to be honest.

Speaker 1 But for the most part of it, I think still will be. Like, yeah, product monetization L T V stuff is super important, but if you don't have the users from low L T V or low CPI, then

Speaker 1 you're going to make it with those tricks.

Speaker 1 Yes, you know, Matty Magic, as I heard. Matty Magic, yeah, Matty Magic.

Speaker 1 Mighty Magic, when I was working on this, which was a long time ago,

Speaker 1 nothing really worked.

Speaker 1 Well, they worked, but definitely different what you would say. You would expect simple stuff, very simple stuff for audience, like this.
Of course, I would now

Speaker 1 use

Speaker 1 different concepts, maybe, but

Speaker 1 yeah, different magic.

Speaker 1 But yeah, I mean,

Speaker 1 let's have to review because lots of things to talk about

Speaker 1 this game. So let's get to it.
So, Solitaire.

Speaker 1 No, no, no.

Speaker 1 I have to say, I'm a level 49.

Speaker 1 You are level 14.

Speaker 1 And I played all, I re I restarted playing Solitaire Grand Harvest as well, and I'm a 42 or something. Okay, I'm 14 also.
Yeah,

Speaker 1 yeah, yeah, because yes, that game definitely changed

Speaker 1 from

Speaker 1 the previous years.

Speaker 1 And I think it was a good comparison to have because these games are similar, but different.

Speaker 1 Different in the RPU.

Speaker 1 Yes, and also, you know, Devil is in the details. Yeah,

Speaker 1 there's a joint devil in the details. Anyway, so

Speaker 1 what's happening? February 5th, the global launch of Solitaire Grand

Speaker 1 Candy Crash, Solitaire, sorry.

Speaker 1 which was soft launch on, if I understand, February

Speaker 1 2022. I checked it because SensorTower gave me one creative, which was apparently based on Sensor Tower launching June, July 2023.

Speaker 1 But I checked Facebook as library, and the first creative was launched in February 2024. So it's 20, it's it was a year ago, basically.
Yeah, but I guess they work on it before.

Speaker 1 It's just that that's the soft launch phase. Anyway, yeah,

Speaker 1 so what's the games about there's candy crash ip as they like to do because they also have like candy crash match 3d currently which is again the similar thing to match factory or all these other things so they're doing like the roveo playbook where let's let's go after different genres and put our ip into it and hope for the best basically which rovio did at one point and most of those things failed horribly um as you would expect so what we have here is basically

Speaker 1 the

Speaker 1 i would say a little bit of an old version of these puzzlers where we still have the restoration meta.

Speaker 1 I hate that. Like, I was like, guys, I think we passed this.
Why are we just doing this again? Where we have it's not really restoration, it's basically

Speaker 1 replace it,

Speaker 1 sugarization.

Speaker 1 Basically, so what's happening, you have these postcards, and then by each of these levels, you get energy, and when you have that energy, you use it, and it's similar to like you know, restoring something in the garden of uh garden escapes.

Speaker 1 You just remove a part of the picture and switch it with candies

Speaker 1 or whatever.

Speaker 1 And that's it. To be fair, I was reading some comments and people like it.

Speaker 1 If you're a core fan of Candy Crush, probably, yeah. But this is a question.
Like, do you really want to have only core fans of Candy Crush here?

Speaker 1 I don't think so.

Speaker 1 No.

Speaker 1 I don't know. I still don't think, like, I think it's a little bit of a stretch that people think that these IPs from the big games that we have on mobile can drive down CPI or give you something.

Speaker 1 Yes, yes, yeah, yeah,

Speaker 1 they can't and they won't. Like squad busters, basically.

Speaker 1 Again.

Speaker 1 Kind of.

Speaker 1 But

Speaker 1 no.

Speaker 1 That's a stretch, but still, yeah, okay, fair, fair enough. No, it's

Speaker 1 but it's exactly what's happening in here, unfortunately. Yeah, but this works with like Monopoly Go because Monopoly is a worldwide

Speaker 1 game. It's a mobile

Speaker 1 this is a brand

Speaker 1 Candy Crush is also a brand but only brand on mobile

Speaker 1 yes yeah yeah it's yeah doesn't have that pull so I think this is like wrong assumption the other thing is for me the whole game looks like five years old I'm sorry

Speaker 1 I'm just sorry but like the whole UI

Speaker 1 it's just like guys like have you seen Royal Kingdom how it looks now? And like, all these other things. And by the way, you could do these things in

Speaker 1 portrait, not landscape. Like, that's, that's one thing I'm really giving to Metacore that they put to

Speaker 1 portrait. I think even

Speaker 1 this is the only portrait one, but it can be done. I guess

Speaker 1 again. UX is a little bit worse versus what we're separate.

Speaker 1 It's just better.

Speaker 1 The other thing is that

Speaker 1 let's go to the gameplay. And this is the thing that I'll show you, which is the giant differentiator between the other games.
So we have typical, like now, like Solitarian Hunvers.

