Creative Trends in Mobile gaming - January 2025

This does everything it should have.

Five things, grabbing attention, like five glasses of coffee,

and then you have the actual near-the-experience.

The snake.

Yeah, it's like this is everything in one video.

It's brilliant.

So you have all of the light that's you just see,

and then we have, well, Royal Kingdom as well.

Yeah.

It's cool. the of the light that's you just see and then we have well royal kingdom as well yeah Felix Shacka bringing the insight we're rocking those vibes till the early daylight Matei UA master eyes on the prize tracking data through the cyberspace skies Felix acts colors like a wizard in disguise

Jackups craft the realms lift us to the highs

Two and a half gamers talking smack slow hockey stick got your back ads are beautiful they light the way

Click it fast don't delay Ah-ha Ah-ha Ah-ha Ah-ha Ah-ha Ah-ha Ah-ha Ah-ha Ah-ha All right, start it from here. Yeah, yeah.
No, no, no. This is good.
Thank you very much for coming. This is the exact start we need.
Remember, the wizard is never too soon or too late. Oh, okay.
Yeah, that was too far. That's not funny anymore.
I'm Mati Alancaric. Oh, I'm Felix Braber braver and we are your hosts nice hey there you go so please do the the creative uh trends now yes that's right quick yeah that's right we are gonna talk about the january creative trends uh and also before we do that i want to tell tell you one interesting story.
It's not a story. It's actually an ad because today's episode is brought to you by our sponsors, PBX Partners.
Because that, my dear listeners and friends, it's the simplest, most effective credit line for marketing. And we know that you are listening and you are actually listening to what we talk about because uh you ask for uh for calls and and demos with pvx partners so thank you very much uh anyway so if you're scaling your game and need funding here's the deal with pvx partners there is no equity dilution you can repay as you get paid.
It's flexible, fast, and fully tailored for your growth. So we're going to talk about all the creatives today.
So you can use those insights and PVX Partners to grow your game. So visit PVXPartners.com and see how they can help you to grow your game faster and stronger obviously so you can secure funding within 30 days and get a term sheet in just 24 hours if your game is good so thank you pvx partners for sponsoring this episode literally at the point like like one of the seasons in south park where people were ads.
At some point, the stance is like, he's an ad. This is the thing.
It's the ambush part of it. Exactly.
Yeah, exactly. You don't know.
You don't know if it's a dead joke or an ad. Yeah, which is great because that's what we want to do.
We don't read ads or just put jingles i can't do the soundboard stuff but i don't and i won't i know i know i know i just i will just oh i know what i'm gonna do i will just put our songs i would i would just put the ua margarita in there and then it's gonna do you okay Margarita. Okay, anyway.
So we're talking... Are you sleeping? No one cares.
What do you mean no one cares? You just, you know, if you are going to interrupt me as you did the last time, you want to go because you want to go to bed? I'm so angry. Yes.
Anyway, so what I'm talking about today is a creative trend. So what is trending right now? Let's just do an entire screen because I actually downloaded all of these games.
And you can see. It's Last War, Top War, Whiteout Survival.
We have Truckstar. We have Idle Lumber, Golden Goblins.
And then we have the Idle Zombie Tycoon, obviously. And we have Township as well, and a lot of Royal Kingdom, because they're doing some different things.
Oh, Candy Crush Solitaire, I see you there. Exactly, yes, because this is new stuff, but they're running some creatives already, and we can actually start with that.
I don't any uh i don't see any uh golden robins and golden goblins it's right here oh good good i was nervous you were nervous it's always the best one it is and we can start and it's is that a pearl yes the thing Wow. We need also the sound because it's so satisfying.
Is that gold? What's the red blocks? It's like rubies? Can you move the mouse so we can see all the glory of this creative? Sorry. We are in the mouse chat.
Can you go full screen? No. What is that doing? Wow.
Does it help? Man, physics interaction in this creative is the bestest. Is it a bar of soap or what is it? I think it's like rubies or something because you see giant

blocks of rubies probably.

Buy the new car.

Yes.

And they have a ton of this

and these golden goblins.

But I

have...

What's the goblin goblins doing on revenue side?

Yeah, check it in the meantime.

