Creative Trends in Mobile gaming - January 2025

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Speaker 1 Hey, there you go. So please do the creative trends now.

Speaker 1 Yes, that's right. Click, yeah, that's right.
We're going to talk about the January January creative trends.

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Speaker 1 Literally at the point, like one of the seasons in South Park where people were at and like

Speaker 1 at some point that the stance is like, he's an an ad.

Speaker 1 This is the ambush part of it. Exactly, yeah, exactly.
It's like you don't know. You don't know if it's a dead joke or an ad.

Speaker 1 Yeah.

Speaker 1 Which is great because that's what we want to do. We don't, you know, read ads or just put jingles.
I can do the soundboard stuff, but I don't.

Speaker 1 And I won't

Speaker 1 do that for it to work. I know, I know, I know.
I just, I will just, oh, I know what I'm going to do. I will just put our

Speaker 1 songs.

Speaker 1 I will just put the UA Margarita in there, and then you'll be just gonna do you

Speaker 1 margarita. Okay, anyway, so we're talking.

Speaker 1 Are you sleeping? Who cares? No one cares. What do you mean, no one cares? You just, you know, like, if you, if you are gonna interrupt me as you did the last time,

Speaker 1 you want, you wanna go, you wanna go because you want to go to bed? It's just

Speaker 1 angry.

Speaker 1 Yes, anyway, so yeah, what we're talking about today is a creative trend. So, what, you know, what is trending right now?

Speaker 1 Let's just do entire screen because I actually downloaded all of these games and you can see there's Last War, Top War, White House Rival, we have Trackstar, we have Idol Amber, Golden Gomblings, and then we have the Idol Zombie Tycoon, obviously.

Speaker 1 And we have Township as well, and a lot of Royal Kingdom because they're doing some different things. Oh, Candicar Solitaire, I see you there.

Speaker 1 Exactly, yes, because this is new stuff, but they are running some

Speaker 1 creatives already, and we can actually start with that. No yes, no, yeah.

Speaker 1 I don't see any uh, I don't see any uh golden goblins. And golden goblins is right here.
Ah, good, good. I was thinking.

Speaker 1 You were nervous. There you go.
Oh, the start. Oh, press it, play it.
It's always the best one. It is.
And we can start. And it's a pearl?

Speaker 1 Yes.

Speaker 1 The thing is.

Speaker 1 Wow. Wow.

Speaker 1 We need also the sound because it's so satisfying.

Speaker 1 Is that gold?

Speaker 1 What's the red blocks? It's like rubies, or what's that?

Speaker 1 Can you move the mouse so we can see all the glory of this creative? Yeah, sorry. So we are in the mouse.
Can it go full screen? No.

Speaker 1 What is that doing?

Speaker 1 Wow. Wow.

Speaker 1 Does it help? Man,

Speaker 1 physics interaction in this creative is the best. Is it a bar bar of soap or what is it? I think it's like rubies or something because you see giant blocks of rubies probably.

Speaker 1 Buy the new car.

Speaker 1 Yes.

Speaker 1 So, and they have Shitan of this. And why and these golden goblins.
So, but I

Speaker 1 have goblin goblins doing on revenue side. Yeah, check it in.

Speaker 1 Check it in the meantime. I'm gonna show you this, which is golden goblins from Wish, my dear friends.
The zombie, zombie, golden goblins. Yeah, yeah.
Do you remember this? Yeah,

Speaker 1 of course. It's a Candy Crush TikTok thing.
But it was in the Golden Goblins last the month before. Golden Goblins.
December credits. Yeah, it wasn't there.
Yeah, yeah, yeah. It's exactly the same.

Speaker 1 I had it in my

Speaker 1 LinkedIn post. This was like this, but they kind of added something else.

Speaker 1 By the way, like, it's gold in the

Speaker 1 vial. It's gold nugget in the vial.
Yeah, it's golden again.

Speaker 1 But you see, like, the they're trying very hard to do it, but you see the different like the how how it works

Speaker 1 the version from which exactly, yes. I mean, I can see I can see this this kind of works, but the thing is, like, it's it's one minute long and it is kind of satisfying as well.
Look

Speaker 1 actually show you the same thing they're trying. It's just like a little bit worse on on the ice.

Speaker 1 Yeah, look.

Speaker 1 So quite nice.

Speaker 1 What's your expectation for the revenue? I see now Golden Goblins.

Speaker 1 We discussed it last time, I don't remember. Rise or stable? It's stable.

Speaker 1 It was rising before, now it's stable. All-time high.

Speaker 1 What is the all-time high? Daily ad revenue? A daily revenue?

Speaker 1 130, 150k a day. Per day? If you would have said that to me two years ago, I wouldn't have believed you.
That's insane.

Speaker 1 It's just a very good game, and as you see, very good UA creatives. But this is not very, this is not the same.
It's zombie minor. This is zombie minor.
This is like the copy.

Speaker 1 Yeah, this is the copy, but this is, yeah, this is it.