Speaker 1 Pretty much these guys took Solitarian Hunvers as their base. It's one-to-one.
Almost one to one. Almost one-to-one.

Speaker 1 But there's one mechanic which is

Speaker 1 yeah, I guess it has to do with monetization.

Speaker 1 So, absolutely.

Speaker 1 You put these cards on top of each other and they need to go in order. So, let's say we have J here, we can now do either 2 or 10, so on and so forth.
Actually, what we can do, we can take both.

Speaker 1 And this is the thing that Candy Crush Solitaire gives you much bigger strategic depth, which also make it much harder.

Speaker 1 Which is

Speaker 1 good to see. Maybe Felix, yeah, maybe Felix can help us kind of decide if it's good or bad, because I'm saying

Speaker 1 this,

Speaker 1 the additional card is

Speaker 1 up to home mechanic. So also actually helps you

Speaker 1 a lot in the gameplay, so it's easier if you know how to use it.

Speaker 1 If you know how to use it, but then Jakob is saying you need to actually think way more and then strategically think about the next steps, which is more difficult for the audience.

Speaker 1 But then,

Speaker 1 yeah, I think could be, but also do you do you need you need to think in match-free games in the very late stage

Speaker 1 levels as well. So, kind of, I think they're used to this, and this is the main differentiation.

Speaker 1 Yeah, this is the main thing with all these data. Like, this is the one.

Speaker 1 Because, for instance, again, the situation here, I go for Q, and normally, if I would go for Grand Harvest, I would go for K and again, like go from there. But I also want to get the 10.

Speaker 1 So, what I do here is I put Q into this top to hold thing, leave it for later, and then go for the 10. Yeah.

Speaker 1 See?

Speaker 1 Which makes it easier. It makes it easier, but also the game balance is based around this advantage, which means it's much harder if you're not using it, therefore you're losing.

Speaker 1 But

Speaker 1 of course, then you need to use it.

Speaker 1 Yes, but if you don't know how to use it properly, because there's so many tricks that this mechanic can do, like with the double pairs and stuff like that, where like I can put the pair of the same card here, and for instance, let's go with uh you know now we go with king again

Speaker 1 then we go with q and again because now it's only j but of course it's not only j it's also a

Speaker 1 c and then is the jack and so on so forth so you need to think much more whereas if we go to solitaire grand harvest and pretty much all the rest of the games yeah they work on a very simple premise it's just one card that goes in the order no saving no nothing

Speaker 1 You're just looking one next card. So if I get Q, K, I can do either Q or A.
That's it. If I go for Q, I need to plan around.
So, like, okay, that's Q. I cannot do A anymore.
That's it.

Speaker 1 I cannot, like, nothing's happening. So I can go for J here and then another Q, and so on.
And it's like quite simple. Yeah, it's just a tapping simulator, basically.

Speaker 1 But

Speaker 1 you still need to pre-plan your movements. Like, you need to pre-plan which card after each channel to connect in the chain.
Here, the chain just gets much bigger. It's more complex, that's true.

Speaker 1 And because they, I think, they're balancing the difficulty around it. Because this game, like, the difficulty kicks in super fast, like level 15, 14, like you're getting your ass kicked.

Speaker 1 Where here? Yeah.

Speaker 1 Okay. I'm terrible at this, and I passed up to 16 without losing a level

Speaker 1 without losing a level C, okay, but that's 16. That's really where it kicks in.

Speaker 1 I mean, I'm 49. I lost once.

Speaker 1 Once. And I'm playing it wrong.

Speaker 1 This is the beauty part of Us Free. And listeners, if you listen to this and then you listen to Good Sword episode, I was fucking terrible at that game.
And this is my type of game. So I guess.

Speaker 1 You're thinking, no, time pressure. Yes, exactly.
I hate time pressure. Anyway, no, I honestly, I first started playing.
I was like, heh, another solitary. And then I started playing more.

Speaker 1 I was like, it's not actually that bad.

Speaker 1 What was the solitary grand harvest?

Speaker 1 I need to play that again. So now I was playing two solitary games, both on level 50 for like a couple of days.

Speaker 1 But I lost then kind of motivation to play anymore. But anyway,

Speaker 1 the biggest difference in here and the solitary

Speaker 1 Grand Harvest, as you mentioned, is the balancing. Because here, if you lose, it's really expensive.

Speaker 1 Because, I mean, you have more options when you play and you know, you can strategize, but it's really expensive. so you rather go and play that level again.

Speaker 1 But in Solitaire Garnhares, you just buy those five cards because it's really cheap and you get you have a shit ton of uh yeah, which also goes to the other big change, which is the only change, is the boosters on the right.

Speaker 1 Yeah, they have the wild card, they have the lollipop, and they have the refresh, but if you convert with all the other games, they have just the wild card card with the price.

Speaker 1 Price is the key here, it's a price because if I go here,

Speaker 1 I think I just have like a card. Yeah, but you just, yeah, come on.
You can't, you just use all of them, and it's also price.

