Unlocking the Secrets of Color Block Jam: The New Puzzle Sensation

Speaker 1 Per day right now, which would be 55% of the overall revenue.

Speaker 1 So, overall revenue so far is $665,000 since launch, and it's earning about $50k a day. So, $110K a day if it's $200K DAO.

Speaker 2 I think it's more.

Speaker 1 So, let's go by $300. Should I just increase the numbers a little bit?

Speaker 2 Yes, $300K a day already. No, $300,000.

Speaker 2 I think this game makes like $150 at least per day.

Speaker 3 Mate, you aim as your eyes on the prize. Tracking data through the cyberspace skies.
Felix acts colors like a wizard in disguise. Jackups crafter realms lift us to the highs.

Speaker 3 Two and a half gamers talking smack. Slow hockey stick, got your back.
Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.

Speaker 3 Uh-huh.

Speaker 3 Uh-huh.

Speaker 1 Hello, welcome everybody. I am Matie Lanšaric.

Speaker 2 I am from Bratislava.

Speaker 1 And tomorrow I'm driving to Tarnava to check out my donut shop.

Speaker 2 Today, oh, we are talking about special games. Wow.

Speaker 2 Jesus Christ. Yeah, thank you very much for that intro.

Speaker 2 Impersonalization is great.

Speaker 1 I don't fucking care.

Speaker 2 Well, where's the French accent coming from?

Speaker 2 I don't know. But thank you very much.
Welcome. My name is Mattej Lanceric.

Speaker 1 I'm Felix Broberg.

Speaker 2 And we are your hosts.

Speaker 2 Okay, so we are going to talk about

Speaker 2 Color Block Jam,

Speaker 1 which is the hottest new puzzle game coming from, of course, not Vietnam, but Turkey. And what else comes from Turkey? Our subtitles.
So tune in.

Speaker 1 If you are listening to this in Vietnam, Korea, Russia, any other Russian-speaking nation, or Turkey, don't forget to go down here, click and read our two and a half gamer subtitles.

Speaker 1 Let's get back to this amazing content.

Speaker 2 That's it.

Speaker 2 I think we should put a sign because, you know, if you know, if people have problems with English, maybe they don't even understand what Felix is now saying. No one understands what I'm saying.

Speaker 2 That's true. Not even God understands what I'm saying.

Speaker 2 But you know what people understand?

Speaker 2 Money.

Speaker 2 And today's episode is Russian money.

Speaker 2 This needs to happen more.

Speaker 2 It's basically PVX Partners. Thank you guys for sponsoring this episode because this is the simplest and the most effective credit line for marketing.

Speaker 2 If you're scaling your business, if you are in Turkey, Vietnam, or wherever, and need funding, PVX Partners, here we are.

Speaker 2 So go to the pvxpartners.com or just check the show notes. No equity dilution, so you don't really need to sell your soul or give up any piece of your company.

Speaker 2 Visit pvxpartners.com and see how they can actually help you grow your business. So it's not shill, it's just you know saying thank you very much, guys, for

Speaker 2 support.

Speaker 2 And apparently, it's already working. So,

Speaker 2 also, thank you very much, listeners. This is exactly we connect you with the sponsors

Speaker 2 because we don't really take all the sponsors, only those that we actually trust.

Speaker 2 People tried, we declined.

Speaker 2 We declined.

Speaker 2 How many NFT things have we said no to? It's kind of funny.

Speaker 1 No, no, you get in, and then you get two more under you, and then you'll get a piece of that. And then, no, no, no, it's not a pyramid.
It's more like a triangle.

Speaker 2 It's a magic card. It's a magic card.
I mean, I don't,

Speaker 2 I wasn't really referring to the NFTs, but

Speaker 2 it also has three letters, and it's not NFT, but it's kind of almost the same.

Speaker 2 It goes really well with MMP. Oh, wait a second.
Let's go. Anyway, yeah, okay.
So let's look.

Speaker 2 Yeah, yeah, yeah. Awesome.

Speaker 2 This game. Oh, my God.

Speaker 2 It's actually quite hard. Yeah, as usual.
Easy. Levels.

Speaker 2 Yeah. Yakuz, your browser needs screen sharing permission, so

Speaker 2 just figure it out.

Speaker 2 Doesn't need to anything. I know everything.

Speaker 2 June, what are you doing?

Speaker 2 Very hard.

Speaker 1 I'm 18.

Speaker 2 48.

Speaker 2 Nice. Okay.