Speaker 1 And honestly, we're going strong for five years, man. Now, I think we should.
Well, okay, so if we stay with golden goblins, then we should go in here with Lambert. Yes.

Speaker 1 Wow.

Speaker 1 There's a face. Oh, wow.

Speaker 1 Yes.

Speaker 1 But with anger from last time. Slice.
That was nice.

Speaker 1 Oh, there's the traffic thing. Okay.
So the face was a new hook.

Speaker 1 Slicing. And this is the old thing.
Okay. Yeah.
Yeah. It's the resource overflow, traffic, jam, blah, blah, blah.
All the way, like bread and butter.

Speaker 1 Yes. And then the river floated the river.
It's exactly. It's one minute long.
So

Speaker 1 the thing is,

Speaker 1 it's up quantum, so they know what works, they really know what works in this like

Speaker 1 uh idle genre, but idle genre idols like this, but this is the same as that, like cutting soap, or what was it, yes, exactly, yeah, exactly.

Speaker 1 But this is all wood, and you know, like the thing is, uh, and I didn't find in here, but we kind of talked about this with uh with Tomas, that like you in

Speaker 1 recent

Speaker 1 forex games, creatives,

Speaker 1 there is a lot of wood.

Speaker 1 Again, like all these, we discussed it before, but now I see it basically everywhere.

Speaker 1 So it's like almost the wood is just like new cars. Like when I'm talking about like cars have very low CPI, I need to try actually.

Speaker 1 I need to try something with wood.

Speaker 1 Idle lumber is nearing like all-time low. All-time.
Well, it's you kind of.

Speaker 1 Yeah, I don't jinxed it, but but yeah Jesus Christ

Speaker 1 it's not jinxing it's just uh you can't really sustain all the games that's the thing

Speaker 1 same like that's their signature thing like satisfying physics basically yeah that's their signature creative concept because they know yeah this works and I know I was I was talking to to their team and their listeners and

Speaker 1 it took them quite a while to to figure it out obviously but this is just I see you you can see Township in here because what I've also figured out,

Speaker 1 they're almost the same company as well. So,

Speaker 1 very close.

Speaker 1 I don't remember what was. I think they have a stake in Upcomes.

Speaker 1 I think they have a stake in Upcomes. I would guess so.
Yeah,

Speaker 1 because I had these two creatives where it was exactly the same creative, which one was the Idle Lumber and one was Township. And then the guys

Speaker 1 in the comments said, like, hey, well, maybe it's because it's there, it's the same company. Anyway,

Speaker 1 but it's, yeah.

Speaker 1 If I wanted to copy, is this a good way of, like, is this a good way of not getting people to copy you? Is it really hard to get this physics right? Like, because they have this.

Speaker 1 I don't think so. It's that hard, man.
It's just like it takes a lot of effort

Speaker 1 within your current pipeline. If you already have it, you can do it.
If you don't have it, you can't do it. It's, yeah, you need to also think how

Speaker 1 much, yeah, like Jakub said, like how much effort you need to put into the building the first one. And the thing is, like the first one, it's not always the winner immediately.

Speaker 1 And then, then again, it's uh, that's the million-dollar question: is if you actually

Speaker 1 go and iterate, and how long you iterate until you find the winner. That's why every company asks me this: like, how many iterations should we should we do? Because but it's a lottery, isn't it?

Speaker 1 It is. It is, because you have a winner, and then you iterate, and it flops.

Speaker 1 Then you iterate again, it flops. And if you iterate again, different thing, and it's performing better.

Speaker 1 In this way, it's a lottery, but I usually say it's almost like with soft launching, right?

Speaker 1 If you can't get three builds

Speaker 1 out, if you can't get better numbers after three builds out, then it's kind of really hard to

Speaker 1 see if you can actually make it. It's the same thing with the iterations.
I don't like to put a lot of effort into iterations because you can iterate until fucking forever and iterate

Speaker 1 for the same concept, same concept, slightly change, yeah, slightly,

Speaker 1 but some changes. I would rather do many different concepts.
Exactly. But the thing is, with

Speaker 1 the key for filling lottery, take as much lottery tickets as possible. Yeah.

Speaker 1 So what I'm going to come back to this because

Speaker 1 it's one minute long creative. So, they have always

Speaker 1 the first part, which is new, which is this.

Speaker 1 I don't know why I see Thomas the Tank Engine there. Absolutely, yes.
I did too. I did too.
I did too. So, yes, absolutely.
Yes, like this. This is Thomas the Tank Engine.
Yeah, this is Thomas.

Speaker 1 Yes, this is Thomas. Absolutely.
So,

Speaker 1 of fucking childhood. It's yeah, it's haunting us.
Anyway, so you have this

Speaker 1 first part, and then you have this meat of the creative, and then there's the ending and the call to action, which I always talk about as an anatomy of the best performing creative.