I'm going to show you this which is golden Golden Goblins from Wish, my dear friends. The zombie Golden Goblins.
Do you remember this? Yes, of course. It's a Candy Crush TikTok thing.
But it was in Golden Goblins the month before, it was exactly the same. I had it in my, I mean, in my LinkedIn post.
This was like this, but they kind of added something else. What's this, by the way? Like, it's gold in a, like, it's gold nugget.
In a vial. It's a gold nugget in a vial.
Yeah, it's gold nugget in a vial. But you see, like, they're trying very hard to do it but you see the different how it moves

the version from Wish

exactly, yes

I can see this kind of works

but the thing is it's one minute long

and it is kind of satisfying

as well

it's literally the same thing

they're trying, it's just like a little bit worse

on the eyes

yeah

look

I don't know. they're trying it's just like a little bit worse on the ice yeah look so

it's quite nice

what's your

expectation

for the revenue

I see now

for golden goblins

uh-huh

we discussed it

last time

I don't remember

rise or

stable

it's stable

it was rising

before now

it's stable

all-time high

daily revenue

fuck

what is the all-time high

daily ad revenue

I don't have believed you. That's insane.
It's just a very good game, and as you see, very good UA creatives but this is not very this is not the same it's zombie minor this is zombie minor this is like the copy it is the copy but this is yeah this is it uh and honestly they're going strong for five years man now i think we should well okay so if we stay with golden goblins then then we we should go in here yes wow there's face oh wow so yes he's so good his face but with anger from last time life that was nice oh there's the traffic thing okay so the face was a new hook and this is the old thing okay yeah yeah it's the resource overflow traffic jam yeah So the face was a new hook. And this is the old thing.

It's the resource overflow,

traffic, jam, blah, blah, blah. All the way, bread and butter.

And then the river.

Exactly. It's one minute long.

So the thing is,

it's

up quantum.

They really know what works

in this

idle genre. But idle idol genre idols like this this is the same as that like cutting soap or what was it yes exactly yeah exactly but this is all wood and you know like the thing is and I didn't find it here but we kind of talked about this with Tomas that in recent Forex games creatives there is a lot of wood again like all this we discussed it before but now I see it basically everywhere so it's like almost the wood is just like new cars like when I'm talking about cars have very low CPI.
I need to try actually. I need to try something with the wood.
Because... The lumber is nearing like all time low.
All time. Well, it's you kind of...
Jinxed. Yeah, not jinxed, but...
Yeah, Jesus Christ. It's so jinxed, it's just...
You can't really sustain all the games that's the thing that's their signature thing satisfying physics basically that's their signature creative concept because they know this works and I know I was talking to their team and their listeners and it took them quite a while to figure it out, obviously.

But this is just, you can see Township in here

because what I've also figured out,

they're almost the same company as well.

So very close.

Where is your stator?

I don't remember what was, I think they have a stake. What was the relationship? I think they have a stake in AppConto I think they have a stake in AppConto I would guess so because I had these two creatives where it was exactly the same creative which one was the Idle Umbra and one was Township and then the guys in the comments said like hey well maybe it's because it's there it's the same company but it okay but it's yeah if i wanted to copy is this a good way of like is this a good way of not getting people to copy you is it really hard to get this physics right like because they have this i don't think so it's that hard man it's just like it takes a lot of effort within your current pipeline that if you already have it you can do it if.
If you don't have it, you can do it. You need to also think how much effort you need to put into the building, the first one.
And the thing is, the first one, it's not always the winner immediately. And then again, that's the million dollar question question is if you actually go and iterate and how long you iterate until you find the winner every company asks me this like how many iterations should we do but it's a lottery isn't it it is because you have a winner and then you iterate and it flops.
Then you iterate again, it flops. And then you iterate again, different thing, and it's performing better.
In this way, it's a lottery. But I usually say it's almost like with soft launching, right? If you can't get free builds out, if you can't get better numbers after free builds out, then it's kind of really hard to see if you can actually make it.
It's the same thing with iterations. I don't like to put a lot of effort into iterations because you can iterate until fucking forever.
Iterate, you mean follow the same concept? Same concept, slightly. Not slightly, but some slightly but some changes do many different concepts exactly but the thing is but that's the key for winning lottery take as much lottery tickets as possible so what I'm going to come back to this because it's one minute long creative so they have always the first part, which is new, which is this.

I don't know why I see Thomas the Tank Engine there.

Absolutely.

I did too.

I did too.

I did too.

Yes, absolutely.