Speaker 2 Yeah. So we have

Speaker 2 Color Block Jam

Speaker 2 from Rolek, as Felix mentioned. It's one of those super, super good deterministic puzzlers.
Deterministic meaning that levels don't change between restarts. which is very important fact.

Speaker 2 Very, very important fact. I think Twisted Tangle or Screw Jam.

Speaker 2 Yeah, they're becoming the masters of this category, by the way. Like deterministic puzzles, it kind of really shows there that like they know how to do it.

Speaker 2 Um, and yeah, and I think we have another hit from them to kind of look through.

Speaker 2 So, let's start, okay, because it will be a little bit intense because I was just on a like very high level, it's gonna be very intense soon. Yeah,

Speaker 2 so how this works is basically looks like Lego.

Speaker 1 I guess we'll think they're gonna get sued for that.

Speaker 2 I don't think so. Well, what do you mean, like it's it's legal

Speaker 2 as we suggested in the three days or three it's a role so it's under take two so it's under a public company so the legal team is definitely on it they wouldn't yeah they random shit and get into lawsuits with lego so no legal legal if it's legal it's fine if it's legal maybe yeah so

Speaker 2 how this works is actually uh

Speaker 2 these are time-based like think really twisted angle like that that's the that's the uh i guess the the bread and butter of these deterministic puzzles because you have limited time and during that limited time pretty much um

Speaker 2 you need to kind of work your strategy and you need to fine-tune it between the fails because you need to use that time to really move the stuff so you can't really like think about it that much what you can do is you can think about beforehand like for instance now i can think of let's say

Speaker 2 i don't know um

Speaker 2 some stuff is like there's not frozen blocks here like some other mechanics that they introduce later but for instance i know that let's say I can get here probably.

Speaker 2 So, like green blocks are probably dead, that here I can really move them or stuff like that.

Speaker 2 And I should plan, let's say, what was the first easiest block that I can kind of start and go from there because it's time-based.

Speaker 2 The boosters are also as very similar to Twisted Tangles. So, you have like

Speaker 2 hammer, which destroys blocks, time freeze, and I don't even know what the vacuum does.

Speaker 1 Oh, vacuums of pieces is really powerful.

Speaker 2 It's the best booster.

Speaker 1 vacuums of pieces. A bunch of pieces like three, four pieces.

Speaker 2 Okay.

Speaker 2 Use it now, use it now.

Speaker 1 It's really good.

Speaker 2 I can use it before I start it.

Speaker 1 But start it. Start it.

Speaker 2 Yeah, I just need to pre-plan at least a little bit.

Speaker 2 Yeah. And you move the pieces by literally dragging them around.
Similarly, I think to like Twisted Tangle, there's a little bit of like physics, but it's not physics. They just snap around the board.

Speaker 2 And the kicker here, because this looks like sudoku or something like that but it's basically not sudoku so what you do here is that you need to find these kind of

Speaker 2 outings

Speaker 2 exit points shredders shredders basically and shred the lego and and move it there and those can be very specific because sometimes there's like multiple exit points for the same color so you need to find like yeah but there are different shapes and sizes of those blocks so yeah and sometimes they have literally like stars on them and also you have this uh on the on the corners which is you can go up and down only yeah so some blocks are like they i think are adding the level like until level 50 i think they added like six already mechanics like level based mechanics so they added uh blocks that can go only one direction, blocks that need to have multiple endings to reveal itself.

Speaker 2 So this one needs to for forgo to the yellow one and then to the green one. Then frozen blocks, which get uncovered by...

Speaker 2 Those are, by the way, very, very similar mechanics to Screw Jam and Twisted Tangle. Those are pretty much like, I would say, again, the set of mechanics used for deterministic puzzles.
So...

Speaker 2 Yeah, why Rain win the wheel? Yeah, why Rain went the wheel.

Speaker 2 And again, it was super, super satisfying because, again, it's something that you work your way through. It's not something that, like, for me feels...

Speaker 2 Let's say when I play Match 3, it feels like a slot machine a little bit where I can have some kind of a tactic and stuff, but it's still like, you know, within the game's reach.

Speaker 2 That if the seed or whatever, the

Speaker 2 candies were like in stars align or whatever. Here is pretty much, I think, much more skilled in a way that, like, you need to know what you're doing.

Speaker 2 Like, if you don't know what you're doing, you just screw up. So, show us.

Speaker 2 Now, you talk, I play.

Speaker 2 Okay.

Speaker 1 So, maybe when he's playing now,

Speaker 1 because we haven't gone over the numbers yet, maybe I should just talk about ad revenue here, right?