Speaker 1 But in terms of the hook, use like what I always was thinking about it in terms of like whiteout survival. So you use a hook for one or two seconds and then you move to the meat.

Speaker 1 But here, these guys are using the 30th or 20 second best performing video, and then just trying to change the first kind of 15 to 20 seconds. So then you have

Speaker 1 the first creative, which is the new, and then you have the best performing evergreen concept. And suddenly you have one one-minute long video, which is suitable for a witch channel.

Speaker 1 Guys?

Speaker 1 Yes, exactly.

Speaker 1 Yes, I mean, everything comes back to Aplavin.

Speaker 1 Also, our newest song, Applapping. Applause.
Applaud.

Speaker 1 Yeah, winning games touch the sky. Easy as they easy as that.

Speaker 1 I showed it to some applause employees.

Speaker 1 Of course, it's a lot of fun. Anyway, so that's that's uh that's uh that's basically idle idle lumber and golden goblins and up quantum.

Speaker 1 I think we can uh we can actually check the the candy crush solitaire, which we definitely gonna talk about. But what do we see here? Oh my god.

Speaker 1 Talk about means we're gonna review it soon soon until we get the second curve on the revenue side.

Speaker 1 Hmm.

Speaker 1 There we go. There we go.
We didn't leave.

Speaker 1 They didn't have to try. Yeah.
No.

Speaker 1 It's like I was checking it, and this was the first creative I saw.

Speaker 1 Seriously, guys? Are we gonna say it? About time.

Speaker 1 Man, but like they maybe finally listened to a podcast. You remember what we said about them about Hawking marketing on the Match 3 episode? Yes.
Why don't you do it? There we go. Right there.

Speaker 1 Yeah, but they already did it for Candy Crush. When we talk about,

Speaker 1 but this is different because this is already in soft launch. This is a creative from soft launch, basically.
Because when I was

Speaker 1 already out, you know, from it's already out, yes, but this was running in January, which is during soft launch.

Speaker 1 So, and this is this is the thing.

Speaker 1 Um,

Speaker 1 I'm pretty sure like when we are going to review it soon, we're going to we need we need to see this in the game

Speaker 1 because if we don't see these creatives or

Speaker 1 you're doing it very wrong and if you ran this in soft launch and you didn't put it in the fucking game like that's bad that's really bad

Speaker 1 because exactly that's that's

Speaker 1 immediately to see i know exactly yeah exactly yeah i know why yeah let's

Speaker 1 put ads in there let's see i'm very curious

Speaker 1 They're earning 700 million a year from ads. Surely someone must have been like, hey, let's put some ads in there.

Speaker 1 This is more. This is a new game of a candy crush IP after six years, man.
Yeah, exactly. It's like, it's never, yeah, it's like, and tell me what this kind of reminds

Speaker 1 the hook there, which was 15 seconds. It's almost like Love and Pies and all the like merge games, merge mention,

Speaker 1 yeah, all these drama mystery things. Like, yeah, oh, it's kind of a little bit more CGI.
Yeah,

Speaker 1 kind of narrative. So, I was thinking what I

Speaker 1 think we will see in the UA, like this, this type of creatives, because that's more in line with the branding of the whole Candy Crush kind of universe, anyway.

Speaker 1 But then, you know, this is going to be very, very, very interesting because this is this game we never talked about

Speaker 1 on the podcast. We talked about it right today, but yes,

Speaker 1 on the pre-recording, that we need to definitely get into this.

Speaker 2 And

Speaker 1 what exactly is this? Well,

Speaker 1 if you don't know, then you would say, like, this is some kind of hyper-casual stuff that you like

Speaker 1 games, yeah, at the best, yeah, at the best, hybrid. And the thing is, look,

Speaker 1 there is no end card, just no end card, nothing, no, no, no,

Speaker 1 nothing, nothing, nothing, it's just like this is it.

Speaker 1 Like, what the fuck is that? And also, then you see this.

Speaker 1 Oh, okay.

Speaker 1 Interesting. With a troll.

Speaker 1 Oh, the change. Wow.

Speaker 1 Oh, satisfying.

Speaker 1 And then you see also the

Speaker 1 woodmark tracks are.

Speaker 1 Yeah. The watermark.
Yeah, the watermark. But look, guys, like, you.
It's a Chinese studio. It's please, please pay attention to this

Speaker 1 creative. I mean, obviously, this is just like almost trying to be an interactive end card, but again,

Speaker 1 I'm gonna ask you after reviewing all of the Trackstar new creatives, like what is that we are actually seeing here? Because

Speaker 1 except the gates mechanic and the chain,

Speaker 1 which is absolutely awesome. But anyway,

Speaker 1 that's tell me they put a forex layer into the game.

Speaker 1 I mean,

Speaker 1 I know, that's what they discussed. And again,

Speaker 1 same thing. Wait a second.
I'm just, yeah, okay.

Speaker 1 Look.

Speaker 1 Watch, of course, repairing the car.

Speaker 1 So, again, no match free whatsoever, right? No match free at all.