Speaker 1 What do you mean? Oh, really? Yeah, just use them. So let's just use all of them then.
Just use three hammers.

Speaker 1 Okay, just give me a second. Oh, can you, by the way, store them? Where? On the

Speaker 1 wildcard. No, you can't.
I don't think so.

Speaker 1 Let's just check. But it's still like they have three or four more things here.

Speaker 1 There we are. I can see all these.

Speaker 1 This is your type of game.

Speaker 1 This is my type of game, of course. Yeah, there you go.
There we go. Yeah.

Speaker 1 This is much, much, much more.

Speaker 1 It's more expensive. Yes, exactly.

Speaker 1 That's what I'm saying. Like, it's that's like the biggest change is on the balancing side.
Yeah, because

Speaker 1 it's like we can compare the numbers, but we can compare the ratios. So one life here is like 2,000 coins.
2,700. Yeah.
Whereas here, one life here here is if we quit just

Speaker 1 uh one life here is what

Speaker 1 one thousand one thousand and the wild

Speaker 1 one thousand scales as you go and you are on level fourteen and if you're level forty I can check yeah anyway maybe maybe maybe I'm just like over scratching it but yeah that's that's that's minimal difference the the tap to hold mechanic this is the main difference that that's that's the that's the thing which just I think

Speaker 1 people in this category won't be able to utilize it to their full potential. Therefore, they could be

Speaker 1 just making the game

Speaker 1 too deep of strategic depth

Speaker 1 for the audience.

Speaker 1 Question.

Speaker 1 Why doesn't this game have any ads?

Speaker 1 Awarded ads.

Speaker 1 Can someone answer me? Like, why?

Speaker 1 You can't blame it on Solitaire IP here.

Speaker 1 It's not Solitaire IP. It's just uh where would they where would you put them? In the like buying cards, it's monetization pool.
It's like it's it would cannibalize the IOPs.

Speaker 1 Okay, what about in if you go into the shop, you have the free spin every day, put that behind the reward advice. This is your usual moment to be or not to be, to have the ads or not to have them.

Speaker 1 It's also, also, we forgot to say the biggest

Speaker 1 biggest difference is between

Speaker 1 those two games is this

Speaker 1 you are getting smashed with special offers

Speaker 1 that's the other big difference that I every minute you yeah so I I was expecting because I heard a lot of people talking about this and like yeah they have like

Speaker 1 no ads you just just no good placements that's like what we're finishing there could be no no there could be definitely good placements and as we talked before we we could double the revenue by four ads per day yeah this is king which is going after IP revenue per day.

Speaker 1 You still have Candy Crush, and then you have the ads there, so but you have the ads there if you play 4,000 level in that's true, okay.

Speaker 1 Fair enough, man, and also there is the if you play level three, then the third booster is saying coming soon.

Speaker 1 It says coming soon, yeah, it says coming soon. And by the way, the Solitary Grand Harvest level 35, it's costs like 1,500, so it's cold, it goes okay.

Speaker 1 So, it's not okay, that's my bad, so it's the same. Sorry, uh, but the other thing I was like super uh um

Speaker 1 like disappointed basically literally disappointed like why g why guys are you doing this you know postcard thing renovation thing where you should be literally doing this which is the royal match match factory like aggressive events rotation meta where you have all of these like team goals all of these

Speaker 1 events that are triggered completely based on the player like stuff like this basically where we are just searching for opponents which are basically bots and they just give you the incentive to play and be faster than the bots and stuff like that.

Speaker 1 And this rotates all the time, forever. They even have like a mission center for it now.
It works like charm, and everybody's doing it.

Speaker 1 Like, we literally reviewed the game like two days ago, which is doing exactly the same thing, scaling like crazy

Speaker 1 for quadruple the revenue of Candy Crush Solitaire, but

Speaker 1 yeah.

Speaker 1 When we had the last creative trends, we were really thinking oh my god they're using this save the whatever

Speaker 1 yes so maybe

Speaker 1 just maybe they implemented in the game no

Speaker 1 I don't know like I don't know what was happening

Speaker 1 but I think like they're literally missing the train like why didn't you like I mean if we are still talking about one of the biggest companies in the world I know but like yeah yeah yeah, but

Speaker 1 still stumble up some of the things. Do you show the revenue in the last uh 30 days? Just seven euros.

Speaker 1 No, it's not seven euros. It's basically here is the launch, and it's something like 25k.

Speaker 1 Yeah, and we originally we really wanted to wait for this so we don't like jump on this because the revenue recalculators are not like not uh

Speaker 1 good estimate. This definitely is to estimate now after two weeks, basically.
Go to active user base.

Speaker 1 So here's what I worked at.

Speaker 1 the download active use activate active user base activate the user base activate user base order 66 so basically i took the liberty here of just calculating with the the user base in us non-us right and if they got 55 of their user base to watch

Speaker 1 four rewarded ads they would literally double the overall revenue

Speaker 1 No, it still wouldn't help them at all. I know, but still.