Speaker 2 Because

Speaker 1 it's quite interesting. So basically, ads come on level 14.
There's no ads before then. I have no idea why Remo is not seeing any banner ads.

Speaker 1 I'm wondering if he's made an IAP, maybe, but we don't want to just...

Speaker 2 Wait,

Speaker 2 I was seeing banner ads, but it was blank. It looks like it didn't load properly.
So I think it's a... Oh, wait, but there was a placeholder at least on my

Speaker 2 banners all the time.

Speaker 1 Yeah, yeah, yeah.

Speaker 1 time. Yeah,

Speaker 2 so my yeah, I'm seeing banners all the time.

Speaker 1 But basically, after level 14, ads start showing up, interstitial ads start showing up every single after every single level, and they have rewarded ads to increase coins after each level as well.

Speaker 1 So, basically, I'm going to need a little bit of help here because

Speaker 1 estimating the ad revenue for this is quite tough because there's no active user base right now. So,

Speaker 1 this game has been downloaded 491,000 times in the last 30 days, but it's really started to peak at 65,000 downloads a day for the last two days. Peak.
And

Speaker 2 talking about

Speaker 2 Turk High.

Speaker 2 Peak is definitely on the map.

Speaker 2 You still don't get it, right? No, I was talking about peak games. Peak games.

Speaker 2 i was in my ad flow yeah

Speaker 2 sorry mr

Speaker 1 anyway so yeah the issue is like how much how sticky you think this is i i was do going by the estimate that is about 200 000 dow currently but it's rising quickly right do you guys think that's a bit too low or too high

Speaker 2 i think

Speaker 2 that's too low

Speaker 1 I would $500 $500,000 and $200,000 DAO.

Speaker 2 And yeah.

Speaker 2 Maybe a little bit more than that. I think it still, like, it's being pumped up so high that the sensor tower isn't keeping up with the real numbers.

Speaker 2 That's my guess.

Speaker 1 Okay, and then game time. How long do you think? 25 minutes a day?

Speaker 2 I think more.

Speaker 2 I had one session because I recorded this play at this gameplay for my ASMR Insight episode. And I had just one session which was 10 minutes.

Speaker 2 And I played today like three or four times already.

Speaker 2 And I really like it. It's definitely something else, and it's quite new and novel.
So I think, yeah, that will complete. There you go.
Watch it.

Speaker 1 Yeah. Two extra coins, two extra rewarded.
Let's see who's showing.

Speaker 2 Ah.

Speaker 2 Ah, we are warriors. On the reaver.
Well, no, no, no, no.

Speaker 2 This is top heroes. Top heroes on the river.
I said, yeah. Yeah, you.
I didn't. I didn't.
Felix didn't. Anyway, so

Speaker 1 if if we assume 25 minutes gameplay, which is a bit lower than we think it is, right? And let's say each level is two minutes. So if you're beating a level, that would be 12 and a half interstitials.

Speaker 2 So

Speaker 1 somewhere around there, since basically probably the session times are longer. So let's just say 12.

Speaker 1 And

Speaker 1 that means also with banners, that means you're probably showing 120 or 20 banners.

Speaker 1 And that means with three rewarded ads on average, which means currently, if it's 200,000 DAO, this game is earning $27,000 per day right now, which would be 55% of the overall revenue.

Speaker 1 So overall revenue so far is $665,000 since launch and it's earning about 50K a day. So 110K a day if it's 200K DAO.

Speaker 2 I think it's more.

Speaker 1 So let's go by 300. Should I just increase the numbers a little bit?

Speaker 2 Yes. 300K a day already.
No, 300,000 DAO.

Speaker 2 I think this game makes like 150 at least per day.

Speaker 1 You think so already?

Speaker 2 I think so.

Speaker 2 Okay.

Speaker 2 Yeah, I'm kind of

Speaker 2 an educated guess. Obviously, I didn't, I don't know the numbers, but from the discussion I had.

Speaker 1 But if you look at the TOs as well, it's really strong in Western Europe and America.

Speaker 2 It's exactly the GEOs you want, right?

Speaker 2 Yeah, exactly.

Speaker 1 It's really strong traffic, which I increased ECPMs to like

Speaker 1 look that. So if it's on 300,000 DAO, this is $42,000 a day in ad revenue or 66% of the overall revenue.

Speaker 2 So that's like changing the equation that much. Yeah.

Speaker 2 Exactly.

Speaker 1 So

Speaker 2 more than 100.

Speaker 1 Yeah, it's definitely earning more than 100K a day.