Speaker 1 There you go.

Speaker 1 Wow.

Speaker 1 What?

Speaker 1 Yes, but here at least we have the Truckstar logo. Wow.

Speaker 1 That's super creative. Yes.

Speaker 1 Oh, busted. Okay, fail.
So we have this. Okay, so very good physics on both ends.
Also.

Speaker 1 Double choices, right? Like player X, you know, like help them, don't help them. Yeah.

Speaker 1 Yeah,

Speaker 1 multiple stuff. But now I think you should be able to see

Speaker 1 what's happening in the creative.

Speaker 1 Like, I'm...

Speaker 1 It's just so interesting to see that this is a match-free game.

Speaker 1 and there is literally no match free but i mean it comes back to dimitri and and uh

Speaker 1 chrome body customs if they if they showcase the match free like it wasn't really working

Speaker 1 again this is it

Speaker 1 i i still actually still think like they should they should do optimus prime in here

Speaker 1 at some point okay

Speaker 1 just for fun

Speaker 1 yeah optimus prime what optimus prime from transformers

Speaker 1 No, no, I mean, like, this is a PlayerX one, isn't it? This is Truckstar.

Speaker 1 I know, but the points of this goblin.

Speaker 1 It's like golden goblins, basically.

Speaker 1 Kind of. Wow, okay.
But you still,

Speaker 1 what is like, what is the main driver of these creatives?

Speaker 1 Still nothing?

Speaker 1 It's in every creative except the first one

Speaker 1 in here as well.

Speaker 1 and I was expecting a little bit more from you, Yaku, because you work on the driving games now.

Speaker 1 There is

Speaker 1 the pedal and the

Speaker 1 driving wheel. It was every

Speaker 1 creative.

Speaker 1 It's there as well. It's there as well.

Speaker 1 Really? Yeah, yeah. Look.

Speaker 1 So, wheel and pedals?

Speaker 1 Okay. So this is basically, yes, wheel and pedals.
Why is this important into like hill climb racing style? Exactly. Yes.

Speaker 1 Yes, exactly. Exactly this.

Speaker 1 So it's that plus the basically all driving games with super low CPIs and really high organics.

Speaker 1 They have all of this, almost all of this

Speaker 1 in Creatives. So they're kind of pushing into that direction.

Speaker 1 Again, like no metery, nothing.

Speaker 1 This is brilliant. This is so good.

Speaker 1 It's all, it's like this, all of these like things that they mattered so much, like all the small details. Remember when we talked about this, and also it's in this

Speaker 1 as well. Look, it's in there,

Speaker 1 it's very interesting, very, very interesting.

Speaker 1 And then, what else do we have? Uh, well, we can stay with our friends. No, we can stay with our friends from yeah, because they have some interesting

Speaker 1 interesting hooks. This is new

Speaker 1 classic freezing stuff, but it's like they have so a car as well, huh? Yeah, exactly.

Speaker 1 Borrowing something from Trackstar.

Speaker 1 This is all of it. It's like

Speaker 1 it's all of all of the concepts out there. It's like a hackathon for creating.
game. Exactly, exactly.

Speaker 1 Man, and I was reviewing the playables, and they have so much, so many playables.

Speaker 1 It's insane. It's insane.

Speaker 1 Well, that game is making like five mil a day now.

Speaker 1 Yeah,

Speaker 1 six. Yeah, six.

Speaker 1 Also, we have this, which is

Speaker 1 kind of, kind of interesting

Speaker 1 because we didn't have this before.

Speaker 1 But

Speaker 1 in a battle as well, huh? Slow motion space invaders?

Speaker 1 No, it's not space invaders.

Speaker 1 No, no, no, no, no. This was almost like

Speaker 1 the maze that I think it was puzzle and

Speaker 1 something. Dungeon Keeper.
Yeah, yeah, yeah.

Speaker 1 Yeah, that's true.

Speaker 1 It was puzzle and something which was basically this maze and the hero was going through a maze full of

Speaker 1 items that you could match for like match-free puzzle survival, five, I guess, puzzle survival. Yeah, the 37 entertainment guys, yeah, yeah, yeah, yeah, yeah, yeah.

Speaker 1 They had very similar stuff that this as this.

Speaker 1 We can go to actually Last War and then Top War, because I can't even say these days which is which.

Speaker 1 Last war. Top War is like the most confusing thing.

Speaker 1 No, like the thing is, like, now they use the same kind of creatives all over again. This is just still quite nice iteration.
Obviously, it's uh,

Speaker 1 I think we kind of actually saw the similar stuff, you know, now they're in this like heavy iteration mode. I mean, like,

Speaker 1 I can understand, yeah, they're killing the bad guys now, only when you're in the middle of the

Speaker 1 finally,

Speaker 1 finally, and oops, this can't play, okay, whatever.

Speaker 1 And then, I think I was watching,

Speaker 1 oh, Jesus Christ, I was watching Last war, but actually, this is this is top war.