Speaker 1 I'm just saying, like, like, I guess it's not going as well as they thought with the launch. I don't guess so.
They're just like,

Speaker 1 I would like to say

Speaker 1 1600k a day. That's that's that's now

Speaker 1 now,

Speaker 1 yeah. Again, that's why I don't want to be really harsh on them because it took them so long to actually get where they are at the moment.
And from the very beginning, if you if you do a lot of

Speaker 1 very beginning and we'll compare, yeah, this is a good thing. No, so let's go art though because this metric, you know, this is not downloads by revenue per download.

Speaker 1 Jesus Christ. Okay.
Yeah. Okay.
Okay, Mr. Game Designer.
Here,

Speaker 1 teach me. Teach me, master.
15, 20 cents. Just put

Speaker 1 the other app or the game on the same graph and then just

Speaker 1 buy App Launch. I mean,

Speaker 1 you know how to use Sensor Tower.

Speaker 1 That's it.

Speaker 1 Easy as that. There we go.
A plunge.

Speaker 1 And then just zoom there, and that's it.

Speaker 1 See?

Speaker 1 Still not there.

Speaker 1 Yeah, but not that different. No, no, man.
Sorry. This is.
Look here. This is where you need to.
This is soft lunch. Yes, soft lunch.
This is soft lunch. That's why it's on par.
This is global lunch.

Speaker 1 See?

Speaker 1 Then

Speaker 1 countries. Oh no, that's not gonna do the same thing.
No, no, no, no, no, no, no, no, no, no, don't laugh, because like they they have five hundred thousand installs per day, but most of it is shit.

Speaker 1 I know

Speaker 1 you

Speaker 1 just do US stuff. I know I know I know.

Speaker 1 Go to all countries up there and then just switch to US.

Speaker 1 You need to do it all over again.

Speaker 1 Aha.

Speaker 1 You make an interesting point, Matthew.

Speaker 1 That's the thing. Also, go to revenue since largely it's the same thing.

Speaker 1 It's just it, of course, it's not comparing apples to apples because it's different, but still, see, but they were scaling it differently. They weren't doing like

Speaker 1 500k,

Speaker 1 I know, but also not 500k because it's

Speaker 1 like yeah, the thing is that let's just let's just let's just get into like a

Speaker 1 overall overall agreement that we all expected that this would scale much faster and much bigger. What did you expect, like millions a day? No, no, no, like just I don't know, fifty hundred K a day.

Speaker 1 Fifty or a hundred fifty or a hundred K a day. Yeah, twenty five scenes just based on based on what? Based on Candy Crash IP?

Speaker 1 Based on the expectation that this will just have much better monetization with the del T V that you're talking about there. Because of because of Solitaire Grand Harvest.
Or because

Speaker 1 my main point here is

Speaker 1 why everybody has the insane expectations that every game that's going live immediately, just everybody shit their pants.

Speaker 1 Because you see a lot of games that go alive immediately, everybody shit their pants.

Speaker 1 Yeah, but the thing is, as we discussed with Royal Kingdom, it takes time until you build that revenue until that stacks up.

Speaker 1 Obviously, yes, I would expect this to be higher, but because it's because it's king, because it's candy crash, because everybody was talking about it. But I still feel,

Speaker 1 I mean, obviously, it's kind of almost half dead on the arrival, but

Speaker 1 I think it's going to grow. But maybe I'm wrong.
I just want to be a little bit more positive about this.

Speaker 1 I'm trying

Speaker 1 to

Speaker 1 product-based perspective. As you said, I don't see the events.

Speaker 1 I don't see the offers i played numerous onboardings of like first match royal kingdom match factory whatever all the hybrid casual games that we see and this is like much more aggressive but you know what is really really important go to albums oh yeah this is gonna save them go paris click on the left on the side there is a unicorn

Speaker 1 There you go. That joke at the end.
Thank you very much, Andy Crash.

Speaker 1 By the way, their album isn't even resetting. I was like, oh, they have the album mechanic.
It's like

Speaker 1 more collections soon. Go and play the 40 level 48 and check the third

Speaker 1 booster. Click on it and then just click.
More booster coming soon. It's not finished.
Yeah, it could be. It's not finished.
That's the thing. More things are that.

Speaker 1 Why release a game with Candy Crush IP after five years and not finish that?

Speaker 1 I don't know. Ask Supercell about squad busters.

Speaker 1 Why? Well, because of reasons. I mean, because whatever.

Speaker 1 Okay, so let's talk about this. You're like, it's going to grow.
I don't think so. It's going to grow because of this, this, this, and this.
All of these are half dead. The only thing is that.

Speaker 1 You're very pessimistic always. I'm going to side with Matte.

Speaker 1 Man, they're going to increase the CPI so much that your growth that you cannot take time to do is not going to happen because you're going to have to. You know how much money these guys have?