Speaker 2 More than 100k so far. But the thing is, like, look, it's new.
Let's just take our

Speaker 2 sadness multiplier, which is usually 1.8.

Speaker 2 So let's do the math: 1.8. It was like it's 50k per day.

Speaker 2 So let's see. And you say

Speaker 1 60k a day nuts. Let's say not.

Speaker 2 Felix estimates without multiplier.

Speaker 2 Yeah, this is without multiplier. So let's say 50,

Speaker 2 1.8.

Speaker 2 Yeah,

Speaker 2 as I said, 150 per day per day.

Speaker 2 That sounds reasonable. Yeah.
I think so. I think so.

Speaker 1 How long

Speaker 1 before

Speaker 1 the state of Vietnam with its mega devs wakes up and this is copied?

Speaker 2 Two weeks. Two weeks.

Speaker 2 It's already done, right? Right after a popular topic. Yeah, right.
But

Speaker 2 this is already happening. What are you talking about?

Speaker 2 This is out from November, but scaling only from like let's say visible on the map somewhere like

Speaker 2 this Christmas Eve.

Speaker 2 So let's say the

Speaker 2 initial message I got from a very

Speaker 2 good source.

Speaker 2 Are you guys ready for 2,472, 70,000 copies of Color Block Jam?

Speaker 2 On Tuesday? So that was a Tuesday. So this is definitely happening already.

Speaker 2 I'll show you why.

Speaker 2 So these are the

Speaker 1 countries first before you do that.

Speaker 2 I wanted to show you this.

Speaker 2 This is the block category and it's IP revenue. Remember, we did

Speaker 2 block blasting, which is dominating the downloads. But if you go to revenue, there's pretty much nothing behind it.

Speaker 2 Because we were talking about a blog blast, and suddenly, oh, wait a second, have you seen this? Oh, my God. What is this?

Speaker 2 What is this?

Speaker 2 Can I

Speaker 2 immediately

Speaker 1 give one piece of thing that when I was playing the game that annoyed me?

Speaker 1 You know, like when you have the shredder and the block, I just want to drag it really quickly so it flies out quickly through the shredder. Like, but it doesn't allow you to do that.

Speaker 1 It's always the same speed. If I could really quickly also, like, push out the bricks, I would really like that.

Speaker 2 Oh, double-colored block. Double-colored, yeah.
Wow.

Speaker 2 Yeah, interesting.

Speaker 2 I still think like they did very, very well.

Speaker 2 We already had this thing,

Speaker 2 I think, mob control, was it, where they were using this like a visual uh use the vacuum cleaner jacob sh show the vacuum cleaner

Speaker 1 click click some blocks yeah

Speaker 2 all of all of the one colour one color yeah it's super powerful yeah pretty much

Speaker 2 well yeah

Speaker 2 game uh remove there's not much metagame unfortunately

Speaker 2 there is none yeah I think oh yeah here are the combined blocks uh I think they will

Speaker 2 again they have this metagame on their

Speaker 2 template or model from Screwjam or Twisted Tangle. So I guess they'll add into it because currently there's just the Battle Pass, Block Pass.

Speaker 2 Yeah, of course. Amazing.
So they have this, and I didn't see anything even like, you know, basic

Speaker 2 personalization, there's nothing into it. So my guess is we're gonna see the usual kind of hybrid schedule modification of Royal Match Meta, the Twisted Tangle and Screw Jam Sports.
So

Speaker 2 live trigger events with bots, like

Speaker 2 leathers and like, I don't know, multiple like reinforcement events that just drive you to kind of continue playing. So that's going to be there pretty soon.
And then

Speaker 2 maybe some kind of progression with blocks visuals. I don't know if how that works for Twisted Tangle, where you can have like different things there.

Speaker 2 But yeah, I probably won't work for this because colors are really important. So just I would just do collectible model, honestly.
Like this, this that mechanic works on progression.

Speaker 2 So if you if you actually go to YouTube and and click block gem level whatever, I'm just seeing

Speaker 2 color block gem level 219 and it's it's basically the same. It's just

Speaker 2 the gameplay looks way different. Well, not way different, but way more

Speaker 2 becan yeah, maybe more features. Yeah.

Speaker 2 Because I'm wondering, but the menu is the same, so there's nothing else. Because I was thinking there is

Speaker 2 something

Speaker 2 really different

Speaker 2 on that level, but man, like

Speaker 2 Mr. Sonic Oring is our hero.
He's ooh, wow, he's playing a lot of games, yeah, yeah, Sonic Oring. Yeah,

Speaker 2 here we go. Yeah, yeah, so see,

Speaker 2 this is the

Speaker 2 oh, wow, what's this?