Speaker 1 By the way, you see the pattern what they're doing every single month.

Speaker 1 They're iterating the number gates. Yes.
Yeah, yeah. There's a different style.
Direction of iteration that every single time there's different math. Yeah, different.

Speaker 1 Every single month there's different math.

Speaker 1 And also, it's like the level of like the quality of the video is insane, by the way.

Speaker 1 It's super polished. And also, like you said they're iterating on this and uh there is all all like every

Speaker 1 by the way by the way

Speaker 1 you can't you can't actually see

Speaker 1 but here on the on on on the bottom it says it's not an actual gameplay and uh you need to hit certain requirements to actually see this

Speaker 1 and it's written there you can't even see like

Speaker 1 yeah

Speaker 1 let's read it let's read it wait a second i see it i can't i can't even read it man i i can't read it. Just put it back.
I can read it. Put it back into the center.
The promotional material,

Speaker 1 the promotional material, the ad unlocks by attaining a specific level or feature. Yeah, yeah.

Speaker 1 What does that even mean?

Speaker 1 It's not even good English. It means that you need to level up in order to get to this gameplay.
Yeah, yeah, yeah. I know what they're doing.
It's covering your eyes.

Speaker 1 Exactly. Like, this was done by the legal, not the legal.
Yeah, yeah, I know, yeah, of course, because this is top war, not last war

Speaker 1 and that's the thing look it's uh

Speaker 1 it's the math and it's just

Speaker 1 how they structure it from left to right

Speaker 1 different enemies and like the the different style of the of this uh of this gates it's just again different numbers different functionality behind those and that's like like how creative how creative can you actually get i mean

Speaker 1 every month

Speaker 1 how many combinations can you actually try with this yeah yeah exactly

Speaker 1 every month we see new and new combinations and new ideas. Where the fuck do you get these ideas? It's just like it's so hard if you already produced millions of these gates created.

Speaker 1 It's like where it's like,

Speaker 1 how can even

Speaker 1 anything?

Speaker 1 That's like kudos to the team, guys. And then

Speaker 1 yeah, look.

Speaker 1 Oh, I've seen this one. Yes, this is from our chat.

Speaker 1 Last survival on Tesla. This is from our chat.
No, this is Top War. That is Top War.
Okay. Okay.
Okay.

Speaker 1 This is so good.

Speaker 1 It's like the similar thing they did with the Homelander ad, just without the Homelander. Where like you will, and then he was playing it on Tableau.
Look, look, look, look, look, look. Look.

Speaker 1 He's not playing on a Tableau, he's playing on a Tesla.

Speaker 1 fast and just come, yeah.

Speaker 1 It's just insane.

Speaker 1 Oh,

Speaker 1 he's not even doing it with his finger, exactly. Of course,

Speaker 1 of course, he's not doing it, it's all this fake. It's

Speaker 1 but this is where, like, where we are going with all of this, uh, this, this bullshit. Uh, last word, like, yeah, like I'm, yeah, it's that's the same as with star

Speaker 1 previously. Okay, so we have then like a few new blockchain stuff.

Speaker 1 Do we have this juicy stuff?

Speaker 1 No,

Speaker 1 I tried to get rid of the juicy stuff. This is actually not blockchain, this is spark match.
I had it in the in the post today. Like, who did it first? And this is spark match because I saw it

Speaker 1 last month with

Speaker 1 it's by Supersonic.

Speaker 2 And

Speaker 1 we saw this exact Zoo moment with Blockchain 3D in one of our episodes, which was in September. So

Speaker 1 they just copied it.

Speaker 1 But they have quite

Speaker 1 a

Speaker 1 MM man.

Speaker 1 Yeah.

Speaker 1 It's an MM.

Speaker 1 Yes, it's just, and that's basically the kind of the hook. Yeah, my friends.

Speaker 1 But it's not bus, it's just what train

Speaker 1 some uh like mining cars. Mining cars, yeah, yeah, mining cars.
And they also do a lot of a lot of interesting iteration. Roller coaster? Yeah, yeah, yeah, yeah.
It's like

Speaker 1 I mean, again, like you need to you need to iterate the the bus

Speaker 1 and what what do you do?

Speaker 1 Roller coaster.

Speaker 1 Also, there are a lot of roller uh roller coaster tycoon games that are kind of not a lot of them, but I think one or two are now scaling quite nicely. So, like, why not to borrow this

Speaker 1 because you need to pay attention?

Speaker 1 You really need to pay attention. And this

Speaker 1 is also something we all, I think we had it, but

Speaker 1 I don't think this exact moment because I don't think we had parachutes.

Speaker 1 I don't think we had parachutes before.

Speaker 1 No, we didn't. This looks like a more fun version of the game.
No, no, no, no, no, the mad box game.

Speaker 1 Exactly. It looks exactly like Poke Jumps.

Speaker 1 It's like it's if you watch this for

Speaker 1 okay, you lose.