Yes.

This is Thomas.

Yes, this is Thomas.

Absolutely.

So, of fucking childhood.

It's haunting us. Anyway, so you have this first part and then you have this meat of the creative and then there's the ending and the call to action which I always talk about is the anatomy of the best performing creative but in terms of the hook I always was thinking about it in terms of whiteout survival you you use a hook for one or two seconds and then you move to the meet but here these guys they're using the 30 or 20 second best performing video and then just trying to change the first kind of 15 to 20 seconds so then you have the the the first creative which is the new and then you have the best performing evergreen concept and suddenly you have one minute long video which is suitable for which channel guys? Apploving? yes everything comes back to Apploving also our newest song Apploving uploving.
Uploving. Uploving.
Yeah, winning games touch the sky. Easy as day, easy as that.
I showed it to some uploving employees. Of course.
It's a lot of fun. Anyway, so that's basically idle lumber and gold goblins and up quantum I think we can actually check the candy crush solitaire which we definitely gonna talk about but what do we see here oh my god talk about means we're gonna review it soon until we get a current curve on the revenue side.
Hmm. There we go.

There we go.

We didn't even have to try.

Yeah.

No.

It's like I was checking it

and this was the first creative I saw.

I was like, seriously, guys?

Are we going to say it?

About time.

Man, they maybe finally listened to our podcast.

You remember what we said about them,

about Hawking marketing on the Match 3 episode?

Yes.

Why don't you do it?

There we go.

Right out of the bed.

Yeah, but they already did it for Candy Crush.

When we talk about...

But this is different because this is already in Soft Lounge.

This is a creative from Soft Lounge, basically,

because when I was checking out...

But this is Soft Lounge because it's already out.

It's already out, yes, but this was running in January which is during soft launch. So, and this is the thing.
I'm pretty sure when we are going to review it soon, we need to see this in the game. Because if we don't see these creatives or this gameplay,

you're doing it very wrong.

And if you run this in soft launch

and you didn't put it in the fucking game,

like, that's bad.

That's really bad.

Because exactly, that's soft launch.

Now I want to play it immediately to see.

I know, yeah, exactly.

Yeah, exactly.

Yeah, let's leave. I wonder if they put ads in there.

Let's see.

I'm very curious.

I don't think so.

Come on, man.

I mean, they're earning 700 million a year from ads.

Surely someone must have been like, hey, let's put some ads in there.

This is more like.

This new game of Candy Crush IP after six years, man.

Yeah, exactly.

It's like, it's never.

Yeah, it's like.

And tell me what this kind of reminds the hook there well which was 15 seconds it's almost like love and pies and all the like merch games merch mansion yeah all these drama mystery things like yeah oh it's kind of a little bit more CGI yeah it's not the kind of narrative so I I would I was thinking what I think we will see

in the UA like this

type of creatives because that's more

in line with the branding of

the whole Candy Crush kind of

universe anyway but

then you know this is going

to be very very very interesting because

this is this game we never talked about

on the podcast

we talked about it right today

on the pre-recording

yes on the pre-recording

Thank you. Because this is this game we never talked about on the podcast.
I think I just talked about it right today.

Yes. On the pre-recording.

On the pre-recording.

Yes.

On the pre-recording that we need to definitely get into this.

And what exactly is this?

Well, if you don't know, then you would say like,

this is some kind of hyper-casual stuff that you like.

Hybrid.

Play games.

At the best. Yeah.
At the best best hybrid and the thing is look there is no end card just no end card nothing no no nothing nothing it's just like this is it it's like what the fuck is that and also then you you see this I'm like, oh, okay. Interesting.
With a truck.

Oh, the chain.

Wow. Satisfying.
And then you see also the woodmark trucks are... Yeah, the watermark.
Yeah, the watermark. But look, guys, like you...
It was a Chinese studio. Please pay attention to this creative.
I mean, obviously, this is just like almost trying to be an interactive end card. But again, I'm going to ask you after reviewing all of the Trackstar new creatives, like what is that we are actually seeing here? Because except gaze mechanic and the chain could be which is absolutely awesome but anyway tell me they put the 4x layer into the game I mean 4x sells everything I know that's what they discussed and again same thing I'm just okay watch of course repairing the car so again no match free whatsoever right no match free at all there you go wow what yes but here at least we have the truckstar logo wow this is super creative yes oh busted okay fail so we have this so very good physics on both ends also yes double choices right like player x you know like help them don't help them yeah yeah multiple multiple stuff but now i think you should be able to to see what's what's happening in the in the creative and like i'm it's it's just so interesting to see that this is a merch match free game and there is literally no match free but i I mean mean it comes back to Dimitri and then

Chrome Valley Customs

if they showcase the match tree

like it wasn't really working

again this is it

I still think

like they should do Optimus Prime

in here

at some point

just for fun

Optimus Prime what Optimus Prime.