Speaker 2 Oh, it moves very well,

Speaker 2 interesting,

Speaker 2 Very nice level. But you know, this is the thing.
You don't really need anything else for a great puzzler. You just need a great level design with super good mechanics level curve.
That's it.

Speaker 2 But look

Speaker 2 for the retention, not more.

Speaker 2 Okay, for retention. But imagine this.
You are

Speaker 2 the target audience. Would you rather play this

Speaker 2 or Royal Match?

Speaker 2 You're not the target. I don't think so.
Royal Match is the target audience of this.

Speaker 2 Why not? This is deterministic puzzles. Those are different.
Oh, fucking hell. Like, which,

Speaker 2 oh, well, maybe the audience think about it in this way, but I don't.

Speaker 2 You're underestimating those people.

Speaker 2 You think like match 3 is the same as every match 3? It's not.

Speaker 2 But it's the same audience.

Speaker 2 It's big,

Speaker 2 casual puzzles.

Speaker 2 There's overlap. There's overlap.
Of course, there's overlap. But it's not the same.

Speaker 2 I'm not saying it's the same. I'm

Speaker 2 saying.

Speaker 2 Yeah, it's basically you saying people that play travel time also play royal match. They play, yeah.

Speaker 2 There's an overlap.

Speaker 2 Yeah, I'm not saying all of them, but I'm asking if you would rather play

Speaker 2 this or royal match? I would play rather this.

Speaker 1 I would rather play the fiddle than listen to you guys argue more. So

Speaker 2 it's not about me.

Speaker 2 I'm just trying to. No, no, no, I'm just trying to figure out like this,

Speaker 2 like

Speaker 2 what's what's the future of this game? Like, like, what is the long-term retention?

Speaker 2 Because I think it's

Speaker 2 like too niche in order to kind of get royal match big, it still can get very big, like hexasort big, yeah, hexasort big, like

Speaker 2 200 to 300 million dollar runway a year, but that's it basically. So, I think that's it, that's a quarter of a billion, yeah.
But

Speaker 2 comparing it to Royal Match,

Speaker 2 yeah, okay, yeah,

Speaker 2 okay, then

Speaker 2 Fuck, I'm just, I lost my thought now.

Speaker 1 You're moving on to UA. It's your experience.

Speaker 2 No, I'm not moving to UA. No, no, I'm not moving to UA.
It's not that, I mean, not that much things anyway. I'm just trying to figure out

Speaker 2 if

Speaker 2 nah, whatever. Maybe it's

Speaker 2 just. Let me finish just with this thing.
This is, by the way, part of that problem and part of the strategy that Rollick is doing.

Speaker 2 If you look at Rolling's portfolio, Roleg has a lot of these games that are making like 400K a month, 400k a month, 500km, one millimeter.

Speaker 2 is just iOS,

Speaker 2 and this is Android,

Speaker 2 yeah, only IP. So, two million a month on Android, five million a month on uh iOS, so seven million a month in IP only, and that's a molique portfolio only.

Speaker 1 So,

Speaker 1 double that or triple that for ad revenue at least, yeah, exactly, yeah, yeah.

Speaker 2 And this is the thing, like they don't remember one giant game with giant costs, giant everything, they rather have ten smaller games that produce very stable and like good revenue.

Speaker 2 I get that, but these 10 games are gonna be way smaller in five years. Royal Match is not gonna be way smaller in five years, but it's gonna be way bigger, I think, right?

Speaker 2 Okay, it's gonna be stable, let's say stable, but not a heavy decline. These games are in five years, definitely gonna be.

Speaker 2 Um, actually, a Royal Match could be attacked by someone else, or you know, some kind of

Speaker 2 thing.

Speaker 2 You know,

Speaker 2 saying that they have that these games have shorter life cycles yes but they they they come also much faster than your next royal match that's true yeah that's true okay fair enough it's like comparing uh you know um

Speaker 2 like a car to uh

Speaker 2 to a submarine like

Speaker 2 you know if if you want to move from point a to point b both works but one is underwater the other one is on the road and if i want to just with the what the fuck was that example

Speaker 2 geez it's just different conditions man they have different skill set these guys won't be able to do royal match

Speaker 2 maybe what if they they are trying to move there I'm not saying they are but what if why we just had the episode none game no game was able to do like the same thing for last three guys no one wants to hear us argue they want to see you a creatives let's

Speaker 2 just shut shut shut the fuck up please we are actually discussing things if we can you know it's it's not like oh we do this and then we could.