Speaker 1 Too bad. And then

Speaker 1 we watch the same thing.

Speaker 1 But I I really enjoyed the new visual style of Blockjam because now it looks a little bit more premium kind of feel.

Speaker 1 Not like it was.

Speaker 1 Even Mob Control looks like a different, absolutely different game.

Speaker 1 What else? Oh, yeah, the Roller Kingdom stuff. So

Speaker 1 save the best for last time.

Speaker 1 Oh, yeah, yeah, yeah, I have to own township as well, uh, at the at the end, and and few a few things from actual sensor tower, but not not a lot, uh, because that's

Speaker 1 I found out that I not found out, but I think like they're doing just the same thing they they were doing before with Royal Match,

Speaker 1 and it's just this

Speaker 1 all these kids and real, real people.

Speaker 1 this is

Speaker 1 the the good old yeah plane skit uh it's hero wars thing isn't it they they started doing this first probably before them didn't they hero wars uh with uh with the the plane

Speaker 1 man no it was royal it was rise of kingdoms rise of kingdoms rise of kingdoms yes

Speaker 1 yes yes rise of kingdoms from

Speaker 1 hero Hero Wars is now going apeshit on that.

Speaker 1 They did it BS as well. I know.
This year last year. Yeah, yeah, yeah, yeah, yeah, yeah, yeah.

Speaker 1 I mean,

Speaker 1 this was absolutely amazing, by the way.

Speaker 1 Another beat your celebrity that I don't know or see. No, no, no, no, no, no, no.
I don't think so. I don't think this is a celebrity.
It's just like this person. I always look.

Speaker 1 Oh, wow.

Speaker 1 She's talking and then just pouring milk into coffee where there's like actual stuff written on the coffee. Hidden,

Speaker 1 Hidden text on the coffee, really? Yeah, yeah, yeah. It's pretty creative, actually.
It's okay. Yeah, exactly.
It's amazing. Give it to the sketches.
Wait, wait, wait.

Speaker 1 Go back to when she was pouring the coffee. Look at the snake's facial expression when the king goes away, like right here.
Yeah.

Speaker 1 Oh,

Speaker 1 it's quite sad. That's sad.

Speaker 1 Oh, but yeah, they're banking on all of this. Like, this is one minute, 30-second long video.
So, again, it's the same kind of

Speaker 1 approach as idle lumber. So, they have these by the way, it's scaling like crazy.

Speaker 1 It's already 330k a day. It's 330k a day.
When we talked about it, it was 250k. Ooh, it's scaling like crazy.
Yes,

Speaker 1 look at the chart, it's like

Speaker 1 it's growing. It's growing.

Speaker 1 It's very slow. It's not explosive, growing.

Speaker 1 Yeah, yeah, yeah, of course.

Speaker 1 But this this is

Speaker 1 this does everything it should have. Five things

Speaker 1 grabbing attention, like

Speaker 1 five glasses of coffee, and then

Speaker 1 you have the actual near-death experience, the snake. Yeah, it's like this is everything in one video.

Speaker 1 It's brilliant. So you have all of the latest UGC and then we have, well, Royal Kingdom as well.
Yeah,

Speaker 1 of course, course,

Speaker 1 excuse me, the

Speaker 1 usual

Speaker 1 stuff, and this is insane. Look,

Speaker 1 oh, wow, did they really when the rundos? Is it in Times Square? It must be in Times Square, right? Yeah, yeah, yeah.

Speaker 1 That was like, whoa, wait a second. This is the 3D.

Speaker 1 This is the 3D, yeah, this is the 3D.

Speaker 1 Yeah, it's a Times Square.

Speaker 1 There you go. That's nice.
That was really, really nice. Yeah, it was really nice.
So there it's like, look, they used a lot of this UGC content. And look, all of this interesting stuff.

Speaker 1 The five stuff you need to know. The five stuff you need to know.
Yeah. It's almost almost.
Yeah.

Speaker 1 Yeah. Same as the coffee.

Speaker 1 Yeah, same as the coffee. Yeah, yeah.
Is this just some random actor, or do you think it's just someone who works in dreams?

Speaker 1 I think this is just random people.

Speaker 1 Well, not random people, creators.

Speaker 1 So this is the thing.

Speaker 1 I think we will see this year a lot of

Speaker 1 UGC videos, but not UGC, like random UGC stuff. Like, oh, well,

Speaker 1 play this game. This is the best fucking game ever.
Well,

Speaker 1 like, nobody wants to hear.

Speaker 1 Nobody wants to hear that shit anymore. Because

Speaker 1 when I check this, this is the best game ever type of stuff.

Speaker 1 People are just annoyed by that.

Speaker 1 Of course, this is the best fucking game ever. Yeah, thank you very much for saying that.
I'm not gonna download it.

Speaker 1 It's like, like, who cares? Really? Like, oh, this is this is this is the best game. Oh my god, thank you very much.
Where were you my whole fucking life?