Speaker 1 You know how much money Plaitika will throw into this, of course,

Speaker 1 but it's a pizza blue ocean. Wait, so wait, wait, wait.

Speaker 1 Did we just agree on that the biggest winner of this is uploaded?

Speaker 1 Yeah, as usual.

Speaker 1 No,

Speaker 1 actually, no.

Speaker 1 Really? No, I don't think it's applied. Actually, Facebook and Google for this, but.
Man, I really think

Speaker 1 I buy your idea. I mean, okay, they didn't finish it properly.
They still can learn from blah, blah, blah, and all these things and slowly throw it.

Speaker 1 Yeah, I'm okay with that, but not in that bloody environment when there's like four or five other solitaire games coming after it, and we didn't even see the Chinese one.

Speaker 1 So, judge us in six months, basically. Yeah, no, look, no, no, no, look, uh, until the until summer, there will be two updates.

Speaker 1 I'm saying, I'm telling you, there will be two updates, one big in like three months, and then, well, it's almost summer. Fuck

Speaker 1 the third booster

Speaker 1 new content, the booster and

Speaker 1 the events.

Speaker 1 In the meantime, they maybe are gonna focus on the skills. I don't know.
Candy Crush has excellent LiveOps pipeline. Like, Candy Crush itself.

Speaker 1 I mean, King has excellent LiveOps capabilities, don't get me wrong. They know their shit.

Speaker 1 They know the shit, but they don't know how to build solitaire games. I mean,

Speaker 1 I don't know. Who knows? I'm just like,

Speaker 1 I maybe I'm completely wrong on this, but I still think the tab to hold mechanic is making it more problematic than easier. My opinion.
Yeah, I have a different opinion, right?

Speaker 1 I would just invest more into those event rotation meta.

Speaker 1 Sure. And also, I mean, again, you play Solitaire, Garn Harris, you exit,

Speaker 1 you win the level, special offer, bam.

Speaker 1 You open the app, bam, special offer. Here, it's it's there.
Yeah, hello, hello, it's special offer. Good.
How are you there? Yeah, it's not even moving.

Speaker 1 Yes, it's not even like like all this basic stuff, it's not doing.

Speaker 1 Like, if you compared it with, you know, if you compare it with Match Factory,

Speaker 1 like, this thing is after every single level, is like bonanza of stuff that's being thrown at you. Again,

Speaker 1 cultural difference.

Speaker 1 Yeah,

Speaker 1 think about it. Yeah, it all comes back to that.

Speaker 1 It's simple as that. It's simple as that.
I don't know. I'm pessimistic about this.
I'm sorry. I'm just Pessimistic about everything.
Everything.

Speaker 1 It doesn't count.

Speaker 1 I mean, who would have thought?

Speaker 1 Yeah, it doesn't count. You should be optimistic.
I mean,

Speaker 1 like Marvin in

Speaker 1 the Hitchhiker's Guide to the Galaxy.

Speaker 1 Yeah, I don't know. I just think this needs much more push in order to make a dent here in the corner.
I think it's too early.

Speaker 1 Too early for what?

Speaker 1 It's too early to judge it. You said that same thing about Scott Busters.

Speaker 1 I said it's too early to judge it. Yeah.

Speaker 1 Yeah. No, I don't think so.

Speaker 1 Yeah, you said.

Speaker 1 I don't think I even was on the pod for that.

Speaker 1 Yeah.

Speaker 1 For various reasons. Various reasons.
Yeah, no, but give me the screen so I can share the critic radius.

Speaker 1 Give me the screen. I mean,

Speaker 1 honestly, everything we talked about on the product side, you can expect on the UA.

Speaker 1 It's not as advanced videos of gameplay

Speaker 1 no not only not only but I've been running different different things from Google App Lab in Integral even to Facebook Moloco oh hello Moloco you were not here before it's good welcome to the big boys club

Speaker 1 okay

Speaker 1 so good old

Speaker 1 creatures not an actual gameplay which is interesting

Speaker 1 but

Speaker 1 I was hoping the cards would start falling on his head.

Speaker 1 Whatever, I mean, that's exactly.

Speaker 1 There's a nice music. This is fine.

Speaker 1 And nothing really. It doesn't really

Speaker 1 miss appeal to the audience, right? Matty, I think you engaged some

Speaker 1 microphone. Yeah, you

Speaker 1 dive into the water. Oh, it's all good.

Speaker 1 I did what? That's really weird.

Speaker 1 Or maybe,

Speaker 1 maybe because of this,

Speaker 1 is it still under the water? No, it's better.

Speaker 1 Now it's now it's not right? No, it's okay.

Speaker 1 Okay, fine. Okay, so I'm back.
Uh, some paper. Because we were trying to sell your soul, yes, exactly.
Oh, sell my soul.

Speaker 1 I'm not selling my soul, but you don't have to sell your soul either. Because today's episode is brought to you by our sponsors PVX Partners.

Speaker 1 Because if you use PVX PVX Partners, there is no equity dilution. You don't need to sell your soul or any piece of your company.

