*Emergency Episode* TikTok is Banned in the US! Now what?

*Emergency Episode* TikTok is Banned in the US! Now what?

January 19, 2025 5m

The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban Amid National Security Concerns


This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Matej Lancaric⁠

Youtube: https://youtu.be/xC_IuoC1J8w


Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

The TikTok ban was lifted after 13 hours!


---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Listen and Follow Along

Full Transcript

TikTok is banned in the US.

They wrote, well, I woke up to the email where they said TikTok ban law was upheld yesterday by the Supreme Court and it will take effect in of gold and ice Felix with ads, making those coins rise Jackup designs worlds, chasin' the skies We're the two and a half gamers, the midnight crew Talking UA adverts and game design too Matei, Felix, Shaku, bring in the insight We're rockin' those vibes till the early daylight Matei, UA, master eyes on the prize Tracking data through the cyberspace skies Felix acts dollars like a wizard in disguise Jackups, craft a realm, lift us to the highs Two and a half gamers, talkin' smack Slow hockey stick, got your back Ads are beautiful, they look Hello, hello. Welcome.
This is an emergency episode. My name is Matej Lančarič.
I'm Jakub Remiár. And we are your hosts.
We don't have the half gamer because he's on the plane to London, a pocket gamer. And this emergency episode is about the TikTok ban.
So as you might know, TikTok is banned in the US. They wrote, well, I woke up to the email where they said, TikTok ban law was upheld yesterday by the Supreme Court, and it will take effect in the United States tomorrow, January 19, which is today.
This means access to the app will be temporarily unavailable starting this evening, Saturday, January 18, which is my birthday, by the way. So thank you very much, US government, for giving me great birthday present.
Anyway, they are doing everything in their power to ensure TikTok continues to thrive as your home for limitless creativity and business growth. So this is it.
And then a few minutes ago, surprise, surprise, ban was lifted. So they just sent an email.
We're excited to let you know that as of today, TikTok will become available for the majority of the US users. So over the course of Sunday, which is now, ad campaigns that include US audiences will resume operating and delivering ads to US-based users.
So again, thank you very much. Yeah, let's put some context between this.
We'll just press releases. So what happens, it seems TikTok can shit its pants and close down the app itself.
Yeah, TikTok itself close down the app itself on Saturday before the Sunday deadline because it's a high court kind of, the law that was banning it was upheldheld so their rejection or whatever the term didn't go through. So because they were scared they pretty much went full on their own portfolio and shut it down including Marvel Snap and Mobile Legends Bang Bang.
Yes.

And then,

because Mr. Trump is coming to the office on Monday, 20th,

they got an

assurance from him

that he will extend this deadline

by 90 days to get some

leverage, or not leverage, to get some

time.

To negotiate.

Probably what's happening is that the American

government wants to

Thank you. leverage or not leverage to get some i guess time and discuss yeah to negotiate probably what's happening is that american government wants to rather than ban tiktok wants to get tiktok which means it should be divested to some american company or as you've seen the rumor on bloomberg is that chinese government is okay if elon takes it.
Because, of course,

he's a super great Muslim.

He already has Tesla there in China.

Yeah.

Or some other kind of American entity because

the law said either you divest it

or we ban it.

So, both of these alternatives works there.

I said it's not going to happen.

You heard me saying that multiple times. I said it's going to happen and it happened and for 13 hours I was right.
There you go. You're right.
So both of us were right basically because now you were laughing in the morning I'm laughing now. It can still go the other way.
It can still be banned. It's too much money in stakes.
It's never going to happen again.

We'll see.

We'll see.

Again, again.

We'll see.

So, and this episode is as long as the TikTok ban was live.

So, thank you very much for listening.

See you next time.

Ciao.

Bye-bye. Thank you.