Speaker 1 Like, this is gonna be swearing a lot today, huh?

Speaker 1 Yes, this is, but this is gonna be the real, the real stuff because you have the creators that actually know how to catch your attention and grab your attention.

Speaker 1 Like, it's all of this random stuff, but I think it works.

Speaker 1 It's like, I mean, this almost almost reminded me the trend from LinkedIn, where you have the handwritten stuff on the whiteboard or whatever, which was kind of cringe, but I mean, I don't care.

Speaker 1 There's so much cringe stuff at LinkedIn.

Speaker 1 That was the problem. Yeah.

Speaker 1 But yeah, here we go. Okay, but then we have the

Speaker 1 usual stuff, but now now it's like snowballs, I guess. So that was the the the

Speaker 1 pearls

Speaker 1 oh kind of, yeah.

Speaker 1 It's also quite satisfying. It looks like it's it's more like a snow rather than pearls.
But

Speaker 1 what do I know? CGI is amazing. Yes, right?

Speaker 1 This king just needs to stop getting into trouble. But this is the this is the different.
If you just stay at home, you know? This is a different king king already, so this is his brother.

Speaker 1 Those idiots,

Speaker 1 those rascals, yeah, yeah, I can't stay away from trouble. So, that's that was that.
And then, okay, we have the township, which is a new intro in

Speaker 1 almost all of the creatives.

Speaker 1 Like, hello, our farm is open.

Speaker 1 What does this remind

Speaker 1 erode? Or what was yeah,

Speaker 1 that was the blocky rod, was the all good old hyper-casual game

Speaker 1 game, yeah, yeah, yeah, yeah, exactly. Well,

Speaker 1 all the all the stuff, thank you. Almost, almost died again.
Almost died. Did you see that? They changed the cache instead of being on the back, it's now in the front.
It's in the front. It's kind of

Speaker 1 it's

Speaker 1 almost died. Almost died.
Almost died.

Speaker 1 It's playing this near-dead experience quite a lot look at this

Speaker 1 it's just so satisfying

Speaker 1 again the fence uh and the river um the river trend that we talked about before

Speaker 1 and the different perspective of this like uh flow time corn corner the cob

Speaker 1 it's like it's the same thing we saw but in different perspective look

Speaker 1 we saw it from the top view. Now it's just from left to right or from right to left, which is great.
Again, a good iteration. And we have also

Speaker 1 this one.

Speaker 1 What does this remind you, maybe, when I just go away from the bus gym or any of the bus games? Yeah. Yeah.

Speaker 1 Yeah, yeah, yeah. And it fits so well.
Yeah, it does. It fits so well.
And also, the resource overload in this case is just amazing.

Speaker 1 Catch up. Yeah, yeah, yeah, yeah.
The only thing we're missing here is that the grandma with all this.

Speaker 1 But then I found this interesting. Black and white.
Yeah, yeah, yeah.

Speaker 1 Game with no ads.

Speaker 1 Yes.

Speaker 1 My perfect hotel. Exactly.
Yeah, I know, but

Speaker 1 this is just a remake, a perfect hotel in a different like.

Speaker 1 It's exactly perfect.

Speaker 1 Even the setup is done.

Speaker 1 it's my perfect hotel. It's just done in their Player X resource creative engine.
That's

Speaker 1 exactly it. Yeah,

Speaker 1 CEOs call each other and just like, dude.

Speaker 1 I'm like, come on, man. Yeah.

Speaker 1 They don't call each other. They say the creatives after each other.

Speaker 1 Yeah, the creative team is like, hey,

Speaker 1 go there and check it. Check it out.
Yeah, okay. So that's the kind of

Speaker 1 you have this nice creative. It would be pity if someone else would be also running it.
Yeah, yeah, yeah, yeah. That's true.

Speaker 1 Wow, okay. Fair enough.
I have one. This creative is working.
Let everyone know. Like, yeah, blow the horn.

Speaker 1 No.

Speaker 1 Samuel L?

Speaker 1 Yes,

Speaker 1 didn't see that. Yeah, it seems like

Speaker 1 the sponsorship he got from our podcast wasn't enough for him. Exactly.
Exactly.

Speaker 1 That Samuel is not cheap, huh? Oh, yeah. Samuel is not.
What are you talking about? You mean his grandma? That has the same voice.

Speaker 1 You're happy in a relaxed place of serenity.

Speaker 1 Yeah.

Speaker 1 I mean, I love this guy.

Speaker 1 I love this guy.

Speaker 1 It's just honestly.

Speaker 1 Why?

Speaker 1 Because you have a shit ton of money because Poitika bought you?

Speaker 1 Yeah, I guess this is Poitika's decision. Yeah.

Speaker 1 Because, you know, this all this celebrity stuff and this is just saying

Speaker 1 we wanna be we wanna be yeah, we

Speaker 1 have the money and this is just this is the probably like proof of consciousness five million three or five million they spent for him to show up for half a day, right? And we more.