Speaker 1 Because if you're selling your game business and need funding, PVX Partners are here for you. So visit pvxpartners.com and see how they can help you grow your game.

Speaker 1 You know, you repay as you get paid, very fast and flexible. So you can secure funding in 30 days and get a turn sheet in 24 hours.

Speaker 1 Very nice. Very nice and smooth, Mr.
Yaku. Thank you very much for that.

Speaker 1 Like

Speaker 1 one more soul sold.

Speaker 1 Scale like a king with PvX partners. Well, I'm not sure if they're using it, but maybe you should.
Anyway, so this is the playable.

Speaker 1 Great, right?

Speaker 1 It's basically an end card, and it's live on Uplovin. So, guys,

Speaker 1 you definitely need a little bit more love on the playables at the end. And this is our

Speaker 1 good old

Speaker 1 creative. Yeah, save the king, save the world.
Finally,

Speaker 1 save the Yeti.

Speaker 1 We showed this in the previous episode and the previous, like the creative trends.

Speaker 1 And we were hoping, oh boy, we were hoping that this is going to be in the game, but it's not. It's not.

Speaker 1 It's not. I mean, but

Speaker 1 how can you

Speaker 1 edit in the game anyway? I mean, you can can figure it out, obviously.

Speaker 1 What do you mean? Like, everybody has it. I know everybody has it.
Yeah, it's true.

Speaker 1 Every Player X game is using pin puzzle creatives and they have it every second level. I know.

Speaker 1 Also, we also saw this

Speaker 1 previous episode. Heavy CGI.
Yeah, heavy CGI narrative. Yeah, the narrative stuff which is kind of story-driven and then you have the gameplay afterwards.

Speaker 1 And that's, you know, that's that's my problem with

Speaker 1 super interesting, by the way. Like, um, like you said, that nobody's using like that.
Um,

Speaker 1 you know, the concepts of Age of Empires Mobile, like old CRTs, yeah, exactly. So nobody's doing that.

Speaker 1 Nobody's doing it.

Speaker 1 Exactly. And that's

Speaker 1 it's it's surprising because

Speaker 1 I would expect that like you would get for that audience. My mom was playing Solitaire on my old Windows 95 almost every day.
I could see all that animations.

Speaker 1 Like, I can already imagine the creative, like, camera zooms on like old CRT monitor, you're playing Windows Solitaire, and then cards turn into candies, and you go from there.

Speaker 1 Yeah, it's like you can do all this nostalgia stuff from the past, like exactly like Age of Empires mobile. Did

Speaker 1 you can use it here,

Speaker 1 but instead, yeah, I mean, of course, because it's slightly different because it's Forex because Forex, yeah. And instead,

Speaker 1 you're doing this. Hello.
Guess what?

Speaker 1 Best game ever.

Speaker 1 Random UGC. You see?

Speaker 1 Where is it? It's a classic solitaire game we all know and love.

Speaker 1 But it's a fucking

Speaker 1 candy crash twist.

Speaker 1 I mean, can you even believe this person

Speaker 1 to saying this? Believing people. No,

Speaker 1 it's just a bit boring.

Speaker 1 I mean, of course, like

Speaker 1 boring is absolutely terrible. Thank you very much for this.
Yeah, it's like it's that's my problem with these UGC videos because it's just random people, they don't really care at all.

Speaker 1 And they have a few of these,

Speaker 1 obviously. They have playable on Integral, which is kind of

Speaker 1 nice. Oh, what what is this? Oh,

Speaker 1 it's not even a solitaire.

Speaker 1 Oh, my God.

Speaker 1 Okay.

Speaker 1 Some kind of match pair to take. Exactly.
Yeah, yeah, yeah, exactly. So let's go back because they're full of fake stuff.
Why don't they use it in the game? Exactly. So they can.

Speaker 1 I guess that's the next thing they need to like cross, right? Before they let it happen, right? Also, you have January, let's say, February.

Speaker 1 I'm literally thinking if there's some like random brain guy brand guidelines that are holding them down.

Speaker 1 It's kind of nice, playable.

Speaker 1 I like the rainbow. It's really

Speaker 1 really short. Looks like Scato's rainbow.

Speaker 1 Very loud. Also,

Speaker 1 this one is

Speaker 1 old. Yeah.
Heavy CGI hook.

Speaker 1 And the old guy. Grandpa on the top.
Yeah, Grandpa on the top. Exactly.
Grandpa on the top.

Speaker 1 At least I guess it's real. I don't know.

Speaker 1 Yeah, but this is is an old creative that

Speaker 1 they were running

Speaker 1 in the past. And you know, like, see, you have

Speaker 1 one page

Speaker 1 of creatives on Aplavin.

Speaker 1 So, Felix, this is Aplavin is not gonna win on this dead patch

Speaker 1 because this is

Speaker 1 the part why Appleviny. That was the part.
Yeah, yeah, that was the part. I mean, so they're running with Facebook.