What? Optimus Prime from

Transformers.

No, no. I mean, like, this is the

Playrix one, isn't it? This is Truckstar.

I know, but the concept is the

Playrix. Yeah, yeah, yeah.
It's like Golden Goblins,

basically.

Kind of. Ah, okay.

But you still,

what is, like, what is

the main driver of these creatives? Still nothing? It's in every creative except the first one. In here as well.
And I was expecting a little bit more from you, Jakob because you work on the driving games now

there

is

the pedal

and

the driving wheel

it was everywhere

the wheel and pedal was in every creative

the wheel and pedal

it's there as well

it's there as well

yeah

look

so wheel and pedals

Let's go. wheel and pedals.
Not the last one. It's there as well.
Really? Yeah. Look.
So wheel and pedals? Okay. Yes, wheel and pedals.
Why is this important? It's literally into like hill climb racing style. Exactly.
Yes. Exactly.
Exactly this. So it's that plus all driving games with super low CPIs and really high organics.
They have all of this, almost all of this in creatives. So they're kind of pushing into that direction.
Again, like no match, nothing. This is brilliant.
This is so good. It's all all of these like things that they mattered so much like all these small details remember when we talked about this and also it's in this as well look it's in there it's very interesting very very interesting and then what else do we have uh well we can stay have? Well, we can stay with our friends.

No, we can stay with our friends from, yeah,

because they have some interesting hooks.

This is new.

The classic freezing stuff, but it's like they have so...

A car as well, huh?

Yeah, exactly.

Borrowing something from Dragstar. I don't know.
I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know. I don't know.
I don like this, like, yeah. This is all of it.
It's like, it's all of the concepts out there. It's like a hackathon for creators.
Exactly, exactly. Man, and I was reviewing the playables, and they have so many playables.
It's insane. It's insane.
Well, that game is making like five mil a day now. Six.
Six. Yeah, six.
Also, we have this, which is kind of interesting because we didn't have this before.

In a battle as well, huh?

Slow motion space invaders?

No, it's not space invaders.

If you were...

No, no, no, no.

This was almost like the maze that I think it was puzzle and close to dungeon keeper yeah yeah yeah that's true no it was it was puzzle and something which was basically this maze and the hero was going through a maze full of um items that you could match for a match free Puzzle Survival. I guess P had very similar stuff that this we can go to actually Last War and then Top War because I can't even say these days which is which Last War Top War is like is like the most confusing thing.
No, like the thing is like now they use the same kind of creatives all over again. This is just still quite nice iteration.
Honestly, it's, I think we kind of, we actually saw similar stuff. And now they're in this like heavy iteration mode.
I mean, I can understand. Yeah, they're killing the heavy iteration mode.
I can understand.

They're killing the bad guys now.

Yeah, exactly.

Finally.

Finally.

This can't play. Okay, whatever.

And then I think I was watching

Jesus Christ.

I was watching Last War

but actually this is

top war.

By the way, you see the pattern what they're doing every single month they're iterating the number gates yes yeah yeah there's different style direction of iteration that every single time there's different math yeah different every single month there's different math and also it's like the level of like the quality of the video is insane by the way it's super polished and also like you said they're iterating on this and there is all like every by the way you can't actually see but here on the bottom it says it's not an actual gameplay.

And you need to hit certain requirements to actually see this.

And it's written there.

You can't even see it.

Yeah, I see it.

Let's read it.

Wait a second.

I see it.

I can't even read it, man.

I can't read it.

Just put it back.

I can read it.

Put it back into the center.

The promotional material, the ad. center the promotional material the ad the promotional material the ad unlocks by attaining specific level or feature yeah yeah like what does that even mean it's not even good it means that you need to level up in order to get to this gameplay yeah yeah what they're doing it's covering your eyes exactly like this was done by the legal I know, yeah, of course because this is top Yeah, yeah.
They know what they're doing. It's covering your eyes.
Yeah, exactly. Like, this was done

by the legal,

not the...