Speaker 2 I'm just literally like, I want to ask things, and I'm really curious to, I'm really curious to hear. And now you find you interrupted me again, and I lost my thought.
Thank you very much, Phoenix.

Speaker 2 You go and you show that you fucking wait.

Speaker 2 Please be my guest. Oh, come on, man.
Oh, seriously, I mean,

Speaker 2 they won't be able to do Royal Match because Royal Match again requires like a skill set.

Speaker 2 As same as Dream Games won't be able to do these fast, deterministic puzzlers that can get like so fast done and so

Speaker 2 so

Speaker 2 high into the grossing charts. It's just different skill set.
Like, don't ask people that you know

Speaker 2 make, I don't know, something to make something completely different. Why would they? Fine.
I was just curious, but okay, fuck you both. We can we can move to UA.

Speaker 2 Thank you very much. Thank you very much.
Felix, I'm okay with this. Yeah, yeah,

Speaker 2 you're fine. Yes.
Thank you very much, Felix. Really? Thank you.
You're welcome. You're welcome.

Speaker 2 Just give me the fucking screen.

Speaker 2 Because there is not that much stuff to look at because we are super early. They have five videos.
Thank you very much. This is the end.

Speaker 2 Seriously.

Speaker 2 Oh, my God.

Speaker 2 Oh, Jesus.

Speaker 2 And it's like, what do you want to see?

Speaker 2 What do you think you will see? This is a hybrid casual game with super low CPIs because how it looks like it's Lego, yeah. So it's

Speaker 2 creative, yes. We we just talked about it in the in the block blast.
This is gonna be exactly the same, except block blast it's quite different scale, and this is very early.

Speaker 2 And this is it, it's iterations of this, what you're seeing at the screen right now. So, listeners, it's gameplay.

Speaker 2 There you go,

Speaker 2 it's gameplay and it's variations of gameplay.

Speaker 2 Because this gameplay has really low CPIs, apparently. Oh, not apparently.
Let's talk about the Lego stuff. So, do you think this is done because of the Lego thing?

Speaker 2 This reminds you Lego right away. Is that correct? Yes.
Yes. 100%.

Speaker 2 People, as soon as

Speaker 2 they're seeing something very

Speaker 2 familiar,

Speaker 2 oh my god, yeah, oh, this is Lego. Great.

Speaker 2 Nobody cares if it's not lego in at the end people go there and then just click and play it's still kind of it really looks like lego and they even have one one creative where the fuck is it well i i actually i actually found it in here

Speaker 2 because i i had to go to um

Speaker 2 to to this facebook facebook great stuff because they literally saying can you spot the odd lego out

Speaker 2 That's amazing, which is a great, great trick, right? Like, you, oh my god, oh, what a typo. Haha, well, people don't read.
You see, L, E, go, yeah, of course, it's Lego.

Speaker 2 Jesus Christ, this is perfect. So they're using all of them very nice.

Speaker 1 I mean, there's some lawyer sitting somewhere and take two and being like,

Speaker 2 is that true? I mean, no, I don't think like the

Speaker 2 creative. You can put whatever in here.

Speaker 2 All of these creatives, um, when I was looking at the creatives, it looked for me, I was really like, How does this even work? It looks really hard, but that's it. That's that's it.

Speaker 2 Yeah, we're making impossible puzzles in the creative is the way to go. Yeah, it's gameplay as well, right? Yeah,

Speaker 2 and because we found out in the previous episodes of our creative trends, and also not even creative trends, but the episodes that we like review games, people love hard stuff.

Speaker 2 That's that's it's great, like If it's a hard game, people like to solve this. And it's exactly what they're showing in the creative.

Speaker 2 And also, you have these emotions on the Lego blocks, which is great.

Speaker 2 I really like this.

Speaker 2 I mean,

Speaker 2 I wonder where did they get this from? Do you know?

Speaker 2 No, I didn't. I've never seen this.

Speaker 2 No, it's in Candy Crush. For a long, long time.

Speaker 2 Yeah, they used the kind of small, funny faces on

Speaker 2 the candy,

Speaker 2 candy space. What's that one on the right? Is

Speaker 2 the real background?

Speaker 2 Yes. Oh, yeah, yeah.
That one's never new anxiety until I played it. Yeah, well,

Speaker 2 that's very true.

Speaker 2 I mean, this is just the hyper-casual. Well, you said it last time, blueprint.
Not the playbook. Fuck playbooks.
This is a blueprint.