Speaker 1 It's uh, it's mainly Facebook. No, it's mainly Facebook for for uh Candy Craft Solitaire.
I can and I will show you well mainly. Let's see, three networks, all of this,

Speaker 1 and

Speaker 1 not even that much. That it's

Speaker 1 it's weird, honestly.

Speaker 1 And they have they have this one. I think this is the one.

Speaker 1 Yeah, this is this is this is really good, actually. This is really nice.

Speaker 1 Really, really nice CJS stuff. uh, really cool, yeah, yeah,

Speaker 1 it's really satisfying to watch.

Speaker 1 It's quite it's too fast for me, and I think for the audience because like so many things are happening at the end, aren't all these things that like go directly into gameplay just have like atrociously high CPI?

Speaker 1 Then, no, no, no, you have you have still a hook in here, and it's it's kind of uh

Speaker 1 not only you mean, like compared to that Yeti killing, save the Yeti, yeah, yeah, look,

Speaker 1 look, what? Yeah,

Speaker 1 the thing is, I'm gonna share

Speaker 1 also this latest analysis, which is the impression share. And look, they launched

Speaker 1 basically

Speaker 1 80% Facebook.

Speaker 1 And you saw how many creators it's there on Facebook? It's really, really low, guys. Like, it's the creative.

Speaker 1 I don't think, yeah, yeah, and I saw, I saw, I don't think they're spending a lot of money, to be honest.

Speaker 1 Because look, because this is the revenue numbers.

Speaker 1 No, because we have to revisit this when we get path metrics. Like, really? Because you have one, two, three, four, five, six, seven, eight,

Speaker 1 eight

Speaker 1 creatives launched in February everywhere. It's like

Speaker 1 no, Facebook audience, it doesn't matter. It's just all the countries I'm in.

Speaker 1 And this is it. I mean,

Speaker 1 how how can this spend a lot of money tell me yeah also this

Speaker 1 very high cpis

Speaker 1 not very high cpis they're just not spending money at all in big quantities and also that all those numbers are just a high

Speaker 1 kind of uh

Speaker 1 featuring

Speaker 1 yeah because that's that's the point what matte was trying to get with the comparison that those numbers are like what like india indonesia or of this bullshit it's not us

Speaker 1 only. So, like, US is still first, like, for let's say yesterday's downloads, like 30k US, but then there's 15k 14k India,

Speaker 1 7k Brazil. Yeah, unfortunately, we don't have the source

Speaker 1 stuff like that. So,

Speaker 1 here we had it's quite a lot of installs, but then we go here and we go countries, and then they

Speaker 1 suck.

Speaker 1 it's 30k US

Speaker 1 and everything else, like 150k downloads.

Speaker 1 Yeah, it's not that much.

Speaker 1 And by the way, this is very interesting. Germany is the biggest revenue country, not US, Germany.

Speaker 1 There you go. Ah, yeah, come on.
Okay, they overtook them. Yesterday it was.
Yeah,

Speaker 1 when we checked it, when we checked it, it was a little bit different. But still, yeah, this is look.

Speaker 1 I mean, it's still not bad, but honestly, 500,000 downloads and only 1,000, 100,034

Speaker 1 revenue. That's quite low.
Yeah.

Speaker 1 So this

Speaker 1 is not high-quality users. Because if these were high-quality users, there is missing a zero.
Or there's monetization not aggressive enough to monetize them. Could be, could be that as well.

Speaker 1 Yeah.

Speaker 1 It's good for for review radar, I guess.

Speaker 1 Of course. Like, we're going to do like solitaire body count

Speaker 1 episodes at the end of the year. But the body is at the flow.

Speaker 1 Exactly. That's what I had in mind.

Speaker 1 I'm going to get a tattoo of every Solitaire game that died as a tear here.

Speaker 1 As a tear here. It's going to be all of them.
Like, like an anime with all the tears.

Speaker 1 Yeah.

Speaker 1 I was going to cry Solitaire games.

Speaker 1 Jeez. No.
So, and that's the thing. Like, I really wanna show you something interesting on the UA side, but I don't have anything to share that's super interesting.

Speaker 1 I can share look this, which is a solitary grand harvest, and

Speaker 1 they're doing a lot of

Speaker 1 spend on Google, a little bit of uploading and all over the place, liftoff and stuff,

Speaker 1 and then some DSPs. But Facebook, well, Google was the biggest in the previous years, and it still is.

Speaker 1 Even if we go like the last 30 days, still 40% is Google.

Speaker 1 So that's where

Speaker 1 that's where Candy Crush is kind of missing out because they only run Facebook and not that much.

Speaker 1 So that's why I think we are still very, very early. But I'm not sure like what they are what they are waiting for.

Speaker 1 That's my

Speaker 1 I'm just checking Domino Dreams.

Speaker 1 How the curves look like in the beginning, and uh

Speaker 1 like their launch basically, if I see this right,

Speaker 1 was

Speaker 1 right.