Yeah, I know.

Yeah, of course.

Because this is top war,

not last war.

And just the thing,

look,

it's the math

and it's just

how they structure it

from left to right,

different enemies

and, like,

the different style

of this,

you know,

of these skates. And it's just...
Again, different again different numbers different behind those how creative can you actually get every month how many combinations can you actually try with this yeah exactly every month we see new and new combinations and new ideas where the fuck do you get these ideas it's so hard if you already produce millions of these Gates creators how can even how can even anything that's like kudos to the team guys and then Tesla? Yeah, look.

Oh, I've seen this one.

Yes, it's from our chat. Nail play last survival on Tesla.

It's from our chat.

No, this is Top War.

Oh, this is Top War.

Okay.

Okay, okay.

Really?

This is so good.

It's like the similar thing that they did with the homelander ad just without the homelander and then he was playing on a tablet look look look look he's not playing on a tablet he's playing on a Tesla yeah and just yeah it's just insane oh he's not even doing it with his finger exactly of course it's always fake but this is where we are going with all of this uh this this bullshit uh last war like yeah like i'm yeah it's that's the same as tweed star uh previously okay so we have then like few new block gem stuff do we have some juicy stuff no i i tried to i tried to get rid of the juicy stuff this is actually not block jam this is park match I had it in the

in the post today

who did it first and this is park match

because I saw it last month

with

it's by supersonic

and we saw

this exact Zulwa

moment with block jam 3D

in one of our episodes

which was in September

so they just copied it

Thank you. We saw this exact Zulwa moment with blockchain 3D in one of our episodes, which was in September.
So they just copied it. But they have quite...
There we go. It's like the M&M month.
Yeah. It's an M&M.
Yes. And that's basically kind of the hook.
Hey, my friends.

But it's not bus, it's just what, train.

So like mining cars.

Mining cars, yeah, mining cars.

And they also do a lot of interesting iterations.

Robocoaster.

Yeah, yeah, yeah.

It's like, I mean, again, you need to iterate the bus and what do you do? Rollercoaster also there are a lot of rollercoaster tycoon games that are not a lot of them but I think one or two are now scaling quite nicely so why not to borrow this because Because you need to pay attention.

You really need to pay attention.

And this is also something we all... I think we had it, but I don't think this exact moment,

because I don't think we had parachutes.

I don't think we had parachutes before.

No, we didn't.

This looks like a more fun version of the game.

I don't know, the Madbox game., it looks exactly like Pokechamps it's like if you watch this for okay you lose too bad and then then we watch the same thing but I really enjoyed the new visual style of Blockjam because now it looks a little bit more premium kind of feel not like it was for for sure yeah yeah i know i even mob control looks like like a different absolutely different game uh what else oh yeah the royal kingdom stuff so save the best for last huh oh yeah yeah yeah i have township as well uh at the end and a few things from actual Censored Tower but not a lot because that's I found out that I think they are doing just the same thing they were doing before with Royal Match and it's just this all these skits and real people shh shh shh shh shh shh shh shh shh shh shh shh shh shh shh shh shh shh shh shh shh shh

shh

shh

shh

shh

shh

shh

shh And it's just this. All these skits and real people.

Now this is...

The good old plane skit.

It's Hero Wars thing, isn't it?

They started doing this first, probably for them, didn't they?

Hero Wars? With the plane? no it was Rise of Kingdoms Rise of Kingdoms Rise of Kingdoms yes yes Rise of Kingdoms they did it PS as well. This year, last year.
Yeah, yeah, yeah, yeah. This was absolutely amazing, by the way.
Another B-tier celebrity? I don't know. No, no, no, no.
I don't think so. I don't think this is a celebrity.
It's just like, it's a person. I have this look.
Oh, wow. She's talking and then just pouring milk into coffee where there's like actual stuff written.
Hidden. Hidden text on the coffee? Really? It's pretty creative, actually.
Yeah, exactly. It's amazing.
Wait a minute. Did you go back to when she was pouring the coffee.
Look at the snake's facial expression when the king goes away. Like right here.
Yeah. Oh, that's quite sad.
That's quite sad. That's sad.
But yeah, they're banking on all of these. Like this is one minute, 30 second long video.
So again, it's the same kind of approach as idle lumber.