Speaker 2 This is a blueprint that all these different anxiety headlines and then combination combination with actual gameplay. Because if you slap a UGC on top of this, it's not going to work.

Speaker 2 It's going to just increase the CPI.

Speaker 2 Look, like here. Oh, no, this is.
Oh, wow, this is great.

Speaker 2 This is all the hyper-casual trick as well.

Speaker 2 They were using these avatars that came into iOS some time ago and people are using it in Creatures instead of people because UGC back then wasn't that big, or AI UGC wasn't that big back then.

Speaker 2 So they are using it.

Speaker 2 Oh, yeah,

Speaker 2 everybody was using it back in the days. Well, not everybody, but a lot of games.

Speaker 2 I've seen it multiple times. Also, this looks really, really nice, quite polished.
Also, look at the different perspectives. This is top-down, we saw this was all this was slightly different.

Speaker 2 And then we had also this, which is, I think, slightly different as well.

Speaker 2 And then again, so it's like this is basically impossible puzzles in the creatives or really hard levels in the creatives.

Speaker 2 Obviously, this all alter gameplay, I would say, because they don't have this in the game. I mean, again, really easy to build.

Speaker 2 But then, what else do we have? Here we have the frozen levels,

Speaker 2 which is quite tough, right?

Speaker 2 They have frozen levels.

Speaker 2 Yeah, white background. Yeah, white background.

Speaker 2 That's the winter background. Oof, winter, yeah.

Speaker 2 I see Sky here. Oh my god.

Speaker 1 Yeah, yeah, the old Citroën.

Speaker 2 Okay,

Speaker 2 and that's

Speaker 2 that's it. That's pretty much it.
Oh, yeah, we have

Speaker 2 a lot of stuff. Oh, real stock footage.
Stock footage, personally. Yeah, absolutely.

Speaker 2 You don't see the actual gameplay on the phone. No.
Just no movement, nothing. You just, yeah.

Speaker 2 Let me film myself and put myself on stage. Yeah, yeah.

Speaker 2 Exactly. Yeah, I can't clear the word.
I mean, that kind of checks out.

Speaker 2 But again,

Speaker 2 7,000 variations of the same thing, which kind of, I mean, this is

Speaker 2 oh, Jesus, that was quite loud.

Speaker 2 Oh, there's combos.

Speaker 2 Oh,

Speaker 2 Jesus, the sound is quite terrible. Anyway, so this is this is basically it.
I'm kind of

Speaker 2 wondering, I can share this tab instead, because

Speaker 2 I mean, we don't see okay, so there is something. Okay, we're great.
I was playing the displayable.

Speaker 2 So,

Speaker 1 you can use those blocks, you can't move. You can only move in like one

Speaker 1 line.

Speaker 2 Yeah, but this is look time-based. Look, look, look,

Speaker 2 dump, normal, smart genius. Thank you very much, guys.

Speaker 2 Now I feel quite bad.

Speaker 2 But this, yeah, you can

Speaker 2 swipe to move.

Speaker 2 This way.

Speaker 2 See?

Speaker 2 That's it.

Speaker 2 So you play. I mean, you can still do all of this.
You need to focus.

Speaker 2 yeah of course i need to focus jesus it's uh

Speaker 2 something

Speaker 2 welcome to the hell of playing on podcast i know i know right

Speaker 1 you know if you do this every day you don't get alzheimer's oh that's what i heard

Speaker 2 that's what i heard i wonder

Speaker 2 what's gonna happen oh

Speaker 2 i really wonder if if if you will make it before the timer it's quite easy no i won't yeah i mean

Speaker 2 i won't

Speaker 2 Or maybe I will. I'll see.

Speaker 1 I mean, it's very fun gameplay. It's very sucks you win, huh?

Speaker 2 No. Yeah,

Speaker 2 absolutely. Very satisfying.

Speaker 2 Oh, Jesus.

Speaker 2 Oh, my God, they put a

Speaker 2 really

Speaker 2 almost. I failed.
Anyway.

Speaker 2 Anyway, we have all of these on this.

Speaker 2 Yeah,

Speaker 2 yes. Oh, not

Speaker 2 good background.

Speaker 2 Yeah,

Speaker 2 it's the same level.

Speaker 2 It's the same. So now we should be able to win it.

Speaker 2 This makes it even harder.

Speaker 2 Yeah, it's much harder, definitely.

Speaker 2 Anxiety.

Speaker 1 Anxiety, is that a new UA trend?

Speaker 2 I said, look, man, this is just

Speaker 2 the classic

Speaker 2 UA trick from

Speaker 2 the past, where it was

Speaker 2 wood blocks?