Speaker 1 Did you give the screen to uh

Speaker 1 yeah, sorry, I'm just

Speaker 1 dying. You can't have six six pages of crazy when you launch a game,

Speaker 1 especially on the giant scale because they like just and this is the I think this is the source of that expectations that I'm having that when I see games that's having like 500k downloads that IP driven and stuff like that, that, did you expect that it's gonna get some scale?

Speaker 1 Because again, let's like let's check Domino Dreams, which is very similar concept. And again, so you see how

Speaker 1 revenue pretty much this is soft launch and slowly like take like really slow hockey stick. This is like textbook slow hockey stick.
This is a slow hockey stick.

Speaker 1 This is if you check downloads, they never went over some kind of giant amount of downloads ever. Like there's

Speaker 1 because it's also expensive. Yeah, it's expensive, but you know, they're paying for quality, they don't care, and it's like slowly scaling it.

Speaker 1 But honestly,

Speaker 1 I

Speaker 1 don't want to say it, but

Speaker 1 look, it's a big company,

Speaker 1 and we always talked about like how they kind of approach UA.

Speaker 1 And I, if I look at this, I would say this is a classic UA global launch from the 2015. That's exactly that.

Speaker 1 Where they run a shit ton of mobile app install campaigns, you get traffic, but that's it. And back in the days, it was actually revenue, but now it's not.
Yes.

Speaker 1 You know,

Speaker 1 that's what I'm thinking. So, how would you do it instead, then, if you're not doing a 2015 launch? Like, how would you do it instead?

Speaker 1 Step by step, purchase campaigns, value campaigns, US tier ones, rest of the world, like basically everything. Facebook, Google, Apple, I mean, look at whatever else is running.

Speaker 1 The Lyft of Molocho, like all the channels that Solitaire Grand West was doing before, because now it's different. Now it's like super old game, so it's not really comparing apples to apples.

Speaker 1 But like what they're doing now, they were doing like maybe a year ago, and they just go there and then not have eight creatives for February. You have twenty.

Speaker 1 I think it's because they have to do a branding like approval, and that's why it's taking

Speaker 1 you are in soft light for a year. Come on, man.

Speaker 1 This is

Speaker 1 an argument. They're also funneling players from their other games.
Like there's an ad pin

Speaker 1 Candy Crush Solar Saga. Yeah.
Oh, really? Solitaire and stuff like that. Yes.

Speaker 1 And we still, with that amount of traction, it's just this.

Speaker 1 Yeah.

Speaker 1 And

Speaker 1 it's cross-promo, so I think Gonzalo

Speaker 1 could say this, but King, I think, is like a pretty good spot for cross-promo, like King itself,

Speaker 1 sure,

Speaker 1 but again,

Speaker 1 you still don't, it's a big company, and you don't want to send the best pairs for Candy Crush, so I wouldn't expect the things would even allow to trumpets,

Speaker 1 but in Soda Saga, which still makes a lot of money, though. So, yes, of course.
So,

Speaker 1 yeah, well, look,

Speaker 1 I think we we discussed a lot, and I think I think we should we should create a merch for for candy solitaire or solitaire genre.

Speaker 1 I will create a merch so everybody who's listening, go to 25gamers.com/slash shop and just buy all the merch we have.

Speaker 1 And in the meantime, I'm gonna work on the solitaire collection because this is gonna be interesting. What are you gonna do?

Speaker 1 52 cards of dead games, yes, tears I say I've said tears, tears of dead solitaire games.

Speaker 1 Jeez, I hope

Speaker 1 anyway.

Speaker 1 All right, yeah, we're gonna definitely talk about it more, but yeah, best of luck to King Team to you know battle it through the battlefield basically because it's gonna be hot and rough very soon,

Speaker 1 even though that it's not like yet hot and rough. Like, my bet is on Disney Solitaire.
I'm sorry, like, this is this is my bet. But basically, as this mati said, these guys are gonna roll already.

Speaker 1 We'll see, we'll see.

Speaker 1 We'll see, we'll see. You need to make some predictions, man, and you know, comment.

Speaker 1 It says who.

Speaker 1 Why do you need to make some predictions?

Speaker 1 You can also talk shit as

Speaker 1 half of the industry. It depends.

Speaker 1 Of course. Of course.

Speaker 1 Yeah, but still, it's better to say nothing than just say, oh, well, you've

Speaker 1 depends. Yeah, let me just look into the into whatever crystal ball and say just whatever bullshit.
Yeah.

Speaker 1 Anyway, thank you very much for listening. Thank you very much for listening.

Speaker 1 Please subscribe, um, comment under the YouTube because you are doing that and we love it. You're your excellent uh crowd.
Thank you very much. See you, GDC.

Speaker 1 And I will be there, guys. Will not be there, I guess.
Game dead conference. Game that, yeah, you are gonna be dead.

Speaker 1 Double dead, yeah.

Speaker 1 Uh, and then, yeah, see you next time. Thank you very much.
Bye-bye. Bye-bye.