So they have these...

By the way, it's scaling like crazy.

Already 330k a day.

It's 330k a day. When we talked

about it, it was 250k.

It's scaling like crazy. Really? Yes.

Look at the chart.

It's growing.

It's growing.

It's very slow.

It's not explosive growth. Of course.
Of course. But this is this does everything it should have.
Five things, grabbing attention, like five glasses of coffee, and then you have the actual near the experience, the snake. Yeah, it's like, this is everything in one video.
It's brilliant. So you have all of the light that you've just seen and then we have Royal Kingdom as well.
Yeah, of course. Excuse me, the usual stuff stuff and this is interesting

look

oh wow

did they really

did they run those

is this in Times Square?

it must be in Times Square right?

yeah

wait a second

this is the 3D

yeah this is the 3D

yeah it said Times Square

there you go

that's nice

Thank you. times square.
This is the 3D. Yeah, this is the 3D.
Yeah, it's a times square. There you go.
That's nice. That was really, really nice.
Yeah, it was really nice. So it's like, look, they used a lot of this UGC content and all of this interesting stuff.
The five stuff you need to know. The five stuff you need to know, yeah.
It's almost... Yeah.
Yeah, same as the coffee. Yeah, same know yeah same as the coffee yeah yeah is this just some random actor or do you think it's just someone who works in dream games I think this is just random people well not random people, creators so this is the thing it's, I think we will see this year a lot of UGC videos, but not UGC, like random UGC stuff.
Like, oh, we'll play this game. This is the best fucking game ever.
Well, nobody wants to hear. Nobody wants to hear that shit anymore because when I check this is the best game ever type of stuff, people are just annoyed by that.
Of course, this is the best fucking game ever. Yeah, thank you very much for saying that.
I'm not going to download it. It's like, who cares? Like, oh, this is the best game.
Oh, my God. Thank you very much.
Where were you my whole fucking life? Like, this is going to be the real gonna be really swearing a lot today huh yes this is but this is gonna be the real the real stuff because you have the creators that actually know how to catch your attention and grab your attention like it's all of this random stuff but i think it works it's like i mean this almost it almost reminded reminded me the trend from LinkedIn where you have the handwritten stuff on the whiteboard or whatever which was kind of cringe but I mean I don't care there's so much cringe stuff on LinkedIn it's so cringe that was the problem yeah here we go okay but then we have the usual stuff, but now it's like snowballs, I guess. So that was the physics.
Golden Goblins, the pearls. Oh, kind of.
Yeah. It's also quite satisfying.
It looks like it's more like a snow rather than pearls.

What do I know?

CGI is amazing.

Yes, right?

This king just needs to start getting into trouble.

But this is the different king.

Maybe just stay at home, you know?

This is a different king already.

So this is his brother.

Those idiots.

Those rascals. Yeah, I can't stay away from trouble so that was that then okay we have the township which is a new intro into almost all of the creatives like hello our farm is open what does this remind blocky road yeah blocky road was the good old hyper casual game yeah exactly all the stuff thank you almost died did you see that they changed the cache instead of being on the back it's now in the front it's in the front it's kind of it's oof oof almost died almost died it's playing with this near that experience quite a lot look at.
It's just so satisfying.

Again, the fence and the river

trend that we talked about before

and

the different perspective of this.

Floating, corn

on the cob.

It's like it's the same thing we saw

but in different perspective.

Look, we saw it

from the top view.

Now it's just from left to right

or from right to left, which is great.

Again, a good iteration.

And we have also this one.

What does this remind you maybe

when I just go away from...

This is the bus jam or any of the bus games.

Yeah.

And it fits so well.

Yeah, it does. It fits so well.

And also the resource overload

in this case is just

amazing.

Ketchup.

Yeah.

The only thing we're missing here is the grandma.

With all this.

But then I found this interesting game with no ads what is this? my perfect hotel yeah I know but this is just a remake of Perfect Hotel in a different, like...

It's exactly my perfect hotel.

Even the setup is there.

It's my perfect hotel.

It's just done in their Playrix resource creative engine.

Yes, exactly.

Yeah.

CEOs call each other and just like, dude.

They're like, come on, man.

Yeah.