Speaker 2 No, the anxiety, the headlines over here, over there. What's the rule, by the way, regarding these playables? I mean, like, when you structure them, but like try to do them.

Speaker 2 Is there anything

Speaker 1 you need them?

Speaker 2 That's what he always says. Yeah.
You need them. Okay.
It doesn't matter like what time, like as big as possible, like user time in them.

Speaker 2 the fucking music

Speaker 2 okay so what what was the question sir I was really focusing on the gameplay

Speaker 2 yeah if there are any like best practices regarding if you're doing playables from your gameplay

Speaker 2 uh I don't think there are like any like there are some best practices but it usually changes uh almost every month and people used to say if you if you don't if you use fake

Speaker 2 playables, that's bad. Now, everything is fake, or then there is gameplay.
You know, Gonzalo from Boombit said they really leverage the long playable, so you play the playable for a long time.

Speaker 2 I mean, I would be actually playing this for longer than if they didn't cut you off, yeah, yeah, exactly, for sure. But I'm definitely dumb.
So, it's one, two, three,

Speaker 2 basically, four playables, which is not bad, actually.

Speaker 2 Oh, there's more, a little bit more which is nice so at least uploading is their definitely their biggest channel most probably all um they're mediating there for sure mediating max so yeah it's absolutely their biggest channel and then if you go to other mob just one video that i saw it's one minute long

Speaker 2 oh my probably is just two oh no

Speaker 2 it's one long it's the same one it's the same yeah it's the same it's just quite early because everything here is just oh no it was only one live for a day.

Speaker 2 So, I mean, we are most probably missing some some networks here, but yeah, it's Facebook, Unity,

Speaker 2 Inmobi, okay, digital turbine, uploading, Facebook, yeah, classic,

Speaker 2 classic stuff for the lounge. I think this is exactly what they do with all their games.
I think we did this with this twisted thing and screw jam as well.

Speaker 2 So,

Speaker 2 end of Q1, how high do we think this is?

Speaker 2 If my

Speaker 1 150 now, it's probably going to double from here at least.

Speaker 2 I would say 250. Yeah, I would say 250.

Speaker 1 So 300 is where Hexasort is at, right?

Speaker 2 So somewhere around there.

Speaker 2 It was 500 before.

Speaker 2 That's the thing. Yeah.

Speaker 2 But here,

Speaker 2 look,

Speaker 2 this is January.

Speaker 2 They just launched. I mean, they need to be doubling the revenues

Speaker 2 quickly

Speaker 2 as well.

Speaker 1 Yeah, before Vietnam comes.

Speaker 2 The Hexasard is doing like 90k a day IP currently.

Speaker 1 And that's 70% ad revenue. So

Speaker 1 still no rewarded app open interstitials, though. I don't know why Rolek hasn't tested this ad unit.
Like, I would love to ask you,

Speaker 2 also,

Speaker 2 the

Speaker 2 gameplay ads, like you know, the little blocks, you can unblock the exit point with an ad, for example, or something like that.

Speaker 1 Yeah, there's no onboard ad placements.

Speaker 2 What guys doesn't work, guys.

Speaker 1 Extra exits if you watch a rewarded ad.

Speaker 2 The terminal

Speaker 2 puzzles, IAP spends. What they're gonna do, destroy your conversion.
Tell me about it

Speaker 2 in Indonesia, yeah.

Speaker 2 This doesn't work like this.

Speaker 2 Yeah, okay.

Speaker 1 Works for Candy Crush. No, this is not Hexasort that won't happen this way.
Okay.

Speaker 2 Fair enough.

Speaker 1 Well, we have a standing invitation to anyone from Rolek to come on the podcast. We have heard that their,

Speaker 1 what's it called? Ministry of Truth is very difficult to work with. So there's, yeah, you're always invited if we can get the Minister of Truth to give your approval.

Speaker 2 Yes, definitely. Yes.

Speaker 2 So yeah, I guess that's that's basically it. Thank you very much for listening and uh join the Slack channel.
Also, there's a merch, so 25gamers.com.

Speaker 2 You should definitely go and check out the hoodies, t-shirts, and all, and socks.

Speaker 2 Socks as well.

Speaker 2 Easy, there's gonna be a new collection soon because we changed the logo

Speaker 2 NFT socks, yeah, NFT socks, pretty much

Speaker 2 instead of NFT socks.

Speaker 2 Thank you again.

Speaker 2 See you next time.

Speaker 2 Join the Slack channel, share the episode, and play Color of Blockchain. Bye, girl.