Speaker 1 We paid more for the intro.

Speaker 1 but you gotta spend money to make money right exactly yeah exactly it's it's our i is is five hundred

Speaker 1 all-time high they hit the all-time high yeah but it's not because of

Speaker 1 i don't think it's because of some yeah of course not

Speaker 1 yeah but anyway

Speaker 1 we have fish dome and stuff but anything else is just the same thing yeah okay

Speaker 1 that's that's basically it from my end so it was quite interesting

Speaker 1 that was good it's like it's same same but different

Speaker 1 by the way oh really go for it. You are the AI stuff now?

Speaker 1 I was trying to save the AI

Speaker 1 honor here, but I wasn't really able to find anything new in the top creative. So, what I have here is this one.

Speaker 1 Jesus Christ. Age of Origins.
This is Age of Origins. Yes, this is Age of Origins.
I can see it from Wow.

Speaker 1 Like

Speaker 1 Silent Hill IP printed on top. Silent Hill, right? That's the one with the

Speaker 1 bin on the guy with the

Speaker 1 bin on the head. Triangle.
Yeah.

Speaker 1 So this looks great out of the bat as like these. And you know what did this,

Speaker 1 Felix? This is a forex game.

Speaker 1 It's like Golden Goblins Physics and White Out Survival Gold. Survivor, Zyros, Atagon, Titan, Silence, Hill, Resources.
Golden Goblins.

Speaker 1 Put everything into it. We don't have enough.
And then the possible at the end.

Speaker 1 You know how many creative trends we can fit into this creative.

Speaker 1 All of them. All of them.
All of them. So that's there.
This was nice. And yeah, we didn't talk about the biggest grossing game of the week.

Speaker 1 Yeah, because this is the same fucking creative that they used before. Really? Yes.

Speaker 1 No.

Speaker 1 We showed this one in our episode, I think. Yeah, yeah, yeah, yeah.
Exactly. I don't remember.

Speaker 1 And then, yeah, I just wasn't able to find anything AI that's very suspicious. I saw Dark War one where he was there.

Speaker 1 Yeah, yeah, Dark War has Dick because I showed it to you on the previous recording, but

Speaker 1 when I see something new, interesting, I will talk about it, but I don't want to talk about AI all the time when there's nothing new.

Speaker 1 I just was curious because what would if we were looking for it, like which platform would you just go for? Oh, no, I'll go for the top girl and show what I showed you.

Speaker 1 The freezing families with AI girls. Oh, yeah, yeah, yeah.
Yeah, yeah, yeah.

Speaker 1 Yeah, the new top girls created. Yeah, that's the

Speaker 1 API. Yes, Yes,

Speaker 1 yes, those creators, those are ah

Speaker 1 no, no, you need to go to

Speaker 1 kind of.

Speaker 1 I mean, gets the point across. I get it.

Speaker 1 Yeah, don't worry. You get it, but it was just like, again, creative trends

Speaker 1 crossover.

Speaker 1 It's it's an interesting idea. It's an interesting idea.

Speaker 1 I don't know why it's if I mute the sound, sound, it still didn't mute the sound.

Speaker 1 It muted the sound. I didn't hear anything anyway.
But you just go for January or February, just go for Fab. You go February, yes, and there's only one.
This is one.

Speaker 1 Yeah, this is that they kind of turn on off the UA.

Speaker 1 So

Speaker 1 you see

Speaker 1 typical plays phasing families

Speaker 1 with

Speaker 1 AI, man. It's like it's not uh random.
It's a combination of 2D and 3D on top of it. Yes.

Speaker 1 Looks awesome, really. It looks really, really good.

Speaker 1 And also, like, how the lady just stood up and went away. It is just...
This is the level of AI we can get these days.

Speaker 1 So imagine that later down the line, when everybody will be doing Freezing Families, they will be doing like this. Not absolutely.

Speaker 1 But like 3D people. This would be even more disgusting because human emotions can translate much more better than from a 2D character.
Yeah, yeah, exactly. And you know what?

Speaker 1 Creatives are all about the emotions. Completely real.
Yeah, yeah, yeah. So there we go.
We saved AI.

Speaker 1 Thank you very much.

Speaker 1 Yeah.

Speaker 1 Thank you very much. Good creative review.
Thank you.

Speaker 1 Yeah, it's good that you don't really need that much, that many subtitles for the episode and watching the creatives because Felix forgot about his

Speaker 1 best part of

Speaker 1 being the i've been so good at it i was gonna say we have subtitles

Speaker 1 yes yeah we have subtitles yeah subtitles it's and it's ended at the end of the episode please join the slack channel subscribe share the episode please comment as well and the most importantly go to spotify and listen to the album album listen to the

Speaker 1 album and on that note listen to our album yay thank you very much guys yes thank you very much for listening again also, thank you of PBX partners and everybody else. That

Speaker 1 whatever. Cheers.
Bye-bye. Bye-bye.