They don't call each other. They say the creatives after each other.
Yeah, dude i'm like come on man yeah they don't call each other they says

the creatives after each other yeah yeah the creative team is like hey go go there and check it check it out yeah okay so that's uh that's kind of you have you have this nice creative it would be pity if someone else would be also running it yeah yeah that's true wow okay fair enough this creative is working let everyone know like yeah blow the horn no samuel l yes you didn't didn't see that yeah it seems like the the you No, the sponsorship he got from our podcast wasn't enough for him. Samuel L is not cheap.
Samuel L is not cheap. What are you talking about? You mean his grandma? That's the same voice.
You're happy? A relaxed place of serenity? Yeah. He's closer than you think.
I I mean I love this guy I love this guy it's just honestly why because you have shit ton of money because Pitica bought you yeah yeah because you know all this celebrity stuff and this is just saying we want to be we have the money and this is just this is the proof of concept 3 or 5 million they spent for him to show up for half a day, right?

And we... More.

We paid more for the intro.

But you got to spend money to make money, right?

Exactly, yeah, exactly.

It's ROI, it's 500%.

They're hitting all-time high.

They're hitting all-time high.

Yeah, but it's not because of Samuel.

I don't think it's because of Samuel.

Yeah, of course not.

Yeah, but anyway, we have fishdom and stuff, but anything else is just the same thing yeah okay that's basically it for my end so it was quite interesting stuff that was good it's like same same but different I'll really go for it you had AI stuff? I was trying to save the AI owner

here, but I wasn't really able to find

anything new in the top creative.

So what I have here is this one.

Oh, Jesus

Christ. Age of Origins.

Yes, this is Age of Origins. I can see

it from Miles.

Silent Hill IP

on top. It's Silent Hill, right? That's the one

with the bin on the head.

Triangle, yeah.

So this looks great out of the bed.

And you know what did this, Felix?

This is a 4X game.

It is a 4X game.

It's like Golden Goblins Physics and Whiteout Survival Gold.

Survivor Zyros, Attack on Titan, Silence, Hail Resources, Golden Goblin.

Everything.

Put everything into it.

We don't have enough.

And then the boss kill at the end.

It's a great experience.

You know how many creative trends we can fit into this creative?

All of them.

All of them.

All of them.

So that's there. This was nice.
And yeah, we didn't talk about the biggest grossing game of the week yeah, because this is the same fucking creative that they used before really? we showed this one in our episode I think I don't remember and then yeah, I just like wasn't able to find anything AI that's very suspicious. I saw Darkwar one where it was narrated.
Yeah, Darkwar has because I showed it to you in the previous recording. When I see something new, interesting, I will talk about it, but I don't want to talk about AI all the time when there's nothing new.
I was curious because if you're looking for it, which platform would you just go for? Oh, no. Go for the Top Girl and show what I showed you.
The Freezing Families with AI. Oh, yeah.
The new Top Girl's creative. Yeah, the new Top Girl.
It's called Apex Girl? Yeah, man. I was creative still, sir.
No, no. You need to go to the...
go. Yeah.
Kind of. I mean, it gets the point across.
I get it. Yeah, don't worry.
You get it, but it was just like, again, creative trends crossover. It's an interesting idea.
It's an interesting idea idea I don't know why if I mute the sound it still didn't mute the sound it muted the sound I didn't hear anything anyway you just go for January or February just go for FAP you go February and there's only one they kind of turned off the is that they kind of turned on off the ua yeah so there you see you see these typical playings families yeah with uh it looks so real yeah because it's ai it's ai man yeah it's like it's not uh random it's a combination of 2d and 3d on top of it yes yes that's looks awesome. It looks really, really good.
Yeah. And also like how the lady just stood up and went away.
It's just, this is the level of AI we can get these days. So imagine that later down the line, when everybody will be doing freezing families, they will be doing like this.
Oh yeah, absolutely. But like 3D people.d people this would be more disgusting because human emotions can translate much more better than from a 2d character yeah yeah exactly and you know what creatives are all about emotions completely real yeah yeah so there we go we saved ai as i want yes i was uh that was good yeah yeah thank you very much Thank you.
Yeah, it's good that you don't really need that many subtitles for the episode and watching the creatives because Felix forgot about his best part of being the salesperson. I've been too good at it.
I'm just going to say we have subtitles. Yes, yeah.
We have subtitles. We have subtitles.
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