*Emergency Episode* TikTok is Banned in the US! Now what?
The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban Amid National Security Concerns
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/xC_IuoC1J8w
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The TikTok ban was lifted after 13 hours!
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https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
Press play and read along
Transcript
Speaker 1 TikTok is banned in the US. Or
Speaker 1 they wrote, well, I woke up to the email where they said TikTok ban law was upheld yesterday by the Supreme Court and it will take effect in the United States tomorrow, January 19, which is today.
Speaker 2
It's 4 a.m. and we're rolling the dice.
Matei drops knowledge made of gold and ice.
Speaker 1 Felix with ads making those coins rise.
Speaker 2
Jack up designs, worlds chasing the sky. With a two and a half gamers, the midnight crew, talking UA adverts and game design too.
Mateish, Felix, Shaku, bringing the insight.
Speaker 2
We're rocking those vibes till the early daylight. But KUAM has your eyes on the prize.
Tracking data through the cyberspace skies. Felix stacks colors like a wizard in disguise.
Speaker 2
Jackups craft our realms, lift us to the highs. Two and a half gamers talking smack.
Slow hockey stick, got your back. Ads are beautiful, they like the way.
Click it fast, don't delay. Uh-huh.
Speaker 2 Uh-huh.
Speaker 2 Uh-huh.
Speaker 2 Uh-huh.
Speaker 2 Hello, hello,
Speaker 1
welcome. This is an emergency episode.
My name is Matteja Antaric.
Speaker 1 And we are your hosts. We don't have the half-gamer because he's
Speaker 1 on the plane to London, a pocket gamer, and this emergency episode is about the TikTok ban.
Speaker 1 So, as you might know,
Speaker 1 TikTok is banned in the US.
Speaker 1 They wrote, well, I woke up to the email where they said TikTok ban law was upheld yesterday by the Supreme Court and it will take effect in the United States tomorrow, January 19, which is today.
Speaker 1 This means access to the app will be temporarily unavailable starting this evening, Saturday, January 18, which was my birthday, by the way. So thank you very much, US government, for giving me great
Speaker 1 birthday present. Anyway,
Speaker 1 they are doing everything in their power to ensure that TikTok continues to thrive as your home for limitless creativity and business growth. So
Speaker 1
this is it. And then, a few minutes ago, surprise, surprise, ban was lifted.
So
Speaker 1
they just said an email. We're excited to let you know that as of today, TikTok will become available for the majority of the US users.
So
Speaker 1 over the course of Sunday, which is now, ad campaigns that include US audiences will resume operating and delivering ads to US-based users.
Speaker 1 So again, thank you very much. Yeah, let's put some context between this.
Speaker 1 So what happens seems
Speaker 1
TikTok kind of shit its bands and closed down the app itself. Yeah, TikTok.
TikTok itself closed down the app itself on Saturday before the Sunday deadline because the High Court kind of
Speaker 1 the law that was banning it was upheld, so yes, their
Speaker 1 rejection or whatever the term didn't go through.
Speaker 1 So, because they were scared, they pretty much went full on their own poly
Speaker 1 on their own portfolio and shut it down, including Marvel Snap
Speaker 1 and Mobile Bang Bang,
Speaker 1 Mobile Legends Bang, Bang. Yes,
Speaker 1 and then,
Speaker 1 because Mr. Trump is coming to the office on Monday 20th,
Speaker 1 they got an assurance from him that he will extend this deadline by 90 days to get some leverage, or not leverage, to get some, I guess,
Speaker 1 time and discussion to negotiate.
Speaker 1 Probably what's happening is that the American government wants to, rather than ban TikTok, wants to get TikTok, which means it should be divested to some American company.
Speaker 1 Or as you've seen, the rumor on Bloomberg is that the Chinese government is okay if Elon Musk takes it. So because of course
Speaker 1 he's super great with them is already have Tesla there in China.
Speaker 1 Yeah.
Speaker 1 Or
Speaker 1 some other kind of American entity because the law said either you divest it or we ban it. So
Speaker 1 both of these alternatives work there.
Speaker 1
I said it's not going to happen. You heard me saying that multiple times.
I said it's going to happen and it happened and for 13 hours I was already yes, there you go. Yeah, you're right.
Speaker 1 Yes, so both of us were right, basically, because now, yeah, you were laughing in the morning, I'm laughing now.
Speaker 1 It can still go the other way, it can still be banban.
Speaker 1
It's too much money in stakes, it's never gonna happen again. We'll see, we'll see again, again, we'll see.
So, and this episode is as long as the TikTok ban was alive.
Speaker 1
So, thank you very much for listening. See you next time.
Ciao. Bye.
